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Hi, I’m Robert Catrini… I’m an actor and producer who's been in over 30 movies and TV Shows… And you might recognize me from the Jack Reacher movies, where I’ve shared the screen with Tom Cruise… Or G.I. Joe: Retaliation… Which starred actors like The Rock and Channing Tatum. [Images From Movies If Possible] Yet while I’m proud of my 20+ career in Hollywood… What I want to talk with you about today has nothing to do with show business. Instead, it’s an URGENT message about the health of your dog… And specifically… It’s a way to dramatically improve your dog’s health in as little as 6 minutes… While potentially saving a thousand dollars per year, or more, on your veterinarian bills. You see… As a dog lover myself… [Picture of Robert With Dog if Available] And as someone who is close friends to many of the country’s most respected veterinarians… I’ve seen first-hand how rising costs in veterinarian care are hurting every day American families. In fact… Today it seems like pet care costs keep getting higher and higher… Even as many people’s household incomes stay the same or even shrinks… Which has led to what I call “The Pet Owners Paradox”… Which is that… While you’d give almost any amount of money to keep your pet healthy… The amount of spare money you have isn’t growing, and may even be shrinking. The result is that you’re stuck with a feeling of anxiety and worry… Because even though you LOVE your dog… And even though they are an extended part of your family… You simply don’t know what would happen if they were to face a life-threatening illness… And you’re scared about having to make that gut-wrenching and horrible decision… Between your family’s economic safety, and the life of your pet. Well from talking to numerous veterinarians and pet health experts… What I’ve realized over time… Is that the vast majority of the serious health problems that dogs, cats, horses, and other pets face… Are all caused by one of three things. Which is why inside this presentation… I’m going to pull back the curtain and share a simple, proven, and effective breakthrough… Something that can address the “three root causes” of pet sickness… Something that could help with literally hundreds of different health challenges… And that could even save your dog’s life. This simple and natural solution starts working INSTANTLY by the way… And because it gets to the root cause of many health problems your dog is facing… The benefits are almost too numerous to count. This simple and natural breakthrough I’m about to share with you can… Rapidly relieve diarrhea, make bowel movements less messy, and reduce gas… Quickly revitalize dry, red, and patchy skin… Almost immediately kill the bad bacteria that’s in your dog’s mouth right now…and that’s been causing bad breath, bad teeth, and diseased gums… Heal most ear infections in just a few short days… Protect against Lyme disease and most fungal infections, including Valley Fever… Dramatically reduce frequent vomiting, dry-heaving, and gagging… Prevent urinary tract infections… And so much more. Now I know that’s a long list… But as I’m about to show you… More often than not… Each of the health challenges I just listed stems from one of 3 things… Which is why… When you use the simple fix you’ll discover inside this presentation… It can rapidly and dramatically improve your pet’s health… And do it without any medications or expensive procedures. Surprisingly, the fix I’m about to share with you doesn’t have anything to do with your pet’s food… Although of course, it is important that you give your dog the best diet possible… Especially when most of the so-called “healthy pet foods” out there are actually anything but healthy… And could be wrecking your dog’s wellbeing from the inside out (I’ll explain more about that in just a minute). Finally, you should also know that this simple and natural way to keep your dog healthy is wildly inexpensive and 100% natural… And actually only requires two simple ingredients... Yet it could very well save you over $1,000 a year in vet costs. Now it probably won’t surprise you to hear that many folks in the commercial pet food industry HATE what I’m about to share with you… And that there are a lot of big-money lobbying groups who want to keep this information a secret… Because they’d like nothing more than to keep charging you thousands of dollars for the care of your pet. That’s why I want to strongly urge you to keep watching this important video all the way to the end… Because you’re only minutes away from discovering a powerful and natural solution to many of your dog’s most pressing health challenges… Something that will not only help support your dog’s health now… But that could even add years to his or her life. --- So like I mentioned, my name is Robert Catrini… And as a dog lover and animal advocate… I’ve grown increasingly alarmed by the rising costs of pet healthcare.

Hi I’m XXXXXX… -Headshot- And inside this highly controversial presentation… I’m going to show you a simple, inexpensive, and 100% natural way to potentially add years to your dog’s life. This is something that could quickly improve virtually every aspect of your dog’s health... Giving your dog a beautiful and shiny coat… Strengthening your dog’s joints, bones, and muscles… Putting an end to bad breath, stinky odor, and those nasty farts… And even protecting your dog from many of the leading causes of canine death today. I should also mention that this is something that works no matter if your dog is a puppy or an “old-timer”… And no matter what size or breed your dog is as well. In fact this “5-minute fix” has now been used by tens-of-thousands of people all across North America… People whose dogs range from Chihuahua’s to Great Dane’s… And who are shocked to report that their four-legged-friends now have more energy, better mobility, and greater health than ever before. People like Cindy & Kevin Mowez… -Picture of them- Who own Zircon Kennels and work with dozens of dogs each year. They write… “The results have been absolutely wonderful. Our dogs’ coats are so shiny and rich in color. They’re not as gassy and their stools are firm. Plus their teeth and breath are much better. We are believers!” And Kim and Craig of Canada… -Picture of them- Who write about their Labrador Puppies… “Not only did all of our puppies’ miserable symptoms disappear, but they’re happier boys with softer, shinier coats. For a similar cost to the kibble we were buying, our dogs are now healthier and happier. As puppy parents, we couldn’t be more grateful. Thank you for everything!” Those are just a few of the dozens of testimonials I get each month from people just like you… Folks who are using the simple, natural breakthrough I share inside this presentation… To totally revitalize the health of the dogs they love. Now you’ll hear from more real-life people just like Cindy, Kevin, Kim, and Craig a little later in this letter… And even more importantly… In about three minutes from now, I’m also going to share why traditional supermarket brands could be leading your dog to an early grave… And why even the most expensive types of “premium” and “natural” dog food on the market are actually stuffed with secret fillers that might be making your dog sick from the inside out. Plus, I’ll also be sharing the results of a disturbing new study published in one of the world’s top veterinarian journals… Which PROVES that over 80% of Raw Dog Food may actually be WORSE for your dog than kibble... So please, pay close attention here… Because not only will what I’m going to share give you a happier, healthier, and calmer dog now… And potentially save you thousands of dollars on veterinarian bills over the next five years… It could very well save your dog’s life. In fact, I only wish I’d known this information back when my eight-year-old Great Pyrenees Zorro was diagnosed with cancer… Because if I had, I truly believe things would have turned out differently than they did (more on that in a second). So please, pay close attention for the next few minutes… And I’ll show you just how easy it is to give your dog the protection he deserves. So as I mentioned my name is XXXX… And when my dog Zorro was diagnosed with cancer back in DATE… It felt like I’d been hit in the gut with a hammer.

Ivy League scientists have called it one of the most powerful pain relievers on the planet. Doctors are having astounding success using it for patients who have “untreatable pain”… They’re giving it to the folks whom they’d given up hope on… And they’re shocked to see that after their patients use this… Their suffering and aches begin getting better fast…in some cases overnight. This pain reliever is also completely non-habit forming, has no side effects, is 100% natural, and starts working in as little as 30 minutes… And it’s now finally legal in the United States for the first time since 1937… Which is the year that three of the richest Americans in history spent millions of dollars in an attempt to BAN this blessing from everyday citizens like you and me (more on that in a minute). It’s not marijuana… But it is something top scientists are calling the biggest breakthrough in pain-relief since the discovery of Aspirin. In the last year, it’s been featured extensively on Dr. Oz, NBC, CNN, The Today Show, ESPN, and dozens of other major news sources… -Logo Graphics of Each Show or Channel Mentioned Above- And today tens of thousands of people say it’s helped with their nerve pain, joint pain, back pain, arthritis, and more. Former NLF and MLB Stars, Army Veterans, and Dr. Sanjay Gupta of CNN say it can make your discomfort and soreness seem to just “disappear”… And this natural breakthrough has also been shown to aid with numerous other conditions and health challenges as well. In fact, what I’m about to share with you is SO effective that the U.S. Government has actually patented it (Patent #6,630,507)… And inside the patent, which was done by the Department of Health and Human Services… The government states that this incredible pain-relieving secret… Can act as an anti-epileptic and anti-seizure… Is a powerful antioxidant… Can assist in the aftermath of a stroke along with other traumatic injuries Can help support healthy vision… Promotes healthy cells… And so much more. Now I’m going to tell you what this natural elixir for pain relief is right inside this short video… And I’ll also show you all of the science behind how it works… While sharing the specific clinical, and double-blind studies that back everything I’m saying up. But before I do that, I do want to warn you… The drug companies who control American medicine do NOT want you to know about this. They’re afraid that because this proven pain-relieving discovery is so powerful… Yet safe, natural, non-habit forming,… And dramatically inexpensive… That if this breakthrough goes mainstream… It will cost them BILLIONS in lost profits. As a result of all this… I can’t guarantee how long this solution will remain available to the public… Or that it won’t end up getting BANNED by big money lobbyists… Just like it did in 1937. That’s why it’s vital you watch this presentation in its entirety… Because while this solution can provide many with nearly IMMEDIATE relief from the agonizing pain they’ve been suffering from for years… It may not be available for long. Okay, so let me go ahead and give you all of the details right now. Hi, my name is Adam… I’m a pastor who lives with my wife and four beautiful children… And the medicinal plant I’m talking about is Hemp. Now you might be thinking it’s crazy that a pastor and family man would be telling everyone he knows to start using a plant that’s the cousin of marijuana… But the truth is… Hemp is one of the most health-rich plants on all of God’s green earth… Given to us by nature to help with pain and dozens of other ailments… It’s also legal in all 50 states… And it’s impossible to get “high” off of hemp... Because it doesn’t contain THC, which is the psychoactive chemical in “pot” that gets people “stoned.” More importantly is that fact that scientists have now isolated the single most powerful natural compound inside of hemp… And folks who use this special compound are seeing even their worst cases of pain start to fade away in as little as 30 minutes. In fact, that’s what happened to one of my close friends Aaron… And I want to share his story quickly with you. -PICTURE- Back in the 90s Aaron was a Division 1 college quarterback… During which time he had some amazing games… But also took one heck of a beating. This physical punishment continued after Aaron graduated too… As he made his way onto numerous NFL practice squads, and also spent time playing in the Arena football league. By the time Aaron retired from football in 2005… His body was in shambles. Aaron suffered from shoulder injuries, a bad back, destroyed knees, and swollen wrists. Plus Aaron’s hips were so bad that he had to get hip replacement surgery. What really made Aaron scared though was the fact that he was only in this 30s… If things were this bad now, what would they be like in his 50s…60s…70s…and beyond? To make matters worst, Aaron was using painkillers on a daily basis… Which were wrecking his liver, and making him go through his days feeling like a drugged out zombie. Maybe you can relate to some of this… Perhaps it hurts every time you bend over to pick up the paper… Maybe you can’t play tennis, or the piano, or swing a golf club anymore without feeling terrible pain… Or maybe you’re one of those people who is dependent on painkillers to get by every day. If any of those things describe you or someone that you know… Then this next part will really excite you. You see: Aaron was MISERABLE… And he thought his life was ruined. But then Aaron discovered the all-natural hemp extract I’ll be sharing inside this presentation… And suddenly, almost overnight, Aaron’s pain was GONE! Within days Aaron says he felt 15 years younger… He had his youthful speed and agility back… And today Aaron even plays competitive beach volleyball… Where he’s frequently seen dropping to one knee and jumping back up…. Diving and leaping… And running around for hours at a time. Aaron does this all without any of the constant arm, hip, and back pain he’d suffered from for over a decade… And if this hemp extract can work for a former NCAA Division 1 Quarterback like him… You better bet it can work for you too. Of course what you’re probably asking is “well yeah, but how DOES it work?” So let me go ahead and answer that question for you right now…

What if I told you that there was a secret code, hidden deep inside Einstein’s Theory of Relativity… And that once you discover it, you can have literally anything in the Universe you want? I really do mean anything… Total financial security so that you never again get “mailbox anxiety” because you’re afraid of the bills you might find inside...or pass restless nights wondering “where the money will come from” after being ambushed by a surprise expense you simply can’t afford to pay. Stronger and more deeply rewarding relationships with your friends, family, and romantic partner… And perfect health for decades to come – both for yourself, and all of those you love. It might sound unbelievable, but there are more than 14,000 people across America experiencing these exact things at this very moment. And even more profoundly: they are doing it using a hidden and bizarre power…something that famous physicist and mathematician Albert Einstein identified more over a century ago – and that he claimed was the key to all of his success in life. Hi, my name is Luke Bernard. In the next five minutes, I’m going to give you the incredibly powerful, but long-suppressed secret to obtaining anything you want in this world. Whether It’s Material Something like a beautiful vacation home on the beach… A meticulously well-appointed luxury sedan that’s so new, you feel intoxicated by the smell of fine leather every time you open the driver’s side door… Or just the peace of mind that comes from knowing you have more money coming in than you can possibly spend, and that all of your financial needs will be forever taken care of. Whether It’s Emotional… Like the feeling of total wellbeing and inner-peace when you wake up every morning… Of never again struggling with feelings of depression or anxiety… Of never again worrying about the events in life that used to be “out of your control”. Whether It’s Spiritual… Something as profound as enjoying a deeper connection with both God, and the unseen but clearly present power that fills our universe. Or even all of the above. In a lot of ways, the staggeringly powerful mind-harnessing technique I’m about to teach you is the “missing ingredient” to what’s commonly known as the Law of Attraction… It’s the part that the creators of “The Secret” purposely left out…and that virtually every other “positive thinking” guru still doesn’t want you to know about. They want you to fail, because the more you struggle to truly manifest the things in your life that you desire… The more you’ll keep buying their books, their CDs, and tickets to their trainings and seminars. Now I know that’s a strong charge, but I’ll give you the damning proof for that claim right inside this video. In fact, that’s really what this short, but highly controversial presentation you’re now watching is all about… PROOF. Proof that your mind is exponentially more powerful than you’ve ever imagined… Proof that it can bring you more wealth, greater health, stronger relationships, and more spiritual fulfillment than you ever thought possible… And proof that all it takes to harness this power inside your mind… Is your commitment to spend about seven minutes per day performing a certain set of simple, mental actions – things that anyone of any age can do… And which I’ll describe to you in explicit detail in just a second. Before I do that, however, there is one EXTREMELY IMPORTANT thing you need to understand… The secret mind techniques I’m about to give you will create a vortex… Something that sucks up everything in existence you want, and then gently drops it at your front door. But Please Understand: This is NOT based on “positive thinking.” It’s also NOT based on the “power of intention”… Or even an “abundance mentality.” It’s CERTAINLY NOT based on the principles you learned in The Secret… Or even on the Law of Attraction (at least not in the form that you’re familiar with) Instead, what you’re about to be shown is based on a fundamentally basic principle in modern physics… Something that Albert Einstein both identified, and used himself in order to achieve unimaginable wealth and fame, while contributing to the betterment of humanity… And that he so beautifully summed up when he wrote in his private journal that: “Imagination is everything. It is the preview of life’s coming attractions.” Okay, so are you ready to discover exactly what this secret, life-changing mind method is? Then let’s get started… Like I just mentioned, my name is Luke Bernard. I’m 41 years old and live just outside of Raleigh, North Carolina.

Fascinations are also sometimes referred to as “curiosity bullets”… And according to Tony Flores and Clayton Makepeace… The point of fascinations is to: Stimulate curiosity and intrigue. Get the prospect to keep reading. Build desire and create urge to know the secret that the bullet reveals. Capture and keep your prospect’s attention. Make your message more readable. More dimensions to your promotion. Crush headline block. The places you’ll most often see fascinations: Headlines Lead Product Description (For Books and Courses) Ads Here are the top types of fascinations I use: Why… How… When… What… The “Secret” Bullet The “List” Bullet The “Never” Bullet The “Contrarian” Bullet The “Named Oddity” Bullet The “Speedy” Bullet The “Plus” Bullet… Examples of Each Fascination Types Why… Why people with high blood pressure should NEVER go for a swim in a chlorinated pool. Why this Nobel Prize-Winning Scientist from Louisiana believes he can PREDICT hurricanes three months in advance. Why 4 out of 5 car salesman surveyed REFUSE to drive American Made Automobiles (Hint: it has nothing to do with engineering). Why global warming will mean HOTTER profits for these 7 tech stocks (page 12). How… How to instantly cripple any thug who attacks you using nothing but your index finger (and even if you’re 84 years old). How eating more bacon each morning could be the secret to burning 5lbs of stubborn belly fat fast… How the Ultra Rich are using something called “Backstopping” to practically guarantee triple-digit returns on their investments. (page 73). When… When the best time of the year is to become pregnant – according to New York’s most celebrated maternity expert. When to dump all of your stocks and buy gold instead (Hint: you’ll know if you hear the President saying these five words…which are revealed on page 26 of your free report)… What… What the world’s top 0.1% of investors do during a recession that the rest of us don’t (This Can Make You Rich). What flight attendants know about booking 5 Star Hotels for pennies on the dollar… What most doctors never tell you about lowering your blood sugar (Hint: it has nothing to do with ACE Inhibitors, Diuretics, or any other type of drug). The “Secret” Bullet… The secret reason why professional bullfighters never struggle to get an erection (it has nothing to do with testosterone). The real secret behind Donald Trump’s incredible rise to the Presidency… The “mayonnaise and raisins” secret behind this 75-year-old celebrity’s wrinkle-free skin. The “List” Bullet 3 never-discussed memory hacks that bulletproof your brain FAST… The 7 major signs that an economic recession is less than twenty days away (page 65)… The one golden phrase that makes any man desperate to ask you out on a date. The “NEVER” Bullet Why you should NEVER grill meat in the weeks following a natural disaster. The 5 words you should NEVER say to a police officer during a crisis… The handy little hack that can ensure you NEVER get another speeding ticket as long as you live (even if you act like a NASCAR driver behind the wheel). The “Contrarian Bullet” Brushing your teeth is the best way to avoid gum disease right? NOPE. See why dentists now say swishing this silver-colored liquid in your mouth is 10x more effective (page 45). Think turmeric will help stop inflammation? WRONG! Here are three kitchen spices you should use instead. The truth about salt…and why more may be better when it comes to your cholesterol. The “Named Oddity” Bullet Why using something called the “Peking Duck Grip” can make you up to 3x more deadly with a knife. How something called “Weeping Willow Syndrome” could explain the real reason you feel less balanced during menopause… The “Black Chalk Equation” famed economist John Maynard Keynes used to predict every single recession in his lifetime (usually up to 6 months in advance). The “Speedy Bullet” The ten-second “speed pump” that gives you bulging biceps in a fraction of the normal time. The fastest way to triple your income from home…without ever logging onto a computer. Why adding maple syrup to your water can lower your blood pressure in less than 30 seconds. The “Plus” Bullet The ten-second “speed pump” that gives you bulging biceps in a fraction of the normal time. Plus, how you can use this same secret to get your legs looking like tree trunks too. The fastest way to triple your income from home…without ever logging onto a computer. Plus, five profitable new businesses you can start right now for less than $20. Why adding maple syrup to your water can lower your blood pressure in less than 30 seconds. Plus, the surprising second ingredient that brings down your blood pressure even faster.

Hello, my name is Steven Grey, and in the following brief presentation… I’m going to tell you the strange but completely true story of how one of the world’s foremost experts in third-world poverty. Accidentally stumbled onto a “micro-farming” method so ingenious… It has the power to permanently provide every family in America with a self-replenishing supply of fresh meat, nutritious vegetables, and pure, clean drinking water. Developed for some of the world’s most dangerous warzones and crisis hot spots...places where innocent families are tragically murdered just for hiding food from the army, and even their hungry neighbors… This “secret farm” has been specifically designed to be set up and operational in under three hours… Takes up only a few square feet of space... And is completely undetectable to those who don’t know it exists. Your neighbor could be standing right in your backyard, and they’d never realize that they’re just a few steps away from a hidden Noah’s Arc… Something that can keep your family well-fed, fully nourished, and filled with healthy energy both during the crucial first few days following a natural disaster…and for the decades that could follow a total collapse. Sounds impossible? I thought so too until the first time I saw it in action with my own two eyes. And inside this short video, I will not only show you the proof that this automated micro-farm works flawlessly… I’ll even give you the instructions you need to build it for yourself TODAY…so that it’s fully operational within the next 24 hours. In fact, I’m willing to guarantee that if you stick with me for the next five minutes… You will go to sleep tonight filled with an overwhelming feeling of confidence, because you’ll know that even in the most terrifying collapse or disaster… Everything you need to protect your loved ones from thirst, starvation, and the violent individuals and organizations that will target any family they suspect of having precious food… Is discreetly hidden in your own backyard, or your apartment closet, right in arms reach. I promise you can build this. Even if you only have a few square feet of backyard space to work with, or live in an apartment… Or don’t think you could take care of a houseplant… Or have never built anything before with your own two hands. And if it all sounds too good to be true, don’t worry: so did 24,615 other American patriots just like you...until they tried it for themselves People like Kevin Crouch of Salem, Oregon, who writes: “When I first stumbled onto your website and watched your video presentation, I was extremely skeptical. There are just so many people on the web making all kinds of promises, and it seems like most of them are more concerned with the health of their wallet than with the true safety of American families. But after following the instructions you provided in your video, and building this system in my backyard, I’ve become a total convert. I can’t tell you how incredible it feels to know that I have a discreet supply of fresh meat and clean water hidden five steps from my patio, or that my family now has the essential resources needed to survive any disaster situation. Thank you!” And Tommy Saleh of Winterhaven, Arizona, who says: “Living in the desert, I’ve always been afraid that if our drinking water was contaminated, or the grid crashed, my wife and I would be in serious trouble. Fresh water’s not exactly bountiful out here, and it’s not easy storing a supply of water in 110 degree summers. That’s why the video on your website has been a life-changer. Not only do we have a constant supply of fresh water, but we can also power our generator and keep the A.C. running with the biofuel it creates. Let me know how I can help you get this out there to as many people as possible.” Now I’m going to give you all of the details about how this micro-farm works, and tell you EVERYTHING you need to know to set it up for yourself, in just a few seconds… But first, let me quickly share with you who I am, and how I came to discover the secret system that can keep your family 100% self-sufficient in times of crisis, even as those around you succumb to gnawing hunger and thirst. So like I said, my name is Steven Grey, and I’m a third-generation farmer living in California’s Imperial Valley. Specifically, our farm is located next to the Salton Sea, on the outskirts of a town called Salton City. I’m not going to beat around the bush on this one: Salton City is one of the most depressing, difficult places to live in the entire country. Temperatures in the valley frequently rise to over 100 degrees… The rate of unemployment is around 27%... We’re often called the “Meth Production Capital of the Southwest” And the average income is $16,000, which makes us one of the poorest towns in the entire state of California. Oh yeah, and we’ve also been in one of the worst droughts in the history of the Southwestern United States… So bad, in fact, that a few years ago the bureaucrats in the state capital signed a piece of legislation that diverts all of the water from the Colorado River away from the Salton Sea… And directly to the mega-metropolises of San Diego and Los Angeles. With the swipe of a pen, a government that cares only about 10% of the population that lives in big cities… Cut our town off from any freshwater, and placed an airtight chokehold around our throats, and our futures. Now given how desperate the situation is, you may be wondering why I’d ever raise a family in a place like this… But the truth is, things weren’t always so terrible… In the 1950s, the Salton Sea was supposed to be the “California Riviera.” It was an oasis in the harsh desert landscape…and families flocked from across the country to its quaint sandy shores. Here’s a postcard from the 50s I recently found at the Salton Sea History Museum: And check this picture out: That’s Guy Lombardo, Jerry Lewis, and Frank Sinatra all posing for a picture after a day of yachting out on the water. But those were better times… Today the drought has desolated our once beautiful community so badly that we farmers simply can’t grow our crops. And the pollution runoffs from farms further north - ones that stretch thousands of acres and that are owned by companies like Monsanto… Have poisoned our once bountiful sea so badly that now only one single species of fish remains in the entire body of water…and they’re dying off at a record rate too. Here’s what our sea looks like today… Here’s what our fish population looks like… And here’s the view of the middle of town… In a lot of ways, the Salton Sea is a microcosm of what happens when the government breaks down, the rule of law disappears, and chaos takes over. So it should be easy to see why three years ago, I made the difficult decision to let my farm die. And to use what precious water there was left to create a small garden right outside our house, something that would produce just enough food for my family to survive… My wife Susan and daughter Sarah quickly grew tired of eating nothing but a handful of vegetables three times a day… But at least they had food in their stomachs… Until, that is, the fateful night when we suddenly had our last chance at independence snatched out from right under us. It happened so fast… I was asleep in bed, next to Susan, when I heard a loud crash outside the window. Not knowing what was happening, I grabbed my rifle from the closet and charged right into the black night. But it was too late… Shining my flashlight around the yard, I saw that my worst nightmare had come true. The small but thriving garden I’d planted lay complete bare. All of my fresh fruits and vegetables had been picked clean, and almost every plant had been trampled over in the intruder’s hasty escape. All it took was ten minutes for the only food source that my family had left to be completely demolished. Leaving me completely helpless to provide for my wife and daughter. Now I don’t know if it was another starving farmer who committed the theft…or some meth-head who thought he could sell the vegetables for money, or what... But I do know that I hope you never have to experience the way it feels to know that you’ve failed the ones who you love the most…and who most depend on you to keep them safe. It’s like being punched directly in the solar plexus, except the feeling doesn’t go away…it stays aching for days… After that night, I had no choice but to start using what little money I had left to buy “groceries” from the one convenience store still open in our town… Nitrate filled beef jerky…six-month-old potato chips…even snickers bars… Not only did these snacks quickly add up in price, but they also contained hardly any nutrition whatsoever… Imagine looking at your starving seven-year-old daughter and noticing that her skin has taken on an odd, pale shade of yellow… Or cringing when you see that your wife’s eyes are beginning to sink into her skull…and that her rib cage is starting to poke through her t-shirt… And having nothing to give them but another handful of stale Planters Peanuts. It was obvious I was fighting a battle I couldn’t win…and I told my wife and daughter that we were going to have to abandon our property and head for Flagstaff, Arizona, to live with my cousin and his wife… It made me sick to know that I would be completely mooching off relatives…showing up at their front door like beggars with nothing but three hungry mouths and whatever clothes would fit in the cab of my truck… But it just didn’t seem like there was any other choice. That is – until I read the newspaper article that would change my life…and that would eventually change the lives of more than 24,600 other American’s just like me It was five days before we planned to leave, and I was back in the grocery store buying a package of Lunchables for Susan and Sarah to split… As I waited in line at the counter, I grabbed a copy of our local newspaper, the Imperial Valley Press, and began leafing through it… when something on the third page caught my eye. It was a photograph of an old-looking man who had a receding hairline but the most alive eyes I’d ever seen. And directly below that photo, there was a story about how he, and a small team of researchers, had developed a breakthrough method for producing a self-renewing supply of fresh food and water…something they planned to use in the world’s most dangerous countries...places where local militias and gangs had a monopoly on food…and the citizens were starving. According to the interview with the man, whose name was Professor F. W. Craven, this system could run in any climate – from a frozen tundra to a barren desert… Only required a few square feet of space to set up… And needed only a few gallons of water to operate. Most incredibly of all, his team was doing it all right in the Imperial Valley, about 15 minutes from where I lived. My pulse began to race as I thought about the implications. If he could build this entire thing in a space about the size of a closet… Then perhaps I could use it to provide nutritious food and water for my family, even during a terrible drought…and even keep it concealed so that looters, starving neighbors, or violent drug addicts would have no idea it was there… So the following day I drove across town to find this professor. I knew it was a long shot, but when you’re desperate enough, you’ll do whatever it takes to protect your family… Looking back now, it almost feels like a dream… Me pulling up the driveway to the small one-story brick house that looked nothing like a research lab… Me knocking on the front door and telling the graying old man who answered my entire story – how my family was starving…how we were out of money…how we were out of hope… Me staring dumbly as that same graying old man led me out to his backyard, a space that was about the size of an SUV…and where I saw nothing but some colorful flowers, a few bushes, and four small boxes chucked in a corner… THIS is supposed to hold the key to providing a permanent supply of fresh food and drinking water to the world’s most impoverished countries? I was confused. Then I was ANGRY as what Professor Craven said to me next sounded like the most bald-faced lie I’d ever heard: "Through more than a decade of research and testing, we’ve made this system incredibly efficient. In fact, in the next year, this single micro-farm will yield 1500 duck and chicken eggs, 12,500 quail eggs, 210lbs of duck meat, 230lbs of chicken meat, 175lbs of rabbit meat, 120 lbs of juicy tomatoes, 30 lbs of bell peppers, and 110 lbs of cucumbers. And those are just the vegetables I’ve chosen to grow - you can easily grow pretty much any produce you want to eat with it. It will also provide gallons of purified drinking water to a family during an emergency. But the most important thing is that it costs almost nothing to build, and less than $140 to get the animals, seeds, and soil you need. And once you’ve got those animals, seeds, and supplies, you never have to spend another dime on them again.” My jaw dropped and I stared at Professor Craven like he was a lying idiot. He stared back at me like I was a man who just didn’t get it. “It’s obvious you don’t believe me,” he said. “That’s okay – I actually get that a lot.” And with that, he launched into the incredible explanation of how this Holy Grail in self-sufficiency works. Professor Craven’s system is essentially just a mirror of what already happens in nature. In any healthy ecosystem, the waste of one creature turns into food for others – everything is conserved and nothing is wasted. Take for example rabbits living in the wild. Their waste feeds the plants...the plants grow and feed the rabbits. It's a self-sustaining system where everyone benefits. As Professor Craven was telling me this, he walked over to one of the boxes in the corner and opened it. "Look.” It wasn't just an old box. It housed 4 chickens inside it. I told him that I was surprised that there were no sounds at all. "Well, there's a trick to soundproofing the box so that you will not hear any sounds...nobody will know that you are keeping all these animals here." "I keep 5 types of animals here...Chickens, Ducks, Rabbits, Quails, and Fish. You don't need all of these if you don't want to...the system is modular...meaning that if you just decide to rear fish, or just rabbits...you can do so while remaining self-sufficient.” Next, the professor took me back inside to his study and pulled out a large piece of drafting paper. On it was a blueprint showing me exactly how everything works. In Craven’s system, all the animals are comfortably housed in soundproof boxes... Using a few pieces of inexpensive piping and some water, the animal waste gets transported to the vegetable garden, where it works as an extremely potent fertilizer. As the water passes through the rock bed that lines his vegetable garden, it’s naturally purified… And then cycled into the fish tank - although some of it can also be diverted to containers for clean drinking water during an emergency. Finally, the fish waste is pumped out of the tank and back to the vegetable garden… Oh yeah plus, the vegetables can be used to feed those animals I mentioned at the start. In other words, this “mad professor” had created a zero-waste system for growing fresh, juicy fruits and vegetables… While discreetly raising as many small animals as you want, providing a permanent supply of fresh meat and protein-rich eggs. Once Craven explained it to me, it made a lot of sense. But I still did have one major nagging question: Why was the professor obsessed with making his food and water production system so discreet? The answer, it turns out, is that he had developed this self-replenishing “micro-farm,” for some of the world’s most war-torn places. Rural villages in countries like Sudan, Ethiopia, and Afghanistan… The tragic fact of the matter is that in violent places like these, tribal warlords have a monopoly on all food coming in and out of the villages… They’ll routinely steal food from the local villagers to feed their own armies… Even if it meant leaving innocent and helpless local families to starve. So if the professor was going to start testing his system by providing it to a few villagers, it was VITAL that the guerilla armies and warlords didn’t know it existed. I thought back to my farm, and how our fruits and vegetables had been taken in the night…probably by some formerly honest farmer who had been forced to steal to keep his children from starving. I thought about how my situation now was exactly the same one that millions of American families would find themselves in if rising food costs caused the food system to collapse… Or the government broke down and bloody anarchy spilled out into the streets… Or even if there was another major disaster like Katrina. And I realized that Professor Craven’s system was something every single American needed to know about if they wanted to keep their family’s both fed, and safe from desperate starving looters when stuff hits the fan. That was of course, if it really worked as advertised. And fortunately, I knew just the family to test it on…MINE. So the very next day, and with the generous help of Professor Craven, I went to work building the system in my own backyard. It took us all of an hour to gather the materials we needed: the biggest items on the list were just a few square feet of mesh-wire, some scraps of wood, some inexpensive PVC piping, a handful of rocks, and a plastic tub. Professor Craven also showed me a website online (which I’ll tell you about later) where I was able to have 25 young Tilapia shipped overnight to my house for less than $100. And to get a jumpstart, I stopped by a friend’s farm and bought some vegetable plants, six young hens, and a rooster off of him for $7 each. Now I chose hens and roosters because I’m comfortable with raising them, but when you’re building this for yourself, you can pick and choose any small animals that you want. And I chose to grab some vegetable plants that were already grown because my family was starving and time was a luxury I couldn’t afford. But if you follow the instructions I’m about to give you, and build your own self-renewing food and water source today…before a disaster strikes or things spiral out of control…then you can just as easily plant seeds and give them time to grow on their own. Well anyways, the total cost of materials, plants, and animals was $210, which I found to be shockingly cheap… And even more surprising was the fact that total, we had Craven’s entire system completely built and functional in less than two hours' time. It was all so easy – just screwing and hammering some pieces together, laying down some wiring, pouring some soil…if you know how to use a screwdriver, you can set it up...no problem at all. My daughter Sarah even had a great time giving us a hand: I hadn’t heard her laugh or seen her smile so much in probably a year, and it felt really good to be showing her how to be self-reliant. Within a week, my hens were producing an average of 6 eggs per day: enough for me, Susan, and Sarah to each have two protein-rich and farm fresh eggs every morning for breakfast. After a month eating nothing but convenience store snacks…those eggs were one of the most heavenly things we’d ever tasted… For the Tilapia, I just put them into the tub and let the nutrient-rich water from the plants feed them. Now, remember: I only ordered twenty-five fish, which may not seem like enough to feed a family… But just one female Tilapia will lay over 2,000 eggs…which means that within a few months, you’ll have more fresh, juicy fish than you could ever eat. That’s actually a good thing though, because those extra eggs can be used to provide nutrition for your chickens, rabbits, quail, and other small animals – and they also make a great fertilizer. In fact, that’s what makes Craven’s system so amazing. Every single component compliments the others. The animals fertilize the garden, the garden feeds the fish – the fish fertilize the plants and feed the animals…it’s the perfect, self-contained Garden of Eden… And it all took less than $210, and less than two hours of time, to build… Plus, because the piping hides odor…and the boxes are soundproofed using Professor Craven’s secret method, a stranger would simply NEVER know that my backyard was now a life-giving oasis…even if they were two feet away. Within a month, the system was producing enough food to provide my family with three meals per day: and I’m talking three REAL meals: fresh salads, fresh fish filets, cooked chicken breasts - you name it… The only time we had to add water was when we drank some of the filtered water from the rock bed of the garden…which wasn’t that often. But it sure was comforting to know that if there was an utter disaster, and water became hard to come by – we would have fresh clean drinking water at our disposal… And that we could take several gallons of it without any risking of disrupting our micro-farms little self-contained ecosystem. It was so incredible to see my wife and daughter go to sleep each night with a full stomach…to see Sarah’s skin color go from a sick yellow to a flush, healthy glow…to see my wife return to normal weight – and to see her ribcage no longer stick out of her shirt… To know that I had the power to keep my family nourished, safe, and completely self-reliant. To not have to beg for food, or ask the government for handouts, or put a burden on others because I couldn’t provide for my loved ones and had hungry mouths to feed… And to know that even in one of the most desolate, worst towns in the world…a place that already looks like it’s in the aftermath of some apocalyptic collapse because it IS…we could not only survive…but THRIVE I thought about all of the other honest, fundamentally good, but desperately vulnerable American families out there whose lives may one day be saved by this system… Even the survivalists and those who are focused on preparing for a disaster… folks who probably already have emergency food and water supply, and who don’t realize how easy it is for their stockpile to be stolen…or looted…when stuff hits the fan. If there’s a serious disaster…or the food system collapses…or even if the government crumbles and local militias or rabid mobs take to ruling the streets… The FIRST thing that those in power are going to do is seize all of the food they can. It’s what happened in the Soviet Union when the communists seized control…and in China when Mao rose to power, and in Cuba after Castro’s coup…and even more recently in Venezuela after Chavez declared a state of socialism. And it’s the exact same thing that will happen here in the U.S. when stuff hits the fan. In fact, a 2012 Executive Order signed by Obama dictates that all emergency food stockpiles be handed over to FEMA during a disaster or crisis, and their definition of both those terms is chillingly broad… When things get bad…the government and looters alike will go house-to-house…they’ll search your cellar...they’ll search your basement…they’ll even look in your storage sheds. But what they’re NOT going to do is give one second-glance to a few “empty” boxes scattered across your backyard. And the more I thought about this, the more I realized I had a fundamental duty to teach you how to build Craven’s system for yourself… Because this isn’t just about having fresh food, or water…it’s about SAVING YOUR LIFE. Which is why I went to Professor Craven and begged him to create an instructional video that outlines everything you need to know to get your own system up and running. And he flat out refused. He was afraid of putting this information out to the American public could threaten his chances of getting the funding he needed to bring it to desperate families in places that are being ravaged by war. He told me that this was his life’s work…his masterpiece…his fundamental contribution to humanity… And that sharing it with the world too early could put it all in jeopardy. But I persisted. I called or visited him every single day. I asked him why he was okay with bringing his revolutionary system to the world’s poorest places, but not with giving it to his friends, his neighbors, or his fellow patriots? That last point finally broke him down, until he eventually agreed to share it. Hearing him say “yes” was one of the most exciting and rewarding moments of my life... We spent the following weekend shooting the videos, and several more days to edit the film and add subtitles to make it easier to understand. The final videos are really something: when you watch them, you’ll feel like you’re looking right over my shoulder…building the system with me in real-time. But of course, you can always pause, rewind, or even watch what I’m doing in slow motion! It took us 3 more weeks to come up with a complete accompanying document outlining every step required. I had to make sure that there is no "academic mumbo jumbo" and that everyone who has passed 3rd grade could understand it. But it was worth the time I invested a thousand times over because the end result is nothing short of amazing… A step-by-step "look over my shoulders" video guide that anyone can use to make their own self-contained food-producing system cheaply, quickly, and easily. We called it the "Self-Sufficiency Shortcuts" program...and even though the system was really simple for me to build… I needed some definitive proof that ANYONE could use the program to create their own completely hidden, completely self-automated food factory in their backyard without any trouble...and achieve complete food and water independence in just a few short weeks. So I went online and talked to some survivalist website owners who had a decent readership base...and got their permission to send the first version of the system to a select few of their subscribers to obtain feedback. Here are some of their comments: Joe from Little Rock, Arkansas says: "I'm 73 this year, and I thought I was too old to set up anything like this. Plus I was never handy with tools. When I watched the program, I thought it looked really easy. I thought to myself, let's give it a try. I went to the local hardware store to obtain the parts, and took me just an hour to set up the basic system. The system pretty much runs automatically...it's perfect for older folks like us because there is almost no work involved. I'm going to recommend this to all my friends. Thank you for letting us know such a solution existed! " Susan from Lansing, Michigan writes in and says: "I live in a small apartment, and I believed that it's almost impossible to grow your own food without a garden. I'm delighted that this system has proven me wrong. My system is just next to my kitchen stove, and it's really convenient to take food out of the system...it's literally like going into your own "grocery store" and pick what you want without paying!" Robert from Northridge, California says: "I lived on a farm when I was younger, and honestly I thought this was genius. My main problem with farming is that it takes time to clear the waste, plus it's really smelly. What most people don't know is that most of the animal stench actually comes from waste. This system clears up the waste immediately by flushing them away (like a toilet) so there is practically no smell. I built my own system, and already I'm saving hundreds of dollars a month on food. And that's just a tiny taste of the emails I received...As I write this today, more than 24,000 Americans have now used the video guide, and step-by-step blueprints we created to build Self Sufficiency Shortcuts for themselves. Imagine - $210 for a system that only takes 5 minutes per day to maintain because it runs almost entirely on autopilot...for a lifetime of healthy, cheap, and nutritious food...plus the security of having gallons of purified water on-demand…even in an emergency. It's probably the quickest and easiest way to gain complete self-sufficiency in the world... Even if you have never picked up a screwdriver in your life, even if you think you are too old or not smart enough to set this up...We'll show you step-by-step, what to get...how to find the parts for cheap (or even free)...how to assemble the parts - everything. As long as you understand how to turn that screwdriver, play a video, and passed 3rd grade English...you can build and set up this system no problem. When you grab the "Self-Sufficiency Shortcuts" program, you'll discover: How to get the entire system up and running...even if you don't have a backyard or don't have a lot of space. (hint: It's possible to stack things vertically) Tips and tricks on setting up different modules of the system...so that if you only want fish, or only want chicken...you don't need to implement the whole system. You have the freedom to 'mix and match'. The secrets to soundproofing your entire system so that there is absolutely no noise. In a usual farm, chickens may produce a lot of noise, but this little trick blocks out virtually all of the sound. Plus, an additional benefit is that animals will be kept warm with the insulation...so it doesn't matter if you live in a cold region. And, how to keep your new food generating micro-farm cool during the hottest summer months…even if you live in the Mojave desert…and without using any electricity. Some parts of the system can be substituted with alternatives that are dirt cheap (or almost free!). For example, you don't need an expensive fish tank if you want to keep fishes...inside you'll discover the perfect alternative that costs less than twenty bucks and works just as well. I’ll show you how to make the setup completely undetectable...so that even if someone walks into your backyard...they wouldn't realize that you have a food factory there. This is especially important if you have visitors frequently and don't want to attract any attention. And that's just the video… Because I want to make this as easy as possible for you, and also because some of you may prefer to read rather than watching a DVD, you’re also going to receive a detailed instruction manual with pictures, a follow-along quickstart guide, and step-by-step project completion “cheat sheet.” The companion manual goes hand in hand with the DVDs. Not only that, in the workbook, you'll also get step-by-step illustrated instructions so that you can keep them handy while you are working. Plus, you'll get the cheat sheets so you can mark down your dimensions and costs and ensure that you're doing the proven "Self-Sufficiency Shortcuts" the right way. Here's my promise to you: Simply follow the program, and you'll be amazed at how easily you're able to set up your very own "backyard food factory.” It should take less than 3 hours, and give you an assortment of meats and vegetables virtually on autopilot. You'll be shocked at how much of food it can produce, and how easy it is to have gallons of crystal clear, filtered drinking water “on-demand” if you need it. Plus, while the system was designed to be COMPLETELY UNDETECTABLE by those who you don’t want to know about it… It’s also very portable...meaning that if a disaster hits, you can put the system in your vehicle and move to your bug out location easily. That makes it perfect for if you need a source of food and water and staying at home just simply isn’t possible. Professor Craven’s system saved my family’s life. Which is why I truly believe that I have a moral duty to share Self Sufficiency Shortcuts, along with the easy to follow video guides, to as many American’s as I possibly can. So I’m going to tell you exactly how you can get it for yourself and your loved ones in just a second. But before I do that, I want to tell you about the five incredibly important bonus items that I’m also going to be giving you today… Limited Time Bonus #1: Animal Lifesavers. Did you know that rabbit fat is anti-bacterial...and that in a disaster scenario, if you don't have medications on hand, you can use it to effectively heal cuts and wounds?? Animals have a lot more uses than just for meat and eggs, and Animal Lifesavers will give you little-known ways that the animals you have can save your life. This special report is sold separately for $17. Limited Time Bonus #2 Speed Breeding Secrets With this special report, you'll be able to get more out of your system. Farmers discovered that there are certain plant foods that will accelerate the growth of the animals, giving you more meat to put on your family's table. Just follow the simple methods inside, and you’ll double your output almost immediately. This special report is also sold separately for $17 Limited Time Bonus #3 The Complete Guide To Canning And Preserving Food In this special report, you'll discover how to preserve meat and vegetables...so that they can last for a long time (sometimes even more than a year)...without relying on refrigeration. Just start small with this system, because it will quickly give you more food than you can even consume. This special report is sold separately for $12.95. Limited Time Bonus #4: Square Foot Potato Production You need carbohydrates in your diet, and potatoes are a great source. This special report will show you how you can grow more than 100 lbs of potato a year...in just 4 square feet of space. Sounds impossible? Not if you use the "reed layering" method I'm about to show you. This special report is sold separately for $29. Limited Time Bonus #5: 24/7 Personal Email Support For An Entire Year I understand that no matter how hard I work to make sure that the program is the most easy-to-complete system it can be...there will always be those times where folks have questions or specific situations. That’s why I’ve gotten Professor Craven to agree to partner with me and provide you with an unlimited 24/7 support for an entire 365 Days. So if you ever feel like you’re stuck, or you’re not sure what to do…or even if you have an idea for a modification and want to run it by Professor Craven to get his thoughts… All you have to do is send us an email and we’ll get back to you immediately with a clear and detailed answer to your question. Because the professor was hesitant to commit to making himself available for 24/7 support for an entire year…he insisted that we ask people who wanted this option to pay an additional $249. But during this very limited time offer, where we’re trying to make an extremely strong push to get Self Sufficiency Shortcuts into as many hands as possible… He’s agreed to let me give you the entire year of support for absolutely free. Okay, so by this point you’re probably wondering what you need to do to get started… Until now, there’s never been a way to get your hands on these blueprints…or to be shown in step-by-step fashion how to set up the system for yourself…unless you were a university professor or graduate student. And there’s really nothing like this in the world – which is why Professor Craven is in the final stages of receiving a multi-million dollar grant to start rolling it out to conflict-filled countries across the globe. Nonprofits and government agencies alike have now seen just how powerful Self Sufficiency Shortcuts is, they know it works, and they know that it can save millions of lives. Of course, using Professor Craven’s program isn’t your only option when it comes to having a fresh food supply…you could set up a garden in your backyard. But in an emergency or survival situation…having a garden is like standing out on your front porch and screaming to looters and hungry mobs that you have lots of food…and that they should come onto your property and help themselves. You could also build this system for yourself based on what I mentioned in this video. You’ve seen how the setup works now, and if you feel comfortable making this on your own without any further help then please do! But why go through the hassle of planning everything and having the possibility of making one tiny mistake that renders the whole system inoperable... Wouldn’t it be easier to just get the "Self-Sufficiency Shortcuts" program today ...and have us show you every little detail in easy to read blueprints and step-by-step videos that you can watch and replay as many times as you want? How much is it worth to you to know that no matter what happens in the coming weeks, months, or years…whether it’s a natural disaster that floods bacteria into the drinking water…or an EMP that wipes out the grid…or even a collapse in the U.S. Food System… Your family will have stuffed stomachs full of nutritious food at all times…even as those around you go hungry… And even as outside your home your neighbors begin attacking neighbors for just one clean glass of water. Professor Craven and I set the regular retail price of the "Self-Sufficiency Shortcuts" to $297...which everyone has been telling us is far too cheap. After all, that’s already less than it costs the average family for a month’s worth of groceries. And with this system…you’ll be set up to generate enough fresh and delicious food to feed your family for life…and without ever having to spend another dime. That means even in the short-term, or if you’re blessed and your loved ones aren’t affected by a disaster – whether natural or manmade – you’ll still be able to save between $3,000 and $5,000 per year on groceries. So I really do think that at $297, Self Sufficiency Shortcuts is worth every single penny… But like I keep saying, this has nothing to do with money…and everything to do with keeping your family protected. And because I want to get Self Sufficiency Shortcuts out there to as many Americans as possible…today I’m not even going to ask you to pay HALF of the $297 retail price. You see for a few days only, Professor Craven has agreed to let me give away his entire system to visitors of this website “at cost.” Which means if you’re willing to “step-up” and take control of your family’s security by providing them with a lifetime supply of fresh food…and an on-demand supply of fresh drinking water…even during a devastating disaster… Then we’re willing to “step-up” too and hand over all of the video guides, the easy to follow blueprints…the extremely important bonuses, and even a whole year’s access to 24/7 support… For just $39. That’s just enough to cover our expenses for running this website, shipping out the DVDs, and providing support – but not a penny more. Which I believe is about as honest of a transaction as you can possibly get. To get started building your automated micro-farm today, simply click the “add to cart” button that’s directly below this video. You’ll then be taken to our secure checkout page, where you’ll enter your basic information. It only takes about two minutes, and once you’re done you’ll be given instant access to our special “members-only portal…” Where you’ll be able to immediately view the blueprints, materials list, instruction guide, and bonuses. You can also download all of the files if you’d like, or print out extra copies for safekeeping… We’ll also send out the DVD with your over the shoulder video guides with special rush delivery. AND, your entire purchase will be covered by our 60 Day, No Questions Asked, Money-Back Guarantee. Because while Professor Craven and I both know just how easy it is to set up the entire Self Sufficiency Shortcuts system… And that the instructions are so simple to follow that even those with absolutely ZERO technical experience will be able to build it in less than two hours… We also know that sometimes trying something new can be a little uncomfortable. That’s why we’re going to remove absolutely all of the risk from your investment today. Simply follow in the footsteps of the 24,615 Americans who have already built Self Sufficiency Shortcuts for themselves…and who are already enjoying a never-ending bounty of juicy Tilapia, ripe fruits, and veggies…and farm-fresh eggs and meat… By clicking the “add to cart” button that you see below this video. Then, take a full two months to try out the system for yourself. Watch the video guides…follow along with the blueprints…pencil off about three hours of your time to build the system in your backyard or your closet… And if you’re not happy with your decision for ANY reason, simply send us an email and we will refund your entire investment with no questions asked… Plus the guides and bonuses are still yours to keep. But if you want to take advantage of this huge discounted pricing, and the free support, and even the 60 Day no-risk money-back guarantee, it’s vital that you act now. The professor is an extremely busy man, and every time another American takes control of their destiny by choosing to build the Self Sufficiency Shortcuts system for themselves…it takes up even more of Craven’s time. Which is why he’s only agreed to let me giveaway his system “at cost” for a few days. So if you come back to this presentation tomorrow, or next week, there’s a very real chance you’ll be asked to pay the full $297 – there’s simply nothing I can do about it. Right now, you need to make a decision that will affect your independence, your security, and the safety of your family for years to come. And when you think about it...you really only have 3 options. Your first option is to do nothing. This video will be over in just a few seconds, and you could just leave the site and go on with your day. Obviously that choice is yours, and it’s not something I can make for you… But before you leave, think about what will happen a week, month, or year from now when the unimaginable happens and disaster strikes… Will your family be truly food independent…will any emergency stockpile you have to be safely hidden from government agencies or looters…will you have enough clean drinking water to survive for several weeks or longer? And if the answer is no…or even if you’re not sure…wouldn't you regret not taking this one simple action today…and trying out Self Sufficiency Shortcuts for a full sixty-days, and completely risk-free? That brings us to the second option, which is to take what you discovered today and figure out everything by yourself. If you can then great...but most of us prefer a proven method...an expert like Professor Craven showing us every single detail. By joining us today you’ll ensure you avoid common mistakes...and you'll be able to quickly implement a system that will not only protect your loved ones, but even save you money on groceries right from the first month….while continuing to slash your grocery bill by more than $3,000 per year indefinitely...without any painful trial and error. And then there is the third option. Let ME take all the risk for you. Do what over 24,000 folks have already done, grab your copy of "Self-Sufficiency Shortcuts" right now, and try it completely risk-free. Choose Option #1 today and gain a limitless supply of fresh food that your family deserves on autopilot, and let us show you how to set it up in less time than it takes to go to the grocery store and back… Choose Option #2 today and have a contamination-proof supply of clean drinking water that you can access on-demand… Choose Option #3 today and sleep soundly tonight knowing that your family will be provided for even in the worst of times…even when the grocery store shelves are bare and those around you grow desperate in their search for food. Ultimately the choice is yours, but whatever you decide, you must choose now. This presentation is ending as I speak…and if you return to it later I can’t guarantee the $37 price…or the bonuses…or the guarantee…will still be here. Here’s the final thing I’ll leave you with, and it’s something you already know inside your heart: Self Sufficiency Shortcuts isn't really about having “food and water.” It's about taking care of your family. For me, there's no better feeling in the world than knowing that no matter what happens...if there's a hurricane and the stores are empty, or a dirty bomb contaminates the water supply, or an EMP causes the grid to go down... I have the peace of mind of knowing my completely hidden, completely self-replenishing “micro-farm” will still be running on autopilot…ensuring that my wife and little girl are radiantly healthy and well-fed. That's why I'm so passionate about getting this simple system into your hands today...so you can finally know that no matter what happens, your family’s most vital needs are covered. But I can only help you if you take action right now. There are only 10 seconds left until this presentation ends. Make the only real decision there is and click the “Add to Cart” button you see below. I can't wait to hear from you after you have gone through the program, and find out how quick, easy, and cheap it is to become self-sufficient in just a few square feet of space. Thank you for listening to my presentation. See you on the other side. Steven Still here? That’s okay, it’s actually pretty common for folks to have some questions after watching this presentation. So let me do my best to answer some of those most common questions I get asked… 1. Does Self Sufficiency Shortcuts really, truly run on autopilot? The answer is yes, it really does. The reason is that Professor Craven designed the entire system to mirror what already happens in nature. Here’s a reminder of exactly how the system works: You have a small, completely hidden coop with whatever small animals you’d like Using water, the waste is transported into a small garden through inexpensive piping. The wastewater fertilizes the vegetables, then drains through the rock bed where it is purified. That purified water goes into the fish tank, and can also be used as clean drinking water. Waste from the fish tank is then flushed back into the garden, where the vegetables can both be consumed, and used to feed your animals. As you can see, the system is entirely self-contained. The only time you’ll spend on the system is collecting your fresh meat and produce, or adding some freshwater to the system if you happen to use a lot of it for drinking water. 2. What kind of food can I reasonably expect to produce from this system? Your total yield will be dependent on the size of your micro-farm, but typically even a few square feet can be enough to produce enough fresh eggs, fish, and other meat…as well as enough garden vegetables…to provide a family of four with three full meals per day. 3. A chicken coop is loud and smelly. How’s it possible that you can have live animals, not to mention fish…and have it be completely hidden from plain view? Because Self Sufficiency Shortcuts was developed for some of the most dangerous places in the world…it was VITAL that the professor makes it undetectable. That’s why he spent years coming up with a patent-pending new method for soundproofing the boxes where the animals are kept. It’s also why he developed the system so that the inexpensive piping that transfers the waste completely hides all odors. 4. What do I get when I invest in the Self Sufficiency Shortcuts program? As soon as you’ve hit the “add to cart” button and entered your payment information, you’ll be taken to our special “members only area.” From inside this private portal, you’ll have immediate access to the blueprints, the illustrated, step-by-step instructions, the materials lists, the quick start guide, the worksheets, and even all five bonuses. You can view all of these documents online, download them to your computer, or even print them out. We’ll also send you the “over the shoulder” style DVDs with rush delivery…so you can follow along with us in real-time as we build the system. 5. What happens if I get stuck? Of the 24,615 people who have already decided to take control of their food-independence and protect their families…less than 1% ever have any issues with building the system. We like to say that if you can twist a screwdriver, you can build this thing, and we’re not kidding. That being said, we’re also including an entire year of 24/7 support with your investment today. So if you do happen to have a question or want some guidance, all you have to do is email us using the link we provide in your member’s portal, and either myself or Professor Craven will get back to you right away. 6. What happens if I change my mind about this, or your program doesn’t work as promised? To date, Self Sufficiency boasts more than 24,000 happy customers – people who have already build this system for themselves, and who are now using it to slash thousands of dollars off their annual grocery bill…while having an invaluable food supply for if stuff hits the fan. Now all of that being said, we do want to make sure you are 100% comfortable in your decision to secure Self Sufficiency Shortcuts for yourself and your family. That’s why we’re covering your investment with a full-on 60 Day, No Questions Asked, Money-Back Guarantee. Simply say “maybe” to Professor Craven’s system today. Start checking out the materials in the members' area, watch the over-the-shoulder DVDs, and take a couple of hours to build it for yourself. If after making your decision you change your mind…or aren’t satisfied…simply send us an email and we’ll immediately refund your entire purchase with no questions asked. Plus the guides and bonuses are still yours to keep! 7. Okay, so how do I get started? Just hit the “add to cart” button that you see right below this video. The checkout page takes about 30 seconds to complete, and you’ll then have access to all of the materials you need to get started. Plus, you’ll still be covered by an entire two-month long guarantee. https://drive.google.com/drive/folders/1bsgg4JBtXy91eGMtiqdFBnSFo7oMOtIn?fbclid=IwAR0DZmqkYvgTpdNXhmJUUIadM5DzC2Hlsu-13TP8CtH-VEPmytLu2Yzr9RI

“Like A Skinny Flood” Harvard Scientists Discover Biological Loophole That Forces Your Body to Burn All Of Your Stored-Fat At Once Harvard scientists just uncovered a strange, biological loophole… And it’s something that FORCES your body to start burning all of your stored-up fat at once. In fact, this new discovery even targets your body’s deepest fat stores – the ones that seemed immune to hardcore workouts and ultra-strict diets… And unlike most other weight-loss strategies you see online or read about in magazines… Triggering this newly identified biological loophole is something that any person can do from the comfort of their own home… In just a few moments a day… Without drastically changing your diet or starting a single new workout routine. Keep reading below to see exactly what this loophole is, why it works… And how you can start using it right now… To get your body automatically burning up both stored fat and new fat… While putting an end to your frustrating, up-and-down weight battles for good. Hey, I’m Vince Sant with V Shred and Sculpt Nation. In the past two years, my fitness and nutrition advice has been used by more than 1.2 million men and women in over 150 countries… I’ve been featured on places like NBC, Oxygen, Insider, Live Strong, the LA Times, the Chicago Tribune, and Muscle and Fitness just to name a few... And inside this video… I’m going to share how a new discovery by scientists at Harvard and other top universities can trigger something called “simultaneous fat release”… Which allows you to begin burning unwanted body fat throughout your entire body… All at once… Starting pretty much immediately. It’s a breakthrough that I’m pretty confident you’ve never heard of before… Because it’s so new…it still hasn’t reached the mainstream… Yet many experts are already starting to refer to this as the future of fat loss… And while I’ll be the first to admit that sounds pretty “hypey”…. There’s actually a lot of truth to what these experts are saying. That’s because unlike diet plans, workout plans, and most fat-burning supplements that the world is constantly trying to push on you… This new discovery doesn’t just target one place in your body – like your belly, hips, thighs, butt, or back of the arms… Instead, it targets EVERYTHING at once… Which means once this loophole gets triggered… You can start burning unhealthy fat build-up EVERYWHERE in your body, all at the same time... Which doesn’t just accelerate your timeframe for reaching your fitness goals… It also gives your body a surging flood of healthy energy… And lets you power through each day with more mental focus, fewer cravings, and more willpower to GET THINGS DONE. Even better… Because it’s so easy to trigger this loophole… Once you activate your body’s “simultaneous fat release” capabilities… You can keep them going for as long as you want… Staying in fat-burning mode day-after-day… So that not only are you able to ditch the excess weight that’s been haunting you for years… But you KEEP that excess weight off for the long-run too… Which means no more going back and forth between your skinny jeans and your not- so-skinny jeans… Or stressing about if you’ll look sexy and fit in 3 months…6 months…even a year from now. Instead… Thanks to the loophole I’m about to share with you… The only thing you’ll be stressing about is having TOO many great options in your closet… Too many sexy, revealing outfits that make heads turn everywhere you go… And I’m telling you from experience… You’ll probably feel calmer and more confident about how you look… And how strong you feel… Than at any other point in your adult life. I know that’s a lot… And it might sound hard to believe right now… Especially if you sometimes feel frustrated, or even embarrassed by your weight… Or it feels like you’ve lost the same 10 pounds 10 different times… And that your stomach, hips, and waistline are like flesh-colored yo-yos… That are constantly going up-and-down in size… No matter how hard you try to reach or maintain your goal weight. Maybe you’ve tried more diets than you can count on all your fingers and toes… Or you think you’ve seen it all when it comes to your body, and the way it burns fat… And if any of this sounds familiar to you… I totally get it and truly do understand. I’ve personally studied diet and nutrition for more than two decades… I’ve helped millions of people to improve their health… I thought I knew everything when it comes to weight loss.. So when I first stumbled across this bizarre scientific discovery… And saw that it was supported by more than 100 studies… From some of the most famous universities in the world… It was honestly a humbling experience. I thought I knew everything about losing weight… Yet nobody had ever told me about this before... And it was only after I started sharing this fat-burning breakthrough with my millions of followers… Folks who had all kinds of body types, and very different weight loss goals… And I saw how time-and-time-again… These folks were coming back to me in a state of pure ecstasy… Because they were finally starting to see the pounds drop off… Or finally getting to experience the joy of watching their dress size drop from double to single digits… That I became a true believer. You’ll hear from some of the folks who have already used this breakthrough to transform their body right inside this presentation… I’ll also share many of the studies that back everything I’m saying up… And, of course, I’m also going to give you a simple, step-by-step breakdown of how this new discovery works… That way you can try it for yourself, from the comfort of your own home, pretty much right away. Plus... In a few minutes from now… I’m also going to reveal the surprising reason why one of America’s most popular diets can be disastrous for people looking to experience long-term weight loss… (Oddly, this reason has nothing to do with food) … And I’m going to tell you a really dirty secret about how Pro Athletes lose weight… A secret they’d probably prefer you don’t hear… But that will likely make your jaw drop. You’re really going to want to see what this dirty secret is by the way… Because it helps explain why you’ve always struggled to lose weight too. All of that, and a whole more, is coming your way inside this video… So make sure to pay close attention… Because no matter what your body type, or how frustrated you may feel right now… Once you begin using the fat-burning breakthrough I’ll be sharing today… It could immediately feel like you’ve broken through an invisible glass ceiling… A ceiling that you didn’t even know was there… But that’s been holding you back all of this time… Keeping you from reaching your weight loss goals… And making you feel tired, foggy-headed, and like there was no hope. Well right now, we’re going to shatter that ceiling… And I hope you’re as excited as I am… Because the time is NOW. So like I mentioned at the beginning, my name is Vince Sant… I’m a fitness model… The co-founder of V-Shred and Sculpt Nation, which are two of the fastest-growing health brands in the world. And I’m also the author of 6 best-selling fitness and nutrition programs… Which have been bought by more than 1.2 million men and women… In 150 different countries. I’m really proud of my career in fitness and nutrition, and what I’ve been able to accomplish… But what I want to share with you today… Is NOT something you will find in any of my fitness guides… And it’s NOT a diet plan, a workout video, or anything else you’re thinking of either. Instead… This discovery is all about how your body, and your fat cells, communicate. Because while it might sound weird… According to major research from places like Harvard[i], Purdue University[ii], Penn State[iv], and the University of California San Diego[v]… The fat cells inside your body actually talk to one another. It’s a process called “fat cell signaling”… And the way it works… Is that depending on a variety of factors like diet, exercise, stress, and even sleep… Your fat cells either decide to hold onto existing fat… And to create new fat from the foods you eat… Or they decide to release your existing fat… And to immediately burn the food you eat as energy (instead of storing it as fat). The way your fat cells make this decision… Is through this process of “fat cell signaling”… Because once a decision has been made… Your fat cells start communicating (or signaling) the “game plan” to one another… So there’s not this inconsistent chaos happening inside of your body. Now the thing is (and this is something you probably already know)… For most people, the default fat-cell-signaling mode is to HOLD fat… [i] https://www.sciencemag.org/news/2017/02/fat-tissue-can-talk-other-organs-paving-way-possible-treatments-diabetes-obesity [ii] https://www.purdue.edu/newsroom/releases/2014/Q3/cell-signaling-pathway-linked-to-obesity,-type-2-diabetes-.html [iii] https://www.sciencedaily.com/releases/2005/03/050309103700.htm [iv] https://www.pennmedicine.org/news/news-releases/2016/december/how-to-turn-white-fat-brown [v] https://www.ncbi.nlm.nih.gov/pubmed/16794069 Not to BURN it. Why? It’s actually pretty simple biology… Our bodies were designed to store fat… So that it’s available in an emergency… And for most of human history, this was actually a good strategy for two major reasons: First, food was often scarce. Hunters and gatherers might have no problem finding food during a warm spring month… But then spend several months starving during a harsh winter... So to protect us against the uncertainty of when our next meal was coming… Our bodies would store as much fat as possible during the good times… That way we could burn through it during the hard times. And the second reason our fat cells’ “default mode” is to HOLD fat… Is because of about 95% of human history… We weren’t at the top of the food chain. Insulting, I know. But the truth is… We used to be routinely hunted by predators like lions, leopards, and even crocodiles… And when you’re running through the Savannah on a 105-degree day in July… With a majestic-but-terrifyingly-hungry lion hot on your tail… You better have a lot of energy ready to burn… Otherwise, you’re going to end up as some big cat’s human-flavored Meow Mix. Well thanks to our stores of fat, we did have enough energy… And the result is that while some of our unlucky ancestors got eaten by predators… Most of them were able to escape… And thank God for that, because otherwise none of us would be here today. Of course, here’s the thing While it used to make sense for our bodies to store as much fat as possible…Nowadays, in 2019, things are a lot different. We can get food delivered to us on-demand… We have a pantry full of snacks… We eat three meals a day… And if you’re watching this video right now… I’m pretty sure you’re not too worried about being hunted down by a lion anytime soon. So on the one hand… The fact that we’re not at risk of starving or being hunted is great… But on the other hand, it’s got our bodies all screwed up. Because today, we’re storing all of this fat we don’t actually need… Which is one of the main reasons why the obesity rate keeps going up... And why it can feel pretty impossible to get rid of all your excess body fat, no matter how hard you try. You see, here’s the truth… And it’s something most fitness experts will never tell you: Even if you do cardio an hour a day…. Eat nothing but proteins and vegetables… And pump iron at the gym six times a week… Your body is STILL going to keep holding onto as much fat as it can. It’s what your body was designed to do… And this is one of the reasons why so many people find things like Keto Diet to be so tough… Because even if you don’t eat carbs… You still need to eat protein… And your body just converts that protein into fat instead… Then stores it away for a rainy day. The exception to this is when you get your ratio of fats, carbs, and proteins just absolutely perfect… But perfection is pretty freaking hard… Which is why so many people ultimately fail with the Keto Diet… They hit a plateau, or they can’t stay in ketosis, or they lose weight early but then it creeps back on… And this can happen no matter how smart or dedicated to Keto they are. It sucks, I know… But that’s what happens… And it’s not just the Keto Diet either… Low-Fat Diets are absolutely AWFUL for you… Because Low Fat just means High Carb… And when you eat a lot of carbohydrates… Your body immediately turns them into fat… Then - you guessed it – stores that fat for future energy. So it doesn’t matter whether we’re talking about Keto, Weight Watchers, Paleo, or any other diets… The reason NONE of these things have ever brought you long-term weight loss success is that none of them change your body’s relationship with fat… They don’t get you out of your “default mode”, which is to HOLD fat… Which means you will constantly be fighting an uphill battle for the rest of your life. Now, of course, there are exceptions… It’s not like everyone is fat… We all have that one super annoying friend who can eat whatever she wants without seeming to gain weight… And we can all think of plenty of pro athletes who are in incredibly good shape too. But when it comes to that annoying skinny friend… First of all, how old is she? Because in my experience, fat storage tends to catch up to almost everyone over time… And that friend who can eat anything when she’s in her early twenties… She’ll probably be singing a very different tune by the time she reaches 40 or beyond. And even if your annoying skinny friend just really is blessed with the world’s greatest metabolism… And will always be thin… That’s still extremely rare… So do yourself a favor, and forget about her for right now… Because today I’m talking about the other 99.9999% of us… Who wasn’t born with the metabolism of a hummingbird. And when it comes to Pro Athletes, here’s the thing… Yeah, they’re in shape… But that’s because they spend hundreds-of-thousands of dollars per year on personal trainers, dieticians, and private chefs who cook them expensive superfoods… Plus they work out 4-6 hours a day almost EVERY SINGLE DAY… And that’s in addition to the fact that most of them are genetic lotto winners anyways... Which is why you hear the expression “freak athlete” all the time… But you rarely hear someone talking about a “freak accountant” or a “freak lawyer”… Yet even then, don’t let pro athletes fool you… They have a dirty little secret too… And it’s something they’re hoping most of us normal folks will never notice. Have you ever seen what happens to a lot of these pro athletes after they grow older or retire? They often start packing on the pounds and struggling with their weight too… And if these guys and gals who are considered “freak specimens” are routinely blimping up as they get older… What chance do the rest of us “normal folks” have? Now at this point, you might be wondering if you’re screwed… Especially since you now know that your fat cells are talking to one another… And that their default language is to “HOLD, HOLD, HOLD.” So if you’ve been struggling to reach your weight loss goals… Or to achieve that toned, fit body you’ve been dreaming about in your head for years… Then the fact that your body is normally in fat-HOLDING mode can be incredibly frustrating… And I really do get it. But here’s the thing… The reason I made this video is to let you know that you’re NOT screwed…There IS a better way to start burning fat… And it’s something that is so easy, and so effective… That literally anyone can do it… No matter if your metabolism feels frozen right now… Or you’ve tried and failed on more diets than there are stars in the night sky. This is also something that’s extremely flexible… And it works to match your goals… So no matter if you’re just trying to tighten up your tummy… Or you’re looking to shed a significant amount of weight and do it like YESTERDAY… I truly believe that the breakthrough I’m about to share can work wonders in your life. It’s based off the work of Dr. Michael Caterina… Who’s a professor of neurosurgery, biological chemistry, and neuroscience at the Johns Hopkins University School of Medicine... And it’s a way to actually change the way your fat cells talk to one another. In other words, it changes that thing called “ fat cell signaling” which I mentioned at the beginning… So that instead of HOLDING fat… They start BURNING fat instead… Without you ever stepping foot in a gym… Or following some ultra-strict Keto diet… Or really doing almost anything at all besides living your best life. You see… Dr. Caterina was the first to discover a special type of “receptor” in your body called TRPV1... And TRPV1’s main job is to regulate your body’s temperature and energy usage. In other words… TRPV1 is like an energy-efficient thermostat: It tries to keep your body temperature just right, without it costing you very much. Normally TRPV1’s job is pretty easy… But when you start doing strenuous physical activity, like intense cardio… This activity increases your blood flow, you start sweating, and your body temperature goes up… And because TRPV1 is like an energy-efficient thermostat… As your body temperature increases… TRPV1 senses it… And tells your fat cells to start burning their contents for energy… That way your body can handle the physical stress you’re putting on it… Without you overheating or feeling exhausted. Now let’s pause for a second, because I want to make sure you heard what I just said… When TRPV1 is activated inside your body… It tells your fat cells to start burning themselves up for energy. This is actually incredibly important…. In fact, it’s the KEY to everything… Because what this means… Is that TRPV1 can actually change the conversation that’s happening between your fat cells… So that instead of all your fat cells signaling one another to HOLD onto fat like some hoarder… They work together to BURN fat like a friendly pyromaniac... And the craziest part is… This change happens almost immediately… Kind of like if I just started speaking Spanish mid-sentence... That’s how fast you can change the conversation your fat cells are having from “HOLD” to “BURN.” Now here’s the really cool thing… While one way to activate the TRPV1 Receptors is through super-intense workouts… In recent years… Scientists have found that we can also activate our TRV1 Receptors in a much simpler way… And that’s by just eating one common spice. This spice is called Capsaicin… And it’s a compound that’s found in red chili peppers. -Picture of Peppers- You might have heard that eating peppers can help you to burn fat or speed up your metabolism before… And it’s actually 100% true – thanks to Capsaicin… But there’s also an important catch too, which I’ll share with you in a moment. But yeah… In the right conditions and at the right dosages… Scientists have repeatedly found that the Capsaicin in chili peppers can activate your TRPV1 Receptors … Which not only gets your body out of fat HOLDING mode, and into fat BURNING mode… But it also increases your metabolism too. There have also been studies showing that the right amount of Capsaicin can help you to keep weight off after you’ve lost it... And that’s really exciting news… Especially if you’ve ever experienced that “yo-yo” effect when dieting in the past… Which can be the most frustrating thing ever. Taking the right dosage of Capsaicin has been found in human and animal studies to: Help silence ghrelin (the hunger hormone) and reduce food cravings… Maintain healthy blood sugar… Keep triglyceride (fat in the bloodstream) levels in check… Support healthy cholesterol levels … Support a healthy liver … And promote circulation and a healthy heart. So in other words… Your TRPV1 Receptors LOVE Capsaicin… So much so, in fact… That scientists frequently call TRPV1 Receptors by another name… And that name is “Capsaicin Receptors”… Which makes perfect sense, since they are so closely tied together. Now on the one hand, it’s pretty crazy… Because why do we humans have some built-in “pepper sensor” in our bodies? But on the other hand, it’s super awesome… Because it means that, yes… The TRPV1 Receptors in your body really can be activated from the Capsaicin that’s inside chili peppers… And when this activation happens… You really can start burning fat, increasing your metabolism, and experiencing more energy too. Plus what’s really cool is that because you have TRPV1 Receptors throughout your entire body… When you activate them…you start burning fat everywhere at once. In other words… It’s not like you just target belly fat, or just target neck fat, or just target one specific place in your body at all… Instead… You create something called “simultaneous fat release”… The breakthrough I mentioned at the beginning of this presentation… Where you’re burning fat EVERYWHERE… Even in the deepest nooks and crannies of your body… The places that probably felt impossible to target, at least before you knew about TRPV1. In fact… As far back as 2007… In a double-blind, randomized, and placebo-controlled study involving 44 human participants… That was published in the journal Bioscience, Biotechnology, and Biochemistry… Researchers found that people who consumed capsaicin burned significantly more fat throughout the body than those who didn’t… Leading the researchers to conclude that taking a Capsaicin supplement regularly could: “Enhance the energy expenditure and fat burning in humans, particularly those with a high BMI [Body Mass Index].” Meanwhile, in another major study, this one published in the American Journal of Clinical Nutrition… That was also placebo-controlled, double-blind, and randomized… Researchers divided 40 men and 40 women into two groups... With the first group getting capsaicin every day… And second group getting a placebo (nothing). The study lasted for 12 weeks… And at the end… The researchers found that the capsaicin group saw a significant decrease in stomach fat… Plus the capsaicin group lost nearly double the TOTAL bodyweight of the placebo group on average as well. And In a 2016 study published in the Journal of Biomedical Optics… Which was, you guessed it, double-blind, randomized, and placebo-controlled… When 20 human participants were given either capsaicin, or a placebo pill each day… And at the end of the study… Researchers found that the capsaicin group increased their body’s fat-burning potential by 46.4%... While the placebo group saw no improvement at all. Now these three studies still just barely scratch the surface… A study published in the journal of Obesity found that capsaicin helps support healthy blood sugar levels, and could reduce body fat-related inflammation… A major study published in the journal Cardiovascular Diabetology found that taking capsaicin led to both long-term weight loss and increased fat burn… And a 2017 study published in the International Journal of Obesity found that not only did capsaicin activate TRPV1 Receptors…but that it significantly increased metabolism and fat burning potential too. And while I could go on all day long – since the amount of research on Capsaicin is truly incredible… I know that what you really want to know… Is if burning fat throughout your entire body, firing up your metabolism, and getting that sculpture-like body of your dreams… Is really just as simple as eating some chili peppers? Well the answer is “no, not really”… And the reason why has to do with that “catch” I mentioned a few moments ago. You see… While chili peppers can definitely be great for your diet… The amount of chili peppers needed to change your fat cells’ default signals from “hold” to “burn”... And activate the process of simultaneous fat release… So that you get into fat-burning mode and stay there long-term... Is insanely high… So high, that even if you’re a chili pepper fanatic… It’s almost certain that you’d end up sick to your stomach, with horrible indigestion, and a trip to the hospital… Well before you could eat anywhere close to the number of chili peppers needed to get your body into fat-burning mode. That’s why pretty much all of the studies I just shared with you… Along with the dozens of other studies I didn’t… All used a capsaicin supplement… Instead of chili peppers. With a supplement… You’re able to pack it full of Capsaicin… At a much higher density than what’s found in chili peppers… Which means you’re able to get the fat-burning benefits of this pepper-based compound… Without making yourself physically sick. Yet even when it comes to Capsaicin supplements… You still need to be careful… Because these supplements can vary dramatically both in quality and effectiveness. Many Capsaicin supplements on the market aren’t time-released… Which means they flood your digestive system with spiciness all at once… Which can cause heartburn and discomfort… And other Capsaicin supplements you see sold online aren’t coated properly… Which might not sound like a huge deal… But unless the supplement has a special coating on it… It’ll get dissolved by your stomach acid before ever being released into your body. It’s for these reasons… That there’s only one form of Capsaicin that I recommend to my friends and clients… And that’s Capsimax. Capsimax is manufactured right here in the U.S… And it provides a maximum strength dosage of Capsaicin… In a safe, clinically supported way… Without causing digestive discomfort to those who take it. The makers of Capsimax also get the “coating” thing right… They use something called OmniBead Technology… Which is an advanced way of protecting Capsaicin… So that: 1. It makes it through the acids in your stomach without being burned up… 2. Then gets time-released into your system, without causing any digestive discomfort 3. Which means you get the full metabolism-stoking benefits of this TRPV1-Activating super compound without any hassle. Capsimax has been the subject of numerous human studies involving hundreds of men and women… And it’s been found to… Help reduce perceived appetite and hunger cravings… Increase metabolism and energy expenditure… Increase perceived intensity and duration of workouts Support the breakdown of body fat (Lipolysis) Support healthy blood sugar and reduce waist-to-hip ratio… And a whole lot more And it makes sense that Capsimax can do all of these things… Since Capsimax is really just an ultra-high-quality form of Capsaicin… But in a time-released capsule… And with a special coating for better absorption. So it’s probably easy to see why I’m such a fan of Capsimax… But the thing is… The company that makes this special ingredient… Doesn’t sell it directly to the public. Instead, Only a select group of supplement manufacturers are able to get access to Capsimax… Which is why… From the moment I and the team at Sculpt Nation first heard about Capsimax… We knew that it was URGENT we find a way to make this available to everyone. In the past few years, my team at Sculpt Nation has helped over 1.2 million people and counting… We are OBSESSED with bringing the latest breakthroughs in health, diet, and wellness to folks all across America... And when we discovered how Capsaicin activates TRPV1 Receptors in our body… How it changes the way fat cells talk to one another… And how it can put your body into fat-burning mode quickly… Then keep your body in fat-burning mode for the long-run… We immediately felt like this was one of the most exciting weight loss discoveries of our lifetime. Which is why about a year ago, we contacted the makers of Capsimax… Negotiated with them around the clock to get the very best price on this game-changing, and normally super-expensive ingredients… Then I went to work building something special. We had a simple goal… Create the most powerful fat burning supplement to ever reach the public… Make sure it included a clinically supported dosage of 100% genuine Capsimax in it… Then add in a special blend of additional, clinically supported ingredients… So that we could take the fat-burning power of Capsimax… And put it into overdrive. It was not easy… In fact, we went through dozens of potential formulas… And spent hundreds-of-thousands-of-dollars on research, development, and manufacturing… But finally, after a fortune spent and many sleepless nights… We had something we were extremely proud of… And it’s called Burn. -6 Bottle Graphic or Vince Holding A Bottle If He’s On Screen- Every bottle of Burn is made right here, in the United States… In a state-of-the-art facility that’s GMP Certified... And we chose the name Burn because that’s exactly what this breakthrough was designed to do… It was designed to: Activate your body’s TRPV1 Receptors – even if you’re just sitting at a desk or on the couch… Activate “simultaneous fat release” and switch your fat cell signals from “HOLD” mode to “BURN” mode... Then keep your fat cells in BURN mode for as long as you keep using this breakthrough supplement. In the short time since we released Burn to the public, it’s already been used by thousands of people… And even though they all have wildly different body types and weight goals… The feedback we’ve gotten from these folks is incredible. But real quickly, let me show you what the other 5 fat-melting ingredients inside Burn are… That way you know exactly what you’re getting inside each capsule... And can understand exactly what makes Burn so special. So in addition to Capsaicin-rich Capsimax… Burn also includes a special patented ingredient called Paradoxine… Which is made from Grains of Paradise. Despite the name… Grains of Paradise is a spice… Not a grain or a wheat… And both Grains of Paradise and Paradoxine are 100% Gluten Free. In a 2013 study published in the British Journal of Nutrition… Scientists divided healthy male subjects into two groups. The first group received a Grains of Paradise supplement each day… The second group received a placebo... And at the end of four weeks… The researchers found that while there were no changes in the placebo group… The men who took Grains of Paradise showed significantly more brown adipose tissue… Which is a big deal… Because brown adipose tissue is one of our body’s most powerful natural fat-burners. And in another major study… This one published in the Journal of Nutritional Science and Vitaminology… Check out what happened when researchers looked at energy expenditure and fat loss… In a group of healthy women over the course of four weeks: The women were divided into two groups… With the first group receiving Paradoxine – at the same dosages as you get inside Burn… And the second group receiving a placebo. At the end of just four weeks… The researchers found that the Paradoxine group experienced a significant decrease in visceral fat in the lower abdomen… While the placebo group barely saw any decrease at all… And if you’re wondering what visceral fat is… It’s just a fancy name for belly fat. So in other words… This study proved that Paradoxine specifically targets belly fat… Which is something that most other weight supplements simply can’t say… Because they weren’t formulated to include a powerful extract like Paradoxine. Then again… Most other weight loss supplements also don’t contain a clinically supported dosage of Capsimax… And that’s really their loss… Because when you combine an optimal dosage of both Capsimax AND Paradoxine… It’s easy to see just how transformational the results could be. Burn also contains an ingredient called Epigallocatechin, or EGCG for short. EGCG is a powerful green-tea extract clinically shown to accelerate fat loss… And a recent study found that EGCG has the potential to speed up fat loss by a whopping 301%. That's right... In a clinical study done on 100 volunteers weighing an average of 212 pounds... EGCG was shown to literally incinerate fat at an incredible rate. Here's how the study worked... Each participant was instructed to limit their calories to 1850 for men and 1350 for women. The limit was imposed so calorie content and binge eating wouldn't affect the results. Half of the volunteers were given unmarked pills made of a Special Green Tea Extract containing EGCG… And the other half was given a placebo. Both groups took the pills for 90 days...and made no other lifestyle changes… And when the results came back... Researchers couldn't believe their eyes! The EGCG group lost an average of 30.1 pounds! Plus for the EGCG group... Women lowered their BMI (body mass index) by 12% and lost 3 dress sizes. And men lost an average of 14% off of their waistlines and 4 belt notches. These results are simply incredible… So when I and my team saw this research… Plus the numerous additional studies supporting EGCG’s ridiculous fat-burning potential… We knew we needed to add it to Burn… Because between a clinical dosage of Capsimax, Paradoxine, and EGCG… It’s pretty hard not to feel confident that Burn is going to be a game-changer in your life. Plus in addition to these three ingredients… Burn also includes a clinically supported dosage of… Yohimbe – a special plant native that’s native to Africa… And that was shown in a recent randomized and placebo-controlled study to increase fat loss by 30% in athletes… Rauwolscine – a special molecule similar to Yohimble…And that’s been shown to trigger the release of Noradrenaline, a potent fat-burning neurotransmitter that’s also sometimes associated with euphoria and mood elevation… And 100 mg of caffeine… Which is not just great for energy and focus… It’s also been shown to reduce appetite and cravings when combined with Capsaicin. So now that you’ve see all 6 of the powerful ingredients that make up Burn… And you’ve seen the science behind just how special this formulation is… You’re probably asking how you can get your own bottle of Burn as fast as possible… And you want to know how often you should take Burn if you want to get its full, fat- burning potential? Well to be honest… I wish it was easier for people to get access to Burn… Because my goal is to help 5 million men and women reach their weight loss goals in the next 5 years… Which is no small task. But while that’s my goal, the truth is… Since burn contains not one, but TWO special, patented ingredients… Capsaicin-rich Capsimax… And Grains of Paradise-rich Paradoxine… Not only does it cost me and my team at Sculpt Nation a small-fortune to make every batch of Burn… But we’re also at the mercy of the two companies that produce these patented ingredients… This means any time the makers of Capsimax or Paradoxine have a shortage of ingredients… It means me and my team have a shortage of ingredients as well. As a result, we only have a limited number of bottles of Burn available at any given time… And out-of-stocks are a constant risk. I wish this wasn’t the case, but there’s not much I can do about it… Because I simply REFUSE to use a less powerful version of Capsimax or Paradoxine… Especially when only the patented versions of the ingredients… Are supported by such strong double-blind, placebo-controlled, and randomized studies. And on top of that… Because Burn doesn’t just help to activate your TRPV1 Receptors and get you burning fat throughout your entire body… It’s also helps speed up your metabolism… Improves your energy… Increases the duration and perceived intensity of your workouts… Supports healthy blood glucose levels… And so much more… Pretty much everyone who tries Burn keeps asking for more of the stuff… Because they never again want to worry about their body being stuck in “HOLD” mode… Especially after they’ve seen just how much more fun life can be when you’re BURNING fat around the clock. And as a result of the fact that Burn is expensive to manufacture, contains special, patented ingredients, and is constantly at risk of being sold-out… I frequently don’t have any bottles of Burn available for the public. But with that being said… I also can’t stand the idea of you not feeling head-over-heels in love with your body... I want you be able to wake up each morning feeling happy with the person you are on both the inside and the outside… And the next time you go to the mall, or your favorite retail store… I want to hear that you spent HOURS inside the dressing room… Because every single outfit you tried on fit so perfectly and looked so flattering… You couldn’t stand the idea of not getting them all. That’s why, in just a few seconds from now… I’m going to show you how you can get your hands on a brand-new bottle of Burn… As part of our breakthrough new Burn the Fat Campaign. But first, let me answer that other question… About how often you should take Burn? This one’s pretty easy… Just take two capsules of burn each day, preferably in the morning… And keep doing this for at least 30 days. The reason it’s important you take Burn for at least 30 days is very straightforward… While the 6 fat-burning ingredients inside go to work activating simultaneous fat release and switching your fat cells’ default signals from “hold” to “burn” pretty much immediately… What all the clinical studies and research on these ingredients have shown… Is that the longer you take these ingredients… The more your body can benefit. Plus, because Capsimax has been shown to help keep weight off once you’ve lost it too… It just makes sense for you to make Burn a part of your daily routine forever… That way you’re continuously activating your TRPV1 Receptors day-after-day… So that your body stays in fat-BURNING mode non-stop… And doesn’t go back to the old, default fat-HOLDING mode instead. This is why I personally encourage my Sculpt Nation clients to choose at least a 3 Month Supply of Burn… And a 6 Bottle, 6-Month Supply if you want to really be covered… That way you can ensure that your body stays in fat-burning mode for the foreseeable future… And because loading up on Burn today helps protect you from future out-of-stocks too. In the short time since we first launched Burn… It’s already been used by over thousands of people all over the world And right now… I want to give you the chance to write your OWN success story… By giving you access to Burn risk-free, and at the biggest savings we’ve ever offered. Here’s how it works… First of all… Burn is only available on this website, and only while we have bottles in stock… Which is why, if you’re here right now and we do have even one single bottle available… It’s vital you take action immediately and that you don’t put this decision off. This is especially true because Burn really is different from anything you’ve ever seen or tried before… Not only does it contain a patented version of Capsaicin… Which is one of the only ingredients ever scientifically proven to activate TRPV1 Receptors and trigger simultaneous fat release throughout your entire body ... But it contains a patented version of Grains of Paradise too… Which has been shown in human studies to directly target belly fat… Plus EGCG, Yohimbe, Rauwolscine, and an optimal dose of Caffeine too. And when you consider just how powerful and scientifically-backed these ingredients are… Plus how expensive and hard-to-get they are – especially the Capsimax and Paradoxine… You can probably understand why Sculpt Nation’s Board of Directors is constantly telling me we need to set the price of Burn to at least $249 per bottle. I always push back and tell them “HECK NO”… But I actually don’t think they’re being totally unreasonable either… Especially considering that a year of personal training is going to cost you what, $1,200 at least? And going on some super organic, grass-fed, Keto or Paleo diet probably costs you an extra $5,000 or more in groceries each year… While pro athletes spend literally hundreds-of-thousands of dollars annually just to cheat nature and stay thin. And don’t get me wrong… A healthy diet and regular exercise are AWESOME for you – I 100% think you should eat healthy and exercise… And if you’re a rich celebrity… Then sure, go ahead and hire an army of private nutritionists and personal trainers to help you stay fit too… So it’s not like those other options aren’t good – they’re great actually… It’s just that none of them are as simple… Or even as scientifically-supported… As using the ingredients that are inside Burn. This isn’t even controversial science… It’s pretty much universally accepted: Your body is filled with TRPV1 Receptors… They’re also universally known as Capsaicin Receptors… And when they’re activated by Capsaicin… They switch their “signals” inside your body… So that you stop holding fat, and start burning fat instead. It doesn’t get much simpler than that… Yet the studies have proved this to be true time-and-time again… And when you add in the 5 additional fat-burning ingredients inside Burn… I mean, that’s just icing on the proverbial skinny-cake. So while I really do think $249 per bottle for Burn would be completely reasonable… As I said, I always tell my Board of Directors to go take a hike… And the reason why is simple… This isn’t about making money… It’s about helping 5 Million People reach their weight loss goals in the next 5 years. That’s my obsession… And I realize that the more affordable I can make Burn… The more likely it is that I’ll reach this goal. That’s why right now… As part of our national Burn the Fat Campaign… When you say “YES” to Burn… And commit to making a true transformation to your body and your life… You won’t need to spend $249 per bottle…or even $149 per bottle… And why instead, by taking action today and selecting one of the packages you see below… You can secure your very own bottle of Burn for just $49 per bottle. And actually, that’s still just the start. You see… Because so many studies suggest that the longer you take the ingredients inside Burn… The more you could benefit from them… And because so many people have been ordering multiple bottles of Burn at a time… So they can share Burn with their best friends and their closest family… While being protected from future out-of-stocks… I and my team have created an even deeper discount program as part of our Burn the Fat Campaign… Where, for a limited time only… You can stock up on a multi-month supply of Burn for as low as $32.50 per bottle… Which is by far the lowest price you’ll ever see Burn available for. So go ahead and take advantage of these major savings right now… By clicking on one of the packages you see beneath this video right now… And placing your order, while there are still bottles of Burn in stock. Once you’ve selected your package of Burn… You’ll be taken to our 100% encrypted and secure checkout page… Where you’ll enter your basic order details… And the second you’ve submitted your order… We’ll process your order and get your supply of Burn shipped to your front door. Most people pick the 6-bottle, or 3-bottle supply of Burn since those options come with the biggest savings of all… But no matter which packages you choose today… Not only will you be getting the best deal we’ve ever offered to the Public for Burn… We’re also going to cover the cost of Shipping and Handling for you too… Which is another $9.95 in savings. So go ahead and get your order started now… By clicking on one of the packages you see beneath this video… While there are still bottles of Burn available. In the past few years, over 1.2 million people have put their trust into me and my companies… And you don’t get featured on places like NBC, the Chicago Tribune, the LA Times, Oxygen, Live Strong, and more… Or get over 290 5 Star Reviews on TrustPilot… Unless you’re doing something right. Yet while the track record and positive media coverage me and my companies have received speak for themselves… When you place your order of Burn today, from this website… You’ll also automatically be covered by our 60 Day, 100% Money Back Guarantee. It works like this… Right now, simply click on one of the packages you see beneath this video, and order your own supply of Burn. Then, once your order arrives in just a few short business days from today… I want you to tear open that package, grab your first bottle of Burn, and start taking those two easy-to-swallow capsules every single day. I’m positive that once you do this… Once you both feel and SEE the difference that Burn is making… You’re going to be become a loyal Burn user for life. But if I’m wrong for any reason… And you’re not just over-the-moon thrilled with your experience using Burn… Just call or email my U.S. based customer service team at any point over the next two months… And we’ll immediately refund your entire investment, with no questions asked. That’s every single penny back to you… Which means right now… When you click on one of the packages below and place your order… You’re simply saying “hey I want to take Burn on a test drive”… And you’ve got a full 60 days to see, feel, and experience Burn first-hand… Before you ultimately decide if it’s right for you. Doesn’t it feel nice to know that I’m the one shouldering all of the pressure here… While you simply get to try out Burn and see how you like it? I wish everything in life was this easy… But while most things aren’t guaranteed… Your experience with Burn is… So go ahead and choose one of the packages you see beneath this video right now… Then place your order with zero risks… Because you’ve got that full 60 Day, 100% Money Back Guarantee behind you. This is the end of today’s video, and the choice is yours. You can ignore everything you’ve seen today… The incredible studies showing that the ingredients inside Burn can activate the TRPV1 Receptors that are inside of you… That they can help switch the conversation your fat cells are having… Changing your fat cells’ signaling from fat-HOLDING mode to fat-BURNING mode… And trigger the process of “simultaneous fat release” throughout your entire body… While helping to improve your workouts, your energy, your stamina, your endurance, and so much more. Ignoring all of this really is an option… And if that’s the choice you make there are no hard feelings from me. But I do have to ask you something… If you’ve been yo-yo dieting for years or even decades… If you’ve tried every diet and every new workout routine under the sun… And yet your body STILL isn’t where you want it to be… Then what’s going to change if you don’t take action today? Is it going to be the next fad diet…or some miracle exercise “hack” or what? I’m not trying to be a jerk, I’m just genuinely curious… We all know that the definition of insanity is doing the same thing over-and-over while expecting different results… So if you don’t try something truly and genuinely new soon… Something like Burn… Then what’s going to change in your life? And if you’re struggling to answer that question… Then to me, it’s a pretty clear sign that you’re better off making the second choice… Which is to select one of the packages of Burn you see beneath this video… Then try it 100% Risk-Free for the next 60 days. Choosing this second option like breaking free of the insane asylum… You’re using real, hard, proven science to fundamentally change your body’s relationship with fat… And because capsaicin can activate your TRPV1 Receptors pretty much immediately… Many folks are shocked by just how quickly they notice a difference when taking Burn. Ultimately, the decision is yours… But I trust you’ll make the right choice, by selecting your risk-free package below. Thank you so much for spending your time with me today… And I can’t wait to hear about the difference Burn has made in your life. - Vince [7 Second Pause] Hey, still here? No problem, I realize we covered A LOT in today’s video… So let me go ahead and answer some of the most common questions I get asked about Burn…That way you can make your investment today with 100% confidence. 1. Are my fat cells really talking to one another? - Yep. In fact, every cell in your body communicates with one another… Through a process called “fat cell signaling.” If you think about it, this makes sense… Because unless your cells were all on the same page… Your body would quite literally fall apart. Well, fat cells are no different… And what science has shown us… Is that normally, when your fat cells talk to one another… They’re telling each-other to keep holding onto the fat that’s inside your belly… So they can save it up for a rainy day. 2. How does Burn change what my fat cells are saying to one another? - One of the star ingredients of Burn is Capsimax… And Capsimax is a patented, encapsulated, and time-released version of Capsaicin. What makes Capsaicin so special… Is that your body actually has a whole network of receptors inside of it… They’re called TRPV1 Receptors, but they’re also commonly referred to as Capsaicin Receptors too… And research shows that when you take the right dosage of a Capsaicin… Like you get in Burn… It activates those TRPV1 Receptors. The reason that matters… Is when your TRPV1 Receptors are activated… They tell your fat cells to start BURNING fat, instead of holding onto it… And this triggers the release of fat cells throughout your entire body… Something that’s known as “simultaneous fat release”... Which is a pretty amazing breakthrough… Because it means now you can get your body into fat-burning mode without having to hit the gym, or even change what you eat… Although I do of course believe that a healthy diet and exercise are still important for everyone. 3. What are the ingredients inside Burn again? Burn contains Capsimax, which is the patented version of Capsaicin I just told you about… Paradoxine, which is a special and patented version of the Grains of Paradise Spice… And EGCG, a green tea extract with powerful fat-burning potential… Along with Yohimbe, Rauwolscine, and an optimal dosage of caffeine. Plus every single ingredient is included in clinically supported dosages… Which means Burn doesn’t just look pretty… It packs a powerful punch too. 4. What are the terms of the guarantee again? It’s super straight forward… You have a full 60 Days to order Burn and try it out for yourself… And if you don’t love your experience with this fat-burning breakthrough… Simply call or email my U.S. Based customer support team… And we’ll refund your entire order with no questions asked. 5. Okay, I’m ready. What now? This is the fun part Just click on one of the packages below and place your order. You’ll then go to our secure checkout page, where you’ll enter your basic details… And after you’re finished… Your order of Burn will be sent out to you in just 3-5 business days And remember, you’re covered by that 60 Day, 100% Money Back Guarantee too… So there’s really no reason not to go ahead and place your order today… Especially since right now, if you’re on this page, it means we do have some bottles in stock…which isn’t always the case… And because right now we’re offering our biggest discount on Burn ever... But only for a limited time.

Across the country, people of all ages, abilities, and education levels are quitting their jobs and doubling, or tripling their annual incomes in the process. They’re doing it by exploiting an ‘unfair’ but completely legal business trick… Something first developed by a brilliant professor at Harvard Business School… And that until now was only shared with his golden-cufflink-wearing students… So that they could “copy” what the richest businessmen in the world do… And make as much money, from as little work, as humanly possible. Once you know what this trick is… You can begin using it immediately to make $2,000…$5,000…$10,000 or more in extra income each month for the rest of your life. And best of all, this cash-generating business secret doesn’t require you to: Invest a single penny. Hire a single employee. Learn any complex new skills or concepts. Or even leave the comfort of your own home. In fact, if you have just 5 hours per week, an Internet connection, and know how to send an email… You’ll be amazed by just how easy it is to make a minimum of $36,000 extra per year using the method I’m about to show you. Just like Alvin Harris of Palm Desert, California, who writes: “When I first came across your website, I was very weary. There are a lot of ‘get rich quick’ scams on the Internet, and I’ve become conditioned to always keep my guard up. After watching your video and using the concepts you taught me inside however, I’m happy to say that this is 100% legit. What you’re showing people inside is how to set up a real, profitable, and viable business. It’s something that I truly believe anyone can use – and the profits I’m personally seeing are astounding.” And Justin Carr of Pueblo, Colorado, who says: “You know how I can tell this business trick really did come from Harvard Business School? The fact that it’s so easy to use! Those fat-cat investment bankers and golden parachute carrying CEOs are obsessed with making as much money as they can from as little work as possible. So it makes total sense that they would have come up with something like this. For me personally, I spend about five hours per week using this simple system. And typically, I see a return of around $7,500/month for my efforts. I’m not sure how you could beat this.” Justin and Alvin are just two of the more than 14,954 Americans who have taken advantage of the business secret I’ll be sharing inside of this brief, but the life-changing presentation. And in the next three minutes, I’m going to show you exactly how this insanely simple money-generating system works… Plus, the explicit steps you can start taking today, to be bringing in $3,000 or more in monthly income as soon as tomorrow. Hi, my name is Garth Conway. I’m 55 years old and I live outside of Jacksonville, Florida. Up until 2013, I worked as a groundskeeper for one of Northwest Florida’s better-known golf courses… And like a lot of people out there who are in their 50s, I’d reached the point in my life where I desperately wanted to retire. Except there was simply no chance of that happening anytime soon. I’m not going to say that I was broke… The truth was, I was doing okay. My job paid the bills… I got two weeks of paid vacation each year… And I could afford to buy groceries and put gas in my car usually. Now I’m not sure if you’re in the same boat I was in back then… Or if you’re struggling more than that right now…and find yourself worrying about where the money will come from to make your next car payment… But it doesn’t really matter. Because regardless of your current situation, I’m pretty sure you can relate when I say that my 9-5 felt like a screeching daily grind… And my gears were slowly getting stuck. Haven’t you ever wanted more out of your life? I know I did. There are 52 weeks in the year…and I was spending 50 of those weeks at a job I was sick of…working tirelessly for a boss I didn’t particularly like…and having ZERO control over how I spent my time. I’d come home exhausted each day, and struggle to give my wife and children the attention they deserved… And because my income was so limited… My family was never able to travel anywhere “too exotic”… Never able to go eat anywhere “too nice”… And never able to shop at the full-priced department stores at the mall. Instead, we lived our life on a strict budget. My wife and I were constantly making sacrifices – like skipping our family vacation so that my youngest daughter Lilly could go on her school trip to Disneyworld… Or not going out to the new restaurant my wife wanted to try, so my son Michael could have a new uniform for his baseball team. And the bottom line was this: I was TIRED of it. Tired of having to wake up at the crack of dawn each morning to drive to a job I didn’t like… Tired of my jerk boss criticizing me simply so he could feel better about himself, and the fact that he secretly hated his job too… Tired of getting paid JUST ENOUGH to get by… And tired of the fights my wife and I would have about where the money was going…and how much we could spend. Until finally, one day in mid-April of 2013, it all came to an explosive head. I’d just gotten home from work, and came inside my house to find several bags of clothing sitting on the kitchen counter. They were from Marshalls, which as you probably know is a “closeout store”… One where they buy the items that no one bought at full-price department stores…and sell them for a big discount. But “big discount” or not, my wife had still spent $321 on the bags of clothes that were sitting there in front of me… And when she walked into the kitchen, smiling and ready to greet me… I completely lost it. “WHAT’S WRONG WITH YOU?” I shouted. “YOU CAN’T SPEND MONEY LIKE THIS. WE CAN’T AFFORD IT. HOW COULD YOU POSSIBLY THINK THIS IS OKAY??” Well, my wife immediately began sobbing…and ran into the bedroom, where she slammed the door and turned the lock. I felt like a monster, and it’s embarrassing for me to even share this part of the story with you… But as you’ll see in a second, it actually links directly to the discovery of that profit-generating secret I want to share with you in this video. So anyways, once the initial anger subsided, I realized that I had completely crossed the line… And thank goodness my wife is a forgiving woman…because after a bit of pleading, she did unlock the bedroom door and let me come apologize to her. She said she really was sorry…but that the stuff she bought at Marshalls had been an extra 50% off… That in other words…even though the name-brand dress, skirts, and purse she’d purchased had already been discounted initially… This “closeout store” had discounted them another 50% after that. Or in other words, to show you what I mean… The Marc Jacobs handbag she bought regularly retails at Nordstrom for $300. Nobody bought it, so Nordstrom sold it to Marshalls. Marshalls then priced the bag at $130. But because no one had bought it still… Marshalls then cut the price in half AGAIN…until my wife bought it for $65. Putting myself in my wife’s shoes, I could understand how that kind of bargain was hard to pass up… And I couldn’t help but remember a fundamental truth that my father, who sold appliances, had told me decades ago… “People love a deal.” And combined with that realization that dad was right…and the guilt I felt as my wife looked me dead in the eyes and said: “I really am sorry Garth. I just wanted something nice for once. Something that would make me feel good. Feel confident. Something I could show off to my girlfriends, and have them be envious. I just wanted a taste of something nicer one time”… Something inside of me snapped. But I don’t mean in a bad way… I mean in a determined way. Because right then and there, I decided that I was going to do something to CHANGE my family’s financial position forever… That I was going to start giving my wife the things in life she deserved… That I was going to make her PROUD to have stood by me for all of those years… Even as we struggled… Even as we had to constantly live on a shoestring budget… And even as she’d constantly heard me tell her ‘no’ when it came to almost any purchase she wanted to make…from remodeling the kitchen to simply replacing the heater. So that night, I got on the computer and started searching for business ideas. I knew that I needed something that didn’t require much (or any) money to get started with… That it needed to be something I could do in my spare time, because I certainly couldn’t risk leaving my 9-5 yet… And it needed to be something that didn’t require a ton of technical know-how or knowledge…since I didn’t have a college degree…and had never really learned much about running a business. My immediate hunch was that using the Internet would be my best bet… Mostly because it seemed like every day in the news… There was some new pimply-nosed kid, barely out of diapers, who’d made millions of dollars with some website or app he’d created. “And if these kids can do it, why the hell can’t I?” I thought… So I began writing down website ideas…until I had several full pages. Some of those ideas were pretty darn good… But I quickly ran into a few major problems: First of all, I had ZERO ideas on how to make a website… And when I looked around to see about hiring someone…I found that most people wanted to charge me $5,000 to build a website or an app for me – which was money I simply didn’t have. Plus, even if I could have afforded it… I found out pretty fast that there was way more to running a profitable website or app than I’d expected… Including all kinds of technical stuff like setting up web servers, building advertising networks, even implementing payment processing portals. I didn’t know how to do any of that… And frankly, I just didn’t have the time to learn. So I kept searching, kept looking for a business opportunity that made sense for me. Something that I could really do on my own terms, and that didn’t require a ton of money or time. One interesting option I kept running into was these “home-based business” ads you see all over the web. You know, the ones where they say you can: “Make $10,000 Per Month Part-Time Working From Home!” Well as a quick aside – I now know that you really can make that much money working from home part-time…and I’m going to show you how to do it in about 90 seconds from now… But it’s definitely NOT by responding to one of those Ads! Trust me, I actually tried. And within days, my inbox was getting BLOWN UP with some of the spammiest emails you could possibly imagine… All from self-proclaimed millionaires who said they’d teach me to ‘get rich quick’…if I sent them $500. Plus after I did even more research, I found out that generally for that $500… The businesses these people were talking about required you to spend 60…70…even 80 hours a week either selling crappy products to people who didn’t want them… Or doing mind-numbing data entry, where your pay works out to $6 an hour. Oh and by the way: those are just the opportunities where there’s even any ‘job’ at all. Because the majority are just scams… Where the advertiser says he’ll help you find a work-at-home opportunity, then disappears once you’ve paid him. So anyways, all of this is to say that despite the promise I’d made to myself… After a few months of research, I was starting to have my doubts. I thought maybe I just didn’t have it in me… Maybe I should just accept that we’d always be living on a barebones budget…for the rest of our lives… And maybe I should just cross my fingers…and hope social security still existed by the time I reached 70. But then, one insanely humid afternoon in August… I stumbled upon the secret that changed everything…and that’s about to change everything for you too. Let me explain right now: I was in front of my computer once again… This time Googling “businesses that don’t require any money to start.” It seemed like every single search result I got was another advertisement for some “work at home” scheme… And I was becoming increasingly frustrated that it was so hard to find any honest information out there. On the 5th or 6th page however, I saw an article that caught my eye. It was from the prestigious Harvard Business School… And when I clicked the link to the article and started to read… It felt like someone had given me the code to a massive, cash-filled bank vault. Inside the article, they were talking about something called arbitrage. Now I’d heard of this term before, but until then, I never could have told you what it actually meant. As I continued to scroll through the article, however… It suddenly became obvious that this was one of the most powerful, fascinating, and under-utilized business concepts in existence. So let me go ahead and give you the definition of arbitrage: “The simultaneous purchase and sale of an asset in order to profit from a difference in price. It is a trade that profits by exploiting price differences of identical or similar financial instruments, on different markets or in different forms.” Sound complex? I agree. And the article I was reading, which was clearly only meant to be read by other Harvard Business School students…was pretty technical as well. In general, they were talking about buying and selling different stocks, commodities, and “financial instruments”…all things I knew nothing about…and that sounded like they would cost me a lot of money – which I didn’t have. But as I was reading, I was struck with a really interesting idea: What if I could take the idea of arbitrage…and apply it to the world of retail products. Let me explain: Remember what I said about how closeout stores like Marshalls work? They buy all of the items that didn’t sell at a full-priced department store… And then sell them at their store for a discount. It’s a win-win for everyone involved: The department store still gets some money for the item that didn’t sell… Marshalls sells the discounted item for a profit… And the consumer gets a big discount over what they normally would have paid at the full-priced department store. It’s a cool concept, and it works for everyone involved. But as I really started doing some research, I realized that big retailers like Marshalls were just a drop in the bucket. Across the country, and also on the Internet, there are MILLIONS of closeout retailers in existence… Businesses that buy items that either didn’t sell at their original price…or that the manufacturer made too many of… And then sell them to the public at a huge discount. Everyone from dollar stores, to online retailers use this business model… And it leads to billions of dollars in annual profits for everyone involved. But here’s the coolest part – the part that’s going to make you a lot of money… These closeout retailers are CONSTANTLY looking for more discount products to sell… While the retailers and manufacturers are CONSTANTLY looking for closeout retailers who will buy their discounted products. And what I realized was that if I simply could position myself as a middleman… Someone who linked buyers to sellers… I would be providing a hugely valuable service to both sides… One that, I was willing to bet, they would HAPPILY pay me a commission for performing. So I got to work. I made a list of more than 150 companies that specialized in buying overstocked or liquidated items. A few of them were big chains like Marshalls… But for the most part, I focused on independent retailers…companies that didn’t have a bunch of red bureaucratic tape… And where the owner of the business could give me a quick decision. Then, I made another list of department stores, retailer chains, and manufacturers who might have overstocked or liquidation items… And I started emailing them, offering to help them find a buyer. At first, there wasn’t much action. Mostly because the retailers I was sending my emails to simply didn’t respond to me. I thought maybe I was wasting my time…and that the reason why they weren’t responding was because I was just some “no-name” that they didn’t know at all… But then, I had another idea. Instead of emailing the full-priced retailers and manufacturers… What if I just posted some ads online, saying that I could sell all of their overstocked or liquidated items? It was worth a shot… So I made a list of 25 great websites where I knew that business owners were likely to go…and that allowed me to put up my ads for free. And suddenly, it was as if I’d started an avalanche! Within hours, I was getting emails from retailers and manufacturers all over the world… Telling me that they had 3,000 designer handbags they couldn’t sell…or 6,000 high-quality power drills….or 200 HD TVs that couldn’t be moved off the sales floor. In all of those cases…they said they were DESPERATE to find a buyer…and asked if I could help them out? It was like shooting fish in a barrel. I simply took the emails from these full-priced sellers… Removed their contact information and business name… And forwarded them to my list of 150 closeout buyers… Saying that I could connect the two of them, for a small finder's fee. That was it, yet within my first 30 Days…I’d made more than $12,000! In a lot of ways, what I was doing was similar to what a real estate agent does when he connects a home-seller to a homebuyer. Except, in this case, I didn’t have to even go “show” the home…or do any fancy legal paperwork…or even leave MY house. Plus what’s so brilliant about this model is that because you’re forwarding real emails from the full-priced retailers…emails where they say that they’re looking to sell NOW… The closeout buyers already know that the deal is pretty much done. They don’t need to do any work… They don’t have to wonder if you’re legit or not. They simply just decide if they want to make the purchase, and ask you to connect them. And as the months continued to pass by, the cash was just POURING into my bank account. $12,242 in month one… $10,765 in month two… $14,788 in month three… $10,199 in month four… $18,992 in month five… And on and on it went. In fact, since I first started applying the secret principle of arbitrage to the world of closeout buying and selling… Not a single month has gone by where I haven’t made at least $10,000. And I have to tell you that the feeling of PURE happiness I now experience each and every day is incredible. I LOVE the fact that I’m able to buy my wife and children the things they’ve always so badly wanted… That I can take my family to Disneyworld four times a year without even looking at my bank balance… And that I was able to take my wife to Paris, on the vacation of her dreams, and do it without having to pinch a single penny… I also LOVE that I was able to quit the job I hated within my first two months of using the little “closeout” system that I developed… That I have all the time in the world to spend with the ones who I hold dearest to me… That I can wake up and go to bed on my own schedule each night… And that when I do return to the golf course now…it’s to play 18 holes on a Tuesday afternoon at 1 pm… Not to labor away in the hot sun. And I LOVE the security of knowing I now have more than $425,000 sitting in my retirement account…with more coming in each and every month… Which means my family will be safe and taken care of no matter what happens to me…no matter what unforeseen events arise in the future. Now, I want you to experience all of this too. I want you to LOVE your life…every single moment of it. And to never again worry about whether or not you have enough for retirement… Never again be anxious about eating out at that nice restaurant your spouse has been DYING to try… Never again feel depressed on a Sunday evening, because you know that tomorrow morning…you’ll have to wake up and drive to your soul-sucking 9-5. Which is why, without any further ado, let me introduce you to Instant Closeout Profits. Inside of Instant Closeout Profits, you’ll be shown how to use the exact same system I use to net massive profits each month as a “middleman” between buyers and sellers. Total, all you need to get started is Internet access, an email account, and 5 hours per week of your time. And starting tomorrow you could be making at least $3,000 per month using this. There’s no catch, no hidden costs, no anything. Instead, with Instant Closeout Profits, you’re given a complete step-by-step system you can use to explode your income…right from the comfort of your own home. And inside… I’ll show you how to write simple, one-paragraph ads that can be placed all over the web… And that will have retailers and manufacturers instantly contacting you…begging you to help them find a buyer for their overstocked or liquidation products. Plus, I’ll give you a list of my 25 best websites for posting these ads…all of which allow you to put them up absolutely FREE. Then, once you have sellers flooding your inbox, asking for your help… All you have to do is send out an email to the 150 closeout retailers that I give you inside Instant Closeout Profits. Many of these companies sell a wide variety of products to the public… But to make things even easier for you, I’ve also segmented this list of “sellers” into different categories…like clothing discounters…hardware discounters…online discounters…electronics discounters…etc. Over 90% of the 150 closeout retailers are independently owned and operated, which means you’ll be speaking directly to one of their chief decision-makers…someone who has the power to say “yes” after your very first email. Speaking of “yes”, don’t worry: you’re provided a contact email for each of the 150 closeout retailers included on this list. And to make things even SIMPLER still…inside Instant Closeout Profits I’ll also tell you exactly what you should say inside of the email you send to potential buyers… You’ll also see how to avoid 12 Common Pitfalls that most people who are new to closeout brokering always make… Including the one I already gave you earlier: which is to make sure you delete the contact information of the “seller” BEFORE you forward their email to the buyer. That one’s HUGE because you don’t want the buyer to go around you and make the deal without paying you a commission. And if you think that 1 pitfall is good to know, wait until you see the other 11! Plus, I’ll also show you EXACTLY how to negotiate your deal as a broker. You’ll see how to make sure you maximize your profits…get the commission you deserve…and do it without spending hours of your precious time…or hiring any expensive lawyers. And, I’ll hand you the 7 Questions You MUST Ask every retailer or manufacturer that contacts you, before completing the deal. Now let me be upfront with you: Sometimes, if I’m working on a really big deal, I do put in 10 or 12 hours in a single week. The overwhelming majority of the time, however, I’m just spending about 5 hours per week in front of my computer… And making more than $10,000 in income by simply reading and forwarding emails between buyers and sellers. I know it sounds almost too easy, but think about it: Every time you turn on the TV, listen to the radio, flip through the paper, or even just drive around your town… You see discount stores, liquidation sales, and signs saying “everything must go”. You know that this is happening constantly, every single day… That full-price retailers are selling their overstocked or liquidation items to discount retailers… That discount retailers are selling those overstocked or liquidated items to the public… So why wouldn’t you get in on a piece of the action? As you watch this, more than 14,000 ordinary folks from across America have done just that… They’ve begun leveraging the principles of “arbitrage”…and applying them to the world of closeout buying… And they’re netting $3,000…$7,000…$12,000 per month while they do it. Folks like Jim Curtis of Springfield, Missouri who writes: “I’ve been burned on promises of ‘making money from home’ in the past. But as I watched your video, it became clear that this was something different. The business model made sense. So I decided to go ahead and give Instant Closeout Profits a try. From the very first moment of using this system, I was incredibly impressed. The amount of information is comprehensive but doesn’t feel at all overwhelming. I was also extremely pleased to find that everything you had promised I would receive was indeed included – so I was able to actually start posting my free ads within minutes. Most of all, however, I’ve been pleased with the amount of money I’m making now. I brought in $4,600 in my very first month, and in the five months since, I’ve averaged just over $7,400. Thank you Garth, this is life-changing!” And Jim Mack, of Temple, Texas, who says… “I know in your presentation you make a point of saying you weren’t struggling desperately, just tired of living on a budget. Well, that wasn’t the case for me. I was struggling, and struggling badly. Every month the anxiety built up even more. I didn’t know if I’d be able to make my car payment…or if my power was going to be shut off. I was desperate for a solution, and didn’t know where to turn or what to do. So when I found your video, the decision to try out the Instant Closeout Profits system was a complete no-brainer. What did I have to lose? It’s been a life-saver Garth. I’m now making more in a month than I used to make in half-a-year. Granted, I put about 15 hours per week into this. But for me personally, it’s a worthwhile tradeoff for the $27,000 per month I’m now averaging ☺” Or Lindsey Mueller, of Lexington Kentucky who writes… “I just can’t believe how easy all of this is. Like, it’s so easy. So easy that you almost have to pinch yourself to make sure it’s real. I never would have dreamed that simply posting some ads, and sending a few emails each week, would result in me making $6,300 per month in pure profit. Instant Closeout Profits is a godsend Garth. Thank you!” I’m so blessed and proud to say that the stories like the ones you just heard are incredibly common these days. Across the country, and the world, people are making real, life-changing money using Instant Closeout Profits... And by now, you’re probably wondering what it will take to get started? Remember: there is no such thing as “making money without working”… But that doesn’t mean you can’t work SMARTER, rather than harder… And that’s what Instant Closeout Profits is all about. Your typical deal using the step-by-step system you’re about to get your hands on will look like this: A retailer will respond to one of the free ads you posted online, tell you they have $50,000 worth of name-brand hardware supplies they haven’t been able to sell. You’ll forward their email to one of the 150 closeout buyers on the list, and say exactly what I tell you to inside this guide. The closeout buyer says they’ll buy the hardware for $25,000, and give you a 20% commission. The seller agrees, and the deal gets done. The closeout buyer mails you a check, or sends you a money wire for $5,000. That’s it – and that’s just ONE DEAL that took you about an hour of your time to put together. There’s simply no easier way to make a four, or five-figure income each and every month. And because of that, I originally planned on charging $500 for access to Instant Closeout Profits. I figured that’s what those “work from home” B.S. artists price their stuff at… And unlike all of that garbage you see out there on the Internet, this actually WORKS. But the more I thought about it…the more I realized that getting Instant Closeout Profits into your hands wasn’t really about the money for me. I’m making more than enough money simply USING this system…so why be greedy? Especially when I can still feel the sting of watching my wife cry after one of our fights about money… And I can still remember that sense of DREAD that used to come over me every Monday morning…when I realized I had a full week of work that I HATED coming up…and no other options. You see: getting Instant Closeout Profits into your hands is about MUCH MORE than just the tons of cash you’re going to make… It’s about giving you ultimate, unrestricted FREEDOM. The freedom to live life as you choose…on your own terms…while being the provider and protector of all those you love. And given all of that, there’s simply no way I’m going to ask you to shell out nearly half a grand for this system – no matter how sincerely I think it’s worth it. Instead, and only if you act right now while this website is still online… You’re going to be given instant and unrestricted access to the entire Instant Closeout Profits system… The 25 websites to advertise on… The list of 150 closeout buyers… The explicit and easy-to-follow instructions detailing exactly what to say, what to do, and how to do it… The guide to negotiating the fat commissions you deserve…without even breaking a sweat. For just $500 $97. That’s less than it costs to even register a new LLC on Legal Zoom… And you don’t even need to start a company to use this…because it’s just you…with no employees or inventory. So go ahead and get started on your new life immediately, by clicking the yellow button you see below this video right now. Once you do, you’ll be taken to my secure checkout page, where you’ll enter your order details. Then as soon as you’re finished, you’ll be taken to a special “partners only” page I’ve had set up… Where you’ll be given INSTANT access to the entire Instant Closeout Profits program. From the “partners only” page, you’ll be able to view everything…the lists, the guides, the simple steps… Right from your computer, phone, or tablet. Plus, you can download everything, or print out as many copies as you want. And on top of all that… Your decision today to ditch your day job, secure your retirement, and make more money per month than you ever have in your life comes with one more BIG perk… Which is my full 60 Day, 100% Money Back Guarantee. Here’s how that works: Right now, you only have to take a test-run of Instant Closeout Profits. You do that by clicking the yellow button you see below this video and completing your order. Then, enjoy your instant access to the entire system… Start following the easy steps I’ve provided you with… And agree to commit 5 hours per week to your new investment, for the next 30 days. Do this, and you can be making $3,000 in profits in your very first month. And, if for any reason you don’t…or even if you just make $2,200 and you wanted to make $3,200… Simply send an email to the address I give you inside the “partners only” area… And I will refund your entire investment with zero questions asked. I don’t think that will happen, because it’s virtually impossible to NOT make money with Instant Closeout Profits. But I don’t want you to even hesitate for a SECOND here…especially because I’ve seen first hand how profitable this system can be. So go ahead and get started now with your 60 Day, 100% Risk-Free Money-Back guarantee by clicking the yellow button you see below this video right now. This presentation is almost finished, and the choice is yours. You could let it end, and then just leave this website and go on with your day. If you do that, more power to you, it’s your life, my friend. But before you do: just think about it for a second… What will change if you don’t take action today? Are you planning on getting a new raise in the next year that will double or triple your income? Are you completely and utterly financially secure, with a fat retirement account that you know will get you through 20…30…or even 40 years? Is an extra $3,000, $7,000, or $10,000 in monthly income something you don’t really care about? If the answer to any of these questions is no, then you owe it to yourself to take advantage of this risk-free offer that’s right in front of you. So get started now by clicking the yellow button you see right below this video screen… And I’ll meet up with you in the “partners only” section of the site in a moment from now. Sincerely, Garth Conway Jacksonville, Florida Hey, you still here? I bet you have a couple of questions right? No problem at all, you’re not the first person to experience a sense of mind-racing excitement after watching this presentation. So to help you out, let me go ahead and answer some of the most common questions I get asked right here and now: 1. How much money can I expect to make using Instant Closeout Profits? Well, it depends on the number of hours you put in. But if you follow the steps I give you inside faithfully… You can bring in at least $3,000 per month in profit using this system. For a lot of people, however, that amount is closer to $12,000…or even $15,000… But I’d rather keep your expectations modest, and shoot to over-deliver on my promise to you. 2. How much time will I really need to put into using this system? 5 hours per week is all that’s needed. No joke. If you put in 30 hours per week than you could probably make $50,000 or $100,000 a month…but that’s completely up to you. Personally, I enjoy making a minimum of $10,000 per month for about 5 hours per week of my time. But everyone’s different. 3. How exactly does this system work again? Inside Instant Closeout Profits, you’re shown how to act as the bridge between two groups of people. On the one side, you’ve got your “sellers”. These sellers are retailers and manufacturers who either overstocked certain products or who have products that aren’t selling at full price. On the other side, you’ve got your “buyers.” These buyers are closeout retailers who make their money buying the “sellers” products at a discount. All you have to do is connect the desperate sellers to the eager buyers, and take your commission. It’s that easy, and you’re shown exactly how to do it inside Instant Closeout Profits. 4. What are the terms of that guarantee again? You have a full 60 Days to try the Instant Closeout Profits system for yourself. If for any reason whatsoever you’re not satisfied with this investment… Or even if you only make $2,800 in your first month, and you wanted to make $3,000… Just send an email to the address I give you in that “partners only” area of the website... And I’ll refund your investment with no questions asked. 5. Okay, how do I get started? Get started now by clicking the yellow button you see below this video right. All it takes is one click, and you could be on your way to a life-changing income within 60 seconds of now.

I. Lead Call Out Problem Promise Solution to Pain Point + Promise to Save Time/Money Tease Emotional Discovery Story Tease Unique Mechanism Behind Solution Tease Contrarian Nature of Mechanism (This Flies in the Face of What You’ve Been Told Before) Working in “Fascinations” as Incentive For Continuing With Copy (I’ll Answer This Riddle For You) Briefly Address Skepticism Briefly Mention Credibility Builders Qualifiers – Who This Works For. Is It For Everyone? Is It For a Certain Subset? Speak to Your Market. Include a Few Broad Testimonials if Available (About Benefits But Don’t Give Away Product) II. Background Story Who I Am + Credibility Builders When Appropriate (ie. A Doctor or Expert) “Me or Someone Close to Me Was Just Like You (In Pain)” – Here’s The Emotional Story About It Traditional Solutions & Advice Not Working Trigger Event – Problem or Pain Point Escalated to Where Avatar Realizes Something MUST Change Search for Truth/Answers Optional: Meets Wise “Sensei” Type Who Promises to Reveal the Truth That’s Been Hidden. III. Unique Mechanism of the Problem Explaining the “Real Cause” of the Problem; You’ve Had 99% of the Answer But This is the Missing 1% Should Be Surprising, Possibly Even Counterintuitive Backed by Credibility and Proof Elements IV. Unique Mechanism of the Solution Now That You Know the Real Cause of the Problem, This is the “Real Solution” on a MACRO level. This Should Be Logically Connected to the Problem For Example: If Bad Bacteria is Causing Your Weight Gain, the Solution is a Novel Way to Rid Your Gut of Bad Bacteria. Once They Have the MACRO Solution (A Theory) – They Dig Deep To Prove The Theory (And Get Into The MICRO). Backed By Credibility and Proof Elements, Including Citations and Scientific Sources. V. Product Buildup + Reveal Now That Avatar Knows The Solution, He Looks For An “Out-of-the-Box” Version; Something That Will Just End His Quest and Solve The Problem Right There But Discovers That Out-of-the-Box Is Flawed Has to Do It Himself And Create Novel New Solution Starts Testing It or Working On It. There Are Problems and Setbacks But Eventual Success/Breakthrough Proof Product Works Others Asking For It PRODUCT Is Born! VI. Close Product Details (What’s Included, What Makes it Special, Unique Selling Propositions) Discuss and Dismiss Other Alternatives (Expensive, Ineffective, Side-Effects, Poor Quality, Unproven) Keep Building Up Value of -PRODUCT- Additional Testimonials How to Use The Product Optional Urgency – Powers That Be May Want to Stop Me From Sharing This At Any Time Scarcity: Demand Is High, Supplies Are Limited, Out-of-Stocks Are Common Personal Mission of Avatar to Make Things Better – Tied to Emotion Price Justification & Reveal – Other “Solutions” Are More Expensive & Consequences of Inaction are Costly (Cost Can Be Either Material or Immaterial) This Solution is Better and Will Save You Money, It’s Normally $X Which is Bargain, But Right Now You Can Get It For Just $Y! Smart People Buy More First Call to Action What Happens After You Click The Button Optional: Valuable Free Bonuses Revealed Guarantee – You’ll Most Likely Have a Great Experience, But If For Any Reason You Don’t, No Risk and No Hassle Second Call to Action Two Choices – You Can Go On Suffering, Or You Can Take Action Today and Change Your Life forever; The Choice Is Yours Urgency 2 – But You Really Must Hurry As This is The End of the Presentation And There’s No Guarantee How Long Offer Will Be Available Third Call to Action Thank You For Watching or Reading VII. FAQs Back to Being Their Friend; Helping To Clear Up Any Confusion They May Have Reminding Them of What Product Is, What It’s Used For, Importance of Taking Action Today, Terms of Guarantee, and How to Buy!

1. Who’s the Audience? Generally lower-income, straddling the poverty line, and 45+. Believe that just like young people are making millions on the Internet, or even billions, they could too. Maybe they’ve had some business idea in the past that their friends have said are good, but they either don’t have the money to act or have never acted. Others may just be semi-retired, or retired, and looking for something productive to do with their time. 2. What are the pain points, or biggest fears? (+ identify the 1-3 HUGE ones, while the rest are secondary) -Short term: Can’t pay the bills, tired of living on food stamps, or being unemployed. Low educational background means shitty jobs in fast food, physical labor, etc. Tired of that – tired of that life, tired all of the time. If they are employed, likely working multiple jobs just to make ends meet. Tired of living in neighborhoods where their kids' bikes get stolen from the front yard. Those who are closer to the middle class are worried about retirement. Worried about having enough money to last them the next several decades, especially with kids, grandkids, spouses. Even those with one single “decent” job are tired of working for someone else, of the burden of 9-5, of having to constantly struggle with this stuff. -Long term: Being poor for the rest of their lives and never having enough money for their kids, loved ones, etc. Struggling, working until they die, or living off food stamps until they die. Driving shitty cars, having bad credit, being stuck with loans they can’t pay off. For the middle-class, being stuck in a job they hate for the rest of their life. Not having enough for retirement, death, and never having done so many of the things they dreamed of doing. 3. So by reversing the pain points/biggest fears, what is the one big promise (1-3 sentences) you are going to make about the sales copy they’re now reading…how this will change their lives forever? Will show them a simple plug-and-play business opportunity that they can use directly online. Requires no cash to get started, and no business experience. If you have an email address and the Internet, you can do it. Maximizes the concept of “leverage”, one where you exploit a unique opportunity by putting yourself in a powerful situation. Probably won’t make them hundreds of millions of dollars because that’s unrealistic, but a couple hundred thousand dollars from this over time. At least $5,000 per month. Enough to pay off bills, get out of debt, get a new car, clothes for their kids, all of the things they wish they could do but haven’t because of money. 4. What solutions for the reader’s problem (s) exist already (and why aren’t they working for them)? You could make it rich some other way…spend hundreds of thousands of dollars to go get a college and post-graduate degree. Work in a job for the next forty years and try to work your way up to $100,000 a year, maybe even $200,000 per year. But generally, these people are at a point in their life where that’s not going to happen. They could start another business – maybe a website, or an app, or something. Do they have any experience in that? Do they want to spend tens of thousands of dollars (or more) hiring programmers? They probably don’t have that kind of money, or the confidence to dive into something like that. They could stay in their current jobs – but they hate those already. There are other biz opp courses out there. Most of the market hasn’t been exposed to them, but even if they have, they probably found that it was a lot of promises and not a lot of substance. They felt ripped off or cheated. Made them feel even more hopeless. 5. What’s the new claim/root cause/surprising info? And how does this new solution we’re offering them work? [This is the Unique Mechanism Part] (Think about it as if they had 99% of the solution already, but you’re sharing that missing 1%...the easy but unexpected REAL REASON, or REAL SECRET to their success). There are millions of products sitting on the shelves of stores in America right now that simply will never sell at their main retail price. What happens to them? The retailer (or the manufacturer) continues to cut the price on these products until eventually, they become so cheap, that someone will buy them. Usually, these products end up being sold in liquidation sales, or at bargain stores, dollar stores, warehouse sales, etc. But while there are literally millions of retailers who are desperate to find people to buy their products at a hugely discounted price… There are also tens of thousands of liquidators who WANT to buy those same items. It’s called “Liquidated Buying” – and people make billions off this industry. All you need to do to join these billionaires is to act as a broker. You simply find manufacturers and retailers who have overstocks or too much inventory… Connect them to liquidators and closeout specialists who LOVE buying those products so they can sell them to their vast networks… And you make a HUGE profit as the middleman. You don’t even have to physically touch the products, or have one single employee. Instead, we’ll show you an easy way to ensure retailers and manufacturers will COME TO YOU… And then, show you how to find buyers online, along with each step required to set up the deal and profit from it. For example: Say a large home goods store contacts you with $100,000 worth of light bulbs that haven’t been able to sell. They need to clear out space for a new shipment. So they’re willing to sell all of these light bulbs for $30,000. All you have to do is connect the home good chain with a discount retailer… And you net a 20% commission…or $6,000 in cold hard cash. That’s the way this business works – and literally all you did was send out a couple of emails, and collect your check. 6. Paradoxical Question: What happens to all of the products that retail and department stores don’t sell? What do outlet stores do with the items they aren’t able to sell? 7. Metaphor: Just like a real estate agent makes a fat commission by connecting a home seller to a home buyer… You can make a fat commission by connecting a seller of overstocked or excess products to a buyer. But you don’t have to go out driving around town to do it, or schedule home tours, or have a bunch of fancy legal paperwork here. Instead, you simply need your email and an Internet connection. It’s essentially just drawing a straight line between two dots. They’ll handle all of the work, you just build the bridge. 8. Bold Claim (What’s the huge promise about the results they’re going to get using this product/solution?): You can make $5,000 per month in extra income by simply acting as a broker between buyers and sellers. All it takes is an Internet connection and a couple of hours per week of your time. You don’t even need to get on the phone with people, you don’t have to put out any of your own money, you don’t even need to have any experience running a business. 9. What is the Product? (If you can write out fascinations here, it will help you immensely. This is the part where you get to shape exactly what the product we’re selling will include) We’ll show you how to find closeout sales and liquidation items all across the country (and world) and connect the retailers who are running those sales… To the buyers/wholesalers who are DESPERATE get their hands on these retailers’ items. You’re filling a great need, and you’re able to sell millions in inventory without touching it, having a warehouse, worrying about product management, or anything like that. If you have your computer, know how to send an email, and have a few hours a week, you can easily make $4k to $10k per month doing this. Inside, you’ll be shown the entire business model is simple, easy-to-follow steps. You’ll be shown how easy it is to place free ads on the web that get retailers and manufacturers to come to YOU with their overstocked items and goods. Specifically, you’ll be given 25 websites where you can post your Ads for FREE. You’re guaranteed to get at least 25 people contacting you per month with their excess inventory. The next step is for you to find buyers. To help you do that, we’ll give you a list of more than 150 companies that specialize in buying overstocked or liquidation items. They are CONSTANTLY looking for more goods to sell – because that’s how they make money. You’re doing them a HUGE service by emailing them or calling them (if you want). Then, you’ll be shown the keys to negotiate the deal as the broker. You’ll see how to make sure you maximize your profits, get the commission you deserve, and do it without spending hours sweating it out or needing to hire expensive lawyers. You’ll also discover the 7 questions you need to ask every retailer or manufacturer that contacts you… And the 12 common pitfalls you need to avoid so that you’re always coming out on the top of the deal. 10. Background Story + Story of Discovery: I want to just go with a pretty classic Biz Opp story here. Basically Avatar is 55, wants to retire but simply can’t afford it. His job is “okay”, but he’s tired of working, of feeling like a slave, of never having enough time for his family. Feels like life is passing him by, and worries that he’s going to die one day without ever having gotten to experience all of the things he dreamed of – from travel to a nice home. It’s so crazy – it seems like everywhere he turns, these young kids in their 20s and 30s are in the news…making millions of dollars for their simple websites that don’t even do much. He dreams about having his own business, of doing something similar. But isn’t he too old? Where would he even start with something like this? Does look around online some, sees some “make money from home” ads and things like that, but they are all scams. He knows that millions of people around the world are making real money from the Internet, but figures they have something he doesn’t. Then one day, he’s enraged when his wife comes home from running errands and has spent $300 on new clothes at Marshalls. He tells her we can’t afford to spend money like that, and she says she’s sorry, but it was all 50% off, and the deal was just too good for her to pass up. That gets him to thinking: even though the store his wife shopped at was already a discount retailer, they still were having a sale where some of their items were discounted another 50% on top of that. One of the shirts she got, for example, was from a pretty well-known luxury brand, and normally sold for $100. But the discount store was selling it for $50, and then his wife got another 50% off of that. So she only paid $25. It makes him start wondering: what happens to all of the extra inventory that retailers aren’t able to sell? Some of it goes to discount stores or outlets right away, but what happens when they don’t sell it either? It never just becomes “free” right? So do they just destroy it? Or…. And that’s just clothing, the same thing has to happen for everything, from hardware to electronics, even cars! So he starts doing research, and discovers that there’s a whole industry out there of people who buy products that are either overstocked, or that haven’t sold at the regular price, and then resell it for cheap to the public. He doesn’t have the kind of money needed to go start his own store. But what he does realize is that he can act like a “middleman”, much in the same way a real estate agent is the middleman in the sale of a home. So he starts making a list of all the different liquidators and retailers out there who buy these “closeout” items… Then, he starts putting ads up saying he can help companies and manufacturers sell to those liquidators. Before he knows it, he’s acting as a broker and making a few thousand, then $40,000 a month. And he doesn’t have to do anything. Simply send some emails, make a phone call every now and then, and that’s it. Of course, some trial and error to figure all of this out – which you won’t have to go through since the program shows you everything. But anyways, an incredible changed life shares with others. 11. Some Headline Ideas: (One sentence – something that would be the first line of the VSL, or in the copy above the video screen. Attention grabbing) How My Wife’s Irresponsible Discount-Store Buying Spree Led Me to Discover A “Liquidation Secret” That Putting $40,000 In My Pocket Per Month (Even Though I Never Even Went to College) The brilliant Harvard Business School secret that everyday people can use to make $2,000…$5,000…even $10,000 or more in extra income each month (Even If They Only Have 5 Hours a Week and Never Went to College) 12. Ideas for a potential upsell product? (Something that could be sold to the customer immediately after purchasing the main product. You’d want this to be related to the product, but solve an additional problem, or provide a significant additional benefit). 10 Ad Templates that you can copy and paste, and that are guaranteed to have retailers and manufacturers lining up at your door, asking you to find buyers for their products. 5 Email Templates. These include a letter of introduction to the buyer, a letter of introduction to the seller, a letter connecting the buyer to the seller, a letter where you provide your terms, and a follow up thank you letter. Done for you broker agreement, where you simply fill in the blanks. Created by a lawyer, save $1,000 or more. All you have to do is email this agreement to both parties to sign, and you’re good to go. Angle of Lead: Across the country people of all ages, abilities, backgrounds, education levels, etc. are making $5,000 per month using the simple business model I’m about to share with you inside. Do it without having to put up a single penny… Pay a single employee…. Or even leave the house. In fact, if you have just 5 hours per week, an internet connection, and know how to send an email… I GUARANTEE that you can make at least $30,000 per year minimum using this method…

Brief Example: Olive Oil of the Month Club https://www.freshpressedoliveoil.com/c/APMG041_Q218/tj 1. Who’s the Audience? Foodies. People who care about the quality of meals. They often have guests over and entertain. They are motivated by prestige, uniqueness, and individuality. Typically working (at least one parent) and between the age of 30 and 50. More health or fitness conscious and more affluent (much higher than normal probability of earning over $200k a year). 2. What are the pain points, or biggest fears? (+ identify the 1-3 HUGE ones, while the rest are secondary) - Short Term: Missing out on a luxury experience. Having mediocre or less than perfect meals. Having something “kept” from them. Rancidness, being taken advantage of. Hard to find good quality olive oil. -Long Term: Always having mediocre meals, always missing out, always having something kept from you. 3. So by reversing the pain points/biggest fears, what is the one big promise (1-3 sentences) you are going to make…how this will change their lives forever? They’re going to see why they’ve been misled about Olive Oil in the past, and discover the TRUTH about Olive Oil, so that they experience the freshest, best tasting, most aromatic olive oil they’ve ever had. 4. What solutions for the reader’s problem (s) exist already (and why aren’t they working for them)? All of the other olive oil brands out there. But none of them have a “made on” date, they are shipped slowly, and they sit around for months before you ever buy them. The truth is that olives are fruit, and they’re best when consumed fresh. But most olive oils are old and stale by the time you get them. 5. What’s the new claim/root cause/surprising info? And how does this new solution we’re offering them work? (Think about it as if they had 99% of the solution already, but you’re sharing that missing 1%...the easy but unexpected REAL REASON, or REAL SECRET to their success). Unique Mechanism Behind The Problem: Olive oil, unlike wine, does not improve with time. Just the opposite! It’s at its peak of nutritional perfection and flavor immediately after it’s pressed! Olives, after all, are a fruit, and olive oil is a fruit juice. Just as with any other fruit juice, it’s most delicious when fresh-pressed, and that’s when you want to enjoy it. But virtually none of the fresh-pressed olive oil from Italy—or any other great olive-growing country—ever makes it to our shores. The reason is that shipping by air is prohibitively expensive. As a result, virtually all the olive oils sent to the U.S. travel here by molasses-slow cargo ship. Adding insult to injury, many oils are shipped months—maybe even a year!—after pressing. Moreover, olive oil is not shipped as perishable food. To save money, producers send it in container ships along with scores of manufactured goods—cars, machinery, whatever—and the oils are subjected to brutal conditions, and, worst of all, delays. There are flavor-sapping delays at every port of call on its long ocean voyage, while sitting at anchor in the harbor waiting for customs inspections and FDA approval before admittance. Then there are further delays at the docks, in trucking transport, and in warehouses before eventual distribution to local stores. Then these oils may sit yet additional weeks, months, or even years on shelves under fluorescent lights, which also destroy flavor and precious, perishable nutrients. And now you know why the producers of ordinary olive oils seldom if ever print a “Harvest” date (sometimes also called the “Pressing” date) on their labels. Sure, they will print a “Best Used By” date,” but not the harvest date. I suspect they want to extend shelf life as long as possible. They realize that savvy olive oil lovers prize freshness above all else, and they don’t want to give you any hint as to how old and stale their oils may be after their torturously slow journey from overseas to your shopping cart. Unique Mechanism Behind the Solution Long story short, that’s how I founded the Fresh-Pressed Olive Oil Club. I realized that if I were willing to break with the tradition of shipping olive oil by slow cargo ship and instead rush it to America by jet, direct from the new harvest of each olive-growing country, I could be the first to bring authentic fresh-pressed oil to foodies here in America all year round! Four times a year—roughly in November, February, May, and August—I travel the world, stalking the global olive groves to sample hundreds of fresh-pressed olive oils right at the peak of their harvest-fresh flavor. My trusted sources in these faraway olive groves—established over my years of globetrotting— include hundreds of the finest boutique producers and traditional family-owned estates whose oils are proud local treasures. These oils are normally produced in small, exclusive batches and reserved for high-end restaurants and a gourmet clientele in their own locales. Many are the top award winners in regional olive oil competitions. They are virtually never shipped to the U.S. When I arrive at these harvests, the most respected artisanal producers roll out the welcome mat for me. They know I represent Club members who are the most discriminating olive oil aficionados in America and who fully appreciate fresh and exquisitely flavorful oils. Indeed, our Club’s membership consists of many chefs, high-end restaurants and hotels, as well as a wide array of gourmets, foodies, and health-conscious individuals from every walk of life who insist on enjoying—and serving their lucky guests—the most flavorful and healthiest olive oils on earth. Our Club’s demanding reputation precedes me, and I usually find myself being treated like a visiting raja. The region’s top artisanal producers vie with one another to bring me dozens of their finest fresh-pressed oils to make me smile with pleasure. From these, I choose the three brightest, most flavorful oils. Then I race my newfound treasures at the peak of their harvest-flavor and nutritional goodness to the U.S. by jet plane, and then right to your front door by rush delivery. The result is that, as a Club member, you get to enjoy what only a tiny handful of Americans ever get to experience—true fresh-pressed olive oil and all its amazing taste and health benefits, rushed to you straight from the latest harvest. 6. Paradoxical Question: We all know that when it comes to fruit juice, the fresher the better. Olives are a fruit, so why don’t we worry about how fresh our olive oil is? 7. Metaphor: Mostly it’s used here in relation to all of the language describing the experience of having this olive oil. Liquid gold Olive oil is like fruit juice, it’s better when it’s fresh. 8. Bold Claim (What’s the huge promise about the results they’re going to get using this product/solution?): You’ll receive only the finest, freshest olive oils in the world, with zero obligations or risk. No words I can summon can do justice to how deliciously such harvest-fresh oil will enliven the flavors of your fresh veggies...your leafy salads...your luscious linguine, spaghetti, penne, and fettucini...your sauces...your hearty bean dishes...your scampi and eggplant...your pan-friend mushrooms...your steaks and pork ribs...your delicate sea bass and sole. And just wait and see how much you’ll savor it as a dipping oil with a hunk of crusty bread and tangy cheese that satisfies you to the core. 9. What is the Product? (If you can write out fascinations here, it will help you immensely. This is the part where you get to shape exactly what the product we’re selling will include) Fresh-Pressed Olive Oil Club. Long story short, that’s how I founded the Fresh-Pressed Olive Oil Club. I realized that if I were willing to break with the tradition of shipping olive oil by slow cargo ship and instead rush it to America by jet, direct from the new harvest of each olive-growing country, I could be the first to bring authentic fresh-pressed oil to foodies here in America all year round! I shamelessly admit that I want to make it as irresistible as I possibly can for you to try my fresh-pressed olive oil. Based on the experience of my other customers, I know that once you try it, you'll never want to live without it. Think for one moment of all the things for which you'll spend $1 or more in the coming months, many of which will have little or no impact on the joy and pleasure you experience in your daily life. Contrast these with the modest $1 I ask to help cover my shipping. This one little dollar will be your first-class ticket to a whole new world of dining pleasure and satisfaction. For just $1, you'll get to crown about a month's worth of your favorite dishes with the incomparable flavor of divine, fresh-from-the-harvest olive oil. That's dozens of deliciously enhanced meals for just $1! And no matter what you decide, the $39 bottle is yours to keep with my compliments. Best of all, as a member of the Fresh-Pressed Olive Oil Club, there's no obligation or commitment to buy anything, now or ever. Four times a year—roughly in November, February, May, and August—I travel the world, stalking the global olive groves to sample hundreds of fresh-pressed olive oils right at the peak of their harvest-fresh flavor. My trusted sources in these faraway olive groves—established over my years of globetrotting— include hundreds of the finest boutique producers and traditional family-owned estates whose oils are proud local treasures. These oils are normally produced in small, exclusive batches and reserved for high-end restaurants and a gourmet clientele in their own locales. Many are the top award winners in regional olive oil competitions. They are virtually never shipped to the U.S. 10. Background Story + Story of Discovery: Food journalist and chef who is traveling in Italy. His Italian friend tells him that he’s a “virgin olive oil virgin” and brings him to an olive grove, where he experiences fresh olive oil for the first time in his life. It’s amazing and totally unlike anything he’s ever experienced before and realizes he needs to bring this to his friends in the U.S. Full Story: You may wonder how I became so obsessed with finding and bringing to your table the freshest, most flavorful and nutritious olive oils from the world’s most honored artisanal producers. Allow me to share my story, as I believe it will help you experience even more enjoyment from the $39-Bottle-for-a-Buck I’d like to send you. My name is T. J. Robinson. In past years, before I found my current calling as “The Olive Oil Hunter,” I was an award-winning chef and food journalist. One autumn evening several years ago, during my first tour of Sicily while on assignment for a food newsletter, I was invited by a local olive grower named Matteo to attend an olive oil harvest party. “What’s that?” I asked. Matteo explained that in Sicily, as in other olive-growing parts of the world, “We locals go crazy for fresh-pressed oil.” He said that Italians call it ‘novello,’ and they love it so much, they throw parties at harvest time each year to celebrate its arrival. He asked if I had ever tasted fresh-pressed olive oil, squeezed right at harvest time. I told him no, I hadn’t. He laughed and, with a warm smile and characteristic Sicilian hand gestures for emphasis, implored me to come to the harvest party, saying, “T. J., my friend, you are still an olive oil virgin! You have never tasted olive oil until you have tasted fresh-pressed! It will spoil you for all other oils! Please join me and my family tonight!” Naturally, I accepted Matteo’s enthusiastic invitation. At that night’s harvest party, I was bowled over Have you ever lived a night that changed your life forever? This was such a night for me... With Matteo, his family, and several of their friends, we drove to the community olive mill, just outside the picturesque seaside town of Castellammare del Golfo in Sicily. This community mill is where the town’s olive growers bring their newly harvested olives for pressing and bottling. We watched as the presses squeezed the olives and then poured forth a pure, fresh, liquid gold. I was handed a small glass and, as instructed by my hosts, sipped some of the new oil, rolled it over and around my tongue, at first sucking and slurping to mix it with air, and then gently exhaling, to saturate my palate with every nuance of the oil’s taste and aroma. Oh...my...goodness! Was Matteo ever right! I had always been an olive oil aficionado but had never tasted anything like this in America, nothing even close. The oil, just born from earth and tree, was alive with flavors so fresh and green, they awakened my palate as if from slumber. To understand what I experienced, just imagine that, for your whole life, the only herbs you ever tasted were dried herbs from packages in the supermarket. But then one unforgettable day you finally got to taste delicious fresh-cut herbs just clipped from a neighbor’s garden, and you discovered the real thing! That’s what tasting this fresh-pressed oil was like for me (and will be like for you!). My mind raced to identify its vivid bouquet of flavors—grassiness, freshly crushed ripe tomatoes, watercress, arugula, green apples, even the nuttiness of walnuts—all in perfect harmony and with a clean, palate-pleasing, slightly astringent mouth feel that was neither too heavy nor too light. And then there was the pièce de résistance, the oil’s remarkable finish. On swallowing, I noticed a slight peppery pinch at the back of my throat, the hallmark of the very freshest oil. Knowledgeable oil lovers the world over crave that gentle pinch because it denotes the presence of spectacular flavor and nutritional riches coming from super-healthy antioxidants, all at their maximum when the oil is just pressed. Where had such fresh-pressed olive oil been all my life? A fleeting notion made me sad, as I thought of all my foodie friends back in the States who had never tasted such oil—and would likely never experience it—because it’s not available in America. But no time for melancholy—my magical night was just beginning! As the local growers tasted their oils, they were jubilant, smiling broadly and toasting each other with small glasses of olive oil. They were thrilled with the oil that their latest olive crop had produced. They knew they had a winner that would be prized by olive oil aficionados. With several bottles of fresh-pressed oil in hand, our group then drove back to Matteo’s charming rustic villa for a celebration. Matteo and his wife cheerfully served us pitchers of their delicious homemade red wine. As we sat at wooden tables and benches outside his huge barn, Matteo lit fires of dried olive tree branches. As the smoky fires dimmed, he tossed homemade Sicilian sausages on the open-air grills, which sizzled and scented the cool autumn evening with aromas so intoxicating that I thought I might swoon. Just when I could stand such foodie anticipation no longer, Matteo’s wife emerged from her kitchen proudly carrying the appetizer, a huge platter of fresh ricotta cheese so warm and delicate that the cheese actually quivered when spooned onto my plate. It spread as softly as a creamy white jam on the warm, crusty homemade Sicilian bread she served along with it. She spoke little English, and I spoke no Italian, but between her friendly smiles and gracious gestures, she invited me to drizzle our just-squeezed olive oil, and a tiny pinch of Sicilian sea salt, on my hearty helpings of ricotta cheese. I was in foodie heaven, savoring every delicious nibble of my cheese ... and the mouthwatering sausage. And every morsel was elevated to new heights of flavor by the dazzling “debutante” whose coming out we were celebrating— the just-pressed supreme extra virgin olive oil that was fresher and more flavorful than any oil I’d ever tasted. Why you can’t find such fresh-pressed oil here in America Upon my return to the States, the memory of this fresh-pressed oil and that night haunted me. I was smitten as if by a new romance. As a food journalist and cook who loves to entertain, I had many meals to prepare in the weeks ahead, and most of them required olive oil. But now, other gourmet olive oils, no matter how expensive or alluring, left me cold. They were utterly tasteless and stale by comparison. I just had to secure more fresh-pressed oil in the U.S., but couldn’t find any, not anywhere! 11. Some Headline Ideas: (One sentence – something that would be the first line of the VSL, or in the copy above the video screen. Attention grabbing) If you'll pay just $1 to help cover my shipping costs, I'll send you a complimentary $39 bottle of one of the greatest olive oils I've ever discovered... 12. Ideas for a potential upsell product? (Something that could be sold to the customer immediately after purchasing the main product. You’d want this to be related to the product, but solve an additional problem, or provide a significant additional benefit). I’m not sure what they did in this funnel. But if it were me some immediate ideas would be: 1) Sell a supersized bundle 2) Sell other cooking oils 3) Sell a wine of the month club 4) Sell expedited shipping 5) Other complementary products like rare forms of sea salt and seasoning, etc.

1. Who’s the Audience? 2. What are the pain points, or biggest fears? (+ identify the 1-3 HUGE ones, while the rest are secondary) - Short Term: - Long Term: 3. So by reversing the pain points/biggest fears, what is the one big promise (1-3 sentences) you are going to make about the sales copy they’re now reading…how this will change their lives forever? 4. What solutions for the reader’s problem(s) exist already (and why aren’t they working for them)? 5. What’s the new claim/root cause/surprising info? And how does this new solution we’re offering them work? [This is the Unique Mechanism Part] (Think about it as if they had 99% of the solution already, but you’re sharing that missing 1%...the easy but unexpected REAL REASON, or REAL SECRET to their success). 6. Paradoxical Question: 7. Metaphor: 8. Bold Claim (What’s the huge promise about the results they’re going to get using this product/solution?) 9. What is the Product? (If you can write out fascinations here, it will help you immensely. This is the part where you get to shape exactly what the product we’re selling will include) 10. Background Story + Story of Discovery: 11. Some Headline Ideas: (One sentence – something that would be the first line of the VSL, or in the copy above the video screen. Attention-grabbing) 12. Ideas for a potential upsell product? (Something that could be sold to the customer immediately after purchasing the main product. You’d want this to be related to the product, but solve an additional problem, or provide a significant additional benefit).

Unique Mechanism Example: Financial (Book + Newsletter) https://pro.gilderpress.info/p/GGR_internetreboot_PRICETEST_1019/EGGRW1DB/?a=13&o=167100&s=196090&u=9501067&l=2967021&r=MC2&vid=rir3Vn&g=0&h=true I. Mechanism Behind The Problem Every one of our biggest companies today — Apple, Facebook, Microsoft, Amazon, and, of course, Google — is a tech titan that’s built their empire on what most of us know as “Big Data.” That is, they feed off of the information we give them. They give away their services in exchange for advertising dollars. They give you stuff and you give them data. And then they sell ads. Think about it. You give Facebook a list of your friends. Your travel plans. Your opinions and interests. You give Google your shopping plans. Your iPhone tracks your location, literally to the last fraction of a mile. What you get in return can be amazing. Ease of travel. Ease of communication. Ease of search. And even “free” search besides. Yet it will also be the fatal flaw that dooms Google and every other business built on those same data-thirsty foundations. Why? Don’t get me wrong. Each one of these giants is among the most important companies in financial history. And each has replaced the biggest corporations of 10 years earlier — Exxon, Walmart, China Petroleum, and others. But just as those firms have cycled out of the top positions on Wall Street and across our economy… So will these tech giants be forced into retreat, thanks to the very same phenomenon that once helped them explode in size… As I write on page 90 of Life After Google… “The most important effect of [the Google model] is… [that] you avoid the real-time demands of preventing hacks and thefts… [Google can] place the burden of security on the customer… This very lack of concern with security will be Google’s undoing…” In other words, our new “Big Data”-driven universe has a fundamental flaw. As it stands, literally billions of items of personal data is hacked every year. The Google model cannot last. It’s destined to crumble. And with it, we’ll lose a major cornerstone of today’s massive digital economy. As I said, one thing for sure is that 10 years from now, the big tech companies that dominate our world will NOT be the same companies you hear about and read about so much today. Who will take their place? You see, today’s internet wasn’t built for protecting your credit card information, guarding your online banking transactions, or shielding your family photos from prying eyes. It was built for openly sharing information, like a gigantic encyclopedia. This makes it deeply unsafe and insecure by design. How many hacks and how many billions of data breaches will it take before we admit that? Scan your memory and ask yourself… Have you ever bought a bag of topsoil or a lawnmower at Home Depot? Because if you have, you need to know that hackers broke into their computers in September 2014 and stole 56 million credit card numbers. Hopefully not yours. Meanwhile, have you or anyone you know ever taken an Uber? Because in 2016, two hackers stole names, emails and mobile numbers for as many as 57 million of their customers. Again, I hope you weren’t one of them. And do you have health insurance? Chances are you do. In which case, you should know that Anthem, America’s second-biggest insurer, suffered a major security breach in 2015. Foreign hackers broke into Anthem’s database and swiped names, Social Security numbers and even job histories for close to 79 million customers. And the list goes on… 77 million names hacked from Sony PlayStation databanks… over 110 million names hacked from Target… 145 million customer names hacked at eBay… 500 million names hacked from Marriott International… another 412 million hacked at the X-rated dating site Adult Friend Finder… and of course, the 143 million accounts that were famously hacked from Equifax. This Equifax breach alone represents exposed financial secrets for nearly half the United States! No wonder they got slapped with a $700 million settlement suit by the FCC. But that still does nothing to guarantee that your data is safe. If you haven’t been exposed already, how long before you are? And how long before Wall Street’s other biggest companies get hit with similar fines? How long before hackers go after an even bigger prize, say a trillion-dollar heist from America’s banking system? After all the SWIFT system for transferring money overseas has already been hacked. And how long before you wake up to find your assets frozen… or to the news that some hacker in Russia or Singapore has used your name to take out a new mortgage, open a bank account, or get a line of credit? Or some military hackers have brought down crucial parts of our power grid? And get this, as an American you’re especially vulnerable. Because 97% of all records stolen originate in the United States. II. Mechanism Behind The Solution But it doesn’t have to be that way. As I say on page 92 of my book… “Some thousands of companies you’ve never heard of are investing billions in that effort [to fix the lack of security on the internet]. Collectively they will give birth to a new network whose most powerful architectural imperative will be the security of transactions… So fundamental will security be to this new system that its very name will be derived from it. It will be the cryptocosm…” If that’s the first time you’re hearing that term — cryptocosm — I’m not surprised. The cryptocosm is what I call this new “system of the world.” As you can guess, it gets its roots in the cryptographic revolution that gave us Bitcoin. But it’s so much more. As I reveal on page 267… “Bitcoin aimed to burst the overstuffed $5.1 trillion daily piñata of modern currencies and unleash a crypto-Copia. But the units of account — the monetary measuring sticks — remained in the world of fiat and gold…” This is why you still see values for cryptocurrencies surging and collapsing, to this day. Until Wall Street and Main Street overcome the key flaw of all these currencies, that won’t change. But the real miracle, the real innovation, isn’t the financial one. It’s the underlying technology. This is the blueprint that’s going to give us the brand-new infrastructures. And it’s going to do so much more than disrupt our money or today’s internet. As you’ll see in Life After Google, this new system will give us new ways to escape the swamp of overregulation, cut out intermediaries, and radically lower costs for doing business. It’s going to help us free up capital, give power to legions of new entrepreneurs, and freely expand wealth creation. And all of this, with real privacy and true identities at its core. In short, this was the internet as it always should have been. http://web.archive.org/web/20200530203329/https://pro.gilderpress.info/p/GGR_internetreboot_PRICETEST_1019/EGGRW1DB/

Unique Mechanism Example: Fungus Relief Product I. Mechanism Behind The Problem How We Get Infected With Fungus In The First Place… As you probably already know… It’s pretty easy to get a fungal infection. Places like gyms, locker-rooms, hot-tubs, saunas, steam rooms, and showers… Are all hot-beds for these types of fungal infections… As are places that have warm and moist climates. To make matters worse… The elderly and Type 2 diabetics are especially at risk of fungal infections (I’ll explain why in a moment)… Plus it’s not just warm and moist environments where fungus can thrive… Many types of fungus – including things like athlete’s foot, jock itch, and toenail fungus… Can be contagious… And there are forms of fungal infections that can make their way to our body through the air we breathe and the surfaces we touch… Meaning that pretty much everyone at earth is at risk of a fungal infection. So What Happens Once You Come Into Contact With Fungus? Well, the short answer is that it starts to spread. You see… Fungus has long branches that are called hyphae… And you can think of them as being similar to the roots of a tree. Once infected, your fungal infection feeds off your skin, your nails, or your hair… Which in turn allows the hyphae (or roots) to grow… Spreading further and deeper… Covering more of the surface of your skin, hair, or nails… While also penetrating your skin and becoming “embedded.” What’s even creepier is the fact that these hyphae are self-replicating… Which means that they can continue to reproduce and create new fungal cells again and again… All of which makes your fungal infection increasingly difficult to kill. Make sense? Good because this is important to understand why it’s so hard to kill your fungal infection… The fungus continues to self-replicate which means it’s hard to kill all of it at once… And because the fungus burrows into your nails, skin, and hair… Many surface treatments aren’t effective since they don’t penetrate deep enough into the infected area. This explains why so many people suffer from reoccurring fungus by the way… Because even when their skin or nails clear up… There’s still fungus buried deep inside… Like a ticking time bomb just waiting to explode. And this also explains why folks with poor circulation are more likely to get fungal infections… Because your white blood cells can kill foreign invaders like fungus… But when circulation is bad, you don’t get as many white blood cells to the infected area... And your fungal infection keeps digging deeper and deeper. II. Mechanism Behind The Solution And I Started Wondering If Undecylenic Acid Could Be The Key To Treating Foot Fungus Today? So I began researching everything I could about undecylenic acid… And I was surprised to discover that many modern OTC products contain this ingredient today. Plus through my research, I also uncovered the reason why undecylenic acid is so effective in treating fungus… And it’s actually pretty simple. Remember what I told you earlier about fungal infections… How the fungus on your skin continues to “self-replicate” and branch out further and further… While also burrowing deep inside of you… Meaning that even when you destroy a fungal infection on the surface… It can still be “embedded” inside of you… Where it simply starts over again and continues to grow and spread? Well, research has now shown that undecylenic acid prevents fungal cells (hyphae) from creating new “branches”… Which means that once you apply undecylenic acid to an infected area… The fungus on your skin can no longer continue to replicate. As a result, once you’ve treated your fungal infection with undecylenic acid… It slowly starts to die off… Restoring your skin to it’s clear and unblemished natural state. In other words… https://www.ncbi.nlm.nih.gov/pubmed/26902505/ Adding undecylenic acid to your fungal infection is like cutting off all the oxygen to a fire. Once you do that… The fire stops spreading, loses strength, and eventually burns out. Well, it’s the same thing with your fungal infection… Once you add undecylenic acid… The fungal infection is “starved” of the fuel it needs to spread… And it stops burning and dies out. I Should Mention That This Isn’t Just A Theory By The Way… There’s actually a TON of research showing that undecylenic acid can treat even severe cases of foot fungus… And that it helps with ringworm, jock itch, and even nail fungus too. This includes a 2001 study…. Which found that undecylenic acid is 21% more effective than the next best treatment for foot fungus… And another study from 2008… Where 154 patients with mild, moderate, and severe nail fungal diseases used undecylenic acid regularly for an extended period of time… And it was found that undecylenic acid was: 100% effective in eliminating mild nail fungus 65% effective in eliminating moderate nail fungus And 35% effective in eliminating even the most severe cases of nail fungus. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1119529/ https://www.ncbi.nlm.nih.gov/pubmed/19825699 In Fact, Undecylenic Acid Is Even Approved By The FDA… Who wrote explicitly that people selling Undecylenic Acid can say that… It can be used “for the cure of” most athlete’s foot, jock itch, and ringworm… That it provides effective relief from the itching, scaling, cracking, burning, and chafing associated with jock itch… That it provides relief from the “itchy scaly skin between the toes” and “itching burning feet”… And that it’s even been “proven effective in the prevention of” most forms of athlete’s foot with daily use. https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/cfrsearch.cfm?cfrpart=333&showfr=1

Unique Mechanism Example: Olive Oil of the Month Club https://www.freshpressedoliveoil.com/c/APMG041_Q218/tj I. Mechanism Behind The Problem Olive oil, unlike wine, does not improve with time. Just the opposite! It’s at its peak of nutritional perfection and flavor immediately after it’s pressed! Olives, after all, are a fruit, and olive oil is a fruit juice. Just as with any other fruit juice, it’s most delicious when fresh-pressed, and that’s when you want to enjoy it. But virtually none of the fresh-pressed olive oil from Italy—or any other great olive-growing country—ever makes it to our shores. The reason is that shipping by air is prohibitively expensive. As a result, virtually all the olive oils sent to the U.S. travel here by molasses-slow cargo ship. Adding insult to injury, many oils are shipped months—maybe even a year!—after pressing. Moreover, olive oil is not shipped as perishable food. To save money, producers send it in container ships along with scores of manufactured goods—cars, machinery, whatever—and the oils are subjected to brutal conditions, and, worst of all, delays. There are flavor-sapping delays at every port of call on its long ocean voyage while sitting at anchor in the harbor waiting for customs inspections and FDA approval before admittance. Then there are further delays at the docks, in trucking transport, and in warehouses before eventual distribution to local stores. Then these oils may sit yet additional weeks, months, or even years on shelves under fluorescent lights, which also destroy flavor and precious, perishable nutrients. And now you know why the producers of ordinary olive oils seldom if ever print a “Harvest” date (sometimes also called the “Pressing” date) on their labels. Sure, they will print a “Best Used By” date,” but not the harvest date. I suspect they want to extend shelf life as long as possible. They realize that savvy olive oil lovers prize freshness above all else, and they don’t want to give you any hint as to how old and stale their oils may be after their torturously slow journey from overseas to your shopping cart. II. Mechanism Behind The Solution Long story short, that’s how I founded the Fresh-Pressed Olive Oil Club. I realized that if I were willing to break with the tradition of shipping olive oil by slow cargo ship and instead rush it to America by jet, direct from the new harvest of each olive-growing country, I could be the first to bring authentic fresh-pressed oil to foodies here in America all year round! Four times a year—roughly in November, February, May, and August—I travel the world, stalking the global olive groves to sample hundreds of fresh-pressed olive oils right at the peak of their harvest-fresh flavor. My trusted sources in these faraway olive groves—established over my years of globetrotting— include hundreds of the finest boutique producers and traditional family-owned estates whose oils are proud local treasures. These oils are normally produced in small, exclusive batches and reserved for high-end restaurants and a gourmet clientele in their own locales. Many are the top award winners in regional olive oil competitions. They are virtually never shipped to the U.S. When I arrive at these harvests, the most respected artisanal producers roll out the welcome mat for me. They know I represent Club members who are the most discriminating olive oil aficionados in America and who fully appreciate fresh and exquisitely flavorful oils. Indeed, our Club’s membership consists of many chefs, high-end restaurants and hotels, as well as a wide array of gourmets, foodies, and health-conscious individuals from every walk of life who insist on enjoying—and serving their lucky guests—the most flavorful and healthiest olive oils on earth. Our Club’s demanding reputation precedes me, and I usually find myself being treated like a visiting raja. The region’s top artisanal producers vie with one another to bring me dozens of their finest fresh-pressed oils to make me smile with pleasure. From there, I choose the three brightest, most flavorful oils. Then I race my newfound treasures at the peak of their harvest-flavor and nutritional goodness to the U.S. by jet plane, and then right to your front door by rush delivery. The result is that, as a Club member, you get to enjoy what only a tiny handful of Americans ever get to experience—true fresh-pressed olive oil and all its amazing taste and health benefits, rushed to you straight from the latest harvest.

Unique Mechanism I. In a Nutshell: The unique mechanism explains why our prospect is struggling or suffering to achieve a goal… And how they can overcome that problem. At its core, the unique mechanism is always a two-part logical connection. II. There are two parts to the unique mechanism: Unique Mechanism Behind the Problem our Prospect Faces. Unique Mechanism Behind the Solution to that Problem. It’s important to identify the unique mechanism behind both the problem AND the solution. By showing the unique mechanism behind the problem, you get the prospect to understand why they’ve failed in the past. By showing the unique mechanism behind the solution, you get the prospect to believe that our product will bring them success where other alternatives have failed. III. To Put It Another way… Typically by the time our prospect comes to us, they’ve tried numerous solutions to their problem already. In the past, these other solutions may have not worked at all, worked partially, or worked fully for a period of time (before they stopped working). Our job as a copywriter is to educate our prospect about the REAL reason why past solutions didn’t bring them permanent results. We do this by explaining that their knowledge about the problem is incomplete. They’ve been missing ONE CRUCIAL PIECE OF INFORMATION, and this “knowledge gap” is what’s been holding them back.

Research Goals Sell more houses using direct mail Improve overall marketing/positioning in emails, online marketing, magazine ads Get inside their head Insights Into Demographic: Who Is Your Customer? home sellers The median age for FSBO sellers is 60 years. 65% of FSBO sales were by married couples that have a median household income of $94,000. https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers#sellingexperience By comparison, The typical buyer was 47 years old this year, and the median household income for 2018 rose again this year to $93,200. What Attitudes Do They Have? (Religious, Political, Social, Economic)? What Are Their Hopes and Dreams? What Are Their Victories and Failures? Great source: https://www.reallynicehomes.com/home-not-selling-forum VICTORY Sold for what my agent predicted Proper feedback from every buyer accurate listing details tons of showings spent money on the essential upgrades and not a cent more realtor paid for himself Excellent CMA Excellent marketing Found the right buyer “It's not about finding a buyer; it's about a buyer finding your house (and finding it attractive and priced to sell).” Provided great feedback from viewings… One of your realtor's jobs is to get feedback. This is where you find out what is going on. You have to find out the positives and the negatives of the viewings. If you post a link here I am sure people will review it. good negotiation http://www.city-data.com/forum/real-estate/1649340-argh-just-sell-my-house-already.html#ixzz6H2aoYDwQ “This is very true. The house we bought was partially because of the seller's agent calling our agent and asking what it would take to sell the house to us. The house was towards the top of our list, not the very top, but once we were able to get some concessions agreed upon we placed a bid and eventually bought the house.” FAILURE unmet expectations “We are struggling to sell our house. It has been on the market for almost 3 weeks and the EA assured us we'd have 15 views and 10 offers within the first 4 weeks. I appreciate that it is a sales patter but what we've had is very disappointing.” no feedback from buyers “Push them for feedback and talk to other agents, perhaps to line up a different agent to sell when your contract with the current agent ends.” incorrect listing details “One more thing - listing says double drive, but there's no picture of it and no clue where it is in relation to the front/back garden.” No showings “So, I've listed my house back in Iowa several weeks ago. Beautiful house, nice location, all that. Listed it for $163k....no showings. Listed for $158k...no showings. Listed it for $150k...no showings. WTF man.” spent money on upgrades for nothing “As for the upgrades, yes, it was everything from all new plumbing, a new bathroom, all new paint on every surface, tile over the cat-pee carpet, refinished hardwoods, new appliances and sink, new bathtubs with tile surrounds, new toilets, basement support beams, building a huge fence, replaced leaking double pane windows, new A/C unit, new fancy thermostat, added ceiling fans, on and on and on....” Realtor value? I am having a hard time explaining to myself what the point of an RE agent is. They have little legal responsibility, will not put anything on paper that will come back to hurt them later, will offer no opinions on anything (for fear of lawsuits), do not have a legal bearing on any of the documents. Other than opening the door and providing the forms - what is their purpose and why are they paid so much? Read more: https://www.city-data.com/forum/real-estate/2496212-just-our-luck-re-agents-they.html#ixzz6H3RYroxz Bad marketing Even though there were 100+ photos to choose from, from all portions of the home/property, the agent chose multiple photos of one room and but no photos of another. Read more: https://www.city-data.com/forum/real-estate/2496212-just-our-luck-re-agents-they.html#ixzz6H3RpbvhQ The description underneath (on realtor.com) was full of misspellings and sounded like a 7-year-old wrote it. Our realtor was not even here for the showings (thank God?) and did not even have to put a "for sale" sign up in front of the driveway. Basically, his 3% of the commission was earned by sitting behind a desk and forwarding forms back and forth. Bad comparative analysis (no knowledge of the market) none of them came up with a price that was even close to what the place sold for (the last one we hired was closest to the selling price but came in $20K less than what it sold - it is us that insisted on the asking price despite everyone's "professional opinion" - Read more: https://www.city-data.com/forum/real-estate/2496212-just-our-luck-re-agents-they.html#ixzz6H3S3TCF4 Mistakes on paperwork https://www.city-data.com/forum/real-estate/2496212-just-our-luck-re-agents-they.html Our own agent never even opened the addendums, just forwarded them to us. You would think for $10K commission each, they would at least make sure stuff is all there in the legal paperwork (such as an addendum) and spelled correctly BEFORE sending the paperwork to their respective clients. This way, my wife and I basically went back 7 times to our agent to go back to buyer agent to fix things - each time the buyer agent "fixed them", she sent a new PDF to our agent, he did not even open it, just sent it to us, even though there was stuff in there he would have obviously seen. How far down do we drop the price? “We are selling a home we built-in 92. Did all the issues found on the home inspection before we put it on the market, painted the interior antique white, new hardwoods throughout and a 30-year architectural roof. it's a 4 bedroom, 2 full bath cape, family room 25x27, a deck of 12x24 2032sqft on .29 acre-we are in the Hudson Valley. We listed it 27 days ago for $325K. We had 4 showings the first weekend. Then not a peep. So we dropped it down to $319900 on Monday. Nothing. We've not sold a home in 29 years, so this is like starting all over again. I know it's a slow time of year to sell. I get that. But how far down realistically do we go as not to show we are desperate to leave here.” Read more: https://www.city-data.com/forum/real-estate/2675659-dropping-price.html#ixzz6H3TfccOG “How much do you think we should go lower again? How often should we if we don't get people in to look at the house? Since we owned the property outright when we built and what it cost us to build the house ourselves, we are going to make a profit any way we look at it. But I'd still like to be able to put a small nest egg away after we purchase our next home-we are contingent after selling this one.” Listed too high – no information “Are you priced at what the comparable sales tell you? You could drop to $250k right now and sell it quickly if that's what you need to do. But, if your comps are showing $225k, you still won't sell at $250k. We don't know if you are priced right at $319,900 as you gave no further information.” Read more: https://www.city-data.com/forum/real-estate/2675659-dropping-price.html#ixzz6H3UGal6G Exit clause slipped in contract “I am so nervous..our prospective buyers are coming by today sometime...the parents are buying the house for their daughter and son in law, and in the contract, it's contingent on the daughter liking the house..guess they must be from out of town. I don't think the price is an issue, we countered them at 9,000 more than they offered, but all is riding on the daughter liking it.” Read more: https://www.city-data.com/forum/real-estate/383156-nervous.html#ixzz6H3UXtaFf Not being proactive “My house has been on the market 5 1/2 months. We dropped our price after about a month, showings increased after that (surprise! ;-) ) We've had no offers though. However we've had at least 4 buyers see the house for at least the second time, and their agent tells ours that they "loved" the house, ours is the "top of their list", "best house they saw", etc. My listing agent passes that info onto me and that's it. Is there anything that she could do at that point to encourage an offer, or find out more details of why they aren't making one? Of course, the buyer's agent isn't going to give any info that would hurt their client, but should my agent be trying to get more info? She seems to be rather passive and just sit and wait and see if they ever make an offer. Maybe...is that all she can do? “ Read more: http://www.city-data.com/forum/real-estate/539650-listing-agents-how-aggressive-you-after.html#ixzz6H3ZfLJkx Selling in a slow market I know it's a slow time of year to sell. I get that. But how far down realistically do we go as not to show we are desperate to leave here. We don't have a mortgage as the house is paid off. But both of us are so underemployed and we work to pay bills and nothing else-not even a night out at McDonald's is affordable right now. What Outside Forces Do THEY Believe Have Prevented Their Best Life? What Are Their Prejudices? Sum Up Their Core Beliefs About Life, Love, and Family In 1-3 Sentences. Other Existing Solutions: What is the Market Already Using? (List Out) FSBO low-comission brokerage (1% percent) buyself.com Flat fee mls FSBO.com other agents What Has Their Experience Been Like? Confusion FSBO – need a checklist to keep track of all the tasks – to become prepared and informed Lots to do if you are selling on your own Like saving 6% commission – if you can manage extra work Got close to CMA price – but need a reference guide Must take time to understand the home selling process start to finish Still have to use agent to list on MLS What Does the Market Like About Existing Solutions? save money on commissions?? We are in control We can take our own photos… update our own listing… pay closer attention to detail… What Does the Market Dislike About Existing Solutions? A lot of people trying to go the FSBO route do so in an effort to save money on the realtor fees that they would incur once the home sells. Unfortunately; a lot of the times this effort can be misguided, as the majority of FSBOs fail. This is partly because the realtor is actually going to be positioned and trained to help you get the best possible price for your home. https://www.upnest.com/1/post/avoiding-the-fsbo-nightmare/ https://www.upnest.com/1/post/why-the-majority-of-fsbos-fail/ Knowing when to list your home is another crucial pitfall of trying to sell a home by yourself. Put simply; you can avoid the FSBO nightmare by leveraging a realtor's expertise and data access to make sure you know when the right time to sell your home is. Taking their advice could mean the difference between selling and having your house stagnate on the market. We are selling our home by owner. We paid $450 to FSBO.com to list our property on the MLS. They assigned our house to an agent that is completely incompetent. The listing eventually got on the MLS (after weeks of calling and emailing), but he took the info from the previous MLS listing for our house and it doesn't show the addition of another bedroom, flooring changes, and added square feet THAT WE PROVIDED HIM IN THE DOCUMENTS HE ASKED US TO FILL OUT. The sign they gave us for our yard has a non-functioning phone number on it!!! The number on the MLS listing goes to this agent's voice mail. But he won't even return OUR calls. We cannot get him to respond to us. I tried calling FSBO.com directly to complain about the agent, but they won't return our calls either. http://www.city-data.com/forum/real-estate/2403936-fsbo-mls-nightmare-agent-help.html Read more: http://www.city-data.com/forum/real-estate/2403936-fsbo-mls-nightmare-agent-help.html#ixzz6H3fBNiuT FSBO: Information available only for select home sellers in specific areas… for example, few people who live in single family homes in small rural areas. Not flexible FSBO: Must be available to show property… some advice is to “ be ok with agents Harassing you 15-20 times and on holidays... it’s nauseating” FSBO: Need to do ALL the following-up Need to get on the phone fsbo “Using his systems for contacting, following up and showing value to For Sale By Owner clients will get you clients that you can convert to not just short-term profits, but to clients for life!” Are there Horror Stories About Existing Solutions? Does the Market Believe Existing Solution Works? They think they can save on commissions… and do it all themselves… but really they don’t understand the process of selling a home… and all the little things that go into getting the right price and a quick sale If Not, Why? Curiosity: Has Someone Tried to Solve the Market’s Pain Points Before In A Very Unique Way? What Was The Result? Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work? Monopoly on real estate real estate agents are a cartel… MLS controlling all the properties on the market… Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are Unique? What Happened? Were they successful but forgotten? Or were they a failure? Why? Examples: Tesla in the energy space. Big energy didn’t want his solutions, he was discredited and shamed. His inventions and discoveries were thrown into the ash heap of history until now. U.S. Army tried to cure foot fungus during WWII, surgeon general was on a desperate race because troops were missing service time. Finally succeeded by using Undecylenic Acid. But today we forget how effective it is. Corruption: Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be So Bad? Is There A Belief That It’s Been Recently Exacerbated By Outside Forces? If So, What Are Those Forces And What’s The Reason Behind Their Presence? Examples: Diabetes and obesity used to be uncommon, but now they are common. People blame big corporations, processed foods, lazy Americans, sugar, etc. So many of these interests are commercial and greed that have forced or tricked people into an unhealthy lifestyle. This isolated group of people doesn’t struggle from whatever condition/pain point that most of us do. In America we DO suffer from this pain point. The reason why is that we are exposed to these outside forces while this isolated group isn’t. This renegade person doesn’t suffer from the same pain point as the rest of us. The reason why is that he’s managed to stay free from outside corruption, while the rest of us haven’t. Examples: http://www.breitbart.com/ http://www.breitbart.com/london/2018/04/17/macron-europe-migration-destiny-africa/ https://conservativetribune.com/ Authority Figures / Influencers: When looking at an authority figure or influencer’s website, article, Instagram post, blog, etc… Did they explain any science behind how the problem works, or how the product acts as a solution? Where to look: Amazon Reviews (1 and 5-star reviews) Forums (most replies) News Stories (plus comment section) Google “How to” “How does” “What is” “Best ways to” “Natural ways to” “Why do” “____ Benefits” Yahoo Answers Facebook (most likes and comments) Competitors’ Sales Letters

I. What We’re Looking For… Insights Into Demographic : Who Is Your Customer? Females between 30 and 55 years of age. 20lbs to lose or more. I am a compulsive, emotional eater. I have tried so many different diets and gimmicks, too many to list. I have lost and regained the same 100+ pounds over the past 40yrs What Attitudes Do They Have? (Religious, Political, Social, Economic)? Willing to spend on solutions but tired of burned. Family is important. What Are Their Hopes and Dreams? Losing weight. I want my husband to look at me with pride and say this is my wife and look how great she looks. Ok, that won’t happen but he will be very proud of me. He has always supported me in all of my goals. That is when I actually set them. I don’t want to keep letting him down with failure. He does not care what I look like I don’t believe. It is really hard to keep failing. I want to prove to him that I can do this that I am strong enough. I want to be healthy and a smaller, fitter size that what I am right now. I will keep going until it stops coming off (weight) and be happy with that number. Who knows I may be able to achieve an 8? I don’t know if I was ever an 8. So this weekend I picked out the bathing suit for this year. And I really think I will be able to wear it. Of course, it is black. But I wanted to have something to really work towards and I thought with spring upon us I should really make some goals. And that is mine the black Nike bathing suit! We do a lot of boating and camping in the summer and this year will be different! I really want to get in better shape for when my sister visits this summer. She wants to go for a hike in our beautiful Acadia Park. My sister is very fit and I want to show her that I can do this. It may not be so easy for her she is from Florida and runs on flat ground. In Maine, there is really nothing flat about the area I live in. What Are Their Victories and Failures? Victory: I've been the weight I always wanted to be for 15 years and in hindsight I did everything wrong prior to the last 15 years. I started worrying about my weight when I was your age (13) and took any diet advice on board and this made everything complicated and I gained more weight. I always say now "It took me 10 years to lose 10 pounds" because I thought weight loss had to be hard and complicated. It doesn't!!! Well, I didn't want to start that's for sure lol but my grandfather started parking at the back of the parking lots where ever we would go which forced me to walk a lot and I hated it lol... I would say the first 100 pounds were forced off and when I went to the hospital about 9 months ago in diabetic shock it woke me up...they told me I should have died my sugars were almost 700 and they diagnosed me with Diabetes..... I weighed 620 then in august...since then I have dieted and exercised and lost 120 pounds and am at 500-499 mark right now I go to the gym every day and keep my calories under 1000 a day (well at least I try) sometimes I do screw up but that's why I am here I get married May 2 it's just a short month away and I would love to be 475...I know you probably heard this before but I am not your average fat man lol, I am very athletic and burn anywhere from 400 to 900 calories every work out just depending on how hard I push myself... I am also on my journey to be about 36kg less and it is hard sometimes. I am on a program and get support with bi-weekly weigh-ins but it is still a battle for me especially on weekends. I have lost just over 8kgs so far and take each day as it comes, some are fantastic, some are really a struggle. But the great part is Sat night was the first time people have noticed my weight loss. The girls were saying that they loved my new jeans and I was so proud to say they now are a size 12! It feels so good to be down to 12 again. This week's post is so full of excitement! I finally see a change in my scale!!!! I lost two lbs. this week!!! I cannot tell you how happy that makes me. I have been really good about getting my exercise in. I walk/jogged 5 days this week. The weather has gotten really nice here and there is no one reason why I should not be outside. Failures: I always wasn’t the fittest kid at school, so I often was holding in my belly so I would look slimmer. It wasn't a very great idea after all, because now my stomach wouldn't look like that anymore and my underbelly would stick out of the rest of my storage and I think it looked ugly and I want to get rid of it. Also my hips, but and legs could lose some fat. Today is the day! I have been wanting a change for a few years now. I have been successful in the past with an exercise program. I felt great and was starting to see the results in my size. The first attempt I was a 14 and made it down to a 12. But something always happens and I give up. I do not really understand because I was getting great joy from my success. One of the biggest problems for me is I really have to work hard at my weight. We have in the past spent a lot of time with friends that do not have to worry about their eating habits. The nights would be fun of fried food and drinks. I would have to be the different one and bring my own food or give in and eat what everyone else could eat. It always made me very angry and depressed that once again Tina was the different one. This is something I have had to deal with my whole life. I have struggled my whole life to feel normal. I have always struggled with school and weight problems. I always wanted to be like my sister who all things seem to come easily to her. I admire everything she stands for and is able to accomplish. She too struggled with her weight as a young girl. She is a lot different from me and is very determined and dedicated to a healthy mind and body. I want to be able to have burgers and beer without hating myself for it. I have a problem with that I will eat something in moderation but still be very mad at myself for doing it. Today was kinda hard I felt hungry all day. I kinda feel like I ate too much but it was not that bad of choices. I still find myself that I worry a lot after the fact. I just need to get back in control for tomorrow. Last week was a very hard week. I had two days of eating things that were prepared not by me. One was an office pot luck and the other was my father's birthday dinner. And I did have cake (ice cream cake) it was a very small piece. And I did not get a chance to walk much. I will not use any of this as an excuse. I did not lose because I did not stick to the plan. But I am also not going to beat myself up over it. I will just try really hard this week. This week I feel like I have been good. But I stepped onto the scale yesterday (which is 3 days earlier) and no change. I guess I really should stay off the scale until Monday when I usually get on it. I am torn about how I feel about no change. I know that I will hit a point where it will come off slower. But I was just hoping that would be with the last 5 pounds, not the last 15. We decided to share a couple of apps. So we got a spicy mussel dish it was made with heavy cream. And they gave us toasted dipping bread for all of the sauce. With every bite, I knew I was messing up big time. Sunday we got up and shard the Penni. (we can eat anything in the morning) I just could not keep the bad choices to one day no I had to continue on into the next. I cannot tell you how angry at myself I am. Where is my will power? I now have to live with the scale and my decisions. I really need to get it together. For the last two weeks, the scale had not moved and now it did. But in the wrong direction. What Outside Forces Do THEY Believe Have Prevented Their Best Life? Mom not supportive I probably was about your size if not bigger at the age of 13 but that was 10 years ago and I cannot remember. My mom is not supportive of my weight loss. Ironically, she is way overweight herself. I will let her know my progress and she barely recognizes and goes on with something about herself. She is very self-absorbed. At 16 I lost a lot of weight and my mum said It was only because I had a growth spurt. When we would go shopping together, she always told me that the clothes I was looking at wouldn't fit me. Don't get discouraged, I let my mum get to me and now I'm 22 and trying to lose a lot of weight. You're young, enjoy yourself, and if you really want to lose weight than don't go on a diet join a Facebook group like ditch the diet who try to help you understand the foods you eat and well as the name says "ditch diets" and just eat healthy instead. One of the biggest problems for me is I really have to work hard at my weight. What Are Their Prejudices? Dairy is bad. I ain’t looking for a workout plan which is hard, difficult and provides a fast loss of weight and improvement in strength. I’m looking for something which is easy to hold on and provides a slow but effective way of losing fat and gaining muscle. Some people are born with good genetics. Their parents are the reason they had problems, or why they still do. Sum Up Their Core Beliefs About Life, Love, and Family In 1-3 Sentences. I want to lose weight but it’s always a struggle. I’ve had success in the past, but it never lasts. Family is incredibly important to me, but sometimes I feel like my own family doesn’t support me. I know ultimately that in order to lose weight it comes down to me and my willpower, but sticking to any diet or program is just so hard. Other Existing Solutions: What is the Market Already Using? (List Out) Drinking water Calorie Burning Foods (Celery) Portion Control Exercise (Walking/Hiking/Running) Watching Calories Supplements Courses/Programs Lean Protein + Watching Carbs Weight Watchers Cut out refined sugars, eat clean, whole foods, nothing processed. Detoxing Cleansing Keto What Has Their Experience Been Like? Drinking water Hard to remember to drink much when you’re out. I was so sidetracked before and forgot to hydrate myself. Water is good for health. There is no connection between water and weight loss. In fact, too much water consumption could lead to water intoxication. You can try lemon tea, lemonade, green tea. The bottom line is to replace the mentioned beverages for dairy beverages. Drink a glass of water a half hour before you eat and you will usually get full on less food. Add lemon to your water when drinking during your meal. Fresh lemon water will test acidic before you drink it but will become alkaline during digestion. It's best to drink purified water. I've been the weight I always wanted to be for 15 years and in hindsight I did everything wrong prior to the last 15 years. I started worrying about my weight when I was your age (13) and took any diet advice on board and this made everything complicated and I gained more weight. I always say now "It took me 10 years to lose 10 pounds" because I thought weight loss had to be hard and complicated. It doesn't!!! Detoxes and Cleanses: How about detoxing/cleansing first? I started a 10-day transformation to detox/cleanse my body and have lost 7 pounds on the cleanse. After 4 months I have lost 18 pounds and continue to lose weight. I am having great success as well as many people that I know. I no longer crave sweets, my body craves healthy foods and I feel much healthier than ever before. It's about changing your lifestyle to make healthier choices. Weight Watchers: I tried Weight Watchers and it was not for me I could not sustain it. I also tried eating healthy and exercise but only lost around 4KG and stayed there. I recommend ATKINS its great I never feel hungry as the meals are very satisfying, I have more energy than I have had since I can remember and I have lost weight at a pretty steady pace which definitely keeps you motivated. I've tried Duncan, Weight Watchers ...the results were good for the short term but catastrophic for the long term. Keto I started a high protein/ low carb diet about 2 weeks ago and have not lost even one pound. I am doing this diet through a medically supervised program in my area and they prescribe me phentermine also. I have done this type of diet before and lost 15 pounds in one month so I have no idea why I am not losing weight yet. I have only cheated once (drinking) and I am following the program to a T. Anybody have any ideas why I wouldn't be losing any weight? What Does the Market Like About Existing Solutions? Drinking water Ever since I started drinking more water I am more energized, my skin is completely clear and I have lost the 'puffiness' in my face from water retention. I love water! I think I drink too much water, I've been known to drink 1-2 gallons a day. Currently, I just drink water when I'm thirsty, Or when I feel like having some water Weight Watchers: I like weight watchers because it has a pretty good support system if you participate in the meetings. It's basically counting calories/fiber with points but it's good if you need that support and accountability from other people. My aunt and uncle both lost a lot of weight doing it so if you stick with it, it really works. Weight Loss Pills This product is great! I've been using it for 2 weeks and have lost a total of 6 pounds. I workout/run 5 times a week and I'm definitely sweating up a storm while working out. It doesn't upset my stomach and doesn't give me the jitters like other weight loss pills. I take it first thing in the morning in an empty stomach, wait an hour to eat and go on with my day. I most definitely recommend. In my first week, I lost 4.5#'s. This week I'm down 3#. A Great healthy start!! What I notice more is, I'm losing inches more rapid than loss, which is great. It does make me pee quite often, which I believe is breaking down waste and ridding me of it. What Does the Market Dislike About Existing Solutions? Drinking water I was so sidetracked before and forgot to hydrate myself. Eating Clean I agree it doesn't matter because celery tastes like a$$... The only way to make celery taste good is to put a load of peanut butter on there, or some type of soft cheese. Weight Loss Pills My stomach started to rumble and in the back of my mind I remember reading a post on the product that stated: “Never trust a fart.” I disobeyed. Next is where all chaos broke loose. I sat in that chair thinking to myself that something doesn’t feel quite right, but I continued on with my journey of Facebook. It wasn’t until I stood did I see the horror, a discolored stain on my wife’s beautiful gray chair. I thought back to the past hour that I sat in that chair and realize I spilled no water or food. So, I did what any logical human being would do. I smelled it. After a few gags, thoughts of what it must feel like to be a baby, confusion, and self-pity, I ran to the bathroom. Are Their Horror Stories About Existing Solutions? Taking weight loss pill and then shitting yourself. My husband and I have been together for some 13 years now. His first marriage, my second. When we met I weighed about 100 pounds. He told me that he's always been attracted to slender, petite women. For most of my life, I was a skinny girl. Even after having my 2 kids from my first husband I still remained slim and petite. Our sex life was great in the beginning. Well, since then I've begun putting on weight and I liked the way I looked with some meat on my bones. I like to eat and I'll eat a bowl of cereal every night before I go to bed. People have commented on how much better I look, except my husband. No, we don't have any kids together. I guess I've gone from 100 lbs to almost 150 lbs and my husband doesn't seem to want to touch me. He's always said that he doesn't like a woman with big booty (we're both black) and most of the black guys I know love a woman with a big rear end. Not my husband. We've only had sex maybe twice in the past 3 or 4 months and he refuses to touch me. One thing I can say about him is that he's brutally honest. He'll tell me that he's not attracted to bigger women and that I've gained weight. I wear body shapers and "girdles" to hold everything in but he says that's nice when you're dressed but when you take that off and the real me comes out it's not attractive to see that I've put on about 50% of my initial body weight since we first met. Read more: https://www.city-data.com/forum/diet-weight-loss/2465431-should-my-husband-love-me-way.html#ixzz6GVg5WVJx For me, it was a gradual process. I weighed about 200 lbs when I was 18. I was one of those big, strong fat women. I lifted weights and rollerbladed a lot. I had a job that involved a lot of lifting. I got married and started cooking things that weren't fat-free (my mom had me on a fat-free diet from age 10 to 18, it didn't help). I gained weight and so did my husband. Then I had a kid and gained some more weight. When I was about 300 and my husband was 280, we decided to go on a diet together. He lost 100 lbs and he's kept it off over the years, give or take 20 lbs depending on his activity level. I got down to 245 and then got pregnant again. I gained some of the weight back. Then a couple years later I quit smoking and got up to about 320. I broke my leg and had a lot of trouble walking for a couple of years and gained more weight. Somehow I ended up over 400lbs. From time to time, I would try to diet but nothing worked. I didn't eat any more than my husband who weighed 185, so it was hard to understand how I weighed so much more than him. Then I started having health problems that forced me to see a doctor. I was diagnosed with diabetes and started taking meds for it. I started eating lower carb, and the weight started coming off pretty fast. From Feb 2014 to Dec 2014, I went from 408 to 227. I'm having to take a medication that makes me gain weight and I'm back to 250 right now. I'm supposed to take it for ten days a month and I gain 15lbs during those ten days, then during the rest of the month I manage to lose 10lbs...so basically I'm gaining 5lbs a month from this medication, even with eating right and working out. It's pretty frustrating. The only other option for the condition I have is surgery, and I'm trying not to have to do that. Read more: https://www.city-data.com/forum/diet-weight-loss/2371256-those-you-who-became-extremely-obese-2.html#ixzz6GVgbav85 Does the Market Believe Existing Solution Works? Drinking Water “Water makes a HUGE difference! I've been dehydrated for most of life....sluggish, always tired, my face had little teeny bumps under the skin. I forced myself to drink water (I was a never a huge fan) and I also added a squeeze of lemon/lime or added my favorite fruit to a big pitcher of water and kept in my fridge for the week!” I can say I want to be a size 10 because that is what I was seven years ago. But I do not know if with my age that is possible. I surely hope that it is but I do not want to set a goal and I will only fail at. I am sick of failing. If Not, Why? Curiosity: Has Someone Tried to Solve the Market’s Pain Points Before In A Very Unique Way? What Was The Result? Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work? Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are Unique? What Happened? Were they successful but forgotten? Or were they a failure? Why? https://www.thedailymeal.com/healthy-eating/most-popular-diets-every-decade-1900-slideshow/slide-2 Examples: Tesla in the energy space. Big energy didn’t want his solutions, he was discredited and shamed. His inventions and discoveries were thrown into the ash heap of history until now. U.S. Army tried to cure foot fungus during WWII, surgeon general was on a desperate race because troops were missing service time. Finally succeeded by using Undecylenic Acid. But today we forget how effective it is. Corruption: Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be So Bad? Is There A Belief That It’s Been Recently Exacerbated By Outside Forces? https://www.cnn.com/2015/05/01/health/pacific-islands-obesity/index.html If So, What Are Those Forces And What’s The Reason Behind Their Presence? Examples: Obesity and diabetes being the result of Dr. Ancil Keyes. This isolated group of people doesn’t struggle from whatever condition/pain point that most of us do. In America we DO suffer from this pain point. The reason why is that we are exposed to these outside forces while this isolated group isn’t.

I. What We’re Looking For… Insights Into Demographic : Who Is Your Customer? What Attitudes Do They Have? (Religious, Political, Social, Economic)? What Are Their Hopes and Dreams? What Are Their Victories and Failures? What Outside Forces Do THEY Believe Have Prevented Their Best Life? What Are Their Prejudices? Sum Up Their Core Beliefs About Life, Love, and Family In 1-3 Sentences. Other Existing Solutions: What is the Market Already Using? (List Out) What Has Their Experience Been Like? What Does the Market Like About Existing Solutions? What Does the Market Dislike About Existing Solutions? Are Their Horror Stories About Existing Solutions? Does the Market Believe Existing Solution Works? If Not, Why? Curiosity: Has Someone Tried to Solve the Market’s Pain Points Before In A Very Unique Way? What Was The Result? Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work? Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are Unique? What Happened? Were they successful but forgotten? Or were they a failure? Why? Examples: Tesla in the energy space. Big energy didn’t want his solutions, he was discredited and shamed. His inventions and discoveries were thrown into the ash heap of history until now. U.S. Army tried to cure foot fungus during WWII, surgeon general was on a desperate race because troops were missing service time. Finally succeeded by using Undecylenic Acid. But today we forget how effective it is. Corruption: Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be So Bad? Is There A Belief That It’s Been Recently Exacerbated By Outside Forces? If So, What Are Those Forces And What’s The Reason Behind Their Presence? Examples: Obesity and diabetes being the result of Dr. Ancil Keyes. This isolated group of people doesn’t struggle from whatever condition/pain point that most of us do. In America we DO suffer from this pain point. The reason why is that we are exposed to these outside forces while this isolated group isn’t.

What We’ll Be Covering 1. Research Process Insights into Demographics, Other Existing Solutions, Curiosity, Corruption, Where to Find Answers, For Nutra Ingredients, Important Notes 2. Mechanism Process Mechanism Behind Problem, Mechanism Behind Solution, A Logical Question, Mechanism Examples, How the Mechanism Pre- Sells the Product For You 3. The Brief Process Connecting Research + Mechanism Together, Pain Points, Promises, Paradoxical Questions, Metaphors, Product and Story, Examples. 4. Copy Process Sales Letter Outline, Lead Types, Story Types, Product Types, Fascinations, AOV Money Close, Dissecting Examples. Basic Premises Writing a winning sales copy is not hard. It also doesn’t take a long time. Instead, it’s all about the process. Most of us overcomplicate things dramatically. We also think we need to be original “creative geniuses” when it’s just not the case. Perfection is the enemy. Writing a winning direct response piece can be boiled down to four simple steps: Research, Mechanism, Brief, and Copy. Research I. What We’re Looking For… Insights Into Demographic : Who Is Your Customer? What Attitudes Do They Have? (Religious, Political, Social, Economic)? What Are Their Hopes and Dreams? What Are Their Victories and Failures? What Outside Forces Do THEY Believe Have Prevented Their Best Life? What Are Their Prejudices? Sum Up Their Core Beliefs About Life, Love, and Family In 1-3 Sentences. Other Existing Solutions: What is the Market Already Using? (List Out) What Has Their Experience Been Like? What Does the Market Like About Existing Solutions? What Does the Market Dislike About Existing Solutions? Are Their Horror Stories About Existing Solutions? Does the Market Believe Existing Solution Works? If Not, Why? Curiosity: Has Someone Tried to Solve the Market’s Pain Points Before In A Very Unique Way? What Was The Result? Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work? Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are Unique? What Happened? Were they successful but forgotten? Or were they a failure? Why? Examples: Tesla in the energy space. Big energy didn’t want his solutions, he was discredited and shamed. His inventions and discoveries were thrown into the ash heap of history until now. U.S. Army tried to cure foot fungus during WWII, surgeon general was on a desperate race because troops were missing service time. Finally succeeded by using Undecylenic Acid. But today we forget how effective it is. Corruption: Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be So Bad? Is There A Belief That It’s Been Recently Exacerbated By Outside Forces? If So, What Are Those Forces And What’s The Reason Behind Their Presence? Examples: Obesity and diabetes being the result of Dr. Ancil Keyes. This isolated group of people doesn’t struggle from whatever condition/pain point that most of us do. In America we DO suffer from this pain point. The reason why is that we are exposed to these outside forces while this isolated group isn’t. Where to Find the Answers to Your Research Questions? Forums/Reddit: Look for replies vs. views. Why? On a post, if lots of people view it that’s great, and there may be interest. But when there are a ton of REPLIES, it means people are really passionate, interested, and engaged. Facebook Groups and Pages: Similar to forums. Pay attention to the posts with the most engagement. Not interested in a ton of “likes.” Only semi-interested in a ton of “shares.” Really interested in a ton of comments and arguments. Amazon.Com No surprise here of course. But perfect for looking at similar products on the market, and reading reviews of them too. This works for both indirectly compete products, and direct competitors. Look at 5 Star Reviews and 1 Star Reviews. Look at the FAQs as this will help know what your market is wondering about. Look at similar products customers have bought. Look at product features/benefits/claims. Unique Mechanism I. In a Nutshell: The unique mechanism explains why our prospect is struggling or suffering to achieve a goal… And how they can overcome that problem. At its core, the unique mechanism is always a two-part logical connection. II. There are two parts to the unique mechanism: Unique Mechanism Behind the Problem our Prospect Faces. Unique Mechanism Behind the Solution to that Problem. It’s important to identify the unique mechanism behind both the problem AND the solution. By showing the unique mechanism behind the problem, you get the prospect to understand why they’ve failed in the past. By showing the unique mechanism behind the solution, you get the prospect to believe that our product will bring them success where other alternatives have failed. III. To Put It Another way… Typically by the time our prospect comes to us, they’ve tried numerous solutions to their problem already. In the past, these other solutions may have not worked at all, worked partially, or worked fully for a period of time (before they stopped working). Our job as a copywriter is to educate our prospect about the REAL reason why past solutions didn’t bring them permanent results. We do this by explaining that their knowledge about the problem is incomplete. They’ve been missing ONE CRUCIAL PIECE OF INFORMATION, and this “knowledge gap” is what’s been holding them back. Unique Mechanism Example: Olive Oil of the Month Club https://www.freshpressedoliveoil.com/c/APMG041_Q218/tj Unique Mechanism Behind The Problem: Olive oil, unlike wine, does not improve with time. Just the opposite! It’s at its peak of nutritional perfection and flavor immediately after it’s pressed! Olives, after all, are a fruit, and olive oil is a fruit juice. Just as with any other fruit juice, it’s most delicious when fresh-pressed, and that’s when you want to enjoy it. But virtually none of the fresh-pressed olive oil from Italy—or any other great olive-growing country—ever makes it to our shores. The reason is that shipping by air is prohibitively expensive. As a result, virtually all the olive oils sent to the U.S. travel here by molasses-slow cargo ship. Adding insult to injury, many oils are shipped months—maybe even a year!—after pressing. Moreover, olive oil is not shipped as perishable food. To save money, producers send it in container ships along with scores of manufactured goods—cars, machinery, whatever—and the oils are subjected to brutal conditions, and, worst of all, delays. There are flavor-sapping delays at every port of call on its long ocean voyage, while sitting at anchor in the harbor waiting for customs inspections and FDA approval before admittance. Then there are further delays at the docks, in trucking transport, and in warehouses before eventual distribution to local stores. Then these oils may sit yet additional weeks, months, or even years on shelves under fluorescent lights, which also destroy flavor and precious, perishable nutrients. And now you know why the producers of ordinary olive oils seldom if ever print a “Harvest” date (sometimes also called the “Pressing” date) on their labels. Sure, they will print a “Best Used By” date,” but not the harvest date. I suspect they want to extend shelf life as long as possible. They realize that savvy olive oil lovers prize freshness above all else, and they don’t want to give you any hint as to how old and stale their oils may be after their torturously slow journey from overseas to your shopping cart. Unique Mechanism Behind the Solution Long story short, that’s how I founded the Fresh-Pressed Olive Oil Club. I realized that if I were willing to break with the tradition of shipping olive oil by slow cargo ship and instead rush it to America by jet, direct from the new harvest of each olive-growing country, I could be the first to bring authentic fresh-pressed oil to foodies here in America all year round! Four times a year—roughly in November, February, May, and August—I travel the world, stalking the global olive groves to sample hundreds of fresh-pressed olive oils right at the peak of their harvest-fresh flavor. My trusted sources in these faraway olive groves—established over my years of globetrotting— include hundreds of the finest boutique producers and traditional family-owned estates whose oils are proud local treasures. These oils are normally produced in small, exclusive batches and reserved for high-end restaurants and a gourmet clientele in their own locales. Many are the top award winners in regional olive oil competitions. They are virtually never shipped to the U.S. When I arrive at these harvests, the most respected artisanal producers roll out the welcome mat for me. They know I represent Club members who are the most discriminating olive oil aficionados in America and who fully appreciate fresh and exquisitely flavorful oils. Indeed, our Club’s membership consists of many chefs, high-end restaurants and hotels, as well as a wide array of gourmets, foodies, and health-conscious individuals from every walk of life who insist on enjoying—and serving their lucky guests—the most flavorful and healthiest olive oils on earth. Our Club’s demanding reputation precedes me, and I usually find myself being treated like a visiting raja. The region’s top artisanal producers vie with one another to bring me dozens of their finest fresh-pressed oils to make me smile with pleasure. From these, I choose the three brightest, most flavorful oils. Then I race my newfound treasures at the peak of their harvest-flavor and nutritional goodness to the U.S. by jet plane, and then right to your front door by rush delivery. The result is that, as a Club member, you get to enjoy what only a tiny handful of Americans ever get to experience—true fresh-pressed olive oil and all its amazing taste and health benefits, rushed to you straight from the latest harvest. Brief 1. Who’s the Audience? 2. What are the pain points, or biggest fears? (+ identify the 1-3 HUGE ones, while the rest are secondary) - Short Term: -Long Term: 3. So by reversing the pain points/biggest fears, what is the one big promise (1-3 sentences) you are going to make about the sales copy they’re now reading…how this will change their lives forever? 4. What solutions for the reader’s problem (s) exist already (and why aren’t they working for them)? 5. What’s the new claim/root cause/surprising info? And how does this new solution we’re offering them work? [This is the Unique Mechanism Part] (Think about it as if they had 99% of the solution already, but you’re sharing that missing 1%...the easy but unexpected REAL REASON, or REAL SECRET to their success). 6. Paradoxical Question: 7. Metaphor: 8. Bold Claim (What’s the huge promise about the results they’re going to get using this product/solution?): 9. What is the Product? (If you can write out fascinations here, it will help you immensely. This is the part where you get to shape exactly what the product we’re selling will include) 10. Background Story + Story of Discovery: 11. Some Headline Ideas: (One sentence – something that would be the first line of the VSL, or in the copy above the video screen. Attention grabbing) 12. Ideas for a potential upsell product? (Something that could be sold to the customer immediately after purchasing the main product. You’d want this to be related to the product, but solve an additional problem, or provide a significant additional benefit). Brief Example: Olive Oil of the Month Club https://www.freshpressedoliveoil.com/c/APMG041_Q218/tj 1. Who’s the Audience? Foodies. People who care about the quality of meals. They often have guests over and entertain. They are motivated by prestige, uniqueness, and individuality. 2. What are the pain points, or biggest fears? (+ identify the 1-3 HUGE ones, while the rest are secondary) - Short Term: Missing out on a luxury experience. Having mediocre or less than perfect meals. Having something “kept” from them. Rancidness, being taken advantage of. Hard to find good quality olive oil. -Long Term: Always having mediocre meals, always missing out, always having something kept from you. 3. So by reversing the pain points/biggest fears, what is the one big promise (1-3 sentences) you are going to make…how this will change their lives forever? They’re going to see why they’ve been misled about Olive Oil in the past, and discover the TRUTH about Olive Oil, so that they experience the freshest, best tasting, most aromatic olive oil they’ve ever had. 4. What solutions for the reader’s problem (s) exist already (and why aren’t they working for them)? All of the other olive oil brands out there. But none of them have a “made on” date, they are shipped slowly, and they sit around for months before you ever buy them. The truth is that olives are fruit, and they’re best when consumed fresh. 5. What’s the new claim/root cause/surprising info? And how does this new solution we’re offering them work? (Think about it as if they had 99% of the solution already, but you’re sharing that missing 1%...the easy but unexpected REAL REASON, or REAL SECRET to their success). Unique Mechanism Behind The Problem: Olive oil, unlike wine, does not improve with time. Just the opposite! It’s at its peak of nutritional perfection and flavor immediately after it’s pressed! Olives, after all, are a fruit, and olive oil is a fruit juice. Just as with any other fruit juice, it’s most delicious when fresh-pressed, and that’s when you want to enjoy it. But virtually none of the fresh-pressed olive oil from Italy—or any other great olive-growing country—ever makes it to our shores. The reason is that shipping by air is prohibitively expensive. As a result, virtually all the olive oils sent to the U.S. travel here by molasses-slow cargo ship. Adding insult to injury, many oils are shipped months—maybe even a year!—after pressing. Moreover, olive oil is not shipped as perishable food. To save money, producers send it in container ships along with scores of manufactured goods—cars, machinery, whatever—and the oils are subjected to brutal conditions, and, worst of all, delays. There are flavor-sapping delays at every port of call on its long ocean voyage, while sitting at anchor in the harbor waiting for customs inspections and FDA approval before admittance. Then there are further delays at the docks, in trucking transport, and in warehouses before eventual distribution to local stores. Then these oils may sit yet additional weeks, months, or even years on shelves under fluorescent lights, which also destroy flavor and precious, perishable nutrients. And now you know why the producers of ordinary olive oils seldom if ever print a “Harvest” date (sometimes also called the “Pressing” date) on their labels. Sure, they will print a “Best Used By” date,” but not the harvest date. I suspect they want to extend shelf life as long as possible. They realize that savvy olive oil lovers prize freshness above all else, and they don’t want to give you any hint as to how old and stale their oils may be after their torturously slow journey from overseas to your shopping cart. Unique Mechanism Behind the Solution Long story short, that’s how I founded the Fresh-Pressed Olive Oil Club. I realized that if I were willing to break with the tradition of shipping olive oil by slow cargo ship and instead rush it to America by jet, direct from the new harvest of each olive-growing country, I could be the first to bring authentic fresh-pressed oil to foodies here in America all year round! Four times a year—roughly in November, February, May, and August—I travel the world, stalking the global olive groves to sample hundreds of fresh-pressed olive oils right at the peak of their harvest-fresh flavor. My trusted sources in these faraway olive groves—established over my years of globetrotting— include hundreds of the finest boutique producers and traditional family-owned estates whose oils are proud local treasures. These oils are normally produced in small, exclusive batches and reserved for high-end restaurants and a gourmet clientele in their own locales. Many are the top award winners in regional olive oil competitions. They are virtually never shipped to the U.S. When I arrive at these harvests, the most respected artisanal producers roll out the welcome mat for me. They know I represent Club members who are the most discriminating olive oil aficionados in America and who fully appreciate fresh and exquisitely flavorful oils. Indeed, our Club’s membership consists of many chefs, high-end restaurants and hotels, as well as a wide array of gourmets, foodies, and health-conscious individuals from every walk of life who insist on enjoying—and serving their lucky guests—the most flavorful and healthiest olive oils on earth. Our Club’s demanding reputation precedes me, and I usually find myself being treated like a visiting raja. The region’s top artisanal producers vie with one another to bring me dozens of their finest fresh-pressed oils to make me smile with pleasure. From these, I choose the three brightest, most flavorful oils. Then I race my newfound treasures at the peak of their harvest-flavor and nutritional goodness to the U.S. by jet plane, and then right to your front door by rush delivery. The result is that, as a Club member, you get to enjoy what only a tiny handful of Americans ever get to experience—true fresh-pressed olive oil and all its amazing taste and health benefits, rushed to you straight from the latest harvest. 6. Paradoxical Question: We all know that when it comes to fruit juice, the fresher the better. Olives are a fruit, so why don’t we worry about how fresh our olive oil is? 7. Metaphor: Mostly it’s used here in relation to all of the language describing the experience of having this olive oil. 8. Bold Claim (What’s the huge promise about the results they’re going to get using this product/solution?): You’ll receive only the finest, freshest olive oils in the world, with zero obligations or risk. 9. What is the Product? (If you can write out fascinations here, it will help you immensely. This is the part where you get to shape exactly what the product we’re selling will include) Fresh-Pressed Olive Oil Club. Long story short, that’s how I founded the Fresh-Pressed Olive Oil Club. I realized that if I were willing to break with the tradition of shipping olive oil by slow cargo ship and instead rush it to America by jet, direct from the new harvest of each olive-growing country, I could be the first to bring authentic fresh-pressed oil to foodies here in America all year round! I shamelessly admit that I want to make it as irresistible as I possibly can for you to try my fresh-pressed olive oil. Based on the experience of my other customers, I know that once you try it, you'll never want to live without it. Think for one moment of all the things for which you'll spend $1 or more in the coming months, many of which will have little or no impact on the joy and pleasure you experience in your daily life. Contrast these with the modest $1 I ask to help cover my shipping. This one little dollar will be your first-class ticket to a whole new world of dining pleasure and satisfaction. For just $1, you'll get to crown about a month's worth of your favorite dishes with the incomparable flavor of divine, fresh-from-the-harvest olive oil. That's dozens of deliciously enhanced meals for just $1! And no matter what you decide, the $39 bottle is yours to keep with my compliments. Best of all, as a member of the Fresh-Pressed Olive Oil Club, there's no obligation or commitment to buy anything, now or ever. Four times a year—roughly in November, February, May, and August—I travel the world, stalking the global olive groves to sample hundreds of fresh-pressed olive oils right at the peak of their harvest-fresh flavor. My trusted sources in these faraway olive groves—established over my years of globetrotting— include hundreds of the finest boutique producers and traditional family-owned estates whose oils are proud local treasures. These oils are normally produced in small, exclusive batches and reserved for high-end restaurants and a gourmet clientele in their own locales. Many are the top award winners in regional olive oil competitions. They are virtually never shipped to the U.S. 10. Background Story + Story of Discovery: Food journalist and chef who is traveling in Italy. His Italian friend tells him that he’s a “virgin olive oil virgin” and brings him to an olive grove, where he experiences fresh olive oil for the first time in his life. It’s amazing and totally unlike anything he’s ever experienced before and realizes he needs to bring this to his friends in the U.S. 11. Some Headline Ideas: (One sentence – something that would be the first line of the VSL, or in the copy above the video screen. Attention grabbing) If you'll pay just $1 to help cover my shipping costs, I'll send you a complimentary $39 bottle of one of the greatest olive oils I've ever discovered... 12. Ideas for a potential upsell product? (Something that could be sold to the customer immediately after purchasing the main product. You’d want this to be related to the product, but solve an additional problem, or provide a significant additional benefit). I’m not sure what they did in this funnel. But if it were me some immediate ideas would be: Sell a supersized bundle Sell other cooking oils Sell a wine of the club month Sell expedited shipping Other complementary products like rare forms of sea salt and seasoning, etc. Copy I. Lead Call Out Problem Promise Solution to Pain Point + Promise to Save Time/Money Tease Emotional Discovery Story Tease Unique Mechanism Behind Solution Tease Contrarian Nature of Mechanism (This Flies in the Face of What You’ve Been Told Before) Working in “Fascinations” as Incentive For Continuing With Copy (I’ll Answer This Riddle For You) Briefly Address Skepticism Briefly Mention Credibility Builders Qualifiers – Who This Works For. Is It For Everyone? Is It For a Certain Subset? Speak to Your Market. Include a Few Broad Testimonials if Available (About Benefits But Don’t Give Away Product) II. Background Story Who I Am + Credibility Builders When Appropriate (ie. A Doctor or Expert) “I or Someone Close to Me Was Just Like You (In Pain)” – Here’s The Emotional Story About It Traditional Solutions & Advice Not Working Trigger Event – Problem or Pain Point Escalated to Where Avatar Realizes Something MUST Change Search for Truth/Answers Optional: Meets Wise “Sensei” Type Who Promises to Reveal the Truth That’s Been Hidden. III. Unique Mechanism of the Problem Explaining the “Real Cause” of the Problem; You’ve Had 99% of the Answer But This is the Missing 1% Should Be Surprising, Possibly Even Counterintuitive Backed by Credibility and Proof Elements IV. Unique Mechanism of the Solution Now That You Know the Real Cause of the Problem, This is the “Real Solution” on a MACRO level. This Should Be Logically Connected to the Problem For Example: If Bad Bacteria is Causing Your Weight Gain, the Solution is a Novel Way to Rid Your Gut of Bad Bacteria. Once They Have the MACRO Solution (A Theory) – They Dig Deep To Prove The Theory (And Get Into The MICRO). Backed By Credibility and Proof Elements, Including Citations and Scientific Sources. V. Product Buildup + Reveal Now That Avatar Knows The Solution, He Looks For An “Out-of-the-Box” Version; Something That Will Just End His Quest and Solve The Problem Right There But Discovers That Out-of-the-Box Is Flawed Has to Do It Himself And Create Novel New Solution Starts Testing It or Working On It. There Are Problems and Setbacks But Eventual Success/Breakthrough Proof Product Works Others Asking For It PRODUCT Is Born! VI. Close Product Details (What’s Included, What Makes it Special, Unique Selling Propositions) Discuss and Dismiss Other Alternatives (Expensive, Ineffective, Side-Effects, Poor Quality, Unproven) Keep Building Up Value of -PRODUCT- Additional Testimonials How to Use The Product Optional Urgency – Powers That Be May Want to Stop Me From Sharing This At Any Time Scarcity: Demand Is High, Supplies Are Limited, Out-of-Stocks Are Common Personal Mission of Avatar to Make Things Better – Tied to Emotion Price Justification & Reveal – Other “Solutions” Are More Expensive & Consequences of Inaction are Costly (Cost Can Be Either Material or Immaterial) This Solution is Better and Will Save You Money, It’s Normally $X Which is Bargain, But Right Now You Can Get It For Just $Y! Smart People Buy More First Call to Action What Happens After You Click The Button Optional: Valuable Free Bonuses Revealed Guarantee – You’ll Most Likely Have a Great Experience, But If For Any Reason You Don’t, No Risk and No Hassle Second Call to Action Two Choices – You Can Go On Suffering, Or You Can Take Action Today and Change Your Life forever; The Choice Is Yours Urgency 2 – But You Really Must Hurry As This is The End of the Presentation And There’s No Guarantee How Long Offer Will Be Available Third Call to Action Thank You For Watching VII. FAQs Back to Being Their Friend; Helping To Clear Up Any Confusion They May Have Reminding Them of What Product Is, What It’s Used For, Importance of Taking Action Today, Terms of Guarantee, and How to Buy!