[Change Your Life] Big Business Started Small - Earl Nightingale
These days we hear a lot about big business and how much bigger it is getting. But there is nothing wrong with expansion, and one of the most interesting things about it is that every business, no matter how big it might be today, started small. One of the largest corporations in the United States was started with only a few thousand dollars of borrowed money, and after ten years of operation had only six thousand dollars to its credit. And another good thing to remember a is that every business, no matter how big or far-flung, no matter how many thousands of employees or how many skyscraper office buildings it may have, got its start in the mind of one human being.
Committees have their place when it comes to considering and solving problems. But every good idea had to start in the mind of one human being and usually came as the result of something he observed. You could start a business of your own this year which in twenty or thirty years could be a growing, far-flung industrial empire, too. People who tell you all the good businesses are taken, or that there are no more opportunities, are wrong.
Six words lie at the root of any business success: FIND A NEED AND FILL IT! The extent of your success will be determined by the need's importance and your ability to fill that need...
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[Change Your Life] Do Unto Others
Over the past years, I’ve made hundreds of speeches to sales and business groups of all kinds, in just about every state in the union. And I’ve made it a point to talk with every topflight business person or salesperson I’ve met.
I’ve taken enough notes to fill a good-sized garage, trying to draw a composite picture of the really outstanding, successful person. I’ve talked to old-timers and young ones, fat ones and skinny ones, extroverts and introverts. (Incidentally, you might be interested to know that a very big percentage of the really successful people I’ve met are miles from being the hearty, bluff, backslapping, give-me-the-microphone-I-want-to-say-a-few-words kind of people. Instead, they’re just very nice, warm, friendly people with homes and kids who decided they wanted more out of life than the average person.)
So, as the experts say, I’ve made a survey, and you’ll be a little surprised, maybe, by what I’ve uncovered. You might say that I took everything I’ve learned from these people and jammed it into a big wine press, squeezed the whole thing down to its very essence, distilled the essence, and, like Dr. Curie, I was left with a radiating substance of incredible power. But, as maybe you already know, this glowing, wonderful thing I found wasn’t new...
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[Change Your Life] How to Get Rich from Scratch - Earl Nightingale
I had lunch the other day with a friend of mine who is worth in the neighborhood of $200 million, a fortune which he put together from scratch.
If he isn’t qualified to speak on the subject – how to get rich – I don’t know many people who are. So for those who feel it would be fun to get rich, here’s how you go about it.
To begin with, understand that you don’t have to drive sharper bargains, treat people unfairly, or hurt any human being in the process of getting rich.
And understand that you won’t get something for nothing. What you must do, in fact, is give to every person with whom you deal more than you take from him.
How is this possible? ...
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[Change Your Life] The Entrepreneurial Journey - Earl Nighitingale
It takes longer than we realize, and the journey is an arduous one. But, one day we wake up, and we've achieved a kind of independence never known or perhaps understood by the employee, no matter how high he or she may travel in the hushed corridors of executive country.
All business activity in the United States and its territories began as entrepreneurial adventures. Trace any corporation back to its beginnings, or the beginnings of its parent corporation as is sometimes the case, and you'll find it began as an idea that would fill or help fill a need or desire on the part of human beings who would become customers.
We look today at a complex multinational organization like IBM and forget that the company began in the mind of a single human being. Anyone who starts or causes to be started a business venture, is an entrepreneur...
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[Change Your Life] Know What You Want - Claude M. Bristol
The first thing to determine is precisely what you want. Starting in with the general idea that you merely want to be a success, as most people do, is too indefinite. You must have a mental pattern clearly drawn in your mind.
Ask yourself, where am I headed? What is my goal? Have I visualized just what I really want? If success is to be measured in terms of wealth, can you fix the amount and figures? If in terms of achievement, can you specify it definitely? I asked these questions — for in their answers are factors which will determine your whole life from now on.
Strange as it may appear, not one out of a hundred people can answer these questions. Most people have a general idea that they would like to be a success, but beyond that everything is vague.
They merely go along from day to day, figuring that if they have a job today they will have it tomorrow and that somehow they will be looked after...
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Is Your Personal Corporation Growing?
Every person is, in reality, in business for himself or herself in that each is building his or her own life regardless of who happens to write his or her paycheck. So for the purpose of this message, think of yourself as a corporation. You hold the office of president of this corporation, and you're responsible for its success or failure. You and the members of your family are stockholders in your corporation, and it's your responsibility to see that the value of the stock increases in the years ahead.
If your company is growing, it will have a tendency to continue to grow. In other words, you're doing things right. Conversely, a company that is going backwards or shrinking has a tendency to continue to go backwards or shrink until acted upon by an outside force. All responsible company officers know that unless the company is growing, it's developing the first signs of death. As the head of your personal corporation, you must realize that this same law applies to you as well...
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Fake it Till You Make it
When I was an announcer/writer at radio station KTAR in Phoenix, Arizona, my goal was to become a network announcer in Chicago or New York, the national headquarters of radio at that time. I listened to the network announcers and practiced reading commercials as they did so that the copy sounded spontaneous and ad-libbed. I studied the delivery of every first-class network announcer in the country, and soon I could sound very much like them. Every commercial I read on the air at KTAR, whether for the local mortuary or sporting goods store, I read as though it were a national commercial for the most world-renowned company.
I gave so much pizazz to the local commercials my announcer friends soon dubbed me "Network" and kidded me – found my efforts ludicrous. They were helping me on my way. "Why do you knock yourself out on those ridiculous commercials?" they'd ask. And I would smile and go about my business.
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How to React to Stress
It takes longer than we realize, and the journey is an arduous one. But, one day we wake up, and we've achieved a kind of independence never known or perhaps understood by the employee, no matter how high he or she may travel in the hushed corridors of executive country.
All business activity in the United States and its territories began as entrepreneurial adventures. Trace any corporation back to its beginnings, or the beginnings of its parent corporation as is sometimes the case, and you'll find it began as an idea that would fill or help fill a need or desire on the part of human beings who would become customers.
We look today at a complex multinational organization like IBM and forget that the company began in the mind of a single human being. Anyone who starts or causes to be started a business venture, is an entrepreneur.
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[Change Your Life] Belief and Repetition - Claude M. Bristol
We hear much about the power of suggestion. We know how easy it is to make a person ill by constantly suggesting to him that he doesn't look well, etc. It's the constant mental review of his crime that makes a lawbreaker confess. As a newspaper man I have been in on many "third degree" sessions.
I have seen detectives and prosecutors corner a single individual and shoot questions at that individual until his face was bathed in perspiration. It is the deadly repetition, the reiteration, the tap, tap, tap, through the power of suggestion which brings confession.
Skilled prosecutors, clever defenders appeal to the emotions of jurors, never to the conscious reason. And how do they do it? Simply by a process of repeating and emphasizing, time after time, the points they wish to stress. They do it with their usage of words and variations of argument. Behind all there is that tap, tap, tap, — tapping the subconscious — making the jurors believe...
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[Change Your Life] A Time to Risk or Sit - Earl Nightingale
In 1965, Robert M. Manry, a copy editor for the Cleveland Plain Dealer, sailed from the United States to England in a 13-foot sailboat – 3,200 miles across the North Atlantic in a boat so small you'd hesitate to take it out on Lake Michigan or Long Island Sound as small-craft warnings were flying.
For 78 days Manry and his tiny 36-year-old sailboat battled one of the toughest stretches of saltwater on earth. Gales blew the boat on its side. Manry tried to nap during the day and sailed at night so that he could try to avoid being run down and chopped into kindling and hamburger by great ocean-going steamers. On several occasions, he was washed over the side in heavy seas. Each time he would haul himself back aboard by a lifeline he kept tied to himself in the boat. He suffered terrible hallucinations, the result of having to take so many pep pills to stay awake during the long nights.
Why? What made him do it? It wasn't publicity; he went about the whole thing so quietly – practically no one knew what he was up to. He thought no one would pay attention to him, and that was fine with him...
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[Becoming A Writer] What Makes a Good Story? Walter S. Campbell
THE FIRST REQUIREMENT of the fiction (as well as good non-fiction) is—a good story.
A good story is one which entertains the reader. In order to define the term more closely, we must first of all understand what the reader is like and how he happens to read fiction.
THE READER. The desire for fiction appears to arise out of the peculiar position in which mankind finds itself in this world. A newborn child is a complete egoist, caring only for its own appetites, comfort and content, and if a baby were able to fend for itself, these selfish impulses would dominate its whole life. But because of its helplessness the baby is compelled to adapt itself to the demands of those who feed and protect it, and so becomes a member of society.
It is man’s prolonged infancy which makes civilization possible...
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Four Techniques for Creative Revolutions - Earl Nightingale
To spur your mind to new action, think combination, adaptation, substitution, and rearrangement.
What are some of the best techniques for using our creative faculties more effectively to solve problems, make decisions, achieve goals, and better fulfill our ultimate human responsibility, which is to think? Here are a few I have learned...
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[Restoring the Land] Seeds and Seeding: What to Avoid, Part 2 - Maurice Kains
Commercial gardeners nowadays govern their spring sowing and planting largely by the weather maps and still more by the daily forecasts of the United States Weather Bureau.
Isotherms, or lines of equal temperature, serve as guides to safe seedage and planting.
For instance, the isotherm of 45° is the northern safe limit of transplanting hardy plants (cabbage and lettuce) from coldframes to the open ground; and that of 60° for tender plants (tomato and peppers).
To have plants ready on the dates when these temperatures normally arrive the seed is sown under glass 5 or 6 weeks earlier.
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[Change Your Life] Surviving the Current Crisis - Strauss, Howe
We are in a crisis of our own creation. But the hopeful news, beyond "the worst is yet to come" mantra, is that our culture tends to run through changes in four parts.
So we are able to look at these current scene dispassionately and work out ways to help those around us survive better. And the next phase after this is one of Expansion and wealth.
"To every season..."
Based on "The Fourth Turning", and their earlier "Generations" book, this video brings hope where others are sowing and mining only desperation.
As we expect, so we receive...
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[Change Your Life] The Profile of a Creative Person - Earl Nightingale
The creative person realizes that his mind is an inexhaustible storehouse. It can provide anything he earnestly wants in life. But in order to draw from this storehouse, he must constantly augment its stock of information, thoughts, and wisdom. He reaches out for ideas. He respects the mind of others – gives credit to their mental abilities.
Everyone has ideas – they're free – and many of them are excellent. By first listening to ideas and then thinking them through before judging them, the creative person avoids prejudice and close-mindedness. This is the way he maintains a creative "climate" around himself.
Ideas are like slippery fish. They seem to have a peculiar knack of getting away from us...
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[Becoming a Writer] Revamping Rehashing Rewriting - Walter S. Campbell
There is singular method, practiced widely in all ages, and usually most of all by the greatest writers.
It is, in fact, the method of nearly all popular writers, great and small. It consists in revamping, or revising, the works of other men, so as to bring them up-to-date and make them fit the demands of the current market.
Popular literature is necessarily made up of old materials, with which the readers are already familiar. If the writer presents a reader with something entirely novel, that reader is puzzled; he “stops to think,” as we say. And when he stops to think, the show is over; for the common reader can hardly think out a puzzle and enjoy himself at the same time. Therefore, all popular literature is made of familiar matter—though it may be seasoned with a dash of novelty—and is, in fact, generally made of folklore older than the hills...
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The Great Problem Solving Tool
Successful people are not without problems. They're simply people who've learned to solve their problems.
All creatures on earth are supplied at birth with everything they need for successful survival. All creatures except one are supplied with a set of instincts that will do the job for them. And because of that, most creatures don't need much of a brain. In the Pulitzer Prize-winning playwright Archibald MacLeish's play The Secret of Freedom, a character says, "The only thing about a man that is man is his mind. Everything else you can find in a pig or a horse." That's uncomfortably true.
Take the magnificent bald eagle for example. To see one of them swooping down and pluck a live and sizable fish from the water on a single pass is astonishing. More astonishing still is the eagle's eyesight. And because of its need to see small rodents moving in the grass from high altitudes or a fish just inches under the surface of the water, its incredible eyes take up just about all the space in its head...
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[Becoming a Writer] Writing to Mechanical Pattern Part 2 - Walter S. Campbell
There are, in fact, certain fundamental patterns found in the literature of all ages, patterns as indispensable ta literary form as a skeleton is necessary to the human form. Jellyfish have no bones, and it is possible (rarely, though all too often) to create literary jellyfish. But heretofore, the structure of great literature has been considered a most essential part of it—and the most lasting part.
One of these ancient patterns is the “scene,” the dramatic unit of every story, plot, or tale in which human characters are shown in action. This unit, the scene, is a sharply defined pattern, indispensable to story-telling, and if you hope to write novels, stories, or plays, or even narrative poems, you will have to use scenes....
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Nine Steps for Solving Any Problem
For any problem, no matter how big or complex it may be, there is a solution. Use these nine steps to find it!
What are the similarities in problem solving, decision making, and goal achievement?
Actually, they're alike in many ways. A decision that must be made is little more than a problem awaiting a solution. We might even call it a simple problem. When we're faced with a decision, we rarely have to choose between more than two or three alternatives, whereas, in solving a problem, we sometimes face what seems to be an endless list of possibilities. And, what about goal achievement? Isn't a goal a point we wish to reach? The problem is to move from where we are now, to where we want to be. So, problem solving, decision making, and goal achievement are all closely related functions of creative thinking...
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[Expectancy Factor] Harness Your Imagination - Claude M. Bristol
When we realize that inventors, artists, scientists, architects as well as builders of great businesses employ the imagination, we get some idea of its magnitude.
Shakespeare said, “Assume a virtue if you have it not.” Now, let's take this great truth and follow some of its implications. In assuming of virtue, you are assuming it via your imagination to become the person you would like to be. You create a mental picture of your newly conceived self — and if you continue to hold it — the day will come when you are in reality that person. And so it is with the accomplishment of desires. But here we must make a distinction between daydreaming and a true mental picture or the proper use of the imagination...
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[Change Your Life] Acres of Diamonds - Nightingale
The story – a true one – is told of an African farmer who heard tales about other farmers who had made millions by discovering diamond mines. These tales so excited the farmer that he could hardly wait to sell his farm and go prospecting for diamonds himself. He sold the farm and spent the rest of his life wandering the African continent searching unsuccessfully for the gleaming gems that brought such high prices on the markets of the world. finally, worn out and in a fit of despondency, he threw himself into a river and drowned.
Meanwhile, the man who had bought his farm happened to be crossing the small stream on the property one day, when suddenly there was a bright flash of blue and red light from the stream bottom. He bent down and picked up a stone. It was a good-sized stone, and admiring it, he brought it home and put it on his fireplace mantel as an interesting curiosity.
Several weeks later a visitor picked up the stone, looked closely at it, hefted it in his hand, and nearly fainted...
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[Change Your Life] Life of the Unsuccessful - Nightingale
What separates the unsuccessful from the successful?
When I think about unsuccessful people, I think of those men and women who seem to be at the mercy of forces over which they seem helpless or uninterested in influencing.
I was raised as a boy in such circumstances and came to know them well. I watched people who seemed helpless to do anything about their problems.
Their most serious shortcoming was of course lack of education. They took their cues from those about them, which is the self-defeating cycle of the poor – they're always following the wrong group...
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[Becoming a Writer] Writing to Mechanical Pattern - Walter S. Campbell
In time, a prolific writer can learn to do one such story every day of his life, and still find time to play golf. Of course, he has to write to pattern, and this means keeping up with the newer patterns all the time. He cannot master one simple formula and then write to that for the rest of his life; if that were possible, he could turn out three stories a day. But nowadays, competition is too keen to permit such slack methods.
Every professional who hopes for a popular hearing must write to mechanical pattern in the main, whatever he may be doing, or whatever group he writes for. In fact, the ability to do this is a real test of the popular professional writer, an ability as indispensable to him as is the ability to make blue-prints to an architect...
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[Change Your Life] The $25,000 Idea - Nightingale
Now how do we separate the important tasks from the unimportant?
Did you ever hear of the single idea for which a man was paid $25,000? And it was worth every penny of it.
The story goes that the president of a big steel company had granted an interview to an efficiency expert named Ivy Lee. Lee was telling his prospective client how he could help him do a better job of managing the company, when the president broke in to say something to the effect that he wasn't at present managing as well as he knew how. He went on to tell Ivy Lee that what was needed wasn't more knowing but a lot more doing. He said, "We know what we should be doing. Now if you can show us a better way of getting it done, I'll listen to you and pay you anything within reason you ask."
...
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[Restoring the Land] Seeds and Seeding, Part One - Maurice G. Kain
ONE of the hardest lessons for a beginner to learn is that cheap seed is the most costly to buy! Why is it cheap? It may be—probably is—not true to name! It may be old—50 to 100% dead or at least weak! It may have been—probably has been—cheaply and therefore carelessly grown and poorly “rogued” (if at all) or otherwise carelessly handled. In no branch of farming is it so true that the penny wise, pound foolish policy is so often or so strikingly illustrated as in the buying of cheap seed.
As no one can grow a successful crop of anything from poor seed, the time and attention devoted to the plants will be largely, if not wholly wasted. The difference in first cost between cheap and “costly” seed is so slight that no one who has his best interests at stake will hesitate to pay it; for the so-called costly seed will, or should meet all the requirements of “good seed”; namely, viability (ability to “come to life”) when conditions—moisture, oxygen and heat—are supplied; freedom from weed seed and debris, 100% true to name, disease-, and insect-free, and ability to produce a crop of uniformity and excellence...
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