SWNS

Nearly half of Americans would avoid going to a store that didn’t have a drive-thru (47%), according to new research. A survey of 2,000 U.S. adults found that twice as many people prefer the drive-thru to going in-store (28% vs. 14%). And a third of those who prefer drive-thrus said they will “always” choose that option when it’s available (32%). Results showed that people are using the drive-thru for a multitude of reasons, most commonly for coffee (63%) or fast food (60%), at least three times a week. Some are even visiting the drive-thru to get their pharmaceutical (13%) and bank needs at least once a week (20%). Unsurprisingly, people are most likely to show up at the drive-thru around mid-morning — between 8 a.m. and 12 p.m. (35%), with 12:55 p.m. being the average time respondents recall sitting at the window. Interestingly, more than a quarter of Americans think coffee drive-thrus should be open past midnight into the early morning hours (27%) and a similar percentage said the same about fast food restaurants (26%). Conducted by OnePoll for Dutch Bros, the survey also looked at the personality differences between those who prefer drive-thrus versus going in-store and found that 77% of people who prefer drive-thrus consider themselves to be patient. Surprisingly, these respondents are less likely to feel anxious when talking to store employees than those who prefer to go in-store (6% vs. 28%). In fact, they’re even more likely to feel confident about talking to employees in-store (31% vs. 24%). Those who prefer to go in-store are more likely to be introverted than extroverted (63% vs. 34%), while drive-thru-goers’ personalities are the opposite (44% introverted vs. 53% extroverted). “Drive-thrus can be intimidating when you're not familiar with the place, which has made connecting with customers even more of a priority for us," said Charles Swindler, senior vice president of brand at Dutch Bros. “Here, everyone should feel like they are getting a fun experience along with a great drink, all from the front seat of their car!” What is it about the drive-thru that appeals to so many Americans? Three in five can’t deny it tends to be the faster option (61%). Those who prefer drive-thrus also appreciate the comfort of staying in their car (61%) and avoiding long lines (52%). But going in-store has its perks, too, like avoiding long lines of cars (72%), getting to see what you want in person (64%) and stretching your legs and walking around (62%). Drive-thrus just can’t be beaten, though, as two-thirds of respondents said they get better service than when going in-store (69%). Results also showed that looks do matter here, as a majority of those surveyed admit that they’d judge the quality of a store by their drive-thru (68%). Similarly, 44% said they’ve actively skipped out on a boring-looking drive-thru. For a more exciting experience, Americans said they’d appreciate colorful artwork or artistic decorations (56%) or the ability to play interactive games or activities from inside the car (56%). Fifty-three percent also said music would make the experience more fun, along with a unique way to request or receive an order (46%). “An early-morning experience at a drive-thru can make or break your day," Swindler said. “But that doesn't have to be your entire day — whether you’re having a good or bad day, a delicious pick-me-up can easily make it a better one!" Survey methodology: This random double-opt-in survey of 2,000 Americans was commissioned by Dutch Bros between July 7 and July 10, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly three in four (74%) Americans have a sweet tooth, even though half say they’re worried about how it's affecting their health. A poll of 2,000 U.S. adults found 41% view sugar as more of a treat or indulgence rather than part of their diet. At the same time, 51% are concerned about potential health risks associated with sugar consumption. People’s family health history (48%) and information they’ve read online (46%) may be contributing factors, more so than insights from their healthcare provider (35%). Conducted by OnePoll on behalf of Veggies Made Great, the survey also found that while people are savvy about certain sugar facts, there are still knowledge gaps in how they understand their sugar intake. On average, respondents believe the maximum daily sugar intake for an adult is 5.7 teaspoons, close to the 6 recommended. The average person thinks they consume 3.5 teaspoons of added sugar per day, far less than the American Heart Association’s daily sugar intake recommendations for men (9 teaspoons) and women (6 teaspoons). The reality is that American adults consume an average of 17 teaspoons of added sugar per day, more than double the recommended amount, according to the American Heart Association. So, what is the disconnect between how much sugar Americans think they eat and what they actually get in their diet? Underestimating the amount of added sugar a food actually contains. For example, the average respondent thinks there are 3.8 teaspoons of sugar in a serving of flavored yogurt when there can be as many as 6 teaspoons or more. A quarter of respondents (25%) also incorrectly identified fruit juice as having the most sugar per serving from a list of foods and beverages, when in fact, it’s barbecue sauce. Looking at the link between sugar and overall health, 42% believe sugar is the sole cause of weight gain, although there can be other contributing factors. And while most knew overconsumption of sugar can affect tooth health (76%) and blood pressure (56%), fewer were aware of its effects on other aspects of their well-being, including the heart (43%), kidney (38%), liver (29%) and cognitive abilities (23%). “Our research shows people may be underestimating the amount of sugar they consume, and it’s easy to see why,” said Carolyn O'Neil, a registered dietitian nutritionist and spokesperson for Veggies Made Great. “While we often hear ‘sugar’ and think of dessert, there are many foods outside that category, from bread to ketchup, that contain added sugars people may be consuming without knowing it.” Prior to taking the survey, over two-thirds (67%) were surprised to have learned a certain food is sugar-heavy. The most unexpected one? Yogurt (37%), followed by breakfast cereals (34%) and bottled smoothies (30%). Two-thirds (66%) have made an effort to reduce their sugar intake by choosing products with lower amounts of sugar (55%), reducing sugary desserts (49%) and opting for sugar-free drinks (43%). “As people become more health conscious, there are small changes they can make in their food choices that can add up to better outcomes over time,” said Elliot Huss, CEO of Veggies Made Great. “Comparing food labels for the same products and choosing a low-sugar alternative is a great way to decrease your sugar intake while still enjoying the foods you love.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Veggies Made Great between June 16 and June 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

“Impulse buying” is down in 2023 as more shoppers are looking to make “wiser” purchases, according to a new poll. The latest of an annual series of surveys polling 2,000 US adults found 38% have decreased the amount of impulse spending this year, up from 14% in 2022 and 16% in 2021. The number of impulse purchases per month also saw a dip this year, with the average respondent making just six impulse purchases per month. That number is down from 12 purchases per month both in 2022 and 2021 and nine per month in 2020. Respondents are also spending less overall on impulse purchases. The average person is only spending $151 impulsively per month, which is down from previous years $314 in 2022, $276 in 2021 and $183 in 2020. Seven in ten have saved money as a result of holding back on their impulse shopping habits — a stark increase from previous studies (58% in 2022). Commissioned by Slickdeals and conducted by OnePoll, the study revealed inflation has had a huge impact on what 72% of people spend their money on, more so than in 2022 when 68% shared the same sentiment. Similarly, 77% have been conscientious about their budget this year because of inflation — 39% said they make more impulse purchases on necessities than luxuries (19%). A third (35%) said some of their impulse buys were done to escape the feeling of FOMO, a steep decrease from 2022, where 67% made purchases to be part of the “in” crowd. As a result of focusing more on necessary buys over FOMO buys, the most common impulse shopping categories this year are clothing (55%), food and groceries (50%), and household items (42%). “With shoppers stating that they are more likely to make impulse purchases on necessities than luxuries, while simultaneously reporting a decrease in impulse spending, we may be seeing a shift in how consumers define an impulse purchase,” said Vitaly Pecharsky, head of deals for Slickdeals. “Shopping opportunistically when there’s a sale on something you need like toilet paper or pantry snacks can ultimately save you money in the long run.” Results found, in comparison to last year when 73% of respondents admitted most of their purchases were impulsive, half as many (36%) are willing to admit to it this year. And while 48% said they shop the most from their phones (up from 33% in 2022), only 43% are more likely to spend impulsively shopping while lying in bed — a sharp decrease from 71% last year. While 32% in 2022 reported they would only make impulsive purchases if an item was on sale, 58% this year would make the same claim. Over half (53%) always or often look for deals or coupons before making a purchase. Pecharsky added, “Budgeting for impulse purchases may seem counterintuitive, but by shopping when there’s a sale on something that you need, you are spending less on items that you likely would have purchased anyway. By tapping into a community like ours, shoppers can ensure they’re getting the best products at the best prices.” 9 COMMON IMPULSE BUYS OF 2023 - Clothing - 55% - Food/groceries - 50% - Household items - 42% - Shoes - 32% - Takeout - 23% - Books - 21% - Toys - 20% - Technology - 19% - Coffee - 18% Survey methodology: This random double-opt-in survey of 2,000 American impulse shoppers was commissioned by Slickdeals between May 9 and May 13, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in four Americans admit they’re intimidated by cooking in their own kitchen. A poll of 2,000 US adults who regularly cook found nearly one-third (29%) are so overwhelmed by some recipes, they’ll ask others in their household to prepare the meal instead. Six in 10 found themselves intimidated the most by international foods they love, due to recipes that have too many steps or ingredients involved (45%), seem too complicated (42%) or are easy to mess up (32%). Forty-three percent admitted to even making the simplest recipes unnecessarily complicated. Commissioned by Fresh Express and conducted by OnePoll, the study revealed the most popular nations producing beloved international dishes are Mexico (36%), Italy (32%) and China (25%). Meanwhile, many respondents shared their favorite international dishes they love to eat, but fear making at home: pasta from scratch (34%), Beef Wellington (33%), sushi (27%), enchiladas (25%) and pad thai (25%). Similarly, respondents said if they could learn to perfect just one international dish, they would choose pasta from scratch (27%), enchiladas (27%) or tacos (24%). When it comes to exploring in the kitchen, 69% agreed they would be more likely to make international-inspired dishes at home if they were easier to make and 48% said they feel like professional chefs whenever they use international ingredients in their cooking. “It can be intimidating to dive into preparing new dishes or international cuisines – especially when you feel unsure where to start,” said Arturo Chavez, Marketing Manager at Fresh Express. “For those of us who love to experiment in the kitchen, getting cooking inspiration from international recipes can help you discover new ingredients or experience your favorite globally-inspired flavors from the comfort of your own home.” Results found Italy and Greece topped the list of nations with the best salads (27%), while Italy was respondents’ first choice for dinner (51%). France was named the “crème de la crème” for its desserts (26%) and Ethiopia creates the best snack foods (21%). Mexico dominated the early-in-the-day foods, named the favorite for breakfast (28%), lunch (34%) and appetizers (29%). Over half (57%) said they like using international ingredients in recipes they’re already familiar with for better-tasting dishes — but, if given the choice to add any three ingredients or spices to make any dish taste better, they would choose garlic (58%), cheese (46%) and bacon (39%). In addition to adding ingredients, 62% look for cooking shortcuts when trying new recipes. The top sources for time-saving inspiration for them were YouTube (53%), cookbooks (44%), online articles (39%), family members (38%), friends (32%) and TikTok (29%). “While trying out new recipes is one of the many joys of cooking, incorporating international flavors into dishes is often easier that one might think – especially if you know where to start,” said John Wadsworth, Director of Product Development at Fresh Express. “We hope to empower people in the kitchen with convenient and consistently fresh salads that incorporate the ingredients people love, making it easier than ever to explore the flavors of the world, right at home.” TOP 10 INTERNATIONAL DISHES PEOPLE LOVE EATING, BUT FEAR MAKING -Pasta from scratch - 34% -Beef Wellington - 33% -Sushi - 27% -Enchiladas - 25% -Pad Thai - 25% -Seafood - 25% -Barbequed meats/Brisket - 25% -Souffle - 24% -Kimchi - 22% -Tikka Masala - 22% Survey methodology: This random double-opt-in survey of 2,000 Americans who cook regularly was commissioned by Fresh Express between May 18 and May 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Six in 10 American parents admit that they spend more time on their electronic devices than their kids do. On average, parents spend nearly five hours a day on electronic devices, compared to the less than four hours they spend on meaningful activities with their kids, according to a survey of 2,000 parents. Most parents (80%) own three electronic devices or more, with the majority of their kids (81%) owning at least two electronic devices, highlighting the enormous presence of technology in households. Only 2% of their kids do not own any devices. The survey, conducted by OnePoll on behalf of Campspot, a camping booking site, revealed that more than half of US parents (60%) are seeking ways to escape technology and reconnect with their kids this summer. With nearly eight in 10 (79%) of parents claiming their experiences with their children are more memorable without the presence of electronic devices, it’s no surprise that most (52%) parents have attempted to limit technology usage within their households. They’ve tried encouraging outdoor play (76%), setting time limits (74%) and creating device-free zones (63%). The majority have also started engaging in outdoor family activities for the summer, with camping and hiking trips (59%) emerging as the most popular choice, followed by picnics (58%) and visiting amusement and water parks (58%). “Summer is the perfect time to unplug and reconnect with what truly matters – our families,” Erin Stender, chief marketing officer at Campspot, said. “We know the power of stepping away from screens and immersing ourselves in nature, since it’s often in these moments that we create the strongest family bonds. Camping in particular offers a unique opportunity for families to experience new adventures together, fostering not only a love for the outdoors but also nurturing children's self-development.” American parents agree, with a majority asserting that outdoor activities foster communication and connection (60%) within the family as well as create lasting memories that help a family bond (57%). With camping trips deemed the most popular summer activity, parents pointed toward the positive impact that specific camping activities have on their children’s personal development, including nature walks (44%), campfire cooking (42%), fishing (38%) and setting up tents (32%). Furthermore, they observed that camping and outdoor experiences fostered problem-solving skills (59%), independence (54%) and resilience (54%) in their kids. Parents also noticed a positive shift in their own parenting style when outdoors. Seventy-two percent reported being able to focus more on family time, while more than half (52%) admitted to feeling more relaxed and laid-back in such environments. “Our hope is that families embrace the beauty of camping this summer, allowing parents and children to unplug from the digital noise and plug into the wonders of the great outdoors,” Stender said. “By spending quality time without electronic devices, we give ourselves the gift of undivided attention, fostering deeper connections and meaningful conversations that become the foundation of lasting memories.” TOP SUMMER ACTIVITIES PARENTS ARE PLANNING ● Camping and hiking in nature - 59% ● Having picnics or outdoor family meals - 58% ● Visiting amusement parks or water parks - 58% ● Exploring new places and traveling - 58% ● Going to the beach or pool - 56% ● Engaging in sports - 48% ● Going on family bike rides or walks - 35% PERSONAL DEVELOPMENT SKILLS KIDS LEARN FROM CAMPING ● Problem-solving and critical thinking – 59% ● Teamwork and collaboration – 55% ● Resilience and adaptability – 54% ● Independence and self-reliance – 54% ● Social skills and relationship-building – 52% Survey methodology: This random double-opt-in survey of 2,000 parents of school-aged children was commissioned by Campspot between June 21 to July 7, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average parent will spend $489 on school supplies this year, new research suggests. A survey of 2,000 parents with school-age kids (ages 5–18) found half (50%) plan to save as much money as possible by buying school supplies earlier than usual, while 45% will turn to meal prepping and planning. Freeing up their budget is top of mind for parents, who anticipate extracurricular activities (53%), books (47%) and new gadgets such as tablets and smartphones (42%) to make up the bulk of their spending. With that in mind, some plan to purchase second-hand items for the school year (44%) and have their kids reuse their school supplies (38%) — especially backpacks (68%) and lunchboxes (63%). On average, parents expect to save $237 on school supplies — almost half their spending budget for these items. Aside from saving money, many of those who plan to reuse school supplies cited being more sustainable as a motivator (83%). Conducted by OnePoll on behalf of Stasher the survey also found budget-conscious parents will get creative with meal prep — 44% will revamp leftovers for the next day’s lunch. On average, parents currently spend $431 on their groceries per week. Meat and poultry (39%), apples (38%) and citrus fruits (35%) topped the list of foods parents spend the most money on. But there are many more challenges with making meals their kids will enjoy. That includes having to travel for certain ingredients (60%), lack of inspiration (47%) and their kid’s pickiness (43%). “Parents are finding that leftovers are not just a time and money-saver for dinner — they can also be all or a part of tomorrow’s lunch,” said Hilary McGuigan, vice president of marketing and product at Stasher. “Meal prepping and creative uses for last night’s leftovers, is an easy way to save time, money, and is better for the planet. You can reduce the amount of plastic waste your family creates by opting for a simple, reusable alternative to plastic bags and containers.” Almost nine in 10 parents (88%) said their kid eats repurposed leftovers. Parents are also saving money on groceries by using refillable water bottles (55%), relying on the same ingredients each week (49%) and batch cooking for the week ahead (47%). It’s no surprise, then, that three in four said it’s important for them to teach their kids about sustainability. “Our research shows parents not only aim to be more sustainable but also pass these values on to their kids. Their biggest concerns around sustainability? Single-use plastic (47%) and food waste (42%),” noted Shannon Morgan Stearns, CEO at Stasher. “The great news is that there are easy ways to be more sustainable without sacrificing quality or without blowing the budget. By investing in reusable supplies like silicone bags, water bottles, lunch boxes, cloth napkins, and more — everyone in the family can cut down on single-use items while also making the daily task of prepping for school simpler.” PARENTS’ MONEY-SAVING PLANS FOR THE SCHOOL YEAR ● Buy school supplies earlier than usual - 50% ● Meal prepping and planning - 45% ● Purchase second-hand/used items - 44% ● Repurpose leftovers or food from prior meals - 44% ● Skip buying some of the supplies - 43% ● Have my kid carpool instead of taking public transportation - 42% ● Reuse my kid’s school supplies - 38% ● Involve my kid in free instead of paid after-school activities - 30% ● Borrow school books from the library - 19% ● Invest in reusable items that can be used as they grow - 18% Survey methodology: This random double-opt-in survey of 2,000 parents of school-age children (5–18) was commissioned by Stasher between May 26 and May 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American sets their vacation budget limit at $2,743, a new survey reveals. Interestingly, 16% won't even spend over $1000 on a vacation, according to a survey of 2,000 Americans who travel. Whatever the budget, American travelers are determined to go on some sort of vacation this year. Almost half (48%) would rather take on additional work this year than not be able to afford one. The survey, conducted by OnePoll on behalf of Go City, found the majority of respondents (53%) prioritize saving up for travel over things like hobbies (29%), retirement savings (24%) and home improvements (24%). While people do want to travel, expenses can be daunting. Travelers grapple with how they can balance travel expenses with other financial priorities (37%). They also worry about finding affordable accommodations (35%), and the affordability of attractions and activities (32%). As people save up for a vacation, they invest nearly four hours in research for wallet-friendly options. On average, those polled seek three getaways per year. Many (58%) are willing to downsize in the number of days and believe even a simple one-night stay is enough of a break. Moreover, three in 10 plan their vacations in advance, allowing them to take advantage of early bird discounts and enticing package deals. When searching for the best travel deals, people use some hacks and strategies. For example, 48% compare prices on websites, and 36% of people look for package deals like multi-attraction passes, which offer a discount when visiting various attractions in the same area. The survey also suggests that Americans currently prefer domestic travel, with 55% of the respondents only traveling within the U.S. “There are so many different ways to travel, but the most important thing for people is to maximize their time away, no matter what that looks like for them, “ Jon Owen, CEO of Go City, said. “Whether it's recharging in nature, leisurely exploring, or seizing the day in a major city." Vacations seem to hold a special place in people's hearts, as they believe it contributes to their overall well-being. Five in 10 believe that vacations provide quality time with loved ones and help strengthen relationships. And, respondents believe it's a chance to build lifelong memories and meaningful experiences—48% of people agree that vacations are the perfect opportunity for it. Survey methodology: This random double-opt-in survey of 2,000 Americans who travel was commissioned by Go City between June 9 and June 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Seven in 10 high school teachers agree that a one-size-fits-all education, with the same curriculum and teaching methods for all students, is a thing of the past. The traditional classroom model seems to require a shift as the majority (67%) prefers to have fewer than 20 students in a classroom, according to a survey of 2,000 high school teachers. Over half (51%) feel uncertain about their ability to impact their students' performance in a traditional large-group classroom setting. According to the survey, conducted by OnePoll on behalf of Learn4Life, most high school teachers (86%) are familiar with personalized learning, an alternative to traditional group learning that aims to customize learning for each student's strengths, needs, skills and interests. Seventy-eight percent of high school teachers reported being able to identify the learning styles, challenges and goals of each of their students, while 22% were unsure. However, when it comes to creating personalized learning plans for each student, almost one-third of teachers expressed uncertainty about their ability to do so. Teachers have identified several obstacles to providing personalized education, including limited access to technology and resources to support personalized learning (44%), administrative policies and procedures that restrict teacher flexibility in instruction (43%) and a lack of training and professional development in personalized education strategies (41%). Personalized learning is believed by 53% to mitigate behavioral issues in the classroom. Moreover, teachers see it as a way to reduce anxiety and stress (50%), improve educational outcomes (51%), boost engagement (49%) and enhance creativity (51%). Among the teachers, 86% believe in personalized learning, with 27% believing it should start in high school. Ninety-two percent of teachers described their ideal classroom. For design, 24% said they preferred a more collaborative design with tables or desks in groups to facilitate and 21% said they’d want a space that allows flexibility for small group work and one-on-one instruction. “In our rapidly changing world where every service is becoming increasingly individualized, the days of a teacher lecturing in front of a classroom are becoming obsolete,” said Shellie Hanes, Learn4Life superintendent of schools. “We need to change up the structure of our classrooms for more collaboration and one-on-one teaching with our students.” If schools incorporate personalized learning, 52% of teachers believe it will provide benefits such as individualized attention and accommodations to meet the needs of students, while 47% believe it will create a more engaging and interactive learning experience. Additionally, 59% believe it can help students build positive relationships with their teachers and peers, ultimately reducing conflicts and negative behavior. A positive trend appears to be emerging as an increasing number of teachers (78%) believe that the field of education is evolving to effectively address the unique needs of each student. Furthermore, the COVID-19 pandemic has accelerated the adoption of remote learning, and many students and teachers believe that certain aspects of virtual learning should be integrated into in-person high schools. Specifically, 57% of respondents found that remote learning allowed students to complete assignments at their own pace, and 53% believed it provided parents with greater visibility into the classroom experience. More than half (52%) enjoyed the online discussion forums for class participation, and 45% appreciated the availability of recorded lectures for students to review material. “The more we tailor what and how we teach to the individual student, the more they learn,” added Hanes. “And that’s true no matter the skill level of the student – from gifted to those with special needs. We can accomplish this in any classroom setting.” While there are challenges to personalized education, teachers highlight the benefits and feel it is needed as education is evolving to meet the individual needs of each student. TOP 5 FACTORS PREVENTING TEACHERS FROM PROVIDING PERSONALIZED EDUCATION ● Limited access to technology and other resources that could support personalized learning - 44% ● Administrative policies and procedures that restrict teacher autonomy and flexibility in instruction - 43% ● Lack of training and professional development in personalized education strategies - 41% ● Limited parental support or involvement in their child's education - 39% ● Pressure to meet standardized test scores and curriculum requirements - 38% TOP BENEFITS OF PERSONALIZED EDUCATION ● Mitigate behavioral issues in a classroom - 53% ● Better educational outcomes - 51% ● Enhanced creativity - 51% ● Reduce anxiety and stress - 50% ● Increased engagement - 49% Survey methodology: This random double-opt-in survey of 2,000 high school teachers was commissioned by Learn4Life between April 5 and April 19, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

An overwhelming majority of parents (83%) admit they have concerns about their young child’s behavior, according to new research. The survey of 2,000 parents of children ages 0-6 revealed that the most common concerns are about sleeping habits (48%), followed closely by aggression (46%) and separation anxiety (44%). Others are troubled by their child’s language behaviors (43%) as well as defiance (40%). But when it comes to addressing those concerns, more parents feel unprepared (44%) than prepared (37%). Conducted by OnePoll on behalf of The Goddard School, the survey asked parents about their concerns—whether it be behavioral, social-emotional, academic or safety—as well as what they seek in an early childhood education provider. In general, most parents turn to their friends (57%), parents at their child’s school (56%) or the school and teachers themselves (56%) when looking for guidance to improve their child’s behavior. Many also turn to their family (55%) and resources like their doctor (51%) and online forums (48%). Similarly, 61% of parents say their child’s school helps them address their concerns, and the same amount (61%) expect that the school will help with those concerns. And the worry doesn’t stop with just behavior. With nearly two-thirds (63%) sending their child to school or daycare, parents worry more about their child’s social-emotional growth (75%) than anything else. This is followed by concerns about the quality of their education program (59%) and their academic improvement (55%) when sending their child to school this year. Additionally, more than half (51%) are concerned about their child’s safety and security at school. “It’s important for parents to be able to turn to their child’s school not just for education, but also for their social-emotional development and behavioral guidance,” said Dr. Lauren Starnes, senior vice president and chief academic officer at Goddard Systems, LLC, franchisor of The Goddard School. “More than half (54%) of parents say that support and education to help navigate their child’s behavioral concerns is one of the most important resources their school can provide. Schools can ensure they are meeting parents’ needs and supporting students and their families by offering actionable parenting insight and guidance.” When selecting a daycare or preschool program, parents say the most important factors are a focus on social-emotional development (48%), safety and security (45%) and a focus on academic growth (43%). When considering a provider’s academic program, parents look for cultivating curiosity and imagination (60%), mastering the basics like letters or numbers (56%) and opportunities for collaboration and teamwork (53%). Beyond the curriculum, parents look to their child’s school for support in understanding social cues and norms (59%), understanding their emotions (56%) and gaining independence (55%), all foundational social-emotional skills. The continued focus on social-emotional development may stem from the fact that a little more than one-third (34%) of parents worry that their child is not developing socially and emotionally. Although more parents believe their child is looking forward to going to school rather than dreading it (45% vs 36%), the prospect of being social is a polarizing element for children as the school year looms. Being social is both the most common reason why children eagerly await (79%) and dread (65%) starting a new school year. When asked to choose the area where their child needs the most support, the top choice from parents was learning social skills (25%). “For parents concerned about their child’s social-emotional development, it’s important to be prudent and thoughtful when selecting a school,” said Dr. Starnes. “Three quarters of parents say by attending school, their child benefits from learning social skills. Others see benefits in being exposed to new situations (57%) and gaining crucial social-emotional intelligence (56%). Many parents (60%) are looking for a place to cultivate their child’s curiosity and imagination — all skills that translate well beyond the classroom.” TOP 3 AREAS OF PARENTHOOD PARENTS ARE LEAST CONFIDENT IN ● Emotional Development - 52% ● Manners and social norms - 51% ● Basic education (reading, counting, etc.) - 45% Survey methodology: This random double-opt-in survey of 2,000 parents of children ages 0-6 was commissioned by The Goddard School between May 19 and May 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to a new survey, two in three dog owners claim their dogs ‘could never survive in the wild’ without them. The poll of 2,000 American dog owners found the average person believes their pup could only take care of themselves for a maximum of two days. A third (31%) give their dogs less than a single day. A large majority of owners surveyed (86%) claimed their dogs live “a life of luxury” compared to their ancestors and 77% said their dogs have grown accustomed to a life of being catered to.

America’s most desired movie car is the Aston Martin DB5 from the "James Bond" series, according to a new survey. The second spot was claimed by the Ford Mustang GT 390 from "Bullitt," closely followed by the charming Mini Cooper from "The Italian Job." The futuristic DeLorean DMC-12 from "Back to the Future" and the iconic Ecto-1 from "Ghostbusters" rounded out the top five. More than half of the respondents (53%) had a more specific dream car in mind, with 33% nurturing this aspiration since their teenage years, according to a survey of 2,000 Americans. So what exactly makes a car a “dream?” Conducted by OnePoll on behalf of Carvana, the survey found that technology (26%) was the leading factor that influenced people's dream car. Performance (25%), safety features (25%), reliability (23%) and emotional appeal (20%) were also significant influences in shaping respondents' dream car preferences. Thirty-one percent expressed a strong preference for electric engines, beating out gasoline engines (27%), and hybrid alternatives (21%). Among the most coveted dream car models, the BMW M4 (17%), Tesla Model S (16%), Mercedes-Benz S-Class (16%), Chevrolet Corvette (14%), and Ford Mustang (14%) held the top positions. In terms of style, SUVs (29%) reigned supreme, followed by luxury cars (17%) and sports cars (14%). Comfort (20%) played a role in respondents' dream car preferences, with climate control (30%), leather or premium upholstery (30%), and a built-in navigation system (29%) ranking as the top three must-have comfort features. "Whether it's a performance-driven BMW or a tech-equipped Tesla, a lot of factors can play into more Americans coveting a dream car, like price, nostalgia, features, and more," said Brian Boyd, Carvana senior vice president of inventory. "Most interestingly, we're living in a time when obtaining one's dream car is more achievable than ever through the use of powerful technology and a customer-centric approach.” When it came to color, black emerged as the most popular choice (22%). White ranked closely behind with 16% of participants favoring it, followed by red (13%). People hold their dream car in such high esteem that just thinking about it brings happiness to 39% of the respondents. Interestingly, many respondents have gone the extra mile by giving names to their dream cars. Approximately 46% of those with a dream car had a name for them, with popular names including Bluebell (14%), Black Beauty (13%), and Baby (12%). Six out of 10 Americans would choose to own their dream car over their dream home. In terms of budget, the average American expressed a willingness to spend varying amounts on their dream car. Forty-three percent would be willing to pay more than $100,000 for their dream car. “The connection between Americans and their ideal dream car starts long before the driveway,” Boyd said. “We see that many individuals take proactive steps towards realizing their dream cars, starting with seeking advice, creating budget plans, and conducting extensive research with the variety of digital tools at their disposal. The connection between Americans and their dream cars goes beyond mere transportation. It's a dream nurtured since teenage years, a source of joy, and a reflection of personal identity.” Moreover, many participants have actually taken initial steps toward buying their dream car. Three in 10 of those who have a car in mind sought advice from car enthusiasts or experts, while an equal number created budget plans to save for their dream car. TOP 7 FACTORS THAT INFLUENCE PEOPLE’S CHOICE OF DREAM CAR ● Technology - 26% ● Performance (e.g. acceleration, handling) - 25% ● Safety features - 25% ● Reliability - 23% ● Emotional appeal (e.g., childhood dreams, sentimental value) - 20% ● Fuel efficiency- 20% ● Comfort - 20% TOP 10 MOVIE CARS PEOPLE WOULD WANT TO DRIVE ● Aston Martin DB5 from "James Bond" - 12% ● Ford Mustang GT 390 from "Bullitt" - 11% ● Mini Cooper from "The Italian Job" - 10% ● DeLorean DMC-12 from "Back to the Future" - 8% ● Ecto-1 from "Ghostbusters" - 8% ● Pontiac Trans Am from "Smokey and the Bandit" - 7% ● Batmobile from "Batman" - 6% ● Chevrolet Camaro from "Transformers" - 6% ● Ferrari 250 GT California Spyder from "Ferris Bueller's Day Off" - 5% ● Dodge Charger from "The Fast and the Furious" - 4% ● Dodge Charger from "The Dukes of Hazzard" - 2% ● Chitty Chitty Bang Bang from "Chitty Chitty Bang Bang" - 2% TOP DREAM CAR MODELS ● BMW M4 - 17% ● Tesla Model S - 16% ● Mercedes-Benz S-Class - 16% ● Chevrolet Corvette - 14% ● Ford Mustang - 14% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Carvana between May 18 and May 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

If you’re planning on taking a trip overseas, it may be time to start saving — the average international trip costs nearly $5,000, according to new research; but that’s not stopping travelers. A survey of 2,000 Americans who travel internationally looked at their travel habits and found that despite the cost, the average respondent has been on six international trips in the last five years alone, with a third saying they’ve been on even more (34%). If time is money, many make the most of that, too, with one in eight vacationing internationally for upwards of three weeks at a time. Conducted by OnePoll for Delta Vacations, the survey found that for international vacations, Americans have spent the most time in Europe and South America over the past five years and the least time in Antarctica and Africa. Don’t count those continents out on future trips, though, as most respondents have a “bucket list” of international destinations they’d like to visit (55%). One in five of those who do say there are at least 10 places on that list (21%). People shared some of their fondest memories of traveling to other countries like “getting engaged on the beach in Costa Rica,” “climbing the Great Wall of China” and eating “an incredible fish pie at a hole-in-the-wall in Edinburgh.” More than a quarter admit they like to spend time doing “tourist” activities (27%) while 24% enjoy spending time among locals — and 40% enjoy a mix of both. Most of those surveyed are also interested in learning about a foreign country’s culture while they’re there (77%). To help prepare themselves, 50% said they downloaded a language app to try to familiarize themselves with the language of the country before visiting. However, 40% of Americans admitted that traveling to another country makes them feel nervous. This may be because they’ve run into issues at their destination such as booking accommodations in an undesirable location (48%), booking reservations incorrectly (38%) or having difficulty finding transportation (33%). Nearly half said they’ve been scared or nervous to visit an international destination before but put these fears aside and went anyway (48%), leaving nearly all of these respondents glad they took the chance (93%). “Traveling abroad is definitely worth the experience,” said Kama Winters, president of Delta Vacations. “It allows you to immerse yourself in other cultures, try new things, and expand your perspective. It can be an intimidating process and that’s why I recommend two things: use a trusted travel provider to curate the recommendations and sign up for an airline loyalty and rewards program to earn and redeem miles while you travel — put that expertise and those miles to good use!” Making sure they get everything right can be a lot of pressure, which may be why 44% of travelers prefer to leave the trip booking to professionals like travel agents or tour operators. If respondents had to choose their top picks for a comfortable flight, they’d opt for more comfortable seats (40%) and more meals or snacks (36%) of better quality and quantity (34%). “We believe in having our customers’ backs every step of the way and offer our expertise and service to support them,” Winters said. “Avoid spending hours online researching every aspect of your trip and use expertly built sample itineraries, recommended hotels and curated experiences that take any vacation to the next level.” MUST-HAVE ITEMS FOR INTERNATIONAL TRAVEL 1. Foreign plug adapters — 47% 2. Day bag — 42% 3. A map — 41% 4. Debit/credit card — 41% 5. Reusable water bottle — 41% 6. Portable charger — 40% 7. Translation app/dictionary — 40% 8. Cash — 36% 9. Reusable bags — 25% 10. Large suitcase — 22% HOW TO PASS THE TIME ON LONG PLANE RIDES 1. Watch TV/movies — 50% 2. Listen to music — 48% 3. Read — 45% 4. Play games — 41% 5. Do puzzles — 38% 6. Sleep — 37% 7. Talk to others near me — 31% 8. Color — 31% 9. Listen to podcasts — 29% 10. Look out the window — 23% Survey methodology: This random double-opt-in survey of 2,000 people who travel internationally was commissioned by Delta Vacations between Jan. 30 and Jan. 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Four in 10 Americans don't believe they'll achieve financial independence within the next five years, according to a new survey. Additionally, 42% of respondents have experienced significant financial setbacks in the past three years. The survey of 2,000 Americans found that an increased cost of living expenses (68%) was the primary culprit.

Whew, that was close! The average person experiences about 140 moments of “phone peril” a year, including almost dropping or cracking their phone. That’s according to a survey of 2,000 U.S. adults, divided evenly among Generation Z (18–26), millennials (27–42), Generation X (43–58) and baby boomers (59–77). Results found Gen Z to be the clumsiest generation, averaging 187 “close calls” annually. Although the average person has owned their phone for only 2.2 years, a whopping 69% are using a phone that’s partly broken — including 79% of Gen Z. The most common issues people’s phones currently have? A cracked or scratched screen (24%), followed by battery problems (21%) and overheating (15%). Conducted by OnePoll on behalf of tech care company Asurion, the survey also found nearly a third feel they can go without their phones for the entire summer. But for all the talk about younger generations and their phones, just 27% of boomers would be willing to spend the summer without their devices — fewer than any other age group. And just 18% of boomers would visit a resort without their phone in hand. From taking photos to checking the weather, people’s phones are an extension of their lives. Half (49%) “always” use their phone to listen to music, so it’s no wonder they would go to great lengths to keep their tunes going. “From work to leisure, our phones are rarely out of arm’s reach,” said Marvin Maldonado, Asurion Tech Expert. “Whether you’re hitting the beach, the pool or the trails this summer, you likely have your phone in tow for music, photos, maps and more. While a lot of today’s phones are water resistant, no phone is fully waterproof – and a cracked phone is even more vulnerable to liquid damage. If your phone is broken, get it fixed before hitting the water, and remember to always back up your data – just in case.” Overall, more than half (57%) plan to visit a beach this summer, with a similar amount (60%) usually taking photos or videos there. And nearly half (47%) believe the summer isn’t perfect if there are no pictures to capture it. While family (73%) and favorite food and beverages (61%) topped people’s summer essentials, smartphones weren’t far behind. “If you’re someone who relies on a sandwich baggy to protect your phone – or if you’re one of the bold few who go totally caseless – you might consider grabbing a waterproof phone pouch and a tempered glass screen protector this summer,” Maldonado added. “Depending on your travel plans and your phone’s value, you might also consider phone insurance for added peace of mind.” – 2.7 moments of “phone peril” a week x 52 weeks = 140.4 a year 3.6 moments of “phone peril” among Gen Z a week x 52 weeks = 187.2 a year Survey methodology: This random double-opt-in survey of 2,000 U.S. adults split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X, 500 boomers) was commissioned by Asurion between June 20 and June 22, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two out of three Americans have either maintained or increased their sustainability practices over the last year, a new survey suggests. According to a recent poll of 2,000 respondents, 34% believe they currently live a more eco-friendly lifestyle now in 2023 than they did in 2022, while another 32% reported that their habits have remained the same. And although lingering effects of the COVID-19 outbreak are still present, one in three people said that within the last year, rising inflation costs have impacted their sustainability habits more than pandemic concerns. The survey, conducted by OnePoll and commissioned by Hydro Flask to help launch their new Trade-in Program, also reveals that 79% believe they are deeply, actively concerned about the current state of our environment. That’s a small increase from a similar 2021 survey, in which 75% of those polled agreed to the same statement — although those who “strongly agree” has remained balanced at around 44%. Similarly, compared to the results from the 2021 survey, the percentage of respondents who’ve committed to recycling more frequently or more thoroughly has risen from 48% to 56%. Other popular environmentally-friendly behaviors this past year included swapping single-use items with reusable items (51%), eating less meat or more plant-based foods (43%), and reducing the amount of plastic waste produced (44%) – all of which experienced a similar increase in adoption since the 2021 survey. And although “climate change or global warming” still ranks high among respondents’ most frequent concerns, it dropped from the No. 1 spot in 2021 (at 57%) to No. 3 in 2023 (at 48%), just behind “air, water and land pollution” (53%) and “deforestation and logging” (48%). “As seen in this data, pollution continues to be a growing concern in our country and we know that wasted products are a large contributor to this issue,” said Indigo Teiwes, Corporate Responsibility Director for Home & Outdoor, Helen of Troy, parent company of Hydro Flask. “In response, we’ve seen a number of brands introduce different recycling, upcycling and product circularity programs. HAccessible resources and programs such as these help consumers feel more empowered to not only address their concerns but feel like they’re making a difference.” Indeed, in 2023, 78% of respondents agreed with the statement, "If everybody can do the bare minimum (e.g. recycling properly, using a reusable water bottle, etc.) I believe we can make a difference, protect the environment, and avoid the worst of climate change.” Of course, that doesn’t mean striving to live an environmentally friendly lifestyle is bereft of challenges. In 2021, roughly 67% of respondents admitted to using more single-use items as a direct result of the pandemic, fearing possible COVID-19 exposure from reusable items. This time around, 56% believe they’re more sustainable now since the start of the pandemic, compared to 25% who say they’re less sustainable than they were previously. Another 49% also said they’re behaving more sustainably because of inflation rates. Roughly 97% of those polled have access to reusable items in their home, including durable food storage containers (47%), grocery bags (46%), drinking straws (46%) and water bottles (46%). In addition to believing that reusable items are more sustainable than single-use ones (47%), respondents also felt that reusable items are more affordable (34%), simple to use (31%), and cost-effective (40%). “Not only is buying single-use plastic water bottles 2,000 times more expensive than drinking water from the tap, but switching to reusable items is one of the easiest ways to reduce your footprint,” said Larry Witt, President of Home & Outdoor, Helen of Troy, parent company of Hydro Flask. “Consumers can help eliminate single-use plastic by opting for a reusable bottle to refill over and over.” TOP FIVE MOST POPULAR REUSABLE ITEMS 1. Water bottles - 42% 2. Insulated bottles/flasks - 35% 3. Drinking straws - 34% 4. Tupperware or food storage containers - 34% 5. Produce bags - 33% TOP TEN MOST USED SINGLE-USE ITEMS 1. Paper receipts - 48% 2. Delivery containers - 42% 3. Plastic straws - 42% 4. Water or soda bottles - 42% 5. To-go beverage cups - 41% 6. Plastic bags - 39% 7. Plastic utensils - 37% 8. Water filtration canisters - 35% 9. Paper towels - 30% 10. Disposable razors - 29% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Hydro Flask on April 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Home affordability is so out of reach right now that two out of five Americans think they’d need to win the lottery to become homeowners. That’s according to a recent survey of 2,000 current non-homeowners, only 53% of whom are confident in any way that they’ll be able to own their own home someday. In addition to the 40% who think hitting a jackpot is their best chance at home ownership, one in four (26%) believe they’d need to inherit money from someone in order to ever own a home. One in five (19%) even said they’d have to marry someone rich. Overall, the average American thinks it would take them between three and four years to afford a home - and a third believe it would take them five years or more. Another 20% expect that they’ll never be able to afford one. Conducted by OnePoll on behalf of Divvy Homes, the survey also revealed that almost six in 10 (57%) non-homeowners would find it difficult to afford a house in their current neighborhood of residence. Despite that, 67% are still hopeful about the possibility of one day owning a home – more than five times as many as the number of people who actively described themselves as hopeless (12%). Another 19% describe themselves as frustrated and 11% feel desperate. The changes in market dynamics and rise in interest rates are weighing heavily on would-be buyers. While over half (52%) believe the current housing market is unstable, 46% believe that things will level out within the next two to five years. 17% feel the market will never return to stable, affordable levels. Respondents think they’d need to make an average of $76,000 a year to afford a starter home, and that they’d need at least $45,000 to afford a down payment on a starter home. Nearly half of respondents (44%) are willing to get a second job or side gig in order to get closer to their goal of homeownership. The ideal down payment size would be, on average, 8% of the overall purchase price, which would make their ideal home worth just under $570,000. Those that dream of being able to buy a home in the next few years prioritize affordable monthly payments (69%), the home being the right size for now and the future (39%), and the location being ideal for their family’s needs (37%). However, 56% think they’d be denied if they tried to apply for a mortgage right now. “Potential buyers are looking for alternatives to traditional mortgage financing or are stuck waiting for a reprieve from the rising rates and prices that keeps so many of them renting and locked out of homeownership,” said Adena Hefets, Co-founder and CEO of Divvy Homes. “There are so many factors putting downward pressure on a potential homeowner’s buying power — high interest rates, a lack of supply, increasing cost of living — that the starter home seems to be on the verge of extinction,” Out of those respondents who currently rent, 47% worry about home prices getting more and more expensive before they can afford to buy. “Throwing money away on rent” was also considered one of the biggest drawbacks to not owning a home among 46% of respondents, in addition to feeling uneasy about the stability of their long-term living situation (41%) and watching interest rates rise before they can afford to buy (34%) Affordability is an overall problem: 63% of respondents said they often struggle to make ends meet, most commonly because of the high cost of living (69%) and rising inflation (56%). “The traditional mortgage process was designed in the 1940s when the norm was a single breadwinner with a steady W-2 income. The system hasn’t changed, even though the way we work, live and form families is dramatically different. But today’s younger buyers often lack long periods of income history and are increasingly non-salaried, working as a 1099 contractor, gig worker, or self-employed individual,” Hefets added. “A majority of aspiring homebuyers feel that homeownership is always just beyond their reach, that the ‘American Dream’ of homeownership is slipping away, and that it would take luck, extraordinary circumstances, or a serious change in the mortgage process to make it possible for them to own a home in today’s economic climate.” Survey methodology: This random double-opt-in survey of 2,000 non-homeowners was commissioned by Divvy Homes between June 5 and June 7, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Struggling to feel healthy? A new study revealed how the weather and sunlight play a significant role in us feeling better in the summer than any other time of year. A poll of 2,000 US adults revealed 75% feel more encouraged to be healthy if the weather is perfect and many suggested sunshine’s vital role in feeling their best. Sunny skies (46%) and warm temperatures (45%) were found to be the “healthiest” weather conditions, but if it’s storming or humid (10%), Americans are more likely to resort to unhealthy habits. Over four in five (84%) agreed being outside gives them more energy to do the activities they love and 49% feel at their most physically active during the summer months. A similar 42% feel at their healthiest during the summer, as well. During the summer, respondents said they tend to prioritize a healthier diet (51%), regular exercise (48%) and taking daily vitamins (45%). Meanwhile, cold and wet months during the winter are when people feel the unhealthiest (59%) and are less physically active (60%). Commissioned by vitamin-enhanced water brand ShineWater and conducted by OnePoll, the study found summer isn’t just the season they feel at their physical peak — it’s also when they are more attentive to what nutrients their bodies need. Eighty-one percent of Americans said they take vitamins; the most popular being vitamin D (39%), vitamin C (39%), vitamin B (33%), vitamin A (26%) and iron (22%). Vitamin D plays a special role in the summer, as 42% claim they are actually more likely to think of their vitamin D needs during the hotter months. How people get their vitamins and nutrients is another story: 81% would prefer a snack or beverage that provided a daily serving of vitamins, 56% prefer to get their nutrients through food and beverages and only 26% prefer tablet or pill. Out of the respondents who said they take vitamin D on a daily basis, 20% believe they still aren’t getting the amount they need. In fact, 48% said they can tell whether or not their body is lacking in any specific nutrient. “It’s easy to understand why people want to incorporate vitamins into their daily routine, but would rather avoid taking them as a pill or tablet,” said Ryan Coon, Chief Marketing Officer at ShineWater. “Grabbing a drink or snack that not only tastes great and is convenient, but also addresses daily vitamin intake, is a win-win. It’s a simple and delicious way to ensure your body gets the nutrients it needs.” Results found 57% of Americans are influenced to try new vitamins and supplements based on medical advice from their doctor and just as many who take vitamins regularly claim they know exactly the functions of all the vitamins they take. Nearly half (48%) claimed they know they’re getting enough of all the vitamins they take on a regular basis, but a wide gap of knowledge still exists for many — 26% noted they do not know if they are getting the right amount of vitamins and 30% admitted they were only somewhat aware of what vitamins do for them. Meanwhile, 26% have no idea if they’re getting enough of the nutrients they need. When asked which vitamins or supplements they believe they need more of, people said they could probably use more vitamin C (36%), vitamin D (35%), vitamin B (32%) and calcium (29%). “Getting all the vitamins your body needs shouldn’t be a difficult task,” continued Coon. “The easier and more accessible nutrients are to consume, the easier it is to get the motivation to get active and prioritize your health in the summer.” TOP 7 WAYS TO PRIORITIZE HEALTH IN THE SUMMER -Eat a healthier diet - 51% -Exercise on a regular basis - 48% -Take daily vitamins or supplements - 45% -Maintain a regular routine - 43% -Partake in sporting activities - 32% -Drink less alcohol - 21% -Meditate on a regular basis - 20% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by ShineWater between June 9 and June 13, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two in three K-12 teachers miss their classroom during the summer, according to new research. A new survey of 1,000 parents of kids 5-17 and 1,000 K-12 teachers found that it’s not just teachers — parents are thinking about school, too. Fifty-eight percent of parents are looking forward to the 2023-2024 school year and 66% are anticipating it’ll be better than last year. On average, parents are setting aside $225 for back-to-school shopping, yet half of parents remain concerned about affording the school supplies they would like to buy for their child (53%). Parents cited low prices (61%), excellent customer service (33%) and an expansive product assortment (32%) as their top influences for where to shop. And 5% of parents anticipate they’ll do all of their back-to-school shopping online only, with 95% planning to shop both online and in stores. Conducted by OnePoll for Office Depot, the survey found that 39% of parents planned to start back-to-school shopping for their child before July. Teachers plan to spend about $320 of their own money to set up their classrooms for the 2023-2024 school year. This year, teachers said their classroom’s priority needs are basic supplies like notebooks and pencils (37%) and organization and storage solutions (23%). “While it seems like summer break has just started, the reality is that parents and teachers are already looking forward to and planning for the next school year,” said Kevin Moffitt, president of Office Depot. “Starting back-to-school shopping earlier means more time to find the right products at the right prices.” The average teacher thinks about the upcoming school year eight times during summer break, with 45% sharing that it comes to mind even more often. More than a quarter are still in “education mode” during the summer, saying that part of their break will be dedicated to planning and decorating their classroom for next year (27%) and recertifying their educator credentials (22%). But teachers are still making the most of their time off by spending time with family and loved ones (60%), relaxing at home (50%) and traveling (38%) this summer. The survey also examined parents' and teachers’ thoughts on how this past school year went, finding that seven in 10 of all respondents said they or their family’s experience was positive overall. Parents said the school year was a success because their child received good grades (46%), learned skills that will help them outside of the classroom (34%) and became more social (30%). Teachers credit the success of the 2022-2023 school year to being able to inspire their students (41%), teach in person (37%) and get creative with their teaching methods (36%). This year, parents are excited for their children to make new friends (28%) and receive even better grades (27%). Teachers can’t wait to help a new set of students learn and grow (47%) and find new and creative ways to teach material (39%). “It’s important to support teachers and set them up for success by offering them the creative solutions they need to help their students learn and grow,” Moffitt said. Survey methodology: This random double-opt-in survey of 1,000 parents of kids 5-17 and 1,000 K-12 teachers was commissioned by Office Depot between May 17 and May 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

More than three in four women (77%) have noticed certain body changes over the past decade, but less than a third (30%) felt “very prepared” for them. The data from a survey of 2,050 U.S. women shows that Millennial (79%) and Gen X (76%) women noticed certain changes to their body over the past 10 years, but Gen Z (74%) and Millennials (66%) are the most active generations taking proactive measures with their health. As women mature in age, three in five (60%) say they are being more proactive about their everyday health concerns, even though women's needs are unique. The survey, on the heels of Women’s Health Month, explored some of the most unexpected parts of aging and how women addressed it. Conducted by OnePoll and commissioned by TruBiotics, a probiotic brand that offers a women's multi-benefit line, the survey found that women are eating healthier foods (34%), taking vitamins or supplements (34%), exercising more (31%) and getting regular check-ups (31%) to help alleviate body changes experienced by aging. The most common changes varied by generation: A similar amount of Gen Z respondents and Millennials cited various bodily changes, including digestive challenges (25% vs. 24%), weakening eyesight (25% vs 21%) and body aches/pains (23% vs. 25%). But while Gen X and Baby Boomers were found to share similar concerns, more Boomers reported body aches (48% vs. 30%) and wrinkles (47% vs. 29%). While 65% would be willing to share methods that help ease their age-related body changes with others, more than a quarter (28%) strongly agreed they feel/would feel embarrassed to discuss them. As women age, taking more vitamins and supplements emerges as one of their primary proactive steps to combat everyday health concerns, with 57% of women, including Gen X (57%), Baby Boomers (61%), and Millennials (56%), and a substantial 74% of Gen Z opting for this route. Additionally, more than half of women prioritize getting at least six hours of sleep (55%), exercising regularly (52%), and scheduling more time for relaxation (52%) as other ways to maintain their overall health. “It’s encouraging to see how women are becoming increasingly more proactive about their health, with supplements being a top priority,” said Mia Syn, registered dietitian, and Scientific Advisor for TruBiotics. "Filling in nutrient gaps and supporting the body's microbiomes with probiotics can help women stay their best selves year-round. Encouragingly, nearly 50% of women polled are currently taking probiotics.” With 80% of women feeling concerned about their internal bodily changes and 74% sharing this sentiment about their external bodily changes, the research also revealed that they aren't always fully informed about all aspects of their health. The top three health areas women feel least knowledgeable about are musculoskeletal health (21%), gut or digestive health (18%), and immune health (18%). Interestingly, women are turning to registered dietitians/integrative health practitioners (40%), online websites like WebMD and Mayo Clinic (40%), and traditional news outlets (37%) to find information on the changes the woman's body goes through. Most are not dependent on conventional physicians for this information, as only 30% talk to their OB-GYN or General Practitioner. “It’s not surprising to see that women feel least informed about bone, muscle, digestive and immune health due to the complexity of these health topics and the wide availability of different products to address them,” Syn said. “There is a lot of information out there and it can be difficult to navigate. “When addressing these concerns, women should look for age-appropriate products with the right combination of vitamins, minerals, and other health-supporting ingredients such as probiotics, to support their evolving gut and vaginal microbiomes, maintain bone, hair/skin/nail health, and address other age-related health concerns.” BODY CHANGES WOMEN HAVE EXPERIENCED WITH AGE MILLENNIALS ● Body aches/pains- 25% ● Digestive challenges (e.g., constipation, lactose intolerance, etc.) - 24% ● Wrinkles - 23% ● Weight gain - 23% ● Hormonal/libido changes - 22% GEN X ● Body aches/pains - 30% ● Weakening eyesight - 30% ● Vaginal dryness - 29% ● Thinning/graying hair - 29% ● Wrinkles - 29% BABY BOOMERS ● Body aches/pains - 48% ● Thinning/graying hair - 48% ● Wrinkles - 47% ● Weakening eyesight - 42% ● Weight gain - 37% Survey methodology: This random double-opt-in survey of 2,050 U.S. women ages 18+ was commissioned by TruBiotics between April 13 and April 14, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Sun’s out, paws out — more than one in 10 pet owners put sunscreen on their pet. That’s according to a survey of 2,000 U.S. pet owners split evenly by region, where during the summer, 15% apply sunblock to their pet. Through other small, mighty precautions, like checking the temperature of the pavement before walks (15%), it’s clear that pet owners are taking caring for their pets during the summer seriously. As the dog days of summer get longer and warmer, pet owners are gearing up for what 27% claim to be their pet’s favorite season — with 62% of owners sharing the same favorite. But pet parenting steps up a notch, as a similar number (29%) find summer to be the most challenging season to care for their pets. One-third (33%) of pet parents even spend somewhere between 11 and 20 minutes preparing their pet for summer outdoor adventures, while another 23% take up to 30 minutes. Conducted by OnePoll on behalf of Merck Animal Health, the survey looked to understand how pet owners are approaching the summer months and ensuring their pets are safe and healthy. In going that extra mile, they’re also providing fresh water (59%), air conditioning and fans (54%) and using flea and tick prevention (48%) to care for their four-legged companions. During the summer specifically, pet parents are vigilant and find themselves on high alert for fleas and ticks (49%), burnt paws (26%) and heat stroke or exhaustion (24%). However, while pet owners are going above and beyond to care for their pets during summer, less than half (43%) of pet owners have microchipped their pets – an important precaution, especially as pet owners partake in outdoor activities during the warmer months. Moreover, specific concerns vary by region. While pet owners in the Southeast also find themselves worried about fleas and ticks (44%), they are more concerned about aging (37%) and heartworm disease (32%) than any other region. “While it’s unsurprising that pet owners in the Southeast are more concerned about fleas and ticks than any other region given the warmer temperatures, it’s important for all pet owners – no matter the region – to keep their pet up to date on a preventative as fleas and ticks can thrive in most environments,” said Kathryn Duncan, DVM, PhD, DACVM, parasitology field specialist, Merck Animal Health. “With the introduction of the Asian longhorned tick, a new invasive species found in over one-third of the states in the U.S., keeping your pet on a preventative is especially important now more than ever. Pet owners should speak to their veterinarian about a prescription.” In general, respondents visit their vet about four times a year. Most of those visits in the past year consisted of yearly check-ups (72%) and vaccines (75%), with only 17% of all pet owners needing to rush to the veterinary hospital for an emergency visit. However, almost one-third (31%) of Northeasterners visited the emergency vet over the past 12 months, compared to only 12% in the Southeast. Nonetheless, being a pet owner is a full-time job and concerns over fleas and ticks (37%), chronic conditions (34%) and heartworm disease (26%) remain at the forefront of their minds 365 days a year. But during the coldest months of the year specifically, fleas and tick concerns drop to the bottom of pet owners’ list (10%), while other concerns tend to take precedence. Being too cold (49%), pain from the frozen or icy ground (33%) and catching a virus (33%) skyrocket to the highest priorities during the winter season. “This drop in level of concern about fleas and ticks is somewhat common, but certainly unfortunate as protection should remain top of mind for pet owners all year round,” added Dr. Duncan. “Our goal is to get all pet owners thinking about flea and tick protection 365 days a year, making it part of their pets’ wellness routine, so they can focus on enjoying time with their pet.” TOP YEAR-ROUND PET HEALTH CONCERNS ● Weight and activity level - 39% ● Fleas and ticks - 36% ● Allergies and sensitivities - 34% ● Chronic conditions - 34% ● Mental wellbeing - 33% ● Autoimmune diseases - 33% ● Aging - 28% ● Heartworms - 27% ● Safety - 12% HOW DO PET OWNERS CARE FOR THEIR PETS DURING THE SUMMER? ● Providing fresh water - 59% ● Providing fans and air conditioning - 54% ● Using flea and tick preventative - 48% ● Checking them for fleas and ticks - 47% ● Limiting outdoor activities and time - 46% ● Combing or brushing them - 39% ● Using heartworm prevention medication - 28% ● Using sunscreen - 15% Survey methodology: This random double-opt-in survey of 2,000 pet owners split evenly by region (400 Northeast, 400 Southeast, 400 West, 400 Southwest, 400 Midwest) was commissioned by Merck Animal Health between April 20 and April 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to new research, Scorpios are the most generous vacation spenders, averaging $2,927 per vacation. A survey of 2,000 American travelers split by zodiac sign found that Virgos aren’t far behind in terms of spending, with their average vacation budget being $2,913. Although air signs (Aquarians, Geminis and Libras) claimed to be the most money-conscious on vacation (73%), it was Tauruses who came out with the lowest average at $2,240. Conducted by OnePoll for CheapCaribbean, the survey found that this summer, a majority of all respondents are looking forward to spending most of their time outside of the house (59%), especially Capricorns (65%) and Pisces (66%). Fire signs (Aries, Leos and Sagittariuses) are also keen on getting out this summer (57%). Similarly, 59% are making it a goal to do something fun every week — Cancers, in particular (64%). Nearly two-thirds of those surveyed also agree that traveling is one of their favorite things to do (64%), with Geminis and Pisces having a particular affinity for seeing new places (68% each). Of those polled, the average respondent takes two vacations a year, and one in 10 said that vacations are necessary at least every three months. When it comes to traveling, Cancers (44%) and other water signs (Pisces and Scorpios, 40%) are likeliest to book a last-minute vacation. These respondents also tied with fire signs for leaving packing to the last minute (33% each). One in four respondents have a “lucky item” they always take on vacation, especially Aquarians or Pisces (28% each). Besides packing, other pre-vacation routines include doing their laundry (64%), cleaning their home (58%) and researching things to do in the area (56%). Virgos (53%) and Pisces (55%) also purchase their favorite snacks to bring along while Libras show themselves love by taking self-pampering before vacation (35%). According to the survey, respondents keep an eye on the worst dates to travel, too. Nearly a quarter would avoid traveling on Friday the Thirteenth (23%). Generally, Sagittariuses appeared to be most superstitious about traveling on this day (29%) while other signs are more concerned about other travel superstitions, such as Tauruses avoiding meteor showers (18%) and Leos looking out for full moons (11%). Looking at where they’re going, the most popular kinds of vacation spots among the signs are family-friendly destinations (36%) and tropical getaways (28%). However, Geminis (29%) and Capricorns (28%) are the only ones to prefer amusement parks over beachy destinations. On the first night getting there, more respondents would rather have a restful night in (45%) than an entertaining night out (40%), except for Scorpios who would prefer to be out on the town (52%). When it comes to planning versus going with the flow, the signs are split: Geminis (44%), Leos (48%), Virgos (44%), Sagittariuses (41%) and Pisces (42%) plan things out. On the flip side, Aries (40%), Tauruses (43%), Cancers (47%), Libras (46%), Scorpios (42%) and Aquarians (43%) go with the flow. Capricorns are the only sign whose respondents were evenly split on their preference. While the top vacation activity among respondents is sightseeing, water signs unsurprisingly have a slight affinity for the beach (37%). “While each zodiac sign may have a different preference on how they spend their vacation and what makes it a relaxing experience, most zodiac signs can agree that vacations are one of the best ways to relax and unwind,” said Dana Studebaker, vice president of marketing, consumer brands at Apple Leisure Group. “As travelers look to plan their vacations, finding inspiration from their astrological chart can be a new and exciting way for them to discover what type of vacation they’ll enjoy most.” Survey methodology: This random double-opt-in survey of 2,000 Americans who travel with at least 100 per zodiac sign was commissioned by CheapCaribbean between May 26 and May 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Do you ever find yourself reminiscing over favorite childhood toys or memories? A new survey has revealed four in five Americans look up their childhood favorites for the nostalgia. The poll of 2,000 American Gen Zers and millennials found that, if given the opportunity, 67% would try to buy a replica of something from their childhood and 76% feel a sense of nostalgia in the process. This comes as two in three (65%) adults realize they can now buy things for themselves that their parents would never let them have or couldn’t buy for them as a kid. Of those who have made this realization, 54% either “often” or “always” buy the things they could never have as children, including video games (51%), clothes (51%) and snack foods (50%). Four in 10 (41%) will even splurge on expensive toys. Commissioned by MGA’s Miniverse and conducted by OnePoll, the study found 59% of people consider themselves “kidults” — adults who hold onto their childhood spirit via consumer products like video games, toys, books, movies, fashion and so on. These self-identified “kidults” believe they’ve earned the title by embracing feelings of nostalgia: frequently rewatching movies and shows from their childhood (59%), watching cartoons (54%) or by remembering specific products from their childhood (49%). This power of nostalgia goes so far, 38% even have toys and collectibles on display in their home or at work and 68% have made or strengthened a relationship because of the toys or collectibles they display. Eighty-four percent of these toy collectors have held onto toys from their childhood, for an average of 16 years. Among them, the most popular types of toys to hold onto included collectibles (63%), stuffed animals (61%), dolls (40%) and doll accessories (40%). But there is an interest in new innovations, too. As adults today, 85% said they’ve purchased either childhood toys or exact replicas of their childhood toys. When asked what motivates them to embrace being a “kidult”, respondents said they felt a sense of nostalgia (63%), entertainment (62%) and youthfulness (50%). “Embracing nostalgia is a big part of being a ‘kidult,’” said Isaac Larian at MGA Entertainment. “That feeling gives us the ability to hold onto the imagination and creativity we often associate with childhood. In many ways, holding onto toys and collectibles from our past is both liberating and entertaining, and miniature versions of them makes this experience more accessible.” Results also found that when Americans have some extra money available to them, 54% will splurge on toys and collectibles. They’re also more likely to spend on clothing (56%), hobby interests (43%) or video games (42%). In any given month, the average toy collector is willing to spend $158 on toys and collectibles. One-fourth (28%) also named miniaturized foods/household items as the top type of toy they purchase today for themselves. In fact, forty-six percent said they have a preference for small or miniature items in general, compared to full size. When asked why they prefer miniature things versus larger items, 56% mentioned miniatures being cuter, 48% said they are easier to take with them, and 46% said they are entertaining. Seventy percent also said they would gift an adult friend with a toy or collectible. “Holding on to old toys or buying new ones that remind you of the ones you had as a kid is something to be celebrated,” continued Isaac Larian. “We encourage people to have mini toys on display as a constant reminder of being a kid at heart. It’s a perfect way to create unique connections with friends and show off our personal interests and personalities.” TOP 10 SIGNS YOU’RE A “KIDULT” -Frequently rewatch childhood movies and shows - 59% -Watching cartoons - 54% -Remembering specific childhood products - 49% -Quoting childhood movies and shows - 48% -Browsing the internet for childhood products - 45% -Wearing clothes with nostalgic styles or references - 43% -Owning a large collection of beloved video games - 40% -Displaying beloved toys and collectibles at home or at work - 38% -Rather having a game night in with friends than go out to a bar - 37% -Buying kids the same toys from your own childhood and playing together - 35% Survey methodology: This random double-opt-in survey of 2,000 Gen Z and millennial Americans was commissioned by MGA’s Miniverse between May 31 and June 2, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Three out of four Americans (75%) think they’re great helpers, but only two of four (55%) say they’re good at asking for help themselves – particularly when it comes to their financial awareness. That’s according to a recent survey of 2,000 respondents, which found that in general, 30% prefer to solve problems on their own, while only 22% prefer to ask for help. If struggling financially, 36% would have a harder time asking for help if they were struggling financially, including more women than men (30% vs 24%).

Please, just make it stop — a new survey has revealed just how sick and tired Americans are of scam calls and scummy white-collar criminals. A poll of 2,000 adults revealed the most common types of fraud seen by Americans are through scam emails (48%), phone calls (47%) and texts (44%). Nearly half (49%) said they felt there has been a rise in fraudulent activity in the past 12 months. Fifteen percent admit they would likely ignore messages they thought were fraudulent and wouldn’t bother reporting them to the police and 64% said they wouldn't know how to report it or who to give the information to, if they were a victim.

Three in 10 Americans have “menu anxiety” when ordering food from a restaurant, according to new research. The survey of 2,000 adults found younger generations were far more likely to have anxiety while ordering — 41% of Gen Z and millennials (aged 18–43), compared with only 15% of Gen X and baby boomers (aged 44–77). Younger generations were also more likely to let others order first so they could see what they were getting (47% vs. 30%). Checking out the menu online in advance is another thing younger Americans make a habit of, with a quarter (24%) of those aged 18–43 “always” doing this, compared to 15% of those aged 44–77. Conducted by OnePoll and commissioned by Avocado Green Mattress, the survey looked beyond “menu anxiety,” and it also asked respondents which factors were most important to them when ordering food. Taste was understandably the most important factor (71%), followed by cost (57%). The time needed for the food to be prepared (22%), how messy the meal would be (16%) and the foods’ environmental impact (15%) rounded out the top five factors. A fifth of Gen Z and millennials selected “environmental impact,” compared to only 7% of Gen X and baby boomers. Younger generations were also more aware of what that environmental impact is. When ordering from a restaurant, 62% said they’re “very” or “somewhat” aware of the environmental impact of their meal, compared with 42% of Gen X and baby boomer respondents. “Our individual choices matter,” said Jessica Hann, Avocado Green’s Senior Vice President of Brand Marketing and Sustainability. “From how we eat to how we sleep, our collective decisions are inextricably linked to the health of our communities.” The survey also asked respondents how seeing words like “vegan” and “vegetarian” on a restaurant’s menu affected what they might order — and results found that younger generations would be more likely to order those options. For example, if “vegan” is used as a label on the menu, 39% of younger generations would be more likely to order the food, compared with 15% of older generations. Similar stats were revealed if food were labeled as “vegetarian”; 34% of Gen Z and millennials would be more likely to order the item, compared to 17% of Gen X and baby boomers. The survey also revealed that, overall, 77% of younger generations would like restaurants to be clearer about the environmental impact of different foods — versus 58% of older respondents. “Understanding our environmental impacts shouldn’t just be a younger generation thing,” said Hann. “We should all be pro clean air, pro clean water and pro healthy climate. We’re all responsible for the planet we leave behind for our kids and grandkids.” Survey methodology: This random double-opt-in survey of 2,000 Americans (who have ever ordered food) was commissioned by Avocado Green Mattress between June 2 and June 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).