[Becoming A Writer] The Types of Magazines and Their Needs - Walter S. Campbell

Popular magazines are classified as “quality,” “slick”, and “pulp”. The quality magazine is intended for people who enjoy ideas; the slick magazines are aimed at readers whose chief interest is emotion, sentiment, passion; the pulps are for those who prefer action, adventure, strong and simple emotions. That is to say, the quality magazines address themselves, in the main, to adult readers of education; the slicks address themselves to people who read not only for amusement, but in order to learn how to get ahead in the world of business or to be reassured that their standards of life are better than any others; the pulps are intended for readers who desire escape from discouraging conditions of life into brightly colored dreams...
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