SWNS

Next time you go shopping, try leaving the kids at home – according to new research, it might just save you money. A new study has found two in three parents said shopping with their kids tends to be more expensive than just shopping by themselves. Solo ventures cost an average of $133; meanwhile shopping with kids costs an average of $179. The poll of 2,000 US parents revealed that for 65%, shopping solo allows them to buy different things from different stores than when their kids are around. When shopping alone, parents look for groceries (44%), beauty products (42%), electronics (40%) and clothing (38%). Shopping together was also found to give kids a chance to spend their own hard-earned money. Of the 61% of parents who give their children an allowance, 78% of them let their kids spend their money in whatever way they see fit. However, 35% claimed shopping alongside their kids is like pulling teeth — and for many, bribery is the answer. Commissioned by Slickdeals and conducted by OnePoll, the survey found 44% of parents have to bribe their kids to behave while shopping. Eighteen percent said they’ve successfully bribed their kids with cold hard cash if they behave themselves. Kids were found to also be swayed by candy (37%), snacks (36%) and toys (34%). One in four bribing parents even claimed their efforts “always” work. Parents shared the other weirdest things their kids have asked for while shopping: slime, iPhones, a ferret, pig ear chew toys meant for dogs and even a TAXIDERMIZED alligator numbered among the responses. “Shopping with kids appears to cost parents more, but there are valuable money lessons that can be learned through the experience,” said Louie Patterson, personal finance manager for Slickdeals. “Including your children in everyday shopping decisions and discussions about larger purchases is a great way to teach them the value of a dollar.” The survey also found 59% of parents shop both online and in stores with their children. Many parents see shopping with their children as a chance for their family to bond — 44% prefer shopping in a physical store and 12% prefer to bond while shopping online. Three in five (62%) turn the shared shopping experience into a lesson for their kids, showing them the value of a dollar (62%), the difference between necessities and nice-to-haves (58%), patience (50%) and how to look for deals (50%). Respondents recommended starting these lessons with children once they’re nine years old. Generally, family shopping habits occur four times per month, usually on Saturdays (65%) or Sundays (39%). The busiest months to shop with kids tend to be right around the holidays and back-to-school season: December (45%), November (32%) and August (24%). TOP 7 THINGS KIDS CAN LEARN WHILE SHOPPING The value of a dollar - 62 % Difference between necessities and nice-to-haves - 58 % Patience - 50 % How to look for deals - 50 % What items are needed - 47 % Where to locate things in a store - 39 % How to ask for assistance - 37 % Survey methodology: This random double-opt-in survey of 2,000 American parents was commissioned by Slickdeals between November 15 and November 22, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Three in four Americans who have traveled in the last five years went for the food (74%), according to new research. A survey of 2,000 adults found that there’s still more to see — and eat. Respondents said that if they could visit any country based on their cuisine alone, they’d go to Italy, France, Spain and Japan. Seventy-four percent of those surveyed identify as “foodies” — someone who has a particular interest in food — more so than music lovers, bookworms, and travelers. However, the same percentage of “foodies” said that food doesn’t need to be fancy to be great (74%). Although baby boomers are most likely to agree (82%), six in 10 also care about the presentation of their food. While food doesn’t need to be fancy, respondents love a good trend — 56% of respondents learn about new food trends from social media (56%), with 84% of those respondents saying they’re likely to try a trend they saw online. And most millennials will agree that for them, “the camera eats first” (62%). Conducted by OnePoll for HelloFresh, the survey found that still, nearly a third of Americans think home-cooked meals are higher in quality than restaurant-cooked (30%) because they’re made fresh (19%), are better for their overall health (19%) and contain better ingredients (17%). Consequently, most Americans cook on a regular basis (69%), especially Northeasterners (78%), averaging 10 home-cooked meals a week, with 30% of “foodies” making upwards of 13 home-cooked meals a week. On average, people claimed to know 15 recipes like the back of their hand, even if they no longer cook the dish. "Preparing and cooking quality meals at home really presents an opportunity for self-proclaimed ‘foodies’ to experiment in the kitchen and get creative (or adventurous!) with the recipes that they create," said Kristin Bryan, Director of Culinary Innovation at HelloFresh. "It's fascinating to see that more than half of people asked are sourcing that inspiration from social media, with the majority trying those trends first-hand.” When asked to describe their cooking style, respondents most identified with being the “healthy” cook, prioritizing nutritional value (34%), or the quick, speedy cook who tries to finish as soon as possible (30%). Respondents in the Northeast prefer quick cooking (42%), while 21% of those in the Southeast prefer slow, methodical cooking. The most commonly attempted recipes come from American (53%), Italian (43%) and German cuisine (34%), with others attempting Chinese food (33%), Caribbean food (20%) or Hawaiian food (13%). And for many, it may not just be about what you make, but how you make it. Two in three respondents believe their cooking tools or equipment impacts the overall quality of food (67%). Some of the more popular devices include high-quality knives (44%), a collection of rare spices/seasonings (41%) and multi-kitchen tools (39%). On the other end of the spectrum, above-the-stove pot fillers (36%), pasta rollers (13%) and smokers (11%) proved to be rare. Respondents would be interested in adding a double oven (26%), espresso maker (22%) or wok (21%) to live out their “foodie” dreams. "Cooking with fresh, quality ingredients is essential to making a delicious meal, but it's just as important to prioritize the tools we use in the kitchen," said Bryan. "Using a set of high-quality kitchen knives and adding fresh seasonings and spices to your dishes truly make all the difference in meal preparation." Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by HelloFresh between Jan. 5 and Jan. 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American admits they’d need an extra four hours in the day to finish off their to-do list. A poll of 2,000 adults revealed that 60% don’t believe there are enough hours in the day to get everything done. If given extra time, respondents’ priorities would shift. One in five (20%) would focus more on projects or tasks they enjoy and 28% would tackle more, larger projects. While most (34%) would knock out some chores, others feel they’d need the time for some extra sleep (20%). Some would even open new doors like going back to school (21%) or adopting a pet (19%). Conducted by OnePoll on behalf of Dave’s Killer Bread, the survey showed that the average person has about five things on their to-do list on any given day — but half (48%) of those items are likely to go unfinished. Many respondents avoid certain chores because they don’t enjoy them (39%), but running out of time (39%) was an equally common reason. Things like housework (38%), outdoor work (37%) and laundry (31%) tend to be the first chores pushed aside. Respondents’ energy levels are depleting well before their heads hit the pillow — most respondents (16%) admit they feel the least energetic between 3 and 4 p.m. In fact, housework (33%), jobs (28%) and financial responsibilities (27%) drain respondents of their energy the most. With most of these tasks being part of their everyday lives, respondents are feeling burnt out an average of three days per week. Most respondents (36%) battle burnout with some extra sleep or by spending time in nature (31%). “Americans have spoken: They are tired, and they have too much on their plate,” said Watson, Brand Manager at Dave’s Killer Bread. “It only makes sense they’d nix chores from their to-do list. This isn’t a sign of failure, it’s a sign you may need an extra boost to get you through your day.” Almost two-thirds (65%) of respondents say they can tell how their day is going to go based on the first hour of being awake. Typically, respondents are pouring a cup of coffee (27%), eating breakfast (24%) or getting some exercise (21%) first thing in the morning. Almost half (45%) feel more energetic when they start their day off with a meal or snack. And combatting fatigue isn’t just part of their morning routine — respondents increase their caffeine intake (21%), take a nap (13%) or eat a snack (12%) when they need more energy throughout the day. “This study shows how daily tasks – like emptying the dishwasher and going to work – impact our energy levels. It’s important to stay fueled throughout the day to combat feelings of burnout,” said Watson. “Starting your day off with a meal, snack, or quick workout, can make all the difference.” What drains Americans of their energy the most? Cleaning (housework/chores) - 33% Preparing for events (holiday, visiting family, etc.) - 28% My job/work - 28% Financial responsibilities - 27% Climate change and other environmental concerns - 26% Taking care of my family - 24% Taking care of myself - 21% Traveling - 18% Politics - 17% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Dave’s Killer Bread between Dec. 13 and Dec. 21, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Working in a hybrid environment? Chances are, you prefer to kick off the workweek from the office. That’s according to a recent survey of 2,002 employees, which found 46% of hybrid workers prefer to start their week from their company’s HQ, compared to just 20% who favor the comfort of their couch. Regardless of where people work, results also discovered Monday was reported to be the most productive day of the week (28%), especially among self-reported introverts (39%). Conducted by OnePoll on behalf of Canon U.S.A., Inc. in connection with the launch of AMLOS (Activate My Line Of Sight), an office solution for hybrid work, the survey uncovered the challenges employees can face in communicating with co-workers, and how these differ based on personality type. Has hybrid work helped improve employees’ communication skills? Nearly two-thirds (65%) of those who split their time between their home and office seemed to think so, including more introverts than extroverts (82% vs. 62%). But while 88% of introverts said the hybrid work environment makes them feel like they can come out of their shell, they were also more likely than extroverts to sometimes find this work model overwhelming (80% vs. 64%). Regardless of where they work, many introverts chose lack of feedback or communication as their biggest daily hurdle (32%), while many extroverts’ biggest barrier was too many channels of communication (21%). Overall, nine in 10 employees found it challenging to speak up at work, with nearly two-thirds sharing this sentiment while working remotely. Among the reasons? Everyone speaks at the same time (47%), a preference for visual or text-based communication (43%) and not seeing their co-workers simultaneously (40%). Video seems to have played an integral role in streamlining co-worker interactions, as well as improving productivity. Eight in 10 people who turn on their video while working (1,722 respondents) said meetings feel more productive when everyone else does, as well. Many respondents also said they’re better able to interact with co-workers when they can share documents, images and videos during a meeting in real time (66%) and see everyone who’s in a meeting (58%). “As tech continues to evolve, employers need to keep workers engaged,” said Kohei Maeda, marketing supervisor, Canon U.S.A., Inc. “Video is one part of the equation, but often requires complementary tools to help with effective communication in real-time.” Seven in 10 (70%) respondents agreed new tech tools, such as apps and software, can improve communication at work. “Companies should equip employees with tech that can improve interaction and allows everyone to engage equally in meetings. When everyone is on the same page, regardless of location, they can not only feel like they’re physically present with the team but are also more empowered to contribute,” Maeda added. TECH THAT WOULD IMPROVE COMMUNICATION AT WORK Virtual Reality (e.g., putting on goggles and interacting with a simulated environment) - 48% Collaboration software (e.g., Slack, Notion, Trello, etc.) - 43% An AI-powered multilingual translation tool - 38% Better quality webcams - 37% More modern, personalized intranets - 36% An employee onboarding center - 36% A mobile intranet app - 34% Survey Methodology: This random double-opt-in survey of 2,002 employed Americans, including 1,018 hybrid workers, was commissioned by Canon U.S.A., Inc. between September 21 and October 13, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Eight in 10 (81%) parents think educators should spend time teaching things outside of academics, such as soft skills and current events. A survey of 2,000 U.S. parents of children ages 0–6 found 62% prioritize their young ones learning soft skills before they’re eight years old, compared to 37% who put math at the forefront. The most important character traits for kids to learn early in life? Honesty and respect, according to one in five parents. Conducted by OnePoll on behalf of Kiddie Academy Educational Child Care System for International Day of Education, the survey also found financial literacy (61%) topped the list of non-academic skills schools should focus on in early childhood, followed by sewing or knitting (46%) and internet safety (45%). Eight in 10 (81%) parents also want their children to have an understanding of current events. This includes learning about different cultures (60%), the environment (49%), scientific advancements and discoveries (47%) and technology (47%). Additionally, nine in 10 believe social issues should be part of the early childhood curriculum. Sixty-six percent said children should be taught about the various forms of discrimination that exist in society, followed by healthcare topics such as affordability and access to treatments (61%) and human rights (55%). The top three teachable moments parents think are most important to include in a child’s early education? Listening to professionals (such as scientists, authors, software engineers) talk about their field (51%), discussing the news (48%) and reading a book together (44%). “It’s great to see parents recognizing the importance of soft skills in and outside the classroom,” said Joy Turner, vice president of education for the Kiddie Academy brand. “Along with traditional academics and healthy living habits such as fitness, soft skills need to be part of a developmentally appropriate curriculum that helps students learn at their own pace.” Of the 1,219 parents polled whose children attend school or day care, 95% consider it important that their child’s school reinforces the same values they’re learning at home. And while nearly nine in 10 (87%) deem their kid’s school curriculum sufficient, parents continue to be actively involved in their child's education. To that end, a similar amount (95%) set aside at least two hours a week to talk to their children about what they’ve learned in school. “Our research shows parents want to extend the lessons their young ones learn beyond the classroom,” Turner added. “In addition to parents acknowledging the importance of non-academic skills in their children’s lives, 92% believe STEAM (science, technology, engineering, arts and math) should be taught at home, a similar amount to those who want it taught in school (88%). We’ve found the highest quality education programs have a strong focus on the school-to-home connection that fosters family engagement.” NON-ACADEMIC SKILLS PARENTS THINK SHOULD BE TAUGHT IN EARLY CHILDHOOD Financial literacy (e.g., filing taxes, budgeting, etc.) - 61% Sewing/ knitting - 46% Internet safety - 45% Gardening - 37% Cooking/ baking - 35% Basic home repairs (e.g., painting a room, fixing squeaky doors, etc.) - 35% Cleaning their room - 34% SOCIAL ISSUES PARENTS THINK SHOULD BE TAUGHT IN EARLY CHILDHOOD Discrimination (e.g., based on race, religion, appearance, etc.) - 66% Health care (e.g., access to affordable care, treatments, etc.) - 61% Human rights - 55% Wage inequality - 42% Climate change - 36% Immigration - 28% Hunger/ poverty - 16% Survey methodology: This random double-opt-in survey of 2,000 American parents with children ages 0–6 was commissioned by Kiddie Academy between Dec. 23, 2022 and Jan. 2, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Are you seeking a healthier lifestyle in 2023? Then you may want to find your passport and head to Japan. A new international poll of 8,000 respondents from Australia, Brazil, Germany, New Zealand, South Korea, Spain, the United Kingdom and the United States revealed out of all 195 nations, 15% believed Japan to be the healthiest — followed by Switzerland (12%), Sweden (12%), Norway (10%) and New Zealand (9%). Nearly four out of five (78%) of overall respondents said they currently feel healthy. Out of the eight countries surveyed, respondents from Spain (91%), Brazil (86%) and America (86%) claimed they currently felt healthy — more than the other nations surveyed (76% in the United Kingdom, 74% in New Zealand, 74% in Australia and 73% in South Korea). Meanwhile, respondents from Germany reported feeling the most unhealthy out of the eight nations, with 33% categorizing themselves as currently being “very unhealthy.” Commissioned by Noom and conducted by OnePoll, the study found that across the globe, most respondents defined “healthy” as being physically fit (31%), exercising regularly (31%), being emotionally happy (30%) and getting adequate sleep on a regular basis (30%). In the U.S., respondents demonstrated an awareness of the connection between mind and body when it comes to health, reporting that their definition of “health” is both exercising regularly (32%) and being emotionally happy (24%). In South Korea, health was all about being stress-free (48%). In New Zealand, it was critical to get adequate sleep (34%). In Australia, the top definition was eating plenty of fruits and vegetables (36%). A majority of respondents (average 57% globally) reported wanting government support in caring for their health — respondents believed that government interventions like improving access to mental health care (34%), making medications more affordable (24%) and banning artificial preservatives (21%) would all positively impact their health and wellbeing. The survey also revealed the biggest issues impacting both physical and mental wellness on an international scale, providing even more support and evidence of why health solutions must address the two in tandem. When it comes to mental wellness, respondents report struggling to manage stress around general physical health concerns (48%), the economy (43%), finances (41%), their jobs (40%) and personal responsibilities (32%). Meanwhile, maintaining family and caregiving responsibilities (17%), romantic lives (14%) and friendships (11%) were found to be among the biggest issues impacting physical health. Fifty-three percent claimed they take their health more seriously since the Covid-19 pandemic first began. Similarly, 21% said they have felt more productive on an average day during that same timeframe. Although overall productivity reportedly increased among respondents, some nations felt their productivity has decreased since the onset of the pandemic. Fifty-four percent of South Korean and 46% of American respondents said their productivity throughout their day-to-day lives has taken a dip. “It is encouraging to see people across the globe thinking about health in multifaceted, holistic ways, and embracing the mind-body connection,” said Saeju Jeong, co-founder and CEO of Noom. “This realistic approach signals that our society is shifting toward more sustainable health practices, a philosophy that we have believed in since our beginning. We hope to see more digital health organizations promote holistic solutions as it’s clear our industry has a continued opportunity to lead dialogues about what true health looks like and how to maintain it for the long term.” The survey also revealed a possible partisan divide in how U.S. citizens want their government to play a role in their health: 38% of Americans said they want the government to enact policies to encourage healthier living, while 40% disagreed. Since the pandemic began, 44% of Americans have picked up good habits in some capacity. The factors that most helped them stick with their habits were having support from family and friends (25%), mental health professionals (25%) and digital health programs (24%). More than half of them (66%) have developed at least five new habits since the onset of Covid-19 that have now become a part of their daily routine. But for many, adopting healthy habits is still a challenge. In fact, many shared what they would rather do than make the healthy changes needed to lose weight. Specifically, they’d rather give up their favorite streaming apps for a year (20%), two weeks of vacation (20%), sex for a year (20%) and social media for a year (18%). Survey methodology: This random double-opt-in survey of 8,000 general population adults from Australia, Brazil, Germany, New Zealand, South Korea, Spain, the United Kingdom and the United States was commissioned by Noom between December 23, 2022 and January 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

If you’re waking up feeling more exhausted than when you fell asleep, you’re not alone. According to new research, the average American wakes up feeling well-rested only three mornings out of the week. A new study that polled 2,000 US adults about their sleep found the average person doesn’t get anywhere near the quality or amount of sleep they want. On average, Americans only get six hours of sleep on any given night, while a majority aspire to get eight or more in the new year (58%). The study, commissioned by Premier Protein and conducted by OnePoll, uncovered that not only were Americans seldom waking up feeling refreshed, but the average person also struggles to wind down before bed nearly half of the week. Parents in particular claim to struggle with nighttime routines. Thirty-five percent of respondents who were parents said their nighttime routine suffers, with a similar percentage of parents sharing that they have trouble winding down before bed most of the week (34%). But it’s not just parents — two in three Americans (66%) report that they need a full two hours or more to wind down before being able to fall asleep. Respondents from the Northeast (38%) and “night people” (53%) — those who are happier, more productive or energized during the night — are most likely to struggle with winding down. “Many don’t realize how their evening routine and eating habits throughout the day can impact overall sleep quality,” said Carissa Galloway, registered dietitian nutritionist, Premier Protein nutrition consultant and personal trainer. “Committing to a consistent and relaxing nighttime routine, as well as making healthy food and drink choices throughout the day can help support a healthy sleep regimen.” One key factor Americans point to as impacting their sleep routine is nutrition. Nearly half (47%) believe their eating habits have an impact on their ability to relax before bed. People also have a difficult time relaxing and unwinding before bed when they miss their health goals during the day like indulging in unhealthy foods, snacking instead of eating full meals or skipping meals (37%). On the flip side, the survey found that foods and beverages like milk (41%), tea (31%), honey (23%), wine (19%) and bananas (19%) were believed by respondents to be the best things to eat before bed to improve sleep quality. Currently, 39% of Americans rate their sleep pattern — how often they wake up during the night, when they fall asleep, whether or not they wake feeling rested — as below average. Only 8% said they have an “excellent” sleep pattern. Similarly, more than a third also rate their sleep routine — preparing to go to sleep, nightly routine, usage of sleep time products and bedtime consistency — as below average (36%). Those who identify as “day people” are more likely to have a “good” or excellent” sleep routine (45%), compared to just 22% of “night people.” To improve their sleep, Americans are striving to prioritize sleep routines and habits in the new year. Bedtime routines are rising in importance and popularity, with 59% of people setting a 2023 resolution to improve their sleep routine. People crave better sleep so much, 46% have willingly tried something they saw or read online with the hopes it would help. But it’s not always easy. Half of the respondents claimed that their quality of sleep has become worse as they’ve grown older. Two in three Americans have said that being able to wind down before bed does more for their sleep routine than just trying to go to sleep as soon as they can. “A strong sleep routine is so central to a healthy, happy and energized lifestyle,” said Nick Stiritz, vice president of United States brands at Premier Protein. “It's important to invest in helping consumers commit to a healthy sleep routine and give Americans the tools to relax and unwind before bed in a delicious way.” This year, Americans will strive to commit to a regular sleep schedule (49%), go to bed earlier (43%) and practice a consistent nighttime routine (38%). Parents are especially determined to have a better sleep routine (60%). Other tips respondents shared that help them sleep well are to have warm drinks before bed to help them relax (36%), take naps to make up for missed sleep (33%) or have a glass of wine before bed to help their body unwind (18%). 6 WAYS AMERICANS ARE IMPROVING THEIR SLEEP ROUTINE IN 2023 -Practicing a regular sleep schedule - 49% -Going to bed earlier - 43% -Committing to a consistent nighttime routine - 38% -Adding new vitamins and minerals to their nightly routine - 24% -Experimenting with new products in their nighttime routine - 19% -Investing in a new sleep supplement - 17% Survey methodology: This random double-opt-in survey of 2,000 nationally representative Americans was commissioned on behalf of Premier Protein Good Night Products between November 22 and November 25, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Most of the items within the average American household arrived there secondhand, new research suggests. In a recent survey of 2,000 respondents, 66% admitted that more than half of the items in their home were previously owned by someone else. Seventy-five percent also said they’re comfortable with the idea of buying a gently-used second-hand product in the future. Maybe that’s why over two-thirds (63%) feel guilty tossing an item that “still has a little bit of life left in it,” or that could be passed on to another household. One in five (20%) even experience significant guilt every time they declutter, which for half of respondents happens once every six to twelve months. Conducted by OnePoll on behalf of resale company Winmark, the survey also indicates that three-fourths of people (77%) reported forming emotional connections with the items in their home, regardless of whether or not those items have been used. Meanwhile, 39% will part with one of their belongings if they believe “someone else will enjoy it more” than they currently do. When it comes time to declutter, respondents are most likely to relinquish clothing (46%) and papers or other files (44%) above other items like books (29%), toys (25%) or appliances (24%). But they’re also just as likely to throw unwanted items in the garbage or recycling (36%) as they are to donate the items to charity (36%) or simply give them away (35%). “Donation services often end up throwing out a lot of goods they receive due to problems with item quality or quantity,” said Renae Gaudette, the chief operating officer at Winmark. “Resale shops, on the other hand, are purchasing the items from you with the intent to resell them, which increases the likelihood that your still-usable items will go to someone else rather than a landfill.” A whopping 92% of respondents have shopped at second-hand, thrift or resale shops – which a third (33%) believe are among the “most fun” stores to shop at – at least once in their lives. Four in ten purported to be frequent secondhand shoppers, with almost one in ten (11%) claiming they “exclusively” purchase pre-owned items. Among those polled, secondhand stores are also thought to offer the most value (37%), just ahead of dollar stores (36%) and outlets (34%) And although 33% consider an item’s value to be of top importance, sustainability can also play a meaningful role in consumers’ choices – both of the item itself (22%) and of the store it’s being bought from (18%). “Shopping at your local resale store is a great way to keep money circulating in your home community, and is a much more sustainable practice than even buying used items online, which we know that 61% of our panel cares about,” Winmark Chief Executive Officer Brett Heffes said. “In particular, it cuts down on shipping-related fuel and packaging consumption, which can be just as wasteful as the product manufacturing process itself.” TOP ITEMS DISCARDED WHILE DECLUTTERING Clothing - 46% Papers/files - 44% Books - 29% Toys - 25% Hobby equipment or supplies - 25% Appliances - 24% Kids’ items - 24% Furniture - 22% Sports/exercise equipment - 20% Survey methodology: This random double-opt-in survey of 2,004 general population Americans was commissioned by Winmark between November 7 and November 10, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Forget working from home – eight in 10 surveyed remote workers are ready to do their jobs from vacation. According to a recent survey of 2,000 remote and remote-flexible workers, 80% would consider working remotely from a vacation destination as a way to extend the length of their trip. That held especially true for respondents ages 26 to 41 (83%), who made up 70% of the polling panel. Overall, half of those surveyed said they’re just as likely to work on vacation (48%) as they are to work from their local coffee shop (47%). When asked to choose between a longer trip that involved some remote work and a shorter trip that required no work, twice as many respondents opted for the former (46% vs. 26%). Conducted by OnePoll on behalf of Marriott Vacations Worldwide, the survey also indicates the average remote worker takes four overnight trips a year, and 83% have taken at least one such trip in 2022. At the same time, the average remote worker only uses nine vacation days during that same time period, with one in five (22%) taking five days or fewer and nine in 10 (90%) taking fewer than three weeks. This aligns with similar findings from the U.S. Bureau of Labor and Statistics, which found that most private industry workers (65%) only receive between five and 14 paid days off after one year of service. Of those surveyed by OnePoll, only 40% claimed that their employer offers unlimited vacation time, and 39% are not compensated for the paid time off they don’t use. With that in mind, it’s not surprising that 79% of respondents report being more interested in “workcations” now than they were two years ago, and are planning to take anywhere from one to five vacations in 2023. “The rise of remote work has changed how people think about vacation time and leisure travel,” said Lori Gustafson, EVP, Chief Brand and Digital Officer at Marriott Vacations Worldwide. “The flexibility of no longer being confined to an office has opened up a new opportunity for Americans to give in to their wanderlust and take a ‘workcation.’” Seven in 10 workers (73%) take more vacation days a year now than they did before working remotely. And more than two in three (69%) believe the flexibility of remote work has improved their overall well-being and happiness. Remote workers are already accustomed to getting their work done away from their office, too –96% said they frequently do remote work from somewhere other than their home, including 65% who do so frequently. Not surprisingly, survey-takers cited hotel rooms (25%) and vacation rentals (23%) as the top places they get work done while on vacation – although one in six would even be down to feel productive while sitting poolside (18%). Location aside, space (36%), quiet (38%) and internet access (42%) are the top three amenities workers look for when selecting accommodations for a hybrid work-vacation. “Travel is not solely about the location, but about experiences. Those who work remotely from their destination not only have the space to separate the workday from the vacation, but can also enjoy a range of experiences and adventures when the workday comes to an end,” added Gustafson. “When you can work from anywhere, any weekend can be a long weekend to enjoy a vacation, visit friends and family you haven't seen in a while and just make up for lost time.”

The strangest reasons Americans have called it off with a partner include them having dirty fingernails, being rude to a waiter, ugly tattoos — and being too clingy. A poll of 2,000 adults found over half (65%) have ended a relationship because of an ‘ick’ — trait that turns them off — and 88% of them have ghosted someone completely. Nearly a sixth (15%) have called it quits with a romantic interest because they were obsessed with star signs, while 14% have ended it with someone who clapped when a plane landed. An eighth of men (14%) would also happily break it off with someone who wanted to share food on a first date. And 16% of women find wearing a tacky watch is an ‘ick’, while 15% judge someone else for referring to their favorite sports team as if they were part of the actual team. The study, commissioned by upscale dating site Seeking and conducted by OnePoll, found simply smelling bad is the top ick, selected by 24% of those surveyed. This was followed by pretending to be more knowledgeable about something than they really are and being rude to a waiter (both 21%). But 20% left their would-be paramour totally in the dark and didn’t explain what they’d done to deserve it. It also emerged 58% believe they have given someone the ick themselves, turning them off totally. Four in nine (44%) describe themselves as at least somewhat picky when it comes to finding a partner, with 33% being ‘very picky’. And 79% believe they deserve the best so try to up their standards when looking for a partner, showing the prevalence of the ‘dating up’ trend. "People are very set on what they want, which is empowering, said Emma Hathorn, spokesperson and in-house dating expert at Seeking. “Online dating has opened a whole new world of singles, which means people can afford to have higher standards. “And if an absolute deal-breaker for you is someone who never wears sunglasses indoors or chews with their mouth open, that’s absolutely fair enough.” However, the study revealed 35% believe there is no such thing as being too picky when out on the dating scene, further showing the growing popularity of trying to find more aspirational relationships. Adding to this, 48% believe their dating standards have gotten higher as they have gotten older — with those aged 65 and up most likely to feel this way. The research also uncovered how 73% are likely to judge someone negatively if they wanted to split a food bill — particularly if they suggested the date. While 72% would critique first date location choice if it didn’t meet their standards. When it comes to looking for a potential partner, 33% said salary is most important, followed by 30% who go for a good sense of style and fashion. But 40% of adults feel dating does get harder as you increase in years — despite 37% being completely set on dating someone who matches their preferences exactly. “The current trend in dating at the moment is ‘dating up’ – finding someone who can better and elevate their own lifestyle,” added Hathorn. “So, the goal for all singletons is to not only be someone who can help someone else ‘date up’ — but find someone who can elevate themselves at the same time. “As with all things in life, it’s about finding that exact balance that works for you, and this can be tricky if you are totally inflexible in who you date. Keeping an open mind is key, and you may find someone who elevates your life in every way possible – even if they wear terrible shoes.” TOP 40 THINGS THAT GIVE ADULTS THE ‘ICK’ Smelling bad Pretending to be more knowledgeable about something than they actually are Being rude to a waiter Living in a mess Being overbearing and rude Having dirty fingernails Being too clingy Having bad teeth Double texting (sending a secondary text if you’ve not responded after the first one) Talking too loudly Chewing with their mouth open Oversharing on social media Having long fingernails Referring to themselves in third person Still living at home Not wearing socks with shoes Having shoes that are too dirty Putting on a baby voice Breathing heavily Having a bad tattoo Eating and talking at the same time Being obsessed with their star signs Wearing a tacky watch Wearing shoes you don’t like Wearing too much makeup Wanting to share food on the first date Not paying on the first date Clapping when an airplane lands Talking longer than you to get ready Referring to their football team as ‘we’ Wearing bad jeans Having an Instagram account for their pet Saying pet names like ‘honey’ or ‘baby’ Using emojis in texts Not being able to drive Wearing a weird-colored lipstick Wearing sunglasses indoors Having too many shirt buttons undone Wearing creased clothes Wearing socks to bed Survey methodology: This random double-opt-in survey of 2,000 single or actively dating Americans was commissioned by Seeking between November 18, and November 28, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to a new poll, two-thirds of Americans agree that planning a wedding today is more difficult today than it was for previous generations. A poll of 2,000 people who’ve either recently planned or attended a wedding revealed that the majority (42%) need between six months and a year to plan their wedding. While only one in five (20%) believe they could do so in less than six months, and 23% need more than a year. Compared to other generations, the majority (41%) of millennials need between six months and a year and 17% would need one to two years. Conducted by OnePoll on behalf of Minted, the survey aimed to uncover how today’s weddings mix modern trends with traditional customs, and to see what wedding customs are getting relegated to the past. One in five believe the practice of the bride wearing a white dress is officially a dated tradition. Another almost one in five (19%) polled think that mother-son and father-daughter dances are an outdated tradition, with 19% of millennials agreeing. A quarter of people think that the trend of the bride not being seen before the ceremony is now old-fashioned. About one in four (23%) believe that the modern tradition of having more than one Maid of Honor or Best Man is here to stay. And one in five (20%) feel that non-gendered wedding parties are the future. “More and more we are seeing that couples are prioritizing a celebration that is truly authentic to them and rooted in what they find important. Inclusivity and acceptance have taken center stage. While many couples still honor traditions of the past, they are also incorporating new customs with personal meaning,” said a Minted Weddings spokesperson. The survey also showed that the perfect number of wedding guests for this summer’s gatherings is exactly 115. And choosing those guests is no easy task as more than a quarter (28%) say that creating the guest list is one of the biggest obstacles. According to those surveyed, keeping guests entertained is the top challenge of planning a wedding (30%). Almost three in 10 (28%) feel that pleasing all family members is another dilemma when planning a wedding, with 43% fearing that some members of their family would be upset if they didn’t have a traditional celebration. Respondents were divided over whether they’d have a more traditional (21%) or more modern wedding (21%), but were most likely to mix both elements (43%). Overall, modern couples still seek traditional customs: 23% believe a flower bouquet will never be outdated, more so than seated dinners (18%), and a slow dance for the first song (21%). In the end, the majority (64%) of people agree that their wedding should be as unique as their union. “We’re seeing that today’s couple combines modernity with tradition for a unique take that is completely their own. Design is often a main point of self-expression and serves as an avenue to authentically express their love,” said a spokesperson for Minted Weddings

Half of all Americans hide out in their bathroom when they want some much-needed peace and quiet, new research suggests. In a recent survey of 2,000 respondents, 51% admitted they go into their bathroom when they want privacy from other members of their household. And the more people there are, the more frequently it happens – so much that parents in cohabiting relationships are three times as likely to seek refuge in the bathroom than childless, single respondents (62% vs. 23%). Not surprisingly, children ages 3 to 12 stood out as the loudest members of the household (61%) – twice as loud as teenagers (36%) and three times as loud as adults (23%). The survey, which was conducted on OnePoll on behalf of Masonite, also suggests that the average respondent needs between four and five hours of private time per day to feel their best. Seventy-seven percent still need that private time even when they’re hosting family or friends in their house, and almost 81% said it’s important that they create quiet or private spaces within their own home. However, two in three (63%) claimed that sound travels relatively easy though their home – enough that half (50%) frequently hear noises in other parts of the house when on a phone or video call. Commonly cited sources of noise included TVs and sound systems (70%), appliances (64%), and other members of the household (63%). “When families are working, resting, learning and playing together at home, it can be chaotic,” said Jennifer Renaud, Chief Marketing Officer of Masonite. “It is important to create quiet spaces that provide the sense of peace and privacy that everyone craves.” With that in mind, it makes sense that the bathroom serves as a convenient escape – which may be why 26% always close the bathroom door behind them no matter what they’re doing. Still, a whopping nine in ten (90%) still worry about concealing the sounds they make in the bathroom – most notably showering or bathing (50%), using the toilet (46%), and “singing in the shower” (43%). So what happens when they overhear something embarrassing themselves? Almost one in three (29%) said they just pretend it never happened, and almost twice as many (43%) turn on music to drown out the sound. “Closing a door – or adding one, such as a sliding barn door – can help keep sound where it belongs, but it will be most effective if it is a hinged door with a solid core,” said Renaud. “Sound travels more easily through a hollow core door, so choose a solid core door which is designed with more sound-dampening material." TOP SOURCES OF NOISE IN THE AVERAGE HOME TVs, sound systems, etc. - 70% Noisy appliances (i.e. washing machines) - 64% My household member / People I live with - 63% Pets - 62% Musical instruments - 57% The house itself (i.e. floorboards creaking) - 33%

Getting more sleep may be better than having extra money in the bank when it comes to increasing happiness, new research suggests. A survey of 2,000 adults examined the connection between happiness and sleep, revealing that 40% of those who are “very happy” with their lives are more likely to get “excellent” sleep. Although 72% of all respondents feel present in their everyday lives, a fifth says the opposite (18%), feeling that way an average of three days per week. Respondents listed the lack of quality sleep (45%) as the main reason why they don’t feel present in their lives, followed by stress (43%), lack of exercise or motivation (38%), lack of social life (34%) and burnout from their home lives (33%). And to increase their happiness, people shared that they need to feel less stressed (45%) and more rested (43%). Spending more time with their kids (38%) or getting a raise/promotion (36%) can also make people happier. The research conducted by Natrol and OnePoll found that the average person experiences 10 sleepless nights per month. That may explain why 71% of all those surveyed feel like superheroes who can take on the world when they do sleep through the night. Having the right amount of sleep goes a long way since 40% of respondents say they’re more likely to eat healthier and go to the gym (35%) if they do so. And sleep may help them in their sex and home lives: almost four in five of all respondents are likelier to be more intimate with their partners (38%), prepare a home-cooked meal (37%) and spend more time with their kids (35%) with good sleep. For 56% of those in a relationship, lousy sleep, on the other hand, could negatively affect their partner’s sleep. "Living in the present can be hard because it means we have to put our worries about the past and future aside. Without a good night's sleep, our concentration and productivity are impacted, causing us to worry and stress even more," said Hanan Wajih, chief marketing officer at Vytalogy Wellness. "But when you get consistent and better sleep, you wake up feeling revitalized and focused on the here and now, allowing you to give your full attention to being present in the moment." Respondents also shared their must-haves for good sleep, which include having comfy pillows (50%), setting the ideal room temperature (49%), and having their electronics off an hour before bed (34%). Nearly a third prefer reading a book and listening to music/podcasts (both 30%) before they hit the sack. And for a quarter, melatonin is essential for quality sleep (25%). Overall, almost six in 10 say they’re determined not to have bad sleep get in the way of living their lives (58%). “For many people, cracking the code to a good night’s sleep has been impossible due to the multitasking and busy lifestyles we have grown accustomed to,” continued Wajih. “However, getting consistent and better sleep doesn’t have to be impossible. Focusing on your mental and physical well-being is essential to a good night’s sleep. Allowing you to align your body’s movement with your thoughts to fall asleep faster, stay asleep longer and wake up with a clearer, calmer mind.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Natrol between October 27 and October 28, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The top 40 most common Christmas disasters include burnt turkey, undercooked roast potatoes and forgetting gravy. A study of 2,000 adults who celebrate the festive season found many of the things that go wrong are centered around food with soggy vegetables and undercooked greens both in the top five. Other top mistakes made on December 25th were forgetting vegetarian and vegan alternatives, not having enough plates to serve all guests and running out of wrapping paper. It also emerged that while 44% of those polled think mishaps are simply part of the big day, 62% prefer to stick to what they know to avoid mistakes. Conducted by OnePoll and commissioned by the bakery brand, St Pierre, the study found disasters especially leave people feeling frustrated (41%) and embarrassed (41%). Although looking back, they now feel entertained (42%) and nostalgic (39%) with 43% claiming many of their fond festive memories center around food. The study also found people have typically hosted nine Christmases, experiencing three disasters each time, but 55% are confident they’ve made fewer mistakes over the years. And 43% admitted such catastrophes create amusing stories to re-tell years later and hearing about other people’s mishaps makes 45% feel better about their own. “It’s safe to say the majority of us have experienced some sort of unplanned mishap at Christmas,” said a spokesperson for St Pierre. “A lot of the list of disasters are food focused because food is such an important part of the occasion and it’s something everyone wants to get right to impress others. “That said, it’s always useful to have something in the cupboard as back-up and there are clever ways to cheat your way to a magnifique Christmas spread. “No matter how bad it might feel messing up on Christmas Day, those who have experienced such a thing agree that it’s all part of making memories.” For 40%, food is a central part of Christmas and 68% have had a “practice run” before hosting — with 60% of them admitting the trial was better than the real deal. Keeping track of the time (45%), chatting to others (44%) and music being on (40%) are among the scenarios which impact the success — or lack of — festive dinner. But in order to avoid mishaps with Christmas dinner, 62% prep some elements the night before and 56%write a to-do list. It also found 86% of those polled believe food is an important aspect of Christmas and 60% even have ‘back-up’ ready-to-eat items in case something goes wrong. But assuming it all goes to plan, leftovers are typically enjoyed in a sandwich (47%), for breakfast (38%) or even given to pets (38%). Some of the most memorable Christmas disaster scenes from films and TV shows also feature food, including the turkey exploding when being cut into in National Lampoon’s Christmas Vacation. And the family forgetting Kevin in Home Alone and Bart burning down the Christmas tree and presents in the Simpsons also proved popular. St Pierre’s spokesperson added: “The festive season is about making memories with friends, family and unforgettable food – with 86% of Americans admitting food is important to their Christmas. Good food is more than just a meal on your plate. It’s a get-together, it’s sharing, it’s family - and this is never more true than at Christmas.” TOP 40 CHRISTMAS DISASTERS: 1. Burnt turkey 2. Burnt stuffing 3. Undercooked roast potatoes 4. Soggy vegetables 5. Hard, under-cooked vegetables 6. Forgetting gravy when serving up 7. Food being served cold 8. Forgetting to supply vegetarian/vegan alternatives for guests 9. Forgetting Christmas pudding 10. Lumpy gravy 11. Watery gravy 12. Fridge/freezer breaking so all food is ruined        13. Not having enough plates to serve dinner to all guests 14. Oven breaking         15. Waking up late, meaning dinner will be late         16. Running out of wrapping paper 17. Not having enough chairs to sit all guests         18. Microwave breaking 19. Not putting name tags on gifts and forgetting what is for who 20. Kid’s seeing me wrapping presents intended to be from Santa 21. Presented ordered online not arriving on time 22. Forgetting to put food in the oven at the right time 23. Undercooked meat 24. Giving someone a gift intended for someone else 25. Christmas tree falling over 26. Finding gone off bread when making a Boxing Day sandwich 27. Someone choking on the coin in the middle of a Christmas pudding 28. Christmas lights blowing a fuse 29. Forgetting to turn the oven on 30. Breaking a Christmas present immediately after opening it 31. Pet cat climbing and getting stuck up the tree 32. Having to cook when hungover 33. Presents going missing 34. Forgetting to defrost a dessert 35. Arguments over politics at the dinner table 36. Table centerpiece catching on fire 37. Writing the wrong person’s name on a card 38. Leaving presents at home when visiting someone else on Christmas Day 39. Forgetting to defrost the turkey 40. Presents being stolen

Was 2022 the year of the financial backslide? A new survey suggests a widespread failure of financial stability. The latest in a series of annual New Year’s spending research asked 2,000 US adults to assess their finances over the past year and their outlook for 2023. The survey revealed 58% found this year to be economically difficult for them — a stark contrast to 2021, where only 15% found the year difficult, and 2020, which was difficult for 47%. When asked whether or not their 2023 New Year’s resolutions were going to include being smarter with money, only 63% said “yes,” a sizable dip compared to 76% in 2021 and 73% in 2020. Eleven percent said they were so frustrated with 2022, they’re not even going to bother making resolutions at all for the incoming year. Similarly, just over half (55%) said they believe in accumulating wealth in 2023 by repairing their financial situation — another dip from 76% last year and 72% the year before last. In 2021, 66% of respondents claimed 2022 would be the year they become financially stable. However, only 53% have the same sentiments for 2023. Conducted by OnePoll and commissioned by Slickdeals, the study found the culprit of this year’s financial strain sits primarily on inflation. Close to four in five (79%) shared a concern about inflation, with 66% seeing it as a major setback to them reaching their financial goals in 2023. Of course, other factors played a role in people’s economic outlook, like gas prices (52%), paying more bills (38%) and the ongoing pandemic (32%). Last year, factors like medical expenses (47%) and the sudden loss of income (38%) were among the top financial stressors. In 2020, the pandemic (53%) was the largest factor. New to this year’s survey, 59% claimed they have had to postpone making major purchases due to inflation. The biggest postponed purchases are cars (42%), clothing (38%), new phones (31%), renovation projects (28%) and new computers (24%). “While this year’s survey reveals that folks are less optimistic about their finances than they have been in past years’ surveys, the new year is a good opportunity for a financial reset,” said Louie Patterson, personal finance manager for Slickdeals. To repair their financial status in the year ahead, people said they plan on spending money more wisely (54%), removing unnecessary bills (41%), getting out of debt (36%) and creating a monthly budget (35%). Their aim is to save an average $312 per month. For two-thirds, the answer to having a brighter economic year might be to shop smarter — those respondents said in order to shop responsibly, it’s important to find products that can last a long time (52%), be beneficial to everyday life (51%), go on sale often (37%) and comes from a well-trusted company (33%). Four in five (84%) said they “feel mentally better” if they know they have their finances under control. Nearly as many (78%) believe having financial stability can have a positive domino effect in their lives. Patterson added, “Shopping smarter can lead to big savings with just a few simple tweaks such as eliminating subscriptions, tapping into rewards programs, and finding more deals to get the best value. A community of millions of real shoppers helping other shoppers like the one at Slickdeals is a great way to ensure you’re getting the best products at the best prices.” TOP 10 WAYS TO REPAIR YOUR FINANCES IN 2023 Spending money more wisely - 54 % Removing unnecessary bills - 41 % Getting out of debt - 36 % Creating a monthly budget - 35 % Improving credit scores - 34 % Dine out/take out less often - 34 % Seek out deals or coupons when shopping - 33 % Investing money - 31 % Selling no longer needed/wanted belongings - 27 % Getting a new job - 21 % Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Slickdeals between November 22 and November 28, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to a new survey, 45% of Americans invest more money into their kitchens than any other room in the home. The poll of 2,000 US adults with an annual household income of at least $150,000 found 72% felt like their kitchen is “priceless” when compared to other rooms, and 82% have an ideal “dream kitchen” in their mind they hope to have someday. The most coveted features of a dream kitchen remodel all have to do with wanting more space: an extra-large fridge (50%), extra counter space (50%), additional pantry space (48%) and extra shelf space (45%). When asked what the most-loved tool or equipment they use in their kitchen, the famed cast iron skillet took the top spot (26%), followed by stainless steel hand tools (16%) and baking sheets (11%). Commissioned by Signature Kitchen Suite and conducted by OnePoll, the study found people have a strong attachment to their kitchens, with many describing feelings of satisfaction (66%), joy (49%) and productivity (47%) when they’re in the “heart of the home.” Close to half (45%) said they only use high-end equipment when they cook, claiming it makes a better meal. Four in five have employed the use of smart technology in the kitchen to assist in their cooking and 40% stated they need a specific kitchen utensil for everything they cook. “There’s a definite relationship between the amount of effort people put into their kitchens and the end result being a source of pride and satisfaction, and of course delicious,” said Nicholas Ritchie, Executive Chef at Signature Kitchen Suite. “That is why it is so important to create a dream kitchen space that feels inviting and energizing to be in.” The study also revealed quality cooking comes from years of practice and embracing a bit of kitchen chaos. For half, cooking tends to be frantic, fast-paced and not exact. Meanwhile, 37% prefer a slow, methodical approach. The average respondent also said they’ve been cooking independently at home for nine years, but it took them five years to really feel like they knew what they were doing in the kitchen. Many credited their learned cooking skills to themselves (55%), their parents (55%) or YouTube (30%). The average respondent was found to cook 10 meals at home per week and two out of three (67%) have a passion for cooking difficult meals. “With many people spending more time at home these past few years, homeowners have become more comfortable and confident in the kitchen,” continued Ritchie. “Now is the time to capitalize on that new-found confidence and surround themselves with innovative tools and technology to ensure that their meals are made in the best possible way.” TOP 10 FEATURES OF A DREAM KITCHEN An extra-large fridge - 50% Extra counter space - 50% Additional pantry space - 48% Extra shelf space - 45%        An in-wall oven unit - 42% An island - 40%       A basin sink - 38% An induction oven range - 37% A faucet above the oven range - 29% Built-in sous vide equipment - 23% Survey methodology: This random double-opt-in survey of 2,000 Americans with an annual household income of at least $150,000 was commissioned by Signature Kitchen Suite between November 12 and November 21, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

If time travel were possible, two in three Americans would transport themselves back to their childhoods (64%), according to a recent poll. The survey of 2,000 parents of children 5 to 18 asked respondents to reflect on their childhoods, revealing that what they miss most about being a kid are not having responsibilities (67%) and being stress-free (57%). Over half also said they miss their childhood friends (53%), having family gatherings (52%) and celebrating the holidays (52%). What brings these parents back to their childhoods? Respondents listed watching their favorite childhood movies and TV shows (65%), the holidays (51%) and hearing certain sounds, such as ice cream truck jingles (48%), as the top three things that instantly remind them of their youth. Conducted by Mini Brands Disney and OnePoll, the survey looked deeper into the nostalgia element, with three in four parents saying they reminisce about their youth "often" or "always" (75%). A majority have even shared stories about their childhood with their kids (90%). Additionally, two in three parents admit their kids' childhoods were much better than theirs (67%) because they believe their children have more opportunities in life (65%), more access to technology (57%) and receive more affection than they did as kids (56%). Although 76% of parents consider their children mini versions of themselves, most of them credit their kids for making them better people (93%). When reflecting on their youth, 83% said they’re glad they grew up in the era they were born in. A similar percentage think growing up in this era is much harder now than when they were a child (81%). “We see the trend for nostalgia in toys to be more important than ever before,” said Robbie Mercer, marketing manager at Mini Disney Brands. “Parents are choosing toys for their kids that either they resonate with and remember playing with as kids, or want to find something that kids and parents can enjoy together.” And when it comes to the holidays, 70% share that they feel nostalgic when the winter holidays roll around. Parents say the mornings during the holidays are their favorite moments of the season since they see their kids play with their toys (60%), and it's also a time to watch holiday movies together (50%), make brunch (46%) and sleep in (42%). The holidays are not complete without presents as parents plan to gift their children clothes (74%), toys (55%) and electronics (52%) this year. With toys being a popular gift item, 61% of parents were not ashamed to say their kids had better toys than them growing up. Still, four in five parents prefer buying their children toys they used to play with growing up (38%). “Today's parents are seeking opportunities for more quality and meaningful time with their kids," added Mercer. "We believe in transcending generational gaps and allowing parents to forge their childhood nostalgia into new memories.” Survey methodology: This random double-opt-in survey of 2,000 parents of children 5 to 18 was commissioned by Disney Mini Brands between November 11 and November 15, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American is willing to put themselves through two years of education to make a career switch. That’s according to a new poll of 2,000 employed adults, where results showed that some respondents are willing to spend even longer upskilling. Results revealed nearly one-quarter (24%) would be willing to do more than three years of training if it opened more doors in their career search. While 33% of respondents are likely to switch jobs within the same sector, 26% of employees are looking to change careers entirely. Perks like better pay (34%), being able to switch schedules (34%) and the opportunity for careers that weren’t around in their younger years (34%) are encouraging respondents to make the switch to a new sector. On the other hand, respondents are concerned about not wanting to go back to an entry-level position (29%) and the potential costs (25%) associated with a career switch. The most popular sectors respondents are looking to switch to include information research and analysis (15%), information technology (15%) and business, consulting or management (14%). Furthermore, respondents are most interested in the technology (34%) and engineering (24%) sectors of STEAM. Conducted by OnePoll on behalf of G-P (Globalization Partners), the survey sought to uncover respondents’ attitudes about their current job as well as what they’re looking for in the future – including their feelings about changing careers and professional development. About four in five (79%) say they are happy with their current job — but maybe not happy enough, as 45% would consider putting in their two weeks if another offer came up. Over two in five respondents said they’d happily take a pay cut just to do a job they’d enjoy more. Two-thirds of employees even admit that their quality of work decreases when they aren’t happy at their job. When asked what they’d change about their current job, the work model (34%), the industry they work in (33%) and their health care benefits (31%) scored the highest. On the flip side, their favorite parts about their current job were the work itself (25%), their co-workers (24%) and their manager (23%). “Employees are prioritizing what means the most to them – and that includes opportunities to reskill and learn something new,” said Richa Gupta, Chief Human Resources Officer at G-P. “Investing in their engagement, well-being and creating chances for professional development provide a positive path forward now and in the future.” At the same time, respondents already have many transferable skills — problem-solving (40%), organizational skills (35%), decision-making (34%) and teamwork (34%) are strong suits they bring to the table. The data also highlighted the importance of looking at what prospective employers offer if they were to make a switch, with more than half (52%) valuing collaboration and communication from upper management. Others say things like tools for work improvement or enhancement (50%) and health care benefits (46%) can make or break their decision to join a company or organization. “This data shows that most American workers are currently, and will continue to be, invested in their professional future,” said Bob Cahill, CEO of G-P. “People want to be prepared in times of change and ready for new opportunities and that includes considering new kinds of careers. This is heightened by the fact that the global talent pool is undergoing a dramatic, unprecedented shift. If you factor in the possibility of hiring talent remotely and combine it with the willingness workers have to put in the time it takes to train and develop, employers have an opportunity to hire the team members they need for their hard to fill positions — particularly within the technology sector. This presents a clear opportunity for employers to think about how they recruit, hire and manage their workforce.” Survey methodology: This random double-opt-in survey of 2,000 employed Americans was commissioned by G-P (Globalization Partners) between October 19 and October 27, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Being sick is no fun, but three in four Americans recently surveyed (74%) have secretly enjoyed being sick and staying home. A recent survey of 2,000 homeowners found 41% use this time to do some easy cleaning around the house, while 40% disconnect and unplug from the internet and social media. And about a third (32%) simply enjoy being pampered. Conducted by OnePoll on behalf of Trane Residential the survey also found the average person polled gets sick three times a year, with 47% ailing four times or more. This often leads to missing out on events such as birthday parties (37%), sporting events (33%), weddings (32%), job interviews (31%) and dates (30%). Classic staples such as hot tea (27%) and chicken noodle soup (26%) topped respondents’ must-have foods and beverages during recovery. Other surprising favorites included pizza (19%) and pancakes (17%). Some shared less common remedies, including “whiskey or brandy in tea,” “colloidal silver” and “pickle juice.” However, being unable to enjoy their most-loved foods while sick was deemed an annoyance (35%) — more so than pets making noises or wanting to cuddle (25%) or noise from neighbors (21%). Aside from over-the-counter medications (43%), a favorite blanket or comforter (28%) and easy access to control their home’s temperature (26%) are among the top requests respondents have when they’re unwell. People seem to have self-care down to a T, which may be why many more consider their child to be the most challenging patient (29%) rather than themselves (14%). And over one in four say their spouse is the most annoying person while sick (27%). Nearly half (48%) get a headache caring for the toughest patient in their house because this person over-exaggerates how badly they feel when ill. But although one in five said they usually pick up an illness from their child (22%), people are much more concerned about catching something at the office (33%) than at home (12%). “While there isn’t much we can do about the air quality in public spaces, there are ways to monitor, maintain and improve your air at home,” said Jennie Bergman, product manager of indoor environmental quality for Trane. “While only a third (33%) of homeowners say they swap out air filters when someone in their household is sick, it’s a step to consider taking. Having a quality, clean air filter, or better yet a high efficiency whole home air cleaner, can help catch those bacteria and virus particles from your home. Indoor air quality plays an important role in helping prevent getting a cold or the flu. Choose an air cleaner that removes up to 99.9% of the Influenza A (H1N1) virus.” While half (51%) clean their home once or a few times a week, only a third (33%) do so when someone in their household is sick. “Cleaner indoor air helps to limit exposure to indoor allergy triggers as well as viruses,” added Dr. John McKeon, the CEO of Allergy Standards Limited, international standards body of the asthma & allergy friendly® Certification Program. “There are different types of air cleaners and purifiers available, from those that connect directly to your HVAC system to standalone devices. Look for systems and air cleaners that are CERTIFIED ‘asthma & allergy friendly,’ which means that they have been scientifically proven to remove allergens to established certification criteria.” UNCOMMON REMEDIES PEOPLE USE WHILE SICK • “Whiskey or brandy in tea” • “Colloidal silver” • “Pickle juice” • “An ice pack wrapped in a cardboard panel” • “Lemon and palm oil” • “Hot chocolate with red pepper” • “Oregano oil” Survey methodology: This random double-opt-in survey of 2,000 American homeowners was commissioned by Trane Residential between Nov. 28 and Nov. 29, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

More than three-quarters of parents would be lost without technology. A survey of 2,000 parents of kids ages 3-7 revealed that they use tech to supplement their child’s learning (59%) and reading (41%) and to even aid them before they’re in the classroom. While one-quarter (26%) of parents weren’t using technology as learning tools, 60% believe their child is progressing faster directly because of tech. More than four in five (82%) admit they would have benefited from using those tools to learn when they themselves were younger. Conducted by OnePoll on behalf of Duolingo ABC, a literacy app for kids, results revealed 71% of parents have already used a learning app to help their child. Almost three-quarters (74%) say technology makes parenting less stressful and some parents use tech to teach their kids something new, like a second language or music (79%). Tech is also allowing parents to keep duties like sports and club schedules (68%) as well as lunches and meals (68%) organized. On top of supplemental learning, children use tech for creative pursuits (64%) and video chatting with family and friends (67%). Millennial parents also value how tech can help them increase exposure to other cultures and people (34%) as well as teaching life skills like sharing and social interactions (39%). "Many parents are realizing the benefits of using technology to support supplemental learning — seeing firsthand how tech can help children learn independently and build confidence," said Daniel Falabella, General Manager of Duolingo ABC. However, creating a more modern learning environment for their child comes with its challenges. Parents have struggled with bettering their own understanding of technology (63%), teaching their child how to navigate technology on their own (69%), and identifying where their child needs extra support (56%). On the flip side, parents are also gauging their children’s strong suits. One respondent said, “because I have studied his performance [in] both cases …I can observe he learns better through games, educational modules and other technological tools than without one.” Teacher recommendations (39%) and seeing peers’ success would also make parents more inclined to try a learning app. And this may only be the beginning — more than four in five parents (81%) believe technology is the future of education. “Well designed apps can have an incredible impact on learning, by helping kids stay engaged and motivated to keep learning,” said Falabella. “The future of learning through tech is really exciting. More families than ever have access to high-quality, personalized learning experiences.”

Nothing says ‘happy holidays’ like a healthy dose of nostalgia — It’s a Wonderful Life is still the most beloved holiday movie to watch during the holiday season (43%). A new poll of 2,000 Americans who celebrate winter holidays found the top holiday traditions are watching holiday movies (72%), decorating the tree (66%) and baking cookies (55%). Among the top-watched movies during the season are A Charlie Brown Christmas (42%), Home Alone (42%), How the Grinch Stole Christmas (35%), The Polar Express (32%), A Christmas Story (31%), and White Christmas (30%). Respondents also shared their favorite movies they consider holiday films, without explicitly being so — Die Hard (25%), Frozen (23%), The Sound of Music (21%), Harry Potter and The Sorcerer’s Stone (12%), Gremlins (12%), Lethal Weapon (11%) and even Batman Returns (8%). Respondents also named their favorite holiday character, Kevin McCallister from Home Alone (30%), and on-screen Santa, Tim Allen from The Santa Clause (29%). Commissioned by global streaming media platform Plex and conducted by OnePoll, the results found 53% say holiday-themed TV episodes and specials are a guilty pleasure they look forward to. Among those viewed from the comfort of the couch, the top TV favorites are Rudolph the Red-Nosed Reindeer (60%), Santa Claus Is Comin’ to Town (37%), Friends “The One With the Holiday Armadillo” (19%), and South Park “Christmas Snow” (14%). Four in 10 (39%) binge-watch movies during the holiday season more than any other time of year. Over half (53%) of women surveyed said they go out of their way to make sure they can watch their favorite holiday movies and shows each and every holiday season. A third of respondents overall (34%) said they would even download and/or subscribe to a new streaming service that has their favorite holiday movie just to scratch their festive watching itch. Sixty-three percent say the holidays are stressful, but the nostalgia of holiday movies and content is comforting and makes them feel joyful (56%). Over half (52%) believe the holidays would feel “incomplete” if they weren’t able to watch their favorite movies. “There’s a certain sense of charm in holiday movies — especially the older classics,” said Jason Williams, Product Director at Plex. “Seeing these top choices all grouped together is a reminder of how timeless some of these movies are and how long-lasting their impact is on how we celebrate the holiday season.” The results also showed that 52% of respondents feel watching holiday movies during the festive season helps them bond with their family. Over half (58%) are more likely to watch a new movie or show if a friend has recommended it to them and nearly as many (56%) believe movies and shows are a great way to connect with others during the holidays. In addition to the abundance of holiday-themed content, 29% said they go further to create a cozy ambiance during the holiday season by streaming virtual Yule Logs. “The nostalgia of holiday movies is part of what makes them so enjoyable,” continued Williams. “Gathering close together on the couch, pouring yourself a mug of hot chocolate and streaming your favorite content can truly bring out the magic of the holidays.” TOP 10 HOLIDAY MOVIES It’s a Wonderful Life - 43% A Charlie Brown Christmas - 42% Home Alone - 42% How the Grinch Stole Christmas - 35% The Polar Express - 32% A Christmas Story - 31% White Christmas - 30% National Lampoon’s Christmas Vacation - 29% The Santa Clause - 27% Elf - 27% TOP 7 NOT-HOLIDAY, HOLIDAY MOVIES Die Hard - 25% Frozen - 23% The Sound of Music - 21% Harry Potter and The Sorcerer's Stone - 12% Gremlins - 12% Lethal Weapon - 11% Batman Returns - 8% Survey methodology: This random double-opt-in survey of 2,000 Americans who celebrate a winter holiday was commissioned by Plex between November 22 and November 29, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two in five people think bachelor/bachelorette parties are more memorable than the wedding itself (42%), according to new research. A survey of 2,000 adults looked at sentiments around the traditions involved with the “final night of freedom” and found that people find bachelor/bachelorette parties to be more fun (58%) and memorable (44%), than raunchy or cheesy (13% and 12%). Americans have an opinion or two about what makes a good bachelor/bachelorette party since the average person has been to about three throughout their life. A third of respondents are over going to gentlemen’s clubs (34%) – especially women (42% vs. 25% of men). Many are also ready to stop having explicit-themed items (29%) or visiting a casino (22%), deeming these traditions tacky. Conducted by OnePoll for CheapCaribbean, the survey found that while bachelor/bachelorette parties may invoke images of partying and chaos, 65% believe they should be an opportunity for the groom or bride to relax and that the group of guests should cover all expenses for the party (55%). From drinks to hotels and all of the other party fun, the average person expects to spend about $313 as a guest attending a bachelor/bachelorette party, with men typically budgeting about $100 more than women ($364 vs. $263). The average respondent also believes the ideal bachelor/bachelorette party should last two days and be limited to 10 guests, although a third would be open to partying with a larger crowd (34%). People prefer parties that take place at an all-inclusive resort where they don’t have to worry about anything (27%) or a bustling city where there’s plenty to do (16%). While many people would prefer getting invited to bachelor/bachelorette parties that are local (42%), nearly one in four said they’d go as far as needed (24%). And half of respondents would prefer an even mix of activities and relaxing, with another 27% saying they’d prefer to just spend their time relaxing. “There’s really nothing quite like having your bachelor/bachelorette party in a unique destination surrounded by your friends and family,” said Dana Studebaker, vice president of marketing of consumer brands at Apple Leisure Group. “From relaxing on the beach and sipping cocktails to exploring a destination's nightlife, having that last getaway makes for the ideal pre-celebration before you say I do.” No matter what, some favored plans for the event include going out to dinner (62%), brunch (49%) or having a sleepover/party at a hotel (38%). With all of this in mind, half of those surveyed are confident they could throw someone the perfect bachelor/bachelorette party (49%). But they don’t always go perfectly. Of those who have had one, they would change a few things, such as the activities they did (35%) or who was invited (28%). Thirty-seven percent would opt to change the location they had their party, wanting to choose somewhere other than a small town (24%) or a popular vacation destination (15%). However, people also reflected on some of their fondest moments from their bachelor/bachelorette parties like “dancing and having fun,” skydiving for the first time and having a “drinking contest.” Survey methodology: This random double-opt-in survey of 2,000 nationally representative Americans was commissioned by CheapCaribbean between November 9 and November 15, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Almost two in three American renters (63%) have thought about moving to a cheaper place due to the current cost of living, new research suggests. In fact, a similar percentage of people believe they’ll never become homeowners because of that reason (67%). Out of 2,000 renters polled, 74% say they’re worried about the current state of the economy, and seven in 10 reported that their income is not enough to make ends meet with rent, bills and home essentials. That reason could explain why half of respondents are in debt with their landlords (51%), and it doesn’t help that 61% saw their rents go up in the last year. With these financial difficulties in mind, respondents suggest that, on average, 31% of one’s income should go toward monthly rent payments, and 35% should go toward other monthly expenses/necessities. However, 69% are optimistic that their economic situation will improve in 2023. According to the survey conducted by Lemonade and OnePoll, 57% of respondents added that inflation has affected their rental decisions. Of those renters in that category, 65% have had to look for homes with the cheapest rent, 60% downgraded their apartment/house size and 57% have tried to negotiate a reasonable price/increase with their landlord. Regardless, a majority think the rental market will continue to rise post-COVID (65%). When asked what they thought were the advantages of renting, most tenants cited reasons such as not worrying about property taxes (69%), having the flexibility to live anywhere (66%) and not worrying about repair bills (59%). In contrast, respondents listed the disadvantages of renting: for example, dealing with a bad landlord (62%), being subjected to rent hikes (61%) and being unable to make changes to their rental property (60%). “Between the cost of rent, a lack of inventory, and the mass migration we saw throughout the pandemic, the rental market has fluctuated tremendously across the country over the past few years,” said Sean Burgess, chief claims officer at Lemonade. “And while we’re starting to see prices regulate throughout the market and a return to more traditional moving trends, rising inflation and general fear of recession will continue this turbulence for a little while longer.” The survey also asked respondents to describe their rental status, with more than half saying they signed a new lease agreement during the pandemic (53%). Of those who signed a new lease during that period, 73% said it was a “sweetheart deal” or an unofficial agreement between them and their landlords. It’s no surprise that the majority now regret signing those sweetheart deals in the first place (84%). Many respondents also realize that those unofficial deals don’t offer them protection as renters (39%), it’s only temporary (32%) and that it doesn’t offer them any stability (19%). Still, 64% think the current home they’re renting is worth the money they’re paying. “Now more than ever, a lot of renters are paying more on their monthly rent than they originally expected, so what better time than now to protect yourself from other financial burdens,” added Burgess. “This is where renters insurance can play a big part, protecting not only the things in their home but also themselves. For instance, if someone’s apartment becomes unlivable due to a fire or they’re liable if someone is hurt in their home, they’re potentially covered through their insurance policy. At the end of the day, this could save hundreds or even thousands of dollars in unexpected expenses.” Survey methodology: This random double-opt-in survey of 2,000 American renters was commissioned by Lemonade between November 9 and November 14, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Seven in 10 Americans (73%) believe that money can be a significant barrier to leading a healthy life, suggests a new poll. Nevertheless, people are still willing to pay an average of $239.18 for wellness products per month to help boost their health. That’s $2,870.16 annually. The survey of 2,000 adults revealed that 60% of respondents have even considered traveling farther distances to find healthier products for their families. Other ways people ensure their families are on a healthy path are checking for healthy ingredients while grocery shopping (56%), preparing home-cooked meals (54%) and taking vitamins and supplements daily (52%). But what defines being “healthy”? According to the research conducted by OnePoll for Vitacost.com, respondents think being healthy means maintaining a balanced weight for their age (71%), exercising regularly (66%), routinely getting a good night’s rest (65%) and eating foods rich in nutrients (64%). And when people hear the term “organic,” half think it means products that are grown naturally (51%) and not altered by chemicals (48%.) However, many people associate organic with being expensive (38%), overrated (22%) and tasteless (19%). Respondents also shared their experiences when dieting. On average, the people surveyed have tried two diets in the last year, with one of them being considered unsuccessful – despite 77% saying they “completely” or “mostly” followed their diet plan. What’s considered a successful diet? Respondents think a successful diet requires eating more vegetables (63%) and fruits (59%) and cutting sugar (55%) and carbs (50%). Time is also an important factor when dieting. Six in 10 think it’s better to start a diet at a future date to better prepare, and a third said the seasons don’t matter when embarking on a new health journey. However, 28% believe spring is the best time to start a new diet. Over half (53%) plan to start a new health journey next year. And their main priorities include reducing the risk of health conditions, such as diabetes and high blood pressure (57%) and losing weight (50%). Four in five especially want to make sure their diets are affordable (43%). “Making healthier, cleaner choices regarding supplements, foods, personal care items, etc. easily attainable and very affordable is vital. Educating consumers on the benefits of those choices helps dispel some misperceptions that still exist,” said Guy Burgstahler, president of Vitacost.com. People’s families appear to be their biggest supporters when trying to be healthy. Their partners (52%) and children (46%) are the people who most influence respondents to be better versions of themselves. That may be why a majority (83%) said they want to be healthy to witness their kids’ milestones. And shopping for the right products matter since, too, since 80% of respondents claim they know what’s in the health and wellness products they consume. “Understanding your unique biology is the foundation. Learning how nature’s ingredients and those that are synthetic or genetically modified impact wellness is also very important,” said Burgstahler. “With that knowledge, people can then read labels and compare to make the best decisions for themselves.”

Almost three-quarters of Americans don’t believe there should be censorship of books, according to new research. The survey of 2,000 general population Americans revealed 73% are opposed to banning books — and 43% have sought out challenged or banned books to read in 2022. Respondents were shown a list of some of the most frequently banned books since 1990, as determined by the American Library Association, and were asked which ones they’ve ever read. “To Kill a Mockingbird” by Harper Lee (31%) topped the list, with “Alice’s Adventures in Wonderland” by Lewis Carroll and “Where the Wild Things Are” by Maurice Sendak in second and third, respectively. Commissioned by Half Price Books and conducted by OnePoll, the survey looked beyond banned and challenged books and delved into respondents’ overall reading habits for 2022. The survey found that the average respondent read two and a half books per month — and only 9% of Americans surveyed didn’t read a single book over the course of the year. Throughout the year, 48% discovered a new favorite book, series or author, but not everything they read was a success: 62% also found something they absolutely hated. Four in five (83%) readers also picked up at least one of the best-selling books of 2022. When shown a list of best-selling books from The New York Times, respondents were most likely to have read “Run, Rose, Run” by Dolly Parton and James Patterson (24%), followed by Stephen King’s “Fairy Tale” (23%) and Nora Roberts’ “Nightwork” (22%). “Regardless of whether people are choosing best sellers, rereading old favorites or picking up something new, we will always promote building better reading habits by making books more accessible to all,” said Kathy Doyle Thomas, president of Half Price Books. For some respondents, too many books is a real problem: 64% said they own so many books, they don’t have space for them all. And they don’t have time to read them all, either — on average, respondents said 35% of the books on their shelves are unread. That’s not likely to change anytime soon, as 40% of readers said they increased their “to-be-read” pile over the course of 2022. This might be due in part to respondents not learning the lesson of, “never judge a book by its cover.” Six in 10 (59%) said they’re guilty of this — and a third (34%) admitted they’re more likely to buy a physical copy of a book if it has an aesthetically-pleasing cover. But respondents are still cognizant of how many books they have, and 62% are trying to spend less money on new books — shopping used, checking them out from the library and trading with friends or family instead. The numbers reflect that: the survey found 56% are buying used books, followed closely by trading with loved ones (55%) or buying new (55%). Half of the respondents also currently use a local library to check out books. “We encourage readers to find ways to keep books in circulation by sharing with others, selling them back or even checking them out from their local library,” said Thomas. “A used book reads the same as a new book and keeps excess reading material out of landfills.” WHEN GIVEN A LIST OF SOME OF THE MOST COMMONLY BANNED BOOKS, WHICH HAVE RESPONDENTS READ? ● “To Kill a Mockingbird” by Harper Lee — 31% ● “Alice’s Adventures in Wonderland” by Lewis Carroll — 29% ● “Where the Wild Things Are” by Maurice Sendak — 28% ● “Of Mice and Men” by John Steinbeck — 26% ● “The Diary of a Young Girl” by Anne Frank — 26% ● “Harry Potter” by J.K. Rowling — 25%   ● “The Call of the Wild” by Jack London — 25% ● “James and the Giant Peach” by Roald Dahl — 24% ● “The Handmaid’s Tale” by Margaret Atwood — 23% ● “I Know Why the Caged Bird Sings” by Maya Angelou — 23% BEST-SELLING BOOKS THAT RESPONDENTS READ IN 2022 ● “Run, Rose, Run” by Dolly Parton and James Patterson — 24% ● “Fairy Tale” by Stephen King — 23% ● “Nightwork” by Nora Roberts — 22% ● “Where the Crawdads Sing” by Delia Owens — 22% ● “Call Us What We Carry” by Amanda Gorman — 22% ● “The Hotel Nantucket” by Elin Hilderbrand — 21% ● “It Starts with Us” by Colleen Hoover — 21% ● “The Judge's List” by John Grisham — 21% ● “House of Sky and Breath” by Sarah J. Maas — 21% ● “The Paris Apartment” by Lucy Foley — 21% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Half Price Books between Nov. 18–21, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).