Account Based Everything - Profiling
It constantly amazes me.
That companies still operate, without having internal and external alignment.
Why would you not want to run your targeting at ;
Account Level
Pain level
Expiry level
Personality profile level (Humantic.ai)
Then taking that and knowing where they want to be communicated with.
Whats going to make it real for them.
And showing them the dream state?
But, if we know all of the above exists, what about outsourcing the functions of delivery via channel?
If we can now, get you the results you are looking for at a fraction of the cost of what you are paying departments, that are keeping you in the churn…
Why are you not looking to improve?
We can do this, at Marketing, New Business front end top of funnel, but also at the sales ops end, on existing accounts 💡
The question becomes, why aren’t you setting you and your teams for success?
#ClosedCircuitSelling is your shortcut to business success.
Demand + Outbound Actions = Revenue
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Targeted Conversations for your business
#ClosedCircuitSellingis one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.
Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.
Demand + Outbound Actions = Revenue
3
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Marketing is, what sales isn't
The markets perception, ties marketing actions to sales led growth, and No intent lead gen as the only form of marketing...
As we know, thats fundamentally flawed, as that is exactly what marketing should NOT be doing.
It comes down to positional awareness, and I hate to say it, but business acumen...
But getting the targeting right, the channels right, the compelling reason right, the content thats going to make it real for them... is marketing.
Closing the educated - created demand, is sales.
And then leading them through a buyer centric motion is sales.
Upselling, cross selling, opportunity spotting is sales.
We can probably dig out my posts and videos from 2016, 2017 where I was saying, the future of business will be a hybrid more senior person between demand marketing, at account level, with new business actions, to meet in the buying cycle, and then mutually tied agreeables for fruitful relationships for customer success.
But unfortunately as we know most of the time, that isn't what takes place in today's world.
But it should.
#ClosedCircuitSellingis one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.
Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.
Demand + Outbound Actions = Revenue
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Customer Success - Databases
We now offer existing client portfolio and database cleanses and persona profiling as a service.
🔴We profile your best & worst fits.
🔴We cleanse your contacts.
🔴We place what could we have done better calls.
🔴We place where are you now calls.
#ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.
Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.
Demand + Outbound Actions = Revenue
6
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Your marketing sucks if
Your marketing sucks if.
If your marketing team continually acts like it’s 1984 and creates either gated or unsearchable content, you have a big problem.
Common sense should reign supreme that you aren’t going to grow by constantly only advertising to those who already have brand awareness, and or are within your wheel house.
Growth of a product of service delivery or organisation will come from those who don’t yet know who you are. And like what they see.
#ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.
Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.
Demand + Outbound Actions = Revenue
4
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Don't discount the power of changing someone else's world
Don’t ever discount the value you can bring with knowledge to those that don’t know, what you know.
In this example.
Small business was in the process of hiring a full time admin person to manually scan, and then manually input into spreadsheet, and manually send thank you emails.
*calculation of saving on $50k / 52 weeks / 40 hours @ $24.5ph ** in New Zealand.
How many small businesses could be reinvesting similar type operational costs, into their business in other ways?
#ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.
Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.
Demand + Outbound Actions = Revenue
2
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Storytime
Let me tell you a story about a common thread.
What do you believe would be the common thread between being a high fashion area sales manager, business development trainer, operations manager, financial leasing manager, national business development manager, national sales manager, head of business development and marketing manager, country manager?
Apart from being some of my previous job titles at some of the biggest companies in the world.
Every single one, go to market motion was sales led growth handcuffed to “numbers game”. Aka capture details of anyone, not researching who is in market and why and what would make it real for them.
Not one, understood how to create demand, and capture demand.
Those that know my full story understand, when I started breaking the rules making my own marketing content, and coupling with unique delivery mechanisms to strike the buyers within their buying cycle ; things started to change.
Closure rates that previously had taken eighteen months, went straight to contract.
Feedback for my methodologies was stated as “refreshing”.
Did the rapid success of these frameworks cause interdepartmental friction, yes.
But it was easier to ask for forgiveness after getting the deals, than permission to sidestep departments in entirety.
You gotta break some eggs to make the best omelette.
What did I learn?
The future of business doesn’t care who does what action with what job title.
The market will dictate how responsive a change to the traditional mundane methodology can be.
Finding new ways to get better, is always challenging to those who are stuck in fixed traditional mindsets.
Do you believe what I believe?
Interested to find out more on how to simplify everything to weaponise your brand promise to the right target audience?
#ClosedCircuitSelling is your shortcut to business success.
Demand + Outbound Actions = Revenue
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Traditional Structures ?
In 2016, I started talking about two things.
✅ Remote everything is more efficient
❌People laughed.
✅ Outsourced sales marketing and customer success will be a hybrid skillset for agencies that win, and win big.
❌I was told no one would possess the skillset merge, and or be able to train it to others let alone a team.
Yet, here we are.
Clearly Companies do want
They want lower operating cost.
They want less client churn
They want less internal turnover.
But don’t conduct themselves with the correlated actions.
The future of business doesn’t care who does what action with what job title.
The market will dictate your success.
Finding new ways to get better, is always challenging to those who are stuck in fixed traditional mindsets.
Interested to find out more on how to simplify everything to weaponise your brand promise to the right target audience?
#ClosedCircuitSelling is your shortcut to business success.
Demand + Outbound Actions = Revenue
#ManderovicMethods
deals done different
Deals done different.
No pushy hard sells, no market abrasion, keeping your brand protection.
We build you ecosystems of clients who like love and need what you do. While eliminating traditional modelling requirements.
💡
#ClosedCircuitSelling is your shortcut to business success.
Demand + Outbound Actions = Revenue
#ManderovicMethods
#ClosedCircuitSelling
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Create and Capture Demand
Why didn’t I just come out from the outset and say create and capture demand?
Simply because operating with alignment needs to come from more than just marketing.
True alignment comes from marketing, new business, and revenue operations singing the same song, and creating loops of success.
#ClosedCircuitSelling is your shortcut to business success.
Demand + Outbound Actions = Revenue
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Revenue Alignment Starts here
We are the bridge architect to your sales marketing and revenue success.
Stop relying on selling and marketing unicorns for you to hit your business goals.
Instead, utilise repeatable scalable processes that will not only hit your goals, but reduce your operational cost.
We are talking about doing business in an entirely NEW way.
#ClosedCircuitSelling is your shortcut to business success.
Demand + Outbound Actions = Revenue
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Social Media Platform Ecosystems
Hey @tiktok and @LinkedIn
If your goal is to build ecosystems, to keep people on the platforms shouldnt individual landing pages be where all can be found / searchable?
Demand + Outbound Actions = Revenue
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Closed Circuit Selling
#ClosedCircuitSelling
If I had just come out and said, I’ve created a way to #Quantum stack businesses allowing anyone to commercialise outside of what they know to be true, people wouldn’t have paid attention or even heard me out.
If I had come out and said I’ve created ways to implement commercial access gates for any business with precision people wouldn’t have believed me.
So what did I do?
1. Layered - I levelled up in public next to some of the next sales and marketers in the world to show I not only could hold my own with them but in some cases took them on as clients.
2. I simplified sections of how you build a quantum machine into sections.
Do you want to grow your business ?
Do you want better revenue alignment ?
Do you want to grow exponentially at a reduced operational cost?
Individually these ideas, gained traction.
3. I then spoke to everyone’s content / concepts as a means of demand syphoning. - you want this, but really you mean this.
From there now with an audience that understands what I am saying, I can now lever into #QuantumBusiness and campaign stacking.
#ClosedCircuitSelling is your shortcut to business success.
Demand + Outbound Actions = Revenue
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Insurance brokers - growth by commercialisation
Insurance brokers
#QuantumBusiness takes you out of doing more DUMB stuff better.
To be clear I am talking about eliminating the following for you, and your business ;
🚫Click Funnels
🚫Google Adwords
🚫Facebook ads
🚫Paid advertisements in entirety
🚫Referrals
🚫Exhausting friends and family
Also eliminating ;
🚫 Cold calls
🚫 Cold Emails
🚫 Cold Social outreach
🚫 Brand Damage
🚫 Market Abrasion
Also removing ;
🚫 Interdepartmental handovers and clunkiness
🚫 Silo'd nightmares
🚫 Customer experience complaints
We are talking about doing business in an entirely NEW way.
Demand + Outbound Actions = Revenue
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Premium Wine Clubs - growth by commercialisation
Wine Clubs and wholesalers wanting to commercialise
#QuantumBusiness takes you out of doing more DUMB stuff better.
To be clear I am talking about eliminating the following for you, and your business ;
🚫Click Funnels
🚫Google Adwords
🚫Facebook ads
🚫Paid advertisements in entirety
🚫Referrals
🚫Exhausting friends and family
Also eliminating ;
🚫 Cold calls
🚫 Cold Emails
🚫 Cold Social outreach
🚫 Brand Damage
🚫 Market Abrasion
Also removing ;
🚫 Interdepartmental handovers and clunkiness
🚫 Silo'd nightmares
🚫 Customer experience complaints
We are talking about doing business in an entirely NEW way.
Demand + Outbound Actions = Revenue
2
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Life coaches and consultants - growth by commercialisation
Life coaches and consultants
#QuantumBusiness takes you out of doing more DUMB stuff better.
To be clear I am talking about eliminating the following for you, and your business ;
🚫Click Funnels
🚫Google Adwords
🚫Facebook ads
🚫Paid advertisements in entirety
🚫Referrals
🚫Exhausting friends and family
Also eliminating ;
🚫 Cold calls
🚫 Cold Emails
🚫 Cold Social outreach
🚫 Brand Damage
🚫 Market Abrasion
Also removing ;
🚫 Interdepartmental handovers and clunkiness
🚫 Silo'd nightmares
🚫 Customer experience complaints
We are talking about doing business in an entirely NEW way.
Demand + Outbound Actions = Revenue
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Slightly pre mostly post sales fulfilment
Quantum business will change everything for those that are ready.
Flatter faster structures.
Do less with more.
Still win big.
Demand + Outbound Actions = Revenue
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Without revenue alignment all departments are pulling in opposite directions
It all starts with revenue alignment.
Flatter faster structures.
Do less with more.
Still win big.
Demand + Outbound Actions = Revenue
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Your marketing sucks if...
If you are doing this. Your marketing sucks.
Step past advertising non searchable posts / content only reaching those who already know what you do, and aren’t interested or who have already bought from you.
Create the demand for the category where your product and service sits.
Make it searchable.
Understand what create and capture demand truly are.
Demand + Outbound Actions = Revenue
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