Shoppers Expected to Spend the Same or More this Holiday Season
As the festive season approaches, the anticipation of joyful gatherings, twinkling lights, and the exchange of gifts fills the air. Amidst this atmosphere of merriment, there is a noteworthy trend on the horizon – shoppers are expected to maintain a sense of financial stability in their holiday spending habits.
RESOURCES & LINKS:
____________________________________________
Answer the public: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6Mg
New to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10
My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c
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In a year marked by economic fluctuations and uncertainties, the resilience of consumer confidence remains evident as individuals approach the holiday shopping season with a steady outlook. Forecasts indicate that the familiar jingle of cash registers will resonate with a consistency mirroring that of previous years, with neither a significant surge nor a decline in overall spending.
This neutral stance in holiday spending is reflective of a broader economic landscape where consumers are navigating carefully through fluctuating market conditions. As inflationary pressures and supply chain disruptions continue to make headlines, shoppers appear to be adopting a pragmatic approach, perhaps weighing the allure of festive indulgence against the backdrop of economic caution.
What emerges is a narrative of stability, as shoppers strive to strike a balance between celebrating the season and being mindful of their financial well-being. The familiar rituals of gift-giving, decorating homes, and partaking in seasonal festivities are set to endure, with a subtle undertone of moderation in the air.
RKeenly attuned to these consumer sentiments, are adjusting their strategies to align with the prevailing trend. From promotional campaigns to inventory management, businesses are gearing up for a season where the keyword is not extravagance but rather reliability – a reflection of the collective mindset that permeates the holiday shopping landscape.
As shoppers prepare to embark on their seasonal shopping journeys, the prevailing sentiment seems to echo a harmonious refrain – a commitment to festive joy, tempered by a pragmatic awareness of economic realities. In this delicate dance between celebration and moderation, the forthcoming holiday season promises to be not only a time of joyous festivities but also a testament to the enduring spirit of stability in the face of uncertainty.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#sales #sales2024 #holiday
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How Terrible Policies Will Kill Your Business
In the volatile landscape of entrepreneurship, the impact of policies cannot be overstated. Unfortunately, not all policies are created equal, and the repercussions of embracing the wrong ones can be catastrophic for your business. This deep dive into the perilous realm of terrible policies aims to shed light on the potential pitfalls, risks, and survival strategies for entrepreneurs and business owners alike.
RESOURCES & LINKS:
____________________________________________
Answer the public: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6Mg
New to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10
My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c
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Terrible policies often operate in the shadows, masquerading as well-intentioned guidelines or cost-cutting measures. Yet, beneath the surface, they can silently erode the foundations of your business. From stifling creativity to hindering innovation, these policies can create a toxic environment that stifles growth and productivity.
Your bottom line is the lifeblood of your business, and terrible policies can drain it faster than you realize. Whether it's excessive red tape, outdated procedures, or misguided financial constraints, the cumulative effect can strangle your profits, pushing your enterprise into a perilous financial purgatory.
Identifying and navigating through the minefield of terrible policies requires a keen eye and strategic mindset. This involves a comprehensive audit of existing policies, a willingness to challenge the status quo, and a commitment to fostering an adaptive, forward-thinking culture. It's about steering clear of the pitfalls that others may fall into blindly.
While terrible policies may pose a threat, they also present an opportunity for resilience and growth. By recognizing and addressing these challenges head-on, businesses can emerge stronger, more agile, and better equipped to weather the storms of uncertainty. It's a transformative journey from crisis to opportunity, where strategic decision-making becomes the compass guiding your business through turbulent waters.
This exploration wouldn't be complete without offering actionable strategies for survival. From fostering a culture of open communication and adaptability to embracing technology as a catalyst for positive change, there are avenues for businesses to not only survive but thrive in the face of terrible policies.
The stakes are high, and the consequences of terrible policies can be severe. However, armed with knowledge, foresight, and a proactive mindset, businesses can navigate these treacherous waters and emerge on the other side stronger, more resilient, and ready for whatever challenges lie ahead. It's a call for entrepreneurs to safeguard their ventures and ensure that policies, far from being silent saboteurs, become catalysts for success in an ever-evolving business landscape.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#policies #makemoneyonline #business
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Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu
In this exclusive behind-the-scenes exploration, delve into the captivating world where cutting-edge AI meets the dynamic realm of marketing. Join industry titans Neil Patel and Eric Siu as they pull back the curtain, revealing the intricacies of harnessing artificial intelligence for unparalleled success in the ever-evolving landscape of digital marketing.
RESOURCES & LINKS:
____________________________________________
Answer the public: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6Mg
New to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10
My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c
____________________________________________
Embark on a journey through the corridors of innovation as these marketing maestros unravel the secrets that drive their AI-powered strategies. From leveraging machine learning algorithms to decode consumer behavior to the strategic implementation of natural language processing for content optimization, witness firsthand the fusion of technology and marketing prowess.
Gain insights into the transformative power of AI in automating tasks, personalizing user experiences, and revolutionizing data analysis.
Whether you're a seasoned marketer seeking to elevate your strategies or an enthusiast eager to demystify the enigma of AI in marketing, this behind-the-scenes expose promises to be an illuminating odyssey into the heart of innovation. Uncover the hidden gems that make AI a game-changer in the marketing landscape and learn how Patel and Siu have harnessed these tools to redefine the boundaries of success in the digital age.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#ai #digitalmarketing #business
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Behind the Scenes Business Trends We Are Seeing
In the fast-paced and dynamic landscape of the business world, much of the transformative action occurs away from the spotlight. Delving into the concealed recesses of industry dynamics reveals a tapestry of evolving trends that shape the future of commerce. From discreet technological shifts to subtle changes in consumer behavior, the behind-the-scenes narratives of businesses are often the true drivers of innovation and success.
RESOURCES & LINKS:
____________________________________________
Answer the public: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6Mg
New to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10
My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c
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This in-depth exploration aims to pull back the curtain on these hidden currents, offering a panoramic view of the nuanced strategies and adaptive measures that businesses are employing. From the boardrooms to the supply chains, a symphony of movements is underway, altering the way industries operate and compete.
At the core of this covert evolution is the intersection of technology and strategy. Businesses are quietly harnessing the power of artificial intelligence, data analytics, and automation to optimize processes, enhance decision-making, and gain a competitive edge. As algorithms quietly crunch data in the background, they pave the way for more agile and responsive enterprises.
Consumer preferences, too, are undergoing subtle but profound transformations. Behind closed doors, businesses are deciphering the signals embedded in shifting societal norms, environmental consciousness, and cultural shifts. Understanding these undercurrents enables companies to tailor their products and services to align seamlessly with the evolving expectations of their audience.
Supply chain resilience is emerging as a crucial behind-the-scenes theme, especially in the wake of global disruptions. Companies are reimagining and fortifying their supply networks, integrating technology to enhance visibility, mitigate risks, and ensure uninterrupted operations. The logistics of the unseen are becoming as critical as the products themselves.
This journey behind the scenes also unravels the strategies of adaptability and innovation that define successful enterprises. The ability to pivot, evolve, and embrace change is a common thread woven into the fabric of businesses that thrive in the shadows. From startup disruptors to established industry players, the art of staying ahead in a constantly evolving landscape involves a delicate dance between tradition and transformation.
Join us as we embark on a revealing expedition into the uncharted territories of business trends. From the clandestine corridors of innovation labs to the backstage of corporate decision-making, this exploration sheds light on the intricate patterns and strategic maneuvers that define the next chapter in the ever-evolving saga of commerce.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#business #businessgrowth #digitalmarketing
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Does Being Good On Camera Impact Your Success On Social Media? #shorts #socialmedia
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How Marketers are Spending Their Money in 2023
How Marketers are Spending Their Money in 2023 — NP Digital's webinar on 1/17 at 8am PST!
Want my team of digital marketing professionals to make your email list convert? Click here to get a strategy call: http://bit.ly/3VPbm9O
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
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Do This Email Marketing Strategy for 100 Days
Are your emails actually getting open? Are your subscribers actually clicking on the content you're sending? If they're not getting open, and your click-through rate is just in the gutter, it's time to change things up.
00:00 Intro
01:04 Step 1 | Scrub Your List
02:08 Step 2 | Personalize Your Messages
03:04 Step 3 | Segment Your Audience
03:40 Step 4 | Test, Test, Test!
04:10 Step 5 | Automate When You Can
RESOURCES & LINKS:
____________________________________________
Ubersuggest: neilpatel.com/ubersuggest
AnswerThePublic: answerthepublic.com
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89% of markers use email as their primary channel for lead-generation, and 22% of markers actually report click-through rates of over 20%, versus the industry average of 10.69%. So, if you want sky-high click-through rates, it's attainable. You just have to execute the right strategy. Here are few simple steps that you need to implement ASAP, for the next hundred days, so that your email campaigns can be successful.
Step one, scrub your list. Here's the thing. You want your list to keep growing bigger and bigger, right? If you keep sending emails to people who don't open up your email, even if they don't mark it as spam, even if they don't unsubscribe, but if they don't open up your email. So offer solutions like Gmail and Outlook, will start putting your emails in other people's spam boxes. So you want to unsubscribe. In other words, scrub your email list, remove people that don't engage with your email list. It's the easiest way to get your emails delivered in the inbox for everyone.
Step two, personalize your messages. We found that, when we personalize our subject line in our emails, we get open rates of up to 74% more. So, you can do little things like putting the person's name in the subject line, right? That's an easy way to personalize it. Or you can make your subject line all lowercase. See, when someone's sending you a business email, a lot of times, they use the correct capitalizations, and punctuations, but when a buddy just sends you an email, it's just short, to the point. A lot of times, it's sloppy, but those kind of subject lines, they get a lot of opens, such as, like, if I have a buddy named John, and then I saw something cool, my subject line will be like, John, check this out. It's short, it's simple, but I know my buddy John will open it.
Step three, segment your audience. When you segment your email list, you can do things like, buyers versus non-buyers, people who have added things to their cart, but have not completed. We found that, when you segment, you generate more revenue, versus non-segmenting. For example, if you're already a repeat buyer, and you're on my email list, why would I send you the same email I would send someone who hasn't ever made a purchase? You'd be like, I already bought that. Why are you sending me an email on that? That's why segmenting is really important.
Step four, test, test, and test some more. Test out copy. Test out your design and button variations. More than 50% of markers use A/B testing to boost conversions. Look, just because I'm telling you what's working for our clients at our ad agency, NP Digital, doesn't mean it's always going to work a hundred percent of the time. You have to test, 'cause it's a little bit different for every single industry, and every type of list. And if you just want my team to do all this testing, and email marketing for you, check us out at npdigital.com.
Step five, automate when you can. Trigger-based emails are super-effective. Open rates for trigger emails can be highest, 49% from what we've seen, such as, they buy this. You may send another email, with a upsell or a downsell. That's a really effective trickle-based email.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
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The Best Way to Use WordPress
The best way to use WordPress. WordPress is an amazing resource. Millions of people all over the world use it to create, build out, and manage their personal, or even professional, websites. In fact, as of 2022, there were more than 455 million websites hosted on WordPress. But, want to know an amazing way to take your site to the next level?
00:00 Intro
00:32 All in One SEO
00:43 Set Custom SEO Titles and Meta Descriptions
01:36 On-Page Optimization
01:59 Readability Analysis
02:16 Customized Search Result Appearance
RESOURCES & LINKS:
____________________________________________
Ubersuggest: neilpatel.com/ubersuggest
AnswerThePublic: answerthepublic.com
WordPress: wordpress.org
All In One SEO: wordpress.org/plugins/all-in-one-seo-pack
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You probably know at least a little about SEO, but there's a way you can even take things even further and fully optimize your website so it performs better with search engines. It's called All in One SEO, and it's one of the best plugins you can install for your WordPress site.
Here's how it can help your website, feature number one, set custom SEO titles and meta descriptions. You can control SEO settings on a per page basis, set an SEO title and meta tag manually, you can preview how it looks in search results on either the desktop or mobile. With advanced settings, you can also set up a canonical URL, include other meta tags, and configure additional settings. Now, when you're optimizing your meta description title tag, keep in mind you want to include keywords. You want to do a search on Google for the terms you want to rank for and see what other people are using for both the title and description, 'cause it'll give you ideas. With your title, short and to the point is better than using up all the characters. We've found that shorter title tags under 50 characters tend to get more clicks compared to using longer ones. In many cases, we even find ones that are under 40 characters perform better. And with your meta description, make sure it's compelling so people want to click through and read the rest.
Feature number two, on-page optimization. Simply enter a focus key phrase and the plugin will make sure your content has been properly optimized, evaluating keywords in your title, meta description, URLs, intros, subheadings, and even more. It also checks content length, internal and external links, title tag length, and other essential SEO factors.
Feature three, readability analysis. Remember, Google factors in how useful and user-friendly your content is. All in One SEO checks images and visuals, paragraph and sentence length, passive-voice usage, transition word, and repetition.
Feature four, customized search result appearance. Take full control of what your posts and pages look like in search engines. This is super important because the last thing you want to do is write this masterpiece, but then have your post look terrible in the search engine results page.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #digitalmarketing
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My 6 Favorite Productivity Hacks
So how do I keep myself from getting overwhelmed? And how do I make sure that I'm hitting deadlines, driving growth for my company, and making sure that everything is getting done? Well, I try to explore so many ways to increase my productivity, and here are some of my favorite productivity hacks.
00:00 Intro
00:44 Schedule Shorter Meetings
01:16 Delegating
02:08 Understand the Power of “No”
02:39 Tame Your Inbox
03:07 Batch Creation
03:44 Automate When You Can
RESOURCES & LINKS:
____________________________________________
Ubersuggest: neilpatel.com/ubersuggest
AnswerThePublic: answerthepublic.com
Marketing School Podcast: marketingschool.io
UiPath: uipath.com
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Hack number one, schedule shorter meetings. Look, the longer your meetings go, the less likely you are to be efficient. I block off 30 minutes for meetings max and when I'm doing phone calls, I try to keep my phone calls to 15 minutes. Not 30-minute phone calls, none one-hour phone calls, I try to keep 'em short. Because what happens is when you have your meetings or phone calls too long, people ramble and they waste time and they don't actually prepare in advance. When they're short, people know that they don't have as much time, so they prepare before they join the phone call.
Hack number two, delegating. When it comes to running my ad agency NP Digital, my goal is this: be more essential, but less involved. Now that doesn't mean I'm spending less time. I'm actually spending probably 60-plus hours a week on my ad agency, but I'm trying to get other people to continually do well so that way they not reliant on me. I try to focus more of my time on strategic directions, setting priorities, and providing helpful feedback versus acting as a bottleneck. When you hire smarter people and you continually grow, we have roughly 750 people, things can't be reliant on me, or else we're not going to perform well. And that's why I built a system in which people don't necessarily need me. Sure, I'm still there. They're not reliant on me, but I'm still there and I'm still cranking away and I'm energized each and every single day, but I'm not the bottleneck now.
Hack number three, understand the power of no. I say no to certain kinds of speaking engagements all the time. Not because I don't want to do them, not because they don't have the money, not because it won't help me grow, it's just there's certain ones that are better for the business versus others, and you can't do them all. So I look for the right type of speaking engagements. Before, I used to just go and speak based on whoever could pay me the most amount of money, now I speak whatever is best for the business. And I chooses less engagements, but better engagements with more people in the audience that are my ideal customer.
Hack four, tame your inbox. I spend at least 30 minutes in the morning answering emails, and that's the first thing I do when I wake up. Look, I don't want to go to sleep with a ton of emails that I got to answer the next day, so I try to keep my inbox clean and I spend five, 10 minutes here and there whenever I'm free or in the car, not doing much, or going to a business meeting, so that way I don't have a full inbox when I go home, and I can spend more time with my family.
Hack five, batch creation. When I create content like this, I shoot a little bit more than a month's worth of content in three to four hours. When I write a blog post, I write a blog post every Sunday, sometimes Saturday, depending on my schedule, and that way, I know that hey, my blog post that I publish is coming up on Tuesday. I write it in advance, and if I have time, I try to do two or three of them. When I record my podcast with my co-host Eric Siu for my podcast Marketing School, if you haven't checked it out, make sure you subscribe, with Marketing School, we record 10 episodes at once. It takes us less than an hour to record 10 episodes.
Hack six, automate when you can. Automation for content creation is real easy. There's a lot of tools, like Ubersuggest, AI tool. There's a lot of tools out there when it just comes to AI that marketers are releasing. And what you want to do is automate as much as possible. Even using simple tools like UiPath, you can get a lot more done in the same amount of time each and every single day because it'll automate a lot of those mundane tasks that you're used to.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
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The Biggest Lie You’ve Been Told About Social Media
We've never seen anything like social media before, not in our lifetime, not in any lifetime. With literally billions of users across every single corner of the globe, it's unprecedented lightning-fast method of exchanging information and misinformation.
00:00 Intro
00:32 The Lie
00:59 The Proof
02:03 Tips
RESOURCES & LINKS:
____________________________________________
Ubersuggest: neilpatel.com/ubersuggest
AnswerThePublic: answerthepublic.com
____________________________________________
As someone that posts regularly on just about every meaningful social media platform, I see all sorts of crazy takes everywhere all the time. And the one that absolutely drives me crazy, because of how untrue it is, is social media marketing doesn't drive bottom-line results. That's just flat-out wrong.
For a lot of the old-school business owners, they just assume that social media marketing is something that kids are on and their brand social media presence is basically set up to keep up appearances and maintain some kind of online presence. But the reality is that social media marketing can drive tons of traffic leads and conversions, period. Don't believe me.
Here are a few stats that show you what a big fat lie that, hey social media marketing doesn't provide results really is. 34% of consumers use social media to learn about brands and their products and services. In essence, people love figuring out what products and services to use based on what they see on the social web. 70% of marketers use Facebook ads and there were 10 million active advertisers on the platform last year. 83% of people used Instagram to discover new products and 87% said that they would took a specific action after seeing more information. 64% of buyers would rather send a message to a brand on social media, then call customer service. And 43% of Gen Z consumers have made a purchase from social media platforms. 79% of people say that UGC impacts their purchasing decisions.
Look, that's a lot of stats. So if you think that social media marketing isn't important, you're dead wrong. It really does help. What I want you to do is first off, go on all the major social platforms that your ideal customers on, whether that's LinkedIn, Facebook, Instagram, TikTok, all the main ones.
Two, I want you to post at least one time a day. And yes, you can repurpose the content they use for one social network for others. You may have to adjust it here and there, but that's what I want you to start off with.
Three, when people leave a comment on your social profiles, I want you to respond to 'em, engage with them and take care of 'em. By taking care of people, it creates amazing word-of-mouth marketing and it creates a lot of brand evangelists.
Four, look to see what content that you're posting resonates and what content doesn't. Post more of this stuff that's working for audience and less of this stuff that's not working.
And five, last but not least, what I really really want you to do is go look at Facebook's ad library. You can see what a lot of your competition's doing with their Facebook campaigns and this will give you ideas on what can also work with both your organic and paid social campaigns.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
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This is KILLING Your SEO Strategy (Here’s How to Fix It)
Your website has to provide users with a high-quality experience, or they will 100% seek out a different website. Here's how you can optimize your UX so that you can kick your SEO strategy into high gear.
00:00 Intro
01:13 Tip #1 | Optimize Your Page Speed
02:01 Tip #2 | Optimize Your Images
02:39 Tip #3 | Make Sure Your Headlines Are Perfect
03:12 Tip #4 | Simplify Your Website’s Navigation
03:49 Tip #5 | Improve Your Mobile Speed Experience
RESOURCES & LINKS:
____________________________________________
Ubersuggest: neilpatel.com/ubersuggest
____________________________________________
If you could avoid one SEO mistake, what would it be? Now, there are tons of big no-nos when it comes to SEO. The more obvious red flags that can actually get you penalized include things like keyword stuffing, using a ton of duplicate content, buying backlinks, and things like that. But there's one major issue I see a ton of newbies make and it's probably not the one you think, of because when people think of SEO, they think of keywords, backlinks, meta descriptions, and things like that. The thing I see that people look over all the time that's killing their SEO strategy is not optimizing their UX. See, search engines don't just evaluate webpages based on the keywords you use or how many backlinks you have.
Tip number one, optimize your page speed. 88.5% of visitors leave a website because of slow load time. Just imagine, you pick up your phone, you go to do a Google search, you click on a result, one second, two seconds, three seconds, still not loaded, four seconds, five seconds, six seconds, halfway loaded, seven seconds, eight seconds, nine seconds, fully loaded. That's a long time. You're going to leave the site. Make sure your code is clean using a CDN, which is a content delivery network, so that way your website is on servers all over the web.
Tip number two, optimize your images and content. Updating and republishing old blog posts with new content and images can increase traffic by as much as 106%. According to HTTP Archive, images make up an average of 21% of a total webpage's weight, so make sure that you're compressing the images, not in size, I'm talking about file size, so not in dimensions, but more so file sizes of where you want to compress 'em, and when you update your content, optimize your images, make sure that they're images on what people are looking for, you're going to be much better off.
Tip number three, make sure your headlines are perfect. 36% of SEO experts said that the headlines were the most important SEO element. David Ogilvy always used to say, "80 cents on the dollar spent on the headline." So you got to make sure that your headline is amazing, and there's a lot of stats out there that show this. Eight out of 10 people read a headline, two out of 10 people read the rest of your content. So you got to really focus on the headline and make it catchy. What I like doing is running A/B tests using paid ads with different headlines to figure out what people like the most.
Tip number four, simplify your website's navigation. 84.6% of web designers believe that crowded web design is the most common mistake made by small businesses, and look, simplify your navigation, simplify what's on a page, remove unnecessary elements, it just makes things easier for people to navigate. If you're not sure if you're making things simpler or worse, you can always use analytics tools like Crazy Egg which shows you where people click. You can also survey 'em, and on top of that, if you want to do a lot of user testing, check out usertesting.com which can also give you more feedback.
Tip number five, improve your mobile experience. Google recently reported that 60% of searches are completed on your phone. That's a lot. How's your mobile experience? Is it amazing, is it bad? Majority of the people that visit your website eventually, if not already, will be from mobile devices. Look at a lot of social networks that you use, Instagram, Twitter, TikTok. Where do you find them? Mobile devices. It's super important that you optimize your site to be responsive so that way your website can expand if someone has a big desktop computer, a laptop, an iPad, a small mobile phone, or a big mobile phone, a responsive design adapts so that way it fits all these devices.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
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How We Boosted Our Revenue by 18% Using PayPal
I've been using PayPal for years. It's been so long I can't even remember when I first started using it. But I would've never guessed that using it would increase my revenue. Sounds crazy, right? Today I'm going to break down how we boosted our revenue by 18% using PayPal.
Well, before I dive into how, I wanted to first let you know that this video is sponsored by no other than PayPal. But what's funny is I would've created it either way so you can copy my results.
So how did I get the 18%?
RESOURCES & LINKS:
____________________________________________
PayPal Honey: https://www.paypal.com/au/webapps/mpp/honey
PayPal: https://www.paypal.com/au/home
Ubersuggest: https://neilpatel.com/ubersuggest/
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First off, we have a software company called Ubersuggest. Although we have paying customers from all over the world, a large chunk comes from the United States, roughly 26%, and then it's followed closely by countries like the United Kingdom, France, Germany, and Japan. So I never thought about taking PayPal as a payment option because all of our paying customers have credit cards that we accept, and what's even funnier is we only got the request to accept PayPal a few times a month. For that reason, we didn't think it was important.
But when my co-founder, Mike Kamo, told me about his girlfriend's e-commerce site, although they were only focused on the United States, roughly 40% of their customers paid via PayPal. So we decided to run an experiment. We added PayPal as a payment option on our checkout. Within 30 days, we saw a drastic difference. Our new revenue numbers grew by roughly 16%. A bit more than 35% of our customers chose PayPal as a payment option. Fast forward a few years later, that number is up to 18%.
Just think about that. By adding one simple additional payment option, we grew our revenue by 18%. Plus, PayPal's global network makes it easy for a customer to pay you in one currency, and then PayPal can pay you out in a different currency, which customers love. Now, although our revenue has grown by 18% from new customers, what's crazy is over 35% of our customers prefer paying via PayPal.
If we didn't have PayPal, some of them would've paid by credit card, but the users that chose PayPal typically have their banking accounts connected to the service and their credit cards, which has helped us reduce our churn.
In other words, it helps with customer longevity. If you want a quick win with your business, add it to your checkout page. It's really that simple. At our ad agency, NP Digital, we've recommended this to our clients in all verticals. We see lifts in literally all verticals, especially retail, travel, insurance, and even utilities.
When we surveyed people on why they chose PayPal because I want to understand why it boosted our conversions by that much, they said it was because the checkout process was way faster and easier for them. With the growth of omnichannel marketing, people come to your website from various channels and devices. So why not make their life easier by giving them checkout options that require less effort?
Now, a few things that can help you potentially get even better results than the 18% I mentioned above are that the digital experience starts way before the checkout. Don't wait until the last minute to make things easier on people. Each touchpoint is super important, from reducing clicks to making sure your website loads fast.
Second, discounts and promotions are a great way to boost your returning customers. According to Adobe Analytics, 8.9 billion was spent on Black Friday last year, and that was just online. But you don't have to wait for Black Friday to generate extra revenue. You can always run promotions to your own website visitors or even email list, or better yet, why not run a promotion to a whole new audience?
Through Honey, you can offer promotions to their user base, and their user base is massive. Over 10 million people have their Chrome extension installed. Honey is a good way to operate discounts without cheapening the brand, the typical way price cuts do. And with the macroeconomic situation and inflation, consumers are looking to stretch the dollar, and that's exactly where PayPal's Honey helps.
Just think about it. It's a delightful experience when consumers can save money on gifts or purchases. So what are you waiting for? Give PayPal a try. At the very least, it can help you generate more sales.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
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