Disruptur

Thanks Darrel, Heavily appreciated

Extremely high praise by Justin Michael, one of of not the most revolutionary sellers of our time.!!! Thanks Justin

Shots fired… 🧨 Not taking anything about from companies who have done extremely well to raise capital as mentioned here, but I want to live in a world where we simply do better. The user experience needs to be here are the targets, here are the compelling reasons why, here are the channels, here is the creative that will sell that customised story and make it real for them. NOT, what we currently have which is here is the data that you need a team to pull through and make likely assumptions, then sit with a creative team, then action. BUT, go further IF we utilised top down targeting as a complete unit, even without push button recommendations -> outcomes, we could also mitigate downstream churn from the outside and decipher best and worst fits in advance, without sales, marketing, and customer success running in opposite directions. I wanna live in a world, where we have streamlined approaches that set the business for success.. and do so with simplicity.. don’t you? HUGE thank you to @rob and @Scott for having me Behind The Curtain: Unscripted Market Message, think#ManderovicMethod #ClosedCircuitSellingis one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Demand + Outbound Actions = Revenue *If this content has helped you, please follow for more daily tips on all things revenue.

Disruptur.co puts sales, marketing and customer success together, so you don’t have too. #ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Utilising this framework, Adem Manderovic, this week's guest, builds ecosystems, removing the requirement for marketing, new business and key account management. The Disruptur frameworks gained worldwide exposure on global critically acclaimed podcast #Ungoogleable by Jonny Stofko in 2022. Has since been featured on Sales Today, Salesdeck, Down the Rabbit Hole, Simply Sales and Marketing and The Bang On Sales Show. We look forward to talking with Adem this week about Targeting, Triggers, Channels and more. Connect With Adem Manderovic LinkedIn: @-manderovic-disruptur/ Connect With Disruptur.co Web: @ Check Out Omni IQ For Yourself: @gin Timestamps: 0:00 Intro Music 0:46 Introducing Adem Manderovic, CEO of Disruptur.co 6:22 Targeting Your Data 16:05 Data Triggers 25:26 Channels & Validating Channels on LinkedIn 36:19 What's In Your Tech Stack 41:05 Connect with Adem & Disruptur.co 41:56 Check out Omni IQ #DeconstructingData #Technology #Data

It’s time we get back to basics with top down planning. To ensure internal and external stakeholder success. Alignment, commercial acumen. 🔥Here are the targets. 🔥Here are the triggers 🔥Here is their compelling reason why 🔥Here is the profiling against our previous win loss 🔥Here is against personality (And some custom triggers unique to @Disruptur.co process) 🔥Given that here is the creative 🔥Here is the messaging 🔥Here are the channels that they liked to be communicated with. Makes it all easy, tied together. And I get it, the multi layered triggers that we run, are a tad more than most, but more visibility on one to many for you and your business isn’t a bad thing. 💡 Operating this way, will remove the misunderstanding and misalignment that exists between Marketing & New Business New Business & Customer Success After all, how do you expect you to provide the Ultimate Customer Experience if your own internal stakeholders don’t genuinely understand their own job function that maps, the Customer Buying Experience, not what we as organisation have intrinsically forced them into?

You don’t have to look very far in todays world to find schools of thought that some portion of yesteryear are dead with reflect to sales and business. Not many, have conquered not only this, but turned that into a whirlpool of success showing that the right blend of the new technological advances with simply better business, surprisingly enough equals better business. My next guest is an oracle of knowledge when it comes to Linkedin, digital sales and all things sales navigator. I would be shocked, if the depth of knowledge this man has and how he delivers it does not excite you. Alexander Low Director of Beyond Sales and Host of The Death of a Salesman, and I sit down and talk about everything thats changed in the world of sales, for different look episode for episode 76 of Better Business Building. #AlexanderLow #BeyondSales #DeathofaSalesman #sales #BBB #ManderovicMethods #ClosedCircuitSelling This episode is brought to you by Disruptur.co on the journey of building an empire of #ClosedCircuitSellers

What was the point in time that I figured out #ClosedCircuitSelling through #CommercialAccessGates you ask? This is exactly what happened. #CommercialAccessGates explained part 4. One to many is the answer for all. Gamechanging. Here is how. Once you get your head around that, as stated in part 1, it doesn’t matter if its B2B or B2C. Commercialisation for all, just tilt snd shift where the #CommercialAccessGates are to get you one to many. That’s the missing piece of the #ClosedCircuit Instead of having perfect top down targeting revenue plans for end to end service delivery for one persona at Company B, one at a time. (Good but not great) How about, selling to more of those Company B’s personas in one go… (Let’s try operate from great) Sounds like a pipe dream? It doesn’t need to be. Growth by magnification = #ClosedCircuitSelling utilising #CommercialAccessGates For those of your that unequivocally recognise the ease of use I am suggesting here, YES this is co-dependent on being in an organisation, where you CAN play outside the box. Aka, marketing and bid, either help you with this, or you are ALLOWED to do this. MANY that know my story, know I found it easier to ask for forgiveness after I had the contracts than it was to ask for permission to change a large wheel turning ship’s Go To Market strategy (in whole). BUT, what did this indirectly show me? = Marketing weren’t creating the right targeting, revenue top down plan, or educational content to service demand. Bid were making proposals, that were being rejected as they were lost in translation. So #ClosedCircuitSelling through #CommercialAccessGates was born out of necessity to service a more customer centric action. *If this content has helped you, please follow for more daily tips on all things revenue.

Marketing led growth means revenue alignment for your business.. Perhaps a controversial statement that continues top payout on the now famous show #WhiskeyWednesday. But anyone who has heard my next guest speak with such clarity and authority knows why top down targeting, triggers and channels is so important. And importantly, how BDEX is helping many with just that. This episode, we get into what true marketing is and should be, and dispel the myths of the above detractors by naming the actions necessary to set you and your business for revenue success. Credit where credit is due, as Jessie was one of the first global marketers that recognised the components of codifying #ClosedCircuitSelling is just proper marketing, and then delivering on non abrasive channels. I couldn’t be more excited to bring this one to you… I present Jessie Lizak CMO BDEX, The Co Founder Reveting, Founder Click-Clause & Host Whiskey Wednesday for episode 69 Better Business Building Need to see more of Jessie ? I don't blame you, links in comments. #JessieLizak #BDEX #Reveting #ClickCause #WhiskeyWednesday #BBB #ManderovicMethods #ClosedCircuitSelling This episode is brought to you by Disruptur.co on the journey of building an empire of #ClosedCircuitSellers

If I was tasked with naming one person as the revolutionist of sales transformation globally, my next guest would be it. Singlehandedly being on the forefront of tearing down how buyers buy, and making that simply the way that sellers should sell, created what we see before us with SalesTribe today. After the success of 📚 The Future of the Sales Profession, @salestribe has taken the world by storm. If you haven’t read the book, I strongly suggest that you do. His continued success working with some of the biggest companies on the planet, is a testament to what he found to be true, operating solely from the customers lense and how they like to buy. If you find yourself, no longer aligned to spray and pray, and blanket messaging, and spam your TAM, buckle up, this episode is for you. I couldn’t be more excited to bring this one to you, I present to you Graham Hawkins CEO Salestribe for episode 67 Better Business Building!!! Need to see more of Graham? I don'tblame you, links in comments.

#ClosedCircuitSelling Creating a new category to change the face of how business is underpinned isn’t easy, as people generally will try to naturally tie it to their understanding of traditional methods, and that’s fine that’s human nature. So what was my plan? 🤔 Who had attention in a similar space? 🗣️ Speaking to those body of works will show my commercial understanding and syphon some of their demand to me. From there use traditional methods of reversing how an advert works. Top down ; 🟢These are the targets 🟢These are the triggers 🟢This is what we know against existing profiling 🟢These are the ones we eliminate due to proper targeting. 🟢These are the channels 🟢This is the messaging Ensuring the educational content meets these markers. 🔴What would the key target audience need to see 🔴 Where would they need to see it 🔴Will that make it real for them? and take them to the dream state and what does that look like? Secret time. Now the secret is, that might not be a person in traditional role… or a location of a generally targeted persona. 💭 Who/What is the commercial access gate to get that decision, item, consumable one to many? 🧐 That might be an access lever into a ecosystem that already like love and need what you do. So if you have met the above markers…. That’s where the magic happens. ❌If you want hard sell left to right. ❌If you want always closing. ❌If you want market abrasion ❌If you want cumbersome methods from 1984 These systems ARE NOT for you. #ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management. Demand + Outbound Actions = Revenue We put sales, marketing and customer success together, so you don’t have to. *If this content has helped you, please follow for more daily tips on all things revenue.

Top down what should happen, versus what does. Marketing should be armed with tooling the business for success for customer success and operational efficiency. 💡 #ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management. Demand + Outbound Actions = Revenue We put sales, marketing and customer success together, so you don’t have to.

Sales isn’t here to deliver miracles. But in order to align your expectations with reality in todays world we need to take the handcuffs off marketing and what they are instructed to do, by those still looking with an 1980s lense. Marketing’s only task is to create demand. NOT to haphazardly grab No intent lead capture. 🔴What would the key target audience need to see 🔴 Where would they need to see it 🔴Will that make it real for them? and take them to the dream state and what does that look like? Whats the best delivery mechanism and channel for this to exist? Sales and marketing simplified, to increase your revenue. #ClosedCircuitSellingis one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management. Demand + Outbound Actions = Revenue *If this content has helped you, please follow for more daily tips on all things revenue.

Gobsmacked, thank you to all that continue to listen and support. Here are the stats and take aways!! 🏆Steve SchmidtCongratulations on the most downloaded episode, closely followed byJordan Crawford. 🔴 Top 30% of most followed podcast 🔴 Listened to in 19 countries 🔴 Shared on platforms I haven't shared it on. Not bad, considering those who tried to tell me a B2B podcast was a bad idea, multiple times..... Stay tuned, as two new massive episodes about to drop.

It constantly amazes me. That companies still operate, without having internal and external alignment. Why would you not want to run your targeting at ; Account Level Pain level Expiry level Personality profile level (Humantic.ai) Then taking that and knowing where they want to be communicated with. Whats going to make it real for them. And showing them the dream state? But, if we know all of the above exists, what about outsourcing the functions of delivery via channel? If we can now, get you the results you are looking for at a fraction of the cost of what you are paying departments, that are keeping you in the churn… Why are you not looking to improve? We can do this, at Marketing, New Business front end top of funnel, but also at the sales ops end, on existing accounts 💡 The question becomes, why aren’t you setting you and your teams for success? #ClosedCircuitSelling is your shortcut to business success. Demand + Outbound Actions = Revenue

#ClosedCircuitSellingis one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management. Demand + Outbound Actions = Revenue

The markets perception, ties marketing actions to sales led growth, and No intent lead gen as the only form of marketing... As we know, thats fundamentally flawed, as that is exactly what marketing should NOT be doing. It comes down to positional awareness, and I hate to say it, but business acumen... But getting the targeting right, the channels right, the compelling reason right, the content thats going to make it real for them... is marketing. Closing the educated - created demand, is sales. And then leading them through a buyer centric motion is sales. Upselling, cross selling, opportunity spotting is sales. We can probably dig out my posts and videos from 2016, 2017 where I was saying, the future of business will be a hybrid more senior person between demand marketing, at account level, with new business actions, to meet in the buying cycle, and then mutually tied agreeables for fruitful relationships for customer success. But unfortunately as we know most of the time, that isn't what takes place in today's world. But it should. #ClosedCircuitSellingis one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management. Demand + Outbound Actions = Revenue

We now offer existing client portfolio and database cleanses and persona profiling as a service. 🔴We profile your best & worst fits. 🔴We cleanse your contacts. 🔴We place what could we have done better calls. 🔴We place where are you now calls. #ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management. Demand + Outbound Actions = Revenue

Your marketing sucks if. If your marketing team continually acts like it’s 1984 and creates either gated or unsearchable content, you have a big problem. Common sense should reign supreme that you aren’t going to grow by constantly only advertising to those who already have brand awareness, and or are within your wheel house. Growth of a product of service delivery or organisation will come from those who don’t yet know who you are. And like what they see. #ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management. Demand + Outbound Actions = Revenue