Helium10Software

Could the latest buzzing e-commerce shakeups be a click away from changing how we shop forever? Let’s dissect the thrilling advances in YouTube Shopping, squaring off with TikTok Shop and Amazon's strategic leap into grocery delivery for Prime and EBT users. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. How YouTube Shopping is upping its social commerce competition with TikTok https://www.modernretail.co/technology/how-youtube-shopping-is-upping-its-social-commerce-competition-with-tiktok/ Online Shoppers Are Starting to See Amazon as a Fashion Destination https://www.pymnts.com/news/retail/2024/online-shoppers-are-starting-to-see-amazon-as-a-fashion-destination/ TikTok won’t dial back on TikTok Shop content, but it may not matter for time spent https://www.emarketer.com/content/tiktok-won-t-dial-back-on-tiktok-shop-content-may-not-matter-time-spent Amazon ends California drone deliveries https://techcrunch.com/2024/04/22/amazon-ends-california-drone-deliveries/ Strap in for a gear shift with Helium 10's groundbreaking new features aimed at elevating your Amazon selling game. Bradley talked about the Inventory Management overhaul that's set to streamline your operations, whether you're balancing SKUs or toggling between FBA and FBM. Unravel the mysteries of Amazon marketplace SEO with the latest in keyword ranking analytics, and plunge into the Customer Behavior Dashboard that's a lot of actionable insights. Plus, for the data-driven dynamos, Black Box Brand Analytics is now within arm's reach for Platinum members. And, because knowledge is power, I'll guide you through Black Box’s freshest training videos that are sure to sharpen your competitive edge in Amazon product research in 2024. Lastly, in our Pro Training Tip of this week, Bradley discusses the feature inside Helium 10 that is most slept on. Listen/watch now to learn what it is and transform your approach with these cutting-edge tools and strategies! Thanks for tuning into this episode of the Helium 10 Weekly Buzz. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Youtube Shopping 02:26 - Amazon Grocery 04:26 - Amazon Clothing Gains 05:51 - TikTok Shop Usage 07:02 - Amazon Brazil 07:40 - Drone Deliveries 08:23 - Helium 10 Elite Workshop In Madrid, Spain 08:54 - Helium 10 New Feature Alerts 15:18 - Pro Training Tip: The Most Slept-On Helium 10 Feature Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

In this episode, we're doing a deep dive into product research in 2024 and how to find your first or next product to sell on Amazon, as well as advanced strategies for PPC, Amazon Brand Analytics, and more! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Ever felt like you were just one product away from striking it rich on Amazon? That’s the tantalizing possibility we explore as we dive into the art of Amazon product research using Helium 10’s Blackbox tool. This episode is your compass to navigate the e-commerce landscape, offering a masterclass on seizing those elusive product opportunities that could propel your financial success to new heights. We’re not just talking theory here; Our host, Bradley Sutton is pulling back the curtain on Black Box’s massive database, its different keyword and niche exploration tools, and the game-changing impact of Amazon’s Brand Analytics data mixed into it. Picture yourself uncovering hidden gems among Amazon’s top sellers, skillfully leveraging competitor data like a seasoned pro. That’s exactly what we’re tackling in this episode, where he breaks down how to analyze a rival’s portfolio of products to inspire your own potential Amazon product innovations. We’re diving into the deep end of keyword searches, emphasizing those potent long-tail phrases with great search volume. With Bradley’s guidance, you’ll be equipped to expand your product line strategically, positioning yourself to tap into Amazon’s competitive marketplace and watch those sales figures soar. As the journey wraps up, we don’t just leave you with a map—we hand you the spyglass to zoom in on niche markets calling out for exploration. Discover how title density can catapult you to the top of Amazon’s search results or how a strategic Amazon PPC campaign can breathe new life into your selling strategies. Whether you’re a newcomer to the Amazon selling scene or an old hand looking to sharpen your edge, this episode is packed with wisdom that could see your profits skyrocket thanks to Helium 10’s arsenal of tools. So buckle up and get ready to transform your approach to Amazon product research! In episode 553 of the Serious Sellers Podcast, Bradley discusses: 01:25 – Amazon Product Research With Helium 10’s BlackBox Tool 02:08 – Introduction and Overview To Black Box by Helium 10 05:06 – How To Find Potential Products with Opportunity To Sell 12:41 – How To Research a Brand’s or Seller’s Top Products 14:59 – How To Find Product Opportunity by Searching for Keywords 21:40 – How To Find Product Opportunity by Looking at the Top 10 Search Results 24:46 – How To Find Product Opportunity Using Amazon Brand Analytics 29:09 – How To Search And Filter Amazon Brand Analytics Keywords 31:48 – How To Find Competitors For Any Amazon Product 35:04 – How To Hyper-Filter Amazon Search Results Without Being on Amazon 37:44 – How To View the History of Items Frequently Bought Together With Other Amazon Products 41:55 – Helium 10 Seller Connect Forum

In this episode, we've got one of the most knowledgeable people in the whole Amazon world to give us his best tips on profitability, automation, and Amazon product launches. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Join us for a compelling conversation with Amazon expert Tomer Rabinovich as we uncover the secrets to increased profitability and mastery of the Amazon marketplace. Tomer brings invaluable insights on how to thrive amidst Amazon’s ever-changing fees and storage strategies. Listen in as we discuss the benefits of remote business management and how sellers can adapt to maintain a resilient online presence. Venture into the world of product development and discover strategies that are revolutionizing product launches. In this episode, we share the story of a product that’s exceeding expectations with its innovative approach to packaging and marketing, highlighting the importance of giftable elements and catering to the mobile workforce. We also peel back the curtain on the evolution of launch tactics, from leveraging PPC to harnessing the power of Google ads and social media platforms. Hear firsthand from our community about what’s currently making waves in the marketplace. Wrapping up the conversation, we discuss the potency of various launch and Amazon advertising strategies, such as utilizing the Amazon Vine program and the importance of smart PPC campaign management. We navigate through the complexities of new coupon rules and their implications for product ranking, and share strategies for increasing profitability through supplier negotiations and the judicious use of funding. Additionally, we touch on the strategy of offering quantity discounts to incentivize multi-unit purchases. So, come along and gain valuable insights that could propel your Amazon business to new heights. In episode 551 of the Serious Sellers Podcast, Bradley and Tomer discuss: 00:00 – Amazon Seller Strategies and Experiences 03:28 – Amazon Sellers Discuss Marketplace Changes 08:11 – Navigating Amazon Changes and Branding 11:01 – Product Development and Launch Strategies 14:37 – Amazon Listing Workarounds for Vine 17:20 – Importance of Social Media in Branding 20:43 – Amazon Advertising and Helium 10 Strategies 21:18 – Optimal Pricing Strategy for Vine Reviews 27:49 – Enhancing Amazon Product Research Tools 29:25 – Strategies for Increasing Profitability and Automation 32:10 – Negotiating Bulk Purchase Discounts 36:55 – Maturing Industry and Setting End Goals 39:29 – Quantity Discounts for Multiple Units

Amazon has been testing something new that could completely change how we do product launches, and Bradley will tell you exactly what this is. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Listen in as Bradley unpacks the latest twists for Amazon product launch strategies, which may have sent sellers back to the drawing board. Bradley’s tale with a bat bath mat launch illustrates the high stakes of this new game, and a PPC-centered approach has risen to the forefront. I’ll guide you through the intricacies of setting introductory prices, navigating the minefield of buy box retention, and leveraging tools like Helium 10 to keep a finger on the pulse of your sales trajectory. This is an essential discussion for any seller aiming to crack the code of maintaining those coveted page one rankings in Amazon’s ever-evolving marketplace. As we continue, you’ll discover the fine art of pricing strategy and the critical role it plays in the aftermath of a product launch. Sharing his personal experience, Bradley reveals how calculated PPC maneuvers, without the reliance on top of search modifiers, propelled this product to the top, only for an unforeseen buy box loss to threaten everything. We’ll also discuss the Maldives honeymoon method, a savvy technique to capitalize on Amazon’s honeymoon period, and offer advice on how to regain your Buy Box and rankings with swift pricing adjustments. Whether you’re a seasoned seller or just starting out, this conversation is packed with insights on optimizing your Amazon journey. In episode 550 of the Serious Sellers Podcast, Bradley discusses: 00:00 – Amazon Product Launch Strategy Changes 00:57 – Amazon Product Launch Strategy Insights 07:29 – Amazon Buy Box Pricing Strategy 09:27 – Amazon Honeymoon Method Success 21:00 – Optimizing Amazon Product Launch Strategies 27:42 – Safe Price for Buy Box Competition 29:54 – Tracking Amazon Variant Sales With Cerebro

In this episode, let's see what's buzzing in the fast-paced world of e-commerce. Amazon's tightened grip on dietary supplement authenticity, their investments in AI and robotics, and the new Freedom Ticket course from Helium 10. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon updates its dietary supplements seller’s policy https://www.nutraingredients-usa.com/Article/2024/04/05/Amazon-updates-its-dietary-supplements-seller-s-policy# eBay Uses AI to Deliver Personalized Recommendations to Fashion Shoppers https://www.pymnts.com/news/ecommerce/2024/ebay-uses-ai-to-deliver-personalized-recommendations-to-fashion-shoppers/ Magento bug exploited to steal payment data from ecommerce websites https://www.techradar.com/pro/security/magento-bug-exploited-to-steal-payment-data-from-ecommerce-websites Amazon invests $25 million in a 10-year research collaboration to advance AI https://www.aboutamazon.com/news/innovation-at-amazon/amazon-invests-25-million-in-a-10-year-research-collaboration-to-advance-ai Amazon announces over €700 million investment in robotics and AI powered technologies across Europe https://www.aboutamazon.eu/news/innovation/amazon-announces-over-700-million-investment-in-robotics-and-ai-powered-technologies-across-europe Exclusive: The FTC is probing Amazon’s new controversial fees in its $140 billion seller business https://fortune.com/2024/03/08/ftc-amazon-seller-fees-inbound-placement-low-inventory-antitrust/ We’re proud to announce the launch of the new and improved Freedom Ticket course! Our award-winning, best-in-class FBA course has been streamlined and updated, so it delivers even more value in less time—setting up Freedom Ticket students just like you for sustainable Amazon success in 2024 and beyond. https://www.helium10.com/blog/freedom-ticket-fba-course/ And, for an added edge in the e-commerce arena, Carrie Miller shows us a savvy strategy for leveraging Helium 10's Cerebro for your Walmart listings, serving up another round of invaluable tips and tricks for selling on Walmart.com. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:46 - Supplement Policy Update 02:05 - Ebay Utilizes AI 02:57 - Magento Payment Vulnerability 03:36 - Amazon Invests in AI 06:35 - FTC Probing about New Fees 07:15 - New Freedom Ticket Course 09:35 - Pro Training Tip: Cerebro for Walmart

Elevate your Amazon selling game and witness your profits soar as we unpack Kevin King's strategic genius for e-commerce success. Brace yourself for a rollercoaster of advanced tactics, with Kevin dropping a bombshell technique that astonishingly generated a million dollars in just five days. It's all about agility in this game. Kevin's insights into cash flow management are pure gold: learn to spin inventory faster than ever, and keep your business lean to dodge the dangers of overstocking. Navigating the ever-tightening maze of Amazon's rising fees and e-commerce complexities is no small feat, but Kevin's expertise shines a beacon of hope. He meticulously dissects the anatomy of a winning Amazon presence, from optimizing your supply chain to perfecting that crucial main product image – it's your ticket to making a splash in a sea of competitors. And let's not overlook his emphasis on the three cash flow commandments: gross profit rate, growth rate, and inventory cycle mastery – these are non-negotiables if you're serious about your bottom line. Finally, we're serving up the inside scoop on Helium 10 Elite’s treasure chest of tools, training, and opportunities that could catapult your business into the stratosphere. Picture this: monthly trainings, exclusive software, and networking with the crème de la crème – it's a game-changer. Plus, we're letting you in on Kevin's sneaky, yet effective, title optimization loophole that's a total game-changer during those high-stakes shopping seasons. So buckle up, sellers, Kevin King is about to take you on a journey to the peak of your Amazon selling potential! In episode 549 of the Serious Sellers Podcast, Bradley and Kevin discuss: 01:51 - Maximize Amazon Profit With Efficient Cashflow 08:09 - Maximizing Amazon Profit Margins 14:14 - Optimizing Product Launch With Helium 10 17:38 - Learning About Helium 10 Elite Features 21:12 - Helium 10 Elite Program Benefits 21:32 - Outrank Competitors, Increase Profit 27:26 - Kevin Teaches Advanced Strategies 28:05 - Amazon Title Optimization Loophole 31:20 - Amazon Title Optimization Techniques 35:04 - Intellectual Property Rights in AI 36:28 - Helium 10 Elite Sign-Up Process

In this episode, we have part one in a two-part series with Kevin King, who's gonna open up some of his top-secret Amazon hacks and strategies for the first time in a while. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Listen in as we team up with e-commerce maestro Kevin King to uncover some of his most closely guarded Amazon strategies and hacks, designed to both save you money and significantly boost your profits. In this first installment of a two-part series, Kevin generously shares insights from our new and latest version of the Freedom Ticket course, revealing the fundamentals of branding, product selection, and customer service—essential knowledge for any serious Amazon seller. Not only do we cover these basics, but we also tease some of Kevin's 'ninja' strategies, giving you a taste of the powerful tactics he discusses in the Helium 10 Elite Mastermind Program. Our conversation with Kevin continues as we tackle the world of Amazon PPC, emphasizing the crucial role of conversion rates in successful campaigns. We delve into the importance of understanding and optimizing your brand entity score and the innovative ways you can leverage tools like Amazon Comprehend within your Q&A sections to boost product rankings. The dialogue shifts to the evolving landscape of AI, examining its transformative effects on e-commerce. Kevin and I discuss how savvy sellers are utilizing AI tools to generate everything from compelling images to high-quality video content, and even crafting targeted ads with platforms like AdGen AI. Wrapping up this content-rich session, we focus on strategies to maximize conversions and enhance the overall customer experience on Amazon. Kevin shares practical tips on pricing strategies for attracting product reviews, the psychological impact of using an 'index image' to display product benefits, and the importance of establishing a unique guarantee that resonates with your audience. Moreover, Kevin illuminates the potential goldmine of including optional insurance charges in direct-to-consumer sales and the art of presentation in online retail. Tune in to hear how these tactics, along with high-quality visuals, can revolutionize your approach to online sales in the era of AI-driven e-commerce. Stay tuned for part 2! In episode 548 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 - Secret Amazon Hacks With Kevin King 04:41 - Helium 10 Elite Training Webinar Hacks 06:06 - Improving Amazon PPC and Brand Entity 09:41 - Maximizing Q&A for Keyword Ranking 13:53 - Answering Questions on Amazon for Ranking 17:03 - Maximizing Rewards With Business Credit Cards 21:38 - AI Tools for Amazon Sellers 26:05 - Maximizing Conversions With Product Indexing 26:49 - Maximizing Reviews With Dummy Listings 31:15 - Testing Guarantee Names With Helium 10 31:25 - Direct to Consumer $4 Insurance Strategy ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

In this episode, let’s navigate e-commerce's latest buzzing current news with ease as we get into Amazon's grace period for sellers facing low inventory fees, TikTok Shop's fee hike, and more! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop Is Raising Referral FeesAfter offering discounts that seemed too good to be true, the video app is reeling back its deals. Here's what businesses should expect. https://www.inc.com/sydney-sladovnik/tiktok-shop-is-raising-referral-fees.html The article above puts a spotlight on TikTok Shop's uptick in seller fees, and we’re lifting the veil on Amazon A+ content's new direct purchasing prowess. We share tactical advice to manage your inventory like a pro and harness these updates to amplify your sales. Plus, we're taking a behind-the-scenes look at the Helium 10 Project X account to give you a clear picture of dodging potential fees and making the most of Amazon's fee credits. But wait, there's more! We're not just talking shop about Amazon; we're wading into the latest seller must-knows, including the sleek, cost-saving product showcase cards and the mandatory third-party supplement testing that could make or break your listings. Then, we're switching aisles to Walmart Connect's advertising innovations, spotlighting the fusion of in-store and online with TV wall ads. And for those hungry for a taste of real-world selling strategies, I'm personally inviting you to saddle up and join me at the Seller Velocity Conference in the Big Apple. Don’t miss out as we also tease the latest features from Helium 10 that are poised to take your selling game to the next level. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:05 - FBA Low Inventory Fee Postponed! 06:25 - Increased TikTok Shop Fees 07:12 - Shoppable A+ Content 09:45 - Dietary Supplements 10:51 - Walmart Advertising Updates 13:13 - Join Bradley at the Seller Velocity Conference 14:05 - New Feature Alerts Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Ever dreamt of expanding your Amazon empire internationally with just a few clicks? That’s exactly what we’re unpacking with Jaisal Jivanji from Amazon Canada and Irais Garcia Enriquez from Amazon Mexico in our latest chat. We’re tackling the Remote Fulfillment with FBA program head-on, discussing the seamless process of selling across borders using your US FBA inventory. You’ll find out how this can lead to a significant boost in product visibility and sales in foreign markets, which now includes the vibrant landscape of Brazil. Struggling with keyword research for an international audience? No sweat, because we also dissect how Helium 10’s Magnet tool comes to the rescue, enhancing your targeting prowess. We spill the beans on Bradley’s journey leveraging the program, the automatic translations of listings for local markets, and the nuances of handling images and A+ content across different Amazon platforms. It’s a great episode to watch for logistical insights, from managing shipping times to utilizing Amazon’s metrics, complemented by third-party tools that could be the game-changer you’ve been looking for. Now, let’s talk money. Navigating the currency exchange and pricing strategies can be daunting, but we’re breaking it down to make it practical and straightforward. With Amazon’s handy Build International Listings (BIL) tool and Amazon Currency Converter for Sellers (ACCS), we explain how to keep your pricing strategies smart and your international profits in check, even with fluctuating exchange rates. Say goodbye to pricing headaches and hello to transparent, surprise-free customer experiences in Canada, Mexico, and Brazil. Big thanks to Jaisal and Irais for their expert insights—it’s just what you need to consider taking the plunge into these exciting markets. In episode 547 of the Serious Sellers Podcast, Bradley, Irais, and Jaisal discuss: 00:00 – Amazon Remote Fulfillment Program Discussion 03:45 – Expanding Your Amazon Selling Internationally 09:21 – Cross-Border Fulfillment Eligibility and Shipping 12:32 – International FBA Shipping and Localization 16:56 – Amazon Metrics and Marketplace Expansion 22:12 – International Sales and Tax Considerations 24:59 – Currency Exchange and International Pricing 27:20 – International Price Synchronization Options 32:09 – Amazon Fulfillment in International Markets 36:34 – International Sales Success in Project X 37:15 – Expanding Sales With Remote Fulfillment

Listen in as we welcome Delaney Del Mundo, a veritable goldmine of e-commerce expertise with a rich background from Walmart to the pulsing beat of TikTok Shop and the competitive arena of Amazon. Our conversation traverses her journey from the sunny streets of Los Angeles to the pioneering days at Walmart.com post their Jet acquisition. Delaney is now the Director of the Amazon strategy team at Vendo, where she masterfully balances profit and loss management, SEO support, and listing optimization. As we explore her current role, you’ll discover the ins and outs of her approach to fostering brand success across diverse marketplaces. Tune in to hear Delaney shed light on the complexities of affiliate networks and content-creator partnerships that can make or break a brand’s profitability. With the ever-evolving landscape of e-commerce, we tackle TikTok Shop’s growing influence on content strategies, emphasizing the critical shift from keywords to engagement. Delaney also provides valuable insights into Amazon’s new inventory fees, offering strategic advice for navigating these changes without sacrificing the bottom line. The conversation pivots to a holistic view of business health, focusing on the vital lifetime value to customer acquisition cost ratio. In our discussion, Delaney takes us through the intricate process of using Amazon’s Search Query Performance, revealing how strategic analysis can lead to improved visibility and sales. By leveraging tools like Helium 10’s Cerebro and Market Tracker 360 for competitor analysis tools, she unveils techniques to stay ahead in the competitive e-commerce landscape. Delaney’s enthusiasm for these tools’ potential to revolutionize market analysis and her anticipation for future enhancements are infectious. Whether you’re a seasoned seller or just starting, this episode is packed with strategies to propel your brand forward in the dynamic world of selling on Amazon. In episode 544 of the Serious Sellers Podcast, Bradley and Delaney discuss: 00:00 – Strategies for E-Commerce Success 04:14 – Strategic Amazon Management and Planning 10:32 – Walmart Marketplace vs. Walmart Stores 13:09 – E-Commerce Strategies and Amazon Inventory Fees 20:58 – Search Query Performance for Sellers 21:09 – Search Query Optimization and Market Analysis 26:16 – Market Analysis Tools and Travel Tales 28:04 – Utilizing Time Tracker for Competitive Advantage 32:00 – Maximizing Brand Visibility and Cross-Sales 36:05 – Upcoming Event in Manila

Join us as we unpack the latest buzz in the Amazon and Walmart world, from their exciting announcement of their conferences to TikTok Shop's strategic enhancements amidst shutdown rumors. We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Mark your calendar—Amazon Accelerate, our fifth annual selling partner conference, is returning to Seattle from September 17 to 19, 2024! https://sell.amazon.com/blog/announcements/amazon-accelerate-2024-save-the-date With a Ban Looming, TikTok Pushes Forward with New Commerce Features https://www.retailtouchpoints.com/topics/digital-commerce/with-a-ban-looming-tiktok-pushes-forward-with-new-commerce-features Walmart replaces plastic e-commerce envelopes with recyclable paper https://www.greenbiz.com/article/walmart-replaces-plastic-e-commerce-envelopes-recyclable-paper Walmart Seller Summit 2024 Announcement https://www.walmartmarketplacesellersummit.com/ Switching gears, we talk about how you can get discounts on your Helium 10 membership with the refer a friend feature. We also share a handy tip on leveraging historical search data to capitalize on seasonal trends, proving that strategic advertising on low-volume keywords can give sellers an edge before peak season hits. So, join us for a riveting exploration of these developments and take away actionable strategies to enhance your Amazon and Walmart selling journey. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:41 - Amazon Accelerate Dates 01:45 - TikTok Shop New Features 03:58 - Walmart Replaces Plastic with Paper 05:02 - Walmart Seller Summit 06:23 - Helium 10 Refer a Friend 07:25 - Pro Training Tip: Historical Ranks And Search Volume Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Could Amazon's reign be waning as headlines buzz about a shrinking user base? We're slicing through the noise to bring you the real score on Amazon versus Temu. This and more on today’s episode! Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Down By 2.6 Million Users, Amazon Could Keep Losing Customers To Temu https://www.forbes.com/sites/petercohan/2024/03/21/down-by-26-million-users-amazon-could-keep-losing-customers-to-temu/ Sellers who use FBA Donations now have access to donation certificates https://sell.amazon.com/blog/announcements/fba-donation-certificate Walmart's Beauty Aisle Blooms With New Products, Bigger Savings https://corporate.walmart.com/news/2024/03/27/walmarts-beauty-aisle-blooms-with-new-products-bigger-savings Amazon’s latest Brand Protection Report: How we’re cracking down on counterfeit products https://www.aboutamazon.com/news/policy-news-views/amazon-brand-protection-report-2023-counterfeit-products Amazon will have to publish an ads library in EU after all https://techcrunch.com/2024/03/27/amazon-dsa-ads-library-cjeu/ If you're wondering about details on the Amazon Remote Fulfillment with FBA program, I should say formally the program formerly known as NARF. Let’s dive into the details on how you can be selling in the Amazon US marketplace and then, with a click of a button, start selling in Canada, Mexico and now even Brazil. Make sure to check this episode out. For savvy Amazon sellers looking to stay ahead of the curve, this episode is packed with insights on the latest features from Helium 10. Discover how 'most clicked' labels and the X-Ray Chrome extension can enhance your competitive analysis and advertising strategy. Plus, Carrie shares the good news for Helium 10 Platinum members who now have access to the ABA top search terms tool. Whether you're a new listener or a seasoned veteran seller, this episode promises to arm you with the knowledge and tools to refine your product strategies and make informed decisions in the bustling marketplace of Amazon and Walmart. In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:52 - Temu Up Amazon Down? 03:06 - FBA Donations 05:25 - Walmart Beauty 07:07 - Amazon Brand Protection 08:51 - Amazon Ads Library 09:48 - SSP #547 - Amazon Remote Fulfillment with FBA Program 10:50 - New Feature Alerts 15:24 - Pro Training Tip: ABA Top Search Terms For Platinum Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Unlock the full potential of your Amazon advertising efforts with the expertise of PPC maestro Destaney Wishon of BTR Media, who brings a wealth of knowledge to our illuminating discussion on Amazon PPC strategies. Listen as we dissect the limitations of relying solely on ACoS metrics, advocate for sales volume and profitability harmony, and delve into her firsthand experiences with Helium 10’s powerhouse Amazon PPC tool, Adtomic. The conversation takes a turn into the synergy of PPC and organic ranking approaches, providing you with actionable insights to enhance your ad campaigns and achieve success in the Amazon marketplace. Get ready to navigate the tricky waters of Amazon PPC campaigns for non-repeat purchase products, where we tackle the tactical acceptance of losses to build organic rank and the criticality of budget allocation for long-term gains. The episode is packed with rich strategies, including leveraging Amazon’s Search Query Performance reports and optimizing bids with precision. Discover the art of juggling multiple product variants in PPC and the effectiveness of single keyword campaigns, all while managing to maintain a robust presence in a competitive niche market, like supplements. Our TACoS Tuesday program culminates in a robust discussion on keyword match types, revealing how exact and phrase matches can coexist without cannibalizing each other’s potential. Destaney shares her valuable insights on sponsored brand video ads, the finesse of managing bids outside of Amazon’s console, and the tactics for handling unprofitable long-tail search terms. From the strategic considerations for small-budget brands to the nuances of keyword research and Amazon PPC tips for new sellers, this podcast episode is a great resource for anyone looking to elevate their Amazon advertising game and carve out their brand’s success. In episode 545 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 – Amazon PPC Strategy Q&A With Destaney 02:44 – Understanding PPC Strategy and Metrics 06:06 – Custom Bidding Rules in Adtomic 10:00 – Amazon’s Impact on Organic Ranking 13:08 – Establishing Product With Profitable Keywords 16:11 – Maximizing Amazon Product Visibility 19:24 – Controlling Bids for Amazon Search Results 21:05 – Amazon Advertising Strategy and Optimization 23:39 – Day Parting Strategies on Amazon 25:22 – Amazon PPC Strategy and Keyword Research 26:47 – Amazon Seller Strategy and Consumer Behavior 30:25 – Improving Product Visibility on Amazon 35:56 – More Amazon PPC Strategy and Tips 42:18 – Understanding Amazon Suggested Bids

Are you a North American seller interested in expanding to Amazon Europe, or maybe vice versa? In this episode, Bradley went to Germany to interview in-person two experts on this topic. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq Join us on this episode, as we sit down with Jerome de Guigne, a seasoned expert in international business and Amazon marketplace strategies. We take a trip across Jerome's impressive business career, which stretches from France to Luxembourg, and uncover the crucial steps he took to carve a niche in the world of Amazon. Listen in as Jerome lays out the intricate process of aiding brands in scaling their operations and mastering the art of value creation on this global platform. This conversation also welcomes Jacob McQuoid from Avask and throws light on the hurdles U.S. companies face when stretching their commercial footprint to European shores, such as VAT intricacies, regulatory hoops, and the ever-present language barriers. But it's not a one-way street; European entities eyeing the U.S. market have their fair share of VAT tax complexity to navigate. We bring in perspectives from professionals at firms like Avask and explore tools like Pacvue and Helium 10, providing a lot of insights for Amazon brands planning to cross these transatlantic bridges. Finally, we touch upon the wisdom of starting small and testing the waters when it comes to international expansion. This approach allows businesses to minimize risks and optimize for market receptivity, a strategy underscored by the shared knowledge from this episode. So whether you're an experienced Amazon seller or new to this realm, this episode is packed with invaluable advice and strategies for taking your Amazon business to new international heights. In episode 543 of the Serious Sellers Podcast, Bradley, Jerome, and Jacob discuss: 00:01 - Expanding Amazon Sales With European Experts 02:49 - Value Creation Through Amazon Specialization 06:45 - International Expansion Strategies for Amazon Sellers 09:25 - IRS and European Tax Authority Comparison 16:51 - Navigating International Business and Online Presence 20:10 - Navigating VAT and E-Commerce Expansion 22:38 - Understanding VAT for American Sellers 29:39 - US Sellers' VAT Number in Europe 31:08 - Comparing Import Tariffs 35:24 - Starting Small for Market Testing Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

In this episode, we've got two best friends from elementary school who linked up as adults and started a matcha brand and Amazon business that now makes millions of dollars a year. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq They say the best businesses are built on the foundations of friendship, and that’s exactly what Samuel Loo and Singchuen Chiam, childhood pals, prove with their journey from elementary school to dominating the matcha scene on Amazon. Their tale is not just about the green goodness of matcha but a story of two friends who took divergent paths—law and business—only to converge into a powerhouse duo. With Sam’s sharp legal acumen and Sing’s Alibaba experience finesse, they’ve brewed up Naoki Matcha, a brand that resonates with quality and customer delight, nurturing it from a side hustle to a multi-million dollar success. Our conversation steers through the meticulous craft of standing out in a saturated market, with Sam and Sing revealing their three-year grind to perfecting their matcha blend. They share the trials of juggling full-time jobs while planting the seeds for Naoki Matcha, a testament to their enduring patience and entrepreneurial spirit. Their business acumen shines as they discuss the potency of Amazon PPC in propelling their revenue growth, and the strategic decision to maintain a premium on their product—ensuring Naoki Matcha is not just another tea on the shelf, but a premium experience for the discerning consumer. As we wrap up, the future of Naoki Matcha gleams with potential, from its lean operational approach to its plans for product diversification and international expansion. Their story isn’t just an inspiration for Amazon FBA sellers and matcha aficionados but to anyone with entrepreneurial dreams, demonstrating that with the right blend of passion and strategy, even the smallest idea can grow into a thriving E-commerce empire. Join us as we toast to the success of Sam and Sing, and keep an eye on your social media feeds—you might just catch the upcoming viral sensation of Bradley Sutton’s matcha flan! In episode 542 of the Serious Sellers Podcast, Bradley, Samuel, and Singchuen discuss: 00:00 – Childhood Friends Start Successful Matcha Business 08:35 – Exploring Opportunities With Macha Tea 11:33 – Journey to Success 14:50 – Product Growth From Gradual to Significant 20:46 – Brand Growth Through Market Analysis 21:26 – Strategic Growth of Naoki Matcha Brand 24:37 – Matcha Market Segmentation and Competition 28:56 – Success in their Amazon Business 30:15 – Amazon PPC Advertising Strategy Effectiveness 33:37 – Matcha Success Story and Plans For Future Growth ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Spring into action as we dissect the latest buzzing news like Amazon's Big Spring Sale, You can use Amazon AI to create your listings, and FTC is sinking its teeth into Amazon's new seller fees. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon’s new Big Spring Sale is coming March 20-25—here’s everything you need to know to shop deals on spring essentials https://www.aboutamazon.com/news/retail/amazon-big-spring-sale-faq Amazon now lets sellers create listings through a URL by using AI https://techcrunch.com/2024/03/13/amazon-now-lets-sellers-create-listings-through-a-url-by-using-ai/ Exclusive: The FTC is probing Amazon’s new controversial fees in its $140 billion seller business https://fortune.com/2024/03/08/ftc-amazon-seller-fees-inbound-placement-low-inventory-antitrust/ Everything you need to know about Amazon Business, one of Amazon’s fastest-growing ventures https://www.aboutamazon.com/news/company-news/what-is-amazon-business NEW Store Spotlight format - Custom Image links to store subpages!! https://www.linkedin.com/feed/update/urn:li:activity:7173438505535176704/?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7173438505535176704%29 Also on the docket is Kevin King's upcoming free live strategy webinar which promises to be an invaluable resource for Amazon sellers of all levels. Discover new earning avenues with Helium 10, and get the scoop on the expanded day-parting schedules for ads that could change how you place your ads based on time-of-day performance data. Plus our training tips of the week talk about how to use the Helium 10 Profits tool’s Expenses tab and the Inventory Heat Maps tool. Don't miss out on these insights that could make all the difference to your e-commerce success. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:56 - Amazon Big Spring Sale 02:20 - Amazon AI Listing Tool 03:24 - FTC Investigating Fees 04:44 - 2 Factor Sign On 05:35 - Amazon Business 06:53 - New AD Type 07:34 - Meltable Inventory 08:31 - Live Webinar with Kevin King - http://h10.me/kevinkinglive 09:32 - New Feature Alerts 13:15 - Pro Training Tip: Profits Expenses Tab & Inventory Heat Maps Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Ever feel like you’re playing a game of chess with the Amazon algorithm, constantly striving for that checkmate which is a perfectly optimized Amazon listing? We’re peeling back the curtain on the new secret weapon that the Listing Builder by Helium 10 has that could give you that winning edge on the Amazon battlefield. Prepare to be armed with knowledge as we take you through a live optimization of the Project X “coffin shelf” listing, dissecting the art of keyword research to uncover those high-traffic phrases that could propel your product to page one of the marketplace. Marinate your brain in the sauce of Amazon seller strategies as we stir in the nuances of listing optimization and the significance of performance scores to outsmart your competition. The Helium 10 score may not be part of Amazon’s official playbook, but it’s a valuable benchmark we explain in detail, showing you how to leverage different types of keyword matches to boost that all-important performance score. And it doesn’t stop there; we dive deeper, sharing actionable tips on how to strategically position those keywords for maximum impact, ensuring your listing is as tantalizing to Amazon’s search algorithm as it is to potential buyers inside the online shopping platform. In episode 541 of the Serious Sellers Podcast, Bradley discusses: 00:00 – Optimizing Amazon Listings With Helium 10 07:11 – Keyword Analysis for Listing Optimization 14:17 – Amazon Listing Optimization Ranking Score 22:43 – Optimizing Keywords and Phrases on Amazon 25:26 – Analyzing Title Density for Ranking

Join us as we explore the intricate art of keyword research with Jason Mclellan, the mastermind behind Vitacup’s impressive $20 million e-commerce achievement. This episode is a great resource for anyone looking to enhance their Amazon selling skills, where we unravel sophisticated strategies to optimize your Amazon product’s online presence. With tools like Helium 10, Amazon’s Brand Analytics, and Product Opportunity Explorer at our disposal, we dissect the methodologies that lead to keyword research excellence, pinpoint niche markets, and boost your brand’s visibility. This is not just another chat about keywords—it’s an immersive experience of how big sellers operate their Amazon business. We navigate through the ever-changing landscape of consumer trends, driven by the influence of social media platforms like TikTok, to keep your listings fresh and relevant. Together with Jason, we dissect the strategies that make products rank for the keyword “extra shot coffee” stand out in a crowded space. It’s about refining, optimizing, and capturing the essence of what your customer is looking for, turning clicks into conversions, and conversions into Subscribe and Save loyal customers. Wrapping up the conversation, we dive into actionable insights for harnessing the full potential of keyword strategies on Amazon and Walmart. It’s about more than just being seen—it’s about resonating with your audience. We share how to weave the benefits of your products into descriptions that speak directly to your niche and discuss the significant impact of organic search success on platforms like Amazon. So pour yourself a cup of Rapid Fire Protein Coffee, pull up a chair, and let’s unlock the secrets to catapulting your products to the top of the search results. In episode 540 of the Serious Sellers Podcast, Bradley and Jason discuss: 00:00 – Deep Dive Into Advanced Keyword Research 00:50 – Keyword Research Strategies for E-Commerce Sellers 04:44 – Learning From Successful Amazon Sellers 06:45 – Product Research and Optimization Methodology 07:20 – Product Refinement for Increased Sales 14:38 – Identifying Top Search Terms for Niche 20:37 – Understanding Product Placement Strategies 22:57 – Amazon Keyword Strategy for Coffee Products 24:26 – Amazon Seller Keyword Strategies Training 28:56 – Advanced Keyword Research Strategies for Amazon 34:52 – Top Keywords for Platinum Account Success 40:33 – Keyword Research Strategy Discussion 43:02 – Importance of High Search Volume Keywords 44:27 – Optimizing Amazon Listing for Spanish Keywords

You've probably heard of Solo Stove, which makes almost half a billion dollars annually. Today, we will talk to one of the heads of their Amazon business to see what strategies any Helium 10 user has access to that help them get to this level Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Listen in as Alvaro Lopez from Solo Stove shares this brand’s incredible entrepreneurial journey that began with two brothers with a vision and has since flourished into a significant role in the Amazon, Walmart, and e-commerce landscape. Our conversation paints a picture of how his academic pursuits in international studies set the stage for a career that expertly intersects with the Amazon-selling industry. We also unravel the story behind Solo Stove’s creation by two brothers who dared to dream beyond the confines of their day jobs, skillfully navigating the supply chain from China to North America to deliver a product beloved by outdoor enthusiasts. Join us as we dissect the intricate details of brand strategy and e-commerce optimization for Amazon and Walmart. From the leap of establishing a direct-to-consumer channel to strategic maneuvers post-IPO, our discussion with a global director of marketplaces offers many insights. We dive into the crucial role of consumer obsession and mastery over logistics, and we share invaluable tactics for brand defense on platforms like Amazon. The importance of rich content and keyword optimization to cut through the noise of a saturated marketplace is laid bare, providing a roadmap for e-commerce success. Wrapping up, our chat transitions from the tantalizing secrets of Peruvian chicken to strategic e-commerce maneuvers. We highlight the essential role of high-quality ingredients and cultural heritage in culinary success before shifting to the nuances of effective copywriting and the power of tools like Helium 10’s Cerebro tool. Alvaro emphasizes the significance of localization in global branding and imparts wisdom on the ‘action over perfection’ philosophy that has fueled the growth of many successful brands. This episode is a must-listen for anyone looking to navigate the complex yet rewarding waters of e-commerce with agility and foresight. In episode 538 of the Serious Sellers Podcast, Bradley and Franco discuss: 00:00 – Strategies for Solo Stove’s E-commerce Success 07:58 – Solo Stove’s Brand Defense Strategy In Amazon 09:50 – E-Commerce Brand Strategy and Optimization 12:05 – Strategies for Brand Protection 15:01 – Emotional Branding in Marketplace Selling 18:56 – Marketplace Performance Analysis and Expansion 20:21 – Expanding Sales Channels and Branding Strategies 25:57 – Peruvian Chicken’s Secret & Other E-Commerce Strategies

Our latest episode takes you on a whirlwind tour of e-commerce's latest buzzing news from TikTok Shop listings making waves in Google Shopping results to Amazon's innovative leap that transforms Posts into Sponsored Brand Ads. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop listings are surfacing on Google Shopping https://www.modernretail.co/technology/tiktok-shop-listings-are-surfacing-on-google-shopping/ New Feature: Now advertisers can convert high-performing Posts into Sponsored Brand Ads. https://www.linkedin.com/feed/update/urn:li:activity:7166461642057142272/ Chinese TikTok experts are teaching Americans how to sell https://restofworld.org/2024/china-livestream-studios-train-tiktok-influencers-in-us/ Top Amazon aggregator Thrasio files for bankruptcy https://www.cnbc.com/2024/02/28/top-amazon-aggregator-thrasio-files-for-bankruptcy.html Monthly Fees May Be Coming to Etsy https://www.ecommercebytes.com/2024/02/25/monthly-fees-may-be-coming-to-etsy/ The episode continues to buzz with discussions around the benefits of the Helium 10 Elite program, including expert training and exclusive networking events. Plus, don't miss out on the insider scoop about Helium 10's new feature enabling price adjustments directly from the Insights Dashboard. We also encourage our community of Spanish and German speakers to connect through upcoming networking calls, ensuring a global touch to our Amazon selling conversation. Tune in for these fascinating updates and more, as we provide sellers with the tools and knowledge to thrive in the ever-evolving world of online commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:10 - TikTok Shop On Google 02:47 - Amazon Posts to Sponsored Brand Ads 03:50 - TikTok Live Streaming 07:46 - Thrasio Bankrupt 09:23 - New Etsy Seller Fee? 10:10 - Join Helium 10 Elite 11:06 - Spanish Networking Calls 11:47 - German Networking Calls 12:00 - New Feature Alerts 15:04 - Pro Training Tip: Reverse-Engineer Your Competitor's PPC Strategy Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

In today's episode, let’s talk about strategies that Walmart sellers can utilize to help grow their sales, new metrics made available to sellers, and how you can use them to your advantage. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Have you heard the latest buzz about Walmart’s marketplace? It’s time to tune in as we chat with Michael Lebhar of SellCord, the brain behind the surge in sales for countless Walmart sellers. Our discussion is packed with strategies and insights, from exploring the alluring incentives for new sellers to the secrets of wielding the latest metrics to skyrocket your sales. Imagine mastering the art of ad automation or creating a brand shop that takes your visibility to new heights; that’s exactly what we’re unpacking in this episode. Michael and Carrie dissect Helium 10’s Adtomic and its advanced features, designed to empower Walmart sellers with precision ad management. We’re also sizing up the impact of Walmart Brand Shops on your sales figures. The conversation then shifts gears to the nitty-gritty of search engine marketing (SEM) and how Walmart’s beta coupon program is shaking up the game – a potential goldmine for engaging customers. But wait, there’s more! Are your listings primed to pull in buyers, or could they use a tactical tweak? We’re laying out a blueprint to boost your presence and sales on Walmart’s marketplace, emphasizing the vital role of high-converting keywords and how Walmart’s Fulfillment Services (WFS) and flash deals can be your ace in the hole. We wrap up by dishing out pro tips on navigating Walmart’s evolving landscape, from optimizing product categories for approval to the influence of title density on your Walmart listing’s performance. Walmart sellers, buckle up – this episode is your roadmap to conquering Walmart’s bustling bazaar. In episode 537 of the Serious Sellers Podcast, Carrie and Michael discuss: 00:00 – Selling on Walmart With Helium 10 00:56 – Winning with Walmart Wednesday: Incentives for New Sellers 03:15 – New Features for Walmart Sellers 04:47 – Walmart Seller Center Updates and Strategies 07:05 – Walmart Brand Shops and Marketing Strategies 08:17 – Success of Search Engine Marketing Strategy 11:28 – Strategies for Boosting Walmart Sales 13:35 – Boosting Sales Strategies on Walmart 14:49 – Optimizing Walmart Marketplace Sales Strategies 19:30 – Effective Keyword Campaign Strategies 21:43 – Walmart Strategies and Tips for Sellers 23:48 – Amazon Seller Approval Guidelines Update 28:53 – Optimizing Walmart Listings for Success

In this episode, we've got a listener-favorite guest back to tell us how she came close to having to shut down her E-commerce business because she wasn't looking at the right metrics. We talked about how she saved her company and grew it. Listen to the Serious Sellers Podcast on your favorite platform: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Cara Sayer’s entrepreneurial spirit shines brighter than ever as she recounts her nail-biting journey from the brink of closure to soaring profits. Her candid discussion with us offers a lot of wisdom on the critical importance of keeping a keen eye on business metrics. As an e-commerce maven, she underpins the conversation with her own blunders and breakthroughs, ensuring that our listeners can sidestep the pitfalls and replicate her success. And for those with a penchant for cultural quirks, our banter in British slang adds a hearty dash of charm to the mix. Our talk takes an exciting turn when we unlock the secrets to mastering keyword research and making data-led decisions that skyrocket sales. Cara and Bradley dissect how tools like Helium 10 can revolutionize product listings and why a stale strategy could be your downfall. We also unravel the complex web of inventory management and the savvy approach to just-in-time shipping, a must-know for Amazon sellers looking to conquer international markets. Plus, don’t miss our exploration of the monumental impact that solid branding has on weathering the competitive storm and securing consumer trust. Wrapping things up, we navigate the art of standing out in Amazon’s vast marketplace. Cara shares her playbook on crafting a unique narrative and engaging brand backstory that can mean the difference between blending in and breaking through. We spotlight the strategic edge of maintaining your website for direct consumer rapport and a sneak peek at new products. With a nod to the upcoming changes in EU regulations and the significance of a diversified sales approach, this episode is jam-packed with actionable insights. And as we close, Cara and Bradley reflected on the delicate dance of work-life balance, ensuring our listeners remember the heartbeat behind the hustle. In episode 536 of the Serious Sellers Podcast, Bradley and Cara discuss: 00:00 – Reviving and Growing a Struggling Amazon Business 02:53 – Origins of Common UK English Phrases 07:59 – Amazon SKU Economics and Tracking Sales 11:05 – Keyword Optimization for Sales Growth 14:45 – The Importance of Branding in Business 16:29 – Brand Marketing on Amazon 20:17 – The Benefit of Having a Website 28:29 – Favorite Helium 10 Tool 28:43 – Selling Tips for Amazon 30:42 – Importance of Websites Beyond Amazon

Listen in as we explore the latest buzz in Amazon and Walmart, with a particular focus on Amazon's new virtual bundles update, Walmart’s latest sales report, and multiple Helium 10 new feature releases in a week! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Walmart grows online sales in Q4, agrees to acquire Vizio https://www.digitalcommerce360.com/article/walmart-online-sales/ Advertise Audible titles with Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/advertise-audible-titles-with-sponsored-brands/ Rev up your digital sales engine with the latest tools and techniques featured in this episode. We're talking about Helium 10's releasing a lot of new features in one week! Get the lowdown on enhancing your product visibility with Keyword Tracker's new packs, and learn how to optimize your listings with the newly improved Listing Builder. And for those with an eye for analytics, we'll guide you on customizing your product insights dashboard using tags for a laser-focused approach to product performance. Lastly, our training tip of the week features Carrie as she shows us how you can use groups inside the Helium 10 Insights Dashboard. It's a powerhouse episode packed with insider tips and actionable strategies, so tune in and transform the way you navigate selling on Amazon and Walmart! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:02 - Amazon Virtual Bundle Update 04:34 - Walmart Sales Up 06:22 - Audible Sponsored Brand 07:23 - Follow Helium 10 On TikTok 08:24 - New Feature Alerts 08:44 - Keyword Tracker 10:35 - Listing Builder 12:03 - Custom Dashboard 12:57 - All Marketplaces Button 14:00 - Black Box for Amazon Brazil 15:37 - Pro Training Tip: Insights Dashboard Groups Feature Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

In this episode, we talk about a variety of different things related to Amazon PPC like how to do keyword research, setting up your campaigns, recommendations for launching, and what kind of key metrics to look out for. Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Ever felt like you’re just one PPC secret away from skyrocketing your Amazon or Walmart sales? Madalina from eComcy joins us on this month’s TACoS Tuesday program to lift the veil on advanced advertising tactics that could very well be your game-changer. From initiating precise exact-match campaigns to harnessing the untapped potential of broad match types, we cover the A-Z of creating a strategy that not only speaks to your product’s strengths but also steals the spotlight from your competitors. Using Helium 10 tools like Cerebro and Magnet, Madalina walks us through the art of strategic competitive analysis, ensuring your keyword lists are as refined as they are effective. Bid management can often feel like walking a tightrope, but with insights from our guest expert and the aid of Adtomic, we transform this balancing act into a calculated dance of numbers and intuition. Discover how the blend of automated suggestions and manual adjustments can refine your campaigns to an unparalleled level of precision. Madalina doesn’t stop there—she dissects the significance of match types, niche-specific benchmarks, and the pivotal role they play in the fluctuating realm of click-through and conversion rates. Wrapping up, we look into the crystal ball of keyword volumes and campaign management, offering a blueprint for structuring your campaigns so that they work smarter, not harder. Whether you’re dealing with keywords that command their own stage or those that perform better in an ensemble, Madalina’s methodical approach to campaign structure ensures you’ll stay in control while maximizing efficiency. As an added bonus, we touch on the experiences of Walmart sellers, inviting a broader discussion on the adaptability of these strategies across platforms. Tune in for a wealth of knowledge that’s sure to give your Amazon PPC efforts that extra edge. In episode 535 of the Serious Sellers Podcast, Shivali and Madalina discuss: 00:00 – PPC Strategies and Campaign Optimization 02:21 – eComcy’s Approach to PPC Campaigns 08:21 – Strategies for Launching PPC Campaigns 12:29 – Relative Rank Filters and Adjusting Strategy 13:32 – Improve Amazon Rank and PPC Campaigns 20:38 – Advertising Strategies for Amazon Sellers 23:11 – Advertise With General Category Terms 26:31 – Considering State-Specific Strategies for Sales 31:29 – Using Free Retail Space and Placements

In this episode, we talk to the former Amazon advertising manager of Lego about what he's learned from one of the largest companies in the world, to running his own private label brand, to now running an agency and all that we can apply to our own businesses. Listen to the Serious Sellers Podcast on your favorite platform: ► https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq ✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup Stepping away from the comfort of a well-established brand like Lego, Silas has steered his career ship through the tumultuous waters of entrepreneurship and surfaced with a lot of insights. From launching a private label brand on Amazon to the helm of his own agency, his narrative is rich with the lessons of building businesses from scratch, the significance of co-founder synergy, and the hard truths of partnership pitfalls. Silas’ story is a testament to the resilience and adaptability required in today’s e-commerce oceans, and he doesn’t shy away from sharing the gritty details. Tuning into the finer points of Amazon PPC, we navigate the complexities of keyword strategies with the precision of a Lego master builder. The conversation traverses from Lego’s expansive strategies to the necessity of adaptability in the private label and agency landscapes, where budget constraints demand a more tactical approach. Silas introduces us to his innovative keyword categorization, a strategy that has revolutionized advertising efficiency for businesses big and small. He even lets us peek into his toolbox, showcasing how tools like Helium 10 are not just for the giants but are instrumental for anyone looking to make a mark on Amazon and Walmart. But it’s not all about keywords and conversion rates; there’s a heartbeat to Silas’ story that underscores the importance of mental health and personal fulfillment. He shares a candid account of his own struggles and triumphs, reminding us that well-being is inextricably linked to professional success. The birth of Copenhagen Commerce and the value of connections made through podcasting and networking events narrate a journey of rediscovery. It’s a compelling reminder of the power that lies in human connections and prioritizing what truly matters – a lesson that resonates with all of us, whether we’re building block by block or keyword by keyword. In episode 534 of the Serious Sellers Podcast, Bradley and Silas discuss: 00:00 – Silas On Lessons From Lego to Amazon Private Label 02:17 – Advertising and Retail Management Career 08:31 – Optimizing Keyword Strategies for Success 11:57 – Lego’s ASIN Grabber and Enterprise 18:48 – Negative View on Mental Health 19:48 – Starting a New Agency, Finding Fulfillment 27:20 – Amazon Keyword Research Strategies and Tools 28:39 – Building a Consistent Ranking System 30:55 – Favorite Helium 10 Tool 32:25 – The Power of Networking at Events