Gen Z leaves their dirty dishes in the sink longer than any other generation
The average dirty dish lays untouched in the sink for a day and a half, according to a new survey.
The study, delving into the kitchen habits of 2,000 Americans, also found at least half run their dishwasher three times per week and the average person has five items in their freezer that have gone untouched in 2022.
One in four claim deep cleaning the stove or oven is the worst kitchen chore to endure.
Two in five (43%) are likely to invest in customizable bins for their fridge to help store items. Fruits and veggies are most likely to be stored in the crisper (35% and 45%) or a separate bin (30% and 30%).
When it comes to washing dishes, 54% said pots and pans should be washed by hand, followed by fine dining ware (46%), glasses (38%) and coffee mugs (37%).
Yet it’s not enough to stop the 70% who own and use their dishwasher — and sometimes use it to its absolute limit.
Commissioned by LG and conducted by OnePoll, the study also found a universal agreement on where certain things belong to be placed in dishwashers: plates (75%), cutlery and utensils (67%), pots and pans (55%) and fine dining ware (37%) all belong on the bottom rack.
The top rack is saved for coffee mugs (76%), glasses (74%), travel mugs (62%), plasticware (52%) and bowls (43%).
Yet a discrepancy was also revealed between those who prefer to have guests over and those who prefer to be the guests themselves, along with generational and personality types.
Six in 10 (58%) respondents who prefer hosting people in their homes, rather than being a guest, tackle dishes left in the sink in less than a day.
Similarly, 64% of respondents who identified themselves as “minimalists” — known for simple, sparse living — refuse to allow dishes to stack up in the sink for more than a day. “Maximalists” who don’t mind a bit of clutter let dishes stay in the sink for an average of two days.
Over half (56%) of hosts said they love to spend most of their time in the kitchen — either cleaning, cooking or conversing with guests.
Nearly half (49%) of Gen Z believes it’s okay to leave dishes in the sink for one to four days before adding them to the dishwasher, compared to 52% of millennials, 66% of Gen X and 72% of baby boomers who all believe anything longer than a day is too long.
“When it comes to the kitchen, we know that people are passionate about their cooking and cleaning habits,” said Angela Gozenput, Director of Brand Marketing for LG Appliances. “We’re seeing a more relaxed notion around doing dishes and an increase of people trusting their machines to not ruin even their more beloved dishes. Yet there’s still room for controversy on the ‘right’ way to do things.”
The survey also revealed 62% have their personalities reflected throughout their homes, with kitchens taking the spotlight.
For example, 65% of “maximalists” who prefer knick knacks especially take pride in showing their personality and style in their homes.
Those who have a penchant for being guests invited over are more likely to be easygoing: not caring about home styles (19%) and preferring to enjoy the home beyond the heart of the kitchen (35%).
Overall, the most popular personalities for homes tend to be post-modernism (13%), full of thrifted finds (12%) or have a flair of the ever-popular mid-century modern (12%).
“Being dubbed the heart of the home, it’s no wonder that people have strong opinions on topics such as how to properly load the dishwasher,” added Angela. “No matter the opinion, we know that there is an appliance that fits each individual’s own unique homestyle.”
Survey methodology:
This random double-opt-in survey of 2,000 naturally representative Americans was commissioned by LG Electronics between October 11 and October 18, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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This is the 'grinchiest' place of all during the holidays
The “grinchiest” place of all during the holidays? Shopping centers, according to nearly two-thirds of Americans.
A panel of 2,000 U.S. adults revealed 64% think malls and shopping centers induce the most stress during the winter months, with airports (59%) and the post office (58%) rounding out the top three. Crowds (60%), long lines (53%) and noise (52%) were among people’s top pet peeves at these stressful locations.
But, unfortunately, ‘grinchy’ places exist online, too. Stress-inducing social media platforms are Facebook (43%), Instagram (40%) and TikTok (36%).
Nearly half of respondents (48%) feel overwhelmed by shopping ads and insensitive or negative content being posted online during the holiday season.
Another potential source of holiday stress? Overplayed songs. “Jingle Bells” (25%) and “We Wish You A Merry Christmas” (25%) tied in this category, while “You’re A Mean One, Mr. Grinch” was among the least overplayed (17%).
Conducted by OnePoll on behalf of International Delight following the launch of its line of limited-edition Grinch-themed coffee creamers in partnership with Dr. Seuss Enterprises, the survey also discovered getting a surprise sale or discount (45%), receiving an unexpected gift (43%) or enjoying a hot cup of coffee (39%) can take a place from “grinchy” to “joyful.”
Survey respondents also shared that “home cooking,” “a holiday card,” “a raise,” “family and friends” and “people being kind to one another” could make their holiday months more delightful.
Another way to spice up the winter holidays may be literal. Chocolate emerged as the winner among flavors that bring people the most joy this season (41%), followed by vanilla (35%), gingerbread (34%) and peppermint mocha (33%).
“Despite the excitement of the holidays, the crowds, long lines and noise can make what is meant to be the most cheerful time of year feel ‘grinchy’!” said Kallie Goodwin, Vice President of Marketing for International Delight. “We’re on an endless mission to spread joy and celebration. To bring a little more delight to your holiday season, I recommend adding your favorite festive creamer to a hot cup of coffee. Oftentimes, it’s the simple things that can make people’s hearts grow three sizes.”
MOST OVERPLAYED HOLIDAY SONGS
● “Jingle Bells” - 25%
● “We Wish You A Merry Christmas” - 25%
● “It’s Beginning to Look A Lot Like Christmas” - 23%
● “Jingle Bell Rock” - 23%
● “All I want for Christmas is You” - 22%
● “Feliz Navidad” - 21%
● “Santa Baby” - 19%
● “Last Christmas” - 18%
● “Rockin’ Around the Christmas Tree” - 17%
● “You’re A Mean One, Mr. Grinch” - 17%
● “Winter Wonderland” - 16%
● “The Chanukah Song” - 15%
TOP WAYS TO MAKE THE HOLIDAYS MORE DELIGHTFUL
● “People being kind to one another.”
● “A holiday card.”
● “The smell of Christmas.”
● “A little snow wouldn't hurt.”
● “For everyone to slow down and enjoy the holiday.”
● “More free time to myself.”
● “Eating delicious delicacies.”
Survey methodology:
This random double-opt-in survey of 2,005 general population Americans was commissioned by International Delight between October 10 and October 17, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Where in the world do people want to be this festive season?
According to new research, 56% of people globally refuse to admit the festive season has begun if there’s no snow on the ground.
A recent survey of 8,500 people across 14 different countries — including 2,000 in the U.S. — revealed 40% want to travel somewhere colder and snowier than where they live, rather than hotter and sunnier (34%) for the festive season.
And while those in the U.S. (41%) and India (53%) would rather hit up a busy city than anywhere else, people in the U.K. prefer a rural holiday getaway (31%), and Canadians dream of a beach vacation (32%).
But how many are making a list and checking it twice? One in three (33%) Americans plan their festive season travels only a week before their trip, while Canadians (30%) and Australians (56%) are more forward-looking, making plans a few months in advance.
Conducted by OnePoll on behalf of Hyatt, the survey also discovered that globally, 62% think the festive season is a great time to cross off a bucket list destination.
When asked to choose from a list of popular locations, respondents around the world rated Canada (20%) as their top bucket list destination, followed by Italy (15%) and Iceland (14%).
In addition, more than two-thirds (67%) around the world plan to partake in a popular activity in the upcoming months. Respondents in Turkey plan to snow hike (43%), people in Thailand will attend a New Year’s party (36%), those in Brazil will visit the beach (41%), and people in Spain have their eyes set on holiday markets (41%).
“With many looking forward to celebrating with friends and family during the festive season, we’re excited to offer popular activities such as tree lighting ceremonies, festive meals and New Year’s parties to care for our guests and members and enhance their stays — wherever in the world they choose the celebrate,” said Amy Weinberg, senior vice president, loyalty, brand marketing and consumer insights, Hyatt. "We learned that for 70% of global respondents it’s important for their destination to have seasonal festivities to keep the spirit going and Hyatt hotels can deliver that to our guests. As we continue to ground our work in listening to guest and member feedback, this global survey will allow us to dive deeper into their interests and needs, and tailor offerings accordingly around the globe.”
Respondents’ holiday wish lists include clothing and accessories (41%), food gifts such as gift baskets, candy, and chocolate (37%), tech (36%), and travel (33%), such as a vacation or cruise.
Globally people also said they plan on extending their festive season travel time to work from their destination (51%), showing consumers are taking advantage of their flexible work environments and opting for extended stays.
While many are looking forward to visiting family and relaxing, 80% noted they plan to explore their destination, including museums and restaurants in the area.
“A third of respondents said traveling to a new destination gets them in a festive spirit. Whether you’re traveling with family, friends, or solo, this time of year is sure to add some magic to your travels,” Amy Weinberg added.
PEOPLE’S NON-HOLIDAY-RELATED TRAVEL PLANS
● Family reunion - 28%
● Birthday - 26%
● Get-together with a friend - 25%
● Romantic date - 21%
● Wedding - 19%
● Business trip - 19%
● Shopping - 19%
● Volunteering - 11%
This random double-opt-in survey with a sample of 8,500 respondents in 14 different countries was commissioned by Hyatt between October 6 and October 21, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Do men feel more pressure than women to read the latest trending books?
There’s no place like TikTok? More than seven in 10 (73%) Americans find it easier to relate to strangers in online communities than to people they know in real life.
A recent survey of 2,000 U.S. adults discovered 45% attribute this to being more comfortable communicating in written and visual form, and 43% said they can chat with their virtual pals for longer periods of time.
More than a third (35%) feel a strong sense of community when discussing their favorite media, such as movies and books, online.
However, when it comes to trends, men feel more pressured than women to read the latest trending book to keep up with everyone else (71% vs. 62%).
Overall, over half (55%) are part of a hobby-based community, with visual arts (29%), reading (28%) and gaming (28%) proving the most popular.
Conducted by OnePoll on behalf of ThriftBooks, the survey also discovered social platforms are often the place to find recommendations or reviews for TV shows or series (59%), movies (56%) and books (52%). In particular, men are more likely than women to rely on social media for book (68% vs. 58%) and movie (62% vs. 52%) suggestions.
Seven in 10 (71%) were intrigued to learn more about a book because of a conversation on social media.
And it doesn’t stop there — 54% are “always” or “often” on a social platform while reading a book, more so than while watching a movie (46%).
But being so engaged online often leads to FOMO, especially when it comes to movies (57%) and TV shows or series (55%). Interestingly, Gen Z only is more afraid to miss out on reading (63%) than on series (49%), concerts (44%) and sporting events (37%).
Forty percent usually first hear of trending reads through social media, compared to 20% who rely on word of mouth.
And 46% have been more envious of a #Shelfie, an image of someone’s bookshelf, than a selfie.
Readers are also getting literal about their literary picks, as 46% have found the “book” in Facebook, in addition to using Instagram (42%) and YouTube (42%) for book recommendations.
“Readers around the world have embraced social media as a way to connect with fellow book lovers, share their favorite picks, and bring beloved characters to life,” said a spokesperson for ThirftBooks. “It’s also a great way for people to find communities around their favorite books or authors that may not always be in their vicinity.”
Some use social media to exercise their bragging rights. While members of Gen Z are most likely to highlight how many episodes of a series they’ve binge-watched (67%), they’ll also brag about dressing up as a character from a favorite book (58%) and proudly share the number of books they’ve read or own (49%).
Shared interests can bring people together, but disparate ones aren’t necessarily deal-breakers — especially among Gen Z respondents, who are more likely to befriend or start a relationship with someone who doesn’t like the same book than other generations (86%).
“From #BookTok to book club roundups, social media is a great gift-giving resource for the book lovers in your life, and can inspire your own wish lists, as well,” the spokesperson added.
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How long does it take to thrive in a new job?
It takes the average American worker a year and seven months to feel like they’re “thriving” in a new job, according to new research.
In addition to pinpointing how long it takes for respondents to thrive — or expect to thrive — the survey of 2,000 hybrid and remote office workers also looked at what this phrase means.
When asked about the top signs that someone’s thriving in their role, respondents said it was being able to help others — specifically, being able to direct co-workers toward different resources (43%).
That was followed by knowing where to look to find information (42%) and having strong relationships with colleagues (40%).
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2 in 3 homeowners do not know what their home insurance covers
Nearly half (48%) of Americans claim they’re prepared for the worst when it comes to their homes.
Yet out of the 2,000 homeowners polled, 65% of policyholders admitted they have no idea what their home insurance actually covers.
A majority (53%) said they live in a natural disaster-prone area and two in three are willing to go the extra mile to protect their homes from potential natural disasters, even if that means paying more for home insurance.
Respondents believe the most important coverage to have on a home nowadays includes fire damage protection (39%), storm damage protection (35%) and coverage for personal valuables (35%).
Commissioned by Goosehead Insurance and conducted by OnePoll, the study found a disconnect between what homeowners understand about their risk and how it’s covered in their home insurance policy.
For example, nearly four in five (79%) have read their home insurance policy in full. Close to a third (30%) said they read their policy “frequently.”
But when asked what insurance-related terms they understand, 16% said they don’t know the meaning of any insurance terms.
Commonly misunderstood terms include “limits of liability,” (35%), “home insurance replacement costs” (33%), “actual cash value” (32%), “blanket coverage” (27%) and “other structure coverage” (26%),
Likewise, 43% of homeowners don’t understand how percentage deductibles are applied to policies, nor how they’re calculated.
Nearly half (45%) have had insurance claims denied because they didn’t have the proper coverage.
Given this discrepancy, it’s no surprise that when looking for insurance policies, 59% have sought help from a professional insurance agent to help them find their policy. The most stressful parts of the process include hard-to-read policies (31%), the number of options to choose from (19%) and poor communication (18%).
“While looking for the right home insurance can be time-consuming, hard, and frustrating, it is one of the most important choices a homeowner will make,” said Brian Pattillo, Vice President at Goosehead Insurance. “Making sure your home and belongings have the proper coverage in a worst-case scenario can make all the difference in the world. The best way to get it done is to do research and talk to people who are experts to make the process simple, transparent, and efficient.”
The average homeowner said they looked at four different providers before choosing their current insurance policy. The most important factors were the coverage type (26%), the insurance brand’s name (22%) and the price of the policy (18%).
When it comes to price, 57% said they’d willingly sacrifice their coverage if it meant saving money due to rising rates. Three in four (76%) said they’d also update their policy if they learned they were overpaying — something that 52% of respondents have found to be true.
The study also found the average policyholder looks to update their insurance after living in their home for five years.
Sixty-eight percent have had to change their policy based on major lifestyle changes like buying or selling a home (28%), major renovation projects (27%) and environmental changes (27%).
“With so many policy options available to consumers, talking to an expert to ensure you have the right coverage at the best price is one part of the solution,” continued Mr. Pattillo. “Take your time to find the right coverage for your household, and remember to occasionally take inventory of what you own in case you need to update your home insurance coverage.”
TOP REASONS CONSUMERS UPDATE THEIR HOME INSURANCE
-Buying or selling your home - 28%
-Major renovation projects - 27%
-Environmental changes - 27%
-Having a kid - 25%
-A change in family status - 25%
-Professional changes - 24%
MOST MISUNDERSTOOD HOME INSURANCE TERMS
-Limit of liability - 35%
-Home Insurance Replacement Cost - 33%
-Actual Cash Value - 32%
-Identity theft fraud expense protection - 32%
-Independent Agent - 31%
-Declarations - 31%
Survey methodology:
This random double-opt-in survey of 2,000 American homeowners was commissioned by Goosehead Insurance between June 22 and June 29, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Lower gas prices mean more winter road trips for Americans
Thirty-one percent of Americans took fewer road trips this summer directly because of the cost of gas, according to new research.
A survey of 2,000 drivers looked at their winter driving plans and found that with the cost of gas being down since the summer, nearly a fifth said this will impact how many road trips they make this winter (19%).
Some plan to brave the winter roads more than last year. Thirty-eight percent of respondents took one or two road trips during the winter last year, but a fifth of drivers plan on taking more this year (19%).
More than a third of Americans will be driving to spend the holidays away from home this year (39%), with the average person willing to drive 116 miles, or three and a half hours, to their holiday event or festivity.
Conducted by OnePoll for Cobra, the survey found that while it’s an inevitability, seven in 10 people try to avoid driving more than necessary in the winter (69%).
When they do need to be on the road in snowy winter conditions, people are more likely to drive slower (65%), give other drivers more space/time (65%) and stick to straight or main roads (44%).
Two in three drivers also feel safer when they have someone in the car with them so they can have an extra pair of eyes on the road (87%).
Although 94% of Americans consider themselves a safer driver than average, most claim they drive more cautiously in the winter (85%).
Nearly two-thirds of people who drive are concerned about other drivers, saying they drive more dangerously or don’t change their driving habits to account for the wintry conditions (64%).
Similarly, 84% are most afraid of driving in winter than any other season – especially respondents in the midwest (92%).
Equipment like strong-grip tires (67%), a jump starter (46%) or a dash cam (23%) would also lead to people feeling more confident on the road this winter.
“As we enter peak winter months, we’re starting to see an uptick in travel as more and more people look to make up the time they lost during the pandemic – and, most recently, the hike in gas prices we saw this summer,” said Gail Babitt, CEO of Cedar Electronics, parent company of Cobra. “Whether it’s a drive to see family for the holidays, a winter road trip, or simply a drive to and from the office, it’s more important than ever to ensure drivers are equipped with tools to keep them safe.”
Before heading out on a long trip in the winter, most drivers would get their car checked out (82%), with one in seven admitting they’re not confident that their vehicle wouldn’t have any complications.
Drivers said they’d be sure to check their tire pressure (83%), oil level (73%) and even change out the oil (66%).
Respondents also shared some words of wisdom for making winter driving less stressful like “on clear roads watch out for ice,” “always leave yourself extra time to get where you are going and stick closer to the speed limit signs” and “make sure there is a car care kit in the car – a pillow and blanket, snacks, water, anything that would make someone more comfortable.”
“Whether it’s a dash cam for that second pair of eyes on the road, a jump starter for those dreaded ‘dead battery’ moments or a radar detector to help alert you to potential issues, it’s more important than ever for drivers to equip themselves with the means to stay safe on the road this winter season,” noted Babitt.
HOW TO PREP YOUR VEHICLE FOR A ROAD TRIP
1. Check tire pressure – 83%
2. Check oil level – 73%
3. Get an oil change – 66% [TIED]
4. Check car battery – 66% [TIED]
5. Pack an emergency kit – 62%
Survey methodology:
This random double-opt-in survey of 2,000 people who drive was commissioned by Cobra between October 18 and October 24, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Americans refuse to cut their spending on this
Eight in 10 people have cut down on their general spending within the last six months (81%), according to new research.
A poll of 2,000 U.S. adults found that three in four have been affected by inflation, with those who said they have reduced their spending on shopping (70%), entertainment (59%) and food (58%) the most.
However, 70% aren’t letting their health falter, with people sharing that the top area they wouldn’t cut down spending on is their health and wellness (44%).
Fifty-five percent said they would spend any amount of money on their health, averaging that’s where they spend a third of their budget including expenses like healthy food, supplements and mental health care.
Most respondents emphasize that it’s important to prioritize spending time and money on your health above other areas in life (69%) and are doing so by cooking at home more (61%), staying home more in general (59%) and practicing good spending habits (50%).
Commissioned by Medifast and conducted by OnePoll, the survey found that 60% of respondents said the pandemic encouraged them to rearrange their priorities in life and a similar percentage said the experience has also made them value their health more than they did before (63%).
People have been inspired to take care of themselves, averaging about 200 steps more per day now than prior to the pandemic.
And respondents plan on carrying these habits into 2023 by focusing less on entertainment (39%) and traveling (37%). Next year, Americans are putting themselves first with more time spent on their health (57%) and hobbies (34%).
Similarly, half of those surveyed are going to spend more of their budget on their health and well-being in 2023 (49%), cutting down even more on dining out (46%) and their social life (40%). Respondents will also invest more money into their education (27%) and hobbies that make them happy (26%).
As 2022 is coming to a close, respondents are also looking to make big changes to their daily life in 2023.
Over half (57%) say one of their biggest goals is to get between 7-9 hours of sleep every night, with 51% saying they'd like to get outside more.
Another 51% say they plan on implementing more walks in their day-to-day routine and including some more nutritious food in their diet.
“Despite the challenging moments the world has faced over the past couple of years, it is no surprise that people are motivated to invest their time and resources into prioritizing their health and wellbeing," said Dan Chard, chairman and CEO of Medifast. “Consumer focus and awareness around health is stronger than ever and will remain important as we enter the new year. Taking a unique approach to health and wellness, like working with a dedicated Coach and Community and focusing on practicing healthy habits, can help those looking for a different way to tackle their goals.”
But it's not just physical health — many respondents plan on taking better care of themselves mentally.
Americans know that being healthy isn’t all about food and nutrition, citing that sleep (72%), exercise (68%) and mental health (65%) also contribute to their overall health. Most even find that their sleep has a significant impact on their daily life too, from work to caring for their family (63%).
“As we head into the holidays, it is common for people to use this time as an opportunity to set lofty health and wellness goals. However, we know big, audacious new year resolutions are rarely adopted for the long-term. Instead, try incorporating small, healthy habits that can be gradually added to your daily life, ultimately helping to create a foundation for lasting success,” said Satya Jonnalagadda, Ph.D., MBA, RDN, vice president of scientific and clinical affairs at Medifast.
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Research reveals the ways lives have been impacted by addiction
Three out of every four American lives have been touched by addiction in some way, new research suggests.
In a survey of 2,000 respondents, at least 73% reported having a personal connection to substance addiction – most commonly among their friends (56%), family members (56%) and acquaintances (48%).
Fifty-seven percent said they know someone who has struggled with substance abuse in the past, while 42% know someone who’s still struggling with it today.
That includes the respondents themselves – 46% admitted they’ve felt “dependent on certain substances,” such as prescription medication or alcohol, and 28% even identified themselves as survivors of addiction.
Conducted by OnePoll on behalf of Landmark Recovery, the survey also found that almost half (47%) believe substance abuse is a “serious problem” in their own communities.
Perhaps this is why 69% believe they’ve become more sympathetic to those suffering from drug addiction over the past five years – especially millennials (ages 26-41), 80% of whom reported increased feelings of sympathy compared to just 66% of Gen Xers (ages 42-56) and 39% of baby boomers (ages 57-75).
Regardless of age, 76% agreed that stigmatizing sufferers of substance use disorder ultimately does more harm to them than good.
Survey-takers were more likely to select terms and phrases like “in need of help” (31%), “serious” (24%) and “heartbreaking” (23%) to describe substance use disorders — far more so than negative terms like “selfish” (11%) or “dirty” (9%).
Similarly, they also described people who complete their addiction treatment as “strong” (40%) and “courageous” (38%).
“Addiction is a disease, not a choice,” said Matt Boyle, chief executive officer of Landmark Recovery. “When someone is addicted to alcohol or drugs their brain changes, and they lose control. As this survey shows, addiction impacts people from all walks of life. Recovering from a substance use disorder is harder than most people think. A personalized treatment plan will increase your chances of making a long-term recovery from substance use disorder.”
Of those polled, 61% feel that decriminalizing drugs has improved circumstances for people who need help, and 71% said they’d support the idea of financially subsidizing addiction treatment.
But despite all this support, 49% still believe that drug and alcohol addiction are a “choice” rather than a disease (36%).
And although respondents labeled costs as the biggest barriers to treatment (29%), they also cited denial (28%) and lack of willpower (27%) among addiction sufferers.
“It is encouraging to see that 80% of the people that took the survey believe addiction treatment can help someone recover from substance use disorders,” Boyle noted. “More people are coming to the realization that dealing with addiction alone does not work, but the most successful pathway to sustained recovery is through joining a support network through treatment.”
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What are the keys to a successful landlord-tenant relationship?
Two in five American renters think they would make better landlords than their current landlords (41%), according to a recent poll.
A survey of 1,500 renters and 500 landlords examined the relationship between both groups, revealing that a majority of tenants say they have an “excellent” or “good” relationship with their landlords (63%), with only 6% saying it’s terrible.
While 69% of landlords say first impressions are “very important” when searching for a tenant, 51% of renters express the same when dealing with a landlord.
Although half of renters claim their landlords are better than most (49%), renters laid out the problems they experience the most with their landlords.
According to the survey by Lemonade and OnePoll, when asked what makes a "good" landlord, tenants shared they look for someone who responds promptly to property issues (72%), cares about maintaining their home (72%) and keeps the rent affordable (71%).
And what makes a "bad" landlord? Surprisingly, having a landlord who’s rude about making repairs (79%) is worse than one raising the rent (65%).
Landlords, on the other hand, described what makes a good tenant: someone who pays their rent on time (79%), keeps their apartment/house clean (74%), follows the house rules (72%) and is employed (60%).
“While any relationship between a landlord and a tenant is rooted in holding up one another’s end of contractual obligations, it’s so much more than that,” said Sean Burgess, chief claims officer at Lemonade. “The human element is equally, if not more, important in establishing and maintaining a good relationship. Good communication, respect for each other’s needs, and general kindness can go a long way.”
Dealing with property damage is the top tenant issue landlords experience (48%). That was worse than receiving late or non-rent payments (46%) and dealing with maintenance issues (39%).
These reasons may be why 36% of landlords say they resent some of their tenants and why many raise the rent. Over half of landlords (54%) raise the rent at least every two years, with a quarter of landlords (25%) doing so every year.
The data delved further into tenant red flags landlords said homeowners should be aware of, such as renters having an eviction history (57%), multiple complaints from previous landlords or tenants (51%), lying on rental applications (51%) and having a criminal record (45%).
To make their lives easier, landlords said they hope for stronger eviction laws (44%), better communication skills (41%) and accessible legal support (37%).
For nearly half of landlords, a potential candidate with renters insurance is also a huge plus (45%) since the majority of landlords (81%) think having rental coverage could make or break a deal.
Overall, most landlords and renters agree that they can get along and coexist peacefully (95% and 87%).
“Whether it’s a stolen bike, protection from water damage, or liability coverage, there’s no doubt renters insurance protects tenants in many scenarios,” added Burgess. “However, what some might not realize is that renters insurance can provide benefits for the landlord as well, such as potentially lower liability exposure.”
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This is what Americans are staying at home for
More than two-thirds of Americans find themselves spending more time at home now than two years ago – and the economy may be to blame.
That’s according to a new survey of 2,000 Americans, where 69% of respondents remain home due to external factors such as inflation and a looming recession.
And with all that time on their hands, respondents have been staying busy with upgrading their homes. Over the last year, respondents have prioritized maintaining their yards and lawns (36%) the most, followed by their kitchens (30%) and living rooms (29%).
On top of that, they spend 50 hours maintaining their lawn, 42 hours caring for their kitchen, 27 hours keeping up their dining room, and 33 hours on their home gym each year.
Conducted by OnePoll on behalf of TruGreen, the results revealed that the average respondent will give up a DIY project and call a professional after two attempts. Capping their DIY efforts at about 6 hours.
While it may sometimes be a toss-up between hiring a professional and taking matters into their own hands, there are a few outdoor projects respondents always like to handle on their own.
Mowing the lawn (63%) was the top home maintenance chore respondents like to do themselves.
When opting for DIY projects, respondents tend to do so because it’s more affordable (67%), they can make sure it turns out the way they want (47%) and they can be creative (40%).
On the other hand, respondents tend to hire professionals because they know what they’re doing better than respondents (68%), they don’t have the equipment or materials (35%) and they don’t have the time (23%).
Overall, respondents see more value in hiring a professional than wasting their own time (30% vs 11%).
“Beyond timing, there is a greater technique and expertise required to properly maintain your home. While many homeowners can opt to DIY, there are some tasks such as lawn care maintenance that should be left to professionals,” said Brian Feldman, senior director of technical operations at TruGreen. “Without the proper training, homeowners may conduct tasks improperly, which can ultimately cause greater headaches.”
The kitchen was found to be the costliest room in the house, as the average respondent has spent more than $1,100 upgrading and maintaining it.
However, respondents invest the most time into their lawns — with the average respondent spending about four hours per month maintaining it, and on average about $880 per year on lawn maintenance.
“Americans spend about 50 hours annually maintaining their lawn, and results showed that respondents would rather spend that time with their family and friends, outdoors or reading a book,” continued Feldman. “It's best to partner with a lawn care provider who can save homeowners time, so they can spend more time enjoying life.”
TOP MASTERED OUTDOOR PROJECTS
-Mowing the lawn - 60%
-Watering the grass or garden - 55%
-Managing weeds - 48%
-Pruning trees and shrubs - 37%
-Snow removal - 31%
-Seeding the lawn - 26%
Survey methodology:
This random double-opt-in survey of 2,000 Americans with a yard/lawn was commissioned by TruGreen between October 21 and October 27, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Should the holiday season be longer?
Half of Americans said there’s not enough time in the holiday season to do everything they want to do (52%), according to new research.
A survey asked 2,000 U.S. adults about how they spend their time during the holiday season and found that 52% try to fit in as many festive activities as possible.
This may be why half of Americans also wish the holiday season lasted longer than it actually does (54%). While most of these respondents said up to two more weeks would suffice (59%), 41% wouldn’t mind if the holidays went on even longer.
According to respondents, it starts feeling like the holiday season in November (44%), but 35% said the early fall months, September and October, make them feel the excitement of the holidays.
Conducted by OnePoll on behalf of Dutch Bros, the survey found that a third of those surveyed claim that they’re the most festive person they know and 74% said prepping for the holiday season puts them in a good mood.
But from last-minute shopping (44%) to wrapping presents (37%), the holidays can be a lot to keep up with, leaving 40% struggling to keep themselves energized during the season.
On average, people put 30 hours of work into holiday chores like planning, wrapping presents or shoveling snow.
Sixty-five percent agree that keeping up with the holiday season takes a lot of energy, and another 60% shared they’re busier during the holiday season than the rest of the year.
“The holidays are a fun but busy time, we know everyone wants to make the holidays special for their families and that can take a lot of energy," said Kristin Sha, senior director of product management at Dutch Bros. “Having holiday-themed drinks or ones that have holiday flavors are the best way to connect not only get into the festive spirit but also stay energized during the busy season.”
To get them through the holidays, half of Americans depend on caffeine (49%).
Seven in 10 try to treat themselves, even if to something small (71%), with three in five considering a nice warm cup of coffee as a nice pick-me-up during the holiday season (61%). A third of respondents opt for tea to warm them up, and another 30% need something that packs a bit more punch like an energy drink.
When it comes to their unique holiday traditions, Americans shared that they “wear costumes on Christmas morning,” put “a candle in a scoop of ice cream and whoever’s candle burns the longest opens the first present” or hide a “pickle on the tree and whoever finds it gets a special extra gift.”
Another respondent said their family eats “pizza on Christmas Eve” and another has “a group of friends gets together to create a holiday craft that we use as a gift for someone less fortunate.”
But even with those unique traditions, the results found that Americans haven’t abandoned the classics like eating/drinking their favorite holiday treats (72%), shopping for presents for loved ones (70%) or watching classic holiday movies (65%).
"Whether you love the hustle and bustle of the busy holiday season or still try to get in all the relaxing, the holidays are a time to enjoy taking a minute to enjoy a peppermint mocha or grab an energy drink on the run," said Sha.
MOST COMMON FESTIVE ACTIVITIES
-Eating/drinking holiday treats – 72%
-Shopping for presents for loved ones – 70%
-Watching seasonal movies – 65%
-Decorating the home – 61%
-Baking goods with loved ones – 53%
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Why are seniors avoiding the doctor?
One in four seniors hate going to the doctor so much, they’d rather go a summer without air conditioning than visit the doctor (27%), according to new research.
A survey of 2,000 people 64 and older looked at their experiences visiting the doctor and found that seniors would also let their spouse make all decisions in the home for a weekend than visit the doctor (35%).
Instead of paying their doctor a visit, other respondents said they’d do the dishes immediately after they eat for a week (34%) or talk to their least favorite relative for an evening (33%). Some would go even further, opting to live on a deserted island for three days (27%).
Conducted by OnePoll and commissioned by ClearMatch™ Medicare, the survey found that while many feel optimistic and calm when visiting the doctor (40%, each), a third admitted they feel anxious (34%) and 31% are afraid – although they wouldn’t admit this to others in their life (64%).
Two in three respondents haven’t been to the doctor in over a year because they don’t like to or because they can’t afford it (28%, each).
Costs play a large role since the lowest copayment the average senior remembers ever paying was around $38, but now each visit costs about $62, with half paying even more than this (49%).
What else makes seniors uncomfortable at the thought of going to the doctor? Many are still squeamish when it comes to bloodwork or vaccines, with more respondents agreeing they’d plan as many as possible on one day to get them over with than space them out to have time in between (50% vs. 33%).
On an emotional level, 41% feel unheard or like their doctor doesn’t care, while 38% are worried about hearing their doctor’s diagnoses/feedback.
Similarly, 35% have difficulty being vocal about their concerns, feeling like their doctor judges them for their eating habits (50%) or weight (48%).
“Finding a doctor you trust can be an uncomfortable and even scary process,” explains ClearMatch Medicare (a part of HealthPlanOne) CEO, Ben Pajak. “When looking for a new Medicare Advantage plan, it’s important to let your agent know you want a plan that includes your current doctors to ensure your care is uninterrupted and provide you with peace of mind.”
Finding the right doctor is top of mind for the three in five who prioritize seeing someone they’re comfortable with, with the average senior needing to visit their doctor six times before they trust them.
Seniors also consider other factors when setting up an appointment, like preparing for what the doctor may find (59%) and the costs that will be associated with the visit (51%).
And seniors aren’t just avoiding their primary care doctor – seven in 10 haven’t been to the dentist in over a year (71%) and 57% have put off seeing a specialist, with cost being a top factor for both.
“No one should put off seeing their doctors, especially mature adults,” says director Lynn Cicchelli. “It’s important to find a Medicare plan that includes your doctors in-network to help keep costs down.”
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3 in 4 people rely better on small businesses
The average person “shops small” 213 times throughout the year.
A recent survey of 2,000 U.S. adults revealed nine in 10 (93%) people rely on a small business for events in their lives.
A whopping 88% know someone who is employed at a small business in their community, with the average person knowing four names of small business employees.
The survey, which was commissioned by AT&T and conducted by OnePoll to highlight the impact of small businesses ahead of Small Business Saturday, found that people regularly rely on a small business for everything from manicures and pedicures (54%) to handyman services (45%) and haircuts (44%).
Preferences differed by generation, with Gen Z respondents the most likely to frequent e-commerce shops (59%).
The local touch may do wonders for people’s taste buds, as 72% agree food and drinks taste better at small, local restaurants or cafes than at chain establishments.
Three in four (74%) rely on small businesses because they have certain products or services that are difficult to find elsewhere. Items people regularly buy there include tea (44%), groceries (43%), flowers (40%) and soda (40%).
More than half (56%) say these products are better quality at their local retailer than those available online — 41% are even able to find items that would otherwise be difficult to find online.
The best things about shopping small? Being able to see and touch products before buying them (57%), having products available within walking distance (52%) and socializing with the salespeople, owner or with other customers (46%).
Interestingly, most people find out about small businesses from their inner circles. Fifty-nine percent hear about them from family, and 56% from neighbors.
People also come across local businesses through social media or local community apps (48%).
“More than a decade since its founding, Small Business Saturday continues to promote the importance of supporting small and local businesses,” said Caleb Deerinwater, VP of AT&T Mass Markets, Sales & Distribution. “While 62% of our respondents would prefer a small business over a large retailer for the uniqueness of a gift or service, a similar amount (61%) want to support their local community.”
More than half (54%) “always” or “often” use Small Business Saturday to support their local brick-and-mortars.
Shopping small has an impact on many lives — 73% said they would not know where to go for certain items or services without the local, small businesses in their communities.
People also don’t take these stores for granted — more than two-thirds (68%) said they would donate money to help keep a small business in their community running.
And for many, shopping and supporting local stores doesn’t have to be tied to a physical location. Nearly two-thirds (65%) said they trust small businesses online that don’t have a brick-and-mortar storefront.
“Small business owners need different types of support to run a successful endeavor,” Deerinwater added. “Having a high-speed internet connection with 24/7 network security is essential to keeping operations running smoothly and staying connected to customers.”
WHAT HAVE PEOPLE PURCHASED AT A SMALL BUSINESS?
“Handcrafted rug.”
“My kids’ lunch boxes.”
“Non-branded coffee and handmade baked goods.”
“Gnomes for specific occasions.”
“A custom-made wooden sign for a couple celebrating an anniversary.”
“Bird feeder and wind chimes.”
“Handmade items from a tribe in Africa.”
“Gluten-free bread crumbs.”
“Civil war-related objects.”
“A rare out-of-print book in a used bookstore.”
Survey methodology:
This random double-opt-in survey of 2,000 general population Americans was commissioned by AT&T between October 27 and October 31, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Spicy food eaters more likely to consider themselves attractive
If you tend to reach for spicier foods, chances are you lead a spicier life.
That’s according to a new survey of 2,000 American adults which sought to reveal if there are any personality correlations between people who are spicy food enthusiasts.
Spicy food eaters are more likely to enjoy trying new things (76%), consider themselves attractive (62%) and are more content with their lives (66%) than those with milder heat preferences.
Ninety-three percent of respondents prefer some level of heat in their food. Nearly four in 10 (36%) say they go for medium, 33% go for mild and 24% like their spice level set to hot.
Conducted by OnePoll on behalf of Frank’s RedHot, results showed that only 7% of all respondents opt for no heat at all.
Of those who prefer hot foods, 21% consider themselves extroverted, compared to 15% of mild food eaters.
Those who pack on the heat are also more likely to describe themselves as creative (54%), confident (51%) and adventurous (44%).
On the flip side, those who tend to stay on the milder side are more likely to describe themselves as empathetic (41%) and even shy (37%).
Medium heat lovers fall somewhere in the middle, describing themselves as calm (50%) and curious (44%).
While medium heat fans don’t tend to have a preference (31%), mild munchers are slightly more likely to be dog people (47%).
Spicy lovers are also living up to their adventurous nature, as more than three in five (76%) enjoy traveling.
Almost one-third (32%) of spicy food fanatics follow a certain diet like vegan or vegetarian — more than double than no spice fans (13%) and more than any other spice preference.
The average respondent has been eating spicy foods for about nine years, but 66% of hot lovers have been indulging for more than 10 years.
Results suggest that heat preference may be written in the stars with Virgos (12%) being the most likely to enjoy hot foods.
Leos tend to prefer medium spice (11%) and Sagittariuses (11%) opt for no spice at all.
“These results only confirm what we’ve known all along: that people who like spicy foods have a spicy personality too,” said Kevan Vetter, Executive Chef for Frank’s RedHot. “It makes perfect sense that those who take the heat head on are ready to take on anything and everything else. Heat fans go big on both flavor and adventure, and they’re always chasing the spice of life.”
The survey, a panel of 2,000 U.S. adults who celebrate winter holidays, also went beyond personal preferences and asked how respondents are adding some heat to the holidays and their everyday lives.
During the holiday season, medium heat fans consider themselves the best gift givers (56%).
However, hot food fans are most likely to be tasting the food (48%) or “stirring the pot” causing drama or trouble with friends and family (11%).
Sixty-one percent of all respondents are planning to be more adventurous in the coming year.
In the new year, respondents are planning to spend more time with family and friends (54%), focusing on getting more active (45%) and traveling more (37%).
Despite heat preferences, respondents are also planning to mix things up in the kitchen this year, as 45% are planning to cook different recipes and 42% are wanting to try new foods.
More than one-third (35%) of respondents are tired of eating the same things each holiday season.
They expect to see dishes like turkey (75%), mashed potatoes (74%), gravy (64%), green beans (59%) and pumpkin pie (58%) on the table this year.
Interestingly enough, respondents identified potatoes (46%) and meats (41%) as some of the top blandest foods that always require some spicing up.
To amp up flavor, respondents are adding seasoning (44%), mixing unique flavors (39%) and adding different sauces like hot sauce or a marinade (39%).
“It’s no surprise that people are looking to spice up their holiday feasts,” said Chef Kevan. “We eat the same dishes every year, and people are ready for imaginative recipes and new takes on holiday classics. Adding new seasonings and sauces is the perfect antidote to boring food, infusing dishes with bold flavors and a craveable kick in seconds.”
Survey methodology:
This random double-opt-in survey of 2,000 people who celebrate a winter holiday was commissioned by Frank’s RedHot between November 1 and November 7, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Hosting for the holidays? Prepare to lose sleep, survey says
Thinking of hosting friends and family overnight this holiday season? Think twice before inviting out-of-towners to stay with you.
A survey of 2,000 Americans (split evenly by generation) found that those hosting friends and family during the holidays lose two and a half hours of sleep per day when preparing to have others in their home. Of all the generations, Gen Z are the most likely to lose at least four hours of sleep per day when prepping for guests.
Usually, 32% of respondents said they’re both hosts and guests at some point during the holiday season, while one in six only host people (17%) and 18% only stay as guests.
Commissioned by Serta Simmons Bedding and conducted by OnePoll, results showed that Gen Z respondents are most likely to host guests (22%), while millennials are among the top to stay over as guests.
For anyone who wants to ensure that they are not overstaying their welcome, 49% of people think spending four days or more is too many. Guests seem to be mindful of this unspoken rule. When hosting others, 79% of respondents said their guests stay four nights or less.
As guests, Gen Z (70%) and baby boomers (85%) aren’t shy – when staying with their partner at their family’s home, they’re less likely to feel awkward about sleeping in the same bed compared to Gen X (30%) and millennials (31%).
No matter how long people spend visiting their loved ones during the festive season, results found it can affect respondents’ sleep in various ways.
Those who are guests during the holidays reported that their sleep schedule was disrupted — 75% said they feel compelled to go to sleep and wake up at the same time as their host.
This was especially true for younger guests: 83% of Gen Z guests match their hosts’ sleep schedule, compared to only 61% of baby boomer guests.
"Whether hosting guests or staying with a friend or family member this holiday season, it's important to prioritize a good night's sleep," said JD Velilla, head of sleep experience at Serta Simmons Bedding. "When and where possible, try to stick to your normal routine, which may include daily exercise, consistent mealtimes and sleep/wake times and pre-sleep activities like meditation."
Regardless of whether they’re sleeping in their own bed or not, more than a third of respondents (34%) said the holidays are the most sleepless time of the year.
Younger respondents were more likely to agree: 40% of Gen Z and millennials said it’s the most sleepless time, compared to 31% of Gen X and just 24% of baby boomers.
Why might this be a sleepless season for Americans? Some of the top reasons include excitement for the season (33%), stress around prepping for guests (25%), indulging in too many holiday treats and holiday movie marathons (21% and 20%, respectively).
“While there are a number of reasons keeping people awake, there are also some ways to ensure you’re getting a good night’s rest. Try to re-create your at-home sleep experience with easy-to-pack white noise machines, aromatherapy pillow sprays and even your favorite pajamas,” said Velilla.
Gracious hosts across the country are doing what they can to ensure their houseguests sleep well, with 70% of hosts sharing that they make special adjustments to guest beds and rooms during the holidays.
But there are some who aren’t waiting for their hosts to set up the right sleeping environment for them. Thirty percent of guests actually do bring their own bedding when staying over, with millennials most likely to do so (37%), and 12% want to but are worried about offending their host.
Although, those who are worried about offending the host, don’t need to be, as most (70%) Americans shared that they wouldn’t feel very insulted, if at all.
When it comes to additional adjustments to get ready for guests, only 7% of hosts said that they hide valuables, while one-quarter of guests admit they would snoop in the nightstand. Of guests surveyed, Gen Zers are the most likely to snoop in nightstands (30%), compared to just 16% of baby boomers.
For hosts looking to get a head start on cleaning up after their guests, be careful not to bring out the vacuum too early. Research shows that baby boomers are most likely (70%) to consider it offensive to start cleaning up the guest bedroom before guests have left, while their Gen Z counterparts are least likely (53%) to feel slighted.
When it comes to guests, baby boomers are most likely to always clean up after themselves when staying over at someone’s home (72%).
Survey methodology:
This random double-opt-in survey of 2,000 Americans (split evenly by generation) was commissioned by Serta Simmons Bedding between Oct. 19 and Oct. 27, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Most people want to treat themselves to a $1,500 merry holiday vacation
The average American may be treating themselves to a $1,500 merry holiday vacation this year, according to new research.
The survey of 2,000 Americans looked at how people travel during the holiday season and found that three in five Americans would rather be on a relaxing vacation than dealing with the stresses of the holidays (61%).
Forty-one percent of people usually travel during the holidays – especially millennials and Gen Z (58%, each). This year, Gen Z is the most likely to take a trip for the season (59%).
While many only go away for a week or less (81%), a fifth of traveling respondents said they go away for more than this (19%).
According to survey-takers, the ideal holiday vacation is 1-2 weeks long (53%) and 68% wouldn’t be satisfied with a vacation lasting three days or less. Millennials may be most likely to need a longer trip away, agreeing that they want to be away from holiday stress (68%).
Conducted by OnePoll on behalf of Apple Vacations, the survey also found that going away isn’t always smooth sailing – 38% said it’s a difficult experience, with the most notorious struggles being crowds (42%), delayed or canceled flights (37%) or forgetting something at home (31%).
Generally, people would rather pack a little light (35%) than too much (30%), bringing along casual clothes for their holiday travels, like jeans and t-shirts (75%). However, 28% want to be fashionable while they’re away and another 27% would take a dressy option just in case.
Thirty percent of Gen X would pack something sporty like athleisure or stretchy clothes, while millennials may come prepared to shine in their elegant wear (24%).
Respondents shared other must-haves for holiday travel besides clothes and toiletries, like “extra cash for emergencies,” “a great book” and “portable batteries.’
“When going on vacation for the holidays, it doesn’t matter what you pack as long as you return feeling relaxed and with many fond memories,” said Dana Studebaker, vice president of marketing of consumer brands at Apple Leisure Group. “For many travelers what matters most is having quality experiences and spending time with their loved ones.”
Many may be counting the days down to their trip, especially since seven in 10 Americans look forward all year to spending the holidays with their loved ones and two-thirds said it’s the highlight of their year.
This year, half of Americans want to celebrate the holidays with their loved ones in a completely new way.
Those who are traveling for the holidays this year are going to visit loved ones (48%) and spend time with their kids (33%) or their partner (33%).
Interestingly, Gen Z will be traveling to upkeep tradition (26%), while millennials just need some time off of work (40%).
When traveling during the holidays, people prefer to visit somewhere they enjoy (47%), but 27% want to go somewhere they’ve never been before.
This holiday season, people are most interested in visiting somewhere that’s family-friendly (41%) or tropical (33%), while others want to kick back at an all-inclusive resort (29%) or explore a small town (26%).
And sometimes it’s the little touches that matter like when hotels offer holiday snacks/beverages (55%) or having a symbol of the holidays in public areas (46%).
“Celebrating the holidays in a new destination is a great opportunity for travelers to try something new and be exposed to various holiday traditions,” said Erica Doyne, senior vice president of marketing and communications for AMResorts. “Whether you choose to spend your holidays relaxing by the beach in a tropical destination or experiencing a new culture, a holiday trip is a chance to reconnect with loved ones while discovering something new.”
BIGGEST STRUGGLES OF TRAVELING DURING THE HOLIDAY SEASON
-Crowds – 42%
-Delayed/canceled flights – 37%
-Forgetting something at home – 31%
-Staying energized – 20%
-Bringing gifts to loved ones – 18%
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Top 5 benefits of owning a senior pet
With age does, in fact, come wisdom, according to 71% of pet parents who said their furry friend has gotten smarter with age.
The survey of 2,000 dog and cat parents looked at some of the experiences of having younger and senior pets and found that as they’ve gotten older, pets are better at interacting with other pets or people (72%) and learning new tricks/commands (56%).
While 54% said younger pets are easy to teach, 87% say that you can in fact teach an old dog new tricks.
Additionally, parents of senior pets reported a stronger emotional connection with their pet than those who have younger pets (91% vs. 85%).
Conducted by OnePoll for Stella & Chewy’s, the survey found that although owning a younger pet has its perks like them having more energy (64%) and fewer health issues (54%), pet parents reflected on the fact that younger pets need more training (61%) and are more likely to have accidents (55%).
Parents of senior pets get to skip over some of those worries about training (69%) or them misbehaving (64%) and even said senior pets are just as easy to care for as younger pets (57%).
“We believe that all pets deserve love, no matter the age, said Marie Moody, founder of Stella & Chewy’s. “My dogs Stella and Chewy, who inspired me to start the company, showed me how much I can learn from senior pets. As my dogs aged, they became even smarter companions, giving me a fresh perspective that I carry with me every day.”
In fact, 68% of pet parents think that generally, more people should be open to adopting a senior pet, especially given three-quarters of respondents said their pet has become a more intuitive companion with age (74%).
And pet parents have learned a thing or two about aging from their pets, like “age doesn’t determine how fun or sociable you can or cannot be,” take things “in stride one day at a time” and “be patient with younger generations.”
Parents of senior pets can vouch for their pals, noting that their pet has made a significant impact on their lives (90%), going through major life experiences like having kids, the loss of another pet and getting through the pandemic.
One way that parents reciprocate the love provided by senior pets is by keeping nutrition top of mind. In fact, most senior pet parents (72%) agree that they’ve noticed positive changes in their senior pet when prioritizing nutrition.
“There is nothing quite like the love that senior pets give, and I’m so grateful to have experienced life with them by my side,” said Moody. “I hope that we can inspire others to experience the joy of parenting a senior dog or cat, and encourage adoptions both throughout November, National Adopt a Senior Pet Month, and beyond.”
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Americans will do anything for a silent night this holiday season
What’s on Americans’ wish list for the holidays this year? For two in three, it’s a decent night of sleep.
A new poll of 2,000 US adults found 62% claim the winter holiday season is their busiest time of year and 66% said if they could, they’d beg Ol’ Saint Nick for any product that could give them better sleep.
The biggest contributors to a lack of sleep during the holidays include cooking and preparing meals (36%), shopping stress (34%), financial stress (34%) and having family over (30%).
Seven in 10 will force themselves to stay up later in the evenings in order to tackle the tasks they couldn’t finish during the day — including wrapping gifts (37%) and cooking or preparing meals (28%).
Over half (58%) similarly find themselves waking up earlier in the mornings for the same reasons.
Commissioned by Mattress Firm and conducted by OnePoll, the study found the most sleepless nights of the holiday season are Christmas Eve (43%), New Year’s Eve (38%), Christmas Day (35%), Thanksgiving (26%) and Black Friday (17%).
Over the course of the holidays, 64% of people are likely to gather with their extended relatives. And if they’re traveling, 55% are likely to lose out on quality sleep if they aren’t in their own bed.
Those who celebrate Christmas especially feel the midnight oil burn: 67% of them are likely to stay up late on Christmas Eve with their family. Three in four (74%) claimed they’re the last ones to go to bed that evening, ensuring everyone else is tucked in before them.
Over half (52%) of Christmas-celebrating parents said their kids still believe in Santa. Sixty-two percent of those kids insist on staying up late on Christmas Eve in an attempt to catch Mr. Claus in the act.
New Year’s was also found to be a major culprit in sleep loss during the holidays. Nearly four in five (78%) of those who celebrate stay up late on the Eve. Even then, 32% get so exhausted, they can never make it to midnight.
“There’s something about the holiday season that, while exciting and usually a time to enjoy family, is also absolutely exhausting,” said Dr. Chris Winter, neurologist, sleep specialist and sleep advisor at Mattress Firm. “Having family over, shopping, budgeting — it can all stack up and make getting a sound night of sleep seem like a distant, nearly-impossible-to-reach fantasy.”
The study also found the holiday season’s best nights for sleep: the nights after Thanksgiving (27%), Christmas Day (26%) and New Year’s Day (18%).
For at least one in three (37%), it’s easier to sleep the night after a major holiday. But for 20%, it’s still a challenge.
On average, respondents claimed they need three days to pass after the holiday season before they can sleep soundly again.
Post-holiday recovery sleep can still be impacted by family overstaying their welcome (45%), cleaning up after guests (45%) and financial worries (33%).
“Getting decent rest during the busy holiday season begins by first committing to a sleep routine so that no matter where you are, the ritual will help you relax and prepare for bed. It’s also helpful to pace yourself and give yourself time between holiday tasks to decompress,” suggests Dr. Chris Winter. “Instead of taking on one task after another, you can give yourself time to relax and get better quality sleep by dividing your to-do list throughout the day.”
TOP 10 HOLIDAY TASKS PEOPLE STAY UP LATE TO FINISH
-Wrapping presents - 37%
-Cooking/preparing holiday meals - 28%
-Watching holiday movies - 27%
-Shopping - 25%
-Chatting with family/friends - 21%
-Decorating - 21%
-Baking cookies/pastries - 21%
-Planning/preparing holiday parties - 14%
-Home décor changes - 13%
-Playing holiday-related games - 8%
Survey methodology:
This random double-opt-in survey of 2,000 Americans who celebrate a winter holiday was commissioned by Mattress Firm between October 12 and October 17, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Survey says healthy eating postponed for the end of the year
A quarter of Americans are still carrying the weight they gained at the end of last year, according to new research.
The survey of 2,000 general population Americans revealed that 60% of respondents gained weight toward the end of 2021, a time of year when many people celebrate with exchanging gifts, seeing family and eating more food than usual.
But despite 24% continuing to carry the weight they gained last year, they are still planning to be unhealthy this year — in fact, four in 10 respondents (42%) are using the end of the year as an excuse to postpone eating healthily.
Conducted by OnePoll, Herbalife Nutrition’s fifth annual “Writing Off the End of the Year” survey found 60% of those planning to postpone their healthy habits, have already started, admitting mid-November is their cut-off.
And the average respondent expects to gain five and a half pounds before 2023 — on top of any weight they’re still carrying around from last year’s holiday season.
This year’s survey also included a global component: in addition to the 2,000 Americans, 2,750 international respondents from five different countries were polled.
Americans aren’t the only ones making unhealthy choices toward the end of the year, and the survey revealed that 53% of all respondents admitted to breaking a diet at the end of the year — with 37% of those breaking it specifically due to the temptation of holiday food.
Perhaps it’s not surprising, then, that 49% of those surveyed have found themselves waiting until the new year to try and lose weight.
Some respondents take this to a more extreme level than others: 41% have eaten more than one dessert at a meal, 35% admit eating more than one of the same meals in a day (for example, two dinners) and 35% have eaten more than three meals in a day.
Other respondents have eaten an extra-large midnight snack (26%), eaten so much that they’ve needed to undo a button or loosen their belt (24%) — or deliberately worn stretchy clothes to accommodate overeating (19%).
Despite how much respondents plan to eat as they approach the end of the year, respondents admit they’ll still be discarding about three pounds of uneaten food per week during this season.
“Many people overeat during holiday family and friend gatherings, but by consuming some protein rich snacks before the party, you won’t feel as hungry and therefore reduce the chances of overeating,” said Dr. Kent Bradley, Chief Health and Nutrition Officer at Herbalife Nutrition. “As our enjoyment of food is often in the first bite, it's best to enjoy the taste with just a small bite and avoid the discomfort of overeating this holiday. Also, if you are cooking the meal, keen meal planning with this idea of smaller taste size portions can help reduce food waste.”
While many respondents are planning to end 2022 on an unhealthy streak — they’re planning to start 2023 with a clean slate.
Sixty-three percent of those surveyed plan to adopt a “New Year, New Me” attitude in 2023.
And for almost half (46%), that new attitude involves making a New Year’s resolution, many of which are focused on improving their health.
The most common resolution was revealed to be saving more money (57%), followed by wanting to eat healthier (55%) and exercise more (54%).
Focusing more on self-care (49%) and improving their work-life balance (47%) rounded out the top five resolutions.
“The New Year is an excellent time to get back on track with a renewed commitment to year-round health, and although it’s common to gain weight at the end of the year, the most successful New Year's health resolutions combine nutritious balanced diets and exercise, along with specific and attainable goals,” added Bradley.
RESPONDENTS’ EXCESSES AT THE END OF THE YEAR
-Eaten more than one dessert at a meal — 41%
-Eaten more than one of the same meal in a day — 35%
-Eaten more than three meals in a day — 35%
-Eaten an extra-large midnight snack — 26%
-Eaten so much I've had to undo a button on my pants or loosen a belt — 24%
-Deliberately worn stretchy clothes to accommodate overeating — 19%
-Hid my favorite holiday foods/treats to save for later — 18%
-Eaten until I feel sick/unwell/full to bursting — 17%
TOP NEW YEAR’S RESOLUTIONS FOR 2023
-Save more money — 57%
-Eat healthier — 55%
-Exercise more — 54%
-Focus on self-care — 49%
-Improve my work/life balance — 42%
Survey methodology:
This random double-opt-in survey of 4,750 general population respondents (in six countries, including 2,000 Americans) was commissioned by Herbalife Nutrition between Oct. 11 and Oct. 25, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Americans will do anything to avoid getting sick before a trip
Nearly half of Americans buckle down for at least a week before a trip to avoid getting sick.
A new survey of 2,000 nationally representative Americans found that 44% take extra precautions to avoid falling ill for at least a week, with 22% saying they do so for at least two weeks.
In fact, the average respondent says 10% of their luggage is dedicated to cleanliness items such as hand sanitizer (73%), masks (63%) and cleaning wipes (60%).
Since the start of the pandemic, 58% of respondents admit that they have higher standards of cleanliness when traveling.
But that’s not to say respondents aren’t staying clean at home. On a typical day, respondents wash their hands with soap and water about six times per day and use hand sanitizer and cleaning wipes about four times.
Conducted by OnePoll on behalf of Ecolab, results also revealed that 56% of respondents feel dirtier and germier when they’re traveling.
Respondents are more concerned about cleanliness while traveling to their destination compared to after they’ve arrived (23% vs 16%).
To that same tune, most respondents (40%) feel like they first need to clean themselves immediately after arriving to their destination.
Even so, respondents aren’t letting their guard down upon arrival, they’re looking for both red and green cleanliness flags.
When searching for red flags that might indicate their room is not clean, respondents look for stains on the sheets (74%), trash on the floor (70%), soap scum in the shower (64%) and dust or fingerprints on the cups (57%).
On the flip side, they’re looking for green flags like clean smells (82%), fresh trash bags in the cans (77%), cups wrapped in plastic (72%) and a post-clean seal on the door (52%).
It’s no surprise that more than four in five (82%) feel more comfortable staying at places where they have a clear cleaning program.
“It’s more important than ever to try to be cleaner and safer when traveling,” said Lisa Robinson, VP Global Food Safety and Public Health. “While most travelers may have their own cleanliness habits, the Ecolab Science Certified Program can help businesses advance cleaner, safer practices through science-based products and periodic auditing by an Ecolab specialist.”
The survey also asked respondents about their encounters with germs or sickness when traveling and found that 40% of all respondents have gotten sick while traveling.
Getting sick on vacation is a traveler’s worst nightmare. Of those who have, 45% said they were relegated to their room until their flight back, while 24% actually turned around and went home.
Another 22% said their illness ruined the trip for everyone else involved.
One in five (20%) spread their germs throughout the group, making the other travelers in their party sick as well.
And while they didn’t have to cut their trip off early, 19% had to take an extended stay and remain at their destination to recover.
One respondent said, “I wasn't able to do things with my family when we arrived at our destination.”
“Vacations are an important time to relax and recharge and the Ecolab Science Certified seal can help give peace of mind to those traveling so they know they are at a location dedicated to a higher level of cleanliness and so we can get back to enjoying life,” said Robinson.
Survey methodology:
This random double-opt-in survey of 2,000 nationally representative Americans was commissioned by Ecolab between October 11 and October 17, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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62% of Americans reveal they want to be the best gifter this holiday season
Six in 10 Americans are worried about being “out-gifted” this holiday season, according to new research.
The survey of 2,000 Americans who plan to exchange holiday gifts revealed that 62% are trying to be the best gifter in their family — and the biggest competition? Mom, according to 24% of those polled.
For 59%, gift giving is a friendly competition in their family, and respondents rate their own skills quite highly; 20% said they’re the best gift giver, coming in second after mom.
Partners came in third (13%), then dad trailed a bit, coming in fourth place with 12% of the vote.
Gift giving is so important that 62% believe finding the right gifts for their loved ones is the most stressful part of the holidays, and respondents brainstorm an average of five ideas before landing on the perfect present.
Commissioned by Avocado Green Mattress and conducted by OnePoll, the survey found that while gift giving may be a fun competition, there’s also a selfless aspect.
Respondents prefer giving gifts, rather than receiving them (31% vs. 19%) — though 44% did say they enjoy both equally.
But it’s not just about finding a gift people will love: Americans are also looking into the sustainability of their gifts.
When it comes to friendly gifting, 58% said sustainable gifts give them an edge over the competition, and 42% have begun to care more about purchasing eco-friendly gifts over the past few years.
“Brands know that most shoppers want gifts that don't harm the environment,” said Avocado Green co-founder and chief marketing officer Mark Abrials. “So it’s essential to look for trusted certifications to ensure what a company is doing is actually green — and not just greenwashing.”
Half of the Americans surveyed (49%) would be willing to go out of their way to shop at a local, sustainable business — of those, the average respondents would be willing to pay 44% more and spend an extra 3.5 hours on the gift-buying process.
Respondents were asked what factors are most likely to influence their gift-buying decisions, and a third said it was important that the gift is coming from an eco-conscious business (36%), or from a small or local business (35%).
A similar number look for companies that give back to the community (31%), and about a quarter want to purchase from companies that are carbon neutral (26%).
But it’s not all about where the gift is coming from. Results found that respondents are also being conscious of how they present gifts.
Over the past few years, 46% said they’ve become more open to the idea of alternative wrapping options — such as paper bags (47%), newspaper (41%) and fabric (36%).
And 40% believe non-traditional wrapping paper allows them to be more creative while giving gifts.
“In the age of climate change, it’s imperative we all do our part to limit the environmental impact of our individual choices,” said Abrials. “Collectively, being more intentional about our holiday gifts can have a big positive impact.”
WHICH FACTORS INFLUENCE RESPONDENTS’ GIFT-BUYING DECISIONS?
How much the recipient will like the gift — 43%
The cost of the gift — 39%
How it compares to what I purchased for this person last year — 37%
If the company is eco-conscious and sustainable — 36%
How it compares to what I’m buying for other people — 35%
If the gift comes from a small and/or local business — 35%
How long it will take to ship — 35%
If the company gives back to the community — 31%
If the company is women or minority-owned — 28%
If the company is carbon neutral — 26%
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3 in 5 say this is the go-to sick day movie genre
Feeling under the weather? Try the rom-com remedy — three in five Americans say it’s their go-to movie genre when down for the count.
That’s according to a new poll of 2,000 millennial parents of kids ages 4-12, where they’re also watching action and adventure movies (37%) and series like Harry Potter or the Hunger Games (36%).
When sickness strikes, more than four in five (82%) spend most of their time in their bedroom, with 42% staying put on the couch in their living room.
This may contribute to the fact that the average parent watches five hours of TV or movies each sick day.
Conducted by OnePoll on behalf of Delsym, results showed how respondents are optimizing comfort with their favorite things.
Results revealed that respondents get sick about three times per year.
Respondents were more likely to prefer old favorites than to wrap their heads around new content when feeling ill. (23% vs 15%).
When parents are sick with their children, the most popular movies to watch are the Harry Potter series (32%) and the Toy Story series (32%).
They also watch movies like Frozen (30%), Charlie and the Chocolate Factory (28%) and Moana (25%).
More than half (56%) of respondents have a go-to or favorite feel-better comfort movie, with the average person saying they can watch it four times in a row without getting sick of it
In fact, 45% of those admit they can watch it more than four times and one in 10 of those (11%) even say they can watch it “an infinite amount of times.”
In total, respondents have watched their feel-better movie about 34 different times.
This movie has been respondents’ favorite for about six years, perhaps because it reminds them of good times (61%) and makes them laugh (53%).
Parents report feeling relaxed (54%), happy (48%) and calm (40%) after watching their favorite movie.
Almost two-thirds (63%) of parents agree that they’ve passed their love of their favorite movie along to their child.
“Nothing brings a family together quite like movie night, and nothing makes movie night better than a feel-good flick that fills you with warm, fuzzy feelings – especially when you’re sick. We understand that feeling better means more than just relieving your cough symptoms – it’s about cozying up on the couch as you and your family work to feel better together,” said Albert So, Marketing Director, Upper Respiratory Brands at Reckitt, including Delsym.
The survey also delved into how respondents are remedying their ailments by caring for their five senses.
In order to alleviate their symptoms, parents tend to want to taste soup (42%) and hot beverages like tea or coffee (26%).
They also want to touch things like their favorite blanket (40%), their significant other (19%) and their pet (14%).
When it comes to smell, respondents like to breathe in something clean like fresh linens (42%), medicine (36%) and something cooking in the kitchen (26%).
And while trying to feel better, respondents like to listen to music (58%) and their friends and family talking (29%).
“When a family member is under the weather, the entire household is caught in the storm and that daily routine can be thrown off course, bringing with it discomfort and chaos. Families not only need fast-acting relief, but they need comforting remedies to help them navigate that storm,” said So. “Whether it’s mom’s chicken soup, your go-to feel better movie or cozying up with your kids, whatever it is that makes you feel better can go a long way.
Survey methodology:
This random double-opt-in survey of 2,000 millennial parents of kids aged 4-12 was commissioned by Delsym between October 6 and October 10, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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Majority say pets are the best icebreaker
If dating apps aren’t leading to a successful relationship, you might be barking up the wrong tree — new research shows adopting a pet might be a better way to go.
The survey of 2,000 American dog and cat owners found 34% of respondents met their significant other because of their furry friend.
And it’s not just romantic love people are finding as a result of their four-legged pals: results also found one in three respondents (32%) met their best friend because of their pet.
How are these “meet-cutes” happening? The majority of respondents (68%) said it’s easier to start a conversation once their pet has broken the ice and provided something to talk about.
Which might explain how 72% of those surveyed have struck up a conversation with someone specifically because of their pet — and for those, it happens an average of 172 times per year.
Commissioned by “I and love and you,” a holistic pet food brand that creates nutritious meals for dogs and cats, and conducted by OnePoll, the survey indicates that our pets aren’t just helping us meet new people, but also different kinds of people.
According to results, watching their pet approach people without judgment or prejudice has encouraged 77% of respondents to do the same.
And seeing their pet approach all types of people has made 74% more aware of their own judgment and prejudice. Respondents were split by ethnicity, and white respondents were among the ones who most strongly agreed with this statement, at 83%.
“Everyone has experienced the pure and unwavering love our dogs and cats, essentially our best friends, offer,” said Michael Meyer, CEO of ‘I and love and you.’ “As a holistic pet food brand dedicated to strengthening the bond between pet and owner, we recognize the importance of learning valuable lessons from the ways our pets approach the world.”
Seventy-seven percent of respondents said their pet has never judged them, regardless of what their pet has seen them do.
Moreover, 80% said their pet not being judgmental has encouraged them to be less judgmental of others. Black respondents were among the most likely to agree with that statement (90%) — with white respondents not far behind (87%).
Perhaps, then, it makes sense that 80% believe their four-legged companion has made them a better person. Those surveyed were also split by their sexuality, and results found queer respondents were the most likely to agree — at 90%.
Specifically, respondents said their pet has helped them to become more social (66%), more active (59%) and more open (58%).
When asked to give specific examples of how their pet has made them a better person, one respondent said, “Sometimes I feel like not getting up anymore… But having to take care of these animals has helped me continue to get up and keep moving.”
Another wrote, “Seeing my pet just be a pet, as corny as it may sound, something about the innocence, the purity, opens my heart beyond something indescribable. I feel a warmth in my core, like I [want to] do better for her.”
Pets help bring out the best in humans, which might be why 78% of respondents agree: the world would be a better place if we could view it through our pet’s eyes.
“We see these survey results as an opportunity for us to better ourselves by taking a page from our pet’s handbook,” said Meyer. “We challenge you to chat it up with a stranger, embrace and celebrate diversity, leave judgement at the door and strive to be an elevated version of oneself — one that would make your four-legged best friend super proud.”
HOW HAS YOUR PET MADE YOU A BETTER PERSON?
They’ve helped me to become more social — 66%
They’ve encouraged me to be more active — 59%
They’ve helped me to become more open — 58%
Watching my pet try new things has encouraged me to do the same — 44%
Taking care of them has helped me to take care of myself — 26%
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This many people think food plays a huge role in holiday traditions
People feel endless nostalgia when the most wonderful time of the year comes around, according to new research.
A new survey of 2,000 US adults who celebrate a winter holiday found two in three would love to recreate the holiday magic of their favorite childhood memories this season, with 72% claiming they enjoyed the holidays more when they were young.
Sixty-nine percent of those polled had holiday traditions growing up and 43% said their longest-running holiday traditions have been going for 16 years or more.
Some of the most cherished traditions include decorating the Christmas tree (43%), seeing friends and family (40%), decorating the home (29%), watching classic holiday movies (26%) and eating holiday meals (25%).
More than a third (35%) said their fondest memories of the season occurred between the ages of 6 and 10 — an indicator of the golden era for holiday magic.
Conducted by OnePoll and commissioned by the makers of the SPAM® Brand to coincide with the launch of their new holiday flavor, respondents also shared what they felt indicates the “true” start of the holiday season: putting up the Christmas tree (47%), holiday music playing on the radio (47%), putting up holiday decorations (46%), watching holiday movies (44%) and seeing seasonal foods or holiday flavors (42%).
Additionally, those surveyed said “Jingle Bells” (31%), “White Christmas” (29%) and “We Wish You A Merry Christmas” (27%) are the top carols to put them in the holiday spirit.
Two in three survey respondents were parents, destined to create holiday memories with their children. A large majority of them (91%) want their children to experience the magic of the holidays. Nearly as many (87%) want to give their kids their own fond memories of the holidays.
Seven in 10 (71%) agreed the holiday season is the perfect opportunity to start new traditions. Just as many believe new holiday traditions can last just as long as the established ones from their childhood.
The survey also revealed 52% have adapted their childhood holiday traditions to the modern-day. This includes collecting new decorations (50%), watching modern remakes of classic holiday movies (43%) and connecting with friends and family virtually (41%).
One in four said their favorite way to modernize traditions is by re-creating old holiday recipes from their youth (28%).
“Now more than ever, people are seeking that warm and comforting feeling from past holiday traditions, and they want to share and evolve these traditions with their families,” said Jennesa Kinscher, senior brand manager for the SPAM® Brand. “This includes creating new yet simple ways to enjoy holiday activities and foods we love while establishing new interpretations of traditions that can be passed down for years to come.”
The survey found food plays a huge role in holiday traditions for 83% of people. Whether creating a new holiday dish or an old family recipe, respondents said they’re motivated to create it because their friends and family enjoy it (56%), they enjoy it themselves (56%) and because of tradition and nostalgia (43%).
Flavors and spices that evoke feelings of holiday nostalgia and comfort the most are cinnamon (58%), pumpkin (54%), peppermint (52%), cocoa (47%) and nutmeg (39%).
Over half (56%) of respondents have tried to re-create something for the holidays from their childhood — including favorite holiday meals (59%), baked goods or treats (59%) and decorations (50%).
“Food is such a big part of holiday traditions because the popular seasonal ingredients and flavors we all love triggers fond and familiar memories,” continued Kinscher. “That’s why we’ve summed up the spirit of the holidays in one SPAM® can, taking consumers back to the nostalgia and comfort we all crave.”
WHAT MADE THE LAST FEW HOLIDAYS MORE MEANINGFUL?
Being reminded what to be thankful for - 55%
Enjoying annual favorites such as food, movies and music - 51%
Being able to see family/friends again - 51%
Celebrating with kid(s) - 41%
Making new traditions - 40%
Survey methodology:
This random double-opt-in survey of 2,000 Americans who celebrate a winter holiday was commissioned by the makers of the SPAM® Brand between October 21 and October 26, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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