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Want to rake in profits as an Amazon FBA seller? Join Bradley Sutton, our Chief Evangelist, in this training video as he explains how you can reverse engineer AND duplicate your competitor's PPC success just by using Cerebro. Diving into the match type filter, sponsored rank column and even showing you how you can identify someone's entire exact PPC campaign, by the end of the clip, you will have an implementable keyword research strategy you can use to start ranking highly for your top keywords on Amazon. Learn More About Cerebro: https://h10.me/cerebro Keyword Research Masterclass: https://youtu.be/tITxTRv-phw Serious Sellers Podcast: https://h10.me/apple

What if you could unlock the potential of keyword search volume to exponentially boost your sales on Amazon? Imagine using a comprehensive tool like Helium 10’s Cerebro to not only identify the keywords a product ranks for but also understand the demand of a keyword, observe products gaining the most clicks and purchases, and even keep track of your competitors’ PPC strategy. In this Seller Strategy Masterclass episode, we break down these complex strategies, which, if utilized wisely, could lead to extra sales amounting to thousands of dollars. In the realm of Amazon selling, understanding search volume and history is paramount. We guide you on how to capitalize on these essential metrics using Cerebro’s robust features. Ever wondered how to leverage the power of reverse engineering the success of your competitors? We’ve got you covered! We dive into how to identify hot keywords in your niche, understand your competitors’ PPC strategies, and find common roots among relevant keywords, all by harnessing the power of Helium 10’s Cerebro tool. In our quest to empower Amazon sellers, we reveal new features and how to use the Cerebro IQ Score to identify profitable keywords and optimize their impact on your business. Plus, learn how the Amazon Recommended Rank can revolutionize your product listings. From the USA to Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, United Arab Emirates, and even the Walmart USA marketplace, these strategies are designed to supercharge your Amazon-selling experience. So, buckle up and join us for this riveting masterclass on Amazon seller strategies! In episode 506 of the Serious Sellers Podcast, Bradley discusses: 01:13 – A Seller Strategy Masterclass For Cerebro 06:11 – Using Helium 10’s Cerebro to Analyze Amazon Keywords 12:38 – Understanding Search Volume And History 19:18 – Understanding Competitors’ PPC Strategy 22:59 – Finding Common Keywords on Amazon 26:35 – Optimizing Title Density for Amazon Rankings 30:59 – Amazon Keyword Indexing 45:02 – Frequently Bought Together Products in Cerebro Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

In this episode, we talk about the latest industry buzz and trust us, you won't want to miss it! We're cracking open TikTok's brand-new fulfillment network, Amazon's innovative customer loyalty analytics dashboard, and more! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Creating Its Own eCommerce Fulfillment Network https://www.pymnts.com/news/ecommerce/2023/tiktok-creating-its-own-ecommerce-fulfillment-network/ Amazon beefs up Prime loyalty program with One Medical discount https://www.cnbc.com/2023/11/08/amazon-beefs-up-prime-loyalty-program-with-one-medical-discount.html FTC: Amazon halted Seller Fulfilled Prime enrollment despite strong delivery performance https://www.supplychaindive.com/news/ftc-amazon-lawsuit-seller-fulfilled-prime-enrollment-shipping-delivery-performance/698780/ Walmart Black Friday deals 2023 start today https://www.yahoo.com/lifestyle/walmart-days-of-deals-2023-day-6-165846150.html Watch how Amazon delivers to customers in favelas across Brazil https://www.aboutamazon.com/news/transportation/how-amazon-delivers-to-customers-in-favelas-across-brazil Stay updated with the newest features from Helium 10 that can help you stay on top of your Amazon game. Plus, stay tuned for Carrie's hands-on tips for leveraging the power of AI inside our Listing Builder tool for quick and efficient listing creations. So, gear up for an expedition into what’s buzzing in Amazon, Walmart, and E-commerce with us! Helium 10 Buzz 11/9/23: TikTok Fulfillment | Walmart Black Friday | Amazon Analytics Update In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:55 - Fulfilled By TikTok 02:02 - Amazon Analytics 03:55 - Amazon Medical 05:16 - FTC Case Update 08:23 - Walmart Black Friday 09:19 - Brand Registry Update 10:11 - Amazon Brazil 12:40 - Helium 10 Feature Alerts 18:40 - Pro Training Tip: Amazon Listing Builder With AI #WeeklyBuzzbyHelium10 #Amazonnews #walmartmarketplace ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Unlock the secret to a successful Amazon launch strategy in our latest episode, where we discuss the fundamental aspects of the Maldives Honeymoon launch and Bali Blast pre-launch strategies, including keyword research, test listings, PPC campaign setup, and much more. We promise to equip you with an arsenal of tips, tricks, and strategies to help your product launch be successful. We’ll kick off with the importance of sending relevant signals to Amazon, particularly when exploring a new niche – a component many entrepreneurs often overlook. Shifting gears, we’ll discuss how the Amazon Recommended Rank can be your secret weapon in product visibility. We’ll walk you through optimizing your test listings, and share real examples of how to enhance your titles and send targeted traffic to specific keywords. We’re also sharing how this strategy works in the Amazon Germany marketplace and all other Amazon marketplaces in the world, providing you with a comprehensive understanding of different markets and how the strategy adapts accordingly. Lastly, we’ll dive deep into the world of Amazon PPC campaigns, bid modifiers, keyword tracking, and the power of product bundling. And if you’re confused by Amazon fees or finding a reliable 3PL – we’ve got you covered. We’ll explore fee structures, pricing strategies, and 3PL selection to ensure you’re set up for success. Plus, we’ll answer all your burning questions in our monthly Q&A session. So buckle up for a jam-packed episode filled with actionable insights, personal anecdotes, and real-world examples designed to elevate your Amazon selling journey! In episode 505 of the Serious Sellers Podcast, Bradley talks about: 03:32 – Amazon Launch Strategy 08:04 – Understanding Amazon Recommended Keywords 11:29 – Maximizing Amazon Impressions 13:03 – Utilizing Test Listings for Product Launches 16:37 – Launching and Ranking Products in Amazon Germany 25:59 – Surviving and Thriving Amidst Price Wars 28:31 – Launching a Product and 3PL Recommendations 31:25 – Launching Product at the Right Time 34:19 – How To Get Monthly Q&A for Serious Sellers Club Members Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Join us for a fascinating discussion as we unpack Amazon unBoxed 2023, exploring the most exciting releases such as generative AI and more that can level up your advertising game. Our co-host from Pacvue, Anne Harrell provides us with a unique perspective on the advertising industry. Let’s start with our chat with Jeff Cohen, Principal Evangelist, Advertising API at Amazon, as he shares his transition journey and the biggest differences he’s noticed. Listen in as we dive into the role of ad tech in digital transformation and its implications for brands. We examine Amazon Ads’ new offerings like generative AI and sponsored TV, which promise to revolutionize brand imagery and audience engagement. Get the inside scoop on Amazon PPC and new-to-brand metrics that could redefine your brand’s success measurement. We also explore Amazon Publisher Cloud, a game-changing technology for publishers that promises unique and differentiated opportunities for advertisers. Get to know Miranda Chen, the director of growth and modernization for Amazon Marketing Cloud, as she walks us through its potential. Learn how lookalike audiences can help your brand reach new customers and how templatized analytics can make AMC more accessible. We also examine Amazon Marketing Stream and Rapid Retail Analytics, which provide valuable data on retail signals. Discover how sponsored products can appear on platforms like Pinterest and the features that make Amazon’s new Sponsored TV offering a game-changer. All this and more, right here on our podcast! In episode 504 of the Serious Sellers Podcast, Bradley, Anne, and our special guests discuss: 00:00 – Amazon unBoxed 2023 04:31 – Insights on Amazon and Advertising Growth 08:29 – Sponsored TV and Ad Tech Announcements 12:29 – Embracing Change in Amazon Advertising 20:40 – Amazon Advertising Full Funnel Solutions 23:39 – Benefits and Capabilities of Demandside Platforms 28:25 – Lookalike Audiences for Reaching New Customers 34:59 – Amazon Marketing and Rapid Retail Analytics 41:15 – Amazon’s Sponsored TV Announcement Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Amazon has made a game-changing move - sellers can now email their customers to promote holiday deals! This and more on this episode of the Weekly Buzz! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Walmart Announces Black Friday Sale Details and Previews Early Deals https://www.cnet.com/deals/walmart-announces-black-friday-sale-details-and-previews-early-deals/ EU Store Transparency Report https://assets.aboutamazon.com/cd/28/4d02dd2e41ec8c6d1bc341e9d919/amazon-eu-store-transparency-report-jan-june-2023.pdf Bad Review Removal https://www.linkedin.com/posts/h10bradley_dont-remember-getting-this-notification-activity-7125484541426708481-WmJx/ Amazon's Counterfeit Crimes Unit's collaboration with brands and law enforcement result in global raids https://www.aboutamazon.com/news/policy-news-views/amazons-counterfeit-crimes-unit-successful-raids-worldwide Exclusive: How Walmart is using AI to supercharge its holiday plans https://finance.yahoo.com/news/exclusive-how-walmart-is-using-ai-to-supercharge-its-holiday-plans-190849969.html?guccounter=1 Shopify merchants seek AI boost for key sales decisions https://www.reuters.com/business/retail-consumer/shopify-merchants-seek-ai-boost-key-sales-decisions-2023-11-01/ TikTok tests new ways to embed commerce into the in-app experience https://www.insiderintelligence.com/content/tiktok-tests-new-ways-embed-commerce-in-app-experience And don't miss our deep dive on how to generate unlimited Amazon Post graphics using AI. Let’s discover how to elevate your business and create engaging content for your customers. It's an exciting time to be in e-commerce, and we're here to help you navigate it! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:12 - Amazon MYCE 02:37 - Walmart Black Friday 03:38 - FBM Update 04:22 - Premium A+ Content 05:21 - Amazon EU Details 06:33 - UK SAS Program 07:24 - Bad Review Removal 08:22 - Amazon CCU 09:41 - AI Everywhere 12:30 - Follow Helium 10 x Pacvue on TikTok 13:05 - ProTraining: How to Generate Amazon Posts using AI 19:48 - Helium 10 New Features Alert 23:48 - Did Bradley Hit 1 Mile? ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

Get set to sail through the bustling holiday season sales with ease and finesse as we bring you this month’s TACoS Tuesday PPC expert, Mina Elias, Founder of Trivium Group. Ready to divulge his invaluable strategies tailored for Black Friday, Cyber Monday, and the entire holiday season, Mina introduces us to the art of optimizing ads. Listen closely as Mina recounts his own experiences and shares the lessons learned from past mistakes to ensure you make the most of your holiday sales. Whether your product is a Black Friday hit or not, we’ve got the perfect strategies to maximize your sales and click-through rates. Discover the clever technique of adjusting your bids to your benefit and the smart way to maintain your spending within limits. We reveal some hidden gems on best utilizing the holiday season with budget recommendations and crafting holiday-specific ad campaigns. Finally, we get into the world of Amazon DSP, providing insights on increasing conversion rates. Uncover the secrets of the optimal spend and timeframe for DSP, learn about bidding strategies for supplements, and also evaluate the effectiveness of Google ads. As we wrap up, we share some valuable tips on targeting long-tail keywords, setting and increasing bids, and making the tough choice between what ad types are top priorities. Tune in for these expert insights and make the most of your holiday season Amazon sales! In episode 503 of the Serious Sellers Podcast, Carrie and Mina discuss: 00:00 – Black Friday, Cyber Monday, & Holiday Amazon PPC Strategies 00:13 – Amazon Prime Day Feedback 04:01 – Sales And Advertising Strategies for Seasonal Products 04:52 – Bidding Strategy for Holiday Shopping Events 10:53 – Split Testing for Main Images 13:57 – Holiday PPC Budget and Sponsored Campaigns 15:14 – Adjusting PPC Budget for Holiday Season 23:07 – Custom Images in Sponsored Brand Ads 26:53 – Running Amazon DSP 31:42 – Amazon Rank and Bidding Strategy 34:08 – PPC Strategy for TACoS and Keywords 35:09 – PPC Strategy for Improving Conversion Rates Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Join us for a captivating discussion with Swapneel Jain, an Amazon-selling mogul from India who has sold over $10 million worth of products on Amazon over the past couple of years. Tune in to hear Swapneel share his journey from studying law to becoming an e-commerce powerhouse, managing 60 products across 10 marketplaces, and launching a new product every month – all without any employees. He shows us his first product, a USB capture card, and how he identified this unique Amazon FBA product opportunity. Listen in as Swapneel unveils his unique strategies for successfully launching products across various Amazon marketplaces like the US, Canada, UK, EU, UAE, Japan, Australia, and India. He gives a comprehensive account of the criteria he uses to validate products, the process of launching them, and his experiences negotiating with suppliers in China. We further explore his approach to optimizing product listings on Amazon, with a focus on keyword research, product reviews, and Amazon PPC campaigns. Lastly, don’t miss out as Swapneel shares his vision for the next year, focusing on leveraging external traffic and expanding his team. He provides insights on the advantages of living as a digital nomad and the importance of patience when dealing with Amazon’s unpredictability. The episode rounds off by focusing on mental health and the crucial role exercise played in helping him manage stress during the pandemic. Through all the highs and lows, Swapneel’s story is a testament to the power of perseverance and maintaining the right attitude in the face of challenges. In episode 502 of the Serious Sellers Podcast, Bradley and Swapneel discuss: 00:00 – Selling on Amazon And Scaling Rapidly 14:18 – Product Launch Strategies and International Market Approaches 12:47 – Scaling a Multimillion-Dollar Business Solo 17:52 – Product Research and Potential Products 20:39 – Issues With Suppliers and Product Lifespan 23:42 – Product Launch and Maintenance Strategies 34:40 – What’s Next For Swapneel? 38:52 – Swapneel’s 60-Second Tip Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, we're exploring what’s buzzing in the Amazon and Walmart marketplace. From Amazon's new generative AI image generator to historical search volume and keywords for the upcoming holiday season. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon rolls out AI-powered image generation to help advertisers deliver a better ad experience for customers https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ads-ai-powered-image-generator Walmart beefs up its third-party marketplace as it challenges bigger online rival Amazon https://www.cnbc.com/2023/10/18/walmart-beefs-up-online-marketplace-in-amazon-challenge.html Amazon introduces Consult-a-Friend, a new mobile experience that lets you ask your friends for advice while you shop https://www.aboutamazon.com/news/retail/amazon-introduces-consult-a-friend-mobile-shopping-experience Amazon will now let you access Crunchyroll’s anime library right from Prime Video https://www.theverge.com/2023/10/24/23929990/amazon-prime-video-crunchyroll-channel-now-available We round up with a focus on the importance of researching historical search volume and keywords for the upcoming holiday season. Stay tuned for all this and more! In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:55 - New Amazon Image AI Tool 03:24 - Walmart Incentivized Reviews 04:13 - Amazon Seller Export 05:30 - Small Business Search 06:12 - Walmart Stats 08:23 - Amazon Call A Friend 10:29 - Anime on Amazon 12:22 - $1 Million TikTok Shop Month 13:25 - Join Helium 10 Elite 14:15 - Pro Training Tip: Historical Trend Keywords Q4 ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Listen in as we tackle all your burning questions about selling on the Walmart marketplace, from gaining access to coupons and utilizing brand stores to handling comp errors and deactivations. Discover why it’s critical to get your inventory to Walmart as soon as possible before the end of October and learn the ropes on what metrics you need to focus on when aiming for the Pro Seller badge. We also tackle your questions straight from our Winning with Walmart Facebook group, so tune in for those insights. Interested in the Walmart Influencer Program? We’ve got you covered! This episode also explores the ins and outs of the Walmart Influencer Program and provides key updates on when brand stores and video ads will be available to sellers. Listen in as we discuss the approval process for pesticide products on Walmart, the steps to register your trademarks on the platform to get the Walmart brand registry, and whether there is a request a review button in Walmart. Did you know that Helium 10 has tools for the Walmart marketplace? We explore the nitty-gritty of product listings, coupon availability, and how to compete against first-party brands on Walmart. Plus, how to join the Helium 10 Winning with Walmart Facebook Group. Don’t miss out on this Serious Sellers Podcast episode to make the most out of your Walmart selling experience! In episode 501 of the Serious Sellers Podcast, Carrie talks about: 02:13 – Access to Coupons for Walmart Sellers 06:24 – Walmart’s Review Programs and Opportunities 09:48 – Prohibited Items Approval 12:58 – Walmart Image Guidelines and External Traffic 17:39 – Solving Comp Errors on Walmart.com 19:27 – Seller Badge and Rich Media Guide Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft

Ever wondered how to make the most of the ‘Honeymoon’ period when you first start selling on Amazon? Or how to get people to organically search, find, and buy a product without breaking Amazon’s terms of service? Tune in to the latest episode of Serious Sellers Podcast, as our host, Bradley Sutton, unveils the intricacies and updates to the Maldives Honeymoon Launch Strategy, along with his prelaunch plan, the Bali Blast Strategy. He shares effective ways to use PPC to catapult your product to the top of the search, and how to utilize Helium 10’s Keyword Tracker tool and boost to gauge your bid’s success. We’ll discuss strategies for attracting customers to a product with no reviews, and you’ll discover how to use tools like Helium 10 Audience and the CPR number to monitor and increase your orders. The episode also sheds light on SEO and its relationship with Amazon listings. You’ll find out why a simple listing score formula isn’t sufficient to rank on Amazon, and why optimizing your listing for Amazon customers, as well as its algorithm, is pivotal. Let’s dive into the evolution of Amazon’s algorithm over the years, and why sprinkling specific keywords a certain number of times isn’t as effective as it once was. To top it all off, we’ll explore how developing a tool with a potent listing score creator, like a “Surfer SEO for Amazon listings” can guide you in optimizing your listing and the importance of testing your strategies. Buckle up for an episode packed with valuable insights! In episode 500 of the Serious Sellers Podcast, Bradley talks about: 00:00 – Maldives Honeymoon Launch Strategy and Results 03:35 – The Maldives Honeymoon Effect 06:50 – Amazon Keyword Research and Competition Analysis 10:53 – Getting Ranked for Keywords With PPC 15:30 – Improve Amazon Ranking With PPC and CPR 18:49 – Amazon Algorithm Changes and New Strategies 25:20 – The Significance of Amazon Recommended Rank 28:23 – Analysis Of The Project X Coffin Bath Tray Keywords 34:40 – Relevance of Keywords in Amazon Ranking 42:44 – Listing Optimization and Test Launches Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon announces the launch of Amazon.co.za in South Africa in 2024 https://www.aboutamazon.com/news/retail/amazon-south-africa-store-launch Amazon makes it easier for brands to join Amazon Transparency through new interoperability features https://www.aboutamazon.com/news/policy-news-views/amazon-makes-it-easier-for-brands-to-join-amazon-transparency-through-new-interoperability-features The internet is littered with fake reviews. Amazon, Glassdoor and others are trying to fight back https://apnews.com/article/fake-reviews-amazon-glassdoor-expedia-trustpilot-43a478ac0b27d6bb773a3bbdba1858b1 Amazon’s Prime Big Deal Days Was the Company’s Largest Two-Day October Holiday Kick-off Event Ever https://press.aboutamazon.com/2023/10/amazons-prime-big-deal-days-was-the-companys-largest-two-day-october-holiday-kick-off-event-ever We’ll also introduce you to the game-changing tool, Market Tracker 360 – your trustworthy guide in navigating a rapidly changing market. Get a demo of the MT360 tool here. Lastly, maximize your holiday profits with Helium 10’s Q4 Strategy Guide – a step-by-step roadmap to unlocking the full potential of Amazon’s peak sales season. h10.me/q4guide In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:47 – New Amazon Marketplace 01:52 – Amazon Transparency Update 04:30 – Fake Reviews 06:26 – Prime Big Deal Days 07:39 – Walmart Listing Update 09:18- Return Policy Change 10:16 – ProTraining Tip: Market Tracker 360 Demo 16:30 – Download The Q4 Strategy Guide Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

Want to crack the code of Amazon’s algorithm? Join us in this riveting episode as we sit down with Kevin Dolan, Principal Engineer of the AI Labs program at Pacvue x Helium 10, a mastermind who has scrutinized over 100 Amazon Science papers and run millions of tests to decode the intricate workings of Amazon’s search framework. From semantics to lexical search and all the fine details in between, be prepared to gain invaluable knowledge and insights that will transform how you see Amazon’s ecosystem. Pressing on, we dive deep into the expansive landscape of AI with Kevin. We break down the complexities of Amazon Science’s information retrieval papers, shedding light on the motivations, implications, and limitations. With a heavy focus on both the relevancy ranking system and the behavioral indicators, such as previous purchases and time spent on a page, we reveal the intricacies of how this system functions and the challenges faced by new products. You’ll gain a comprehensive understanding of the balance between query intent and query volume, as well as the impact of micro-actions on a product’s early life. We wrap up our conversation by evaluating the role of Artificial Intelligence in selling success, discussing how semantic search differs from lexical matching, and lastly, looking at the promising future of the Amazon algorithm’s evolution. This episode is a gold mine of knowledge and insights that will guide you in navigating Amazon’s complex systems. With the help of Kevin’s expertise and insights, you’ll be better equipped to harness the power of Amazon’s algorithm for your own Amazon FBA business’ success. Don’t miss this rare opportunity to gain insights from an expert who has spent countless hours demystifying the workings of Amazon. Enjoy the episode! In episode 499 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 – Check Keyword Indexing With Helium 10 06:21 – Impressive AI Amazon Listing Builder 10:49 – Investigating the Amazon Algorithm 21:10 – How Amazon Search Works in Phases 25:43 – How Amazon Chooses Search Results 31:17 – Analyzing Product Metrics and Rankings 35:05 – Amazon Keyword Relevance and Product Ranking 38:44 – Amazon’s Trend in Personalized Search 42:48 – Keyword-Based Search vs. Meaning-Based Search 50:53 – Advancements in Semantic Search Techniques Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Prime Big Deal Days: Everything you need to know about Amazon’s 48-hour shopping event https://www.aboutamazon.com/news/retail/amazon-prime-big-deal-days-faq Amazon has reportedly tested a “Buy Again” feature to entice shoppers into repeat purchases. The company has placed the new feature in a tab on the “most prized real estate” on its app home page. https://www.pymnts.com/news/ecommerce/2023/amazon-wants-to-get-cautious-consumers-to-buy-again/ American consumers are taking their foot off the spending pedal as bargain prices become rarer, former Walmart U.S. CEO says https://finance.yahoo.com/news/american-consumers-taking-foot-off-102620170.html In the second part of our episode, we turn our attention to the world of competitor monitoring. Carrie Miller shows us how to stay ahead of the competition with Helium10’s Insights Dashboard Competitors Tab feature, which allows you to easily monitor your competitors in seconds. Get ready to pocket some incredible news stories, strategies, and insights that are going to keep you ahead in the E-commerce game! In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:49 – Big Deal Days 02:09 – New CPF Certifications 03:32 – A/B Testing 04:11 – Controlled Generic Listings 04:58 – Buy Again Button 05:46 – Bargains Gone Forever? 06:50 – Follow Helium 10 In Twitter 07:35 – Pro Training Tip: Insights Dashboard Competitor Tab Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

A warm welcome back to the Serious Sellers Podcast for our returning guest, the queen of TikTok and Amazon Live, Gracey Ryback of Deal Cheats. With her world-famous influence reaching almost 2 million followers across all platforms, Gracie has been making waves in the world of influencer marketing in social media. Over the past year, she’s been a force on Amazon Live and Amazon affiliates, producing more content, and gearing up for Q4. While considering venturing into TikTok Shop – following the footsteps of other creators like Alex Earl, the “it girl” of TikTok, who’s been able to leverage their massive following effectively. The heart of our conversation explores the power influencers have in promoting products on platforms like TikTok – a goldmine for brand visibility. Gracey gives us a peek behind the curtain of her success promoting products on Amazon and shares insights on the higher commission rates offered on TikTok Shop. We also dive into the potential of using TikTok shop to build your Amazon FBA brand, drawing examples from creators who have successfully taken advantage of this feature. As we round up our chat, Gracey shares a wealth of actionable tips for Amazon and Walmart brands and influencers to increase their visibility and appeal. Bradley also explains some cool Helium 10 strategies for tracking competitor listings and leveraging the Helium 10 Insights Dashboard to find deals, monitor price drops, and keep an eye on coupon codes. Lastly, we take a deep look at Amazon Affiliates – a platform that offers influencers a chance to gain popularity and make an impact, and how TikTok Shop can be a potent platform for boosting your sales. This episode is full of insights for anyone interested in the fast-paced, ever-evolving sphere of influencer marketing, Amazon affiliates, and TikTok Shop. In episode 498 of the Serious Sellers Podcast, Bradley and Gracey discuss: 00:00 – Welcome Back Gracie on Podcast 08:42 – The Importance of Authenticity in E-Commerce 14:32 – TikTok Shop’s Impact on Views/Sales 22:27 – Expanding Audience With Non-English Videos 27:02 – On-Site Videos and Community Growth 32:12 – Amazon Insights Dashboard 38:05 – Importance of Amazon in Boosting Sales Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon planning major AI revamp that will change the search experience https://searchengineland.com/amazon-revamp-change-search-experience-432913 Walmart experiments with generative AI tools that can help you plan a party or decorate https://techcrunch.com/2023/10/04/walmart-experiments-with-new-generative-ai-tools-that-can-help-you-plan-a-party-or-decorate-a-space/ TikTok halts e-commerce service in Indonesia following ban https://www.cnbc.com/2023/10/04/tiktok-halts-e-commerce-service-in-indonesia-following-ban.html Report: Amazon made $1B with secret algorithm for spiking prices Internet-wide https://arstechnica.com/tech-policy/2023/10/report-amazon-made-1b-with-secret-algorithm-for-spiking-prices-internet-wide/ Serious Sellers Podcast #497 – Amazon Vine 101 + Changes to the Vine Program! https://www.helium10.com/podcast/amazon-vine-101-changes-to-the-vine-program/ Etsy “experiments” lead to loss of income for many Sellers. Sellers noticed a significant decrease in sales without knowing why. After the issue began to be addressed in Etsy Forums, sellers did not know whether it was a technical problem or an “experiment”. https://www.ecommercebytes.com/C/letters/blog.pl?/pl/2023/10/1696187388.html Shopify CEO discouraging staff from side hustles that divert attention from company https://torontosun.com/business/money-news/shopify-ceo-discouraging-staff-from-side-hustles-that-divert-attention-from-company Lastly, we delve into the ins and outs of Helium 10’s Keyword Tracker and it’s boost button which allows you to track your keywords 24 hours a day in various browsing scenarios, a tactic endorsed by none other than Manny Coats, the founder of Helium 10. We discover the direct impact of inventory levels, keyword ranks, and inventory heat maps on your page views and impressions. To top it all off, we’ll teach you how to prepare for the unexpected by setting up alerts for sudden drops in keyword ranks and understanding how your inventory location might affect shipping times. This episode is packed full of insights, strategies, and revelations that every serious seller must know – so get ready and join us for the ride! In this episode of the Weekly Buzz by Helium 10, Bradley discussed: 01:12 – Amazon AI Search 04:02 – Walmart AI Search 07:11 – TikTok Shop Closes 07:45 – Secret Amazon Algorithm? 12:42 – Amazon Vine New Prices 13:34 – Etsy Testing Troubles 14:55 – Shopify Side Hustle 16:15 – Catch Helium 10 In Rumble 16:30 – ProTraining Tip: Boosted Keyword Tracking in Browsing Scenarios 28:52 – Keyword Fluctuation & Inventory Impact on Amazon Rankings Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

Get ready to learn more about Amazon’s Vine program with our special guest Ami Pandya, Sr Manager of Product Development at Amazon and a leader from the heart of the program itself. We caught up with her at Amazon Accelerate to bring you an inside look at this game-changer for brands on the Amazon marketplace. From the importance of reviews and the program’s unique approach to maintaining authentic and balanced reviews to the timeline to generate a first review after enrolling an ASIN, Ami offers a comprehensive understanding of the Vine program plus new big updates that can impact your Amazon businesses. But it doesn’t stop there! Ami lets us into the global reach of the Vine program, touching base in the US, Canada, Europe, and Japan. She also shares invaluable strategies for brands to maximize the benefits of the Amazon Vine program, demonstrating how to pick the perfect sample size for your units, timing your enrollment just right, and ensuring your product appeals to a mass audience. This candid conversation with Ami is a golden opportunity for any brand aiming to crush it on the Amazon marketplace, and a fascinating insight into the inner workings of the Vine program for all the curious minds out there. Buckle up and enjoy the enlightening ride! In episode 497 of the Serious Sellers Podcast, Bradley and Ami discuss: 00:00 – Amazon Vine Program Q&A at Accelerate 06:02 – Amazon Vine Sellers Eligibility and Changes 09:53 – Authenticity of Balanced Vine Reviews 17:09 – Quality Reviews in the Vine Program 20:03 – Automatic ASIN Enrollment in Vine Explained Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

Are your competitors outranking you on Amazon? Discover how Helium 10’s brand-new keyword automation feature is your secret weapon to gaining an edge in the Amazon marketplace. Our host, Bradley Sutton, will be your trustworthy guide to navigate you through the intricacies of this game-changing tool that can monitor your competitors’ keyword rankings and advertising, saving you tons of time and exposing potential opportunities for your Amazon brand! As we explore the ins and outs of the new feature, together, we’ll dive into the comparisons with Cerebro and discuss the customization options that put you in control. Not only that, but I’ll also be answering your burning questions, from setting up competitors and product tables on your Helium 10 Insights Dashboard to finding organic report keywords that have led to sales. And because we value your input, we’ll share how you can submit suggestions to Helium 10 to enhance your experience. Here’s to bigger, better selling on Amazon! In episode 496 of the Serious Sellers Podcast, Bradley talks about: 00:00 – Q&A And Keyword Tool Announcement 03:37 – Suggested Keywords And Insights Dashboard 08:56 – Keyword Tracking and Discovery for Products 12:34 – Upgrade To The Diamond Plan For More Features 17:56 – Setting Up Competitors And Ranking Keywords 21:12 – Replace Keyword Tracker With Insight Settings 25:13 – New Tool For Managing Amazon Refunds 29:05 – Submitting Suggestions To Helium 10 Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Five takeaways from America’s landmark lawsuit against Amazon https://edition.cnn.com/2023/09/28/tech/amazon-ftc-lawsuit-takeaways/index.html The FTC’s lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response Walmart Marketplace Increases Third-Party Seller Activity https://www.forbes.com/sites/walterloeb/2023/09/27/walmart-marketplace-increases-third-party-seller-activity/ Indonesia bans e-commerce transactions on social media in major blow to TikTok https://edition.cnn.com/2023/09/27/tech/indonesia-tiktok-ecommerce-ban-hnk-intl/index.html Amazon to invest up to $4 billion in AI startup Anthropic https://techcrunch.com/2023/09/25/amazon-to-invest-up-to-4-billion-in-ai-startup-anthropic/ Walmart Deals Holiday Kickoff sales event will coincide with Amazon’s Prime Big Deal Days https://www.wvtm13.com/article/walmart-deals-holiday-kickoff-october/45318835# An update on Prime Video https://www.aboutamazon.com/news/entertainment/prime-video-update-announces-limited-ads Up to tenth of Amazon shoppers in Great Britain ‘bribed’ by sellers to offer good review, poll finds https://www.theguardian.com/technology/2023/sep/28/up-to-tenth-of-amazon-shoppers-in-great-britain-bribed-by-sellers-to-offer-good-review-poll-finds Amazon’s biggest competitor gets bad grade from the BBB https://www.kiro7.com/news/local/amazons-biggest-competitor-gets-bad-grade-bbb/QAGKNI77WZDWTOXMEHSNEDGVUQ/ Shopify invests in wholesale platform Faire https://www.reuters.com/business/retail-consumer/shopify-invests-wholesale-platform-faire-2023-09-27/ Eligible Walmart Marketplace sellers can use Walmart’s Self-Serve Marketing portal in Seller Center to invest in Search Engine Marketing (SEM) and promote their products in Google search results through Shopping Ads. https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011195 We aren’t stopping at that! Don’t miss our spotlight discussion on how you can unlock more profits with Helium 10’s Managed Refund Service. This new service aims to recover funds for sellers from Amazon errors by identifying and submitting recovery claims on behalf of the sellers. Lastly, Carrie Miller gives us the training tip of the week about how to see which ASINs are the most clicked and bought from Amazon Brand Analytics data but inside Helium 10. It’s a packed episode, so buckle up! In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:51 – Amazon FTC Lawsuit 03:25 – Walmart Marketplace Increases 03:51 – Amazon Holiday Inventory 04:18 – Seller Fulfilled Prime 05:21 – TikTok Shop Trouble 06:20 – Manage Experiments Update 06:55 – Amazon AI Move 07:45 – Walmart Holiday Deals 08:27 – Prime Video Ads 09:45 – Incentivized Reviews Rampant 11:06 – Temu Trouble 11:45 – Shopify Wholesale 12:57 – Walmart Google Ads 14:15 – Try Helium 10’s New Managed Refund Service 15:30 – ProTraining Tip: How To See Brand Analytics Data Inside Helium 10 Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

Get ready to unlock the secrets of Amazon-selling success as we welcome back, Stephen Diaz of the Rainmaker Family. Together with his wife, they have woven a thriving community of dedicated e-commerce sellers. Today’s deep-dive episode is crammed with innovative strategies, specially designed for those venturing into Amazon’s realm for the first time. Prepare to learn how to rake in thousands of dollars per month by creating videos for other people’s products, and finding good products to promote with the help of tools such as the Helium 10 Chrome extension Demand Analyzer. We also walk you through the Amazon influencer program and how you can be a part of it without having to be the ‘face’ of video content. Buckle up as we guide you through the entire process of recording, uploading, and creating eye-catching thumbnails for your videos. Be ready to learn how to craft compelling titles and get a handful of tips to produce successful video reviews. We also brainstorm creative ideas for video reviews that go beyond the confines of your home. Stephen sheds light on his experiences and the advantages of participating in high-ticket mastermind events, highlighting how investing in yourself can dramatically influence your success in the e-commerce world. In our journey through this episode, Stephen imparts priceless insights into the keys to entrepreneurial success. We touch on the importance of focus, mindset, and budgeting in e-commerce. In the end, we delve into the strategies that work best for family-oriented businesses on Amazon, like how to utilize Amazon Associates and affiliate links to connect to other products in your shop. Whether you’re a novice or a seasoned seller, this episode promises you strategies and insights to skyrocket your business to new heights. Tune in, and get ready to get some creative ideas on how you can build capital for Amazon FBA selling. In episode 495 of the Serious Sellers Podcast, Bradley and Stephen discuss: 01:57 – The Maldives Honeymoon Strategy Helped The Rainmaker Community 03:51 – How To Build Capital For An Amazon FBA Business 07:14 – Making 6-Figures As An Amazon Affiliate 08:43 – Difference Between Amazon Associates And Affiliates 11:17 – Different Kinds Of Videos You Can Make 17:15 – Why Joining Masterminds Are Important 21:18 – Inspiring Stories From Stephen’s Community 31:18 – What Does It Take To Succeed In This Business? 36:49 – How To Get More Information Of Stephen’s Community 40:20 – Stephen’s 60-Second Tip Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Sales Trends / Sales Estimates New Feature https://www.helium10.com/blog/amazon-sales-trends-sales-estimates/ TikTok Shop to rival Amazon with early Black Friday deals https://www.dexerto.com/entertainment/tiktok-shop-to-rival-amazon-with-early-black-friday-deals-2302091/ Amazon brings generative AI to Alexa https://techcrunch.com/2023/09/20/amazon-brings-generative-ai-to-alexa/ Amazon is hiring 250,000 employees for the holidays, and making its largest ever annual investment in U.S. hourly wages https://www.aboutamazon.com/news/workplace/amazon-hiring-seasonal-holiday-employees Amazon drops planned merchant fee as FTC lawsuit looms https://finance.yahoo.com/news/amazon-drops-planned-merchant-fee-202022592.html Lastly, Carrie Miller shares the training tip of the week on how you can use the BlackBox Product Targeting tab to get new keywords and PPC. Listen in as we share these crucial news, updates, and training that will surely impact your Amazon-selling and E-commerce journey. In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:50 – Amazon Sales Trends Tool 02:48 – Prime Big Deal Days 03:48 – TikTok Shop Black Friday 04:32 – Alexa Generative AI 05:51 – Amazon Hiring 250K 07:00 – 2% Fee Cancelled 08:48 – Listing Attributes 09:30 – Helium 10 On Twitch And Twitter 10:10 – Pro Training Tip: BlackBox Product Targeting Tab 12:27 – Catch Bradley On These Conferences Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

On this episode, we’re excited to have Liran Hirschkorn from Incrementum Digital sharing his expertise on Amazon advertising. He helps us unpack the complex Amazon Marketing Cloud and how it anonymizes data for privacy reasons while still offering a comprehensive understanding of the customer’s journey to conversion. We further examine how the platform aids brands in measuring incrementality, particularly those utilizing Amazon DSP ads. Don’t miss out as we delve into the Amazon PPC techniques for reaching new customers through upper funnel-type marketing and showing ads to lifestyle markets and demographics. We continue the conversation by discussing strategies to optimize Amazon ads campaigns. This includes the merits of creating separate campaigns for each target and employing auto campaigns for discovery. We also weigh the pros and cons of negating keywords in both auto and manual campaigns. Pay attention as we explain the potential benefits of lowering bids to secure better placements and possibly more conversions. As we wrap up the episode, we shift our focus to optimizing sales and advertising on Amazon. Here, we discuss tactics such as increasing prices to slow sales and avoid running out of stock to boost keyword ranks. We look into managing auto campaigns differently and using modifiers to safeguard against broad and exact match keywords. Listen in as we discuss the importance of making incremental changes and evaluating clicks and actual spend data, instead of just impressions, when optimizing campaigns. Liran also offers valuable insights into sponsored display campaigns and other strategies to ensure high conversion rates for keyword ranking. Don’t miss this vital conversation and Q&A on Amazon PPC and Marketing Cloud! In episode 494 of the Serious Sellers Podcast, Bradley and Liran discuss: 00:50 – Catch Liran At The Helium 10 Elite Workshop In New York 01:49 – What Is The Amazon Marketing Cloud? 09:08 – An Advice If You’re Using Amazon DSP 11:29 – Auto Campaign Optimization 12:12 – ACoS Targets And Examples 15:03 – Optimizing For Target ACoS 23:53 – Keywords and Budget Per Campaign 25:22 – PPC Strategy When Running Out Of Stock 26:35 – Using Modifiers For Amazon PPC 27:23 – Best Time To Start Optimizing Campaigns 33:41 – Amazon Launch PPC Strategy 36:28 – More Effective PPC Strategies From Liran 41:43 – How To Reach Liran Hirschkorn And Incrementum Digital Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon Accelerate Releases https://event.amazonaccelerate.com/general-information/?page=marquee-announcements SmartKargo, a leader in providing technology and logistics solutions to airlines globally, announced it is teaming up with Walmart GoLocal, Walmart’s white-label, delivery-as-a-service platform, to expand next- and two-day delivery offerings for retailers and e-commerce companies. https://www.businesswire.com/news/home/20230913979238/en/SmartKargo-Expands-Next–and-Two-Day-Delivery-Offerings-with-Walmart-GoLocal Etsy seeks to drive more organic traffic through “Share & Save” program https://www.modernretail.co/marketing/etsy-seeks-to-drive-more-organic-traffic-through-share-save-program/ Amazon Marketing Stream is expanding to include new Amazon DSP campaign datasets. This includes information on Amazon DSP campaigns, flights, ad groups, and ad group targets. https://advertising.amazon.com/API/docs/en-us/release-notes/index#original-video-download-is-now-available-on-sponsored-brands-media-api Around the Clock Convenience: Walmart Now Offers Customers Late-Night Delivery https://corporate.walmart.com/news/2023/09/12/around-the-clock-convenience-walmart-now-offers-customers-late-night-delivery Flowspace, the software platform and distribution network powering independent fulfillment, announced today that it has partnered with TikTok to provide fulfillment services for TikTok Shop sellers in the U.S. https://www.retaildive.com/press-release/20230912-flowspace-powers-us-fulfillment-for-tiktok-shop/ We wrap up with a must-hear insight from our brand evangelist, Carrie Miller, on how to use Helium 10’s Audience tool to gather real data about your product. Join us for this engaging episode with crucial e-commerce updates and strategies. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:41 – Amazon Accelerate Releases 03:30 – Walmart GoLocal 04:08 – Etsy Share & Save 05:23 – Stream For Amazon DSP 05:50 – Walmart Late Delivery 06:55 – TikTok Shop Fulfillment 08:11 – Look Out For This Saturday’s SSP Episode! 08:25 – Follow Bradley And Helium 10 On LinkedIn 09:15 – Pro Training Tip: Split Testing Using Helium 10 Audience Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

In this episode, we’ve got all the inside scoop on Amazon Accelerate 2023 that you might have missed! Our host, Bradley Sutton, dives deep into the exciting announcements and their implications for Amazon FBA sellers. From the eagerly awaited dates for the next Prime Deal Days to cutting-edge AI features like Generative AI for building your listings inside Amazon and the AI-backed Seller Messaging Assistant, we’ve got you covered. Plus, we explore game-changing updates, new tools, and features like the Amazon Shipping ground package delivery service, Amazon Supply Chain updates with inventory management, customer loyalty analytics dashboard, and sustainability solutions that are set to reshape the Amazon seller landscape. We also talked about the Buy with Prime integration inside Shopify and shared relevant numbers on how D2C E-commerce businesses are crushing it with this new feature. Tune in to discover how these developments could impact your Amazon business and stay ahead of your competitors. It’s a must-listen episode for anyone in the world of Amazon selling and don’t forget to let us know what you think of these announcements! Also, don’t forget to catch Bradley, Helium 10, and Pacvue in the Amazon unBoxed Event in New York this October 24th to up-level and up-skill your Amazon advertising knowledge. In episode 493 of the Serious Sellers Podcast, Bradley talks about: 02:05 – Dates For The Next Prime Deal Days Released! 02:40 – Featuring A Seller Success Story From A Helium 10 User 03:45 – Enterprise Solutions Integrated In Partner Seller App 04:09 – Emerald Notifications 05:23 – AI-backed Seller Messaging Assistant 06:35 – Generative AI For Listing Building 07:54 – Bradley’s Feedback On This AI Feature After Tests 13:22 – A New Seller Homepage 13:40 – One Page Listing Management Page 14:23 – Buyer Abuse Protection 16:05 – Veeqo Multi-Channel Shipping 17:01 – Amazon Shipping Ground Package Delivery Service 18:44 – Supply Chain By Amazon (More Than Amazon Global Logistics) 20:54 – Automatic Inventory Replenishment with FBA 23:48 – Let’s Get Into Day 2 Announcements 24:43 – Customer Loyalty Analytics Dashboard 26:26 – Fit Insights Tool 28:45 – Voice Of The Customer Dashboard 30:16 – Two-Tap Ratings 31:50 – New Seller Wallets 32:10 – Buy with Prime with Shopify 33:28 – Interesting Stats From Buy with Prime integration with Shopify 35:18 – Potential Sales Lift 37:16 – View In Your Room Feature Improvements 38:42 – Ships On Product Packaging Program 40:46 – Sustainability Solutions Hub 41:24 – What Do You Think Of All These Announcements? 42:29 – Catch Bradley, Helium 10, and Pacvue In The Amazon Unboxed Event Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video

We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. FTC reportedly may sue Amazon later this month after talks break down https://nypost.com/2023/09/05/amazon-facing-ftc-antitrust-lawsuit-later-this-month-report/ TikTok is ending its support for Shopify‘s storefronts on September 12, but the ecommerce brand has found a new way to operate on the ByteDance-owned app. According to The Information, Shopify will integrate its vending platform into the TikTok Shop hub. https://www.tubefilter.com/2023/09/01/tiktok-shop-ecommerce-merch-shopify-storefront-integration/ Amazon doesn’t name Temu, Shein, or AliExpress as potential threats in any of its latest SEC filings. However, according to the latest app store rankings on Data.ai, Temu and Shein are currently the two most downloaded shopping apps in the U.S. on iOS and Android. https://www.fool.com/investing/2023/09/05/meta-platforms-growth-chinese-amazon/ New York-based eCommerce company Benitago has reportedly filed for bankruptcy. The firm is seeking protection from creditors two years after raising $325 million in funding, The Wall Street Journal (WSJ) reported. It listed both assets and liabilities of between $50 million and $100 million. https://www.pymnts.com/news/ecommerce/2023/report-ecommerce-company-benitago-files-for-bankruptcy/ For this week’s training tip, Shivali Patel shows us how to create your own QR codes and design your product inserts inside Helium 10’s Portals tool. Lastly, Carrie invites you to join Helium 10’s Winning with Walmart Facebook group to connect, network, and ask questions to a community that is selling on the Walmart.com platform. In this episode of the Weekly Buzz by Helium 10, Carrie talks about: 00:45 – Amazon / FTC Update 01:30 – TikTok Shop / Shopify 03:19 – Most Downloaded Apps 05:22 – Aggregator Benitago Bankrupt 07:22 – Amazon Price Tracker 09:00 – Pro Training Tip: Create QR Codes And Product Inserts Inside Helium 10 14:09 – Join Our Walmart-Selling Facebook Group Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video