Neil Patel

How to find a remote digital marketing job? Tips that work in 2022. Finding a remote digital marketing job isn't that hard. To be honest, for companies, it's become pretty hard to find talent at scale, and these companies are companies that are growing faster, and are looking for talent, and are willing to pay a premium. So if you have a lot to bring to the table and are skilled in your marketing craft, you're likely going to have plenty of opportunities. RESOURCES & LINKS: ____________________________________________ Glassdoor: https://www.glassdoor.com.br/ Indeed: https://br.indeed.com/ LinkedIn:https://www.linkedin.com/ Go Remotely: https://goremotely.net/ Remote: https://remote.com/ FlexJobs: https://www.flexjobs.com/ Just remote: https://justremote.co/ Remotive: https://remotive.com/ Remoteok: https://remoteok.com/ Upwork: https://www.upwork.com/ Workana: https://www.workana.com/ People per hour: https://www.peopleperhour.com/ Freelancer: https://www.freelancer.com/ Toptal: https://www.toptal.com/ Guru: https://www.guru.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ There are two types of remote jobs that you can end up getting, either full-time employment jobs or part-time or contracting type of jobs. Right, where they outsource to you or they just pay you for part-time. If you want a full-time job in a company, here are some of the options that you may want to explore. The first step in finding the best company for your remote digital marketing job is to do research on the companies that are hiring for digital marketing positions. You can find this information by going to job boards, searching through company websites, or using social media sites like LinkedIn or even Twitter. A great website to find more information about the companies you're targeting is also Glassdoor. Glassdoor shows you employee reviews about the companies, reviews about the CEO, and their culture in general. You'll quickly find out which of these companies would or wouldn't be a good cultural fit for you by checking out that information. Now let's go over a few places where you can find open job positions in digital marketing: Indeed.com with location set as remote. Indeed is one of the largest databases of job openings in the world. Not only do you get a lot of different opportunities, but you can also learn critical information about the company like, employee satisfaction, reviews about the CEO, salary ranges, and other interesting facts. The next place you can find a remote job is LinkedIn, with the location set as remote. Similar to Indeed, LinkedIn is a great place to find remote job opportunities. It doesn't offer the type information that Indeed and Glassdoor do, but it helps you get the valuable information about what the other candidates applying for the same openings as you look like. You'll learn things like the top skills that the other candidates have, their level of education, and the locations they're in. Glassdoor is another option with location set as remote. I've already mentioned that Glassdoor is a great place to find insights about company and whether or not it's a good fit for you. But Glassdoor is one of the best places to find remote job opportunities in digital marketing. Besides all the openings you'll have a chance to check, you'll also get all that in-depth information about the companies offering those job opportunities. Here are the websites that are focused on remote job opportunities: goremotely.net, remote.co, flexjobs.com, justremote.co, remotive.io, remoteok.io, all the websites have truly amazing job opportunities for you to explore, and you should definitely check 'em out. Now, if you want to do part-time digital marketing gigs, here's an important tip: it's easier to find freelance gigs when you specialize in a niche, whether it's a technical specialty like SEO or just focusing on Google Ads, not paid ads in a whole, I'm talking about just Google Ads or the specific type of business like Google Ads or Facebook ads just for E-commerce like niching down into a vertical; that's when you get higher quality opportunities. Now, when it comes to finding the opportunities, there's quite a few other choices that you have, whether it's Upwork, worakana.com, peopleperhour.com, freelancer.com, toptal.com, guru.com, remote.com; if you check out these sites, you'll be able to find solutions as well. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/a2YrSkEds_k #SEO #NeilPatel #DigitalMarketing

The number one hack to collect more emails. Have you ever heard of the saying that the money's in the list? The more emails you collect, the more revenue you will generate. Years and years ago when I was starting out marketing, keep in mind, I've been doing this for 21 years now, I met an individual named John Reese. He had this site back in the day called income.com and he had a fish tank that was so big, people would scuba dive into his fish tank to clean it and this was in his house. Now when I talked to John, I'm like, how'd you do so well, how'd you generate all this income, years and years ago when I was in Florida, he's like through email list. It's your ATM. I'm like ATM? He's like, yeah, it's a digital ATM. If you need money, you just send out an email blast. He's like, instead of going to a physical ATM and putting in a card and putting in your pin, all you do is just send out an email list and you generate income. And he's like, what's better about that versus a real ATM is he's like when you go to the real ATM, you're actually taking from your savings. When you send out an email blast, more money just comes in. So today I'm going to share with you the best way to collect emails because you need to build up that digital ATM. RESOURCES & LINKS: ____________________________________________ Privy: https://www.privy.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So what's this way, it's called spin the wheel. Have you ever seen Wheel of Fortune? It's the TV show, super popular. Why, people love playing games. So why not add them to your site? Just look at this example here, you can add a spinning wheel to the bottom left or right side of your website so when someone clicks, there will see a wheel with a lot of things that they can win. And when they click on it and they put in their name and email address to get that free spin, you will collect their email address. Just make sure that your options on the wheel are amazing because if they aren't, people won't spin the wheel. On some of my sites, I offer free consultations, eBooks, courses, even free coaching calls with me. You're probably wondering Neil, that's crazy, but here's the thing. When you have tons of options and a few of them are really amazing, people will spin to try to win and it helps you generate a lot of emails. It's so effective for every 100 visitors you have. If your offers are great, you'll find that you'll click 2.3 to 3.8 unique emails and I say unique because some people try putting in their emails over and over again, not really unique, to try to get multiple spins. Most software solutions like Privy will try to stop that or what you'll find is some people put in two, three of their own email addresses to try to win that lucrative free prize. Oh, and if you're wondering how to add this to your site, as I mentioned, you can just use tools like Privy. There's a lot of other solutions out there. I use a custom home grown one and it works super well. Now keep in mind, if you collect an email from spin the wheel, it won't convert as well as let's say someone comes to your website and fills out a lead form saying, hey, I want consulting, but it still works. My team has closed multiple six figure deals from that spin the wheel. Now a lot of the leads won't convert, but still a portion of them do. So don't just use the spin the wheel, try maybe lead forms or content blockers or content upgrades. You can even try things like exit popups and quiz. Use a lot of different options, but adding spin the wheel to your arsenal is a great way to collect more emails. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/2kS1p9mbCZ8 #SEO #NeilPatel #DigitalMarketing

Five free resources to learn digital marketing. You don't need a college degree to learn digital marketing, and you don't want to have to spend $1000 on courses when you don't need to. You can learn it for free. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Resource number 1: Neil Patel Training Center, neilpatel.com/trading. With the Neil Patel Training Center, I literally have courses on everything. SEO, all social platforms, LinkedIn, Twitter, Facebook, Instagram, you name it, conversion rate optimization, email marketing. I also have worksheets, cheat sheets, homework assignments for you. If you follow along and you do them, you'll get value. And each lesson is short, to the point, and I break it down so that way it's actionable. And if you have any questions, you can always hit me or anyone up on my team, and we're gladly willing to help for free by answering your questions. Resource number 2: HubSpot Academy. They have certifications on everything, from inbound marketing, social media marketing, to just general digital marketing, and even sales. Best of all, the certifications don't cost any money. Plus, once you pass, you can put them on your LinkedIn, and, hopefully, it'll help you with your job, or at least get a better job if you're in that market. Or if you're just a solo entrepreneur, it'll teach you how to do marketing better. Resource number 3: Backlinko. Did you know that Google makes over eight algorithm changes per day on average? How do you keep up with the ever changing algorithm? Well, you don't want to guess, you want to use stats and data, and you want to use the stats and data that are at your fingertips. Backlinko has tons of in-depth guides with stats and data, such as, in one blog post, they talk about how they analyze 3.6 billion articles and breaks down what they learned. For example, Brian, who's the founder of Backlinko, discusses in that post how that, if you include the year in your title, it tends to perform better. Or how list based posts and how-to posts tend to do better in Google in the longer than other types of content. Or, in his article, on how he analyzed 208,000 webpages to learn about Google Core Web Vitals. He talks about how 53% of sites had a good Largest Contentful Paint score, which is also known as a LCP score. And 46.23% of sites had a poor or needs to improve LCPs rating. He also talks about, in the article, how large layout shifts were the number one cause of poor Cumulative Layout Shift scores. Resource number 4: Search Engine Roundtable. We already talked about Google making 8+ algorithm changes per day, but a search engine roundtable breaks down a lot of those major algorithm updates. And the way they do this is they look at all the tools out there that showcase data on the algorithm changes of what industry's effective, and he compiles that data, post about it, and then people shared their websites, what went up and what went down, and why they think their traffic went up or down. It helps everyone in the community find patterns, so that way, they can keep improving and getting more insights on what they should do and what they shouldn't do. Resource number 5: Mailchimp Marketing Library. There's more to digital marketing than just SEO or social media or even content creation. There's a lot of aspects that aren't sexy, like email marketing, but they're very effective. According to status, that over 306 billion emails are sent and received every day. Mailchimp Marketing Library will teach you everything you need to know about marketing, not just email marketing, but also marketing, and it's worth checking out. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/YJ5Hwo7Yew8 #SEO #NeilPatel #DigitalMarketing

YouTube SEO, three steps to rank number one on YouTube. I will teach you how to rank number one on YouTube in three steps and who doesn't want to rank on YouTube? It's the second largest search engine in the world right after Google, and nearly 2.3 billion people access YouTube once a month. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Funny enough, Google also owns YouTube, so technically, they own the first and second most popular search engine. That means if you're able to rank a video on YouTube for keywords that people care about, it'll be seen by thousands of people and it'll also rank well on Google over time. All of that sounds great, but YouTube is becoming more and more competitive. Thousands of creators in every niche are competing for probably attention and a lot of them are targeting the same audience as you. But the good news is that YouTube is nowhere near as competitive as Google. And even if you're just starting, you can rank videos on YouTube. Back in 2017 when I started my YouTube channel, things were tough. I've always been great at writing content, but it's an entirely different game when it comes to video. I also knew how to do SEO and get millions of visitors to my website, but all that knowledge was hard to use on YouTube and it didn't translate directly. So in other words, what worked for Google, didn't really work for YouTube. Some of it sure did overlap, but it was a different algorithm. So I decided to crack the code and understand YouTube's algorithm and share it with you. And in order to do that, I had to create lots of content. And I mean, lots of content. I started pushing out videos every single day. When I started my YouTube channel, I was doing at least one video a day. I want to learn a few things, so I needed data on what worked and what didn't. A lot of what I learned back then no longer applies to YouTube in this day and age, but I found out there are three steps that you need to take in order to rank on YouTube that worked back then and still work today and they're super effective. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/5qzMWvvkoyU #SEO #NeilPatel #DigitalMarketing

This one Chrome extension will boost your rankings. You don't have to be a SEO genius to optimize your site for Google, you just need to use tools out there that are at your fingertips. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ But there's an issue. Even if you have the tools out there, over time, you'll forget and stop using them. So what do you do? Well, you can use a Chrome extension that ties in with your daily habits. Look, every day you use Google or close to every other day. Heck, you probably use it multiple times a day, because roughly 5.6 billion searches happen on Google each day. That's why I want you to go and download the Ubersuggest Chrome extension. That way, when you browse the site or perform searches on Google, you'll find opportunities to boost your Google rankings. So let's go over how you can boost your rankings using the Ubersuggest Chrome extension, which is free, by the way. First, when you do a Google search, it'll show you the search volume. This will give you keyword ideas to integrate into your site. And on the right side, you'll also see more keywords with the volume that you can also target to go after to generate even more traffic. Now, whenever you're doing a search, you may see some competitors. With Ubersuggest, it'll show you how many links that site has, the social shares, and even the keywords that page is ranking for. So if you want to create similar content that's ranking for that one keyword, it'll show all the other secondary or primary keywords that that page also ranks for, and you want to use those keywords within your page when you're creating content. Now here's also what's cool. I, myself, go to my competitor sites every once in a while to see what they do. I don't obsess about my competitors, I'm more so obsessed about my competition, but I do keep track of what my competitors are doing, which is healthy. Now with Ubersuggest, you just click that little U button in the Chrome extension bar or within Google Chrome, and it'll show you all the data on your competitors, their traffic, their site issues, the keywords that they get their traffic from, the back links. So that way, you know what websites to go after for more back links, what keywords to go after that you're not going after, what issues that your competitors have that you want to fix and get a leg up on them. But that's how you continually do SEO each and every single day without really focusing on SEO, because it's right in front of you and integrated in your daily habits. That's why I created the Chrome extension. It's free, use it, check it out. I hope you love it. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/TYlwlMlfdlk #NeilPatel #DigitalMarketing #SEO #GoogleRanking

I get the same question all the time, "If I had to pick one marketing strategy to invest in, what would you pick, Neil?" And while I can't say for sure that there's just one strategy I put over everything else just because they all serve different purposes, I can say there is one low-cost, conversion-friendly, high-ROI strategy that you simply can't afford to have in your marketing arsenal. Can you guess what it is? RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Here's a hint, it has a 98% open rate and the best engagement rate out of any other marketing medium. It's SMS marketing. I hear people dismiss SMS, which is just short for messaging, you know, those text messages you get on your phone? I hear them dismissing all the time, but those marketing texts you get from an automated number, you've seen them, the ones that you think everyone ignores; the reality is people don't ignore them. They convert at a crazy rate precisely because so many of them get opened, which is more than you can say about almost any other form of marketing communication, such as email marketing or even push notifications. If you've heard of it once, you've heard of it a thousand times. People are glued to their phones these days. The average person checks their phones 344 times a day. Research from Statista shows that in 2021, SMSs experience 75% year-over-year increase in popularity among customers. 71% of people say that they check their phones within 10 minutes of getting out of bed. Heck, I check mine within 10 seconds of getting out of bed. The average American spends 2 hours and 54 minutes daily on their phone, which comes out to almost 44 days a year. From group texts to social media to every app under the sun, there are million reasons to be absorbed by your phone these days. So if your audience is already checking it, why not meet them where their attention is already directed? There are a ton of SMS marketing strategies that you can try now. So let's dive in. Now, if you need help with your SMS marketing, check out my ad agency, NP Digital, where we help companies with their digital marketing communication. And if you just have any questions, leave a comment below. We're here to help you out. And if you enjoy the video, subscribe, like the channel, and share the video. I appreciate your time. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/lgwRiOVOJkQ #smsmarketing #marketingstrategy #marketingonline

You put all this time into your marketing and hosting a webinar, so why aren't you getting more leads? My agency, NP Digital, hosts webinars all the time, and it brings us over 1,000 leads every single month. According to letter.ly, the webinar market is projected to reach 800 million by 2023. The market share is there, you just need to capitalize on it. Hosting a webinar isn't just an amazing opportunity for you to educate your audience. You have to be using them as a chance to network, grow your audience, and drive tones and tones of leads. After all, how often do you get a platform like that? But here's the tough truth. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Most webinar conversion rates aren't that high. If you're doing it wrong, you might only be getting a five to 10% conversion rate on your webinar page, and from there, maybe 35 to 45% registrant to attendee rate if you're lucky. Which means if you want to drive leads from your webinars, it has to start at the very beginning. Your marketing rollout has to be on point if you want to drive a ton of leads from your webinar. So how does my agency generate over 1,000 leads every single month from webinars? Well, here's a few strategies that you can just copy that we use to maximize our lead collection from our webinars. Strategy one, focus on attracting high quality leads from the start. Strategy number two, co-host your webinar with a partner. Strategy number three, time your promotional campaigns. And strategy number four, to get you even more leads, show your webinar on all the social platforms. If you need help with your digital marketing and tactics like this, check out my ad agency, NP Digital, or if you just have any questions, leave a comment below. We're here to help. If you enjoyed the video, like it, share it tell the people about it. Thank you for watching. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/DjXRQo4K8ss #seotips #growthmarketing #webinar #seo2023 #marketing2023

Why you should create a podcast today. Do you know what the least competitive marketing channel is? The one that'll give you the most attention for the least amount of content that you'll have to create? Well, based on this title, I'm pretty sure you can guess it's podcasting. If you already haven't, you need to create a podcast. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ To put it in perspective, there are roughly 7.5 billion people in this world. There are roughly a billion blogs. That's a billion with a B. That's roughly one blog for every 7.5 people. Now with podcasting, according to Earth Web, there are roughly 2 million podcasts out there. That's roughly one podcast for every 3,750 people. In other words, it isn't as competitive. And I know you're thinking, "Neil, do people really listen to podcasts?" Sure, blogs are really popular, but people read content. Well, my podcast Marketing School gets roughly one million listens a month, technically a little bit more than that. And if that doesn't convince you, 51% of Americans are listening to podcasts according to podcast insights. And 37% of Americans listen to podcasts on a monthly basis. If you're going after a elder demographic, great. According to Neil Schaffer, 25% of consumers who are older than 55 years old listen to podcasts on a monthly basis. And according to Convince & Convert, the average podcast listener spends six hours and 39 minutes a week listening to podcasts each and every single week. So what are you waiting for? Start a podcast. I'm telling you, it's done wonders for my business. It can drive more revenue, drive sales, a lot of leads, a lot of brand awareness. Heck, we even a hosted event called Marketing School based off our podcast years ago, in person conference, and we filled up the room just by marketing through our own podcast to our listeners. And the event was based in Los Angeles and our readers, or listeners more so, are based all over the world. We literally had over 300 people. And at that time we didn't even have a million listeners. So the point is start a podcast. Now, if you're going to create a podcast, you're probably wondering, "Neil, how do I come up with all the topics that I should be podcasting about?" Well, here's a quick trick that I use. Think of it this way. If people are doing searches on Google, that means they're interested in that topic. So if you take all the popular searches, whether they're three word keywords or five word keywords, or all the popular questions people are asking, and if you integrate those topics into your podcast and more so create podcast episodes around those topics, you'll get way more listens. So, the quick hack for this is you go to Ubersuggest, you type in keywords or a string of keywords, and under the keyword idea section, it'll give you all the keywords that are similar that people are searching. Some of the keywords have your root keyword in there. Like if you type in digital marketing, some of the other keywords may be digital marketing agency or digital marketing company but you'll also get questions like "How to do digital marketing for a small business." And if you see any popular questions or topics which Ubersuggest will show you, create podcast episodes on them. And you'll start getting a lot of listens because that's what people are interested in. The last thing you want to do is create episodes around topics that no one really cares about. So base it off the searches because that'll give you idea of what's popular versus what people probably don't want to listen to. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/GG84q3aQK5M #SEO #NeilPatel #DigitalMarketing

10 Paid Media Predictions and Tips for Marketers in 2023 in NP Digital + Helium 10’s webinar on 12/6 at 8am PST! Want my team of digital marketing professionals to make your email list convert? Click here to get a strategy call: http://bit.ly/3g0bx3p ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog

Seven lessons from hiring a CEO that is smarter than me. I've been an entrepreneur for roughly 22 years now. When I started out I wanted to be the head honcho, you know, the CEO, the one in charge. And ideally I wanted to be the CEO of a really big company and maybe one day that company would be publicly traded on the stock exchange. Over the years, I've learned two things about myself. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ First, I am a terrible manager when it comes to managing a large amount of people such as a hundred plus people, 10, 20 people, no problem. I'm just not good when it comes to a large organization with layers. The second thing that I learned is I don't think it's fun to be a manager or a leader. Some people enjoy it. I enjoy some aspects of it as well but I don't enjoy most of it. For example, I love helping people grow and teaching them new things but I don't enjoy tons of meetings or quarterly planning or a lot of the other things that are required from a good CEO. So over the years, I've built a business model in which I'm never the CEO of my own company. So here are seven lessons that I learned from hiring other talented CEOs and executives over the year. Lesson one, people grow a business. It doesn't matter if you're Elon Musk or Bill Gates, without a team it's really hard to be successful. But here's the thing, good people follow good people around. And good people don't follow bad people around. Just because someone was the CEO of another competing company it doesn't mean they were good. And you want good people or else they will bring over mediocre talent, which means you won't grow. Second, they had to be at those jobs for a while. So if they have a good portfolio, they need to be there for a while and they need to have worked their way up in those companies, because if they worked their way up that means other people found them to be valuable and the chances are they'll do well for you. This reduces the chance of having bad people within your organization as that can be toxic and that can slow down growth. Lesson two, as a marketer, I always believe that the best way to grow a company is marketing combined with a good product or service. And keep in mind, I'm young, being that I'm in my 30s I don't have as much experience as some of these seasoned executives who are in their 50s or 60s. One thing I learned from working with these seasoned executives is that a business also grows with time. Lesson three, experience doesn't always equal to being right. By no means, do I think I know everything, if I did, I would be the CEO of my own company versus hiring one. But what has allowed me to continually build companies that are successful and grow fast is that I think outside the box, and I'm always willing to try new things to achieve better growth, especially ones that my competition think are a waste of time and they aren't willing to try out. Lesson four, don't try to do everything your way. You are hiring a CEO or executive because they can do a job better than you. If they can't don't hire them. But when you hire them, you have to let them do certain things their way. You can't have the your way or highway mentality. As the saying goes, there are multiple ways to skin a cat. Your way may be correct, but their way may also be correct too. Less than five, you can't take culture for granted. Culture helps you recruit and retain people. Culture helps you build an amazing company that builds a great product or service that people love. It also helps you make an impact with your team members, your customers, and even the world. Lesson six, CEOs have to set an example. I hate hiring executives who only want to manage and tell other people what to do. I look for player coaches. They of course, should be able to run a company and manage people, but they have to be willing to get their hands dirty and do work themselves. I want them to be a great individual contributor for at least a portion of their time. Lesson seven, talent and brains can't replace hard work. I used to hire really smart people who were naturally talented and just were great at what they did. But many of those people were just lazy. These days, I don't care if someone went to Harvard, Stanford, heck I don't even care what their grades were in college or even if they have a college degree. If someone isn't a hard worker you are screwed because if they aren't willing to work hard how can you expect the rest of the company to work hard? ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/irhoV0lg1YA #SEO #NeilPatel #DigitalMarketing

Digital marketing strategies that just work. There are a lot of digital marketing strategies out there. How do you know which ones to use? Which ones to start out with, especially if you're starting off? Today I'm going to break down five strategies that just work when you're starting off. RESOURCES & LINKS: ____________________________________________ Hello Bar: https://www.hellobar.com/ Unbounce: https://unbounce.com/ SamCart:https://www.samcart.com/ ClickFunnels: https://www.clickfunnels.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Strategy number one, the money is in the list. You have to collect emails if you're doing marketing. When someone visits your website, there's a slim chance that they're going to buy from you because they don't know you. Think of asking someone to give you their email address as if you're asking someone on a date. Once you get them to commit, it's much easier to progress them. Using tools like Hello Bar, you can collect emails on your website. You can collect emails by offering people a newsletter, coupons, eBooks or anything else you dream up. Once you have someone on your list, you can pitch them over time on your products and services. And in between your pitches, give advice, help them out, create educating content. A portion of those people will convert into customers. Strategy number two, landing pages. If someone visits your website and they see hundreds of options, it makes it harder for them to decide what to buy or sign up for. Now, it doesn't mean that you shouldn't have or can't even have hundreds or thousands of products. More so, you just need a dedicated page to each product. This is called a landing page. That way, when someone lands on that page, it pitches them to sign up for that service or buy that product, not 10 other things. This is important because it improves your conversion rate. You can use tools like Unbounce to create landing pages. Strategy number three, upsells. When you go to McDonald's and you order fries, a lot of times they'll ask you if you want a larger size. And it doesn't cost more, so they're like, "Hey, this is a good deal. Do you want this for 10 cents more?" Or if you order a burger, they may ask you, "Hey, do you want a meal instead with drink and a fries?" This is one of the key strategies to McDonald's success. Why? Because it is easier to generate more money from your existing customers than it is to generate new sales. Strategy four, podcasting. So if you create a podcast and you can do so just by recording your voice on a phone, and you just push it out, it'll naturally gain traction because you're not really competing with anyone. You can also use services like Libsyn to push and publish your podcast. My podcast "Marketing School" gets a lot of downloads a month and it's great branding and revenue drive. Strategy five, paid ads. Whether you love or hate Google or Facebook, they're still popular. And they make billions of dollars from ad revenue. Why? Because their ads work and they drive money. By now, you should have created a landing page and you should have added upsells and downsells. So why not throw some paid traffic at that landing page? You don't have to spend a lot, $50 to $100 per channel. It'll get you some traction. Just try all the main platform from Googlbook, Pinterest, Twitter, LinkedIn, even Snapchat. I know the list goes on and on, but try them out. Then take the channels that are performing somewhat well and double down on those. You should be able to generate profit from your paid ads like most companies. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/3rrcT0wD7Ik #SEO #NeilPatel #DigitalMarketing

An SEO tip that just works, especially if you're a beginner. People say SEO's hard and complicated, but it doesn't have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one. RESOURCES & LINKS: ____________________________________________ Quora: https://quora.com/ AnswerThePublic: https://answerthepublic.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ First off, have you ever heard of the site Quora? It's a simple question-and-answer site and it's super popular. So popular, it's one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it's simple. They just answer questions that people are curious on. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren't competitive. It's easy to rank for questions because no one is targeting them. So how do you find these question based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It's a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space and hit Search. You'll then get a list of all the questions that are popular within your space. Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it'll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know. First, make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I'm talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don't just add fluff. Second, you need to have an amazing answer. For example, I wouldn't create a page answering the question of what's two plus two, because everyone knows it's four. And if not, they can just Google it. And it's one word or one letter or one number more. So which is just four, right? There's not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be Olympian? And my answer would be very detailed. From what it's like to train, how long it takes to be Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as Olympian? Right? I don't see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the amount of people that try and like the percentage that you'll actually have to be Olympian. So that way it gives people a perspective on how hard it is. Third, you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, most topics there are more pieces of content than searchers. For example, there are 165 searches a month for their term dog food in the United States, yet there are 2.6 billion results. You think all those searchers are going to go through 2.6 billion results? No, Google doesn't even show them all because they know people don't really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determine what sites to rank. So make it easy for a search engine. Keep your content up to date because they'd rather show updated pieces of content versus ones that are years and outdated. Fourth, promote your content. You don't have to spend add money to do this. It's as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that's related to it. Fifth, you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you're going to do well. There isn't a specific number of questions that you need to create content around and you can't really do it with five or even 10 questions because that won't get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you'll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/WAYnIlRs7C0 #SEO #NeilPatel #DigitalMarketing

How to get more social engagement when reach is declining. Facebook organic reach is way down. I remember being able to post a link on Facebook and being able to get thousands of clicks. And it's not just Facebook; social media, generally, has been declining. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Social media referrals have been stagnant at 5% of all traffic for quite some time. The average Facebook post will reach only 5% of your followers. Here's what happened. Facebook made some changes, and there are two primary reasons why organic reach is way down. One, there's more content. There's so much content being published that there's actually more content being published than there is space in the newsfeed. 510,000 comments and 293,000 statuses are posted on Facebook every single minute to give you an idea of how much content is being created. And personalized news feeds are way more important now. So Facebook tailors what they show everyone, just like they do on TikTok, which can hurt your reach when you're posting and expecting your friends to see your content. And this just isn't on Facebook alone. It's on most social networks. Instagram Reach is dying, YouTube is, and TikTok is. Most social networks do this because it also helps them with ad revenue. So what does this mean for businesses? You don't have a straightforward avenue to reach your audience. To put it simply, your reach is small. That means on Facebook and Instagram and all those people they're prioritizing friends content over business pages, which means fewer if any engagement is weighing there for most of your posts. And this also causes the rise of paid ads so that way these platforms can make more money. But I'll tell you right now, social media is massive and more massive than ever with nearly 4 billion users worldwide. So your audience is still there. You just have to find a way to tap into them and grow organically. Here's what you can do to maximize your organic reach. And if you just want my ad agency, NP Digital to do it all for you, just check us out at npdigital.com. If you have questions, leave a com below. I'm here to help you out. If you enjoy the video, like it, share it tell the people about it. Thank you very much. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/AXPtkSMou-s #growthmarketing #socialmediamarketing #socialexperiment #socialmediaviral

The easiest way to get clients for your ad agency. It's funny, everyone thinks it's easy for me to close business. Even with a brand, it's never easy. You always have to work hard to close deals. And when I started off, it was even harder, because I didn't have a brand or the experience. Yeah, I still got to where I am today because I was able to close deals early on, and I continually use that money to reinvest. RESOURCES & LINKS: ____________________________________________ Crunchbase: https://www.crunchbase.com/ hunter.io: https://hunter.io/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So if you have a agency, today I'm going to share with you a strategy that's worked for me when I was starting out, and it still works today. It'll take you some work, but if you put in the energy, you will close deals. Best of all, you don't need any sales skills. Instead, you just have to share your marketing skills or whatever you're good at and your agency focus on. So let me break down what I mean, how you can close new business. Oh, and I forget to mention, it works no matter what country you live in, and you don't need any money to do it. Have you hear of the site called Crunchbase? It's a site that breaks down all the venture-funded companies. It tells you who their investors are, the founders, how much money they even raise. Now what I want you to do is look for companies and websites on Crunchbase that recently raise millions of dollars, all the way up to 20 million. You don't want to look for sites that raise more than $20 million. Like, if someone raised $100 million, this strategy just doesn't work for too large of corporations. Or, if it does work, it's a very slim chance. But with smaller ones, it works extremely well. And what you want to do is tear down everything that they're doing wrong from a marketing or a design perspective, or whatever services your agency offers. That is what I want you to focus with that that teardown. So if you offer paid ad management, then you would tear down their website from a paid ad perspective. And if they don't do paid ads, you would talk to them about how they're missing a big opportunity and what results they could expect if they were doing paid ads. If you offer conversion rate optimization services, break down how they can improve their conversion rates. If you offer design services, break down how they can make their website more usable. You get the point. But the key is to be very specific in your teardown. You have to use screenshots, break down solutions, and no, your solutions can't be hire me. You literally have to tell them how to fix everything step-by-step, even if they decide to do it on their own without paying you. The more specific you get, the better this strategy will work. Now what I want you to do is email off a few of the investors and founders that you find. Be kind, of course, with your email, but talk about your findings, what they're doing wrong, and how they can grow faster. If you can't find people's email address, use hunter.io, as this will show you people's email address if you put their domain name in. And that's really it. All you have to do is send off that email. And at the bottom of the email, let them know, hey, if you just want me to fix all of this for you, I'm happy, willing to work with you. And when you're doing this, the reason I said you need to send it off to investors and the founder, if you send the email off to both the investors and the founder in the same thread, there's a good chance that they will respond, much higher than if you just email the founder alone, from what I tested. And as a bonus, if you have the extra time, record it, right? Do this teardown in a video, do screen recordings. It converts even better. Requires a little bit more work, but it converts better. And once you do this, you'll find that the fraction of the people that you email will convert, typically one out of every four and five emails, assuming your teardown's good and you're emailing people, you know, really solid step-by-step instructions that they can just implement on their own. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/zUwK51XBMEI #SEO #NeilPatel #DigitalMarketing

The biggest social media opportunity that you aren't leveraging? How often do you log into LinkedIn? Well, I bet you it's not enough. LinkedIn has over 830 million users in over 200 countries. If you're trying to market in the B2B world, you have to use LinkedIn. It's the biggest social network out there that just focuses on B2B. And even if you're in the B2C realm, you can still promote there as well, because keep in mind people on LinkedIn are also consumers. RESOURCES & LINKS: ____________________________________________ LinkedIn: https://www.linkedin.com/in/neilkpatel/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Now, out of those 830 million users only 3 million share content according to Kinsta. That really is a tiny ratio. That's less than 1%. To give you a comparison, Instagram has roughly 1.2 billion users. Out of those 1.21 billion users roughly 87% are creating content according to True List. Can you see the issue here? LinkedIn has a ton of users, but way less engagement. LinkedIn has tons of users, but less than 1% create content. While other social networks have much more content because their users are much more active when it comes to creating content. But here's what you don't accomplish on Instagram, TikTok Facebook and most social networks, when you create content it's hard to get all your followers to see your content. Why is that? It's because you're competing with a lot of other content producers. So the algorithms can pick and choose what they show people because they're being flooded with content. But with LinkedIn, not really. They don't have the luxury to be as picky about what content they showcase. They just need more of it. So whatever they get, they're happy with it and they just accept it. Now, that doesn't mean every piece of content you post is going to go viral. It just means you have a higher likelihood of it spreading and getting more people to see it. And of course, if the content is good, it'll be easier to go viral on LinkedIn. So how do you do well on LinkedIn with your content? First off, write stories. Whether you're just giving tips or just sharing experiences, well stories on LinkedIn. Second, I want you to upload videos. YouTube, Facebook Instagram and TikTok. They all love video content, but so does LinkedIn. The issue is most people don't upload video content to it. Now, of course, you can't use the same dancing meme type of video that you do on TikTok, but that video that you post on LinkedIn doesn't have to be professionally edited or even professionally film. The content, the message that you are trying to convey across just needs to be professional and educational versus something that just contains humor. I like posting videos on LinkedIn at least three times a week and make sure your videos are less than 10 minutes long. Third, post carousel. If you aren't sure what Carousel are, check this out. It pretty much is multiple images that convey a specific point. For example, the one I showed you breaks down five steps to becoming successful. My first tip is about starting a blog and then I go into many more marketing tips such as start an email list because every dollar spent on email marketing companies earn $42 on average. I could take that same carousel, save it as a pdf and then upload it to LinkedIn. It creates the same effect. You'll get lots of engagement as LinkedIn users love that type of content. Fourth, promote your own site. From offers to blog content. Talk about anything you're selling. Don't feel ashamed to self promote. If you don't promote, you won't generate any income. Even if it doesn't get as much engagement as your other content, it's fine. Something's better than nothing. Last but not least, try LinkedIn ads. You won't be able to spend as much as the other platforms as they don't have as big of a reach but if you can make your ads profitable, great. Use them for their maximum potential. I use them to promote webinars. It's great because I can run super targeted ads to my exact customer I'm targeting. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/PF14kyW1LP4 #SEO #NeilPatel #DigitalMarketing

Seven nifty marketing tactics to deploy now. You heard of all the standard marketing tactics like SEO and paid ads, or even using email marketing. But everyone's already doing that. And if you're not, you should make sure you do it. Check out my ad agency NP digital where we help with those tactics plus more. And there must be some new stuff that very few people are doing that work, right? Well, there is. Here's seven nifty marketing tactics that you need to deploy now. RESOURCES & LINKS: ____________________________________________ Code Canyon: https://codecanyon.net/ subscribers.com: https://subscribers.com/ Minichat: https://minichat.com/ TubeSift: https://www.tubesift.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Tactic number one: Guest carousels, have you ever heard of Instagram carousels? They get crazy engagement. Just like this one. but have you thought about posting these kinds of carousels on other people's Instagram profiles? Not just yours, but other people's. It can get you more followers, more brand awareness and even sales. You have to try it out. It works extremely well. And other users in many case would love for you to post on their profile, assuming the content's amazing. That's a key, amazing content because it's hard to keep making amazing content. So if you can make it and give it to others, they're like, wait, this is great. And there's a good chance they'll post it. Tactic two: Drive traffic through backlinks using tools. One of the easiest ways to generate links is through tools. The Ubersuggest tool on the neilpatel.com site has over 24,000 unique backlinks. That's a lot. By giving away a free tool over time, you'll naturally generate links, assuming the tool's good. Now you don't have to build a custom tool like me. You can always use sites like Code Canyon to find tools within your industry and just put them on your website. Tactic number three: Transfer your content from one social network to the next. We all talk about repurposing content but do you really do it? Take your winners from one social network onto the next. Your image posts that do well on Facebook should be used on other social networks. It's simple, but very few companies do it. And I'm not sure why, because they already spent the time and energy creating that content. Tactic four: Use push notifications. People don't like giving out their email address or phone number. Sure you can still collect them. But a lot of people don't like giving them away. Doesn't mean that you shouldn't use email or SMS messaging. But, you shouldn't stop with those communication channels. Have you ever tried push notifications? Using simple tools like subscribers.com. People can subscribe to your website literally with one click. That's it. Tactic five: Buying content to advertise on using TubeSift. YouTube is a great place to advertise on but finding videos to show your ad on is a pain. TubeSift makes it easier for marketers. You'll save time and it'll show you the best audiences and videos that you need to be targeted. Tactic six: Use charts and data within your blog post. This is a no brainer, but for some reason people don't use it as much. When you write blog posts or create content make sure you use data and sets, even if you're citing other sources. I found that when I add stats and charts to my post I get roughly 32% more backlinks. Tactic seven: Don't forget to follow up via text messaging. When I send out emails, I'm getting roughly 30% open rates. That's really, really good. That's better than 99% of marketers out there. But text messages have a much better read and click through rate. On average, when we use text, we find that we get 18% click through rate. I'm not talking about open, I'm talking about click. 30% emails does not convert into 18% clicks on those emails. To give you an equal perspective, emails usually receive when I send them out, less than 4% click through rate. Typically it's closer to 2%. Collect phone numbers and follow up with your profits through SMS. It works great and it helps you generate more sales. You just have to use it. And that's what most people don't do. But there's a lot of tools out there like Minichat that can help you do this and it'll make your life easier. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/HFvVEzrXrOA #SEO #NeilPatel #DigitalMarketing