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Americans, on average, are planning to visit four different destinations in 2024. Three in 10 individuals aim to become "experienced travelers" next year, focusing on learning and guided tours, according to a new survey of 2,000 Americans. Conducted by OnePoll on behalf of YMT Vacations, the survey revealed that 51% of respondents seek relaxed vacations, 43% prioritize cultural exploration, and 38% look forward to visiting historical sites. Among the respondents, 25% expressed a desire to explore new and unfamiliar places. On the other hand, 23% expressed a preference for visiting places they are already familiar with. In 2024, people are looking to travel to a variety of destinations. Mexico, Canada, and France emerged as the favorites (each with 42%). Spain followed closely behind at 40%, with Italy at 32% and Greece at 21%. When choosing a new destination, natural beauty and landscapes were found to be the most important factors (58%), closely followed by historical attractions (50%). Ancient Egypt and the American Revolution topped the list of historical scenes travelers (46%) wished to visit. The Golden Age of Greece (40%) and the Viking Age (38%) followed closely behind. Three in 10 would want to visit Renaissance Italy (30%), while 28% were interested in exploring World War II Europe. Respondents said that travel helps them feel inspired (47%) and connected (46%). The survey also highlighted the influence of TV shows and movies on travel choices. Forty-four percent admitted that TV shows play a role in their travel decision-making, with "Emily in Paris" (21%) and "The White Lotus" (16%) being popular choices. Movies were also influential (36%), with "Triangle of Sadness" (16%) and "Top Gun: Maverick" (13%) mentioned as notable films. TYPES OF TRAVELERS PEOPLE ARE LOOKING TO BE IN 2024 Experienced traveler - 37% Relaxed traveler- 29% Adventure seeker - 17% Culinary enthusiast- 5% Wellness enthusiast- 4% Nostalgic traveler- 3% Eco-conscious traveler- 3% TOP TRAVEL DESTINATIONS FOR 2024 Mexico - 42% Canada - 42% France - 42% Spain - 40% Italy - 32% Greece - 21% Iceland - 14% Ireland - 12% United Kingdom (Britain) - 12% Portugal - 9% Croatia - 6% China - 7% Survey methodology: This random double-opt-in survey of 2,000 Americans who travel was commissioned by YMT Vacations between June 27 and July 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

More than a third of parents worry that their child does not understand the value of a dollar (38%), according to new research. A survey of 2,000 parents of kids aged 5-17 looked at how important they consider financial education early on and found that a majority agree that financial responsibility starts at home (82%). On average, respondents believe money habits begin to form at 15 years old. Thus, 85% agree that parents should teach their children the value of a dollar — and how to manage it — before they’re teenagers, or their ability to manage money will suffer in adulthood. Similarly, 82% agree that children should be taught financial literacy and money management skills in schools. But the survey, conducted by OnePoll for BOK Financial, found that nearly a third of parents said their child doesn’t learn enough about money in school (29%). Parents have taken matters into their own hands (64%), teaching kids about saving by starting a money jar or piggy bank (62%) and giving them allowances to help with budgeting (56%). Other parents teach their children to shop smartly by comparing prices at different stores (57%) or have important financial discussions with them (51%). The survey also found that the average parent believes someone should have a good understanding of financial literacy by the age of 22. "If we're not intentional about the financial lessons we're teaching our kids, we're leaving things to chance," said Leasa Melton, consumer product strategy manager at BOK Financial. "Given the importance of financial fitness in a person's long-term wellbeing, parents can be incredibly influential. Even learning simple budgeting skills helps our kids with how to think, solve problems and develop discipline.” Another 84% said having a job in high school is important for teaching teens about financial responsibility. Half of those surveyed (51%) said their kids actually do earn money, by selling things like crafts, lemonade or baked goods (63%) or by getting a weekly allowance (57%). Interestingly, 42% of these parents said their child is monetizing social media accounts to earn money. Parents also agree that it’s important to set a good example since most believe children are likely to have the same money habits as their parents in adulthood (82%). One way that parents are setting an example is by making sure their child has a more financially secure childhood than they did by saving up for them (64%). The average respondent claims they have just under $14,000 in savings for their child. While most parents surveyed have a bank account for their child (56%), 28% don’t — and may regret it later. More than three-quarters of those who do have a bank account for their child said that in hindsight, they wish they had set one up sooner (79%). “While there's no hard and fast rule about opening a bank account or teaching your child about money, the earlier, the better,” said Melton. "We can introduce spending, saving and budgeting to kids at a very young age. Opening a bank account and teaching appropriate money management skills allows your children to ask questions about money and practice their skills in a low-risk environment. These steps help build a solid financial foundation." METHODS USED BY PARENTS WHO ARE TEACHING KIDS ABOUT MONEY/FINANCES Savings jar / piggy bank — 62% Shopping and comparing prices — 57% Allowances and budgeting — 56% Teaching the difference between needs and wants — 56% Banking and savings account — 55% Survey methodology: This random double-opt-in survey of 2,000 parents of school-aged children was commissioned by BOK Financial between July 11 and July 13, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Ninety-two percent of pet parents still fall for myths about their furry friends, according to new research. A survey of 2,000 dog and cat owners looked at some of the most common pet-related myths people still believe. Contrary to popular belief, 68% of dog parents didn’t know that a wagging tail doesn’t always signal happiness, it can also signify interest and alertness. Another 38% falsely believe that a cold, wet nose means a dog is healthy. In reality, a wet nose can simply be a result of a dog licking it, which can improve their sense of smell. Similarly, 42% of cat parents incorrectly believe that their feline friends can see in complete darkness. While cats can see in very low light, they cannot see in total darkness. Another common myth is that cats always land on their feet, which 41% of cat parents believe to be true, even though a cat’s ability to land on four paws can be contingent on its overall health and wellness. Conducted by OnePoll with Stella & Chewy’s, maker of raw and raw-inspired pet food, the survey found that nearly half of pet parents agreed that it can be hard to know how to best care for their pet with all of the different information available (46%). But most know their pet has a set daily routine (73%), especially dogs (78% compared to 63% of cats). For both cats and dogs, this routine likely includes eating (64%) and waking up at the same time (55%) every day. Dogs also get used to going outside at the same time (57%) while cats are used to sitting in the same part of the house (60%). When it comes to feeding time, three in five pet parents said their pet has a different personality when they’re hungry, with cat parents being more likely to say this (66% vs. 57% of dog owners). The survey also found that pet parents still believe in certain myths about their pet’s diet. More than a quarter of dog parents thought that homemade pet foods are healthier for dogs than store-bought pet food (28%) and many cat parents were under the impression that cats shouldn’t eat any human food (30%). However, there are some human foods that cats can safely eat. One in five believe their pet should go to sleep on a full stomach (23%). When it comes to cats, many believe the popular myth that they enjoy milk (29%), but plenty of cats are actually lactose intolerant. “While many myths exist surrounding proper care and nutrition for pets, by providing your pets with safely and responsibly made raw and raw-inspired food and treats, pet parents can feel confident that their pets will be filled with raw love and nutritious ingredients,” said Rob Nelson, Vice President, Brand, at Stella & Chewy’s. In fact, another common myth is that all human food is bad for pets, which is false. Seven in 10 pet parents admit to feeding their pet human food sometimes, with dog parents being more likely to do so (77% vs. 54%). When it comes to pet diets, pet parents shared a variety of reasons for changing their furry friend’s diet like improving their health (48%), being recommended by a vet (38%) or because they simply needed a change after eating the same food after so long (32%). Of those whose pet has had a change in diet within the past year (31%), they mostly switched from primarily dry food (24%) to a mixed diet (26%). “Half of pet parents admitted that they don’t know much about raw diets,” said Nelson. “Frozen raw and freeze-dried raw pet food are two great alternative diet options for pets, and have a wide array of benefits including increased energy, strong joint health and more. A raw diet is also the closest thing to a pet’s ancestral diet and it’s easy to feed your furry friend — all key components to ensuring pet parents are giving their pets the raw love they deserve.” Survey methodology: This random double-opt-in survey of 2,000 dog and cat owners was commissioned by Stella & Chewy’s between July 15 and July 19, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two in three Americans (67%) said they could live on sandwiches alone for a full week, according to new research. The perfect sandwich, according to a survey of 2,000 Americans, consists of tomato (54%), cheddar cheese (39%) and Black Forest ham (39%). The survey also found that the average American craves a sandwich four times a week. It seems that the best solution for your tastebuds and your wallet is a sandwich as 42% polled said they are actively looking for ways to cut down the cost of food, with sandwiches being a good money-saving option for 67% of respondents, according to a survey conducted by OnePoll on behalf of Buddig. For favorite ingredients, barbecue sauce, mayonnaise and honey mustard topped the list all at 58%. The least favorite was ranch (26%). Regular ham, honey turkey, honey ham and Black Forest ham all rank equally as favored meat options (39%). Following cheddar, Swiss cheese (36%) and American cheese (36%) were top choices. Respondents’ least favorite cheese was Gruyere (1%). Among the respondents, whole wheat bread (37%) was the top choice for their favorite sandwich. Sourdough bread (36%) followed closely, while multigrain bread (33%) was the third most popular option. Half of those polled said they like to have their sandwich toasted (58%). The top vegetables included onion (54%), and cucumber (51%). When it comes to sandwich personalities, people have different preferences and tastes. Twenty-nine percent identified as a "minimalist" who prefer simple toppings. Another, 27% identified as "savory lover," and 15% said they have a "sweet tooth" sandwich personality. Fifty-nine percent of people said the best time to enjoy a sandwich is outside of traditional lunchtime. “Today, people are working differently than before and lunchtime can be different times of day for different people based on their circumstances. A sandwich provides an affordable and convenient option no matter what time they can take a moment to eat in their busy schedule,” said executive vice president of marketing, Tom Buddig. According to 38% of those polled, sitting on the beach is the best place to bite into a sandwich. The best places to enjoy a sandwich are at the beach (38%), at home (36%), or in a park (36%). “Given the rising cost of groceries, the majority of those polled have switched over to preparing meals at home with 67% saying sandwiches are a good value, with lunchmeat providing consumers with protein options that are both tasty and affordable,” Buddig said. TOP 5 CONDIMENTS PEOPLE WOULD PREFER IN A PERFECT SANDWICH ● Ketchup - 61% ● Barbecue sauce - 58% ● Mayonnaise - 58% ● Honey mustard - 58% ● Mustard - 56% TOP 5 FRUITS AND VEGETABLES PEOPLE WOULD PREFER IN A PERFECT SANDWICH ● Tomato - 54% ● Onion - 54% ● Cucumber - 51% ● Lettuce - 47% ● Pickles - 46% TOP 5 MEAT PEOPLE WOULD PREFER IN A PERFECT SANDWICH ● Black Forest Ham - 39% ● Ham - 39% ● Honey Turkey - 39% ● Honey Ham - 39% ● Black Forest Turkey - 37% TOP 5 CHEESE PEOPLE WOULD PREFER IN A PERFECT SANDWICH ● Cheddar cheese - 39% ● Swiss cheese - 36% ● American cheese - 36% ● Pepper jack cheese - 31% ● Provolone cheese - 30% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Buddig between July 19 and July 21, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Inflation may come and go, but bargain hunters are here to stay, with a third of Americans claiming they’re the best bargain hunter they know (34%), according to new research. A recent survey of 2,000 Americans’ shopping habits found that a whopping 91% said that the prices of common items where they live have increased over the past year. The same percentage said they’ve had to adjust how they shop because of how expensive things have become, and that they’re more aware of how they spend their money (90%). When shopping, 85% of respondents agree that they find themselves searching for deals today more than ever before because of inflation. This is way up from the 67% who said the same thing last year. Conducted by OnePoll for Ollie’s Bargain Outlet, the survey found that eight in 10 believe that finding items on sale is important in today’s economy (83%). And these habits will live on — 36% will always look for a deal even when their finances are doing well. In fact, 87% of these respondents said they’ll carry money-saving habits with them forever. They named a few of their favorite money-saving hacks like “looking for items off-season that are on clearance and saving them until I need them,” “checking multiple stores to find the most ‘bang for my buck’ on items,” and putting “$1.00 in a jar for each hour you watch TV.” Others said that they’ve committed to “eliminating subscriptions” and “avoiding impulse shopping and doing lots of research first.” Sixty-six percent are confident they can find a deal on any item, up from 60% last year. Americans are staying away from retail prices, as 45% shared they’re less likely to purchase an item if it’s full price, which is way up from just 25% last year. Over the past year, respondents have cut down spending on eating out (60%), general shopping (47%) and leisure activities (45%). "In times of economic uncertainty, we see consumers becoming more cautious about spending their hard-earned money," said John Swygert, president and chief executive officer at Ollie's. "That's why it's more important than ever to provide customers with deep discounts on brand name products to help stretch their dollar even further." As far as what’s too pricey right now, respondents pointed out gas (56%), fast food (45%), meat/fish (43%), eggs (43%) and clothing (41%). Finding bargains can also affect our emotional health, as 85% of those surveyed said finding a good deal on something makes their day. What makes a “good deal?” On average, Americans estimate an item needs to be at least 36% off in order to consider it a bargain. But one in five are not budging, saying they need the item to be 50% or more for it to be worthwhile. More than half of respondents said that even if they needed an item urgently, they would hold off on purchasing it to see if they could find it discounted first (56%). Three in four are willing to wait up to one month to see if there’s a discount available (76%). "Today’s shopper is more knowledgeable than ever before. They know a good deal when they see one and won't settle for full retail price," said Swygert. “Contrary to what many may believe, deals do exist on brand name items! It's important for consumers to explore all of the options available to them to get the most savings on the products they love." Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Ollie’s between July 21 and July 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Seven in 10 married Americans said they couldn’t even enjoy their own wedding day because of how stressed they were over their own appearance. A poll of 2,000 engaged or married Americans found on average, brides and grooms are willing to spend $1,680 on a good wedding photographer and an additional $1,581 on just getting ready for the photos themselves. Four out of five (79%) believe it’s important to have the perfect wedding photos and 68% believe it’s important to look good for their wedding photos. A quarter (24%) planned to have aesthetic changes done leading up to their big day. Leading up to their picture debut, respondents said they plan or had planned to get their hair professionally done (56%), get their makeup done (45%), get their nails done (41%), lose weight (27%) and get their teeth whitened (26%). However, the study commissioned by the Invisalign brand and conducted by OnePoll, found the lead-up to their wedding day rarely comes scot-free. Four in five (81%) said they feel or felt some level of stress leading up to their wedding day. Weddings are so chaotic that sometimes even photoshoots don’t go smoothly. Over a fourth of married respondents (29%) experienced some kind of drama during their wedding photoshoot — including wedding party members running late (37%), in-laws or parents disagreeing on who should be in family photos (37%) and kids making faces (32%). A third (33%) also stated they didn’t show their teeth in any of their wedding photos because they were embarrassed by their smile. When looking at other peoples’ wedding photos, 40% said the first physical feature they look at is their smile. “Wedding days rank high among the most important days a person can experience in their life, and one of the milestones that bring patients into my office for a consultation,” said orthodontist Dr. Marta Baird, DDS, MSD. “Knowing you’re going to look great for photos that will be treasured for generations is so important to many of my patients who are planning a wedding.” The survey also found 32% of married respondents admitted there were things about how they or their spouse looked the day of their wedding that they wish they could have changed. Those changes include having more time to prepare themselves (42%), wearing something different (35%) or hosting the wedding at a different venue (34%). Four in 10 said they have plans ahead of their wedding for aesthetic changes to their smile: getting their teeth whitened (26%) and getting their teeth aligned (14%). “To keep the charm of the big day, focus on yourself and how you want to be remembered walking down the aisle,” added Dr. Baird. “Having a smile you can be confident about is a key part of it and the best part is you can achieve that perfect smile comfortably, on your schedule, and without interfering with your lifestyle.” Survey methodology: This random double-opt-in survey of 2,000 engaged or married Americans was commissioned by Align Technology’s Invisalign brand between June 9 and June 12, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Planning a first date? Make sure you have an escape route. More than four in five Americans believe dinner dates are the hardest to get away from, especially if it isn’t going well. A survey examined the experiences of 2,000 actively dating Americans over the age of 21 and revealed that while more than half (56%) tend to go for dinner and a movie as a first date, other top choices are more flee-friendly. Half of respondents prefer casual drinks, followed by coffee (43%) or going to a market or picnic (34%). On average, a first date should last a little less than three hours (2.72), and it takes respondents about four dates to feel comfortable with that person. Almost one-third (31%) of respondents feel the least comfortable part about going on a first date is the nerves. To do away with those first date jitters, daters are sipping on a favorite drink (57%), wearing their favorite outfit or accessories (54%) and choosing a familiar location (44%). Conducted by OnePoll on behalf of Canada Dry, results showed that although having a drink in hand may soothe some anxieties, there is always a limit — almost half (46%) of respondents find drinking too much on a first date to be a turn-off. If their date drank too much, 32% of respondents would speak up and address it during the date, while 28% would simply end the date and leave and 15% would write off a second date entirely. Nevertheless, more than three-quarters (76%) of respondents are likely to base a love connection on whether their date has the same drink preferences. Key indicators that a first date went well include a text or call immediately following the date (63%), a goodnight kiss (56%) and even extending the date past the expected time (51%). But on the flip side, top signs of a sour first date include being “ghosted” afterward (65%), making an excuse to leave the date early (65%) and awkward moments of silence (48%). The absence of a goodnight hug or kiss (39%), still feeling nervous after the date ends (35%) and splitting the bill (21%) also hint that a first date didn’t go so well. “First dates are nerve-wracking — will you hit it off? Will this be the worst date ever? With so many questions swirling around, it’s no surprise that daters are looking for ways to make themselves more comfortable,” shared Lindsey Metselaar, host of the popular millennial dating podcast, We Met at Acme. “By keeping your favorite drink in hand and focusing on the positive 'what ifs,' daters can keep the nerves down and the comfort high.” Only 16% of respondents haven’t been on a first date gone wrong. Though daters have been slightly more likely to blame a date for ruining a first date than themselves (30% vs 24%), 31% admit they’ve been on both sides. Of the respondents who claim they botched a first date, most (63%) felt they were too nervous. Some felt they shattered their chances by spending too much time on their phone (48%), drinking too much alcohol (41%) and even making too many jokes (31%). On the other hand, those who claim their date was to blame encountered people who didn’t look like their photos (58%) and inappropriate comments (57%). Other first date offenses include arriving late (54%) or leaving early (41%), as well as drinking too much alcohol (35%), spending too much time on their phone (28%) and even talking about themselves the whole date (17%). Nine in 10 respondents are familiar with the term “situationship,” though only 44% have experienced one. Another 84% of respondents recognize the term “rizz”, someone’s ability to flirt and charm, and 44% of respondents have either “ghosted” someone or fallen victim to it. In fact, the average person will hold onto hope for a little more than four days (4.36) before accepting the fact that they’ve been ghosted. Survey methodology: This random double-opt-in survey of 2,000 21+ Americans who are actively dating was commissioned by Canada Dry between June 20 and June 28, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Americans admit that only about half (55%) of the purchases they make are “worth every penny,” according to new research. A survey of 2,000 U.S. adults revealed that on average, only about 55% of purchases hit the mark, while just 15% admit they’re satisfied by only 20% of their purchases or less. Even so, almost two-thirds (64%) of respondents have high expectations for every purchase they make. When asked what purchases gave them the most bang for their buck, many outlined transportation items like a “car”, “vehicle” or “motorcycle.” Other items make respondents’ lives easier like “a washer and dryer” or “an airfryer.” But some of those purchases were personal, with one respondent saying “major surgery on the family dog” was worth every penny or even “my marriage license.” The survey, conducted by OnePoll on behalf of financial app Chime for National Finance Awareness Day, also asked respondents how they spend money — whether it be on a whim or budgeted, to treat themselves or out of necessity. Feel good purchases include food and drink (51%), clothing and accessories (39%), gifts for others (23%), beauty and self care (20%) as well as experiences such as vacations or concert tickets (20%). Respondents are indulging themselves in these things an average of four times per month and two-thirds (66%) agree that retail therapy has the power to change their mood entirely. Americans reported feeling happiness (63%), satisfaction (48%) and even pleasure (48%) or amusement (15%) after engaging in retail therapy but that high may be short-lived as it only lasts an average of four hours. But respondents are also forced to pay for “bummer items” like taxes (28%), bills (26%), overdraft and late fees (22%), rent and mortgage (21%) and even car repairs and maintenance (19%). This results in the average respondent spending money on their least favorite things another four times per month. The survey also revealed that Americans end up spending money most often out of necessity (44%), followed by reasons like to treat themselves (21%) and for convenience (13%). But finally getting something after wanting it for a while (50%), it being on sale (41%), a surprise for someone else (32%) or the ability to help create memories with family or friends (30%) can spice things up and turn a purchase from a drag to exciting. “Finding a little joy or satisfaction in their spending means a lot to people right now,” explained Chime’s Chief Experience Officer Janelle Sallenave. “With 50% saying a purchase feels exciting when they’ve been wanting it for a while or when it's a gift or surprise for someone else (41%), that tells us consumers are being extra thoughtful to ensure they’re investing in places and on things that matter most to them.” Americans are plagued by indecision regardless of if they’re shopping in-store or online. Those who find it difficult to make a decision in-store tend to verify that the item is exactly what they’re looking for four times. On the flip side, when shopping online, respondents check the size, price and materials four different times. Respondents typically plan their budget about three months in advance, but they will inevitably make about three unplanned purchases each month. And purchases like fast fashion and cheap clothing (26%), expensive decor and furniture (25%), subscriptions like meal kits or streaming services (25%) and toys and collectibles (25%) have been left in the past because they just aren’t worth spending money on anymore. "When you work hard for your money, you want to feel good about spending it. ‘I love paying for overdraft fees,’ said no one ever,” Sallenave remarked. “That’s why we believe everyone deserves affordable and fair financial services. We do our best to help everyday people with basic fee-free services so that even when their spending doesn’t delight them, at least their experience spending does.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Chime between July 25 and July 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Doing chores may seem boring but one in four Americans say it helped them bond with their parents, according to a new survey. Seven in 10 believe they have a strong relationship with their parents and spending quality time together (61%) was the main reason for it. The majority of Americans (64%) find comfort in doing tasks the way they learned from their parents, according to a survey of 2,000 Americans. The survey, conducted by OnePoll on behalf of Kenmore, found six in 10 respondents credit their parents for passing on mainly valuable health tips and cleaning tips. When it comes to cleaning, the top tip that people learned was not to just dust around items, but to pick them up and dust all around (73%). Seven in 10 respondents learned to wash dishes in a specific order: silverware, glasses, plates, and then pots and pans. Additionally, six in 10 individuals still follow the habit of "putting the kitchen to bed," meaning they clean the kitchen before leaving it. Twenty-one percent learned the 10/30 rule where you take an extra 10 or 30 steps to do something the right way while cleaning. Those who have learned these skills expressed that they also would choose to do chores (56%) as a way to spend time with their future/current families. "Spending time with family is so important, whatever that family may look like and whatever that time may look like,” Sri Solur, CEO of Kenmore, said. “Growing up in a joint family, we learned the value of community early on, and the benefits tackling the mundane together can bring. The strongest relationships are built in the simple, everyday moments." Three in 10 would want to live in a mix of an old-school society and a modern society. To make housework easier, the top appliances people wished they had while growing up included laser tech vacuum cleaners (52%), air fryers (48%), and robot vacuum cleaners (48%). Respondents (38%) also emphasized the importance of bonding through meals. The first dish more than half of Americans (53%) learned to make from their parents was chicken noodle soup. Where favorite childhood meals were concerned, chicken noodle soup (47%) took the lead closely followed by peanut butter and jelly (46%). Fifty-six percent would want to cook (56%) with their families as a way to spend more quality time. "The essence and purpose of our work has always revolved around enhancing everyday life," Solur said. "By simplifying and enriching the ordinary, routine moments we all experience, we have the power to create something truly meaningful." Parents are usually the first teachers in a person's life, teaching them about mental health and ways to de-stress as well. More than half of the respondents (51%) learned to find humor and laugh things off from their parents. Additionally, half of them learned to de-stress through journaling and exercise (57%). TOP CLEANING TIPS PEOPLE LEARNED FROM THEIR PARENTS ● Pick up the household item, don’t just dust around it - 73% ● Hand-wash dishes in a specific order: silverware, glasses, plates, then pots and pans - 70% ● Put the kitchen to bed (clean the kitchen before you are leaving it) - 68% ● After you use a bar of soap, clean it off - 57% ● Keep surfaces clean - 50% ● Take off shoes inside the house - 32% ● While vacuuming move furniture around - 24% ● Using the 10/30 rule for cleaning (take the 10 extra steps or 30 extra seconds to do something the right way while cleaning) - 21% ● Divide the house into zones and assign each person in the household a zone to clean - 19% ● Listening to music while cleaning and relax as you clean - 16% TOP HOME APPLIANCES PEOPLE WISH THEY HAD EARLIER ● Laser technology vacuum cleaners - 52% ● Air fryer - 48% ● Robot vacuum cleaners - 48% ● Intelligent oven - 40% ● Air purifier - 39% ● Drop Scale Connected Kitchen Scale - 26%   Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Kenmore between June 28 and July 5, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to a new survey, two in three dog owners claim their dogs ‘could never survive in the wild’ without them. The poll of 2,000 American dog owners found the average person believes their pup could only take care of themselves for a maximum of two days. A third (31%) give their dogs less than a single day. A large majority of owners surveyed (86%) claimed their dogs live “a life of luxury” compared to their ancestors and 77% said their dogs have grown accustomed to a life of being catered to. Commissioned by Now Fresh and conducted by OnePoll, the study found four in five dogs would rather stay inside than step paw outside if it’s rainy. Likewise, 68% of dogs opt to stay inside than be in the cold. If the temperature dips below 40º F (4 º C), respondents shared their dogs require a jacket (27%), doggie poncho (16%) or booties (12%) in order to go outside. Seven percent even need an umbrella held over them. Of course, the life of comfort doesn’t stop there; the average dog sleeps for 11 hours per day and plays for two. Nearly half (44%) said their dog sleeps in the same bed as them, while another 27% claimed their dog sleeps on the floor but is constantly at their side. For 83% of people, their dogs follow them wherever they go, mostly to the kitchen (84%), couch (76%) and to the backyard (75%). Two in three said their dogs will follow them into the bathroom, giving them no moment of privacy. Results also revealed dogs eat differently than their ancestors. Half of the respondents said their dog enjoys eating a mixed diet that involves a number of pet-safe fruits and vegetables. “Dogs have evolved from their wolf ancestors in so many ways,” said Theresa Lantz, companion animal nutritionist at Petcurean, makers of NOW FRESH Pet Food. “This evolution also includes changes to their nutritional needs. When we consider how different their lifestyles today are – which include being more sedentary and dependent on humans – we must also take into account that those nutritional requirements would change too.” When asked what foods their dogs enjoy the most as a treat, many said their dogs have a penchant for carrots (34%), apples (31%), sweet potatoes (31%), potatoes (30%) and bananas (27%). Three in 10 said they feed their dogs on a high-protein diet, while 55% have their dogs on a more balanced, moderate or low-protein diet. Though 66% agreed they’re unwilling to compromise on the quality of food for their dog’s nutrition, there are still many who have misconceptions about what they need to feed their dogs. Those who have their dogs on a high-protein diet claimed they do so because they believe it’s higher quality (54%), fits their dog’s lifestyle (40%) and that it’s “biologically correct” (36%). “When looking for the best food to give your pet, we recommend pet parents consider the quality of the protein source over quantity,” continued Lantz. “Moderate protein diets are preferential for most dogs – in fact, anything more than what their body can use is not beneficial to your pet’s health, and may even contribute to diarrhea, stinky gas and even weight gain. “By using fresh, simple ingredients, we’ve made sure your pet is getting everything they need to thrive with a delicious, complete and balanced meal tailored to their age and size.” 13 PET-SAFE FOODS DOGS LOVE -Carrots - 34% -Apples - 31% -Cooked Sweet potatoes - 31% -Potatoes - 30% -Bananas - 27% -Pumpkin - 21% -Seedless watermelon without the rind - 20% -Blueberries - 18% -Broccoli - 17% -Peas - 17% -Oranges - 11% -Cucumbers - 10% -Pears - 9% Survey methodology: This random double-opt-in survey of 2,000 American dog owners was commissioned by Now Fresh between March 20 and March 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly half of Americans aren’t eating as many fruits and veggies as they should be, according to new research. A survey of 2,000 Americans found that although they love apples (69%), oranges (64%) and bananas (63%), 43% admit to eating fruit less often than once a day. Similarly, while carrots were crowned America’s favorite veggie, 52% of those polled also skip out on vegetables regularly. Conducted by OnePoll for plant-based milk brand, West Life Soymilk, the survey looked at how people prefer to add nutrients into their diets. Results found that nearly a tenth of respondents admit that their protein intake is too low and 14% don’t even know how much protein they need. Through survey results, respondents reported they have an easier time incorporating fruit into their diet (24%) above veggies and protein (16% each). While many get their protein through white meat (25%), red meat (19%) or fish/seafood (33%), others are open to exploring options such as plant-based milk (19%) and protein powder (15%). “Consumers are actively seeking options for meaningful fuel that fits into their busy lives with options such as smoothies as a natural choice” said Lauren McNamara, vice president and assistant general manager at SunOpta, makers of West Life Soymilk. “However, not all smoothies are created equally. To ensure a balanced meal or snack it is important to seek out high protein and versatile ingredients that pack a punch in your smoothie of choice. Look out for options that provide variety of flavor, shelf-stable convenience, and complete protein when creating your favorite smoothie blends at home.” When it comes to the most important meal of the day, breakfast, those surveyed prioritize breakfast options that are easy to take on the go (30%) and are convenient (31%). Twenty-six percent also aim to get their protein in to kickstart their day. Results also showed that smoothies are on the rise as a way for respondents to get their nutrients in, with half of those surveyed sharing they drink at least one smoothie a week (51%). According to respondents, if you’re still hungry after a smoothie, you’re not doing it right — 43% said they feel full after a fruit-filled smoothie, and another 51% end up craving one again the next day. Seventy-nine percent of those surveyed agreed that they could replace some of their meals with smoothies, especially if they kept them full. To make the perfect smoothie blend, some respondents admit that they replicate smoothie recipes they see on social media (53%) and 75% said that social media or seeing a celebrity with a particular smoothie would make them more likely to try it out. When it comes to the anatomy of what makes for a “perfect smoothie,” honey (32%), yogurt (32%), bananas (26%), chocolate (25%), plant-based milk (24%), strawberries (23%) and plant-based protein powder (21%) make up some of the top selections. A majority of smoothie drinkers also said they’d be interested in adding plant-based milk if it boosted their protein intake (78%). “With the emergence of social media trends and celeb favorite recipes we are seeing a comeback of products that help create a balanced, high protein meal, ranging from soymilk to cottage cheese,” continued McNamara. “We are excited to see consumers experiment with these newfound ingredients to fuel their day and create their own favorite recipes, perfect for a snack or meal replacement.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by West Life™ Soymilk between June 22 and June 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Three-quarters of Americans believe the idea of a “summer body” encourages people to diet in an unhealthy way, according to new research. Despite 72 percent of respondents agreeing with that sentiment, the survey of 2,000 Americans revealed many are still aiming to lose weight ahead of the summer. And 77% of respondents are willing to go to “extreme lengths” to successfully shed the pounds. Results revealed 48% of respondents have been on a diet in the past five years with the goal of losing weight — and 78% of dieters typically attempt to lose weight before summer starts. Conducted by OnePoll on behalf of Herbalife, the survey looked at Americans’ summer goals, and their approach to wellness and weight loss as the weather warms up. When it comes to wellness priorities this summer, 37% of respondents said they’re hoping to lose weight. Feeling healthier was respondents’ top aim (46%), followed by increasing their fitness (45%) and eating healthily (42%). Millennials were more likely to prioritize feeling healthier (53%), compared to 36% of Gen Xers and 29% of baby boomers surveyed. Not only that, but millennial respondents were also more interested in increasing their fitness than other generations (54% of millennials, vs. 33% of Gen X and 23% of baby boomers). “A comprehensive and sustainable approach to weight loss includes awareness and education around healthy eating and exercise, and most importantly behavior change,” said Dr. Kent Bradley, Chief Health and Nutrition Officer at Herbalife. Results also showed that only 59% of respondents feel they have a good understanding of how to be healthy. This varied by generation: Gen X and baby boomer respondents had a better understanding of how to be healthy than their millennial counterparts (63% and 75%, respectively, vs. 55%). And this lack of understanding may be hurting respondents: of the 77% of dieters willing to go to “extreme lengths,” 68% said they would participate in fad diets. That’s even as 57% of all respondents admit they’re worried about the safety of fad diets. When asked what hurdles they’ve run into when trying to be healthy, the top obstacle was a lack of self-control (52%). That was followed by the cost — healthy eating being expensive (51%) — and not liking the taste of healthy foods (39%). About a third of respondents also highlighted being healthy as “too time-consuming” (36%) and cited their own procrastination (32%) as hurdles they’ve faced. Others said negative influences around them (23%) and a lack of motivation (21%) stop them from being healthy. For respondents who have fallen off their healthy routines, a quarter (26%) have then sought the help of an expert (trainer, health coach, dietitian, etc.) to get them back on track. Despite the obstacles that can come with healthy eating, 79% said changing their behavior is the best way to make a lasting impact on their health. “Adhering to a nutrition or fitness plan is often a challenge, which is why setting small goals and enlisting the help of a coach and a supportive community can help motivate a person towards the healthy behavior changes needed for long-term results,” Bradley added. WHAT HURDLES HAVE RESPONDENTS RUN INTO WHEN TRYING TO BE HEALTHY? Lack of self-control — 52% Eating healthy is expensive — 51% I don’t like the taste of healthy foods — 39% Too time-consuming — 36% Procrastination — 32% Negative influences around me — 23% Lack of motivation — 21% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Herbalife on June 23, 2023 It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

What’s the first thing you think about when waking up in the morning? For a third of parents, it’s this: “I have so much to do today.” That’s according to a recent survey of 1,500 parents of school-aged kids and 500 teachers – 97% of whom are parents of school-aged children themselves, and more than one-third (35%) of whom have the same first thought when they wake up. During the back-to-school season, both parents and teachers most commonly feel overwhelmed (26% and 25%) over any other emotion. Teachers and parents struggle to adjust to varying schedules, including after school activities, class and even work (65% for teachers; 59% for parents), as well as not getting as much sleep (55% and 48%, respectively) and new meal times (46% and 47%, respectively). It all starts with the morning routine, with the average parent waking at 6:10 a.m. and spending about 64 minutes on tasks such as making breakfast (49%), taking a shower (42%), giving their kids a bath (39%), eating breakfast (30%) and packing school lunches (25%). In fact, parents are so overwhelmed that many admit to making a few morning routine mistakes. Those include forgetting to pack a lunch (50%), oversleeping (50%) and forgetting to eat breakfast (49%). Teachers also encounter similar mistakes with their children, including forgetting to eat breakfast (57%), forgetting to pack a lunch (57%) and oversleeping (56%). Conducted by OnePoll on behalf of Dave’s Killer Bread® Organic Snack Bars, results revealed that parents are then plagued by thoughts of additional household tasks about three times each working day. For teachers, this number rises to about four times each day. Once parents arrive home from work, typically around 4:45 p.m., the top evening chore is tidying up the house (55%), followed by spending time with their family (52%), eating dinner (51%) and catching up on work they didn’t finish (49%). Meanwhile, teachers who typically arrive home around 4:30 p.m. tend to prioritize spending time with their family (61%), followed by other tasks like tidying up the house (55%) and eating dinner (54%). When all that is said and done, parents are left with just one hour and 16 minutes to themselves, with one in five (21%) only getting an hour or less. Teachers are on an even stricter schedule, getting an average of one hour and 12 minutes of “me time” each day. “The back-to-school season can be a period of increased stress for students, parents and teachers as routines are disrupted and revised to fit new schedules and priorities. While it is important to get through your to-do list and keep your household or classroom running, it is equally important to care for yourself,” said Jillian Cohn, Brand Manager at Dave’s Killer Bread. The survey also dove deeper into how the chaotic back-to-school season specifically impacts mealtime. In the summer, the average child eats about five snacks per day, according to parents. But that number drops to about four times during the back-to-school season. Almost half (48%) of parents admit they worry about whether or not their child is eating enough during the school day. But kids aren’t the only ones who see an impact on their eating habits. When an especially busy day during the back-to-school season strikes, the first things parents cut are sleep (50%), meals (45%) and “me time” (39%). The same is true for teachers — though they are equally likely to cut sleep and meals (both 50%). This reduction in snacks and meals means more than just grumbly stomachs, as both parents and teachers believe they are less productive when they are hungry (42% and 43%). “Skipping sleep and meals can impact your health in a variety of ways, even though it may not always be easy to find the time,” Cohn continued. “Prioritizing foods that are convenient with whole grains and real ingredients is one simple way to boost your energy and keep you fueled to tackle whatever the day has in store.” MISTAKES PARENTS HAVE MADE GETTING THEIR KIDS READY FOR SCHOOL Forgetting to pack a lunch - 51% Oversleeping - 50% Forgetting to eat breakfast - 49% Dressing them in mismatched outfits - 39% Packing the wrong meal - 36% Giving them the wrong backpack - 32% Forgetting to pack specific school materials for the day - 23% Forgetting to pack extracurricular equipment/supplies for the day - 14% Survey methodology: This random double-opt-in survey of 1,500 parents of school-aged children and 500 K-12 teachers was commissioned by Dave’s Killer Bread between July 7 and July 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly six in 10 parents (58%) think school supplies have become more expensive — and kids needing more might be to blame. A survey of 2,000 millennial parents of school-age kids found that school supply lists are only exacerbating the issue. More than half of parents (55%) think their kids need more items for school than they did in their youth. When it comes to paying for school supplies, a third of parents (33%) are putting this year’s back-to-school spends entirely on their credit card. To help save money for the back-to-school season, 65% of parents will rely on savings apps, while over half will make use of government discounts (54%) and scholarships or grants (53%). The importance of being frugal is timeless, as seven in 10 respondents (71%) said their parents emphasized being economical when purchasing school supplies for them. Conducted by OnePoll on behalf of Cricket Wireless, the survey also found that although kids still need the basics, including pencils and pens (69%), paper notebooks (68%) and erasers (62%), tech (57%) is front and center where spending is concerned. Eight in 10 parents (83%) are setting aside a budget for the tech their kids will need, more so than for required books (53%), backpacks or lunch boxes (38%) and clothing or shoes (34%). In fact, 70% of these respondents said most or all of their back-to-school budget is reserved for tech items. What tech do kids need for school these days? A smartphone (72%), laptop (71%), and desktop computer (66%) topped the list, while items such as printers (30%) and electronic calculators (30%) featured less prominently. “With the rising costs of back-to-school supplies, parents may face unexpected expenses that can be especially tough on their wallets,” said Cricket Wireless Vice President and Chief Marketing Officer Tony Mokry. “Forty percent of the people surveyed said they buy school supplies in advance and update them as necessary throughout the year, suggesting parents may face unexpected expenses throughout the school year.” The survey also asked kids ages 6–18 about the money lessons their parents have taught them, discovering 46% sometimes discuss being frugal with their parents. Additionally, many kids have learned about the difference between wants and needs (65%), saving money for something special (57%) and buying things that someone else used before (56%). “When reviewing your tech budget, combining spends for you and your child’s phones is a great opportunity to stretch your dollars,” Mokry added. “One way to save is looking for phone plans that allow you to sign up for multiple lines for a discounted monthly cost.” SCHOOL SUPPLIES PARENTS ARE BUDGETING FOR THIS YEAR ● Tech - 83% ● Arts / crafts supplies - 77% ● Stationery supplies - 72% ● Required books/textbooks - 53% ● Backpacks/lunch boxes - 38% ● Clothing/shoes - 34% TECH KIDS NEED FOR SCHOOL ● Smartphone - 72% ● Laptop - 71% ● Desktop computer - 66% ● Tablet - 62% ● E-reader - 58% ● Headphones - 46% ● Webcam - 31% ● Printer - 30% ● Electronic calculator - 30% Survey methodology: This random double-opt-in survey of 2,000 millennial parents (27–42) of school-age kids (5–18) was commissioned by Cricket Wireless between June 23 and June 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

They're creepy and they're kooky, mysterious and spooky, the Addams family is crowned America’s favorite on-screen family, according to a new survey. A poll of 2,000 US adults with streaming subscriptions revealed the nation’s spookiest family is followed in popularity by the Simpsons family, the Brady family and the Bundy family. The survey also found the top three on-screen best friends: Olivia Benson and Elliot Stabler from “Law & Order SVU”, Wednesday and Enid from “Wednesday” and Walter White and Jesse Pinkman of “Breaking Bad”. Nearly three in four (72%) also said they love learning when on-screen friends or families are friends in real life. Commissioned by global streaming media platform Plex and conducted by OnePoll, the study found 82% of people bond with their family and friends over a love of the same TV shows and movies, while 76% claimed some of their closest friendships developed as a result of sharing an interest in the same content. An overwhelming 96% of respondents said they discuss recent TV episodes with their friends and family — 66% said they do it “often” or “very often.” Over the past year, the most popular and talked-about TV shows and movies are “Avatar: The Way of Water” (26%), “Black Panther: Wakanda Forever” (26%), “Stranger Things” (22%) and “House of the Dragon” (20%). Four in 10 said they’re most likely to discuss media in person, but 67% said they often watch content remotely with friends and family if they aren’t physically next to each other. If they’re watching content remotely, 21% catch up over the phone, 16% over messaging apps and 12% over video calls. Over half (55%) have a specific chat group dedicated to discussing shows and movies. Nearly three in four (73%) said they felt like they were missing out if their friends and family were talking about a TV show or movie they’d never seen. Over half (55%) have gotten mad at a friend, family member or partner for watching a new episode of a show without them. However, 59% admitted to lying about watching an episode before they were supposed to and ended up re-watching the episode, pretending it was the first time they viewed it. “Now more than ever, people are craving and seeking out communities to bond and connect with,” said Jason Williams, Product Director at Plex. “Much in the same way people in book clubs get together to discuss what they’re reading, there’s an unmatched sense of community among film and TV buffs who connect through sharing opinions, reviews and suggestions on content.” Results also showed 78% of Americans surveyed stay connected with their friends and family by watching the same content. Nearly as many (73%) feel a sense of community when discussing content with others. Sixty percent have even gone as far as forming an online community of friends specifically to discuss content. When it comes to shared opinions of movies and shows, however, only 11% consult online ratings. Instead, many said they’d rather turn to the opinions of family members (17%), their friend circle (12%) and their best friend (12%). The survey also revealed that 71% would stop using subscription services that ban them from sharing passwords, opting to seek out free, shareable alternatives. “Part of the fun of streaming shows and movies is being able to share and connect with the people closest to you,” continued Williams. “The evolution of the streaming industry is moving away from simply providing content. Our goal is to shift streaming services to destinations that bring people and content together in one place, making it easy to enjoy, rate and share your favorite movies and shows.” BEST ON-SCREEN FRIENDS - Olivia Benson and Elliot Stabler — “Law & Order SVU” - Wednesday and Enid — “Wednesday” - Walter White and Jesse Pinkman — “Breaking Bad” - Rachel and Monica — “FRIENDS” - Robin and Steve — “Stranger Things” - Chandler and Joey — “FRIENDS” - Cory and Shawn — “Boy Meets World” - Jerry and George — “Seinfeld” - Laverne & Shirley — “Laverne & Shirley”         - Kevin and Paul — “The Wonder Years” BEST ON-SCREEN FAMILIES - The Addams family — “Wednesday”        - The Simpson family — “The Simpsons”     - The Brady family — “The Brady Bunch” - The Bundy family — “Married With Children” - The Addams family — “The Addams Family” - The Barone family — “Everybody Loves Raymond” - The Taylor family — “Home Improvement” - The Tanner family — “Full House”         - The Braverman family — “Parenthood” - The Banks family — “Fresh Prince of Bel-Air” Survey methodology: This random double-opt-in survey of 2,000 Americans who subscribe to streaming services was commissioned by Plex between February 28 and March 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It takes the average person 36 minutes and 29 pages to get lost in a book they’re reading. A survey of 2,000 U.S. adults who regularly read found the easiest book genres to lose yourself in are fantasy (49%), romance (42%), history (39%) and sci-fi (36%). Nearly half (48%) have also purchased a book based on its setting alone. Conducted by OnePoll on behalf of ThriftBooks, the survey discovered the easiest stories to lose oneself in are those that take place during World War II (44%), the present day (42%) — defined as the 1970s to today — and the Great Depression (42%). But it doesn’t matter how realistic the setting is, as more than half (53%) said both fictional and realistic literary locales provide an escape. Re-reading a book doesn’t lessen its magic, either. Nearly half (48%) said both new and old favorites are easy to get immersed in. However, where people read can affect their experience. Those polled are more likely to be immersed in a book at home (40%) than elsewhere. And some have an interesting choice of reading rooms. More than half (54%) of Gen Zers and over a quarter of men (26%) said they usually read books in their bathroom. The weather outside can play a role, too, as a snowy day was found to be the perfect catalyst for immersing oneself in “book world” (46%). While most people usually read books at home (76%), they also take advantage of libraries (60%) and their travels (58%) to peruse their favorites. And 58% even admit to reading while working. Overall, nearly three in four (74%) have immersed themselves in a book. Of those respondents, 63% imagined themselves as one of the characters, the same amount transported themselves to the book’s setting, and 58% could almost hear how the narrator or characters sound. Imagining literary worlds as real isn’t just for kids, though — in fact, book immersion gets easier with age, according to seven in 10 (72%) respondents. Men were more likely to share this sentiment than women (78% vs. 68%). “Books, like movies, often leave us feeling a certain way hours, days and even weeks later,” said a spokesperson for ThriftBooks. “Regardless of what else is going on in our lives, it’s a journey we’re willing to take.” Upon finishing a reading session, 30% of those polled described their mood as “inspiring.” “The beauty of storytelling lies in its power to captivate readers of all ages any time, anywhere,” the spokesperson continued. “Not only does it never leave us, but according to our research, it becomes even more prominent as the years go by.” EASIEST BOOK GENRES TO GET IMMERSED IN ● Fantasy - 49% ● Romance - 42% ● History - 39% ● Sci-Fi - 36% ● Comedy - 33% ● Action-adventure - 2% ● Mystery - 17% Survey methodology: This random double-opt-in survey of 2,000 people who read books regularly was commissioned by ThriftBooks between June 29 and July 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly half of Americans would avoid going to a store that didn’t have a drive-thru (47%), according to new research. A survey of 2,000 U.S. adults found that twice as many people prefer the drive-thru to going in-store (28% vs. 14%). And a third of those who prefer drive-thrus said they will “always” choose that option when it’s available (32%). Results showed that people are using the drive-thru for a multitude of reasons, most commonly for coffee (63%) or fast food (60%), at least three times a week. Some are even visiting the drive-thru to get their pharmaceutical (13%) and bank needs at least once a week (20%). Unsurprisingly, people are most likely to show up at the drive-thru around mid-morning — between 8 a.m. and 12 p.m. (35%), with 12:55 p.m. being the average time respondents recall sitting at the window. Interestingly, more than a quarter of Americans think coffee drive-thrus should be open past midnight into the early morning hours (27%) and a similar percentage said the same about fast food restaurants (26%). Conducted by OnePoll for Dutch Bros, the survey also looked at the personality differences between those who prefer drive-thrus versus going in-store and found that 77% of people who prefer drive-thrus consider themselves to be patient. Surprisingly, these respondents are less likely to feel anxious when talking to store employees than those who prefer to go in-store (6% vs. 28%). In fact, they’re even more likely to feel confident about talking to employees in-store (31% vs. 24%). Those who prefer to go in-store are more likely to be introverted than extroverted (63% vs. 34%), while drive-thru-goers’ personalities are the opposite (44% introverted vs. 53% extroverted). “Drive-thrus can be intimidating when you're not familiar with the place, which has made connecting with customers even more of a priority for us," said Charles Swindler, senior vice president of brand at Dutch Bros. “Here, everyone should feel like they are getting a fun experience along with a great drink, all from the front seat of their car!” What is it about the drive-thru that appeals to so many Americans? Three in five can’t deny it tends to be the faster option (61%). Those who prefer drive-thrus also appreciate the comfort of staying in their car (61%) and avoiding long lines (52%). But going in-store has its perks, too, like avoiding long lines of cars (72%), getting to see what you want in person (64%) and stretching your legs and walking around (62%). Drive-thrus just can’t be beaten, though, as two-thirds of respondents said they get better service than when going in-store (69%). Results also showed that looks do matter here, as a majority of those surveyed admit that they’d judge the quality of a store by their drive-thru (68%). Similarly, 44% said they’ve actively skipped out on a boring-looking drive-thru. For a more exciting experience, Americans said they’d appreciate colorful artwork or artistic decorations (56%) or the ability to play interactive games or activities from inside the car (56%). Fifty-three percent also said music would make the experience more fun, along with a unique way to request or receive an order (46%). “An early-morning experience at a drive-thru can make or break your day," Swindler said. “But that doesn't have to be your entire day — whether you’re having a good or bad day, a delicious pick-me-up can easily make it a better one!" Survey methodology: This random double-opt-in survey of 2,000 Americans was commissioned by Dutch Bros between July 7 and July 10, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly three in four (74%) Americans have a sweet tooth, even though half say they’re worried about how it's affecting their health. A poll of 2,000 U.S. adults found 41% view sugar as more of a treat or indulgence rather than part of their diet. At the same time, 51% are concerned about potential health risks associated with sugar consumption. People’s family health history (48%) and information they’ve read online (46%) may be contributing factors, more so than insights from their healthcare provider (35%). Conducted by OnePoll on behalf of Veggies Made Great, the survey also found that while people are savvy about certain sugar facts, there are still knowledge gaps in how they understand their sugar intake. On average, respondents believe the maximum daily sugar intake for an adult is 5.7 teaspoons, close to the 6 recommended. The average person thinks they consume 3.5 teaspoons of added sugar per day, far less than the American Heart Association’s daily sugar intake recommendations for men (9 teaspoons) and women (6 teaspoons). The reality is that American adults consume an average of 17 teaspoons of added sugar per day, more than double the recommended amount, according to the American Heart Association. So, what is the disconnect between how much sugar Americans think they eat and what they actually get in their diet? Underestimating the amount of added sugar a food actually contains. For example, the average respondent thinks there are 3.8 teaspoons of sugar in a serving of flavored yogurt when there can be as many as 6 teaspoons or more. A quarter of respondents (25%) also incorrectly identified fruit juice as having the most sugar per serving from a list of foods and beverages, when in fact, it’s barbecue sauce. Looking at the link between sugar and overall health, 42% believe sugar is the sole cause of weight gain, although there can be other contributing factors. And while most knew overconsumption of sugar can affect tooth health (76%) and blood pressure (56%), fewer were aware of its effects on other aspects of their well-being, including the heart (43%), kidney (38%), liver (29%) and cognitive abilities (23%). “Our research shows people may be underestimating the amount of sugar they consume, and it’s easy to see why,” said Carolyn O'Neil, a registered dietitian nutritionist and spokesperson for Veggies Made Great. “While we often hear ‘sugar’ and think of dessert, there are many foods outside that category, from bread to ketchup, that contain added sugars people may be consuming without knowing it.” Prior to taking the survey, over two-thirds (67%) were surprised to have learned a certain food is sugar-heavy. The most unexpected one? Yogurt (37%), followed by breakfast cereals (34%) and bottled smoothies (30%). Two-thirds (66%) have made an effort to reduce their sugar intake by choosing products with lower amounts of sugar (55%), reducing sugary desserts (49%) and opting for sugar-free drinks (43%). “As people become more health conscious, there are small changes they can make in their food choices that can add up to better outcomes over time,” said Elliot Huss, CEO of Veggies Made Great. “Comparing food labels for the same products and choosing a low-sugar alternative is a great way to decrease your sugar intake while still enjoying the foods you love.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Veggies Made Great between June 16 and June 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

“Impulse buying” is down in 2023 as more shoppers are looking to make “wiser” purchases, according to a new poll. The latest of an annual series of surveys polling 2,000 US adults found 38% have decreased the amount of impulse spending this year, up from 14% in 2022 and 16% in 2021. The number of impulse purchases per month also saw a dip this year, with the average respondent making just six impulse purchases per month. That number is down from 12 purchases per month both in 2022 and 2021 and nine per month in 2020. Respondents are also spending less overall on impulse purchases. The average person is only spending $151 impulsively per month, which is down from previous years $314 in 2022, $276 in 2021 and $183 in 2020. Seven in ten have saved money as a result of holding back on their impulse shopping habits — a stark increase from previous studies (58% in 2022). Commissioned by Slickdeals and conducted by OnePoll, the study revealed inflation has had a huge impact on what 72% of people spend their money on, more so than in 2022 when 68% shared the same sentiment. Similarly, 77% have been conscientious about their budget this year because of inflation — 39% said they make more impulse purchases on necessities than luxuries (19%). A third (35%) said some of their impulse buys were done to escape the feeling of FOMO, a steep decrease from 2022, where 67% made purchases to be part of the “in” crowd. As a result of focusing more on necessary buys over FOMO buys, the most common impulse shopping categories this year are clothing (55%), food and groceries (50%), and household items (42%). “With shoppers stating that they are more likely to make impulse purchases on necessities than luxuries, while simultaneously reporting a decrease in impulse spending, we may be seeing a shift in how consumers define an impulse purchase,” said Vitaly Pecharsky, head of deals for Slickdeals. “Shopping opportunistically when there’s a sale on something you need like toilet paper or pantry snacks can ultimately save you money in the long run.” Results found, in comparison to last year when 73% of respondents admitted most of their purchases were impulsive, half as many (36%) are willing to admit to it this year. And while 48% said they shop the most from their phones (up from 33% in 2022), only 43% are more likely to spend impulsively shopping while lying in bed — a sharp decrease from 71% last year. While 32% in 2022 reported they would only make impulsive purchases if an item was on sale, 58% this year would make the same claim. Over half (53%) always or often look for deals or coupons before making a purchase. Pecharsky added, “Budgeting for impulse purchases may seem counterintuitive, but by shopping when there’s a sale on something that you need, you are spending less on items that you likely would have purchased anyway. By tapping into a community like ours, shoppers can ensure they’re getting the best products at the best prices.” 9 COMMON IMPULSE BUYS OF 2023 - Clothing - 55% - Food/groceries - 50% - Household items - 42% - Shoes - 32% - Takeout - 23% - Books - 21% - Toys - 20% - Technology - 19% - Coffee - 18% Survey methodology: This random double-opt-in survey of 2,000 American impulse shoppers was commissioned by Slickdeals between May 9 and May 13, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in four Americans admit they’re intimidated by cooking in their own kitchen. A poll of 2,000 US adults who regularly cook found nearly one-third (29%) are so overwhelmed by some recipes, they’ll ask others in their household to prepare the meal instead. Six in 10 found themselves intimidated the most by international foods they love, due to recipes that have too many steps or ingredients involved (45%), seem too complicated (42%) or are easy to mess up (32%). Forty-three percent admitted to even making the simplest recipes unnecessarily complicated. Commissioned by Fresh Express and conducted by OnePoll, the study revealed the most popular nations producing beloved international dishes are Mexico (36%), Italy (32%) and China (25%). Meanwhile, many respondents shared their favorite international dishes they love to eat, but fear making at home: pasta from scratch (34%), Beef Wellington (33%), sushi (27%), enchiladas (25%) and pad thai (25%). Similarly, respondents said if they could learn to perfect just one international dish, they would choose pasta from scratch (27%), enchiladas (27%) or tacos (24%). When it comes to exploring in the kitchen, 69% agreed they would be more likely to make international-inspired dishes at home if they were easier to make and 48% said they feel like professional chefs whenever they use international ingredients in their cooking. “It can be intimidating to dive into preparing new dishes or international cuisines – especially when you feel unsure where to start,” said Arturo Chavez, Marketing Manager at Fresh Express. “For those of us who love to experiment in the kitchen, getting cooking inspiration from international recipes can help you discover new ingredients or experience your favorite globally-inspired flavors from the comfort of your own home.” Results found Italy and Greece topped the list of nations with the best salads (27%), while Italy was respondents’ first choice for dinner (51%). France was named the “crème de la crème” for its desserts (26%) and Ethiopia creates the best snack foods (21%). Mexico dominated the early-in-the-day foods, named the favorite for breakfast (28%), lunch (34%) and appetizers (29%). Over half (57%) said they like using international ingredients in recipes they’re already familiar with for better-tasting dishes — but, if given the choice to add any three ingredients or spices to make any dish taste better, they would choose garlic (58%), cheese (46%) and bacon (39%). In addition to adding ingredients, 62% look for cooking shortcuts when trying new recipes. The top sources for time-saving inspiration for them were YouTube (53%), cookbooks (44%), online articles (39%), family members (38%), friends (32%) and TikTok (29%). “While trying out new recipes is one of the many joys of cooking, incorporating international flavors into dishes is often easier that one might think – especially if you know where to start,” said John Wadsworth, Director of Product Development at Fresh Express. “We hope to empower people in the kitchen with convenient and consistently fresh salads that incorporate the ingredients people love, making it easier than ever to explore the flavors of the world, right at home.” TOP 10 INTERNATIONAL DISHES PEOPLE LOVE EATING, BUT FEAR MAKING -Pasta from scratch - 34% -Beef Wellington - 33% -Sushi - 27% -Enchiladas - 25% -Pad Thai - 25% -Seafood - 25% -Barbequed meats/Brisket - 25% -Souffle - 24% -Kimchi - 22% -Tikka Masala - 22% Survey methodology: This random double-opt-in survey of 2,000 Americans who cook regularly was commissioned by Fresh Express between May 18 and May 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Six in 10 American parents admit that they spend more time on their electronic devices than their kids do. On average, parents spend nearly five hours a day on electronic devices, compared to the less than four hours they spend on meaningful activities with their kids, according to a survey of 2,000 parents. Most parents (80%) own three electronic devices or more, with the majority of their kids (81%) owning at least two electronic devices, highlighting the enormous presence of technology in households. Only 2% of their kids do not own any devices. The survey, conducted by OnePoll on behalf of Campspot, a camping booking site, revealed that more than half of US parents (60%) are seeking ways to escape technology and reconnect with their kids this summer. With nearly eight in 10 (79%) of parents claiming their experiences with their children are more memorable without the presence of electronic devices, it’s no surprise that most (52%) parents have attempted to limit technology usage within their households. They’ve tried encouraging outdoor play (76%), setting time limits (74%) and creating device-free zones (63%). The majority have also started engaging in outdoor family activities for the summer, with camping and hiking trips (59%) emerging as the most popular choice, followed by picnics (58%) and visiting amusement and water parks (58%). “Summer is the perfect time to unplug and reconnect with what truly matters – our families,” Erin Stender, chief marketing officer at Campspot, said. “We know the power of stepping away from screens and immersing ourselves in nature, since it’s often in these moments that we create the strongest family bonds. Camping in particular offers a unique opportunity for families to experience new adventures together, fostering not only a love for the outdoors but also nurturing children's self-development.” American parents agree, with a majority asserting that outdoor activities foster communication and connection (60%) within the family as well as create lasting memories that help a family bond (57%). With camping trips deemed the most popular summer activity, parents pointed toward the positive impact that specific camping activities have on their children’s personal development, including nature walks (44%), campfire cooking (42%), fishing (38%) and setting up tents (32%). Furthermore, they observed that camping and outdoor experiences fostered problem-solving skills (59%), independence (54%) and resilience (54%) in their kids. Parents also noticed a positive shift in their own parenting style when outdoors. Seventy-two percent reported being able to focus more on family time, while more than half (52%) admitted to feeling more relaxed and laid-back in such environments. “Our hope is that families embrace the beauty of camping this summer, allowing parents and children to unplug from the digital noise and plug into the wonders of the great outdoors,” Stender said. “By spending quality time without electronic devices, we give ourselves the gift of undivided attention, fostering deeper connections and meaningful conversations that become the foundation of lasting memories.” TOP SUMMER ACTIVITIES PARENTS ARE PLANNING ● Camping and hiking in nature - 59% ● Having picnics or outdoor family meals - 58% ● Visiting amusement parks or water parks - 58% ● Exploring new places and traveling - 58% ● Going to the beach or pool - 56% ● Engaging in sports - 48% ● Going on family bike rides or walks - 35% PERSONAL DEVELOPMENT SKILLS KIDS LEARN FROM CAMPING ● Problem-solving and critical thinking – 59% ● Teamwork and collaboration – 55% ● Resilience and adaptability – 54% ● Independence and self-reliance – 54% ● Social skills and relationship-building – 52% Survey methodology: This random double-opt-in survey of 2,000 parents of school-aged children was commissioned by Campspot between June 21 to July 7, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average parent will spend $489 on school supplies this year, new research suggests. A survey of 2,000 parents with school-age kids (ages 5–18) found half (50%) plan to save as much money as possible by buying school supplies earlier than usual, while 45% will turn to meal prepping and planning. Freeing up their budget is top of mind for parents, who anticipate extracurricular activities (53%), books (47%) and new gadgets such as tablets and smartphones (42%) to make up the bulk of their spending. With that in mind, some plan to purchase second-hand items for the school year (44%) and have their kids reuse their school supplies (38%) — especially backpacks (68%) and lunchboxes (63%). On average, parents expect to save $237 on school supplies — almost half their spending budget for these items. Aside from saving money, many of those who plan to reuse school supplies cited being more sustainable as a motivator (83%). Conducted by OnePoll on behalf of Stasher the survey also found budget-conscious parents will get creative with meal prep — 44% will revamp leftovers for the next day’s lunch. On average, parents currently spend $431 on their groceries per week. Meat and poultry (39%), apples (38%) and citrus fruits (35%) topped the list of foods parents spend the most money on. But there are many more challenges with making meals their kids will enjoy. That includes having to travel for certain ingredients (60%), lack of inspiration (47%) and their kid’s pickiness (43%). “Parents are finding that leftovers are not just a time and money-saver for dinner — they can also be all or a part of tomorrow’s lunch,” said Hilary McGuigan, vice president of marketing and product at Stasher. “Meal prepping and creative uses for last night’s leftovers, is an easy way to save time, money, and is better for the planet. You can reduce the amount of plastic waste your family creates by opting for a simple, reusable alternative to plastic bags and containers.” Almost nine in 10 parents (88%) said their kid eats repurposed leftovers. Parents are also saving money on groceries by using refillable water bottles (55%), relying on the same ingredients each week (49%) and batch cooking for the week ahead (47%). It’s no surprise, then, that three in four said it’s important for them to teach their kids about sustainability. “Our research shows parents not only aim to be more sustainable but also pass these values on to their kids. Their biggest concerns around sustainability? Single-use plastic (47%) and food waste (42%),” noted Shannon Morgan Stearns, CEO at Stasher. “The great news is that there are easy ways to be more sustainable without sacrificing quality or without blowing the budget. By investing in reusable supplies like silicone bags, water bottles, lunch boxes, cloth napkins, and more — everyone in the family can cut down on single-use items while also making the daily task of prepping for school simpler.” PARENTS’ MONEY-SAVING PLANS FOR THE SCHOOL YEAR ● Buy school supplies earlier than usual - 50% ● Meal prepping and planning - 45% ● Purchase second-hand/used items - 44% ● Repurpose leftovers or food from prior meals - 44% ● Skip buying some of the supplies - 43% ● Have my kid carpool instead of taking public transportation - 42% ● Reuse my kid’s school supplies - 38% ● Involve my kid in free instead of paid after-school activities - 30% ● Borrow school books from the library - 19% ● Invest in reusable items that can be used as they grow - 18% Survey methodology: This random double-opt-in survey of 2,000 parents of school-age children (5–18) was commissioned by Stasher between May 26 and May 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American sets their vacation budget limit at $2,743, a new survey reveals. Interestingly, 16% won't even spend over $1000 on a vacation, according to a survey of 2,000 Americans who travel. Whatever the budget, American travelers are determined to go on some sort of vacation this year. Almost half (48%) would rather take on additional work this year than not be able to afford one. The survey, conducted by OnePoll on behalf of Go City, found the majority of respondents (53%) prioritize saving up for travel over things like hobbies (29%), retirement savings (24%) and home improvements (24%). While people do want to travel, expenses can be daunting. Travelers grapple with how they can balance travel expenses with other financial priorities (37%). They also worry about finding affordable accommodations (35%), and the affordability of attractions and activities (32%). As people save up for a vacation, they invest nearly four hours in research for wallet-friendly options. On average, those polled seek three getaways per year. Many (58%) are willing to downsize in the number of days and believe even a simple one-night stay is enough of a break. Moreover, three in 10 plan their vacations in advance, allowing them to take advantage of early bird discounts and enticing package deals. When searching for the best travel deals, people use some hacks and strategies. For example, 48% compare prices on websites, and 36% of people look for package deals like multi-attraction passes, which offer a discount when visiting various attractions in the same area. The survey also suggests that Americans currently prefer domestic travel, with 55% of the respondents only traveling within the U.S. “There are so many different ways to travel, but the most important thing for people is to maximize their time away, no matter what that looks like for them, “ Jon Owen, CEO of Go City, said. “Whether it's recharging in nature, leisurely exploring, or seizing the day in a major city." Vacations seem to hold a special place in people's hearts, as they believe it contributes to their overall well-being. Five in 10 believe that vacations provide quality time with loved ones and help strengthen relationships. And, respondents believe it's a chance to build lifelong memories and meaningful experiences—48% of people agree that vacations are the perfect opportunity for it. Survey methodology: This random double-opt-in survey of 2,000 Americans who travel was commissioned by Go City between June 9 and June 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Seven in 10 high school teachers agree that a one-size-fits-all education, with the same curriculum and teaching methods for all students, is a thing of the past. The traditional classroom model seems to require a shift as the majority (67%) prefers to have fewer than 20 students in a classroom, according to a survey of 2,000 high school teachers. Over half (51%) feel uncertain about their ability to impact their students' performance in a traditional large-group classroom setting. According to the survey, conducted by OnePoll on behalf of Learn4Life, most high school teachers (86%) are familiar with personalized learning, an alternative to traditional group learning that aims to customize learning for each student's strengths, needs, skills and interests. Seventy-eight percent of high school teachers reported being able to identify the learning styles, challenges and goals of each of their students, while 22% were unsure. However, when it comes to creating personalized learning plans for each student, almost one-third of teachers expressed uncertainty about their ability to do so. Teachers have identified several obstacles to providing personalized education, including limited access to technology and resources to support personalized learning (44%), administrative policies and procedures that restrict teacher flexibility in instruction (43%) and a lack of training and professional development in personalized education strategies (41%). Personalized learning is believed by 53% to mitigate behavioral issues in the classroom. Moreover, teachers see it as a way to reduce anxiety and stress (50%), improve educational outcomes (51%), boost engagement (49%) and enhance creativity (51%). Among the teachers, 86% believe in personalized learning, with 27% believing it should start in high school. Ninety-two percent of teachers described their ideal classroom. For design, 24% said they preferred a more collaborative design with tables or desks in groups to facilitate and 21% said they’d want a space that allows flexibility for small group work and one-on-one instruction. “In our rapidly changing world where every service is becoming increasingly individualized, the days of a teacher lecturing in front of a classroom are becoming obsolete,” said Shellie Hanes, Learn4Life superintendent of schools. “We need to change up the structure of our classrooms for more collaboration and one-on-one teaching with our students.” If schools incorporate personalized learning, 52% of teachers believe it will provide benefits such as individualized attention and accommodations to meet the needs of students, while 47% believe it will create a more engaging and interactive learning experience. Additionally, 59% believe it can help students build positive relationships with their teachers and peers, ultimately reducing conflicts and negative behavior. A positive trend appears to be emerging as an increasing number of teachers (78%) believe that the field of education is evolving to effectively address the unique needs of each student. Furthermore, the COVID-19 pandemic has accelerated the adoption of remote learning, and many students and teachers believe that certain aspects of virtual learning should be integrated into in-person high schools. Specifically, 57% of respondents found that remote learning allowed students to complete assignments at their own pace, and 53% believed it provided parents with greater visibility into the classroom experience. More than half (52%) enjoyed the online discussion forums for class participation, and 45% appreciated the availability of recorded lectures for students to review material. “The more we tailor what and how we teach to the individual student, the more they learn,” added Hanes. “And that’s true no matter the skill level of the student – from gifted to those with special needs. We can accomplish this in any classroom setting.” While there are challenges to personalized education, teachers highlight the benefits and feel it is needed as education is evolving to meet the individual needs of each student. TOP 5 FACTORS PREVENTING TEACHERS FROM PROVIDING PERSONALIZED EDUCATION ● Limited access to technology and other resources that could support personalized learning - 44% ● Administrative policies and procedures that restrict teacher autonomy and flexibility in instruction - 43% ● Lack of training and professional development in personalized education strategies - 41% ● Limited parental support or involvement in their child's education - 39% ● Pressure to meet standardized test scores and curriculum requirements - 38% TOP BENEFITS OF PERSONALIZED EDUCATION ● Mitigate behavioral issues in a classroom - 53% ● Better educational outcomes - 51% ● Enhanced creativity - 51% ● Reduce anxiety and stress - 50% ● Increased engagement - 49% Survey methodology: This random double-opt-in survey of 2,000 high school teachers was commissioned by Learn4Life between April 5 and April 19, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

An overwhelming majority of parents (83%) admit they have concerns about their young child’s behavior, according to new research. The survey of 2,000 parents of children ages 0-6 revealed that the most common concerns are about sleeping habits (48%), followed closely by aggression (46%) and separation anxiety (44%). Others are troubled by their child’s language behaviors (43%) as well as defiance (40%). But when it comes to addressing those concerns, more parents feel unprepared (44%) than prepared (37%). Conducted by OnePoll on behalf of The Goddard School, the survey asked parents about their concerns—whether it be behavioral, social-emotional, academic or safety—as well as what they seek in an early childhood education provider. In general, most parents turn to their friends (57%), parents at their child’s school (56%) or the school and teachers themselves (56%) when looking for guidance to improve their child’s behavior. Many also turn to their family (55%) and resources like their doctor (51%) and online forums (48%). Similarly, 61% of parents say their child’s school helps them address their concerns, and the same amount (61%) expect that the school will help with those concerns. And the worry doesn’t stop with just behavior. With nearly two-thirds (63%) sending their child to school or daycare, parents worry more about their child’s social-emotional growth (75%) than anything else. This is followed by concerns about the quality of their education program (59%) and their academic improvement (55%) when sending their child to school this year. Additionally, more than half (51%) are concerned about their child’s safety and security at school. “It’s important for parents to be able to turn to their child’s school not just for education, but also for their social-emotional development and behavioral guidance,” said Dr. Lauren Starnes, senior vice president and chief academic officer at Goddard Systems, LLC, franchisor of The Goddard School. “More than half (54%) of parents say that support and education to help navigate their child’s behavioral concerns is one of the most important resources their school can provide. Schools can ensure they are meeting parents’ needs and supporting students and their families by offering actionable parenting insight and guidance.” When selecting a daycare or preschool program, parents say the most important factors are a focus on social-emotional development (48%), safety and security (45%) and a focus on academic growth (43%). When considering a provider’s academic program, parents look for cultivating curiosity and imagination (60%), mastering the basics like letters or numbers (56%) and opportunities for collaboration and teamwork (53%). Beyond the curriculum, parents look to their child’s school for support in understanding social cues and norms (59%), understanding their emotions (56%) and gaining independence (55%), all foundational social-emotional skills. The continued focus on social-emotional development may stem from the fact that a little more than one-third (34%) of parents worry that their child is not developing socially and emotionally. Although more parents believe their child is looking forward to going to school rather than dreading it (45% vs 36%), the prospect of being social is a polarizing element for children as the school year looms. Being social is both the most common reason why children eagerly await (79%) and dread (65%) starting a new school year. When asked to choose the area where their child needs the most support, the top choice from parents was learning social skills (25%). “For parents concerned about their child’s social-emotional development, it’s important to be prudent and thoughtful when selecting a school,” said Dr. Starnes. “Three quarters of parents say by attending school, their child benefits from learning social skills. Others see benefits in being exposed to new situations (57%) and gaining crucial social-emotional intelligence (56%). Many parents (60%) are looking for a place to cultivate their child’s curiosity and imagination — all skills that translate well beyond the classroom.” TOP 3 AREAS OF PARENTHOOD PARENTS ARE LEAST CONFIDENT IN ● Emotional Development - 52% ● Manners and social norms - 51% ● Basic education (reading, counting, etc.) - 45% Survey methodology: This random double-opt-in survey of 2,000 parents of children ages 0-6 was commissioned by The Goddard School between May 19 and May 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).