Neil Patel

The number one hack to collect more emails. Have you ever heard of the saying that the money's in the list? The more emails you collect, the more revenue you will generate. Years and years ago when I was starting out marketing, keep in mind, I've been doing this for 21 years now, I met an individual named John Reese. He had this site back in the day called income.com and he had a fish tank that was so big, people would scuba dive into his fish tank to clean it and this was in his house. Now when I talked to John, I'm like, how'd you do so well, how'd you generate all this income, years and years ago when I was in Florida, he's like through email list. It's your ATM. I'm like ATM? He's like, yeah, it's a digital ATM. If you need money, you just send out an email blast. He's like, instead of going to a physical ATM and putting in a card and putting in your pin, all you do is just send out an email list and you generate income. And he's like, what's better about that versus a real ATM is he's like when you go to the real ATM, you're actually taking from your savings. When you send out an email blast, more money just comes in. So today I'm going to share with you the best way to collect emails because you need to build up that digital ATM. RESOURCES & LINKS: ____________________________________________ Privy: https://www.privy.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So what's this way, it's called spin the wheel. Have you ever seen Wheel of Fortune? It's the TV show, super popular. Why, people love playing games. So why not add them to your site? Just look at this example here, you can add a spinning wheel to the bottom left or right side of your website so when someone clicks, there will see a wheel with a lot of things that they can win. And when they click on it and they put in their name and email address to get that free spin, you will collect their email address. Just make sure that your options on the wheel are amazing because if they aren't, people won't spin the wheel. On some of my sites, I offer free consultations, eBooks, courses, even free coaching calls with me. You're probably wondering Neil, that's crazy, but here's the thing. When you have tons of options and a few of them are really amazing, people will spin to try to win and it helps you generate a lot of emails. It's so effective for every 100 visitors you have. If your offers are great, you'll find that you'll click 2.3 to 3.8 unique emails and I say unique because some people try putting in their emails over and over again, not really unique, to try to get multiple spins. Most software solutions like Privy will try to stop that or what you'll find is some people put in two, three of their own email addresses to try to win that lucrative free prize. Oh, and if you're wondering how to add this to your site, as I mentioned, you can just use tools like Privy. There's a lot of other solutions out there. I use a custom home grown one and it works super well. Now keep in mind, if you collect an email from spin the wheel, it won't convert as well as let's say someone comes to your website and fills out a lead form saying, hey, I want consulting, but it still works. My team has closed multiple six figure deals from that spin the wheel. Now a lot of the leads won't convert, but still a portion of them do. So don't just use the spin the wheel, try maybe lead forms or content blockers or content upgrades. You can even try things like exit popups and quiz. Use a lot of different options, but adding spin the wheel to your arsenal is a great way to collect more emails. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/2kS1p9mbCZ8 #SEO #NeilPatel #DigitalMarketing

My favorite business hack. In business you need to generate a lot of demand to generate income. Whatever it is; whether it's leads or visitors, you just need demand. But how do you create the demand when you don't have the marketing dollars maybe compared to your competitors? It's simple. And what's crazy about it is I don't get why other people don't do this on a regular basis. This is one of the cornerstones to my marketing. RESOURCES & LINKS: ____________________________________________ HubSpot: https://www.hubspot.com/ Dentsu: https://www.dentsu.com/ WPP: https://www.wpp.com/ Omnicom: https://www.omnicomgroup.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So here's a hack. You give away something small that everyone is used to paying for and you sell those people on something that's much bigger. Here's an example. You know about Ubersuggest, right? Ubersuggest is an SEO tool on neilpatel.com. Check it out. You can put it in a keyword, a website URL. It'll tell you your traffic, your backlinks, your mistakes that you're making on your SEO errors, even your competition. Did you know that that product is mainly for free? Sure, there's some paid features, but 95 plus percent of that product is free. Do you know how I give away most of the tool for free and why my competitors charge $99 a month for theirs? Why is that? It's because there's more money in marketing services than there is in marketing software. HubSpot is probably the biggest marketing tool out there and they do a bit over a billion dollars a year in revenue. On the flip side, Dentsu, WPP, Omnicom, these are all marketing service providers and you may have not even heard of some of them. They each roughly generate 10 plus billion dollars in revenue. In other words, there's not a lot of HubSpots, but there's a lot of marketing agencies that generate a ton of money. So by giving away software for free, it generates thousands and thousands of leads per month. And then you sell users on something bigger. Try it. You just have to figure out what to give away for free and what you can sell to each of those people that is much bigger that can generate you way more revenue. Now make sure whatever you give away for free is super valuable, and everyone else charges for it, and ideally they charge a lot of money for it. And make sure you can upsell those people into something bigger. For example, I can't give away free payroll software and upsell everyone on marketing. People who buy payroll software aren't really interested in marketing services. So they have to be related. And if you're wondering why I do this is because it's cheaper to give away something for free than it is to pay for the marketing. Every year, marketing continually gets more expensive. And I see this trend continuing in the future. So might as well just get ahead of the trend and figure out how to organically drive those visitors without having to pay for them or paying a arm and a leg. And that's usually by giving away something for free that people typically charge for. And you can do this in both B2C and B2B. A great example of this is, Orabrush used to offer a tongue cleaner for free. And by doing this, they created a lot of demand. Then they upsold people into teeth whitening, and tooth care, and toothbrushes. And they made enough money, they were successful. They eventually sold the business, why? It was cheaper to give away something for free than it was to pay for the marketing on Google Ads or SEO, or any other form of marketing. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/9cRjTh4yZDc #SEO #NeilPatel #DigitalMarketing

How to build amazing marketing team? You don't have to be a great marketer to get thousands of conversions on your website. All you have to do is build a great team. There is something I've been doing for years That's let me build an amazing team. See I'm not the best marketer in the world. I can always learn more. I can always improve. I always can be better, which is why I continue to try to hire people that can teach me new things. But the way I've gone to where I am today is that I surround myself with amazing people and amazing team that can always teach me how to do my job better. Here's how I recruit great marketers. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So, first off I make list of all my competitors. And if you don't know your competitors, type in your URL into Ubersuggest, it'll tell you who your competitors are. Now, what I like doing is I take those competitors and I look them up on LinkedIn. And ideally, these competitors need to be bigger than you. I look to see who's working at these companies and then I see what employees are in marketing. So if I need a content marketer, I look to see which content marketers work for some of those companies. When I find them, I look to see if those content marketers have been with that company for a long time. If they haven't, they're not going to be loyal. They're not going to stick with you long. If they've been there for a long time, I look to see if they continually got promotions. See, when you interview people, everyone says that they drove amazing results for the company they work for. Everyone says that they're the person that's responsible and made it happen. But how do you know if that's true? You can't just call up the owner of your competitor and be like, "Hey, did this person actually get you the result?" What you can do though is you can see if they've been promoted. If they've been promoted multiple times, the chances are that company found them valuable and they did a good job. Hence, they've been promoted multiple times. And then if you look at their LinkedIn profile and go back to the previous company that they worked at, do they also get promoted multiple times? Because if they have, again, that other company has found them valuable. So if they've worked for your competitor or multiple competitors, and they've done a good job, and if they got promoted multiple times, that means, you know there's a higher likelihood that they're going to do well for you and if they did that for multiple companies, well there's a good chance, third time's a charm and you'll be successful with them. Now you need to make sure they're a cultural fit, because if they're not a cultural fit, it's not going to work out no matter how good they are but if you do that and you reach out to them, you have a great chance of building your team. Now, when you reach out to them and you just say, "Hey, I want to hire you." They're probably going to ignore you. But on the flip side, if you reach out to them and you say, "Hey, John" or, "Hey, Sally, I'm actually looking for someone who has your skillsets. Do you know anyone that's similar to you that I should interview for my job opening?" And a lot of times John or Sally will say, "Hey, I'm actually interested." That's how we get a high response rate. And then from there, it's about you getting on the phone, making sure that they can do the job. Don't just rely on their LinkedIn profile. In other words, people who can execute it and get the job done and aren't necessarily reliant on a ton of people and if that scares them away, then you know that they're not going to be the ones who want to execute and they're probably not a right fit. But once you start going through this process, you'll figure out, all right, are they a right fit? And then from there you got to convince them to join your company. Maybe why your culture's amazing, why your team's amazing, why they're going to have fun, why you're doing differently than the competition, these are all ways you can convince people. Maybe even give them equity or pay them more. These are all strategies that work. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/uUkR0xvHFKY #SEO #NeilPatel #DigitalMarketing

A simple marketing tactic that still works. I've been using a marketing tactic for 10 years now, and it still works today. It's been responsible for me closing consulting deals that are anywhere from six figures to even over seven figures. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ In other words, it works. So what is it? It's being interviewed, whether it's on someone's podcast, or a blog post, or a video interview, the more you're interviewed the better. Here's a simple secret. Just reach out to the people who interview other people in your space, and ask them if they want to interview you. Make sure you tell them over email what you want to talk about, other than your business, that provides value to other people. The key to getting accepted, and being interviewed hundreds, if not thousands of times, is that you got to provide value. And here's the thing. Most people don't know this, but when you do a lot of interviews, a lot will get little to no reads, or views, or listens. It's a numbers game. Use the smaller ones as a springboard to help you get interviewed by bigger and bigger players. Eventually your videos, or your podcast interviews, or your blog post interviews, when other people are interviewing you, will get tons of views, because you're getting interviewed by bigger publications, bigger podcasts, bigger YouTube channels, so don't worry about the views in the short run. Just make sure you deliver each and every single time you're getting interviewed, and have great content, because if your content's mediocre, other people won't want to interview you. It'll actually backfire. Eventually creating amazing content will lead to great branding and business, but you have to be patient. And don't get discouraged if the interviews that you give have little to no reach. Now when you're reaching out to people, you're probably wondering, "Neil, how do I find their email address?" Well, you can use tools like hunter.io, that'll give you people's email address for free. So that'll give you their contact person. And then you're probably wondering, "Neil, how do I convince that person to accept me in the interview?" So I may email someone, "Hey John, I have to say, I'm a huge fan of your podcast. I know you've been covering X, Y, and Z topic, but you missed A, B, and C that I know your listeners will love. I would love to come on your show, I've already discussed these topics here. You can find them on the internet through this article, and this other article, and this other article over here," or, if you haven't written any articles, by the way, on a side note for you, you can talk about it in that email, and then you want to end up breaking down why they'll love that content, and how it will benefit them. And you want to end it with, "If you want me on the show, let me know. It would be my honor. Huge fan of your podcast, cheers, Neil." It's that simple. You can do something similar for video interviews. You can do something similar for text-based interviews, but it works. Try it out. Don't be discouraged in the short run. If you do this for years, it really compounds and adds up, and over time, it'll drive you a lot of business. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/GjQzocNu1k4 #SEO #NeilPatel #DigitalMarketing

Why you should create a podcast today. Do you know what the least competitive marketing channel is? The one that'll give you the most attention for the least amount of content that you'll have to create? Well, based on this title, I'm pretty sure you can guess it's podcasting. If you already haven't, you need to create a podcast. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ To put it in perspective, there are roughly 7.5 billion people in this world. There are roughly a billion blogs. That's a billion with a B. That's roughly one blog for every 7.5 people. Now with podcasting, according to Earth Web, there are roughly 2 million podcasts out there. That's roughly one podcast for every 3,750 people. In other words, it isn't as competitive. And I know you're thinking, "Neil, do people really listen to podcasts?" Sure, blogs are really popular, but people read content. Well, my podcast Marketing School gets roughly one million listens a month, technically a little bit more than that. And if that doesn't convince you, 51% of Americans are listening to podcasts according to podcast insights. And 37% of Americans listen to podcasts on a monthly basis. If you're going after a elder demographic, great. According to Neil Schaffer, 25% of consumers who are older than 55 years old listen to podcasts on a monthly basis. And according to Convince & Convert, the average podcast listener spends six hours and 39 minutes a week listening to podcasts each and every single week. So what are you waiting for? Start a podcast. I'm telling you, it's done wonders for my business. It can drive more revenue, drive sales, a lot of leads, a lot of brand awareness. Heck, we even a hosted event called Marketing School based off our podcast years ago, in person conference, and we filled up the room just by marketing through our own podcast to our listeners. And the event was based in Los Angeles and our readers, or listeners more so, are based all over the world. We literally had over 300 people. And at that time we didn't even have a million listeners. So the point is start a podcast. Now, if you're going to create a podcast, you're probably wondering, "Neil, how do I come up with all the topics that I should be podcasting about?" Well, here's a quick trick that I use. Think of it this way. If people are doing searches on Google, that means they're interested in that topic. So if you take all the popular searches, whether they're three word keywords or five word keywords, or all the popular questions people are asking, and if you integrate those topics into your podcast and more so create podcast episodes around those topics, you'll get way more listens. So, the quick hack for this is you go to Ubersuggest, you type in keywords or a string of keywords, and under the keyword idea section, it'll give you all the keywords that are similar that people are searching. Some of the keywords have your root keyword in there. Like if you type in digital marketing, some of the other keywords may be digital marketing agency or digital marketing company but you'll also get questions like "How to do digital marketing for a small business." And if you see any popular questions or topics which Ubersuggest will show you, create podcast episodes on them. And you'll start getting a lot of listens because that's what people are interested in. The last thing you want to do is create episodes around topics that no one really cares about. So base it off the searches because that'll give you idea of what's popular versus what people probably don't want to listen to. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/GG84q3aQK5M #SEO #NeilPatel #DigitalMarketing

Here's why I don't blog as often as I used to. Did you know that I used to blog daily? Literally, daily. I used to post at least one blog post a day, and if you think that's crazy, at one point, I got so into blogging that I used to post roughly four times a day during my peak, but here's the thing. Can you guess how many blog posts I write now? RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Maybe one a day, or three a week? Nope, I just blog once a week. That's it. Roughly four to five posts a month, depending on if there's four weeks in a month or five weeks in a month. But here's the thing, even though I only blog once a week, I spend more time creating other forms of content. I create three long form video content pieces that are roughly five minutes long each week. I create seven short form videos that are roughly 30 seconds to minute long each week. And I create a podcast episode each and every single day, that's around five minutes long. Now my team, they also create two to three image based content pieces each week. And I create a webinar once a month. Now, with some of these content pieces, I'm not actually doing them daily, like with my podcast, I do them in batches, so I'll do 10 at once. With my longer form videos, that are still short, technically, around five minutes, I do them in one sitting for the whole month. For the short form videos, same thing, I do them in one batch for the whole month. But nonetheless, I'm still creating a lot of content. So even though I'm blogging less these days, I'm spending my time creating other forms of content. Why you may be asking, because it's less competitive. My YouTube channel gets roughly 640,000 views a month. Why? Am I the best marketer in the world? No, I can always learn more and improve. There's just not many competitors. As for podcasting, my podcast gets over $1 million a month, and it's easy. Why? Because there are only 2 million podcasts in the world according to EarthWeb. That's not that many, when you consider that there are Billion blogs, that's a Billion with the B. So should you keep blogging? Yes. And maybe it should be more than once a week, if you don't have hundreds of pieces of content already, but you should spend more time creating content on other platforms over blogging, such as YouTube or LinkedIn or even Facebook. That's the secret to my content marketing these days. Look, look for the popular channels, whether it's YouTube, which is the second most popular search engine after Google, funny enough, Google owns YouTube, or whether it's Facebook, one of the most popular social networks, if not the most popular social network , because they own WhatsApp and Instagram. If you look at the channels that aren't as competitive, whether it's TikTok or whether it's Instagram or whether it's LinkedIn, and you leverage them, yes, their audience may not be as big as Google, but the audience is big enough and there's very little competition, so you can actually get your content seen by a lot of people without struggling or having to spend a lot of money on advertising. And you can do really well with less effort. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/m2j01xvvE0o #SEO #NeilPatel #DigitalMarketing

Your blog won't get traffic unless you do this. Did you know there are over 1 billion blogs? Just for a moment, think about that. It means that there's roughly one blog for every 7.5 people. Do we really need more content? At the. Do we really need more blogs? No, not really. And no matter what're blogging about these days, it's super competitive. Just think of it this way, there are over 1.2 billion results for the term auto insurance, just in the United States. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Now, if you had to guess how many people do you think are searching for the term auto insurance within the United States each month? It's 165,000 people a month. To put that in perspective, there are roughly 7,272 times more results than searches. And that's just like every other topic on the web. It's been beaten to death and no one cares for another auto insurance blog post. So how do you get traffic to your blog when most things have already been written on? Because let's face it, no one wants to read the same old stuff over and over again. You have to be fresh and no, I'm not saying that you have to create content that no one has ever written on before. Instead, I'm saying that you have to present the same old information in a new way. For example, everyone already knows how fast a cheetah can run, so there's nothing new there. But have you seen that information presented like this? Just look at that beautiful, animated graphic. Have you ever seen data presented like that? Now, granted, if you can create content that's new, it hasn't been written on before and you think people will crave it, by all means, do that. And you should focus on that. But for a large chunk of your content, realistically, it'll be on topics that people are already familiar with and have been written on before and what you'll need to do is present that in a new way like that cheetah infographic or in any other format that people haven't seen before. If you do that, you'll get more back links, you'll get the social shares, you'll get more traffic. Another blog that's a great example of this is the Oatmeal. Years and years ago they started doing interactive infographics, quizzes, like how would you survive against a T-Rex when you're chained to a bunk bed? It's kind of crazy. No one really would be in that realistic scenario cuz T Rexes don't exist anymore, but nonetheless, that's fresh content. Again, it doesn't have to be new, it just has to be presented in a new way. and if you do that, you'll get the back links, you'll get the social shares, you'll get tones of viral traffic cause everyone will be talking about it and you'll start noticing that your blog will become more popular . And when you can, of course, write on new stuff that no one has ever heard or seen before. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/fSOFzxu5m4M #SEO #NeilPatel #DigitalMarketing

YouTube SEO, three steps to rank number one on YouTube. I will teach you how to rank number one on YouTube in three steps and who doesn't want to rank on YouTube? It's the second largest search engine in the world right after Google, and nearly 2.3 billion people access YouTube once a month. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Funny enough, Google also owns YouTube, so technically, they own the first and second most popular search engine. That means if you're able to rank a video on YouTube for keywords that people care about, it'll be seen by thousands of people and it'll also rank well on Google over time. All of that sounds great, but YouTube is becoming more and more competitive. Thousands of creators in every niche are competing for probably attention and a lot of them are targeting the same audience as you. But the good news is that YouTube is nowhere near as competitive as Google. And even if you're just starting, you can rank videos on YouTube. Back in 2017 when I started my YouTube channel, things were tough. I've always been great at writing content, but it's an entirely different game when it comes to video. I also knew how to do SEO and get millions of visitors to my website, but all that knowledge was hard to use on YouTube and it didn't translate directly. So in other words, what worked for Google, didn't really work for YouTube. Some of it sure did overlap, but it was a different algorithm. So I decided to crack the code and understand YouTube's algorithm and share it with you. And in order to do that, I had to create lots of content. And I mean, lots of content. I started pushing out videos every single day. When I started my YouTube channel, I was doing at least one video a day. I want to learn a few things, so I needed data on what worked and what didn't. A lot of what I learned back then no longer applies to YouTube in this day and age, but I found out there are three steps that you need to take in order to rank on YouTube that worked back then and still work today and they're super effective. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/5qzMWvvkoyU #SEO #NeilPatel #DigitalMarketing

This one Chrome extension will boost your rankings. You don't have to be a SEO genius to optimize your site for Google, you just need to use tools out there that are at your fingertips. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ But there's an issue. Even if you have the tools out there, over time, you'll forget and stop using them. So what do you do? Well, you can use a Chrome extension that ties in with your daily habits. Look, every day you use Google or close to every other day. Heck, you probably use it multiple times a day, because roughly 5.6 billion searches happen on Google each day. That's why I want you to go and download the Ubersuggest Chrome extension. That way, when you browse the site or perform searches on Google, you'll find opportunities to boost your Google rankings. So let's go over how you can boost your rankings using the Ubersuggest Chrome extension, which is free, by the way. First, when you do a Google search, it'll show you the search volume. This will give you keyword ideas to integrate into your site. And on the right side, you'll also see more keywords with the volume that you can also target to go after to generate even more traffic. Now, whenever you're doing a search, you may see some competitors. With Ubersuggest, it'll show you how many links that site has, the social shares, and even the keywords that page is ranking for. So if you want to create similar content that's ranking for that one keyword, it'll show all the other secondary or primary keywords that that page also ranks for, and you want to use those keywords within your page when you're creating content. Now here's also what's cool. I, myself, go to my competitor sites every once in a while to see what they do. I don't obsess about my competitors, I'm more so obsessed about my competition, but I do keep track of what my competitors are doing, which is healthy. Now with Ubersuggest, you just click that little U button in the Chrome extension bar or within Google Chrome, and it'll show you all the data on your competitors, their traffic, their site issues, the keywords that they get their traffic from, the back links. So that way, you know what websites to go after for more back links, what keywords to go after that you're not going after, what issues that your competitors have that you want to fix and get a leg up on them. But that's how you continually do SEO each and every single day without really focusing on SEO, because it's right in front of you and integrated in your daily habits. That's why I created the Chrome extension. It's free, use it, check it out. I hope you love it. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/TYlwlMlfdlk #NeilPatel #DigitalMarketing #SEO #GoogleRanking

Hey what are the things that you need to do to make things work? And what are the things that are going to hurt your e-commerce store? Today, I'm going to go over a few things that I've tried and tested and hacked, that you can use to start improving your conversions and recover thousands of dollars in lost revenue. RESOURCES & LINKS: ____________________________________________ Shopify: https://www.shopify.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Mistake number one, not optimizing for mobile. According to Otterbox, during the first month of 2021, 79% of smartphone users purchase something online at least once. And beyond that, 80% of shoppers use a mobile phone inside a physical store to either look up product reviews, compare prices, or find alternative store locations. Mistake number two, low-quality product photos. Only 0.52% of consumers want to see a single product photo. While 33.16% prefer to have opportunity to browse through multiple photos according to Shopify's studies on consumer preferences. Mistake number three, not using social proof to your advantage. The majority of people read online reviews and a whopping 93% of consumers say that reviews influence their purchasing decision. So make sure that you're encouraging people to leave reviews as well, whether they're good or bad. Mistake number four, not staying in touch with customers and leads. You're not staying in touch. You won't make as much money. We all know that email marketing is the key for e-commerce success. You need to stay in touch with them. But SMS marketing seems to be lacking in most businesses. SMS comes with impressive 98% open rates and is one of the most responsive marketing channels in general. Mistake number five, failing to improve your average order value. You may think that the secret to e-commerce success is acquiring new customers, and that's perfectly fine. But focusing on increasing the purchase value that each customer makes on your website can drive amazing results. To understand the value of this, you need to look at the cost for your marketing efforts for each new customer. Mistake number six, bad product descriptions. Your product description should explain to your audience why they need your product. You need to sell it. If you aren't selling in your description, you're making a mistake. You should also include information on how your product can benefit them. So it's not just about describing features, but also making sure that users understand the transformational impact that your product will have on their lives. Mistake number seven, poor on-site search experience. Have you ever tried to find a product on a website and you see a list of completely irrelevant results? Well, it's pretty frustrating, isn't it? On-site search should serve results according to the users' on-site behavior in a way that gives them the most relevant results possible. Using auto complete also to help get the product that they want faster, so they don't have to type everything in as well. And most good e-commerce platforms have this built-in. Mistake number eight, complex checkout experience. Look, if you put a lot of obstacles in front of your shoppers in order for them to complete their purchases, your conversions are going to tank. I recommend that you also add PayPal as a checkout option. With Shopify, you know there's a ShopPay that also helps boost conversions. But everything that we've tested with e-commerce, when people don't use PayPal, their conversions aren't as good. So many e-commerce users use PayPal as a checkout option. And what we've seen is when you include it as a payment option, you usually get somewhere around a 18% increase in revenue. You should test it out for yourself, but it's a massive win. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/agp2gUAIzBU #NeilPatel #DigitalMarketing #Ecommerce #GrowthMarketing

Five free tools that'll help you rank number one on Google. When I started out in the SEO industry, everything was manual. But luckily for you, you don't have to go through the same pain as me. There are five tools that'll help you rank number one. RESOURCES & LINKS: ____________________________________________ Subscribers: https://subscribers.com/ Google Search Console: https://search.google.com/search-console/about Answer The Public: https://answerthepublic.com/ Quora: https://quora.com/ BuzzSumo: https://buzzsumo.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Tool number one, Ubersuggest. You go to Ubersuggest, you put in a URL. What does it do? It'll tell you how much traffic that site gets. How many back links, the top pages. What's the most popular keywords. Or you can put it in a keyword and it'll tell you all the other keywords that you can end up ranking for that are really popular. One cool feature that I love on Ubersuggest is there's a rank number one potential. What's also cool with Ubersuggest is they'll analyze your site through the SEO analyzer, tell you all the errors and which ones to fix first, second, and third, based on impact. And you can also create a project for free. Put in the keywords you want to rank for. If you don't have any keywords, it'll suggest some for you. And it'll tell you what to do each and every single week to improve your rankings. Tool number two, Subscribers. Look with SEO, a big part of rankings is branding. Google wants to rank brands. And they've even said, they look at sites like New York Times, or IRS on one side. And then they look at sites like Joe the Plumber on another side. Now you can ask people for an email, but a lot of people don't like giving their emails. But with subscribers, it's push notifications. When someone lands on your website, within the browser, ask them do you want to subscribe? They just click a yes or no. And then you can send them notifications within your browser. Tool number three, Google Search Console. My favorite part about Google Search Console is anytime you look at your pages that are driving your traffic, it'll show you all the keywords that drive traffic to that page. Look at all the keywords that you included in that content and all the keywords you did not. Because even though you're getting traffic from some of these keywords and getting a lot of impressions but low clicks, sometimes it's because you didn't include that keyword in your title or meta description or on that page. Tool number four, Answer The Public. It's a great tool to see keyword opportunities in a visual format, one of my favorite tools out there. Put in a keyword, it'll show you all these other opportunities in a really beautiful way. And it more so shows you questions that people are asking. Because look, a lot of the searches that people use on Google are questions. Answer them. And answer the public will show you which ones that you need to be answering to get more traffic. So that way you can get millions of visitors just like Quora. Tool number five, BuzzSumo. BuzzSumo shows you, Hey, here's what's popular on Facebook and Pinterest and other social networks. If you're going to create content, you want to get the shares. Yeah, these social networks, it's getting harder and harder to get the shares. But if you use BuzzSumo, you can see what's worked in popularity and what hasn't. Don't do the stuff that isn't working, do the stuff that is working. Even for your competitors, you can put in their domain name, see all their popular pages and use that to figure out what you should be doing as well. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/E4ZcJ4TpC4k #SEO #GoogleRanking #marketing #NeilPatel