[Expectancy Factor] Develop Your Desire - Claude M. Bristol
It may be that you want riches or fame or position or knowledge, for each person has their own idea of what success means. But whatever you consider it to be, you can have your objective, provided you are willing to make it the burning desire of your life.
For any personal success — and this is an important point — it is essential that your desire become an all-obsessing one, your thoughts and aims be coordinated, and your energy be concentrated and applied without let-up.
A big order you say? Not at all. By using the dynamic force of believing, you can set all your inner forces in motion and they in turn will help you to reach your goal...
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[Becoming a Writer] Writing to Emotional Pattern
Every piece of writing (not merely mathematical) produces a series of changes in the emotions of the reader. It is for these, in fact, that people read.
Without emotion, without those reactions which come to them while reading, most people would go to sleep. Therefore, while it may be important to have the right number of words, the right number of scenes, the right situations and subject-matter in your writing, it is far more necessary that you should have the right emotional pattern.
And in considering this type of writing you may safely toss aside any reservations you may have entertained while reading about writing to mechanical pattern, just above.
For the greatest poets and masters of prose here join company with you. They all practiced this method, and since we are striving to follow their methods, we shall do well to employ it.
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[Becoming A Writer] Writing to Pattern - Walter S. Campbell
Now we come to one of the most important of the methods of work to be considered in your writing. It is the one most widely practiced, because it enables the writer to apply a yardstick to his own work better than any other.
This method has been used above all others in all ages, whether the writer was planning a sonnet after the manner of Petrarch or a love story for shop-girls. All professional writers use it somewhat, and all prolific and popular writers use it constantly. It had always been applied to literary material, but it came into its full glory after the Renaissance in Europe. All the great imitators of the ancient epics, all the playwrights who imitated the ancient drama, all the poets and prose-writers who were not mere rebels and experimenters, consistently used this method. The idea behind this method is that there is a right or best way to do every thing, and that this best way can be found already laid down for us in our model. We call it writing to pattern...
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[Change Your Life] Don't Follow the Follower - Nighingale
95 percent of people never succeed because they're following the wrong group.
Processionary caterpillars travel in long, undulating lines, one creature behind the other. Jean Hanri Fabre, the French entomologist, once lead a group of these caterpillars onto the rim of a large flowerpot so that the leader of the procession found himself nose to tail with the last caterpillar in the procession, forming a circle without end or beginning.
Through sheer force of habit and, of course, instinct, the ring of caterpillars circled the flowerpot for seven days and seven nights, until they died from exhaustion and starvation. An ample supply of food was close at hand and plainly visible, but it was outside the range of the circle, so the caterpillars continued along the beaten path.
People often behave in a similar way. Habit patterns and ways of thinking become deeply established, and it seems easier and more comforting to follow them than to cope with change, even when that change may represent freedom, achievement, and success.
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[Change Your Life] The Cure for Procrastination - Nightingale
Have you ever noticed that the longer you look at something you should be doing, the more difficult it seems to appear? That the longer you put off something you should do, the more difficult it is to get started?
A good deal of frustration and unhappiness could be avoided if people would just do what they know they should do.
The great newspaper editor Arthur Brisbane once wrote, "Don't exaggerate your own importance, your own size, or your own miseries. You are an ant in a human anthill. Be a working ant – not a ridiculous insect pitying yourself." Strong language, maybe, but there's a lot of sense in it.
A person carrying a heavy weight is all right as long as he keeps moving. The minute he stops, puts the weight on the ground, and sits down to rest, the weight seems to become heavier; the distance to be traveled, greater; and the work, just that much more unpleasant.
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[Change Your Life] It's Not the Destination - Nightingale
In the great Greek poem by Constantine Cavafy titled "Ithaka," we are reminded that it is the voyage and the adventures on the way that count, not the arrival itself.
This seems to be a most difficult truth to understand. This is not to say that a person's goal in life is unimportant. On the contrary, it's vital. For without a goal, a distant destination, we would not be on the trip at all. Instead we'd run around in circles, endlessly following the shoreline around our tiny island. Every person needs a great and distant goal toward which to strive. But in traveling toward it, he should try to keep in mind that the fabled land he seeks has shores much like the one he left behind and that its purpose is not so much a resting place but, rather, the reason for the trip.
Where a person goes is not nearly as important as how he gets there. That a house is built is not all that important. It is the manner in which it is built that makes it great, average, or poor. That we live is not nearly as important as the manner in which we live.
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[Becoming a Writer] Writing Without Notes - Walter S. Campbell
There is a method of writing, which is found in all bestsellers and classics, and which must always be used, if the writer’s work is to have the spontaneity, the freshness, the fluid quality which goes with true originality. Technique is always needed, but the application of its rules should always be natural and immediate. Therefore, whatever you may write, always write the final draft without notes, without referring to your earlier versions.
The book or story which has been written from notes shows it: every reader can recognize the solid chunks of dullness copied from the notebook, the undigested gobs of fact that clog the narrative, the “seated mass of information," as Henry James called it. Of course, every writer has to use notes, has to write several versions of all, or of parts, of his work. But it is fatal to work out the final draft with those notes and those versions under one’s nose.
There is only one way to avoid dullness. That is to write without notes...
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(This version supplies missing voice-over.)
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[Restoring the Land] Vegetable Crops to Choose and Avoid - Maurice G. Kains
ONE of the most striking and interesting things that a visit to a large city market will reveal especially in New York, Washington, Chicago, New Orleans or San Francisco, is the varied assortment of vegetables offered for sale. The fact that many of these are not staples but yet are offered in commercial quantities indicates, first, that they are in demand and, second, that at least some growers consider them profitable because they appear year after year and in about the same amounts. They are bought mainly by people of Italian, French, German, Chinese, Japanese, and other foreign descent.
Should you wish to grow such crops you will probably have to search through a dozen, a score or more catalogues to find seed because few American seedsmen carry more than one or two each of the more common ones. The others would have to be bought from foreign seedsmen who specialize in what, to Americans, are oddities. In fact, you might have to write to the growers of such vegetables to discover where seeds may be obtained...
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[Expectancy Factor] How I Came to Find This Magic - Claude M. Bristol
For those of you who seek to learn and make progress, I gently lay this in your laps. I do so without the slightest fear but that it will turn your world entirely upside down—bringing you health, wealth, success and happiness, providing you understand and accept.
Down through the centuries its power has destroyed those who sought to misuse it, therefore exercise great care that it is used only for good.
It can be proved by the teachings of the Bible, certain well-established laws of physics, and last but not least, just plain common sense. Read and determine for yourself whether or not the proofs I offer stand by themselves.
Some of you may see only the spiritual side, others recognize the scientific truths, and still others may accept it as just a practical operating device to put you on the road to success. No matter — many know the truth and for you who will open your minds, the light will pour in with dazzling white brilliancy...
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[Change Your Life] What's Your Intermediate Goal? - Nightingale
Did you ever see Jack Nicklaus play golf? He was a golfing phenomenon never before seen in the world of golf, winning more major championships and money than any other golfer who ever lived. Yet if you watch him carefully, you can learn more than how to lower your handicap. You can learn a key strategy for success.
Each time Jack got ready to hit the ball, he'd have an intermediate aiming point, just a short distance from the ball. This intermediate aiming point was on line with the route he wanted the ball to travel. He would look down the fairway toward the green, then at the intermediate aiming point, then at the ball. His first task was to get the ball to pass over the intermediate point. If it did that, it would probably land very near the point on the fairway or green he had selected. It was always interesting watching his head and eyes move to the intermediate point, then to the distant point, then back to the intermediate point and back to the ball...
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[Becoming a Writer] The Editor's Expectations - Walter S. Campbell
THE EDITOR of a magazine is the purchasing agent for his readers. His success and the tenure of his job depend upon their satisfaction. Mortality among editors is high because of this. For though the reader is always right, a good many authors feel that the editor is nearly always wrong. Not infrequently, readers agree.
Editors, however, must be taken into account, since the writer cannot reach the reader without the consent and assistance of the editor.
The first principle of an editor and one seldom violated is to buy what will please his readers. Occasionally an editor will indulge his personal taste or give way to his irritation at having to publish the same old plots. He may tire of blood and thunder or sweetness and light and relieve his feelings by publishing a yarn that is roundly cynical. But such temperish exceptions only prove the rule. The editor must please his readers...
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[Change Your Life] Tips for Setting Goals - Nightingale
A clinical associate professor of psychiatry, Dr. Ari Kiev, writes, "Observing the lives of people who have mastered adversity, I have noted that they have established goals and sought with all their effort to achieve them. From the moment they decide to concentrate all their energies on a specific objective, they began to surmount the most difficult odds."
Dr. Kiev continues, "The establishment of a goal is the key to successful living. And the most important step toward achieving an objective is first to define it. I'm sure you have at least 30 minutes a day in which to list your thoughts. At the end of that time, choose from the possible objectives you have listed, the one that seems the most important, and record it separately on a single card. Carry this card with you at all times. Think about this goal every day. Create a concrete mental image of the goal, as if you've already accomplished it." ...
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[Becoming a Writer] The Reader's Expectations - Walter S. Campbell
FIRST OF ALL, the reader wants a good story.
By this the reader means good entertainment. He wishes to be amused, to be stirred, and sometimes to be instructed, if this can be managed without too much effort on his part. Writers who are not willing to meet this demand should not attempt magazine fiction. Those who do must remember that the reader is always right.
It must not be forgotten that magazine fiction provides amusement that is public. Magazines come through the mail, they lie about on tables, they are read in public places. This means that they are under the necessity of conforming to the conventions of their readers.
As everybody knows, people do not like to differ from their fellows except in some way that shows superiority. Obviously a man who reads only for amusement is not eager to appear eccentric...
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[Change Your Life] When You Run Out of Goals - Nightingale
Studies indicate that the great majority of people have a certain amount of dissatisfaction with their present lives and don't seem to be as happy as they might be.
A person often feels when he's accomplished everything he's worked and struggled for so long to achieve, he finds himself depressed more and more of the time.
He has a fine job and an excellent income, a beautiful home, a wonderful spouse and children. In fact, everything is finally just as he'd planned it for so many years.
And for no reason that he can put his finger on, all the fun and enthusiasm has strongly disappeared. He's listless and unhappy, and he can't think of a single reason why.
This has become a common modern malady, especially in retirement, and it's what so often happens when a person runs out of goals.
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[Rebuilding the Land] Five Acres and Independence - Introduction - Maurice G. Kains
People who think they “would like to have a little farm” naturally fall into two groups; those who are sure to fail and those likely to succeed.
This book is written to help both! Its presentation of advantages and disadvantages, essential farming principles and practices should enable you to decide in which class you belong and whether or not you would be foolish or wise to risk making the plunge.
In either case it should be worth many times its price because, on the one hand it should prevent fore-doomed failure, and on the other, show you how to avoid delay, disappointment, perhaps disaster, but attain the satisfaction that characterizes personal and well directed efforts in farming...
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[Expectancy Factor] The Power in Your Belief
There are thousands, yes, millions of people seeking the secret — the key to health, riches, happiness, contentment and a solution of their problems.
Through the ages many men and women had the secret, learned and used this Power and I am positive you can acquire it too — if you'll think as you read, accept, and apply the ideas contained herein.
Your thoughts — those that predominate — determine your character, your career, indeed your everyday life. Thus, it becomes easy to understand what is meant by the statement that a man's thoughts make or break him. And when we realize that there can be no action or reaction, either good or bad without the generating force of thought initiating it....
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[Expectancy Factor] The Expectancy Factor - An Overview - Worstell
“Those who cannot remember the past are condemned to repeat it.” George Santayana
“Insanity is doing the same thing over and over and expecting different results.” Albert Einstein
The key word here is “expecting.”
This quote from George Santayana also applies to philosophy, religious texts, and classic literature. We find this around us nowadays, where people have refused to learn the wisdom recorded in our legacy texts, there is recurring failure and disaster around them. Because they make the same stupid errors. They should have known better. Businesses, even whole cities, and states are finding themselves facing financial ruin because they've rejected time-proved principles, patterns, and systems that keep organizations solvent and expanding...
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[Change Your Life] How to Be Happy - Earl Nightingale
Would you like to know how to be happy? The answer, believe it or not, is known, and it took one of the most brilliant minds ever to appear on the earth to come up with the answer. His name was John Stuart Mill, who lived from 1806 to 1873 and became an outstanding philosopher and economist.
He is believed to have had perhaps the highest I.Q. of any person who has ever lived. So, unless you think you’re smarter, pay attention. John Stuart Mill said, “Those only are happy who have their minds fixed on some object other than their own happiness: on the happiness of others, on the improvement of mankind, even on some art or pursuit, followed not as a means, but as itself an ideal end. Aiming thus at something else, they find happiness by the way."
To my mind there is no doubt whatever that that is the true and only path to lasting and meaningful happiness...
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[Becoming A Writer] The 5 Core Story Structures
Writing with certainty comes when you know and can recognize the core structures behind all stories.
There are five physical plot structures: romance, mystery, adventure, redemption, and non-fiction. Don’t confuse these with genre, which is mostly based on setting and pacing. These core structures are what build all stories.
They are framework siding, insulation, roof, and foundation, and are so obvious that they are usually unnoticed. Their recent discovery was only after a long review and testing of the various models of story building...
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[Change Your Life] Greener Pastures - Earl Nightingale
The other day I was reading about our universe and what we know and don’t know about it – about the billions and billions of stars and planets, and of the millions of galaxies like our Milky Way, separated by voids so vast it takes light (which travels 186,000 miles per second) about two million years to cross these almost incomprehensible distances. There are astronomers today sitting in front of telescopes looking at stars, not as they are now, but as they were five hundred million years ago. That is how long it took the light from these stars to reach us, give or take a few years!
I have a hunch I know why astronomers and scientists are so curious, as we all are, about other worlds and other galaxies. It is partly because of what I call “greener pastures.” The hope seems to spring eternal in all human beings that the opportunities are greater elsewhere. I suspect this uniquely human attribute, or frailty, has been at the root of all discovery.
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[Becoming A Writer] Plotting the Short Story - Chunn
The plot is the story-idea boiled down to the very bone, or, in other words, the synopsis of the story as we have evolved it in our minds and as we hope to see it materialize when we put our pens to paper to give it definite and immortal form.
It has been said, and truly, that the plot bears the same relation to the story that the bony system bears to the human body.
The writer who follows our method and commits his plots to paper, may at first view the result a little dubiously. The working plot is so short, so concise, that its importance is apt to be overlooked unless one has an exact understanding of the part it plays in story-writing.
On first appearance, indeed, a working plot may seem to have been created for no OTHER purpose in the world than to shackle the writer's pen and hold him down to a definite word-length...
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[Change Your Life] Why the Rich Get Richer - Earl Nigtingale
People are often puzzled as to why a successful man continues to be successful, while unsuccessful people tend to remain unsuccessful. It is like the line in the song: “The rich get richer and the poor get poorer.” This is really not true. The poor do not, as a rule, get poorer; but they do tend to remain poor, or at least at the bottom of the economic ladder, while the more successful and affluent tend to become even more successful.
I think the best reason for this is that we are all creatures of habit. People at the bottom of the economic scale are as bound by the habits that have resulted in their lack of financial success as the more successful people are bound by theirs. There is a conservatism of the very poor that is every bit as strong as the conservatism of the very rich. People, in general, tend to avoid anything that smacks of change. You would think the unsuccessful would welcome any kind of change, but they don’t. They have grown used to their way of life and feel that change might be for the worse.
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[Breakthrough Advertising] Where to Find Your Breakthroughs - Eugene Schwartz
Schwartz' classic is not an easy study. These five lessons above are simply short summaries of data that sometimes is explained across and between several chapters.
Again, your own mileage will depend on your study of this and other classics – to boil down and internalize the principles and patterns of these author's experience into a working philosophy you can employ.
“No one school has all the teachers” goes a ancient Oriental maxim. So having and regularly re-studying even a small library of proved marketers is a must to succeed in any marketing...
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[Change Your Life] Your Private Gold Mine - Earl Nightingale
From time to time you hear somebody say, “You know, those people who got in on the ground floor of the opening of the West, with its gold and silver, really were fortunate. All that gold lying around, waiting to be baled and carried to market!” Or, you will hear: “And what about the early discoverers of our vast oil fields? All those derricks pumping millions of dollars’ worth of black gold, and the folks who discovered it just sitting back and trying to keep their fortunes figured to the nearest million!” When I was a youngster during the depression, we used to sit around and dream of things like that. Maybe you've done the same thing.
Well there is one place that is virtually unexplored, where you can find all the wealth you’ll ever need. Perhaps you never thought much about it, but each of us has his own private gold mine, all staked out, with a clear title, just waiting to be developed....
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[Becoming A Writer] Working Wholeheartedly For Your Market - Walter S. Campbell
Now, whatever market you choose must be chosen wholeheartedly. Nobody can succeed in such a difficult craft if he thinks himself above his work. Generally the writer who takes such a lofty attitude is actually beneath it, so far as technique goes, and simply will not admit to himself that he is so. The heights of Parnassus are filled with poets who took a popular form and made it the vehicle of their genius.
There is a simple formula to be noted here: to please the public, choose a popular or timely subject; to please the critics, treat that subject in an intelligent and worthy manner...
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