Amazon Brand Building, Celebrity Partnerships & More! | SSP #558
In this episode, Janelle Page is back on the show to talk about how she’s working with a lot of celebrities and YouTubers to launch brands and all her best brand-building strategies.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Have you ever wondered what it takes to build a brand that thrives in the crowded e-commerce marketplace? Janelle Page, a brand-building expert, joins us today to unfold the strategies behind her success. She's the mastermind who's been turning heads with her product launches, teaming with celebrities and YouTubers to elevate brands to unprecedented levels. Janelle breaks down the art of weaving brand identity and storytelling into products that not only look good but solve real-world problems. From stylish protective eyewear to celebrity-backed health supplements, tune in to learn how Janelle's approach is revolutionizing the industry.
When it comes to spreading the word about a brand, influencer marketing is the game-changer. In this episode, we dissect how to navigate through this landscape, striking genuine partnerships and leveraging platforms like TikTok and Amazon to maintain brand momentum. We get into the nitty-gritty of budgeting for influencer campaigns, the secret sauce of engaging organically with online communities, and the savvy of paid advertising to funnel traffic. Whether you've got a hefty budget to play with or you're scrappy and bootstrapping your way up, this episode is packed with actionable insights to help your brand shine.
Beyond the confines of Amazon lies a vast expanse of e-commerce potential waiting to be tapped. This episode paints the transformative journey of Dolce Foglia, a brand that's soaring by mastering a clever blend of SEO and influencer marketing, with a strong B2B backbone. Janelle shares the blueprint for expanding into international marketplaces and prepping for the future of global online trade. If you're eager to discover the next chapter in your brand's story or just love a good entrepreneurial success tale, this heart-to-heart is your front-row ticket to inspiration.
In episode 558 of the Serious Sellers Podcast, Bradley and Janelle discuss:
00:00 - Brand Building Strategies With Janelle
01:18 - Entrepreneurial Success and Brand Partnerships
08:36 - Influencer Marketing Strategies and Tips
15:27 - Choosing the Best Marketplaces for Launch
16:35 - Maximizing Sales With Amazon and Shopify
22:57 - Building Brands Through Storytelling
25:52 - Product Launch Strategy Without Revealing Secrets
31:34 - Expanding E-Commerce Success Beyond Amazon
31:58 - Expanding Amazon Brand Into Other Marketplaces
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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How To Find Potential Products with Opportunity To Sell | Black Box Pro Training
Are you looking to find your first or next Amazon product to sell? In this quick video, learn a fast strategy to help with your Amazon product hunting needs. Learn how to use Helium 10 Black Box Products in order to find where hidden opportunity might be.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon South Africa Launch and INFORM Act Re-Verification Required | Helium 10 Weekly Buzz 5/9/24
Venture into the buzzing world of e-commerce with us as Amazon broadens its horizons, launching marketplaces in South Africa and Ireland!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon launches Amazon.co.za in South Africa
https://www.aboutamazon.com/news/retail/amazon-south-africa
Amazon announces the launch of Amazon.ie in Ireland in 2025
https://www.aboutamazon.com/news/retail/amazon-ireland-store-launch
It’s getting harder to avoid commercials: Amazon joins other streamers with 'pause ads'
https://www.usatoday.com/story/money/2024/05/08/amazon-prime-video-pause-ads/73614614007/
Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu
https://www.theverge.com/2024/5/8/24152172/walmart-disney-plus-hulu-targeted-ads
Amazon Marketing Cloud now supports offline sales insights
https://advertising.amazon.com/en-us/resources/whats-new/amazon-marketing-cloud-now-supports-offline-sales-insights/
Starting in March 2024, Amazon began rolling out a new experience designed to make it simple for sellers to comply with certification requirements related to the US INFORM Consumers Act. Now, starting in May 2024, if you have 200 or more transactions or $5,000 or more in revenues during a continuous 12-month period, you may receive a formal notification to review and certify that your business information is correct. However, you do not need to wait to receive the formal notification and can take action now to avoid the risk of account deactivation later which could affect your upcoming sales events.
The episode continues with a must-attend call to action for all sellers aiming to refine their competitive edge: the Elite Workshop in Madrid, Spain. We've got an impressive lineup of speakers who will share invaluable insights on strategies for success on Amazon and Walmart. Tune in for Bradley’s tips on harnessing Helium 10's Insights Dashboard for effortless competitor tracking, covering everything from pricing to sales and keywords. And don't miss out on the discussion about the critical role of click-through rates versus conversion rates, using Helium 10’s Chrome Extension with Amazon Brand Analytics data to illustrate why attracting clicks is only half the battle in e-commerce. Discover the power of coupling high clicks with strong conversions, ensuring your products don't just catch the eye but also seal the deal.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:45 - Amazon South Africa Launch
01:50 - Amazon Ireland
03:37 - Prime Video Ad Update
05:52 - Walmart Video Ads
07:34 - AMC Update
08:33 - INFORM Act 2024
10:42 - UPS Ground Saver
11:34 - Instagram Integration
12:45 - Seller Workshop In Madrid, Spain
13:42 - Pro Training Tip: Competitor Tracking Using Helium 10
#helium10weeklybuzz #amazonsouthafrica #informact2024
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Black Box - Introduction and Overview | Pro Training
Helium 10 Black Box is the largest database of Amazon products in the world, outside of Amazon itself with well over 2 billion products and over 100 million keywords. Get an overview of this Amazon Product research tool in this video so that you can see which tools can help you find your first or next product to sell on Amazon.
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Two Expats Turn Amazon Side Hustle into a Booming Business | SSP #557
In this episode, we've got a couple of expats from the UK who met in Spain. They launched an Amazon business projected to make about two million dollars this year. We're going to talk about some of their unique strategies, such as sourcing products in the USA.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Join us as we explore the incredible journey of Tom and Alex of Honest FBA, two UK expats who have made a name for themselves as Amazon entrepreneurs in the sunny climes of Spain. They've successfully launched a booming business that's on track to hit a remarkable two million dollars in sales. Throughout our conversation, these innovative thinkers share their personal experiences, from their individual paths to Barcelona, where their paths crossed, to the strategies that propelled their Amazon venture to new heights. They offer valuable insights into the world of e-commerce, including a glimpse into Tom's previous venture organizing bachelor parties and how they've navigated the complexities of Brexit as UK citizens abroad.
Listen in as these entrepreneurial spirits delve into the nuts and bolts of their business, from an inflatable games venture to a travel brand that was smartly sidestepped just before the pandemic. Discover how they succeeded in the pet space within the Amazon US market, generating impressive sales figures and expanding into content creation with a YouTube channel and coaching course. They provide actionable advice on inventory management and product innovation, recounting both their victories and hiccups, such as a costly inventory dimension miscalculation, while emphasizing the importance of adapting and reinvesting in the face of product failures.
The episode wraps up with a forward-looking discussion on brand building and the intricacies of scaling a significant e-commerce brand. Our guests highlight the vital role of a strong brand presence, not just on Amazon but across multiple channels, and the use of external marketing efforts to drive growth. They also tease an upcoming London event and a future Helium 10 event in Spain, marking milestones and networking opportunities that promise to inspire and connect like-minded entrepreneurs. So whether you're an established seller or just starting out, tune in for an engaging session brimming with lessons and strategies to elevate your e-commerce game.
In episode 557 of the Serious Sellers Podcast, Bradley, Alex, and Tom discuss:
00:00 - Expat Entrepreneurs Launch Amazon Business
05:34 - From Lockdown to Seven Figures
07:11 - Amazon Entrepreneur Journey and Strategies
09:41 - Growth in Annual Sales Performance
14:32 - Amazon Sellers Discuss Product Success
14:49 - Branding and Supply Chain Success
19:12 - Thinking Outside the Box With Subscriptions
24:13 - E-Commerce Brand Building Strategies
26:40 - Amazon Event in London With Sponsorship
31:46 - International Event Plans and Goals
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Crafting Your Amazon Listing for SEO | SSP #556
Ever felt like you’ve hit a wall with your Amazon listings, unsure how to climb the ranks? Our latest episode is the secret weapon you’ve been searching for! We dive into Helium 10’s Listing Builder, a tool that’s changing the game for sellers by revealing how to prioritize keywords using the new Competitor Performance Score. Picture your products climbing Amazon’s search results as we dissect the art of optimizing listings with advanced strategies that include leveraging root keywords and their variations. And for those moments when words fail you, discover how Listing Builder’s AI feature can effortlessly craft captivating product descriptions.
The battlefield of Amazon is won through intelligence, and we’re not talking about IQ. In this tactical session, Bradley pulls back the curtain on importing and scrutinizing your current listings against the competition. We navigate the listing analysis section, showcasing how to pinpoint underutilized keywords that could be your secret ammunition for visibility. Imagine transforming your product images with the touch of a button through the AI image generator feature, leaving your competitors wondering how you do it. This chapter isn’t just about throwing in keywords; it’s about strategic placement and analysis that propel your listings to new heights.
Closing out, our journey with our Project X products illustrates how to optimize listings with finesse, responding in real-time to questions about differentiation and opportunity keywords. If you’ve ever second-guessed which Helium 10 membership fits you best on your journey, or how to sync listings without a hiccup, you’ll find your answers here. We wrap up with an arsenal of tips and tricks, from saving and restoring previous listings to pinpointing those elusive low competition, high demand products. It’s not just about listing; it’s about dominating—let’s get your products the spotlight they deserve.
In episode 556 of the Serious Sellers Podcast, Bradley talks about:
00:00 – Listing Optimization Training and Q&A
02:57 – Keyword Optimization Strategy Simplified
07:46 – Optimizing Existing Listings Against Competitors
16:14 – Amazon Listing Optimization Strategies
16:50 – Understanding Opportunity Keywords in Cerebro
26:58 – Amazon Review Request Guidelines
27:53 – Amazon Selling Tips and Strategies
29:57 – Optimal Title Length for Niche
33:39 – Keyword Stuffing Strategy in Amazon Listings
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Amazon Low Inventory Fee Postponed & 500K TikTok Shop Sellers | Helium 10 Weekly Buzz 5/2/24
In this buzzing episode, let’s dissect the explosive growth of TikTok Shop, Amazon's fresh price discounts dashboard, and talk about Amazon’s new policy update regarding low-inventory fees.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Sr Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
TikTok Shop tops 500,000 US sellers after 2023 e-commerce launch
https://www.scmp.com/tech/tech-trends/article/3261114/tiktok-shop-tops-500000-us-sellers-after-2023-e-commerce-launch
TikTok Shop Marks 500,000+ Merchants in the US
https://www.pymnts.com/news/social-commerce/2024/tiktok-shop-marks-500000-merchants-in-the-us/
Amazon’s latest actions against fake review brokers: Lawsuits against fraudsters target the source of fake reviews
https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers
Amazon Business Celebrates Third Annual Small Business Month with New Immersive Educational Hub and Over $250,000 in Grants
https://press.aboutamazon.com/2024/5/amazon-business-celebrates-third-annual-small-business-month-with-new-immersive-educational-hub-and-over-250-000-in-grants
Amazon issued a new policy update in seller forums regarding low-inventory fees.
Moving from defense to offense in the Amazon marketplace, our conversation shifts to the art of strategic advertising. We lay out how to use sponsored brand and product ads to not only protect your listings but also to proactively stake your claim in new territories. Carrie Miller unpacks the wisdom behind a proactive approach, providing practical advice on employing competitor analysis to your advantage. Together, we outline how to harness these insights for defending against competitors eyeing your listings and for targeting theirs, ensuring that you remain a formidable presence amidst the fierce online selling arena.
In this episode of the Weekly Buzz by Helium 10, Shivali talks about:
00:50 - 500K TikTok Shop Sellers
02:43 - New Amazon Discount Page
04:16 - Amazon Fake Reviews
05:43 - Amazon FedEx Shipping
06:05 - Amazon Grants
06:26 - Low Inventory Fee Postponed
08:26 - Helium 10 New Feature Alerts
10:44 - Training Tip Of The Week
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon Grocery Update, YouTube Shopping, and Amazon Clothing | Helium 10 Weekly Buzz 4/25/24
Could the latest buzzing e-commerce shakeups be a click away from changing how we shop forever? Let’s dissect the thrilling advances in YouTube Shopping, squaring off with TikTok Shop and Amazon's strategic leap into grocery delivery for Prime and EBT users.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
How YouTube Shopping is upping its social commerce competition with TikTok
https://www.modernretail.co/technology/how-youtube-shopping-is-upping-its-social-commerce-competition-with-tiktok/
Online Shoppers Are Starting to See Amazon as a Fashion Destination
https://www.pymnts.com/news/retail/2024/online-shoppers-are-starting-to-see-amazon-as-a-fashion-destination/
TikTok won’t dial back on TikTok Shop content, but it may not matter for time spent
https://www.emarketer.com/content/tiktok-won-t-dial-back-on-tiktok-shop-content-may-not-matter-time-spent
Amazon ends California drone deliveries
https://techcrunch.com/2024/04/22/amazon-ends-california-drone-deliveries/
Strap in for a gear shift with Helium 10's groundbreaking new features aimed at elevating your Amazon selling game. Bradley talked about the Inventory Management overhaul that's set to streamline your operations, whether you're balancing SKUs or toggling between FBA and FBM. Unravel the mysteries of Amazon marketplace SEO with the latest in keyword ranking analytics, and plunge into the Customer Behavior Dashboard that's a lot of actionable insights. Plus, for the data-driven dynamos, Black Box Brand Analytics is now within arm's reach for Platinum members. And, because knowledge is power, I'll guide you through Black Box’s freshest training videos that are sure to sharpen your competitive edge in Amazon product research in 2024.
Lastly, in our Pro Training Tip of this week, Bradley discusses the feature inside Helium 10 that is most slept on. Listen/watch now to learn what it is and transform your approach with these cutting-edge tools and strategies! Thanks for tuning into this episode of the Helium 10 Weekly Buzz.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:45 - Youtube Shopping
02:26 - Amazon Grocery
04:26 - Amazon Clothing Gains
05:51 - TikTok Shop Usage
07:02 - Amazon Brazil
07:40 - Drone Deliveries
08:23 - Helium 10 Elite Workshop In Madrid, Spain
08:54 - Helium 10 New Feature Alerts
15:18 - Pro Training Tip: The Most Slept-On Helium 10 Feature
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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2024 Amazon Product Research Masterclass | SSP #553
In this episode, we're doing a deep dive into product research in 2024 and how to find your first or next product to sell on Amazon, as well as advanced strategies for PPC, Amazon Brand Analytics, and more!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Ever felt like you were just one product away from striking it rich on Amazon? That’s the tantalizing possibility we explore as we dive into the art of Amazon product research using Helium 10’s Blackbox tool. This episode is your compass to navigate the e-commerce landscape, offering a masterclass on seizing those elusive product opportunities that could propel your financial success to new heights. We’re not just talking theory here; Our host, Bradley Sutton is pulling back the curtain on Black Box’s massive database, its different keyword and niche exploration tools, and the game-changing impact of Amazon’s Brand Analytics data mixed into it.
Picture yourself uncovering hidden gems among Amazon’s top sellers, skillfully leveraging competitor data like a seasoned pro. That’s exactly what we’re tackling in this episode, where he breaks down how to analyze a rival’s portfolio of products to inspire your own potential Amazon product innovations. We’re diving into the deep end of keyword searches, emphasizing those potent long-tail phrases with great search volume. With Bradley’s guidance, you’ll be equipped to expand your product line strategically, positioning yourself to tap into Amazon’s competitive marketplace and watch those sales figures soar.
As the journey wraps up, we don’t just leave you with a map—we hand you the spyglass to zoom in on niche markets calling out for exploration. Discover how title density can catapult you to the top of Amazon’s search results or how a strategic Amazon PPC campaign can breathe new life into your selling strategies. Whether you’re a newcomer to the Amazon selling scene or an old hand looking to sharpen your edge, this episode is packed with wisdom that could see your profits skyrocket thanks to Helium 10’s arsenal of tools. So buckle up and get ready to transform your approach to Amazon product research!
In episode 553 of the Serious Sellers Podcast, Bradley discusses:
01:25 – Amazon Product Research With Helium 10’s BlackBox Tool
02:08 – Introduction and Overview To Black Box by Helium 10
05:06 – How To Find Potential Products with Opportunity To Sell
12:41 – How To Research a Brand’s or Seller’s Top Products
14:59 – How To Find Product Opportunity by Searching for Keywords
21:40 – How To Find Product Opportunity by Looking at the Top 10 Search Results
24:46 – How To Find Product Opportunity Using Amazon Brand Analytics
29:09 – How To Search And Filter Amazon Brand Analytics Keywords
31:48 – How To Find Competitors For Any Amazon Product
35:04 – How To Hyper-Filter Amazon Search Results Without Being on Amazon
37:44 – How To View the History of Items Frequently Bought Together With Other Amazon Products
41:55 – Helium 10 Seller Connect Forum
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Strategies to Boost Amazon Sales and Master Profitability | SSP #551
In this episode, we've got one of the most knowledgeable people in the whole Amazon world to give us his best tips on profitability, automation, and Amazon product launches.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Join us for a compelling conversation with Amazon expert Tomer Rabinovich as we uncover the secrets to increased profitability and mastery of the Amazon marketplace. Tomer brings invaluable insights on how to thrive amidst Amazon’s ever-changing fees and storage strategies. Listen in as we discuss the benefits of remote business management and how sellers can adapt to maintain a resilient online presence.
Venture into the world of product development and discover strategies that are revolutionizing product launches. In this episode, we share the story of a product that’s exceeding expectations with its innovative approach to packaging and marketing, highlighting the importance of giftable elements and catering to the mobile workforce. We also peel back the curtain on the evolution of launch tactics, from leveraging PPC to harnessing the power of Google ads and social media platforms. Hear firsthand from our community about what’s currently making waves in the marketplace.
Wrapping up the conversation, we discuss the potency of various launch and Amazon advertising strategies, such as utilizing the Amazon Vine program and the importance of smart PPC campaign management. We navigate through the complexities of new coupon rules and their implications for product ranking, and share strategies for increasing profitability through supplier negotiations and the judicious use of funding. Additionally, we touch on the strategy of offering quantity discounts to incentivize multi-unit purchases. So, come along and gain valuable insights that could propel your Amazon business to new heights.
In episode 551 of the Serious Sellers Podcast, Bradley and Tomer discuss:
00:00 – Amazon Seller Strategies and Experiences
03:28 – Amazon Sellers Discuss Marketplace Changes
08:11 – Navigating Amazon Changes and Branding
11:01 – Product Development and Launch Strategies
14:37 – Amazon Listing Workarounds for Vine
17:20 – Importance of Social Media in Branding
20:43 – Amazon Advertising and Helium 10 Strategies
21:18 – Optimal Pricing Strategy for Vine Reviews
27:49 – Enhancing Amazon Product Research Tools
29:25 – Strategies for Increasing Profitability and Automation
32:10 – Negotiating Bulk Purchase Discounts
36:55 – Maturing Industry and Setting End Goals
39:29 – Quantity Discounts for Multiple Units
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Are Amazon Launches Permanently Changed After This Update? | SSP #550
Amazon has been testing something new that could completely change how we do product launches, and Bradley will tell you exactly what this is.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Listen in as Bradley unpacks the latest twists for Amazon product launch strategies, which may have sent sellers back to the drawing board. Bradley’s tale with a bat bath mat launch illustrates the high stakes of this new game, and a PPC-centered approach has risen to the forefront. I’ll guide you through the intricacies of setting introductory prices, navigating the minefield of buy box retention, and leveraging tools like Helium 10 to keep a finger on the pulse of your sales trajectory. This is an essential discussion for any seller aiming to crack the code of maintaining those coveted page one rankings in Amazon’s ever-evolving marketplace.
As we continue, you’ll discover the fine art of pricing strategy and the critical role it plays in the aftermath of a product launch. Sharing his personal experience, Bradley reveals how calculated PPC maneuvers, without the reliance on top of search modifiers, propelled this product to the top, only for an unforeseen buy box loss to threaten everything. We’ll also discuss the Maldives honeymoon method, a savvy technique to capitalize on Amazon’s honeymoon period, and offer advice on how to regain your Buy Box and rankings with swift pricing adjustments. Whether you’re a seasoned seller or just starting out, this conversation is packed with insights on optimizing your Amazon journey.
In episode 550 of the Serious Sellers Podcast, Bradley discusses:
00:00 – Amazon Product Launch Strategy Changes
00:57 – Amazon Product Launch Strategy Insights
07:29 – Amazon Buy Box Pricing Strategy
09:27 – Amazon Honeymoon Method Success
21:00 – Optimizing Amazon Product Launch Strategies
27:42 – Safe Price for Buy Box Competition
29:54 – Tracking Amazon Variant Sales With Cerebro
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Buzz 4/11/24: Dietary Supplement Policy Updates | Amazon's Focus On AI | New Freedom Ticket Course
In this episode, let's see what's buzzing in the fast-paced world of e-commerce. Amazon's tightened grip on dietary supplement authenticity, their investments in AI and robotics, and the new Freedom Ticket course from Helium 10.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Amazon updates its dietary supplements seller’s policy
https://www.nutraingredients-usa.com/Article/2024/04/05/Amazon-updates-its-dietary-supplements-seller-s-policy#
eBay Uses AI to Deliver Personalized Recommendations to Fashion Shoppers
https://www.pymnts.com/news/ecommerce/2024/ebay-uses-ai-to-deliver-personalized-recommendations-to-fashion-shoppers/
Magento bug exploited to steal payment data from ecommerce websites
https://www.techradar.com/pro/security/magento-bug-exploited-to-steal-payment-data-from-ecommerce-websites
Amazon invests $25 million in a 10-year research collaboration to advance AI
https://www.aboutamazon.com/news/innovation-at-amazon/amazon-invests-25-million-in-a-10-year-research-collaboration-to-advance-ai
Amazon announces over €700 million investment in robotics and AI powered technologies across Europe
https://www.aboutamazon.eu/news/innovation/amazon-announces-over-700-million-investment-in-robotics-and-ai-powered-technologies-across-europe
Exclusive: The FTC is probing Amazon’s new controversial fees in its $140 billion seller business
https://fortune.com/2024/03/08/ftc-amazon-seller-fees-inbound-placement-low-inventory-antitrust/
We’re proud to announce the launch of the new and improved Freedom Ticket course! Our award-winning, best-in-class FBA course has been streamlined and updated, so it delivers even more value in less time—setting up Freedom Ticket students just like you for sustainable Amazon success in 2024 and beyond.
https://www.helium10.com/blog/freedom-ticket-fba-course/
And, for an added edge in the e-commerce arena, Carrie Miller shows us a savvy strategy for leveraging Helium 10's Cerebro for your Walmart listings, serving up another round of invaluable tips and tricks for selling on Walmart.com.
In this episode of the Weekly Buzz by Helium 10, Carrie covers:
00:46 - Supplement Policy Update
02:05 - Ebay Utilizes AI
02:57 - Magento Payment Vulnerability
03:36 - Amazon Invests in AI
06:35 - FTC Probing about New Fees
07:15 - New Freedom Ticket Course
09:35 - Pro Training Tip: Cerebro for Walmart
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Top 10 Secret Amazon Hacks with Kevin King - Part 2 | SSP #549
Elevate your Amazon selling game and witness your profits soar as we unpack Kevin King's strategic genius for e-commerce success. Brace yourself for a rollercoaster of advanced tactics, with Kevin dropping a bombshell technique that astonishingly generated a million dollars in just five days. It's all about agility in this game. Kevin's insights into cash flow management are pure gold: learn to spin inventory faster than ever, and keep your business lean to dodge the dangers of overstocking.
Navigating the ever-tightening maze of Amazon's rising fees and e-commerce complexities is no small feat, but Kevin's expertise shines a beacon of hope. He meticulously dissects the anatomy of a winning Amazon presence, from optimizing your supply chain to perfecting that crucial main product image – it's your ticket to making a splash in a sea of competitors. And let's not overlook his emphasis on the three cash flow commandments: gross profit rate, growth rate, and inventory cycle mastery – these are non-negotiables if you're serious about your bottom line.
Finally, we're serving up the inside scoop on Helium 10 Elite’s treasure chest of tools, training, and opportunities that could catapult your business into the stratosphere. Picture this: monthly trainings, exclusive software, and networking with the crème de la crème – it's a game-changer. Plus, we're letting you in on Kevin's sneaky, yet effective, title optimization loophole that's a total game-changer during those high-stakes shopping seasons. So buckle up, sellers, Kevin King is about to take you on a journey to the peak of your Amazon selling potential!
In episode 549 of the Serious Sellers Podcast, Bradley and Kevin discuss:
01:51 - Maximize Amazon Profit With Efficient Cashflow
08:09 - Maximizing Amazon Profit Margins
14:14 - Optimizing Product Launch With Helium 10
17:38 - Learning About Helium 10 Elite Features
21:12 - Helium 10 Elite Program Benefits
21:32 - Outrank Competitors, Increase Profit
27:26 - Kevin Teaches Advanced Strategies
28:05 - Amazon Title Optimization Loophole
31:20 - Amazon Title Optimization Techniques
35:04 - Intellectual Property Rights in AI
36:28 - Helium 10 Elite Sign-Up Process
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Top 10 Secret Amazon Hacks with Kevin King – Part 1 | SSP #548
In this episode, we have part one in a two-part series with Kevin King, who's gonna open up some of his top-secret Amazon hacks and strategies for the first time in a while.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Listen in as we team up with e-commerce maestro Kevin King to uncover some of his most closely guarded Amazon strategies and hacks, designed to both save you money and significantly boost your profits. In this first installment of a two-part series, Kevin generously shares insights from our new and latest version of the Freedom Ticket course, revealing the fundamentals of branding, product selection, and customer service—essential knowledge for any serious Amazon seller. Not only do we cover these basics, but we also tease some of Kevin's 'ninja' strategies, giving you a taste of the powerful tactics he discusses in the Helium 10 Elite Mastermind Program.
Our conversation with Kevin continues as we tackle the world of Amazon PPC, emphasizing the crucial role of conversion rates in successful campaigns. We delve into the importance of understanding and optimizing your brand entity score and the innovative ways you can leverage tools like Amazon Comprehend within your Q&A sections to boost product rankings. The dialogue shifts to the evolving landscape of AI, examining its transformative effects on e-commerce. Kevin and I discuss how savvy sellers are utilizing AI tools to generate everything from compelling images to high-quality video content, and even crafting targeted ads with platforms like AdGen AI.
Wrapping up this content-rich session, we focus on strategies to maximize conversions and enhance the overall customer experience on Amazon. Kevin shares practical tips on pricing strategies for attracting product reviews, the psychological impact of using an 'index image' to display product benefits, and the importance of establishing a unique guarantee that resonates with your audience. Moreover, Kevin illuminates the potential goldmine of including optional insurance charges in direct-to-consumer sales and the art of presentation in online retail. Tune in to hear how these tactics, along with high-quality visuals, can revolutionize your approach to online sales in the era of AI-driven e-commerce. Stay tuned for part 2!
In episode 548 of the Serious Sellers Podcast, Bradley and Kevin discuss:
00:00 - Secret Amazon Hacks With Kevin King
04:41 - Helium 10 Elite Training Webinar Hacks
06:06 - Improving Amazon PPC and Brand Entity
09:41 - Maximizing Q&A for Keyword Ranking
13:53 - Answering Questions on Amazon for Ranking
17:03 - Maximizing Rewards With Business Credit Cards
21:38 - AI Tools for Amazon Sellers
26:05 - Maximizing Conversions With Product Indexing
26:49 - Maximizing Reviews With Dummy Listings
31:15 - Testing Guarantee Names With Helium 10
31:25 - Direct to Consumer $4 Insurance Strategy
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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FBA Low Inventory Fee Delayed, TikTok Shop Fee Increase, & Shoppable A+ Content | H10 Buzz 4/4/24
In this episode, let’s navigate e-commerce's latest buzzing current news with ease as we get into Amazon's grace period for sellers facing low inventory fees, TikTok Shop's fee hike, and more!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
TikTok Shop Is Raising Referral FeesAfter offering discounts that seemed too good to be true, the video app is reeling back its deals. Here's what businesses should expect.
https://www.inc.com/sydney-sladovnik/tiktok-shop-is-raising-referral-fees.html
The article above puts a spotlight on TikTok Shop's uptick in seller fees, and we’re lifting the veil on Amazon A+ content's new direct purchasing prowess. We share tactical advice to manage your inventory like a pro and harness these updates to amplify your sales. Plus, we're taking a behind-the-scenes look at the Helium 10 Project X account to give you a clear picture of dodging potential fees and making the most of Amazon's fee credits.
But wait, there's more! We're not just talking shop about Amazon; we're wading into the latest seller must-knows, including the sleek, cost-saving product showcase cards and the mandatory third-party supplement testing that could make or break your listings. Then, we're switching aisles to Walmart Connect's advertising innovations, spotlighting the fusion of in-store and online with TV wall ads. And for those hungry for a taste of real-world selling strategies, I'm personally inviting you to saddle up and join me at the Seller Velocity Conference in the Big Apple. Don’t miss out as we also tease the latest features from Helium 10 that are poised to take your selling game to the next level.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:05 - FBA Low Inventory Fee Postponed!
06:25 - Increased TikTok Shop Fees
07:12 - Shoppable A+ Content
09:45 - Dietary Supplements
10:51 - Walmart Advertising Updates
13:13 - Join Bradley at the Seller Velocity Conference
14:05 - New Feature Alerts
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon Remote Fulfillment with FBA Program – Sell in Canada, Mexico, & Brazil | SSP #547
Ever dreamt of expanding your Amazon empire internationally with just a few clicks? That’s exactly what we’re unpacking with Jaisal Jivanji from Amazon Canada and Irais Garcia Enriquez from Amazon Mexico in our latest chat. We’re tackling the Remote Fulfillment with FBA program head-on, discussing the seamless process of selling across borders using your US FBA inventory. You’ll find out how this can lead to a significant boost in product visibility and sales in foreign markets, which now includes the vibrant landscape of Brazil.
Struggling with keyword research for an international audience? No sweat, because we also dissect how Helium 10’s Magnet tool comes to the rescue, enhancing your targeting prowess. We spill the beans on Bradley’s journey leveraging the program, the automatic translations of listings for local markets, and the nuances of handling images and A+ content across different Amazon platforms. It’s a great episode to watch for logistical insights, from managing shipping times to utilizing Amazon’s metrics, complemented by third-party tools that could be the game-changer you’ve been looking for.
Now, let’s talk money. Navigating the currency exchange and pricing strategies can be daunting, but we’re breaking it down to make it practical and straightforward. With Amazon’s handy Build International Listings (BIL) tool and Amazon Currency Converter for Sellers (ACCS), we explain how to keep your pricing strategies smart and your international profits in check, even with fluctuating exchange rates. Say goodbye to pricing headaches and hello to transparent, surprise-free customer experiences in Canada, Mexico, and Brazil. Big thanks to Jaisal and Irais for their expert insights—it’s just what you need to consider taking the plunge into these exciting markets.
In episode 547 of the Serious Sellers Podcast, Bradley, Irais, and Jaisal discuss:
00:00 – Amazon Remote Fulfillment Program Discussion
03:45 – Expanding Your Amazon Selling Internationally
09:21 – Cross-Border Fulfillment Eligibility and Shipping
12:32 – International FBA Shipping and Localization
16:56 – Amazon Metrics and Marketplace Expansion
22:12 – International Sales and Tax Considerations
24:59 – Currency Exchange and International Pricing
27:20 – International Price Synchronization Options
32:09 – Amazon Fulfillment in International Markets
36:34 – International Sales Success in Project X
37:15 – Expanding Sales With Remote Fulfillment
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April 2, 2024
Listen in as we welcome Delaney Del Mundo, a veritable goldmine of e-commerce expertise with a rich background from Walmart to the pulsing beat of TikTok Shop and the competitive arena of Amazon. Our conversation traverses her journey from the sunny streets of Los Angeles to the pioneering days at Walmart.com post their Jet acquisition. Delaney is now the Director of the Amazon strategy team at Vendo, where she masterfully balances profit and loss management, SEO support, and listing optimization. As we explore her current role, you’ll discover the ins and outs of her approach to fostering brand success across diverse marketplaces.
Tune in to hear Delaney shed light on the complexities of affiliate networks and content-creator partnerships that can make or break a brand’s profitability. With the ever-evolving landscape of e-commerce, we tackle TikTok Shop’s growing influence on content strategies, emphasizing the critical shift from keywords to engagement. Delaney also provides valuable insights into Amazon’s new inventory fees, offering strategic advice for navigating these changes without sacrificing the bottom line. The conversation pivots to a holistic view of business health, focusing on the vital lifetime value to customer acquisition cost ratio.
In our discussion, Delaney takes us through the intricate process of using Amazon’s Search Query Performance, revealing how strategic analysis can lead to improved visibility and sales. By leveraging tools like Helium 10’s Cerebro and Market Tracker 360 for competitor analysis tools, she unveils techniques to stay ahead in the competitive e-commerce landscape. Delaney’s enthusiasm for these tools’ potential to revolutionize market analysis and her anticipation for future enhancements are infectious. Whether you’re a seasoned seller or just starting, this episode is packed with strategies to propel your brand forward in the dynamic world of selling on Amazon.
In episode 544 of the Serious Sellers Podcast, Bradley and Delaney discuss:
00:00 – Strategies for E-Commerce Success
04:14 – Strategic Amazon Management and Planning
10:32 – Walmart Marketplace vs. Walmart Stores
13:09 – E-Commerce Strategies and Amazon Inventory Fees
20:58 – Search Query Performance for Sellers
21:09 – Search Query Optimization and Market Analysis
26:16 – Market Analysis Tools and Travel Tales
28:04 – Utilizing Time Tracker for Competitive Advantage
32:00 – Maximizing Brand Visibility and Cross-Sales
36:05 – Upcoming Event in Manila
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TikTok Shop Update, Amazon Accelerate, & Walmart Summit | Helium 10 Weekly Buzz 3/22/24
Join us as we unpack the latest buzz in the Amazon and Walmart world, from their exciting announcement of their conferences to TikTok Shop's strategic enhancements amidst shutdown rumors.
We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Mark your calendar—Amazon Accelerate, our fifth annual selling partner conference, is returning to Seattle from September 17 to 19, 2024!
https://sell.amazon.com/blog/announcements/amazon-accelerate-2024-save-the-date
With a Ban Looming, TikTok Pushes Forward with New Commerce Features
https://www.retailtouchpoints.com/topics/digital-commerce/with-a-ban-looming-tiktok-pushes-forward-with-new-commerce-features
Walmart replaces plastic e-commerce envelopes with recyclable paper
https://www.greenbiz.com/article/walmart-replaces-plastic-e-commerce-envelopes-recyclable-paper
Walmart Seller Summit 2024 Announcement
https://www.walmartmarketplacesellersummit.com/
Switching gears, we talk about how you can get discounts on your Helium 10 membership with the refer a friend feature. We also share a handy tip on leveraging historical search data to capitalize on seasonal trends, proving that strategic advertising on low-volume keywords can give sellers an edge before peak season hits. So, join us for a riveting exploration of these developments and take away actionable strategies to enhance your Amazon and Walmart selling journey.
In this episode of the Weekly Buzz by Helium 10, Carrie covers:
00:41 - Amazon Accelerate Dates
01:45 - TikTok Shop New Features
03:58 - Walmart Replaces Plastic with Paper
05:02 - Walmart Seller Summit
06:23 - Helium 10 Refer a Friend
07:25 - Pro Training Tip: Historical Ranks And Search Volume
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Temu Taking Amazon Customers?, FBA Donations, and Walmart Beauty Updates | Helium 10 Buzz 3/27/24
Could Amazon's reign be waning as headlines buzz about a shrinking user base? We're slicing through the noise to bring you the real score on Amazon versus Temu. This and more on today’s episode!
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Down By 2.6 Million Users, Amazon Could Keep Losing Customers To Temu
https://www.forbes.com/sites/petercohan/2024/03/21/down-by-26-million-users-amazon-could-keep-losing-customers-to-temu/
Sellers who use FBA Donations now have access to donation certificates
https://sell.amazon.com/blog/announcements/fba-donation-certificate
Walmart's Beauty Aisle Blooms With New Products, Bigger Savings
https://corporate.walmart.com/news/2024/03/27/walmarts-beauty-aisle-blooms-with-new-products-bigger-savings
Amazon’s latest Brand Protection Report: How we’re cracking down on counterfeit products
https://www.aboutamazon.com/news/policy-news-views/amazon-brand-protection-report-2023-counterfeit-products
Amazon will have to publish an ads library in EU after all
https://techcrunch.com/2024/03/27/amazon-dsa-ads-library-cjeu/
If you're wondering about details on the Amazon Remote Fulfillment with FBA program, I should say formally the program formerly known as NARF. Let’s dive into the details on how you can be selling in the Amazon US marketplace and then, with a click of a button, start selling in Canada, Mexico and now even Brazil. Make sure to check this episode out.
For savvy Amazon sellers looking to stay ahead of the curve, this episode is packed with insights on the latest features from Helium 10. Discover how 'most clicked' labels and the X-Ray Chrome extension can enhance your competitive analysis and advertising strategy. Plus, Carrie shares the good news for Helium 10 Platinum members who now have access to the ABA top search terms tool. Whether you're a new listener or a seasoned veteran seller, this episode promises to arm you with the knowledge and tools to refine your product strategies and make informed decisions in the bustling marketplace of Amazon and Walmart.
In this episode of the Weekly Buzz by Helium 10, Bradley talks about:
00:52 - Temu Up Amazon Down?
03:06 - FBA Donations
05:25 - Walmart Beauty
07:07 - Amazon Brand Protection
08:51 - Amazon Ads Library
09:48 - SSP #547 - Amazon Remote Fulfillment with FBA Program
10:50 - New Feature Alerts
15:24 - Pro Training Tip: ABA Top Search Terms For Platinum
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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The Secrets of Successful Amazon PPC Campaigns Unveiled | SSP #545
Unlock the full potential of your Amazon advertising efforts with the expertise of PPC maestro Destaney Wishon of BTR Media, who brings a wealth of knowledge to our illuminating discussion on Amazon PPC strategies. Listen as we dissect the limitations of relying solely on ACoS metrics, advocate for sales volume and profitability harmony, and delve into her firsthand experiences with Helium 10’s powerhouse Amazon PPC tool, Adtomic. The conversation takes a turn into the synergy of PPC and organic ranking approaches, providing you with actionable insights to enhance your ad campaigns and achieve success in the Amazon marketplace.
Get ready to navigate the tricky waters of Amazon PPC campaigns for non-repeat purchase products, where we tackle the tactical acceptance of losses to build organic rank and the criticality of budget allocation for long-term gains. The episode is packed with rich strategies, including leveraging Amazon’s Search Query Performance reports and optimizing bids with precision. Discover the art of juggling multiple product variants in PPC and the effectiveness of single keyword campaigns, all while managing to maintain a robust presence in a competitive niche market, like supplements.
Our TACoS Tuesday program culminates in a robust discussion on keyword match types, revealing how exact and phrase matches can coexist without cannibalizing each other’s potential. Destaney shares her valuable insights on sponsored brand video ads, the finesse of managing bids outside of Amazon’s console, and the tactics for handling unprofitable long-tail search terms. From the strategic considerations for small-budget brands to the nuances of keyword research and Amazon PPC tips for new sellers, this podcast episode is a great resource for anyone looking to elevate their Amazon advertising game and carve out their brand’s success.
In episode 545 of the Serious Sellers Podcast, Bradley and Destaney discuss:
00:00 – Amazon PPC Strategy Q&A With Destaney
02:44 – Understanding PPC Strategy and Metrics
06:06 – Custom Bidding Rules in Adtomic
10:00 – Amazon’s Impact on Organic Ranking
13:08 – Establishing Product With Profitable Keywords
16:11 – Maximizing Amazon Product Visibility
19:24 – Controlling Bids for Amazon Search Results
21:05 – Amazon Advertising Strategy and Optimization
23:39 – Day Parting Strategies on Amazon
25:22 – Amazon PPC Strategy and Keyword Research
26:47 – Amazon Seller Strategy and Consumer Behavior
30:25 – Improving Product Visibility on Amazon
35:56 – More Amazon PPC Strategy and Tips
42:18 – Understanding Amazon Suggested Bids
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VAT, Compliance, and International Expansion For Amazon Sellers | SSP #543
Are you a North American seller interested in expanding to Amazon Europe, or maybe vice versa? In this episode, Bradley went to Germany to interview in-person two experts on this topic.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Join us on this episode, as we sit down with Jerome de Guigne, a seasoned expert in international business and Amazon marketplace strategies. We take a trip across Jerome's impressive business career, which stretches from France to Luxembourg, and uncover the crucial steps he took to carve a niche in the world of Amazon. Listen in as Jerome lays out the intricate process of aiding brands in scaling their operations and mastering the art of value creation on this global platform.
This conversation also welcomes Jacob McQuoid from Avask and throws light on the hurdles U.S. companies face when stretching their commercial footprint to European shores, such as VAT intricacies, regulatory hoops, and the ever-present language barriers. But it's not a one-way street; European entities eyeing the U.S. market have their fair share of VAT tax complexity to navigate. We bring in perspectives from professionals at firms like Avask and explore tools like Pacvue and Helium 10, providing a lot of insights for Amazon brands planning to cross these transatlantic bridges.
Finally, we touch upon the wisdom of starting small and testing the waters when it comes to international expansion. This approach allows businesses to minimize risks and optimize for market receptivity, a strategy underscored by the shared knowledge from this episode. So whether you're an experienced Amazon seller or new to this realm, this episode is packed with invaluable advice and strategies for taking your Amazon business to new international heights.
In episode 543 of the Serious Sellers Podcast, Bradley, Jerome, and Jacob discuss:
00:01 - Expanding Amazon Sales With European Experts
02:49 - Value Creation Through Amazon Specialization
06:45 - International Expansion Strategies for Amazon Sellers
09:25 - IRS and European Tax Authority Comparison
16:51 - Navigating International Business and Online Presence
20:10 - Navigating VAT and E-Commerce Expansion
22:38 - Understanding VAT for American Sellers
29:39 - US Sellers' VAT Number in Europe
31:08 - Comparing Import Tariffs
35:24 - Starting Small for Market Testing
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Brewing a Matcha Empire with Childhood Bonds and Sharp Strategy | SSP #542
In this episode, we've got two best friends from elementary school who linked up as adults and started a matcha brand and Amazon business that now makes millions of dollars a year.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
They say the best businesses are built on the foundations of friendship, and that’s exactly what Samuel Loo and Singchuen Chiam, childhood pals, prove with their journey from elementary school to dominating the matcha scene on Amazon. Their tale is not just about the green goodness of matcha but a story of two friends who took divergent paths—law and business—only to converge into a powerhouse duo. With Sam’s sharp legal acumen and Sing’s Alibaba experience finesse, they’ve brewed up Naoki Matcha, a brand that resonates with quality and customer delight, nurturing it from a side hustle to a multi-million dollar success.
Our conversation steers through the meticulous craft of standing out in a saturated market, with Sam and Sing revealing their three-year grind to perfecting their matcha blend. They share the trials of juggling full-time jobs while planting the seeds for Naoki Matcha, a testament to their enduring patience and entrepreneurial spirit. Their business acumen shines as they discuss the potency of Amazon PPC in propelling their revenue growth, and the strategic decision to maintain a premium on their product—ensuring Naoki Matcha is not just another tea on the shelf, but a premium experience for the discerning consumer.
As we wrap up, the future of Naoki Matcha gleams with potential, from its lean operational approach to its plans for product diversification and international expansion. Their story isn’t just an inspiration for Amazon FBA sellers and matcha aficionados but to anyone with entrepreneurial dreams, demonstrating that with the right blend of passion and strategy, even the smallest idea can grow into a thriving E-commerce empire. Join us as we toast to the success of Sam and Sing, and keep an eye on your social media feeds—you might just catch the upcoming viral sensation of Bradley Sutton’s matcha flan!
In episode 542 of the Serious Sellers Podcast, Bradley, Samuel, and Singchuen discuss:
00:00 – Childhood Friends Start Successful Matcha Business
08:35 – Exploring Opportunities With Macha Tea
11:33 – Journey to Success
14:50 – Product Growth From Gradual to Significant
20:46 – Brand Growth Through Market Analysis
21:26 – Strategic Growth of Naoki Matcha Brand
24:37 – Matcha Market Segmentation and Competition
28:56 – Success in their Amazon Business
30:15 – Amazon PPC Advertising Strategy Effectiveness
33:37 – Matcha Success Story and Plans For Future Growth
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon Big Spring Sale, New AI Listing Help, & FTC Investigating Fees | Helium 10 Buzz 3/15/24
Spring into action as we dissect the latest buzzing news like Amazon's Big Spring Sale, You can use Amazon AI to create your listings, and FTC is sinking its teeth into Amazon's new seller fees.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Amazon’s new Big Spring Sale is coming March 20-25—here’s everything you need to know to shop deals on spring essentials
https://www.aboutamazon.com/news/retail/amazon-big-spring-sale-faq
Amazon now lets sellers create listings through a URL by using AI
https://techcrunch.com/2024/03/13/amazon-now-lets-sellers-create-listings-through-a-url-by-using-ai/
Exclusive: The FTC is probing Amazon’s new controversial fees in its $140 billion seller business
https://fortune.com/2024/03/08/ftc-amazon-seller-fees-inbound-placement-low-inventory-antitrust/
Everything you need to know about Amazon Business, one of Amazon’s fastest-growing ventures
https://www.aboutamazon.com/news/company-news/what-is-amazon-business
NEW Store Spotlight format - Custom Image links to store subpages!!
https://www.linkedin.com/feed/update/urn:li:activity:7173438505535176704/?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7173438505535176704%29
Also on the docket is Kevin King's upcoming free live strategy webinar which promises to be an invaluable resource for Amazon sellers of all levels. Discover new earning avenues with Helium 10, and get the scoop on the expanded day-parting schedules for ads that could change how you place your ads based on time-of-day performance data. Plus our training tips of the week talk about how to use the Helium 10 Profits tool’s Expenses tab and the Inventory Heat Maps tool. Don't miss out on these insights that could make all the difference to your e-commerce success.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:56 - Amazon Big Spring Sale
02:20 - Amazon AI Listing Tool
03:24 - FTC Investigating Fees
04:44 - 2 Factor Sign On
05:35 - Amazon Business
06:53 - New AD Type
07:34 - Meltable Inventory
08:31 - Live Webinar with Kevin King - http://h10.me/kevinkinglive
09:32 - New Feature Alerts
13:15 - Pro Training Tip: Profits Expenses Tab & Inventory Heat Maps
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
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Amazon Listing Optimization Gets an Upgrade! | SSP #541
Ever feel like you’re playing a game of chess with the Amazon algorithm, constantly striving for that checkmate which is a perfectly optimized Amazon listing? We’re peeling back the curtain on the new secret weapon that the Listing Builder by Helium 10 has that could give you that winning edge on the Amazon battlefield. Prepare to be armed with knowledge as we take you through a live optimization of the Project X “coffin shelf” listing, dissecting the art of keyword research to uncover those high-traffic phrases that could propel your product to page one of the marketplace.
Marinate your brain in the sauce of Amazon seller strategies as we stir in the nuances of listing optimization and the significance of performance scores to outsmart your competition. The Helium 10 score may not be part of Amazon’s official playbook, but it’s a valuable benchmark we explain in detail, showing you how to leverage different types of keyword matches to boost that all-important performance score. And it doesn’t stop there; we dive deeper, sharing actionable tips on how to strategically position those keywords for maximum impact, ensuring your listing is as tantalizing to Amazon’s search algorithm as it is to potential buyers inside the online shopping platform.
In episode 541 of the Serious Sellers Podcast, Bradley discusses:
00:00 – Optimizing Amazon Listings With Helium 10
07:11 – Keyword Analysis for Listing Optimization
14:17 – Amazon Listing Optimization Ranking Score
22:43 – Optimizing Keywords and Phrases on Amazon
25:26 – Analyzing Title Density for Ranking
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Keyword Research With Amazon Product Opportunity Explorer & Helium 10 | #SSP 540
Join us as we explore the intricate art of keyword research with Jason Mclellan, the mastermind behind Vitacup’s impressive $20 million e-commerce achievement. This episode is a great resource for anyone looking to enhance their Amazon selling skills, where we unravel sophisticated strategies to optimize your Amazon product’s online presence. With tools like Helium 10, Amazon’s Brand Analytics, and Product Opportunity Explorer at our disposal, we dissect the methodologies that lead to keyword research excellence, pinpoint niche markets, and boost your brand’s visibility.
This is not just another chat about keywords—it’s an immersive experience of how big sellers operate their Amazon business. We navigate through the ever-changing landscape of consumer trends, driven by the influence of social media platforms like TikTok, to keep your listings fresh and relevant. Together with Jason, we dissect the strategies that make products rank for the keyword “extra shot coffee” stand out in a crowded space. It’s about refining, optimizing, and capturing the essence of what your customer is looking for, turning clicks into conversions, and conversions into Subscribe and Save loyal customers.
Wrapping up the conversation, we dive into actionable insights for harnessing the full potential of keyword strategies on Amazon and Walmart. It’s about more than just being seen—it’s about resonating with your audience. We share how to weave the benefits of your products into descriptions that speak directly to your niche and discuss the significant impact of organic search success on platforms like Amazon. So pour yourself a cup of Rapid Fire Protein Coffee, pull up a chair, and let’s unlock the secrets to catapulting your products to the top of the search results.
In episode 540 of the Serious Sellers Podcast, Bradley and Jason discuss:
00:00 – Deep Dive Into Advanced Keyword Research
00:50 – Keyword Research Strategies for E-Commerce Sellers
04:44 – Learning From Successful Amazon Sellers
06:45 – Product Research and Optimization Methodology
07:20 – Product Refinement for Increased Sales
14:38 – Identifying Top Search Terms for Niche
20:37 – Understanding Product Placement Strategies
22:57 – Amazon Keyword Strategy for Coffee Products
24:26 – Amazon Seller Keyword Strategies Training
28:56 – Advanced Keyword Research Strategies for Amazon
34:52 – Top Keywords for Platinum Account Success
40:33 – Keyword Research Strategy Discussion
43:02 – Importance of High Search Volume Keywords
44:27 – Optimizing Amazon Listing for Spanish Keywords
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