Disruptur

The sales and marketing modelling is BROKEN. Let’s look under the hood, at some of the actions and measuring metrics, and YOU tell me, if you see what many of us do see.. MARKETING → Is tasked with creating more No Intent Lead Gen, magnets, which they know are garbage ↳ But it’s HOW they are measured to their CEO, Group CEO’s, or VC firm. SALES/NEW BUSINESS/BUSINESS DEVELOPMENT → Is tasked with how many of the meaningless No Intent Lead Captured People can we convert to Meetings at ALL cost. ↳ But it’s HOW they are measured to their CEO, Group CEO’s, or VC firm. COMMERCIAL REPERCUSSIONS → Most Heads of Sales today firmly believe Marketings role, is to “give us leads man”. ↳ It’s actually to create demand; ↳ by using the feedback loops provided by Business Development, ↳ coupling with Educational Intersects. Marketing can’t create magic, if Business Development no longer conduct the actions that provide them the keys 🔑 As a result we see a misalignment and misunderstanding at the global market on Job Function. → Sales, no longer completes business basics which have been apart of sales for donkey’s years ; ↳ Feedback Loops ↳ Cataloguing the Market ↳ Annual Contract Value - Minus operating cost ↳ Will this deal pass Credit criteria? ↳ Will this deal pass Legal review? ↓ Providing the formula Which would win the business… ↳ Baseline build out of Request for Quote, Request for Proposal, Request for Tender, Request for Bid ↳ Communication Plan - Do we align or exceed their expectations on delivery? Downstream, we have a TWO fold problem. → Customer Success ↳ Have been told, they are no longer part of Sales, and therefore no longer act like it. ↓ Stemming from being led astray by those who have never managed a Sales Team. (Yes I went there, its time to be brutally honest and fix this) ↳ Are now known as the graveyard where new deals go to die. ↓ If Sales/BD, No longer complete the Communication Plan, and flesh out serviceability, MOST of the time, the new acquisition is wasted. ↳ Land and Expand is NON existent, I have not seen a CS team, operate like a proper sales team, since 2010. ☠️ ↳The result churn city. It’s NOT an individual problem, it’s a modelling problem. NOW, do my ramblings for the past four years around End to End Service Delivery, make sense? You decide the type of Org you wan to run. A lean, efficient, profitable one… OR… what we see now at market…. @Paul Thomson @letterdrop, we dive into such topics, and better yet, how to fix them. For this episode! Backwards to go forwards, #ClosedCircuitSelling #Marketing#Deals#Sales#Revenue #Basics

Unlike NEC beating apple to the tablet market and failing for being too early, the story of what one man on a mission to bring flavour, life and fun into true health is nothing but truly inspiring. Sometimes in life, we see gaps in the market of what could be.. but it takes a different level of inspired action to execute and create at a level, where quite Franky mostly fail. The story of how not only Nutrition Republic came to be in not only an inspiring one, creating menu items in line with their brand and mission, but it also happened at exactly the right time of certain social medias becoming highly prevalent in our day to day. And the result? A cult following for those that want to not only be healthy, but have enjoyable experiences while doing it. At its peak, Nutrition Republic, and Ilija Sumracki’s vision, filled line ups in the street. Quickly growing to four stores, and an admirable wholesale to boot. Ilija joins us to share some of that vision, that growth, the ups the downs.. and most importantly his why, and what he learned along the journey. If inspiring journeys, and building brands in markets that haven’t been done before, then this one is for you! I bring to you that @Ilija Sumracki Founder of @Nutrition Republic for episode 90 BBB - 🎙 Podcast - Adem Manderovic Links in comments. #BBB #BBBPodcast #IlijaSumracki #NutritionRepublic #ClosedCircuitSelling #Marketing

So what are some elements that we need to revisit from 20+ years ago that just worked? That we dont see today? Coming up in the early 2000s. Part of the business development team’s role was to provide a seamless deal pack handover to EVERY department until the deal is on. For example, Credit, -Person details. -Company details. (Years in op, assets, liabilities) -Why this is the right deal for us. -Why this should pass and is worth our time to check verifact or veda company credit score. Legal, -Person details. -Company details. -Here is what they have scored on Credit, so its worth out time. -Here is their pre filled pro forma which we have merged into ours. -Here is what to look out for. -We should be able to approve this, based on x Customer Success, The FULL deal pack. Commercial handover. -Person details. -Company details. -Credit Approved. + Rating attached -Legal Approved + Executed copy within. -Communication Plan. Visitations - how often who is involved Video calls - how often who is involved Back up contacts Parking Gifts Reporting - how often and who is need to know QBRs - How do you need this data displayed to make your world easier? An example of a their client site visits/live quoting days, that they have signed off on. LIVE QUOTING DAY 𝐖𝐡𝐞𝐧:Jan 15, 2024 Time. 𝐖𝐡𝐞𝐫𝐞:[Address] Parking X Gifts (Coffee, Donuts, Ciabatta rolls) Invited Users Key Stakeholders -------> What we see -------> Where we can take you -------> How we have done it before -------> What’s needed to get started YOU ABSOLUTELY MUST send ; A detailed recap with Mutual touch points -Dual Branded -Working Document -Mutual completion Live Quoting Days / Presentation Days, were used similar to a DEMO, but at a contract that is asking you to increase contract penetration.. To a room of potential user base. Backwards to go forwards. Curious to know if you think it’s time we got back to this, and actually mitigated all this downstream churn and customer level complaint due to misalignment? This is not, entry level SDRs folks. #ClosedCircuitSelling#Revenue #Marketing#Deals#Sales

Everyone is doing the same actions from the same broken modelling. In ships too large to fail, and in the most part big for individual attribution and ROI conversations. On the surface, it sounds great. But, looking under the hood its what my mentor taught me early on is “fluffy talk” and “corporate waffle”. Brought to you by the same people who sit in corner offices with the door shut staring at blank screens not knowing what trigger to pull next, coupled with walking around the corporate head office with pen and notepads we haven’t used since the late 90s. But it doesn’t need to be that way. There isn’t a one size fit solution. However the following findings will put you in goods stead. The problem with Sales Led Growth, and volume games from the late 80s is, everyone is using the same messaging to reach the 3% in market to buy right now… And rubbing up the reaming 97% completely the wrong way, and in some cases are placed on a ban list. So what are some simple strategies your organisation should be implementing immediately to mitigate this? Creating demand to hit the larger market; 1. Educational content to reach those who are problem aware, but not yet solution searching. 2. Live feedback loops of actual reason codes from existing clients, and closed lost, on why they didn’t buy, why they left and what their actual objections were. 3. Cataloguing the market - In a non abrasive manner - So you have who is with who, what they like, what they don’t and when they are up for tender. That’s your organisational recipe for success. As the majority of your next best clients, will come from those within the larger market formula. NOT from Blanket messaging, hard selling, death by power point, to the same 3% that everyone else is kicking the front doors in on. Sure, moving from Sales Led Growth, and market abrasive techniques into Organisational Demand won’t happen over night, but it will be worth it. After you can play from here, the price of everything goes down, while organisational alignment and end to end service delivery goes up. I am not sure about you, but decreasing your operating costs, your churn, while increasing your customer base is a place everyone should aim to play in. So if you would like to see how we put this into practice, DM for more details, or check out our podcast for tips where we discuss with experts who have done similar things across industry sector. In the next video we will go into what happens after this, and WHY you need to also have a firm grasp of your delivery pathway and comms plan. #ClosedCircuitSelling#Revenue #Marketing#Deals#Sales

Your Go-To-Market strategy is failing you because(like most)it's from the early 2000s:  sales prospect cold and warm leads to try and hit quota  marketing try and drive inbound leads to send to sales They're separate teams with separate goals... ... and even when they hit their targets, the business still loses. Why? Because there's no commercial plan. Each team is working in a silo. That means: + deals fall over + customers churn + customers complain AND, it's hard to consistently attract and win deals from the 'right' customers. ----- What worked in the early 2000s clearly isn't working today. Buying behaviours have changed. Channels and have changed. Techniques have changed. And most have fallen behind. ----- What you need is a COMMERCIAL PLAN. One that aligns your teams to commercial outcomes, and provides a seamless delivery pathway that rolls out the red carpet for your prospects to become happy customers. Here's what your Commercial Plan should have:  a modern, detailed go-to-market strategy that aligns with today's buyer  details on what channels to use  what content to create to win customers and why In all, you want to create a seamless delivery pathway that brings YOUR business and the CLIENT's business into alignment to exceed expectations. ----- We can help you create this commercial plan, and set your business up for end-to-end service delivery. Here's how we do this: + we audit your team, job functions, channels, buying experience + we hone in on the gaps, and provide you with the right commercial plan to move forward The result? You're set up for end-to-end service delivery Bringing your sales, marketing and customer success in complete alignment. ↓ A modern Go-To-Market strategy that allows a business to grow and keeps customers happy.

Validate what channels each person wants to be contacted on (for example, know who wants to be contacted on: + the phone vs + linkedin vs + email You'll reach your contacts so much more efficiently if you know their preferred channel Adem Manderovic breaks down how to do this on Episode 120 of The B2B Playbook podcast

One of the back to basics elements of #ClosedCircuitSelling Sure here it is. You gotta 'Sell the Contract First': Here's how it works: 1/Catalogue Your Targets Starts by calling potential clients, not to sell, but to genuinely understand their current satisfaction levels, uncover their likes, dislikes, and what they'd change about their current provider. 2/ Build Pre-emptive Relationships By acting as a proactive consultant, #ClosedCircuitSelling gains trust and gathers crucial information about what these prospects require in their ideal solution, including the timeline and specifics of their current contracts. 3/ Craft the Winning Pitch Early Armed with this information, #ClosedCircuitSelling prepares a tailored pitch that addresses the exact needs and pain points of the prospect, aligning perfectly with what they'd want to see in a future tender or proposal. -------- This is WAY better insight than you can buy from any intent data platform This component of #ClosedCircuitSelling takes us through: + what questions to ask to execute this + how to drive better commercial outcomes with his framework + killer ways to more efficiently tackle your ICP

What’s the recipe, for business success? Let’s break it down. 1. Start with live conversations here - Yes pick up the phone and call them. Previous — Closed / Lost - Bid Contracts and RFP/RFQ Previous - Client base -Why did you originally buy from us. -Why did you leave? -Were there any other objections you didn’t tell us at the time? -What could we have done better for next time? Thats the recipe to build into your creative / messaging. 2. Start with new here Cataloguing your addressable market. Who are you with? What do you like about it? How long have been with them before? Is there anything you would like to change? If you ever went to tender, what would the winning bid proposal need to contain? Would it be okay if I call back within x timeframe to see if anything has changed? That provides you with ; -Contract information -Tender dates -Permission to come back -Recipe for success Dialling that in, with the above recipe of known objections and buying reasons. Your creative is really going to hit the mark. 3. Getting all this right. Will allow you to lean in with questions pertinent to what it would look like to do business with us. That opens the door, to exceed their expectations. ALL, of which was considered business basics in the early 2000s. Let’s get us back there. Backwards to go forwards. #ClosedCircuitSelling #Marketing #Revenue #Deals #ManderovicMethods

Business acumen is vital for your business. But how do we obtain it? The skillset of the reps at the front end, since the split out or predictable revenue, and still to this day in tech saas, has been entry level. We only need to learn back into other industry verticals, or simply remember what it was like prior. Reps at the front end were seasoned veterans with a well honed skills. Why? Coming up in the early 2000s.. you first had to prove yourself in CS first. Which meant dazzling on the phones -Activation -Onsell -Upsell -Opportunity spots. -Increasing Contract penetration for 1-2 years for a CHANCE to be a Full Cycle rep. What did this give us? Complete commercial line of sight. We didn’t push up deals that wouldn’t align with CS. We didn’t push up deals that wouldn’t pass credit. We didn’t push up deals that wouldn’t pass legal. This gave you a higher degree of commercial acumen. This gave you a better business impact brain. This enabled, far better business case / proposals to be presented. These are the talent that can speak with your CEO Talk cost saving analysis with your CFO Speak to end to end service delivery with your CRO. This isn't entry level folks. So what does this look like in everyday business?? Founders with funding ramps, that have never worked in sales or marketing, or CS. They have the best idea. They get funding. They hire SDR, AE, CS. They dont know the job functions. They rely on the machine, everyone just looks at each other and points in a circle, and all that transpires is a churny mess of no one actually knows what they are doing. Funding ramp gone. Reps fired. Process starts again. End the madness. Backwards to go forwards. Highlight taken from upcoming episode on the B2B playbook with George Coudounaris #Marketing #Deals #Sales #ClosedCircuitSelling #Revenue

Seeing things as clearly as some do can be a blessing or a curse. Watching CT from afar, one thing stuck out to me, he calls things as he sees them and doesn’t shy away from the facts. He is easily able to translate commercial acumen into business cases, but also set for organisational success with clear decisive deliberate actions. We are going to need more and more skilful concise operators like CT for whats to come in the business revolution. For those that, like when I speak of backwards to go forwards and give outlines and examples this one is not to be missed. I bring to you, CEO and Founder of Skrillo, CT Falk, for episode 82, BBB. Find more from Chris, https://www.linkedin.com/in/ct-falk/ #CTFALK #Skrillo #BusinessAcumen #CommercialAcumen #BBB #ManderovicMethods #ClosedCircuitSelling This episode is brought to you by Closed Circuit Selling, and our journey to bring business acumen back to the forefront. We proudly use Humantic.ai you can find them here - ⁠https://app.humantic.ai/#/login?referral_code=ademmanderovic We proudly support Hoodies Magazine check it out here ⁠⁠https://hoodieshatsnobs.wordpress.com/the-interviews/⁠

You would have seen some of his most viral posts. Touted as the tech stack whisperer, @Scott Martinis. The man who consistently goes over and above to #BuildInPublic all his learnings, with all things targeting, tech stack and agency work into easy to understand written formats for the many. Scott joins me here, for a preview for upcoming episode of @Better Business Building. Please be sure to check out some of the links on Linkedin , if you havent already. #ScottMartinis #MartinisMethod #B2Bcatalyst #BBBpodcast #ClosedCircuitSelling #Marketing #ManderovicMethods

Always extremely grateful. I don’t do this for any validation other than calling things as clearly as I see them. In the hope it helps the many. And provides them with the same level of business clarity. #ClosedCircuitSelling #Marketing #Revenue #Deals #ManderovicMethods

After interviewing 150+ business leaders over the past 2 years here is what I have found. Everyone wants to go fast. But no one wants to break things. Without the infinite money ramp, companies actually need to look at every action in terms of commercial viability. For some, this is something new in entirety. Which leaves many not knowing how to move from no intent lead gen and into better targeting, actual marketing, and things like purchasing and delivery pathways. The challenge is, we have had the last 15 years or so, on the gravy train where the fix for everything was budget or bodies. Looking at the machine more closely companies now realise how many deals fall over while purchasing or at CS. In most cases, thats due to not having a communication plan and signed agreeables. Some have turned to chatgpt, as a quick fix for the frameworks. But, none of that will matter if the purchase pathway to buy from you is too difficult. And in actual fact, most of the leaders and business I speak with, have adhoc/ and or no defined process. So how do we on one hand expect to be customer centric, if we wouldn’t buy from our own purchase pathways? When was the last time you audited your own process? And mocked bought from you? THE FIX. So what are some things we can do to improve this into a seamless action for buyers? Know everything they need to produce in one go, to make it that way. As my brother in the building industry would say time and time again, measure twice cut once. Because when we don’t customers get shitty and leave, sighting it’s too hard. PURCHASE PATHWAY. What details do you need? Who is involved? Known gaps in your solution versus their requirement? - What is the mitigation strategy? Pass company credit? To what level on veda and verifact? Legal contract supply clauses? - if so, to what levels, and who handles? Have you bedded down the communication plan? - Is CS already in the fold, so they can knock it out of the park? Signed agreeables done? When, do CS activate? At credit, legal? Settlement call? When? Then. COMMERCIAL HANDOVER. Within the pack: Completed and approved credit. Completed and signed order / Contract Completed and signed communication plan. Completed activation / settlement date Containing: Visitation cycle? How often. Video call cycle? How often. Phone call cycle? How often. Parking - Where - Permit no Permit - Validation available yes no. Gifts - What do they expect - Coffee - Donuts - Lunch? Backup contacts for site(s). Agreed KPI’s. Stakeholder contacts for QBRs. It’s so simple, but often overlooked by the many. We only need to look at the sheer volume of stories on here, only hearing from suppliers at renewal time because the price is going up. That simply wouldn’t happen if you had a communication plan, and signed agreeables to hold both parties to account. Set yourself for success today. #ManderovicMethods #ClosedCircuitSelling #Marketing #Revenue #Deals

We are about to go backwards to go forwards in a big way. I get it that I've said this before, but we are about to learn a whole lot from our B2C counterparts. And get marketing doing actual marketing again, and moving away from no intent lead gen expensive nonsense. TARGETING will look like this: * Company account then persona research. What are the triggers and cross-reference points that enable you to sell their story? * Account level, why is this good for them? Based on their goals and mission. * Job boards, hiring, new to role, financials - if tasked with implementing changes, growing?, budget? * Apollo - Check comparisons of companies you have won with in the past. * Humantic.ai - DISC personality profiled, and list segmented -> what content per persona. * Reply.io - you can also create the list specification. Cross-reference that with: * Previous — Closed Lost - Bid Contracts and RFP/RFQ - interviews, what were the actual objections. List them. That's the sweet spot between educational to get you here + isolating and overcoming objections = promised land. Build that. *You could also get some of this feedback from third-party connections, from undertaking a podcast. Now, whether that's Sales or Marketing creating content that encompasses all that, it doesn’t actually matter. CHANNEL - DELIVERY * You could utilize the above content, via push ads connected to buyer intent signals. * You could utilize the above content, via permission-based creative. * You could do both. Coupling that with another hot topic of late, regarding Communication Plan Handovers. We go back to how we did this prior to 2010, which looked like this: COMMERCIAL HANDOVER. Within the pack: * Completed and approved credit. * Completed and signed order. * Completed and signed communication plan. Containing: * Visitation cycle? How often. * Video call cycle? How often. * Phone call cycle? How often. * Parking - Where - Permit no Permit - Validation available yes no. * Gifts - What do they expect - Coffee - Donuts - Lunch? * Backup contacts for site(s). * Agreed KPI’s. * Stakeholder contacts for QBRs. CC @Scott Martinis #ManderovicMethods #ClosedCircuitSelling #Marketing #Revenue #Deals

From a raging fan to getting involved. If like many you felt your voice was somewhat quashed during the heights of the pandemic, no matter what state or country you resided at that time, I found comfort in one voice of reason. Ben Logan, was that voice. A counter of reason, that provided hope, clarity and direction on just blind obedience. That voice, grew into an impactful following as more also turned to Ben for that sprinkling of hope. And with that Hoodies, Hats and no BS! Was born. If history shows us one thing, that blind acceptance without diligence on detail is never a good thing. For any of you that know me, know I will push whats truly possible outside the bounds of current perceptions, challenge the norms, and call it like I see it at all costs. It is for that reason, when Ben and I spoke, I knew I had to turn from being a raging fan and into more of how could I help you drive this? For my US / EUR audience who don’t know the magazine of which I speak, it can be viewed here. As you will see, given the traction and popularity of what Ben has created through Hoodies, there was no way that I could stay silent as a spectator. Now, the sheer popularity of this magazine, now gives us as very unique chance to get in on the ground floor, or something that will undoubtedly continue its rapid rise. If you would like your chance to be featured within the magazine, or would like to throw your support behind whats been created here, do not hesitate to contact me directly. #Hoodies #Magazine #AustralianMagazine #PR #Media

Good morning and welcome to Issue 7 of ‘Hoodies’ The new issue of the magazine was posted late yesterday but is again attached here for all to share far and wide. The key message I want is to deliver is that this magazine and everything we do is authentic. Authenticity is something we are severely lacking in modern society and throughout our media feeds. I want this magazine and larger media company to try and rectify that. How often do we roll our eyes at the nightly news? How often do we flick through X, Instagram, Facebook et al and see toxic division? How often we turn off to what politicians and bureaucrats have to say about key issues? How often do we look for truth and accountability? This magazine this Media Company is about authenticity, it’s about accountability, it’s about delivering news and information without the toxicity, without the etremism and without sensationalism. We are informing, offering opinions, engaging and entertaining without the divisive rhetoric of doom. A huge thank you to all our contributors, to our advertisers and to you for reading Issue 7 of ‘Hoodies’. As ever please share our magazine far and wide so we can see this thing grow and keep asking the question; Why Hoodies? Because it matters.

From a raging fan to getting involved…The evolution of Hoodies, Hats and No BS! f like many you felt your voice was somewhat quashed during the heights of the pandemic, no matter what state or country you resided at that time, I like many found comfort in one voice of reason. Ben Logan , was that voice. A counter of reason, that provided hope, clarity and direction on just blind obedience. That voice, grew into an impactful following as more also turned to Ben for that sprinkling of hope. And with that @Hoodies Hats and no BS! Was born. If history shows us one thing, that blind acceptance without diligence on detail is never a good thing. For any of you that know me, know I will push whats truly possible outside the bounds of current perceptions, challenge the norms, and call it like I see it at all costs. It is for that reason, when Ben and I spoke, I knew I had to turn from being a raging fan and into more of how could I help you drive this? For my US / EUR audience who don’t know the magazine of which I speak, it can be viewed here. Hoodies Hats & No BS! Issue 6 As you will see, given the traction and popularity of what Ben has created through Hoodies, there was no way that I could stay silent as a spectator. Now, the sheer popularity of this magazine, now gives us as very unique chance to get in on the ground floor, or something that will undoubtedly continue its rapid rise and cult like appreciation. If you would like your chance to be featured within the magazine, or would like to throw your support behind whats been created here, do not hesitate to contact me directly. Like what you have read here, find more from Hoodies! #Hoodies #Magazine #AustralianMagazine #PR #Media

Adem Manderovic grew up in a small country town in Australia, and was on the verge of fulfilling his late father's dream of playing professional Australian rules football. But a major trauma event in 2006 changed his life forever. Doctors told him he would never stand or walk again, and it was this experience that gave him the perspective to question how he could do life but better. Manderovic recovered, and used that same lens to become highly sought after in head of sales and marketing roles across Australia and the Pacific. Where those very roles across industry sector gave amazing insight into what's broken in today’s world in business. Through that insight he founded Disruptur.co, a company focused on market disruption and the development of a go to market strategy called Closed Circuit Selling. This strategy provides crystal clear outlines and scopes on what works now, not what worked pre-internet. At first, Manderovic's ideas were thought of as crazy. But now, his go to market concepts are afforded commercial validation across multiple digital mediums. “Adem Manderovic is so far ahead of the curve in B2B most can't understand what he's saying” Scott Martinis CEO B2B Catalyst. "Selling skills matter less than who you talk to -- and how you talk to them," says Scott Martinis, who distilled Adem Manderovic's experience. - Jeff Molander Founder Communications Edge. “I always love speaking with other like-minded entrepreneurs, especially those who are 'disrupting' and breaking down the long held beliefs about sales & marketing. Adem Manderovic is one such person!” - Graham Hawkins CEO SalesTribe “You are living in the future Adem Manderovic, and have this figured out long before most” Ricky Pearl CEO Poiner Strategy. “What they should be doing is commercially aligning, their requirement to that trigger event and operating in a circuit, Yes #ClosedCircuitSelling “ - Tony J Hughes CEO SalesIQ Global “Adem is the real OG here, he has been doing the top of funnel aspect with equally crazy results” - Amarpreet Kalkat CEO Humantic.ai Wherever you turn in the global arena, Manderovic’s methods are now met with praise for his precision with not only his sales and marketing targeting but his complete commercial acumen, which he calls “commercial clarity”. In Addition Manderovic’s methods are written into undisputed Global Sales Expert Justin Michael’s new book. Manderovic's journey from a small country town in Australia to a globally spoken about go to market strategist is a testament to the power of resilience and hard work. His story is an inspiration to entrepreneurs everywhere, demonstrating that it is possible to turn market frustration into a successful business. Manderovic, now focuses his time utilizing his go to market strategy #ClosedCircuitSelling to assist companies building ecosystems of ready made buyers, which shifts the paradigm on how business is underpinned. You can find Manderovic’s body of work on his Linkedin, or featured on the following global podcasts such as #Ungoogleable by Jonny Stofko, Sales Today, Salesdeck, Down the Rabbit Hole, Simply Sales and Marketing, The Bang On Sales Show, Deconstructing Data and Behind the curtain : Unscripted UK. and The boy Behind The Man, with Pjero Mardesic.

Sure this might be what you see now. Or from those I could remember to find. But let’s talk about what you don’t see. You don’t see me being told id never walk again. You don’t see me the days id black out from pain. You dont’t see me recovering from a second spinal injury after a car accident. You don’t see me on national news after being in a house fire. You don’t see me being told B2B podcasting will never be a thing. You don’t see me being told time and time again, that my go to market strategies were too complicated / advanced / or even simple depending on your lense. Turning around what happens to us, into a sense of what happens for us, enables you to grow and see things you wouldn’t otherwise would. Now, I bring that same tenacity into go to market strategies for complete commercial clarity. Commercial clarity is my thing, and it should also be yours. #ManderovicMethods #ClosedCircuitSelling #Marketing #Revenue Our recipe for #ClosedCircuitSelling solves this problem. Where we have refined this across retail, fashion, fitness, banking, finance, insurance, automotive, human resource, FMCG, marketing agency world. And in addition, elite level sport. In multiple countries…and you can too.

The shortest route to success is making it a no brainer for your prospect to say yes. Making it so silly that they can’t really say no. The easiest way to do this in my experience is the lost opportunity cost calculation. - [ ] What’s the cost of not solving this problem - [ ] versus the cost of fuddling through yourselves - [ ] versus us solving this problem and taking you to the promise land? We would agree that makes sense. Yet, internally, are we not going against commercial acumen and common sense by not bedding down deals, expectations, and the roadmap to success PRIOR to pushing to credit and legal? As in MOST cases where we don’t, the deals churn at Customer Success. NOT SUSTAINABLE MODELLING What are the true costs to the business of this constant internal churn? When I created #ClosedCircuitSelling I decided to do something about it. Ease of use for end to end service delivery. LESS of who does what, but more what needs to happen for organisational success. 1. I created educational content customised to each potential client. 2. I validated the channels where they wanted to be communicated with. 3. I asked for permission to show them, what it gets them, and what that looks like. 4. I made it easy to say yes, and gave them crystal clear outlines of what happens next to exceed their expectation. And with that, #ClosedCircuitSelling was formed. It’s honestly that simple. Want to know how this is easily applied for you and your business? Want to know the right actions versus right channel, versus right messaging? Or just want to refresh on what you could be doing slightly better? DM to discuss further Packages start at $2500, but can go right up to $10k for more fractional. #ManderovicMethods #ClosedCircuitSelling #Marketing #Revenue #sales #Deals

Always blown away with market feedback. I am on a mission to not only share what I’ve learned, but give the majority of it away for free. WHY - helping everyone win is the right thing to do. #ManderovicMethods #ClosedCircuitSelling #Marketing #Revenue #sales #Deals

Who has undertaken or seen how a MSP master service provider operates? HOW they are undertaken can be broken down as follows ; First you negotiate with the company, the contract Thats sale 1. You then go back in, and negotiate all the service providers to fill the order / seats /volume into the contract fill. From multiple vendors. Thats sale 2. MORE often than not, you will also negotiate with that company to be filled , multiple roles and variation on verticals. Thats sale 3. SO, is that really any different from negotiating into multiples where multiples exist? Aka utilising #ClosedCircuitSelling to undertake #ManderovicMethod ? I dont think so. So NOW, simply do that with your business, service, product. It’s that simple. Like to learn more on how we can position your go to market strategy to sell into multiples that like, love and request what you do? We create you playbooks, to make this simple and easy. We also help with the targeting too. STAY tuned for further breakdown. #ManderovicMethods #ClosedCircuitSelling #Marketing #Revenue #sales #Deals

No gimmicks, no tricks and no riddles. Threaded to this post, you will find step by step detailed guides on how I applied #ClosedCircuitSelling and #ManderovicMethod across industry sectors and verticals irrespective if they were B2B or B2C. And you can too. Here is how.. It’s that simple. Like to learn more on how we can position your go to market strategy to sell into multiples that like, love and request what you do? We offer go to market maps that makes this easy to follow shapes to you and your business. STAY tuned for further breakdown. Full links to full examples below.

No gimmicks, no tricks and no riddles. Threaded to this post, you will find step by step detailed guides on how I applied #ClosedCircuitSelling and #ManderovicMethod across industry sectors and verticals irrespective if they were B2B or B2C. And you can too. It’s that simple. Like to learn more on how we can position your go to market strategy to sell into multiples that like, love and request what you do? STAY tuned for further breakdown. Full links to full examples on LinkedIn. #ManderovicMethods #ClosedCircuitSelling #Marketing #Revenue #sales #Deals