[Becoming a Writer] Writing Patterns in Non-Fiction

Writing is an art which exists in time, for nobody can read a book at a glance. Words and sentences follow one another into the mind, moment by moment, as the eye picks them up from the printed page. Thoughts and emotions are fed into the mind like cartridges oil a belt fed into a machine-gun. Each enters and explodes in its turn. Thus we hear people say, "I read to kill time," or, "I haven't time to read all that!" Time, and the passage of time, is thus the basic fact confronting the writer. And since time passes, and the reader may stop reading at any moment, continuity is the writer's main reliance. For when the reader stops reading, the writer has failed.
The first principle of the successful writer is so to interest the reader that he will continue to read. To put it more colloquially, the slogan of every writer is and must be: KEEP 'EM READING. This is our first great rule...
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