jusee

Question: Hey Stefan I just finished watching the research module videos. Amazing how quicklyYes you said my name right :) 👍🏾. So core pain + Unique mechanism right? Then dimensionalize by bring up stuff that comes up over and over? right. i think i see want you mean. After watching the Mechanism module i went to check out bonus 4 for an example of how to do it. Personally i think the mechanism bonus coulda been like the Research one where you showed how to do it in different Niches...well in the case find it (the unique mechanism)...The bonus is about finding the Unique Mechanism for a Health product you hypothetically want to create. How do you find the Unique mechanism for an Existing Supplement/health product or other products outside Health and Finance. Can you do videos for that...Or maybe just answer here....Lol 😃

Question: Stefan Georgi, so stoked to be going through this training. What you've put together here and given us all access to (at an absolute steal BTW) is mind blowing. I had a quick question I'd love your thoughts on though... Have you ever applied the RMBC Method to direct offers before? I'm currently working on a book offer and would love to see any examples or hear any thoughts on how you or anyone else has successfully used this structure for a promo like that. Thanks in advance!

Question: Whats your take on using Studies done on mice vrs in vitro vrs human. FTC has a rule for that right? How do you take these supplement offers and write sales letters and ads that are super compliant for Ad networks, FTC etc and still converts well. Making those huge promises that address the market's short term and long term goals can be tough in the health niche.

Question: Hey Stefan I just finished watching the research module videos. Amazing how quickly those questions got answered in under 2 hours in different niches. I'm really excited about applying. I do have a question...You never mentioned anything about creating an Avatar is something that's not as important as it's made out be? You know writing to and knowing "that one person". What's his name? How old is he(not a range :) )? What are his goals? Etc. I supposed everyone has their methods. But When you're researching and you discover your market has different kinds of people with the same problem yet different painpoints, do you write to all of them in one sales letter? Let me give you an example...I'm doing research on the plantar fasciitis niche. I found runners (Triathletes to be even more narrow), people whose work has them standing A LOT (i.e Nurses) and Over weight people. The Runner is upset about the problem because it's preventing him from running/preparing for a 10k. The Nurse is worried about not being able to do her job properly because of the almost unbearable pain. You get the point. Their Victories and Failures for example are completely different even though it's the same problem. What do you do in this case? Hope my question is clear...

Question: I interact closely with my clients a lot whether by phone, conference call, or over messages. I also used to do phone sales enrolling the clients I now work with and I have a Facebook group of about 6k members (clients and prospects) that I engage with daily. Hell, I even used to be a hopeless, clueless single guy myself. (I help single guys build social confidence and land a high-quality girlfriend) I'd say I understand my market a fair deal. So I'm wondering when it comes to me doing the research part, would it be beneficial to look at forums and Amazon as well as interview my clients one one one? I'm guessing yes and I've interviewed many of my clients before, I'm just wondering how I should go about filling out my research page given the resources I have available. Like how should I go about interviewing my clients to get the right content I'm looking for?

Question: Glad to be here! Quick question for you Stefan Georgi... (And forgive me if this is covered somewhere later in the course). I know this is going to get my skills to the next level when writing copy for front-end offers. That said... Do you cover how you apply RMBC to back-end promos to an existing list? Would you still focus so much on the unique mechanism? If so, how would you adapt it for back-end? And if not, how do you approach it? Ok, I lied more than one question. But I'm super curious and eager to dive into all the content either way. Thanks for making this available to us!

BONUS 14: Freelance Contracts Masterclass with Brian Speronello Hey, Brian Speronello here. I’ve been freelancing over the past 10 years, so I’ve signed my fair share of contracts. And I’ve seen how a couple of innocent sentences could come back biting me in the behind when shit hits the fan. Many copywriters know that a contract is important because there are legal implications to it. But from my experience, this aspect of a copywriting business comes off as something that is “foreign”, especially for copy cubs. In fact, it remains shrouded in mystery even to those who have been in the industry for a few years already. Now you may be thinking… You’re just a copywriter right? Why do you need to know about all this legal jargon? WRONG. A contract could be the difference between getting paid on time and getting ghosted after you’ve done the work. It could mean bearing hefty legal costs personally when the FTC deems the copy you wrote isn’t compliant. Or you could be breaching your contract unknowingly when you share your work as your portfolio, so you have to compensate your client unnecessarily. That’s why in this video, I’ll be conducting a masterclass on freelance contracts… So you’ll know what you’re getting into and how to protect yourself should the need arise. This masterclass will cover the following: - The basics of contract structure, including the technical terms to how you should write out the agreed amount of compensation for your work. - [FREE CHECKLIST] This is the exact, 20-point checklist I use whenever I get a contract from a client. This includes the 6 key sections and key terms for 5 sections. - A complete swipe file to add technical terms to your own contract that are going to tip the scale in your favor. - Plus, how to create a legit contract that’s legally binding and enforceable for as little as $2 per contract. I hope this gives you a better understanding of how to structure your own contracts with future clients and protect yourself should things go south. - Brian

Hey, what’s up everyone! Austin Dixon here. I’ve been writing webinars since 2017. You’ve probably heard of Russell Brunson’s “Perfect Webinar” template. I used this to write my very first webinar but it tanked. This set me on a path to crack the code on webinars, so I’d watch up to 5 different ones a week. Eventually, I stumbled upon a webinar by Frank Kern, which made me realize why my first webinar failed. The initial template I used works really well for someone who is good at storytelling, which at that point in time didn’t fit my personality. However, Frank’s webinar was proof that there was another way to have a high converting webinar… ... without the need to be a good storyteller or building up hype and emotion, unlike the first template mentioned above! He used a more logical approach that was a better fit for my personality and presentation style. This is the same approach that I’ve used to work with clients like ClickFunnels, Steve Larsen, Blake Nubar, and other influencers to help with their product launch. Here’s what I’ll be sharing with you in this module: - [MASSIVE Webinar Swipe File] I spent the majority of 2017 watching webinars like it was Netflix. Here you’ll get access to a compilation of webinar videos and transcripts that have generated 6-7 even 8 figures in revenue! - Discover the 4 types of webinars and the differences between them. - How to add value to clients when scripting webinars and charge a premium using this newfound “superpower”. - [Bonus Training] In this video, I collaborated with Anton Volney to create a training for my internal team. Anton has been writing webinars for 7-8 figure clients like Tony Robbins, Neil Patel, and Anik Singhal. - One subtle tweak to make the RMBC method “webinar-friendly”. - The BIGGEST MISCONCEPTION that most people have about the most critical component of writing a winning webinar script. Plus, the MOST IMPORTANT slide in any webinar that can single-handedly make or break its success. - How to easily adapt any UM in a copy written using RMBC and configure it to the webinar format using my “MMTR Method”. … and many more! If you have any questions, do not hesitate to email me at Austin@AListMarketer.com. - Austin Dixon NOTES: https://www.notion.so/How-To-Make-Stefan-s-RMBC-Method-Webinar-Friendly-With-3-Simple-Tweaks-1d6bb230685f434080e9b92731d3d8c9

Hey there! It’s Sabah Karimi again and I’m back with another training video for you. This time around, I’ll be showing you the essential elements of a high converting ecomm page and how you can use RMBC to write it. Here’s what we’ll go over in this video: The key differences between ecomm pages versus sales letters or product description pages. The three main goals of ecomm pages. Discover the 12 fundamental elements of a winning ecomm page. The critical mindset shift when it comes to learning about frameworks compared to templates. [Live Breakdown] I’ll dissect an ecomm page in real-time and show you why it works so well. Ecomm page copywriting - The 6 best practices to write winning pages and how to leverage RMBC to execute this. How to drive conversions by writing winning headlines for ecomm pages. Avoid these 11 conversion killers for your ecomm page. Ecomm pages in the wild for you to add to your swipe file for inspiration. - Sabah Karimi

Hey, Jake Hoffberg here. On 28 April 2020, I bit off more than I could chew when I agreed to do a complete product launch with affiliates - for a client I've never worked with… Selling a product I've never sold before… I had less than a month until traffic would start hitting the registration page… And this is ON TOP of the two other active client projects I need to get done. This means I had less than 3 weeks to design a COMPLETE funnel and produce… 2 Registration pages A 10-page sales letter (Tripwire offer) on the thank you page A full microsite with 4 videos (and scripts)... A 12,000 word HTML sales letter The VSL script 20+ email creatives In this video, I'll walk you through: From start to finish, my entire experience using RMBC for the first time and what I accomplished on specific dates. How I adapted the RMBC method specifically for the financial niche. How I incorporated the RMBC process into my workflow, so I have a birds eye view of a project and can manage it visually to know what’s done and what’s left to do. The result? Not only did I hit my deadline… But the launch was one of the best performing offers I've EVER written… My copy generated $247,467 in new revenue from a list of 3,791 people. That’s one of the HIGHEST list conversions I’ve ever had… Overall, using the RMBC method was an incredible experience for me. It broke a lot of belief barriers about how fast I can produce huge amounts of copy that still converts… Especially when I had other responsibilities to juggle too. Hope this helps, Jake Hoffberg Hey, Jake Hoffberg here. I’m excited to share how I adapted the RMBC method to create a sales letter for the financial niche. In fact, thanks to RMBC, I’ve been able to crank out a full sales letter every 2 weeks. Here’s what I’ll be sharing with you: 1. My handy dandy “two-column layout”. https://docs.google.com/document/d/1V1N-7CmeyF1U0VhKLYGMpU78Efl3PpHU6WU_Lm9VPqw/edit?usp=sharing This is how I remind myself what that section of copy needs to accomplish. You’ll notice that the left hand column contains all the different parts of the ‘Copy’ part of RMBC. Plus, how I adapted certain parts to adjust it for this specific promo and offer. 2. How I annotate every single line in the sales letter. This is my secret for keeping all my copy short, punchy, and impactful. 3. The prolific use of proof in pretty much every single section of the sales letter. Hint: It’s a direct side effect of laying out the copy in blocks because I know each section needs to be supported. This also makes it WAY easier to “self-edit” my copy. In fact, I make all my juniors do this process before submitting copy to me for feedback. Because usually, the biggest problem is the "critical thinking" portion of the writing process. 4. The advantages and limitations of the RMBC method in terms of the financial niche. The Limitations The RMBC method does not work so great for any sort of “single stock story” promotion. This is when you are selling a specific investment opportunity (think penny stocks, 5g, crypto, pot stocks)... Plus, it also doesn’t work well with big "Macro Prediction" style promotions… This is when you're selling someone on a prediction of what is going to happen to the markets in the future (i.e. "End of America" style doom and gloom promos). Here’s why. When you're selling someone on an investment opportunity, you have to not only tell a compelling story about the money-making potential… You also need to do a lot more research to establish a clear investment thesis (which can take a lot of time to build the case for a certain stock or a prediction package). The Good RMBC by itself works really well for what are known as “systems” promo. Which refers to a scenario where the guru has created some sort of system for consistently pulling profits out of the stock market (which in a lot of ways is biz/opp ish in nature). For most Agora-style pubs, the product being sold is some sort of "alerts" service where they get stock or options trades emails/texted to them… However, in the example I provided, the client had a great software platform that - in my opinion - was way easier to sell than any typical Agora style backend I've written. In conclusion, there is a LOT of stuff I've adapted from the RMBC process to help me crank out single stock stories... Mostly by doing a better job of organizing my research on the front end and assembling it in a more orderly fashion during the creation process. Hope this helps, Jake Hoffberg

How do you get clients as a freelance copywriter? Especially if you don't have a portfolio or a ton of experience? $ Inside, you'll see why you should NEVER offer to work for a client for free (And why a similar strategy works 10x better)... The importance of following up... And a simple strategy for "creating your own luck" and getting hired by high paying clients who you'd love to work with.

In this presentation, Stefan and Justin walk through how to get high-paying copywriting clients (even if you're new or don't have a portfolio). We show you which clients to go after, and which ones to avoid as well.

This lesson will teach you about: The key mindset shifts to change the dynamics of the relationship with your future clients. The only two REAL reasons why your dream clients don’t hire you. Plus, the 8 step-by-step ways to address these objections. The single most important belief you need to plant in your client’s head to get hired every time.

The strategy in this case study can easily be applied anywhere! It comes from Marcus Sortijas, a super successful freelance copywriter. He shares the proven blueprint to land your first “Whale” client (your dream client!)... And how the right mindset, finding commonalities, and building rapport with your prospect can make it MUCH easier to get hired by a high-quality client, not only once but on a regular basis. You’ll get tons of value out of this one!

If you DON’T have a portfolio and little to no experience as a freelance copywriter, this case study is for YOU! It comes from Mateus Vakuda, a freelance copywriter from Brazil who’s crushing it. He shares the 4 Simple Steps you can follow to stand out from the crowd and find new clients when you are just starting out as a copywriter... (mainly leveraging digital marketplaces such as ClickBank and Hotmart) Plus, how to position yourself as an authority… And a “risk reversal” strategy that makes it VERY hard for a client NOT to hire you. Tons of value for you in this case study!

BONUS 9: The OLOF Method for Upsells that Convert at 40% with Justin Goff Hey, Justin Goff here. I’m excited to teach you how to get 30-50% conversion rates on your upsells using something I call ‘The OLAF Method.’ I developed this method over the past 4-5 years, testing tons of upsells on my own offers and working with 200+ direct response businesses. So if you’ve been struggling with scaling your offers and increasing AOVs, make sure to pay close attention because implementing this can be an absolute game-changer (and it’s really simple). **IMPORTANT note for copywriters: Upsells NOT only apply to offer owners. Writing winning upsells for offer owners is one of the BIGGEST opportunities that very few copywriters are going after! Here’s what we’ll go over in this video... The BIGGEST upsell mistake you want to avoid This is a very common mistake most offer owners and marketers make, and it MUST be avoided at ALL costs if you want to increase conversion rates and AOVs. The OLOF Upsell Method OLOF stands for: • Offer (this is by FAR the most important part!) • Length (what’s the IDEAL length for an upsell? You’ll be surprised...) • Opening (implementing this simple strategy leads to HUGE conversion boosts) • Format (there are 3 main upsell formats, but one outperforms the other two significantly!) These are the 4 most important parts of ANY upsell. We’ll dig into each one, show you specific examples, and break down how they work. The top 3 types of upsells proven to convert the BEST Whenever I work on upsells, I always go back to these 3 types because they crush it over and over and OVER again. I’m going to break each of them down and give you examples of how they work so you can apply them to your business. Hope you get big takeaways from this video that you can quickly implement and start making more money with upsells asap. -Justin Goff

BONUS 8: Writing Mini Sales Letters 99 Yr Old Yogi From India Reveals Her Secret To Living “Pain-Free” Vinda Patel from India is one of the oldest Yoga teachers alive At 99 years old, she can perform the toughest yoga poses with ease How does she stay so flexible without stiffness or pain? In a recent interview, she shared her secret: “It is truly a blessing that I can stay so loose and “pain-free” at 99 years old” “I credit this all to something I call my “Golden Life Staple”... thank god I found it.” “The story of how I discovered this secret is near and dear to my heart, and now I want to share it with you” At 58 years old, Vinda had a terrible accident that left her bed-ridden for months She broke her neck, both of her legs, and hurt her back badly... She survived, but doctors said she’d never been able to do yoga again... When Vinda’s bones finally healed the lingering pain never went away…. “When I had my accident, I thought I’d never do yoga again” “Even though I healed, my joints were always in pain, and I was totally stiff. It hurt to even walk up the stairs.” “But I was determined to find something that could help me, at all costs” She needed to find something that could relieve her pain, and give her back her life At first, she found small relief with modern drugs like ibuprofen… But soon, she refused to use them… “Doctors told me if I kept using NSAIDS for my pain, I risked kidney and liver failure” “Since I value my body’s health more than anything, I stopped using them” No other remedies doctors suggested seemed to work at all.., Vinda knew she needed to find a powerful natural remedy better than ibuprofen without the risky side effects... She walked her small Indian town in pain, speaking to farmers, store owners, and more… She was looking for a glimmer of hope that someone may know how to help her… Still, not one person knew what to tell her Finally, by a stroke of luck, she met someone that would save her life…. In a small town close to hers, she ran into a traditional Indian Healer… The rumor was that he had successfully helped over 100,000 people with his remedies… He looked like he was in a rush to leave town, but Vinda grabbed him just in time… Vinda quickly told him about her tragedy and how her pain had never gone away… She said she would try anything if it meant it she could have her pain-free life back She just needed to get to the root of her problem. Why was her pain not going away? Here’s what the healer told her: “The reason for ongoing pain usually ties back to one thing – chronic inflammation” “Now, chronic inflammation is mainly caused by one thing I call the “pain protein” “Its called NF-kB, and over-production of this “pain-protein” can cause chronic, burning inflammation and pain” He told Vinda that the key to relieving her pain would be to inhibit this protein Thankfully, he had just the thing for that… The healer said, there was one “natural remedy” that would solve her problem… It was natural and it would bring soothing relief, and most likely give her life back He said the remedy is usually extremely expensive… Yet, he gave it to her at a steep discount, because he felt for her pain She agreed, so he made the remedy for her from scratch He carefully measured a strange golden powder… And he mixed it with what looked like a black spice… Then, the healer gave her instructions: “Take two pinches of this mixture, twice a day with breakfast” “Keep doing this once a day, and report back in 7 days” In desperation, Vinda did everything the healer said After day 1 of using the remedy, Vinda was already in awe She could already feel her stiff, burning joints loosen up and feel much better And after 7 days, Vinda nervously tried to do something crazy… She attempted to do one of her favorite yoga poses, and she succeeded. She cried tears of joy. The stiffness, the joint pain – it was all gone! “The remedy worked better than ibuprofen for my inflammation, I was amazed” “The best part is, it's natural. I did not have to worry about the risky side effects” What was this “miracle powder” that the healer had given her? Vinda caught up with the healer after 7 days, as he requested She asked him what the secret remedy was, she needed to make it herself! The healer shared with her the secret: “I call the golden powder Haldi. also known as Turmeric” “The one I use is a special type with 95% curcumin, the active ingredient that makes it work so well” “Also, my mixture includes a rare black pepper extract. This increases absorption by 2000x, and without it, it will not work” For Vinda to find the right ingredients in a mixture that would work well… Would have cost her hundreds of dollars and would’ve taken hours each week The premium Turmeric that the healer used, and the black pepper extract are not easy to come by… Thankfully, she stumbled upon a small USA company that also knew the healer’s secret… The company was developing a cost-effective way to deliver this remedy to anyone who wants it They developed a capsule that includes the same ingredients the healer gave Vinda And all you need to do is take two capsules once a day with breakfast, like the healer instructed Vinda To experience the same benefits that she did. Its called “Max Absorption Turmeric with BioPerine®” This world-class solution is made with 1300mg of 100% organic turmeric. It even includes the “black spice” the healer mentioned in the form of patented BioPerine® This combination together, offers a natural remedy that can relieve pain, stiffness, and give you the life you want The company is so confident in their product that they offer a 6-month 100% money-back guarantee. No questions asked. When word of this breakthrough formula got out, demand exploded. The company sold out for months. Thankfully, the company got more in stock to start 2019 However, they expect this batch to sell out extremely quickly. And it won’t be until June 2019 when it's back in stock. Due to how hard it is to source this high quality, rare ingredients. Now, the company is offering a 41% discount to promote natural health And they set up a special site to for you to claim this discount Last time we checked, the company only has a couple of hundred bottles left and they are going fast! The most popular options are a 3 or 6-month supply… Because it’s the best way to receive ongoing benefits that Vinda did And so that you can stock up before the company sells out… It’s a no brainer at less than $1.50/day. Remember, the company has a 6-month money-back guarantee, so this is a 100% risk-free offer. And just remember, it’s a heck of a lot safer than mainstream remedies like ibuprofen And is proven to be better in many regards Click the link above to “Get Yours” and relieve pain, and get your life back. Good luck.

Why Have 7 of Asia’s Richest Football Bettors Decided To Join Forces And Give Away Every Winning Secret That They Know? Hint: It has to do with the Chinese New Year, a €124 million fortune, and your email inbox. Intrigued? Keep reading… Dear Reader, My name is Jian Lau, and I’m the leader of a group of bettors known across Asia as The “Lucky” 7. We’ve earned that title by earning the equivalent of €124,291,880 in the last three and a half years– all through our football betting… And today, we’re going to show you the secret to our success. Inside this short letter, you’re going to be given the opportunity to start winning an unprecedented 8 out of every 10 football bets you make… You’ll do it without spending hours in front of your computer each day… You’ll do it without becoming a victim of the tipster “sharks” who are increasingly filling the web - the ones who lure you into their sites with the bait of easy money only to leave you high and dry. And, you’ll do it all on your OWN terms…making as much as you want, when you want to. Now we know that while the message we’re sharing with you may sound intriguing, you’re likely also skeptical…. So all we ask is that you put your judgments on hold for two minutes while we explain who we are, and why we want to transform you into a long-term, permanent winner. Individually We Were “Good,” But Together We Are Unstoppable… Now like I mentioned, The “Lucky” 7 is a group comprised of seven of the most successful football bettors in all of Asia… Our combined experience totals more than 150 years… And every single one of us was making at least €1 million annually before we came together. Have you ever dreamed of an easier, simpler, and more prosperous life? One where you aren’t dependent on a boss, or a credit limit… Or where you and your family aren’t held captive by a budget that never seems to be enough? For each of our seven members, that dream was achieved long ago… And we were able to liberate ourselves from the daily grind…the headaches and the hassles that come from ordinary, everyday life…solely by betting on the football matches we loved to watch anyway. Now, you’re probably wondering what this has to do with you? Or why, if we were so successful already, we decided to join forces at all… Let me explain… The World of Elite and Truly Profitable Football Bettors is Extremely Small… We’d known about each other for a long time before we ever came together...and we all had nothing but respect for one another… But when fate brought us into the same VIP Suite at the 2010 World Cup in South Africa… It quickly became apparent that we were meant to work together. You see, we realized that while each of us was already making more than €1,000,000 per year in profits on our football betting…we were all doing it in different ways… In other words, each of us was using completely different strategies…and getting “inside” info from completely different sources…to achieve something that less than .001% of all people on the planet were achieving: Consistent, million-euro profits that were earned solely from football betting. And as we continued to talk, it became extremely obvious that if we joined forces…instead of working on our own…we could multiply each member’s winnings exponentially… And so we banded together. And the results have exceeded even our wildest expectations… Since joining forces in the summer of 2010, our group has brought in €124,291,880 in pure profit… Ensuring that each of us could never place another bet again if we didn’t want to, and still be multimillionaires forever. Which is why now, as a way of saying “thank you” for the incredible blessings we’ve received…we’re going to give you an extremely rare opportunity… To join our group and start placing winning bets right alongside of us. You see, in the Chinese calendar, 2014 is the Year of the Horse… It’s a time of special opportunity, where those who are kind to others…and who join in business ventures with others…are extremely well rewarded. So what better time to start sharing our incredible wealth than right now? Ready to Join Us? Here is What You Need To Do… After several serious discussions, our group has decided that the best way to give back is to accept a small group of “outsiders” into our ranks… And then tell those lucky few initiates exactly how we’re betting each and every day. After all, what could be simpler than that? All you have to do is signup below, and decide for how many days you want to receive our insider bets… Then, we’ll send out a new email to you each morning, telling you the one single bet that all seven of us have agreed is the absolute, highest probability, winner… Inside your email, you’ll even get specific instructions on how to bet…stuff like whether to choose the O/U, whether to pick the home or away team to win, whether to take a first-half prop bet…etc… Whatever the seven of us have decided is the most certain winner…the bet we’re putting the vast majority of our bankroll on for the day because we’re so confident in our analysis and intel… That’s what we’ll give to you. To get started, simply chose from the options below, and click “add to cart.” On the next page, you’ll provide your basic information, including your email address, and hit submit. Then the very next morning, you’ll receive your first email… You’ll sit in amazement as your life is immediately transformed in front of your very eyes… And you’ll be astounded as you check your bank account day after day, and see your wealth compounding and expanding at a rate you never before imagined to be possible… But… If you’re ready to fundamentally change your life, you must act quickly. Taking on new members will be time-consuming for us, and we’ve set a limit of only 30 new spots. So go ahead and choose your package below; all it takes is a few clicks to get started. Add to Cart To Your Continued Good Fortune, Jian P.S. Still having trouble making up your mind? We realize that you may have a few questions, so we’ll do our best to answer them below… 1. Why Do I Have To Choose A Certain Number of Days? It takes us a considerable deal of time to determine what the absolute most profitable bet will be for each day. So we’ve created these packages to ensure that the new members we signup are DEAD SERIOUS about winning. If you’re not, then you’re taking the spot of someone who is. After your initial package, you’ll have the option to continue receiving your daily winners. And this option to renew will remain open to you permanently, even after we close enrollment in a couple of days. 2. Why Are You Charging for Your Tips? While we love the idea of giving back, our time is still incredibly valuable. Your membership fees allow us to take the time to choose and distribute the virtually guaranteed winner for every football match we send. 3. How Do I Get My Winners Again? You simply signup using the “add to cart” button on this page. Once you’ve entered your payment info, and provided us with your email address, you’ll start receiving your daily winners. It’s that simple. 4. Is this a Recurring Payment? No. When you choose your initial number of days, that’s how many you pay for. If you don’t want to continue, there are no additional charges. Given that our group has picked winners with an 82.3% accuracy rate over the last three and a half years though, something tells us you’re going to want to stick with us : ) 5. How do I get started? Simply press the “add to cart” button below… -Add to Cart-

Hey, Conor Boyland here. This will be a breakdown of 4 different Ads that have been running on YouTube for the past 8-9 months consistently, at scale, and performing extremely well on cold traffic. We are going to dive deep into the copy and strategy, tell you why they work, give you some templates that you can easily follow, and ways that you can model this for your own offers. When going over the ad breakdowns, please keep in mind that we are running “in-stream” video ads. What that means is, the person watching the ad is going to have 5 seconds where they have to watch the video before they are allowed to skip it. So you only really have 5 seconds to hook them! Niche = Men’s Dating Advice (PG-13) The two offers we are sending traffic to are: VSL #1 - Make Girls Chase you - http://makegirlschaseyou.com/ (this one has brought in about 15,000 sales and close to $1MM in revenue) VSL #2 - Conversation Crack - http://conversationcrack.convertri.com/ Ad copy: https://docs.google.com/document/d/1mVnW7ehFVq7V9GuBbzMRQqP3kqN2BEu5GnBOydj8gWo/edit?usp=sharing Take this, use it, scale your offer, and make a ton of money on YouTube! -Conor Boyland

BONUS 7: The Proven YouTube Ads Formula – with Conor Boyland Hey, Conor Boyland here. This will be a breakdown of 4 different Ads that have been running on YouTube for the past 8-9 months consistently, at scale, and performing extremely well on cold traffic. We are going to dive deep into the copy and strategy, tell you why they work, give you some templates that you can easily follow, and ways that you can model this for your own offers. When going over the ad breakdowns, please keep in mind that we are running “in-stream” video ads. What that means is, the person watching the ad is going to have 5 seconds where they have to watch the video before they are allowed to skip it. So you only really have 5 seconds to hook them! Niche = Men’s Dating Advice (PG-13) The two offers we are sending traffic to are: VSL #1 - Make Girls Chase you - http://makegirlschaseyou.com/ (this one has brought in about 15,000 sales and close to $1MM in revenue) VSL #2 - Conversation Crack - http://conversationcrack.convertri.com/ Ad copy: https://docs.google.com/document/d/1mVnW7ehFVq7V9GuBbzMRQqP3kqN2BEu5GnBOydj8gWo/edit?usp=sharing Take this, use it, scale your offer, and make a ton of money on YouTube! -Conor Boyland

BONUS 6: The Facebook Ads Blueprint with Sabah Karimi Hey there! I’m Sabah Karimi, a Direct-Response Marketer & Copywriter. I’m thrilled to share what I’ve learned about Facebook Ads throughout my 10+ year career working with 7, 8, and 9-figure brands. Excited? You should be! :) Here’s what we’ll go over in this video: 1. What works and DOESN’T work with Facebook Ads What should be the ultimate goal of your ads? How can you sell the click? How do you know what works? 2. Facebook Ad Copywriting - Best Practices In this section, you’ll discover the best practices for writing killer Facebook Ads. From ‘knowing your avatar’ to the best way to format and write your ads (and something I call “The 2-Second Rule!”). 3. Writing Winning Hooks Grabbing and keeping your prospect’s attention on Facebook is VITAL. I’ll share the 5 types of hooks that work best, what to watch out for in regards to compliance (this is SUPER important), and a few specific examples. 4. Writing Winning Headlines If you want your Facebook Ads to convert, your headline should function as a “pattern interrupt.” I’ll show you how to accomplish that, plus a few examples and headline variations. 5. Conversion-Killing Mistakes to Avoid Discover the most common conversion-killing mistakes and how to avoid them! 6. Proven Ad Frameworks Here’s where we put it all together! We’ll look at a few winning Facebook ads and we’ll go over each of the elements that make them work. 7. More Ad Examples & Inspiration You’ll get to see specific examples of what’s working on Facebook and use them as reference to create your own winning campaigns! Hope you enjoy and get tons of value from this video. - Sabah Karimi

Category: Brain/Memory Product: Supplement or Nutritional Guide. https://www.sciencedaily.com/releases/2020/04/200402144504.htm Date: April 2, 2020 Source: King's College London Summary: Researchers have shown that how we respond to changes in nutrients at a molecular level plays an important role in the aging process, and this is directed by some key genetic mechanisms. Published in Communications Biology, the study explored the molecular interactions that occur in our response to varying levels of nutrients, otherwise known as nutrient-sensing pathways, as we grow older. Using a combination of laboratory-based techniques and analysis of data on people's memory, diet and level of physical exercise, researchers identified a number of genes that are active in nutrient-sensing pathways and demonstrated these genes also show associations to performance on memory tasks in data from over 2000 individuals. The study identified that the genes ABTB1 and GRB10 were both influential in nutrient-sensing pathways and showed association to memory. Previous studies have indicated that neural stem cells (NSCs) in the hippocampal part of the brain play an important role in the decline of our thought process and memory over time. NSCs are cells that keep dividing as long as they are alive and either make more NSCs or cells that have a specialist function in the brain. The maintenance of these NSCs is important in memory and is affected by environmental factors such as diet and exercise, potentially explaining some of the variations in how aging affects different people. ^^ SPG NOTE: Could be looking for nutrients that support neural stem cells. Next Steps: Get a little more information on neural stem cells Look at nutrients/ingredients that have been shown to support them. https://www.sciencedaily.com/releases/2020/02/200214134725.htm Date: February 14, 2020 Source: DZNE - German Center for Neurodegenerative Diseases Summary: Memory performance and other cognitive abilities benefit from a good blood supply to the brain. This applies in particular to people affected by a condition known as 'sporadic cerebral small vessel disease'. Researchers suggest that blood perfusion of the so-called hippocampus could play a key role in age- and disease-related memory problems. Inside the human brain, there is a small structure, just a few cubic centimeters in size, which is called the "hippocampus" because its shape resembles a seahorse. Strictly speaking, the hippocampus exists twice: once in each brain hemisphere. It is considered the control center of memory. A team of scientists headed by Prof. Stefanie Schreiber and Prof. Emrah Duezel, both affiliated to the DZNE and the University Medicine Magdeburg, investigated this question. The researchers used high-resolution magnetic resonance imaging (MRI) to examine the blood supply to the hippocampus of 47 women and men aged 45 to 89 years. The study participants also underwent a neuropsychological test battery, which assessed, in particular, memory performance, speech comprehension, and the ability to concentrate. "Our study shows a clear link between blood supply to the hippocampus and cognitive performance," Schreiber summarised the results. "This suggests that brain blood flow might play a key role in the declining of memory performance, whether caused by age or disease." SPG: Make up a term like Cognitive Circulation. The mechanism would be basically something like: increased blood flow to the brain, aka cognitive circulation, supports better memory. Next Steps: Prove that’s true (that increased blood flow improves memory) and find nutrients that increase blood flow to the brain. https://www.sciencedaily.com/releases/2019/08/190823140731.htm Date: August 23, 2019 Source: Salk Institute Summary: Researchers have discovered that star-shaped cells called astrocytes help the brain establish long-lasting memories. The work could inform therapies for disorders in which long-term memory is impaired, such as traumatic brain injury or dementia. Star-shaped cells called astrocytes help the brain establish long-lasting memories, Salk researchers have discovered. The new work adds to a growing body of evidence that astrocytes, long considered to be merely supportive cells in the brain, may have more of a leading role. The study, published in the journal GLIA on July 26, 2019, could inform therapies for disorders in which long-term memory is impaired, such as traumatic brain injury or dementia. "This is an indication that these cells are doing a lot more than just helping neurons maintain their activity," says Professor Terrence Sejnowski, head of Salk's Computational Neurobiology Laboratory and senior author of the new work. "It suggests that they're actually playing an important role in how information is transmitted and stored in the brain." The brain's neurons rely on speedy electrical signals to communicate throughout the brain and release neurotransmitters, but astrocytes instead generate signals of calcium and release substances known as gliotransmitters, some of them chemically similar to neurotransmitters. The classical view was that astrocytes' function was mostly to provide support to the more active neurons, helping transport nutrients, clean up molecular debris, and hold neurons in place. Only more recently, researchers have found that they might play other, more active, roles in the brain through the release of gliotransmitters but these remain largely mysterious. In 2014, Sejnowski, Salk postdoctoral researcher António Pinto-Duarte and their colleagues showed that disabling the release of gliotransmitters in astrocytes turned down a type of electrical rhythm known as a gamma oscillation, important for cognitive skills. In that study, when the researchers tested the learning and memory skills of mice with disabled astrocytes, they found deficits that were restricted to their capacity to discriminate novelty. SPG Notes^^: Focus on astrocytes and gilotransmitters as what needs to be supported for memory improvement. Next Steps: Look up more on astrocytes and gilotransmitters and confirm their importance for memory. Find nutrients that support both. https://www.sciencedaily.com/releases/2020/02/200211103731.htm Date: February 11, 2020 Source: RMIT University Summary: Inflammation can send the brain's immune cells into damaging hyperdrive, an effect that has been linked to neurodegenerative diseases that affect memory, like dementia. A new study finds these same immune cells can also be activated to have the reverse effect, powering memory, and learning. When it comes to memory, immune cells are known as the "bad cops" of the brain. But new research shows they could also be turned into "good cops" to power memory and learning. In the new study, researchers at RMIT University found that these same immune cells -- known as microglia -- can also be activated to have the reverse effect. When the microglia were altered in rats, their performance in simple memory tasks improved by up to 50%, rather than deteriorating. While the effect was temporary, the discovery suggests these cells could be targeted in the development of new therapies designed to enhance memory formation, with the hope of preventing cognitive decline as people grow older. Chief Investigator and senior author, Associate Professor Sarah Spencer, said the unexpected results of the study expanded our understanding of memory formation and the role of neuroinflammation in memory loss. "Even in healthy adults, optimizing how well we learn and remember can give us a substantial performance edge at work and socially. "Our study has for the first time shown a link between changes in the immune cells of healthy brains and improved cognitive function. The study looked how the rats performed memory tasks when the immune cells were present and compared this with their performance when almost all the microglia were knocked out. They found that removing almost all the microglia made no difference in memory tasks. But when the microglia regenerated, this led to astounding results: researchers ran the same memory tests on the rats and they performed 25-50% better than normal rats. Importantly, the regenerated microglia were a different shape -- similar to the "activated" shape that these cells have when dealing with inflammation. "We are still exploring what makes these cells different when they repopulate the brain, but their shape tells us they may be more active than usual, potentially making the neurons more effective to encourage better memory," Spencer, an NHMRC Career Development Fellow at RMIT, said. "The effect doesn't last. As the microglia go back to their usual shape, memory performance also goes back to normal. SPG^^: Idea of immune cells in brain is interesting, or specifically brain’s immune system. Also microglia in the brain being activated and that increasing memory. Next Steps: Activating microglia (what happens, memory, what they are, etc) – does this support short-term memory improvements? Nutrients that help activate microglia. https://www.sciencedaily.com/releases/2019/03/190314075747.htm Date: March 14, 2019 Source: Rutgers University Summary: How much vitamin D can boost memory, learning, and decision-making in older adults, and how much is too much? A unique study found that overweight and obese older women who took more than three times the recommended daily dose of vitamin D showed improvements in memory and learning -- but also had slower reaction times. The researchers hypothesize that slower reaction times may increase the risk of falling among older people. ^^ SPG Note: Vitamin D helps support neural stem cells. So interesting that it also supports memory. Makes sense. The researchers, whose work is in the Journals of Gerontology: Series A, used computers to assess the impact of vitamin D on cognitive function. The researchers evaluated three groups of women between 50 and 70 years old in a randomized controlled trial. One group took the recommended daily dose of 600 international units (IU), equivalent to 15 micrograms, of vitamin D each day for a year. Another group took 2,000 IU per day and the third took 4,000. All women participated in lifestyle counseling and were encouraged to lose a modest amount of weight. The researchers found that memory and learning improved in the group that took 2,000 IU per day, but not in the group that took the higher dosage. Meanwhile, the women's reaction time showed a trend to be slower at 2,000 IU daily and was significantly slower at the higher dosage. Study referenced: https://academic.oup.com/biomedgerontology/advance-article-abstract/doi/10.1093/gerona/glz041/5320009?redirectedFrom=fulltext https://www.sciencedaily.com/releases/2020/01/200113153330.htm ^^ interesting, good paradoxical question, but a little complicated + talking about genetic factors. https://www.sciencedaily.com/releases/2020/03/200305203531.htm ^^ some interesting stuff about how memory works. https://www.sciencedaily.com/releases/2018/01/180129134354.htm ^^ just interesting because another thing about electrical stimulation, similar to Stanford study I viewed earlier. This one from the Mayo Clinic. https://www.sciencedaily.com/releases/2018/05/180514132450.htm Date: May 14, 2018 Source: Society for Neuroscience Summary: Memories can be transferred between organisms by extracting ribonucleic acid (RNA) from a trained animal and injecting it into an untrained animal, as demonstrated in a study of sea snails. https://www.sciencedaily.com/releases/2020/04/200402144504.htm Date: April 2, 2020 Source: King's College London Summary: Researchers have shown that how we respond to changes in nutrients at a molecular level plays an important role in the aging process, and this is directed by some key genetic mechanisms. Published in Communications Biology, the study explored the molecular interactions that occur in our response to varying levels of nutrients, otherwise known as nutrient-sensing pathways, as we grow older. Using a combination of laboratory-based techniques and analysis of data on people's memory, diet and level of physical exercise, researchers identified a number of genes that are active in nutrient-sensing pathways and demonstrated these genes also show associations to performance on memory tasks in data from over 2000 individuals. The study identified that the genes ABTB1 and GRB10 were both influential in nutrient-sensing pathways and showed association to memory. Previous studies have indicated that neural stem cells (NSCs) in the hippocampal part of the brain play an important role in the decline of our thought process and memory over time. NSCs are cells that keep dividing as long as they are alive and either make more NSCs or cells that have a specialist function in the brain. The maintenance of these NSCs is important in memory and is affected by environmental factors such as diet and exercise, potentially explaining some of the variation in how aging affects different people. ^^ SPG NOTE: Could be looking for nutrients that support neural stem cells. Next Steps: Get a little more information on neural stem cells Look at nutrients/ingredients that have been shown to support them. On Neural Stem Cells https://www.scientificamerican.com/article/stem-cells-for-memory/ Now a new animal study shows that the immature cells could also help with cognitive impairments. Frank M. LaFerla of the University of California, Irvine, and his colleagues showed that neural stem cells can reverse memory loss. https://www.britannica.com/science/neural-stem-cell Neural stem cells, largely undifferentiated cell originating in the central nervous system. Neural stem cells (NSCs) have the potential to give rise to offspring cells that grow and differentiate into neurons and glial cells (non-neuronal cells that insulate neurons and enhance the speed at which neurons send signals). The generation of new brain cells in the adult brain was thought to be impossible since a new cell could never fully integrate itself into the existing complex system of the brain. It was not until 1998 that NSCs were discovered in humans, found first in a region of the brain called the hippocampus, which was known to be instrumental in the formation of memories. NSCs were later also found to be active in the olfactory bulbs (an area that processes smell) and dormant and inactive in the septum (an area that processes emotion), the striatum (an area that processes movement), and the spinal cord. Undifferentiated cells, in the central nervous system, that can become new types of brain cells that support memory. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2738865/ NSCs are self-renewing, multipotent progenitors residing in the nervous system. In the adult brain, NSCs are primarily located in the SVZ of the lateral ventricle and the SGZ of the hippocampal dentate gyrus Do NSC’s Decline With Age? https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5316899/ However, there is now strong evidence for the aging-associated cognitive deficits, such as olfactory dysfunction, spatial memory deficits, and neurodegenerative disorders, which are caused by the deterioration of NSC proliferation and differentiation and enhanced NSC senescence as a consequence of aging[27,28]. https://www.ncbi.nlm.nih.gov/pubmed/22466406 The observation that aging has a negative effect on the proliferation of neural stem cells has prompted several laboratories to investigate new systems to artificially increase neurogenesis in senescent animals as a means to compensate for age-related cognitive decline. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4725211/ Like satellite cells, NSCs decrease in number with age, which, in turn, contributes to decreased neurogenesis (Kuhn et al., 1996; Maslov et al., 2004). Neurogenesis = Neurogenesis is the process by which nervous system cells, the neurons, are produced by neural stem cells (NSC)s. https://www.ncbi.nlm.nih.gov/pmc/articles/mid/NIHMS336125/ Just another saying that with increased age, NSCs decline, and memory gets worse. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2686327/ Although neurogenesis may contribute to the ability of the adult brain to function normally and be induced in response to cerebral diseases for self-repair, this nevertheless declines with advancing age. Studies showing that NSCs support memory: https://www.nature.com/articles/s41598-018-33017-6 When transplanted improves cognition (animal study). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2738865/ NSC’s - Crucial for spatial learning and memory. Contributing to new memory formation. Supporting mood. Mechanism of the Problem: The way your brain supports itself and regenerates is through Adult Neural Stem Cells (NSCs). These are stem cells that come from your central nervous system, and are found in the hippocampus of your brain. The hippocampus is highly associated with mental performance and memory. The ongoing creation (aka proliferation) of Adult Neural Stem Cells has been shown to support working memory, spatial learning, and the formation of new memories. However, as we age, there is significant evidence suggesting that the creation (proliferation) of NSCs decreases. And that with fewer NSCs and slowed down activity, brain activity also slows down and memory suffers. Mechanism of the Solution: Is to support the ongoing creation (aka proliferation) of NSCs in the brain, and protect the ones that we already have. Doing so can support memory and mood and cognition, etc. Specifically, here are ingredients that help to support the proliferation of NSCs and memory: Vitamin D3 and NSC Proliferation: https://www.ncbi.nlm.nih.gov/pubmed/26592821 We also identified through immunohistochemistry and western blotting that the vitamin D has the ability to trigger neural stem cells, https://www.ncbi.nlm.nih.gov/pubmed/25681066 This vitamin significantly enhanced proliferation of NSCs, and enhanced their differentiation into neurons and oligodendrocytes, but not astrocytes. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4400846/ Vitamin D3 enhances neural stem cell proliferation. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6123560/ Improves the differentiation of Neural Stem Cells. Vitamin D3 and Memory: https://academic.oup.com/biomedgerontology/advance-article-abstract/doi/10.1093/gerona/glz041/5320009?redirectedFrom=fulltext The researchers found that memory and learning improved in the group that took 2,000 IU per day, but not in the group that took the higher dosage. Meanwhile, the women's reaction time showed a trend to be slower at 2,000 IU daily and was significantly slower at the higher dosage. ^^ showing that Vitamin D supports memory. https://www.ncbi.nlm.nih.gov/pubmed/26836174 ^^ Deficiency = worse memory. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5525144/ Same as above. https://www.ncbi.nlm.nih.gov/pubmed/28167237 Nonverbal (visual) memory seems to benefit from higher doses of vitamin D supplementation, particularly among those who are insufficient (<75nmol/L) at baseline, while verbal memory and other cognitive domains do not. These findings are consistent with recent cross-sectional and longitudinal studies, which have demonstrated significant positive associations between 25(OH)D levels and nonverbal, but not verbal, memory. While our findings require confirmation, they suggest that higher 25(OH)D is particularly important for higher-level cognitive functioning, specifically nonverbal (visual) memory, which also utilizes executive functioning processes. Other ingredients that support growth of neural stem cells: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3991899/ Acanthopanax, Angelica, could maintain the survival of neural stem cells, and Rhodiola, Ganoderma spore Polygala, Tetramethylpyrazine, Gardenia, Astragaloside, and Ginsenoside Rg1 promoted proliferation of neural stem cells, and Rhodiola, Astragaloside promoted differentiation of neural stem cell into neuron and glia in vivo. Astragalus, Safflower, Musk, Baicalin, Geniposide, Ginkgolide B, Cili polysaccharide, Salidroside, Astragaloside, Antler polypeptides, Ginsenoside Rg1, Panax notoginseng saponins promoted proliferation and differentiation of neural stem cells in vitro. Salvia, Astragalus, Ginsenoside Rg1, P. notoginseng saponins, Musk polypeptide, Muscone, and Ginkgolide B promoted neural-directed differentiation of MSCs into nerve cells. These findings are encouraging further research into the Chinese herbs for developing drugs in treating patients of stroke and brain injury. Rhodiola https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4249906/ This work points to the role of Rr in depression improvement and in stimulation of NSCs proliferation. https://www.ncbi.nlm.nih.gov/pubmed/19260327 Rhodiola rosea may enhance the level of 5-HT and promote the proliferation and differentiation of neural stem cells in the hippocampus of the depressive rats, and may play a role in saving injured neurons of the hippocampus. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3250459/ reduction of ROS levels and NSC death with simultaneous increases in proliferation and differentiation. Our findings indicated that the RCE improved the impaired hippocampal neurogenesis in the rat model of AD through protecting NSCs by its main ingredient salidroside which scavenged intracellular ROS. https://www.ncbi.nlm.nih.gov/pubmed/19403286 In conclusion the results demonstrated that Rhodiola rosea extract could improve 5-HT level in hippocampus in depressive rats, and low dosage Rhodiola rosea could induce neural stem cell proliferation at hippocampus to return to normal level, repairing the injured neurons at hippocampus. Human Trials on Rhodiola and Memory: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3541197/ Panax Ginseng Astragaloside Ginkgolide Safflower Gardenia Ginsenoside Ganoderma Spore Angelica = wild celery https://www.ncbi.nlm.nih.gov/pubmed/30196146 ASP can delay aging speed by protecting NSCs and promote neurogenesis by enhancing the antioxidant and anti-inflammatory capacity, up-regulation of p53/p21 signaling pathway. https://www.ncbi.nlm.nih.gov/pubmed/31208217 Collectively, AP alleviated hypoxia-introduced NSCs damages by maintaining cell viability, blocking apoptosis and autophagy via downregulation of BNIP3 with the activation of mTOR and Notch signaling pathways. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4145944/ Our experimental findings indicate that Radix Angelicae Sinensis can induce human adipose-derived stem cell differentiation into neuron-like cells and produce less cytotoxicity. Angelica + Memory https://www.ncbi.nlm.nih.gov/pubmed/26821843 AS effectively rescued the symptoms of AD in a rat model by inhibiting inflammation, apoptosis, and NF-κB signaling pathway. https://www.ncbi.nlm.nih.gov/pubmed/22846435 These results suggest that the memory ameliorating effects of INM-176 on scopolamine- or Aβ(1-42) protein-induced memory impairment are mediated, in part, via acetylcholinesterase inhibition and neuroprotective activities. https://www.ncbi.nlm.nih.gov/pubmed/31905851 (3) Result: Angelica gigas improved spatial learning, working memory, and suppressed fear memory in the mild traumatic brain injury model. It also improved spatial learning and suppressed cued fear memory in the chronic mild stress model animals. (4) Conclusions: Angelica gigas can improve cognitive symptoms in mild cognitive impairment model mice. https://www.ncbi.nlm.nih.gov/pubmed/29269276 Just another https://www.ncbi.nlm.nih.gov/pubmed/23132631 And another https://www.ncbi.nlm.nih.gov/pubmed/14687853 and another

What Others Have Said About The Big Idea David Ogilvy’s Definition of the Big Idea: “You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent Big Ideas. It takes a Big Idea to attract the attention of consumers and get them to buy your product. Research can’t help you much, because it cannot predict the cumulative value of an idea, and no idea is big unless it will work for 30 years." Ogilvy’s Checklist: Did it make me gasp when I first saw it? Do I wish I had thought of it myself? Is it unique? Does it fit the strategy to perfection? Could it be used for 30 years? From Ogilvy Again: A big idea is an idea that is instantly comprehended as important, exciting, and beneficial. It also leads to an inevitable conclusion, a conclusion that makes it easy to sell your product. From John Forde: “Think about it. “When you have a ‘great’ conversation … read a ‘great’ book … or see a ‘great’ documentary … what grabs you? Is it the litany of small details? Or the golden thread that unites them? “More often than not, for most of us, it’s the latter. “And the more you ‘get’ the core idea behind a story, a speech, a revelation … the more memorable that one core message becomes. “This is just as true in sales copy. “One message, well developed, just has more impact than ads—short or long—that are overloaded with competing ideas.” Two Resources: https://www.awai.com/2016/05/the-big-idea-is-hidden-in-this-5-point-checklist/ https://www.earlytorise.com/the-big-idea/ Stefan’s Criteria For Big Ideas In Sales Copy: If I look at your writing… Will I be able to quickly and succinctly explain the big idea behind it to my friends or family? And will I be able to do it WITHOUT having to go back to the promo for any reminders? It may be helpful to think of your Big Idea as being similar to a “meme.” Meme: an idea, behavior, style, or usage that spreads from person to person with a culture. In reality, most memes that go “viral” are ones that are short, immediately intellectually accessible, and that elicit an emotional response (usually humor in the case of memes, but also sometimes anger, curiosity, etc). Another Way To Understand Big Ideas is to Look At Non-Fiction When you think about it, almost every non-fiction book has a big idea. Especially business books… Start With Why (Simon Sinek) https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Big Idea: We spend all of this time talking about the “what” and “how” of things. But the most effective people and organizations first identify their WHY. Their WHY is the big driver behind everything they do. Getting clear on your WHY can guide everything you do. From Good to Great (Jim Collins) https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6 Big Idea: There are certain predictable factors that enable mediocre companies to become great companies. When organizations apply these factors, they too can make the leap. 7 Habits of Highly Effective People (Stephen R. Covey) https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 Big Idea: There are 7 habits that the most effective people strictly adhere too, and that the rest of us don’t. By tackling these habits in sequential order, we can become the most powerful and effective version of ourselves. The One Thing (Gary Keller) https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results-ebook/dp/B00C1BHQXK The key to success is paradoxically to do less. The key to success and effectiveness in both personal and professional spheres is to cut out the B.S. and focus on the single, largest needle mover. I always go back to Pimsleur… Pimsleur’s Big Idea: It’s easy - seemingly effortless - for a child to learn a new language, while it’s exceedingly hard for adults. The reason why is because children learn innately, while adults are taught through rote learning, memorization, and drilling. So if you want to learn a new language, you should learn as a child does. This is an idea that is very easy to remember and explain to others. Stefan’s Steps for Finding The Big Idea: Research I’m still going through the research module and paying special attention to the following: Who the market is? What is their #1 pain point/problem that they want solved? Mechanism What is the traditional explanation of the problem? What is the traditional explanation of the solution? Is there a new, contrarian explanation of the problem or solution that catches your attention? Do any of those new or contrarian explanations make YOU excited? Do you believe that, based on your research, YOUR TARGET MARKET will also feel excited? Can YOU find ample evidence to support these new or contrarian explanations? For #2: Sometimes the easiest and best place to find this information is by simply searching for news stories about the subject. Example: Telomere Product https://www.sciencedaily.com/releases/2019/05/190515110311.htm https://www.wired.com/story/biomarkers-age-management/ https://www.news-medical.net/news/20190514/Oxidative-stress-acts-directly-on-telomeres-to-hasten-cellular-aging-study-reveals.aspx https://www.nasa.gov/press-release/nasa-s-landmark-twins-study-reveals-resilience-of-human-body-in-space https://www.tmc.edu/news/2018/11/bodies-in-space-what-changes-at-the-cellular-level/ https://www.technologynetworks.com/genomics/news/rate-of-telomere-shortening-predicts-species-lifespan-321563 https://www.genengnews.com/news/previously-unknown-protective-role-uncovered-for-telomerase-in-somatic-cell-aging/ https://medicalxpress.com/news/2019-08-runaway-mitochondria-telomere-cells.html Which One Did I Choose? Ultimately I chose to develop my big idea around this one: https://www.technologynetworks.com/genomics/news/rate-of-telomere-shortening-predicts-species-lifespan-321563 Some ideas I had for hooks and angles around a big idea. “It’s not the length that counts”… Programmed to die… “The cells in your body are programmed to die. What if you could rewrite the code?” Spanish Researchers Discover New “Immortality Equation” Hidden Inside Our Cells Cellular Death Clock A better predictor than body size or heart rate As far as summarizing the big idea goes, I started with this: Lots of people now know about telomeres. And they’ve heard that shrinking telomeres are a hallmark of aging, disease, and death. But what you probably haven’t heard is that it’s not the length of your telomeres that’s most important, it’s the rate at which they shrink. The fact is, mice often have longer telomeres than humans. Yet they only live 2 years. Humans live 78 years. Why? Because the telomeres in mice are programmed to shrink at a much quicker rate than humans do, and they die much faster as a result. Spanish Researchers looked at 9 different animals (including humans) and proved this. So if you want to live longer, stay younger, and protect yourself from disease – you need to stop or slow the rate at which your telomeres shrink. To put it even more simply, the big idea here is: It’s not the length of your telomeres that matters, it’s how fast they shrink. The faster they shrink, the faster you age and get sick. FAQS: What role does the story play? In my opinion, the story is used to illustrate the big idea. The story itself is NOT the big idea. Is the headline the big idea? Often the headline will promote the big idea, but it’s not the big idea. Is the mechanism the big idea? It’s close. But the mechanism is lengthier. The Big Idea is ultimately the single idea behind your argument/promise that someone can quickly understand and easily share with others. What’s the difference between the Big Idea and the USP (Unique Selling Proposition)? The USP relates specifically to the product being sold. It’s the pitch that differentiates the product and makes you want to buy it. The Big Idea relates specifically to the promise of the sales copy. It’s what captures your attention and makes you want to engage with the copy. Example: Burn (Weight Loss) Market: Women and men between the ages of 25 and 50 who want to lose weight fast. Pain Point: They can’t lose weight, or keep weight off, no matter how what they do or how hard they try. Big Idea: Harvard has discovered a loophole that lets your body burn all of your stored fat at the same time. “Simultaneous Fat Release.” Example: Biz Opp Market: Generally lower income, straddling the poverty line, and 45+. Believe that just like young people are making millions on the Internet, or even billions, they could too. Maybe they’ve had some business idea in the past that their friends have said are good, but they either don’t have the money to act, or have never acted. Others may just be semi-retired, or retired, and looking for something productive to do with their time. Pain Point: Struggling to pay the bills. Worried about retirement. Hate their job. Worried about being broke, or struggling for the rest of their lives. Big Idea: You can make money by acting as the “middle man” between retail stores and liquidators, and you don’t need any formal education or training to do it.

Keto VSL Final Thoughts BONUS 1: Using The RMBC Method to Write a New Keto Sales Letter from Scratch I Was Addicted to Carbs… Now I’ve Lost 64lbs and Look 20 Years Younger (How I Broke My Addiction With The Keto Diet) My name is Jennifer Goodwin, and the story I’m about to share with you is incredibly painful and personal. In fact, just last year, I would never have been able to talk about this with you… Because as recently as last July, I qualified as “medically obese” according to my doctor… I had more than 50lbs I needed to lose… And my medical charts painted a scary picture… A picture of a 53 year old woman with type 2 diabetes, high cholesterol, high blood pressure and less than 10 years to live… A woman whose thyroid was completely out of whack… Someone who was angry a lot of the time…who suffered from mood swings…who didn’t get much sleep… And if we’re being completely honest – a person who was deeply depressed too. I know – it’s not a very pretty picture is it? Yet the reason I’m here sharing it with you… Is because in the last six months, my life has done a complete turnaround. In fact, since I hit rock bottom during my Mom’s Funeral last year… I’ve lost 64lbs and counting… My medical charts are so clean that my doctor jokes he must be seeing my “skinny twin sister”… And for the first time since the 1990s… I’m in LOVE with myself on both the inside and the outside. Just last week, I dropped off four large bags at Goodwill… Bags that were filled with my “fat clothes”… Including all of the oversized jeans, XXL blouses, baggy sweatshirts, and even lingerie… That I know I’ll never wear again. Now even though I’ll admit that it does feel so good to be telling you all of this… The reason I made this video was not to brag… Instead… It’s because in the next few minutes… I’m want to show you EXACTLY how I was able to finally lose such a large amount of weight… Plus how I was able to KEEP the weight off almost effortlessly… Without being sideswiped by gnawing food cravings… Without hitting plateaus and stalls… And without falling victim to emotional eating when things weren’t going my way. I’m also going to be sharing a foolproof system that will let you start burning fat TODAY… So you can lose 15lbs or more in the very next month… And reach your ideal body weight in much less time than you probably thought possible. Of course you’re probably wondering, so I’ll go ahead and tell you right now… The secret to all of my weight loss wasn’t some pricey new supplement or exhausting exercise routine… Instead, the reason I was able to lose 17lbs in 30 days… And another 47lbs in the months that followed… Is all thanks to the Keto Diet… And specifically… A very unique version of the Keto Diet… Something that was developed by one of the U.S.’s top nutritionists (she’s based in Florida and you’re going to meet her inside this video)… And that’s designed to increase your chances of success with the Keto Diet by up to 92%... While eliminating all of the confusion, frustration, and physical discomfort that “going Keto” can cause so many people. What makes this version of the Keto Diet so unique… Is that it harnesses the power of something called “Craving Transference Theory”… And when you follow this special Keto System step-by-step (which I’ll be showing you how to do today)… You’ll find that it’s possible to DESTROY your junk food cravings almost immediately… So that you can start enjoying all of the benefits of a high fat, low carb Keto Diet… Including the rapid weight loss…the better energy…the increased sharpness…and the awesome nights of sleep… Without suffering from the Keto Flu… Or being tormented with cravings for sweets and unhealthy snacks… Or feeling a single pang of hunger. Now if all of this is sounding exciting but hard to believe… Let me just say that I truly do understand. I’ve tried and failed on every diet imaginable over the last two decades… And I know that while you would LOVE to find a real, easy, and long-term solution for losing weight… You’re also scared to get your hopes up. Heck maybe you don’t even know if you have it in you to succeed… And it’s okay if you feel that way…because we’ve all had those thoughts and self-doubts. Here’s the thing though… As you’re going to discover during this video… The reason you’ve failed on every diet you’ve tried in the past is NOT because you’re weak… But because the food industry, and even many doctors, have been keeping you addicted to foods that make you fat… And while I know it might sound conspiratorial to say this … In a few moments from now I’m going to give you a 5 Question Test that was created by Kelly Brownell at Yale’s Rudd Center for Food Policy and Obesity… Something you can do at home, as you’re watching this video… And that scientists and doctors agree can accurately answer whether your food cravings are keeping you from losing weight. One of the five questions is: “Do you ever feel sluggish or fatigued from overeating?” And if the answer is “yes,” then it’s vital you keep watching... So you can answer the other 4 questions in the test too. Now we’ve got a lot to get through and we don’t have all day to do it… So let’s me go ahead and get started right now… By sharing the story of how the tragic death of my mother… Ultimately helped me go from obese and on death’s door… To fit, healthy, and in love with my reflection in the mirror… Plus how you can do the exact same thing starting in less than 24 hours from now. So like I said, my name is Jennifer Goodwin. I’m 53 years old and live in South Texas… And when it comes to my weight – my story is pretty similar to a lot of other women I know. I was a little chubby in middle school and high school… In my early 20s I didn’t eat a whole lot and was at my skinniest… After my oldest was born, I got heavier but was able to shake most of the pregnancy weight… With each child that followed though (I have four wonderful children total), it became harder to lose all of the weight… By my early 30s I had noticeable baggage around stomach, my butt, my hips, and all those places where fat loves to gather… And by my late 30s and early 40s, that fat was starting to really pile up…and even making its way to weird places like the middle of my back, my feet, and my hands… Which is when I started to be depressed about my body… And it was around this time that I found out I was prediabetic with high blood pressure, poor sleep, and even hormonal problems. Now like pretty much any woman (and a lot of men too)… Over the course of my life I’ve tried a TON of diets… From low fat in the 80s… To the Atkins diet in the 90s… Plus different programs like Jenny Craig, Weight Watchers – all those usual suspects. And what I found (and I’m sure you can relate to this next part)… Is that all those different diets all played out exactly the same way: I’d start off really motivated, I’d lose some weight, I’d be feeling good about myself, I’d start dreaming about a life where I was happy and healthy… But then at some point – whether it was a few weeks or a few months into whatever diet I was following… It would all come crashing down. I’d end up going on vacation and cheating on my diet – at the buffet on a Cruise, or at a pie shop in Key West… …or I’d find that the diet was making me so hungry and irritable that I became a horrible YOU-KNOW-WHAT… And before I knew it… The diet was over and the weight was pouring back on. So this was the story of my life for decades and decades… And by the time I hit 50 I’d more or less grown to accept that I wasn’t going to ever be skinny again. Sure I’d still “try” diets out… But in my heart I didn’t really believe I’d be able to lose much weight, or keep it off. After the sudden death of my mother however, all of that changed. She died of a heart attack, which the coroners said was at least partially caused by her weight… And the shock and grief of losing my mom… It triggered something in me… Something self-destructive and awful… That nearly led me to follow my mom into the grave. It’s a little hard to talk about this next part, but I’m going to try… Because even though what I’m about to share with you is pretty ugly… It’s also what ultimately led to the Keto Discovery I mentioned at the beginning of this video… A discovery that made the Keto Diet so easy that I was able to lose 17lbs in a month, and 64 lbs in less than 6 months… And that’s now worked for thousands of men and women all across the world… Which is why I’m so confident it will work for you too. So what happened? Well it was day of my mom’s funeral… And I was having a hard time and feeling very emotional. Of course I knew that would be the case… But what I hadn’t anticipated… Was seeing all of these people from the distant past… Family friends, relatives, and other folks I hadn’t seen in decades. At first I was glad to see them. But as the day continued on… I couldn’t help but notice how often all of these folks were making comments about my weight! It was so unexpected…I don’t know if they were nervous and trying to lighten the mood or what… But time and time again I heard things like: “well you’re certainly eating well, aren’t you?” Or “the last time I saw you, you were skinny as a twig, but look at you now!”… And what was even worse was when my Aunt Carol decided it was okay to use my mom’s death as a warning to me. She pulled me aside at the funeral and she told me: “Jen, don’t take this the wrong way, but your mom was a big woman who struggled with her weight. You’re getting awfully big too and that scares me because I love you. I hope you’ll consider trying a diet sweetheart.” It was so inappropriate, I was there to mourn my mother… And while I smiled and nodded and pretended I was listening… Inside I was dying… I wanted to shut down entirely…or scream at everyone…or run away… I had been trying diets all of my life… Did they not think I KNEW that I was overweight… That I wasn’t already unhappy with how my reflection looked in the mirror? It should have been a day to celebrate my mother’s life… But for me, it ended up being a day where I couldn’t get out of my own head… And when we gathered at my house after the funeral for refreshments… I was hardly talking. And then there was the chocolate cake… My cousin Derek had brought it from my mom’s favorite bakery… And it was this huge, beautiful creation covered with fudge swirls and chocolate dipped strawberries. It looked so good, but of course I knew I couldn’t let my family see me eating it…not after what they’d said… So I just pretended I wasn’t hungry… And did my best to keep busy and not think too much about it. That night though, after everyone had left my home and I was alone… I was lying in bed, the tears streaming down both my cheeks… And all I could think about was how good that cake had looked. Nearly half of it was still downstairs in the refrigerator… And even though I told myself I should just go to sleep… That I didn’t need it, that I’d be fine without it… My stomach starting gnawing…my mouth started salivating…I just HAD to have a piece of it. And so I crept back downstairs like a guilty thief in the night… I opened the fridge… And I told myself I’d just have the tiniest slice. But the moment that chocolatey goodness hit my mouth, it was like my brain fired to life… I got this rush of pleasure that’s almost impossible to describe… It was soooo good and it was exactly what I needed to feel better. Over the course of the next hour, I ate every single piece of that cake… I even got some Breyers Vanilla Ice Cream out of the fridge and started eating a scoop with every slice… I just couldn’t help myself. By the time I was finished, I felt disgusting, like I was going to throw up… Yet in this sick way, I also felt happier too… Or at least, I wasn’t thinking about my mom’s death or my relatives’ mean comments anymore. When I woke up the next morning though… I had a terrible headache and my stomach was in knots… I felt so guilty… But even though I knew what I was doing was self-destructive… I also felt so sad, so emotional… That all I wanted to do was start eating more sweets, more junk food, more of the stuff I knew I shouldn’t… Until I could once again feel NUMB to the pain that was inside of me. So that’s exactly what I did… And over the next month, the only way I can describe my behavior… Is that I went on a bender. I stayed at home, with the blinds shut, not answering calls or texts… And I ate, ate, and then ate some more. Cakes, cookies, pies, gummy bears, ice cream, chips, pizza, Coca Cola… It’s like I was trying to eat myself into oblivion…I just couldn’t stop. Now things could have kept going on this way… If it wasn’t for the fact that about a month after my mom’s funeral… I got a horrible UTI. I won’t go into details because I don’t want to be gross… But let’s just say, it required a trip to the doctor’s office to get checked and for medication. Now my OBGYN couldn’t see me so I went to my general practitioner… And at first, when he said he wanted to draw my blood and run some other tests on me… I just figured it was related to the urinary tract infection I had. After about an hour of waiting though…I started wondering what the heck was going on… And when I asked the doctor, his response took me completely off guard… “Jen, I’m worried about your health,” he said. “I’ve known you for what, 30+ years now? I’ve never seen you looking less healthy… And it’s important we run some blood tests so we can figure out exactly where we’re at with things.” Well if I’m being honest, when he said all of this I got really mad… ‘I came in here for a UTI, so why was he trying to turn this into something bigger than that,’ I thought. But while I felt steaming mad…I also knew that he was probably right… And so three days later, even though I really didn’t want to… I drove back to the doctor’s office to discuss the results. Now as you’re probably suspecting, the news was not good… In fact, it was dire. My bloodwork showed that I had very high blood sugar and qualified as a Type 2 Diabetic… My bad cholesterol was nearly 80 points too high… My blood pressure was so high I had Stage 2 Hypertension… And the blood tests showed that my thyroid was completely dysfunctional, meaning I’d need to get on some kind of medication for that as well. As my doctor read through everything with me, he kept a pretty even face… But once he’d finished, he turned and looked me dead in the eyes… And I’ll never forget what he said: “Jen, when I read this chart, I see a woman who has less than 10 years to live. I’m not trying to scare you. I’m just being straight with you. Your health is going downhill fast, and if you don’t do something drastic, it’s going to be bad. Trips to the hospital, tons of medications, a lot of money spent on health insurance and prescriptions. Now I can give you the normal talk about diet and exercise Jen, if that’s what you want. But if I’m being brutally honest…I think it goes beyond that. Based on what you’ve told me – you’re describing the behavior of an addict. And I’m not saying that as a joke – I mean I think you’re really addicted to sugar and junk food. So if I were you, I’d start there. I’d look into sugar addiction more, and see if you can’t find some strategies that will help you break free.” Well I didn’t really know how to respond to my doctor, so I just told him that I’d do some research and left his office. It was a weird conversation because I did NOT think of myself as an addict… People are addicted to drugs sure…maybe some morbidly obese people are addicted to food… But not me – I’d had a bad month after my mom died, but that wasn’t an addiction was it? Still, I couldn’t get what my doctor had said out of my mind… So I started doing some research on sugar addiction on the Internet… And I was blown away by what I found The first thing I saw was a 5 Question Test developed by Kelly Brownell of Yale… And that can help you determine if you’re a food addict. I’ll share the questions with you right now… And please answer them honestly…because this is important: 1. Do you consume certain foods even if you are not hungry because of cravings? 2. Do you worry about cutting down on certain foods? 3. Do you feel sluggish or fatigued after overeating? 4. Do you have health or social problems (affecting school, work, and relationships) because of food issues, yet you keep eating the way you do despite negative consequences? 5. Do you need more and more of the foods you crave to experience any pleasure or reduce negative emotions? So how’d you do? For me personally, I was astonished to find that I answered yes to every single one of the questions… But according to Kelly Brownell, even if you just answer one or two correctly, it can mean your addicted to sugar and other junk food. So this was a real eye-opener for me… And the more I researched… The more I realized that it’s pretty much universally accepted by health experts that food and sugar addiction is a real thing. Harvard University talks about it a lot… So does the Cleveland Clinic… And Psychology Today. What really drove home the reality of sugar addiction for me though… Was a study I saw done by David Ludwig and his colleagues at Harvard University. In this study, the Harvard Researchers took 12 overweight people and gave them a low sugar milkshake… Then a high sugar milkshake four days later. After each milkshake the Harvard Scientists did a brain scan… And they found that while the low-sugar milkshake didn’t show anything unusual… When the study participants drank the high-sugar milkshake… The part of the brain responsible for addiction (called the nucleus accumbens)… Lit up like a Christmas tree. Just check out this image… The brain scan on the left shows what people’s brains looked like after a high-sugar milkshake… While the one on the right shows what their brains looked like when they had the low-sugar milkshake. Isn’t that crazy? Normally you only see the brain look like this when they do scans of cocaine addicts, heroin addicts, or alcoholics… But in this case it was happening just because of sugar! And if that weren’t disturbing enough… The Harvard scientists also found that within four hours of drinking the high-sugar milkshake… Every one of the participants in the study was hungry and craving more sugar! This study surprised me because, while I’d heard that sugar was addictive before… I didn’t realize that it was actually addictive in the same way that cocaine and other drugs could be… The more I researched though, the more evidence I found that this was the case… Including studies from… Nora Volkow at the National Instute of Drug Abuse… Eric Stice, a neuroscientist at the Oregon Research Institute… And Dr. Mark Hyman – who found that sugar is 8x more addictive than cocaine Now I could go on-and-on sharing research… But instead…why don’t we just do a little experiment that proves sugar addiction is very real. This is something I want YOU to actively participate in too… So get ready. Okay here it goes… Take a look at the following picture: These are French green beans… And I want to know how they make you feel? Maybe you’re thinking “oh yeah, those don’t look bad”… Or maybe you feel guilty because you don’t eat enough vegetables. The point is, you probably don’t get too excited by this picture right?. Now I want you to look at this next picture… Really look at it. How does it make you feel? Here’s how a lot of people I’ve talked to describe their response to this picture: “My mouth starts to water…. There is noticeably more saliva. I also start shaking my leg and my eyes start moving faster and darting around. I begin to imagine taking a giant glob of these gummy bears, and stuffing them in my mouth. The sweetness, the fruitiness, the chewy goodness… It gets me physically excited talking to you about it.” Now maybe you don’t love gummy candies. So let’s look at this slice of cake… Or these to-die-for-cookies… What’s your reaction here? If you’re like most folks… You have a totally different reaction to the photos of sweets then to the green beans, right? Now I know you’re wondering… And the answer is NO, I’m not trying to torture you, or make you hungry… I’m trying to make a point… Which is that sugar is incredibly addictive. But it also makes you fat too. This probably doesn’t surprise you to hear… But let me quickly explain WHY sugar makes you fat… And this is super important – because it’s going to tie into the Keto breakthrough I’ll be sharing in just a few moments. You see… According to Dr. Juan Gallegos of the University of Utah… When sugar enters your bloodstream… Your body releases a hormone called insulin. Insulin’s job is to send sugar to your liver, muscle tissue, and other cells… So that it can be used as energy. The problem is, when you eat more sugar than your body needs… It your body must store that sugar somewhere, so it can be “saved for later”… And guess where it gets stored? Your fat cells! The more sugar you eat, the more fat is created… And this fat is formed in all the places you’d expect, like your butt, your thighs, your hips… Plus some of the fat also collects in places like your liver – which is why there’s such a thing as fatty liver disease. Okay so at this point, you might be thinking: “Sure I get that sugar is addictive. But I don’t eat too much sugar, and I still struggle with my weight – so my problem is something else!” I get what you’re saying… But here’s the thing… Carbohydrates and Sugars are one and the same thing. Did you realize that? I always thought of Carbs and Sugars as being separate… But according to Harvard University… Carbs are, by definition, sugar. There are simple carbs, which are made up of simple sugars… And then there are complex carbs, which are made up of a variety of sugars. But no matter if we’re talking about simple carbs or complex carbs… Once you eat those carbs… Your body goes to work breaking them back down to simple sugars… And then guess what happens… Your pancreas produces insulin… The insulin sends some of the sugar to your cells… But because there’s so much sugar in there from the carbs you just ate… Your body is forced to store most of the sugar as fat! So think about what this means: You already know that sugar is addictive and makes you fat… And now you realize that carbohydrates are made up of sugar… So it’s easy to understand why carbs are addictive and make you fat too! This is why Low Carb Diets… Including the Keto Diet, which we’re going to talk about in a moment… Have become so popular over the years – they’re all about eliminating carbs and sugars that cause cravings and keep you overweight! Plus, once you understand just how addictive carbs and sugars are… It also starts to make sense why no diet has ever worked for you in the past. I mean think about it… Low Fat Diets are always high in carbohydrates…which means they tell you to eat more foods that cause hunger cravings and make you fat. The Atkins Diet DOES work at the beginning when it’s very low carb… But then the diet tells you to start reintroducing carbs back into your diet until you start gaining weight again… Which is like telling a former heroin addict to start doing a little heroin at a time, then stop once they get addicted again. And now you can understand why Restricting Calories is never going to work… Because the problem is not the calories you eat – it’s how much of your diet is carbohydrates and sugars. So considering that all of those diets don’t work… The question becomes… “Is there an option out there that will help me break free from my carb and sugar addiction…. So that I can kill my cravings, reclaim my health, and finally lose all my extra weight for good?” That’s the question I was asking myself as well… And it did seem like there was a pretty obvious choice… Which was The Keto Diet. Now you’re probably familiar with the Keto Diet already… You’ve seen how many celebrities swear by it… And you know that it’s helped millions of everyday folks lose “impossible” amounts of weight in a very short amount of time. The secret to why the Keto Diet is so effective… Is that when you go Keto… You’re switching your body’s energy source from carbohydrates… Which your body breaks down into addictive sugars that leave you feeling hungry, tired, and irritable… To healthy fats… Which are broken down into something called ketones – a clean energy source that leaves you feeling full, energized, and clear-headed. The difference between sugars and ketones is like the difference between snorting cocaine or sipping green tea… Sure, both will give you some immediate energy… But the cocaine will leave you craving more, making you feel angry if you don’t get another fix, disrupting your sleep, and causing long-term damage to your body… While the green tea will give you a nice little boost of energy, focus, and calm – without leading to more cravings. No one would say that cocaine is healthier than green tea… So it’s kind of crazy that some mainstream doctors still try and promote a low fat diet over a keto diet… Especially when Keto has been scientifically proven to have so many health benefits. One major study of 120 overweight adults found that after 6 weeks on the Keto Diet… The average weight loss was 20.7 lbs[1]… Another major study found that over 8 weeks, obese patients lost an average of 33lbs on The Keto Diet[2]… And in yet another study, this one including 83 obese patients (39 men and 44 women)… It was reported that: “The present study shows the beneficial effects of a long-term ketogenic diet. It significantly reduced the body weight and body mass index of the patients.”[3] Then there’s what Keto does for type 2 diabetes... A randomized study published in the journal Nutrition and Metabolism enrolled 84 obese adults with type 2 diabetes… And put half of them on a low carb, Keto Diet… And the other half on a low calorie diet that wasn’t low carb. At the end of the study the keto group had 3x lower A1c… They also lost significantly more weight than the low calorie group (9lbs more on average)… And saw a significant improvement in good cholesterol, while the non-keto group saw zero improvement. Plus diabetes medications were reduced or eliminated in 95.2% of the Keto Group (but not the low fat group).[4] Now I could keep sharing amazing studies about Keto with you for hours… But suffice to say… The Keto Diet has been shown to improve virtually every aspect of human health, and to help with: Rapid weight loss and burning of fat. Lowering “bad cholesterol”… Lowering blood pressure… Improving sleep… Improving thyroid and hormonal health Reversing insulin resistance… Reversing unhealthy inflammation… Significantly improving heart health… And so much more It’s pretty remarkable… And as I poured through all of the research about the Keto Diet… It all made so much sense why it worked… Because again – it’s proven that carbs and sugars are addictive and make you fat… While it’s also proven that eating healthy fats and less carbs make you burn fat and feel more energized. So I was really excited to start trying the Keto Diet for myself… It was the first time in years that I really let myself believe that maybe I could lose weight for the long-term… I was motivated, I was ready to rock… And then… I was so very disappointed. You see, when I first started the Keto Diet it seemed to be going great… I actually did lose 6lbs in my first 9 days… And mentally I felt really good, because I kept seeing the numbers on my scale go down. What I quickly found out though… Was that the traditional Keto Diet has some really big problems too. For one thing, it’s very confusing… You’re told to eat about 65% Fat, 15% Carbs, and 20% Proteins… Yet actually keeping track of all of this is exhausting… You basically need to journal everything you eat and do math all the time. Plus as I found out, a lot of foods I thought were safe turned out to be filled with hidden sugars and carbs… Like tomato sauce, yogurt, salad dressing, canned soup, fruit smoothies, even coleslaw… Which meant I was having constant anxiety every time I ate. Then, even though I thought I was doing everything right… The scale stopped going down… I hit a plateau for weeks that I just couldn’t breakthrough… And I was feeling bloated all the time, and terribly constipated. Then there were the cravings… Way too often I found myself crying like an alcoholic – because I was missing sweets, breads and sugars… I would have KILLED for just one piece of cake… And I started getting moody and angry again…to the point where people commented that I was really unpleasant to be around. I needed help in a bad way… So I started visiting the most popular Keto Forums looking for answers… And while most of the advice I found wasn’t all that useful… There was one thread that did catch my eye. It was all about a nutritionist out of Florida named Danielle Moore… -Headshot- And people were talking about how Danielle had created a special, modified version of the Keto Diet… One that takes into account our carb and sugar addictions… Then gives you a simple, easy-to-follow road map… So that you can quickly transition into the Keto Diet, and start burning fat in just a few short days… WITHOUT suffering from cravings, hunger pangs, or sugar withdraw. I can honestly tell you that once I started using the modified Keto System Danielle created… It was like my whole world changed… Not only did I lose 17lbs in my first 30 days… But I didn’t suffer from a single craving, or feel moody, or tired, or low energy at all… Which was an absolute first. What was even better than the immediate weight loss though… Was that because it was so easy to continue following this special version of the Keto Diet… I kept losing more weight every month… In fact, I’m down 64 lbs and I still haven’t stopped losing weight… Plus what I think is the most impressive part… Is that for the first time in my life I can be around sweets – ice cream, brownies, chocolate covered raisins – whatever it is… Yet I have literally ZERO desire to eat them. I’m telling you, my body is now so in love with eating delicious, savory, high-fat meals… That the idea of eating sugar and high carb foods is pretty much the same as eating cardboard– I’m not interested at all. And of course, I’m not the only one… I’ve now spoken with thousands of women who have used this Keto System from Danielle… And time-and-time again I hear how they’ve lost 14 lbs in three weeks…33 lbs in two months… Just countless success stories of people who are now wearing clothes they first bought in the 1990s… Or who are enjoying the little things, like being able to sit comfortably in an airplane seat, or at the booth of a restaurant, or to go on amusement park rides with their kids. It’s all just so inspiring… And right now, I want to invite you to join me, and the thousands of folks just like me… Who used Danielle’s simple but brilliant system… To get into fat-burning ketosis fast, to stay in fat-burning ketosis for the long-run, and to love every minute as they did it. It’s Called… The 1-2-3 Keto System by Danielle Moore and Keto Essentials. -Bundle Graphic- And I’ll go ahead and explain exactly how it works right now… So you can see for yourself just how revolutionary it is. Now as the name would suggest… The 1-2-3 Keto System is broken up into three steps, which are: Step 1: Entering Ketosis Fast Step 2: Staying In Ketosis Long-Term Step 3: Thriving In Ketosis Forever And each step serves a very distinctive but important purpose. The First Part Is… Step 1: Entering Ketosis Fast Step 1 of The 1-2-3 Keto System lasts for seven days… And the goal is to quickly get you into a state of fat-burning Ketosis… While AVOIDING sugar and carb withdraw. This part is key… Because what Danielle Moore and other nutritionists have found… Is that one of the main reasons so many people fail on the Keto Diet… Is that they try to cut out too many carbs and sugars too fast… Which puts their bodies into shock – much in the same way that an alcoholic goes into shock if they quit cold turkey. Remember: Dr. Mark Hyman and Harvard University both estimate that 70% of the population is addicted to carbs and sugars… And you’ve taken that test from Kelly Brownell from Yale now, which likely showed that you’re addicted too. So rather than plunge you into shock… Step 1 of The 1-2-3 Keto System helps you smoothly transition into the Keto Diet… By providing you with a specially designed, 7 Day Meal Plan called… The Failproof Keto Quick Start Guide - Graphic Cover- With each day of The Failproof Keto Quick Start Guide… You’ll eat slightly less carbohydrates, and slightly more fat and proteins. It looks like this: Day 1: 60 grams of carbohydrates Day 2: 50 grams of carbohydrates Day 3: 45 grams of carbohydrates Day 4: 40 grams of carbohydrates Day 5: 35 grams of carbohydrates Day 6: 25 grams of carbohydrates Day 7: 20 grams of carbohydrates See how the amount of carbs slowly gets smaller and smaller… This is done very strategically, so that you’re getting closer and closer to Ketosis each and every day. Now I want to make something very clear… Studies have shown that you can enter a state of Ketosis even at 50 grams of carbohydrates… And even if you don’t go into Ketosis in the first two or three days of Step 1… I can promise you that by following The Failproof Keto Quick Start Guide… You’re still going to start losing a TON of weight really fast – even in the first 24 hours. Think about it – right now, you’re probably eating well over 100 grams of carbohydrates a day…possibly even over 150 grams… So when you cut that number by half, or even two-thirds… It means there’s way less sugar in your blood stream… And since your body doesn’t have as much sugar to use as energy… It will start getting energy from your fat stores… Which means you start burning fat right away! Pretty cool right? And I should also say that if you’re worried that The Failproof Keto Quick Start Guide is going to require you to count your carbs and other “macros” I’ve got good news for you. Each day of week 1 comes already mapped out for you… You get 21 delicious meals that you can make in less than 15 minutes of cook time… 7 Breakfasts, 7 Lunches, and 7 Dinners… Plus there are 14 Snacks and 7 different desserts included too. I love that Danielle and Keto Essentials did this… Because it makes each day a no brainer… And in case you’re wondering if you’ll enjoy eating the meals listed in The Failproof Keto Quick Start Guide… Just take a look at some of these yummy options: Example Breakfast Options: Raspberry Pancakes Spicy Cheddar Muffins Peanut Butter and Jelly Rolls Example Lunch Options: Hawaiian Pulled Pork Chipotle Enchilada Stew Avocado Chicken Salad Example Dinner Options: Caramelized Onion Pot Roast Cheesy Garlic Spaghetti Nectarine Grilled Steak It’s enough to make your mouth water, right? Now this brings us to Step 2 of The 1-2-3 Keto System: Staying in Ketosis Long-Term. By the time you finish the first step of The 1-2-3 Keto System… You’ll almost certainly have entered ketosis. Remember, a state of Ketosis is one where your body is using fat for energy, instead of carbohydrates… And not only do you start losing a lot of stubborn body fat during this phase… You’ll also notice your blood sugar levels normalizing, your cholesterol improving, that your energy and sleep are better, and a lot of other really cool stuff. Of course, that’s all provided you stay in Ketosis… And Step 2 of The 1-2-3 Keto System is designed to ensure that’s exactly what happens. Here’s how… Step 2 goes from Day 7 to Day 37 of your Keto Journey… And during this four-week period, you get something called: The 30 Day, Keto Success Plan -Graphic Image- The 30 Day Keto Success Plan gives you a full month of Keto-friendly meals, all mapped out for you… But what makes it so special… Is that it was designed using something called “Craving Transference Theory.” It sounds fancy… But it’s actually pretty simple… Craving Transference Theory is the idea that the best thing to do when you’re craving something bad… Is to replace it with something good… But that this only works when the “good” thing is something you actually want… That way, making a good decision becomes easy and feels like a reward. Pretty simple right... And let me show you exactly how it works in practice. Remember earlier when we looked at a picture of French Green Beans followed by pictures of sweets? In that case, your brain automatically picked the sweets, not the vegetable right? Well we’re going to do the same exercise again right now… But this time, we’re going to switch the “health” food… And you’re going to be shocked by what happens. Take a look at this brownie Looks pretty good right? It’s fine, you can totally admit it! But now… Go ahead and take a look at these next few items… No Bake Chocolate Cheesecake Delicious Chocolate Coconut Bars “Sex In A Pan” Pie Alright now freeze for just a second… What are you thinking about? If you’re like 98% of people… Your brain and stomach had the same reaction to all four pictures… But what’s so cool is that while the brownie obviously isn’t Keto Friendly… Those three other desserts are! That’s the power of Craving Transference Theory… It basically tricks your brain into thinking you’re being “naughty”… Even though you’re still actually being “nice” by avoiding sugars and carbs. Now this doesn’t just work for desserts… Check out this picture of a slice of pizza… Then look at the following… Philly Cheesesteak Wraps… Blackened Shrimp With Fresh Guacamole… Easy Swedish Meatballs in a Savory Sauce… Well same thing again here: The pizza’s not keto friendly, but the other three dishes are… Yet you had the same reaction to all of them. Now I’m sure you’re starting to see what this means right? You absolutely can kick your carb and sugar cravings… And STAY in fat burning ketosis for the long run… WITHOUT falling off the wagon. In fact, it’s going to be easy… You’re simply going to eat the delicious meals that are included in The 30 Day Keto Success Plan… And your brain won’t even know the difference between your new way of eating and your old… Yet your body will feel so much better… And you’ll be dropping so much weight so fast… That you’ll be falling in love with yourself all over again. So here are the specifics on exactly what you get with The 30 Day Keto Success Plan… Each day includes Breakfast, Lunch, Dinner, two yummy snacks and dessert… And each of these menu items was hand-selected by Danielle and the team at Keto Essentials using the Craving Transference Theory I just shared with you. Plus, just like in Step 1… Each meal takes 15 minutes of cook time or less… There’s no counting macros or worrying about what you can or can’t eat… And each meal uses simple, affordable, and highly nutritious ingredients that taste great too. The 30 Day Keto Success Plan also comes with a simple 7 Step Guide for how to create your own customized Keto Meal Plans… Plus a simple checklist you can use at the grocery store to avoid hidden sugars and carbs in the foods you buy. And each recipe comes with simple, easy-to-follow steps that anyone can do (even if you’re terrible cook). Okay, So This Brings Us To Step 3 of The 1-2-3 Keto System: Thriving In Ketosis Forever Once you’ve completed the first two steps of The 1-2-3 Keto System… You’ll have been in Ketosis for over a month… There’s a good chance you’ll have already lost 15lbs…21lbs…or even more… And you’ll likely be experiencing increased energy, fewer food cravings, and a better mood too. This is exactly how it was for me… And I was so happy, I wanted nothing more than to keep my positive momentum going in months two, three, and beyond. I’m sure you’re going to be the same way. But while it’s going to feel like things are going awesome… I Need to Warn You: You’re Actually Entering the Keto Danger Zone! And what I mean is… While it’s easy to stay in Ketosis when you’re cooking every meal at home… As more and more time goes by… Real life is going to come knocking at your door… And you’re going to want to eat out with your friends and family… Or you’re going to need to travel somewhere for work… Or go on a vacation. You need to be ready to handle all of the real-life situations that you’re going to run into… So that they don’t hit you like a freight train… And derail all of the progress you’ve made. That’s why inside Step 3 of The 1-2-3 Keto System… Danielle and the team at Keto Essentials have created a powerful tool for you that’s called: Staying Keto On-the Go. -Cover Graphic- What makes Staying Keto On-The-Go so special? Inside, Danielle and the experts at Keto Essentials have combed through the menus at more than 100 of the most popular restaurants in the world… And identified Keto-Friendly options for all of them. For example, you’ll see get a list of Keto-friendly options for Applebee’s, McDonalds, TGI Friday’s, Chic-Fil-A, Red Lobster, Macaroni Grill, Yard House, Panda Express, and more than 90 additional restaurants… Plus the Keto Essentials team has even gone a step further… And created a quick “cheat sheet” that you can use to modify dozens of popular restaurant items… So that they’re keto-friendly. This cheat sheet is SUPER useful by the way… Because even if you frequently go to a restaurant that’s not included on the list… Or you live or travel somewhere with different restaurants… You’ll still know EXACTLY how to order a keto-friendly meal off the menu. Oh and on top of that… Inside Staying Keto On-The-Go… The team has also listed more than 50+ keto-friendly snacks you can eat while you’re on the run… Which means now, it doesn’t matter whether you’re at the movies, stadiums, convenience stores, or pretty much anywhere else where they sell food… You can still satisfy your cravings without falling out of keto! Now in addition to: The Foolproof Keto Quick Start Guide The 30 Day Keto Success Plan And Staying Keto On-The-Go… -Bundle Graphic- The 1-2-3 Keto System also comes with more than a dozen additional, powerful tools including: 5 Simple Ways To Tell If You’re In Ketosis – these are powerful but accurate DIY tests that you can do from anywhere, for free, without having to test your breath, blood or urine! 100 Delicious Bonus Keto Recipes That You Can Make In Under 15 Minutes – simply sub these into the 30 Day Keto Success plan, and you’ve got months of keto-friendly, hassle-free meals… Intermittent Fasting Demystified –Intermittent fasting (IF) is completely optional in The 1-2-3 Keto System. But because so many people enjoy IF, Keto Essentials created a special guide that covers 6 different intermittent fasting options and helps you figure out which one fits with your goals and lifestyle! Plus… The one easy rule that allows you to spot hidden sugars in foods – even if you don’t have access to the label. How to silence your hunger hormone and eliminate unhealthy, insatiable cravings FOR GOOD! 6 Proven Strategies for living the keto lifestyle even when no one else in your family is… And so much more! So now that you’ve gotten a peak behind the curtain… And found out exactly what’s inside The 1-2-3 Keto System by Keto Essentials… I’m confident you can see what makes this system so special and so unique. There are TONS of Keto Books, Guides, and Products out there… But none of them were specifically designed to make the transition into Ketosis so smooth and so easy… So that you start burning fat and losing weight on your very first day… While also avoiding those horrible carb and sugar withdraws that can make the keto diet feel like torture. No other Keto Guide, Book, Forum, or Group out there is even talking about Craving Transference Therapy… And they certainly haven’t designed an easy-to-follow 30 Day Meal Plan around this vital concept… Which is such a shame… Because it makes it so darn easy to stay in ketosis and keep dropping pounds month-after-month. I know from personal experience, but it’s not just me… The 1-2-3 Keto System has now worked for thousands of folks just like me and you… Helping them drop 20lbs, 40lbs, or even 60lbs of stubborn body fat… While reversing their insulin sensitivity and type 2 diabetes…lowering their bad cholesterol…dropping their high blood pressure…improving their thyroid and hormonal health…and so much more. -Testimonials?- This system just flat out works… It takes the Keto Diet that you’ve heard so much about… But then makes it easier and better… By making Keto simple to understand and easy to do… Instead of confusing and frustrating – which is how it can feel without The 1-2-3 Keto System. Just imagine that it’s 30 Days from today… And you’ve been losing pounds every single day… And now, not only are you several pounds lighter… But you’re also sleeping better throughout the night…feeling more energized throughout the day…and not suffering from terrible mood swings either. Picture what it will feel like 60 days from now…as your taking yet another bag of your “fat clothes” to the local thrift store… And you drop them off without even a second thought… Because that negative voice in your head, the one that always doubts you can really be the sexiest version of yourself, is finally gone. I’m telling you, it feels so good… There’s nothing better than hearing your doctor say that you’re no longer diabetic… Or going from a size 22 to a size 12 in a matter of a few short months… Or walking into some trendy store you’ve always been afraid to visit… And feeling utterly confident that you BELONG and that you can pick out and buy any single outfit you want. These are all things that are possible when you succeed on the Keto Diet… And that’s exactly what The 1-2-3 Keto System will help you to do. And considering all of this… You can probably understand why so many other health experts have recommended that Danielle and Keto Essentials charge $197 for access to The 1-2-3 Keto System. That might sound like a lot, but think about it… A year’s membership to the gym costs about $348… A year of personal training costs around $1,200 Programs like Jenny Craig cost an average of about $8,976 per year… Even Weight Watchers costs close to $350 annually. Every one of those things I just listed will take up a ton more of your time… And most of them won’t even get you the results you’re looking for… Especially Jenny Craig and Weight Watchers - because they both keep you addicted to fattening sugars and carbs the whole time. So all of those other options… They’re the “hard way”, or even the “impossible way”… And knowing what you know now… I can’t understand why you’d possibly even think about going one of those routes… Especially when using The 1-2-3 Keto System is so easy and automatic. So when you consider all of these things… $197 really does feel like a steal for The 1-2-3 Keto System… And a lot of people have actually told the Keto Essentials team that they should be charging a lot more. Yet here’s the thing… This Isn’t About Money. I’ve seen first-hand just how nasty an addiction to carbs and sugar can be… And how doing Keto the right way can help you break free from that addiction… So that you not only start burning fat on Day 1… But keep losing weight for the years to come as well. I truly believe that if my mom had known about something like The 1-2-3 Keto System… She’d still be here today… And I know that if me, Danielle, and the team at Keto Essentials get this program into the hands of as many folks as possible… We can save countless lives. That’s why right now on this website, you won’t be asked to pay $197 for The 1-2-3 Keto System… Or even $97, which is less than the cost of a month of personal training. And why instead, when you say yes to The 1-2-3 Keto System today… And you make the commitment to transform your health, and your life… The team at Keto Essentials has agreed to provide you with exclusive access to the complete 1-2-3 Keto System for just To claim this major discount, just click the button you see below this video right now! After you’ve hit the add to cart button, you’ll be taken to Keto Essentials secure checkout page. From there, just enter your basic order details… And the moment you’re finished… You’ll have INSTANT access to the entire 1-2-3 Keto System through the special “members only” area. From that “member’s only” area… Every single piece of The 1-2-3 Keto System is available in beautifully designed, digital format… So you can view every piece of the system on your smartphone, tablet, or computer… Plus you can also print out as many copies as you’d like too – and share The 1-2-3 Keto System with your family and friends. That means within just two minutes from now… You could already be beating your cravings and dropping 5-10lbs in your first week with The Failproof Keto Quick Start Guide… Then continuing to burn pound-after-pound as you eat foods you actually crave - thanks to The 30 Day, Keto Success Plan And feeling filled with confidence because you’re going to THRIVE in Ketosis anywhere you go, even if you eat out every single night for a week, thanks to the Staying Keto On-the-Go guide. No matter which part of The 1-2-3 Keto System you’re most looking forward to… It only makes sense for you to click the add to cart button and get started today. I should also tell you that for a limited time only… All orders of The 1-2-3 Keto System come with two special bonuses. Combined these bonuses are worth $94, but they’re yours today for free. The first bonus is called: The Keto-Safe Foods Cheat Sheet (Retail Price: $47) This cheat sheet gives you a comprehensive list of keto-friendly foods that you’ve got a greenlight to eat whenever you want! And the second bonus is called The Keto-Fail Foods (Retail Price: $47). Inside you’re given a full list of food items that are not keto-approved… And while the Keto Fail-Foods list isn’t nearly as large as the Keto-Friendly Foods list… It’s still a really nice resource to have, because it eliminates any mystery and confusion from about foods almost instantly. Both of these bonuses are only available for a limited time however… So click the button you see beneath this video right now… And get immediate access to The 1-2-3 Keto System + both bonuses… A combined retail value of $291… Now in addition to your two free bonuses today… You should also know that your investment in The 1-2-3 Keto System also comes with a 90 Day, 100% Money Back Guarantee… And here’s why: If you’re still on the fence about this, I totally get it… Because just like you… I’ve seen a LOT of mediocre Keto programs and guides online… And I know how frustrating and disappointing it feels to be let down. Here’s the thing though… I know without a shadow of a doubt that The 1-2-3 Keto System will be different from anything you’ve ever seen before. The 1-2-3 Keto System is so easy to follow… It makes it so easy to start burning fat on Day 1… It shows you exactly how to get into Ketosis rapidly, without suffering from cravings or withdraws… And it makes staying in ketosis for the long-run so effortless… That I’m positive you are going to LOVE this system. But if you feel differently than I do for any reason… Or if you don’t LOVE your experience with The 1-2-3 Keto System… Simply call or email Keto Essentials U.S.-based customer service team 24/7… And they’ll issue you a quick and friendly refund, with no questions asked. In other words – you’ve got nothing to risk here at all. You can get started with The 1-2-3 Keto System today… And feel comfortable knowing that you’ve got a full 3 Months to decide if you want to keep it or not. So why wait another minute, go ahead and jump right in... By clicking the button you see below right now, and completing your order. You’ve reached the end of this video, and it’s time to make a decision. The first option is to leave this page without trying The 1-2-3 Keto System. That’s absolutely your choice… But I want you answer this next question honestly: If you don’t take action today, what’s going to change? No matter whether you’ve never tried the Keto Diet before… Or you’re struggling to stay in Ketosis at this very moment… You’ve stuck with me this long because you know something is missing. You realize that no matter what weight loss programs and diets you’ve followed in the past… You simply haven’t gotten the results you were so deeply hoping for… And that the definition of insanity is making the same mistakes over-and-over again. Doesn’t it make sense to try something that’s simple but proven? Wouldn’t it be nice to have an easier and better way of experiencing the Keto Diet… Something that stops your carb and sugar cravings before they happen… That gets you burning fat in the next 24 hours… Then gives you every single tool you need to stay and THRIVE in Ketosis for the long run? If you find yourself nodding your head “yes”… Then it should be pretty clear what you need to do. So go ahead and make that smarter choice… And click the button you see below right now to get instant access to The 1-2-3 Keto System. You’ll be covered by that full 90 Day, 100% Money Back Guarantee… And in about 2 minutes from now… You’ll already be on the way to transforming your body and your life. Sincerely, Jen Goodwin [7 Second Pause] Hey are you still here? No problem, I know we just covered a LOT of information… So let me go ahead and answers some of the most frequent questions me, Danielle, and the team at Keto Essentials get asked… That way you can make your investment in The 1-2-3 Keto System in total confidence. Who is The 1-2-3 Keto System For? This is a unique system that works for folks of all experience levels. Beginners will love how everything is laid out in a simple, step-by-step system that shows you how to get into Ketosis FAST... While people of all experience levels will love that the 30 Day Meal plan and bonus recipes make it easy to eat keto every day without having to count macros or feel confused… Plus we’ve been getting really great feedback from beginners and experts alike on the Staying Keto On-the-Go piece of our system… Because folks love that they can eat Keto-friendly meals anytime and from anywhere in the world! Will The 1-2-3 Keto System work with my crazy schedule? Absolutely! Every recipe inside The 1-2-3 Keto System can be prepared in 15 minutes or less. Plus, we’ve also included a whole section filled with keto-friendly meals you can eat when dining out, along with keto-friendly snacks that you can find at the movies, conveniences stores, or anywhere else in the world that you are! What if I’m allergic to any of the foods? Don’t worry. You’re given so many different options for breakfast, dinner, lunch, dessert, and snacks that switching out meals is as easy-as-can be! What if I have a health condition? Can I still do The 1-2-3 Keto System? In most cases yes. However, it’s always a good idea to consult a healthcare provider before starting a keto program. The 1-2-3 Keto System is not recommended for type 1 diabetics, kidney disease sufferers, or pregnant or breastfeeding women. Is this a monthly charge? There are no monthly charges. Customers get instant access to the complete The 1-2-3 Keto System program for a single one-time payment of just $47. And remember, your investment is risk-free and fully protected by a rock-solid 90-day money back guarantee. What are the terms of that 90 Day Guarantee again? You’re investment in The 1-2-3 Keto System is covered by a 90 Day, 100% Money Back Guarantee. This means you have a full three-months to try out this system for yourself. The team at Keto Essentials is confident that you’ll LOVE your experience with this system, but if you’re not satisfied for any reason, simply call or email our U.S. Based Customer Service team 24/7 and they will promptly issue a full refund! Okay I’m Excited to Get Started, What Now? It’s easy! Just click the button below and complete your order. Then once you’re finished, you’ll get full access to The 1-2-3 Keto System. Every piece of the system is provided to you in a beautifully designed, digital format that can be viewed on any tablet, computer, or smartphone. Additionally, you can also print everything out and share the cheat-sheets, recipes, and meal plans with your family and friends! [1] https://www.ncbi.nlm.nih.gov/pubmed/15148063/ [2] https://www.ncbi.nlm.nih.gov/pubmed/9417152/ [3] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2716748/ [4] https://www.ncbi.nlm.nih.gov/pubmed/19099589/ Maybe the test here? Could cut the next part Test $24, $27, and $37 as well Test $24, $27, and $37 as well