Tradesman Digital Marketing

In this video, edit ad group google ads I will go over How To Edit Ad Groups In Google Ads and discuss the best practices, we follow for the best results. 0:00 Intro 0:10 Things You Shouldn't Edit 0:27 Three Things You Should Edit At The Ad Group Level 1:20 Editing The Ad Group Name 2:05 Editing The Keywords 5:20 Editing Negative Keywords 6:38 Editing The Ads 10:35 Understanding Landing Pages Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. How ad groups work An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Group ad groups by similar themes Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you sell desserts, beverages, and snacks on your website. For example, in the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them. Ad group: desserts Ad group: beverages Ad group: snacks cupcakes soda potato chips pumpkin pies coffee pita chips apple pie iced coffee beef jerky chocolate cake iced tea salted peanuts ice cream sparkling water mixed nuts cookies orange juice rice crackers How to create a new ad group To create a new ad group, follow these steps: Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To create a new ad group, click the plus button . How to edit an ad group Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To edit your ad group, hover and click the pencil icon Edit next to each setting you’d like to make changes to. About ad group status Your ad group status lets you know whether your ad group is active or not. Ad group status is different than the statuses for campaigns, ads, and keywords, though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads and keywords. Ad groups can also include Targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups that use keyword targeting. Ad Group Structure This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on. For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads, and keywords in the campaign will stay enabled.

In this video on how does google ads charge you I will go over how google ads charges your account. Google ads charges you on either a monthly basis or on a threshold method. This video will explain both. 0:00 Intro 0:12 Different Payment Methods 1:00 How Google Ads Charges You Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing https://ads.google.com/intl/en_ca/home/tools/manager-accounts/ Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Understanding why you've been charged Know this first With Google Ads, you'll be charged automatically on the 1st of each month or any time your balance reaches an amount known as your payment threshold. Your charge covers your advertising costs and any unpaid balance from the previous month, plus tax and fees that may apply to some countries. Your charge Current costs + Outstanding balance = charged amount Your charge covers your current advertising costs, plus tax and fees (if any) as well as any unpaid costs, which include tax and fees, from previous billing cycle, minus adjustments/promotional credits from the current or previous billing cycle. Current costs are from this billing period. Unpaid costs are from previous billing periods. If your total advertising costs are greater than your payment threshold (the amount that usually triggers a charge), the extra costs will be added to your current balance for the next charge. Your current balance is made up of any balance carried over from a previous month and your net cost (which includes advertising cost, taxes and fees, if any, minus adjustments and promotional credits) for the current month. Your first day of the month charge may sometimes exceed your payment threshold.

In this video on how much time google ads takes to approve I will go over how long it should take google to review and approve your ads inside google ads. This video will walk you through google policies as well as show you what to do if your ad gets disapproved. 0:00 Intro 0:30 Time It Takes To Approve An Ad? 1:19 Why An Ad May Be Disapproved Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About the ad review process Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page. To keep ads safe and appropriate for everyone, ads are reviewed to make sure they comply with Google Ads policies. Most ads are reviewed within 1 business day. How ad review works After you create or edit an ad or extension, the review process begins automatically. The content in your ad will be reviewed, including your headline, description, keywords, destination, and any images and video. If your ad passes the review, its status will change to "Eligible," and it will start to run. If the review indicates that your ad violates a policy, its status will change to "Disapproved," which means it can’t show anywhere. You’ll be notified of the policy violation and told what you can do next. Learn how to check the status of an ad. Ad status is “Under review” During the ad review process, the ad’s status will be "Under review." We review most ads within one business day, though some complex reviews may take longer. Google reserves the right to prioritize ad reviews or re-reviews to ensure the overall stability of system operations, or temporarily restrict ad serving to ensure policy compliance. If your ad is under review for more than 2 full business days, contact us for information. How long ad review takes Most ads are reviewed within 1 business day. However, some reviews take longer if the ad requires a more complex review. If your ad is under review for more than 2 full business days, contact us for information. Google reserves the right to prioritize ad reviews or re-reviews to ensure the overall stability of system operations, or temporarily restrict ad serving to ensure policy compliance.

campaign vs ad group In this video on campaign vs ad group I will go over the differences between ad groups and campaigns. I will also show you what you should do when creating both ad groups and campaigns inside google ads for best results. 0:00 Intro 0:20 What Is A Campaign & Ad Group? 3:00 Choosing Ad Groups & Campaigns 4:50 Why It's Important To Organize Ad Groups & Campaigns 7:17 Understanding Campaigns & Ad Groups Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Campaign: Definition A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer. Your Google Ads account can have one or many ad campaigns running. Each campaign consists of one or more ad groups. Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more. You can create separate ad campaigns to run ads in different locations or using different budgets. How ad groups work An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Group ad groups by similar themes Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you sell desserts, beverages, and snacks on your website. For example, in the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them. Ad group: desserts Ad group: beverages Ad group: snacks cupcakes soda potato chips pumpkin pies coffee pita chips apple pie iced coffee beef jerky chocolate cake iced tea salted peanuts ice cream sparkling water mixed nuts cookies orange juice rice crackers How to create a new ad group To create a new ad group, follow these steps: Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To create a new ad group, click the plus button . How to edit an ad group Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To edit your ad group, hover and click the pencil icon Edit next to each setting you’d like to make changes to. About ad group status Your ad group status lets you know whether your ad group is active or not. Ad group status is different than the statuses for campaigns, ads, and keywords, though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads and keywords. Ad groups can also include Targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups that use keyword targeting. Ad Group Structure This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on. For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads, and keywords in the campaign will stay enabled.

In this video on google ads mcc account I will go over How To Create a MCC Account In Google Ads. The MCC account in Google ads also known as the my client center allows Google ads users to easily manage multiple accounts inside one google ads dashboard. This video will take you step by step on how to create your own mcc account in google ads. 0:00 Intro 0:12 What Is An MCC Account & The Benefits? 0:55 How To Create An MCC Account 2:22 How To Link Accounts To Your MCC Account Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing https://ads.google.com/intl/en_ca/home/tools/manager-accounts/ Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Manage all your Google Ads accounts from one place Previously known as My Client Centre (MCC), manager accounts can help you manage multiple accounts. With a single login and dashboard, this online advertising manager can save you time with reporting, access control and consolidated billing. How Google Ads manager accounts works Link multiple Google Ads accounts, so you can access and manage them online with a single login. Manage campaigns across accounts Easily make updates across accounts, including changing daily budgets and pausing campaigns. Use labels to organise accounts, create automated rules, set alerts and get email notifications. Grant access and control Share access with other managers, grant new access and control the level of access in case someone’s role changes. Monitor performance Easily compare performance and track conversions across accounts. Plus, generate and share automated reports for anything from keyword performance to dimensions reporting. Consolidate your billing Combine invoices for several accounts into one monthly invoice. Get budget updates and easily track which account is being billed via your manager account dashboard. Create a Google Ads manager account A manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts (including other manager accounts) from a single location. This article explains how to create manager accounts. You may want to begin by first reading About manager accounts. Create a manager account from the manager account homepage Visit the Google Ads manager account homepage and click Create a manager account. If you’re not signed in already, sign in using the email you’d like to use to manage your new manager account. You can use the same email address for up to 20 Google Ads accounts (including manager accounts). Learn more about associating multiple accounts. Give your manager account a name. This is the name that your clients will see in their client account. Choose how you plan to use the account, either as an account to manage your own multiple Google Ads accounts, or to manage other people’s accounts. Select your country and time zone. This time zone will be used for your account reporting and billing and can’t be changed. You might want to choose the time zone you work in. Select a permanent currency for your account. You might want to choose the currency in which you do business. Your client accounts will be billed in their individual chosen currencies. Keep in mind that when you’re checking performance or budget information across accounts in your manager account, you’ll have the option to see any cost-related information converted to the currency used by your manager account. Learn more about converting currencies in your manager account. Click Explore Your Account to get started.

In this video on how many keywords per ad group I will go over how many keywords you should have per ad group in your google ads account. This video will help you have more success and easily optimize your account by making sure you have the correct amount of keywords in your ad group. 0:00 Intro 0:04 How Many Keywords Per Ad Group? 1:04 Best Practices And Example Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. How ad groups work An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Group ad groups by similar themes Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you sell desserts, beverages, and snacks on your website. For example, in the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them. Ad group: desserts Ad group: beverages Ad group: snacks cupcakes soda potato chips pumpkin pies coffee pita chips apple pie iced coffee beef jerky chocolate cake iced tea salted peanuts ice cream sparkling water mixed nuts cookies orange juice rice crackers How to create a new ad group To create a new ad group, follow these steps: Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To create a new ad group, click the plus button . How to edit an ad group Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To edit your ad group, hover and click the pencil icon Edit next to each setting you’d like to make changes to. About ad group status Your ad group status lets you know whether your ad group is active or not. Ad group status is different than the statuses for campaigns, ads, and keywords, though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads and keywords. Ad groups can also include Targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups that use keyword targeting. Ad Group Structure This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on. For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads, and keywords in the campaign will stay enabled. Keywords: Definition Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads. A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position. You can add match types to your keywords to help control which searches your ad can be matched with. Important You can have as many keywords as you like per ad group as long as it is relevant to the ad copy.

In this video on How Many Ad Groups Per Campaign Google Ads I will go over how many ad groups you should have per campaign in your google ads account and discuss the best practices, we follow for best results. 0:00 Intro 0:47 How Many Ad Groups Per Campaign? 2:05 Best Practices Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. How ad groups work An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Group ad groups by similar themes Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you sell desserts, beverages, and snacks on your website. For example, in the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them. Ad group: desserts Ad group: beverages Ad group: snacks cupcakes soda potato chips pumpkin pies coffee pita chips apple pie iced coffee beef jerky chocolate cake iced tea salted peanuts ice cream sparkling water mixed nuts cookies orange juice rice crackers How to create a new ad group To create a new ad group, follow these steps: Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To create a new ad group, click the plus button . How to edit an ad group Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To edit your ad group, hover and click the pencil icon Edit next to each setting you’d like to make changes to. About ad group status Your ad group status lets you know whether your ad group is active or not. Ad group status is different than the statuses for campaigns, ads, and keywords, though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads and keywords. Ad groups can also include Targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups that use keyword targeting. Ad Group Structure This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on. For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads, and keywords in the campaign will stay enabled.

In this video on duplicate ad group google adsI will go over How To Duplicate Ad Groups In Google Ads in 2022. This video will show you how to save time in google ads by duplicating and copying your ad groups. 0:00 Intro 0:07 What Is An Ad Group & Why Duplicate Them 0:47 How To Duplicate Ad Groups 2:10 Naming Ad Groups 2:29 Changing Keywords 3:50 Changing Ads 5:14 Turning On Ad Group Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. How ad groups work An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Group ad groups by similar themes Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you sell desserts, beverages, and snacks on your website. For example, in the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them. Ad group: desserts Ad group: beverages Ad group: snacks cupcakes soda potato chips pumpkin pies coffee pita chips apple pie iced coffee beef jerky chocolate cake iced tea salted peanuts ice cream sparkling water mixed nuts cookies orange juice rice crackers How to create a new ad group To create a new ad group, follow these steps: Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To create a new ad group, click the plus button . How to edit an ad group Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To edit your ad group, hover and click the pencil icon Edit next to each setting you’d like to make changes to. About ad group status Your ad group status lets you know whether your ad group is active or not. Ad group status is different than the statuses for campaigns, ads, and keywords, though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads and keywords. Ad groups can also include Targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups that use keyword targeting. Ad Group Structure This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on. For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads, and keywords in the campaign will stay enabled.

In this video on ad group name in google ads I will go over How To Name Your Ad Groups And Campaigns In Google Ads in 2022. This will video will show you the benefits of naming ad groups and campaigns as well as how to name them. 0:00 Intro 0:15 What To Name Your Ad Group And Campaign 1:15 How To Change Campaign Name 1:43 How To Change Ad Group Name 2:05 Benefits Of Naming In Google Ads Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Campaign Organization and Naming Conventions In order to make life easier for everyone, there needs to be rules. For instance, in Canada we all drive on the right side of the road. Kaos would ensue if we each decided to drive on whatever side we wished. It is by all agreeing to that convention that we eliminated a potential conflict. The same is true for many other things in life.While it is not a matter of life or death, having conventions in our marketing campaigns saves time and removes confusion. This may not increase quality scores but it will increase our quality of work and life. It will also make it easier when campaign managers change.We have come up with 9 rules to follow in naming campaigns. You'll find them below one by one with explanations and clarifications. How to Organize a Google AdWords Campaign for Success! 1. The first word or two of a campaign should be its type What is the first thing we want to know about a campaign when we first see it? We want to know if it's a search campaign or some other type such as display, remarketing or shopping. We should not be wasting time figuring out what a campaign's intentions are by looking at settings or having to remember because we have many clients and the less things cluttering up our minds, the better.Therefore the very first word of a campaign's name should be one of the following: Search Display Remarketing Shopping Call Video There may be other future types (Audio?) or others we can come up with (We have used Mobile before) but these are the basic ones.We also split up text and image campaigns for display campaigns and sometimes, depending on circumstances, a remarketing campaign. In those cases, I include either the word Text or Images after the name such as: Display Text Display Images We have also had Display Search campaigns. 2. A colon should separate the type from any further description Often, just having the campaign's type is not enough. That can be the case for a client targeting different countries. For example, Search: Canada Search: USA We recommend using the full name and not an abbreviation, except where there is no ambiguity. For instance, I would not use CA for Canada since it could be interpreted as California. USA can be used for the United States. 3. The descriptive words after the campaign type should be the most important to the least Say a client sells books and we decide to split campaigns along the types of books such as Crime Novels, History, Science Fiction and others. They also sell in different countries and it is decided to split campaigns along the geographies as well. Should the order be: Search: History; USA Search: History; Canada orSearch: USA; History Search: Canada; History The question is, which is more important, the type of book (the category) or the geographical targeting?The answer is that the category is more important and thus should be specified before any other description. What will typically follow the category will be more campaign settings and the only ones worth knowing are targeting options of location and language. It also reads better and when alphabetising, the book types would all follow each other instead of all campaigns targeting Canada being bunched together. 4. When there is more than one word or phrase describing a campaign, use a semicolon As seen above, a semicolon is used to separate History from the country's name.You may think, why use a separating character at all? For that matter, why not a colon as we did before?The answer lies mainly that computer software can be used to extract a word from a campaign's name. For example, a client may ask (or we may want to know) how the History books performed, regardless of country or how each category did. The only way to do this easily is with those separator characters. Without them, software could not tell where each one starts and ends. 5. A comma should be the separator should there be a third describer Search: History; Canada, English Search: History; Canada, French Again, software can easily determine what that word is by identifying the comma. 6. Names should be capitalized It just reads better that way I find.

In this video, on responsive search ads I will go over Google Ads Responsive Search Ads Best Practices. The video will cover the benefits of responsive search ads (RSA'S) as well as how to create responsive search ads and my recommendations for writing them. 0:00 Intro 0:11 What is an RSA 1:59 Benefits Of Responsive Search Ads 2:40 How To Create Responsive Search Ads 9:32 Recommendations For Writing RSA's Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About responsive search ads Important Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. Expanded text ads will continue to serve, and you'll still see reports on their performance going forward. You'll still be able to pause and resume your expanded text ads, or remove them if needed. We strongly encourage you to transition to responsive search ads. Learn more about this change to expanded text ads Responsive search ads let you create an ad that adapts to show more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance. Tips Assets can be shown in any order, so make sure they make sense individually or in combinations, and don't violate our policies or local law. It’s recommended to have one responsive search ad per ad group with at least 'Good' or 'Excellent' Ad Strength. There’s a limit of 3 enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1. Benefits Responsive search ads help you: Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers. Save time by providing multiple headline and description options, allowing Google Ads to show the most relevant combinations to your customers. Tailor your headlines and descriptions to your customers’ locations, regular locations, or locations of interest. Reach more potential customers with multiple headline and description options that give your ads the opportunity to compete in more auctions and match more queries. Increase ad group performance by attracting more clicks and conversions that your existing text ads aren’t capturing because responsive search ads help you compete in more auctions. How it works The more headlines and descriptions you enter, the more opportunities Google Ads has to serve ads that more closely match your potential customers’ search queries, which can improve your ad performance. After you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy. Unlike expanded text ads, you can provide up to 15 headlines and 4 descriptions for a single responsive search ad. Next, in any given ad, a maximum of 3 headlines and 2 descriptions will be selected to show in different combinations and orders. Part of your ad text may automatically appear in bold when it matches or closely matches a user's search query. Over time, Google Ads will test the most promising ad combinations, and learn which combinations are the most relevant for different queries. Optimize your campaign as you create it As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign. The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings.

In this video on call only ads I will go over the Best Practices And Settings For Call Only Ads In Google Ads for 2022. If you run call only ads this video will show you how to optimize and produce more leads for your call-only campaign. 0:00 Intro 0:12 What is A Call Only Ad 1:12 Best Practices 1:18 3 Ads Per Ad Group 3:02 Headlines And Descriptions Are Filled Out 3:30 Extensions 4:40 Ad Schedule 6:21 Keywords Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About call ads Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks your ad, the ad places a call to you from their device. How it works Call reporting—which is available only on the Search Network—uses Google forwarding numbers (GFNs) to measure the performance of your call extension or call ad. When you turn on call reporting, we’ll assign a Google forwarding phone number to your ad. That way, you’ll be able to see the details of your calls, and count them as conversions. How a call ad works Your ad wins an auction and is shown on the Search Network. Someone taps the ad. That person’s mobile phone dialer opens with the number set (either your own number or a GFN, depending on your settings). The person taps the call button to place the call. Calls using a GFN should be counted as a phone call in your reporting. Calls where the duration meets the minimum requirement set in your account for a conversion will be reported as a conversion on the date the ad was shown. For example, someone is shown your ad on August 5 and writes down the GFN, but doesn’t call until August 10 and has a 2-minute call with your business. On August 10, you would have one phone call reported and a call conversion reported on August 5 because the call met your 30-second requirement. When you create your ads, you'll be asked to enter the following information: Two headlines (optional, but recommended) Your business name Your phone number Two lines of description text A display path (optional) A Final URL (optional, but recommended. If provided, will show a user-facing link to the webpage) A verification URL, which is the URL of a webpage that includes your business phone number. These fields are eligible to show when your ad appears on mobile devices, but some may be omitted in order to make the most of the smaller screen space on these devices. Select extensions, including location extensions,structured snippet extensions, and callout extensions, are also eligible to show with your ad. Extensions expand your ad with more information and can give your ad greater visibility and prominence on the search results page. Clicks on location extensions will send people to your location page. There's no cost to add them, and it is recommended that you add all extensions that are relevant to your business. Clicks on your ad (including your extension) will be charged as usual. To learn more about extensions, skip to About extensions. Headline clicks on call ads initiate calls directly to your business and don't send customers to your website landing page. When you enter your verification URL, which can be the landing page URL for your business, that's only to verify your ad and phone number. It will not be directly displayed on your ad. To create ads that allow both clicks to call and clicks to your website, you can provide a Final URL which will add a secondary link on your Call Ad that will take users to the landing page you specify. About the Final URL While Call ads focus on initiating calls directly to your business, you also have the option of providing a Final URL, which will add a secondary user-facing link to your webpage. When the “Visit website” link will show Adding a Final URL won’t guarantee that it will show with your ad all the time. The “Visit website” link will show with your ad when: The “Visit website” link is predicted to improve your performance. Your ad’s position and Ad Rank is high enough for extensions to show. To show the “Visit website” link, Google Ads requires a minimum Ad Rank. 1. Make Sure You Have At Least 3 Ads Per Ad Group 2. Make Sure All Of Your Headlines And Descriptions Are Filled Out 3. Make sure to have all the extensions 4. Run the correct days of the week 5. Watch the keywords carefully

In this video on ecpc google ads I will go over what enhanced CPC is inside google ads, how to use it, and what alternatives there are for an enhanced cost-per-click bidding strategy. 0:00 Intro 0:10 What is ECPC 2:07 Can You Still Use ECPC 2:13 Should You Use ECPC 2:43 How To Set Your Campaign To ECPC Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About Enhanced CPC (ECPC) Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website. Unlike Target CPA and Target ROAS Smart Bidding, which automatically set bids based on your cost per conversion and return-on-ad-spend targets, ECPC will try to keep your average CPC below the max CPC you set (including bid adjustments) when optimizing for conversions. For Search, Display, and Hotel campaigns, ECPC helps increase conversions while trying to keep your cost-per-conversion the same as you would get with manual bidding. For Shopping campaigns, ECPC helps increase conversions while trying to maintain the same overall spend. You can also set ECPC to optimize for conversion value, allowing you to prioritize high-value conversions and properly value different conversion actions. Optimizing for conversion value with ECPC is available for Search and Shopping campaigns. In this article, we’ll explain how ECPC works and how it can help you get more value for your ad budget. Before you begin To use Enhanced CPC with Search, Shopping, or Hotel campaigns, you’ll need to set up conversion tracking. You don’t need conversion tracking to use ECPC with Display campaigns, but conversions will help you learn whether your ads are effective. How conversion tracking works with ECPC The Google Ads system looks for patterns of clicks and conversions and compares them to your past results. If certain locations lead to more sales, for instance, it will know. You'll get optimal performance if you use conversion tracking with ECPC. Make sure to review your conversion counting method for each conversion action to ensure it matches your goals. If you're tracking leads (such as sign-ups), you probably only want to count one conversion per ad click. If you're tracking sales, you probably want to count every conversion. If you aren’t using conversion tracking How ECPC works Available as an optional feature with Manual CPC bidding, ECPC is a form of Smart Bidding that uses a wide range of auction-time signals such as browser, location, and time of day to tailor bids to the unique context of each search, but not to the full extent of other Smart Bidding strategies, such as Target CPA and Target ROAS. ECPC looks for ad auctions that are more likely to lead to conversions, and then raises your max CPC bid (after applying any bid adjustments you've set) to compete harder for those clicks. If a click seems less likely to convert, Google Ads will lower your bid. ECPC will try to keep your average CPC below the max CPC you set (including bid adjustments), but may exceed your max CPC for short periods of time. Example Suppose you sell shoes both on your site and at a physical location, you’ve set your max CPC to $1 USD, and you have ECPC bidding turned on. If you set the value of store visit conversions to be higher than visits to your website, and Google Ads finds an auction that looks likely to lead someone to a store visit, it might set your bid to $1.70 USD for that auction. If another auction looks likely to lead to a website visit instead of a store visit, ECPC might lower your bid to $0.30 USD for that auction.

This video, Audience Segment (2022) - Audience Segments Google Ads [Tutorial] will go over how to set up audience segments in google ads. I will also explain what audience segments are and how to use them in your google ads campaign for better results in 2022. 0:00 Intro 0:10 What Are Audience Segments 0:40 Different Types Of Segments 2:27 Setting Audience Targeting 2:45 Demographics 5:04 Adding & Removing Audience Segments 10:43 Adjusting Bidding On Audience Segments Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Links In This Video: https://support.google.com/google-ads/answer/2497941?hl=en About audience targeting You can add audience segment targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they've interacted with your business. Audience segment targeting can boost your campaign's performance by reaching people browsing websites, using apps, or watching videos. Read the personalized advertising policy (formerly known as interest-based advertising) to help improve the experience for users and advertisers alike. How audience targeting works For Display, Search, Video, and Hotel campaigns, audiences are made up of segments, or groups of people with specific interests, intents, and demographic information, as estimated by Google. When adding an audience to a campaign or ad group, you can select from a wide range of segments. For example, these segments could include fans of sport and travel, people shopping for cars, or specific people that have visited your website or app. Google Ads will show ads to people who are likely in the selected categories. Users are allocated into audience categories for targeting on third-party websites and apps based primarily on their activity on third-party websites and apps. Users are allocated into audience categories for targeting on Google’s own products based primarily on their activity on these products. Affinity Audiences With affinity segments, you can reach people based on a holistic picture of their lifestyles, passions, and habits. Those in the affinity segment have demonstrated a qualified passion in a given topic, allowing you to reach the people that matter most with their products or offerings. Currently, all Google advertisers can access affinity segments in Search, Display, and Video campaigns, as well as Gmail and Display & Video 360. Life Events Engage with viewers on YouTube, Gmail and Display around important life milestones, like graduating from college, moving homes, or getting married. By understanding when these moments are taking place, you can tailor your advertising to reach the right users with the right messages. Like other important milestones, life events are infrequent, and as a result may reach a smaller segment compared to affinities. However, since life events may correspond with many related purchasing decisions, the segment is often larger than the in-market segment, which corresponds with a single purchasing decision. For example, someone who’s about to move will likely buy new furniture, moving services, mortgages, and other moving-related items during the months of their move. In-market segments Select from this segment to find customers who are in the market, which means that they're researching products and are actively considering buying a service or product like yours. In-market segments are designed for advertisers focused on getting conversions from likely buyers. These segments reach consumers close to completing a purchase. How bidding for segments works with multiple campaigns If you have multiple campaigns targeting the same traffic, the auction will select the one with the highest effective bid. Example Suppose Campaign A and Campaign B are targeting the same model of shoes in a user locality. Campaign A has a $2 base bid, with a 100% bid multiplier for an audience segment, and Campaign B has a $5 base bid with no multiplier. Campaign B will earn the impression, even though it has no segment bid adjustment.

In this video, on google ads billing I will go over how to setup billing and payments in google ads for 2022. This video will show you what billing in google ads is, the different types of billing, and how to save, edit and change billing in your google ads account. 0:00 Intro 0:12 What Is Google Ads Billing 1:07 Checking Available Payment Methods 2:13 Adding & Editing Payment Methods Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Links In This Video: https://support.google.com/google-ads/answer/2375433?hl=en#zippy= https://payments.google.com/paymentsinfofinder https://support.google.com/google-ads/answer/2393016?hl=en#:~:text=A%20payment%20setting%20in%20which,payment%20whenever%20you'd%20like. https://support.google.com/google-ads/answer/2375377?hl=en Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. This video will explain the best keyword match types in google ads. A payment method is what you use to pay for Google Ads. The payment methods available for your account depend on your currency and country selection, and sometimes also your payment setting (manual, automatic or monthly invoicing). Below are all of the currently available payment methods available in your country (make sure the correct country is selected in the dropdown above). For a precise list of what's available for your country and currency, check the payment options tool. Available payment methods Credit cards and debit cards In addition to certain types of credit cards, we also accept debit cards with the Visa or MasterCard logo. You can use a credit or debit card no matter if you're on automatic payments (you're automatically charged after your ads run) or manual payments (you put funds into your account before your ads run). Here's how to do it, based on the payment setting of your account: Automatic payments To use a credit or debit card on this payment setting, just add it to your Google Ads account and make it your primary payment method. Manual payments A payment setting in which you pay for your advertising costs before your ads run. Then, as your ads run, your costs are deducted from the payment you've made. We can notify you by email when your account balance starts to get low, and you can make another payment whenever you'd like. The forms of payment you can use to make a manual payment will depend on your currency and the location of your business address. If you'd rather be charged automatically after your ads run, you can use the automatic payments setting. Monthly Invoicing Monthly invoicing is a payment setting in which Google extends a line of credit to you for your advertising costs, and you receive an invoice each month. Typically, this payment setting is used by large advertisers and businesses—for example, an ad agency that manages its clients' Google Ads accounts. Use this article to find out if you’re eligible to use this payment setting and learn how to apply for monthly invoicing.

In this video on impressions vs clicks I will go over the difference between google ads Impressions vs Clicks. In this new updated video for 2022 the video will cover what an impression in google ads is as well as what a click is and the importance of the two inside google ads. 0:00 Intro 0:11 What Are Impressions 0:45 What Is A Click 1:00 The Relationship Between The Two (CTR) 1:10 Why They're Important 1:27 What Should Your CTR Be? 1:42 How Do We Find Our Impressions And Clicks 2:10 Things To Consider Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Impressions: Definition How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's counted as one impression. In some cases, only a section of your ad may be shown. For example, in Google Maps, we may show only your business name and location or only your business name and the first line of your ad text. You'll sometimes see the abbreviation "Impr" in your account showing the number of impressions for your ad. Click: Definition When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click. A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable. As a result, you might see a difference between the number of clicks on your ad and the number of visits to your website. For YouTube on TV screens, clicks reported are for actions taken on the TV call-to-action button (CTA), not for actions taken on follow-up notifications. Clicks can help you understand how well your ad is appealing to people who see it. Relevant, highly-targeted ads are more likely to receive clicks. In your account statistics, you'll find the clickthrough rate (CTR), which lets you know how many people who’ve seen your ad end up clicking on it. This metric can help you gauge how enticing your ad is and how closely it matches your keywords and other targeting settings. Note that a good CTR is relative to what you're advertising and on which networks. To help increase your clicks and CTR, start by creating great ad text and strong keywords to make ads that are highly relevant and very compelling to your customers. Clickthrough rate (CTR): Definition A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account. A high CTR is a good indication that users find your ads and listings helpful and relevant. CTR also contributes to your keyword's expected CTR, which is a component of Ad Rank. Note that a good CTR is relative to what you're advertising and on which networks. You can use CTR to gauge which ads, listings, and keywords are successful for you and which need to be improved. The more your keywords, ads, and listings relate to each other and to your business, the more likely a user is to click on your ad or listing after searching on your keyword phrase.

In this video on Google Ads Target CPA I will go over the target cpa bidding also known as target cpa bid strategy and will explain everything about the bid strategy in detail. 0:00 Intro 0:10 What Is Target CPA 0:54 What Are The Benefits 1:48 When Should You Use Target CPA 3:38 How To Set Your Campaign To Target CPA Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About Target CPA bidding Note: Starting in 2021, you’ll find optional target fields in Search campaigns for new Maximize conversions or Maximize conversion value bid strategies. With an optional target, Smart Bidding will optimize to these goals the same way it would for Target CPA (cost per action) and Target ROAS (return on ad spend). Maximize conversions with a set target CPA will behave like a Target CPA strategy does today, and similarly, Maximize conversion value with a set target ROAS will behave like a Target ROAS strategy does today. Target CPA bidding is a Smart Bidding strategy that sets bids for you to get as many conversions (customer actions) as possible. When you create the Target CPA (target cost-per-action) bid strategy, you set an average cost you'd like to pay for each conversion. When a customer does a Google search that fits your product or service, Google Ads uses your Target CPA to set a bid based on the auction's likelihood to convert. Note: For App campaigns, Target CPA is the same value whether the conversion is for installing the app (cost per install) or for using the app (cost per in-app action). Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns. This article explains how Target CPA bidding works and what its settings are. Before you begin If you don’t yet know what type of automated bid strategy is right for you, read about automated bidding. Before you can set up a Target CPA bid strategy, you’ll need to set up conversion tracking to manage your conversion. We recommend that you review your budget settings to make sure you feel comfortable spending up to 2 times your average daily budget, while not exceeding the monthly charging limit. Learn more About spending limits How it works Target CPA bidding automatically finds an optimal bid for your ad each time it's eligible to appear by using historical information about your campaign and evaluating the contextual signals that are present at auction-time. Some conversions may cost more than your target and some may cost less, but altogether Google Ads will try to keep your cost per conversion equal to the target CPA you set. These changes in CPA take place because your actual CPA depends on factors outside Google's control, like changes to your website or ads or increased competition in ad auctions. Additionally, your actual conversion rate can be lower or higher than the predicted conversion rate. For example, if you choose a target CPA of $10, Google Ads will automatically set your bids to try to get you as many conversions at $10 on average. To help improve your performance in every ad auction, this strategy adjusts bids using real-time signals like device, browser, location, time of day, remarketing list, and more. Create a Target CPA bid strategy You can create a Target CPA bid strategy for a single campaign (standard strategy) or multiple campaigns (portfolio bid strategy): Create with a new campaign Create or change from campaign settings Create from the Shared library “Bid strategies” You can create an automated bid strategy for a single campaign (standard strategy) or multiple campaigns (portfolio bid strategy). Explanations for Target CPA performance Explanations give you insights into large changes in your Google Ads account performance. If you see a significant fluctuation in performance for a Search campaign or ad group using target CPA strategy, explanations help you quickly find out why it happened. Settings Target CPA (or cost per install/cost per in-app action for App campaigns) This is the average amount you’d like to pay for a conversion. The target CPA you set may influence the number of conversions you get. Setting a target that is too low, for example, may cause you to forgo clicks that could result in conversions, resulting in fewer total conversions.

In this video, on Google Ads Payment Methods I will go over how to create and edit google ads payment methods in 2022. 0:00 Intro 0:14 What Are Payment Methods 0:34 Checking Available Payment Methods 1:23 Adding & Editing Payment Methods Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Link To Doc: https://support.google.com/google-ads/answer/2375433?hl=en Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. This video will explain the best keyword match types in google ads. A payment method is what you use to pay for Google Ads. The payment methods available for your account depend on your currency and country selection, and sometimes also your payment setting (manual, automatic or monthly invoicing). Below are all of the currently available payment methods available in your country (make sure the correct country is selected in the dropdown above). For a precise list of what's available for your country and currency, check the payment options tool. Available payment methods Credit cards and debit cards In addition to certain types of credit cards, we also accept debit cards with the Visa or MasterCard logo. You can use a credit or debit card no matter if you're on automatic payments (you're automatically charged after your ads run) or manual payments (you put funds into your account before your ads run). Here's how to do it, based on the payment setting of your account: Automatic payments To use a credit or debit card on this payment setting, just add it to your Google Ads account and make it your primary payment method.

In this video on google ads time zone I will go over the only way To Change Time Zone In Google Ads. I will also cover currency changes in google ads. 0:00 Intro 0:10 What Is A Time Zone 1:21 Identifying Your Time Zone 1:30 Changing Time Zone Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. This video will explain the best keyword match types in google ads. Setting up currency and time zone When you create your account, you'll be asked to choose both a currency type and your time zone. These settings are used to determine how you're billed. Keep in mind: You can never change the currency or time zone that you choose for your account, so choose these settings carefully. Choosing your currency You should select the currency that you want to use to pay your advertising costs. Your choice of currency also affects your choices for paying your bills, such as which payment instruments you can use to pay off your balance. After making your selection, if you decide that you’d rather pay with a different currency, you’ll have to create a new Google Ads account and select the desired currency on the “Billing” page. Keep in mind Your currency options may change depending on the country in which you registered your account. In some countries only certain currencies can be used. For example, in Russia it is only possible to pay in RUB, not in other currencies such as USD or EUR. Choosing your account time zone Your reports and statistics are affected by the time zone you select. For example, reports that you segment by time will generate results according to your account time zone. Google Ads accounts can be set for most of the world's standard time zones, with more than 200 to choose from. All time zones must be in full hour or half-hour increments relative to Greenwich Mean Time (GMT). If your local time zone is one of the few offset a quarter-hour from GMT, the Google Ads system can't support your time zone. You'll need to choose a different time zone for your account. After making your selection, if you decide that you’d rather manage your account using a different time zone, you must create a new Google Ads account and select the desired time zone on the “Billing” page.

In this video, on display URL google ads l will explain what a display url / display path is and how to set them correctly in google ads in 2022. 0:00 Intro 0:09 What is a Display URL 1:14 How To Set Display URL? 2:55 My Recommendations Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Display URL: Definition The webpage address that appears with your ad. Display URLs give people an idea of where they'll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is www.example.com, your final URL might be example.com/sweaters. For expanded text ads, your display URL consists of the domain of your final URL (and the subdomain, if you have one) and your two optional “Path” fields of up to 15 characters each. Google constantly makes changes to Google Ads. As a result, Google may update the domain component of your display URL. Your display URL may appear in your ad with a "www." prefix in lowercase letters (even if you enter it with capitalized letters). If your URL begins with a subdomain, your display URL may include it (for example, the support in support.google.com). Your display URL may appear in your ad with an "http://" or “https://” prefix on Google.com, depending on the protocol scheme of the final URL. In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

In this video, on google ads device targeting l will explain How To Make Google Ads Device Adjustments for best results inside your google ads account. 0:00 Intro 0:11 What Is Device Targeting 0:28 Uses Of Device Targeting 1:11 How To Adjust Device Targeting 1:35 My Recommendations Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. What is Device Targeting? Device targeting is a Google Ads tool that enables you to choose which ads are shown on which devices. In it, you can create mobile-only campaigns, specific ad variations for tablets, and different bidding strategies for desktop ad groups. About device targeting Device targeting allows you to target your ads to people based on the device they're using. Setting device targeting You can set targeted bid adjustments for tablets, mobile phones, and desktop computers. By clicking "Devices" in the page menu, you can set your ads to target specific devices: Computers: These are desktop or laptop devices with screens larger than 7" in diagonal. Mobile: These are hand-held devices that include a phone. Tablet: Tablets are mobile devices that don't necessarily include a phone. TV screens: These are devices that stream TV content such as smart TVs, gaming consoles, and connected devices like Chromecast. This targeting option is only available for Display and Video campaigns. Advanced targeting Advanced options are available for Display and Video campaigns that allow you to target specific device types, operating systems, device models, and ad inventory (spaces where publishers allow ads to run), as well as carriers and wireless networks. Targeting specific devices narrows your reach to those devices. Some advanced mobile and tablet targeting options aren't available for other campaign types. For example, you're selling accessories for mobile phones and you want to show your ads to people who own Mobile Device X. With device model targeting, you can create a message in your ad that's a lot more focused: "Customized Cases for Mobile Device X". Google ads device targeting is very important in google ads and with it you can maximize your account success. In this video I will show you exactly how to setup and manage device adjustments and bidding inside google ads.

In this video on click to call google ads l will explain what a click to call ads is and how to set them up inside google ads. 0:00 Intro 0:11 What is a Click To Call Ad 0:54 Benefits Of Click To Call Ads 1:45 How To Setup Call Only Ads 5:48 How To Setup Call Extensions Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About call ads Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks your ad, the ad places a call to you from their device. Click to call ads also known as call-only ads are fantastic at generating phone call leads for service-based businesses in Google Ads previously known as Google Adwords. Before you begin Call ads can use the same phone numbers that you may already be using in your call extensions. To learn more about showing phone numbers in your ads, skip to About call extensions. How it works Call reporting—which is available only on the Search Network—uses Google forwarding numbers (GFNs) to measure the performance of your call extension or call ad. When you turn on call reporting, we’ll assign a Google forwarding phone number to your ad. That way, you’ll be able to see the details of your calls, and count them as conversions. How a call ad works Your ad wins an auction and is shown on the Search Network. Someone taps the ad. That person’s mobile phone dialer opens with the number set (either your own number or a GFN, depending on your settings). The person taps the call button to place the call. Calls using a GFN should be counted as a phone call in your reporting. Calls where the duration meets the minimum requirement set in your account for a conversion will be reported as a conversion on the date the ad was shown. For example, someone is shown your ad on August 5 and writes down the GFN, but doesn’t call until August 10 and has a 2-minute call with your business. On August 10, you would have one phone call reported and a call conversion reported on August 5 because the call met your 30-second requirement. When you create your ads, you'll be asked to enter the following information: Two headlines (optional, but recommended) Your business name Your phone number Two lines of description text A display path (optional) A Final URL (optional, but recommended. If provided, will show a user-facing link to the webpage) A verification URL, which is the URL of a webpage that includes your business phone number. These fields are eligible to show when your ad appears on mobile devices, but some may be omitted in order to make the most of the smaller screen space on these devices. Select extensions, including location extensions,structured snippet extensions, and callout extensions, are also eligible to show with your ad. Extensions expand your ad with more information and can give your ad greater visibility and prominence on the search results page. Clicks on location extensions will send people to your location page. There's no cost to add them, and it is recommended that you add all extensions that are relevant to your business. Clicks on your ad (including your extension) will be charged as usual. To learn more about extensions, skip to About extensions. Headline clicks on call ads initiate calls directly to your business and don't send customers to your website landing page. When you enter your verification URL, which can be the landing page URL for your business, that's only to verify your ad and phone number. It will not be directly displayed on your ad. To create ads that allow both clicks to call and clicks to your website, you can provide a Final URL which will add a secondary link on your Call Ad that will take users to the landing page you specify. About the Final URL While Call ads focus on initiating calls directly to your business, you also have the option of providing a Final URL, which will add a secondary user-facing link to your webpage. About call extensions Call extensions let you add phone numbers to your ads, which can significantly increase clickthrough rates. When your call extensions appear, people can tap or click a button to call your business directly. That means more customer engagement with your ads, and more chances for you to get and track your conversions.

In this video, on limited by budget google ads l will explain How To Fix Google Ads Limited By Budget. I will go over the two main methods of fixing limited by budget in 2022 0:00 Intro 0:12 What Is Limited By Budget? 1:10 Increase Budget 1:40 Reduce The Amount Of Keywords Targeted 3:12 Reduce Area Targeted 4:41 Reduce Cost Per Click 8:24 Adjust Ad Schedule Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Troubleshoot "limited by budget" bid adjustments “Limited by budget” is a bid strategy status that's used when your average daily budget is lower than the recommended amount. If you set a bid adjustment that increases your bids, then your resulting bid may increase the number of auctions your ad is eligible for. In turn, a higher resulting bid can lead to your campaign becoming "limited by budget". In that case, your budget may prevent you from getting all the new traffic available for your campaign. It's important to keep in mind that a campaign that's "limited by budget" can still be successful and help you meet your advertising goals. However, if your campaign becomes "limited by budget" after setting a bid adjustment, consider increasing your budget to increase clicks, or lowering your or bid adjustments to get more clicks within your budget. When your bid strategy is ‘limited by budget,” ads aren't regularly showing as often as they could. Where you'll see it: A bid strategy can have the status "limited by budget" appear in the status column of the campaigns table. This means that your budget is lower than the recommended average daily budget. Why it appears: When your budget is below the recommended amount, it's possible that your budget can't accommodate all of the traffic available for your keywords and other campaign targeting settings. To make sure that your budget lasts throughout the day, Google Ads will reduce how often your ads appear. Ads in the campaign can still appear, but might not appear as often as they could. What it means: A campaign that's limited by budget can still be successful and help you meet your business goals. But there might be opportunities to gain more exposure if you're able to increase your budget. What to do next: Click the budget simulator Bid Simulator icon in the campaigns table to review how much exposure your campaign might receive if you use a different budget. You can also consider lowering your Target CPA or raising your Target ROAS in the limited campaign. Or you can lower your bid adjustment to try to fit more clicks or video views within your budget. Budget in google ads can make or break your campaign so when the limited by budget notification is triggered it could be a sign there is something wrong in your account. In this video, I will show you multiple ways to solve limited by budget and what it means to your account.

In this video, on maximize clicks l will explain How To Use Maximize Clicks Bidding Strategy In Google Ads I will also go over when not to use the maximize clicks bidding strategy in 2022. 0:00 Intro 0:10 What Is Maximize Clicks Bid Strategy? 0:20 Why You Should Use It 1:19 When You Shouldn't Use It 2:09 How To Set Your Account To Maximize Clicks 2:34 Maximum Bid Limit (Important) 4:20 My Recommendations Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Maximize clicks: Definition An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget. Maximize Clicks is the simplest way to bid for clicks—you set a budget, and Google Ads does the rest. You don't need to choose specific bid amounts for your ad groups, keywords, or placements. With Maximize Clicks, you set an average daily budget and the Google Ads system automatically sets your maximum cost-per-click (CPC) bids on your behalf, with the goal of getting you the most clicks possible within that budget. For more control, you can also set bid limits to prevent your bids from being set over that amount. While setting a bid limit offers tighter control, it might restrict your ad position and the number of clicks that your ad receives. If at any time you don't like the bid suggestions, you can easily switch to using Manual CPC bidding, which gives you full control to set the bid amounts yourself. Maximize Clicks isn't available with the following: Display Network campaigns with the marketing objectives "Engage with content," or App campaigns. Bid adjustments based on day and time Maximize Clicks was previously referred to as “Automatic bidding” Maximize Clicks is a great bid strategy to gather data inside google ads and is the bidding strategy we recommend starting most google ads campaigns with.

In this video on adwords wrapper l will go over the Time-Saving Keyword Wrapper Tool In Google Ads and explain how and why you should use it. 0:00 Intro 0:10 The Problem 0:45 What Adwords Wrapper Does 1:23 Why It Saves So Much Time Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google AdWords Keyword Tool AdWords Wrapper is the official site of the original FREE Google AdWords keyword tool that wraps keyword phrases in 'quotation marks' (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns. There have been a few copycats, which is flattering, but AdWords Wrapper was the first of its kind as far as I am aware. There are no CAPTCHA requirements to use AdWords Wrapper. Enter a list of keyword phrases and AdWords Wrapper will convert it into seven separate lists; (1) Broad, Modified Broad, Phrase and Exact Match; (2) Modified Broad, Phrase & Exact Match; (3) Broad, Phrase and Exact Match; (4) Phrase and Exact Match; (5) Modified Broad Match; (6) Phrase Match only; and (7) Exact Match only. Duplicates are automatically removed and keywords are sorted in character code order. Options include change to lowercase, remove bids, and remove URLs. You may copy and paste the keywords into Google AdWords, AdWords Editor, a text file, Excel spreadsheet, etc. How to Use Enter keyword phrases into the box below (one keyword per line). Check one or more of the options (optional). Click the 'Wrap Keywords' button. Adwords wrapper is an amazing tool created originally for google adwords (now google ads) and it allows users to save time by automatically wrapper keywords in the correct match type inside google ads.

In this video, on google ads auto-applied recommendations l will go over auto apply in google ads what it does and if you should use it for your google ads campaigns. 0:00 Intro 0:17 What Is Auto-Applied Recommendations 1:15 How To Change Auto Apply 2:40 Auto Apply History 3:02 My Recommendations Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About applying recommendations automatically You can now opt in to apply a certain subset of recommendations automatically to your account, which can improve your account performance and save time. Auto-applying recommendations won't increase your budget, so continue to review the "Recommendations" page to ensure your budget isn’t limiting your performance. This feature can be turned on or off at any time by updating your auto-apply settings. How it works You can automatically apply recommendations from the top bar of the recommendations section. From there, you’ll be able to select which recommendations you’d like to apply automatically. Ads and extensions "Ads and extensions" recommendations help you refine your ads, create new ads, show your best ads most often, and organize your ads into better ad groups. Extensions recommendation types, in particular, help maximize the performance of your ads and can improve your ads’ click through rates. Add responsive search ads. Improve your Responsive Search Ads. Use optimized ad rotation. Bidding and budgets "Bidding and budgets" recommendations can help you find the right bid strategy to meet your business goals, and help ensure your campaigns aren't limited by budget. Adjust your CPA targets. Adjust your ROAS targets. Bid more efficiently with Enhanced CPC. Bid more efficiently with Maximize click. Bid more efficiently with Maximize conversions. Bid more efficiently with Target CPA. Bid more efficiently with Target impression share. Bid more efficiently with Target ROAS. Set a target CPA. Set a target ROAS. Set a bidding strategy target. Upgrade your conversion tracking. Keywords and targeting "Keywords and targeting" recommendations can help you reach more people who are interested in what you offer. Add audiences. Add audience segments for reporting. Add dynamic search ads. Add keywords. Expand your reach with Google search partners. Remove duplicate keywords. Remove non-serving keywords. Remove conflicting negative keywords. Use targeting expansion. Timing and recommendation queue When you opt in to automatically apply recommendations, we’ll know which recommendations are eligible for you on a daily basis. You can view which recommendations you're opted-in to from the “Manage” or “History” tab. Google Ads auto applied recommendations settings can have substantial effects on your campaign and if it should be turned on or off with a lot of thought in mind. In this video, I will show you how to turn on and off auto apply as well as if you should.