How to Check an Amazon Product’s Organic and Sponsored Rank History - Cerebro Pro Training
What if you are launching a beach ball in December...can you do regular keyword research? No! The main keywords for this product peak in the summertime. That's why you need to research where the top products were ranking during peak months, and you can only do that with this strategy utilizing Cerebro!
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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View the History of How Many Keywords a Product has Ranked for organically or in Sponsored Ads
This training video will show you how in seconds you can view the history of how many keywords a product has ranked for organically or in sponsored ads up to 24 months in the past. If you are an Amazon FBA seller, this tool will give you visibility into the keyword reach of your Amazon competitors over the last 24 months. Are they focused more on their sponsored ads or organic reach in certain months? We show you how to quickly find this information in this video. Make sure to use this keyword research strategy to get a better understanding of your competitor's Amazon keyword strategy.
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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See the top Clicked and Purchased Products for a Keyword using Amazon Brand Analytics Data - Cerebro
How to See the top Clicked and Purchased Products for a Keyword using Amazon Brand Analytics Data - Cerebro Pro Training
Amazon Brand Analytics data can tell you who were the top 3 clicked and purchased products for most keywords. In this video we show you why that can help you, and how to see that data for any keyword you or your competitor is ranking for!
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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How to Start Tracking Amazon Keyword Rank up to 24 Times a Day - Cerebro Pro Training
If you are an Amazon FBA seller, you already know ranking top of page for your main keywords is crucial when running your private label business. Get into the nitty-gritty of using Helium 10's Keyword Tracker and learn how to turn on the Boost Feature to see where you are ranking 24 times a day instead of just once a day with this training clip.
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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2024 Amazon Keyword Research Masterclass: Part 3 | SSP #508
In this third installment of our Seller Strategy Masterclass for Amazon keyword research, we pull back the curtain on advanced Amazon keyword research strategies, unveiling how discovering what keywords competitors are getting sales from – ones you don’t even have in your listing – can revolutionize your Amazon FBA business. We shed light on the power of Helium 10’s keyword research tool, Cerebro, and how it can swiftly identify highly searched keywords that your product is ranking for. We also discuss the clever use of the multi-ASIN search to see which keywords your competitors are capitalizing on that you aren’t even indexed for.
Continuing the conversation, we explore the advantage of understanding your relative rank on relevant keywords, and how to use filters to spot keywords where your competitors outrank you. We share some keen insights on how to leverage sponsored ads to boost your rank, and even how to find keywords that your competitors aren’t running sponsored ads for. We believe that this strategy could make you a ton of money. Listen in as we divulge ways to automate keyword research, and how to use Magnet to identify loosely related keywords and get quick information on a list of keywords.
Wrapping up the discussion, we delve into how you can get ahead of your competitors by finding hidden gems and uncovering keywords that your competitors are getting sales from that you may not have thought of. We provide guidance on using Magnet to find the most searched terms starting with a word or phrase and using the word frequency feature to identify trends. We also show you how to use auto-complete to quickly find the most searched terms. Don’t miss out on this episode filled with actionable strategies that you can implement right away to give your business a competitive edge!
In episode 508 of the Serious Sellers Podcast, Bradley talks about:
00:00 – Advanced Strategies for Amazon Keyword Research
10:36 – Product Placement for Competitor’s Importance
16:39 – Sponsored Rank Average and Keyword Competitors
20:05 – New Feature in Cerebro
23:16 – Automating Competitor Keyword Tracking
27:47 – Analyzing Keywords Using Magnet
32:55 – Expanding Niche With Keyword Filters
39:32 – Keyword Search Volume and Popularity Ranking
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See Which Products are Frequently Bought Together with any Amazon Product Cerebro - Pro Training
This training video will show you how to quickly see which products on Amazon are frequently bought together. This strategy is extremely helpful for any Amazon FBA seller who is running Amazon PPC ads Because it will help you to determine the best products to target for your Amazon Advertising. Make sure to use this PPC strategy when you are setting up your Amazon Product Targeting campaigns to take your reach on Amazon to the next level!
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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How to Find Which Products have had the Amazon’s Choice Badge - Cerebro Pro Training
Consumers tend to gravitate towards buying products with the Amazon's Choice Badge and some keywords in your niche might not have a badge at all! Check out our training tip for an easy way you can leverage Cerebro, our reverse ASIN keyword research tool, to understand who is dominating in your niche, and which sellers and keywords you should consider going after.
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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How to Find Closely Related Products to any Amazon Product - Cerebro Pro Training
This training video for Amazon sellers will show you how to find closely related products to any Amazon product without having to search for them on Amazon. This type of information is important for any Amazon seller because it shows the top competitors that are targeting the most keywords that you will want to target as well. This video will show you exactly how to find these top competitors so that you can spy on their Amazon keyword strategy. Make sure to use this Amazon keyword research strategy to take your keyword reach on Amazon to the next level!
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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Find the Keywords the Amazon Algorithm thinks is most Relevant for a Product - Cerebro Pro Training
Description: Find out which keywords the Amazon algorithm considers as most relevant for your product using our reverse ASIN keyword research tool, Cerebro. In this training video, we cover the Amazon Recommended Rank filter and how you can sort the data to find impactful keywords you don't want to miss!
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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How to Find Amazon Keywords that are Easier to Rank for - Cerebro Pro Training
Want to know how you can have your products show up on Page One from Day One? In this training video, watch Bradley as he shows you how to find Amazon keywords that are easier to rank for with our reverse ASIN keyword research tool, Cerebro. If you’re an Amazon Seller who plans to dominate selling on Amazon, you will want to take advantage of this one simple trick.
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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2024 Amazon Keyword Research Masterclass: Part 2 | SSP #507
Ever wondered how to turn strategic insights into a goldmine? This episode brings the secrets of Amazon analytics to your ears, highlighting the pivotal role of keywords in boosting your revenues and leaving your competitors behind. We’ve got a masterclass in the works that will open your eyes to the capabilities of organic and sponsored ranks, the art of tracking Amazon keyword ranks, and decoding the difference between ranks in Cerebro, keyword tracker, and a browser search.
Fasten your seatbelts, as we explore deeper into the labyrinth of Amazon Brand Analytics and trends. We will guide you on how to use data inside Helium 10 from Amazon’s brand analytics data to unveil what’s happening with specific keywords and how to turn this knowledge into strategic decisions. Plus, watch out for our segment on the “time machine method” in Helium 10, a secret weapon to fuel your Amazon business’ growth.
Finally, we’ll share some hard-hitting strategies for uncovering the top Amazon keywords for your market niche and revealing hidden opportunities in keyword research. We’ll discuss how to use Amazon Brand Analytics to see the history of Cerebro keyword searches, identify sales spikes, and compare organic and sponsored ranks. By the end of the episode, you’ll be armed with the knowledge needed to dominate your market and boost your Amazon business to new heights. So, are you ready to elevate your selling game?
In episode 507 of the Serious Sellers Podcast, Bradley discusses:
01:27 – Advanced Amazon Keyword Tracking Strategies
08:11 – Amazon Brand Analytics for Keyword Strategies
13:54 – Comparing Amazon and Helium 10’s Data
16:53 – Analyzing Historical Trends in Keyword Distribution
19:56 – Keyword Analysis for Amazon Sales Increase
25:52 – Top Amazon Keywords for Multiple Products
32:58 – Optimizing PPC Strategy With Competitor Analysis
37:19 – Opportunity Keywords and Competitor Analysis
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
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How to Check the Search Volume History of an Amazon Keyword - Cerebro Pro Training
This training video will show you how to take a look at the historical search volume of keywords, how to find keywords that are trending upward, and also, how to determine if a keyword is important to target based on the keyword sales or number of sales that that keyword drives every month. This type of keyword research is extremely important for any Amazon FBA seller whether you are just starting out or very experienced. These newer metrics for keyword research are a game changer to help amazon sellers find profitable keywords for their listings and PPC targets. Make sure to use this keyword research strategy to take your reach on Amazon to the next level!
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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How to Find all the Keywords an Amazon Product is Advertising for - Cerebro Pro Training
Want to rake in profits as an Amazon FBA seller? Join Bradley Sutton, our Chief Evangelist, in this training video as he explains how you can reverse engineer AND duplicate your competitor's PPC success just by using Cerebro. Diving into the match type filter, sponsored rank column and even showing you how you can identify someone's entire exact PPC campaign, by the end of the clip, you will have an implementable keyword research strategy you can use to start ranking highly for your top keywords on Amazon.
Learn More About Cerebro: https://h10.me/cerebro
Keyword Research Masterclass: https://youtu.be/tITxTRv-phw
Serious Sellers Podcast: https://h10.me/apple
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2024 Amazon Keyword Research Masterclass: Part 1 | SSP #506
What if you could unlock the potential of keyword search volume to exponentially boost your sales on Amazon? Imagine using a comprehensive tool like Helium 10’s Cerebro to not only identify the keywords a product ranks for but also understand the demand of a keyword, observe products gaining the most clicks and purchases, and even keep track of your competitors’ PPC strategy. In this Seller Strategy Masterclass episode, we break down these complex strategies, which, if utilized wisely, could lead to extra sales amounting to thousands of dollars.
In the realm of Amazon selling, understanding search volume and history is paramount. We guide you on how to capitalize on these essential metrics using Cerebro’s robust features. Ever wondered how to leverage the power of reverse engineering the success of your competitors? We’ve got you covered! We dive into how to identify hot keywords in your niche, understand your competitors’ PPC strategies, and find common roots among relevant keywords, all by harnessing the power of Helium 10’s Cerebro tool.
In our quest to empower Amazon sellers, we reveal new features and how to use the Cerebro IQ Score to identify profitable keywords and optimize their impact on your business. Plus, learn how the Amazon Recommended Rank can revolutionize your product listings. From the USA to Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, United Arab Emirates, and even the Walmart USA marketplace, these strategies are designed to supercharge your Amazon-selling experience. So, buckle up and join us for this riveting masterclass on Amazon seller strategies!
In episode 506 of the Serious Sellers Podcast, Bradley discusses:
01:13 – A Seller Strategy Masterclass For Cerebro
06:11 – Using Helium 10’s Cerebro to Analyze Amazon Keywords
12:38 – Understanding Search Volume And History
19:18 – Understanding Competitors’ PPC Strategy
22:59 – Finding Common Keywords on Amazon
26:35 – Optimizing Title Density for Amazon Rankings
30:59 – Amazon Keyword Indexing
45:02 – Frequently Bought Together Products in Cerebro
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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TikTok Fulfillment, Walmart Black Friday, & Amazon Analytics Update | Helium 10 Weekly Buzz 11/9/23
In this episode, we talk about the latest industry buzz and trust us, you won't want to miss it! We're cracking open TikTok's brand-new fulfillment network, Amazon's innovative customer loyalty analytics dashboard, and more!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
TikTok Creating Its Own eCommerce Fulfillment Network
https://www.pymnts.com/news/ecommerce/2023/tiktok-creating-its-own-ecommerce-fulfillment-network/
Amazon beefs up Prime loyalty program with One Medical discount
https://www.cnbc.com/2023/11/08/amazon-beefs-up-prime-loyalty-program-with-one-medical-discount.html
FTC: Amazon halted Seller Fulfilled Prime enrollment despite strong delivery performance
https://www.supplychaindive.com/news/ftc-amazon-lawsuit-seller-fulfilled-prime-enrollment-shipping-delivery-performance/698780/
Walmart Black Friday deals 2023 start today
https://www.yahoo.com/lifestyle/walmart-days-of-deals-2023-day-6-165846150.html
Watch how Amazon delivers to customers in favelas across Brazil
https://www.aboutamazon.com/news/transportation/how-amazon-delivers-to-customers-in-favelas-across-brazil
Stay updated with the newest features from Helium 10 that can help you stay on top of your Amazon game. Plus, stay tuned for Carrie's hands-on tips for leveraging the power of AI inside our Listing Builder tool for quick and efficient listing creations. So, gear up for an expedition into what’s buzzing in Amazon, Walmart, and E-commerce with us!
Helium 10 Buzz 11/9/23: TikTok Fulfillment | Walmart Black Friday | Amazon Analytics Update
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:55 - Fulfilled By TikTok
02:02 - Amazon Analytics
03:55 - Amazon Medical
05:16 - FTC Case Update
08:23 - Walmart Black Friday
09:19 - Brand Registry Update
10:11 - Amazon Brazil
12:40 - Helium 10 Feature Alerts
18:40 - Pro Training Tip: Amazon Listing Builder With AI
#WeeklyBuzzbyHelium10 #Amazonnews #walmartmarketplace
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
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Amazon Launch Strategy + Q&A Session | SSP #505
Unlock the secret to a successful Amazon launch strategy in our latest episode, where we discuss the fundamental aspects of the Maldives Honeymoon launch and Bali Blast pre-launch strategies, including keyword research, test listings, PPC campaign setup, and much more. We promise to equip you with an arsenal of tips, tricks, and strategies to help your product launch be successful. We’ll kick off with the importance of sending relevant signals to Amazon, particularly when exploring a new niche – a component many entrepreneurs often overlook.
Shifting gears, we’ll discuss how the Amazon Recommended Rank can be your secret weapon in product visibility. We’ll walk you through optimizing your test listings, and share real examples of how to enhance your titles and send targeted traffic to specific keywords. We’re also sharing how this strategy works in the Amazon Germany marketplace and all other Amazon marketplaces in the world, providing you with a comprehensive understanding of different markets and how the strategy adapts accordingly.
Lastly, we’ll dive deep into the world of Amazon PPC campaigns, bid modifiers, keyword tracking, and the power of product bundling. And if you’re confused by Amazon fees or finding a reliable 3PL – we’ve got you covered. We’ll explore fee structures, pricing strategies, and 3PL selection to ensure you’re set up for success. Plus, we’ll answer all your burning questions in our monthly Q&A session. So buckle up for a jam-packed episode filled with actionable insights, personal anecdotes, and real-world examples designed to elevate your Amazon selling journey!
In episode 505 of the Serious Sellers Podcast, Bradley talks about:
03:32 – Amazon Launch Strategy
08:04 – Understanding Amazon Recommended Keywords
11:29 – Maximizing Amazon Impressions
13:03 – Utilizing Test Listings for Product Launches
16:37 – Launching and Ranking Products in Amazon Germany
25:59 – Surviving and Thriving Amidst Price Wars
28:31 – Launching a Product and 3PL Recommendations
31:25 – Launching Product at the Right Time
34:19 – How To Get Monthly Q&A for Serious Sellers Club Members
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
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Amazon Unboxed 2023 New Releases | SSP #504
Join us for a fascinating discussion as we unpack Amazon unBoxed 2023, exploring the most exciting releases such as generative AI and more that can level up your advertising game. Our co-host from Pacvue, Anne Harrell provides us with a unique perspective on the advertising industry. Let’s start with our chat with Jeff Cohen, Principal Evangelist, Advertising API at Amazon, as he shares his transition journey and the biggest differences he’s noticed.
Listen in as we dive into the role of ad tech in digital transformation and its implications for brands. We examine Amazon Ads’ new offerings like generative AI and sponsored TV, which promise to revolutionize brand imagery and audience engagement. Get the inside scoop on Amazon PPC and new-to-brand metrics that could redefine your brand’s success measurement. We also explore Amazon Publisher Cloud, a game-changing technology for publishers that promises unique and differentiated opportunities for advertisers.
Get to know Miranda Chen, the director of growth and modernization for Amazon Marketing Cloud, as she walks us through its potential. Learn how lookalike audiences can help your brand reach new customers and how templatized analytics can make AMC more accessible. We also examine Amazon Marketing Stream and Rapid Retail Analytics, which provide valuable data on retail signals. Discover how sponsored products can appear on platforms like Pinterest and the features that make Amazon’s new Sponsored TV offering a game-changer. All this and more, right here on our podcast!
In episode 504 of the Serious Sellers Podcast, Bradley, Anne, and our special guests discuss:
00:00 – Amazon unBoxed 2023
04:31 – Insights on Amazon and Advertising Growth
08:29 – Sponsored TV and Ad Tech Announcements
12:29 – Embracing Change in Amazon Advertising
20:40 – Amazon Advertising Full Funnel Solutions
23:39 – Benefits and Capabilities of Demandside Platforms
28:25 – Lookalike Audiences for Reaching New Customers
34:59 – Amazon Marketing and Rapid Retail Analytics
41:15 – Amazon’s Sponsored TV Announcement
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
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Amazon Email Marketing, Premium A+ Content Update, & Bad Review Removals | Helium 10 Buzz 11/2/23
Amazon has made a game-changing move - sellers can now email their customers to promote holiday deals! This and more on this episode of the Weekly Buzz!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Walmart Announces Black Friday Sale Details and Previews Early Deals
https://www.cnet.com/deals/walmart-announces-black-friday-sale-details-and-previews-early-deals/
EU Store Transparency Report
https://assets.aboutamazon.com/cd/28/4d02dd2e41ec8c6d1bc341e9d919/amazon-eu-store-transparency-report-jan-june-2023.pdf
Bad Review Removal
https://www.linkedin.com/posts/h10bradley_dont-remember-getting-this-notification-activity-7125484541426708481-WmJx/
Amazon's Counterfeit Crimes Unit's collaboration with brands and law enforcement result in global raids
https://www.aboutamazon.com/news/policy-news-views/amazons-counterfeit-crimes-unit-successful-raids-worldwide
Exclusive: How Walmart is using AI to supercharge its holiday plans
https://finance.yahoo.com/news/exclusive-how-walmart-is-using-ai-to-supercharge-its-holiday-plans-190849969.html?guccounter=1
Shopify merchants seek AI boost for key sales decisions
https://www.reuters.com/business/retail-consumer/shopify-merchants-seek-ai-boost-key-sales-decisions-2023-11-01/
TikTok tests new ways to embed commerce into the in-app experience
https://www.insiderintelligence.com/content/tiktok-tests-new-ways-embed-commerce-in-app-experience
And don't miss our deep dive on how to generate unlimited Amazon Post graphics using AI. Let’s discover how to elevate your business and create engaging content for your customers. It's an exciting time to be in e-commerce, and we're here to help you navigate it!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:12 - Amazon MYCE
02:37 - Walmart Black Friday
03:38 - FBM Update
04:22 - Premium A+ Content
05:21 - Amazon EU Details
06:33 - UK SAS Program
07:24 - Bad Review Removal
08:22 - Amazon CCU
09:41 - AI Everywhere
12:30 - Follow Helium 10 x Pacvue on TikTok
13:05 - ProTraining: How to Generate Amazon Posts using AI
19:48 - Helium 10 New Features Alert
23:48 - Did Bradley Hit 1 Mile?
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
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Maximizing Holiday Sales: Amazon PPC Strategies and AMA with Mina Elias | SSP #503
Get set to sail through the bustling holiday season sales with ease and finesse as we bring you this month’s TACoS Tuesday PPC expert, Mina Elias, Founder of Trivium Group. Ready to divulge his invaluable strategies tailored for Black Friday, Cyber Monday, and the entire holiday season, Mina introduces us to the art of optimizing ads. Listen closely as Mina recounts his own experiences and shares the lessons learned from past mistakes to ensure you make the most of your holiday sales.
Whether your product is a Black Friday hit or not, we’ve got the perfect strategies to maximize your sales and click-through rates. Discover the clever technique of adjusting your bids to your benefit and the smart way to maintain your spending within limits. We reveal some hidden gems on best utilizing the holiday season with budget recommendations and crafting holiday-specific ad campaigns.
Finally, we get into the world of Amazon DSP, providing insights on increasing conversion rates. Uncover the secrets of the optimal spend and timeframe for DSP, learn about bidding strategies for supplements, and also evaluate the effectiveness of Google ads. As we wrap up, we share some valuable tips on targeting long-tail keywords, setting and increasing bids, and making the tough choice between what ad types are top priorities. Tune in for these expert insights and make the most of your holiday season Amazon sales!
In episode 503 of the Serious Sellers Podcast, Carrie and Mina discuss:
00:00 – Black Friday, Cyber Monday, & Holiday Amazon PPC Strategies
00:13 – Amazon Prime Day Feedback
04:01 – Sales And Advertising Strategies for Seasonal Products
04:52 – Bidding Strategy for Holiday Shopping Events
10:53 – Split Testing for Main Images
13:57 – Holiday PPC Budget and Sponsored Campaigns
15:14 – Adjusting PPC Budget for Holiday Season
23:07 – Custom Images in Sponsored Brand Ads
26:53 – Running Amazon DSP
31:42 – Amazon Rank and Bidding Strategy
34:08 – PPC Strategy for TACoS and Keywords
35:09 – PPC Strategy for Improving Conversion Rates
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
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$6 Million Amazon FBA Business with 0 Employees?! | SSP #502
Join us for a captivating discussion with Swapneel Jain, an Amazon-selling mogul from India who has sold over $10 million worth of products on Amazon over the past couple of years. Tune in to hear Swapneel share his journey from studying law to becoming an e-commerce powerhouse, managing 60 products across 10 marketplaces, and launching a new product every month – all without any employees. He shows us his first product, a USB capture card, and how he identified this unique Amazon FBA product opportunity.
Listen in as Swapneel unveils his unique strategies for successfully launching products across various Amazon marketplaces like the US, Canada, UK, EU, UAE, Japan, Australia, and India. He gives a comprehensive account of the criteria he uses to validate products, the process of launching them, and his experiences negotiating with suppliers in China. We further explore his approach to optimizing product listings on Amazon, with a focus on keyword research, product reviews, and Amazon PPC campaigns.
Lastly, don’t miss out as Swapneel shares his vision for the next year, focusing on leveraging external traffic and expanding his team. He provides insights on the advantages of living as a digital nomad and the importance of patience when dealing with Amazon’s unpredictability. The episode rounds off by focusing on mental health and the crucial role exercise played in helping him manage stress during the pandemic. Through all the highs and lows, Swapneel’s story is a testament to the power of perseverance and maintaining the right attitude in the face of challenges.
In episode 502 of the Serious Sellers Podcast, Bradley and Swapneel discuss:
00:00 – Selling on Amazon And Scaling Rapidly
14:18 – Product Launch Strategies and International Market Approaches
12:47 – Scaling a Multimillion-Dollar Business Solo
17:52 – Product Research and Potential Products
20:39 – Issues With Suppliers and Product Lifespan
23:42 – Product Launch and Maintenance Strategies
34:40 – What’s Next For Swapneel?
38:52 – Swapneel’s 60-Second Tip
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
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New Amazon AI Image Generator, Walmart Incentivized Reviews, & Amazon Anime | Helium10 Buzz 10/26/23
In this episode, we're exploring what’s buzzing in the Amazon and Walmart marketplace. From Amazon's new generative AI image generator to historical search volume and keywords for the upcoming holiday season.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Amazon rolls out AI-powered image generation to help advertisers deliver a better ad experience for customers
https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ads-ai-powered-image-generator
Walmart beefs up its third-party marketplace as it challenges bigger online rival Amazon
https://www.cnbc.com/2023/10/18/walmart-beefs-up-online-marketplace-in-amazon-challenge.html
Amazon introduces Consult-a-Friend, a new mobile experience that lets you ask your friends for advice while you shop
https://www.aboutamazon.com/news/retail/amazon-introduces-consult-a-friend-mobile-shopping-experience
Amazon will now let you access Crunchyroll’s anime library right from Prime Video
https://www.theverge.com/2023/10/24/23929990/amazon-prime-video-crunchyroll-channel-now-available
We round up with a focus on the importance of researching historical search volume and keywords for the upcoming holiday season. Stay tuned for all this and more!
In this episode of the Weekly Buzz by Helium 10, Bradley talks about:
00:55 - New Amazon Image AI Tool
03:24 - Walmart Incentivized Reviews
04:13 - Amazon Seller Export
05:30 - Small Business Search
06:12 - Walmart Stats
08:23 - Amazon Call A Friend
10:29 - Anime on Amazon
12:22 - $1 Million TikTok Shop Month
13:25 - Join Helium 10 Elite
14:15 - Pro Training Tip: Historical Trend Keywords Q4
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Walmart Seller Coupons, Brand Stores, & Ask Me Anything | SSP #501
Listen in as we tackle all your burning questions about selling on the Walmart marketplace, from gaining access to coupons and utilizing brand stores to handling comp errors and deactivations. Discover why it’s critical to get your inventory to Walmart as soon as possible before the end of October and learn the ropes on what metrics you need to focus on when aiming for the Pro Seller badge. We also tackle your questions straight from our Winning with Walmart Facebook group, so tune in for those insights.
Interested in the Walmart Influencer Program? We’ve got you covered! This episode also explores the ins and outs of the Walmart Influencer Program and provides key updates on when brand stores and video ads will be available to sellers. Listen in as we discuss the approval process for pesticide products on Walmart, the steps to register your trademarks on the platform to get the Walmart brand registry, and whether there is a request a review button in Walmart.
Did you know that Helium 10 has tools for the Walmart marketplace? We explore the nitty-gritty of product listings, coupon availability, and how to compete against first-party brands on Walmart. Plus, how to join the Helium 10 Winning with Walmart Facebook Group. Don’t miss out on this Serious Sellers Podcast episode to make the most out of your Walmart selling experience!
In episode 501 of the Serious Sellers Podcast, Carrie talks about:
02:13 – Access to Coupons for Walmart Sellers
06:24 – Walmart’s Review Programs and Opportunities
09:48 – Prohibited Items Approval
12:58 – Walmart Image Guidelines and External Traffic
17:39 – Solving Comp Errors on Walmart.com
19:27 – Seller Badge and Rich Media Guide
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
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Maldives Honeymoon Amazon Launch Strategy + New Amazon Relevancy Strategy | SSP #500
Ever wondered how to make the most of the ‘Honeymoon’ period when you first start selling on Amazon? Or how to get people to organically search, find, and buy a product without breaking Amazon’s terms of service? Tune in to the latest episode of Serious Sellers Podcast, as our host, Bradley Sutton, unveils the intricacies and updates to the Maldives Honeymoon Launch Strategy, along with his prelaunch plan, the Bali Blast Strategy.
He shares effective ways to use PPC to catapult your product to the top of the search, and how to utilize Helium 10’s Keyword Tracker tool and boost to gauge your bid’s success. We’ll discuss strategies for attracting customers to a product with no reviews, and you’ll discover how to use tools like Helium 10 Audience and the CPR number to monitor and increase your orders.
The episode also sheds light on SEO and its relationship with Amazon listings. You’ll find out why a simple listing score formula isn’t sufficient to rank on Amazon, and why optimizing your listing for Amazon customers, as well as its algorithm, is pivotal. Let’s dive into the evolution of Amazon’s algorithm over the years, and why sprinkling specific keywords a certain number of times isn’t as effective as it once was. To top it all off, we’ll explore how developing a tool with a potent listing score creator, like a “Surfer SEO for Amazon listings” can guide you in optimizing your listing and the importance of testing your strategies. Buckle up for an episode packed with valuable insights!
In episode 500 of the Serious Sellers Podcast, Bradley talks about:
00:00 – Maldives Honeymoon Launch Strategy and Results
03:35 – The Maldives Honeymoon Effect
06:50 – Amazon Keyword Research and Competition Analysis
10:53 – Getting Ranked for Keywords With PPC
15:30 – Improve Amazon Ranking With PPC and CPR
18:49 – Amazon Algorithm Changes and New Strategies
25:20 – The Significance of Amazon Recommended Rank
28:23 – Analysis Of The Project X Coffin Bath Tray Keywords
34:40 – Relevance of Keywords in Amazon Ranking
42:44 – Listing Optimization and Test Launches
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Buzz 10/19/23: New Amazon Marketplace | Transparency & Returns Updates | Big Deal Days Recap
We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.
Amazon announces the launch of Amazon.co.za in South Africa in 2024
https://www.aboutamazon.com/news/retail/amazon-south-africa-store-launch
Amazon makes it easier for brands to join Amazon Transparency through new interoperability features
https://www.aboutamazon.com/news/policy-news-views/amazon-makes-it-easier-for-brands-to-join-amazon-transparency-through-new-interoperability-features
The internet is littered with fake reviews. Amazon, Glassdoor and others are trying to fight back
https://apnews.com/article/fake-reviews-amazon-glassdoor-expedia-trustpilot-43a478ac0b27d6bb773a3bbdba1858b1
Amazon’s Prime Big Deal Days Was the Company’s Largest Two-Day October Holiday Kick-off Event Ever
https://press.aboutamazon.com/2023/10/amazons-prime-big-deal-days-was-the-companys-largest-two-day-october-holiday-kick-off-event-ever
We’ll also introduce you to the game-changing tool, Market Tracker 360 – your trustworthy guide in navigating a rapidly changing market. Get a demo of the MT360 tool here. Lastly, maximize your holiday profits with Helium 10’s Q4 Strategy Guide – a step-by-step roadmap to unlocking the full potential of Amazon’s peak sales season. h10.me/q4guide
In this episode of the Weekly Buzz by Helium 10, Carrie covers:
00:47 – New Amazon Marketplace
01:52 – Amazon Transparency Update
04:30 – Fake Reviews
06:26 – Prime Big Deal Days
07:39 – Walmart Listing Update
09:18- Return Policy Change
10:16 – ProTraining Tip: Market Tracker 360 Demo
16:30 – Download The Q4 Strategy Guide
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Demystifying the Amazon Algorithm: The Power of AI in E-Commerce | SSP #499
Want to crack the code of Amazon’s algorithm? Join us in this riveting episode as we sit down with Kevin Dolan, Principal Engineer of the AI Labs program at Pacvue x Helium 10, a mastermind who has scrutinized over 100 Amazon Science papers and run millions of tests to decode the intricate workings of Amazon’s search framework. From semantics to lexical search and all the fine details in between, be prepared to gain invaluable knowledge and insights that will transform how you see Amazon’s ecosystem.
Pressing on, we dive deep into the expansive landscape of AI with Kevin. We break down the complexities of Amazon Science’s information retrieval papers, shedding light on the motivations, implications, and limitations. With a heavy focus on both the relevancy ranking system and the behavioral indicators, such as previous purchases and time spent on a page, we reveal the intricacies of how this system functions and the challenges faced by new products. You’ll gain a comprehensive understanding of the balance between query intent and query volume, as well as the impact of micro-actions on a product’s early life.
We wrap up our conversation by evaluating the role of Artificial Intelligence in selling success, discussing how semantic search differs from lexical matching, and lastly, looking at the promising future of the Amazon algorithm’s evolution. This episode is a gold mine of knowledge and insights that will guide you in navigating Amazon’s complex systems. With the help of Kevin’s expertise and insights, you’ll be better equipped to harness the power of Amazon’s algorithm for your own Amazon FBA business’ success. Don’t miss this rare opportunity to gain insights from an expert who has spent countless hours demystifying the workings of Amazon. Enjoy the episode!
In episode 499 of the Serious Sellers Podcast, Bradley and Kevin discuss:
00:00 – Check Keyword Indexing With Helium 10
06:21 – Impressive AI Amazon Listing Builder
10:49 – Investigating the Amazon Algorithm
21:10 – How Amazon Search Works in Phases
25:43 – How Amazon Chooses Search Results
31:17 – Analyzing Product Metrics and Rankings
35:05 – Amazon Keyword Relevance and Product Ranking
38:44 – Amazon’s Trend in Personalized Search
42:48 – Keyword-Based Search vs. Meaning-Based Search
50:53 – Advancements in Semantic Search Techniques
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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