robertcworstell

Since the first coins were fashioned circa 700 BC. somewhere in Asia Minor, money has been one of man’s most interesting inventions. But you might be surprised at the number of people who really don’t understand just what money is, and why we get as much or as little as we do. One hears people say that money is not important. They’re wrong! Money is just as important as the food It buys, the medical bills it pays, the education and homes it provides, and all the other things we cannot do without. It is absurd to say money is not as important as some other things. Nothing on earth will take the place of money in the areas in which it works. And money is the harvest of our production. It is what we receive for our production, and what we can then use to buy the production of others. The amount of money a person receives will always be in direct proportion to the demand for what he does, his ability to do what he does, and the difficulty of replacing him. Of course this has nothing to do with the value of a human being as a human being. But most people can accurately measure the need for what they do, their ability to do it, and their indispensability by counting the money they receive for their work. Some exceptions to this rule of thumb may be teachers, research scientists, religious workers, and wives... Visit and Join: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

Popular magazines are classified as “quality,” “slick”, and “pulp”. The quality magazine is intended for people who enjoy ideas; the slick magazines are aimed at readers whose chief interest is emotion, sentiment, passion; the pulps are for those who prefer action, adventure, strong and simple emotions. That is to say, the quality magazines address themselves, in the main, to adult readers of education; the slicks address themselves to people who read not only for amusement, but in order to learn how to get ahead in the world of business or to be reassured that their standards of life are better than any others; the pulps are intended for readers who desire escape from discouraging conditions of life into brightly colored dreams... Visit and Join: https://livingsensical.gumroad.com/l/audiencefirstbooksales

Here are a few thoughts that you can make your own, thoughts which will guarantee you success all the years of your life. Now, that is quite a statement, but it’s true. To begin, let us understand that growth and increase are a part of mankind and all of nature. It is inherent in each of us to desire more. This is not wrong, it is perfectly natural, and the way it should be. This is true of all of us – the members of our families, our friends and associates, our customers. You should want to get rich in every department of your life. But what do I mean by “rich”? Getting rich, for you, is getting what you want very much. For some, it means a bigger income, or a large sum of capital. That is fine. You can get it without hurting, or even competing with, any other person. In fact, you can thereby increase the general well-being of everyone with whom you come in contact. Unfortunately, the uninformed believe that you can only get ahead in the world at the expense of someone else. This is not true. No one can become rich in any way without enriching others. Anyone who adds to prosperity must prosper in turn... Visit and Join: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

Probably the most vital breakthrough Gene Schwartz developed as he wrote the book was based on just two elements and their maturity. Both of these may seem obvious to someone who has a long history in copywriting. 1. The maturity of the prospect (awareness) 2. The maturity of the market (sophistication)

Have you ever wondered why one person will make an outstanding success at the same job or business that another person will fail in? While I was, having lunch with an old friend, we got on this subject and it reminded him of a story about a distant relative. It seems this man found himself in Los Angeles right in the middle of the depression of the thirties. For some reason he decided to go into the real estate business. So he took care of the necessary preliminaries and opened a small office in Los Angeles on a street known as “Real Estate Row.” For a month this man sat in his office waiting for someone to come around to buy or sell some real estate. No one did. He began to notice that none of the other real estate offices were doing any business either; they were in fact, dying on the vine. It was the time of a widespread depression and no one was buying much of anything... Visit: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

Even in the commercial field, however, the writer must be upon his guard. There are always a few publishers and editors ready to take advantage of the unwary writer. Some fly-by-night magazines, for example, will print contributions without ever making the author an offer or even sending him a letter of acceptance. If, by chance, he later sees his work in the magazine, he may collect, if he can, but is generally obliged to take anything offered him, since a suit would not be worth while against such people. There are a few book publishers, also, who will offer unfair contracts to a writer and take every possible advantage of him. Such editors and publishers are to be avoided. Fortunately, they are very few. A writer must be as careful in making a choice of markets as he is in making the other choices involved in the craft of writing. The less business-like he is, the more wary he should be. .. Visit:

Have you ever heard a man or woman say, “Well, it may not be much of a job, but at least it represents security”? This way of looking at things is probably a hangover from the depression of the thirties. And it seems this word “security” has come to mean the wrong thing to most people. In the first place, there probably is not a job in the world that offers security. If you have a job, any one of a hundred things could happen to cause you to lose it. But there is a form of real security anybody can develop, and once he has it, it can never be lost again. If a man loses the one thing he believes represents security, he has lost everything. He finds himself suddenly in a cold and hostile world. He feels lost and doesn’t know which way to turn... Visit: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

The first question is, then, who is to pay for the printing? After a few rejections (due largely to ignorance of markets) the beginner is apt to think that, if he is ever to break into print, he will have to pay the printing bill himself. If he can afford it, there are ways of doing so. He may go and hire a printer outright, and label his book “printed for the author.” He may prefer to incorporate himself under some new firm name, and so have his title-page adorned with the imprint of a publisher, mythical though he may be. In such cases, the author gambles upon his work. Generally he loses heavily, because the mere printing of a book cannot insure its sale, and the lone author has no machinery with which to launch his book upon the market... Visit: https://livingsensical.gumroad.com/l/audiencefirstbooksales

Have you ever stopped to think about how much more people could have, know, and do if they would only try? When timidity, self-consciousness, and vague memories of past failures all contrive to erect a phantom wall between us and the things we would like to have or do, we need courage to leap or painfully clamber over it and achieve “ our desires. Emerson wrote: “What a new face courage puts on everything! A determined man, by his very attitude and the tone of his voice, puts a stop to defeat and begins to conquer.” Courage is often a matter of simple logic. Say a boy at a high school prom refrains from asking a girl to dance. He’s afraid she might say “no,” but he hasn’t thought his problem through. By not asking her, he achieves the same result he would if he asked and she said, “no.” ... Visit: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

All that just above is just to get you to what I've found workable for me, my cows, and this farm during the last few years. I set out enough paddock size so I only “have” to move the cows every three days. Even then, I leave more behind than the herd would usually eat in another two or three. This is completely against the orthodoxy of a minimum one-day moves that is found in most grazing handbooks and webinars. You can see from the above how I started questioning the box I'd been thinking inside... Visit: https://livingsensical.gumroad.com/l/RationalGrazingLibrary

The fourth type of grazing isn't considered so Leaving ground fallow isn't considered to be grazing. But it should be. If you do, then you'll get four types of grazing to utilize over your year. Practically, fallow grazing is being done whenever your pasture isn't being grazed. Because it's opposed to continuous grazing where the cattle just keep trimming off the new growth all year round. Some graziers follow advice to have a few acres left out of their rotations so that they have grass for droughts, or to stockpile ahead of winter. That ground is all left fallow during that time. And the same fallow pastures are worked into the rotation the next year, swapping out for other acres... Visit: https://livingsensical.gumroad.com/l/RationalGrazingLibrary

Schwartz and other copywriters immersed themselves in our culture, recommending that you get subscriptions to the most popular magazines, and you buy and read the blockbuster books, and you see all the most popular movies several times. All to help you spot the mass desires where they occur. Where those migrated from a private want into a mass desire that drives the markets. The first half of Breakthrough Advertising is devoted to the headline. The second half is devoted to the rest of the copy. And a single chapter named “The Final Touches” (which should have been elevated to a Part on its own) is how to put everything together and make it work... Visit: https://livingsensical.gumroad.com/l/BreakthroughAdvertising

Experts in human psychology say you cannot change your whole personality. It represents a complex of too many long-established conditioned reflexes and behavior patterns all those things that distinguish you as an individual. But regardless of the personality you have (and it's probably better than you think), you can be content with yourself and your world. The way to achieve this peace of mind is to develop yourself as fully as possible. Each of us has a ceiling of performance. This ceiling is high in the areas in which you excel and low in the areas in which you have little or no aptitude. And your peace of mind or dissatisfaction is directly related to how far you develop your own abilities and aptitudes. If you knew how to use yourself fully – completely – you would know complete contentment. If you find yourself discontented, you should realize that it reflects your unfulfilled potential... Visit: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

The Four Great Rules Of Style And now to recapitulate. Here are the four great rules for style which implement our purpose to present FACT WITH PASSION: I. KEEP 'EM READING. II. A FACT (IDEA) AND A FEELING (EMOTION) IN EVERY SENTENCE ( OR CLAUSE ) ~ III. FACT FIRST OR FEELING FIRST: WHICH WILL BE BETTER? IV. LET FACTS AND FEELINGS ALTERNATE ( AS A RULE ) THROUGHOUT A GIVEN SEQUENCE OR PARAGRAPH. You will do well to memorize these rules now, and practice them consciously and deliberately until they become second nature to you... Visit: https://livingsensical.gumroad.com/l/audiencefirstbooksales

Some of my friends and I were, on one occasion, talking in Des Moines, Iowa. One of us told a true story about a young man who quit school after a year in college and went to work as a real estate salesman. The young man was a complete flop in that field, and try as he would, he finally had to face up to the fact. He decided to go back to school. One night at a party he found himself in conversation with a student majoring in chemistry. As the chem major talked, our former real estate salesman found himself becoming tremendously interested. As a result of that evening, he signed up for the chemistry course even though he had never given a thought to a career in science. He was like a bird suddenly released from a cage: He went on to graduate with honors in chemistry and he has since made several notable contributions in that field. I think this shows the importance of giving yourself a chance to discover what kind of work is right for you. It makes you wonder how many frustrated, unhappy people there are; people who work at jobs they don’t like – and who, as a result, are not successful – because they didn’t find the trigger that would have fired their energy, ambition, and natural enthusiasm. A trigger to a lifetime career of interest, challenge, and rich reward... Visit: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

That phrase is the formula and the method the writer of non-fiction must use. It is also his central problem, and success in this kind of writing depends upon finding a skillful solution. The writer of non-fiction writes because he wishes to communicate to others the facts and ideas which excite and fascinate him. Since he is intent upon the facts and ideas, he is likely to ignore or neglect the emotion which alone can attract and hold the interest of the reader. Often, indeed, the writer feels that his facts and ideas are so important that they should be able to stand alone, and he resents any emotional quality in his work as an intrusion and a distortion of his subject matter. Just here is the rock on which so many earnest writers have been wrecked. They have been so intent upon their subject that they have neglected to take into account the capacities and demands of their readers... Visit: https://livingsensical.gumroad.com/l/audiencefirstbooksales

We are all creatures of habit. We can do most things without even thinking about them; our bodies take charge and do them for us. When you dress, for instance, your mind can be completely preoccupied with something else. Your hands take over, independently, and do the whole job for you. All you do consciously is select what you are going to wear. If you’ll forgive a rather bad pun – we are indeed clothed by our habits. Just as a person such as a priest, a policeman, a horseman, or a house painter is known and recognized by the habit he wears, we are all of us known by the habits we form; good and bad. A bad habit resisted is more easily resisted the next time. A good habit deliberately begun is more easily performed the next time. As the spider spins its web from delicate gossamer threads into a tough trap for the unwary, so we daily spin the threads of habit until they form themselves into cables, difficult if not impossible to break. Visit: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

When you manage your cattle to keep them from over-grazing your pasture, that's the core of rotational grazing. How this differs from Mob Grazing is in intensity. The Management-Intensive Ultra-High Density Grazing model (it's original name) has you mob the cattle up tightly into smaller areas and move them more often. This requires more fencing, more attention (time) from the grazier, and more water access for all those smaller paddocks. Added shelter from excessive weather (too hot, too cold) also needs to be accounted for. Again, that five-legged model is present. In this case the “management intensive” part comes in – essentially, by increasing the attention invested in the herding, the other legs are increased in intensity as well.. Visit: https://livingsensical.gumroad.com/l/RationalGrazingLibrary

1. Keep a regular monitor on all the popular media to be aware of mass desires. Tabloid magazines, movies, bestselling books. Media that people have to pay to acquire or view. What passes for “social media” may be too mercurial to analyze for profitable trends. Any of several online trend analysis tools may or may not be of long term use in helping you determine these – and are hard-pressed to determine profitability. The key here is to develop a greater personal understanding and an innate sense of what is driving our culture in that snapshot of time. 2. Analyze the product itself and find its claims. If a book, you'll note the written claims made by the author. If it's a physical product, you have to find the claims by interviewing and studying everything about it, from its manufacturing process, packaging, and delivery methods. Note all of these down. 3. Study and research the claims to find the mechanisms... Visit: https://livingsensical.gumroad.com/l/BreakthroughAdvertising

There is a vital balance between tension relieving and goal achieving that each of us should give some thought to. Going overboard in the tension relieving department could lead to some serious problems in the future. Samuel Johnson once said, “Every man is, or hopes to be, an idler.” There is, of course, a time to be idle and a time not to be idle. But if you want to be idle later, in comfort, it is a good idea to make sure you are not spending too much time in idleness now. At any rate, I think it can be said that the success of a person in any undertaking will hinge directly upon his making certain that he relegates his tension relieving acts to a secondary position. We carve out our own worlds in this life. The shape and size of them will be determined in large part by the balance we achieve... Visit: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

All these reasons for reading non-fiction must be considered by the writer of non-fiction. His success will depend upon his ability to choose his subject wisely and to find a reader who can be brought to take an interest in it. His method and his skill are simply a combination of facts and feelings, ideas and emotions, of presenting fact with passion. The writer of fiction must beware lest he present an emotion without a fact to justify it. The writer of non-fiction must beware to not present a fact without an emotion to make it significant and interesting... Visit: https://livingsensical.gumroad.com/l/audiencefirstbooksales

Writing is an art which exists in time, for nobody can read a book at a glance. Words and sentences follow one another into the mind, moment by moment, as the eye picks them up from the printed page. Thoughts and emotions are fed into the mind like cartridges oil a belt fed into a machine-gun. Each enters and explodes in its turn. Thus we hear people say, "I read to kill time," or, "I haven't time to read all that!" Time, and the passage of time, is thus the basic fact confronting the writer. And since time passes, and the reader may stop reading at any moment, continuity is the writer's main reliance. For when the reader stops reading, the writer has failed. The first principle of the successful writer is so to interest the reader that he will continue to read. To put it more colloquially, the slogan of every writer is and must be: KEEP 'EM READING. This is our first great rule... Visit: https://livingsensical.gumroad.com/l/audiencefirstbooksales

I remember some time back a man came to me for advice on how he might become a popular, sought-after platform speaker. He told me he enjoyed making speeches and wanted to make a career of it. I asked him what he wanted to say, and he drew a complete blank. It became clear that he was ready to speak on any subject the entertainment committee wanted him to speak on. It wasn’t the subject – it was just that he wanted to make speeches. I told him that he would never become a great and sought-after speaker until he had something he wanted very much to say; something inside him that burned to get out... that he felt needed telling. Speakers become great because of what they want to say; greatness follows the zeal of their subject. And it’s the same with some true course worth sailing... Visit: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

The self-image is your own conception of the sort of person you are. It is a product of past experiences, successes and failures, humiliations and triumphs, and the way other people react to you, especially in early childhood. From these factors, and from others, you build up a picture of yourself which you believe is true. The picture may be false – and in many cases is false – but the important fact here is that you act just as if it were true. For all intents and purposes, it is true. If it’s a good, healthy, successful self-image, fine. But if it can stand some improvement, you can change it for the better and start getting the kind of results such a change will bring about... Visit: https://livingsensical.gumroad.com/l/ChangeYourLifeLibrary

The biggest hurdle any cattle-farmer faces is getting and keeping sustainable. Which means those cattle on your cow-calf operation are more than just paying their costs every year. I'm not talking about any feeder-beef operation. The most profitable type of cattle farming, with least inputs, is the grass-based cow-calf operation. This is where a bull and a few cows keep dropping calves every year without any problems. No vet visits. They live on nothing but grassy pastures with water nearby – and shelter for the worst weather. Keeping them another year to put on more weight may or may not give you higher reciepts at the auction. You certainly won't get a higher price per pound. Let others work that angle. Focus on doing your best at bringing new calves along every year... Visit: https://livingsensical.gumroad.com/l/RationalGrazingLibrary