Keyword Research With Amazon Product Opportunity Explorer & Helium 10 | #SSP 540
Join us as we explore the intricate art of keyword research with Jason Mclellan, the mastermind behind Vitacup’s impressive $20 million e-commerce achievement. This episode is a great resource for anyone looking to enhance their Amazon selling skills, where we unravel sophisticated strategies to optimize your Amazon product’s online presence. With tools like Helium 10, Amazon’s Brand Analytics, and Product Opportunity Explorer at our disposal, we dissect the methodologies that lead to keyword research excellence, pinpoint niche markets, and boost your brand’s visibility.
This is not just another chat about keywords—it’s an immersive experience of how big sellers operate their Amazon business. We navigate through the ever-changing landscape of consumer trends, driven by the influence of social media platforms like TikTok, to keep your listings fresh and relevant. Together with Jason, we dissect the strategies that make products rank for the keyword “extra shot coffee” stand out in a crowded space. It’s about refining, optimizing, and capturing the essence of what your customer is looking for, turning clicks into conversions, and conversions into Subscribe and Save loyal customers.
Wrapping up the conversation, we dive into actionable insights for harnessing the full potential of keyword strategies on Amazon and Walmart. It’s about more than just being seen—it’s about resonating with your audience. We share how to weave the benefits of your products into descriptions that speak directly to your niche and discuss the significant impact of organic search success on platforms like Amazon. So pour yourself a cup of Rapid Fire Protein Coffee, pull up a chair, and let’s unlock the secrets to catapulting your products to the top of the search results.
In episode 540 of the Serious Sellers Podcast, Bradley and Jason discuss:
00:00 – Deep Dive Into Advanced Keyword Research
00:50 – Keyword Research Strategies for E-Commerce Sellers
04:44 – Learning From Successful Amazon Sellers
06:45 – Product Research and Optimization Methodology
07:20 – Product Refinement for Increased Sales
14:38 – Identifying Top Search Terms for Niche
20:37 – Understanding Product Placement Strategies
22:57 – Amazon Keyword Strategy for Coffee Products
24:26 – Amazon Seller Keyword Strategies Training
28:56 – Advanced Keyword Research Strategies for Amazon
34:52 – Top Keywords for Platinum Account Success
40:33 – Keyword Research Strategy Discussion
43:02 – Importance of High Search Volume Keywords
44:27 – Optimizing Amazon Listing for Spanish Keywords
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The Path To Half A Billion Dollars Annually – Solo Stove | SSP #538
You've probably heard of Solo Stove, which makes almost half a billion dollars annually. Today, we will talk to one of the heads of their Amazon business to see what strategies any Helium 10 user has access to that help them get to this level
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Listen in as Alvaro Lopez from Solo Stove shares this brand’s incredible entrepreneurial journey that began with two brothers with a vision and has since flourished into a significant role in the Amazon, Walmart, and e-commerce landscape. Our conversation paints a picture of how his academic pursuits in international studies set the stage for a career that expertly intersects with the Amazon-selling industry. We also unravel the story behind Solo Stove’s creation by two brothers who dared to dream beyond the confines of their day jobs, skillfully navigating the supply chain from China to North America to deliver a product beloved by outdoor enthusiasts.
Join us as we dissect the intricate details of brand strategy and e-commerce optimization for Amazon and Walmart. From the leap of establishing a direct-to-consumer channel to strategic maneuvers post-IPO, our discussion with a global director of marketplaces offers many insights. We dive into the crucial role of consumer obsession and mastery over logistics, and we share invaluable tactics for brand defense on platforms like Amazon. The importance of rich content and keyword optimization to cut through the noise of a saturated marketplace is laid bare, providing a roadmap for e-commerce success.
Wrapping up, our chat transitions from the tantalizing secrets of Peruvian chicken to strategic e-commerce maneuvers. We highlight the essential role of high-quality ingredients and cultural heritage in culinary success before shifting to the nuances of effective copywriting and the power of tools like Helium 10’s Cerebro tool. Alvaro emphasizes the significance of localization in global branding and imparts wisdom on the ‘action over perfection’ philosophy that has fueled the growth of many successful brands. This episode is a must-listen for anyone looking to navigate the complex yet rewarding waters of e-commerce with agility and foresight.
In episode 538 of the Serious Sellers Podcast, Bradley and Franco discuss:
00:00 – Strategies for Solo Stove’s E-commerce Success
07:58 – Solo Stove’s Brand Defense Strategy In Amazon
09:50 – E-Commerce Brand Strategy and Optimization
12:05 – Strategies for Brand Protection
15:01 – Emotional Branding in Marketplace Selling
18:56 – Marketplace Performance Analysis and Expansion
20:21 – Expanding Sales Channels and Branding Strategies
25:57 – Peruvian Chicken’s Secret & Other E-Commerce Strategies
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TikTok Shop On Google & Amazon Posts to Sponsored Brand Ads | Helium 10 Buzz 2/29/24
Our latest episode takes you on a whirlwind tour of e-commerce's latest buzzing news from TikTok Shop listings making waves in Google Shopping results to Amazon's innovative leap that transforms Posts into Sponsored Brand Ads.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
TikTok Shop listings are surfacing on Google Shopping
https://www.modernretail.co/technology/tiktok-shop-listings-are-surfacing-on-google-shopping/
New Feature: Now advertisers can convert high-performing Posts into Sponsored Brand Ads.
https://www.linkedin.com/feed/update/urn:li:activity:7166461642057142272/
Chinese TikTok experts are teaching Americans how to sell
https://restofworld.org/2024/china-livestream-studios-train-tiktok-influencers-in-us/
Top Amazon aggregator Thrasio files for bankruptcy
https://www.cnbc.com/2024/02/28/top-amazon-aggregator-thrasio-files-for-bankruptcy.html
Monthly Fees May Be Coming to Etsy
https://www.ecommercebytes.com/2024/02/25/monthly-fees-may-be-coming-to-etsy/
The episode continues to buzz with discussions around the benefits of the Helium 10 Elite program, including expert training and exclusive networking events. Plus, don't miss out on the insider scoop about Helium 10's new feature enabling price adjustments directly from the Insights Dashboard. We also encourage our community of Spanish and German speakers to connect through upcoming networking calls, ensuring a global touch to our Amazon selling conversation. Tune in for these fascinating updates and more, as we provide sellers with the tools and knowledge to thrive in the ever-evolving world of online commerce.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:10 - TikTok Shop On Google
02:47 - Amazon Posts to Sponsored Brand Ads
03:50 - TikTok Live Streaming
07:46 - Thrasio Bankrupt
09:23 - New Etsy Seller Fee?
10:10 - Join Helium 10 Elite
11:06 - Spanish Networking Calls
11:47 - German Networking Calls
12:00 - New Feature Alerts
15:04 - Pro Training Tip: Reverse-Engineer Your Competitor's PPC Strategy
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Walmart Sales Growth Strategies From The World’s #1 Walmart Expert! | SSP #537
In today's episode, let’s talk about strategies that Walmart sellers can utilize to help grow their sales, new metrics made available to sellers, and how you can use them to your advantage.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Have you heard the latest buzz about Walmart’s marketplace? It’s time to tune in as we chat with Michael Lebhar of SellCord, the brain behind the surge in sales for countless Walmart sellers. Our discussion is packed with strategies and insights, from exploring the alluring incentives for new sellers to the secrets of wielding the latest metrics to skyrocket your sales.
Imagine mastering the art of ad automation or creating a brand shop that takes your visibility to new heights; that’s exactly what we’re unpacking in this episode. Michael and Carrie dissect Helium 10’s Adtomic and its advanced features, designed to empower Walmart sellers with precision ad management. We’re also sizing up the impact of Walmart Brand Shops on your sales figures. The conversation then shifts gears to the nitty-gritty of search engine marketing (SEM) and how Walmart’s beta coupon program is shaking up the game – a potential goldmine for engaging customers.
But wait, there’s more! Are your listings primed to pull in buyers, or could they use a tactical tweak? We’re laying out a blueprint to boost your presence and sales on Walmart’s marketplace, emphasizing the vital role of high-converting keywords and how Walmart’s Fulfillment Services (WFS) and flash deals can be your ace in the hole. We wrap up by dishing out pro tips on navigating Walmart’s evolving landscape, from optimizing product categories for approval to the influence of title density on your Walmart listing’s performance. Walmart sellers, buckle up – this episode is your roadmap to conquering Walmart’s bustling bazaar.
In episode 537 of the Serious Sellers Podcast, Carrie and Michael discuss:
00:00 – Selling on Walmart With Helium 10
00:56 – Winning with Walmart Wednesday: Incentives for New Sellers
03:15 – New Features for Walmart Sellers
04:47 – Walmart Seller Center Updates and Strategies
07:05 – Walmart Brand Shops and Marketing Strategies
08:17 – Success of Search Engine Marketing Strategy
11:28 – Strategies for Boosting Walmart Sales
13:35 – Boosting Sales Strategies on Walmart
14:49 – Optimizing Walmart Marketplace Sales Strategies
19:30 – Effective Keyword Campaign Strategies
21:43 – Walmart Strategies and Tips for Sellers
23:48 – Amazon Seller Approval Guidelines Update
28:53 – Optimizing Walmart Listings for Success
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From Sinking Ship To A Thriving Amazon FBA Business | SSP #536
In this episode, we've got a listener-favorite guest back to tell us how she came close to having to shut down her E-commerce business because she wasn't looking at the right metrics. We talked about how she saved her company and grew it.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Cara Sayer’s entrepreneurial spirit shines brighter than ever as she recounts her nail-biting journey from the brink of closure to soaring profits. Her candid discussion with us offers a lot of wisdom on the critical importance of keeping a keen eye on business metrics. As an e-commerce maven, she underpins the conversation with her own blunders and breakthroughs, ensuring that our listeners can sidestep the pitfalls and replicate her success. And for those with a penchant for cultural quirks, our banter in British slang adds a hearty dash of charm to the mix.
Our talk takes an exciting turn when we unlock the secrets to mastering keyword research and making data-led decisions that skyrocket sales. Cara and Bradley dissect how tools like Helium 10 can revolutionize product listings and why a stale strategy could be your downfall. We also unravel the complex web of inventory management and the savvy approach to just-in-time shipping, a must-know for Amazon sellers looking to conquer international markets. Plus, don’t miss our exploration of the monumental impact that solid branding has on weathering the competitive storm and securing consumer trust.
Wrapping things up, we navigate the art of standing out in Amazon’s vast marketplace. Cara shares her playbook on crafting a unique narrative and engaging brand backstory that can mean the difference between blending in and breaking through. We spotlight the strategic edge of maintaining your website for direct consumer rapport and a sneak peek at new products. With a nod to the upcoming changes in EU regulations and the significance of a diversified sales approach, this episode is jam-packed with actionable insights. And as we close, Cara and Bradley reflected on the delicate dance of work-life balance, ensuring our listeners remember the heartbeat behind the hustle.
In episode 536 of the Serious Sellers Podcast, Bradley and Cara discuss:
00:00 – Reviving and Growing a Struggling Amazon Business
02:53 – Origins of Common UK English Phrases
07:59 – Amazon SKU Economics and Tracking Sales
11:05 – Keyword Optimization for Sales Growth
14:45 – The Importance of Branding in Business
16:29 – Brand Marketing on Amazon
20:17 – The Benefit of Having a Website
28:29 – Favorite Helium 10 Tool
28:43 – Selling Tips for Amazon
30:42 – Importance of Websites Beyond Amazon
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Big Amazon Virtual Bundles Update and Walmart Sales Increase | Helium 10 Buzz 2/23/24
Listen in as we explore the latest buzz in Amazon and Walmart, with a particular focus on Amazon's new virtual bundles update, Walmart’s latest sales report, and multiple Helium 10 new feature releases in a week!
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Walmart grows online sales in Q4, agrees to acquire Vizio
https://www.digitalcommerce360.com/article/walmart-online-sales/
Advertise Audible titles with Sponsored Brands
https://advertising.amazon.com/en-us/resources/whats-new/advertise-audible-titles-with-sponsored-brands/
Rev up your digital sales engine with the latest tools and techniques featured in this episode. We're talking about Helium 10's releasing a lot of new features in one week! Get the lowdown on enhancing your product visibility with Keyword Tracker's new packs, and learn how to optimize your listings with the newly improved Listing Builder. And for those with an eye for analytics, we'll guide you on customizing your product insights dashboard using tags for a laser-focused approach to product performance. Lastly, our training tip of the week features Carrie as she shows us how you can use groups inside the Helium 10 Insights Dashboard. It's a powerhouse episode packed with insider tips and actionable strategies, so tune in and transform the way you navigate selling on Amazon and Walmart!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:02 - Amazon Virtual Bundle Update
04:34 - Walmart Sales Up
06:22 - Audible Sponsored Brand
07:23 - Follow Helium 10 On TikTok
08:24 - New Feature Alerts
08:44 - Keyword Tracker
10:35 - Listing Builder
12:03 - Custom Dashboard
12:57 - All Marketplaces Button
14:00 - Black Box for Amazon Brazil
15:37 - Pro Training Tip: Insights Dashboard Groups Feature
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon PPC Strategy Discussion | SSP #535
In this episode, we talk about a variety of different things related to Amazon PPC like how to do keyword research, setting up your campaigns, recommendations for launching, and what kind of key metrics to look out for.
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Ever felt like you’re just one PPC secret away from skyrocketing your Amazon or Walmart sales? Madalina from eComcy joins us on this month’s TACoS Tuesday program to lift the veil on advanced advertising tactics that could very well be your game-changer. From initiating precise exact-match campaigns to harnessing the untapped potential of broad match types, we cover the A-Z of creating a strategy that not only speaks to your product’s strengths but also steals the spotlight from your competitors. Using Helium 10 tools like Cerebro and Magnet, Madalina walks us through the art of strategic competitive analysis, ensuring your keyword lists are as refined as they are effective.
Bid management can often feel like walking a tightrope, but with insights from our guest expert and the aid of Adtomic, we transform this balancing act into a calculated dance of numbers and intuition. Discover how the blend of automated suggestions and manual adjustments can refine your campaigns to an unparalleled level of precision. Madalina doesn’t stop there—she dissects the significance of match types, niche-specific benchmarks, and the pivotal role they play in the fluctuating realm of click-through and conversion rates.
Wrapping up, we look into the crystal ball of keyword volumes and campaign management, offering a blueprint for structuring your campaigns so that they work smarter, not harder. Whether you’re dealing with keywords that command their own stage or those that perform better in an ensemble, Madalina’s methodical approach to campaign structure ensures you’ll stay in control while maximizing efficiency. As an added bonus, we touch on the experiences of Walmart sellers, inviting a broader discussion on the adaptability of these strategies across platforms. Tune in for a wealth of knowledge that’s sure to give your Amazon PPC efforts that extra edge.
In episode 535 of the Serious Sellers Podcast, Shivali and Madalina discuss:
00:00 – PPC Strategies and Campaign Optimization
02:21 – eComcy’s Approach to PPC Campaigns
08:21 – Strategies for Launching PPC Campaigns
12:29 – Relative Rank Filters and Adjusting Strategy
13:32 – Improve Amazon Rank and PPC Campaigns
20:38 – Advertising Strategies for Amazon Sellers
23:11 – Advertise With General Category Terms
26:31 – Considering State-Specific Strategies for Sales
31:29 – Using Free Retail Space and Placements
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From Running Amazon for Lego to Private Label to Agency Success | SSP #534
In this episode, we talk to the former Amazon advertising manager of Lego about what he's learned from one of the largest companies in the world, to running his own private label brand, to now running an agency and all that we can apply to our own businesses.
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Stepping away from the comfort of a well-established brand like Lego, Silas has steered his career ship through the tumultuous waters of entrepreneurship and surfaced with a lot of insights. From launching a private label brand on Amazon to the helm of his own agency, his narrative is rich with the lessons of building businesses from scratch, the significance of co-founder synergy, and the hard truths of partnership pitfalls. Silas’ story is a testament to the resilience and adaptability required in today’s e-commerce oceans, and he doesn’t shy away from sharing the gritty details.
Tuning into the finer points of Amazon PPC, we navigate the complexities of keyword strategies with the precision of a Lego master builder. The conversation traverses from Lego’s expansive strategies to the necessity of adaptability in the private label and agency landscapes, where budget constraints demand a more tactical approach. Silas introduces us to his innovative keyword categorization, a strategy that has revolutionized advertising efficiency for businesses big and small. He even lets us peek into his toolbox, showcasing how tools like Helium 10 are not just for the giants but are instrumental for anyone looking to make a mark on Amazon and Walmart.
But it’s not all about keywords and conversion rates; there’s a heartbeat to Silas’ story that underscores the importance of mental health and personal fulfillment. He shares a candid account of his own struggles and triumphs, reminding us that well-being is inextricably linked to professional success. The birth of Copenhagen Commerce and the value of connections made through podcasting and networking events narrate a journey of rediscovery. It’s a compelling reminder of the power that lies in human connections and prioritizing what truly matters – a lesson that resonates with all of us, whether we’re building block by block or keyword by keyword.
In episode 534 of the Serious Sellers Podcast, Bradley and Silas discuss:
00:00 – Silas On Lessons From Lego to Amazon Private Label
02:17 – Advertising and Retail Management Career
08:31 – Optimizing Keyword Strategies for Success
11:57 – Lego’s ASIN Grabber and Enterprise
18:48 – Negative View on Mental Health
19:48 – Starting a New Agency, Finding Fulfillment
27:20 – Amazon Keyword Research Strategies and Tools
28:39 – Building a Consistent Ranking System
30:55 – Favorite Helium 10 Tool
32:25 – The Power of Networking at Events
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FBA Inbound Placement Service Breakdown, Vertical Videos, & New Helium 10 Tool | Weekly Buzz 2/16/24
Will Amazon's new FBA fees shatter seller profits, or is there a silver lining to this cloud? In this episode, Bradley dissects the impact of this latest buzzing news and more!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
California man receives dozens of Amazon packages he never ordered
https://www.upi.com/Odd_News/2024/02/15/mysterious-Amazon-packages-Woodside-California/6441708019084/
The Amazing Ways Walmart Is Using Generative AI
https://www.forbes.com/sites/bernardmarr/2024/02/15/the-amazing-ways-walmart-is-using-generative-ai/
Sponsored Brands video introduces vertical video creatives on the advertising console and Amazon Ads API
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-video-introduces-vertical-video-creatives/
The final leg of our journey takes us to the launch pad of Helium 10's latest tool, akin to Surfer SEO, but built for conquering the Amazon listing optimization battlefield. Bradley shares his journey from four months in the trenches, crafting over 150 listings to decode the Amazon algorithm for ranking. And for those hungry for knowledge, we spotlight an array of events and webinars, including a keyword research masterclass with Jason from Vitacup. Tune in for these insights and more, as we provide serious strategies for serious sellers looking to make their mark.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:21 - Amazon Brushing
03:26 - New Brand Metrics
04:30 - Walmart AI
06:40 - Amazon Vertical Video
07:40 - FBM Returns
08:30 - FBA Inbound Placement Service
17:39 - 3D Models
18:55 - Upcoming Online and In-Person Events
23:00 - Helium 10 Seller Connect Forum
23:23 - New Feature Alerts
Helium 10 Buzz 2/16/24: FBA Inbound Placement Service Breakdown | Vertical Videos | New Helium 10 Tool
#amazonfba #helium10 #amazonnews
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Finding Products To Sell On Amazon in 2024 | SSP #533
Ever wonder how an Amazon seller jumps from zero to hero with a product that defies the odds? In our first-ever Seller’s Edge Series episode, let’s explore success stories, product journeys, and every tactic that will help you find your first or next E-commerce product. Special guest Shivali Patel, brand evangelist at Helium 10, joins us bringing the heat with a story of how a $45,000 revenue bomb was dropped in just two weeks after launching in Q4, proving that with the right strategies, such as leveraging BlackBox for product research and adding unique value, anyone can stand out in the crowded Amazon marketplace.
Finally, for those ready to expand their horizons, our brand, Manny’s Mysterious Oddities, is branching out into the bat niche, where opportunities lurk in the shadows. Using Amazon’s Product Opportunity Explorer and Helium 10’s BlackBox, we dissect how to scout and validate new product extensions for your Amazon brand. This episode isn’t just about telling you what worked; it’s about showing you how to pivot and roll with the punches, finding those hidden gems in the market, such as bat-shaped bath mats, that could become your next big win. And for the cherry on top, resources and podcast episodes are flagged to help you turn these insights into action. Join us to learn about these actionable strategies, and let’s raise the stakes in your Amazon selling game.
In episode 533 of the Serious Sellers Podcast, Bradley and Shivali discuss:
00:00 – Sellers Edge Monthly
00:31 – Strategies for Finding Profitable Amazon Products
04:50 – Discover New Business Opportunities at Trade Shows
15:55 – Profit Margin and Sales Success
19:16 – Discovering Product Opportunities on Amazon
24:16 – Bat Niche Product Opportunities Exploration
30:47 – Launch New Product At A Higher Price
31:29 – Advanced Keyword Research and Product Opportunities
37:27 – Combining Amazon Brand Analytics and Helium 10 BlackBox Data
42:36 – Brand Analytics and Launch Strategies
43:38 – Accessing and Listening to Podcast Episodes
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$250K On TikTok Shop in 3 Weeks?! | SSP 532
Join us in this episode as we unfold the remarkable e-commerce tale of Josh and Jenna Coleman, a powerhouse couple who turned their online sales venture into a resounding success. They take us on a journey from their beginnings in marketing and finance to dominating Amazon and TikTok Shop, sharing the strategic decisions and personal pivots that propelled them into the limelight. Their story is a masterclass in leveraging life’s twists – from raising kids to career transitions – to build a thriving business that resonates with the potential of passive income.
Listen in as the conversation turns to the nitty-gritty of starting with side gigs and progressing to Amazon Kindle Direct Publishing (KDP) and Fulfillment by Amazon (FBA). Josh and Jenna provide valuable insights into using platforms like Helium 10 for market research and how they used their design acumen to create products that captivate both digital and physical markets. Discover how they utilized KDP as a testing ground for market interest, leading to a booming workbook series that soared in popularity, thanks to smart social media strategies.
Finally, our chat takes a deeper look at the couple’s viral breakthroughs and how they utilized TikTok Shop and Shopify to amplify their business. They share the behind-the-scenes of managing a small business through the highs of viral sales spikes and the challenges of inventory and listing protection. The duo also reflects on the profound impact that Amazon and TikTok Shop have had on their lives and the lives of influencers who have joined them on this journey. Tune in for a dose of inspiration and practical advice that could set you on your own path to e-commerce success.
In episode 532 of the Serious Sellers Podcast, Bradley, Josh, and Jenna discuss:
00:00 – Married Couple’s E-Commerce Success Story
05:05 – Transitioning to E-Commerce
09:17 – Side Jobs to KDP and Amazon FBA
08:24 – Hooking With Software and Numbers
12:48 – Comparing Opportunities in FBA and KDP
17:40 – Transitioning to Full-Time E-commerce
20:53 – Viral Success on TikTok and Amazon
27:31 – Start Small Business With TikTok
31:50 – Learning in the Space
34:39 – Promoting Business With TikTok and Shopify
37:30 – Strategies for Promoting Products on TikTok
44:21 – The Importance of Branding in Strategy
45:19 – Amazon and TikTok’s Impact on Lives
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Big Amazon Coupon Update, Save on FBA Fees, and Target Prime Coming? | Helium 10 Buzz 2/8/24
Listen in as we explore the cutting-edge buzzing updates Amazon has rolled out for sellers, starting with audience-specific coupons to fine-tune your promotional strategies, sponsored display geotargeting, and more!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space and provide a training tip for the week.
Target considering paid membership program to compete with Amazon, Walmart: report
https://nypost.com/2024/02/07/business/target-considering-paid-membership-program-to-compete-with-amazon-walmart-report/
Sponsored Display | Geotargeting
https://www.linkedin.com/posts/destaney-wishon_sponsored-display-geotargeting-activity-7160694127251062785-gtD3/
Amazon announces Rufus, a new generative AI-powered conversational shopping experience
https://www.aboutamazon.com/news/retail/amazon-rufus
The latest actions against fake review brokers: Amazon continues to see success in global efforts to stop fake reviews
https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers
For sellers seeking to harness data with precision, Helium 10's latest features provide sellers with immediate sales data and a two-year historical view right from search results and product pages. And for sellers eyeing the Brazilian market, our Listing Builder AI now crafts listings in Portuguese, simplifying your international expansion efforts. Tune in for these insightful updates and more, tailor-made for serious sellers eager to stay ahead in the ever-evolving Amazon FBA landscape.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:43 - Big Amazon Coupon Update
01:40 - Save on FBA Fees
05:21 - Target Prime Coming?
06:00 - Sponsored Display Locations
07:05 - Clickable Tabs in A+
07:52 - Amazon's Rufus
09:20 - Fake Review Broker Industry
10:44 - Follow Helium 10 On TikTok
11:01 - Helium 10 New Feature Alerts
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Walmart Launch Strategy, Ranking, and AMA | SSP #530
In today's episode, we're going to be talking about how to rank on Walmart, new tools on Walmart to help you with your sales and ranking, and how Helium 10 tools can help you with PPC and listing optimization.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Ever wondered what it takes to get your product to the top of Walmart's search results? We've cracked the code and our host, Carrie Miller, is here to share every inside tip and strategy you need to make your Walmart listings shine. In this episode, we discuss everything from the importance of choosing the right product type to mastering the listing quality score without resorting to the pitfalls of title stuffing. Compliance with Walmart's guidelines is key, and we talk about the balance between PPC campaigns and organic search enhancements that could transform your rankings. Plus, we can't forget the tactical use of Walmart's SEM tool to harness the power of Google ads—a game-changer for driving traffic to your listings.
As we dive deeper into the ecosystem of Walmart's online presence, one thing is clear: the influence of digital word-of-mouth is not to be underestimated. We explore the emerging role of the Walmart Creator program and how influencers can catapult your products into the social media spotlight. Agencies like SellCord, Blue Ryse, and Ecom Creative Crew get a nod for their expertise in navigating listing challenges, and we remind sellers of the resources available through our Walmart.com tools inside Helium 10. Wrapping up, we send out an invitation to join the Winning with Walmart group—your go-to hub for community support and answers to all your Walmart-related queries. Remember, success at Walmart may be a podcast away, so tune in, get inspired, and let's make those sales numbers soar!
In episode 530 of the Serious Sellers Podcast, Carrie talks about:
00:00 - Ranking Strategies For Walmart Listings
04:22 - Walmart's SEM Offers Growth Opportunities
12:37 - Walmart Listing Optimization Guide
13:40 - Walmart Traffic, Influencers, Branding, and Agencies
16:54 - Walmart Application and Brand Registry
22:43 - Ranking Strategies For Walmart Products
24:16 - Join The Winning With Walmart Group
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New Amazon Image Requirements | TikTok Shop Testing | Walmart Advertising Update |Weekly Buzz 2/1/24
Listen in as we explore the latest buzzing news shifting the landscape of e-commerce, where we talk about Hijacked Listings, Faster Amazon Shipping, and more!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.
TikTok Shop links could soon become a lot more common across the social media app.
https://www.theverge.com/2024/1/30/24055388/tiktok-shoppable-videos-automatic-product-discovery
Amazon continues to increase the speed with which it can get deliveries to customers.
https://www.geekwire.com/2024/amazon-delivery-gets-faster-with-65-jump-in-number-of-same-day-and-overnight-items-in-u-s/
Walmart plans to build or convert more than 150 large-format stores over the next five years.
https://www.cnbc.com/2024/01/31/walmart-plans-to-add-150-more-stores-across-us.html
Etsy’s new Gift Mode is an interactive hub, powered by AI and human curation
https://www.retailtouchpoints.com/features/news-briefs/etsy-debuts-personalized-ai-powered-gift-mode
China’s Temu in US online ads blitz in challenge to Amazon
https://www.ft.com/content/7717fa78-a102-405f-83d5-b8750dc5b6c0
Consult-a-Friend is the latest feature to make shopping on Amazon more social and collaborative.
https://www.aboutamazon.com/news/retail/amazon-introduces-consult-a-friend-mobile-shopping-experience
Walmart suppliers and Marketplace sellers can launch, manage , and review performance across their Brand Shop and Shelf pages through the Walmart Ad Center using Shop Builder.
https://advertisinghelp.walmart.com/s/guides?channel=ShopBuilder&article=000011167
TikTok is reportedly planning to open studios
https://www.tubefilter.com/2024/01/30/tiktok-livestream-shopping-studios/
Beware of misleading discounts on Amazon products promoted in news articles with affiliate links
https://people.com/fykee-cordless-stick-vacuum-deal-january-2024-8553406
Lastly, Bradley shares how you can start with Amazon Brazil with just the click of a button and not having to send any inventory there. Also, Bradley shows you how can you use some of the Helium 10 tools in the said marketplace.
In this episode of the Weekly Buzz by Helium 10, Bradleycovers:
01:00 - Easier to Hijack Listings?
03:47 - TikTok Expanding Shopping
06:04 - Faster Amazon Shipping
07:24 - New Walmart Stores
10:26 - Etsy Gift Mode
11:22 - Temu Ad Blitz
12:33 - Amazon Phone A Friend
13:59 - Walmart Shop & Shelf
14:27 - TikTok Studios
15:29 - Fake Deals
17:13 - Follow us on TikTok
17:52 - New Feature Alerts
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Increase Amazon Profitability in 2024 | SSP #529
In this episode, we've got a popular guest back on the show who's got very unique strategies, such as making himself an Amazon carrier so that he can deliver his FBA replenishment orders 15 minutes away from him using his own truck for free.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQ
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Ever wondered how the savviest of e-commerce entrepreneurs keep their profit margins healthy amidst rising industry costs? Buckle up as Benjamin Webber, a true maverick in the Amazon FBA realm, rides through the podcast to share his unique tactics. He’s not just playing the game; he’s changing it by using his own truck as an Amazon carrier, slashing his shipping expenses, and keeping his company’s financials robust. With a 10% hike in gross sales and an ever-expanding team, Ben breaks down the logistics of becoming an Amazon carrier, the operational efficiencies that keep his business ahead, and why sometimes the best move is to quite literally take the wheel of your product distribution.
The chessboard of global e-commerce is complex, but Ben is a grandmaster at maneuvering his pieces. He unveils his strategies for managing inventory across continents, discusses the art of optimizing check-in speeds, and serves wisdom on tackling geographic conversion issues. His narrative takes us through the meticulous dance of manufacturing diversification—from Asia to the Americas—and the savvy logistics of East Coast shipping. As Ben’s company eyes a leap into Amazon’s global marketplaces, he lays out his blueprint for facing the squeeze of shrinking margins, fortifying supplier relationships, and negotiating like a pro.
In a world increasingly driven by AI, Ben has mastered fusing technology with human creativity. This episode isn’t just about listing optimization and tweaking ad strategies—it’s a glimpse into an advertising revolution dictated by sponsored rank and AI’s role in it. And when it comes to product development, Ben and his team are tapping into AI to conjure up innovative solutions to everyday problems. It’s a thrilling ride through the intersection of data, technology, and human insight, where Ben exemplifies the adventurous spirit of online selling. Join us, and let your e-commerce curiosity be captured by his exceptional vision and trailblazing tactics.
In episode 529 of the Serious Sellers Podcast, Bradley and Ben discuss:
00:00 – Amazon Carrier Strategies and Profit Margins
06:45 – Optimizing Amazon Stock Check-in and Distribution
09:08 – Inventory, Manufacturing, and Global Expansion
10:52 – Product Warehouse Benefits
15:43 – Amazon Advertising and Listing Optimization
16:52 – Analyzing Conversion Rates and Product Quality
24:31 – Factors for Retiring Products
25:33 – Warehouse Efficiency and Competitor Analysis
31:50 – Using AI for Product Development
33:52 – 2024 Tips and Unique Strategies
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How To Revive Suspended Seller Accounts and Outmaneuver Online Sabotage | SSP #528
In this episode, we talk to Lesley Hensell of Riverbend who has helped a lot of sellers get their accounts or products reinstated and she's gonna give us the latest on how to keep your account clean and protect yourself from bad players out there.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Navigating the unpredictable rapids of Amazon and Walmart marketplace selling, we had the pleasure of being joined by Lesley, a maestro with a flair for reviving online seller accounts from the depths of suspension. In our conversation, we uncover the labyrinth of issues that can snag unsuspecting sellers, from the snares set by underhanded competitors to the resurgence of 'inauthentic' item flags. Lesley, drawing on her rich tapestry of experience that spans from journalism to digital marketplaces, guides us through the complexities of maintaining a pristine account on platforms like Amazon and Walmart, while also sharing her own transition from traditional business consulting to the fast-paced e-commerce arena.
The episode takes a turn into the shadowy alleys of the online marketplace, exposing the black hat tactics of less scrupulous sellers who resort to fraudulent reviews and other deceptive maneuvers to gain an edge. Stories of sabotage and extortion unfold, revealing the lengths to which some will go to undermine their competition and the sophisticated strategies Amazon employs to counter these threats. Lesley's insights prove invaluable for those looking to safeguard their ventures in this cutthroat environment, ensuring your business not only survives but thrives among the giants of the digital retail world.
In episode 528 of the Serious Sellers Podcast, Bradley and Lesley discuss:
00:00 - Strategies for Amazon Account Reinstatement & Protection
05:00 - Common Suspensions and Appeals on Walmart
07:59 - Amazon KDP Issues and IP Theft
11:10 - Amazon Account Suspensions and Prevention Tips
17:18 - More On Account Suspensions on Amazon
23:25 - Amazon TOS Compliance, Fraud, Extortion, and Black Hat Tactics
23:45 - Fake Orders and Amazon Locker Strategy
34:20 - Lesley's New Book And The Importance of SOPs in Business
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TikTok Usage Slowing, Amazon AI for Listings, & New Helium 10 BlackBox Tool | Weekly Buzz 1/25/24
Watch as we explore the latest buzzing news shifting the landscape of e-commerce, where we talk about TikTok’s slowing usage, Amazon’s AI integrations, and more!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
TikTok Shop buyers will have to pay higher order minimums to get free shipping as the company cuts back
https://www.businessinsider.com/tiktok-shop-cutting-back-free-shipping-trims-costs-2024-1
Amazon aids seller listings with new generative AI partnership
https://chainstoreage.com/amazon-aids-seller-listings-new-generative-ai-partnership
Etsy targets gift shoppers with AI-based tool
https://techcrunch.com/2024/01/19/tiktok-usage-is-starting-to-slow-is-tiktok-shop-to-blame/
TikTok usage is starting to slow — is TikTok Shop to blame?
https://techcrunch.com/2024/01/19/tiktok-usage-is-starting-to-slow-is-tiktok-shop-to-blame/
Learn how to stay ahead of the curve as Carrie shows you the power of Helium 10’s BlackBox tool together with Amazon’s Brand Analytics data. Your perspective is the missing piece so make sure to share them in the comments below or in the Helium 10 Users Facebook group as we dissect Amazon, Etsy, and TikTok shop’s evolving marketplaces and the power dynamics at play for sellers.
In this episode of the Weekly Buzz by Helium 10, Carrie covers:
00:43 - TikTok Shipping
01:25 - Amazon Listing AI
03:32 - Etsy Gift Finder
04:23 - TikTok Usage Slowing
05:32 - Amazon Search Terms
07:14 - New BlackBox Tool
#Helium10WeeklyBuzz #amazonfba #tiktokshop
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon PPC Strategies for 2024 | SSP #527
Amazon Sponsored TV ads, what worked for Amazon PPC in 2023, and what to look forward to in 2024 in e-commerce advertising platforms. This and so much more on today's episode!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Listen in as Gefen from Vendocommerce joins us in this month’s TACoS Tuesday episode to share expert insights on the evolving landscape of Amazon PPC advertising. We’re unwrapping the tactics that have driven success in 2023 and looking ahead to what 2024 holds, with a keen eye on the emerging trend of vertical video ads. Discover how an integrated approach to advertising, factoring in the halo effect on overall sales and product rankings, can amplify your brand’s presence during crucial retail events. We also delve into how to use Helium 10 to easily optimize and track these strategies for superior performance in the year to come.
In our conversation, we compare the accessibility of Sponsored TV with the robust control offered by Amazon DSP, especially for smaller brands looking to maximize their advertising efforts. Learn why testing and patience are critical when navigating these platforms, and understand the strategic organization of sponsored product campaigns to optimize ad groupings. Plus, Gefen imparts valuable advice on marketing products with different attributes and the potential pitfalls of violating terms of service when it comes to product hang tags on Amazon and Walmart. Tune in for an enlightening discussion that could reshape your approach to Amazon advertising.
In episode 527 of the Serious Sellers Podcast, Carrie and Gefen discuss:
00:00 – Amazon Advertising in 2023 and 2024
03:10 – Vertical Video Ads Trend
09:29 – E-Commerce Behavior on TikTok Shop and Amazon
13:13 – Amazon’s Sponsored TV and Publisher Ads
14:25 – Comparing Sponsored TV and Self-Serve DSP
16:51 – TikTok and Amazon Trust and Fulfillment
19:19 – Amazon Advertising and Product Attributes
20:46 – Optimizing Advertising Creatives on Amazon
30:10 – Helium 10 Tool Cerebro
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How To Source Amazon Products on Alibaba & In Person | SSP #524
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Discover the best practices for Amazon product sourcing excellence as we welcome back Kian Golzari, the Amazon product sourcing sage, for his fifth appearance to impart his vast knowledge on mastering the Chinese manufacturing labyrinth. Kian’s guidance takes you through the crucial steps from selecting the right manufacturers on Alibaba to conducting effective factory visits, ensuring you return home with more than just souvenirs – but strategies to boost your product quality and cost-efficiency.
Venture with us into his secrets of product differentiation and learn how to stand out in a saturated market by uniquely combining various components and embracing innovative packaging solutions. We dissect the art of transforming the ordinary into the extraordinary, from deluxe packaging to strategic bundling. Furthermore, Kian reveals the underestimated power of packaging in offline sales, sharing insights on making a product pop on the Amazon website and attracting crucial impulse buys.
To wrap up, we get into the strategic intricacies of forging long-lasting relationships with suppliers and the nuances of communication that can make or break a deal. We dissect how to scrutinize supplier profiles and the vital role that understanding your supplier’s capabilities plays in aligning with your business goals. Kian and Bradley also uncover the best practices for sample evaluation, navigating the norms of sample payments, and why investing time in personalizing your interactions with suppliers can pay dividends in the long run. This episode isn’t just about finding the right supplier; it’s about creating partnerships that will sustain your Amazon business growth and success.
In episode 524 of the Serious Sellers Podcast, Bradley and Kian discuss:
00:00 – Guide to Factory Sourcing and Visiting
02:52 – Insights From Visiting a Factory
11:40 – Sourcing and Differentiating Products in Manufacturing
13:22 – Revamping Coffin Shelf Market Strategy
16:29 – Importance of Packaging in Offline Sales
18:20 – Clarity and Importance of Product Filters
18:44 – Finding & Evaluating Manufacturers on Alibaba
21:53 – Filtering for Top Factory Products
25:48 – Importance of Trade Background and Markets
28:31 – Selecting Suppliers and Communicating Effectively
31:40 – Price and Quality Selection Process
33:48 – Strategies for Sourcing and Product Defensibility
36:38 – Benefits of Attending the Canton Fair
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300% Shipping Price Hikes, Amazon AI Listing Changes, & Walmart Ads Update | Helium 10 Buzz 1/11/24
Prepare to navigate the shifting tides of Amazon, Walmart, and E-commerce as we zero in on the latest buzzing news, like the rising tide of shipment costs, how to avoid Amazon AI's unsolicited 'optimizations', and more!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Global shipping rates set to jump as carriers avoid the Red Sea amid Houthi attacks
https://www.cnbc.com/2024/01/10/global-shipping-rates-set-to-surge-as-carriers-avoid-red-sea.html
Walmart Connect now allows brand term targeting for Sponsored Products, Sponsored Brands, and Sponsored Video campaigns to help suppliers and sellers gain new customers and defend and maintain share of voice.
https://gecrm.my.salesforce.com/sfc/p/#61000000ZKTc/a/8Y0000010m2h/7xTFu8gBw7LO5UHgY1DcW.oPCExzSEZqfWAJlat9k_g
Improve your campaign performance on rest of search placements using Sponsored Products rest of search bid adjustment control
https://advertising.amazon.com/en-us/resources/whats-new/improve-campaign-performance/
Sponsored Display is expanded to Amazon Business globally
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-amazon-business-globally/
How Amazon Fashion is using AI to help you find the perfect fit
https://www.aboutamazon.com/news/retail/how-amazon-is-using-ai-to-help-customers-shop
Walmart unveils new generative AI-powered capabilities for shoppers and associates
https://blogs.microsoft.com/blog/2024/01/09/walmart-unveils-new-generative-ai-powered-capabilities-for-shoppers-and-associates/
Alibaba Boosts SMEs With New AI Feature at CES 2024
https://aithority.com/technology/alibaba-boosts-smes-with-new-ai-feature-at-ces-2024/
Sky High Ambitions: Walmart To Make Largest Drone Delivery Expansion of Any U.S. Retailer
https://corporate.walmart.com/news/2024/01/09/sky-high-ambitions-walmart-to-make-largest-drone-delivery-expansion-of-any-us-retailer
Walmart unveils latest technologies at Consumer Electronics Show
https://drugstorenews.com/walmart-unveils-latest-technologies-consumer-electronics-show
Our training tip for this week is how to add Helium 10's Follow-Up tool to your toolkit, gathering customer reviews has never been smoother. So, buckle up because you've got yourself an episode brimming with actionable insights and essential updates for every serious seller out there.
In this episode of the Weekly Buzz by Helium 10, Shivali covers:
00:45 - Amazon Fees to Hike 300%?!
02:42 - Unenroll, Avoid Suspension
04:20 - Walmart Brand Term Targeting
05:48 - New Placement Bid Adjustments
06:20 - Sponsored Display Expansion
06:51 - AI Powered Innovations
08:20 - CES Announcements
10:18 - Comparison Charts Gone!
11:22 - Pro Training Tip: Automated Request A Review
14:00 - Join And Meet Bradley In These Events
Helium 10 Buzz 1/11/24: Shipping Price Hikes | Amazon AI Listing Changes | Walmart Ads Update
#amazonfba #helium10weeklybuzz #ecommercenews
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
38
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Using Amazon Brand Analytics Data Like You Never Have Before! | SSP #523
Today, Bradley is introducing a brand new, really cool tool called Black Box Brand Analytics. It combines Amazon data with our data in ways that you have never used before.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Listen in as Bradley Sutton unveils the game-changing Black Box Brand Analytics tool, a groundbreaking resource that blends Amazon’s Brand Analytics with Helium 10’s robust capabilities. This episode is a gold mine for Amazon sellers eager to master product research and optimize their keywords to increase Amazon product rankings. Bradley walks you through the ins and outs of using the tool to pinpoint high-traffic keywords, unpack the nuances of search frequency rank, and demonstrate how these insights can drastically improve your click and conversion rates. Using practical examples, such as the comparison between “coffin decor” and “coffin cat tree,” he highlights the market saturation and what it means for your marketing strategies and listing optimization.
In the second part of our session, we turn our attention to the strategic application of data filters for laser-focused keyword research. Bradley guides you through advanced techniques to navigate through the data, revealing how to eliminate certain terms and hone in on keywords with substantial search volumes. Moreover, we shed light on how to identify products with low conversion rates and dissect the competition by examining click share and conversion share metrics. We also dive into analyzing Amazon’s Best Sellers Rank to identify high-performing products and dissect the success factors driving traffic to top listings. By listening to this episode, you’ll gain valuable insights into market gaps and learn how to strategically position your products to stand out in the crowded Amazon marketplace.
In episode 523 of the Serious Sellers Podcast, Bradley discusses:
00:00 – Introducing Black Box and Brand Analytics inside Helium 10
05:03 – Click Rates and Sales Dominance Analysis
08:44 – Data Filters for Targeted Keyword Research
12:34 – Searching for Dominating ASINs and Keywords
21:41 – Analyzing Top Clicked Keywords for Competitors
25:16 – Newer Home and Kitchen Products
30:19 – Keyword Analysis for New Product Launch
35:08 – Helium 10 Demo
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How to Sell on Amazon UAE & Saudi Arabia Marketplaces | SSP #521
Unlock the secrets to conquering the Middle Eastern e-commerce landscape as we team up with Krystel, our Dubai-based expert, to navigate the dynamic marketplaces of Amazon UAE, Amazon KSA, and Amazon Egypt. Our discussion peels back the layers of these culturally rich and diverse regions, showcasing strategic entry points for foreign sellers and the innovative AE2SA program that’s revolutionizing logistics and cross-border commerce. Embrace the tales of triumph as we reveal how a local Prada sunglasses distributor and a savvy Polish pet treat enterprise struck gold in the desert by leveraging Amazon’s robust platform.
Crack the code on advertising strategies and product hijacking within Amazon’s ecosystem, where we dissect the intricate dance between cost-effective marketing and the darker shades of competitive tactics. Our conversation extends beyond mere product listings, as we arm you with the know-how to refine your sales acumen and construct a resilient product framework. Plus, get an exclusive scoop on the upcoming seller meet-up in Dubai, a hotbed for networking and exchanging insights with fellow entrepreneurs.
As the sun sets on our enlightening session, Krystel and I invite you to explore the vast opportunities ripening in the Middle Eastern sun. Whether you’re a seasoned seller or just planting your flag, the region’s e-commerce growth is a fertile ground, ready for you to sow your business dreams. So, tune in and prepare to be whisked away on a magic carpet ride of invaluable strategies and heartwarming success stories that await in the Middle East’s online bazaar.
In episode 521 of the Serious Sellers Podcast, Bradley and Krystel discuss:
00:00 – Fastest Growing Marketplaces on Amazon
04:34 – Amazon Marketplaces In THe Middle East
12:09 – Amazon’s Middle East Market Expansion
19:05 – Increase Sales With Prada Sunglasses
22:47 – The Viability of Reselling Products
28:19 – Comparing PPC Costs in Different Marketplaces
29:02 – Advertising and Hijacking on Amazon
34:17 – Building a Customer-Friendly Product Framework
35:30 – How To Contact Krystel Abi Assi
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Amazon Launches, SEO strategy & UGC Tips | SSP #520
In this episode, Alina Vlaic is back on the show to talk about what’s working with ranking strategies on Amazon and Walmart and some cool Amazon virtual bundle updates!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Ever wonder how an Amazon ranking maestro maneuvers the complex chessboard of e-commerce strategy? Alina Vlaic, the founder of AZRank and our go-to guru, returns to the show with a fresh cache of tactics for conquering Amazon’s ever-changing TOS and algorithm. With a pivot towards market research and feedback-driven methods, she reveals how her business remains a tour de force in enhancing keyword relevance. Our conversation is a riveting game plan for sellers eager to sink their teeth into compliant and effective ranking strategies, tailored for those who play to win.
Navigating the e-commerce seas requires a versatile captain, and in this episode, we chart the course through the distinct waters of Amazon, Walmart, and Etsy. Discover how social proof anchors Etsy’s success, why Walmart’s ecosystem is the new frontier to watch, and what Amazon’s virtual bundles mean for your bulk sales strategy. I even share a personal tale of triumph with these virtual bundles that’s revolutionized how my industrial scientific brand approaches the bulk market. This is your masterclass in adapting to the unique currents of each platform, a conversation not to be missed by merchants sailing towards profitable shores.
When it comes to marketing artillery, press coverage and user-generated content (UGC) are the cannons of the day. We dissect when press really packs a punch for brand awareness and the shift towards a cost-per-click payment model. Then, we turn the spotlight on UGC, contrasting its current clout with the fading glitz of external traffic channels. To cap off, I let you in on a strategic secret using Amazon’s Opportunity Explorer to sharpen your PPC and ranking initiatives. For visionaries ready to unleash the power of authenticity and innovation in their online presence, this episode is your treasure map to success.
In episode 520 of the Serious Sellers Podcast, Bradley and Alina discuss:
03:13 – Dynamic Year in Amazon and E-Commerce
05:34 – New Strategies on Amazon, Walmart, Etsy
15:05 – Ranking and Variations in Virtual Bundles
18:50 – Press X and UGC in Marketing
22:07 – Discussion on UGC and Expanding Opportunities
23:03 – UGC and AI in Amazon Selling
31:03 – Expanding Brand With Miraclecom Dashboard
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Amazon Brand Analytics New Tool in Helium 10!
Amazon's Brand Analytics has always been a treasure drove of data since you can see which products in a week or month are the most clicked for any keyword, and then what percentage of the click and conversion share it has. Now, thanks to this new tool, you can find new keywords and product opportunity like never before because you can search its database in new ways, combining Helium 10 Data! Want to see which keywords a product was one of the top 3 clicked for, where the search volume is up X% over the last month? No problem! Want to see which keywords have top 3 clicked products with total number of reviews under 400? You can do that! Give it a spin today!
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Amazon Prime Video Ads, 2024 Amazon Events, & SnS Tracking | Helium 10 Weekly Buzz 12/28/23
Listen in as we explore the latest buzz around Amazon, starting with their new advertising push on Prime Video to their billionth same-day delivery package milestone. Plus, let’s look at the latest features inside Helium 10.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Amazon Prime Video viewers will have to pay an extra $2.99 monthly in January to avoid ads
https://www.nbcnews.com/business/consumer/amazon-prime-video-ads-commercials-when-does-it-start-how-to-avoid-rcna131369
Amazon customers have scored 1 billion packages from U.S. Same-Day sites
https://www.aboutamazon.com/news/transportation/amazon-same-day-delivery-milestone
Amazon.se: Three years in Sweden
https://www.aboutamazon.eu/news/job-creation-and-investment/amazon-se-three-years-in-sweden
Bringing electric cargo bike deliveries to Croydon, England
https://www.aboutamazon.eu/news/sustainability/bringing-electric-cargo-bike-deliveries-to-croydon-england
Meanwhile, Bradley is buzzing with excitement as he gears up to jet-set across Pakistan, Germany, and back to the US next year for multiple Amazon events. He’s excited to meet you in person! But before you think this episode is all about the hustle, he introduces you to slick additions and features to Helium 10: the product tag group, Chrome extension updates, and the new subscribe and save feature. It's all about giving you that competitive edge.
And for a final flourish of wisdom, Shivali steps in with her training tip on using Inventory Heat Maps, ensuring you're never caught off guard by shipping delays again. This year might be winding down, but we're just getting started on setting you up for success!
In this episode of the Weekly Buzz by Helium 10, Bradley talks about:
01:17 - Amazon Prime Video Ads
03:19 - Billion Same-Day Orders
05:04 - Amazon Sweden
06:07 - Vacation Settings
08:00 - Amazon Delivery Bikes
09:19 - Catch Bradley On The Following Events
14:52 - Helium 10 New Feature Alerts
21:18 - ProTraining Tip: Inventory Heat Maps
#helium10 #amazonseller #weeklybuzz
Helium 10 Buzz 12/28/23: Amazon Prime Video Ads | 2024 Amazon Events | SnS Tracking
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► Free Amazon Seller Chrome Extension: https://h10.me/extension
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✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
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