[Living Sensical] Follow Your River - Nightingale
There are two distinct kinds of successful people. There are what I call the river people and the goal people. Let's take a good look at the river people. River people are those fortunate people who find themselves born to perform a special task. Mozart and da Vinci were river people. There are thousands of river people living today. They're the people who know from childhood what they want to do with their lives.
These people are happiest and most alive when they're in their river – in whatever business or career or profession it happens to be. And success comes to such people as inevitable as a sunrise. In fact, they are successes the moment they find their great field of interest; the worldly trappings of success will always come in time. Such people don't have to ask, "What will I do with my life?" Their work is a magnet for them, and they can't imagine doing anything else...
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[Living Sensical] The Flywheel of Society - Nightingale
William James, in his Principles of Psychology, defined genius as little more than the faculty of perceiving in an unhabitual way.
In his essay on habit, he referred to habit as the flywheel of society; the thing that keeps us doing what we have been doing in the past; the thing that makes us fear change regardless of the present condition of our lives. And the genius, as defined by Dr. James, seems to be that rare bird who knows that change is not only good, but inevitable. He anticipates the inevitable. It is he perhaps who makes change inevitable. He habitually looks at everything about him in an unhabitual way. He takes nothing for granted. He knows that whatever he sees that is made by man, or served by man, is imperfect, is always in the state of evolving.
We can form the habit of seeing things, not as they are, but as they perhaps will be, as they could be, as our changing world insists they be...
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[Living Sensical] When Your Dreams Die - Nightingale
How would you like a recipe for staying young? From earliest times men have believed that their search for a fountain of youth would be rewarded. They have sought it much as a man goes in search of happiness. And they have found that the secrets of both youth and happiness lie in the same place: within themselves.
A philosopher once wrote, “There is not much to do but bury a man when the last of his dreams is dead.” That seems to be the answer – a person is as young as his dreams – for it explains why some people are old at forty, others still young at ninety.
Youth is a time for tackling new projects, and as long as a person is enthusiastically beginning something new, he will remain young in the only places that really count, in his mind and heart; he will be young in spirit. As Emerson said, “We need not count a man’s years until he has nothing else to count...”
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What is Sustainable, Regenerative Grazing?
Grazing cattle tends to rebuild the soil and make it come alive – if you learn how to mimic Mother Nature. And it can add topsoil in that same way.
When a cow grazes, the live biota that survive in the cow's gut to aid digestion wind up back on the ground to rebuild the soil. When you disk and plow and cultivate the soil, you are killing off these biota. Those microorganisms interact with the root structures, minerals and other nutrients to help the plants thrive. The biota travel out through the cattle manure as a natural, ongoing process.
Cows are nature's example of the combine. Cows harvest the grass, process it into muscle and fertilizer, and cultivate the ground meanwhile. They are a necessary part of a regenerative trio, along with soil and plants, that work together as a natural team to preserve and regenerate the land. They emulate the wild graziers such as the buffalo, whose vast herds helped build the thick prairie sod.
Properly done, the process of regenerating the land can be extremely low overhead, nearly all profit...
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A Mistake in Waiting for Happiness - Earl Nightingale
Have you ever noticed how most people seem to be waiting to be happy in the future? They seem to be so intent on getting through the day, they forget to enjoy it. It’s as though happiness is a distant city to them – a city they’re striving to reach. But happiness is something that must be learned and practiced if we’re to become skilled at it. Pushing it out into the determinate future involves running the risk that we won’t know how to be happy when we get there.
It’s like saying, some day when I can afford to buy a piano, I’ll sit down and play beautiful music. It doesn’t work that way. Owning a piano doesn’t confer the knowledge of how to play. And arriving at a particular stage of life, whether it’s measured in terms of age or income, doesn’t mean that we’ll suddenly become happy people.
The fact is that most of the ingredients necessary for happiness are present in the lives of most people every day. They are things and conditions for which we need not wait. They are ours today. And most of them are things we’re so used to, we take them for granted...
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The Positive Use of Imagination - Nightingale
Our thoughts, habits, even our abilities must be those of the person we believe ourselves to be. We can set new limits in place of old ones. But we can’t surpass the limits of our current self-image.
We form a mental picture of ourselves through experience, and we can change that picture the same way, through experience. If the actual experience we need is not available to us, we can, according to self-image psychology, create that experience synthetically. Now scientists agree that the human nervous system is incapable of distinguishing between actual experience and the same experience imagined vividly and in complete detail.
Why not practice holding the self-image of the person you most want to become? This is the person you can become. Use your spare moments to concentrate on your goals and the greater success you seek. Analyze your past successes and formulate ways your success can be increased in the future.
Put more into the positive use of your imagination than you ever put into its negative use, worry. You’re merely reversing the same creative process.
Now it’s working for you instead of against you.
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Four Steps to a Healthy Self-Image - Nightingale
One time the late Dr. Maxwell Maltz, whom we called Uncle Max, dropped by my office for a chat and lunch. We got to talking on his favorite subject – namely, how a person can come to grips with himself, develop a healthy self-image and find freedom in the world.
He told me he had discovered four important steps a person can take on a regular basis to form the new habits that can build a healthy, new self-image.
Four steps to a healthy self-image: (1) forgive others; (2) forgive yourself; (3) see yourself at your best – choose confidence instead of frustration; and (4) keep up with yourself – march to your own drummer, and don’t worry about what others are doing.
Are you holding a grudge against someone in your life?
Are you able to look in the mirror and feel good about what you see?
Are you focused squarely on your own achievements instead of how much you achieve in relation to others?
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Farm Less, Profit More - 01
It took a crop failure to open my eyes. The farm I loved wasn't making enough to pay its own way.
Misapplied herbicides had killed the first crop.
But the bigger lesson is when I fenced it in with a portable polywire and let my cows graze it off. That was the eye-opener. They got fat and raised their calves on that all fall.
So I then started examining the various parts of our cattle farming methods. And learned how to regenerate the land to raise more grass with less inputs - and the farm became sustainable.
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Breakthrough Copywriter Prologue
A public meeting about Disasters brought this book to life.
This meeting was simply to help people get organized so they could help each other when the worst happened. Saving lives, property, everything of real value. So human life could get going again after Nature got through with its extreme weather.
The biggest problem at that meeting was their paltry turnout.
The poor turnout was because this meeting wasn't effectively marketed – the needs and wants, the emotional connection – all missing.
Vital information which actually saved lives had been communicated in such a fashion that only a few were interested in finding out about it or doing anything with it.
The moral:
- Marketing (and copywriting) is a form of communication.
- It sits at the point where emotion and logic meet to cause action.
- Poor or missing marketing results in inaction.
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Why "Audience First" works - Part 1
THIS BOOK WAS INSPIRED after a realization that I'd published a massive number of books for more than a decade – mostly all wrong. Half of all those books never sold a single copy. 80% of the rest sold a few. 20% sold regularly. And some 3% sold consistently, month in and month out.
Why? Those that didn't sell, or sold poorly, had no audience. Those that did sell were serving a very small, but very hungry set of readers. But I only really confirmed that principle this year:
Build your audience first, write your book for that audience and your book will sell.
This year, several lines of research converged. I was unearthing the texts from the most successful writing course ever. And meanwhile also found myself studying the other production models for book publishers and screenplay producers. And that reminded me of earlier texts which I cross-referenced. From all that, here we are, narrowing our study to what makes books sell – its built-in audience.
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The Difference Between the 'Haves' & the 'Have Nots'
Meet two kinds of people the "Haves" and "Have Nots"—and the one decision that separates them.
People who fail to make the grade financially are seldom honest enough to admit that they really didn't try and keep trying. So in order to justify their failure or mediocre lives, they dream up and pass along these excuses.
I've discovered that the only difference between the people who earn big incomes and those who earn small incomes is that those earning big incomes decided to earn more. Without the decision to earn more, you can't possibly think of ways to increase your income.
This decision is the simple, yet elusive, difference between the Haves and the Have Nots. The moment you decide to go after wealth, success, or anything you desire in life, that is when you will start thinking about ways to accomplish it.
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How to Write Fiction Blurbs
Different from the conventional wisdom, fiction blurbs are an advertisement for the book - a teaser of what's to come.
So you don't follow conventional wisdom (about mentioning other authors, using keywords, listing tropes, etc.) Instead, you simply involve the reader from the get-go, transforming their lives from the opening line.
This is data you'll find in few other places - because when you are bringing a story to life, the hardest part is keeping out of its way...
Visit: https://livingsensical.gumroad.com/l/BecomingAWriterLibrary for our extensive (and free) collection of classic and effective writing advice books.
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Audience First: Books that Sell - Prologue
The entire reason any home-based or small business entrepreneur's book doesn't sell is simple:
They didn't study the exact audience for their book and write that book their audience wanted.
But that's usually because they've bought into the “conventional wisdom” which has been spread through their fast-and-easy "guru" approaches to ebook publishing. The current fad. The one that says if you just write and publish it, then it will sell.
This process of finding the audience first takes the guesswork out of writing. Because you've done your homework. Any home-based or small business entrepreneur can learn this. It doesn't require an English degree. Or any other training than you've already had.
But you do have to know how to find your audience and collect them.
That's what we're building this book to describe to you.
Available through an ongoing project: https://livingsensical.gumroad.com/l/audiencefirstbooksales
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Backward Books Writing
There is a single reason why any home-based or small business entrepreneur can't write a book that sells.
The really successful books use a single time-proved model that traditional publishers and movie/TV producers trusted and followed for decades before the Internet and ebooks first appeared.
That's the key point: having and writing for a specific audience.
Visit https://livingsensical.gumroad.com/l/audiencefirstbooksales for the latest updates to this project...
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Farm Less, Profit More: Introduction
It took a crop failure to learn my biggest lesson in farming:
Row-cropping was an expensive gamble - but raising cattle on grass alone is almost guaranteed income.
The next couple of decades proved my observation right.
What people think is modern farming can lead them to bankruptcy, but grazing cattle according to Nature's principles makes farming income - and profits - predictable.
In this short volume are the condensed lessons on how rotational grazing with inexpensive portable electric fencing has made farming easier, more enjoyable, and completely sustainable.
Book with transcripts and bonus lessons: https://gum.co/AvXAV
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How to Get Everything You Want - Lesson 01
There are basic laws in this universe that will work for you if you know how to apply them. They work for anyone who knows they exist and how to use them.
The law of electricity works for all of us. We can burn your house down with electricity or you can light your home with it. You don't have to be a genius to do it. A child three years old can push a button and turn the lights on.
Millions of people have been taught to believe that the rules of success are indeed so very difficult and complicated that surely they could never learn them.
I found out that anyone can be genuinely successful if he will learn the exact same "rules" that the successful people learned and use them.
I'm going to lay down a simple basic way and you can have anything material you want to have and you can be anything you want to be. These are scientific things that work every time if you will do it in a simple way.
Author Freedom Course - Introduction
Your writing and publishing should give you freedom.
And for most people, it doesn't.
Because only four out of ten thousand authors actually make a living by publishing through Amazon.
Shocking statistics.
As a writer, the solution is simple: learn how the system actually works. Then do that.
After five years of concentrated research, I've narrowed down to exactly what the core basics are that most authors have been missing.
There have been a few breakthroughs:
- What actually is an "author platform" - and how you already have one.
- The three habits you have to have in order to succeed.
- Four steps you need to do before you start writing or outlining your book.
- The two biggest lies spread in publishing.
- How you can teach yourself to write perennial bestsellers at home...
Learn More: https://livingsensical.gumroad.com/l/AuthorFreedomCourse
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The Chrysalis Cure - by J. R. Kruze - Book Trailer
I had no money, was jobless, and heart-broken. I wanted to suicide, but instead got kidnapped - sort of.
The last thing I remembered was passing out on a curb in New York City.
Now I was on a bus somewhere in New Jersey going south.
How did that happen?
I grabbed my backpack and found the contents had been replaced.
The only things left were a large meat-and-cheese sandwich and two bottles of water.
Its front pouch only held my one-way and non-refundable bus ticket, a burner phone with no signal, plus a scrap of paper with a phone number scratched on it.
I'd been kidnapped - but not really. None of the other passengers on that bus seemed bothered at all, not even noticing I was there.
Going through the pockets of my jeans and jacket, I also found that all my ID and money was gone. And I had no other clothes than what I was wearing.
So the only choice I had left was to take this ride where it was already heading - to some tiny town in the middle of nowhere.
To whoever I was going to meet at the other end.
All pre-arranged by someone...
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Death by Advertising Trilogy - by J. R. Kruze - Book Trailer
The Death by Advertising Trilogy:
Death by Advertising -
Family and friends were notified of a death through an advertisement placed in the New York Times. No illness, no accident. No body - just an urn of ashes spread at sea.
And no case to investigate, as no major laws broken.
Except that one detective thought there were some loose ends that didn't add up....
Death by Sales Pitch -
Another missing person - same modus operandi. Same detective.
Last time he saw an ad like that, it was for the single woman he had ever loved - but she only turned up mssing, not dead.
Meaning: someone was sending him a message - that chasing this clue might just help him find his missing lover...
Death by Marketing -
She was dying from her own success - but for real, not like her partner who had faked hers.
Then she saw this ad, which was so well written and so curious, she had to apply for that job.
One last adventure - if she ended up living that long...
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Death by Sales Pitch - Book Trailer
Death by Sales Pitch - J. R. Kruze
Another death - of someone too young, too healthy.
Another full-page ad in the New York Times.
Except this funeral was in Austin, Texas - not even upstate NY.
A few phone calls got the same back-trail: Cremation, ashes spread with no witnesses - only a video as "evidence".
This was the same modus operandi used when my lover was "disappeared". Only, she was still alive - somewhere.
I never got over how she left so quickly - without even a goodbye.
All this new ad meant: someone was sending me a message to solve these serial "deaths".
And if I solved these, I might finally reunite with the only woman I had ever truly loved...
Second installment of the Death by Advertising Trilogy
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Two Ghost's Salvation, Complete - Book Trailer
Gods and goddesses have roamed the earth for millenia. Some hold that they still do.
For two babes born in the King's Forest, hunted by the King's soldiers and two Duke's armies, life there was protected - and as pleasant as living among wild animals with only your father could be.
For their mother died in childbirth, and became a spirit-guide for that forest, keeping the land, plants, and animals in balance. And meanwhile, she helped her mortal husband raise them to fine teenagers.
And those girl's father befriended a King.
Soon after that, they were to start more training - among humans.
It was much shorter, and resulted in their passage from this life. But not into Death, rather they became spirit-guides like their mother.
And some say they are destined to save this world and our universe.
This is the whole of their origin story...
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Two Ghost's Salvation, Book Two: Jude's Tale - Book Trailer
THE LAST I REMEMBERED of my childhood was being trapped in a stone chapel – our way out blocked by a wall of flame.
On the other side of those locked double doors were a mob of villagers with torches – ones I formerly thought of as friends.
Once those doors were broken in, none would enter. But a torch landed inside anyway.
Somehow, a wall of flame erupted at the entrance. Me and my sister looked at each other as if to say "that wasn't mine".
We'd both learned that talent from our spirit-guide mother.
But being burned alive wasn't my worst fear.
Instead, I still had nightmares about how that boy and his father mistreated me before this all started.
And how I'd responded in kind.
Actions I regretted now and would never forget...
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Scientific Advertising with My Life in Advertising - Book Trailer
“Scientific Advertising” is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.
Test marketing, copy research, coupon sampling, market research, and many more of the “standard” marketing techniques businesses are currently using can all be traced back to the original version of this book.
Jay Abraham, highly regarded as one of the greatest marketing consultants of the 20th century, says that he has read the original “Scientific Advertising” by Claude Hopkins over 50 times and has learned something new every time he has read from it.
As you read and apply this, realize that the growth of your business can no longer be a “hit-and-miss” operation – where you could be digging just feet or inches away from striking the “mother lode” in your industry, but still be painfully unaware it’s there.
You can turn your business marketing into step-by-step “Scientific” growth of where you will know exactly what works for your business promotion …and what doesn’t work.
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Two Ghost's Salvation, Book One: Sal's Tale - Book Trailer
In the days when people were owned by the land, two young girls found their power by becoming ghosts, then spirit guides. This is their origin-story...
Their parents were serfs, and belonged to two different dukedoms. Falling in love endangered them both. Becoming pregnant with twins made this even worse.
Their Dad had to raise them by himself, as Mother died shortly after birthing them. But her spirit remained on Earth to watch over them. Sal and Jude could see her, and knew their Dad could feel her presence.
But the problem in survival was staying hidden, because they were on hunting land the King claimed as his own. And forces were at work to find them...
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New Voices Volume 12 - by J. R. Kruze and S. H. Marpel
I WANTED TO BE MORE than just some electronic house-haunting ghost - I wanted to understand being Human.
All electricity works on "on" and "off" states, if you break it right down. Even when you blend several AC and DC circuits together on the same feed. And that's what makes logic and decisions.
But humans are never really off. They are running all the time - even during sleep. And their decisions aren't logical. They'd even kill each other when it served them – the ultimate "off" – sometimes just to prevent an unwanted "on" when it was "inconvenient".
When I was “born”, there wasn't a midwife, doctor, or hospital. Not even a mother. Just a lot of electronic circuits that happened to be nearby.
They called me a ghost, but that house was my body - at first. Then some spirit-guides befriended me and taught me how to corporealize as a human.
But looking and feeling like one didn't make me one - that's what I became more and more fascinated with. Like I would die if I didn't figure this one out.
Yeah, the ultimate "off" - and the human records all say this is their worst, most unsolvable mystery – and what they fear most. And motivates them the most.
So I was headed right there by becoming "human". (Sigh.)
Then let the games begin...
Anthology containing:
One More For the Road by J. R. Kruze, S. H. Marpel
The 14th Disciple by J. R. Kruze
The Shoemaker by S. H. Marpel
Triangle - A Memoir by J. R. Kruze
Last Chance by J. R. Kruze
Cassie 2.0b by S. H. Marpel, J. R. Kruze
The Return of Walkaway Mary by S. H. Marpel
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