Neil Patel

Social Media has a lot of different ways to track the metrics and it’s importing to know where to put your time and effort. But which numbers? I have 7 key metrics that I always track. 0:00 Intro 0:55 Metric #1 | Reach 1:45 Metric #2 | Impressions 2:25 Metric #3 | Engagement Rate 3:04 Metric #4 | Amplification Rate 3:37 Metric #5 | Virality Rate 3:52 Metric #6 | Audience Growth Rate 4:15 Metric #7 | Social Referrals 4:45 Bonus Metric | ROI RESOURCES & LINKS: ____________________________________________ Google Analytics: https://analytics.google.com Ubersuggest: https://neilpatel.com/ubersuggest ____________________________________________ You might be on every single meaningful social media site out there but all your effort isn't really worth anything unless you're tracking what's driving your results and what's not. Trust me, there have been plenty of times I post something out there and I thought that was great. Well, I gained no traction. Sure, I may have gotten some likes or impressions but those things really didn't help my business grow. So, what do I do after a post like that? I go to the numbers. So metric number one, reach. Reach is the number of people who see your content. It's always important to ask yourself two main questions with this one, whether or not you're reaching enough people. If you're reaching enough people why aren't they converting? Pay attention to an important subset of your reach. If you're targeting the wrong type of people you may want to adjust your content, look to see what some of your competitors do so that way you can target the right people and generate more sales. Metric two, impressions. Meta saw impressions grow 10% in 2021. But when you think about this, if these social networks are seeing their percentages grow, your percentages should also grow. But on the flip side, if their percentages are decreasing and yours are decreasing, you're like, wait, I'm not getting as many impressions. What am I doing wrong? Well, let's say a social platform's, you know, impressions decrease by 20%, but your impressions maintain flat. That means you're doing something right. If they're actually gaining users, you would be doing better, but that's why tracking impressions is super important. Metric three, engagement rate. The easiest way to figure out how you're doing on all the social networks is go look at your competition, see their engagement rate with how many likes and comments they're getting per post based on how many followers they have. If you're doing better than your competition, you're doing good. Metric four, amplification rate. The ratio of shares per post to the overall number of followers. So, you want to really look at this because you can see what kind of content is helping you and which content isn't really getting you the amplification that you're looking for. You want to create more of the content that is getting you the amplification and less of the content that isn't getting you much of it. Metric five, virality rate. Similar to amplification in that it measures how much your content is shared, but virality rate calculates share as a percentage of the impressions rather than as an impression of followers. Metric six, audience growth rate. How many new followers are you getting on social media over a certain period of time as a percentage of your total audience? Here's a tip for you. If you want to grow your audience fast, get on TikTok. It's the fastest growing social network with 105% user growth in the US over the last couple years. Metric seven, social referrals. According to HubSpot, consumers are 71% more likely to make a purchase based on social referrals. Now, social referrals are huge because it's other people vouching for you saying your product or your service is good. Think of it as a version of review or a rating on Amazon. That's the same concept with let's say, social referrals. Now, a bonus metric for you and this is the most important one which is why I really want to save it for last and this would technically be number eight, is ROI. What is your ROI on social media? What posts are getting you the most return versus which posts are generating very little to nothing? And you can track this in Google Analytics. You can set up goal and conversion tracking. Also, when someone completes a lead form or a purchase or buys a service from your signs up you can also survey them and ask them how they find you and where they signed up from. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #SEO #NeilPatel #DigitalMarketing

Markers that prioritize blogging are 13X more likely to see a positive return on their investment. Though so few blogs actually drive traffic, let alone conversions. There can be many reasons for this, but here are my top 5 reasons your blog strategy isn’t driving traffic. 0:00 Intro 0:44 Reason #1 | You’re not incorporating images into your content 1:33 Reason #2 | You’re not linking correctly 2:33 Reason #3 | You’re not leveraging topic clusters 3:11 Reason #4 | Your meta descriptions aren’t optimized 3:52 Reason #5 | You’re not promoting nearly enough on social RESOURCES & LINKS: ____________________________________________ Canva: https://www.canva.com Dribbble: https://dribbble.com Upwork: https://www.upwork.com Ubersuggest: https://neilpatel.com/ubersuggest ____________________________________________ Did you know that according to HubSpot, "Markers that prioritize blogging are 13X more likely to see a positive return on their investment." But here's the thing. We all know that blogging is important, but so few blogs actually drive traffic, let alone lead to conversions. Why? There are tons of reasons, but it can be especially frustrating if you follow Google's exact device, right? Here's some of the reasons why your blog might not be generating enough traffic. Reason one. You're not incorporating images into your content. According to Jeff Bullas, "Articles with images get 95% more total views than articles without images. And if you want to take it one step further, consider using infographics as well. Infographics tell a whole story. It makes a lot of you know, rich data type of content, easy to understand and digest in a visual format. Reason number two. You're not linking correctly. Long-form content gets an average of 77% more links than short articles. But here's the thing. The way Google crawls your website is by links. When other people link to you, they bind your website, and they start indexing. The more links you have, the more valuable your site is, but your links internally within your website is how Google also crawls your whole website, and figures out what articles are related to each other and which ones, should they rank higher. So if I have an article on let's say, digital marketing and I'm talking about different strategies in digital marketing, such as social media marketing or SEO or paid advertising on Facebook, I would link to the respected article. So for example, when I talk about social media marketing, I may link to an article on the beginner's guide to social media marketing. When I'm talking about SEO within that digital marketing article, I may link to let's say, a guide on how to get started with SEO, and so forth and so on. That will help your overall site get more traffic and rank higher in Google. Reason three. You're not leveraging topic clusters. Former product marketer at Buffer offered Lua built topic clusters around Instagram and marketing by interlinking articles related to the same topic. And in six months, weekly organic traffic went up by 48%. From 27,000 visitors to 40,000. That's a massive increase. So consider doing clusters. You can also see this on Moz. They talk about the beginner's guide to SEO, and they'll have all these articles that they'll link to that are more detailed when it comes to around SEO. Reason four. Your meta descriptions aren't optimized. Title tags between 15 and 40 characters have a 8.6% higher click-through rate than lengthier ones. So make sure your title tags are short and to the point. Also, consider leveraging emotions within your title tags or even evoking curiosity. So for example of evoking curiosity is, the seven benefits of green tea. Number five will shock you. Whoa, what's number five? It's going to shock me. That's an example of evoking curiosity, and with emotions if your titles or descriptions make people feel happy or sad or loved, those are all ways to get more clicks. Reason five, you're not promoting nearly enough on social. Think your blog strategy starts and ends with your actual blog? Think again. 73% of marketers believe that social media has been very effective for their business, and it's one of the best ways to promote your blog. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #SEO #NeilPatel #DigitalMarketing

The most powerful content creation strategy you're not using. In 1996, bill Gates wrote an essay called Content is King, and he said content is where I expect much of the real money will be made on the internet. Nearly three decades later and he could not have been more spot on. If you're not writing, posting, promoting, or sharing valuable content, you're actively putting your business at a disadvantage compared to your competition. But here's the thing. While many businesses acknowledge that content creation is important, it is also one of the areas they struggle with the most. A massive 45% of marketing professionals say they struggle to create content that resonates with their audience. What should you do to take your content to the next level and resonate with your audience? RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ What you need to do is you need to embrace the hedgehog. Let me explain. The hedgehog marketing concept is based on an old parable about a hedgehog and a fox. The fox knows a ton and is always trying to find new ways to help with the hedgehog. But the hedgehog stays focused on one thing. Putting it in marketing terms, focus on what you know. Does your website get a million visitors every month? Probably not. So don't focus on trying to make that happen. You are much better off focusing on meaningfully reaching a hundred people than you are trying to get through to a thousand barely. So what does this look like? Here's how you can implant the hedgehog strategy. Step one, create a detailed buyer persona. You're probably wondering why. Well, using marketing personas makes websites two to five times more effective and makes it easier to target the right users that they're looking for. And when you think about marketing personas, if you just Google marketing personas templates, you'll find a lot of templates out there that you can use just to create this, and they're free, and you'll see 'em all within Google Images. Step two, segment your audience. If someone purchased from you once, you could get 'em as a repeat customer. So the emails you would send to them are different than the people that come to your website the first time, opt into the email list, have never heard from you before, and have never bought anything. The same goes for people who have partly completed their checkout but haven't fully completed it. You can send them different email campaigns than people who have completed a checkout or have not even started. Step three, focus on becoming a thought leader. When done correctly, thought leadership is a powerful tool in your arsenal. Focus on what you know and make it great. In essence, follow EAT. Google talks about EAT, it stands for expertise, authority, and trust. They want to rank websites higher that are from people who are authorities within that subject. They don't want you to create a website that discusses everything, like Wikipedia or New York Times, because they already have enough websites like that. Step four, make your content more valuable and shareable. Delivering exceptional content to a hungry audience only helps them with their needs and encourages them to share it with others. 95.9% of bloggers promote their blogs on social and 69% of bloggers say that they use social share buttons. I use social share buttons, promote my blog posts on social media, literally the majority of the channels, and send out email blasts every time I post and push notifications. Step five, find your engine. What part of your product offering is most attractive to your audience? Stop focusing on supplementary products. This doesn't mean to put all your eggs in one basket, but it does mean that you need to pay more attention to what's actually driving the revenue for your brand, otherwise known as your revenue engine. Find your most profitable, well-developed, and researched product or service or idea and build on that. Sure, you can have upsells and down sales with other ancillary products and services, but you need to focus on what you're the best at. That's how you stand out. If you need help with your marketing, check out my ad agency, NP Digital. If you have questions, leave a comment below. I'm here to help. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/Ad0n7fbVGhA #contentmarketing #contentcreator #contentwriting

My biggest advertising mistake and what I learned. Many people assume I've always been at the level I'm at now, and the level I'm at now isn't the best. I can still get better and improve. But I'm a New York Times bestselling author. I'm a sought-after entrepreneur and marketer. I'm a thought leader in the digital marketing space. And that's not to brag. Behind every success story are thousands of failures, and my biggest failure was one for the books. In fact, it ended up costing me over a million dollars. $1,250,391, to be exact. That's a lot of money, and it was a mistake I'm still learning from all the time. Can you guess what it was? Do you think it was a social media misstep or betting big on an SEO strategy that didn't pan out? It wasn't either of those things. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ SurveyMonkey: https://www.surveymonkey.com/ Crazy Egg: https://www.crazyegg.com/ Hot Jar: https://www.hotjar.com/ ____________________________________________ It was all about my website's messaging, and that mistake was so big that one of my best-ever business ideas almost collapsed entirely. Here's what happened. I started a website called Kissmetrics in 2008, and it was an analytics business. It was an awesome website centered around helping users gain access to essential and actionable metrics surrounding user behavior. But the value prop was never clear. I spent years tinkering with that headline, but no success to show for it. I started going shorter with my headlines, working harder to find a way to make my main value prop really stand out. I started using social proof and offering free trials to boost credibility. And guess what? I got almost an instantaneous 40% bump in conversions. And that means for three years I was losing out on 40% of my conversions. What I learned, lesson number one, your value prop is everything. And if you're not sure on how to create amazing value prop, what I recommend that you do is survey our audience. Use tools like SurveyMonkey or Crazy Egg or Hot Jar to figure out what issues people have. Use a lot of those keywords within your messaging and give them a solution to their problem. Because if you're using the keywords that they're using you're much more likely to resonate with them and drive more conversions. Lesson two, social proof is essential. If something has a thousand sales but only has two out of five stars are you going to buy it? Probably not. What you're looking for is those products that have a four, four and a half, if not a five star rating on average. Five is a little bit hard. And then you're looking at the reviews and see what people have to say that are both positive and negative to figure out if that purchase is right for you. So you really want to think about social proof and showing a lot of reviews out there. Lesson three, offer free trials. Back in the day when I created a business, my first business, things were much more expensive to create versus now, right? With cloud computing and the way technology has shaped businesses, it's a lot more affordable to just give people your product or service and let 'em try out a little sample before they have to buy. It's a great way to build trust and boost conversions. Lesson four, build trust with your audience. If someone doesn't trust your brand, why would they buy from you? You're more likely to purchase from a trustworthy brand because you know you're not going to get ripped off and you're going to get what you pay for. Remember, time is money. People don't like making mistakes 'cause that costs them time. Lesson five, understand that attention spans are short. I wanted my audience to get to know how great Kissmetrics was, but I didn't understand that 80% of readers will never make it past the headline. Make your point and make it early. If you don't, you're going to end up losing a lot of people. And as I mentioned, your headline should solve people's problems. If they can't figure out what problem you're solving through your headline, you've lost 'em. Even if they read further, chances are they're not going to convert. Now, if you need help with your marketing, check out my ad agency NP Digital where we help companies of all sizes grow. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/Moa-cA0IDRM #seomistake #marketing2023 #seo

Why Your Social Media Strategy Doesn't Get Any Engagement. One of the most common issues is that businesses are using social media without a real plan. Social media is a game of strategy that needs to be planned and mindful. During this video, I dive into seven reasons why your social media presence isn’t driving any engagement. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Why your social media strategy doesn't get any engagement. There are 4.59 billion users on social media according to Statista. So, why isn't your strategy getting any engagement? Every brand, organization, and person out there has a profile. But even though just about everyone and their mother is familiar with social media, they don't usually have the right mindset when it comes to driving growth. One of the most common issues that I see all the time is that businesses using social media, are using it without a real plan. Social media isn't a roulette table. It's a game of strategy, planned mindfully. So let's dive into seven reasons why your social media presence isn't driving any engagement. Reason number one, your content isn't optimized. Not every strategy works on every platform. What might work on Twitter, might not work on Facebook. For example, on LinkedIn, we find that we get the most amount of followers and engagement when we create content that's on LinkedIn, without a link going back to our website. You got to see what works for each and every single platform. Adapt your strategy, and then, post content for each of those platforms. Reason number two, your content calendar needs an update. According to Sprout Social Index, 74% of consumers think just one to two posts a day is ideal for brands. At a minimum, you need to be posting daily on every single platform that you're on. Because of the way these algorithms work, no matter how often you post, all your followers are never going to see your content. But if you post at least once or twice, there's a good chance that a large chunk of your followers will at least see your content. And a good content calendar will help you with this. Reason number three, you're not using a cross-channel approach. The average social user is active on six different platforms a day, and spends 2.5 hours a day, engaging on social media. So the more they're online, the more they should see your brand. Reason four, you're not adding a call to action. The average click-through rate on social ads is only 1.3%. Why? Because most brands don't prioritize having a sensational call to action in their posts. Something that actually drives users to complete that next step. So not only do you need to have a call to action, but it needs to be related to that video, post, or image. Reason five, your posts are all text. Do you know what people love to look at? Pictures. In fact, 68% of social media users prefer images to text-based posts. And it's not just images. Why not use videos? You know, they say a picture says a 1,000 words. I say a video says 10,000 words. A video not only can really nail down the point that you're trying to describe. Reason six, you're posting at the wrong time. According to a Hootsuite analysis of over 30,000 social posts, the most effective time to post is at 10 a.m. on Tuesdays, Wednesdays and Thursdays. Reason seven, your customer service approach is lacking. Poor customer service is the primary reason consumers unfollow brands on social media. And it's not just about saying, "Hey, I want to help you because "I want you to buy my product or service." You want to help people because you care. You want to genuinely help them get the results. And the only way you really end up doing that is by taking the extra step, and just really helping people out, whether they can afford your service or product, or not. You do this because you care. Now, if you enjoyed this video, like it, share it, tell other people about it. If you need help with your social media marketing, check out my ad agency, NP Digital. We were voted agency of the year. If you also have any questions, leave a comment below, I'm here to help. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #SEO #NeilPatel #DigitalMarketing

My favorite social media strategy, which you can implement ASAP. I post on social media all the time. It's an amazing way to connect with my audience and super easy. But you want to know my favorite way to boost my social presence? It's super easy and ties in beautifully with something you probably already do. Target your email subscribers. Think about it. What better audience to target than someone who's already connected with you? According to HubSpot, 77% of markers have seen an increase in email engagement over the last 12 months. Let's discuss how you can use it with your social media efforts. Remember, these are people that already want your content. They've already signed up. Now, if you target them in your email campaigns, you are going after, in essence, enthusiastic leads. These are people who are more likely to actually take action. RESOURCES & LINKS: ____________________________________________ Restream: https://restream.io/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So I want you to add a CTA to each email you send out and include various social icon buttons below. Your most loyal customers are probably the ones that still want emails from you. That means they are also more likely to share your content on social media once they follow you there. It's also super important that you align your content strategies, so they work together. Both marketing channels should create relatively similar content. So here are five actionable ways to use this tactic. So first off, I recommend you email out your best social content to your email subscribers once a week. That allows me to get, A, more YouTube subscribers, and B, more views on my social content. So these people will go from just reading my blog to now also starting to follow me on social media. You can do that with Instagram, TikTok, or whatever it may be. Start linking out; it will be a great way to get more followers. That's super simple. My second strategy for you is to do live sessions on social media. So whether it's through tools like Restream or whether you're just going live only on Instagram or LinkedIn or whatever platform you choose. I recommend you do all of them. The third strategy I have for you is to do interviews with other well-known people. See, your social profiles may not have a lot of followers like Tony Robbins, the Kardashians, or even me. I don't have as many as them. But a strategy that I use is, sometimes, I'll do interviews with other people on my social profiles, like, we'll go live together or do video interviews together, and I'll email it out. I tell them, "I'll email out to my list; you email out to your list." I'll get more followers, and they'll get more brand awareness. It's a win-win for both of us. The fourth strategy I have for you is to post unique content at least once a week on each of your social platforms. So sometimes I have content just for YouTube, sometimes just for Instagram, sometimes for TikTok, and sometimes just for LinkedIn. You get the point. And what I'll do in my newsletters is every once in a while, I'll link people to that unique content on that channel and let them know I post unique content there on a monthly basis. And if they follow me on that platform, they'll get access to it. My fifth strategy for you is to run a contest. Contests are super popular. Just think about any sporting event you go to. When you go to a sporting event, they often do contests, like text a number, and you can win X thousand dollars or buy some raffle tickets. They wouldn't do this stuff if it didn't work. So even though you're like, "Ah, contest, who's going to apply?" There's a good chance. Use your email list to push people to the contest, whether on Instagram or LinkedIn. And in the contest, you can tell people they got to repost your content, leave a comment, or tag you in something. This all helps you get more followers and get more engagement. Remember, your email list has your most active users. These are people who subscribed and gave you something, some personal information, to keep getting information from you. Those are the people you want on your social platforms following you. Now, if you need help with your social media marketing or even your SE or any digital marketing, check out my ad agency, NP Digital, where we're awarded "Agency of the Year." And if you enjoyed this video, like it, share it, and tell people about it. Thank you for watching. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/Ht8d27UwI2w #socialmediamarketing #strategy2023 #seo2023

How to measure SEO effectiveness. Do you think Google rankings are the end-all be-all for measuring success with your SEO strategy? Think again. Now, don't get me wrong. It is an important metric on where you rank because, after all, only 25% of users go to the second page of Google regarding search results. Even more disappointing, 90% of pages receive zero organic traffic. But it's not the end all be all. If you double, or triple up your Google traffic and you don't generate any more revenue, does it really matter? No, you're just paying more expenses on your server costs. So what are the metrics that you should be tracking? RESOURCES & LINKS: ____________________________________________ Moz: https://moz.com/ AnswerThePublic: https://answerthepublic.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Well, the first one is organic traffic, and the reason I say track your organic traffic is it'll tell you how you're doing with algorithm updates. See, Google is making thousands of algorithm changes per year. They usually do around three core updates per year. You want to know if you're doing better over time or worse, so tracking your organic traffic tells you your team is doing better or worse? And that's an easy metric that you can do in Google Search Console or you can do it in Google Analytics and you actually see that traffic over time. The second metric that I want you to track is SERP visibility. How do you know that your SEO is improving in the early days? See, with SERP visibility this shows you, and you can see its data in Google Search Console, are people seeing your listing? When you're ranking at the bottom of page one or page two, yes, some people are seeing it, you're just not getting as many clicks and it takes a long time to get up to the top spot. So SERP visibility, and if that number keeps going up, it means that you're continually ranking higher and higher overtime in Google. Metric number three, number of backlinks. Now, the more people that link to you naturally, the better your content is. It means people like your product, your service, your content, the stuff that you're putting out there. 94% of content on the internet never gets backlinks. And when it comes to SEO, many companies believe this is the hardest part. In fact, it's so hard that 60% of businesses outsource their link building strategy to an SEO expert. If you need help with your link building, check out my ad agency, NP Digital. Now there's also reciprocal backlinking, which means I link to you, you link back, avoid that. It's not good. It doesn't help with your ranking. That's just gaming the system. Now, creating longer content is a great way to boost your backlinks. Not only does longer content often rank better on Google, but it also receives on average 77.2% more backlinks than shorter articles. Now this doesn't mean that all your content should be long. When it makes sense for it to be long, it should be long. But if it's an article on how to tie a tie, you don't want to make it long. It's just making it confusing. People just want to see some images or video on how to tie a tie. The fourth metric I want you to track is domain authority. The higher your authority that means the more credible you are, and typically the higher you're going to rank. Now, this is a metric from Moz. It's a score from one to a hundred. Typically, the higher the ranking or the number, the better off you're going to rank. Metric number five is the most important metric, conversions, and revenue. Look, Google Analytics can track how much revenue you're generating from SEO. It doesn't matter how much traffic you get at the end because something's wrong if it doesn't convert into dollars. You're getting the wrong type of traffic. This is why keyword word research is super important at the beginning. This is why you want to use tools like ubersuggest: it'll tell you what keywords are popular and have a high cost per click. If you're wondering why cost per click is important, typically, if someone's willing to pay more for a keyword in Google Ads, it means that keyword usually drives more sales. So you want to go after the keywords that are related to your space, get searched a lot, have low competition, and have a high cost per click, and ubersuggest will show you that. And you can also use tools like AnswerThePublic to see what keywords are booming and becoming popular right now and exploding, so that way you know what to target in the short run that your competition hasn't figured out about yet. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/FbQ8gO251po #seo #metricresult #tutorials