Neil Patel

What Google's Quick Read tells us about the future of SEO. If you haven't seen yet, Google's running an experiment called Quick Read. It is where they let you know in the search results if something is fast read or not. It looks something like this. It's actually been going on for a bit. So why do you think Google's running this experiment? Let me know in the comments. I'm really curious to hear your thoughts. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Do you think it's because they want to point out something is short, something is long, something is bad, something is good, let me know, right? No one really knows the answer. Google's not telling us. But I have some insights. Well, think of it this way. We took some data from Ubersuggest. We looked at 562 informational search queries. Can you guess what percentage of the first page results contained over 2000 words? A whopping 41.9%. As a searcher, do you prefer reading long articles or short ones? The reality is, you don't care what the length is. You just want the answer to your question as quick as possible. In other words you want someone to solve your problem as quick as possible. Whether that's one second or a minute, you ideally don't want to take too long. If you can get it in a minute, great. If not, then you're hoping to get in two minutes, and if that's not possible you're ideally hoping to look to get the solution to your problem within three minutes and so forth, so on. But no one wants to read a 10 minute article to find the answer when they could have gotten the answer in one minute. A great example of this is, would you want to read a 10 minute article that breaks down the answer to two plus two? Of course not. You just want to know that the answer is four. SEO isn't about word count. And you can see this with what Google is trying to do here with their Quick Read test. Don't optimize your content for length, optimize it for quality, and give people what they want as quick as possible. Sometimes you just need 10,000 words to do that, and sometimes you only need 300 words. Google wants people to get the answers to their problems as quick as possible. It's why when you type in stuff like Las Vegas weather into Google, you see weather right away instead of having to go to a random webpage. If you want to do well in the long run, optimize for giving people what they want in the least amount of words as possible. Just imagine yourself searching Google for solution. Are you going to go click on a quick read result, or are you going to take the long painful path? I'm just saying giving people what they want as quick as possible is the ideal thing to do. That's how you win with content marketing in the long run. Now, if you need help with your content marketing strategy trying to figure out, hey, should something be long, short, how can I give that impact as quick as possible even though my competitors have really long content? Check out our ad agency, NP Digital where we help our customers do this. If you just have any questions, leave a comment below. I'm here to answer them, help you out. If you enjoyed this video, like it, share it, tell other people about it. Thank you for your time. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/DmdkfMVLrVs #NeilPatel #SEO #GrowthMarketing #GoogleUpdate

Boost your subscriber list. Get more opens. Drive more email campaign ROI than ever. Learn how in NP Digital + Maropost’s webinar on 11/1 at 8am PST! Want my team of digital marketing professionals to make your email list convert? Click here to get a strategy call: https://bit.ly/3RUyMJ4 ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog

This is what will happen with Instagram, Facebook, and TikTok whether you like it or not. When Snapchat hit the market, it was a great success. So successful that Instagram started to copy some of their features. And it made Instagram even more popular. Snapchat, still today, is a success. But a lot of people have their features. And Instagram has grown into a large corporation now. So much that it's said that it's estimated to be worth over $100 billion according to EarthWeb. Now, of course, Instagram's, you know, owned by Facebook. But still, that's a large chunk of Facebook's market cap. Eventually, TikTok came out and people started to do the same with them. They started to copy TikTok's features. Just look at YouTube Shorts. It's similar to TikTok. According to Statista, YouTube shorts has over 30 billion, with a B, monthly views. That's a lot of views. Do you see a pattern here? Everyone is copying each other. RESOURCES & LINKS: ____________________________________________ SurveyMonkey: https://www.surveymonkey.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ If something is working for your competitors and you aren't doing it, you are going to lose market share and business. Here's what I want you to do with your company when someone is out innovating you. First, I want you to look at what they're doing. What's causing their growth? Copy it. You can figure out what's working for them by using tools like Ubersuggest. There's also a similar web out there as well. And it tells you, "Hey, here's what your competitor's doing. Here's where they're getting all their traffic. Here's what's working. Here's what's not." And you can also survey your audience and figure out what they like about your competition. You can use tools like SurveyMonkey to perform this and it'll tell you, "Hey, this is overall feedback." Some people give you random stuff. Some people will give you great feedback. But when you survey, not 10, but 30, 40, 50, 60 people, even 100, you'll start noticing patterns. And look for the patterns and that's what you should focus on first. Second, I want you to hire better talent. Not saying that your team isn't great, but you can always have better talent. Go on LinkedIn and see who works for some of your competitors. Who are they using that's outshining you, right? Look at the competitors that are growing faster than you, have those amazing features or products that you don't have. They must have some amazing talent. You just got to go find them. So go on LinkedIn, look at their employees. Look at what business units that they're in charge of, the products or the services that you're trying to copy. Look to see their work history. If they have continually gotten promotions and they stay at companies for a while, those are good people. Third, start experimenting. Copying your competition is one thing. But if you really want to win, you have to one up them. The one way to beat them is to start experimenting. There's no guarantee that something works the way you want. And sometimes when you think something won't work out, in many cases it does. That's why you want to run at least one experiment a month, and ideally, one a week. Over time, you'll learn how to create a better product or service, and even win over your competition. And when you're running these experiments, don't get demotivated from the failures. Just keep in mind the more you fail, eventually you'll go down a path that leads you down the right way and helps you win. Now, I know with this strategy you probably don't like hearing that "Hey, if your competition's doing something you're not doing, you got to start learning how to copy, execute faster, or one up then by making whatever you copy better than them." But it's the reality. If you say, "Hey, I'm not interested in copying my competitor's products or features," like how Google may try or Apple or Facebook may try. You think Apple's Cloud storage was new? Dropbox was doing amazing job, but Apple came out. They got iCloud, started eating into their market cap. And when I say copy, it doesn't mean it has to be pixel for pixel copycat of what they're doing. It's idea. It's a strategy. You need to figure out how it can tie into your business, how it can fit with your customers, and how you need to mold that product or service or strategy or feature to fit your audience. And that may not look identical to your competition. That's what I mean by copy. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/JsaGGtzj-Yc #SEO #NeilPatel #DigitalMarketing

Seven tips for selecting a performance marketing agency. I've been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they're a little bit different but still performance marketing, digital marketing, a lot of overlapping there. And one way to get your marketing done is to hire a agency. If you make the right choice, you'll grow, you'll thrive and you'll succeed. If you make the wrong choice, you'll waste time, money and get little to no results. So how do you ensure that you are going to pick the right agency? Here are some tips to help you. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Tip number one, look for agencies that win awards. We actually have dozens of awards, even though we've only been around for five years. Agencies get awards for the work that they produce for their clients and it's also based on the results that that work provides. So if a agency doesn't have awards it's harder for them to prove that they were good at what they are claiming to be good at. The reason I like looking to see what agencies have awards is because the judges for these awards are typically other markers who are really good at what they do. So it's not easy to get them. Tip number two, does the agency have industry experience? If you want to hire a plastic surgeon to adjust your nose would you hire one that specializes in plastic surgery for ears or noses? Of course you would hire the one that specialize in noses because that's what you're looking for. So why would you hire a marketing agency that doesn't have experience in your industry or for the marketing types of services that you're looking for? It's like hiring an ear doctor to help you with your nose. It just doesn't make any sense. Tip number three, ask for references. If someone gives you references the chances are the references are going to be great. But if you ask for references and someone doesn't have any it means that they don't probably have that many happy clients. Tip number four, look who's working on your account. As you may know, my name is Neil Patel and I've been a marketer for over 20 years and I think I'm good at what I do even though I still have a lot more to learn and I can continually get better and improve. But if you hire my agency, NP Digital, because of me, that's a big mistake. You should be hiring my agency or any other agency based on the team that is working on your account. Tip number five, the size and age of a company. If an agency has been around for a long time, great. If an agency has been around for a long time and they're small, that's bad. The reason most agencies are small is because they aren't amazing at what they do. See, most agencies grow through word of mouth and referrals. As you do good work, you get more referrals. So look to make sure the agency you are working with has been around for at least three or four years and is continually growing. If they're not growing that usually means their clients aren't giving them tons of referrals because they're not happy with the work. Tip number six, account managers. For some reason some agencies just don't assign dedicated account managers. You need to have someone dedicated to your account that you can talk to whenever you want. That person may also work on a few other accounts based on how much you're paying that agency but a dedicated account manager is ideal. If you don't have a big budget you may not even get a semi dedicated account manager but that's what you should eventually strive for. You'll find that when someone internally at the agency is fighting for you and they're fighting for you to have more resources and get the best results and making sure that everything that they're doing is for your best benefit, you typically get better results. Tip number seven, how many services do they offer? The sad reality of digital marketing is you need to take advantage of an omnichannel approach. That means Google, Bing, Facebook, Instagram, TikTok, LinkedIn, Twitter, Amazon, Walmart and whatever other platform is out there, even BeReal. You have to be on all the channels that make sense for your business. Now if you need help with your marketing or you're looking for an agency, check out my agency NP Digital. We have those dedicated account managers and we have pretty much everything that I talked about plus more. You can also check out other agencies as well. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/gztsYn8S0wM #SEO #NeilPatel #DigitalMarketing

SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we're keeping clients for five plus year, that's a long time. Eventually, we'll probably start keeping enterprise clients for over seven years, but keep in mind, we're a newer agency. So even though SEO is a slow and steady game, it works, but do you really have to wait that long to get the results that you want? The answer is no. There are quick ways to get results, maybe not all the results you want, but you can get immediate results. So let's break down five tactics to get you quicker results. RESOURCES & LINKS: ____________________________________________ Google Search Console: https://search.google.com/search-console/about CodeCanyon: https://codecanyon.net/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Way number one, find almost ranking phrases. The more keyword that you rank on page one for, the better off you are, because no one really goes to page two. Majority of the traffic's on page one, and ideally at the top of page one. Did you know that you can find all the terms that you're raking somewhat well for, and quickly optimize those, so that way you can just pop up to page one? I want you to log to Google Search Console, click on search results, then click on average position, and then scroll down and click on pages. But when you add those terms within those areas that I just mentioned, your title tags, your content, your URL, it can quickly boost your rankings. Now, keep in mind if you change your URL, you got to do a 301 redirect from your old URL to your new URL, and you got to adjust all your old internal links to make sure they're going directly to the new URL. Way number two, add a free tool to your website. I added a free tool called Ubersuggest to my website. It increased my backlink count by 24,453 referring domains. The more links you have, the higher you will rank over time. And here's a cool thing, you can do this same exact thing to your website. You don't have to build a tool from scratch like me either, you can just add one to your website for 10, or even 15 or $20. All you have to do is go to a site called CodeCanyon where you combine a tool within your industry and just purchase it, and you can just put it on your website. You of course won't generate as many backlinks that I generated through Ubersuggest because I built a custom tool, but over time, as you're getting results from using tools let's say from CodeCanyon, or wherever else you can find them on the web, eventually as it starts getting traction, your rankings increase, you start generating more money, then you can invest the time and resources and money to build your own custom tools. Way number three, add internal links. You publish new content all the time, right? Well if you don't, you should start doing so, but if your new content doesn't have backlinks, it won't rank well. Now links take a while to get, but that doesn't mean you still can't get results. One quick hack is to go into your older articles and modify it. Within your older articles, add a few links to your newly published articles. This way, your new content starts ranking higher, faster. As a general rule of thumb, only modify old articles that are related to the new one. You don't want to add internal links unless it makes sense. Way number four, optimize your meta tags for higher ranking. You don't have to bill links to rank higher, you can just adjust your meta tags, from your title tag to your meta description, and even as a bonus, optimize your URLs. Way number five, content is king, so write it in half the time. Look, if you can write your content half the time, in theory, you can produce more, maybe double the amount of content, and generate even more traffic. The caveat here is though the quality needs to be great, not up to par, but great, better than up to par. On Ubersuggest, we have an AI writer that helps you write content. It won't fully write the content for you, but it starts you off and helps you optimize for the right keywords. From there, you can modify it and create a masterpiece in half the time. So head on over to Ubersuggest, go to the lab section, and click on AI writer. From there, put in a keyword that you want your article to be about. For this example, I selected marketing, then select the title that works for you, then select a meta description, then select a few headings, and boom, you'll have article in seconds. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/rKgHxZRLXg4 #SEO #NeilPatel #DigitalMarketing

How Google wants you to create meta descriptions. Have you ever done a search on Google and notice for each result there is a title and a description? That description is called the meta description. Usually a website creates one for each and every single page on the website, but sometimes they don't. And search engines can use yours if you provide one, or they can come up with their own for each of your webpages if you don't provide one. So what makes an ideal meta description? RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Well, let's see what Google has to say. As you can see here, Google gives quite a bit of feedback. First, they don't want you to just list keywords in your meta description. Here's the example of what Google doesn't like. As you can see they're just listing tones and tones of different keywords. That's really not what they like. Second, Google doesn't want you to use the same meta description on each page. Such as this one. If you use this description on each and every single page, it doesn't really help Google know how one page is different than another. Third, they don't want you to just summarize the page. Here's a summary example that Google provided. And the issue is, if you just use the summary, it doesn't really provide much value. They can figure that out on their own. You got to make it more compelling. Fourth, don't make your meta description too short. And here's the example of a short meta description. It's so short that people really aren't going to know what they're going to get when they click on your listing. And if they don't know what they're going to get, do you think they're going to click? Well, some may, but a lot won't. So if you follow Google's rules you'll create an amazing meta description, right? Well, it helps you, but it doesn't really give you enough information to separate yourself from the crowd. Now, here's some data that we have on what creates amazing meta description. Keep in mind with our Ubersuggest tool, we track over 900 million domains and we're looking at things like click through rates and rankings. So we see patterns. So this data here is from those patterns. And when I break down this data, you'll notice that the percentage gains you get from implementing one or two or three of these tactics isn't that much. But if you implement a lot of them, all those small percentages will add up and that's enough for you to win. So let's dive into the data. You can get roughly a 3.4% higher click through rate for meta description tags that are roughly 119 characters to 135 characters. We found that descriptions that are too long or too short don't get as many clicks. And you can get up to a 5.7% increase in click throughs when the exact query that someone is searching for is also in your meta description. Makes sense, right? Someone searching for something, they see it within your title, the description as well, even your url, it all helps. Power words increase click throughs by roughly 2.18% when you add them to the meta description. A great example of a power is effortless, such as check out these seven effortless ways to boost your rankings. If you implement at least three of them, you should see quick results. Hopefully that helps you use power words and implement it into your meta descriptions. You can also get roughly a 2 to a 3% higher click through rate for meta descriptions that contain emotions versus ones that don't have emotions. And the simple one, if you add a meta description versus not having one at all, keep in mind if you don't have one, search engines can just pull it from your site or make up their own. But what we found is websites that have a meta description no matter what it is, what it says, how short or how long it is, or whether it has a keyword or not, they get roughly a 5.8% higher click through rate versus ones that don't even have meta descriptions. So make sure you come up with a meta description for each and every single page. As I mentioned, I know the percentages aren't that big, but every little bit adds up. The slightest difference could mean a few extra spots in your rankings. Now, we have tons of data on this kind of stuff, not just for meta descriptions, but title tags, URLs, even on-page SEO, link building. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/9LMc75qLKXc #SEO #NeilPatel #DigitalMarketing

You may not want Google to rank your site in all countries. The other day on Reddit, someone asked, "I have just added a new domain property to Google Search Console. I want to specify the country where my website should be visible because it's an e-commerce website. How do I add targeting country and robots.txt from my new website?" A Google employee named Gary Ellis responded with, "Generally, there's no need to specify geographic targeting in Search Console. Google can just figure out from all the other signals such as different parts of the url or let's say even if people are bouncing." And then Gary went on to say, "You should look at how other companies like Amazon do things from a SEO perspective when it comes to international SEO." RESOURCES & LINKS: ____________________________________________ Reddit: https://www.reddit.com/ Google Search Console: https://search.google.com/search-console/about Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So why am I bringing this up? It's because International SEO is huge. Did you know that I get over 82% of my traffic to the neilpatel.com NP digital website from outside of the United States? In other words, don't take the rest of the world for granted because it can help you generate a lot of revenue. But here's the issue. Translating and transcribing your content for every language you want to target whether you're e-commerce site or B2C site or a B2B site, is a bad idea. You should only target regions where you want to be helpful. Here's why. If you expand into other regions just to get traffic but you don't really offer great products or services or even a great experience within those regions, it's going to hurt your overall SEO. How you may ask? No matter how good your website is or your marketing is, or even your bounce rate is people are not going to go back to your site or even click on your listings if they know your products and services aren't tailored to them. In other words, it's going to hurt your overall SEO. So only focus your website, your content, your products, your services on the languages and regions you want to target. And here are some tips when it comes to international SEO. First, transcribe your content. Don't just translate it. When you want to go after new regions and languages, you have to adapt your content to what people in that region expect. With culture being different all over the world, you'll find that translating your content word for word just won't work. You'll have to customize it to each region. Second, you'll have to use hreflang. Hreflang tells search engines and browsers that pages on your website are countries and languages. If you're wondering how to use hreflang, this tool by Aleyda Solis will help you. And with this tool, it'll give you the code that you need to put on your website. That code goes into the head part of your website. Third, you need to build links within the region you're targeting. You can hire someone from Upwork who knows marketing and they know your space within that region. They can reach out to your websites, build relationships, beg for links. It works. It's a numbers game, but it really does work. Or if you want more skill, you want to grow faster, you can hire agency like mine, NP Digital where we are awarded Agency of the Year to reach out and build you links throughout the whole world which we do for hundreds of clients. Without back links, you won't get much SEO traffic. Fourth, you need to consider generating PR. PR creates brand queries, which is when someone searches for your company name on Google or your website name. This helps with your rankings and traffic. Just think about Nike. Did you know over 7 million people in the United States are searching for Nike each and every single month on Google? Less than 2 million people on a monthly basis are searching for shoes. Nike has a bigger brand than the term shoes. What does that tell Google? Nike's powerful, people recognize them and they should rank them higher. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/KQkcaSZA9os #SEO #NeilPatel #DigitalMarketing

Google's helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don't really flow within the article. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So why do people write these kind of content pieces? Well, it's because they want more SEO traffic. But what's the problem with that? It creates a terrible experience for users. So what did Google do? They released the helpful content update, in which their goal is to rank non-helpful content not as high. They want to rank that non-helpful content lower, and they want to rank the helpful content, which is great and amazing, and is not created for search engines, higher. Now, here's what Google has told us about the update. They first said, Focus on writing content for people. and they give us feedback such as: "After reading your content, "will someone leave feeling like they've learned enough "about the topic to help them achieve their goals? "Will someone reading your content feel like "they have had a satisfying experience? "Does your content clearly demonstrate first-hand expertise "and depth of knowledge? "For example, expertise that comes from "having actually used "a proctor service or visiting a place?" Second, they said, "Don't focus on writing content for search engines." And here's what they mean by that: "Is the content primarily "to attract people from search engines "rather than made for humans? "Are you producing lots of content on different topics "in hopes that some of it "might perform well in search results? "Are you mainly summarizing what others have to say "without adding much value? "Are you using extensive automation "to produce content on many topics? "So what does all this that Google has told you, "mean for you? Well, number one: Google wants you to focus your content on a specific industry or niche. As Google stated, they prefer that you don't create lots of content on different topics. They want you to focus. Be the expert. Know what you're talking about. That way people get the most value. Number two: make sure your content is executable. If someone reads your content and they don't have any specific takeaway, and they don't know what to do next, your content is failing. What I like to do, and here's a quick solution for this. Is, at the end of my articles, I summarize my learnings through a conclusion section and I label that section 'Conclusion' And I define my key takeaways. That way, in case someone just wants to skim, they can just get the main points from the conclusion. Number three: continually update your content. Things change over time. Don't assume that if you write a piece of content it'll keep getting traffic. As things get stale, your traffic will go down. It's sad, but it's reality. Keep your content up-to-date, fresh, relevant, so it provides users with the most benefit. When updating your content, it's not about how much you change, it's more about what do you need to do to keep it amazing. And that could be very little or it could mean that you make a lot of changes. Try to update your content at least once a year, and if you're confused on how, how to make content more amazing, search for your main keywords that your article ranks for on Google, or you wish to rank for on Google, and look at all the people that are ranking that aren't your website, and see what they're doing that's different than you are. That'll give you ideas on how to make your content more amazing and ideally even better than theirs. Number four: adding your secret sauce. What do you know about the others don't? What have you experienced that others haven't? By adding in your secret sauce and your personal experiences, you are more likely you get social shares back links and generate more traffic. If you're just regurgitating what everyone else is already saying, then there's nothing unique. So in every content piece, try to add your personal experiences. That's how you beat the helpful content update. You just go above and beyond and delight users. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #SEO #NeilPatel #DigitalMarketing

The dirty little secret about social media marketing. I've been doing social media marketing for a long time, so long that I used to do marketing when there was MySpace. Do you remember that company? It was around before Facebook. And I also have a ad agency, NP Digital, where we employ over 700 marketers and we have over 500 companies that we work with around the world, including social media marketing as one of the services we provide. So I see a lot of data. I've experienced a lot myself, and I'm constantly learning from my team as well. But no matter what guru you talk to or who you follow, no one can really help you get a million engaged followers or help you be the next Kylie Jenner. It's a lot of hit and miss. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ The only way to really do well is purely through experimentation. You have to push out a lot of different content and do it consistently to figure out what works for you. See, I'm not a male model. I can't take off my shirt and flex and get tons of likes like David Gandy. And I can't record a video of me dancing like Julianne or Derek Hough because I can't dance like them. And I can't sing like Justin Bieber either. In essence, you have to leverage your own X factor. So what is that X factor that everyone is going to love? You won't know until you experiment. So here's what you should do. First, post content at least once a day. Ideally, you should be posting content at least three times a day. And when you post your content, don't just focus on one social network. Use all the major ones, from TikTok to Instagram, Facebook, LinkedIn, YouTube, Pinterest, Snap. You'll quickly learn the type of content that works for each social network. Second, post all the main content types at least once a week. So in this case, you would try text-based content at least once a week, videos at least once a week, quotes at least once a week, images at least once a week. You also want to go live once a week or even try stories. You get the point. The type of content that you can post is endless. You can even try riding the wave of a popular meme. You won't be able to test out every content type out there in one week, but you can rotate through them and figure out what your audience likes and, more importantly, what they don't like. When you do something long enough, you'll get better at it. And over time, your account will just grow. Again, you just have to be patient. You will have to kickstart your growth. If you don't have many friends, it'll be a slow start. But if you spend even a few hundred dollars on ads or you cross-promote your account with another user to help you get more followers, even if you have to pay that other user, it will all help you kickstart the process. Don't just focus purely on follower count either. You want the right type of audience. If you have followers that never buy anything from you, it just won't matter. So to sum it up, no one really knows how to make you Insta famous or social media famous. It's a lot of trial and error, but just keep creating good content that people will love. So start running the experiments today. If you don't, you won't get the results that you're looking for. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/E-ntbP8cplk #SEO #NeilPatel #DigitalMarketing

The biggest social media opportunity that you aren't leveraging? How often do you log into LinkedIn? Well, I bet you it's not enough. LinkedIn has over 830 million users in over 200 countries. If you're trying to market in the B2B world, you have to use LinkedIn. It's the biggest social network out there that just focuses on B2B. And even if you're in the B2C realm, you can still promote there as well, because keep in mind people on LinkedIn are also consumers. RESOURCES & LINKS: ____________________________________________ LinkedIn: https://www.linkedin.com/in/neilkpatel/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Now, out of those 830 million users only 3 million share content according to Kinsta. That really is a tiny ratio. That's less than 1%. To give you a comparison, Instagram has roughly 1.2 billion users. Out of those 1.21 billion users roughly 87% are creating content according to True List. Can you see the issue here? LinkedIn has a ton of users, but way less engagement. LinkedIn has tons of users, but less than 1% create content. While other social networks have much more content because their users are much more active when it comes to creating content. But here's what you don't accomplish on Instagram, TikTok Facebook and most social networks, when you create content it's hard to get all your followers to see your content. Why is that? It's because you're competing with a lot of other content producers. So the algorithms can pick and choose what they show people because they're being flooded with content. But with LinkedIn, not really. They don't have the luxury to be as picky about what content they showcase. They just need more of it. So whatever they get, they're happy with it and they just accept it. Now, that doesn't mean every piece of content you post is going to go viral. It just means you have a higher likelihood of it spreading and getting more people to see it. And of course, if the content is good, it'll be easier to go viral on LinkedIn. So how do you do well on LinkedIn with your content? First off, write stories. Whether you're just giving tips or just sharing experiences, well stories on LinkedIn. Second, I want you to upload videos. YouTube, Facebook Instagram and TikTok. They all love video content, but so does LinkedIn. The issue is most people don't upload video content to it. Now, of course, you can't use the same dancing meme type of video that you do on TikTok, but that video that you post on LinkedIn doesn't have to be professionally edited or even professionally film. The content, the message that you are trying to convey across just needs to be professional and educational versus something that just contains humor. I like posting videos on LinkedIn at least three times a week and make sure your videos are less than 10 minutes long. Third, post carousel. If you aren't sure what Carousel are, check this out. It pretty much is multiple images that convey a specific point. For example, the one I showed you breaks down five steps to becoming successful. My first tip is about starting a blog and then I go into many more marketing tips such as start an email list because every dollar spent on email marketing companies earn $42 on average. I could take that same carousel, save it as a pdf and then upload it to LinkedIn. It creates the same effect. You'll get lots of engagement as LinkedIn users love that type of content. Fourth, promote your own site. From offers to blog content. Talk about anything you're selling. Don't feel ashamed to self promote. If you don't promote, you won't generate any income. Even if it doesn't get as much engagement as your other content, it's fine. Something's better than nothing. Last but not least, try LinkedIn ads. You won't be able to spend as much as the other platforms as they don't have as big of a reach but if you can make your ads profitable, great. Use them for their maximum potential. I use them to promote webinars. It's great because I can run super targeted ads to my exact customer I'm targeting. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/PF14kyW1LP4 #SEO #NeilPatel #DigitalMarketing

YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? It's because everyone does the same old things where they choose certain keywords, audiences and videos they want to target and show their ads to those people. And what most companies do is trust their creativity. They believe that the copy and design of their ads is what impacts sales the most. And yes, this has a huge impact on conversions and you shouldn't take it for granted, but you'll still find it's hard to scale your YouTube ads properly if you do what everyone else is doing. So I want you to try something new when it comes to your ads. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? It's because everyone does the same old things where they choose certain keywords, audiences and videos they want to target and show their ads to those people. And what most companies do is trust their creativity. They believe that the copy and design of their ads is what impacts sales the most. And yes, this has a huge impact on conversions and you shouldn't take it for granted, but you'll still find it's hard to scale your YouTube ads properly if you do what everyone else is doing. So I want you to try something new when it comes to your ads. First, I want you to add the Google watch pixel to your website. You can find out how to do this step by step, just go to this URL. Follow Google's instructions and set this up. This will allow you to show everyone who visits your site an ad when they browse YouTube. Now you don't want to show an ad to everyone, more so, you want to show the ad to the right people, the qualified people. Second, you need to be very specific with your ad. Think of all the holes in your marketing that can keep people from buying, address all those problems in your video ad. Also, use all the basics that help get people to the finish line, like social proof, like press quotes, value proposition, pricing, any money-back guarantee you offer, or free trial, showing reviews. of customers, anything that sets you apart, it will all help. Third, send people to a different page on your site. The big mistake people make with their ads is that they send people back to the same page they were on before when they didn't convert. For example, if I were selling a product or service and I had a landing page showing a bunch of facts and data about why people should buy from me, if someone didn't convert the first time they saw it, the next time I can do it. With them coming back to my site from remarketing, I would send them to a landing page with more emotional appeal. Fourth, continually test new strategies. You won't always get the results you want right away. It takes time to test and adjust your campaigns so they convert the way you want them to, from your landing page, to your ad copy, to your creative, even to your targeting, you need to be patient and continually focus on execution. Fifth, don't forget to add upsells and downsells. When you go to McDonald's and order fries, they often ask, "Hey, do you want a bigger fries?" You order a hamburger, they'll ask you, "Do you want a drink and fries with that? Do you want a meal, do you want a happy meal, do you want a toy?" They are constantly trying to get more money from you. It's easier to generate more money from your existing customers than it is to get new ones. Just like McDonald's, you want to add some upsells and downsells, this helps to generate more revenue. Any upsell that helps deliver better results or makes results happen faster is an easy way to get people to upsell. Lastly, focus on repeat customers. According to Alex Schultz try out YouTube ads to cold traffic as well, but I also want you to try the strategy I just broke down. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/5y6iR0TRqu0 #SEO #NeilPatel #DigitalMarketing

Free resources to learn Instagram marketing. According to stats, there are over 1 billion users on Instagram. Wouldn't you love to learn how to market to them? Well, today, I'm going to break down seven free resources to teach you marketing on Instagram. RESOURCES & LINKS: ____________________________________________ HubSpot: https://www.hubspot.com/ Simplilearn: https://www.simplilearn.com/ Later: https://later.com/ Coursera: https://www.coursera.org/ Class Central's: https://www.classcentral.com/ The Meta blueprint: https://www.facebookblueprint.com/student/catalog Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Resource number one: Instagram unlocked. You can find it on the neilpatel.com website, and this training is a six-part video course that teaches you all aspects of Instagram. From how to get more followers to how to analyze your stats, to even how to run ads, and even sell on Instagram. What's cool about this course is: There are cheat sheets, homework assignments, planners, calendars, and other worksheets to make your life easier. So even if you're new to Instagram, if you follow the worksheets, it'll help you out drastically. Resource number two: Instagram marketing by HubSpot. The course has 21 videos, six lessons, and six quizzes. It's a whopping two hours and 30 minutes long. You have to sign up to view the course, but it's free to sign up. One of the lessons I love in this course is how to create a remarkable Instagram ad content. They also have a lesson on creating remarkable content, just in general, in case you don't want to run Instagram ads. Resource number three: Instagram marketing basics by Simplilearn. If you're just starting with Instagram and you haven't figured out the basics yet or the correct way to even set up your profile, this course is great for you. It doesn't go over too many advanced elements, such as monetization and how to use it as a business tool, but it's a great resource for getting started. This course is roughly two hours long, all video-based, and upon completion, you get a completion certificate in case you want to use it to help you get a job. Resource four: Instagram training by Later. If you aren't familiar with Later, it's a social media marketing tool. They have a whole section on Instagram training. What's cool about their training is: it's short and to the point. It's not really laid out like a course format, but you can quickly find where you need help, read an article about it, or watch a video about it on Later, and boom, you're off into the races. It's great if you're self-sufficient. Resource five: Increase Instagram engagement on your business profile by Coursera. The reason I wanted to highlight this course is because business profiles tend not to get as much engagement. This course is designed to fix that. It breaks down step by step, how you can create the popular business profile. This is important because business profiles are easier to monetize. And if you don't have an ad budget, you of course, still want traction. This course will help you with all of that. Resource six: Class Central's Instagram repository. If you have a lot of time, this is worth checking out. They literally have many courses on Instagram, it's too many to count, and they have them in different languages, from Arabic to French to German, and the list goes on and on. It's going to be more time-consuming than most of the other courses and resources I mentioned today, but if you want to get into the nitty gritty about every aspect of Instagram and you don't mind putting in the time, it's worth checking out . Last but not least, resource seven: The Meta blueprint. The more you are on Instagram, the more Facebook makes. They have a whole section on their website on how to sell online using Meta platforms. From Facebook to Instagram, they cover all the ad technologies extremely well. It's worth checking this resource out if you're considering running paid ads. Funny enough, I would check out this resource before starting to run any ads anyways. It's always great to get the platform's point of view. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/fkqCz12pGpI #SEO #NeilPatel #DigitalMarketing

The easiest way to get clients for your ad agency. It's funny, everyone thinks it's easy for me to close business. Even with a brand, it's never easy. You always have to work hard to close deals. And when I started off, it was even harder, because I didn't have a brand or the experience. Yeah, I still got to where I am today because I was able to close deals early on, and I continually use that money to reinvest. RESOURCES & LINKS: ____________________________________________ Crunchbase: https://www.crunchbase.com/ hunter.io: https://hunter.io/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So if you have a agency, today I'm going to share with you a strategy that's worked for me when I was starting out, and it still works today. It'll take you some work, but if you put in the energy, you will close deals. Best of all, you don't need any sales skills. Instead, you just have to share your marketing skills or whatever you're good at and your agency focus on. So let me break down what I mean, how you can close new business. Oh, and I forget to mention, it works no matter what country you live in, and you don't need any money to do it. Have you hear of the site called Crunchbase? It's a site that breaks down all the venture-funded companies. It tells you who their investors are, the founders, how much money they even raise. Now what I want you to do is look for companies and websites on Crunchbase that recently raise millions of dollars, all the way up to 20 million. You don't want to look for sites that raise more than $20 million. Like, if someone raised $100 million, this strategy just doesn't work for too large of corporations. Or, if it does work, it's a very slim chance. But with smaller ones, it works extremely well. And what you want to do is tear down everything that they're doing wrong from a marketing or a design perspective, or whatever services your agency offers. That is what I want you to focus with that that teardown. So if you offer paid ad management, then you would tear down their website from a paid ad perspective. And if they don't do paid ads, you would talk to them about how they're missing a big opportunity and what results they could expect if they were doing paid ads. If you offer conversion rate optimization services, break down how they can improve their conversion rates. If you offer design services, break down how they can make their website more usable. You get the point. But the key is to be very specific in your teardown. You have to use screenshots, break down solutions, and no, your solutions can't be hire me. You literally have to tell them how to fix everything step-by-step, even if they decide to do it on their own without paying you. The more specific you get, the better this strategy will work. Now what I want you to do is email off a few of the investors and founders that you find. Be kind, of course, with your email, but talk about your findings, what they're doing wrong, and how they can grow faster. If you can't find people's email address, use hunter.io, as this will show you people's email address if you put their domain name in. And that's really it. All you have to do is send off that email. And at the bottom of the email, let them know, hey, if you just want me to fix all of this for you, I'm happy, willing to work with you. And when you're doing this, the reason I said you need to send it off to investors and the founder, if you send the email off to both the investors and the founder in the same thread, there's a good chance that they will respond, much higher than if you just email the founder alone, from what I tested. And as a bonus, if you have the extra time, record it, right? Do this teardown in a video, do screen recordings. It converts even better. Requires a little bit more work, but it converts better. And once you do this, you'll find that the fraction of the people that you email will convert, typically one out of every four and five emails, assuming your teardown's good and you're emailing people, you know, really solid step-by-step instructions that they can just implement on their own. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/zUwK51XBMEI #SEO #NeilPatel #DigitalMarketing

Seven ways for your coworkers to help you with your marketing. Do you have coworkers? If so, great, because I'm going to teach you how to leverage them for more traffic. And if you don't have coworkers, no worries, you can use your friends instead. RESOURCES & LINKS: ____________________________________________ Slack: https://slack.com/ Microsoft Teams: https://www.microsoft.com/ Upper: https://upper.co/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So strategy number one, ask your team for social love. Whenever your company posts on the social web, ask your team to give you some love. Whether it's a like, a share, it all helps. But what works really, really well is comments. It works better than a like or a share. See, comments take more effort to leave than, let's say, a like or a share. So every time that you're posting something on the social web that is promoting your content or your website, ask people to help you out socially. The more engaging their comments are, the better that story that post, whatever you're posting, will do. because that impacts the algorithm more than anything else. The way I get my employees engaged is through our internal communication channels, like Slack or Microsoft Teams. Strategy two, have your team talk about your company. Everyone these days has social profiles, such as LinkedIn or Facebook or Twitter, or even Instagram. When they do cool stuff at work, they should share it. When they have a friend who should buy your product or service, let them recommend it. The more people that they can send your way, the better. Strategy three, let your employees use company time to become brand ambassadors. From going to conferences, to local events, or even speaking events, the more brand ambassadors you have, the better. It's a great way for the company's name to get out there. And it's a win-win, both for you and the employee. Just think about it, which one of your employees wouldn't love to go to an event and travel on the company's dime? A lot of them would love to, you can set up rules such as, you have to speak at the event to go. And of course, they have to promote the company. Strategy four, ask your employees to blog. As they say, content is king. The more amazing content you have on your blog, the better. And Google loves content from industry experts. So if anyone on your team wants to volunteer and write on their free time, that's great. Because it'll help you get more traffic, plus that content's going to be higher quality from a data and educational, or even thought leadership perspective, because it's from an industry expert. You may need to have a part-time editor help you and your internal team to edit whatever content they write and spruce it up. But you can usually find these people on ProbLog or Upper. Strategy five, give them swag they will actually use. You see billboards everywhere because they work. It's great branding. Short run, not the biggest ROI. Long run, it can provide amazing ROI. Just like billboards, you can turn your employees into one, as well. By giving them swag they love and they want to wear, they will turn into walking billboards. Strategy six, have them leave reviews. Not all platforms will allow this, but for the ones that do, have your employees leave reviews. The reviews should only be left if they use your product or service and they should be honest. The more reviews you have, the more sales you'll generate. People love reviews. Strategy seven, embed marketing into your culture. This one may sound silly but the hardest part about getting your team to market the company, is getting them to care and want to do it. If it's part of your culture and everyone does it and embraces it and loves it, you are more likely to keep doing well. It's a big part because in most companies, you'll find that people just stop helping others with their marketing over time. But the companies with strong culture that have the emphasis on helping them market the company, their team will keep pushing forward. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/KZhl0jg9ZAk #SEO #NeilPatel #DigitalMarketing

Rethink your marketing with this unorthodox concept. I was born in London, my mom was born in India, my dad was born in Uganda. When I was a baby, my mom and dad wanted to move to America. So, we ended up making our way to sunny California. Now in India, my mom had a teaching degree, but here in America, her degree was not valid. So she had to go back to college and take some classes, so she could be a teacher. And once she did that, she still struggled to get a job. People just didn't want to hire her, no matter how hard she tried. So what did my mom do? Give up? no. She went to the local preschools and said, hey, I'll teach for free for six months. And if you like me, hire me. If not, you don't have to hire me. You get me for free for six months. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ One trend that I've seen over the years, is marketing is continually getting more and more expensive. This is also partly because companies figured out, how to generate more revenue per customer. So over time, they're willing to spend more money on marketing. Now, this doesn't mean that you shouldn't do marketing. You should do it because it can be extremely profitable. But another cost effective alternative strategy, that you can use is giving away something for free of value. This can help boost your conversion rate, and help you bring down your cost to acquire a customer, even though you're eating the cost, of giving away something for free. Let me give you an example of how I use this strategy. In 2017, I bought a company called Ubersuggest for $120,000. I removed the ads, improved the tool, and gave it away for free. A portion of those visitors were interested in our ad agency services. So we sold them on marketing services. It was an effective strategy that my ad agency, Neil Patel Digital used, and it helped us grow, to be the 21st fastest growing company in the United States, according to Inc Magazine. You can also run the same approach with a physical product, like an e-commerce site. Have you ever heard of the company Orabrush? They would give away a free tongue cleaner. You just had to pay for shipping. They would then make their money, by upselling you on things like toothbrushes, mouthwash, and even toothpaste. This strategy worked so well, that they got acquired by a company called Dentek, which then got acquired by a larger company owned by GTCR, which is a private equity company, that has roughly $29 billion under management. It doesn't matter if you're selling a physical product, or a service, there are things that you can offer for free. The key with this strategy are a few things. First, whatever you offer for free, must have perceived value. For example, if I were offering pens for free, it wouldn't have much value, because you can find pens anywhere. You can probably find them on the ground, on the street. The higher the perceived value, the better it will work. Second, what you are giving away for free, can't be too expensive for you. If you're giving away a free Tesla, for example, that's expensive. It's hard to make the economics work. Tesla car costs over $30,000. It would take you forever to make that money back, and you probably wouldn't make it back. The lower the cost, the better. Third, you need something bigger to sell those people on. For example, if you're giving away something for free, that costs you a dollar, you ideally want to sell something, that can make you hundreds of dollars, if not thousands. At Ubersuggest, we give away software for free, that most people charge $20 for or a $100. Sure, we have some paid plans, but majority of the software's for free. We upsell people to consulting services. Consulting services can cost millions of dollars a year. That's how we make our money back. You see how it's worth giving away, something really affordable for cheap, so you can focus on something bigger? ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/Nhx78Ecj2D4 #SEO #NeilPatel #DigitalMarketing

Digital marketing strategies that just work. There are a lot of digital marketing strategies out there. How do you know which ones to use? Which ones to start out with, especially if you're starting off? Today I'm going to break down five strategies that just work when you're starting off. RESOURCES & LINKS: ____________________________________________ Hello Bar: https://www.hellobar.com/ Unbounce: https://unbounce.com/ SamCart:https://www.samcart.com/ ClickFunnels: https://www.clickfunnels.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Strategy number one, the money is in the list. You have to collect emails if you're doing marketing. When someone visits your website, there's a slim chance that they're going to buy from you because they don't know you. Think of asking someone to give you their email address as if you're asking someone on a date. Once you get them to commit, it's much easier to progress them. Using tools like Hello Bar, you can collect emails on your website. You can collect emails by offering people a newsletter, coupons, eBooks or anything else you dream up. Once you have someone on your list, you can pitch them over time on your products and services. And in between your pitches, give advice, help them out, create educating content. A portion of those people will convert into customers. Strategy number two, landing pages. If someone visits your website and they see hundreds of options, it makes it harder for them to decide what to buy or sign up for. Now, it doesn't mean that you shouldn't have or can't even have hundreds or thousands of products. More so, you just need a dedicated page to each product. This is called a landing page. That way, when someone lands on that page, it pitches them to sign up for that service or buy that product, not 10 other things. This is important because it improves your conversion rate. You can use tools like Unbounce to create landing pages. Strategy number three, upsells. When you go to McDonald's and you order fries, a lot of times they'll ask you if you want a larger size. And it doesn't cost more, so they're like, "Hey, this is a good deal. Do you want this for 10 cents more?" Or if you order a burger, they may ask you, "Hey, do you want a meal instead with drink and a fries?" This is one of the key strategies to McDonald's success. Why? Because it is easier to generate more money from your existing customers than it is to generate new sales. Strategy four, podcasting. So if you create a podcast and you can do so just by recording your voice on a phone, and you just push it out, it'll naturally gain traction because you're not really competing with anyone. You can also use services like Libsyn to push and publish your podcast. My podcast "Marketing School" gets a lot of downloads a month and it's great branding and revenue drive. Strategy five, paid ads. Whether you love or hate Google or Facebook, they're still popular. And they make billions of dollars from ad revenue. Why? Because their ads work and they drive money. By now, you should have created a landing page and you should have added upsells and downsells. So why not throw some paid traffic at that landing page? You don't have to spend a lot, $50 to $100 per channel. It'll get you some traction. Just try all the main platform from Googlbook, Pinterest, Twitter, LinkedIn, even Snapchat. I know the list goes on and on, but try them out. Then take the channels that are performing somewhat well and double down on those. You should be able to generate profit from your paid ads like most companies. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/3rrcT0wD7Ik #SEO #NeilPatel #DigitalMarketing

Seven lessons from hiring a CEO that is smarter than me. I've been an entrepreneur for roughly 22 years now. When I started out I wanted to be the head honcho, you know, the CEO, the one in charge. And ideally I wanted to be the CEO of a really big company and maybe one day that company would be publicly traded on the stock exchange. Over the years, I've learned two things about myself. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ First, I am a terrible manager when it comes to managing a large amount of people such as a hundred plus people, 10, 20 people, no problem. I'm just not good when it comes to a large organization with layers. The second thing that I learned is I don't think it's fun to be a manager or a leader. Some people enjoy it. I enjoy some aspects of it as well but I don't enjoy most of it. For example, I love helping people grow and teaching them new things but I don't enjoy tons of meetings or quarterly planning or a lot of the other things that are required from a good CEO. So over the years, I've built a business model in which I'm never the CEO of my own company. So here are seven lessons that I learned from hiring other talented CEOs and executives over the year. Lesson one, people grow a business. It doesn't matter if you're Elon Musk or Bill Gates, without a team it's really hard to be successful. But here's the thing, good people follow good people around. And good people don't follow bad people around. Just because someone was the CEO of another competing company it doesn't mean they were good. And you want good people or else they will bring over mediocre talent, which means you won't grow. Second, they had to be at those jobs for a while. So if they have a good portfolio, they need to be there for a while and they need to have worked their way up in those companies, because if they worked their way up that means other people found them to be valuable and the chances are they'll do well for you. This reduces the chance of having bad people within your organization as that can be toxic and that can slow down growth. Lesson two, as a marketer, I always believe that the best way to grow a company is marketing combined with a good product or service. And keep in mind, I'm young, being that I'm in my 30s I don't have as much experience as some of these seasoned executives who are in their 50s or 60s. One thing I learned from working with these seasoned executives is that a business also grows with time. Lesson three, experience doesn't always equal to being right. By no means, do I think I know everything, if I did, I would be the CEO of my own company versus hiring one. But what has allowed me to continually build companies that are successful and grow fast is that I think outside the box, and I'm always willing to try new things to achieve better growth, especially ones that my competition think are a waste of time and they aren't willing to try out. Lesson four, don't try to do everything your way. You are hiring a CEO or executive because they can do a job better than you. If they can't don't hire them. But when you hire them, you have to let them do certain things their way. You can't have the your way or highway mentality. As the saying goes, there are multiple ways to skin a cat. Your way may be correct, but their way may also be correct too. Less than five, you can't take culture for granted. Culture helps you recruit and retain people. Culture helps you build an amazing company that builds a great product or service that people love. It also helps you make an impact with your team members, your customers, and even the world. Lesson six, CEOs have to set an example. I hate hiring executives who only want to manage and tell other people what to do. I look for player coaches. They of course, should be able to run a company and manage people, but they have to be willing to get their hands dirty and do work themselves. I want them to be a great individual contributor for at least a portion of their time. Lesson seven, talent and brains can't replace hard work. I used to hire really smart people who were naturally talented and just were great at what they did. But many of those people were just lazy. These days, I don't care if someone went to Harvard, Stanford, heck I don't even care what their grades were in college or even if they have a college degree. If someone isn't a hard worker you are screwed because if they aren't willing to work hard how can you expect the rest of the company to work hard? ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/irhoV0lg1YA #SEO #NeilPatel #DigitalMarketing

The best digital marketing strategy you've never tried. I've tried a lot of marketing tactics over the year, and I've tried them on all sorts of businesses in different industries. Some tactics just work really, really well, no matter what industry you're in. Other tactics just don't work as well. And some tactics work specifically for specific industries. But when you look at the ones that work really, really well for most industries, for some reason or not, they're not really used much at all. And, today, I want to break down one of them that isn't used that often, but it works super well. So well it drives me over 3,000 visitors a day. That's over 120,000 visitors a month. RESOURCES & LINKS: ____________________________________________ subscribers.com: https://subscribers.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ You may not get that many visitors to your website using this tactic, but you'll get something. It's super effective. And best of all, it doesn't require me to spend a dollar on advertising. So what is this marketing tactic and how does it work? Push notifications. I use a tool called subscribers.com, but you can use any web push notification software to make it happen. Just think of it this way. When someone comes to your website, how do you get them to subscribe? Maybe ask them to put in an email address, maybe ask them for their phone number, maybe you want to build up your SML list. But what's wrong with that? There's nothing wrong with it, generally speaking. It doesn't work as well as you want, and there's a massive drop-off rate because people don't like putting in their personal information. A lot of people don't like to share their phone number, their email address, social security number, and the list goes on and on. And I'm not saying you're asking for all those feels like, such as address, but, still, people don't like putting in their email address if they can avoid it. With push notifications though, it's different. When someone visits your website through their browser, they can subscribe to your website. All they have to do is click the allow button. And through their browser, they can receive messages from you, and they don't have to give you any of their personal information like your email address or your phone number. And your search browser does not give them your email address or phone number. And you can communicate with the people that subscribe through these push notification software that you're using. So, when you have a seller promotion running, you can let them know. Or when you have a blog post to promote, you can let everyone know. And all you have to do is just send a push notification out. It takes literally less than a minute or two. Now, here's my favorite part about push notifications. Have you heard of email drips? You know, where you create a drip sequence when someone automatically gets email 1, 2, 3, 4, and 5 with their new subscriber that way you can continually promote different products, services, and generate sales? You can do the same thing through subscribers.com. You can create a push sequence that helps you drive traffic and sales. For example, in my push sequence, I first promote my ad agency, NP Digital, and I talk about the marketing services we offer, then I promote my software, Ubersuggest. It drives consistent traffic and signups. And, then, when I release a YouTube video, I send that out to all my push notification subscribers. And when I release a blog post, I do the same. That's how I generate an actual 120,000 visitors a month. If you want my team to implement strategies like this and others that a lot of people aren't using, but they just work, check out my ad agency, NP Digital. We're award-winning performance marketing agency. We got performance marketing agency of the year because of the unique strategies that we do. And they just work. If you have any questions, leave a comment below. I'm here to help. If you enjoy the video, like it, share it. Tell other people about it. Thank you for watching. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/Y7LL4wowKqw #SEO #NeilPatel #DigitalMarketing

The long term marketing tactic that you need to start focusing on. I have tried literally most marketing strategies that you can think of. From sponsoring sports teams to television ads, from every form of digital marketing. You name it, I've probably tried it. Well, what's funny is small companies always miss one big strategy that large corporations tend to use. And what's really funny is it drives a large chunk of the revenue for these big companies. But for some weird reason, startups and even mid-size companies don't leverage it. Can you guess what it is? It's partnerships. RESOURCES & LINKS: ____________________________________________ WP Engine: https://wpengine.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Just think of it this way. There are other companies that already have your ideal customer and you already have their ideal customer. Plus, you, in essence, are getting free marketing to your ideal customer, whether they sign up with you or not. So how do you make partnerships work for your business? First, add a partnerships page to your website. Let people know that you're accepting partners. This way, you can promote them and you should require that they promote you on their website too. Second. You want partnerships that are mutually beneficial. If both companies can drive revenue to each other, they are likely to help one another out. If they can't be mutual, what you'll find is they won't really drive you any revenue, you won't drive them much revenue, or if one of you drives revenue, it won't last for the long run. Third, provide each other with presentations, documentations, and support to help drive revenue to one and another. Remember, a partnership usually requires a double sell. That means you have to sell twice. Once to the company that you want to partner with, and then they have to sell to their customers on paying you. And the same goes with you. Do you see how that's a double sell? So if you don't provide them with the right documentation when they're selling on your behalf, they may not do a good job closing. That's why you need to give them all the ammo that they need. Fourth. You have to maintain your relationship with that partner. If you don't, you'll find that nothing will happen. Or if it's generating revenue, eventually it'll die down. The easiest way to maintain them is continue to try and send them more business, and follow up with calls and emails, and see if there's any other things that you can do to help them out. Last but not least, don't expect great results from a partner program in one year or even two years. It moves super slow, like SEO, but after three or even four years, you'll find that a large chunk of your revenue comes from partners. Usually not one partner, but instead, a small amount of revenue comes from each partner. And some partners won't drive you much at all, but it's a numbers game. And when you add it all up, it tends to be a lot of money. If you want to partner with us, feel free to email us at johnh@npaccel.com. If you have any questions, leave a come below, enjoy the video, like it, share it, tell the people about it. Thank you very much, and I hope you have a wonderful day. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/ji7XSKC_ayc #SEO #NeilPatel #DigitalMarketing

With SEO, you would think that it's too hard to outrank a big company because they have a high domain authority, thousands, if not millions, of backlinks, and they have a big marketing team with a huge ad budget. So it's impossible to outrank them, right? Wrong, actually, it's very doable. What most people don't tell you is big companies move really, really, really slowly. But speaking of SEO, how do you beat these big companies? Well, there's a simple playbook that I like to run that I found that it works just in most cases. RESOURCES & LINKS: ____________________________________________ Kissmetrics: https://www.kissmetrics.io/ CodeCanyon: https://codecanyon.net/ Infogram: https://infogram.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Step one, build links through animated graphics. I've talked about this in the past, but infographics are one of the best and easiest ways to build links. Step two, write content and keep it updated monthly. Make yours better than theirs and keep it better than theirs. So, continually keep track of the main keywords that you want to go after each month with these pages. Search them on Google, look at your competition, see what they're always doing, at least the ones in the top 10, and make sure your content's always better than theirs. Step three, add tools to your website. You know, I have the Ubersuggest tool, but did you know that it has over 24,000 unique backlinks? That's a lot of links. And you don't have to build a crazy tool to get links. My A/B testing calculator tool is dead simple, yet it has 687 unique links. Step four, use schema markup. One way to beat these big companies is to optimize for click-throughs. It doesn't matter if the first one has better SEO or more links, Google will eventually take that second spot and move up to number two because that's what people prefer. Step five, optimize your title tags for click-throughs. This is kind of like step four, but it's a little bit different than using schema markup. We already talked about click-throughs, right? The more clicks you get, the higher you can rank. So I want to break down 10 ways you can optimize your titles and meta texts to increase your click-through rate. One, titles with questions have a 14.1% higher click-through rate. Two, you can get roughly 8.6% higher click-throughs from a title with 15 to 40 characters instead of something that's longer or shorter. So make sure your titles aren't too long or too short. Three, you can get up to a 45% increase in click-throughs when the exact query someone is searching for is in your URL. Four, power words can increase your click-throughs by roughly 13.9%. Five, get roughly a 7.3% higher click-through rate for titles that contain emotions versus ones that don't have any emotion. Six, and you can get roughly a 5.8% higher click-through rate if you have a meta description. So make sure you add one to each of your pages and don't rely on Google. Seven, titles with years generate roughly 4.9% more clicks, such as "The Beginner's Guide to SEO 2025 Edition." Eight, evoking curiosity can increase clicks by 5.9%. Nine, titles that resemble education roughly have 10.4% more clicks. And 10, you're more likely to be successful if you looked at paid ads, because they're also scored on clicks. Now, the next step, build a brand through social and PR. What a lot of startups can do that large companies can't is use social media and PR. Just look at how much content I push out. So create content regularly and push it out daily. And with PR, you can do performance-based PR where you only pay if you get results. A lot of companies like PRServe offer that. The more people that see your brand, the more people that'll search for it on Google and the more likely that you'll rank higher on Google, because that sends signals to Google that you have a strong brand. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/BLxA_fhGEn8 #SEO #NeilPatel #DigitalMarketing

How I spend my day as a digital marketer. Getting your work done isn't enough if you want to succeed as a digital marketer. What makes the life of a digital marketer complicated is algorithms. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ From Facebook to Google, to Instagram to even LinkedIn, pretty much all platforms have their own algorithm. And the issue isn't that they have a algorithm, it's more so that they continually change their algorithm. In 2020, Google made more than 4,500 algorithm updates. That's roughly 12 updates a day! Now, as time goes on, Google makes even more algorithm updates. So this year, you can expect way more than that. Now, you don't have to keep up with each and every single algorithm change, but you have to keep up with the major ones. Either way, it's a lot of work, but as a digital marketer, you can't spend all your time focusing just on algorithm changes. There's much more to do. And here's how I spend my days. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/EvOP7War6Jw #SEO #NeilPatel #DigitalMarketing

An SEO tip that just works, especially if you're a beginner. People say SEO's hard and complicated, but it doesn't have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one. RESOURCES & LINKS: ____________________________________________ Quora: https://quora.com/ AnswerThePublic: https://answerthepublic.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ First off, have you ever heard of the site Quora? It's a simple question-and-answer site and it's super popular. So popular, it's one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it's simple. They just answer questions that people are curious on. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren't competitive. It's easy to rank for questions because no one is targeting them. So how do you find these question based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It's a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space and hit Search. You'll then get a list of all the questions that are popular within your space. Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it'll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know. First, make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I'm talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don't just add fluff. Second, you need to have an amazing answer. For example, I wouldn't create a page answering the question of what's two plus two, because everyone knows it's four. And if not, they can just Google it. And it's one word or one letter or one number more. So which is just four, right? There's not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be Olympian? And my answer would be very detailed. From what it's like to train, how long it takes to be Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as Olympian? Right? I don't see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the amount of people that try and like the percentage that you'll actually have to be Olympian. So that way it gives people a perspective on how hard it is. Third, you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, most topics there are more pieces of content than searchers. For example, there are 165 searches a month for their term dog food in the United States, yet there are 2.6 billion results. You think all those searchers are going to go through 2.6 billion results? No, Google doesn't even show them all because they know people don't really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determine what sites to rank. So make it easy for a search engine. Keep your content up to date because they'd rather show updated pieces of content versus ones that are years and outdated. Fourth, promote your content. You don't have to spend add money to do this. It's as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that's related to it. Fifth, you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you're going to do well. There isn't a specific number of questions that you need to create content around and you can't really do it with five or even 10 questions because that won't get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you'll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/WAYnIlRs7C0 #SEO #NeilPatel #DigitalMarketing

How I grew my SEO traffic by 300% through translations and patience. Can you guess how much of my traffic comes from the United States? Well, it's a whopping 14.53%. Whopping, you're like, "That's not that much." There are countless examples of successful companies that have come out of regions outside of the United States. So intentionally, we don't focus all of our traffic on one region because at my ad agency, NP Digital, we want to help companies grow no matter what region they're in, and by generating traffic from multiple countries, it has allowed us to grow super fast. So fast that we're the sixth fastest growing ad agency in the world according to "Ad Week." So how do we grow our traffic so fast through SEO? Well, let me break it down as well as how you can do it too. RESOURCES & LINKS: ____________________________________________ Upwork: https://www.upwork.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ First off use hreflang. See, hreflang is a way in your code to tell search engines that certain pages of your website are for specific languages and country. That way search engines know what pages to show up for specific users. Without that you may have people going to the wrong section of your site. Second, I want you to pick regions that you want to expand to fast. We base our expansions based on Google ad spend in different countries, and the countries with the most ad spend is typically the regions we want to be because we're a marketing agency. If people are spending money on Google and Facebook it usually means they have money to spend at NP Digital. You also may look at things like population or GDP. Once you have the regions that you want to target, you then want to go to Google translate and type in some of your most popular keywords that you want to target in your primary language. You will then want to head to Ubersuggest and type in these newly translated keywords within Ubersuggest. But don't forget to select the correct language and country in Ubersuggest before you click that search button. You'll then get a laundry list of keywords that you can potentially target like this. Third, you want to start creating content around these keywords, and don't worry if you don't speak the language that you're trying to translate your content into, all you have to do is to go to sites like Upwork where you can hire writers that speak your language as well as many other languages that you're going after. And when they write content, it's really important that you provide them with a keyword list. Don't force them to use all of them because if it doesn't sound natural, the content's not going to do well. It just needs to be naturally integrated. Fourth, post the content on your site. And again, don't forget to put the hreflang code within your head file. That way search engine browsers know what page is for what people. And once the content is up, it's not enough. You have to promote it. So take the same person that you hired on Upwork and have them do outreach for links within that country. So you would take a few of your competitors within those regions. If you aren't sure who they are, just search for the translated versions of those keywords on Google and it'll show you sites in those regions. If you put those URLs into the backlink report in Ubersuggest, it'll show you all the people who link to them. And then from there, you'll want to send emails explaining to them why your content's better, why it adds more value, why they should link to it. And last but not least, I want you to promote the content via pay ads. Run a bit of Facebook ads, LinkedIn ads, or even Google ads. A hundred dollars goes a long way and it'll bring you more awareness within those regions. You combine all of that and now your traffic will grow drastically within those regions. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/1OMGxzT8fRU #SEO #NeilPatel #DigitalMarketing

Five underrated SEO lessons. I've been doing SEO for a very long time. I started when I was 15, I'm 37, that's 22 years to be exact. And I know there are a lot of stats and data out there about SEO and what works and what doesn't, but in today's video, I'm not going to bore you with all that. Instead, I want to share my personal experiences, and I want to tell you what I've learned over the years and what you can take from it to do better. Most of these lessons aren't common and you probably haven't heard of them before. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Lesson number one, updating content frequently is better than building more links. I know you need links to rank. So if you have no links, go out there and build some. We found that if you build less links but you update your content more frequently, you do way better when it comes to a SEO perspective. And when I mean updating, I'm not talking about word or two or image or here and there, I'm talking about adjusting that page to be the best for your users and whatever that takes, better than your competition in other words. So spend more time updating the building links especially if you're a established website. If you're a new website, there won't be much content on your website, you probably don't have many links, focus on building more links. Lesson number two, shortcuts just aren't worth it. See, the sites that rank at the top in the long run are the ones that provide the most value, not the ones that cheat their way up to the top. Now I've learned a lot from this mistake and others but I had a shortcut mentality when I was young, and if I had to go back in time, I would stop taking shortcuts and I would've done what's best for users, which would've been what's best for my career. Lesson three, it's easier for brands to rank. One of the things that's taught me is brand queries go a long way in Google's eyes and in their algo. The more people searching for your brand, and assuming a high percentage of them click on your result, it tells Google that you have a good, strong brand. And, if your brand is more popular than your competition, it tells Google that people prefer you over the competition. And as your brand queries keep going up, what you'll find is, your rankings also go up. Once I learned that, I focused more on building a brand. It takes well over five years to build a brand, so you need to be patient, but it helps a lot with SEO. Lesson four, the quickest way to grow your SEO traffic is by going global. A Google employee once told me that the majority of searches on Google aren't in English. That's obvious, right? And it was to me at the time, I'm like, "Yeah, the majority of the world doesn't speak English, what's new with this." But what she told me next wasn't as obvious. She's like, "Yes, Neil, they don't speak English, the majority of searches aren't in English, but Google doesn't have enough webpages and all these other languages for most topics." Once that clicked, I was like, "Oh wait, I need to transcribe my content into multiple languages." So I started doing that and I didn't say translating, I said transcribe. The reason why is you have to adapt it for the local languages. Now, the United States only makes up 25% or less of my traffic due to international expansion. You should go global if you want more SEO traffic. Lesson five, don't purely rely on SEO. I used to believe that SEO was the best marketing channel. And because of that, I focused purely on SEO at the beginning. Funny enough, I still prefer SEO over other channels but I don't think it is the best marketing channel, I don't think any marketing channel is the best. I now take a different viewpoint. All marketing channels are great as long as you can make them work for you and drive you traffic, brand awareness, leads, and even sales. So I don't not focus on SEO, but I also don't purely focus on SEO. I focus on all marketing channels as well as new ones that come up as long as I can make them work. And if any of them get crushed by platforms making an algorithm update, I don't have to worry because my traffic sources are diversified. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/bR9TvplOWmc #SEO #NeilPatel #DigitalMarketing

How to build an ultra engaged audience that buys from you. Having followers and visitors is useless if you can't get them to buy from you. You have to cultivate your audience so you can generate sales and revenue. But how do you do that? RESOURCES & LINKS: ____________________________________________ Mailchimp: https://mailchimp.com/ ConvertKit: https://convertkit.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Well first, you want to build a email list. You can use any tool for that from Mailchimp to ConvertKit. If you build a email list, you'll quickly learn it's your digital ATM, in which every time that you send out an email blast, assuming you're promoting a product that people can buy or a service, it will generate you more revenue. The best way you can collect emails is through a landing page and sending people from your social profiles to there or even ads to a landing page, or you can use exit popups on your website or content upgrades. Second, you can't just send out emails selling to people all the time. 90% of your emails should be educational and provide value. Roughly 10% of the time you should be selling. My ratio is less than 10% when it comes to selling but yours could be higher, but just stay somewhere around there. If you're too aggressive on the selling, you won't have a engaged audience. You're not building a relationship with them. They won't buy as well, and you're going to burn them out. Third, engage with your audience. You can ask some questions or when they have a question, if you respond to them, that will help you build a more engaged audience. It takes some work, but it's still well worth it. And don't expect a response or two to make someone into a loyal brand evangelist. You need to spend years and do this, just really helping people out to make them loyal. Fourth, avoid giving generic responses. People want personalized advice that helps. Generic advice will turn people away and will hurt converting your followers into becoming loyal followers. Lastly, create video based content. look, videos help convey emotion, and it's easier for people to connect with you through video, over text. Your videos can be long form or even short Reels. I generally create a few videos that are at least five minute long, each and every single week. And I do a handful that are less a minute long. You can typically take the longer form videos and repurpose them and cut them into shorter videos and put them on TikTok, Instagram Reels or even YouTube Shorts. Now, if you need help with your marketing check out my ad agency, NP Digital. If you enjoyed the video, like it, share it, tell people about it. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/cXQ47bACDPw #SEO #NeilPatel #DigitalMarketing