Buzz 9/28/23: Amazon Replies to FTC | Walmart Google Ads | Amazon AI Investment
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.
Five takeaways from America’s landmark lawsuit against Amazon
https://edition.cnn.com/2023/09/28/tech/amazon-ftc-lawsuit-takeaways/index.html
The FTC’s lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses
https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response
Walmart Marketplace Increases Third-Party Seller Activity
https://www.forbes.com/sites/walterloeb/2023/09/27/walmart-marketplace-increases-third-party-seller-activity/
Indonesia bans e-commerce transactions on social media in major blow to TikTok
https://edition.cnn.com/2023/09/27/tech/indonesia-tiktok-ecommerce-ban-hnk-intl/index.html
Amazon to invest up to $4 billion in AI startup Anthropic
https://techcrunch.com/2023/09/25/amazon-to-invest-up-to-4-billion-in-ai-startup-anthropic/
Walmart Deals Holiday Kickoff sales event will coincide with Amazon’s Prime Big Deal Days
https://www.wvtm13.com/article/walmart-deals-holiday-kickoff-october/45318835#
An update on Prime Video
https://www.aboutamazon.com/news/entertainment/prime-video-update-announces-limited-ads
Up to tenth of Amazon shoppers in Great Britain ‘bribed’ by sellers to offer good review, poll finds
https://www.theguardian.com/technology/2023/sep/28/up-to-tenth-of-amazon-shoppers-in-great-britain-bribed-by-sellers-to-offer-good-review-poll-finds
Amazon’s biggest competitor gets bad grade from the BBB
https://www.kiro7.com/news/local/amazons-biggest-competitor-gets-bad-grade-bbb/QAGKNI77WZDWTOXMEHSNEDGVUQ/
Shopify invests in wholesale platform Faire
https://www.reuters.com/business/retail-consumer/shopify-invests-wholesale-platform-faire-2023-09-27/
Eligible Walmart Marketplace sellers can use Walmart’s Self-Serve Marketing portal in Seller Center to invest in Search Engine Marketing (SEM) and promote their products in Google search results through Shopping Ads.
https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011195
We aren’t stopping at that! Don’t miss our spotlight discussion on how you can unlock more profits with Helium 10’s Managed Refund Service. This new service aims to recover funds for sellers from Amazon errors by identifying and submitting recovery claims on behalf of the sellers.
Lastly, Carrie Miller gives us the training tip of the week about how to see which ASINs are the most clicked and bought from Amazon Brand Analytics data but inside Helium 10. It’s a packed episode, so buckle up!
In this episode of the Weekly Buzz by Helium 10, Bradley talks about:
00:51 – Amazon FTC Lawsuit
03:25 – Walmart Marketplace Increases
03:51 – Amazon Holiday Inventory
04:18 – Seller Fulfilled Prime
05:21 – TikTok Shop Trouble
06:20 – Manage Experiments Update
06:55 – Amazon AI Move
07:45 – Walmart Holiday Deals
08:27 – Prime Video Ads
09:45 – Incentivized Reviews Rampant
11:06 – Temu Trouble
11:45 – Shopify Wholesale
12:57 – Walmart Google Ads
14:15 – Try Helium 10’s New Managed Refund Service
15:30 – ProTraining Tip: How To See Brand Analytics Data Inside Helium 10
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Getting Started on Amazon FBA with Limited Funds | SSP #495
Get ready to unlock the secrets of Amazon-selling success as we welcome back, Stephen Diaz of the Rainmaker Family. Together with his wife, they have woven a thriving community of dedicated e-commerce sellers. Today’s deep-dive episode is crammed with innovative strategies, specially designed for those venturing into Amazon’s realm for the first time. Prepare to learn how to rake in thousands of dollars per month by creating videos for other people’s products, and finding good products to promote with the help of tools such as the Helium 10 Chrome extension Demand Analyzer. We also walk you through the Amazon influencer program and how you can be a part of it without having to be the ‘face’ of video content.
Buckle up as we guide you through the entire process of recording, uploading, and creating eye-catching thumbnails for your videos. Be ready to learn how to craft compelling titles and get a handful of tips to produce successful video reviews. We also brainstorm creative ideas for video reviews that go beyond the confines of your home. Stephen sheds light on his experiences and the advantages of participating in high-ticket mastermind events, highlighting how investing in yourself can dramatically influence your success in the e-commerce world.
In our journey through this episode, Stephen imparts priceless insights into the keys to entrepreneurial success. We touch on the importance of focus, mindset, and budgeting in e-commerce. In the end, we delve into the strategies that work best for family-oriented businesses on Amazon, like how to utilize Amazon Associates and affiliate links to connect to other products in your shop. Whether you’re a novice or a seasoned seller, this episode promises you strategies and insights to skyrocket your business to new heights. Tune in, and get ready to get some creative ideas on how you can build capital for Amazon FBA selling.
In episode 495 of the Serious Sellers Podcast, Bradley and Stephen discuss:
01:57 – The Maldives Honeymoon Strategy Helped The Rainmaker Community
03:51 – How To Build Capital For An Amazon FBA Business
07:14 – Making 6-Figures As An Amazon Affiliate
08:43 – Difference Between Amazon Associates And Affiliates
11:17 – Different Kinds Of Videos You Can Make
17:15 – Why Joining Masterminds Are Important
21:18 – Inspiring Stories From Stephen’s Community
31:18 – What Does It Take To Succeed In This Business?
36:49 – How To Get More Information Of Stephen’s Community
40:20 – Stephen’s 60-Second Tip
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Buzz 9/21/23: New Amazon Sales Tool | Prime Big Deal Days | TikTok Shop Black Friday
We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
Amazon Sales Trends / Sales Estimates New Feature
https://www.helium10.com/blog/amazon-sales-trends-sales-estimates/
TikTok Shop to rival Amazon with early Black Friday deals
https://www.dexerto.com/entertainment/tiktok-shop-to-rival-amazon-with-early-black-friday-deals-2302091/
Amazon brings generative AI to Alexa
https://techcrunch.com/2023/09/20/amazon-brings-generative-ai-to-alexa/
Amazon is hiring 250,000 employees for the holidays, and making its largest ever annual investment in U.S. hourly wages
https://www.aboutamazon.com/news/workplace/amazon-hiring-seasonal-holiday-employees
Amazon drops planned merchant fee as FTC lawsuit looms
https://finance.yahoo.com/news/amazon-drops-planned-merchant-fee-202022592.html
Lastly, Carrie Miller shares the training tip of the week on how you can use the BlackBox Product Targeting tab to get new keywords and PPC. Listen in as we share these crucial news, updates, and training that will surely impact your Amazon-selling and E-commerce journey.
In this episode of the Weekly Buzz by Helium 10, Bradley talks about:
00:50 – Amazon Sales Trends Tool
02:48 – Prime Big Deal Days
03:48 – TikTok Shop Black Friday
04:32 – Alexa Generative AI
05:51 – Amazon Hiring 250K
07:00 – 2% Fee Cancelled
08:48 – Listing Attributes
09:30 – Helium 10 On Twitch And Twitter
10:10 – Pro Training Tip: BlackBox Product Targeting Tab
12:27 – Catch Bradley On These Conferences
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Amazon PPC Optimization, Launches, And Budget Strategies | SSP #494
On this episode, we’re excited to have Liran Hirschkorn from Incrementum Digital sharing his expertise on Amazon advertising. He helps us unpack the complex Amazon Marketing Cloud and how it anonymizes data for privacy reasons while still offering a comprehensive understanding of the customer’s journey to conversion. We further examine how the platform aids brands in measuring incrementality, particularly those utilizing Amazon DSP ads. Don’t miss out as we delve into the Amazon PPC techniques for reaching new customers through upper funnel-type marketing and showing ads to lifestyle markets and demographics.
We continue the conversation by discussing strategies to optimize Amazon ads campaigns. This includes the merits of creating separate campaigns for each target and employing auto campaigns for discovery. We also weigh the pros and cons of negating keywords in both auto and manual campaigns. Pay attention as we explain the potential benefits of lowering bids to secure better placements and possibly more conversions.
As we wrap up the episode, we shift our focus to optimizing sales and advertising on Amazon. Here, we discuss tactics such as increasing prices to slow sales and avoid running out of stock to boost keyword ranks. We look into managing auto campaigns differently and using modifiers to safeguard against broad and exact match keywords. Listen in as we discuss the importance of making incremental changes and evaluating clicks and actual spend data, instead of just impressions, when optimizing campaigns. Liran also offers valuable insights into sponsored display campaigns and other strategies to ensure high conversion rates for keyword ranking. Don’t miss this vital conversation and Q&A on Amazon PPC and Marketing Cloud!
In episode 494 of the Serious Sellers Podcast, Bradley and Liran discuss:
00:50 – Catch Liran At The Helium 10 Elite Workshop In New York
01:49 – What Is The Amazon Marketing Cloud?
09:08 – An Advice If You’re Using Amazon DSP
11:29 – Auto Campaign Optimization
12:12 – ACoS Targets And Examples
15:03 – Optimizing For Target ACoS
23:53 – Keywords and Budget Per Campaign
25:22 – PPC Strategy When Running Out Of Stock
26:35 – Using Modifiers For Amazon PPC
27:23 – Best Time To Start Optimizing Campaigns
33:41 – Amazon Launch PPC Strategy
36:28 – More Effective PPC Strategies From Liran
41:43 – How To Reach Liran Hirschkorn And Incrementum Digital
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Buzz 9/14/23: Amazon Accelerate Releases | Walmart Shipping Updates | TikTok Shop Fulfillment
We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.
Amazon Accelerate Releases
https://event.amazonaccelerate.com/general-information/?page=marquee-announcements
SmartKargo, a leader in providing technology and logistics solutions to airlines globally, announced it is teaming up with Walmart GoLocal, Walmart’s white-label, delivery-as-a-service platform, to expand next- and two-day delivery offerings for retailers and e-commerce companies.
https://www.businesswire.com/news/home/20230913979238/en/SmartKargo-Expands-Next–and-Two-Day-Delivery-Offerings-with-Walmart-GoLocal
Etsy seeks to drive more organic traffic through “Share & Save” program
https://www.modernretail.co/marketing/etsy-seeks-to-drive-more-organic-traffic-through-share-save-program/
Amazon Marketing Stream is expanding to include new Amazon DSP campaign datasets. This includes information on Amazon DSP campaigns, flights, ad groups, and ad group targets.
https://advertising.amazon.com/API/docs/en-us/release-notes/index#original-video-download-is-now-available-on-sponsored-brands-media-api
Around the Clock Convenience: Walmart Now Offers Customers Late-Night Delivery
https://corporate.walmart.com/news/2023/09/12/around-the-clock-convenience-walmart-now-offers-customers-late-night-delivery
Flowspace, the software platform and distribution network powering independent fulfillment, announced today that it has partnered with TikTok to provide fulfillment services for TikTok Shop sellers in the U.S.
https://www.retaildive.com/press-release/20230912-flowspace-powers-us-fulfillment-for-tiktok-shop/
We wrap up with a must-hear insight from our brand evangelist, Carrie Miller, on how to use Helium 10’s Audience tool to gather real data about your product. Join us for this engaging episode with crucial e-commerce updates and strategies.
In this episode of the Weekly Buzz by Helium 10, Shivali covers:
00:41 – Amazon Accelerate Releases
03:30 – Walmart GoLocal
04:08 – Etsy Share & Save
05:23 – Stream For Amazon DSP
05:50 – Walmart Late Delivery
06:55 – TikTok Shop Fulfillment
08:11 – Look Out For This Saturday’s SSP Episode!
08:25 – Follow Bradley And Helium 10 On LinkedIn
09:15 – Pro Training Tip: Split Testing Using Helium 10 Audience
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Amazon Accelerate 2023: Breakdown of Everything Announced! | SSP #493
In this episode, we’ve got all the inside scoop on Amazon Accelerate 2023 that you might have missed! Our host, Bradley Sutton, dives deep into the exciting announcements and their implications for Amazon FBA sellers. From the eagerly awaited dates for the next Prime Deal Days to cutting-edge AI features like Generative AI for building your listings inside Amazon and the AI-backed Seller Messaging Assistant, we’ve got you covered. Plus, we explore game-changing updates, new tools, and features like the Amazon Shipping ground package delivery service, Amazon Supply Chain updates with inventory management, customer loyalty analytics dashboard, and sustainability solutions that are set to reshape the Amazon seller landscape. We also talked about the Buy with Prime integration inside Shopify and shared relevant numbers on how D2C E-commerce businesses are crushing it with this new feature. Tune in to discover how these developments could impact your Amazon business and stay ahead of your competitors. It’s a must-listen episode for anyone in the world of Amazon selling and don’t forget to let us know what you think of these announcements!
Also, don’t forget to catch Bradley, Helium 10, and Pacvue in the Amazon unBoxed Event in New York this October 24th to up-level and up-skill your Amazon advertising knowledge.
In episode 493 of the Serious Sellers Podcast, Bradley talks about:
02:05 – Dates For The Next Prime Deal Days Released!
02:40 – Featuring A Seller Success Story From A Helium 10 User
03:45 – Enterprise Solutions Integrated In Partner Seller App
04:09 – Emerald Notifications
05:23 – AI-backed Seller Messaging Assistant
06:35 – Generative AI For Listing Building
07:54 – Bradley’s Feedback On This AI Feature After Tests
13:22 – A New Seller Homepage
13:40 – One Page Listing Management Page
14:23 – Buyer Abuse Protection
16:05 – Veeqo Multi-Channel Shipping
17:01 – Amazon Shipping Ground Package Delivery Service
18:44 – Supply Chain By Amazon (More Than Amazon Global Logistics)
20:54 – Automatic Inventory Replenishment with FBA
23:48 – Let’s Get Into Day 2 Announcements
24:43 – Customer Loyalty Analytics Dashboard
26:26 – Fit Insights Tool
28:45 – Voice Of The Customer Dashboard
30:16 – Two-Tap Ratings
31:50 – New Seller Wallets
32:10 – Buy with Prime with Shopify
33:28 – Interesting Stats From Buy with Prime integration with Shopify
35:18 – Potential Sales Lift
37:16 – View In Your Room Feature Improvements
38:42 – Ships On Product Packaging Program
40:46 – Sustainability Solutions Hub
41:24 – What Do You Think Of All These Announcements?
42:29 – Catch Bradley, Helium 10, and Pacvue In The Amazon Unboxed Event
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Helium 10 Buzz 9/7/23: Amazon vs. FTC Update | Shopify To Continue Working With TikTok Shop |
We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.
FTC reportedly may sue Amazon later this month after talks break down
https://nypost.com/2023/09/05/amazon-facing-ftc-antitrust-lawsuit-later-this-month-report/
TikTok is ending its support for Shopify‘s storefronts on September 12, but the ecommerce brand has found a new way to operate on the ByteDance-owned app. According to The Information, Shopify will integrate its vending platform into the TikTok Shop hub.
https://www.tubefilter.com/2023/09/01/tiktok-shop-ecommerce-merch-shopify-storefront-integration/
Amazon doesn’t name Temu, Shein, or AliExpress as potential threats in any of its latest SEC filings. However, according to the latest app store rankings on Data.ai, Temu and Shein are currently the two most downloaded shopping apps in the U.S. on iOS and Android.
https://www.fool.com/investing/2023/09/05/meta-platforms-growth-chinese-amazon/
New York-based eCommerce company Benitago has reportedly filed for bankruptcy. The firm is seeking protection from creditors two years after raising $325 million in funding, The Wall Street Journal (WSJ) reported. It listed both assets and liabilities of between $50 million and $100 million.
https://www.pymnts.com/news/ecommerce/2023/report-ecommerce-company-benitago-files-for-bankruptcy/
For this week’s training tip, Shivali Patel shows us how to create your own QR codes and design your product inserts inside Helium 10’s Portals tool. Lastly, Carrie invites you to join Helium 10’s Winning with Walmart Facebook group to connect, network, and ask questions to a community that is selling on the Walmart.com platform.
In this episode of the Weekly Buzz by Helium 10, Carrie talks about:
00:45 – Amazon / FTC Update
01:30 – TikTok Shop / Shopify
03:19 – Most Downloaded Apps
05:22 – Aggregator Benitago Bankrupt
07:22 – Amazon Price Tracker
09:00 – Pro Training Tip: Create QR Codes And Product Inserts Inside Helium 10
14:09 – Join Our Walmart-Selling Facebook Group
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Kevin King’s Amazon Hacks & Never-Before-Heard Selling Story | SSP #491
Today, we’re privileged to have an enlightening and engaging conversation with the one and only Kevin King. Before Amazon FBA and E-commerce, Kevin takes us back to his early days as a collector of sports cards, which eventually transformed into a lucrative venture during his college years. In a unique twist to the collectibles market, Kevin began featuring pretty girls on baseball cards. A fascinating story that takes us back to that era and Kevin’s unique business strategy ties into the Amazon-selling industry today.
Get ready to take notes as Kevin King, opens his treasure trove of Amazon seller hacks and wisdom from his vast experience in the business world. From unveiling the concept of intuitive eating that helped him lose a remarkable 70 pounds without dieting, to sharing insightful hacks, strategies, and resources for Amazon sellers, Kevin covers it all. He even takes us behind the scenes of his recently launched an Amazon newsletter and its intriguing and engaging content. Gear up as we switch gears to advanced Amazon seller strategies and explore the unfair advantages and perks you can get by being a Helium 10 Elite member!
As we dive further into the conversation, you’ll hear tales of success from Elite members and how their monthly training and networking calls help them gain insights from some of the top Amazon and Walmart in the space. Rounding off the episode, we anticipate the forthcoming Billion Dollar Seller Summit and the Level Up event. So, whether you’re an aspiring entrepreneur, an established business owner, or simply someone with a penchant for compelling stories, this episode is guaranteed to leave you inspired and filled with actionable advice. Don’t miss out!
In episode 491 of the Serious Sellers Podcast, Bradley and Kevin discuss:
00:00 – Kevin King’s Amazon Seller Hacks and Journey
03:59 – Collectible Baseball Cards and Strip Clubs
10:16 – Kevin’s Weight Loss Journey and Health Tips
24:05 – A Different Amazon Newsletter
27:40 – Increasing Engagement Through Opt-in System
40:00 – Benefits of Joining the Helium 10 Elite Program
42:52 – Catch The Next Billion Dollar Seller Summit
48:30 – 60-Second Tip: Automated Tool for Boosting Amazon Sales
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Steps To Resurrect A Dying Amazon Product – Project X | SSP #490
Ever wondered what it takes to breathe new life into a product whose sales have hit rock bottom? Well, we’re about to pull back the curtain on the process. Kickstarting the journey to redemption, we delve into the realm of listing optimization, cross-examining ASINs, and pinpointing top keywords for single or group listings. In this highly practical session, we use our Project X egg rack product as a case study to illustrate the steps to revitalizing sales, from initial setup to shifts in market trends.
Then, we navigate the rough seas of competition research, undertaking a meticulous analysis of competitors’ pricing, product dimensions, FBA fees, and reviews. We reveal how powerful tools like Helium 10’s Market Tracker can unlock a comprehensive understanding of the market share held by various competitors. Wrapping up this segment, we ponder the implications of our competitors’ profitability on our pricing strategies, equipping you with the knowledge to make informed decisions and stay ahead of the curve.
Lastly, we dissect sales and keyword performance, shedding light on the art of effectively monitoring them. Discover how Helium 10’s Keyword Tracker, Cerebro, and Adtomic can unravel the mystery behind your listing losing rank and sales. We also discuss how subtle tweaks in prices and keyword targeting can help reclaim your competitive edge. Rounding up, we explore the process of competitor analysis on Amazon, offering a wealth of insights on identifying keywords your competitors are ranking for, and assessing your own keyword performance. This is a must-listen for anyone keen to understand when to pull the plug on an unprofitable product and how to give it a fighting chance at survival. Tune in to gain a wealth of knowledge and strategies that could just save your product from the brink of extinction.
In episode 490 of the Serious Sellers Podcast, Bradley discusses:
01:13 – Project X Is Back?!
03:42 – Revitalizing Amazon Sales With Project X
06:31 – Analyzing Competitor Pricing and Profitability
07:29 – How To Leverage Helium 10’s Market Tracker Tool
16:01 – Amazon’s Test On Hiding The Bullet Points
16:08 – Results After Emma Helped Improve Our Listings
18:13 – Analyzing Sales and Keyword Performance
24:27 – Analyzing Keyword Rankings and Sales
26:54 – The Power Of The Cerebro “Time Machine”
30:48 – Competitor Analysis Process in Amazon
39:22 – Revitalizing Old Products & Introducing New Projects
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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8-Figure Amazon & 7-Figure Walmart Seller Talks TikTok Shop and Multiple Income Streams | SSP #489
In today’s episode, let’s catch up with Eugene Wong, an accomplished 8-figure Amazon and 7-figure Walmart seller, as he shares the latest developments in his thriving e-commerce empire. Eugene not only walks us through the intricacies of managing his expanding businesses but also reveals his secrets to maintaining a healthy work-life balance, turning personal hobbies into profitable business ventures, and exploring new income streams.
Join us as Eugene discusses his journey into the world of TikTok Shop, where he has successfully launched products. Plus, get a sneak peek into the brands incubated by his dedicated employees and learn about the innovative system changes and automation he’s implementing in his business systems. This episode is a goldmine of entrepreneurial wisdom for anyone looking to diversify their income streams outside E-commerce selling and thrive in the ever-evolving online seller landscape.
In episode 489 of the Serious Sellers Podcast, Bradley and Eugene discuss:
02:52 – Eugene Shares Updates On His Business
03:44 – His Healthy Habits And Habits Outside The Amazon Grind
06:13 – Let’s Talk About Sports Cards From Hobby To Business
09:13 – Problems, Balance, & Boundaries For The Main And Side Businesses
13:54 – “You Need To Think Of What Your Hobbies Are”
15:43 – Diversifying Your Income Streams
18:00 – Launching Brands Incubated By His Employees
20:54 – Let’s Talk About TikTok Shop
24:32 – Browsing Eugene’s TikTok Shop
28:03 – TikTok Is Banning Amazon Links?
29:49 – Business System Changes He Is Implementing
33:03 – Eugene’s 60-Second Tip
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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4 Secret Metrics 99% of Amazon Sellers Aren’t Using | SSP #488
In our monthly training and “Ask Bradley Anything” episode, we talk about an important aspect of Amazon selling, uncovering the four secret metrics that a whopping 99% of Amazon sellers are missing out on. We kick off by shedding light on the abundance of untapped data points, highlighting the importance of these hidden gems provided by Helium 10. One of the standout tools in this episode is the Cerebro Match Type Filter, which allows you to reverse engineer your competitor’s PPC strategy, giving you a competitive edge like never before. We also explore the significance of Cerebro’s historical trends and how to check product trends week by week, all while unraveling mind-blowing insights from the Amazon Recommended Rank column. Discover why this column is incredibly vital in today’s time.
Plus, don’t miss the engaging Q&A session with Bradley, where we address burning live questions from our audience. Learn how to get more reviews using Helium 10 Follow Up and gain a deeper understanding of how the Amazon Recommended Rank truly works. Lastly, catch Bradley at upcoming events for even more valuable insights. Tune in now and level up your Amazon selling game!
In episode 488 of the Serious Sellers Podcast, Bradley and Eugene discuss:
01:24 – There Are A Lot Of Data Points That Sellers Are Not Using
02:09 – Why Are These Helium 10 Data Points Are Important
04:45 – The Cerebro Match Type Filter
08:01 – Reverse Engineer Your Competitor’s PPC Strategy
10:19 – Looking At Cerebro’s Historical Trends
14:37 – Checking Product Trends Week-By-Week
17:11 – Mind-Blowing Data From The Amazon Recommended Rank Column
18:31 – Why The Amazon Rec Rank Is Very Important
24:23 – Q&A Session With Bradley
26:04 – Getting More Reviews With Helium 10 Follow Up
28:34 – How Does The Amazon Recommended Rank Work?
32:28 – Catch Bradley On The Following Events
18
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Amazon Compliance & Black Hat Tactics In 2023 | SSP #487
Chris McCabe calls 2023 a “wacky and wild year” in the Amazon space. Tune in as he dives into key events and trends that have shaped the Amazon-selling landscape. From the headline-grabbing antitrust lawsuit, FTC vs. Amazon, to how the new Inform Act has been affecting sellers in the US, we dissect the topics that matter.
In this episode, discover what common mistakes Amazon sellers are making and the consequences they face. Our expert emphasizes the critical role of interpreting Amazon’s policies accurately to maintain a thriving seller account. We also tackle the challenges of managing multiple Amazon brand accounts, shedding light on potential issues that arise. In an insightful twist, we explore Amazon’s rollback of account enforcements in 2023, Brand Registry revocations, and offer a cautionary note on the rise of new blackhat tactics that sellers should be wary of.
Lastly, we talk about the rollout of a new module for Freedom Ticket with Chris McCabe, and don’t miss out on the Seller Velocity Event, a must-attend gathering for anyone seeking to excel in the Amazon marketplace!
In episode 487 of the Serious Sellers Podcast, Bradley and Chris discuss:
02:34 – 2023: A Wacky And Wild Year In The Amazon Space
04:17 – Antitrust Lawsuit: FTC vs. Amazon
10:52 – A New Module For Freedom Ticket With Chris McCabe
14:15 – What Are Amazon Sellers Getting In Trouble For?
15:18 – Interpretation Of Amazon’s Policies Is Vital
16:07 – Talking About The Inform Act
17:55 – Join Us For The Seller Velocity Event
20:58 – Issues With Having Multiple Amazon Brand Accounts
24:53 – Amazon Rolled Back Account Enforcements In 2023
25:45 – Watch Out For These Blackhat Tactics In 2023
27:07 – Amazon Brand Registry Revoked Issues
29:56 – Top Amazon Policy Compliance Tips From Chris
31:39 – Buyer Messaging Issues You Could Get In Trouble For
33:55 – How To Contact Chris McCabe
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
17
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Walmart Seller Application, COMP Errors, & Tips For Account Suspensions | SSP #486
Let’s dive into the world of successful Walmart-selling strategies with the latest SSP episode! Join Carrie Miller and her guest, Jake Lebhar Co-Founder and COO of SellCord, as we explore key topics such as his company’s remarkable experience managing an impressive portfolio of 250 brands on Walmart, and the burning question: Is everyone cut out to sell on Walmart.com? Tune in for invaluable insights into navigating the application process, including expert advice for sellers whose applications face rejection and application tips tailored for international sellers.
Discover Jake’s expert recommendations for launching a product on Walmart, unravel the mystery behind COMP errors on Walmart and gain a comprehensive understanding of dealing with account suspensions and compliance issues inside the Walmart marketplace. Don’t miss out on Jake’s personal journey and takeaways from the Walmart Open Call, as well as pro tips for using the Helium 10 Xray tool for Walmart. Learn about new advertising features and placements on the horizon, and dive into Jake’s top-notch advice on conquering the Walmart marketplace. Wrapping up, find out how to get in touch with Jake Lebhar and SellCord, rounding out an episode brimming with practical strategies for thriving in the Walmart marketplace.
In episode 486 of the Serious Sellers Podcast, Carrie and Jake discuss:
02:13 – Jake Lebhar’s Backstory
02:59 – Managing 250 Brands On Walmart
05:21 – Is Everyone A Good Fit To Sell On Walmart.com?
07:55 – Advice If Your Seller Application Is Rejected
11:42 – Application Tips For Sellers Outside The US
13:38 – Q: What Do You Suggest For Sellers Looking To Launch A Product On Walmart?
15:14 – What Is A COMP Error In Walmart?
18:46 – Talking About Walmart.com Account Suspensions
22:27 – Getting A Hemp Product Inside Walmart.com
24:20 – Is It Too Late To Sign Up For Walmart Open Call?
25:01 – Jake’s Walmart Open Call Experience
28:03 – Helium 10 Xray Tool For Walmart
28:16 – Tips For Launching A Brand On Walmart
29:38 – New Advertising Features And Placements Coming Soon
30:07 – How Can I Deal With Compliance Issues with Walmart?
31:03 – Jake’s Top Tips On How To Succeed In The Walmart Marketplace
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
84
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Amazon Search Query Performance & Product Opportunity Explorer Deep Dive | SSP #485
Today, we have a special Serious Sellers Podcast episode where we recap our latest fireside chat with Amazon. Our guests are Francesca Smith and Julia Hiltzik, Senior Growth Consultants at Amazon, and they are members of the team behind Brand Analytics, Product Opportunity Explorer, and Search Query Performance! And for the first time ever, Amazon is “opening the hood” and letting us know how these data points are collected and used. Tune in and learn how you can leverage unique Amazon data points in conjunction with Helium 10 to level up your business.
In episode 485 of the Serious Sellers Podcast, Bradley, Francesca, and Julia discuss:
00:28 – Why This Is A Special Episode
01:26 – Search Query Performance Brand View
04:27 – Search Query Performance ASIN View
05:10 – Search Query Details
06:50 – Search Analytics Search Volume Is Now Denormalized!
09:10 – What Counts Towards Search Volume
11:05 – What Does Not Count?
12:00 – What Counts For Products With Variations?
15:10 – Difference Between Helium 10 And SQP?
17:30 – How Is Search Query Score Calculated?
19:00 – How Does Product Opportunity Explorer Work?
21:26 – Product Opportunity Explorer: Search by Keyword or ASIN
23:12 – Product Opportunity Explorer: Keyword Niche
24:40 – Product Opportunity Explorer: Search Terms Tab
26:58 – What Is Unit Sold Data Based On?
27:45 – Download Feature Now Available In Product Opportunity Explorer
28:30 – Niche Details: Insights
30:15 – Niche Details: Trends
30:56 – Brand Analytics x Helium 10
34:39 – Search Query Performance x Helium 10
37:15 – Q&A with Francesca And Julia
41:20 – Get Your Tickets For Amazon Accelerate Event
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
12
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Amazon PPC Optimization Strategies To Improve Your Conversion Rates | SSP #484
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:
01:12 – Meet Our Guest Chris Rawlings
03:01 – Amazon Ads Strategy For New Sellers And Brands
09:58 – You Need To Benchmark Your Key Metrics
11:45 – How To Improve Your CTR And Conversion Rates
15:58 – The Random Walk Hypothesis
19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
29:38 – The Stealth Targeted Product Placement Campaign
32:29 – Join Chris’ Amazon PPC Challenge
32:59 – How To Contact Chris And Sophie Society
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:
01:12 – Meet Our Guest Chris Rawlings
03:01 – Amazon Ads Strategy For New Sellers And Brands
09:58 – You Need To Benchmark Your Key Metrics
11:45 – How To Improve Your CTR And Conversion Rates
15:58 – The Random Walk Hypothesis
19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
29:38 – The Stealth Targeted Product Placement Campaign
32:29 – Join Chris’ Amazon PPC Challenge
32:59 – How To Contact Chris And Sophie Society
31
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Expanding Your Amazon Brand In Latin America | SSP #483
In the world of Amazon and Ecommerce business expansion, the Latin American market holds immense potential. Belen Bauza and Cecilia Meghirditchian, the dynamic duo from Nocnoc, come from diverse backgrounds that uniquely equip them for navigating this vibrant marketplace. Let’s dive into their journey and unveil the strategies for expanding your brand across Latin American marketplaces. Discover the top 5 marketplaces in the region, backed by compelling numbers that underscore their significance. Nocnoc emerges as a game-changer, simplifying the path to expansion with their user-friendly platform. Learn how to seamlessly set up your Amazon or eCommerce product catalog within Nocnoc, leveraging their brand awareness program, listing translation services, and their experience launching successful products on the Latam marketplaces. Uncover the success story of Project X Egg Tray on Mercado Libre and other prominent marketplaces. Looking for a good deal with Nocnoc? We’ve got you covered! Seize the exclusive Bradley Amigo Discount. The doors to Latin America’s thriving online marketplaces are wide open – it’s time to step in with confidence!
In episode 483 of the Serious Sellers Podcast, Bradley, Belen, and Cecilia discuss:
02:33 – Belen And Cecilia’s Backgrounds
04:24 – Expanding Your Brand In Latam Marketplaces
07:17 – Top 5 Marketplaces In Latin America
09:39 – The Numbers Tell It All
14:57 – Nocnoc Is Making It Easier To Expand In Latin America
19:05 – Setting Up Project X Products Inside Nocnoc
20:45 – Nocnoc’s Brand Awareness Program
22:38 – Project X Egg Tray In Mercado Libre & Other Marketplaces
23:43 – Nocnoc Helps In Translating Your Listings
26:15 – How To Get 3 Months Free Trial With Nocnoc
27:00 – How Much Does Their Services Cost?
28:00 – Get The Bradley Amigo Discount
28:15 – Bradley’s Experience With Mercado Libre
29:20 – Tips To Succeed Selling In Latam
31:05 – How To Reach Out To Nocnoc
32:40 – Your Favorite “Knock Knock Joke”
33:20 – Cecilia’s 60-Second Tip
34:25 – Belen’s 60-Second Tip
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
17
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Seller Strategy Masterclass: Next Level Competitor Research | SSP #482
In this information-packed Seller Strategy Masterclass episode, Bradley dives into the world of advanced competitor research and alerts using Helium 10’s powerful features. From unlocking historical keyword insights for seasonal products to harnessing the trend-tracking prowess of the “Show Historical Trend” button inside Cerebro. Discover the strategic advantages of the Cerebro “Time Machine” and uncover hidden opportunities by examining significant drops in your competitor’s BSR. Bradley unveils the true value of these features, guiding you to reverse-engineer your competitors’ success on a month-to-month basis and offering insights into top-level competitor information.
Bradley also teaches your, how to set up tailored alerts from competitors’ listings, customize your notifications, and gain priceless insights into pricing and coupon strategies. Join us to grasp the immense potential of these new features and create an unfair advantage against your competitors with your own suggested insights. Let’s learn how to elevate your Amazon game today!
In episode 482 of the Serious Sellers Podcast, Bradley discusses:
01:31 – What You Will Learn In This Episode
03:00 – Using Cerebro History For Seasonal Products
07:31 – The Cerebro Show Historical Trend Button
11:51 – How To Use The Cerebro “Time Machine”
13:25 – Look At Big Dips In BSR
14:29 – Why Are These Features So Valuable
20:43 – Reverse Engineer Your Competitor’s Success On A Month To Month Basis
23:54 – How To See Top-Level Information For Your Competitors
25:19 – Getting Alerts From Competitors Listings
27:04 – How To Customize Your Competitor Alerts
28:07 – Getting Insights On Pricing And Coupon
29:21 – How Valuable Are These New Features?
32:36 – Suggest Insights That You Want To See In Helium 10
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
12
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This Amazon Seller Built 2 8-Figure Brands In Competitive Niches | SSP #481
In this episode of the Serious Sellers Podcast, we feature the awe-inspiring journey of Elizabeth Rivas, the operating mastermind behind two remarkable 8-figure brands. Discover her captivating backstory and how she soared to greatness in the Amazon space from humble beginnings. Unravel the secrets of 1P and 3P seller programs, and gain valuable insights into killer PPC and listing optimization techniques.
Dive into the fiercely competitive niche of supplement brands and learn how to thrive in a crowded category niche in the Amazon marketplace. Brace yourself for game-changing marketing initiatives and innovative strategies for Amazon brands who want to crush it. Elizabeth’s serial beta testing approach and her favorite Helium 10 tool will leave you inspired. Learn and take advantage of her ingenious launch tactics using Helium 10’s Market Tracker 360 data and the joys of an 8-figure seller while using the all-new Insights Dashboard. Plus, learn how you can grab a free demo of MT360!
In episode 481 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:
01:30 – Elizabeth’s Backstory
02:57 – How She Got Started In The Amazon Space
03:43 – Started From Nothing To 8-Figures In Sales
04:46 – Amazon 1P And 3P: What’s The Difference?
09:05 – 1P Seller PPC And Listing Optimization
09:49 – Which One Is Best? 1P Or 3P Seller Program?
14:00 – Talking About AlgeaCal’s Amazon Brand
15:58 – Competing In A Very Competitive Niche
19:41 – Talking About Amazon PPC And Their CPC
25:59 – “You Don’t Have To Be The Cheapest In Your Niche”
29:26 – Marketing Initiatives And Strategies Inside Amazon
33:31- Serial Beta Tester And Other Creative Strategies
36:43 – Elizabeth’s Favorite Helium 10 Tool
37:33 – Launching Products Using MT360
39:05 – Why She Loves The New Insights Dashboard
39:26 – How To Get A Free Demo Of MT360
40:48 – Elizabeth’s Healthy Habits Outside The Grind
43:46 – Elizabeth’s 60-Second Tip
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
14
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Level Up Your Amazon A+ Content and Listings! | SSP #479
Join us on our latest SSP episode as we tackle the latest strategies on Amazon listing optimization, A+ content, and other marketing strategies. We start with Emma’s backstory, where we explore the journey of moving from Missouri to Las Vegas, sharing the challenges and adventures she faced. Then she shares incredible success stories from her clients, proving the power of her methods and strategies. Stay tuned as we discuss the numerous benefits of having an optimized listing and how A+ content can be a real game-changer based on Emma’s insights. Learn how Emma helped Project X products convert more and discover budget-friendly tips for creating compelling listing images. For aspiring sellers, we offer invaluable advice on exploring other niches, breaking down Project X’s A+ content, and how you can do it too! Curious about avatars in Amazon product marketing? Tune in to find out! And if you’re eager to learn more about her latest strategies for A+ content and the case study with Project X, we’ve got you covered with Emma’s New Freedom Ticket modules! Finally, we wrap up this episode with Emma’s explosive 60-second tip, leaving you inspired and empowered!
In episode 479 of the Serious Sellers Podcast, Bradley and Emma discuss:
02:30 – Moving From Missouri To Las Vegas
04:25 – Cool Success Stories From Emma’s Clients
05:45 – The Benefits Of Having An Optimized Listing
07:17 – A+ Content Is A Real Game-Changer
11:20 – Listing Image Creation On A Budget
14:12 – Breaking Down Project X’s A+ Content
15:00 – How Did Emma Help Project X Products Convert More
22:14 – Tips For Newers Sellers On Other Niches
27:50 – What Is An Avatar In Marketing?
30:00 – New Freedom Ticket Modules With Emma Tamir
31:30 – Emma’s Healthy Habits
33:10 – How To Get In Touch With Marketing By Emma
34:35 – Emma’s 60-Second Tip
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
20
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The Story of a Near TEN Figure Amazon Seller! | SSP #473
In this exciting episode of SSP, we had the privilege of sitting down with Farhan Huda, he is part of an incredible company that is on track to become the first-ever 10-figure seller that we’ve had in this show! Join us as we dive into Farhan’s captivating backstory, their brand called Utopia, and his manufacturing experiences in China and Pakistan. We also discuss how they reached the impressive 9-figure mark and their journey towards 10-figures.
Farhan also shares his valuable insights on avoiding problems with Amazon, their criteria for successful products, how they’re staying competitive in crowded markets, and strategies for success. Don’t miss out on Farhan’s top strategies for newer sellers and his 60-second tip that could transform your business. This episode is a must-listen!
In episode 473 of the Serious Sellers Podcast, Bradley and Farhan discuss:
01:25 – Farhan’s Backstory
03:22 – Talking About Their Brand: Utopia
05:17 – Manufacturing Products In China And Pakistan
11:49 – Hitting The 9-Figure Seller Mark & On The Way To 10-Figures
12:53 – How To Avoid Problems With Amazon
15:30 – “Every Household In The US May Have Bought Our Product”
16:20 – How Often Do They Launch Products?
17:26 – Are All Their Product Launches Successful?
18:45 – Their Criteria For Successful Products
20:08 – How They Stay Competitive In These Product Categories
22:09 – 9-Figure Seller’s Top Strategies For Success
23:56 – Selling In Walmart.com
24:37 – Utopia’s Top Marketplaces Outside The US
25:23 – Should You Consider Manufacturing Products In Pakistan?
27:23 – Farhan’s Hobbies & Healthy Habits Outside The Amazon Grind
29:12 – Top Strategies That Newer Sellers Should Do
31:39 – Why Is There A Big E-commerce Boom In Pakistan?
34:24 – Farhan’s 60-Second Tip
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
25
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ChatGPT Help For Amazon Listings & Helium 10 AI-Powered Tools | SSP #472
Welcome to another seller strategy masterclass episode! Today, Bradley walks us through Helium 10’s Listing Builder and Insights Dashboard. He shows us valuable information like how to get help from Chat GPT to start creating your listings inside Listing Builder, how the new Insights Dashboard can save you a lot of time by doing your work and delivering the results that you can view in an all-in-one dashboard! Plus, he shares an upcoming game-changing feature for Insights Dashboard that will blow your mind! Tune in and learn all his tips from these amazing Helium 10 AI-powered tools.
In episode 472 of the Serious Sellers Podcast, Bradley discusses:
01:25 – Welcome Back To Another Seller Strategy Masterclass Episode!
03:03 – How to Check If You Need Spanish Keywords In Back End of Your Listing
05:29 – How To Prioritize Your Spanish Keywords
08:39 – How To Get Help From Chat GPT To Create A Listing
14:16 – How To Compare Key Metrics vs. Previous Time Periods
15:42 – How To Measure The Results Of Your Listing, PPC, and More Tests
19:29 – How To View All Of Your Product’s Metrics In One Place
22:14 – How To See Product Performance at Parent Variation Level
24:24 – How To Have Helium 10 Do a Lot Of Your Work For You
26:00 – A New Game-Changing Feature That’s Coming For Insights Dashboard
26:29 – Get Insights For Competitor Changes And Activities
27:19 – What Kind Of Insights Or Notifications That You Want?
30:39 – How To Send Your Feedback For The Insights Dashboard
31:24 – The New “Profitability Down” Feature
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
16
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Post Amazon Prime Day PPC Strategies, Video Ads, & AMA | SSP #474
In this special TACoS Tuesday episode in SSP, we dive deep into the world of Amazon PPC strategies with Melissa Davis, a Fiduciary Account Manager with Profitable Pineapple Ads. She has 8 years of experience in managing Amazon PPC. In this episode, Melissa shares her valuable insights on the main strategies for Prime Day. We also discussed the key performance indicators (KPIs) to consider when stopping a campaign based on your PPC strategy and answered other burning Amazon PPC questions that the community asked live.
Melissa provides valuable tips on video ads, highlights what’s working and what’s not. Furthermore, she shares her top things to do when taking over a new account and sheds light on when it’s appropriate to consider DSP and what an acceptable minimum spend on DSP is. We wrap up the episode with Melissa’s advanced Amazon PPC tactics and her expert advice on building a solid Amazon storefront, whether you have one product or multiple. Don’t miss out on this insightful TACoS Tuesday Amazon PPC ask me anything episode!
In episode 474 of the Serious Sellers Podcast, Carrie and Melissa discuss:
01:59 – Melissa’s Background
04:26 – Main Strategies For Prime Day
06:23 – How To Control ACoS In A New Listing
11:05 – What KPIs Do You Use To Stop A Campaign Based On The Underlying PPC Strategy?
12:16 – Using Top Of Search Boost
13:10 – Insights On Video Ads, What’s Working And Not
16:06 – Top Things To Do When Managing A New Account
20:18 – When Should You Consider DSP?
21:58 – What Is An Acceptable Minimum Spend On DSP?
22:40 – Do We Need To Calculate Your Bid Price Or Choose Suggested Price?
23:52 – How To Determine What PPC Costs Are Going To Be
26:36 – Keyword In Exact-Match, Is It Better To Negate It From Phrase Match?
28:01 – Advanced Amazon PPC Tactics
29:54 – How To Build A Solid Amazon Storefront
33:30– Building Your Storefront If You Only Have One Product
37:40 – How To Get In Touch With Melissa Davis
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Amazon Listing Optimization Tips, Buyer Journey Case Study, & More! | SSP #471
In this episode, we had the pleasure of welcoming back Lailama Hasan, to share the results of her recent case studies. Tune in and discover how her findings can help you enhance your Amazon listing optimization game! We started by diving into her customer behavior case study, exploring what consumers are truly looking for in your product listings. From there, we had dived into the significance of titles, premium features, discounts, coupons, and reviews in the eyes of Amazon buyers. She also talked about how changing titles led to an astounding 93% increase in sales. Surprisingly, she revealed that removing the brand name from your Amazon listing titles can be a game-changer. So, make sure to tune in until the end to learn how to level up your Amazon listing optimization game in 2023!
In episode 471 of the Serious Sellers Podcast, Bradley and Lailama discuss:
01:09 – Catching Up With Lailama Hasan
02:30 – What Is Lailama Up To These Days?
04:15 – Diving Into Her Customer Behavior Case Study
06:33 – What Are Consumers Looking For In Your Listing?
08:18 – Titles, Premium Features, Discounts, Coupons, & Reviews
10:29 – Is Amazon’s Choice Badge Important?
13:55 – Changing Titles Lead To 93% Increase In Sales
14:22 – Removing The Brand Name In Your Amazon Listing Titles
17:47 – People Are Going For Shorter Titles
19:20 – Getting Creative With Amazon Product Photography
20:40 – Can AI Replace Creative Agencies?
23:05 – DIY Product Photography Techniques & Using AI Software
24:01 – Creating Compelling Amazon Listing Images
24:34 – Make Sure To Subscribe To Lailama’s YouTube Channel
27:36 – How Frequent Should You Refresh Your Listings
29:27 – How To Find Lailama Hasan In The Interwebs
29:54 – Find AMZ One Step At Helium 10’s Seller Solutions Hub
30:37 – Lailama’s 60-Second Tip
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Amazon Ask Me Anything with Bradley | SSP #470
In this episode of the Serious Sellers Podcast, Bradley Sutton tackles all the burning questions submitted by our amazing community. From optimizing your Amazon listings to how to improve your ACoS, Bradley leaves no question unanswered. Join us as we delve into topics like changing images for dropping conversion rates, the impact of new content in Amazon listings, alternative KPIs for effective images, leveraging ChatGPT for listing optimization, periodic listing updates for different keyword sets, Helium 10’s guide to product launches, and more! Don’t miss this jam-packed episode where he shares his expert insights and actionable advice. It’s time to tune in now and take your Amazon game to the next level!
In episode 470 of the Serious Sellers Podcast, Bradley answered the following questions:
01:53 – Changing Images When Conversion Rate Is Dropping
02:18 – Does Amazon Love New Content In Our Listings?
02:56 – Any Other KPI For Effective Images Other Than Sales?
05:42 – How To Use ChatGPT To Optimize Your Listings
07:31 – Periodically Updating Listings For Different Sets Of Keywords
08:45 – Is There A Helium 10 Guide To Launching New Products
09:09 – Should A Keyword Become A Negative Target With Good Impressions & Clicks?
12:55 – User Customized Order Threshold On A Positive Rule
15:09 – My ACoS is Over 100% Any Tips To Lower It?
15:55 – How To Improve Your ACoS Using Helium 10 Adtomic
19:09 – What’s A Good Target To Hit For ACoS?
19:32 – Look At Your TACoS
19:53 – Let’s Talk About Bid Strategy
20:35 – What’s The Best Way To Learn/Start With Adtomic?
21:33 – How To Setup Rules Inside Adtomic
25:52 – A Tool To Prevent Running Out Of Stock
26:13 – Which Is The Best Filter To Get A Keyword From Cerebro
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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Walmart Traffic, Q&A, And PPC Tips with Carrie Miller | SSP #469
Welcome to this special Winning with Walmart episode on SSP. Today’s host, Carrie Miller covers a wide variety of topics about selling in the Walmart marketplace. She talks about how Walmart sends online traffic to your listings to get more eyeballs and sales, how to get Walmart’s Rich Media for free, and more! Additionally, she answers questions like what’s the process of joining Walmart.com as a seller and can international sellers sign up on Walmart?
In episode 469 of the Serious Sellers Podcast, Carrie discusses:
00:51 – Where Does Walmart Get Their Traffic?
06:23 – How To Get Rich Media In Walmart For Free
07:37 – Take Advantage Of AMX Platinum Card
08:17 – Process Of Joining Walmart.com As A Seller
09:01 – Carrie’s Blogs On How To Sign Up On Walmart and how International Sellers Can Now Sell on Walmart
09:21 – Helium 10 Tools That Work In Walmart.com
10:54– How Many Countries Walmart Is In?
12:19 – Does Walmart Accept Brand New US Business Owners?
12:48 – International Sellers Can Apply In Walmart Too!
13:53 – Does Walmart Accept PO Box As A Business Address?
14:17 – Let’s Talk About Walmart PPC And Helium 10 Adtomic
18:09 – Why Walmart Is A Good Opportunity Right Now
19:30 – Get Adtomic For Walmart Demos From Carrie Miller
Listen to the Serious Sellers Podcast on your favorite platform:
► https://podcasts.apple.com/us/podcast/id1453455876
► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/video
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