Neil Patel

How to optimize your PPC landing pages for SEO. Do you think SEO is its own thing and offers independently from other marketing channels? Think again. Working with different stakeholders in different divisions and aligning your marketing efforts together is the only way to unlock massive amounts of traffic, which means you need to start thinking about how your PPC landing pages can be vastly improved by incorporating SEO into the mix. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Landing pages are absolutely essential in your marketing strategy. Their average conversion rate is 9.7% According to HubSpot. Companies with 31 to 40 landing pages get seven times more leads than those with only one to five landing pages according to HubSpot. There are definitely parts of a landing page that you can't afford to overlook. Markers see a 4.42% drop in conversions for every second of delayed low time for their landing page. Another thing that can hurt your conversion rates is including more than one offer. That can decrease your conversion rates by roughly 266%. Gives people analysis process, which one should I choose? But maybe the most important one, you need to optimize your PPC landing page for SEO. Seems funky, right? After all SEO, PPC, one's organic, one's paid, but look combining them can actually have some major benefits with the performance of your landing pages. Now, if you think about it, every page that has index in search needs to be optimized for search. Creating a PPC landing page without considering SEO can mess with your performance in two notable ways. If there's a PPC version of existing SEO page, the former could definitely jeopardize a performance of the ladder. Google's reset helpful content update means that a PPC landing page with low word and minimal content can actually affect the overall performance of your website, even the pages that have been optimized previously For SEO. Long story short, you need to optimize your PPC landing pages for SEO if you want them index, and here's how you do that. Now, if you want my team to just do all this for you, check out my ad agency, NP Digital. If you enjoy this video, like it, share it, tell the people about it, subscribe to the channel, and if you have any questions, leave a comment below. I'm here to answer them and help you out. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/KtgDg5_gc2s #ppc #landingpage #seotips #seo2023

Seven marketing tactics that provide quick results. Look, I'll preach about the power of long-term marketing strategy and SEO. And don't worry, even though I love SEO, I'm not going to focus on it because I know SEO takes a longer time to get results. It doesn't mean you shouldn't do it, but sometimes as a business, you just need results right now. So, let's dive into some strategies that will work. RESOURCES & LINKS: ____________________________________________ HasOffers: https://www.hasoffer.com/#/home Ambassador: https://www.getambassador.com/ VistaCreate: https://create.vista.com/ CodeCanyon: https://codecanyon.net/ ViralSweep: https://www.viralsweep.com/ AnswerThePublic: https://answerthepublic.com/ Ubersuggest AI writer: https://app.neilpatel.com/en/labs/ai_writer Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Number one, launch a referral program. Did you know that a referred customer's 18% more loyal than a customer acquired by other means? That trust is so important when it comes to building brand loyalty. Think about your network. If you know some people and you know some people that may know some other people, then you got to tap into your network. A referral program can promote your brand quickly and incentivize people to do so. Tactic number two, create a content calendar. Want to set yourself up for success moving forward? A content calendar just may be the piece that's missing. A content calendar can serve as a structural backbone to your entire blogging strategy. You can use it to plan content, collaborate with your team, track due dates, and map out when you're going to post on certain channels. Tactic number three, use VistaCreate. Want to make stunningly beautiful social posts insanely fast? VistaCreate is an amazing tool that I've been using lately that really helps me craft great looking content in a matter of minutes. And the best part, you barely need any design experience. You can choose colors, objects, and photos and edit everything with the background remover tool and make it all look cohesive. You can animate everything and include all the necessary information that you need within your images. Tactic four, give away a tool for free. Look, realistically, you may never be looking to keep up with all the content that's being created in your industry, and it's hard to do so. You can't blog 10 times a day, you can't read 10 blog posts a day, you can't be on social media all the time, so it's hard to keep up with content, whether it's from the creation side or consumption side. But you know what people love? Tools. My Ubersuggest tool has over 20,000 natural backlinks. It generates literally over 2 million visitors a month. How, you may ask? Well, it's because I give away the tool mainly for free. At one point it was purely for free, and if you don't have the time and energy to create a tool for free like Ubersuggest and spend that much time and attention into it, you can go to sites like CodeCanyon and just go buy a tool within your industry for 10 to $50, and they allow you to white label it and put it on your website and act like it's your own. Tactic five, batch your posts on social media. Building off that content calendar tip, this is one of the best ways to save yourself a ton of time and make sure that your social posts hit during the right moment where everyone is online. Tactic six, host a contest. Want explosive growth really fast? Well, running a contest might just be the right thing for you. Look, a lot of companies dismiss contests. You can do things like offering an iPad for free or a computer. It's literally endless. Survey your audience, figure out what you think they'll like, and leverage that in your contest. And you can use tools like ViralSweep to help run your contest. It's super effective. That way you don't have to hire a developer. Tactic seven, write about new, exciting topics. Chances are your competition is fighting all over the same keywords and topics as you are, so why not beat them to the punch on the next one? Tools like Exploding Topics can help you catch the topic at a early moment, right before it gets too big and oversaturated, and you can capitalize that with your audience. Now, those are strategies to get you traffic quicker and not just rely on SEO. If you want my team to help you implement some of them or other strategies that we use, check out my ad agency, NP Digital. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/3m9GaRqWfak #marketingstrategy #marketingonline #marketing #marketing2023

How to future proof your SEO against Google's next update. You've put in all this time and effort into your SEO strategy and all of a sudden, boom, Google wants to change things up on you. An update can have a major impact on your SEO strategy. It can cause your content to slip in the rankings and even give your competition a leg up. Unless you're prepared. Future proofing your SEO strategy is absolutely essential because updates happen all the time. RESOURCES & LINKS: ____________________________________________ CloudFlare: https://www.cloudflare.com/ Crazy Egg: https://www.crazyegg.com/ Google Search Console: https://search.google.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ In fact, since 2016 there have been 16 Google core updates. Future proofing your SEO strategy is absolutely essential because updates happen all the time. Heck, since 2018, there have been roughly three Google core updates each and every single year. And here's even a crazier number. There's roughly 4,500 times that Google changes their algorithm each and every single year according to Search Engine Land. Now, most of these changes aren't major ones so you're not going to notice them. But still, that's a lot of time that goes into adjusting and tweaking Google's algorithm. And some of these changes are so teeny tiny that your traffic just goes up a little bit or down a little bit and you don't really need to worry about those. But every once in a while, you're going to have a major update that drastically changes your traffic, and those are the ones that you need to future proof yourself from. So how can you future proof your SEO so that way you can stay ahead of Google's next update? Well leave a comment below guessing what it might be. I'll give you a hint. Focus on user experience. Think about it. Every Google update has essentially the same overall goal, make the algorithm more reflective of human behavior. So think about what is best for people, not what's best for Google. That way the pages that users are actually searching for and spending time on are the ones that tend to do the best. Google doesn't care if you have a million backlinks versus 5 million backlinks or a hundred thousand. Think about it, whenever you do a search, are you like, hmm, this result is number one and it should be because it has a million backlinks. You don't care about that as a user, you just care about the user experience. Are you getting what you're looking for? So there's a few ways you can prioritize your user experience and give users what they're looking for. Now, when Google has an update, sometimes even if you do all this stuff, sometimes you lose and you get less traffic. That's okay. You're not optimizing for the short run, you're optimizing for the long run. Cause a lot of times what happens is Google will make changes and realize, wait, this actually wasn't the best change for the user. Let me go actually make this other change. And over time, if you do what's best for the end user, you'll find that you'll continually grow your traffic over time. That's the key with future proofing your website for SEO. Now, if you just want my ad agency, NP Digital to just do this all for you, check us out, hit us up. We were the agency of the year and we have a great track record of doing this. If you just have any questions, leave a comment below. I'm here to help. If you enjoyed this video, like it, share it tell other people about it. Thank you for watching. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/E6j_D4WQ1r4 #seo2023 #googleupdate #googleads #seostrategies #seogoogle

You put all this time into your marketing and hosting a webinar, so why aren't you getting more leads? My agency, NP Digital, hosts webinars all the time, and it brings us over 1,000 leads every single month. According to letter.ly, the webinar market is projected to reach 800 million by 2023. The market share is there, you just need to capitalize on it. Hosting a webinar isn't just an amazing opportunity for you to educate your audience. You have to be using them as a chance to network, grow your audience, and drive tones and tones of leads. After all, how often do you get a platform like that? But here's the tough truth. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Most webinar conversion rates aren't that high. If you're doing it wrong, you might only be getting a five to 10% conversion rate on your webinar page, and from there, maybe 35 to 45% registrant to attendee rate if you're lucky. Which means if you want to drive leads from your webinars, it has to start at the very beginning. Your marketing rollout has to be on point if you want to drive a ton of leads from your webinar. So how does my agency generate over 1,000 leads every single month from webinars? Well, here's a few strategies that you can just copy that we use to maximize our lead collection from our webinars. Strategy one, focus on attracting high quality leads from the start. Strategy number two, co-host your webinar with a partner. Strategy number three, time your promotional campaigns. And strategy number four, to get you even more leads, show your webinar on all the social platforms. If you need help with your digital marketing and tactics like this, check out my ad agency, NP Digital, or if you just have any questions, leave a comment below. We're here to help. If you enjoyed the video, like it, share it tell the people about it. Thank you for watching. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/DjXRQo4K8ss #seotips #growthmarketing #webinar #seo2023 #marketing2023

How to get more social engagement when reach is declining. Facebook organic reach is way down. I remember being able to post a link on Facebook and being able to get thousands of clicks. And it's not just Facebook; social media, generally, has been declining. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Social media referrals have been stagnant at 5% of all traffic for quite some time. The average Facebook post will reach only 5% of your followers. Here's what happened. Facebook made some changes, and there are two primary reasons why organic reach is way down. One, there's more content. There's so much content being published that there's actually more content being published than there is space in the newsfeed. 510,000 comments and 293,000 statuses are posted on Facebook every single minute to give you an idea of how much content is being created. And personalized news feeds are way more important now. So Facebook tailors what they show everyone, just like they do on TikTok, which can hurt your reach when you're posting and expecting your friends to see your content. And this just isn't on Facebook alone. It's on most social networks. Instagram Reach is dying, YouTube is, and TikTok is. Most social networks do this because it also helps them with ad revenue. So what does this mean for businesses? You don't have a straightforward avenue to reach your audience. To put it simply, your reach is small. That means on Facebook and Instagram and all those people they're prioritizing friends content over business pages, which means fewer if any engagement is weighing there for most of your posts. And this also causes the rise of paid ads so that way these platforms can make more money. But I'll tell you right now, social media is massive and more massive than ever with nearly 4 billion users worldwide. So your audience is still there. You just have to find a way to tap into them and grow organically. Here's what you can do to maximize your organic reach. And if you just want my ad agency, NP Digital to do it all for you, just check us out at npdigital.com. If you have questions, leave a com below. I'm here to help you out. If you enjoy the video, like it, share it tell the people about it. Thank you very much. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/AXPtkSMou-s #growthmarketing #socialmediamarketing #socialexperiment #socialmediaviral

10 Paid Media Predictions and Tips for Marketers in 2023 in NP Digital + Helium 10’s webinar on 12/6 at 8am PST! Want my team of digital marketing professionals to make your email list convert? Click here to get a strategy call: http://bit.ly/3g0bx3p ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog

I get the same question all the time, "If I had to pick one marketing strategy to invest in, what would you pick, Neil?" And while I can't say for sure that there's just one strategy I put over everything else just because they all serve different purposes, I can say there is one low-cost, conversion-friendly, high-ROI strategy that you simply can't afford to have in your marketing arsenal. Can you guess what it is? RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Here's a hint, it has a 98% open rate and the best engagement rate out of any other marketing medium. It's SMS marketing. I hear people dismiss SMS, which is just short for messaging, you know, those text messages you get on your phone? I hear them dismissing all the time, but those marketing texts you get from an automated number, you've seen them, the ones that you think everyone ignores; the reality is people don't ignore them. They convert at a crazy rate precisely because so many of them get opened, which is more than you can say about almost any other form of marketing communication, such as email marketing or even push notifications. If you've heard of it once, you've heard of it a thousand times. People are glued to their phones these days. The average person checks their phones 344 times a day. Research from Statista shows that in 2021, SMSs experience 75% year-over-year increase in popularity among customers. 71% of people say that they check their phones within 10 minutes of getting out of bed. Heck, I check mine within 10 seconds of getting out of bed. The average American spends 2 hours and 54 minutes daily on their phone, which comes out to almost 44 days a year. From group texts to social media to every app under the sun, there are million reasons to be absorbed by your phone these days. So if your audience is already checking it, why not meet them where their attention is already directed? There are a ton of SMS marketing strategies that you can try now. So let's dive in. Now, if you need help with your SMS marketing, check out my ad agency, NP Digital, where we help companies with their digital marketing communication. And if you just have any questions, leave a comment below. We're here to help you out. And if you enjoy the video, subscribe, like the channel, and share the video. I appreciate your time. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/lgwRiOVOJkQ #smsmarketing #marketingstrategy #marketingonline

The easiest SEO strategy I've ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn't mean that you can't find ways to make your SEO easier. In fact, I have one SEO strategy that's super simple. I rely on it all the time and it knocks out a ton of the dirty work for me. Now, I may have been doing SEO for a super long time, but I even run into walls sometimes, and I need help getting unstuck. And for me, I have a lot of responsibilities. So I really need to find ways to delegate, simplify and streamline my approach. So can you guess what my easy SEO hack is? RESOURCES & LINKS: ____________________________________________ Open AI: https://openai.com/ Answer the Public: https://answerthepublic.com/ Search Atlas: https://searchatlas.com/ CopySmith: https://copysmith.ai/ Jasper: https://www.jasper.ai/ Copy.ai: https://www.copy.ai/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ I leverage AI. Pretty straightforward, right? I need help for my SEO, from finding keywords to content ideas to meta text, I'm always looking for new approaches that can make my life easier and more simple. AI is rapidly becoming one of the most adopted new technologies that businesses of all sizes can leverage. SEO-centric AI is truly necessary because it connects the dots for everything that I need to bring my SEO strategy together. So that way it all flows and it's cohesive. It helps me analyze a relationship between my website, the content and ranking, and it helps me pivot quickly so I can continue to outrank my competition. It also helps me identify opportunities including cutting edge topics in my industry that need addressing and that my audience wants to explore. Also, helps me optimize for conversions, including insights for how each page can accomplish a specific goal, such as a conversion to a sale, or sign up or subscribe, or redirect them to somewhere else, or refreshing outdated stake content to get the boost I need. In fact, according to Outranking, 30% of AI adopters cited a 6 to 10% increase in revenue after implementing the new technology. Now, that's major growth. The machine learning tool that uses AI, it's called GPT-3 and you've heard about it. It's been available now, publicly through Open AI. And it's great, and you should check it out. So far in 2022, it's sweeping the SEO marketplace and tons of major software engineers are taking note. Tools like Search Atlas, CopySmith, Jasper, Copy.ai and many more are using it to fit in their applications and make content marketing easier, which makes it easier for you to create SEO content at scale. Now, in it's most basic level, it's a text generator, right? You should check out GPT-3. But because it can create content with relatively few inputs, it's also extremely helpful to SEO users that need a ton of content fast. Tools that incorporate GPT-3 into their software can now do things like generate topics for you, titles, meta tags, even create a whole article, or just do blog outlines and then let you pick what content you want to create for each and every single paragraph. And if you don't like one, you can click don't like, and then it spits up a new variation. I like relying on AI for title and topic generation, meta tag generation, and even the occasional outline if I really want to get going. The best part, it's all automated and it saves you so much time. And what I found that if you're new to blogging, it can save you roughly half the time or it can save you your whole time. If you really want to write articles that are super creative and best for users, you're going to have to modify that article, or you know, write a lot of it from scratch. And that's what I like doing to streamline my SEO. Answer the Public allows you to tap directly into your audience and go for those terms that aren't that competitive that a lot of people are searching for today. Answer the Public listens and taps into the auto-complete data before cranking out super useful phrases and questions that your audience is searching for every single day. It's one of the easiest ways to identify what your audience wants. And then you can use some of those AI tools to help you create content around those topics. So if you want to create better content using these AI tools, check out Answer the Public to get you new insights. And if you just want my team to do all this for you, check out NP Digital. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #seostrategies #neilpatel #digitalmarketing #seo