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Keto Sales Letter Time Log Sunday, March, 10th Edits: 8:30 am to 11:10 am Video: 5.1 Keto VSL Edit Notes: The original draft was 12k+ words. I liked it but felt like it was too long so I edited it. The final draft ended up being about 9,700 words not including FAQs. Still long, but I think it’ll do well. Total Time Spent On Edits: 2 Hours and 40 Minutes Total Time For Final Draft: 17 Hours and 56 Minutes I Was Addicted to Carbs… Now I’ve Lost 64lbs and Look 20 Years Younger (How I Broke My Addiction With The Keto Diet) My name is Jennifer Goodwin, and the story I’m about to share with you is incredibly painful and personal. In fact, just last year, I would never have been able to talk about this with you… Because as recently as last July, I qualified as “medically obese” according to my doctor… I had more than 50lbs I needed to lose… And my medical charts painted a scary picture… A picture of a 53 year old woman with type 2 diabetes, high cholesterol, high blood pressure and less than 10 years to live… A woman whose thyroid was completely out of whack… Someone who was angry a lot of the time…who suffered from mood swings…who didn’t get much sleep… And if we’re being completely honest – a person who was deeply depressed too. I know – it’s not a very pretty picture is it? Yet the reason I’m here sharing it with you… Is because in the last six months, my life has done a complete turnaround. In fact, since I hit rock bottom during my Mom’s Funeral last year… I’ve lost 64lbs and counting… My medical charts are so clean that my doctor jokes he must be seeing my “skinny twin sister”… And for the first time since the 1990s… I’m in LOVE with myself on both the inside and the outside. Just last week, I dropped off four large bags at Goodwill… Bags that were filled with my “fat clothes”… Including all of the oversized jeans, XXL blouses, baggy sweatshirts, and even lingerie… That I know I’ll never wear again. Now even though I’ll admit that it does feel so good to be telling you all of this… The reason I made this video was not to brag… Instead… It’s because in the next few minutes… I’m want to show you EXACTLY how I was able to finally lose such a large amount of weight… Plus how I was able to KEEP the weight off almost effortlessly… Without being sideswiped by gnawing food cravings… Without hitting plateaus and stalls… And without falling victim to emotional eating when things weren’t going my way. I’m also going to be sharing a foolproof system that will let you start burning fat TODAY… So you can lose 15lbs or more in the very next month… And reach your ideal body weight in much less time than you probably thought possible. Of course you’re probably wondering, so I’ll go ahead and tell you right now… The secret to all of my weight loss wasn’t some pricey new supplement or exhausting exercise routine… Instead, the reason I was able to lose 17lbs in 30 days… And another 47lbs in the months that followed… Is all thanks to the Keto Diet… And specifically… A very unique version of the Keto Diet… Something that was developed by one of the U.S.’s top nutritionists (she’s based in Florida and you’re going to meet her inside this video)… And that’s designed to increase your chances of success with the Keto Diet by up to 92%... While eliminating all of the confusion, frustration, and physical discomfort that “going Keto” can cause so many people. What makes this version of the Keto Diet so unique… Is that it harnesses the power of something called “Craving Transference Theory”… And when you follow this special Keto System step-by-step (which I’ll be showing you how to do today)… You’ll find that it’s possible to DESTROY your junk food cravings almost immediately… So that you can start enjoying all of the benefits of a high fat, low carb Keto Diet… Including the rapid weight loss…the better energy…the increased sharpness…and the awesome nights of sleep… Without suffering from the Keto Flu… Or being tormented with cravings for sweets and unhealthy snacks… Or feeling a single pang of hunger. Now if all of this is sounding exciting but hard to believe… Let me just say that I truly do understand. I’ve tried and failed on every diet imaginable over the last two decades… And I know that while you would LOVE to find a real, easy, and long-term solution for losing weight… You’re also scared to get your hopes up. Heck maybe you don’t even know if you have it in you to succeed… And it’s okay if you feel that way…because we’ve all had those thoughts and self-doubts. Here’s the thing though… As you’re going to discover during this video… The reason you’ve failed on every diet you’ve tried in the past is NOT because you’re weak… But because the food industry, and even many doctors, have been keeping you addicted to foods that make you fat… And while I know it might sound conspiratorial to say this … In a few moments from now I’m going to give you a 5 Question Test that was created by Kelly Brownell at Yale’s Rudd Center for Food Policy and Obesity… Something you can do at home, as you’re watching this video… And that scientists and doctors agree can accurately answer whether your food cravings are keeping you from losing weight. One of the five questions is: “Do you ever feel sluggish or fatigued from overeating?” And if the answer is “yes,” then it’s vital you keep watching... So you can answer the other 4 questions in the test too. Now we’ve got a lot to get through and we don’t have all day to do it… So let’s me go ahead and get started right now… By sharing the story of how the tragic death of my mother… Ultimately helped me go from obese and on death’s door… To fit, healthy, and in love with my reflection in the mirror… Plus how you can do the exact same thing starting in less than 24 hours from now. So like I said, my name is Jennifer Goodwin. I’m 53 years old and live in South Texas… And when it comes to my weight – my story is pretty similar to a lot of other women I know. I was a little chubby in middle school and high school… In my early 20s I didn’t eat a whole lot and was at my skinniest… After my oldest was born, I got heavier but was able to shake most of the pregnancy weight… With each child that followed though (I have four wonderful children total), it became harder to lose all of the weight… By my early 30s I had noticeable baggage around stomach, my butt, my hips, and all those places where fat loves to gather… And by my late 30s and early 40s, that fat was starting to really pile up…and even making its way to weird places like the middle of my back, my feet, and my hands… Which is when I started to be depressed about my body… And it was around this time that I found out I was prediabetic with high blood pressure, poor sleep, and even hormonal problems. Now like pretty much any woman (and a lot of men too)… Over the course of my life I’ve tried a TON of diets… From low fat in the 80s… To the Atkins diet in the 90s… Plus different programs like Jenny Craig, Weight Watchers – all those usual suspects. And what I found (and I’m sure you can relate to this next part)… Is that all those different diets all played out exactly the same way: I’d start off really motivated, I’d lose some weight, I’d be feeling good about myself, I’d start dreaming about a life where I was happy and healthy… But then at some point – whether it was a few weeks or a few months into whatever diet I was following… It would all come crashing down. I’d end up going on vacation and cheating on my diet – at the buffet on a Cruise, or at a pie shop in Key West… …or I’d find that the diet was making me so hungry and irritable that I became a horrible YOU-KNOW-WHAT… And before I knew it… The diet was over and the weight was pouring back on. So this was the story of my life for decades and decades… And by the time I hit 50 I’d more or less grown to accept that I wasn’t going to ever be skinny again. Sure I’d still “try” diets out… But in my heart I didn’t really believe I’d be able to lose much weight, or keep it off. After the sudden death of my mother however, all of that changed. She died of a heart attack, which the coroners said was at least partially caused by her weight… And the shock and grief of losing my mom… It triggered something in me… Something self-destructive and awful… That nearly led me to follow my mom into the grave. It’s a little hard to talk about this next part, but I’m going to try… Because even though what I’m about to share with you is pretty ugly… It’s also what ultimately led to the Keto Discovery I mentioned at the beginning of this video… A discovery that made the Keto Diet so easy that I was able to lose 17lbs in a month, and 64 lbs in less than 6 months… And that’s now worked for thousands of men and women all across the world… Which is why I’m so confident it will work for you too. So what happened? Well it was day of my mom’s funeral… And I was having a hard time and feeling very emotional. Of course I knew that would be the case… But what I hadn’t anticipated… Was seeing all of these people from the distant past… Family friends, relatives, and other folks I hadn’t seen in decades. At first I was glad to see them. But as the day continued on… I couldn’t help but notice how often all of these folks were making comments about my weight! It was so unexpected…I don’t know if they were nervous and trying to lighten the mood or what… But time and time again I heard things like: “well you’re certainly eating well, aren’t you?” Or “the last time I saw you, you were skinny as a twig, but look at you now!”… And what was even worse was when my Aunt Carol decided it was okay to use my mom’s death as a warning to me. She pulled me aside at the funeral and she told me: “Jen, don’t take this the wrong way, but your mom was a big woman who struggled with her weight. You’re getting awfully big too and that scares me because I love you. I hope you’ll consider trying a diet sweetheart.” It was so inappropriate, I was there to mourn my mother… And while I smiled and nodded and pretended I was listening… Inside I was dying… I wanted to shut down entirely…or scream at everyone…or run away… I had been trying diets all of my life… Did they not think I KNEW that I was overweight… That I wasn’t already unhappy with how my reflection looked in the mirror? It should have been a day to celebrate my mother’s life… But for me, it ended up being a day where I couldn’t get out of my own head… And when we gathered at my house after the funeral for refreshments… I was hardly talking. And then there was the chocolate cake… My cousin Derek had brought it from my mom’s favorite bakery… And it was this huge, beautiful creation covered with fudge swirls and chocolate dipped strawberries. It looked so good, but of course I knew I couldn’t let my family see me eating it…not after what they’d said… So I just pretended I wasn’t hungry… And did my best to keep busy and not think too much about it. That night though, after everyone had left my home and I was alone… I was lying in bed, the tears streaming down both my cheeks… And all I could think about was how good that cake had looked. Nearly half of it was still downstairs in the refrigerator… And even though I told myself I should just go to sleep… That I didn’t need it, that I’d be fine without it… My stomach starting gnawing…my mouth started salivating…I just HAD to have a piece of it. And so I crept back downstairs like a guilty thief in the night… I opened the fridge… And I told myself I’d just have the tiniest slice. But the moment that chocolatey goodness hit my mouth, it was like my brain fired to life… I got this rush of pleasure that’s almost impossible to describe… It was soooo good and it was exactly what I needed to feel better. Over the course of the next hour, I ate every single piece of that cake… I even got some Breyers Vanilla Ice Cream out of the fridge and started eating a scoop with every slice… I just couldn’t help myself. By the time I was finished, I felt disgusting, like I was going to throw up… Yet in this sick way, I also felt happier too… Or at least, I wasn’t thinking about my mom’s death or my relatives’ mean comments anymore. When I woke up the next morning though… I had a terrible headache and my stomach was in knots… I felt so guilty… But even though I knew what I was doing was self-destructive… I also felt so sad, so emotional… That all I wanted to do was start eating more sweets, more junk food, more of the stuff I knew I shouldn’t… Until I could once again feel NUMB to the pain that was inside of me. So that’s exactly what I did… And over the next month, the only way I can describe my behavior… Is that I went on a bender. I stayed at home, with the blinds shut, not answering calls or texts… And I ate, ate, and then ate some more. Cakes, cookies, pies, gummy bears, ice cream, chips, pizza, Coca Cola… It’s like I was trying to eat myself into oblivion…I just couldn’t stop. Now things could have kept going on this way… If it wasn’t for the fact that about a month after my mom’s funeral… I got a horrible UTI. I won’t go into details because I don’t want to be gross… But let’s just say, it required a trip to the doctor’s office to get checked and for medication. Now my OBGYN couldn’t see me so I went to my general practitioner… And at first, when he said he wanted to draw my blood and run some other tests on me… I just figured it was related to the urinary tract infection I had. After about an hour of waiting though…I started wondering what the heck was going on… And when I asked the doctor, his response took me completely off guard… “Jen, I’m worried about your health,” he said. “I’ve known you for what, 30+ years now? I’ve never seen you looking less healthy… And it’s important we run some blood tests so we can figure out exactly where we’re at with things.” Well if I’m being honest, when he said all of this I got really mad… ‘I came in here for a UTI, so why was he trying to turn this into something bigger than that,’ I thought. But while I felt steaming mad…I also knew that he was probably right… And so three days later, even though I really didn’t want to… I drove back to the doctor’s office to discuss the results. Now as you’re probably suspecting, the news was not good… In fact, it was dire. My bloodwork showed that I had very high blood sugar and qualified as a Type 2 Diabetic… My bad cholesterol was nearly 80 points too high… My blood pressure was so high I had Stage 2 Hypertension… And the blood tests showed that my thyroid was completely dysfunctional, meaning I’d need to get on some kind of medication for that as well. As my doctor read through everything with me, he kept a pretty even face… But once he’d finished, he turned and looked me dead in the eyes… And I’ll never forget what he said: “Jen, when I read this chart, I see a woman who has less than 10 years to live. I’m not trying to scare you. I’m just being straight with you. Your health is going downhill fast, and if you don’t do something drastic, it’s going to be bad. Trips to the hospital, tons of medications, a lot of money spent on health insurance and prescriptions. Now I can give you the normal talk about diet and exercise Jen, if that’s what you want. But if I’m being brutally honest…I think it goes beyond that. Based on what you’ve told me – you’re describing the behavior of an addict. And I’m not saying that as a joke – I mean I think you’re really addicted to sugar and junk food. So if I were you, I’d start there. I’d look into sugar addiction more, and see if you can’t find some strategies that will help you break free.” Well I didn’t really know how to respond to my doctor, so I just told him that I’d do some research and left his office. It was a weird conversation because I did NOT think of myself as an addict… People are addicted to drugs sure…maybe some morbidly obese people are addicted to food… But not me – I’d had a bad month after my mom died, but that wasn’t an addiction was it? Still, I couldn’t get what my doctor had said out of my mind… So I started doing some research on sugar addiction on the Internet… And I was blown away by what I found. The first thing I saw was a 5 Question Test developed by Kelly Brownell of Yale… And that can help you determine if you’re a food addict. I’ll share the questions with you right now… And please answer them honestly…because this is important: Do you consume certain foods even if you are not hungry because of cravings? Do you worry about cutting down on certain foods? Do you feel sluggish or fatigued after overeating? Do you have health or social problems (affecting school, work, and relationships) because of food issues, yet you keep eating the way you do despite negative consequences? Do you need more and more of the foods you crave to experience any pleasure or reduce negative emotions? So how’d you do? For me personally, I was astonished to find that I answered yes to every single one of the questions… But according to Kelly Brownell, even if you just answer one or two correctly, it can mean your addicted to sugar and other junk food. So this was a real eye-opener for me… And the more I researched… The more I realized that it’s pretty much universally accepted by health experts that food and sugar addiction is a real thing. Harvard University talks about it a lot… So does the Cleveland Clinic… And Psychology Today. What really drove home the reality of sugar addiction for me though… Was a study I saw done by David Ludwig and his colleagues at Harvard University. In this study, the Harvard Researchers took 12 overweight people and gave them a low sugar milkshake… Then a high sugar milkshake four days later. After each milkshake the Harvard Scientists did a brain scan… And they found that while the low-sugar milkshake didn’t show anything unusual… When the study participants drank the high-sugar milkshake… The part of the brain responsible for addiction (called the nucleus accumbens)… Lit up like a Christmas tree. Just check out this image… The brain scan on the left shows what people’s brains looked like after a high-sugar milkshake… While the one on the right shows what their brains looked like when they had the low-sugar milkshake. Isn’t that crazy? Normally you only see the brain look like this when they do scans of cocaine addicts, heroin addicts, or alcoholics… But in this case it was happening just because of sugar! And if that weren’t disturbing enough… The Harvard scientists also found that within four hours of drinking the high-sugar milkshake… Every one of the participants in the study was hungry and craving more sugar! This study surprised me because, while I’d heard that sugar was addictive before… I didn’t realize that it was actually addictive in the same way that cocaine and other drugs could be… The more I researched though, the more evidence I found that this was the case… Including studies from… Nora Volkow at the National Instute of Drug Abuse… Eric Stice, a neuroscientist at the Oregon Research Institute… And Dr. Mark Hyman – who found that sugar is 8x more addictive than cocaine. Now I could go on-and-on sharing research… But instead…why don’t we just do a little experiment that proves sugar addiction is very real. This is something I want YOU to actively participate in too… So get ready. Okay here it goes… Take a look at the following picture: These are French green beans… And I want to know how they make you feel? Maybe you’re thinking “oh yeah, those don’t look bad”… Or maybe you feel guilty because you don’t eat enough vegetables. The point is, you probably don’t get too excited by this picture right?. Now I want you to look at this next picture… Really look at it. How does it make you feel? Here’s how a lot of people I’ve talked to describe their response to this picture: “My mouth starts to water…. There is noticeably more saliva. I also start shaking my leg and my eyes start moving faster and darting around. I begin to imagine taking a giant glob of these gummy bears, and stuffing them in my mouth. The sweetness, the fruitiness, the chewy goodness… It gets me physically excited talking to you about it.” Now maybe you don’t love gummy candies. So let’s look at this slice of cake… Or these to-die-for-cookies… What’s your reaction here? If you’re like most folks… You have a totally different reaction to the photos of sweets then to the green beans, right? Now I know you’re wondering… And the answer is NO, I’m not trying to torture you, or make you hungry… I’m trying to make a point… Which is that sugar is incredibly addictive. But it also makes you fat too. This probably doesn’t surprise you to hear… But let me quickly explain WHY sugar makes you fat… And this is super important – because it’s going to tie into the Keto breakthrough I’ll be sharing in just a few moments. You see… According to Dr. Juan Gallegos of the University of Utah… When sugar enters your bloodstream… Your body releases a hormone called insulin. Insulin’s job is to send sugar to your liver, muscle tissue, and other cells… So that it can be used as energy. The problem is, when you eat more sugar than your body needs… It your body must store that sugar somewhere, so it can be “saved for later”… And guess where it gets stored? Your fat cells! The more sugar you eat, the more fat is created… And this fat is formed in all the places you’d expect, like your butt, your thighs, your hips… Plus some of the fat also collects in places like your liver – which is why there’s such a thing as fatty liver disease. Okay so at this point, you might be thinking: “Sure I get that sugar is addictive. But I don’t eat too much sugar, and I still struggle with my weight – so my problem is something else!” I get what you’re saying… But here’s the thing… Carbohydrates and Sugars are one and the same thing. Did you realize that? I always thought of Carbs and Sugars as being separate… But according to Harvard University… Carbs are, by definition, sugar. There are simple carbs, which are made up of simple sugars… And then there are complex carbs, which are made up of a variety of sugars. But no matter if we’re talking about simple carbs or complex carbs… Once you eat those carbs… Your body goes to work breaking them back down to simple sugars… And then guess what happens… Your pancreas produces insulin… The insulin sends some of the sugar to your cells… But because there’s so much sugar in there from the carbs you just ate… Your body is forced to store most of the sugar as fat! So think about what this means: You already know that sugar is addictive and makes you fat… And now you realize that carbohydrates are made up of sugar… So it’s easy to understand why carbs are addictive and make you fat too! This is why Low Carb Diets… Including the Keto Diet, which we’re going to talk about in a moment… Have become so popular over the years – they’re all about eliminating carbs and sugars that cause cravings and keep you overweight! Plus, once you understand just how addictive carbs and sugars are… It also starts to make sense why no diet has ever worked for you in the past. I mean think about it… Low Fat Diets are always high in carbohydrates…which means they tell you to eat more foods that cause hunger cravings and make you fat. The Atkins Diet DOES work at the beginning when it’s very low carb… But then the diet tells you to start reintroducing carbs back into your diet until you start gaining weight again… Which is like telling a former heroin addict to start doing a little heroin at a time, then stop once they get addicted again. And now you can understand why Restricting Calories is never going to work… Because the problem is not the calories you eat – it’s how much of your diet is carbohydrates and sugars. So considering that all of those diets don’t work… The question becomes… “Is there an option out there that will help me break free from my carb and sugar addiction…. So that I can kill my cravings, reclaim my health, and finally lose all my extra weight for good?” That’s the question I was asking myself as well… And it did seem like there was a pretty obvious choice… Which was The Keto Diet. Now you’re probably familiar with the Keto Diet already… You’ve seen how many celebrities swear by it… And you know that it’s helped millions of everyday folks lose “impossible” amounts of weight in a very short amount of time. The secret to why the Keto Diet is so effective… Is that when you go Keto… You’re switching your body’s energy source from carbohydrates… Which your body breaks down into addictive sugars that leave you feeling hungry, tired, and irritable… To healthy fats… Which are broken down into something called ketones – a clean energy source that leaves you feeling full, energized, and clear-headed. The difference between sugars and ketones is like the difference between snorting cocaine or sipping green tea… Sure, both will give you some immediate energy… But the cocaine will leave you craving more, making you feel angry if you don’t get another fix, disrupting your sleep, and causing long-term damage to your body… While the green tea will give you a nice little boost of energy, focus, and calm – without leading to more cravings. No one would say that cocaine is healthier than green tea… So it’s kind of crazy that some mainstream doctors still try and promote a low fat diet over a keto diet… Especially when Keto has been scientifically proven to have so many health benefits. One major study of 120 overweight adults found that after 6 weeks on the Keto Diet… The average weight loss was 20.7 lbs[i]… Another major study found that over 8 weeks, obese patients lost an average of 33lbs on The Keto Diet[ii]… And in yet another study, this one including 83 obese patients (39 men and 44 women)… It was reported that: “The present study shows the beneficial effects of a long-term ketogenic diet. It significantly reduced the body weight and body mass index of the patients.”[iii] Then there’s what Keto does for type 2 diabetes... A randomized study published in the journal Nutrition and Metabolism enrolled 84 obese adults with type 2 diabetes… And put half of them on a low carb, Keto Diet… And the other half on a low calorie diet that wasn’t low carb. At the end of the study the keto group had 3x lower A1c… They also lost significantly more weight than the low calorie group (9lbs more on average)… And saw a significant improvement in good cholesterol, while the non-keto group saw zero improvement. Plus diabetes medications were reduced or eliminated in 95.2% of the Keto Group (but not the low fat group).[iv] Now I could keep sharing amazing studies about Keto with you for hours… But suffice to say… The Keto Diet has been shown to improve virtually every aspect of human health, and to help with: Rapid weight loss and burning of fat. Lowering “bad cholesterol”… Lowering blood pressure… Improving sleep… Improving thyroid and hormonal health Reversing insulin resistance… Reversing unhealthy inflammation… Significantly improving heart health… And so much more It’s pretty remarkable… And as I poured through all of the research about the Keto Diet… It all made so much sense why it worked… Because again – it’s proven that carbs and sugars are addictive and make you fat… While it’s also proven that eating healthy fats and less carbs make you burn fat and feel more energized. So I was really excited to start trying the Keto Diet for myself… It was the first time in years that I really let myself believe that maybe I could lose weight for the long-term… I was motivated, I was ready to rock… And then… I was so very disappointed. You see, when I first started the Keto Diet it seemed to be going great… I actually did lose 6lbs in my first 9 days… And mentally I felt really good, because I kept seeing the numbers on my scale go down. What I quickly found out though… Was that the traditional Keto Diet has some really big problems too. For one thing, it’s very confusing… You’re told to eat about 65% Fat, 15% Carbs, and 20% Proteins… Yet actually keeping track of all of this is exhausting… You basically need to journal everything you eat and do math all the time. Plus as I found out, a lot of foods I thought were safe turned out to be filled with hidden sugars and carbs… Like tomato sauce, yogurt, salad dressing, canned soup, fruit smoothies, even coleslaw… Which meant I was having constant anxiety every time I ate. Then, even though I thought I was doing everything right… The scale stopped going down… I hit a plateau for weeks that I just couldn’t breakthrough… And I was feeling bloated all the time, and terribly constipated. Then there were the cravings… Way too often I found myself crying like an alcoholic – because I was missing sweets, breads and sugars… I would have KILLED for just one piece of cake… And I started getting moody and angry again…to the point where people commented that I was really unpleasant to be around. I needed help in a bad way… So I started visiting the most popular Keto Forums looking for answers… And while most of the advice I found wasn’t all that useful… There was one thread that did catch my eye. It was all about a nutritionist out of Florida named Danielle Moore… -Headshot- And people were talking about how Danielle had created a special, modified version of the Keto Diet… One that takes into account our carb and sugar addictions… Then gives you a simple, easy-to-follow road map… So that you can quickly transition into the Keto Diet, and start burning fat in just a few short days… WITHOUT suffering from cravings, hunger pangs, or sugar withdraw. I can honestly tell you that once I started using the modified Keto System Danielle created… It was like my whole world changed… Not only did I lose 17lbs in my first 30 days… But I didn’t suffer from a single craving, or feel moody, or tired, or low energy at all… Which was an absolute first. What was even better than the immediate weight loss though… Was that because it was so easy to continue following this special version of the Keto Diet… I kept losing more weight every month… In fact, I’m down 64 lbs and I still haven’t stopped losing weight… Plus what I think is the most impressive part… Is that for the first time in my life I can be around sweets – ice cream, brownies, chocolate covered raisins – whatever it is… Yet I have literally ZERO desire to eat them. I’m telling you, my body is now so in love with eating delicious, savory, high-fat meals… That the idea of eating sugar and high carb foods is pretty much the same as eating cardboard– I’m not interested at all. And of course, I’m not the only one… I’ve now spoken with thousands of women who have used this Keto System from Danielle… And time-and-time again I hear how they’ve lost 14 lbs in three weeks…33 lbs in two months… Just countless success stories of people who are now wearing clothes they first bought in the 1990s… Or who are enjoying the little things, like being able to sit comfortably in an airplane seat, or at the booth of a restaurant, or to go on amusement park rides with their kids. It’s all just so inspiring… And right now, I want to invite you to join me, and the thousands of folks just like me… Who used Danielle’s simple but brilliant system… To get into fat-burning ketosis fast, to stay in fat-burning ketosis for the long-run, and to love every minute as they did it. It’s Called… The 1-2-3 Keto System by Danielle Moore and Keto Essentials. -Bundle Graphic- And I’ll go ahead and explain exactly how it works right now… So you can see for yourself just how revolutionary it is. Now as the name would suggest… The 1-2-3 Keto System is broken up into three steps, which are: Step 1: Entering Ketosis Fast Step 2: Staying In Ketosis Long-Term Step 3: Thriving In Ketosis Forever And each step serves a very distinctive but important purpose. The First Part Is… Step 1: Entering Ketosis Fast Step 1 of The 1-2-3 Keto System lasts for seven days… And the goal is to quickly get you into a state of fat-burning Ketosis… While AVOIDING sugar and carb withdraw. This part is key… Because what Danielle Moore and other nutritionists have found… Is that one of the main reasons so many people fail on the Keto Diet… Is that they try to cut out too many carbs and sugars too fast… Which puts their bodies into shock – much in the same way that an alcoholic goes into shock if they quit cold turkey. Remember: Dr. Mark Hyman and Harvard University both estimate that 70% of the population is addicted to carbs and sugars… And you’ve taken that test from Kelly Brownell from Yale now, which likely showed that you’re addicted too. So rather than plunge you into shock… Step 1 of The 1-2-3 Keto System helps you smoothly transition into the Keto Diet… By providing you with a specially designed, 7 Day Meal Plan called… The Failproof Keto Quick Start Guide - Graphic Cover- With each day of The Failproof Keto Quick Start Guide… You’ll eat slightly less carbohydrates, and slightly more fat and proteins. It looks like this: Day 1: 60 grams of carbohydrates Day 2: 50 grams of carbohydrates Day 3: 45 grams of carbohydrates Day 4: 40 grams of carbohydrates Day 5: 35 grams of carbohydrates Day 6: 25 grams of carbohydrates Day 7: 20 grams of carbohydrates See how the amount of carbs slowly gets smaller and smaller… This is done very strategically, so that you’re getting closer and closer to Ketosis each and every day. Now I want to make something very clear… Studies have shown that you can enter a state of Ketosis even at 50 grams of carbohydrates… And even if you don’t go into Ketosis in the first two or three days of Step 1… I can promise you that by following The Failproof Keto Quick Start Guide… You’re still going to start losing a TON of weight really fast – even in the first 24 hours. Think about it – right now, you’re probably eating well over 100 grams of carbohydrates a day…possibly even over 150 grams… So when you cut that number by half, or even two-thirds… It means there’s way less sugar in your blood stream… And since your body doesn’t have as much sugar to use as energy… It will start getting energy from your fat stores… Which means you start burning fat right away! Pretty cool right? And I should also say that if you’re worried that The Failproof Keto Quick Start Guide is going to require you to count your carbs and other “macros” I’ve got good news for you. Each day of week 1 comes already mapped out for you… You get 21 delicious meals that you can make in less than 15 minutes of cook time… 7 Breakfasts, 7 Lunches, and 7 Dinners… Plus there are 14 Snacks and 7 different desserts included too. I love that Danielle and Keto Essentials did this… Because it makes each day a no brainer… And in case you’re wondering if you’ll enjoy eating the meals listed in The Fail-proof Keto Quick Start Guide… Just take a look at some of these yummy options: Example Breakfast Options: Raspberry Pancakes Spicy Cheddar Muffins Peanut Butter and Jelly Rolls Example Lunch Options: Hawaiian Pulled Pork Chipotle Enchilada Stew Avocado Chicken Salad Example Dinner Options: Caramelized Onion Pot Roast Cheesy Garlic Spaghetti Nectarine Grilled Steak It’s enough to make your mouth water, right? Now this brings us to Step 2 of The 1-2-3 Keto System: Staying in Ketosis Long-Term. By the time you finish the first step of The 1-2-3 Keto System… You’ll almost certainly have entered ketosis. Remember, a state of Ketosis is one where your body is using fat for energy, instead of carbohydrates… And not only do you start losing a lot of stubborn body fat during this phase… You’ll also notice your blood sugar levels normalizing, your cholesterol improving, that your energy and sleep are better, and a lot of other really cool stuff. Of course, that’s all provided you stay in Ketosis… And Step 2 of The 1-2-3 Keto System is designed to ensure that’s exactly what happens. Here’s how… Step 2 goes from Day 7 to Day 37 of your Keto Journey… And during this four-week period, you get something called: The 30 Day, Keto Success Plan -Graphic Image- The 30 Day Keto Success Plan gives you a full month of Keto-friendly meals, all mapped out for you… But what makes it so special… Is that it was designed using something called “Craving Transference Theory.” It sounds fancy… But it’s actually pretty simple… Craving Transference Theory is the idea that the best thing to do when you’re craving something bad… Is to replace it with something good… But that this only works when the “good” thing is something you actually want… That way, making a good decision becomes easy and feels like a reward. Pretty simple right... And let me show you exactly how it works in practice. Remember earlier when we looked at a picture of French Green Beans followed by pictures of sweets? In that case, your brain automatically picked the sweets, not the vegetable right? Well we’re going to do the same exercise again right now… But this time, we’re going to switch the “health” food… And you’re going to be shocked by what happens. Take a look at this brownie Looks pretty good right? It’s fine, you can totally admit it! But now… Go ahead and take a look at these next few items… No Bake Chocolate Cheesecake Delicious Chocolate Coconut Bars “Sex In A Pan” Pie Alright now freeze for just a second… What are you thinking about? If you’re like 98% of people… Your brain and stomach had the same reaction to all four pictures… But what’s so cool is that while the brownie obviously isn’t Keto Friendly… Those three other desserts are! That’s the power of Craving Transference Theory… It basically tricks your brain into thinking you’re being “naughty”… Even though you’re still actually being “nice” by avoiding sugars and carbs. Now this doesn’t just work for desserts… Check out this picture of a slice of pizza… Then look at the following… Philly Cheesesteak Wraps… Blackened Shrimp With Fresh Guacamole… Easy Swedish Meatballs in a Savory Sauce… Well same thing again here: The pizza’s not keto friendly, but the other three dishes are… Yet you had the same reaction to all of them. Now I’m sure you’re starting to see what this means right? You absolutely can kick your carb and sugar cravings… And STAY in fat burning ketosis for the long run… WITHOUT falling off the wagon. In fact, it’s going to be easy… You’re simply going to eat the delicious meals that are included in The 30 Day Keto Success Plan… And your brain won’t even know the difference between your new way of eating and your old… Yet your body will feel so much better… And you’ll be dropping so much weight so fast… That you’ll be falling in love with yourself all over again. So here are the specifics on exactly what you get with The 30 Day Keto Success Plan… Each day includes Breakfast, Lunch, Dinner, two yummy snacks and dessert… And each of these menu items was hand-selected by Danielle and the team at Keto Essentials using the Craving Transference Theory I just shared with you. Plus, just like in Step 1… Each meal takes 15 minutes of cook time or less… There’s no counting macros or worrying about what you can or can’t eat… And each meal uses simple, affordable, and highly nutritious ingredients that taste great too. The 30 Day Keto Success Plan also comes with a simple 7 Step Guide for how to create your own customized Keto Meal Plans… Plus a simple checklist you can use at the grocery store to avoid hidden sugars and carbs in the foods you buy. And each recipe comes with simple, easy-to-follow steps that anyone can do (even if you’re terrible cook). Okay, So This Brings Us To Step 3 of The 1-2-3 Keto System: Thriving In Ketosis Forever Once you’ve completed the first two steps of The 1-2-3 Keto System… You’ll have been in Ketosis for over a month… There’s a good chance you’ll have already lost 15lbs…21lbs…or even more… And you’ll likely be experiencing increased energy, fewer food cravings, and a better mood too. This is exactly how it was for me… And I was so happy, I wanted nothing more than to keep my positive momentum going in months two, three, and beyond. I’m sure you’re going to be the same way. But while it’s going to feel like things are going awesome… I Need to Warn You: You’re Actually Entering the Keto Danger Zone! And what I mean is… While it’s easy to stay in Ketosis when you’re cooking every meal at home… As more and more time goes by… Real life is going to come knocking at your door… And you’re going to want to eat out with your friends and family… Or you’re going to need to travel somewhere for work… Or go on a vacation. You need to be ready to handle all of the real-life situations that you’re going to run into… So that they don’t hit you like a freight train… And derail all of the progress you’ve made. That’s why inside Step 3 of The 1-2-3 Keto System… Danielle and the team at Keto Essentials have created a powerful tool for you that’s called: Staying Keto On-the Go. -Cover Graphic- What makes Staying Keto On-The-Go so special? Inside, Danielle and the experts at Keto Essentials have combed through the menus at more than 100 of the most popular restaurants in the world… And identified Keto-Friendly options for all of them. For example, you’ll see get a list of Keto-friendly options for Applebee’s, McDonalds, TGI Friday’s, Chic-Fil-A, Red Lobster, Macaroni Grill, Yard House, Panda Express, and more than 90 additional restaurants… Plus the Keto Essentials team has even gone a step further… And created a quick “cheat sheet” that you can use to modify dozens of popular restaurant items… So that they’re keto-friendly. This cheat sheet is SUPER useful by the way… Because even if you frequently go to a restaurant that’s not included on the list… Or you live or travel somewhere with different restaurants… You’ll still know EXACTLY how to order a keto-friendly meal off the menu. Oh and on top of that… Inside Staying Keto On-The-Go… The team has also listed more than 50+ keto-friendly snacks you can eat while you’re on the run… Which means now, it doesn’t matter whether you’re at the movies, stadiums, convenience stores, or pretty much anywhere else where they sell food… You can still satisfy your cravings without falling out of keto! Now in addition to: The Foolproof Keto Quick Start Guide The 30 Day Keto Success Plan And Staying Keto On-The-Go… -Bundle Graphic- The 1-2-3 Keto System also comes with more than a dozen additional, powerful tools including: 5 Simple Ways To Tell If You’re In Ketosis – these are powerful but accurate DIY tests that you can do from anywhere, for free, without having to test your breath, blood or urine! 100 Delicious Bonus Keto Recipes That You Can Make In Under 15 Minutes – simply sub these into the 30 Day Keto Success plan, and you’ve got months of keto-friendly, hassle-free meals… Intermittent Fasting Demystified –Intermittent fasting (IF) is completely optional in The 1-2-3 Keto System. But because so many people enjoy IF, Keto Essentials created a special guide that covers 6 different intermittent fasting options and helps you figure out which one fits with your goals and lifestyle! Plus… The one easy rule that allows you to spot hidden sugars in foods – even if you don’t have access to the label. How to silence your hunger hormone and eliminate unhealthy, insatiable cravings FOR GOOD! 6 Proven Strategies for living the keto lifestyle even when no one else in your family is… And so much more! So now that you’ve gotten a peak behind the curtain… And found out exactly what’s inside The 1-2-3 Keto System by Keto Essentials… I’m confident you can see what makes this system so special and so unique. There are TONS of Keto Books, Guides, and Products out there… But none of them were specifically designed to make the transition into Ketosis so smooth and so easy… So that you start burning fat and losing weight on your very first day… While also avoiding those horrible carb and sugar withdraws that can make the keto diet feel like torture. No other Keto Guide, Book, Forum, or Group out there is even talking about Craving Transference Therapy… And they certainly haven’t designed an easy-to-follow 30 Day Meal Plan around this vital concept… Which is such a shame… Because it makes it so darn easy to stay in ketosis and keep dropping pounds month-after-month. I know from personal experience, but it’s not just me… The 1-2-3 Keto System has now worked for thousands of folks just like me and you… Helping them drop 20lbs, 40lbs, or even 60lbs of stubborn body fat… While reversing their insulin sensitivity and type 2 diabetes…lowering their bad cholesterol…dropping their high blood pressure…improving their thyroid and hormonal health…and so much more. -Testimonials?- This system just flat out works… It takes the Keto Diet that you’ve heard so much about… But then makes it easier and better… By making Keto simple to understand and easy to do… Instead of confusing and frustrating – which is how it can feel without The 1-2-3 Keto System. Just imagine that it’s 30 Days from today… And you’ve been losing pounds every single day… And now, not only are you several pounds lighter… But you’re also sleeping better throughout the night…feeling more energized throughout the day…and not suffering from terrible mood swings either. Picture what it will feel like 60 days from now…as your taking yet another bag of your “fat clothes” to the local thrift store… And you drop them off without even a second thought… Because that negative voice in your head, the one that always doubts you can really be the sexiest version of yourself, is finally gone. I’m telling you, it feels so good… There’s nothing better than hearing your doctor say that you’re no longer diabetic… Or going from a size 22 to a size 12 in a matter of a few short months… Or walking into some trendy store you’ve always been afraid to visit… And feeling utterly confident that you BELONG and that you can pick out and buy any single outfit you want. These are all things that are possible when you succeed on the Keto Diet… And that’s exactly what The 1-2-3 Keto System will help you to do. And considering all of this… You can probably understand why so many other health experts have recommended that Danielle and Keto Essentials charge $197 for access to The 1-2-3 Keto System. That might sound like a lot, but think about it… A year’s membership to the gym costs about $348… A year of personal training costs around $1,200 Programs like Jenny Craig cost an average of about $8,976 per year… Even Weight Watchers costs close to $350 annually. Every one of those things I just listed will take up a ton more of your time… And most of them won’t even get you the results you’re looking for… Especially Jenny Craig and Weight Watchers - because they both keep you addicted to fattening sugars and carbs the whole time. So all of those other options… They’re the “hard way”, or even the “impossible way”… And knowing what you know now… I can’t understand why you’d possibly even think about going one of those routes… Especially when using The 1-2-3 Keto System is so easy and automatic. So when you consider all of these things… $197 really does feel like a steal for The 1-2-3 Keto System… And a lot of people have actually told the Keto Essentials team that they should be charging a lot more. Yet here’s the thing… This Isn’t About Money. I’ve seen first-hand just how nasty an addiction to carbs and sugar can be… And how doing Keto the right way can help you break free from that addiction… So that you not only start burning fat on Day 1… But keep losing weight for the years to come as well. I truly believe that if my mom had known about something like The 1-2-3 Keto System… She’d still be here today… And I know that if me, Danielle, and the team at Keto Essentials get this program into the hands of as many folks as possible… We can save countless lives. That’s why right now on this website, you won’t be asked to pay $197 for The 1-2-3 Keto System… Or even $97, which is less than the cost of a month of personal training. And why instead, when you say yes to The 1-2-3 Keto System today… And you make the commitment to transform your health, and your life… The team at Keto Essentials has agreed to provide you with exclusive access to the complete 1-2-3 Keto System for just $47. To claim this major discount, just click the button you see below this video right now! After you’ve hit the add to cart button, you’ll be taken to Keto Essentials secure checkout page. From there, just enter your basic order details… And the moment you’re finished… You’ll have INSTANT access to the entire 1-2-3 Keto System through the special “members only” area. From that “member’s only” area… Every single piece of The 1-2-3 Keto System is available in beautifully designed, digital format… So you can view every piece of the system on your smartphone, tablet, or computer… Plus you can also print out as many copies as you’d like too – and share The 1-2-3 Keto System with your family and friends. That means within just two minutes from now… You could already be beating your cravings and dropping 5-10lbs in your first week with The Failproof Keto Quick Start Guide… Then continuing to burn pound-after-pound as you eat foods you actually crave - thanks to The 30 Day, Keto Success Plan And feeling filled with confidence because you’re going to THRIVE in Ketosis anywhere you go, even if you eat out every single night for a week, thanks to the Staying Keto On-the-Go guide. No matter which part of The 1-2-3 Keto System you’re most looking forward to… It only makes sense for you to click the add to cart button and get started today. I should also tell you that for a limited time only… All orders of The 1-2-3 Keto System come with two special bonuses. Combined these bonuses are worth $94, but they’re yours today for free. The first bonus is called: The Keto-Safe Foods Cheat Sheet (Retail Price: $47) This cheat sheet gives you a comprehensive list of keto-friendly foods that you’ve got a greenlight to eat whenever you want! And the second bonus is called The Keto-Fail Foods (Retail Price: $47). Inside you’re given a full list of food items that are not keto-approved… And while the Keto Fail-Foods list isn’t nearly as large as the Keto-Friendly Foods list… It’s still a really nice resource to have, because it eliminates any mystery and confusion from about foods almost instantly. Both of these bonuses are only available for a limited time however… So click the button you see beneath this video right now… And get immediate access to The 1-2-3 Keto System + both bonuses… A combined retail value of $291… For just $47. Now in addition to your two free bonuses today… You should also know that your investment in The 1-2-3 Keto System also comes with a 90 Day, 100% Money Back Guarantee… And here’s why: If you’re still on the fence about this, I totally get it… Because just like you… I’ve seen a LOT of mediocre Keto programs and guides online… And I know how frustrating and disappointing it feels to be let down. Here’s the thing though… I know without a shadow of a doubt that The 1-2-3 Keto System will be different from anything you’ve ever seen before. The 1-2-3 Keto System is so easy to follow… It makes it so easy to start burning fat on Day 1… It shows you exactly how to get into Ketosis rapidly, without suffering from cravings or withdraws… And it makes staying in ketosis for the long-run so effortless… That I’m positive you are going to LOVE this system. But if you feel differently than I do for any reason… Or if you don’t LOVE your experience with The 1-2-3 Keto System… Simply call or email Keto Essentials U.S.-based customer service team 24/7… And they’ll issue you a quick and friendly refund, with no questions asked. In other words – you’ve got nothing to risk here at all. You can get started with The 1-2-3 Keto System today… And feel comfortable knowing that you’ve got a full 3 Months to decide if you want to keep it or not. So why wait another minute, go ahead and jump right in... By clicking the button you see below right now, and completing your order. You’ve reached the end of this video, and it’s time to make a decision. The first option is to leave this page without trying The 1-2-3 Keto System. That’s absolutely your choice… But I want you answer this next question honestly: If you don’t take action today, what’s going to change? No matter whether you’ve never tried the Keto Diet before… Or you’re struggling to stay in Ketosis at this very moment… You’ve stuck with me this long because you know something is missing. You realize that no matter what weight loss programs and diets you’ve followed in the past… You simply haven’t gotten the results you were so deeply hoping for… And that the definition of insanity is making the same mistakes over-and-over again. Doesn’t it make sense to try something that’s simple but proven? Wouldn’t it be nice to have an easier and better way of experiencing the Keto Diet… Something that stops your carb and sugar cravings before they happen… That gets you burning fat in the next 24 hours… Then gives you every single tool you need to stay and THRIVE in Ketosis for the long run? If you find yourself nodding your head “yes”… Then it should be pretty clear what you need to do. So go ahead and make that smarter choice… And click the button you see below right now to get instant access to The 1-2-3 Keto System. You’ll be covered by that full 90 Day, 100% Money Back Guarantee… And in about 2 minutes from now… You’ll already be on the way to transforming your body and your life. Sincerely, Jen Goodwin [7 Second Pause] Hey are you still here? No problem, I know we just covered a LOT of information… So let me go ahead and answers some of the most frequent questions me, Danielle, and the team at Keto Essentials get asked… That way you can make your investment in The 1-2-3 Keto System in total confidence. Who is The 1-2-3 Keto System For? This is a unique system that works for folks of all experience levels. Beginners will love how everything is laid out in a simple, step-by-step system that shows you how to get into Ketosis FAST... While people of all experience levels will love that the 30 Day Meal plan and bonus recipes make it easy to eat keto every day without having to count macros or feel confused… Plus we’ve been getting really great feedback from beginners and experts alike on the Staying Keto On-the-Go piece of our system… Because folks love that they can eat Keto-friendly meals anytime and from anywhere in the world! Will The 1-2-3 Keto System work with my crazy schedule? Absolutely! Every recipe inside The 1-2-3 Keto System can be prepared in 15 minutes or less. Plus, we’ve also included a whole section filled with keto-friendly meals you can eat when dining out, along with keto-friendly snacks that you can find at the movies, conveniences stores, or anywhere else in the world that you are! What if I’m allergic to any of the foods? Don’t worry. You’re given so many different options for breakfast, dinner, lunch, dessert, and snacks that switching out meals is as easy-as-can be! What if I have a health condition? Can I still do The 1-2-3 Keto System? In most cases yes. However, it’s always a good idea to consult a healthcare provider before starting a keto program. The 1-2-3 Keto System is not recommended for type 1 diabetics, kidney disease sufferers, or pregnant or breastfeeding women. Is this a monthly charge? There are no monthly charges. Customers get instant access to the complete The 1-2-3 Keto System program for a single one-time payment of just $47. And remember, your investment is risk-free and fully protected by a rock-solid 90-day money back guarantee. What are the terms of that 90 Day Guarantee again? You’re investment in The 1-2-3 Keto System is covered by a 90 Day, 100% Money Back Guarantee. This means you have a full three-months to try out this system for yourself. The team at Keto Essentials is confident that you’ll LOVE your experience with this system, but if you’re not satisfied for any reason, simply call or email our U.S. Based Customer Service team 24/7 and they will promptly issue a full refund! Okay I’m Excited to Get Started, What Now? It’s easy! Just click the button below and complete your order. Then once you’re finished, you’ll get full access to The 1-2-3 Keto System. Every piece of the system is provided to you in a beautifully designed, digital format that can be viewed on any tablet, computer, or smartphone. Additionally, you can also print everything out and share the cheat-sheets, recipes, and meal plans with your family and friends! [i] https://www.ncbi.nlm.nih.gov/pubmed/15148063/ [ii] https://www.ncbi.nlm.nih.gov/pubmed/9417152/ [iii] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2716748/ [iv] https://www.ncbi.nlm.nih.gov/pubmed/19099589/

Keto Sales Letter Time Log Thursday, March 7th, 2019 Copy: 8:27 am to 8:47 am 2:00 pm to 5:38 pm 7:26 pm to 9:00 pm 9:09 pm to 9:52 pm Videos: 4.2 Keto VSL Part 2 4.3 Keto VSL Part 3 Total Time Spent On Copy: 6 Hours and 21 Minutes Total Time For the First Draft: 15 Hours and 16 Minutes

Thursday, March 7th, 2019 Copy: 8:27 am to 8:47 am 2:00 pm to 5:38 pm 7:26 pm to 9:00 pm 9:09 pm to 9:52 pm Videos: 4.2 Keto VSL Part 2 4.3 Keto VSL Part 3 Total Time Spent On Copy: 6 Hours and 21 Minutes Total Time For the First Draft: 15 Hours and 16 Minutes

Keto Sales Letter Time Log Wednesday, March 6th, 2019 Brief 11:14 am to 11:46 am Video: 4.1 Keto VSL Part 1 [First 20 Minutes] Total Time Spent On Brief: 1 Hour & 54 Minutes Wednesday, March 6th, 2019 Copy 11:36 am to 12:57 pm 12:57 pm to 1:10 pm Video: 4.1 Keto VSL Part 1 [After 20 Minute Mark] I Was Addicted to Carbs… Now I’ve Lost 64lbs and Look 20 Years Younger (How I Broke My Addiction With The Keto Diet) My name is Jennifer Goodwin, and the story I’m about to share with you is incredibly painful and personal. In fact, just last year, I would never have been able to talk about this with you… Because as recently as last July, I qualified as “medically obese” according to my doctor… I had more than 50lbs I needed to lose… And my medical charts painted a scary picture… A picture of a 53 year old woman with type 2 diabetes, high cholesterol, high blood pressure and less than 10 years to live… A woman whose thyroid was completely out of whack… Someone who was angry a lot of the time…who suffered from mood swings…who didn’t get much sleep… And if we’re being completely honest – a person who was deeply depressed too. I know – it’s not a very pretty picture is it? Yet the reason I’m here sharing it with you… Is because in the last six months, my life has done a complete turnaround. In fact, since I hit rock bottom during my Mom’s Funeral last year… I’ve lost 64lbs and counting… My medical charts are so clean that my doctor jokes he must be seeing my “skinny twin sister”… And for the first time since the 1990s… I’m in LOVE with myself on both the inside and the outside. Just last week, I dropped off four large bags at Goodwill… Bags that were filled with my “fat clothes”… Including all of the oversized jeans, XL blouses, baggy sweatshirts, and even lingerie… That I know I’ll never wear again. Now even though I’ll admit that it does feel so good to be telling you all of this… The reason I made this video was not to brag… Instead… It’s because in the next few minutes… I’m want to show you EXACTLY how I was able to finally lose such a large amount of weight… Plus how I was able to KEEP the weight off almost effortlessly… Without being sideswiped by gnawing food cravings… Without hitting plateaus and stalls… And without falling victim to emotional eating when things weren’t going my way. I’m also going to be sharing a foolproof system that will let you start burning fat TODAY… So you can lose 20lbs or more in the very next month… And reach your ideal body weight in much less time than you probably thought possible. Of course you’re probably wondering, so I’ll go ahead and tell you right now… The secret to all of my weight loss wasn’t some pricey new supplement or exhausting exercise routine… Instead, the reason I was able to lose 17lbs in 30 days… And another 47lbs in the months that followed… Is all thanks to the Keto Diet… And specifically… A very unique version of the Keto Diet… Something that was developed by one of the U.S.’s top nutritionists (she’s based in Florida and you’re going to meet her inside this video)… And that’s specifically designed to increase your chances of success with the Keto Diet by up to 92%... While eliminating all of the confusion, frustration, and physical discomfort that “going Keto” can cause so many people. What makes this version of the Keto Diet so unique… Is that it harnesses the power of something called “Craving Transference Theory”… And when you follow this special Keto System step-by-step (which I’ll be showing you how to do today)… You’ll find that it’s possible to DESTROY your junk food and sugar cravings almost immediately… So that you can start enjoying all of the benefits of a high fat, low carb Keto Diet… Including the rapid weight loss…the better energy…the increased sharpness…and the awesome nights of sleep… Without suffering from the Keto Flu… Or being tormented with cravings for sweets and unhealthy snacks… Or feeling a single pang of hunger. Now if all of this is sounding exciting but hard to believe… Let me just say that I truly do understand. I’ve tried every diet imaginable over the last two decades… Yet I’ve always gotten the same results: some weight loss at first, then a plateau, followed by all the weight flooding back… Plus even when I first tried the Keto Diet, I failed miserably and almost ended up in the hospital. All of which is to say, I’ve been where you are today… And I know that while you would LOVE to find a real, easy, and long-term solution for losing weight… You’re also scared to get your hopes up. Heck maybe you don’t even know if you have it in you to succeed… But in about 3 minutes from now, I’m going to prove what I’m saying is true… By giving you a simple, 5 Question Test created by Kelly Brownell at Yale’s Rudd Center for Food Policy and Obesity… Something you can do at home, as you’re watching this video… And that scientists and doctors agree can accurately answer whether your food cravings are keeping you from losing weight. One of the five questions is: “Do you ever feel sluggish or fatigued from overeating?” And if the answer is “yes,” then it’s vital you keep watching... So you can answer the other 4 questions in the test too. Now we’ve got a lot to get through and we don’t have all day to do it… So let’s me go ahead and get started right now… By sharing the story of how the tragic death of my mother… Ultimately helped me go from obese and on death’s door… To fit, healthy, and in love with my reflection in the mirror… Plus how you can do the exact same thing starting in less than 24 hours from now. So like I said, my name is Jennifer Goodwin. I’m 53 years old and live in South Texas… And when it comes to my weight – my story is pretty similar to a lot of other women I know. I was a little chubby in middle school and high school… In my early 20s I didn’t eat a whole lot and was at my skinniest… After my oldest was born, I got heavier but was able to shake most of the pregnancy weight… With each child that followed (I have four wonderful children total), it became harder to lose all of the weight… By my early 30s I had noticeable baggage around stomach, my butt, my hips, and all those places where fat loves to gather… And by my late 30s and early 40s, that fat was starting to really pile up and making its way to the middle of my back, my feet, and my hands… Which is when I started to be depressed about my body… And it was around this time that I found out I was prediabetic with high blood pressure, poor sleep, and even hormonal problems. Now like pretty much any woman (and a lot of men too)… Over the course of my life I’ve tried a TON of diets… From low fat in the 80s… To the Atkins diet in the 90s… Plus different programs like Jenny Craig, Weight Watchers – all those usual suspects. And what I found (and I’m sure you can relate to this next part)… Is that all those different diets all played out exactly the same way: I’d start off really motivated, I’d lose some weight, I’d be feeling good about myself, I’d start dreaming about a life where I was happy and healthy… But then at some point – whether it was a few weeks or a few months into whatever diet I was following… It would all come crashing down. I’d end up going on vacation and cheating on my diet – at the buffet on a Cruise, or at a pie shop in Key West… …or I’d find that the diet was making me so hungry and irritable that I became horrible YOU-KNOW-WHAT… And before I knew it… The diet was over and the weight was pouring back on. So this was the story of my life for decades and decades… And by the time I hit 50 I’d more or less grown to accept that I wasn’t going to ever be skinny again. Sure I’d still “try” diets out… But in my heart I didn’t really believe I’d be able to lose much weight, or keep it off. After the sudden death of my mother however, all of that changed. She died of a heart attack, which the coroners said was at least partially caused by her weight… And the shock and grief of losing my mom… It triggered something in me… Something self-destructive and awful… That nearly led me to follow my mom into the grave. It’s a little hard to talk about this next part, but I’m going to try… Because even though what I’m about to share with you is pretty ugly… It’s also what ultimately led to the Keto Discovery I mentioned at the beginning of this video… A discovery that made the Keto Diet so easy that I was able to lose 17lbs in a month, and 64 lbs in less than 6 months… And that’s now worked for thousands of men and women all across the world… Which is why I’m so confident it will work for you too. So what happened? Well it was day of my mom’s funeral… And I was having a hard time and feeling very emotional. Of course I knew that would be the case… But what I hadn’t anticipated… Was seeing all of these people from the distant past… Family friends, relatives, and other folks I hadn’t seen in decades. It made sense that they were there: my mother was a wonderful woman and a lot of people loved her… And at first I was glad to see them. But as the day continued on… I couldn’t help but notice how often all of these folks were making comments about my weight! It was so unexpected…I don’t know if they were nervous and trying to lighten the mood or what… But time and time again I heard things like: “well you’re certainly eating well, aren’t you?” Or “the last time I saw you were skinny as a twig, but look at you now!”… And what was even worse was when my Aunt Carol decided it okay to use my mom’s death as a warning to me. She pulled me aside at the funeral and she told me: “Jen, don’t take this the wrong way, but your mom was a big woman who struggled with her weight. You’re getting awfully big too and that scares me because I love you. I hope you’ll consider trying a diet sweetheart.” It was so inappropriate, I was there to mourn my mother… And while I smiled and nodded and pretended I was listening… Inside I was crying… I wanted to shut down entirely…or scream at everyone…or run away… I had been trying diets all of my life… Did they not think I KNEW that I was overweight… That I wasn’t already unhappy with how my reflection looked in the mirror? It should have been a day to celebrate my mother’s life… But for me, it ended up being a day where I couldn’t get out of my own head… And when we gathered at my house after the funeral for refreshments… I was hardly talking. And then there was the chocolate cake… My cousin Derek had brought it from my mom’s favorite bakery… And it was this huge, beautiful creation covered with fudge swirls and chocolate dipped strawberries. It looked so good, but of course I knew I couldn’t let my family see me eating it…not after what they’d said… So I just pretended I wasn’t hungry… And did my best to keep busy and not think too much. That night though, after everyone had left my home and I was alone… I was lying in bed, the tears streaming down both my cheeks… And all I could think about was how good that cake had looked. Nearly half of it was still downstairs in the refrigerator… And even though I told myself I should just go to sleep… That I didn’t need it, that I’d be fine without it… My stomach starting gnawing…my mouth started salivating…I just HAD to have a piece of it. And so I crept back downstairs like a guilty thief in the night… I opened the fridge… And I told myself I’d just have the tiniest slice. But the moment that chocolatey goodness hit my mouth, it was like my brain fired to life… I got this rush of pleasure that’s almost impossible to describe… It was soooo good and it was exactly what I needed to feel better. Over the course of the next hour, I ate every single piece of that cake… I even got some Breyers Vanilla Ice Cream out of the fridge and started eating a scoop with every slice… I just couldn’t help myself. By the time I was finished, I felt disgusting, like I was going to throw up… Yet in this sick way, I also felt happier too… Or at least, I wasn’t thinking about my mom’s death or my relatives’ mean comments anymore. When I woke up the next morning though… I had a terrible headache and my stomach was in knots… I felt so guilty… But even though I knew what I was doing was self-destructive… I also felt so sad, so emotional… That all I wanted to do was start eating more sweets, more junk food, more of the stuff I knew I shouldn’t… Until I could once again feel NUMB to the pain that was inside of me. So that’s exactly what I did… And over the next month, the only way I can describe my behavior… Is that I went on a bender. I stayed at home, with the blinds shut, not answering calls or texts… And I ate, ate, and then ate some more. Cakes, cookies, pies, gummy bears, ice cream, chips, pizza, Coca Cola… It’s like I was trying to eat myself into oblivion…I just couldn’t stop. Now things could have kept going on this way… If it wasn’t for the fact that about a month after my mom’s funeral… I got a horrible UTI. I won’t go into details because I don’t want to be gross… But let’s just say, it required a trip to the doctor’s office to get checked and for medication. Now my OBGYN couldn’t see me so I went to our general practitioner… And at first, when he said he wanted to draw my blood and run some other tests on me… I just figured it was related to the urinary tract infection I had. After about an hour of waiting though…I started wondering what the heck was going on… And when I asked the doctor, his response took me completely off guard… “Jen, I’m worried about your health,” he said. “I’ve known you for what, 30+ years now? I’ve never seen you looking less healthy… And it’s important we run some blood tests so we can figure out exactly where we’re at with things.” Well if I’m being honest, when he said all of this I got really mad… ‘I came in here for a UTI, so why was he trying to turn this into something bigger than that,’ I thought. But while I felt steaming mad…I also knew that he was probably right… And so three days later, even though I really didn’t want to… I drove back to the doctor’s office to discuss the results. Now as you’re probably suspecting, the news was not good… In fact, it was dire. My bloodwork showed that I had very high blood sugar and qualified as a Type 2 Diabetic… My bad cholesterol was nearly 80 points too high… My blood pressure was so high I had Stage 2 Hypertension… And the blood tests showed that my thyroid was completely dysfunctional, meaning I’d need to get on some kind of medication for that as well. As my doctor read through everything with me, he kept a pretty even face… But once he’d finished, he turned and looked me dead in the eyes… And I’ll never forget what he said: “Jen, when I read this chart, I see a woman who has less than 10 years to live. I’m not trying to scare you. I’m just being straight with you. Your health is going downhill fast, and if you don’t do something drastic, it’s going to be bad. Trips to the hospital, tons of medications, a lot of money spent on health insurance and prescriptions. I won’t preach because it’s up to you. All I can do is hope you’ll find it in you, that you’ll find some kind of way, to lose weight.” Talk about a bleak picture, right? Yet when I asked my doctor what I could do to lose weight… He just brought up the usual stuff about diet and exercise… Which, I mean sure … But I’d been trying different diets for decades… And I got winded just walking for 5 minutes… So I felt like his advice wasn’t all that useful or specific. Over the next few days I felt more lost than I’d been in my life… Of course I’d already promised myself that I’d stop eating so many sweets or junk food… But that was so much easier said than done… I literally CRAVED the foods I couldn’t have… And even going 8 hours without chips or a cookie… It felt like torture. I didn’t know what I should do… I’d just buried my mother…and I didn’t want to be the next one to go… I thought about my four children, and my beautiful grandchildren… The idea of them at MY funeral…saying nice things about me through the tears… But maybe also feeling anger on the inside… Resentment that I couldn’t turn my life around. It made me so sad… I didn’t want that for my family… Yet I also didn’t see how any diet would be able to save me. Now this is where my story would have ended… If it hadn’t been for a fateful phone call with my friend Kym. I’ve known Kym since we were Sophomores in High School… And while we’d grown less close over the years…we still tried to talk a few times a year. Well a few weeks after my last doctor visit, Kym gave me a call… She was checking up on me, see how I was holding up without my mom… And while at first I tried to pretend everything was okay… It wasn’t long before I was crying through the phone… Telling Kym about my weight problems, what the doctor had said, and how I was afraid I’d be the next to die. Well bless Kym’s heart because she didn’t interrupt me once as I spilled out my heart… And when I was finished and the tears had started to run dry… I told her I was so sorry for really unloading like that. Kym said it was okay of course, she understood… But then she said something that really surprised me… “You know Jen,” she said, “I think you’re addicted to sugar and carbs.” I laughed when she said this, but there was no laughter on the other end of the line… “I’m serious” Kym Said. “You know I’ve been addiction counselor for over three decades now. And what you’re saying – you’re describing an addiction. I think you should look into sugar addiction more – it’s a real thing. And it’s more common than you think. I read recently that as many as 70% of Americans are addicted to junk food. See for yourself.” Well I didn’t really know how to respond to Kym, so I just told her that I’d do some research, and we got off the phone. It was a weird conversation because I did NOT think of myself as an addict… People are addicted to drugs sure…maybe some morbidly obese people are addicted to food… But not me – sure I’d had a bad month after my mom died, but that wasn’t an addiction was it? Still, I couldn’t get what Kym had said out of my mind… So I started doing some research on sugar addiction on the Internet… And I was blown away by what I found. It turns out, it’s pretty universally accepted by scientists and doctors that sugar addiction is a real thing… Harvard University talks about it a lot… So does the Cleveland Clinic… And Psychology Today. What really drove home the reality of sugar addiction for me though… Was a study I saw done by David Ludwig and his colleagues at Harvard University. In this study, the Harvard Researchers took 12 overweight people and gave them a low sugar milkshake… Then four hours later, they measured the activity of the brain region that controls addiction – which is called the nucleus accumbens. Then, a few days later… The researchers at Harvard had the subjects come back for another milkshake... But this time the milkshake was designed to be high in sugar. Now you should know that both milkshakes tasted exactly the same… And they were nutritionally identical except for the sugar. Also the people in the study had no idea which milkshake was high in sugar and which was low in sugar… Yet when the Harvard scientists scanned the subject’s brains after each milkshake… They found that while the low-sugar milkshake didn’t show anything unusual… When the study participants drank the high-sugar milkshake… Their nucleus accumbens - that part of the brain responsible for addiction… Lit up like a Christmas tree. Just check out this image… The brain scan on the left shows what people’s brains looked like after a high-sugar milkshake… While the one on the right shows what their brains looked like when they had the low-sugar milkshake. Isn’t that crazy? Normally you only see the nucleus accumbens look like this when they do scans of cocaine addicts, heroin addicts, or alcoholics… But in this case it was happening just because of sugar! And if that weren’t enough… The Harvard scientists were also disturbed to discover that within four hours of having the high-sugar milkshake… Every one of the participants in the study was hungry and craving more sugar! This study surprised me because, while I’d heard that sugar was addictive before… I didn’t realize that it was actually addictive in the same way that cocaine and other drugs could be… Yet the more I researched, the more evidence I found that this was the case. Dr. Nora Volkow M.D. with the National Institute of Drug Abuse did another study with brain scans… And these scans also showed that the nucleus accumbens, the brain’s addiction center, was sent haywire by sugar. Nicole Avena Ph.D. at Princeton University had made rats sugar-dependent in the same way they’d be cocaine-dependent… And Dr. Eric Stice, a neuroscientist at the Oregon Research Institute found that people develop a sugar tolerance – meaning they need more sugar to feel the same effect. As I saw all of this, it felt like the room was spinning… Again, I’d just never thought of sugar this way before… But now I was starting to think of it like heroin! I mean it’s no secret that sugar is everywhere… Yet in the words of Dr. Mark Hyman, who’s a pretty famous and well-known doctor here in the U.S. “What if Kobe Bryant or LeBron James went on national television promoting the benefits of “cocaine water” to increase sports performance? Would you allow heroin dispensers in your kid’s school? Think heroin lollipops or morphine muffins. This is exactly what’s happening in America today.” Pretty crazy right, and Dr. Hyman goes on to say that sugar has been shown to be 8x more addictive to cocaine! Now I could go on-and-on with the research about sugar… But instead…why don’t we just do a little experiment. This is something I want YOU to actively participate in too, so get ready. Okay, ready? Take a look at the following picture: These are French green beans… And I want to know how they make you feel? Maybe you’re thinking “oh yeah, those don’t look bad”… Or: “I should eat more vegetables.” The point is, you probably see this picture and think “yeah those look fine”… But you’re not jumping out of your seat. Great. Now I want you to look at this next picture… Really look at it. How does it make you feel? Here’s how a lot of people I’ve talked to describe their response to this picture: “My mouth starts to water…. There is noticeably more saliva. I also start shaking my leg and my eyes start moving faster and darting around. I begin to imagine taking a giant glob of these gummy bears, and stuffing them in my mouth. The sweetness, the fruitiness, the chewy goodness… It gets me physically excited talking to you about it.” Now maybe you don’t love gummy candies. So let’s look at this slice of cake… Or these to-die-for-cookies… What’s your reaction here? If you’re like most folks… You have a totally different reaction to the photos of sweets then to the green beans, right? Now I know you’re wondering… And the answer is NO, I’m not trying to torture you, or make you hungry… I’m trying to make a point… Which is that sugar is incredibly, incredibly addictive. But it also makes you fat too. This probably doesn’t surprise you to hear… But let me quickly explain WHY sugar makes you fat… And this is super important – because it’s going to tie into the Keto breakthrough I’ll be sharing in just a few moments. You see… According to Dr. Juan Gallegos of the University of Utah… When you eat foods that are high in sugar… The sugar enters your bloodstream. Once that happens, your pancreas senses that you have high blood sugar… And releases something called insulin, which is the hormone responsible for regulating blood sugar. Now insulin’s job is to help take sugar out of your blood stream… And send it to the cells in your liver, muscles, and other vital organs… So they can use the sugar for energy. But the problem is, when you have a lot of sugar in your body… Most of it can’t be used for energy – there’s too much… So your body has to store it somewhere, so it can be “saved for later.” Well guess where it gets stored? That’s right – it gets stored in your fat cells… And the more sugar you eat, the more fat cells are created And they gather in all of the places you’d expect, your butt, your thighs, your hips… Plus some of the fat also collects in places like your liver – which is why there’s such a thing as fatty liver disease. Okay so at this point, you might be thinking: “Sure I get that sugar is addictive. But I don’t eat too much sugar, and I still struggle with my weight – so my problem is something else!” I get what you’re saying… But here’s the thing… Carbohydrates and Sugars are one and the same thing. Did you realize that? I always thought of Carbs and Sugars as being separate… But according to Harvard University… Carbs are, by definition, sugar. There are simple carbs, which are made up of simple sugars… And then there are complex carbs, which are made up of a variety of sugars. But no matter if we’re talking about simple carbs or complex carbs though… Once you eat those carbs… Your body goes to work breaking them back down to simple sugars… And then guess what happens… Your pancreas produces insulin… The insulin sends some of the sugar to your cells… But because there’s so much sugar in there from the carbs you just ate… Your body is forced to store most of the sugar as fat! So think about what this means: You already know that sugar is addictive and makes you fat… And now you realize that carbohydrates are made up of sugar… So now you can understand why carbs are addictive and make you fat as well! This is why Low Carb Diets… Including the Keto Diet, which we’re going to talk about in a moment… Have become so popular over the years – they’re all about eliminating carbs and sugars that keep you addicted and fat! Plus, once you understand just how addictive carbs and sugars are… It also starts to make sense why no diet has ever worked for you in the past. I mean think about it… Low Fat Diets are always high in carbohydrates…which means they tell you to eat more foods that cause hunger cravings and make you fat. The Atkins Diet DOES work at the beginning, but then the diet tells you to start reintroducing carbs back into your diet until you start gaining weight again. If carbs weren’t so addictive that would be fine… But really, going on the Atkins diet is essentially like telling a former heroin addict to start doing a little heroin at a time, then stop once they get addicted again. And now you can understand why Restricting Calories is never going to work… Because you’re basically telling your body “instead of a lot of heroin, let’s just have a little heroin each day”… Yet addicts aren’t exactly known for being good at moderation. Plus now you can see why Weight Watchers, Jenny Craig, NutriSystem…and all those other programs are also such a waste of money… They’re about fewer calories or less fat…but they don’t target your hidden carb addiction at all… Which is why you’re destined to fail with them. So considering that all of those diets don’t work… The question becomes… “Is there an option out there that will help me break free from my carb and sugar addiction…. So that I can kill my cravings, reclaim my health, and finally lose all my extra weight for good?” That’s the question I was asking myself as well… And it did seem like there was a pretty obvious choice… Which was The Keto Diet. Now you’re probably familiar with the Keto Diet already… You’ve seen how many celebrities swear by it… And you know that it’s millions of everyday folks lose “impossible” amounts of weight in a very short amount of time. The secret to why the Keto Diet is so effective… Is that when you go Keto… You’re switching your body’s energy source from carbohydrates… Which your body breaks down into addictive sugars that leave you feeling hungry, tired, and irritable… To healthy fats… Which are broken down into something called ketones – a clean energy source that leaves you feeling full, energized, and clear-headed. The difference between sugars and ketones is like the difference between snorting cocaine or sipping green tea… Sure, both will give you some immediate energy… But the cocaine will leave you craving more, make you feel angry if you don’t get another fix, disrupt your sleep, and cause long-term damage to your body… While the green tea will give you a nice little boost of energy, focus, and calm – without any cravings for more. No one would say that cocaine is healthier than green tea… So it’s kind of crazy that some mainstream doctors still try and promote a low fat diet over a keto diet… Especially when Keto has been scientifically proven to have so many health benefits. One major study of 120 overweight adults found that after 6 weeks on the Keto Diet… The average weight loss was 20.7 lbs[i]… Another major study found that over 8 weeks, obese patients lost an average of 33lbs on The Keto Diet[ii]… And in yet another study, this one including 83 obese patients (39 men and 44 women)… It was reported that: “The weight and body mass index of patients decreased significantly”… Good cholesterol “significantly increased” while bad cholesterol “significantly decreased”… And “The level of blood glucose significantly decreased”… Leading the researchers to say that: “The present study shows the beneficial effects of a long-term ketogenic diet. It significantly reduced the body weight and body mass index of the patients.”[iii] Then there’s what Keto does for type 2 diabetes... A randomized study published in the journal Nutrition and Metabolism enrolled 84 obese adults with type 2 diabetes… And put half of them on a low carb, Keto Diet… And the other half on a low calorie diet that wasn’t low carb. The result? The keto group had 3x lower A1c after 24 weeks… They also lost significantly more weight than the low calorie group (9lbs more on average)… And saw a significant improvement in good cholesterol, while the non-keto group saw zero improvement. Plus diabetes medications were reduced or eliminated in 95.2% of the Keto Group (but not the low fat group).[iv] Now I could keep sharing amazing Keto with you for hours… But suffice to say… The Keto Diet has been shown to improve virtually every aspect of human health, including: Rapid weight loss and burning of fat. Lowering “bad cholesterol”… Lowering blood pressure… Improving sleep… Reversing of insulin resistance… Reversing unhealthy inflammation… Reducing or eliminating junk food cravings… Significantly improving heart health… And so much more It’s pretty remarkable… And as I poured through all of the research about the Keto Diet… It all made so much sense why it worked… Because again – it’s proven that carbs and sugars are addictive and make you fat… While it’s also proven that eating healthy fats and less carbs make you burn fat and feel more energized. So I was really excited to start trying the Keto Diet for myself… It was the first time in years that I really let myself believe that maybe I could lose weight for the long-term… I was motivated, I was ready to rock… And then… I was so very filled with disappointment. You see, when I first started the Keto Diet it seemed to be going great… I actually did lose 6lbs in my first 9 days… And mentally I felt really good, because I kept seeing the numbers on my scale go down. What I quickly found out though… Was that the traditional Keto Diet has some really big problems too. For one thing, it was very confusing… You’re told to eat about 65% Fat, 15% Carbs, and 20% Proteins… Yet actually keeping track of all of this is exhausting… You basically need to journal everything you eat and do math all the time… Plus as I found out, a lot of foods I thought were safe turned out to be filled with hidden sugars and carbs… Like tomato sauce, yogurt, salad dressing, canned soup, fruit smoothies, even coleslaw… Which meant I was having constant anxiety every time I ate. Then, even though I thought I was doing everything right… The scale stopped going down… I hit a plateau for weeks that I just couldn’t breakthrough… And I was feeling bloated all the time, and terribly constipated. Then there were the cravings… Way too often I found myself crying like an alcoholic – because I was missing cake, sweets, breads and sugars… I would have KILLED for just one piece of cake… And I started getting moody and angry again…to the point where people commented that I was really unpleasant to be around. I started visiting the most popular Keto Forums to ask for help… But most people said stuff like “stick with it!” or “that’s just the Keto Flu”… Which was nice of them and all…but not that helpful… Especially because Keto Flu might as well be called the Heroin Withdraw Flu… Because while I’ve never done drugs like heroin… The carb withdraw symptoms I was experiencing were so brutal, so painful… I was literally shaking…nauseas…and weak… And it lasted for WEEKS…to the point where I was ready to go to the hospital. I was so disappointed… It seemed like this was just another “X” on the long list of diet fails I’d experienced… And I couldn’t understand what I was doing wrong… I even wondered if maybe my body just wasn’t genetically equipped to handle going Keto or something? I didn’t know, so I went back to the online forums to ask for help… And while most of the replies I got were well-intentioned but unhelpful… There was one that did stick out. It was from a user named Viccy59… She was a middle aged woman just like me… And she told me that she’d had the exact same problems I’d had… Until she started following a system by a nutritionist named Danielle Moore. Well I messaged Viccy59 privately and asked her for more information… And thank God, Viccy59 replied back right away, and gave me a link to a website that was all about Danielle and her work. When I went to the website… I saw that Danielle Moore holds a Masters in Nutrition from Georgia State University… -headshot of Danielle- She did her undergraduate work in Biochemistry at Florida State University… And she’s been a health and diet counselor since 2013 – where she works with clients and helps them succeed on the Keto Diet. I was impressed to see that Danielle has also been featured on CBS and numerous health and nutrition blogs across the web… And that she’s been consistently recognized by her peers as one of the top nutrition experts in the United States. Now after reading a little more about Danielle… It quickly became clear why Viccy59 from the Keto Forum had told me about her. You see… I found out that Danielle had been hard at work developing a specialized version of The Keto Diet… One that takes into account our carb and sugar addictions… Then gives you a simple, easy-to-follow road map… Including specific meal plans, food lists, and even breakdowns of Keto Friendly Meals at popular Restaurants… So that you can quickly transition into the Keto Diet, and start burning fat in just a few short days… WITHOUT suffering from cravings, hunger pangs, or sugar withdraw. In other words… Danielle realized that there are 3 Major Reason most people fail on the keto diet… The first is that they cut out their carbs too fast, and this puts their body into shock and withdraw… The second is that the Keto Diet can be incredibly confusing - and many people accidentally mess up and fall out of Ketosis, or give up in frustration… And the third is that too many of the Keto forums and guides are unrealistic and don’t account for real world situations like vacations or eating at restaurants. So Danielle set out to solve all three problems at once… But partnering with a group of nutritional experts at a company called Keto Essentials. Together, they created a 3 Step System that shows you how to get into ketosis WITHOUT the withdraw symptoms… And how to STAY in ketosis for the long-run, so that you keep burning fat month-after-month. I can tell you very honestly that once I started using this system, it was like my whole world changed… Not only did I lost 17lbs in my first 30 days… But I didn’t suffer from a single craving, or feel moody, or tired, or low energy at all… Which was an absolute first. What was even better than the immediate weight loss though… Was that because it was so easy to continue following the Keto System that Danielle and Keto Essentials had created… I kept losing more weight every month… In fact, I’m down 64 lbs and I still haven’t stopped losing weight… Plus what I think is the most impressive part… Is that for the first time in my life I can be around sweets – ice cream, brownies, chocolate covered raisins – whatever it is… Yet I have literally ZERO desire to eat them. I’m telling you, my body is now so in love with eating delicious, savory, high-fat meals… That the idea of eating sugar and high carb foods is pretty much the same as eating cardboard– I’m not interested at all. And of course, I’m not the only one… I’ve now spoken with thousands of women who have used this Keto System from Danielle and Keto Essentials… And time-and-time again I hear how they’ve lost 14 lbs in three weeks…33 lbs in two months… Just countless success stories of people who are now wearing clothes they first bought in the 1990s… Or who are enjoying the little things, like being able to sit comfortably in an airplane seat, or at the booth of a restaurant, or to go on amusement park rides with their kids. It’s all just so inspiring… And right now, I want to invite you to join me, and the thousands of folks just like me… Who used Danielle and Keto Essential’s simple, but brilliant system… To get into fat-burning ketosis fast, to stay in fat-burning ketosis for the long-run, and to love every minute as they did it. It’s Called… The 1-2-3 Keto System by Keto Essentials. And I’ll go ahead and explain exactly how it works right now… So you can see for yourself just how revolutionary it is. Now as the name would suggest… The 1-2-3 Keto System is broken up into three steps, which are: Step 1: Entering Ketosis Fast Step 2: Staying In Ketosis Long-Term Step 3: Thriving In Ketosis Forever And each step serves a very distinctive but important purpose. The First Part Is… Step 1: Enter Ketosis Fast Step 1 of The 1-2-3 Keto System lasts for seven days… And the goal is to quickly get you into a state of fat-burning Ketosis… While AVOIDING sugar and carb withdraw. This part is key… Because what Danielle Moore and other nutritionists have found… Is that one of the main reasons so many people fail on the Keto Diet… Is that they try to cut out too many carbs and sugars too fast… Which puts their bodies into shock – much in the same way that an alcoholic goes into shock if they quit cold turkey. Remember: Dr. Mark Hyman and Harvard University both estimate that 70% of the population is addicted to carbs and sugars… And you’ve taken that test from Kelly Brownell from Yale now, which likely showed that you’re addicted too. So rather than plunge you into shock… Step 1 of The 1-2-3 Keto System helps you smoothly transition into the Keto Diet… By providing you with a specially designed, 7 Day Meal Plan called… The Failproof Keto Quick Start Guide - Graphic Cover- With each day of The Failproof Keto Quick Start Guide… You’ll eat slightly less carbohydrates, and slightly more fat and proteins. It looks like this: Day 1: 60 grams of carbohydrates Day 2: 50 grams of carbohydrates Day 3: 45 grams of carbohydrates Day 4: 40 grams of carbohydrates Day 5: 35 grams of carbohydrates Day 6: 25 grams of carbohydrates Day 7: 20 grams of carbohydrates See how the amount of carbs slowly gets smaller and smaller… This is done very strategically, so that you’re getting closer and closer to Ketosis each and every day. Now I want to make something very clear… Studies have shown that you can enter a state of Ketosis even at 50 grams of carbohydrates… And even if you don’t go into Ketosis in the first two or three days of Step 1… I can promise you that by following The Failproof Keto Quick Start Guide… You’re still going to start losing a TON of weight really fast – even in the first 24 hours. Think about it – right now, you’re probably eating well over 100 grams of carbohydrates a day…possibly even over 150 grams… So when you cut that number by half, or even two-thirds… It means there’s way less sugar in your blood stream… And since your body doesn’t have as much sugar to use as energy… It will start getting energy from your fat stores… Which means you start burning fat right away! Pretty cool right? And I should also say that if you’re worried that The Failproof Keto Quick Start Guide is going to require you to count your carbs and other “macros” I’ve got good news for you. Each day of week 1 comes already mapped out for you… You get 21 delicious meals that you can make in less than 15 minutes of cook time… 7 Breakfasts, 7 Lunches, and 7 Dinners… Plus there are 14 Snacks and 7 different desserts included too. I love that Danielle and Keto Essentials did this… Because it makes each day a no brainer… And in case you’re wondering if you’ll enjoy eating the meals listed in The Failproof Keto Quick Start Guide… Just take a look at some of these yummy options: Example Breakfast Options: Raspberry Pancakes Spicy Cheddar Muffins Peanut Butter and Jelly Rolls Example Lunch Options: Hawaiian Pulled Pork Chipotle Enchilada Stew Avocado Chicken Salad Example Lunch Options: Caramelized Onion Pot Roast Cheesy Garlic Spaghetti Nectarine Grilled Steak It’s enough to make your mouth water, right? Now this brings us to Step 2 of The 1-2-3 Keto System: Staying in Ketosis Long-Term. By the time you finish the first step of The 1-2-3 Keto System… You’ll almost certainly have entered ketosis. Remember, a state of Ketosis is one where your body is using fat for energy, instead of carbohydrates… And not only do you start losing a lot of stubborn body fat during this phase… You’ll also notice your blood sugar levels normalizing, your cholesterol improving, that your energy and sleep are better, and a lot of other really cool stuff. Of course, that’s all provided you stay in Ketosis… And Step 2 of The 1-2-3 Keto System is designed to ensure that’s exactly what happens. Here’s how… Step 2 goes from Day 7 to Day 37 of your Keto Journey… And during this four-week period, you get something called: The 30 Day, Keto Success Plan -Graphic Image- The 30 Day Keto Success Plan gives you a full month of Keto-friendly meals, all mapped out for you… But what makes it so special… Is that it was designed using something called “Craving Transference Theory.” It sounds fancy… But it’s actually pretty simple… Craving Transference Theory is the idea that the best thing to do when you’re craving something bad… Is to replace it with something good… But that this only works when the “good” thing is something you actually want… That way, making a good decision becomes easy and feels like a reward. Pretty simple right... And let me show you exactly how it works in practice. Remember earlier when we looked at a picture of French Green Beans followed by pictures of sweets? In that case, your brain automatically picked the sweets, not the vegetable right? Well we’re going to do the same exercise again right now… But this time, we’re going to switch the “health” food… And you’re going to be shocked by what happens. Take a look at this brownie Looks pretty good right? It’s fine, you can totally admit it! But now… Go ahead and take a look at these next few items… No Bake Chocolate Cheesecake Delicious Chocolate Coconut Bars “Sex In A Pan” Pie Alright now freeze for just a second… What are you thinking about? If you’re like 98% of people… Your brain and stomach had the same reaction to all four pictures… But what’s so cool is that while the brownie obviously isn’t Keto Friendly… Those three other desserts are! That’s the power of Craving Transference Theory… It basically tricks your brain into thinking you’re being “naughty”… Even though you’re still actually being “nice” by avoiding sugars and carbs. Now this doesn’t just work for desserts… Check out this picture of a slice of pizza… Then look at the following… Philly Cheesesteak Wraps… Blackened Shrimp With Fresh Guacamole… Easy Swedish Meatballs in a Savory Sauce… Well same thing again here: The pizza’s not keto friendly, but the other three dishes are… Yet you had the same reaction to all of them. Now I’m sure you’re starting to see what this means right? You absolutely can kick your carb and sugar cravings… And STAY in fat burning ketosis for the long run… WITHOUT falling off the wagon. In fact, it’s going to be easy… You’re simply going to eat the delicious meals that are included in The 30 Day Keto Success Plan… And your brain won’t even know the difference between your new way of eating and your old… Yet your body will feel so much better… And you’ll be dropping so much weight so fast… That you’ll be falling in love with yourself all over again. So here are the specifics on exactly what you get with The 30 Day Keto Success Plan… Each day includes Breakfast, Lunch, Dinner, and two yummy snacks… And they were each hand-selected by Danielle and the team at Keto Essentials using the Craving Transference Theory I just shared with you. Plus, just like in Step 1… Each meal takes 15 minutes of cook time or less… There’s no counting macros or worrying about what you can or can’t eat… And each meal uses simple, affordable, and highly nutritious ingredients that taste great too. Another thing I love about the 30 Day Keto Success Plan… Is that not a single meal is repeated for the entire 30 Days. I think this is HUGE… Because all of this variety means you’ll never get bored… Or be stuck prepping a meal that you don’t want to eat, which kills motivation. Now here’s just a few more examples of the to-die-for menu options you’ll get in your 30 Day Keto Success Plan: Cheesy Garlic Salmon Bacon-Artichoke Omelet Herb Butter Scallops Nut Stuffed Pork Chops Bacon Wrapped Beef Tenderloin Crispy Parmesan Crackers Gooey Keto Brownies Tangy Lime Cake… And I can tell you from experience, every single recipe tastes insanely good. The 30 Day Keto Success Plan also comes with a simple 7 Step Guide for how to create your own customized Keto Meal Plans… Plus a simple checklist you can use at the grocery store to avoid hidden sugars and carbs in the foods you buy too. And each recipe comes with easy, simple-to-follow steps that anyone can follow (even if you’re terrible cook). Okay, So This Brings Us To Step 3 of The 1-2-3 Keto System: Thriving In Ketosis Forever Once you’ve completed the first two steps of The 1-2-3 Keto System… You’ll have been in Ketosis for over a month… There’s a good chance you’ll have already lost 15lbs…21lbs…or even more… And you’ll likely be experiencing increased energy, fewer food cravings, and a better mood too. This is exactly how it was for me… And I was so happy, I wanted nothing more than to keep my positive going momentum in months two, three, and beyond. I’m sure you’re going to be the same way. But while it’s going to feel like things are going awesome… I Need to Warn You: You’re Actually Entering the Keto Danger Zone! And what I mean is… While it’s easy to stay in Ketosis when you’re cooking every meal at home… As more and more time goes by… Real life is going to come knocking at your door… And you’re going to want to eat out with your friends and family… Or you’re going to need to travel somewhere for work… Or go on a vacation. So what you need here… Is to be ARMED to handle all of the real-life situations that you’re going to run into… So that they don’t hit you like a freight train… And derail all of the progress you’ve made. That’s why inside Step 3 of The 1-2-3 Keto System… Danielle and the team at Keto Essentials have created a powerful tool for you that’s called: Staying Keto-On-the Go. -Cover Graphic- What makes Staying Keto-On-The-Go so special? Inside, Danielle and the experts at Keto Essentials have combed through the menus at more than 100 of the most popular restaurants in the world… And identified Keto-Friendly options for all of them. For example, you’ll see get a list of Keto-friendly options for Applebee’s, McDonalds, TGI Friday’s, Chic-Fil-A, Red Lobster, Macaroni Grill, Yard House, Panda Express, and more than 90 additional restaurants… Plus the Keto Essentials team has even gone a step further… And created a quick “cheat sheet” that you can use to modify dozens of popular restaurant items… So that they’re keto-friendly. This cheat sheet is SUPER useful by the way… Because even if you frequently go to a restaurant that’s not included on the list… Or you live or travel somewhere with different restaurants… You’ll still know EXACTLY how to order a keto-friendly meal off the menu. Oh and on top of that… Inside Staying Keto On-The-Go… The team has also listed more than 50+ keto-friendly snacks you can eat while you’re on the run… Which means now, it doesn’t matter whether you’re at the movies, stadiums, convenience stores, or pretty much anywhere else where they sell food… You can still satisfy your cravings without falling out of keto! Now in addition to: The Foolproof Keto Quick Start Guide The 30 Day Keto Success Plan And Staying Keto On-The-Go… -Bundle Graphic- The 1-2-3 Keto System also comes with more than a dozen additional, powerful tools including: 5 Simple Ways To Tell If You’re In Ketosis – these are powerful but accurate DIY tests that you can do from anywhere, for free, without having to test your breath, blood or urine! 100 Delicious Bonus Keto Recipes That You Can Make In Under 15 Minutes – simply sub these into the 30 Day Keto Success plan, and you’ve got months of keto-friendly, hassle-free meals… Intermittent Fasting Demystified –Intermittent fasting (IF) is completely optional in The 1-2-3 Keto System. But because I know so many people enjoy IF, we’ve created a special guide that covers 6 different intermittent fasting options and helps you figure out which one fits with your goals and lifestyle! Plus… The one easy rule that allows you to spot hidden sugars in foods – even if you don’t have access to the label. How to silence your hunger hormone and eliminate unhealthy, insatiable cravings FOR GOOD! 6 Proven Strategies for living the keto lifestyle even when no one else in your family is… And so much more! So now that you’ve gotten a peak behind the curtain… And found out exactly what’s inside The 1-2-3 Keto System by Keto Essentials… I’m confident you can see what makes this system so special and so unique. There are TONS of Keto Books, Guides, and Products out there… But none of them were specifically designed to make the transition into Ketosis so smooth and so easy… So that you start burning fat and losing weight on your very first day… While also avoiding those horrible carb and sugar withdraws that can make the keto diet feel like torture. No other Keto Guide, Book, Forum, or Group out there is even talking about Craving Transference Therapy… And they certainly have designed an easy-to-follow 30 Day Meal Plan around this vital concept… Which is such a shame… Because it makes it so darn easy to stay in ketosis and keep dropping pounds month-after-month. I know from personal experience, but it’s not just me… The 1-2-3 Keto System has now worked for thousands of folks just like me and you… Helping them drop 20lbs, 40lbs, or even 60lbs of stubborn body fat… While reversing their insulin sensitivity and type 2 diabetes…lowering their bad cholesterol…dropping their high blood pressure…improving their thyroid and hormonal health…and so much more. -Testimonials?- This system just flat out works… It takes the Keto Diet that you’ve heard so much about… But then makes it easier and better… By making Keto simple to understand and easy to do… Instead of confusing and frustrating – which is how it can feel without The 1-2-3 Keto System. Just imagine that it’s 30 Days from today… And you’ve been losing pounds every single day… And now, not only are you several pounds lighter… But you’re also sleeping better throughout the night…feeling more energized throughout the day…and not suffering from terrible mood swings either. Picture what it will feel like 60 days from now…as your taking yet another bag of your “fat clothes” to the local thrift store… And you drop them off without even a second thought… Because that negative voice in your head, the one that always doubts you can really be the sexiest version of yourself, is finally gone. I’m telling you, it feels so good… There’s nothing better than hearing your doctor say that you’re no longer diabetic… Or going from a size 22 to a size 12 in a matter of a few short months… Or walking into some trendy store you’ve always been afraid to visit… And feeling utterly confident that you BELONG and that you can pick out and buy any single outfit you want. These are all things that are possible when you succeed on the Keto Diet… And that’s exactly what The 1-2-3 Keto System will help you to do. When you just follow the easy steps that are laid out inside this beautiful system… You start burning fat on Day 1… You get into ketosis with lightning speed… Yet you don’t suffer from any cravings along the way… Or any of the roadblocks that cause most people to fail on Keto. And because one of the keys to The 1-2-3 Keto System is based on Craving Transference Theory… You’re actually going to be ENCOURAGED to eat so many of the foods that you love… Like crispy Bacon, juicy cheeseburgers and steaks, and rich, chocolatey desserts… And you’ll still be able to dine out as much as you’d like, to go on vacations or work trips without feeling stressed, to just keep living your life without disruptions. There aren’t a whole lot of changes that need to happen here at all… Yet the transformation to your body and your self-esteem can be so incredible! And considering all of this… You can probably understand why so many other health experts have recommended that Danielle and Keto Essentials charge $197 for access to The 1-2-3 Keto System. That might sound like a lot, but think about it… A year’s membership to the gym costs about $348… A year of personal training costs around $1,200 Programs like Jenny Craig cost an average of about $8,976 per year… Even Weight Watchers costs close to $350 annually. Every one of those things I just listed will take up a ton more of your time… And most of them won’t even get you the results you’re looking for… Especially Jenny Craig and Weight Watchers - because they both keep you addicted to fattening sugars and carbs the whole time. So all of those other options… They’re the “hard way”, or even the “impossible way”… And knowing what you know now… I can’t understand why you’d possibly even think about going one of those routes… Especially when using The 1-2-3 Keto System is so easy and automatic. Plus that’s not even mentioning all the things that can’t be measured in money… Like the pride and sense of security that comes from knowing that you’re going to be there for your spouse…your children…and even your grandchildren…. For the next 20…30…40 years and beyond. It’s really no exaggeration to say that when you get your weight under control… It can feel like almost every aspect of your life improves: You have more fun on vacations, you have a better sex drive, you’re more confident at work and in social settings. And if we’re being honest… When people are constantly coming up to you and telling you that you look slimmer, younger, and healthier… When every morning starts with you standing on the scale, smiling to yourself, because you’re down another 2…3… or even 5 pounds…. Well, it’s just a whole lot of fun! So yes, when you consider all of these things… $197 really does feel like a steal for The 1-2-3 Keto System… And a lot of people have actually told the Keto Essentials team that they should even be charging a lot more. Yet here’s the thing… This Isn’t About Money. I’ve seen first-hand just how nasty an addiction to carbs and sugar can be… And how doing Keto the right way can help you break free from that addiction… So that you not only start burning fat on Day 1… But keep losing weight for the years to come as well. I truly believe that if my mom had known about something like The 1-2-3 Keto System… Should still be here today… And I know that if me, Danielle, and the team at Keto Essentials get this program into the hands of as many folks as possible… We can save countless lives. That’s why right now on this website, you won’t be asked to pay $197 for The 1-2-3 Keto System… Or even $97, which is less than the cost of a month of personal training. And why instead, when you say yes to The 1-2-3 Keto System today… And you make the commitment to transform your health, and your life… The team at Keto Essentials has agreed to provide you with exclusive access to the complete 1-2-3 Keto System for just $47. To claim this major discount, just click the button you see below this video right now! After you’ve hit the add to cart button, you’ll be taken to Keto Essentials secure checkout page. From there, just enter your basic order details… And the moment you’re finished… You’ll have INSTANT access to the entire 1-2-3 Keto System through the special “members only” area. From that “member’s only” area… Every single piece of The 1-2-3 Keto System is available in beautifully designed, digital format… So you can view every piece of the system on your smartphone, tablet, or computer… Plus you can also print out as many copies as you’d like too – and share The 1-2-3 Keto System with your family and friends. That means within just two minutes from now… You could already be beating your cravings and dropping 5-10lbs in your first week with The Failproof Keto Quick Start Guide… Then continuing to burn pound-after-pound as you eat foods you actually crave - thanks to The 30 Day, Keto Success Plan And feeling filled with confidence because you’re going to THRIVE in Ketosis anywhere you go, even if you eat out every single night for a week, thanks to the Staying Keto On-the-Go guide. No matter which part of The 1-2-3 Keto System you’re most looking forward to… It only makes sense for you to click the add to cart button and get started today. I should also tell you that for a limited time only… All orders of The 1-2-3 Keto System come with two special bonuses. Combined these bonuses are worth $94, but they’re yours today for free. The first bonus is called: The Keto-Safe Foods Cheat Sheet and it’s a $47 value… This cheat sheet gives you a comprehensive list of keto-friendly foods that you’ve got a greenlight to eat whenever you want! The reason I love this cheat sheet is because it makes life so much simpler. Curious if a food is Keto Friendly or not? Just consult the cheat sheet and you’ll have your answer in seconds. This means no more anxiety, and no more worrying about unintentionally falling out of Ketosis. Plus, you’ll be pleasantly surprised by just how many keto-friendly foods there are out there that you can enjoy! The second bonus is called The Keto-Fail Foods, and it also normally retails for $47. Wondering if a food you want to eat has hidden sugars or carbs? Not sure if you can add an ingredient to a recipe you’re cooking? With the Keto Fail-Foods Cheat Sheet, you’ll get your answer within seconds. Inside you’re given a full list of food items that are not keto-approved… And while the Keto Fail-Foods list isn’t nearly as large as the Keto-Friendly Foods list… It’s still a really nice resource to have, because it eliminates any mystery and confusion from your diet almost instantly! Both of these bonuses are only available for a limited time however… So click the button you see beneath this video right now… And get immediate access to The 1-2-3 Keto System + both bonuses… A combined retail value of $291… For just $47. Now in addition to your two free bonuses today… You should also know that your investment in The 1-2-3 Keto System also comes with a 90 Day, 100% Money Back Guarantee… And here’s why: If you’re still on the fence about this, I totally get it… Because just like you… I’ve seen a LOT of mediocre Keto programs and guides online… And I know how frustrating and disappointing it feels to be let down. Here’s the thing though… I know without a shadow of a doubt that The 1-2-3 Keto System will be different from anythin

Tuesday, March 5th, 2019 Mechanism 9:44 am to 10:32 am. Video: 3. Keto Brief [First 42 Minutes] Total Time Spent On Mechanism: 3 Hours & 56 Minutes Tuesday, March 5th, 2019 Brief 10:47 am to 12:09 pm Video: 3. Keto Brief [After 42 Minutes] 1. Who’s the Audience? 40-65-year-old women who are significantly overweight – at least 50 lbs, sometimes a lot more. Men too – but women are the primary target. Family is important to them, they’re also generally thrifty, love shopping at second-hand stores. They want to feel sexy, confident, bold in who they are. They’ve lost weight in the past, probably multiple times. In their heads, they question or doubt if they’ll ever be able to permanently lose weight – because they’ve been burned so many times before. They generally don’t like being prescribed a bunch of meds, they don’t entirely trust their doctor, don’t trust big pharma, don’t trust their health insurance company. They try to act tough but are sensitive about their weight, and comments about their weight, especially from people they care about or love. 2. What are the pain points, or biggest fears? (+ identify the 1-3 HUGE ones, while the rest are secondary) - Short Term: Being fat/overweight and feeling like there’s no way to change things, feeling like it’s hopeless, feeling despair, feeling full of self-doubt, and low self-esteem. The prospect is significantly overweight, at least 50 lbs. It’s affecting their quality of life – their confidence, their self-esteem, their happiness, their relationships. It’s also threatening their health. Their A1C and Blood Sugar levels are high, they are either pre-diabetic or diabetic, they have unhealthy cholesterol, they feel tired all of the time, have poor sleep, possibly suffer from gout, feel bloated and have stomach issues. They’ve tried to lose the weight for decades now. They’ve had success on diets over the years, but none of them last. They end up “yo-yo’ing” where the weight goes down, then comes back up. They struggle with cravings that can derail their success – especially sugar which is so addictive, it’s like a drug. They emotionally eat to mask the pain of their childhood, their divorce, or other traumatic moments in their life. To Sum It Up: They are overweight now and it’s affecting their personal life and threatening their health. They’ve tried different diets in the past and never had long-term success. Low self-esteem, unconfident, don’t want to go to the beach, don’t feel sexy, they get mistaken for being pregnant, terrible sugar and junk food cravings, low energy, bloating, poor sleep, mood swings, tired all the time. They get tired or winded easily. Practical but embarrassing applications: can’t sit in booths at restaurants, air travel is embarrassing and uncomfortable, can’t go on rides at amusement parks, things like that. Also embarrassed to see people from the past, who remember the “old them” that was skinny and attractive, vs. the “current them” that is fat and gross. Keto Specific: falling out of ketosis, feeling hungry or having cravings on ketosis, irregular periods on ketosis, lose weight for 7 days, and then plateau, constipation. Feeling addicted to sugar, stalls, bad skin. NO idea of how to manage calories or track carbs. Confusion about keto diet, not getting into ketosis. Being in ketosis but not losing weight. -Long Term: Fears of high blood sugar and type 2 diabetes, being told they have 10 years or less to live, leaving their families behind, high cholesterol, risk of heart attack, and stroke. Nothing changing, them being low energy, fat, and tired for the rest of their lives. Health scares. 3. So by reversing the pain points/biggest fears, what is the one big promise (1-3 sentences) you are going to make…how this will change their lives forever? I’m going to show you why being overweight is NOT your fault…how you’re addicted to foods that keep you fat (intentionally), plus how to break free of this addiction without any withdraw or discomfort – and put your body into fat-burning mode 24/7, using the keto diet. Not just any keto diet, but a proven keto System that makes weight loss and cutting carbs easy and automatic, and can lead to 20 pounds or more of weight loss in the next month…and 50 lbs or more in the next 3-6 months. This same solution will also help you get off your meds, improve your thyroid and hormonal balance, lower your blood sugar, and boost every other marker of your health. 4. What solutions for the reader’s problem (s) exist already (and why aren’t they working for them)? Low Fat = Bullshit Because High Carb aka High Sugar aka Fat and Addiction. Also tons of studies show low carb beats low fat, nearly 2x the weight loss on low carb. Atkins doesn’t work long-term because you start reintroducing carbs but that’s like reintroducing heroin to an addict – just a little at a time. Also as a proof element – people lose a lot on Atkins at the start, but then begin to gain it back. Same reason Atkins isn’t that popular anymore today – it worked at first then stopped working. And when did it stop working – when you start introducing carbs back “in moderation”. Because again – reintroducing a little heroin to a heroin addict. Cutting Calories doesn’t work because same thing – you’re saying instead of a lot of heroin, I’m just going to do a little heroin. But when something is that addictive, moderation doesn’t last. Not only that but studies show Keto diets burn more fat and improve health much better than low-calorie diets. Weight watchers + Jenny Craig + Nutrisystem all the same thing – about fewer calories or grams of fat, but not about cutting out addictive carbs and sugar. Keto Specific: Confusing: can’t figure out why they aren’t losing weight. They’re confused about carbs, fats, proteins, etc. Confused on counting macros. They don’t know what they can and can’t eat. They think they are doing everything right, however they’re not in ketosis or not losing weight + they have low energy, are tired, irritable, still have cravings, etc. Or they are in ketosis however they aren’t losing weight and don’t understand why. Sometimes skin issues, etc. Tons of information out there, hard to follow. Lots of cooking, lots of labor-intensive recipes, feel like a “one size fits all approach” – sometimes not enough meal plans. Too much detail, too much science, hard to follow, and hard to understand. 5. What’s the new claim/root cause/surprising info? And how does this new solution we’re offering them work? [MECHANISM] (Think about it as if they had 99% of the solution already, but you’re sharing that missing 1%...the easy but unexpected REAL REASON, or REAL SECRET to their success). They might already know that sugar is addictive and that it makes them fat. But what they don’t realize is that carbs are made up of sugar. As a result, these carbs are also addictive and also making them fat. I’m not using the word “addictive” lightly here, in fact, some studies show sugar and carbs are 8x more addictive than cocaine. There are studies proving this. See the mechanism document for full details. Proof Elements: 5 Question From Yale Expert (https://drhyman.com/blog/2013/06/27/5-clues-you-are-addicted-to-sugar/) Pictures of Sweets + Carbs vs. “Healthy Foods”. Then doing fatty but healthy foods vs. sweets to show you crave those equally. Mechanism Names: Craving Conversion Process Craving Conversion System (CCS) Craving Conversion Method Craving Conversion Trick Craving Transference Therapy Craving Transference Craving Transfer System (CTS) 6. Paradoxical Question: Q: If low-fat diets help with obesity, heart disease, diabetes, and bad cholesterol… A: Then why have all of these things skyrocketed over the last 50 years since we’ve been eating that way? Q: Why do we get cravings for sweets, chips, and junk foods… But we rarely get cravings for string beans, cauliflower, or other healthy foods? A: sugar and carbs are addictive, vegetables aren’t. 7. Metaphor: Imagine if a pain-pill addict could replace those pills with a super-vitamin, super-pill and not feel any withdraw, but instead feel more energized, clear-headed, focused, and have a more stable mood. It’s like using an oil tanker to fill up the gas tank in a Honda Accord. The Honda can take maybe 14 gallons of gas, but a tanker truck holds 9,000 gallons. So if the tanker keeps pumping gas into your gar after the fuel tank is full…it’ll spill back out, or if it’s high pressure it might flood the car and do damage to the engine and all the other important parts of the car. The car won’t drive very well, if it drives at all, and before long the car will break down. Same thing with carbs and sugar. Your body can handle a small amount of these two things and stores them in muscle tissues, and vital organs, so they can be used as energy. But when you’re eating a lot of carbs and a lot of sugar, your body becomes flooded. At this time you produce a bunch of insulin, and all of the extra carbs/sugar gets stored as fat in your problem areas, as well as your liver, organ tissue, etc – this makes you overweight, causes diabetes, and other long-term health problems. 8. Bold Claim (What’s the huge promise about the results they’re going to get using this product/solution?): By using the Keto System we’ll be sharing with you, it’s possible to lose 20 pounds or more of fat in the next 20 days, without feeling any cravings for sugar or junk food, and in fact feeling fuller, healthier, more energized and stronger. Plus you’ll do it without any of the confusion that usually accompanies the keto diet. 9. What is the Product? (If you can write out fascinations here, it will help you immensely. This is the part where you get to shape exactly what the product we’re selling will include) The product is a 3 Step Keto System that helps you: Enter Ketosis Fast Stay In Ketosis Once You’re There Thrive In Ketosis For The Long-Run Step 1: Enter Ketosis Quickly transitioning to the keto diet without suffering from carb and sugar withdraw (aka the keto flu). It’s possible to get into Ketosis in as little as 24 hours, definitely in as little as 48 or 72 hours. We’re going to show you how to do that in Step 1. But the concern is just like quitting heroin cold-turkey could be terrible, so can quitting carbs and sugars (for the most part). So we’ve had our nutritionist design a specific program for the first week of your Keto Journey that will get you into ketosis while minimizing side effects. How? You’ll start with a Fat Fast – where you increase your uptake of Fat significantly – which gets the keto process going. Then on day 2, you’ll start following a specific meal plan for 7 days that’s based on 20-50 grams of healthy, fiber-based, complex carbs per day. Ultimately our goal is to get you to 20 grams of carbs or less. But we are making a smooth transition. And the truth is, you can get into ketosis eating under 50 grams of carbs. Plus, there is significant evidence showing that by simply cutting your carb intake down to 50 grams or less, you’ll start losing weight very rapidly. Each of the 7 days, the carbs go down a little bit more, until by day 7, you’re around 25 grams of carbs. Step 2: By the end of Step 1, you’re safely entering ketosis without withdrawing or major symptoms of the keto flu. That’s great, now we want to really maximize our keto fat-burning results. So we’ve designed a 30 Day Meal plan with quick, delicious, easy-to-prep keto meals that are all mapped out for you. Take less than 15 minutes, are yummy, and keep you full and satisfied. Including breakfast, lunch, dinner, + two snacks and dessert – so you’re absolutely not going to be having any cravings. And we’ll include shopping lists, easy prep instructions, etc. NOTE: in both step 1 and 2 there’s no macro counting because everything has been measured out for you. NOTE2: Also everything is affordable and inexpensive. Step 3: So at this point, you’ve been in ketosis for at least a month. Awesome, but you’re in the danger zone. Because life is going to try and get in the way. You need to be able to travel, go on vacation, eat out, etc – without falling out of ketosis. And that’s why we created Staying Keto On The Go. And then can include that keto copy that’s there. Fascinations: 10 easy steps to avoiding the keto flu 5 Simple Ways To Tell If You’re In Ketosis – these are all DIY tests that you can do from anywhere, for free, without having to test your breath, blood or urine! 100 Delicious Bonus Keto Recipes That You Can Make In Under 15 Minutes – simply sub these into the 30 Day Keto Quick Start plan, and you’ve got months of keto-friendly, hassle-free meals… Intermittent Fasting Demystified –Intermittent fasting (IF) is completely optional in The 1-2-3 Keto System. But because I know so many people enjoy IF, we’ve created a special guide that covers 6 different intermittent fasting options and helps you figure out which one fits with your goals and lifestyle! Plus… The one easy rule that allows you to spot hidden sugars in foods – even if you don’t have access to the label. How to silence your hunger hormone and eliminate unhealthy, insatiable cravings FOR GOOD! 6 Proven Strategies for living the keto lifestyle even when no one else in your family is… And so much more! 10. Background Story + Story of Discovery: Story idea, women at mom’s funeral, there’s this big cake, she’s been on a diet and has lost some weight and feeling good. At the funeral though, seeing people from the past, lots of folks are saying “oh you’ve gotten big” or making comments about her weight. She pretends it doesn’t hurt, but it does hurt so much. How can they be so insensitive? This compounded with death of her mother is a lot – she’s looking for an escape, looking for something to ease the pain. And there’s that cake… She doesn’t eat at the funeral, but the cake comes back to her house because family and friends are staying/visiting. In the night she sneaks down and eats the whole rest of the cake in between tears. The next day people are asking about the cake and she’s embarrassed to tell them it’s gone – she lies and says she forgot to refrigerate it and threw it out, people don’t believe her. This should make her stop but instead, she can’t, she goes on a sugar and junk food bender. It’s emotional eating, it’s addictive behavior (relapsing), it’s to mask the pain – and she knows it on some level but she quiets that voice and gives in to her urges – maybe until something even more awful happens. Maybe it’s like a month later, she’s at the doctor, and her doctor is talking about how her charts look shitty…he says honestly she probably has 10 years if she doesn’t change things (high cholesterol, high blood sugar, high blood pressure, fatty liver disease, etc). This is a wake-up call because her mom just died from being unhealthy (maybe a heart attack or heart disease), now she’s facing the same situation. She thinks about her kids and her young grandkids and putting them all through that pain. She knows something needs to change, but how can it change? She’s tried everything in the past, up-and-down, never long-lasting results. She feels hopeless. And when she follows her cravings it’s so hard to stop. She’s telling her friend about it who’s an addiction counselor, and her friend tells her she’s addicted to sugar and carbs. She laughs but her friend is serious and tells her to look it up. She does – realizes how addictive sugar and carbs are + how they make her fat. It all starts to click, it’s really not her fault, just like it’s not your fault you’re fat. So she knows she has to break this addiction but again, how? Well she’s heard a lot about the keto diet. Her concern is the carb withdrawal. She’s heard people be confused, still have cravings, etc. Some stat about Keto diet having a shitty long-term success rate. She does try, loses 7 lbs, feels good, but the cravings are bad + she plateaus then starts gaining weight back + she’s tired + the keto flu, and caves in and cheats. Back to feeling frustrated, then hears about nutritionist Danielle. She’s an expert and has developed a Keto System that deals in the real world, and is designed to transitioning you into keto so you lose weight really fast (in your first week), but you don’t go through withdraw, and can kick your cravings, and feel a lot better and all of that. It’s called SYSTEM NAME and here’s how it works (broadly). She tries it, it’s amazing. 6 months go by and still amazing. She shares with other people, same thing. No one is dealing with cravings or withdrawals. They are all losing weight fast but also sticking with the keto diet. And so now she is a believer, and with Daneille’s help wants to share her program with the world. It's called NAME and here’s how it works. Get into the close. 11. Some Headline Ideas: (One sentence – something that would be the first line of the VSL, or in the copy above the video screen. Attention grabbing) I’ve lost so much weight on the keto diet I can’t fit into any of my old clothes. My Husband Is Furious! I Spent A Fortune Buying New Clothes After Losing 45lbs on the Keto Diet [Here’s How I Did It + How You Can Do The Same Thing] She Lost So Much Weight On The Keto Diet She Had To Donate Her Entire Wardrobe to Goodwill I Was Addicted to Carbs… Now I’ve Lost 50 lbs and Look 20 Years Younger (How I Broke My Addiction With The Keto Diet) 12. Ideas for a potential upsell product? (Something that could be sold to the customer immediately after purchasing the main product. You’d want this to be related to product, but solve an additional problem, or provide a significant additional benefit). Keto Leftover Guide More Recipes Coaching and Training Supplements

Keto Sales Letter Time Log Monday, March 4th, 2019 Mechanism 9:20 am to 9:30 am [15-20 Minutes During the Day] 3:43 pm to 5:20 pm Video: 2.1 Unique Mechanism – Keto 2

Sunday, March 3rd, 2019 Mechanism 3:43 pm to 5:06 pm [1 hour & 23 Minutes] Video: 2. Unique Mechanism - Keto Notes: Around minute 25 I first conceive of the Unique Mechanism Behind the Problem, which I’ll end up using in the copy. Around minute 36 I first break the mechanism behind the problem into 4 steps. They aren’t entirely fleshed out yet, but we’re getting there. I’ll end up using this 4 step logic sequence as the crux of my Unique Mechanism Behind the Problem and in the sales copy. Around minute 46 I add more to the 4 steps, and they get closer to their final form. What Is The Problem? (The Urgent Pain Point Prospect Faces) The prospect is significantly overweight, at least 50 lbs. It’s affecting their quality of life – their confidence, their self-esteem, their happiness, their relationships. It’s also threatening their health. Their A1C and Blood Sugar levels are high, they are either pre-diabetic or diabetic, they have unhealthy cholesterol, they feel tired all of the time, have poor sleep, possibly suffer from gout, feel bloated and have stomach issues. They’ve tried to lose weight for decades now. They’ve had success on diets over the years, but none of them last. They end up “yo-yo’ing” where the weight goes down, then comes back up. They struggle with cravings that can derail their success – especially sugar which is so addictive, it’s like a drug. They emotionally eat to mask the pain of their childhood, their divorce, or other traumatic moments in their life. To Sum It Up: They are overweight now and it’s affecting their personal life and threatening their health. They’ve tried different diets in the past and never had long-term success. Unique Mechanism Behind Problem = Addiction You’re addicted to foods that are making you fat. Sugar Makes You Fat And It’s Addictive. PROOF: when you have high blood sugar, the body creates insulin, sugar stored as glycogen, or burned as energy or stored as fat, you never really see skinny type 2 diabetics (proof element). Most people’s bodies run this way. Eating more sugar = higher blood sugar = more insulin = more stored body fat = insulin resistance = diabetes. Addictive: David Ludwig and his colleagues at Harvard did a very sophisticated study. It showed that foods with more sugar trigger a special region in the brain called the nucleus accumbens. This is the same part of the brain that is triggered in addicts when they are using cocaine or drugs, or gambling, or drinking. This study was published in the American Journal of Clinical Nutrition – one of the most respected journals out there. It was a randomized, blinded, crossover study using the most rigorous design to ward off any criticism (which will come from the $1 Trillion Food Industry). They took 12 overweight or obese men and gave them a low sugar milkshake (37% glycemic index), and then four hours later, they measured the activity of the brain region that controls addiction (nucleus accumbens). They also measured blood sugar and hunger. Then several days later, they had the men back for another milkshake. But this time the milkshake was different. The milkshakes were designed to taste identical, however, this second milkshake was designed to be high in sugar with a high glycemic index (84%). Everything else was the same though – the shakes had the same amount of calories, proteins, fats, etc. Each participant received a brain scan and blood tests for glucose and insulin after each version of the milkshake. Without exception, they all had the same response. The high sugar milkshake caused a spike in blood sugar and insulin, and an increase in reported hunger/cravings four hours after the shake. When the high glycemic shake was consumed, the nucleus accumbens lit up like a Christmas tree. This pattern occurred in every single participant and was statistically significant. Pretty shocking right? But this study didn’t happen in a vacuum. Dr. Eric Stice, a neuroscientist at the Oregon Research Institute who has used fMRI scans has also found that sugar activates the same brain regions that are activated when a person consumes drugs like cocaine. He also found that heavy users of sugar develop a tolerance (they need more sugar to feel the same effect) – that’s one of the hallmarks of substance dependence. Dr. Nora Volkow M.D. found the same thing in her brain scans (she’s with the National Institute of Drug Abuse). And Nicole Avena Ph.D., a psychologist at Princeton University was even able to make rats sugar dependent. So were we always this addicted to sugar? No. In fact, in 1800 the average person had 10 pounds of sugar per year. Today they have 140 pounds of sugar. But the health effects are brutal. As world-famous Dr. Mark Hyman puts it: What if Kobe Bryant or LeBron James went on national television promoting the benefits of “cocaine water” to increase sports performance? Would you allow heroin dispensers in your kid’s school? Think heroin lollipops or morphine muffins. This is exactly what’s happening in America today. He goes on to mention that some animal studies show that sugar is eight times as addictive as cocaine. Of course, I could go on and on about how addictive sugar is, but why don’t we just do a little experiment… And this is something that I need YOUR active participation in. Ready? Take a look at the following picture: These are French green beans… And I want to know how they make you feel? Maybe you’re thinking “oh yeah, those don’t look bad”… Or like “I should be eating more green beans.” You probably look at this picture, and you think “yeah those look fine.” Great. Now I want you to look at this next picture… Look at this picture… Really look at it. How does it make you feel? For me personally… My mouth starts to water. There is noticeably more saliva. I also start shaking my leg, my eyes start moving faster, darting around. I start to imagine taking a giant glob of these gummy bears and stuffing them in my mouth. The sweetness, the fruitiness, the chewy goodness. It gets me physically excited talking to you about it. Now maybe you don’t love gummy candies. So let’s look at this slice of cake… Or these to-die-for-cookies… What’s your reaction here? If you’re like most Americans, myself included, you had a totally different reaction to the last three photos… The pictures of sweets… Then you did to the green beans. Which of the four foods you just saw are you thinking about right now? It’s probably not the green beans, right? And no, I’m not trying to torture you, or make you hungry… I’m trying to make a point… Which is that sugar is incredibly, incredibly addictive. But it also makes you fat too. This probably doesn’t surprise you – in fact, you’ve probably heard this before… But let me go ahead WHY sugar makes you fat… And this is going to be super important to understand, so pay close attention here. According to Dr. Juan Gallegos of the University of Utah… When you eat foods that are high in sugar… The sugar enters your bloodstream. Once that happens, your pancreas senses that you have high blood sugar… And releases something called insulin, which is the hormone responsible for regulating blood sugar (you’ve probably heard of insulin in relation to diabetes). Now insulin’s job is to help take sugar out of your bloodstream and send it to the cells in your liver, muscles, and other vital organs – so they can use the sugar for energy. But the problem is, when you have a lot of sugar in your body… Most of it can’t be used for energy – there’s too much…. (It’s like using an oil tanker to fill up your car, you only need a few gallons, but the tanker has thousands or millions. Now imagine if that tanker just kept pumping gas into your car even after the tank was full, it would spill out everywhere and cause a disaster). The sugar has to be stored somewhere though, so the body stores it as fat. This fat gathers in places you’d expect, but it’s also stored in surprising places like your liver – which is why there’s such thing as fatty liver disease. So the result is that sugar is making you fat. 2. You might not realize that most carbs are turned into sugar – PROOF – the science behind how carbs are turned into sugar. Reminding them that sugar makes them fat, and this is why most carbs make them fat too, it’s the exact same thing. Now here’s the thing – according to Harvard University… Carbohydrates are by definition sugar. There are simple carbs with simple sugars… And there are complex carbs made up of a chain of different sugars. Once you eat these carbs they are broken down by the body and turned into simple sugars. Now it’s true that some complex carbs take longer to digest (when they have a high fiber content) – and these complex carbs are indeed better for you than simple carbs. But even then, most complex carbs are NOT high in fiber… In fact, white bread, potatoes, pasta, pizza, flour, grain, whole wheat bread – all of these things are high in starch but not high in fiber… Which means they are still broken down rapidly in your body…. And again, they are turned into sugar. Obviously this is a big problem… Because as we’ve just talked about: Sugar is addictive and makes you fat… And since most carbs are made up of sugars, and your body breaks them back down into sugars… It’s fair to say that most carbs are addictive and make you fat too. 3. Now that you understand that most carbs (besides fiber) = sugar…. You also understand why carbs make you fat. Plus it now makes sense why so many people say they have such a hard time giving up bread, pasta, dairy, cereal, chips, and other carb-heavy foods. People talk about it being the “salt” or the sauce, or the texture, but it’s not. It’s the carbs at the foundation that are addictive and keeping you fat. Do picture comparisons of salty chips, pizza, etc vs. more vegetables. 4. The truth is, this addiction is why you’ve never been able to lose the weight you wanted, or to keep it off for good: • Low Fat = Bullshit Because of High Carb aka High Sugar aka Fat and Addiction • Atkins doesn’t work long-term because you start reintroducing carbs but that’s like reintroducing heroin to an addict – just a little at a time. Also as a proof element – people lose a lot on Atkins at the start, but then begin to gain it back. Same reason Atkins isn’t that popular anymore today – it worked at first then stopped working. And when did it stop working – when you start introducing carbs back “in moderation”. Because again – reintroducing a little heroin to a heroin addict. • Cutting Calories doesn’t work because the same thing – you’re saying instead of a lot of heroin, I’m just going to do a little heroin. But when something is that addictive, moderation doesn’t last. • Weight watchers + Jenny Craig + Nutrisystem all the same thing – about fewer calories or grams of fat, but not about cutting out addictive carbs and sugar. So another note on the addictive aspect: think about how hardships in life trigger people to emotionally eat. Whether it’s a death, a divorce, financial problems, relationship problems with family, etc – these are often times when people binge eat or eat extra unhealthy. They are masking pain (even traumatic childhood events). These are the same reasons and times that someone who is a recovering drug addict will be at risk of relapsing as well. Another time people who are trying to diet break their diet is when they are out at a restaurant, or a party, or with a group of friends, or on a vacation, etc – everyone else is doing it, they want to cut loose a little bit. These are the same situations where a recovering drug addict might relapse too – at a party where everyone is doing cocaine, so they decide it’s okay to do cocaine too. The point of those examples is just to make it clear how similar the link is between carb/sugar addiction and other addictions. And we’ll want to make it clear too that their weight challenges and problems ARE NOT THEIR FAULT! SPG NOTE: Story idea, women at mom’s funeral, there’s this big cake, she’s been on a diet and has lost some weight and feeling good. She doesn’t eat at the funeral, but the cake comes back to her house because family and friends are staying/visiting. In the night she sneaks down and eats the whole rest of the cake in between tears. The next day people are asking about the cake and she’s embarrassed to tell them it’s gone – she lies and says she forgot to refrigerate it and threw it out, people don’t believe her. This should make her stop but instead, she can’t, she goes on a sugar and junk food bender. It’s emotional eating, it’s addictive behavior (relapsing), it’s to mask the pain – and she knows it on some level but she quiets that voice and gives in to her urges – maybe until something even more awful happens. Unique Mechanism Behind Solution: Is to break free of their addiction to carbs and sugar. They have to do this by powering their bodies with something else, other than sugar or carbs, again both of which make them fat and keep them dependent, and hold them back from living their ideal life. It’s the same way a former drug addict might replace cocaine with exercise, or an ex-alcoholic that now paints every night. In the case of carb and sugar addictions… The easiest way to break free is by replacing them with something healthier and better that doesn’t put them through horrible withdraws. But what? What science shows us – and what millions of everyday folks have found… Is that the best thing you can do to break free of your carb and sugar cravings… Is to replace them with fats and ketones. When people do this, they are following the Ketogenic Diet, which I’m sure you’ve heard of at this point… Especially since it has so much buzz from both celebrities and everyday folks. Yet while you’ve probably heard countless stories of folks losing tremendous amounts of weight on the Keto diet… You might not understand what it is, or how it works… And you might be especially confused about those “ketones” I mentioned, and not know what they’re all about. So let me explain… Your body needs energy… And most of us provide our bodies with that energy in the form of carbohydrates and sugars. This is what we’re sold at the grocery store (low fat, carb-heavy foods), it’s what our parents and teachers and many in the government have told us to eat, and what we’re ADDICTED to. It’s what the $1 Trillion Food Industry wants us to eat (because they produce a lot of it). But as you know, powering your body primarily on carbs and sugars… Is like powering your body primarily with cocaine. Sure, you get some energy from it… But the high only lasts a little bit, then you need more cocaine to regain your energy…plus it disrupts your sleep, your brain, your mood, everything else… And it does long-term damage to your health too. Well with the keto diet… We’re replacing sugar and carbs (that are like cocaine)… With fats and ketones… And Ketones are one of the purest and best energy sources for your body that’s ever been discovered. Here’s how the keto diet works… First, we increase our intake of fat dramatically – usually to about 60% of our diet… And we cut down on our carbohydrates significantly, from 100 grams + per day (many people have 200 or even 300 grams of carbs a day)… To under 30 grams of net carbs per day. When this happens… Your body can no longer get energy from carbohydrates and sugars… So it’s forced to find a different fuel source… And fortunately, your body doesn’t have to look very far… Because thanks to God’s good graces… When there are no carbs or sugars around… But lots of fat… Our body naturally starts using fat as an energy source… And specifically, it breaks down that fat into “ketones.” And turn them into those “ketones” I keep mentioning. Ketones are basically little units of energy… Yet they are more energy-dense per calorie than sugar… And they also happen to be an incredibly clean, efficient fuel source. Now once your body has started producing ketones and using those for energy (instead of sugar)… You’re said to be in a state of ketosis… And there are numerous benefits associated with being in Ketosis. First, there’s the fat burning and weight loss…. https://www.ncbi.nlm.nih.gov/pubmed/22905670/ Journal: Obesity Review, An Official Journal of the International Association for the study of Obesity, 2012 “showed the LCD to be associated with significant decreases in body weight, body mass index, abdominal circumference, systolic blood pressure, diastolic blood pressure” along with insulin levels, unhealthy fats, bad cholesterol, and inflammation. https://www.ncbi.nlm.nih.gov/pubmed/9417152/ Journal: Pediatrics, 1998 At 30 grams carbs: morbidly obese children. Over 8 weeks they lost an average of 33 lbs. “Body composition studies indicated that weight was lost equally from all areas of the body and was predominantly fat.” Lean body mass was not significantly affected. A decrease in bad cholesterol Sleep was improved to “normal levels” Conclusion: “The K diet can be used effectively for rapid weight loss in adolescents with morbid obesity. Loss in lean body mass is blunted, blood chemistries remain normal, and sleep abnormalities significantly decrease with weight loss.” https://www.ncbi.nlm.nih.gov/pubmed/12077732/ Journal: Metabolism 2002 Control kept their diet at about 48% carbs on average, test group ate a low carb diet of below 10%. For the Low Carb, Keto Diet: “Fat mass was significantly decreased and lean body mass significantly increased at week 6. There was a significant decrease in serum insulin.” 70% of the fat loss in the keto diet group was related to less insulin, which makes sense because as we now know more insulin means more sugar means more fat being stored in your body. Conclusion: “We conclude that a carbohydrate-restricted diet resulted in a significant reduction in fat mass and a concomitant increase in lean body mass.” https://www.ncbi.nlm.nih.gov/pubmed/15148063/ Journal: Annals of Internal Medicine, 2004 120 overweight, hyperlipidemic volunteers. Randomized, controlled trial. First of all… 76% of the low carb group finished the 6-week study… Only 54% of the low-fat group finished it… Suggesting that it was a lot easier to stay on a keto diet than a traditional low-fat diet – possibly because you feel so full and satisfied and have such great energy on the keto diet. What’s also remarkable is that the low-carb, keto group lost almost 2x as much weight as the low-fat group, and almost 2x as much fat mass (20.7 lbs on average for Low Carb Group). Unhealthy fats in the bloodstream went down, and bad cholesterol went down too. Conclusion: The Keto Group had “better participant retention and greater weight loss.” https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2716748/ Journal: Experimental & Clinical Cardiology, 2004 83 obese patients (39 men and 44 women). Results: “the weight and body mass index of patients decreased significantly.” Good cholesterol “significantly increased” while bad cholesterol “significantly decreased.” “The level of blood glucose significantly decreased.” “The present study shows the beneficial effects of a long-term ketogenic diet. It significantly reduced the body weight and body mass index of the patients. Furthermore, it decreased the level of triglycerides, LDL cholesterol, and blood glucose, and increased the level of HDL cholesterol. Administering a ketogenic diet for a relatively longer period of time did not produce any significant side effects in the patients. Therefore, the present study confirms that it is safe to use a ketogenic diet for a longer period of time than previously demonstrated.” Then there’s the lower blood sugar and ability to reverse Type 2 Diabetes https://www.ncbi.nlm.nih.gov/pubmed/19099589/ Journal: Nutrition and Metabolism A randomized study with 84 people who were obese and had type 2 diabetes. Group 1: Keto Group (less than 20 g of carbs per day) Group 2: Low calories but not low carb Results: The keto group had 3x lower A1c after 24 weeks… Keto group also lost significantly more weight than the low-calorie group(24 lbs vs. 15)… The Keto group also saw a significant improvement in good cholesterol, while the non-keto group saw zero improvement… Most importantly of all: Diabetes medications were reduced or eliminated in 95.2% of the Keto Group, but only 62% of the low-calorie group. Conclusion: “The diet lower in carbohydrate led to greater improvements in glycemic control and more frequent medication reduction/elimination than the low glycemic diet. Lifestyle modification using low carbohydrate interventions is effective for improving and reversing type 2 diabetes.” https://www.ncbi.nlm.nih.gov/pubmed/19082851/ Journal: Lipids 2009 Three groups: Low Fat Diet, Low-Calorie Diet, Low Carb Diet. The low carb diet participants: “had consistently reduced glucose (-12%) and insulin (-50%) concentrations, insulin sensitivity (-55%), weight loss (-10%), decrease in fat tissues (-14%)” and better cholesterol and less bad fats in their blood. The low carb diet also reduced one of the biggest indicators of Type 2 Diabetes by 20%, while the other diet didn’t make a difference at all. Conclusion: “The results support the use of dietary carbohydrate restriction as an effective approach to improving features of MetS and cardiovascular risk.” Fewer Cravings… https://www.ncbi.nlm.nih.gov/pubmed/16129086/ Journal of the American Dietic Association, 2005 Perceived hunger is lower and weight loss is greater in overweight, premenopausal women consuming a low carbohydrate/high protein vs. high carbohydrate, low-fat diet.” Women in the low-carb group lost more weight, didn’t feel as hungry. There’s more energy, lower cholesterol, better heart health, better mood, better sleep, etc, lower blood pressure: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5452247/ Cardiovascular Health…https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5782363/ ^^ “A meta-analysis on 23 controlled trials involving 1,141 obese patients reported that the KD diet, in fact, has favorable effects on cardiovascular health.” Now you’re probably thinking that while this makes sense… Since carbs and sugar are so terrible addictive and bad for you, why don’t we cut them out entirely? The answer is that even though we do still eat a small amount of carbohydrates on the Keto Diet… These carbs are coming from foods that are high in fiber and super nutrient-rich… Which means your body takes a long time to break them down and turn them into sugar. As a result… You can eat moderate amounts of these nutrient-rich carbs and your insulin won’t spike, your brain won’t register them as addictive, and they won’t make you get fat. It’s kind of like the difference between cocoa leaves and snorting cocaine… In Peru, people chew cocoa leaves at high altitudes to help with stamina, focus, and to avoid altitude sickness…it’s the equivalent of having a cup of green tee (it’s not addictive, has health benefits). Well, that’s what small amounts of complex, fiber-rich carbs are like as well – they’re fine for you and even healthy. But while chewing a few cocoa leaves a day is fine… If you decide to do a giant line of blow – that’s a different story… It’s the same difference between having a small amount of healthy, fiber-rich, nutrient-rich carbs each day… Or eating four slices of cheese pizza… Once is fine…one is terrible for your health. So that’s the keto diet in a nutshell… But what you’ll find is that while it sounds great… Many people end up frustrated and SICK when they go on Keto… They feel confused… They plateau, or can’t keep doing keto, or they fall off the wagon. That’s why we created the product. Now you’re probably wondering Specifically, replacing carbs and sugars with fats and ketones. Why fats and ketones? Your body is like an engine and it needs energy to run. You can either get this energy from carbs and sugar… Or you can get it from fats and ketones. You already know what happens when your body runs on carbs and sugars: Addictive, like a drug, short-term highs, and long-term crashes, you store fat and get fatter, long-term body damage, poor sleep (like a drug addict), irritability, foggy brain, etc. But what happens when it runs primarily on fats and ketones? Not addictive, long-term energy, better mood (sustainably), much better mental focus, and a sharper brain, you burn fat and get skinnier, better sleep reverses body damage. How do you switch fuel sources? This is what the ketogenic diet does… You switch from running on carbs to running on fats. Thoughts for the product: do we tell them to make the switch immediately and drastically, or will that cause “shock” like when an alcoholic gives up drinking cold turkey, or a heroin addict gives up heroin cold turkey. They want fast weight loss results – which means cutting back on carbs and sugars fast. How do we reconcile that?

Keto Sales Letter Time Log Saturday, March 2nd, 2019 Research 1:45 pm to 4:50 pm [3 Hours & 5 Minutes] Videos: 1.1 Research – Keto 1 1.2. Research – Keto 2 1.3. Research – Keto 3 Total Time Spent On Research: 3 Hours & 5 Minutes

Saturday, March 2nd, 2019 Research 1:45 pm to 4:50 pm [3 Hours & 5 Minutes] Videos: 1.1 Research – Keto 1 1.2. Research – Keto 2 1.3. Research – Keto 3 Total Time Spent On Research: 3 Hours & 5 Minutes

Keto Sales Letter Time Log Saturday, March 2nd, 2019 Research 1:45 pm to 4:50 pm [3 Hours & 5 Minutes] Videos: 1.1 Research – Keto 1 1.2. Research – Keto 2 1.3. Research – Keto 3 Total Time Spent On Research: 3 Hours & 5 Minutes I. What We’re Looking For… Insights Into Demographic : Who Is Your Customer? 40-65 year old women who are significantly overweight – at least 50 lbs, sometimes a lot more. How Old Are They Typically? 40-65 years old What Attitudes Do They Have? (Religious, Political, Social, Economic)? Like shopping at second-hand stores and thrift stores, places like Goodwill. So they are “thrifty.” Social – family is important, kids and grandkids, as well as husbands. What Are Their Hopes and Dreams? Achieving their ideal body weight. For a wedding. For longer life. Throwing out their old “fat clothes” and replacing them all with new “skinny clothes.” Having the doctor look at their medical chart and tell them they are perfectly healthy. Not being judged based on their weight. Living a happy, carefree life with the ones they love. What Are Their Victories and Failures? Failure: tried IF/Keto and failed, “falling off the wagon” Failure: My blood sugar is up, I have gout in both legs, the doctor is telling me I have probably 10 years to live. Failure: I lost 7 pounds in the first 3 weeks but now have gained it all back. Failure: My husband wanted me to have a beer with him. One turned into two turned into I don’t know how many, then we went to a Thai Restaurant and I had a giant bowl of noodles. My stomach hurt all night, I’m out of ketosis, and I feel like shit. Failure: Stall – a lot of people stall. Lose 7 weeks after the first week but now stalling. “Is there a type of body that keto doesn’t work for?” Failure: 5.5 Weeks In And Frustrated! Please Help! “I feel like a broken record, but I cannot figure out why I am not losing weight! I lost the initial 8 pounds (water weight), but the scale hasn’t budged in weeks and I’m definitely not losing inches. I am severely overweight with about 150-170 pound to lose. Failures: Constipation and Bloating Failures: Very dry skin on my face, female irregularity even though I’m on the pill, mild headaches. Failure: I found myself crying like an alcoholic, that’s how evil my sugar impulses are. I used sugar addiction as a crutch and drug for my whole life, I’m scared that’s how intensive my mood was. Failure: At my mom’s birthday I ate a piece of her cake, then I couldn’t stop eating for 3 days. Victory: Discomfort in my hips is gone. Victory: Going to goodwill again to donate large clothes that don’t fit anymore. Can play with this more: my husband says I do too much shopping, and he’s right. But it’s also not my fault because literally NONE of my old clothes fit anymore. What am I supposed to do – walk around naked? Victory: “This might not seem like a big thing, but I fit in the cinema seat…I’m not wedged. I sat comfortably with an inch on each side to spare. My trousers aren’t tight. Victory: I jumped out of the shower and had to run into the living room. Half way down the hall I realized that I had a towel around my waist! Both arms free, not holding the towel, because it fit. This had not happened in 10 years.” Victory: I was cutting some slices of leftover cake from my daughter’s birthday party, and I suddenly realized that I wasn’t even interested in it. Not that I had self-control. I didn’t even need self-control – it might as well have been Styrofoam. No cravings at all. What makes this amazing is that a few months ago it would have been torture to look at this cake without eating it. A few months ago, I would have snuck down when everybody else was asleep and cut a couple thin slices (away from the letters or words so nobody would notice) and gorged on it like it was the last crumbs of sugar on earth. It’s hard to explain, but I feel like a HUGE weight lifted off my shoulders, not to crave sugar or to feel like I need to hide eating something.” Victory: “I’m no longer diabetic.” Victory: “The problem I’m having is I still think I need the size I wore when I started. The shirts and pants look too small to me, because of so many years wearing XLS. Victory: “I love putting on 2 decade old clothes that fit as well if not better than they did then. Victory: “I’m now sporting a Size 12 I haven’t worn since the 90s. next up is a size 10 from the 80s!” Victory: I’ve started a pile of “donation” clothes that are too big now. I’m just so happy to be able to shop for regular sizes instead of plus sizes. Victory: “Getting out of the plus size section was so joyous! Last summer I walked into a department store to buy some khaki shorts. I’m looking at a rack on clearance in the back, and a sales associate comes up and asks me if I’m looking for plus size or regular size. At first I’m embarrassed because maybe I’m still fat, but then I realize that I’m looking at pants with a size 22 Waist! The Associate says: “you really look more of a regular size to me” and we both laughed. Victory: “I’m finally at that point where the voice in my head, the hateful, doubting voice, is gone.” Victory: “Judging by the way things are going I may need another wardrobe before long, everything is so baggy.” Victory: “Now I have so many choices (nice to meet you choices). I’m excited about having a different or updated style. Victory: I find myself loving skinny jeans these days. And I actually didn’t wear leggings before. Now I love them, where have these been all my life? I guess before I was worried that leggings wouldn’t look good on me. Victory: Recently I was in a second-hand shop next to where I work. They know me and have watched me drop 80 lbs in the last year. I was trying on 2 coats, one a basic fleece style and the other a really sassy designer number. The clerk looked at me in both of them and then said the fleece one was for my old self, but the sassy one was better suited for my new self. Sold!” Victory: “My wife made me start wearing a different batch of t-shirts on the basis that my favorite ones “make you look like you’re wearing a circus tent.” Victory: “I have a lot of oversized shirts that hid all of the problem areas. I can’t wear them anymore. They look like tents on me now!” Victory: “I had to pretty much get rid of everything, so I have been shopping a lot! The biggest problem now is having lost so much weight, everything I try looks and feels so much better than it did, and I have to struggle not to buy it all. Great on the ego, not so much on the budget.” Victory: “This past week I had a couple of doctor appointments. I have been getting blood work done every 3 months at this point. As of March I was 356 pounds. At my appointment I was 220 pounds. The best part of my conversation with my doctor as he reviewed my medical charts: “Well, we can take Insulin Resistance off since you are no longer insulin resistant.” “We can take Metabolic Syndrome off since you don’t meet the criteria.” “We can get rid of Pre-Diabetes as you are obviously not in that category anymore.” “We can take off Mild Hypertension.” “And, obviously we can take you off Class 3 Obese.” What Are Their Prejudices? Generally don’t like doctors, health insurance providers, and all the meds they are put on. They are distrustful. They dislike skinny self-righteous women, people who are judging them. Have a voice in their head, or a pre-disposition to assume people are thinking the worst about them and their weight, especially strangers. Sum Up Their Core Beliefs About Life, Love, and Family In 1-3 Sentences. They want to enjoy life with their families, being able to spend quality time, while also feeling sexy, confident, and empowered in their own skin. They believe the world can be a nasty place, especially when you’re fat, but it can also be a beautiful place. Other Existing Solutions: What is the Market Already Using? (List Out) Keto Forums, Guides/Books, YouTube, Podcasts What Has Their Experience Been Like? Negative: “Desperate and Discouraged” “Help. 3 Weeks of Keto and I’m Tired, Hungry, and Clumsy.” Not On Keto: “My A1C is “out of control” and one of my tests shows mild kidney damage. I’ve got edema (gout) in my legs and a few other symptoms I don’t feel like mentioning. Now it’s just a matter of feeling my mortality. On Keto Books: Recipes are very labor intensive. Spend a long time in kitchen preparing meals. Not very tasty. I was still hungry because meals weren’t filling. “One-Sized All Approach” when everybody’s body is different. This book is basically a 2 week menu plan with recipes, after 2 weeks you know nothing on how to proceed. Contains a bunch of info I can already find online. Vague Not enough meal plans Too much detail, hard to follow and understand Forums: Misinformation, confusing, not clear. Positive: “Can’t Fit Into Any Of My Old Clothes” “My medical charts are nuts – no longer diabetic, no longer have met-s, no longer obese.” “I’m nicer and happier.” “I’ve lost XX Pounds In YY Time!” - smaller waist sizes - Wearing clothes from the 90s and even the 80s… - Fun shopping again, being adventurous with clothes, going into department stores I would have never dreamed of entering before. - The best part is my brain is so focused, like I am on a smart drug or something. I am totally blown away by the results I am getting. Lose fat, have more energy than I know what to do with, and high functioning mind. When I first got into keto I just wanted to lose weight. But I got so much more. This shit works period. Combine IF and keto and you’ll be unstoppable. I look at myself in the mirror every morning and I am in awe. Keto Books/Guides: Great for Beginners Loved the shopping lists that coordinate with recipes. Easy-to-follow recipes and substitutions Helping my husband keep his blood sugar down. Easy-to-understand breakdown of the science. Troubleshooting guide What Does the Market Like About Existing Solutions? Energy level is best it’s been since I was in the Marin Corps. I’m not hungry all the time. My sleep is better than it has ever been. “When I go to scratch my back I don’t brush against the big love handles. I seem to have lost the “back fat” in the middle of my back, if there is such a thing? Gas and bloating 100% gone I have gone from size 38 to 35 “Yesterday started week 3 on keto. I must say I am LOVING it and have so much more energy than I had when I was eating like crap all the time! Below are my weigh ins: Starting: 373 lbs Week 1: 360 Week 2: 355 “Not energetic, I’m getting irritated very easily and don’t like being active.” “Kidney Pain” “Pancreatic Pain and Nausea” What Does the Market Dislike About Existing Solutions? “The scale gets in my head.” “I’m not a newbie in terms of time…but in terms of results – I’m pretty bummed.” “Overall I feel like I’m doing a LOT of things right. YET I am NOT seeing weight loss results…and that’s pretty frustrating.” “I don’t know if I have a metabolic issue?” “Help. 3 Weeks of Keto and I’m Tired, Hungry, and Clumsy.” “I had no idea I had to manage calories or track carbs so week 1 was a free for all. But I started cooking more.” Week 2, found an app Carb Manager, plugged in my stats. Lost 6 lbs in a week and Constipated as hell. Week 3: changed macros, added supplements, can poop again but no energy. Lost muscle quick, feel terrible, very hungry, over my protein and fat by like 20 grams. But I’m freaking hungry. Week 4: tired, hungry, cranky, fighting to not eat more protein but feel like I’m going to fall over if I don’t eat more. No energy for gym and losing more muscle. Period started and bleeding way more than normal. No weight change. This officially sucks. “I’m always thirsty.” Are Their Horror Stories About Existing Solutions? Not about the existing solution, but about the exiting problem in this case: Mom has birthday party for 10 year old daughter with a big cake. Husband is in the army and overseas, so it’s a military cake. Party is great, but as mom is putting the leftover cake into Tupperware to put into the fridge, she starts having these awful cravings. She thinks she beats them, and goes to bed. But she can’t all asleep because she’s just fiending sugar and the cake. She sneaks down and tells herself it’ll just be one slice. But she ends up eating the whole thing. The next day her daughter has her friends over and she wants to eat cake with them and show the army cake (she’s talking about her daddy and how much she misses him) and then opens it and the box is empty. Daughter is crying, saying she misses daddy – and the mom feels like a fat piece of shit. How could she do that to her daughter? Getting stuck in the tube of a water slide at a Water Park. Mistaken for being pregnant Button pops off a blazer. Had to leave a restaurant because all they had were booths and couldn’t fit in any. Woman sat on a foldable table and it broke Meeting anyone from your old life (or past) since you gained weight – like an ex. Lying to everyone and pretending to hate the beach when really it’s because you’re emabarssed/ashamed. My butt knocking things over, off desks, off tables, my boobs not fitting in rollercoasters and stuff. Asking for airplane seatbelt extender while surrounded by coworkers. Sitting in a chair for work, had to squeeze in, stands up to leave but the chair is stuck to them because they are so fat. Some places have MRIs with 250lb weight limit, so suggest going to a zoo with an MRI for elephants. “Wow you’ve gained weight, but you’re still pretty.” Folding chair busted. Seatbelts (cars + planes), restaurant booths, amusement park rides. “My 5 year old son said one time when we were eating at the table that he was full. He ate everything except his veggies. I told him he had to finish before he left the table and he said: “I don’t want to eat it because I’ll get fat like mommy.” “You’d be really pretty if you weren’t so heavy.” Does the Market Believe Existing Solution Works? Yes they do, however sometimes they feel like the solution (keto) works for other people, but not for them. They can’t figure out why it’s not working for them when it works for everyone else. If Not, Why? Curiosity: Has Someone Tried to Solve the Market’s Pain Points Before In A Very Unique Way? Jenny Craig, Weight Watchers, Paleo, Atkins, Low Fat What Was The Result? Some people lost weight, market craze for a while, then looked like a fad. Some of them are still going, some of them are still believed to be good by a lot of people, even though they are bad – ie. Low Fat Diets. Ultimately heart disease is up, diabetes rates are up, obesity is up, - we’re fatter than ever before. Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work? You can say it’s all due to marketers hyping this stuff up. Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are Unique? William Banting’s A Letter on Corpulence (1863) – became a best seller with 12 editions being published up to 1900. Start of 20th century, talks of weight reduction target women. Articles and ads promoting weight loss advice begin to show up in popular women’s periodicals. https://blogs.loc.gov/inside_adams/2015/01/battling-with-the-scale-a-look-back-at-weight-loss-trends-in-the-u-s/ ^^ people have been selling us weight loss solutions since 1908. Could totally look at William Banting’s stuff and see if there’s similarities. What Happened? Were they successful but forgotten? Or were they a failure? Why? For William Banting – it was successful for him. Examples: 1) Tesla in the energy space. Big energy didn’t want his solutions, he was discredited and shamed. His inventions and discoveries were thrown into the ash heap of history until now. 2) U.S. Army tried to cure foot fungus during WWII, surgeon general was on a desperate race because troops were missing service time. Finally succeeded by using Undecylenic Acid. But today we forget how effective it is. Corruption: Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be So Bad? Yes, pre Dr. Ancil Keys. Also pre-industrial revolution. Also pre-agrarian revolution. Proof element – indigenous people like Aboriginals used to all be skinny, now they are fat (The Magic Pill). Is There A Belief That It’s Been Recently Exacerbated By Outside Forces? Yes. If So, What Are Those Forces And What’s The Reason Behind Their Presence? Big food, mass production, large corporations, U.S. Government being misguided and in the pocket of big food. Examples: Diabetes and obesity used to be uncommon, but now they are common. People blame big corporations, processed foods, lazy Americans, sugar, etc. So many of these interests are commercial and greed that have forced or tricked people into an unhealthy lifestyle. This isolated group of people doesn’t struggle from whatever condition/pain point that most of us do. In America we DO suffer from this pain point. The reason why is that we are exposed to these outside forces while this isolated group isn’t. This renegade person doesn’t suffer from the same pain point as the rest of us. The reason why is that he’s managed to stay free from outside corruption, while the rest of us haven’t. II. Where to Find The Answers to Our Research Questions? Forums/Reddit: Look for replies vs. views. Why? On a post, if lots of people view it that’s great, and there may be interest. But when there are a ton of REPLIES, it means people are really passionate, interested, and engaged. Examples: https://www.reddit.com/r/fatpeoplestories/comments/28nuy3/a_rant_on_the_sad_reality_that_is_often_type_2/ https://www.reddit.com/r/fatpeoplestories/ https://www.reddit.com/r/keto/ https://bitcointalk.org/ http://www.personaldefenseforum.net/showthread.php?814-Venezuela-A-Case-for-Prepping Facebook Groups and Pages: Similar to forums. Pay attention to the posts with the most engagement. Not interested in a ton of “likes.” Only semi-interested in a ton of “shares.” Really interested in a ton of comments and arguments. Example: https://www.facebook.com/Diabetes-Support-119703998103102/?ref=br_rs YouTube: Same thing again. I’d look for one that has a good amount of views. But then I’d also look at the engagement and comments. Examples: https://www.youtube.com/results?search_query=bitcoin+conspiracy&sp=CAM%253D https://www.youtube.com/watch?v=h8iBKbubCxM Comment Sections on Articles: And same thing again. Examples: http://www.breitbart.com/ http://www.breitbart.com/london/2018/04/17/macron-europe-migration-destiny-africa/ https://conservativetribune.com/ Authority Figures / Influencers: Has Dr. Oz/Kim Kardashian/Oprah/Sanjay Gupta/Hot Lifestyle Model/Mommy Blogger/Whoever been discussing a specific pain point or solution? We laugh at Dr. Oz and the free trial guys (and straight sale guys too) have kind of turned it into a joke. But at the end of the day if Dr. Oz is talking about an ingredient or a product, then most baby-boomers believe It must be the greatest thing since sliced bread. When looking at an authority figure or influencer’s website, article, Instagram post, blog, etc… Did they explain any science behind how problem works, or how the product acts as a solution? Google: It sounds simple but Googling the problem and solution is the best way to find information. Look at information from both Big Name sites and smaller ones. If you find something interesting, open a new tab, and start doing more research about it… “How to” “How does” “What is” “Best ways to” “Natural ways to” “Why do” “____ Benefits” For Nutra: Google: “Product name, humans, ncbi”. Look for double blind studies and pay attention to dosages in there, and if the ingredients in your product match or exceed those dosages. “Meta-Analysis” articles are super useful too. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5664031/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4609100/ More Places to Go… com (Go To Human Effects Matrix For Studies) com com net Amazon.Com No surprise here of course. But perfect for looking at similar products on the market, and reading reviews of them too. This works for both indirectly compete products, and direct competitors. Look at 5 Star Reviews and 1 Star Reviews. Look at the FAQs as this will help know what your market is wondering about. Look at similar products customers have bought. Look at product features/benefits/claims. Examples: https://www.amazon.com/Turmeric-Curcumin-Bioperine-Joint-Relief/dp/B0112M60KI/ref=sr_1_1_sspa?s=hpc&ie=UTF8&qid=1523981225&sr=1-1-spons&keywords=turmeric+curcumin&psc=1 https://www.amazon.com/Penn-Plax-Aquaponic-Promotes-Environment/dp/B012QGR2TC/ref=sr_1_5?ie=UTF8&qid=1523981281&sr=8-5&keywords=aquaponics III. IMPORTANT Notes: Through your research you’ll typically end up getting the kernel for the mechanism behind the problem and the solution. If you find a unique solution to the problem, and your product fits it, don’t be afraid to fit the two together. For example: If you have a weight loss product… And your product is geared towards helping with metabolism… You find a lot of research about how metabolism is governed by the thyroid hormone… You may want to bridge-the-gap, and have your product talk about… Which means making your copy about how a dysfunctional thyroid is the real cause of your poor metabolism. Rabbit holes are your friend (within reason). I’ve found some of my most interesting unique mechanisms and my best stories by going down rabbit holes. Examples: Maybe you’re looking at doing a DIY solar generator. You see someone’s name as an early inventor of a prototype. You look into the prototype and find out it had a novel mechanism of action. That’s all great fodder for copy. Recently writing a new offer for foot fungus. It has an ingredient called undecylenic acid in it. End up finding a U.S. Military Medical History about how during WWII, U.S. soldiers were PLAGUED by foot fungus. It was so bad it caused almost 10% of our soldiers to miss time in action. The U.S. Surgeon general at the time went on a desperate quest to find something that would control fungus. Ultimately they discovered that undecylenic acid was superior to all the rest.

“Nature’s Drano”... For Your Bowels? Add this flavorless nutrient to your morning coffee or tea To effortlessly and fully empty your bowels Every single morning… Have you ever poured Drano down a clogged pipe And watched in amazement as weeks… months… maybe even YEARS of backed-up gunk suddenly vanished… Letting the pipe finally flow free again? Well if you aren’t pooping as much as you’d like… If you feel like your bowels are clogged up… Pushing your belly out and causing uncomfortable gas and bloating… Creating embarrassing gas that could clear out a room… Making you feel heavy and lethargic by literally weighing you down... I’d like to show you this one unusual jungle fiber you can add to your diet… That acts like nature’s own “Drano for your bowels”… Yet it’s one of the healthiest foods on the planet... Helping to effortlessly and fully flush your bowels every single morning… So you feel lighter and more energetic… Reduce gas and bloating so your stomach shrinks... And enjoy clean, fast “ghost wipes” to avoid painful chafing... By doing nothing other than adding it to your morning coffee, tea, oatmeal, or smoothie. In fact, even as you read this… People across the world are using this unusual nutrient to become a “perfect pooper”... And they’re DELIGHTED to discover that… Their bowel movements become effortless and perfectly regular… Wiping takes just a few short pieces and isn’t sticky or smelly… Their gas is nearly odorless and happens much less frequently... Their bowels fully empty leaving their stomachs flat instead of swollen... They feel lighter and more energetic as they release pounds of “stuck poop” weighing them down… Enjoying a “perfect poop” as I described above might sound like a fairytale dream right now. But I promise you it’s absolutely possible… And much easier than you think. In fact, what I’m about to share with you has been scientifically shown to… Help you poop up to 171% more than you do right now - That’s the difference between pooping about 2x per week versus 7 days a week... Quickly remove 5-20 pounds of backed up poop that’s weighing you down - So you feel lighter, more energetic and less bloated… Boost healthy gut bacteria by up to 344% - Establishing a “bulletproof gut” so you can stay regular, be less sensitive to foods, be less gassy, and even enjoy a stronger immune system… Now you might be thinking this all sounds too good to be true… But I promise I’ll show you all the research… All the evidence from leading universities… And even introduce you to people JUST like you who are now “perfect poopers” after trying what I’m about to share with you. Like Lenee, who puts this flavorless jungle fiber in her coffee every morning to stay regular even while following the Keto diet… Or William, who now enjoys the “perfect poop” every single morning after years of struggle… Or Kristen, who saved herself from the “blocking” side effects of pain meds and got regular in just two short days… Or Allison, who says “It’s crazy how good it works!”... Or April, who’s struggled to stay regular for decades and finally achieved her goal just days after trying what I’m about to share with you… The best part is that all this can happen... WITHOUT changing your diet… WITHOUT gagging on toxin-filled, gel-like psyllium fiber every day... And WITHOUT resorting to dangerous, embarrassing laxatives, suppositories or enemas… In fact... This new discovery makes traditional “pooping solutions” like psyllium fiber and laxatives completely obsolete… That’s because it solves the #1 problem causing you to poop too little OR too much… That fiber alone can’t fix… That laxatives actually make worse… And that other solutions simply don’t help. I promise I’ll show you EXACTLY what it is… HOW it works (along with mountains of scientific research)... And why it can transform your life just like it did mine. But first... I need to share an embarrassing story with you... We were at a rehearsal dinner for a wedding, and I’d just finished eating. It had been about 4 days since I’d pooped last… So I knew there was a high risk of either getting stuck on the toilet for 20 minutes… OR having sudden diarrhea. But I knew where the bathrooms were… Because I always knew where any bathroom was in any public place... So I figured I would be OK. About 5 minutes later, that infamous “hot flash” you get as a warning before you poop your pants washed over me… So I started speed walking towards the bathroom… And when I got about halfway there… THE FIRE ALARM RANG! My eyes opened wide as I mentally screamed... “OMG NO… NOT NOW!” At this point, I can’t even describe the fear that overtook my body. I got outside as fast as possible… Clenched my butt as hard as I could… And started speed walking towards the nearest bathroom... Which was about 100 yards away down the street at the next restaurant. But about halfway there, a couple walked by me… So I tried to act normal by relaxing for just a second to say hi... And immediately, I knew that I’d made a huge mistake. Because just a few steps later... It all rushed out of me... and into my pants and shoes! Four days worth of poop was now dripping down my leg and into my shoes. And in that moment… I felt like I wanted to just give up and die. The shame… The embarrassment… The disgust with myself that I let it happen… The fear of getting made fun of for the rest of my life... It was all too much to handle. I felt like the main character in some kind of sick, twisted film that everyone watched and laughed at. But I couldn’t just stand there crying on the street... So I sprinted into the next restaurant I was headed towards… Straight to the bathroom where I had to take off my underwear... Covered up the stains on my pants as good as I could… And called my wife to leave the rehearsal dinner and come pick me up. Now I don’t know if something this embarrassing has ever happened to you… But having an accident... In public... As a grown adult... Is one of the most humiliating experiences you can ever go through. And on that day… I made a decision to make sure it never happened again. So for the next several YEARS I tried every possible solution to figure it out... First I tried about a dozen different fiber supplements on the market… After all, it’s what my doctor told me to do. But after researching them, I discovered that most traditional fiber supplements... Are NOT a complete solution… And are quite frankly toxic to your body! Most contain a common soluble fiber called psyllium. Psyllium turns into a gel which helps push stool through your intestines. But it comes with a few risks you may not realize. For example... 1. It can cause your throat to swell and lead to choking if you don’t drink it with enough water... 2. It can make digestive discomfort worse and even cause an asthmatic-like allergic reaction…** 3. Most products contain toxic chemicals, GMO-based ingredients, sugars, artificial sweeteners and unknown amounts of artificial flavors, artificial colors, fillers, and other dangerous ingredients... I can’t name names for legal reasons… But here are the ingredients inside a leading fiber supplement brand which comes in a yellow, orange and purple container that you’d probably recognize in your parent’s kitchen… Maltodextrin - Shown to spike blood sugar, kill off healthy gut bacteria, and potentially even cause weight gain...5 Citric acid - A preservative often made with GMO ingredients which could make digestive problems WORSE instead of better...6 Artificial orange flavor - Artificial flavors are chemically produced in a lab to make things taste better. Unfortunately, they have a wide variety of side effects including headaches, fatigue, nausea, chest pain, dizziness, and many more...7 Aspartame - Research shows this sweetener increases risk of seizures, headaches, mood swings, ADHD symptoms, dizziness, weight gain, birth defects, and brain fog. Even WORSE is that it turns your healthy gut bacteria, crucial for digestion, TOXIC.89 Yellow 6 - Food dyes have been shown to cause behavioral changes such as irritability, restlessness, sleeping trouble, hyperactivity, and more. It also contains a known cancer-causing substance called Benzidine...1011 Now I don’t know about you, but I certainly don’t want all those chemicals in my body. And even if you do decide it’s worth the risk... It’s still a NIGHTMARE trying to gulp down a large glass filled with a thick, gel-like substance that tastes awful and makes you want to gag. On top of that, they’re actually missing 2 of 3 crucial elements to enjoy perfect pooping… Which is why they don’t work for so many people. I’ll explain all 3 crucial elements to enjoy perfect pooping daily… But first I want to tell you about what I tried next… So you don’t make the same mistakes I did. Because you see... I tried laxatives next… and quickly understood why they should be avoided at all costs... Laxatives work by stimulating your body to poop more. Personally I hated even having to try them... Because they’re not natural and have severe long-term consequences. I like to use products that work WITH my body and help solve the root cause of the problem… And that’s not what laxatives do. Because instead of giving your body what it needs to help you poop regularly... They forcefully STOMP on the accelerator. Your body then gets lazy and lets the laxatives do all the work… Creating a dependency on them. This requires you to continually increase the dose the longer you use them… Further increasing your risk of severe complications. In fact, doctors at the world-famous Mayo Clinic recently warned… “If you frequently use certain laxatives over a period of weeks or months, they can decrease your colon’s natural ability to contract and actually worsen constipation. In severe cases, overuse of laxatives can damage nerves, muscles, and tissues of the large intestine.” So clearly laxatives should only be for severe cases and short-term use only… And only when your doctor prescribes them. So once again I was left with something that only partially worked… And was destroying my health. So I kept asking around and trying ANY idea someone would give me. In fact... I tried every possible “natural” remedy you could ever think of… I refused to resort to suppositories and enemas… Because they should only be used as a last possible resort and in severe, hospitalization-type circumstances... So I started researching and came across a whole slew of remedies other people claimed to work, such as… Various types of exercise programs to try and get my sluggish bowels moving again… About a dozen different diets including high fiber, low-fodmap, the elimination diet, and SO many others… Gobbling up prunes like they were candy… Drinking up to a gallon of water per day to try and “flush it out”... Biofeedback therapy to test if it was a problem with my pelvic floor… Acupressure AND acupuncture thinking maybe it was some kind of energy blockage… And after almost a decade of testing everything… THOUSANDS of dollars wasted… MANY more pooping incidents… And enough embarrassment to last a lifetime… I was just about to give up. That’s when I had a conversion with a genius doctor that would change my life... His name is Dr. Michael Felley… And I was introduced to him after complaining to a friend about my pooping frustrations. Dr. Felley is a board-certified physician and nutritional specialist. He’s spent his entire life learning how the body works… And takes a unique approach that very few modern doctors take. Since he tends to see what other people can’t see… I decided to ask him what I was missing. After I explained my decades of issues… And how I’d tried everything with no success… He SMILED At Me Have you ever had someone complain to you asking for advice… And realizing you knew the answer you just smiled at them because you knew how to help? Well that’s exactly what he did. And after I stopped talking he said... “Jeremy, I’m sorry to laugh but everything you just told me was doomed to fail from the start. Not many people know this, but most traditional solutions for what you’re experiencing don’t solve the root of the problem, so they actually CAN’T work. The reason I’m laughing is that I’m happy for you. I know exactly what’s causing your problems.” So, of course… I asked him to explain what was going on... So he explained the entire process of “how poops happen”... As it turns out, it had to do with my “poop speed”. I know that sounds a little strange, so let me explain... The entire process from “food to poop” is pretty amazing… First, the food you eat enters your stomach… Where bile and digestive enzymes begin to grind your food into “mush cake”. Now the scientific term for this is actually “chyme”... But I like mush cake... So let’s use that :) That mush cake enters your small intestine where most of the nutrients are absorbed into your bloodstream. What’s left is what you see as poop… which consists of indigestible fiber and bacteria. This lump of fiber and bacteria then make their way into your large intestine… Then your colon... And finally into your toilet. And here’s the very important part... It’s the speed of this process that determines how enjoyable or frustrating your poops are... You see, there are nerve endings throughout the walls of your intestines... Which create muscular contractions called peristalsis. The scientific definition of peristalsis is this… “The involuntary constriction and relaxation of the muscles of the intestine or another canal, creating wave-like movements that push the contents of the canal forward.” Put in simpler terms… It’s a “poop train!” This process literally shuttles your poop throughout your intestines like a train… Soaking up water so it becomes moist and soft for easier pooping... And out of your body. If you’ve ever felt your stomach growl, that’s actually NOT a sign of hunger… It’s actually your poop train at work. But here’s where the problem comes in… Your poop is mixed in with a LOT of water in the beginning. So as it moves through your intestines, your body slowly absorbs water which changes its consistency. And depending on how LONG this process takes, your poop can take many different forms. By the time it reaches your colon, it should look like a #3 or #4 you see in the chart to your right… But if it happens too fast, not enough water gets absorbed into your intestines... And it comes out as diarrhea (#5-7)... And if it happens too slow, too much water gets absorbed… And it creates hard, dry poop with painful constipation (#1-2). But if the process is in perfect balance… Without any interruptions… You enjoy “perfect poops”... Like the sausage or snake-like shape like #3 or #4 in the chart. These are the perfect poops that dreams are made of... They take just 30-60 seconds… Generally, happen once or twice a day for most people... Come out soft and smooth and with a feeling of “complete release”... And require minimal wiping without pushing, grunting or spending 10 minutes on the toilet hoping and praying something finally comes out... As he told me this, I could barely contain my excitement. Because I realized... Fixing this poop train was the “missing link” that would solve all my frustrations! If I could just get my poop conveyor belt back on track… I’d FINALLY be able to go in public without fearing what might happen… I’d FINALLY get rid of the “bloat balloon” inside my belly making me look heavier than I really was… I’d FINALLY feel confident as I could fully empty my bowels and feel light and energetic again… I’d FINALLY be able to wipe in just a few seconds without leaving my butt chafed and sore… Heck maybe I’d even get rid of the smelly, embarrassing gas that I’d had for my entire life! Hopeful, I kept researching and discovered that there are THREE main factors that damage the health of your poop conveyor belt. They include… Poop Blocker #1: Boa Constrictor Stress Hormones Think about the last time you felt very stressed… nervous… or anxious... You probably felt it in your GUT… right? Well the reason you feel it in your gut is because stress tightens your nerves like a boa constrictor… Including the nerves moving poop through your intestines. And considering our crazy modern lifestyle… With demanding bosses and impossible work schedules... Bills that continue to pile up regardless of how much you save… Drama with your family and friends that seems to never end… Family activities and the challenge of raising children… And all the other million stressors you encounter every day… It’s no wonder we’re all stressed out! The problem is that stress releases epinephrine… The “flight or flight hormone” that saves you in dangerous situations... Diverts blood away from your intestines and into your vital organs such as the heart, lungs, and brain. As a result, your poop conveyor belt slows down.1 On top of THAT, stress releases another hormone called corticotropin-releasing factor (CRF) in the bowels... Which is like holding your hand over a burning candle… Because it directly slows down and inflames intestines, making the situation even worse.2 And like I said before... You cannot enjoy perfect poops unless your poop train is functioning like a well-oiled machine... It’s physically impossible. That’s why if you suffer from... Stomach cramps and pain... Bloated or swollen stomach… Erratic bowel movements... Nausea and/or vomiting… Feeling heavy and swollen... Not pooping as much as you think you should... Loss of appetite... Feeling full for no reason... Excessive gas or difficulty passing gas... More than once or twice a week... It’s a good sign that your poop conveyor belt is broken and needs to be fixed. I’ll show you exactly how to do that in just a minute, but first we have to talk about... Pooper Blocker #2: Lack Of Fiber One of the first things most doctors recommend if you’re pooping too much OR too little… Is more fiber. As I mentioned earlier, fiber alone can’t help most people… But it IS one of the three crucial elements to enjoy perfect poops on a daily basis. That’s because if you aren’t pooping enough… It helps bulk up and push poop through your digestive system. And if you’re pooping too much… It soaks up much of the excess water, bulking it up so it comes out in a more solid form. You’re supposed to eat about 25-30g fiber per day… Yet according to national statistics the average person is only consuming about 15g of fiber per day.3 So if you’re having a hard time staying regular, it’s CRUCIAL to add more fiber to your diet. Just make sure you’re getting the RIGHT fiber into your diet. Most people think there are only two types of fiber... Fiber Type #1: Soluble Soluble fiber bulks and softens poop by absorbing water. This creates soft, snake-like poop which passes easily without leaving a mess... Fiber Type #2: Insoluble Insoluble fiber adds bulks and speeds up your “poop conveyor belt”. This pushes poop through your intestines faster and easier … And while all fiber helps digestion… There’s one little-known type of fiber that creates even BETTER results... It’s something you likely haven’t heard of… Yet combines all the best benefits of both soluble and insoluble fiber to help you enjoy “perfect poops” daily. I’ll tell you about it in just a second. But first we need to talk about why it’s so powerful. And just one of those reasons is because it KILLS OFF… Poop Blocker #3: Toxic Bacteria Waging War Inside Your Gut You’ve probably heard the difference between good bacteria and bad bacteria… Just in case you haven’t… Good Bacteria Helps break down nutrients in food, regulates fat storage, controls your hormones, increases your digestive system, and regulates many other factors that keep you slim and healthy... Bad Bacteria Robs your body of energy, causes infections, increases sugar and junk food cravings, accelerates fat storage, slows your metabolism and digestive system, and destroys your immune system... Your body naturally has a balance of both good and bad bacteria. It’s supposed to be about 85% good bacteria, 15% bad bacteria. Unfortunately there are MANY factors that increase bad gut bacteria, including… If you were born naturally or via c-section… When and how often you’ve taken antibiotics… If you grew up in the city or the country… How much time you spent around dirt… Your diet throughout your childhood and into your adult life… How often you eat artificial sugars and junk food… Your daily stress levels … How much sleep you get… And many more! All of these factors determine how much “good” or “bad” bacteria are inside your gut at any given time. And if you experienced ANY of the following in the past week... Gas... Bloating... Indigestion/sour stomach… Irregularity of bowel movements... Pain or cramping… Food sensitivities… Fatigue… Difficulty sleeping… Even anxiety and/or erratic moods... It’s a clear sign that your microbiome has become overrun by bad bacteria. Now here’s why that’s so important… Good bacteria are CRUCIAL to becoming a perfect pooper. In fact… One study showed they can help increase stool frequency by 171%!4 That’s the difference between pooping just about twice a week… Versus 7 days a week like clockwork. Can you imagine how GOOD you’d feel… To wake up every morning and completely empty your bowels so your stomach feels flat and sexy… To shed several pounds of “stuck poop” and watch in disbelief as your belly shrinks… And finally feel LIGHT and ENERGETIC as you remove excess poop that’s literally weighing you down... The best part is, it’s easier than you think. Just remember... Perfect pooping requires fiber… good bacteria… And a fast-moving poop conveyor belt… That’s it. No fancy workout program (although exercising does help)... No hard-to-follow diet (although you should always eat healthy)... And no pills or medication. This is the “recipe” for perfect pooping. Pretty simple right? Consume enough fiber and water daily... Help your good bacteria kill off bad bacteria And speed up your poop train… And VOILA! You can enjoy perfect clean-wiping poops every day. But the good news is… There IS a safe, natural, plant-based solution that improves all three functions you need to enjoy perfect, daily poops. That’s why I’d like to introduce you to... The Little-Known “Jungle Fiber” Which Creates Perfect Poops Daily The jungle fiber I’m talking about is called “prebiotic fiber”… also known as prebiotics. I like to call in jungle fiber because of the Hadza Tribe in Tanzania... They’re one of the last remaining hunter-gatherer tribes and known to have one of the healthiest guts on the planet too. In fact, their gut microbiomes are 40% more diverse than the average person because they eat huge amounts of fiber… Specifically prebiotic fiber. Prebiotic fibers are a miracle when it comes to your digestion and helping you enjoy a flat sexy stomach… Because they impact ALL THREE major influences on your digestion! Let me explain how they work... Prebiotic Benefit #1: Speed Up Your Poop Conveyor Belt By Reducing Nerve Stress As we discussed earlier... Stress is CRUCIAL to manage because it tightens your nerves and slows your poop Train. The problem is, completely avoiding stress is nearly impossible... Which is why it’s better to strengthen your body’s ability to fight it. Now don’t worry, I’m not asking you to live like a monk… Buy a new house on top of a mountaintop… Completely cut yourself off from society… And meditate 12 hours a day. Because prebiotics can do all the work for you! Studies show that they can decrease stress and anxiety by reducing corticosterone (a chemical released during stress) and soothing damaging inflammation.12 In other words, They tell your body to relax even if you live a stress-filled life... Which is very handy when you’re dealing with even low levels of stress on a regular basis. Plus they help improve your sleep by increasing REM and non-REM sleep, especially after stressful events.13 And as we all know, a good night's sleep is crucial to keeping stress levels at a minimum. But that’s not the only way they help you become a perfect pooper… Because you’ll also enjoy... Prebiotic Benefit #2: The Perfect Fiber Balance Prebiotics contain the same properties of regular fiber to help bulk up and soften your poop... So it comes out frequently… As easy as squeezing a new tube of toothpaste… And FULLY empties your bowels. You’ll LOVE that tight, slim, non-bloated feeling when you finally get rid of the excess poop that’s backed up inside you. In fact, some sources say you can easily have anywhere between 5 to 20 pounds of poop sitting in your intestines if you aren’t going at least once per day...14 Which is as much as a used car tire. No wonder they call it a “spare tire” around your waist! Now, of course, everyone is different... But I personally lost about 4 pounds when I first started pooping daily. Now the weight loss was great… But more exciting was that I got rid of my “belly bulge” that made me look pregnant... Which meant I could stop sucking in my stomach at parties... And I’m happy to report the weight never came back. I believe you can have a very similar experience… And as we discussed earlier… You won’t have to worry about taking a product filled with toxic chemicals, preservatives, and artificial flavors. Because prebiotics can be made flavorless! In fact, you can add them straight into your coffee without even knowing they’re there. I’ll explain how in just a moment, but first let me show you... Prebiotic Benefit #3: Helps Good Bacteria Flourish To Give You A Stronger Stomach That’s because prebiotics are like an all-you-can-eat buffet for your healthy bacteria... And the more they can eat, the faster they can multiply and flourish. The two most abundant and most studied “families” of bacteria are Lactobacilli and Bifidobacteria. Whenever you hear about the amazing benefits that come from having a healthy microbiome… Chances are the studies were done on these two families of bacteria. And if you aren’t familiar... Healthy gut bacteria have been shown to directly impact ALL areas of your health, including… Support a healthy heart… Increase energy and help you feel lighter... Maintain positive moods… Subdue harsh allergies... Help maintain a healthy weight… Help you sleep better… Support a healthy immune system... And of course they help reduce bloating, gassiness and general stomach discomfort...15 Well the good news is that prebiotics are proven to... Boost Lactobacilli by up to 344%... And skyrocket Bifidobacteria by up to 366%16 And as I mentioned earlier… Boosting healthy gut bacteria could be the difference between pooping just TWICE per week… Versus every single day! And in case you’re wondering how they do it… They work by stimulating myoelectric activity so poop moves faster through your intestines.17 That means prebiotics are the PERFECT synergistic friend to any probiotic you might be taking… Because they can help supercharge the results you’re getting from it. And if you’re not taking a probiotic, they can actually give similar benefits because they can boost the healthy gut bacteria you already have.. So as you can see... Prebiotics make it effortless to become a perfect pooper… They give you the FIBER you need to bulk up your stool and help it glide through your intestines easily… They reduce internal STRESS so your nerves stay calm and increase how fast your poop conveyor belt works… And they boost your healthy gut bacteria to further improve your digestion and increase your poop conveyor belt. The fact is… They are the ONLY option for people who are sick and tired of straining and pushing just to finish feeling like you didn’t get it all out... Who are tired of feeling like they have heavy cement packed inside their lower abdomen… Who are tired of looking in the mirror and not feeling sexy… Who are tired holding their belly in every time they’re around friends and family… Unfortunately…Getting Enough Prebiotic Fiber In Your Life Is Practically Impossible ... Prebiotics are generally found in RAW, WEIRD, terrible tasting foods… And cooking strips out most of their prebiotic content. That’s why it’s so important to eat them raw. Unfortunately, most people simply can’t stomach the raw versions of high-prebiotic foods, like these... Raw chicory root Raw Jerusalem artichoke Raw dandelion greens Raw garlic Raw leeks Raw or cooked onions (to a lesser extent) Raw jicama Raw asparagus Raw green bananas Most sane people would not eat those foods in their raw form… And I don’t blame you! Because I’ll try pretty much anything… Especially if it’s healthy for me… But there are limits. That’s why I decided to start experimenting on myself... Before I discovered prebiotics I tried EVERY possible solution… But nothing really helped me achieve “perfect poops”. Increasing my fiber intake helped a little… as did fiber supplements… But I hated the way they tasted and how they felt as I swallowed them… So I never stuck with them. And believe it or not... I actually DID eat the raw forms of many of those foods so I could get more prebiotic fiber into my diet. Trust me when I say… It was NOT a fun experience. What’s amazing is that after about a week I actually noticed a huge difference… But I knew there was NO way I could handle eating raw forms of weird foods for the rest of my life. So I asked Dr. Michael Felley for some help… Dr. Michael Felley is a physician and nutritional specialist. He is one of the nation’s top nutritional experts… And I’m proud to call him a friend. When I told him about my “experiments” he just looked at me and said... “Jeremy, you’re wasting your time… All that was completely unnecessary!” He told me that the manufacturer he worked for had a unique process that could isolate prebiotic fibers into a completely flavorless and easily mixable form… So you simply add it to your coffee, smoothies, or really anything liquid-based… And become a perfect pooper in just a few short days… Effortlessly. So we started experimenting... We tried ALL sorts of different combinations… I was adamant that I wanted it to be… 100% plant-based and natural… Without additives, chemicals, or preservatives of any kind… Completely flavorless and easily mixable… With a perfect balance of soluble and insoluble fiber so you get results without becoming gassy or bloated… It took MONTHS to figure out the right combination… But we finally did it! I still remember opening the box and trying out our final formula for the first time. I got two cups of coffee (one with it, and one without) and gave my wife a blind taste test… And she had NO idea which one contained the prebiotic fiber! I began taking it that day… And just TWO days later, I was pooping every day on a consistent schedule. Every poop being smooth, soft and effortless to push out… Taking just 30-60 seconds each. In other words, the perfect poop! So I began telling my friends, who started trying it out… And they BEGGED me to make more! I couldn’t believe how well it worked for so many people. The results happened FAST, generally within just a few days… People were pooping better than they ever had… And word was spreading. And after getting requests from family… friends… and even strangers… I finally decided to make it available to the public. It’s Called Peak BioBoost… And It’s Guaranteed To Help You Enjoy Perfect Poops Daily Peak BioBoost is a blend of four science-backed prebiotic fibers to help you enjoy the "perfect poop" on a daily basis. It works by… Speeding up your poop conveyor belt by decreasing nerve stress… Bulking and softening your poop without creating gas or bloating by giving you the perfect balance of soluble and insoluble fiber… Keeping you pooping regularly and consistently by supercharging your friendly gut bacteria... And it works like CRAZY! You’ve already heard my story about how it was the ONLY thing that rebalanced my pooping habits… And it’s working for many other people as well. Here are a few of their stories… Keeps Me Regular While On Keto “Peak BioBoost is my new favorite supplement to start each day with. I use one scoop in my tea or coffee and enjoy the benefits of increased metabolism in addition to my cravings for sugary, starchy foods being little to none. As someone that adheres to the Keto lifestyle, I also love that this supplement gives me an extra fiber boost right off the bat that helps keep my digestive system running smoothly. Peak BioBoost has definitely earned a staple spot right next to my coffee pot. I love it so much I actually gave it to my brother, who is now a raving fan as well!” -Lenee Gill “I Forget It’s There By The First Sip” “I’ve been taking Peak BioBoost+ Prebiotics for a month and they have tremendously regulated my digestive system. I put one scoop of the product in my morning coffee and forget it’s there by the first sip. My bowel movements have become consistent and I’m very pleased with the way the product has literally pulled my gut from a rut!” -William Gill Helped In Just 2 Days... I tried this because I’ve always been jealous of people who pooped so easily and regularly. The biggest shock to me was how FAST it worked. Just two days in and I was having “perfect poops” every single day after that. Plus I just put it in my coffee, and can’t taste it whatsoever. I loovvveee how easy it is, how fast it works, and how affordable it is. I’ll now use this every day! -Kristen Pizzano WOW - I Finally Feel Normal Again! I tried Peak BioBoost three days in a row and WOW. I finally feel normal again. They were all super smooth and easy! Plus I also forgot to take it on day 4 and didn’t poop that day. Then I started it back up again, and got on a normal schedule. It’s crazy how good it works! -Allison Carpio I Love This Stuff... I’ve tried ALL sorts of things to keep me regular. From colon cleansers… to fiber supplements… everything you could think of. This was the first product I’ve tried that was easy to take on a daily basis, actually worked, and didn’t make me gag when I took it like most fiber products do. I just put it in my coffee and some of the smoothies I make, and I literally don’t even know it’s there. I love this stuff! -April Watts Now if you’ll notice something, most people love it for two reasons… It simply WORKS like crazy… It’s SUPER easy to use and enjoy on a daily basis without even realizing you’re taking it... So let me talk about the fact that... Peak BioBoost Has Over A Dozen Uses! When I first created Peak BioBoost, I wanted to make sure it was both flavorless AND easily mixable. That’s because I’ve taken dozens of “popular” fiber supplements in the past… And hated every single one. I wanted this to be different… Unique... And so much more effective than any fiber supplement you have taken in the past.. The good news is… I did just that! Since Peak BioBoost is flavorless and easily mixable... Most people simply add it to their morning coffee or tea. There is ZERO flavor, and it mixes in just seconds… And if you’re not a coffee drinker, you can add a scoop to any of the following… Tea Smoothies Protein drinks Baked Goods Pancake/muffin batter Homemade dough/bread Pasta sauces Oatmeal Mac & Cheese Soups/stews And MANY more… It’s SUPER simple and such an easy way to boost fiber intake for yourself and your entire family. Plus it's easily mixable so you can use it with many foods and drinks without lumps or grittiness in just a few seconds… To enjoy less bloating, consistent and regular bowel movements, better gut health, more energy and so much more. But having said all that, you might be asking yourself... Why is this specific blend of prebiotic fibers so special? That answer is pretty simple actually… Research shows that different probiotics thrive on different types of prebiotics. Just like you have your favorite meals, so do your gut bacteria! That’s why we’ve included... Acacia Gum - To promote healthy bacteria in your intestines and enjoy what I like to call a “bulletproof stomach”... 18 Inulin - Which swells up and forms a gel-like substance that expands to push your poop through your intestines… 19 Fructooligosaccharides (FOS) - Which protects against “bad” bacteria, promotes healthy cholesterol levels, and helps speed your poop conveyor belt...20 Flaxseed - To help bulk up your poop and flush waste out of your digestive tract...21 And just in case you were wondering... Peak BioBoost Is… Vegan-friendly Vegetarian-friendly Paleo-friendly Keto-friendly Gluten-free Non-GMO Soy-free Psyllium-free Dairy-free Artificial flavoring free Filler-free Sweetener-free Additive-free Manufactured in the USA Now as you can see… Peak BioBoost Is A NEW, ADVANCED Way To Enjoy Daily Perfect Poops… It’s made using… The RIGHT ingredients which are shown to keep you regular and boost health in dozens of different ways... In the RIGHT amounts so you’re getting enough to make a very real difference, but not enough to cause bloat or discomfort… In a FLAVORLESS and MIXABLE powder so you can easily enjoy it every single day without having to “force it down” like you would with a gel-like psyllium based fiber… That’s why people are going crazy over it… There are no big secrets here… No clever marketing tricks… Just a product that delivers great results, at a great price. On top of all that… It’s One Of The Simplest And Smartest Ways To Boost Your Overall Health We’ve mostly talked about helping you become a perfect pooper on this page… But the fact is… Fiber and prebiotics help boost your health in SO many different ways. Including… Increased longevity - In an analysis over 17 studies using 980,000 participants, researchers found that every extra gram of fiber slashed the risk of mortality dying by 1%. There are 7 grams of fiber in Peak BioBoost… you do the math!22 Shrinks your waistline - Fiber helps shrink your waistline by helping you feel full longer after a meal and reducing your appetite. In fact, one study showed that every additional gram of fiber helped them lose an extra ½ pound of fat.23 Supports healthy blood sugar - One study found that boosting fiber intake reduced fasting glucose levels by an astonishing 28%!24 Supports healthy cholesterol - An analysis of research studies showed that as little as 2g of extra fiber per day can support healthy cholesterol levels that’ll make you and your doctor smile...25 Supports healthy blood pressure - Research presented at the American College of Cardiology Conference showed that patients with hypertension significantly cut their risk of heart complications by consuming more fiber...26 Boosts mental cognition as you age - Memory and overall brain function tends to slow as we age. But fiber helps protect against this by soothing inflammation… 27 Protects against knee pain - New research has now shown that prebiotics protect against inflammation in your joints, especially in those who are overweight...28 Boosts immune system - By increasing production of interleukin-4, which soothes inflammation in your immune cells so they can function better...29 Protects your heart - Many studies show that fiber helps fight back against cardiovascular-related health issues...30 As you can see… It’s CLEARLY a smart decision to add more fiber into your daily diet… And Peak BioBoost is hands-down the easiest way to do that. But all that creates a problem because… We’re At Constant Risk Of Selling Out Peak BioBoost is a Godsend for anyone looking to enjoy perfect, daily poops. In fact it’s so powerful and effective that word is spreading like wildfire… People all over the world are discovering this incredible formula for themselves… And they’re ordering as many as six bottles or more at a time. That way they can enjoy the perfect poop on a daily basis without worrying about getting backed up, feeling bloated, or having embarrassing, smelly gas. And it makes sense because you’ve seen the science behind Peak BioBoost and why it’s a new evolution in digestive support. And the best part is that the longer you use it… The more consistent you become… The more toxins get removed from deep inside your digestive tract… The better food can turn into more energy... And the better you feel. That’s why our biggest problem right now… Is keeping it in stock for new customers like yourself That’s because... We produce Everlean in small batches to keep the quality as high as possible… Our manufacturing process takes longer because we’re using only the highest quality ingredients, run each batch through several tests to ensure proper potency, safety, and results… Customers are reordering at a rapid pace after seeing the massive transformations in the first few weeks… And those same customers are telling their friends and family because it works so incredibly well without resorting to dangerous laxatives or gag-causing fiber powders like psyllium… Because of that, we’re at a CONSTANT risk of running out of bottles… And if that happens… You’d be forced to wait as much as three months until the next batch is produced. That’s why I’d hate to see you procrastinate… Coming back later to order… Just to see a big “Out of Stock” banner on this page. That’s why I’ve just recently reserved an extra-large order from my manufacturer… and locked in a 50% discount for new customers! It cost me a lot of extra money to do this… But I wanted to make sure we had enough in stock for you to order. The good news is… Because I ordered much more than I normally do… My manufacturer gave me a HUGE “per bottle” discount… Which I’m passing onto you! You see… While Peak BioBoost normally has a suggested retail price of $59.95 (which is an absolute steal in its own right)... If you order TODAY while we have enough stock… On THIS page only… I’d like to offer it to you at a massive 50% discount for a very limited time. You’ll see your various options below… But first, let me answer a question you might be thinking to yourself right now. Which is... How Much Should You Take? As you’ve just seen, you can mix Peak BioBoost into virtually anything since it’s flavorless. That’s what makes this perfect for the entire family. Regardless, here’s how to get the best results… FIRST, start out with 1 serving per day. Next… Oh wait, that’s it! You’re done. It’s really that simple. You don’t need to torture yourself by drinking a full glass of gelled-up water that makes you gag. Simply add a scoop to your coffee, tea, or any of the other dozens of ways I showed you to use it earlier… And enjoy ALL the benefits we’ve talked about today. Pretty simple! And it brings me to my next point... How Long Should You Take It? My recommendation is to think of prebiotics like you would a multivitamin. When you take a multivitamin, you experience the benefits of it while taking it. But when you stop, the benefits stop. It’s the same with a prebiotic. It should be something you take daily to feel better, keep your digestion strong and healthy, stay slim, and enjoy more energy. That’s why I’d like to give you... A Huge 50% Discount As I mentioned earlier, we recently placed a much larger order than usual... Which means not only is it in stock… It also got me a HUGE “per bottle” discount… Which I’m passing onto YOU. While Peak BioBoost normally has a suggested retail price of $59.95 (which is an absolute steal in its own right)... If you order TODAY while we have enough stock… On THIS page only… I’d like to offer it to you at a massive 50% discount. You’ll be able to order a full six-month supply for just $29.95 per bottle. Now you don’t need to order six bottles of course… Because below you’ll see that we have both one-month and three-month supplies as well. But before you choose your option, I want to assure you that WHATEVER you choose... Your order is backed by our 1-year, 100% money-back guarantee... I want you to feel confident in anything you purchase from Peak Biome. That way you can order today, risk-free, then try it and see how it works for you. That’s why all I’m asking from you right now is a “maybe”. I want to give you a full YEAR to try Peak BioBoost and feel safe about giving it a fair test to see if it works for you, without risking a single penny. I don’t want you to pay a dime unless you SEE and FEEL the results you’re looking for. If for any reason, or no reason at all you feel this is not for you, simply send us an email and I’ll be more than happy to give you a 100% money-back refund. No questions asked. No hoops to jump through. On top of that, you’ll receive FREE shipping if you choose our 6-bottle option (an additional $9.95 savings). Just remember, this offer is available on THIS page only… And for a limited time due to our inventory issues. So look at the ordering options and choose the right package for you. Try 1 jar if you’re simply trying it out and are super skeptical… 3 jars if you want the best possible experience… Or 6 jars if you want the best experience AND by far the best deal! Take a moment and choose your option below... Buy 4 Get 2 Free ** Image ** $29.95/jar Add To Cart FREE Shipping Normally $359.70 50% discount 3 Containers ** Image ** $34.95/jar Add To Cart $6.95 S&H Normally $179.85 41.70% discount 1 Container ** Image ** $39.95/jar Add To Cart $4.95 S&H Normally $59.95 33.36% discount Oh and I almost forgot… On top of everything we’ve already discussed... I’d like to give you FREE bonuses when you order today as well! Bonus #1 The “Perfect Poops” Cookbook The Perfect Poops Desserts cookbook has 50+ delicious, gut-friendly, zero-guilt dessert recipes that… Can help you burn fat… Have ZERO processed sugar, unhealthy fats, gluten, or dairy… Taste SO good even your kids and grandkids will demolish them… And even help you poop better :) They’re PERFECT if you’re trying to eat healthier, regardless if you have gut issues or not... They taste INCREDIBLE … They’re so EASY that young kids can make them... Plus they fit nearly any diet you might be following. Inside you’ll find recipes perfect for… Keto… Paleo… Low carb… And SO many others… There are even a bunch of Vegan-friendly recipes! But my FAVORITE part? Most take just 5-10 minutes to create using common, easy-to-find ingredients. Inside you’ll enjoy… ** Insert food porn ** And SO many more! Bonus #2 87 Gut-Friendly, Fat-Burning Smoothie Recipes I partnered with one of my very good friends, Jonathan Bailor. Jonathan is the creator of “The SANE Plan” and author of the book “The Calorie Myth”. When I told him about Peak BioBoost, he immediately loved the idea. That’s why he offered to give my customers 87 of his most delicious, gut-friendly, fat-burning smoothie recipes, FREE! The smoothies themselves help promote healthy digestion… And if you add Peak BioBoost to them, you can supercharge your results. Enjoy them for breakfast… lunch… as a midday snack, or even dinner! These delicious smoothies will help you stay regular while reducing bloating and burning fat. You’ll be able to enjoy… And DOZENS more... All while burning fat, enjoy amazing digestion, regular bowel movements, less bloating, and less gas! Click Here To View Ordering Options Here Are Your Two Options... We’ve gone over a lot on this page today... Now, the decision is yours. You’ve seen all the clinical studies… All the proof… All the reasons why giving Peak BioBoost a try is a great decision you’ll feel comfortable making. So now you’ve got a choice… You can do nothing and give up. Then look back 6 months from now realizing that you could have simply tried something new and finally gotten the results you’ve been looking for... Or you can try Peak BioBoost, risk-free. It’s convenient, effective, and works incredibly fast. You’ll enjoy “perfect poops” along with less embarrassing gas, less bloating, and even more energy. That way you can finally feel confident about your body again. But the choice, of course, is yours… If you’re tired sucking in your belly to avoid embarrassment at social events… If you’re tired of that “rock in your stomach” feeling and wish it just felt FLAT again… And if you want to enjoy healthy digestion on a daily basis... I urge you to claim a risk-free trial of Peak BioBoost today. Remember, your purchase today is completely risk-free. If for any reason you aren’t satisfied, just send back your order and receive a 100% refund. It’s as simple as that. So go ahead and click here to view your ordering options. Here’s to a skinnier, healthier, happier (and sexier) you, Jeremy Reeves Founder, CEO PeakBiome FAQ’s How many bottles should I order? The answer may differ from person to person. But in general… Try 1 jar if you’re simply trying it out and are super skeptical… 3 jars if you want the best possible experience… Or 6 jars if you want the best experience AND by far the best deal! Also remember that right now we’re holding a special discount, so be sure to place your order today before we either run out OR stop this promotion. What’s unique about Peak BioBoost? Peak BioBoost is a combination of four different science-backed prebiotic fibers to help you enjoy the "perfect poop" on a daily basis. Simply add a scoop to your coffee… Or any of the other dozen or so ways you can use it… And you’ll enjoy regular, consistent, perfect poops. What ingredients are in Peak BioBoost? Here’s a list of the actual label so you can see everything in exact detail :) *** Insert label *** What’s the best way to take this product? Start off with 1 serving per day and see how that works for you. If it’s a little too much, reduce to ½ serving and continue. Or if you need a little more, try up to 2 servings per day. Feel free to add it to your coffee, tea, desserts, soups/stews, or any of the other dozens of uses! You will receive more information on how to use the product upon ordering. How long will it take before I feel the benefits? This is different for everyone. Many people notice differences in 2-3 days, while others may take a week or longer. It’s important to continue taking it to continue experiencing the benefits of it. How safe is Peak BioBoost? Are there any side effects? Peak BioBoost is sourced from the highest possible ingredients which are rigorously tested for purity and potency in state of the art facilities. It is manufactured in the USA and GMP certified using safe ingredients. There are zero reported side effects. However, individuals who have been diagnosed with SIBO (small intestinal bowel overgrowth) should consult their doctor on taking pre or probiotics. If you are concerned about Peak BioBoost interacting with your medication, please consult your doctor. Show them the list of ingredients and ask how it fits into your current treatment. Q: Are there any allergy concerns with this product? Probiotics are considered very safe, especially when it comes to allergies. It is also free of sugar, artificial sweeteners, flavors, colors, preservatives, gluten, dairy, and soy. However, it is manufactured in a facility that also processes milk, eggs, wheat, and soy. If you have any concerns, please consult with your physician. Q: How will this product be shipped to me and how quickly? We will ship your order directly to your home or office using FedEx, USPS or UPS. Customers in the United States and Canada can expect their orders within 5 to 7 business days. International orders typically take 8 to 15 business days (plus customs clearance times). Q: Is it safe to order online from your website? Of course! We use a 256-bit secure ordering server where 100% of your data is encrypted, safe, and secure. Our secure shopping cart is verified by numerous 3rd-party security verification systems, including McAfee Secure, the leader in security scanning. So, you can rest assured that your information is 100% safe and secure at all times. Endnotes https://www.medicalnewstoday.com/articles/326970#stress-and-constipation https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4249634/ https://www.ucsfhealth.org/education/increasing-fiber-intake https://academic.oup.com/ajcn/article/100/4/1075/4576460 https://draxe.com/nutrition/maltodextrin/ https://draxe.com/nutrition/citric-acid/ https://www.isitbadforyou.com/questions/are-artificial-flavors-bad-for-you https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5591507/ https://www.sciencedaily.com/releases/2018/10/181001101932.htm https://www.ncbi.nlm.nih.gov/pubmed/7965420 https://pubmed.ncbi.nlm.nih.gov/7590527-determination-of-combined-benzidine-in-fdc-yellow-no-6-sunset-yellow-fcf/ https://www.biologicalpsychiatryjournal.com/pb/assets/raw/Health%20Advance/journals/bps/BPS_13098_accepted_article.pdf https://www.sciencedaily.com/releases/2017/02/170225102123.htm https://www.guthealthproject.com/20-pounds-of-poop/ https://www.healthydirections.com/9-ways-good-gut-bacteria-support-your-overall-health https://www.researchgate.net/publication/5769875_Prebiotic_oligosaccharides_and_the_enterohepatic_circulation_of_bile_salts_in_rats https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4288092/#b19-jnm-21 https://draxe.com/nutrition/article/gum-arabic/ https://draxe.com/nutrition/inulin/ https://www.healthline.com/health/fructooligosaccharides#health-benefits https://draxe.com/nutrition/10-flax-seed-benefits-nutrition-facts/ Yang Y, Zhao LG, Wu QJ, Ma X, Xiang YB. Association between dietary fiber and lower risk of all-cause mortality: A Meta-Analysis of Cohort Studies. Am J Epidemiol. 2015;181:83-91. https://www.ncbi.nlm.nih.gov/pubmed/19158230 https://eurekalert.org/pub_releases/2019-10/acoc-hfd093019.php https://pubmed.ncbi.nlm.nih.gov/9925120-cholesterol-lowering-effects-of-dietary-fiber-a-meta-analysis/ https://eurekalert.org/pub_releases/2019-10/acoc-hfd093019.php https://www.sciencedaily.com/releases/2018/09/180914084850.htm https://www.sciencedaily.com/releases/2018/04/180419100135.htm sciencedaily.com/releases/2010/03/100302171531.htm Kim Y, et al. Dietary fiber intake and mortality from cardiovascular disease and all cancers: A meta-analysis of prospective cohort studies. Archives of Cardiovascular Disease. 2016;109:39.

Research for Taxbot I. What We’re Looking For… Insights Into Demographic : Who Is Your Customer? Americans who are self-employed or own a small business. How Old Are They Typically? 30-49 years old What Attitudes Do They Have? (Religious, Political, Social, Economic)? -Tend to be “right-leaning” (Republicans). Many think that young people are lazy. -Warren’s health tax will cost us, small biz owners. -They think that it’s “socialism for corporations and capitalism for us.” (SYSTEM IS UNFAIR) -It's highly risky and most businesses will fail. -Most new small businesses fail, and those which succeed, most do mediocre financially, -I don’t see running a business as a side gig as risky at all. -Paris Hilton earned it by being born rich -I want to make money and help people. -I don't tell people things aren't going well," he smiles. "I tell people I'm busy." -Self-employment means different problems. -Success and failure are down to you. That has its ups and downs; you can't blame anybody else, which in this trade is rare." -Keep failing, fail harder, fail more but keep trying and don't stop, -It (self-employment) can be more stressful, but it's good stress. -No way, never again. I'll stick with large corporate, thank you. -We’re all fucking tired. The competition is only getting harder. Keep working. -Agreed, they mostly jumped onto every get-rich-quick scheme going IMO...In reference to people who fail at the biz. -In my experience, running a business is more work than being employed. -starting a business is a lot of hard work and very few people are successful even smaller amount successful enough to make it a fulltime thing. -I was really excited about converting my small business to an S corp, until I -But I don't know which type of business to create, how much to claim in dividends, how to do any of it, or if creating a business would even be the right move to make. -Why does Paris Hilton deserve to be taxed at a lower rate for doing nothing other than coke and blowing Eurotrash while a person who goes to work for 40 years, day in, day out deserves to have more taken out of their incomes? -I have never regretted starting our businesses. -People argue that working for a big company is shit because you'll never be producing for yourself -That's the point of becoming an entrepreneur. You risk it all and might take an arrow to the knee or you make it big time after some time have people working for you and just sit back and relax. -Entrepreneurship works only for a minuscule percentage of the people who even try to. You only hear about the 1 successful case, not the 1000s that failed trying to. -The G'vment is really trying to tax its way out of this recession here. -Your bigger regret will be not trying. It's really that simple. -Everything about owning a business sucks. -I was never happy as an employee. -Being self-employed is the worst ideal very few successful people try to promote -I just wish more people could understand the amount of time, money, and work it takes to run a small business. And that most of will never get rich, but it is our passion! -I didn't choose it, it chose me -It's really hard to run a profitable small business smoothly. -I didn't choose self-employment, it chose me. -I just say Fuck self-employment tax and fuck you TurboTax. I swear the IRS must just look for self-employed people issuing tax prep software. -I have a huge problem with authority figures. -Don't get sucked into the trap of letting your business become your life. *RED HIGHLIGHTS = RESPONSES FROM REAL CLIENTS * I never knew that I was losing so many eligible deductions in my Real Estate Business, Sandy really opened my eyes to my rights as a taxpayer." audit-proof your taxes, Sandy made a scary topic not only understandable but also fun. Sandy helped us put the IRS in perspective." I feel confident that we will be "audit-proof" Sandy have given me the confidence to take on my bully accountant and the IRS." I left the seminar feeling for the first in my life how to file a tax return and keep proper documentation "I wish I had heard these things 8 years ago. I know I have lost $$$ through ignorance, You will feel much better about the possibility of getting audited after you get the facts from Sandy." It's amazing to learn how little I know about our tax laws! "Let's just say this about getting organized and doing it right. Documentation is the key. I was absolutely amazed at what I did not know, and my accountant did not tell me about my tax deduction. If you want to have the IRS decoded, go to one of Sandy's events." I have learned so many new money-saving deductions It made me realize how much I was missing on my deductions A real eye-opener. Sandy makes a very complex topic easy to understand for the layman." Sandy was right on with his evaluation of critical deductions I was missing in my business. My fear of the IRS has always stopped me from trying to increase my deductions. I never cared about anything to do with taxes until I heard his seminar -Starting a business is FAR more difficult than books, articles, movies, and Unicorns make it seem. What Are Their Hopes and Dreams? -My ultimate dream is to quit my day job -Not having others ruling over me is absolutely priceless. -I will start this by saying hate my current job and would more than anything like to self-employed SUCCESSFULLY... What Are Their Victories and Failures? Failure: I have one business that I started with a friend that didn't work out, and I do regret it. Failure: You never clock out when you own your own business. Failure: One disadvantage -- for me -- was that I could never take a proper vacation because I had to be available for client emergencies. Failure: I don't regret starting my own business, what I regret was picking shitty business partners/investors and underfunding it so it was crippled from the start. Failure: 10 years in..now trapped Failure: Honestly there's a lot to be said about working 9 to 5 , getting holiday pay and doing the general . I never turn off , I never stop and most of the money I make goes to the taxman or other mundane realities Failure: . Shutting down biz because. for peace of mind and to focus on my life Failure: i'm f*cking tired of it all Failure: In the last three years, I've sacrificed everything for success and didn't get SHIT in return. I lost all of my friends. I lost all of my self-confidence. I lost weight (was already skinny). I lost my parents' respect. Failure: I was in an inhibited state where so much crap piled up in my life I became overwhelmed and gave up on taking care of myself. And that included filing taxes. Failure: I honestly have been failing for 7 years but I'm still trying. Wasted time and 10's of thousands of dollars. Failure: you may not be able to just close up if you want to take a vacation. Failure: I took less vacation and worked more hours working for myself Failure: I feel so trapped. Failure: “Most small business owners can’t afford to take time off to come to something like this,” Failure: I wish I’d known that I needed to treat freelancing as a business. Failure: Very burned out (but less successful). Failure:I am getting burned out! 6 figures is great but at what cost. I am to the point some days I just want out and to sell them all off and live a more stress-free life Failure: but in the end, I decided my physical and mental health, peace of mind, marriage, and relationships are all far more valuable than the money at this point in my life. Failure: My body and my brain have put a halt to my life Victory: Not having others ruling over me is absolutely priceless. Victory: Yeah clients call you all the time about work stuff, it’s a trade off, but I relish choosing to do what I like. Victory: but it's better than dealing with one demanding boss who is standing directly behind you, staring at your computer screen. What Outside Forces Do THEY Believe Have Prevented Their Best Life? -Trump’s ‘small business tax cut’ is actually for rich people who don’t work -And Capitalism continues to crap all over the workers, just like it’s meant to. -However, it is becoming increasingly more difficult to run small businesses and make a profit because corporations undercut prices in a way a small business cannot. -Corporations are finding loopholes around them -The G'vment is really trying to tax its way out of this recession here. -Socialism for the corporations, capitalism for us. -Complex tax code -I want to incorporate my successful online self-employment to an S-Corp to save on taxes. What's the best way to do this? -I think my biggest issue is getting my foot in the door. What Are Their Prejudices? -Democrats...liberals -“Well, the Dems better get going on messaging.” -Why does Paris Hilton deserve to be taxed at a lower rate for doing nothing other than coke and blowing Eurotrash while a person who goes to work for 40 years, day in, day out deserves to have more taken out of their incomes? -And Capitalism continues to crap all over the workers, just like it’s meant to. -Big corporations...are getting away with murder, while they (the little guy) foots the bill Sum Up Their Core Beliefs About Life, Love, and Family In 1-3 Sentences. Most are folks who hate working for a boss at a corporate job and want to be self-employed but know that chances of succeeding are low. They tend to lean to the right politically, but still think that capitalism works better for big corporations while screwing the little guy. Many feel trapped in their business and have no time for vacations or weekends. (Major pain point) All seem frustrated by complex tax laws, and are generally scared and confused by taxes. Other Existing Solutions: What is the Market Already Using? (List Out) -Forums for free help -Mileage tracking software -Expensive Attorneys -Expensive CPAs -Books on saving taxes What Has Their Experience Been Like? -They don’t like their “bully accountant”. -“I spent years trying to follow the advice of a "regular" financial advisor, always frustrated that she didn't want to look at our whole picture or plan anything creative.” -They’ve been terrified of tax law, the IRS, and audits. -“I’ve got to find my family a new CPA and financial advisor. Both have been giving us bad advice for years. “ What Does the Market Like About Existing Solutions? -”They like a different perspective on money, -“Thinking outside the box” What Does the Market Dislike About Existing Solutions? -Outdated information. -Confusing/conflicting forums -“Bully” CPAs Are Their Horror Stories About Existing Solutions? -Having to pay back taxes because of bad advice or processes -AUDITS Does the Market Believe Existing Solution Works? -Not usually... If Not, Why? Most don’t know what they don’t know. They think the cards are stacked against them as small businesses. That the laws favor giant billion-dollar corporations. Curiosity: Has Someone Tried to Solve the Market’s Pain Points Before In A Very Unique Way? Our company has the most unique that I can find. So not really. Taxes are pretty boring. What Was The Result? Boredom Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work? They think the cards are stacked against them as small businesses. That the laws favor giant billion-dollar corporations. Capitalism favors the rich..and screws the little guy Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are Unique? Not really...the laws are always changing What Happened? Were they successful but forgotten? Or were they a failure? Why? Nothing really...the laws are always changing. Corruption: Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be So Bad? Yes. The belief that the rich get richer with the way today’s laws are written. Is There A Belief That It’s Been Recently Exacerbated By Outside Forces? Depending on their political views...they blame one party or the other. If So, What Are Those Forces And What’s The Reason Behind Their Presence? Bad politicians...cuz of the liberals or lazy millennials II. Where to Find The Answers to Our Research Questions? Forums/Reddit: Look for replies vs. views. Why? On a post, if lots of people view it that’s great, and there may be interest. But when there are a ton of REPLIES, it means people are really passionate, interested, and engaged. Examples: https://www.reddit.com/r/fatpeoplestories/comments/28nuy3/a_rant_on_the_sad_reality_that_is_often_type_2/ https://www.reddit.com/r/fatpeoplestories/ https://www.reddit.com/r/keto/ https://bitcointalk.org/ http://www.personaldefenseforum.net/showthread.php?814-Venezuela-A-Case-for-Prepping Facebook Groups and Pages: Similar to forums. Pay attention to the posts with the most engagement. Not interested in a ton of “likes.” Only semi-interested in a ton of “shares.” Really interested in a ton of comments and arguments. Example: https://www.facebook.com/Diabetes-Support-119703998103102/?ref=br_rs YouTube: Same thing again. I’d look for one that has a good amount of views. But then I’d also look at the engagement and comments. Examples: https://www.youtube.com/results?search_query=bitcoin+conspiracy&sp=CAM%253D https://www.youtube.com/watch?v=h8iBKbubCxM Comment Sections on Articles: And the same thing again. Examples: http://www.breitbart.com/ http://www.breitbart.com/london/2018/04/17/macron-europe-migration-destiny-africa/ https://conservativetribune.com/ Authority Figures / Influencers: Has Dr. Oz/Kim Kardashian/Oprah/Sanjay Gupta/Hot Lifestyle Model/Mommy Blogger/Whoever been discussing a specific pain point or solution? We laugh at Dr. Oz and the free trial guys (and straight sale guys too) have kind of turned it into a joke. But at the end of the day if Dr. Oz is talking about an ingredient or a product, then most baby-boomers believe It must be the greatest thing since sliced bread. When looking at an authority figure or influencer’s website, article, Instagram post, blog, etc… Did they explain any science behind how the problem works, or how the product acts as a solution? Google: It sounds simple but Googling the problem and solution is the best way to find information. Look at information from both Big Name sites and smaller ones. If you find something interesting, open a new tab, and start doing more research about it… “How to” “How does” “What is” “Best ways to” “Natural ways to” “Why do” “____ Benefits” For Nutra: Google: “ingredient name, humans, NCBI”. Look for double-blind studies and pay attention to dosages in there, and if the ingredients in your product match or exceed those dosages. “Meta-Analysis” articles are super useful too. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5664031/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4609100/ More Places to Go… Examine.com (Go To Human Effects Matrix For Studies) DrAxe.com WhFoods.com OrganicFacts.net Amazon.Com No surprise here of course. But perfect for looking at similar products on the market, and reading reviews of them too. This works for both indirectly compete products, and direct competitors. Look at 5 Star Reviews and 1 Star Reviews. Look at the FAQs as this will help know what your market is wondering about. Look at similar products customers have bought. Look at product features/benefits/claims. Examples: https://www.amazon.com/Turmeric-Curcumin-Bioperine-Joint-Relief/dp/B0112M60KI/ref=sr_1_1_sspa?s=hpc&ie=UTF8&qid=1523981225&sr=1-1-spons&keywords=turmeric+curcumin&psc=1 https://www.amazon.com/Penn-Plax-Aquaponic-Promotes-Environment/dp/B012QGR2TC/ref=sr_1_5?ie=UTF8&qid=1523981281&sr=8-5&keywords=aquaponics III. IMPORTANT Notes: Through your research, you’ll typically end up getting the kernel for the mechanism behind the problem and the solution. If you find a unique solution to the problem, and your product fits it, don’t be afraid to fit the two together. For example: If you have a weight loss product… And your product is geared towards helping with metabolism… You find a lot of research about how metabolism is governed by the thyroid hormone… You may want to bridge-the-gap, and have your product talk about… This means making your copy about how a dysfunctional thyroid is the real cause of your poor metabolism. Rabbit holes are your friend (within reason). I’ve found some of my most interesting unique mechanisms and my best stories by going down rabbit holes. Examples: Maybe you’re looking at doing a DIY solar generator. You see someone’s name as an early inventor of a prototype. You look into the prototype and find out it had a novel mechanism of action. That’s all great fodder for copy. Recently writing a new offer for foot fungus. It has an ingredient called undecylenic acid in it. End up finding a U.S. Military Medical History about how during WWII, U.S. soldiers were PLAGUED by foot fungus. It was so bad it caused almost 10% of our soldiers to miss time in action. The U.S. Surgeon general at the time went on a desperate quest to find something that would control fungus. Ultimately they discovered that undecylenic acid was superior to all the rest.

1. Who’s the Audience? Females between 30 and 55 years of age. 20lbs to lose or more. They’ve tried countless diets and have lost and regained the same 20lbs (or more) time and time again. Often married, their weight has fluctuated a ton. 2. What are the pain points, or biggest fears? (+ identify the 1-3 HUGE ones, while the rest are secondary) - Short Term: Losing and regaining weight again and again Cheating on their diets and hating themselves. Beating themselves up when they aren’t perfect on a diet or weight loss plan. No support system. Feeling hungry. Cheating when out and about. Stepping on the scale but no change even after hard work. Not losing weight fast enough. Anger at themselves for not having willpower. Not sexy or attractive to spouse anymore. Also losing respect of spouse. -Long Term: Struggling to feel normal their whole lives… Stress in relationship (possible divorce) Weight keeps creeping up Feeling broken, like they’re on a hamster wheel and can never get off. Health fears too – diabetes, heart disease, etc. 3. So by reversing the pain points/biggest fears, what is the one big promise (1-3 sentences) you are going to make about the sales copy they’re now reading…how this will change their lives forever? Inside this letter, I’m going to share the fastest and simplest way to lose up to 20lbs and KEEP IT OFF for good… And do it without any impossible-to-follow diets or grueling workout plans… Without the “ups-and-downs” that can leave you feeling like a failure or a loser… And in such little time… That even your oblivious husband will stand up and take notice… In fact, he may even start begging you to share the secret behind your incredible transformation… That way he can use it for himself too. 4. What solutions for the reader’s problem (s) exist already (and why aren’t they working for them)? Drinking water I was so sidetracked before and forgot to hydrate myself. Eating Clean Too many “clean foods” taste like ass. Expensive, time-consuming, plus confusing to know what’s healthy and what’s not. Weight loss pills Gurgling stomach, don’t work, waste of money. Portion Control Hard to have that discipline, end up overeating, or always feeling hungry. Exercise (Walking/Hiking/Running) Good for you, but doesn’t move the scale. Can work out all week and yet the scale stays the same. Courses/Programs Hard to follow, confusing, waste of money. Keto Keto flu, works for some people but not others, easy to get knocked of ketosis. Weight Watchers Points system, still feel hungry, expensive (thousands of dollars a year), based on outdated science. 5. What’s the new claim/root cause/surprising info? And how does this new solution we’re offering them work? [This is the Unique Mechanism Part] (Think about it as if they had 99% of the solution already, but you’re sharing that missing 1%...the easy but unexpected REAL REASON, or REAL SECRET to their success). UMP: Researchers at the University of Houston have discovered a new molecule lurking inside of our bloodstreams. Its scientific name is 27HC… And because it comes from cholesterol in foods… You can think of it as cholesterol’s “dirty, greasy cousin.” Now we all naturally have 27HC in our bodies… But what the scientists in Houston have now realized… Is that when our levels of 27HC become excessively high… Which can happen as a result of aging, exposure to toxins in our environment, and more… 27HC can act as a switch in our fat tissue… Something that tells the body to store fat even when you eat a healthy diet. UMS: So if we really want to boost our metabolism and finally tell our body to burn fat… Then the most important thing we can do is to reduce our body’s levels of 27HC... Because with less 27HC… You rob your body of the ammunition it needs to create fat. 6. Paradoxical Question: If red meat is so bad for you, why are so many vegetarians and vegans also overweight? 7. Metaphor: Fat Switch Cholesterol’s dirty, greasy cousin. Robbing your fat tissue of the ammunition it needs to make more fat. 8. Bold Claim (What’s the huge promise about the results they’re going to get using this product/solution?): You can drastically reduce your 27HC levels in the next 30 days, and drop up to 22lbs of pure fat while you do it. 9. What is the Product? (If you can write out fascinations here, it will help you immensely. This is the part where you get to shape exactly what the product we’re selling will include) Introducing 27HC Blocker Plus… A first of its kind nutritional breakthrough that targets the bad molecule 27HC… And tells your body to make less of it… That way you produce less new fat too. Inside 27HC you’ll find 9 of the most powerful fat-burning ingredients known to science… Plus every single bottle is made in the U.S.A… In a state-of-the-art production facility that’s certified to follow Good Manufacturing Practices. All it takes is just two small capsules per day… To drastically boost your metabolism, drop unwanted pounds, and feel lighter and more energized than you have in years. - Then stuff about the ingredients. 10. Background Story + Story of Discovery: Background Story: “I just want my husband to look at me with pride. To say ‘this is my wife and she looks amazing.’ But it hasn’t happened yet, and I don’t know if it ever will… I have been wanting a change for a few years now. I have been successful in the past with an exercise program. I felt great and was starting to see the results in my size. The first attempt I was a 14 and made it down to a 12. But something always happens and I give up. I do not really understand because I was getting great joy from my success. One of the biggest problems for me is I really have to work hard at my weight. We have in the past spent a lot of time with friends that do not have to worry about their eating habits. The nights would be full of fried food and drinks. I would have to be the different one and bring my own food or give in and eat what everyone else could eat. It always made me very angry and depressed that once again I was the different one. This is something I have had to deal with my whole life. I have struggled my whole life to feel normal. I have always struggled with school and weight problems. I always wanted to be like my sister who all things seem to come easily to her. But instead, I can never keep the weight I lose off… It’s like I’m constantly dropping and regaining the same 20lbs… And it just makes me want to give up.” Discovery Story: Researchers at the University of Houston have stumbled upon a strange molecule, that’s related to cholesterol, and that tells our body to make more fat… Along with a shockingly simple way to turn it off. 11. Some Headline Ideas: (One sentence – something that would be the first line of the VSL, or in the copy above the video screen. Attention grabbing) I Just Want My Husband to Love Me For Who I Am, But Whenever I’m Naked I Can See The Disappointment In His Eyes… Inside: the strange water molecule hack that helped Tina lose 22lbs in just 35 days Did This Houston Scientist Just Discover Cholesterol’s Dirty, Greasy Cousin? How A Strange “Orange Peel Trick” Could Be The Fat Loss Breakthrough of the Century 12. Ideas for a potential upsell product? (Something that could be sold to the customer immediately after purchasing the main product. You’d want this to be related to the product, but solve an additional problem, or provide a significant additional benefit). More of the same. Cholesterol support pill Blood pressure support Blood sugar support Diet Plans Workout plans

Insights Into Demographic : Who Is Your Customer? Coach/consultant/service providers wanting to sell more higher-ticket programs and packages B2B - business to business. Financial ROI offers Making 4-15k+ /month Sales/enrollment is their bottleneck What Attitudes Do They Have? (Religious, Political, Social, Economic)? The market is rigged against them Hard to make the economics work and pay to run to ads People don't want to be pitched or “sold” on social media. What Are Their Hopes and Dreams? Step-By-Step sales process to follow Don’t want to sound like a robot or fumble over words trying to follow a script Ready-to-Buy Clients…pre-sold Make More Money While Making a Difference Negotiating better deals Higher pay, less work, coaching clients are less demanding Instead of 500-2k/month and people cancel -- enroll clients into 3, 6, even 12 months packages. Sign up 5 high paying packages each week, rather than 10 of the smaller packages. Unlimited leads of people who’re perfect fits Financial Freedom -- Stop trading your dollars for hours Know exactly what to say to get people who have no idea who you are to ask about your coaching in 10-15 words Know exactly what to say to open sales conversations without it feeling awkward. Have more control of their life Build a mid-6-figure coaching business with low stress Bigger paydays Take their family on more vacations Work with “higher-end” clients Increase your price by a factor of 2x, 5x, even 10x…while working for better clients on better projects An ongoing stream of qualified leads using street-tested, step-by-step inbound and outbound marketing strategies grow your revenue from 5 to 6 figures…even up to 7 figures… using proven strategies and systems designed for high-powered consultants only leapfrog over your competitors and advance from being a good technician to a sought-after professional get paid what you deserve… Even if you don’t know how to ask for it. Even if you don't have 15 years of experience Even in this economy...when they "don't have a budget" consistently land 5-figure raises What Are Their Victories and Failures? Victories: I no longer struggle to close clients at $180 to $200/month, despite the fact they offered amazing service. 2 months after starting my coaching business, I finally booked 3 paying coaching clients. The first proposal we sent out won us a new client. Hit a record high with new client enrollment Sell in a way that fits r personality Signed up a new coaching client, and it didn’t involve any unproductive cold-calling Now I get high-quality clients via Facebook, IG, and LinkedIn Consistently sign up coaching clients instead of during the peak times of the year. The first three dream accounts granted me appointments. I struggled for a year or more in some cases to get in front of them. I am confident and comfortable asking for the sale/quoting my packages Have a better relationship with my fiancée by actively listening to her before jointly finding solutions Won heated conversations with parents and friends Brought angry customers — who felt we had failed them — back from the brink to trusting us again Forged a better relationship with my business partners by understanding how they value time, silence, relationships, surprises, etc… Gotten discounts on things that I didn’t think could be discounted, just by using my name Gotten to the front of the waiting line at busy restaurants Said no to bad deals, because no deal is better than a bad one Earn potential clients' trust to build a lasting relationship This week, I was going to purchase a used car that I had seen on the internet. The car was priced right, but they were adding a $699 doc fee to the price of the car, and the car was only $6K. Something made me think of the book, and I went and got it off the bookshelf. I went to the index in the back of the book and there were a few pages on buying a car. I read them and felt empowered. I went into the dealership the next day, and bought the car for $900 less than their original "Out the door" price that they "just couldn't go down on". I used all the tactics in the few pages I had read. I couldn't believe how the whole deal unfolded just like I had read in the book. It was amazing and I was sooooo proud of myself! Now I am going to read the whole book and learn a whole lot more about dealing with people in everyday situations!! I would recommend this book to everyone!!! It just saved me $900, so the $11 investment was more than worth it! I wish I could meet the author in person. I am so impressed with everything in the book! This week, I was going to purchase a used car that I had seen on the internet. The car was priced right, but they were adding a $699 doc fee to the price of the car, and the car was only $6K. Something made me think of the book, and I went and got it off the bookshelf. I went to the index in the back of the book and there were a few pages on buying a car. I read them and felt empowered. I went into the dealership the next day, and bought the car for $900 less than their original "Out the door" price that they "just couldn't go down on". I used all the tactics in the few pages I had read. I couldn't believe how the whole deal unfolded just like I had read in the book. It was amazing and I was sooooo proud of myself! Now I am going to read the whole book and learn a whole lot more about dealing with people in everyday situations!! I would recommend this book to everyone!!! It just saved me $900, so the $11 investment was more than worth it! I wish I could meet the author in person. I am so impressed with everything in the book!! Saved a full 7% or $4,000 on a car of my dreams since I was a boy!!! Best book you'll ever buy! Get kids to do chores when you want them to? How much confidence will you have going into your next business deal knowing the secrets and (dare I say "hacks") on negotiating the best deal possible? What would it be like to look forward to negotiations and think of them as fun instead of intimidating? I’m making 3-4x my salary as an X-ray tech. "There was this glass ceiling that Erin helped me see through and now I'm having $40,000 months..." - Justin earning $3,000 to $10,000 per client within 24 to 48 hours of them clicking on your ad or opting onto your list, even if they've near heard of you before I sold my first high ticket offer at $3,000. From there I went up to sell even higher-ticket services. The second biggest high ticket sale I made them was for $9,000. And the third-highest priced offer I sold was for $15,000. Failures: Ups and downs in leads No steady income - I’m starting from scratch every month Afraid to hire because I don’t have consistent revenue coming in. Trained to do your job―not sell it. Feel a bit lost, hesitant, or 'behind' on sales calls I always feel like I'm doing it wrong I either under- or over-selling. I talked myself out of an 8k sales Got rejected 9 out of the last 10 calls People already tell me they can’t afford it… how would I raise my fees? I went back and asked a client why they sign up and they said it was because they felt like I was begging for their business/ I’m terrified this is how I sound all the time now. I can’t get out of my own head. I’ve had 4-5 mental breakdowns. I'm not cut out for this I had an 8k month and then, only make 1k for the next 4 months She took money out on credit cards, sold belongings, and put her back completely against the wall. But I knew that if I kept charging $800 per client, I would wear myself out. Late at night, when the house was quiet and everyone else was asleep, I was awake scrolling my phone, looking for a solution to turn my baby coaching business into a full-time income. I kept seeing the stories of brand new coaches immediately having a five-figure launch or making six-figures in a year and I couldn't figure out what they were doing differently than me. Why was everyone else earning five-figures (or more) per month online and I couldn’t seem to make it work? I could book one on one clients here and there, but I was quickly burning myself out because I felt like I had to keep chasing new clients. Needless to say that the $15,000 sale didn't pan out well. This was because I couldn't deliver on my promise and it was HARD! The sale was for a consulting service where I promised to help the guy build a marketing system that will help him get to at least $10K per month in the first 90 days, selling his ecom store creation service. The problem was that I didn't know that it will take him much longer to get him to this goal. To cut a long story short, I gave him a refund, and also gave him $1500 on top of it as a compensation for wasting his time - with lots of apologies to boot. I felt devastated. I couldn't sleep well at night. Not because I lost the money, but because someone just LOST FAITH in me...and to me, that's the worst feeling in the world - disappointing someone. I kept sending this guy resources and guidance even after the refund and stuff, just to help him make that dream a reality. Because when this man came to me, I gave him lots of hope before he could sign up for my $15,000 consulting service. Needless to say that months later, he made his first $10,000 building out ecom stores for people - using the SAME system I built for him. From there he hired a team and went on to build multiple 6-figure businesses. Because of my determination to help this guy succeed at ALL COST, to date, he emails me occasionally to say thank you. What Outside Forces Do THEY Believe Have Prevented Their Best Life? I had no audience. I had little experience (or so I thought). I had no email list (unless you count those 6 people). I had no clue. All the competition Market is saturated How do I compete with bigger businesses Running ads and have teams Objections Objection #6 – I’m happy with what I have right now Objection #5: “I need to think about it.” Objection #4: “I’ve had a bad experience with this product or brand in the past.” Objection #3: I need to consult with my significant other first.” Objection #2: “Isn’t this cheaper online?” Objection #1: “It’s too expensive.” What Are Their Prejudices? Don't want to be seen as salesly Sum Up Their Core Beliefs About Life, Love, and Family In 1-3 Sentences. They want to make an honest living doing what they enjoy and they want to provide a safe, secure, and stable life for their family. Other Existing Solutions: What is the Market Already Using? (List Out) Build a modern, professional website Blog 7days a week Be active on Facebook Join Twitter Sharing Images on Instagram and Pinterest Making Videos Do a Podcast Creating Infographics Building Attractive Landing Pages Offer Free Gifts Email Marketing What Has Their Experience Been Like? Inconsistent income Haven’t been able to get steady clients Some months are way better than others Feel like they’re barely keeping their head above water Don’t want to increase rates because they don’t know how many more leads they’re What Does the Market Like About Existing Solutions? They enjoy coaching This is what they want to do They’re making money, just not enough -- or as much as they want to What Does the Market Dislike About Existing Solutions Hasn’t worked Takes a lot of time Feels in inauthentic to them They feel sleazy Want to come from a more helpful place, not a hardcore “closer” Are Their Horror Stories About Existing Solutions? I spent well over $20,000 on coaches and courses; investing almost all of my savings to make it work. I felt paralyzed to take more action because I couldn’t be sure I wasn’t just wasting more money ...boosted posts to get discovery calls booked but all I did was waste more money on Facebook™ ads that provided no return ...hosted live stream after live stream which only drained my introvert energy and kept me chained to my desk ... giving away free calls hoping to turn those calls into clients but most of the calls ended with “I’ll get back to you.” ...posted in Facebook groups spending hours and hours “providing value” instead of doing what I really wanted to do, which was actually work with clients. Does the Market Believe Existing Solution Works? Yes, but they’re sick of trying coaching programs and courses without getting the results they’re searching for. Curiosity: Has Someone Tried to Solve the Market’s Pain Points Before In A Very Unique Way? Courses, but nothing really unique or new. What Was The Result? Sales here or there. Didn’t stick to it because it felt inauthentic. Too salesly. Was too time-consuming. Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work? No. Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are Unique? Sales books going back for ages. Feels like all the material is the same. Something is missing they just don’t know what. What Happened? Were they successful but forgotten? Or were they a failure? Why? Everything they went through has them coming from a hard sales position. They want to serve. They want to grow and help more people. They want to be a leader, not a pushy salesman Corruption: Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be So Bad? Other marketers and coaches are saturating the market and people don’t trust them anymore. They didn’t deliver on their promises now people think they won’t deliver. Research Notes To Start Cheat? Word-hippo (new words) sales, enrollment https://answerthepublic.com/ how to sell high ticket coaching high-end coaching how to sell high ticket consulting services where to get high ticket clients Amazon* sandler Google for websites, blogs, ads (testimonials & reoccurring topics) phrases + authority sites Discussions Ramit Facebook ad library sam ovens, traffic, and funnels, Russ Ruffino, Dan Lok, Ryan Stewman Proof* Facebook groups Reddit / freelancers lance base warrior forum

Keto Sales Letter Time Log Saturday, March 2nd, 2019 Research 1:45 pm to 4:50 pm [3 Hours & 5 Minutes] Videos: 1.1 Research – Keto 1 1.2. Research – Keto 2 1.3. Research – Keto 3 Total Time Spent On Research: 3 Hours & 5 Minutes Sunday, March 3rd, 2019 Mechanism 3:43 pm to 5:06 pm [1 hour & 23 Minutes] Video: 2. Unique Mechanism - Keto Notes: Around minute 25 I first conceive of the Unique Mechanism Behind the Problem, which I’ll end up using in the copy. Around minute 36 I first break the mechanism behind the problem into 4 steps. They aren’t entirely fleshed out yet, but we’re getting there. I’ll end up using this 4 step logic sequence as the crux of my Unique Mechanism Behind the Problem and in the sales copy. Around minute 46 I add more to the 4 steps, and they get closer to their final form. Monday, March 4th, 2019 Mechanism 9:20 am to 9:30 am [15-20 Minutes During the Day] 3:43 pm to 5:20 pm Video: 2.1 Unique Mechanism – Keto 2 Tuesday, March 5th, 2019 Mechanism 9:44 am to 10:32 am. Video: 3. Keto Brief [First 42 Minutes] Total Time Spent On Mechanism: 3 Hours & 56 Minutes Tuesday, March 5th, 2019 Brief 10:47 am to 12:09 pm Video: 3. Keto Brief [After 42 Minutes] Wednesday, March 6th, 2019 Brief 11:14 am to 11:46 am Video: 4.1 Keto VSL Part 1 [First 20 Minutes] Total Time Spent On Brief: 1 Hour & 54 Minutes Wednesday, March 6th, 2019 Copy 11:36 am to 12:57 pm 12:57 pm to 1:10 pm Video: 4.1 Keto VSL Part 1 [After 20 Minute Mark] Thursday, March 7th, 2019 Copy: 8:27 am to 8:47 am 2:00 pm to 5:38 pm 7:26 pm to 9:00 pm 9:09 pm to 9:52 pm Videos: 4.2 Keto VSL Part 2 4.3 Keto VSL Part 3 Total Time Spent On Copy: 6 Hours and 21 Minutes Total Time For the First Draft: 15 Hours and 16 Minutes Sunday, March, 10th Edits: 8:30 am to 11:10 am Video: 5.1 Keto VSL Edit Notes: The original draft was 12k+ words. I liked it but felt like it was too long so I edited it. The final draft ended up being about 9,700 words not including FAQs. Still long, but I think it’ll do well. Total Time Spent On Edits: 2 Hours and 40 Minutes Total Time For Final Draft: 17 Hours and 56 Minutes

The next 137 bottles of PRODUCT are reserved for readers of this letter… … but you must act before they run out of stock! PRODUCT is so powerful and so effective that word has already got out Women across America are discovering this incredible formula for themselves… And they’re ordering six or more bottles at time… That way they don’t just burn fat in the short-term… But they keep their METABOLISM activated for month-after-month. It sounds kind of crazy… But it makes sense… Especially because there is just so much research showing that, when it comes to the ingredients inside PRODUCT… The longer you use them… The more pounds you can see melt off… And the more invigorated your metabolism and thyroid hormones are. It’s so empowering to see my fellow sisters stepping up and taking control of THEIR bodies… And their physical beauty… But of course with so many women choosing to order multiple bottles of PRODUCT at a time… This often means that demand sometimes outpaces supply… And DOCTOR and the team at COMPANY are always at risk of running out of bottles… Which means women are forced to wait up to three months until the next batch is produced. I’d hate for that to happen… Imagine finally being able to throw off that unwanted fat, like you’re casting aside a wet, smelly blanket… But then, when you come back to this website to get your next month’s supply… You see a big message in the top right corner that says: “Out of Stock.” It’s not even worth risking… So I’ve spoken with DOCTOR and he’s promised to reserve the next batch for folks who order through this letter. As long as you’re one of the first 137 people who order today, you’ll be able to reserve up to six bottles of PRODUCT. That means you can go ahead and stock up on a 6, 3, or 1 month supply of PRODUCT today… Assuming you don’t see “Out Of Stock” anywhere on this page… And the great news is that the more PRODUCT you decide to invest in right now… The more you save. You see, while PRODUCT has a suggested retail price of $69 (which is an absolute steal in its own right)… On this website only… You’ll be able to order a full six-month supply for just $29 per bottle… Plus I’ve also gotten DOCTOR and the team at COMPANY to agree to provide a discount on a one-month or three-month supply too… It’s not quite as big as that six-bottle discount, but it’s still quite a savings… And on top of that… DOCTOR and COMPANY are going to pay your shipping when you order today as well, as long as you’re in the U.S. So that means you don’t pay anything for delivery! (Oh, and I know how annoying it can be to order something online, only to be charged every month automatically. So I’ve made sure that you won’t be charged again unless you make another order.) Though I urge you to be quick. This batch will be snapped up in no time at all. Plus… It’s guaranteed you’ll start melting away fat within a matter of weeks -- or you won’t pay a penny! The experts at COMPANY will get your order of PRODUCT in the mail as soon as you reserve your bottles. It usually takes just 3-5 business days to arrive. When the delivery man knocks on your door, I’m sure you’ll want to tear open the package and try it for yourself right away. So go ahead. Squeeze the droplets up and apply them under your tongue. Then do it again every morning. You’ll notice a difference with each day that goes by. You’ll feel more relaxed than ever. The fat around your neck will deflate away. Your arms and legs will tighten up. And the weight that’s clung on to your belly will melt off. Within the first month, people will be telling you that you’ve never looked so good… After 3 months, people will begin to mistake you for a woman half your age. They’ll be surprised that a hot mom like you looks so good! Your friends, family, and colleagues will BEG you to share your bottle of PRODUCT with them. In fact, they’ll pay you any price! And after 6 months, if you live in a college town as I do, don’t be surprised if a frat boy tries to chat you up. Of course, I’d never date a younger man, but it’s a nice compliment! Yet, if you’re not 100% amazed… If your family and friends AREN’T telling you how amazing you look… Then COMPANY has promised to offer you a full, prompt refund at any point within your first 180 days of using PRODUCT. They won’t ask you why. And won’t make you post anything back. Simply put, you ONLY pay if you’re totally convinced it works for you. Sound good? Then place your order of PRODUCT by choosing from the six-month, three-month, or one-month options below. Just click on the package you want. You’ll be taken to an order page to review your order. [ORDER NOW BUTTON] You risk nothing by trying PRODUCT today, yet you could look slimmer than ever before! Of course, I’m convinced you’re going to see life-changing results in 30 days… And that your transformation will only continue to get better over time. In fact, I’m living proof of it! The bottom line is that the longer you use PRODUCT, the better your results could be. So, I’ve worked with DOCTOR to make it as easy as possible to get the full, weight-loss power from PRODUCT. And I want you to experience the BEST results possible -- just like hundreds of American women are doing right now. Once again, shipping is FREE. You’re WON’T be enrolled in an automatic billing subscription. And you’re covered by a 180-day money-back guarantee. So even at the end of a 6-month supply, you’ll be able to get a full refund if you’re not thrilled with your new youthful look. Click the “ORDER NOW” button below to be taken to a secure checkout page. You can have your slender, youthful body back and become the envy of your friends for the cost of a cheap dinner. So I urge you: claim one of the 137 bottles available today. Click the “ORDER NOW” button below immediately. I can’t wait to hear your success story too, SPOKESPERSON [ORDER NOW BUTTON] P.S. Before this letter was sent out to thousands of American women like you, I showed it to my girlfriends and family. Some of them asked important questions I’ve answered below:

Steps Packages are limited, out of stocks are real. Customers keep choosing the larger packages and reordering. The more you use the product, the better. Experts say to use the larger packages. Here’s life with the different packages (Life is best with the biggest one) Small discount for the smallest package, largest discount for the biggest package. CTA mentions the biggest package. Example 1 I Bet You’d Give Just About Anything to Feel Better, Wouldn’t You? Especially considering all of the long-term health problems that come from an unhealthy gut… The autoimmune challenges…the inflammation…the struggles with your weight, your blood sugar, and even your heart health… If you’re like most of my patients… Then honestly you’re SCARED about what the future could hold if you don’t make changes to your wellbeing. Not only could continuing down your current path put your future at risk… But being sick all of the time can also mean paying $5,000 or more per year for side-effect filled medications… Paying thousands of dollars extra each year for health insurance premiums… And spending more and more time at the doctor’s office each year… Which means less time with your family, or outdoors, or doing any of the things you love. That’s Why I Truly Believe Every American Can Benefit From COMPANY Structured Silver… And right now I’m sure you’re probably wondering how you can get COMPANY Structured Silver as fast as possible… Along with how often you’ll want to take. The truth is that there are only limited supplies of COMPANY Structured Silver available… And that’s not a marketing gimmick or anything like that, it’s a fact. Remember, COMPANY Structured Silver is made using a very complex process… It’s produced in clean-room conditions that follow GMP standards… It’s made with pure water that’s constructed using steam and oxygen… It’s manufactured using a special electromagnetic process that maintains the purity of the silver and keeps it free from contaminates. It’s molecularly structured to kill pathogens on contact… And it’s formulated for alkalinity, making it superior to most other silver COMPANYs on the market. This process is CRUCIAL for producing the best silver on the market today… But it’s also extremely time-consuming and expensive for COMPANY… Which Means Out-of-Stocks Are Always a Risk… Because COMPANY can only produce a limited number of bottles at any given time. Plus on top of that… Because COMPANY Structured Silver can help with so much more than just your gut health… People all over the country are using it to clear up acne and nail fungus… As a safe and natural disinfectant… To reduce the pain and inflammation caused by arthritis… To kill common viruses that cause the cold and the flu… And so much more. Caption: A partial list of health challenges Structured Silver can help with. There are literally hundreds of applications for COMPANY Structured Silver… And As A Result, Our Customers End Up Ordering Several Bottles At A Time… So they can remain stocked up on this wonderful and health-protecting liquid… And so that they can give it to their family and friends too. Now we’re thrilled that so many families trust COMPANY Structured Silver for their health… But its incredible popularity has put even more of a strain on our production capacities… Which again, can make out-of-stocks a very real concern. With that being said, however… I also don’t want anyone to struggle with an imbalanced gut… Or to feel low-energy, tired, sick, and fatigued, when it doesn’t need to be that way… Which is why in the next few moments… I’m Going To Share How You Can Get Your Hands On a Brand-New Bottle of COMPANY Structured Silver today… As part of our “Protect Your Gut Initiative.” First though, let me quickly return to the second question… Concerning how much COMPANY Structured Silver you should take? This one is actually pretty straight forward… Just take two small teaspoons twice a day… For at least 30 days. Here’s Why It’s Important to take COMPANY Structured Silver for at least 30 days. From the moment you put the first teaspoon of COMPANY Structured Silver in your mouth… You’ll start killing bad germs and bacteria. As the silver makes its way through your throat, your digestive system, your bloodstream, and ultimately your bladder… It’s continuously killing the pathogens it comes into contact with. After about 6 hours, the silver will be flushed out of your system… Which means it’s time for more. But while COMPANY Structured Silver kills germs and bacteria inside of you from Day 1… The more you use it, the more effective it will be… Plus, because your body is being assaulted by toxins and pathogens on a daily basis… It’s best if you look at COMPANY Structured Silver as a “daily defense”… Something you make part of your normal, every-day routine… Much in the same way you would a multivitamin or a probiotic. It’s for that reason that I personally recommend you choose at least 3 bottles of COMPANY Structured Silver… And 6 bottles if you want to have the greatest health benefits. A single bottle of COMPANY Structured Silver will go to work in your gut right away, attacking pathogens and germs… While continuing to use COMPANY Structured Silver for a full three months provides you with ongoing protection… And when you commit to using COMPANY Structured Silver for a full six months, that’s when the greatest magic happens…because you’re truly giving your gut the “reset” it deserves…and creating an environment where good, healthy bacteria can thrive. And the good news is... Normally COMPANY Structured Silver Retails for $149 Per Bottle… But right now, and through this website only… You Can Get Your Very Own Supply of COMPANY Structured Silver At A Major Savings Off the Retail Price! In fact, when you get a single bottle of COMPANY Structured Silver it’s only $69, which is already an $80 savings… And even better… Because our multi-bottle packages have become so popular… COMPANY has even set it up so that the more Structured Silver you stock up on, the more money you save! 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SL: Harvard Professor’s "Unfair Trick" For Making $3,000 Per Month Body Copy: Across the country, people of all ages, abilities, and education levels are quitting their jobs and doubling, or tripling their annual incomes in the process. They’re doing it by exploiting an ‘unfair’ but completely legal business trick… Something first developed by a brilliant professor at Harvard Business School… And that until now was only shared with his golden-cufflink-wearing students… So that they could “copy” what the richest businessmen in the world do… And make as much money, from as little work, as humanly possible. Once you know what this trick is… You can begin using it immediately to make $2,000…$5,000…$10,000 or more in extra income each month for the rest of your life. And best of all, this cash-generating business secret doesn’t require you to: Invest a single penny. Hire a single employee. Learn any complex new skills or concepts. Or even leave the comfort of your own home. In fact, if you have just 5 hours per week, an Internet connection, and know how to send an email… You’ll be amazed by just how easy it is to make a minimum of $36,000 extra per year using the method I’m about to show you. Click here to see the controversial Harvard Business Trick that can net you $3k per month FAST. - SIG SL: Sick of Choosing Between Vacations or Your Bills (Open Now) Body Copy: There are 52 weeks in the year…and I was spending 50 of those weeks at a job I was sick of…working tirelessly for a boss I didn’t particularly like…and having ZERO control over how I spent my time. I’d come home exhausted each day, and struggle to give my wife and children the attention they deserved… And because my income was so limited… My family was never able to travel anywhere “too exotic”… Never able to go eat anywhere “too nice”… And never able to shop at the full-priced department stores at the mall. Instead, we lived our life on a strict budget. My wife and I were constantly making sacrifices – like skipping our family vacation so that my youngest daughter Lilly could go on her school trip to Disneyworld… Or not going out to the new restaurant my wife wanted to try, so my son Michael could have a new uniform for his baseball team. And the bottom line was this: I was TIRED of it. That’s why, when I came across an unfair but legal trick for making $3k per month from home… Something that was first developed by a controversial Harvard Business School Professor… I figured I’d give it a try. I had nothing to lose really… And while it almost seemed too easy… Because I was basically just acting as a middleman… Sitting between buyers and sellers who WANTED to be connected to one another… In my very first month, I’d made more than $12,000. To say that this changed my life would be the understatement of the century… It’s been a true blessing… And now I want to show you exactly how this Harvard developed “middleman method” works… That way you can try it out for yourself too. Click here to see the controversial method that can create $3k a month in income for you and your family FAST. P.S. Because you’re acting as a middleman… You don’t have to spend money on equipment or supplies or anything like that…. In fact, 14,954 Americans just like you have already started profiting from this secret… And many of them never even finished high school…or know the first thing about starting a business. Curious? Click here to see how it works now.

ADVERTORIAL TIME w/ Heath Wilcock! Answer These Questions: What is it? Why is it? How does it work? What makes it different? How do I get it now? Depending on Market: advertorials range anywhere between 750 to 1400 words My Process: Pain (if that’s true, what else is true?) Agitate (leads to discovery— either a.) they research and find it and detail what makes it so unique. Or b.) they find out about the product via a neighbor or friend.) Solution (What is it? How does it work? How fast does it work? What can I expect? What do others say about it? Where do I get it now?) The Adverts I Tend To Stick To (The “nightmare story” being the style I write the most) Nightmare Story Using Demo (example) Disrupting Company/Business Owner (example) Review (example) 3rd Person News/Disrupter (Black Hat example and White Hat example) Listicle (“branded style” that works great for FB here and normal native style ones here) “Jump Pages” (example) Headline A: Is This Weird “[CURIOSITY]” The Pain-Relieving Miracle Seniors Have Been Searching For? Sub-headline: One senior shares his heartbreaking story of how this [CURIOSITY] saved his relationship with his grandchildren. Read his story below now. {{hero image}} Body: “Why won’t grandpa come out and play...?” I’ll never forget hearing those words that came from my 8-year-old grandson... I could hear him all the way from my room, where I sat alone on the edge of my bed... looking out at the window, wishing I could do something as simple as get up and walk. [insert image of pain point] Yet here I am with a swollen knee the size of a cantaloupe... and trying to keep pain pills down, hoping they take effect fast (they never do, what a rip-off). I used to run around out-front, out on the lawn, tackle my grandchildren and play hide ‘n go seek... I would even jump on the trampoline with them (yeah... I’m the fun grandpa). My grand-kids are the love of my life... But now I can’t help but feel like a sad, grumpy ol’ codger that lives in the back room and comes out to complain about something to eat... The truth is— the arthritis in my knees has destroyed the “old me.” The pain, the swelling that feels like my knees are being boiled in a pot... I’m not the same, lively person I used to be... The really frustrating part...? I’m not even that old! I’m 62 years “young”... However, 40 years of construction finally caught up to me. Then one day, while golfing 9 holes... I swung a little too wide and POP... I went down like a sack of potatoes. [insert a split image— image 1: man lying down on the golf course, people coming to his help. Image 2: doctor going over knee x-rays with patient] The doctor told me I shouldn’t play golf anymore... He said I was “lucky” this time... Then he asked me if I like to paint or draw. “Perhaps it’s time you find a hobby that doesn’t require you to get up and move around a lot,” he said. “What happened to me?” I remember thinking. “Everything seemed to be fine not too long ago... how did my age go downhill so darn fast?” If you feel this way and suffer with any form of inflammation... or if your joint aches and pains keep you up at night, unable to sleep, then pay close attention to this next part... Because I’m going to reveal how I discovered the best— and unexpected— pain-relieving solution that has helped me live a happier, healthier life free of aches and pains. ...and this actually works in minutes and in the comfort of your own home. Trust me... I didn’t think it was possible, either. Now, I made some big (and costly) mistakes along the way. That’s why I’m sharing this with you now... I want you to avoid the suffering I had to put up with... the time wasted on nonsense drugs and “snake oil” remedies... and lame-duck doctors that just toss whatever’s on their desk at you... Listen— I’ve tried everything in the book to get rid of aches and pains, including... × Icing muscles at night × Switching back and forth between cold and warm compress × Taking natural supplements like turmeric (expensive and still in pain) × Popping harmful pain medications from doctors (or even NSAIDs from the grocery store) But nothing worked... Some days, the pain was so bad, it was almost impossible for me to get out of bed... [insert image] The Bizarre and Unlikely “Patch” That Zapped My Knee Pain Away In Minutes One day while researching online for hours... searching for anything to help with my inflamed knee... That’s when I came across [company name + big reveal] At first, I was skeptical because I heard about the main ingredient and I wasn’t sure if it would get me “high” or not... I quickly found out there was zero THC in this patch (i.e., the stuff that gets you “high”). And the best part was... I didn’t have to taste the nasty CBD. I heard about the bitter taste of those CBD drops... and how many people found the health benefits weren’t worth enduring the taste. (I grew up drinking cod liver oil. I’ve done my fair share of suffering...) So I never bothered testing out this CBD... I thought it was all hype and no substance. I remember thinking there was no way it could be “that” powerful. Well— that’s the part that REALLY surprised me...(and I’ll get to my results in just a sec). [insert image of someone putting the patch on their knee or another joint] Text underneath image: [name brand and product] goes directly on the inflamed area for instant relief without waiting for hours to digest gross-tasting cannabinol oil As you can probably tell from my story, I had nothing left to lose... I was willing to try anything to relieve the constant throbbing... And if you’re reading this right now, then you know what I’m talking about... I wanted to run around again with my grandkids and not be seen as the ol’ curmudgeon that yells from down the hall... I wanted to dance with my wife in the kitchen, surprise her when she least expects it, make her laugh, and see her smile... I wanted to go to church again, to be able to sit in the pew... and then be able to get up without crying out in pain. So I took a leap of faith and ordered my first pack of [brand name and product] Within 7 speedy business days, my package arrived... [insert image of the patches] Putting The Patches To The Test (Oh Boy Was I Surprised) I tore open the first patch and applied it to my aching knee. The backing layer that sticks to your skin is made with what’s called “hydrogel.” This unique substance allows you to stick the nano patch wherever on your body and it won’t slide around... or leave a gross residue... or pull your hair. Each patch is good for 72 hours, making each patch 100% re-usable without losing its “stickiness.” What I noticed right away was this instant “cooling effect.” [insert image. Let’s make it “science-y.” Show how it works on the skin. Show pain-relief “cooling lines” destroying inflammation. Show something like this: https://d.pr/i/U2BMYI it doesn’t need to be super in-depth and complicated. It’s more about the “feel” of credibility that’s important] Then within 2 minutes, I noticed the usual “throbbing” had started to die down. Then 10 minutes later, it felt as though the swelling was beginning to deflate... Then 20 minutes later, I could stand up and put pressure on my knee and only feel a “slight” pinch (which is a MASSIVE improvement from where I started). Then came the big test— can I walk out to the living room? Sure enough... I went strolling out to the living room, with almost zero shooting pains, and only a slight limp. I wasn’t expecting it to be a miracle, but I must say I was impressed by the power of these little patches... It was the first time that I actually understood the saying “age is just a number.” This next part surprised me, too... 30 minutes after I went out to the living room and raved to my wife about the [name brand + product name] my son and his family showed up. [insert image— positive vibes. Future pacing. Happy moments.] “Grandpa!” my grandson said when he saw me from the doorway. He dropped his coat and ran up to me... and I actually squatted down to give him a hug. I couldn’t believe it myself. Thanks to [name brand + name of product], I feel like I’m getting a “second wind” in life. What Makes [name brand + product name] So Powerful? Let’s do a big, “credible image” like this: https://d.pr/i/mXd8xy Text for the design: Time-Release Formula So You Get A Steady-Stream Of Pain Relief For A Full 72 Hours!* Non-Irritating “Hydrogel” Adhesive That Is Reusable For 72 Hours (Great Savings) Miniaturized Compounds Thanks To Nanotechnology— Allowing Your Body To Absorb 100% Of The Pain Relief Compounds Without Going Through Your Digestion Certified 3rd Party Testing (The Expensive Process To Ensure Customer Safety and Product Efficacy) Discreet Color & Size So You Can Wear It Under Clothes And No One Will Know Small Patch Size Can Fit In Any Purse Or Wallet— Making It The Perfect “On-The-Go Pain-Relief!” 0% THC Guarantee— Only Organic Ingredients That Specifically Target Pain Areas Without The “High” Effect Grown, Formulated, Packaged, and Shipped From The USA— So You Know You’re Getting Only The Best Quality “Where Can I Buy [name of product]?” If you want to soothe your aching muscles and joints... without getting hooked on pain meds... and have real, natural relief on YOUR terms, then you’re in luck— Because right now, all readers that come from this page and click the button below can get 57% off their first order of [name of brand + product name]! CTA: [Apply Discount and Check Availability »] Attention: we received news that a Fox News affiliate plans on sharing the news of [name of brand + product name] with their 2 million+ viewers. That means if you’re reading this right now, then you’re one of the lucky few that get to take advantage of this Internet-only offer before these patches are completely wiped out... However, if you leave this page without securing your offer, then we cannot guarantee you’ll be able to order [brand name + product name] for at least 3 months (and at full price). Covered By A 100% Money Back Guarantee! You can try [name brand + product name] completely risk-free! If you are not 100% satisfied with your purchase, [company name] will return your investment... every single penny... with zero hard feelings. They know the likelihood of that happening is low... and that’s because [company name] has spent the last 3 years perfecting their formula, design, and technology... as well as invested thousands of dollars in 3rd party testing. What does that mean for you? It means you are getting the best quality product to help “dial down” your pain effectively, quickly, and safely... guaranteed. They’re so confident their pain-relief patch is the solution you’ve been searching for, that if you aren’t 110% satisfied, then [company name] will return your money. How Much Longer Will You Suffer From Aches And Pains? [company name] provides you with real, natural, and safe pain-relief... without opioids, prescriptions, or “high” effect. According to the Center for Disease Control and Prevention1, America has spent over $140 billion a year on assistance with rheumatoid arthritis. That comes out to around $2,117 a year per person that suffers from arthritis... That’s a lot of money. And people are still suffering in pain... [company name] wants to provide you with real relief... at a fraction of the cost... [company name] was sick and tired of big, greedy pharma companies preying on the elderly and getting them stuck on a laundry list of harmful prescriptions. For only $4.95 a day, [name brand] can provide you the most effective pain relief of your life! For less than a cup of coffee a day, you can feel as if 10 years have been shaved off your age... It’ll be subtle at first... but pretty soon one day you’ll wake up and go about your day before you realize something’s different... Then it’ll hit you— you just spent most of the day without complaining once about your pain! [insert image— big future pace. The future of living “pain-free.”] So— what are you waiting for? Click the button below now and get 57% off your first order of [name brand + product name]! CTA: [Apply Discount and Check Availability »] What Do Others Say About [name brand + product name]? [insert testimonial] [insert testimonial] [insert testimonial] [insert testimonial] [insert testimonial] CTA: [Apply Discount and Check Availability »]

Promise Problem/ Dimensionalized New Cause Discovered New Mechanism Well Known Remedy Wrong/Bad Well Known Problem/Taboo is Really Solution Dominant Emotion Story Conflict, Controversy, Conspiracy, Challenge, Shock Problems of Normal Solution People Topical Believability Urgency/ Scarity Targeted Quitting Your Job Desperately wants to retire but no chance of that happening An Unfair But Completely Legal Business Trick Building an app or website too expensive - $5,000 Resment of the 1% Something first developed by a brilliant professor at Harvard Business School… Brilliant Professor At Harvard Business School COVID-19/td> $3,000 a month (not saying a fortune) Limited number of middle men In fact, if you have just 5 hours per week, an Internet connection, and know how to send an email… Doubling or Tripling Your Annual Income worrying about where the money will come from to make your next car payment… Arbitrage Plus too technical SICK of being broke mid April of 2013, it all came to an explosive head. golden-cufflink-wearing students Government Stimulus - $2 Trillion No college degree needed You can begin using it immediately to make $2,000…$5,000…$10,000 or more in extra income each month for the rest of your life. 9-5 felt like a screeching daily grind Middle man between full priced retailers and closeout stores No idea how to build a website TIRED of being broke Comes home and wife has spent $321 they didn't have on clothing from Marshalls Alvin Harris (Testimonial) Massive Unemployment No business experience You don't need to: Invest a single penny, Hire a single employee, Learn any complex new skills or concepts., Or even leave the comfort of your own home. There are 52 weeks in the year…and I was spending 50 of those weeks at a job I was sick of… Millions of retailers looking to liquidate, millions of liquidaters looking for retailers Most home-based businesses are a rip off Run Down Screams at wife "what's wrong with you?" Justin Carr (testimonial) Massive Layoffs In fact, if you have just 5 hours per week, an Internet connection, and know how to send an email… You’ll be amazed by just how easy it is to make a minimum of $36,000 extra per year using the method I’m about to show you. working tirelessly for a boss I didn’t particularly like…. Like a real estate agent sitting in the middle and collecting a commission End up with spam Tired of feeling like you're just getting by Wife Sobbing Garth Conway - Spokesperson. 55 years Old, groundskeeper, Jacksonville Florida U.S. Shutdown 14,954 People $3,000 or more in monthly income as soon as tomorrow. and having ZERO control over how I spent my time Promise of work-from-home turns into countless hours for very little pay each week Anger at wife Wife says she couldn't help but buy the discounted items becasue the deal was too good to pass up Marshalls Financial Insecurity In fact, if you have just 5 hours per week, an Internet connection, and know how to send an email… You’ll be amazed by just how easy it is to make a minimum of $36,000 extra per year using the method I’m about to show you. Come home exhausted each day Feeling guilty or like a monster for losing temper Closeout Stores Donald Trump $3,000 or more in monthly income as soon as tomorrow. Struggle to give my wife and children the attention they deserved Determined Pimply kids becoming millionaires through the Internet Joe Biden My family was never able to travel anywhere “too exotic" Wife Never able to go eat anywhere “too nice”… Children And never able to shop at the full-priced department stores at the mall. We lived our life on a strict budget. Family always making sacrifices Skipping vacations to afford to send kids on school trips Not going out to a new restaurant so son can have baseball uniform Tired of my jerk boss criticizing me simply so he could feel better about himself, and the fact that he secretly hated his job too… Tired of getting into fights with my wife about where the money was going to come from I just wanted something nice for once.

Tired of always making deposits into your betting account, instead of withdraws? Limited Time Only: “Rogue” Mathematician Reveals The Secret Behind A Football Betting Formula So Powerful – It Accurately Predicts 80% Of All Match Outcomes Read below to see how easy it is to start winning 8 out of 10 football bets you place, with no limit, for the rest of your life… Dear Friend, Every piece of football betting advice, every “hot” tip, and every scrap of insider information you’ve ever received… will guarantee that you LOSE at least €10,000 over the course of your lifetime… That’s because no matter how much you trust the person giving you this information, it is statistically impossible for them to predict the outcome of these matches. They may think they have some bulletproof strategy, or that the tip they are giving you is the lock of the century… but much more often than not, they are DEAD WRONG. Which means you’ll just keep losing… And while that may sound harsh, you already know it’s true. If it wasn’t, you wouldn’t be visiting this site, you’d be outside with your family, swimming in your heated pool, or taking your girlfriend shopping (because you know what a new purse may get you around bedtime), or living in a 47th story hotel suite in Monaco, or Las Vegas, or Macaw. So the fact that you ARE here shows me that you AREN’T where you want to be in your life…You’re frustrated about losing more money than you win, of seeing cash exit your bank account after almost every match, and always telling that same story to your friends and family of how “I should have won, but then the strangest thing happened…” But hope is just around the corner… In the next two minutes, I will PROVE to you without a shadow of a doubt just how simple it is make more than €25,000 per year from the comfort of your own newly furnished home, or while drinking at a pub with your mates, or while vacationing in Miami… You’ll also find out why a complex mathematical formula that took me more than five years to develop—that others would KILL to get their hands on—can be the instant trigger that increases your winning percentage by as much as 80%... Because the truth is that no advice, tips, or sage wisdom will ever transform you from a permanent loser to an 8 out of 10 time winner… But mathematics will. “I have never seen anything like this. In my first two weeks, using your formula, I have won 83% of my bets for a €26,700 haul. Seriously, I didn’t pass 6th-grade math class, but this is such an easy solution. I’m so thankful I found your site, and that you were still accepting new clients.” - Thomas. Dundalk, Ireland. My name is Gareth Henderson, and since I could walk I’ve been obsessed with only two things: Football and Numbers. In my past life, as a financial analyst for one of the largest banks in the world, I played with statistics all day long.

Why… Why the key to having a year’s worth of life-saving medication is probably sitting inside your doctor’s storage close right now. Why one of the first places you should go for medicine during an emergency isn’t the hospital, but your local farm store. (Hint: there are two life-saving drugs probably sitting in their refrigerators right now). Why squeezing a common citrus fruit that grows across the Southern United States can repel mosquitos and most other types of bugs in seconds. How… How to legally and cheaply stockpile your prescriptions (without it costing you a small fortune) How to exploit a “free sample loophole” that can stock you up on your lifesaving meds without you having to spend a penny. How to make an insulin shot substitute for less than $20. How squeezing a common citrus fruit that grows across the Southern United States can repel mosquitos and most other types of bugs in seconds. How to combine Ginger, Horseradish, Garlic, and four more super common ingredients together to create a “super antibiotic” that destroys most harmful bacteria on contact. When… When is the best time to ask your doctor to help you stock up on lifesaving meds? It’s on the third visit, and you’ll find out why + what to say during this visit inside the book. What… What NEVER to say to your doctor when you’re trying to stock up on a year’s worth of prescription meds. (Hint: It starts with a three-letter word). The “Secret” Bullet The SECRET list of blood pressure-lowering herbs that your doctor will probably never tell you about. The secret and forgotten meat part that can lower cholesterol fast (hint it’s not something you find in most restaurants). The “List” Bullet 15 Essential OTC Medicines You Can’t Be Without If Stuff Hits The Fan 12 common herbs and vegetables to lower your blood pressure The 4-Step Approach to convincing your doctor to give you a year’s worth of meds, without any headaches, hassles, or feeling awkward. (Hint: It Usually Takes 3 Visits Before Your Doctor Will Say “Yes.” The 23 Must-Have Medical Supplies that you should add to your stockpile right now…and that cost less than $10 total. The “Never” Bullet Why you should NEVER use Neosporin as a disinfectant during an emergency (use this natural oil instead). Why you should NEVER rely on just an inhaler during a prolonged disaster…even if you’ve got plenty of backups. The “Contrarian” Bullet Neosporin is the best way to treat infections, right? Not necessarily. There’s one natural oil that kills bacteria and fungus much faster, and it could be growing in your backyard right now (page 39). 15 roadside weeds that can actually be used as lifesaving medicine. (It’s guaranteed at least one of these grows near where you live right now!). Think your sore joints are too far gone for help? Think again. This common tree bark can stop even the most intense cases of arthritis in their tracks (pg. 71). The “Named Oddity” Bullet The “Mental Filing Cabinet” technique that can keep you rational and calm during an emergency…even if you’ve been caught completely off guard. The “Auto-Fill Prescription Loophole” that can have drug companies mailing surplus supplies of your most needed medications right to your front door. The “Speedy” Bullet The insanely popular garden herb that relieves headaches and can stop indigestion FAST. The surprising household powder that can quickly stop an asthma attack once you sniff it (Hint: it’s an aroma you’ve almost certainly smelled in the last 24 hours) The “Plus” Bullet… Plus…how putting two drops of this common citrus juice onto a cotton swab can relieve toothaches in seconds.

Google Sheets version: https://docs.google.com/spreadsheets/d/1M_ZOzrhP3baGZ_qQdJr-MkvsLg5RyK45A_1W6wICX8Y/edit?usp=sharing File > Make a copy

Anyways, let's talk about headlines! "Good copy speaks to the bleeding neck first" - Perry Marshall I agree but it should also evoke curiosity as well. From my experience dissecting a TON of headlines... There are really 7 key elements that you'll find. Headline Elements Checklist: Curiosity Call Out Pain Point Promise Solution Specificity Simplicity Credibility/Address Skepticism Time Frame to Achieve Results of Promise "I'm always looking for a hook in my ads (and especially in the headlines) that will jar the reader awake. I want every ad to be the one thing he reads that stays with him all day long. He tells his friends about it. It haunts him, causes him to shake his head in wonder, gooses his brain, and gets his blood flowing." - John Carlton Let's dive right into some examples: Example #1: Curiosity: One-Legged Golfer Call Out Pain Point: Hooks and slices Promise Solution: Adds 50 Yards To Your Drives, Eliminates Hooks and Slices Slash Up To 10 Strokes From Your Game Load every drive with 200% more explosive power Nailing shot-after-shot exactly where you want it, as accurate as clockwork Knocking a pile of strokes off your next round Specificity: 50 yards Slash up to 10 strokes 200% more explosive power Simplicity: If a one-legged golfer can do it, so can you. Credibility/Address Skepticism: Impossible? Not if you believe what lifelong professionals and hot new amateurs worldwide are now saying. Time Frame To Achieve Results of Promise: Almost Overnight. Example #2: Curiosity: Naked Girls Little Pudgy Guy Fight With 3 Enormous Bikers Call Out Pain Point: The opposite sex is laughing behind your back because you're little and pudgy. Promise Solution: Not in the headline but very early in the lead. Specificity: 3 Enormous Bad-Ass Bikers. It's not "Girls Laughed Behind His back" it's "The Naked Girls All Laughed Behind The Little Pudgy Guy's Back". Simplicity: Not in the headline but very early in the lead, a few easy-to-master-secrets. Credibility/Address Skepticism: Not really. Time Frame To Achieve Results of Promise: No, but pretty early into the lead promise of "pretty much overnight" again. Example #3: Curiosity: Gin Soaked Raisins Call Out Pain Point: "Hopeless" Arthritis Promise Solution: Cured Specificity: Kitchen Cure #619 Simplicity: Kitchen Cure Gin Soaked Raisins Credibility/Address Skepticism: No Time Frame To Achieve Results of Promise: No Example #4: Curiosity: 1,500 Year Old Himalayan Secret Call Out Pain Point: Sexual Problems Promise Solution: Boosts sex drive Increases stamina Promotes stronger, longer-lasting erections, and more Specificity: 1,500-Year-Old Himalayan Secret Simplicity: Not Really. Credibility/Address Skepticism: Scientists Time Frame To Achieve Results of Promise: Not really Example #5: Curiosity: Secret West African Red Tea Call Out Pain Point: Hunger Cravings Promise Solution: Proven to stop hunger cravings in their tracks Helps you shed one pound of fat every 72 hours Specificity: Melt Away up to 1 pound of FAT every 72 hours West African Red Tea Simplicity: Red Tea Credibility/Address Skepticism: "Proven" but that's about it. Time Frame To Achieve Results of Promise: One pound of fat every 72 hours. Example #6: Curiosity: Humiliating high school reunion BioHarmony Switch Call Out Pain Point: Endless Dieting, Exercising, and Counting Calories Battle with Waistline Promise Solution: Win the battle with Her Waistline Melt the fat away Restore their slender body Make friends green with envy Specificity: Women over 35 Simplicity: "Switch" "Simple solution" Credibility/Address Skepticism: Used by hundreds of women across the country Time Frame To Achieve Results of Promise: No (but intentional due to compliance). Example #7: Call Out Pain Point: No Promise Solution: Rewind the aging process Going back in time to the best version of yourself A real-life Fountain of Youth Youth-preserving Specificity: 22 Nobel Prize-Winning Scientists $100,00 per year (NOTE: I bet if I did $103,000 per year or $97,000 per year it would be better) Simplicity: Time Capsule In A Bottle Credibility/Address Skepticism: 22 Nobel Prize-Winning Scientists It's not science fiction It's the power of Stem Cell Science A-List Celebrities and Pro Athletes Time Frame To Achieve Results of Promise: Try it today

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