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Get ready to immerse yourself in an enlightening discussion and AMA session with Matt, an expert in advanced strategies and Amazon PPC. Join us in this TACoS Tuesday episode, as we answer questions about variation listings, auto campaigns, broad campaigns, and ranking. We also take a peek into Matt’s impressive background in e-commerce, recounting his experiences with selling textbooks and private-label products. Hear us as we dissect Amazon’s latest data tools like Product Opportunity Explorer, Search Query Performance, and Brand Analytics and discuss how these can help sellers optimize their advertising strategies in this highly competitive market. As we journey deeper into Amazon PPC campaigns, we touch on our “north star metric” of two sales and a click-through rate above 0.2%. Learn about the significance of negative matching and how to identify underperforming keywords using the search query report. We also shed light on the benefits of using software like Pacvue for automation and analytics and how it can save you time and effort. Plus, discover the advantages of day partying and understand the impact of different match types on campaign creation. Lastly, listen in as we dissect the topic of Amazon PPC and how to leverage it to drive sales and boost profits. We share the calculation for adjusting bids based on target ACoS and emphasize the importance of not solely focusing on ACoS as a metric. We also touch on the recent announcement of Sponsored TV and its potential for both large and small brands. Tune in as we demystify the misconception that PPC must always result in immediate profit and share strategies for effectively utilizing broad keywords despite their increasing cost. This episode is packed with practical advice, insightful discussions, and cutting-edge strategies to help you win in the world of Amazon selling. In episode 516 of the Serious Sellers Podcast, Bradley and Matt discuss: 00:00 – Expert Matt Altman Discusses His Amazon PPC Strategies 07:59 – Keyword Promotion, Sales Metrics, and Negative Matching 11:59 – Maximizing Advertising Efficiency With Pacvue 15:44 – Bid Adjustment and Amazon Sponsored TV for Sellers 23:28 – Amazon PPC Strategy and Optimization 28:21 – Analyze Ad Performance With Feature Pack 32:25 – Using Keywords for Effective Campaigns 35:27 – Boost Search Ranking With Brand Name 37:29 – Amazon Variations and Outside Traffic Strategy 43:08 – Invitation for January Case Study

Listen in as we explore the buzzing news in the e-commerce landscape where TikTok Shop is making its mark against Amazon, the new Amazon chat support for sellers, and more! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop Wants to Beat Amazon at Its Own Game https://www.bloomberg.com/news/articles/2023-12-13/tiktok-looks-to-challenge-amazon-amzn-with-tiktok-shop Let shoppers engage with your brand across multiple products using Amazon Video Builder https://advertising.amazon.com/en-us/resources/whats-new/amazon-video-builder-powers-use-of-multiple-product-asins/ Walmart pushes ahead with e-commerce platform https://www.meatpoultry.com/articles/29475-walmart-pushes-ahead-with-e-commerce-platform Etsy lays off 225 workers after ‘essentially flat’ sales, says CEO https://www.theguardian.com/business/2023/dec/13/etsy-layoffs-online-business-retail-industry But wait, there's more to this episode. We'll guide you through the process of automating Amazon keyword research using Helium 10. We'll help you streamline your efforts, saving time by setting up keyword insight settings to alert you when a competitor ranks for a new keyword. Plus, we're handing you a roadmap for business growth in 2024. We're talking about a free downloadable checklist that will help you develop essential daily habits, and keep you focused on your goals. Go to: https://h10.me/habittracker for more information! So, whether you're a newbie seller or a seasoned pro, this episode is packed with strategies that will give you an edge. Grab your headphones, and let's get started! In this episode of the Weekly Buzz by Helium 10, Carrie talks about: 00:42 - TikTok Shop Vs. Amazon 03:19 - Seller Support Chat 04:36 - Video In Multiple Languages 05:41 - More Products in Video Ads 06:51 - Walmart Investing in Marketplace 07:33 - Etsy Sales Flat 08:21 - New Apparel Tool 09:35 - Helium 10 New Feature Alerts 13:36 - Pro Training Tip 17:26 - 2024 Daily Habits Seller Checklist #helium10buzz #amazonfba #walmartsellers ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Today, we’ve got a first-time guest who I think is probably top five in the world as far as actionable Amazon strategies. Get ready for a value-packed episode full of tips on generative AI, Amazon PPC, and more! Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Join us on a journey as our special guest, Ritu Java, takes us from her beginnings in India to her experiences in Japan, ultimately transforming her into a data-driven entrepreneur. With a unique perspective on the blend of culture and commerce, Ritu shares insights on how she leveraged her expertise in data and analytics to excel in Amazon PPC strategies. You’ll also hear her intriguing tales of running an Etsy store from Japan and overcoming the complexities of helping Amazon sellers worldwide. The conversation doesn’t stop there. Discover how AI has become a game-changer in running Amazon PPC campaigns as we discuss our personal experiences combining AI with other data sources to optimize campaigns. Listen as we unveil the advantages of using ChatGPT for keyword research and translation over traditional methods like Google Translate. This episode offers a unique perspective on integrating AI into workflows and SOPs, driving efficient and effective results. We also underscore the value of incorporating AI into Amazon PPC strategies for successful product launches and campaign management. To cap off this enlightening conversation, we tackle the future of Amazon selling and the role AI plays in it. From generating keywords for Amazon searches to creating images for sponsored brand ads, we unravel how ChatGPT and mid-journey can elevate your selling game. Don’t miss out on our tips for creating effective lifestyle photos and the significance of close-up product images. We also shed light on the evolution of Search Query Performance on Amazon and share our strategies for effectively managing and analyzing data. In episode 515 of the Serious Sellers Podcast, Bradley and Ritu discuss: 00:00 – AI Power for E-commerce Sellers 07:54 – Utilizing AI for Amazon Sellers’ Success 09:05 – AI in PPC Strategy With Chat GPT 20:52 – Search Term Modifiers and Word Order 23:04 – Enhancing Amazon Ads With AI 31:24 – Generating Posts Using Canva and Amazon 32:19 – Utilizing Search Group Performance Data 33:47 – Optimizing Data Strategy for Efficient Analysis 41:23 – Convert Snapshot Data to Time Series

What if you had the power to manage over 200 Amazon PPC campaigns in just 10 minutes each week? Imagine the time and resources you could save with the right tools and strategies. Join us in this episode as we share how we use the Helium 10 PPC tool, Adtomic, to streamline our campaigns and work smarter, not harder. Bradley shares his best tips on campaign structure and show you how to apply rules to automatically transfer successful keywords from broad campaigns to exact ones. Ever wondered how to navigate the labyrinth of Amazon PPC management? Allow us to guide you. We’ve harnessed the power of Helium 10’s Adtomic tool for campaign automation and optimization. Discover how to conduct regular campaign audits, use negative keywords to curb wasteful spending, and use Adtomic to pinpoint unprofitable keywords. Now, let’s talk profitability. We know you’re in this business to make money, so we’ll show you how to optimize your Amazon advertising costs to maximize your return. We’ll demonstrate how to set goals for ACoS and TACoS and use the Adtomic tool to optimize bids. And before you think about outsourcing, let us convince you of the merits of understanding Amazon PPC yourself. Despite your busy schedule, we believe learning how to manage your own PPC should be a priority – and we’ll help you see why and how. Google ads, Amazon PPC techniques, factors to negate keywords, and insights beyond the attribution window – we’ve got it all covered. We know the value of data and why you need to pay attention to it. Intrigued? Excited? We hope so because this episode is packed with strategies and tools that could revolutionize your Amazon campaign management. In episode 514 of the Serious Sellers Podcast, Bradley talks about: 01:09 – Manage 200 Amazon PPC Campaigns Efficiently Using Adtomic 03:53 – Campaign Grouping and Targeting Strategies 11:04 – Optimizing Keywords in Amazon Ad Campaigns 11:52 – Effective Amazon PPC Strategies 14:05 – Keywords and Campaign Management Simplified 16:41 – Optimizing PPC Costs for Profitability 17:56 – Profitability and ACoS 27:39 – Keyword Negation and Pausing Decision Factors 27:50 – Google Ads and PPC Techniques

What if you had the power to manage over 200 Amazon PPC campaigns in just 10 minutes each week? Imagine the time and resources you could save with the right tools and strategies. Join us in this episode as we share how we use the Helium 10 PPC tool, Adtomic, to streamline our campaigns and work smarter, not harder. Bradley shares his best tips on campaign structure and show you how to apply rules to automatically transfer successful keywords from broad campaigns to exact ones. Ever wondered how to navigate the labyrinth of Amazon PPC management? Allow us to guide you. We’ve harnessed the power of Helium 10’s Adtomic tool for campaign automation and optimization. Discover how to conduct regular campaign audits, use negative keywords to curb wasteful spending, and use Adtomic to pinpoint unprofitable keywords. Now, let’s talk profitability. We know you’re in this business to make money, so we’ll show you how to optimize your Amazon advertising costs to maximize your return. We’ll demonstrate how to set goals for ACoS and TACoS and use the Adtomic tool to optimize bids. And before you think about outsourcing, let us convince you of the merits of understanding Amazon PPC yourself. Despite your busy schedule, we believe learning how to manage your own PPC should be a priority – and we’ll help you see why and how. Google ads, Amazon PPC techniques, factors to negate keywords, and insights beyond the attribution window – we’ve got it all covered. We know the value of data and why you need to pay attention to it. Intrigued? Excited? We hope so because this episode is packed with strategies and tools that could revolutionize your Amazon campaign management. In episode 514 of the Serious Sellers Podcast, Bradley talks about: 01:09 – Manage 200 Amazon PPC Campaigns Efficiently Using Adtomic 03:53 – Campaign Grouping and Targeting Strategies 11:04 – Optimizing Keywords in Amazon Ad Campaigns 11:52 – Effective Amazon PPC Strategies 14:05 – Keywords and Campaign Management Simplified 16:41 – Optimizing PPC Costs for Profitability 17:56 – Profitability and ACoS 27:39 – Keyword Negation and Pausing Decision Factors 27:50 – Google Ads and PPC Techniques

Ever wondered how Amazon's impending FBA fee changes could impact your selling journey? Let’s tackle this complex web and break down what these changes might mean for you. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Update to US referral and Fulfillment by Amazon fees https://sellingpartners.aboutamazon.com/update%20to%20us%20referral%20and%20fulfillment%20by%20amazon%20fees Walmart Marketplace delivers biggest sales days ever for sellers through Black Friday and Cyber Monday events https://marketplace.walmart.com/black-friday-cyber-monday/ Amazon sues alleged scammers who stole millions by bribing and hacking their way to refunds for products they never returned https://fortune.com/2023/12/07/amazon-fraud-thieves-refunds-millions-of-dollars/ Sponsored Display improves bid recommendations by supporting campaigns with video creatives https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-improves-bid-recommendations/ Shopify merchants drive record-high $9.3 billion in Black Friday-Cyber Monday sales https://news.shopify.com/shopify-merchants-drive-record-high-93-billion-in-black-friday-cyber-monday-sales Amazon Targets Shein With Fee Cuts for Cheap Apparel Sellers https://finance.yahoo.com/news/amazon-targets-shein-big-fee-020729988.html Amazon tests grocery subscription service for Prime members https://www.cnbc.com/2023/12/07/amazon-tests-grocery-subscription-service-for-prime-members.html Amazon to no longer Venmo payments, PayPal stock ticks lower https://finance.yahoo.com/video/amazon-no-longer-venmo-payments-222332189.html Get an inside look at how we’re sending some of your orders without Amazon packaging https://www.aboutamazon.com/news/sustainability/amazon-packaging-lab-photo-tour Chinese e-commerce platform Temu drawing shoppers from US dollar stores -data https://www.reuters.com/business/retail-consumer/chinese-e-commerce-platform-temu-drawing-shoppers-us-dollar-stores-data-2023-12-06/ Rom-Com Meets Shopping? Why Walmart Launched a Shoppable Series https://www.wsj.com/video/series/news-explainers/rom-com-meets-shopping-why-walmart-launched-a-shoppable-series/24941BEA-E081-41FB-A4C9-376446B54FA2 In this episode of the Weekly Buzz by Helium 10, Bradley dives deep into: 01:24 - Amazon Fee Changes 20:27 - Walmart WFS Doubles 21:14 - Scammers Sued 21:41 - Sponsored Display Video 22:08 - Shopify BFCM 22:35 - Amazon Clothing Fees 24:07 - MCF Fees 24:37 - Similar ASINS 24:59 - Amazon Grocery 25:59 - Amazon Venmo 26:35 - Amazon Packaging 27:07 - Temu vs. $ Stores 27:39 - Walmart TV #AmazonFBAfeeincrease #Helium10WeeklyBuzz #amazonseller Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Get ready to take your Walmart selling game to the next level! Our brilliant guest, Michal Chapnick, a Walmart expert, talks about Walmart’s ad certification, the unveiling of innovative beta programs, and the integration of Google ads into promoting your Walmart products. She’ll also shed light on Walmart’s commitment to third-party sellers through initiatives like fee discounts and personalized product suggestions. This is the inside scoop you need to unlock the potential of Walmart’s marketplace and see your sales soar. Discover the power of Google ads in driving traffic to Walmart and how it can work wonders for your brand exposure. Dive into the advantages of Walmart’s SEM program and learn why it may be more beneficial than directly sending Google ads to Walmart. Michal reveals the abundant opportunities awaiting sellers at Walmart Canada and uncovers the potential impact of beta programs, such as brand stores, on your sales figures. This Walmart Wednesday episode is packed with insights and advice for those seeking to extend their business reach on Walmart. As we approach Q4, the busiest time for e-commerce, Michal shares her expertise on maximizing your sales during this hectic period. From planning and implementing promotions to optimizing your listings and enhancing customer service, we’ve got you covered. Uncover the impact of the beta version of coupon codes and the power of video ads in holding customer attention. We wrap up our episode by acknowledging all the diligent sellers out there and remind you to make the most of the opportunities available on Walmart’s platform, particularly during the holiday season. Buckle up for a wealth of knowledge, and best wishes for a profitable Q4! In episode 513 of the Serious Sellers Podcast, Carrie and Michal discuss: 00:00 – Selling on Walmart Updates and Opportunities 03:13 – BIS Mentor and Customized Suggestions 06:07 – The Growth and Opportunities With Walmart 12:35 – Walmart’s Influence on Black Friday Sales 15:23 – Running Ads for Walmart Benefits 19:17 – Opportunities for Selling in Walmart Canada 23:53 – Promoting Walmart Sales With Coupons and Videos 31:56 – Optimizing Keywords With Helium 10 33:24 – Q4 Selling Tactics and Appreciation ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

What's the latest secret weapon for Amazon sellers? Think 3D! This episode of the Weekly Buzz is a goldmine of insights as we break down the latest buzzing updates from the Amazon and E-commerce world! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Hosted Record-Breaking Black Friday and Cyber Monday Holiday Shopping Event, and Announces Millions More Holiday Deals to Come https://press.aboutamazon.com/2023/11/amazon-hosted-record-breaking-black-friday-and-cyber-monday-holiday-shopping-event-and-announces-millions-more-holiday-deals-to-come They did it again! Shopify merchants break Black Friday record with $4.1 billion in sales https://news.shopify.com/they-did-it-again-shopify-merchants-break-black-friday-record-with-41-billion-in-sales Save the date for Amazon #unBoxed2024 in Austin, Texas. https://www.linkedin.com/feed/update/urn:li:activity:7135687573812768768/ Focus: Walmart shifts to India, cuts China imports https://www.reuters.com/business/retail-consumer/walmart-shifts-india-china-cheaper-imports-2023-11-29/ Stay tuned as we explore Helium 10's newest features, including an exclusive AI-powered image generator for Amazon Sponsored Brand ads and the ability to generate custom images for Amazon ads and Amazon Posts. We'll be sharing hands-on demonstrations on how to use these features and their potential benefits for third-party sellers. Plus, we have news on a monthly networking call in Spanish, designed to help Spanish-speaking sellers connect and share strategies. Join us for all this and more as we continue to provide you with innovative tools and updates that are transforming the Amazon and E-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:52 - Amazon 3D Images 02:32 - Amazon Black Friday 04:31 - Shopify Black Friday 05:17 - Amazon Unboxed 06:02 - Amazon Transparency 07:01 - Made In India 08:45 - Spanish Networking Call 09:50 - Helium 10 New Feature Alerts 16:54 - Pro Training: How To Instantly The Most Searched Word On Amazon Helium 10 Buzz 11/30/23: Amazon 3D Images Released | Black Friday Results | Helium 10 New AI Image Tool #weeklybuzzbyhelium10 #amazonfba #helium10tools ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

This training video will show you how to find the most searched terms on Amazon that start with a word or phrase. This type of Amazon keyword research is helpful because it can help you to do quick and easy keyword research to find the top keywords for a niche or product. Make sure to use this keyword research strategy to take your reach on Amazon to the next level! ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

When you are looking at all of the top keywords in your niche, sometimes its important to see what the most common root keywords are so that you know what single words make up the majority of the full phrases, plus get ideas for potential new products for your brand in the same niche.

Want to get a quick look at up to thousands of keywords that could be related to a search term that you are researching? Then Magnet is for you. Just enter in any keyword, and within seconds get a lot of keywords that the products on page one for that keyword are also ranking for, and the ones that Amazon thinks it's relevant for!

This training video will show you how to automate your Amazon keyword research. This type of Amazon keyword research is helpful because it can save you time on keyword research and help you find new potentially profitable keywords for your listing and Amazon PPC advertising automatically. Make sure to use this keyword research strategy to save time and take your reach on Amazon to the next level! Learn More About Cerebro: https://h10.me/cerebro Keyword Research Masterclass: https://youtu.be/tITxTRv-phw Serious Sellers Podcast: https://h10.me/apple #amazonkeywordresearch #cerebro #helium10 ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

When you are selling on Amazon (or anywhere for that matter), competitors matter. But if you want to identify whether or not a keyword is relevant or worthy of adding to your Helium 10 Keywords List, what should you do? Do you check the performance score? Watch this training video to learn how to get a quick view of top products that are most relevant to the Amazon search terms you are considering. Learn More About Cerebro: https://h10.me/cerebro Keyword Research Masterclass: https://youtu.be/tITxTRv-phw Serious Sellers Podcast: https://h10.me/apple

This training video will show you how to find keywords that are trending upwards. This type of Amazon keyword research is helpful because it can help you prioritize keywords that are increasing in search volume especially if you have a very large list of Amazon keywords that you need to narrow down. Make sure to use this keyword research strategy to take your reach on Amazon to the next level!

Show up before your competitors on relevant, high search-volume keywords to capture the sale. Here's how you find which keywords to target while using the Relative Rank filter inside of Cerebro, Helium 10's reverse ASIN keyword research tool. Learn More About Cerebro: https://h10.me/cerebro Keyword Research Masterclass: https://youtu.be/tITxTRv-phw Serious Sellers Podcast: https://h10.me/apple

If you’ve ever wanted a peek into the world of Amazon selling, this episode is your golden ticket. We’re joined by elite sellers and Amazon specialists, Christine Douheret and Sasha Zubatov, who share invaluable insights and strategies they’ve used to overcome challenges and achieve incredible success in the E-commerce space. With their unlikely backgrounds – Christine hailing from Hollywood with a degree in interior design and Sasha from New York with a computer science degree – they bring unique perspectives to the table. Our guests reveal their strategies, such as utilizing flat files and Helium 10 Elite training, that have helped them stay ahead of the curve. They divulge how their diligent manual research, constant learning, and strategic use of VAs have been instrumental to their success. Listen in as Christine recounts her staggering 300% sales growth in just a year, and Sasha shares her client’s seven-figure sales accomplishment. We also delve into the not-so-pretty side of things, including having listings hijacked and the struggles of facing stiff competition. As we wind down our engaging chat, Sasha shares her take on Walmart’s competition and the suitability of products across platforms, offering her top flat file strategy. We also discuss the potential risks and rewards of creating product variations. Christine, always ready to help, extends an invitation to listeners who may need assistance or have questions about their Amazon journey. We wrap up the episode with a look at possible future Amazon and Walmart meetups and the unique challenges these could present. However challenging, the future of e-commerce remains thrilling, and we’re here to help you navigate it. Tune in and let Christine and Sasha’s success stories inspire you to create your own journey to success. In episode 510 of the Serious Sellers Podcast, Bradley, Christine, and Sasha discuss: 01:53 – Sasha’s Funny Helium 10 Swag Story 10:35 – Sell on Amazon, Overcoming Challenges 16:25 – Sales Success and Expansion 19:11 – Successful Strategies and Challenges On Their Amazon Journey 25:18 – Organize and Inform for Successful Outcomes 27:26 – Understanding and Protecting Flat File Strategies 33:18 – Profit Margins and Competition 35:01 – Sales Performance: Amazon vs Walmart Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

This training video will show you how to find the keywords that your competitors are getting sales from that you aren’t even indexed for on Amazon. This type of Amazon keyword research is helpful because it can help you find profitable keywords within your niche quickly that you haven’t even capitalized on yet! Make sure to use this keyword research strategy to take your reach on Amazon to the next level! Learn More About Cerebro: https://h10.me/cerebro Keyword Research Masterclass: https://youtu.be/tITxTRv-phw Serious Sellers Podcast: https://h10.me/apple

If all of your competitors are using the same keywords, wouldn't they just be too competitive?... Well, no. BUT it is good practice to use supplementary keywords too that your top competitors may be sleeping on. Here's how to leverage Cerebro to find opportunity keywords that can help you generate sales. Learn More About Cerebro: https://h10.me/cerebro Keyword Research Masterclass: https://youtu.be/tITxTRv-phw Serious Sellers Podcast: https://h10.me/apple

Long tail keywords are great for buyer intent. The more words someone types into the Amazon search bar, the more likely they are looking for something specific and are ready to purchase. Learn how to filter for long tail keywords from a root keyword or phrase using our Word Count filter inside of Cerebro, our reverse ASIN keyword research tool at Helium 10. Learn More About Magent: https://h10.me/magnet Learn More About Cerebro: https://h10.me/cerebro Keyword Research Masterclass: https://youtu.be/tITxTRv-phw Serious Sellers Podcast: https://h10.me/apple

This training video will show you how see the top keywords that your competitors are advertising for in your niche. This type of Amazon keyword research is helpful because most of your established competitors have already discovered the most important and profitable keywords to advertise on in your niche. With Cerebro, you can find the same top sponsored keywords for your niche in 30 seconds that posssibly could have taken your competitors months or even years to discover. Make sure to use this keyword research strategy to take your reach on Amazon to the next level! Learn More About Cerebro: https://h10.me/cerebro Keyword Research Masterclass: https://youtu.be/tITxTRv-phw Serious Sellers Podcast: https://h10.me/apple

In this episode, we cover the latest buzzing news in the Amazon and E-commerce space! From Amazon Posts now supporting videos to cool tips on how to audit your Amazon PPC campaigns! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. How Amazon is using AI to ensure authentic customer reviews https://www.aboutamazon.eu/news/policy/how-amazon-is-using-ai-to-ensure-authentic-customer-reviews Temu, Shein far lag Amazon as online holiday shopping ramps up https://www.reuters.com/business/retail-consumer/temu-shein-far-lag-amazon-online-holiday-shopping-ramps-up-2023-11-22/ Amazon to Launch Live Shopping Deals During Black Friday Football Game on Prime Video https://variety.com/2023/shopping/news/amazon-black-friday-football-game-prime-deals-1235805778/ Hyundai to Sell Vehicles on Amazon Starting in 2024 https://www.caranddriver.com/news/a45896102/hyundai-amazon-car-sales-2024/ Stay tuned as we discuss the latest new features from Helium 10 and share some valuable newsletters to keep you in the loop. Later on, we share some game-changing strategies with Mina Elias for auditing your Amazon PPC campaigns. You'll learn how to manage campaigns effectively and monitor and improve campaign performance. Join us for this exciting episode! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:02 - AI Review Police 03:20 - Temu, Shein Lagging 04:53 - Black Friday Football 06:45 - Amazon Posts Videos 08:15 - Hyundai Buy Box 10:00 - Billion Dollar Seller Newsletter 11:00 - Commerce Accelerated 11:35 - Weekly Buzz 12:19 - Helium 10 New Feature Alerts 16:20 - ProTraining Tip: How To Audit Your PPC Campaigns with Mina Elias #weeklybuzzbyHelium10 #AmazonPPCAudit Strategy #AmazonPosts ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

This training video will show you how to find top level information on any group of keywords including lists of keywords that you did not find on Amazon. This type of Amazon keyword research is helpful because it can show your potential reach for any list of keywords. Make sure to use this keyword research strategy to take your reach on Amazon to the next level!

This training video will show you how view the history of your keyword searches on Amazon. This type of Amazon keyword research is helpful because you can go back and see the keyword results of your searches as if they were the original day that you viewed them. This is a great way to go back in time and see how specific keywords have progressed since your first search of those keywords. Make sure to use this keyword research strategy to take your reach on Amazon to the next level! Learn More About Cerebro: https://h10.me/cerebro Keyword Research Masterclass: https://youtu.be/tITxTRv-phw Serious Sellers Podcast: https://h10.me/apple

Picture this: Three successful Amazon sellers from each corner of the globe sat down in a quaint Italian café, their journeys colliding over a shared passion for selling on Amazon. In this episode, we’re chatting with Peter and Franco, our guests who symbolize the true essence of a global Amazon seller. Born in the US, raised in Australia, and operating out of Asia, Peter’s journey through the world of Amazon selling is a fascinating tale. Then we have Franco, an Italian native who transitioned from a traditional upbringing to become a leading e-commerce entrepreneur. We listen to their stories, not just the triumphs but also the trials, like the time Franco’s competitor created fake test reports to tarnish his reputation. Venture with us as Franco shares his extraordinary journey as an Amazon seller. From hitting his peak year of gross sales to navigating the fiercely competitive medical device field category, his story truly is a rollercoaster ride. Then we turn to Peter, who climbed to the number one spot in the health and personal care category within a mere three weeks. His dedication to producing reliable products and setting the right price point made him a standout entrepreneur. His unwavering commitment to his product and the pursuit of excellence are lessons for every budding e-commerce entrepreneur. As we bid our Italian farewell, we delve into Franco and Peter’s strategies for success, from image testing to understanding European selling regulations and leveraging social media. Get a peek into Franco’s vision of reaching nine figures and perhaps even owning a football team in Italy. We draw the final curtain discussing the potential of the Italian Amazon community and the role Amazon plays in shaping the European market. Join us for this riveting conversation brimming with success stories, challenges, and unique experiences in the world of Amazon selling. We promise it’s worth the listen! In episode 509 of the Serious Sellers Podcast, Bradley, Franco, and Peter discuss: 00:00 – From Italy to Amazon 01:55 – Discovering Cultural Diversity in a Podcast 04:01 – From Australia to Italy 11:21 – Launching Products in Global Markets 14:58 – Challenges and Successes on Amazon 16:29 – Medical Device Field Competition and Tactics 24:32 – Strategies for Amazon Success 27:54 – Challenges With Listing Products on Amazon 32:35 – European Market Testing and Selling Strategies 36:21 – Discussion on Translations for International Marketplaces 39:25 – Italian Farewell and Appreciation for Italy

What if you are launching a beach ball in December...can you do regular keyword research? No! The main keywords for this product peak in the summertime. That's why you need to research where the top products were ranking during peak months, and you can only do that with this strategy utilizing Cerebro! Learn More About Cerebro: https://h10.me/cerebro Keyword Research Masterclass: https://youtu.be/tITxTRv-phw Serious Sellers Podcast: https://h10.me/apple