Neil Patel

The marketing genius behind Elon Musk. Elon Musk is the richest person in the world. He created SpaceX, Tesla and even PayPal. So how does Elon generate buzz and sell? He does crazy marketing stunts. Now let's look at some of the marketing stunts that Elon has pulled off. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ When he released Tesla, the Cybertruck, he did a stunt where he had the Cybertruck and a Ford F-150, where they had a tug-of-war match, right? They were tied together and guess who won? It was the Tesla Cybertruck. It was controversial because they say some people said, Hey, the Tesla started first, so it was easier for them to win, but it doesn't matter. It created tons of buzz. Now with the Cybertruck he also wanted to show how it was indestructible. So he had one of his team members take a steel ball and throw it at the Cybertruck window. And because it was armored glass, he was saying that it shouldn't have broke, but guess what happened? The window broke. And then they're like, should we try this again? He's like, yeah, try it again. Threw it at another window, guess what happened? It broke. Now his child, is named after a password reset default. Flame throwers? Over 20,000 of them were sold. He launched a Tesla Roadster into space, literally into space. There's no need for it to be in space, but he did, and it created tons of press. And he implanted a chip in a pig's brain. In essence, he has grown his companies through unconventional marketing stunts. Some are controversial, but it works. Just think of it this way. You're probably wondering Neil, how could it really work? Throw a, you know, steel ball at Cybertruck window, and it breaks, why would people buy the Cybertruck then? Well, there are already 661,000 results for the keyword Cybertruck window, right? It's people talking about the Tesla Cybertruck window. That truck isn't even out yet. And so many people are talking about it that even though it's an epic failure, it's generated a lot of sales. And guess how many sales is generated, right? With over 661,000 people. According to the Notebook Check, there are over 80 billion worth of presales. Not million, I'm talking about billion with a B. That's how effective his stunts are. Even when they don't work, it's still producing revenue. So what can you learn from Elon? Think outside the box. Now here's an example of how I've thought outside the box, like Elon, even though I can't compare to sending a car into space and my ideas still aren't as good as Elon, hence I'm not as successful. But one of my ideas was everyone's paying for software marketing software, like SEMrush, Ahrefs, MOz. Why not give away most of what they charge for for free? Literally like 90 plus percent of the stuff they charge for for free. I did that with Ubersuggests. And you know what? It's my most popular page on my website, has over 20,000 referring back links. And it's been effective. It's the number one channel that my ad agency, NP Digital now generates sales from. All because we're willing to give away something for free that others weren't. It was expensive to do that, but it's more than paid off. It's way cheaper than us buying ads on Google or Facebook. Now it doesn't mean you shouldn't buy ads on Google or Facebook. If that's profitable, do that as well too. But think outside the box, cause it gives you a leg up on your competition. Helped my ad agency be the 21st fastest growing company in the United States according to Inc Magazine. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #SEO #NeilPatel #DigitalMarketing

People love measuring marketing. Everyone loves Google Analytics. Everyone loves Google Data Studio. If you spend a dollar, you want to make more than a dollar, right? But if you focus your marketing efforts only on things that produce a direct ROI, you'll struggle to build a multi-billion, if not even a multi-million dollar business. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Here's how you can grow your brand. It all starts with the rule of seven. When someone sees or interacts with your brand seven times, they're much more likely to evangelize it. So I'm going to give you some tips that'll help you with the rule of seven. The first is, leverage all the major social networks out there. Facebook, Twitter, Instagram, LinkedIn, the list goes on and on. Whenever you're posting content on one, you can post on another. You are probably watching this video on either YouTube, LinkedIn, Twitter, Instagram, or TikTok. Can you guess what's familiar with this video? It's the same video pretty much on all the channels. On the flip side, if you don't do that, you're not going to get as many eyeballs. Now, another channel that you can end up using to help with that rule of seven is email marketing. When someone goes to your website, collect that email. I have another video that I talk about here, email list is that ATM, that digital ATM. Every time you send out an email, you can make money. So collect those emails. It is true, it's one of the best marketing channels, and it's a great way to keep being in front of that audience so you can get there seven times. Another channel for you is SEO. Create blog content, that text-based content. By creating that text-based content, when people do searches, they'll find you. Maybe you can also convince them to be on your email list and then get them back. And then from emailing, you can ask them to follow you on the social web. Then I would also start collecting phone numbers, follow up via text message. People open up text more than they open up email. Another channel that I love is push notifications. Through browsers, people can click a button and subscribe and then you can send them a notification. The click-through rates aren't as great but it still helps with the rule of seven. In essence, think of most marketing channels, whether it's paid advertising, or organic or non-paid, leverage as many as possible. Heck, you can go live on social media, you can create a podcast, it's up to you, but the more channels you leverage, you're going to more likely get in front of your target audience seven-plus times. Now, keep this in mind, don't add all the channels at once. Do them slowly or else you're going to burn yourself out. When you're creating content for social, republish that content on most of social profiles that it works on so then that way, you're getting the most out of your content. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/R9TrJVK1dpQ #SEO #NeilPatel #DigitalMarketing

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Here's an ad hack that will produce instant sales. It doesn't matter if you're in B2B or B2C, this works. It works so well, I've been using it for over five years and I haven't seen a slowdown from it. And best of all, it's responsible for 6% of my sales. I know that sounds small, but every little bit adds up. And there really isn't a silver bullet in marketing. You have to combine multiple tactics to get the results you want. So what is it, Neil? Well, it's a unique form of remarketing. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Now, here's how most people use remarketing. And if you're not familiar with it, you'll understand. When someone comes to your website, let's say your homepage, and they don't buy. Most people will re-market that visitor. That means they have a pixel on their website through Google or Facebook. And they're saying, hey, whenever they're on Google or Facebook or any of the properties they control, show them an ad for my business again. And then someone clicks on that ad. And then they go back to your homepage. What's wrong with that though? Well, if they went to your homepage, and it didn't convince them to buy, sending them an ad that goes back to your homepage most of the time won't convince them to buy. They already saw everything on your homepage and didn't care. So sending them back usually doesn't work 99% of the time. Now here's how I do remarketing. And it's a big twist. And this video is short and to the point, because if you just go out and implement it, you're going to get results. Look, if someone visits your homepage, or product page, or whatever offer page that you have, you have copy that tries to convince them to buy. That copy is either logical or emotional. Right, it has either facts and data or it has a story that tries to appeal to their emotion and convince them to buy. Sometimes you have a little bit of both. So what I do is if my product or service or landing page was data-driven, logical with facts and data and they didn't buy, I then show them a remarketing ad that is emotional and then sends them to landing page that sells that same product or service, but uses emotion to persuade them. Because if logic didn't persuade them to buy, maybe emotions will. On the flip side, if someone first comes to my website and they land on a product or service page that uses emotion to sell, and they weren't convinced to buy, I use a remarketing ad that has data and logic and stats that then convinces them to buy. And the ad drives them to landing page that has all that data and stats and testimonials and proof points that says, hey other people are satisfied, you will be too and here's all the data that shows why. So when you do that, you're much more likely to generate the sale because you're switching up your pitch. In other words, if someone came to your website they didn't purchase the first time, you can't get them back to your website and use the same pitch all over again. Well, technically you can, but it usually doesn't work because it didn't work the first time. You got to switch it up and try a different type of pitch. And that's how you make remarketing ads work. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/lOeJWoj60qQ #sales #NeilPatel #entrepeneur #marketinghacks

Five ways to market your business and generate instant sales without ads. There are a ton of great marketing channels but some of them are just too expensive or take too long to provide results. SEO can take six plus months to produce results. And even though it's worth it in the long run, you may not have that much time. Paid ads, they're just too expensive when you're starting off and you have little to no money. So here are five ways to drive instant sales. RESOURCES & LINKS: ____________________________________________ Hotmart: https://hotmart.com/ ClickBank: https://www.clickbank.com/ JVZoo: https://www.jvzoo.com/ TechCrunch: https://techcrunch.com/ Mashable: https://mashable.com/ Crunchbase: https://www.crunchbase.com/ TrustPilot: https://www.trustpilot.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Strategy number one, create an affiliate program. From Hotmart to ClickBank, to JVZoo, there's dozens of affiliate platforms out there, and here's how they work. You sign up to any one of these platforms, and you can pick anyone that has, you know an audience for your industry. And a lot of them do. Now, you want to be competitive and you want to look at the other competitors out there in your space to see what they offer. But generally speaking, you're going to give less than what it costs you, right? So here's what I mean by that. Strategy two, leave comments and responses on the web. When I first started out in this world of marketing, I spent over an hour a day responding to people who needed help and it generated me one to two customers every single month. I went to sites like TechCrunch and Mashable, and funny enough, I got this strategy from Pete Cashmore of Mashable back in the day. Went to all the blogs, even competitor ones, and I would leave comments helping out people when they left a comment asking a question. Strategy three talk crap, but in a nice way. Look, when I wanted customers, I would write blog posts. Strategy four, run joint webinars. We just ran one with TrustPilot. Every time we do this, it helps us generate at least one to three customers, like clockwork. And the way it works is you hit up other people in your industry who have similar type of customers but you're not direct competitors. Like TrustPilot is a review site, right? They're not providing SEO services, or paid ad management services to customers. So we can cross sell. And what we would do is do a joint webinar with it promote it to our audience. They promote it to their audience. We get our audience on there, which sometimes turns into customers for us. And then we get a new audience, which is theirs, also who may be interested in paying for our services at NP digital, right? We have an ad agency. And it works like a charm. And we do webinars at least once a month. And we do it consistently, because it drives sales. If it didn't, I wouldn't be doing them. Strategy five, publish videos on YouTube. Look, YouTube is my second most popular marketing channel after Google and from a revenue perspective it's my third most popular channel. Here's how to get instant traction from YouTube. Anytime you create a video, make sure it's at least five minutes long, ideally up to 10 minutes. You want to use the keywords within your video. Like if I say SEO within my video, YouTube will know it's about SEO. Upload an SRT file transcribing your video, that helps. Putting your keywords in the title, meta description, do your keyword research using Ubersuggest, but here's the real trick. See, YouTube's algorithm is the opposite of traditional Google's algorithm. With Google, SEO is slow and steady and it takes a while. With YouTube, if your video does well in the first 24 hours it can instantly rank at the top for almost any keyword. So within the first 24 hours, I'll send out push notifications, email blasts, social media posts promoting the YouTube link and it causes the video to do much better in the first 24 hours, which gives me higher rankings in YouTube in the long run. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/Us6-8JrIHtM #NeilPatel #SalesTips #Branding #DigitalMarketing

Email marketing secrets, here's what's working in 2022. In the marketing world, there is a virtual ATM. You know those machines that you go to and take out money? You put in a card, put in your pin, and cha-ching, you're getting money out of your bank account. But on the internet, your email list is considered an ATM. Every time you need more income, all you have to do is send out an email. And I didn't come up with this concept. RESOURCES & LINKS: ____________________________________________ Download the Assets mentioned in this course: https://neilpatel.com/training/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Tip number one, scrub your list. This is how I get my open rates above 30%. When you keep sending emails to people and they don't open it up, what do you think Gmail and Hotmail do? They put it in the spam box. Even if the person hasn't clicked spam, they put it in the spam box. So to avoid your emails going to the spam box like when I send you an email, you're reading them, you're getting them. Tip number two, use casual subject lines. It usually increases open rates by 12% from my test. In other words, if someone was really proper with their subject lines. Tip three, use your email list to get followers on your social platforms. This will help with the rule of seven. See in marketing, there's something called the rule of seven. When someone sees or interacts with your brand seven times, they're much more likely to evangelize you. It helps you build that brand and just helps you grow. By doing this, you'll get more followers on all your networks, more engagement. You'll continually be in front of people and you can continually promote to them. Tip number four, follow up when people add stuff to their cart, but don't complete. This usually reduces abandonment cart rates by up to 18% by one simple email for example, "Hey John, I noticed you added this toilet paper. "It's almost out of stock, there's only two more. "Check it out." Probably doesn't work as well with toilet paper but it could work with t-shirts or scooters or bikes or whatever you're selling. Tip five, keep your emails short and to the point. We found that short emails that are under 200 words tend to have a higher click-through rate by seven to 38%. That's a massive difference. So instead of having really long emails, keep them short and to the point. Tip six, send your emails early in the mornings. We found that when you send your emails around 6 a.m. for the time zone that your subscribers are in, you have a better chance of having your emails opened up because when they wake up and check their email inbox, you'll be at the top versus being at the bottom. If you're at the bottom, they go through a lot of at the top and then they don't keep going and then they're done. So send them out early in your time zone. We usually find that 6 a.m. works the best. Tip seven, add value even when you are selling, it just creates better customers. There's a site called Legion Athletics. And what Legion is, it's a fitness supplement brand. They generate a lot of their revenue through emails, more than 10%. And the way they do this is they don't just sell you protein powder or supplements, they also show you how to best use them, the best workout routines and how you can get fit, better and healthier all while taking their products. Tip eight, resend to unopens. This typically adds an extra 8% to your open rate. I do this all the time. If I send out a hundred thousand emails and only 25,000 or 30,000 open them, I know that I can get roughly another 8,000 to open up the emails if I resend to all the unopens and I change the subject line. The key is change the subject line. If you don't change the subject line, it doesn't work as well. Tip nine, add countdown timers within your emails. And I've seen this increase sales by roughly 19% the last few times that I did it. Now you only want to do this when you're selling something and it's a promo and it actually is running out. So I wouldn't put a countdown timer in my email if the promo lasts forever, but if the promo lasts for 24 hours, I would add that countdown timer to the email because it works. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/pwGr4Pl3Wxo #SEO #NeilPatel #EmailMarketing

I added this to my website and I increased my time on site by 120%. The longer people stay on your website it tells Google that people like your website, they find it valuable and that Google should consider ranking it higher. This one thing also increased my backlink count by 24,453 referring domain names. That's a lot of backlinks. The more links you have the higher you will rank over time. And best of all I added 240,392 visitors from Google, a month just from one simple keyword. And keep in mind that's through SEO, not paid advertising that's SEO which means I didn't pay for that traffic. RESOURCES & LINKS: ____________________________________________ CodeCanyon: https://codecanyon.net/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ And here's a cool thing. You can do the same exact thing on your website just like I did. And can you guess how I did it? I added a free tool to my website. It's called Ubersuggest. And if you think about Ubersuggest if you haven't checked it out, go to ubersuggest.com or neilpatel.com/ubersuggest or to the same URL. And when you put in your website or a keyword it gives you all this SEO data such as how popular a keyword is or how much it costs per click or how much traffic a website's getting or who's linking to it. Now with this tool, a lot of people charge $100 a month for a lot of the features that I give away for free. Sure there's paid plans on Ubersuggest but the majority of the features are for free. Now do you get the value here? Most people charge $100 a month, I charge zero for most of the features. It doesn't matter if my product is better or worse than theirs. And I'm not saying it is better or worse, but when people look at it they say, 100$ or zero. Zero creates a lot of traffic and backlinks cause a lot of people, majority of the people don't want to pay money. So how do you generate similar results? Especially if you don't have a budget like me to hire developers and designers and product people. Well there's this site called CodeCanyon. Check it out, CodeCanyon has tools on everything. Real estate, there's tools for that. Car industry, there's tools for that. Storage industry, there's tools for that as well. There's tools for literally every industry. Heck, if you're competing with me in the SEO industry or digital market industry, there's tones of tools for that on CodeCanyon. And they'll sell you these tools anywhere from usually $10 to $50. And what you do is you download the tool, it's white label, you add your own logo to it. You upload it to your server. It's on your website now. And over time whether you promote the tool hard or not or just link to it a few times on social media and linked in your navigation, over time what you'll find is, the tool will be one of the most popular pages on your site . It'll naturally get back links. It'll naturally get social shares and It'll do well. And when that tool gets all that authority remember that tool's on your site, your domain. So it's actually boosting the overall authority for the whole site. So that means if you have this blog article on dog food or SEO or marketing or dentist, it makes your whole site rank higher. That's the trick. That's what you need to do. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/6gbR1n0qqdM #SEO #NeilPatel #DigitalMarketing

Seven beginner mistakes that are destroying your social media engagement. Look, no matter how many followers you have, if you don't manage to keep them engaged and entertained over time, the results are just going to get worse and worse and it's going to be hard to recover. Engagement is one of the key factors that pretty much all social media channels use to measure and determine whether or not they should show up your content to your followers. That's right, just because you create content doesn't mean that they're going to serve it to your followers. They decide based on your engagement. So it's one of those things that you should be really paying attention to and it should be at the center of your attention. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Mistake number one, not responding to customers' DMs right away. According to Khoro's, on Twitter and Facebook, approximately 75% of users expect a response from a private message, while 68% expect a response to a public tweet, post or comment. On Instagram, 73% of users expect a brand to respond to whether they reach out privately or publicly. If you don't meet your users expectations in the chances you have to end interact with them, your engagement will continually decrease over time. Mistake number two, not responding to comments. Social media is a game about reciprocation. Your audience is interested in your product and will appreciate it more when they feel that deep connection with you. Mistake number three, not learning from your past successes and failures. If you're putting out content that no one cares to engage with, then don't put it out there. If you're putting out content that people love, and you stop doing that type of content, you're making a mistake, learn from your successes, do more of that. Pay attention to your social media account analytics, identify things that resonate with your audience, and do more of that. Identify what doesn't resonate with people, and do less of that. Mistake number four, self-serving content. Make it about your audience, not about your own product and service sure eventually you may have to promote your own product or services but that should only be like five or 10% of the time. I do it maybe a few percentage of the time. Mistake number five, too much selling. Users don't go to social media because they want to buy stuff. Yes, they do buy but they buy when they like something and more importantly, they learn and they connect with that channel. There are too many channels out there that just try to sell, engage first, build that loyalty because then it's much easier to sell. Mistake number six, not acknowledging story mentions. Reciprocity is the key. Everyone loves getting a mention of their favorite brand when they post a story and they see that brand reposting. Mistake number seven, posting too much or not enough. Imagine this, you're putting together your social media marketing plan including a post two times a day on Facebook. It goes all well for two weeks and then all of a sudden posting two times a day hurts you because people are just overwhelmed and not engaging with the content because it's not good enough. When you don't post too often, people may not see your brand as trust with. When you post too often, people may get overwhelmed when you don't post enough, people may not be familiar with your brand, build that connection. So you got to find the right balance. And you'll see if you post too much and your engagement starts going down. Start posting a little bit less. And if you're posting very so often where your mainly just goes down the drain that means you're not posting enough. You'll find the right balance. And usually posting at least once every other day is a good start. I would try to recommend that you try to post at least once a day though to start off with. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #SEO #NeilPatel #DigitalMarketing

Is having a digital marketing certification really important? Should you abandon the idea of ​​getting a digital marketing certification? Should you spend hundreds or thousands of dollars to get a certification so you can enter the market? Can you even learn digital marketing through courses? That's a lot of questions that people have when it comes to getting started with digital marketing and making the wrong decision could mean wasting a lot of money or time. So let's see whether or not this is something that's worth considering to your own situation. RESOURCES & LINKS: ____________________________________________ Reddit: https://www.reddit.com/ Quora: https://quora.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ The first question that you should ask yourself is why would you need to get a degree? Do you want to get a job? Do you want to run your own online business? Do you want to start an agency? Do you want to work as a freelancer? The problem with certifications is when you're learning from people that are not in the trenches you're getting this piece of paper that teaches you fundamentals, but it doesn't actually teach you how to implement and get the results. Even when you do have marketing education you still need to be accountable for your own training and experiences. Marketing is based on results. All the theoretical knowledge on the Earth won't save you if you can't deliver results for the products that you're working on. If you want to get a job, you need to know if the kind of job that you want requires any sort of certification. If you want to start your own business, you probably don't need to have any form of certification. You can just learn as you go or learn from watching YouTube videos. Learning in the trenches, for me, is the best way to learn. Pick one channel, learn the fundamentals, start testing and try out those tactics for at least six months. Yes, that seems like a long time but that's the best way to learn. That includes if you want to start an agency or just want to work as a freelancer. I started doing SEO for myself and my own websites. Then once I got good enough then I started doing it for other people. I was making six figures as a teenager, I'm not tryna brag. I'm not saying that's great, because a few years later, I lost all the money I made but in essence, learning and doing it on myself and getting results for myself, allowed me to go to other people and get them results as well. I would recommend that you subscribe to the best marketing blogs out there, whether it's Backlinko or neilpatel.com, become an active professional in groups, whether it's Facebook groups, Reddit, Quora, you should also attend conferences because a lot of the stuff they discuss online is not discussed in person. Seek out relevant marketing books. I would also study and dissect other marketing companies so you can learn from them. You should use tools like Ubersuggest, you can get competitive intelligence for free. You can also use things like Facebook Ad Library to see what kind of ads your competition's running. And also find a successful person in the space to be your mentor. That's a better way to learn than certifications and by creating tones of content within that niche, testing out your own marketing and just implementing see what happens. That's one of the best ways to learn. Now taking online classes and getting certifications isn't bad but it only gets you so far. It can get you a kickstart, but you still need to go out there, experiment and try it on your own to do really well. In other words, don't be lazy. Becoming a good marketer's hard work. The certification won't get you to where you want. It's just a start and it's not a bad thing but nothing replaces learning it and trying to implement it on your own website. That's the best way to learn. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/CkmFq6nUyJo #SEO #NeilPatel #DigitalMarketingCertification

The five most important skills in SEO. SEO shifted from being a technical discipline 10 years ago to being a multidisciplinary area that involves a few different skills. RESOURCES & LINKS: ____________________________________________ CodeCanyon: https://codecanyon.net/ Google Data Studio: https://datastudio.google.com/ Asana: https://asana.com/ Trello: https://trello.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ The first skill I have for you is creativity. See, in SEO, one of the biggest ways that you get rankings is building backlinks. Everyone used to build backlinks by writing content. And when they were doing that, I started creating a really detailed guide that had visual graphical images, kind of like an infographic, and my content started generating more backlinks than other people. Then other people started doing the same. Then I started doing data-rich posts. If you look on neilpatel.com, I have Ubersuggest, which is a SEO tool that's mainly for free, has over 10,000 backlinks. I have A/B Testing Calculator, I have a backlink tool that just tells you how many backlinks you have. I continually release tools and update my tools. And by doing that, I'm generating more SEO traffic and ranking higher because I'm not actually going out there and fending for the links. Just releasing a tool for free has done really well for me. The second skill that you need is understanding analytics. I'm not talking about reading a report. There's Google Analytics, there's Google Data Studio, but when you look at the report and you're like, oh my search traffic's going down or it's going up, do you understand what's actually driving you more conversions? What key words, what change you need to make to actually get more better results? That's what I mean by analytic skills, right? So when you look at these reports, what changes do you need to make to your SEO strategy so you can actually get the results you're looking for? The third skill that you need to understand is CRO. That's Conversion Rate Optimization. You're probably like, "Neil, CRO has nothing to do with SEO." Well, think of it this way. You're writing a lot of content when you do SEO, right? Content marketing, you need that to get backlinks, to get traffic on Google, Google, a lot of it, is based on text and words people are typing in. And when you get this traffic to this content, you'll find out as a SEO well, I'm getting all this traffic. But then when you talk to other people in the company like, yeah, you're getting more traffic, but we're not really seeing any more sales, any more leads. So how can you convert those visitors into customers? So with those blog posts, you need to mix in links that generate sales or forms that capture more leads. The fourth skill that you need to have is people skills. See, SEO is turning into a multi-person organization, and it has for a long time. So you got to work with other people. You got to work with people who can promote the content, whether it's on social media or whether it's doing manual outreach and asking for people to share that content. You need to deal with people who can write content, who can create social media content, people who can deal with copywriting, just for headlines. The last skill that you need to learn is experimentation. Look, did you know that Google roughly makes nine algorithm changes per day? That was data from a few years ago, they haven't released any new data points on how many algorithm changes they're doing per year. But when you look at it, they're making almost 10 plus algorithm changes a day. How do you keep up with that? Well, you got to test. I don't always know the right answer. You're not going to always know the right answer. You got to test. From testing your title text to meta text to see what gets the most clicks to testing a SEO strategy on a split page to see if it increases your rankings or tanks it to testing things like crosslinking to updating content to testing on adding videos within your content to see if you can increase time on site. These are all things you need to test. And if you don't test, you won't be able to keep a with the algorithms, so don't be afraid to test and have your traffic fluctuate in a positive way or a negative way. Testing is good, 'cause it tells you what you should do more of and what you should do less of and it'll help you improve in the long run. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/PxUYlx4YZp8 #SEO #NeilPatel #DigitalMarketing

How to outsource your marketing to the right ad agency. See, if you hire a company, even those that work with Fortune 100 companies, and they put junior people on your account that have never done marketing before, it doesn't matter if you hire me or someone else, you need to look at the people who are actually working on your account and doing the work. What are their qualifications? RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Step #1 is, make sure you're not just hiring an ad agency, you're hiring specific people within that ad agency who are working on your account. So make sure you have really good people on your account, and make sure their credentials aren't just great, and their track record is not just great, but they also have experience within your industry, which means they'll be able to produce results quicker. Two, you need to make sure that company has industry experience. So when they're pitching you, let's say if you're a FinTech company, they need to show you other examples of FinTech companies that they produce results for. And they need to provide references for this, because when they do that, there's a higher chance that they'll be able to provide results for you as well. The third thing that you need to do is, before you even work with that company, they need to analyze your business and tell you everything that's wrong. They need to tell you everything that's wrong in such a detailed overview, you're going to be like. And if they're not willing to break it all down for you and break down how they can drive the results, what you're doing wrong, what needs to be fixed, in what order, to get the results you're looking for, then you're wasting your time. So make sure they do that. The next thing you need to do is have Goal Alignment. What are the goals that you're trying to achieve? And can they achieve it? Sometimes, people come to us and they say, "Hey we're a venture funded startup, "we raised a hundred million dollars. "We have no revenue, "and we want you to help us get to 20 million in revenue "in the next six months." Literally, I've had someone call me and ask for that. But that doesn't logically make sense for you to take them on as a client if you're an agency, because if you can't produce the results, they're going to be upset at you in turn anyways. So make sure that the goals are aligned both from the agency end and from you as the business owner or the marketer or the CMO, or whoever's hiring that agency. If you guys can't align on the goals, it's not going to work out. The last thing I have for you is, make sure time zones are similar. With marketers these days, they can be working from anywhere, especially with people going remote. Just because someone is from the United States, doesn't mean they live in the United States. They can be working from one of those islands. And you know, Thailand, that's, looks amazing, at least from the pictures, but you don't want to do calls in the middle of the night, your time, it would just be super inconvenient for you. So you need to make sure that they're on your time zone. It doesn't matter if they came from the same city. If they're not on your time zone, it's going to be a pain. That's how you find a agency that produces results. Now, there's a lot of other things that you may want to look out for as well, but those are the main pitfalls that I see companies making when they're hiring agencies. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/9Gb8XCjNh-I #SEO #NeilPatel #DigitalMarketing

How to find a remote digital marketing job? Tips that work in 2022. Finding a remote digital marketing job isn't that hard. To be honest, for companies, it's become pretty hard to find talent at scale, and these companies are companies that are growing faster, and are looking for talent, and are willing to pay a premium. So if you have a lot to bring to the table and are skilled in your marketing craft, you're likely going to have plenty of opportunities. RESOURCES & LINKS: ____________________________________________ Glassdoor: https://www.glassdoor.com.br/ Indeed: https://br.indeed.com/ LinkedIn:https://www.linkedin.com/ Go Remotely: https://goremotely.net/ Remote: https://remote.com/ FlexJobs: https://www.flexjobs.com/ Just remote: https://justremote.co/ Remotive: https://remotive.com/ Remoteok: https://remoteok.com/ Upwork: https://www.upwork.com/ Workana: https://www.workana.com/ People per hour: https://www.peopleperhour.com/ Freelancer: https://www.freelancer.com/ Toptal: https://www.toptal.com/ Guru: https://www.guru.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ There are two types of remote jobs that you can end up getting, either full-time employment jobs or part-time or contracting type of jobs. Right, where they outsource to you or they just pay you for part-time. If you want a full-time job in a company, here are some of the options that you may want to explore. The first step in finding the best company for your remote digital marketing job is to do research on the companies that are hiring for digital marketing positions. You can find this information by going to job boards, searching through company websites, or using social media sites like LinkedIn or even Twitter. A great website to find more information about the companies you're targeting is also Glassdoor. Glassdoor shows you employee reviews about the companies, reviews about the CEO, and their culture in general. You'll quickly find out which of these companies would or wouldn't be a good cultural fit for you by checking out that information. Now let's go over a few places where you can find open job positions in digital marketing: Indeed.com with location set as remote. Indeed is one of the largest databases of job openings in the world. Not only do you get a lot of different opportunities, but you can also learn critical information about the company like, employee satisfaction, reviews about the CEO, salary ranges, and other interesting facts. The next place you can find a remote job is LinkedIn, with the location set as remote. Similar to Indeed, LinkedIn is a great place to find remote job opportunities. It doesn't offer the type information that Indeed and Glassdoor do, but it helps you get the valuable information about what the other candidates applying for the same openings as you look like. You'll learn things like the top skills that the other candidates have, their level of education, and the locations they're in. Glassdoor is another option with location set as remote. I've already mentioned that Glassdoor is a great place to find insights about company and whether or not it's a good fit for you. But Glassdoor is one of the best places to find remote job opportunities in digital marketing. Besides all the openings you'll have a chance to check, you'll also get all that in-depth information about the companies offering those job opportunities. Here are the websites that are focused on remote job opportunities: goremotely.net, remote.co, flexjobs.com, justremote.co, remotive.io, remoteok.io, all the websites have truly amazing job opportunities for you to explore, and you should definitely check 'em out. Now, if you want to do part-time digital marketing gigs, here's an important tip: it's easier to find freelance gigs when you specialize in a niche, whether it's a technical specialty like SEO or just focusing on Google Ads, not paid ads in a whole, I'm talking about just Google Ads or the specific type of business like Google Ads or Facebook ads just for E-commerce like niching down into a vertical; that's when you get higher quality opportunities. Now, when it comes to finding the opportunities, there's quite a few other choices that you have, whether it's Upwork, worakana.com, peopleperhour.com, freelancer.com, toptal.com, guru.com, remote.com; if you check out these sites, you'll be able to find solutions as well. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/a2YrSkEds_k #SEO #NeilPatel #DigitalMarketing

Five Marketing Skills That Are Hard To Learn But Will Pay Off Forever!" In marketing, there are a lot of skills that take a long time to develop. But once you match those skills, you not only will be able to double, triple, heck even quadruple your results when it comes to traffic and even your income as a marketer, if you're working for someone else or even as a business owner. RESOURCES & LINKS: ____________________________________________ ClickFunnels: https://www.clickfunnels.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ When I shared my career in digital marketing, I knew pretty much only a couple of skills. Writing and driving organic traffic from Google. At least I was very good at those two areas, which helped me grow my businesses pretty quickly while relying on other people to help me in all the other areas that I was weak at. Over time, I had a chance to work with people who were better than me and experts in those other areas. I learned from them. Continually improved upon them. Tested, and that's how I got better, even though it took me a long time and it's continually paid off. The first marketing skill that's very high in value, is "Copywriting". It's one of those skills that you're always going to use. Yeah, there are AI tools out there that write copy for you, but they're not as good as a human. So, you want to get good at writing? Whether writing paid ads, email sequences, landing page copy, or sales videos, "copy" is really important. I've seen skilled copywriters, turn some of my campaigns around, realizing double, even triple the conversions and boost my profits. Learning copywriting is hard because you'll need to study and practice a lot until you're skilled enough to produce real results, but it's definitely worth it. Check out any of the books by Ogilvy, and it will help you with copywriting. The second skill that pays off forever, is "Analytical Skills". I can't emphasize this enough. Without getting a great understanding of the data you generate in marketing, things are not going to work out for you. And trust me, interpreting data in a way that is actionable, clear, and results-oriented, is a very rare skill. Just because you think it doesn't may not, you got to have a good understanding of the data and how to interpret it and figure out what action you need to take to actually get the results that are desired. The third skill that'll generate a lifetime of returns is, "Storytelling". It's a age-old marketing technique that's been used for thousands of years. People love stories. Just look at you. You watch TV, you watch Netflix. Why? Because they have amazing stories. Learn storytelling. From the emotions, It's like a rollercoaster, right? Good stories have the ups, the downs, the scary moments, the happy moments. The fourth skill that is extremely valuable is, "Funnels". So a lot of people dunno how to create funnels or optimize funnels. Ad costs are continually rising. That means over time, you're going to be spending more money on your ads. You can check out tools like, "ClickFunnels", which help you build funnels as well. But the key is when someone buys from you, how do you get them to buy more? How do you upsell them? Down sell them? Even once they're a customer, how do you get them to buy from you again? Three months, six months, a year down the road? The fifth valuable skill set, that you want to learn is, "Good UX". Now I'm not talking about design, I'm talking about user experience. When someone searches on Google and lands on your page, what are they looking for? Are you giving that to the them? If not, you're going to struggle. Your rankings are going to drop no matter how many backlinks you build or how many words you write in your text. You need to figure out what users want, understand them, get into their mind, but not in a creepy way, and provide that. It's really hard to do. And if you can do that for all the keywords you want to rank for, for all the people that you're trying to attract; you solve the problems, make it clear, give them the solution as quick as possible. Not just give it to them, but give it to them as quick as possible. And ideally in an affordable way. That's how you're going to do better in marketing in the long run. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/O02nlXSICxI #SEO #NeilPatel #DigitalMarketing

How to develop a social media strategy step-by-step. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ Hootsuite: https://www.hootsuite.com/ Post Planner: https://www.postplanner.com/ ____________________________________________ Step one, it's all about setting goals. What do you want to get from your social media presence? You want to get more branding, you want to generate some sales, you want some leads, you want some clicks to your website so that way people click on your ads. I want to increase my traffic to my website and I want to improve my community engagement. You see, these are all examples of stuff that are my goals that I set, and I want to also to deliver amazing content through my social channels that help other people out. The second step, is for you to select the social media channels that can help you achieve those goals. Let me give you example. If I want to use social media drive more convergence in sales there are platforms that be more suitable for that goal. So the social media channels that you'll choose are totally dependent on the goals you have. I would recommend that you start off with only one or two social media channels, because the more that you add right away, it becomes more overwhelming. You're going to spread yourself thin, and you're not going to really get the results that you want. Then you can diversify add more social channels later on, and you can repurpose your content of course. The third step that you need to take if you're already on social media, is to do a social media audit. And that doesn't need to be that complicated. You can focus basically on identifying what's going well and what isn't. Here are a few things that you need to check, how fast or slow is your account growing in terms of followers. Now, what are those content formats? What content types are doing the best, is it videos, images, carousel, written posts? What types of messages that you just love and want to engage with the most? What causes your audience to leave the most comments? The fourth step that you're going to take, is to create a profile of the audience that you're targeting. What are the age groups that you're going after? What are the interest that your target audience has? Is there a specific gender that's more relevant to your brand? What are the cultural phenomenons that your audience is really interested in? How can you leverage that more? You can use Google Analytics if you have a website to get idea of what's people are already interested in or at least your audience is interested in. The fifth step that you'll do, is you'll want to look at competitive research. Now, what I want you to do is create a list of five social media accounts that are doing really well in your space. They don't need to be exactly in your same industry but the closer they are the better. You'll want to find accounts that cater to the same audience. What are the posts that are gaining the engagement versus the ones that aren't? Or on TikTok, is there anything that they've done that they've posted that's gone viral? And what's the topic of that content? Why did that go viral? What are the posts that they posted that didn't do well? Because that's probably the stuff that you want to avoid. Step six, it's time to create a list of the different content types that work best for each social media channel. Before you can actually start creating your plan and scheduling your content creation, it's important to understand what works best in each channel. After you've done your audit and competitive research, this becomes much easier. Your goal is to list all the different types of content and which platforms they work best on, so that you can create a schedule that makes sense for each channel. Step seven, is to create a content calendar that encompasses the channels you want to focus on, and the content types that work best for each one of them. Now, that you already know, who's your target audience, what makes them tick, and the type of content works best for each channel is time to start using that knowledge to come up with the schedule. You'll want to use a tool like Hootsuite or Post Planner to organize your efforts to ensure that you're on track to move forward as quick as possible so you get the results you're looking for. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/IAdigcIHPMo #SEO #NeilPatel #SocialMedia

If I were starting a YouTube channel today, here are four things that I wish I would've known before I got started. I know there are lots of flashy advice out there on how to grow your YouTube channel, but the fundamentals are actually pretty easy. So instead of telling you all the sophisticated stuff that other people are going to tell you in a 10 or 20-minute video, I'm just going to focus on the four main things that I wish I would've known before I was getting started. RESOURCES & LINKS: ____________________________________________ How LONG Did It Take to Get My First 10,000 Subscribers on YouTube?: https://youtu.be/qkxmUPotRDE The Secret to Being Popular on YouTube: https://youtu.be/3nykPLWfPu4 Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Tip number one, it's all about the first 24 hours. See, traditional marketing, like SEO and Google is, how well do you do in the long run? It's slow and steady wins the race. You got to build links slowly, continue to publish content, slow and steady wins the race. It's very rare that you publish your article and you just rank number one out the gates, no matter how much authority you have. YouTube is a little bit different. Videos that do really well in the first 24 hours, AKA go viral or have a lot of views, tend to keep doing well after 24 hours. This means you can rank at the top right away, you can get tones of views right away, and you don't have to have age on your account or your website, like you would for Google, to do well. In essence, new channels, new videos that do well in the first 24 hours, can keep doing well years later. So what I would recommend is, whenever you have a video, push it out hard on social media, tell your friends to like it, engage with it by commenting. If you have an email list, do an email blast, if you have a push notification list through the tools like subscribers, do a push blast. If you have chatbot list through things like Minichat, send out a blast there as well. So push it out as many places in the first 24 hours, and ideally, even the first hour, because that's what's going to get your video as many views and cause it to rank really high in the long run. Tip number two, it's all about the thumbnail. See, everyone talks about titles. Yes, titles are important. But what we found is if your thumbnails aren't good, you won't get the clickthrough rates and your videos just don't get suggested as much because a lot of people don't read, they're just clicking on those thumbnail images that are appealing. Tip number three, it's all about the keywords. Sure, titles are important, but if your titles don't have the keyword in there, you're not going to rank as well. So I want you to put the keyword in your title, in your first paragraph, your first sentence. When you leave a comment, you can leave a pinned comment, try to include the keyword in there. When you're recording a video, mention that keyword as well and you're more likely to rank for that keyword. Tip number four, you got to ask questions. This is what I didn't do early on. When you film a video like this, you got to ask questions. So the question I have for you for this video is, what's your best YouTube marketing hack? Leave a comment below letting me know that. I'm sharing my four here. And what I found is when someone likes or share a video, it's not that powerful compared to them leaving a comment. You need to encourage comments. How do you encourage a comment? You ask a question during your video, that's what will get you the most questions or more so comments versus not asking people a question. It's that simple. Now when I first started, I would actually ask questions that were yes or no, like have you ever been penalized on Google, yes or no? Have you ever uploaded a video on YouTube? Leave a comment below, yes or no. But what happened over time is the YouTube algorithm learned so when people leave yes or no responses, it's not that powerful versus them actually leaving a comment with a sentence or two. So engage with your audience through questions within your video. You do those four YouTube tricks or tips, you'll start seeing much better results. A lot of people don't talk about them, they're fundamentals, they work. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/kgk5OKV82YY #SEO #NeilPatel #Subscribers

How to grow a brand new TikTok account, fast, step by step. Today, I'm going to show you how you can grow a brand new TikTok account. You've probably seen accounts getting millions of views, followers, and engagement completely out of the blue in the past year. And that's one of the coolest things about TikTok. You don't need to be a celebrity in order to grow an account pretty much overnight. RESOURCES & LINKS: ____________________________________________ How to Run TikTok Ads 2022 - TikTok Advertising Tutorial (TikTok for Business): https://youtu.be/3JWZFzn0VQg How to Find Unlimited Content Ideas for Social Media in 2022: https://youtu.be/n7LetryuALA Ubersuggest: https://neilpatel.com/ubersuggest/ TikTok: https://www.tiktok.com/ ____________________________________________ I can't tell you anything that would be guaranteed to generate millions of followers and views, but in the last six months, I've grown my account from zero to over 30,000 followers. I haven't been able to grow that fast in other platforms in the last couple years, because they're too competitive. But with TikTok, which is a relatively new platform, not only have I grown my account, but I've also had hundreds and thousands of views in three of my videos. If you ask me, that's not too shabby. And I haven't been able to get that number of views on Instagram, for example. So here are a few things that the most popular accounts have in common and you should apply if you want to grow on TikTok. Step one, find inspiration. If you haven't been around on TikTok for a while you probably don't have many great ideas of what works best on that platform. But here's the thing, you should limit how many sources of inspiration you're using. Don't get overwhelmed by trying to model after too many different accounts. Pick two or four creators that are similar to you, but don't pick huge creators with more than a million followers. Step two, plan your content topics to appeal to a broad audience. On other platforms, it's great when you niche down and try to service a particular audience. Try different content formats, such as vlogs, tips, educational videos, entertainment videos, heck, even dancing videos, and then see what performs the best, so that you can focus more on it in the future. As you learn from your audience about what's the most appealing for them, then you can start gradually nicheing down to more specific areas and topics. Step three, in your first month create a content calendar to post a few content pieces each day and record them in batches. And in order to learn fast, you should be trying going to publish three to five times a day so you can start collecting as much data as possible, and then of course over time if you want to slow down, you can. If you don't want to record content every day, that's okay. The best thing to do is plan at least one week's worth of content at once. And then just record that entire batch at the same time. Step four, spend some time understanding content formats that are the most impactful for you. And what I mean by that is learning how creators do amazing introductions in the first few seconds of video. Learning how they manage to keep an audience engaged throughout the middle of their videos is also important. And then most importantly, learn how creators are delivering enough value that gets people to keep coming back and follow them. Step five, make sure you use captions in your videos. Remember, not everyone has sound on, so make sure you're using captions, so that way if people are in a public setting, they can just read and get what your video's all about. That way, you get more engagement and less people leaving. Step six, keep track of your critical metrics. There are a few metrics that'll help you determine what makes a great piece of content and what makes a content piece fail. In terms of performance, you should be looking at things like views, likes, comments, shares. These are really critical. When it comes to traffic sources, TikTok allows you to see what features inside the app are sending you traffic. It's really important to know where your traffic's coming from so you can double down on those sources and get more of it. You should always leverage what's working for you and stick with it as long as it's working. Always of course, you want to keep trying new things as well but focus the majority of your efforts on the areas that your metrics are showing that are working and driving the views and followers and engagement. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/HBB8gaAayfU #SocialMedia #NeilPatel #Tiktok

The Easiest Way To Build Backlinks. Look, backlinks don't have to be hard to build. Everyone says, "Write amazing content you're going to get links." You know what? If you write the content, don't promote it. No one's going to see it. No one's going to link to it. Even if you promote it, it's still hard to get links. People used to be willing to link way more back in the day than they are now. RESOURCES & LINKS: ____________________________________________ CodeCanyon: https://codecanyon.net/ Ubersuggest: https://neilpatel.com/ubersuggest/ ___________________________________________ So, one way that a lot of people will build links, and this isn't my favorite way but I'm going to actually mention two ways. I'm going to break down the second easiest way and then I'm going to break down the easiest way. The second easiest way to build links is using the backlink opportunity report in Ubersuggest. So when you go to Ubersuggest, you put in your domain name, and you put in three of your competitors, it'll show you everyone who links to your competitors but does not link to you. Think of it this way, "If someone links to one of your competitors will they link to you?" Maybe. They may like your competition, not you. Look, if someone is willing to link to not one, not two, but three of your competitors. The chances are they'll link to you because they're not loyal to any competitors. So, with the backlink opportunity report issues you the exact pages, people are linking to your competitors, and if someone's linking to three of your competitors, and you see the exact pages you would just want to create a better version of those pages, email them, chances are they'll be willing to swap out the link. Not everyone will, but a good chance. Now, that's not the easiest way I've built links but that is my second favorite way. Now my favorite way of building links. All right. Have you ever seen neilpatel.com/ubersuggest? That's a tool. It's a tool on SEO, and it helps you get more traffic. It's a free tool. There's also a paid version but you can do a lot of stuff for free. Well, a lot of my competitors charge for you can do for free. So here's what's cool about it. If you release enough stuff for free in a tool that people are used to paying for, whether it's $5, or $10, or a hundred dollars, people link to that. Why? Because it's easy. People love linking to stuff that's easy and cheap, right? Or free. Why would you pay $5 when you can pay zero? So if it's easy for them they don't have to swipe a credit card, they don't have to pay, There's no user registration, They're much more likely to link to it. that Ubersuggest tool has over 10,000 backlinks. So how do you build a tool if you don't have tons of money? Well, you can use sites like CodeCanyon, and at CodeCanyon, you can find tools on almost every industry. Pay maybe $10, $20, $30, white label it, pop it on your website, over time it helps you build links. Even if you suck at promoting it, believe it or not, I learned that one the hard way. That's why I love tools so much. Or you can just go Google for like free, you know, SEO tool. Free white label, you know, real estate tool, and then just pop them on your website. And then over time, it'll start generating you backlinks. That's how you build links in the easiest way. It's a long term approach, works super well. I don't recommend that you stop writing content or stop doing any of the other link building approaches but you should just pop up the tool on your website, and just give it time and you'll build links plus do what you're already doing, and that everyone else is talking about. When you combine both of them, that's how you start beating your competition when it comes to building backlinks and out ranking them. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/yUvEB7yiBFk #SEO #NeilPatel #DigitalMarketing

How to run TikTok ads in 2022. This is a TikTok advertising tutorial for businesses. TikTok has now over one billion monthly active users as of January, 2022. 160 million videos are watched in an internet minute on the platform and it's the most popular mobile app downloaded in 2020 and 2021. If you want to leverage that platform, but don't want to spend all that time and energy figuring out an organic growth strategy, TikTok ads may be a great alternative. Today, I'm going to show you what you need to do in order to run successful paid ads on TikTok. RESOURCES & LINKS: ____________________________________________ TikTok: https://www.tiktok.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Step one, create and install a TikTok Pixel. Similar to Facebook ads or Google ads and other ad platforms, when you install a pixel, that allows you to understand the user's behavior on your website. That in turn will allow you to segment those users in cohorts that you want to target with other ads. So let's say someone visits your website, goes through the checkout process, and doesn't complete their purchase. You'll be able to retarget that person with another ad and that'll help you increase the number of conversions you get, because when they're on TikTok, they'll see it, boom, you can start making them convert. And here's a trick. Let's say you're selling a product or a service. When you do that remarketing ad on TikTok, you can show a video of what it's like to be a customer or use your product or service. That'll get more people to convert. Step two, start with a very broad audience segmentation. Don't target a specific gender or age group. Let TikTok run your ads to a broad user group and let it optimize and deliver so they can find out later which audience are the most responsive. You should run your ads and wait some time for user data to come in so that you can optimize around the data so you can see what's working for your campaigns versus just jumping the gun. Step three, use as placement only TikTok. Don't waste your time and money advertising on other platforms that TikTok offers. The real value is really on TikTok as a platform itself. Step four, make sure to target only one interest at a time. When you're starting, you don't want to mix up things that have too many interests being targeted at the same time. If you stack different interests, you won't be able to understand which interests are creating the best results. It's better to target only one interest at a time so you can clearly identify which interests are the most profitable for you campaign and then expand from there. Step five, ideally, start with a minimum budget of $50 a day. This will allow TikTok to run more experiments with your ads and show them more audiences in order to optimize your ad delivery faster. Step six, cap your costs per conversion. Make sure that it's at least at breakeven point and that'll allow you to run ads and spend money and not lose it. Step seven, use TikTok's ad platform. They'll show you all the top performing ads on their platform so that you can learn what's working for other people and how you can model after those ads in your own business. That'll reduce the risk. Now, if you need help with your TikTok ads, check out my ad agency, NP Digital, we'll be helpin' with TikTok and all the social platforms out there, even performance marketing. Or if you just have any questions on TikTok, whether it's paid or organic, leave a comment below. I'm here to help. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/3JWZFzn0VQg #SEO #NeilPatel #DigitalMarketing