So you've built your list of accounts to target Don't do anything else until you've done this:

Validate what channels each person wants to be contacted on

(for example, know who wants to be contacted on:
+ the phone vs
+ linkedin vs
+ email

You'll reach your contacts so much more efficiently if you know their preferred channel

Adem Manderovic breaks down how to do this on Episode 120 of The B2B Playbook podcast