Tradesman Digital Marketing

In this video, observation vs targeting google ads I will go over Observation Mode & Audience Targeting in google ads. I will also explain what audience segments are and how to use them in your google ads campaign for better results in 2022. 0:00 Intro 0:13 How To Select Observation & Targeting Mode In Google Ads 0:52 The Difference Between Targeting & Observation Mode 2:16 Viewing & Adjusting Current Audience Segments 3:34 Gameplan For Observation & Targeting Mode 3:58 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing bout "Targeting" and "Observation" settings There are a variety of campaign and ad group targeting methods available to help you reach potential customers. You can target your ads by choosing criteria, such as audiences you’d like to reach or content you’d like ads to appear on. In some cases, you may want to observe how ads perform when a customer matches specific criteria, yet you may not want to restrict your ads to only show with that criteria. The “Observation” feature allows you to monitor and set custom bids for criteria without restricting your reach. This article explains how targeting and observation settings work. For step-by-step instructions on setting up this feature, see Select targeting and observation. About the "Targeting" setting When you’re using the “Targeting” setting for your campaigns or ad groups (like affinity audiences, placements or remarketing), you’re telling Google Ads who you’d like to reach with your ads or where you’d like your ads to show on the internet. For Display campaigns, if you don’t add a targeting method to an ad group, the only restrictions to where your ads can show are in the campaign and account settings, such as content exclusions, locations, and languages. This means your ads can run anywhere on the web, across the Display Network and YouTube, within your campaign and account settings. When to use it Use the “Targeting” setting in your ad groups or campaigns, when you want to narrow your ad group to only show to specific audiences or on specific content you’ve selected. Targeting is recommended for all advertisers in their Display campaigns. About the "Observation" setting When you use the "Observation" setting, the reach of your campaign or ad group isn’t affected. In other words, the "Observation" setting won’t change who can see your ads or where they can show. However, the "Observation" setting allows you to monitor how ads are performing for your selected placements, topics, or audiences while your campaign is running. Note that "observation" shows you how additional criteria perform when they fall within the scope of your existing targeting. You can then use this data to guide further actions in your campaign, such as making bid adjustments on certain criteria. You could also decide to create new ad groups with targeting criteria based on your observations. You can apply the "Observation" setting by going to the “Edit all targeting” page. You can also add an observation method from that method’s reporting page, if that method isn’t used for targeting in the ad group. Note: You can’t add an observation method when you first create an ad group. When to use it Use the "Observation" setting if you don’t want to narrow your campaign’s or ad group’s targeting any further, but you want to monitor how certain criteria perform with your ads. The "Observation" setting is recommended for all Search campaigns as well as the Display campaigns of more advanced advertisers. For campaigns that use Smart Bidding, first-party audience segments added under the “Observation” setting will be used as signals for Smart Bidding strategies. Learn more about audience targeting

In this video, google ads consultation I will go over What Is A Google Ads Consultation And How To Get One? 0:00 Intro 0:13 What Is A Google Ads Consultation? 0:33 How A Google Ads Consultation Works? 1:23 What A Google Ads Consultation Is Not? 2:15 How To Get A Google Ads Consultation Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

In this video on maximize conversions vs target cpa I will go over The Difference Between Target CPA & Maximize Conversions and will explain everything about the bid strategies in detail. 0:00 Intro 0:12 What Is Maximize Conversions And Target CPA 1:21 The Difference Between Target CPA & Maximize Conversions 3:05 How To Set Your Campaign To Maximize Conversions Or Target CPA 4:54 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About Target CPA bidding Note: Starting in 2021, you’ll find optional target fields in Search campaigns for new Maximize conversions or Maximize conversion value bid strategies. With an optional target, Smart Bidding will optimize to these goals the same way it would for Target CPA (cost per action) and Target ROAS (return on ad spend). Maximize conversions with a set target CPA will behave like a Target CPA strategy does today, and similarly, Maximize conversion value with a set target ROAS will behave like a Target ROAS strategy does today. Target CPA bidding is a Smart Bidding strategy that sets bids for you to get as many conversions (customer actions) as possible. When you create the Target CPA (target cost-per-action) bid strategy, you set an average cost you'd like to pay for each conversion. When a customer does a Google search that fits your product or service, Google Ads uses your Target CPA to set a bid based on the auction's likelihood to convert. Note: For App campaigns, Target CPA is the same value whether the conversion is for installing the app (cost per install) or for using the app (cost per in-app action). Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns. This article explains how Target CPA bidding works and what its settings are. Before you begin If you don’t yet know what type of automated bid strategy is right for you, read about automated bidding. Before you can set up a Target CPA bid strategy, you’ll need to set up conversion tracking to manage your conversion. We recommend that you review your budget settings to make sure you feel comfortable spending up to 2 times your average daily budget, while not exceeding the monthly charging limit. Learn more About spending limits How it works Target CPA bidding automatically finds an optimal bid for your ad each time it's eligible to appear by using historical information about your campaign and evaluating the contextual signals that are present at auction-time. Some conversions may cost more than your target and some may cost less, but altogether Google Ads will try to keep your cost per conversion equal to the target CPA you set. These changes in CPA take place because your actual CPA depends on factors outside Google's control, like changes to your website or ads or increased competition in ad auctions. Additionally, your actual conversion rate can be lower or higher than the predicted conversion rate. For example, if you choose a target CPA of $10, Google Ads will automatically set your bids to try to get you as many conversions at $10 on average. To help improve your performance in every ad auction, this strategy adjusts bids using real-time signals like device, browser, location, time of day, remarketing list, and more. Create a Target CPA bid strategy You can create a Target CPA bid strategy for a single campaign (standard strategy) or multiple campaigns (portfolio bid strategy): Explanations for Target CPA performance Explanations give you insights into large changes in your Google Ads account performance. If you see a significant fluctuation in performance for a Search campaign or ad group using target CPA strategy, explanations help you quickly find out why it happened. About Maximize conversions bidding How it works Using historical information about your campaign and evaluating the contextual signals present at auction-time, Maximize conversions bidding automatically finds an optimal bid for your ad each time it's eligible to appear. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for every auction to help get the cheapest conversions available for your budget.

In this video, moving company google ads I will go over the PPC Results For a Moving & Storage Company and how we were able to generate 70+ leads in 20 days 0:00 Intro 0:47 3 Factors That Affect Success 0:52 Keyword Selection 1:46 Bidding Strategy 2:48 Locations 3:20 Results For Moving & Storage Company Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

In this video, customer id google ads I will go over Where To Find The Google Ads Customer ID And What It's Used For. 0:00 Intro 0:10 What Is The Google Ads Customer ID Number? 0:23 What The Google Ads Customer Id Is Used For 0:52 Where Is Your Google Ads Customer ID? 1:20 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Find your Google Ads customer ID Your customer ID is a unique number used to identify your Google Ads account. You can also use this number to connect your account with other Google products, such as Google Analytics or Business Profile. This article will show you how to locate your customer ID. Tips Have your customer ID ready when you contact Google Ads customer support. Only share your ID with people you trust, because anyone who has it may be able to use it to access your Google Ads information. Newly created customer IDs take a few minutes to register in our system. Customer ID: Definition A unique number that's assigned to each Google Ads account, including Google Ads manager accounts. Your customer ID is used to identify your Google Ads account. You can use this number when contacting Google Ads customer support and also to link your account with other Google products like Google Analytics or Business Profile.

In this video, why use google ads I will go over the Benefits Of Advertising On The Worlds Largest Search Engine. I'll also go over if Google Ads is right for your business. 0:00 Intro 0:19 Why Use Google Ads? 0:34 Massive Audience 0:52 Sustainable Leads 1:20 High-Quality Leads 2:17 Companies That Shouldn't Use Google Ads 3:57 Alternatives To Google Ads 5:15 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google’s massive reach Today Google has elevated itself beyond a brand to a verb. The term “Google” is actually defined in the Merriam Webster Dictionary And that’s because, now, when people have a question that needs answering their first stop is usually Google. Want to know if there’s a solution for that back pain you’ve been having? Google it. Want to know if there’s a tool that makes collaborating on a post-click landing page easier? Google it. The search engine handles an obscene 2+ trillion searches like these per year. That’s over 5 billion searches per day. Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor. Harness intent The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent. On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for baby pictures and vacation photos and family updates. And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out. On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specific, like the best post-click landing page platform for agencies:

In this video, google ads audit I will go over how to get your free google ads checklist. I will explain what it goes over and how it will improve your Google Ads Account. 0:00 Intro 0:13 What A Google Ads Audit Does 0:24 Google Ads Audit Checklist 0:36 How To Use The Audit 7:00 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. What is a Google Ads audit? A Google Ads audit is the process of taking a close look at your existing Google campaigns and ads to evaluate their performance. A well-executed audit will help you spot issues to fix, identify areas for improvement, and give you a clear overall picture of how well your Google Ads are doing. Why should you audit your Google Ads campaigns? In certain cases, a Google Ads audit is simply a natural part of someone taking over an existing Google Ads account. This could be a newly hired paid marketing specialist or an external consultant or paid search agency. Even if no new people are involved, performing a Google Ads audit should be a routine element of your paid marketing strategy. That’s because it’s easy to simply let your old ads run on autopilot. No matter how successful your ads were when you first launched them, there are bound to be new developments that call for further optimization. Regularly reviewing your Google Ads account is the best way to make sure you’re always getting the most out of your budget.

In this video, how to give access to google ads account I will go over how to give individuals or companies access to manage your google ads account. 0:00 Intro 0:15 Getting Your Customer ID 0:34 Request Access Email 0:43 Accepting Link Request And Granting Access 1:20 How To Send A Request Using An MCC Account 2:02 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Manage access to your Google Ads account By sharing access to your Google Ads account, you can work with other people in your business on the same Google Ads account. Once you've granted access, you can edit a user's access level, or you can always remove access later on. This article provides step-by-step instructions for granting, accepting, removing, and editing access to your Google Ads account. Before you begin To access your account, the person you invite must have a Google Account or create one. Keep in mind The directions below are for inviting a user to access an individual Google Ads account. For Google Ads manager accounts, get instructions for inviting a Google Ads account to link to your manager account. Instructions How to grant access Sign in to your Google Ads account. In the upper right corner of your account, click the tools icon Google Ads | tools [Icon], then under "Setup," click Access and security. Click the plus button . Select an access level for your invitee, then enter their email address. Click Send invitation. After the person accepts your email invitation, you'll receive a notification in your account. If you need to revoke your invitation, click Revoke in the "Actions" column. How to accept access You’ll receive a confirmation email if someone invites you to access a Google Ads account. To accept the invitation, click the appropriate link in the email and complete the steps that follow. Accepting access with an alternate email address If someone invites you to access a Google Ads account with an email address you have listed as an alternate email address in your Google account, you’ll be able to accept and access Google Ads with either that alternate email address, or the primary email address associated with your Google account. Keep in mind, when signing in to Google Ads using an alternate email address, you’ll still need to use your Google account password (the password you use to sign in for your primary email address). Once you accept, in the Google Ads “Access and security” page, you’ll be listed as a user associated with both your alternate email address and primary Google account email address. How to remove access Sign in to your Google Ads account. In the upper right corner of your account, click the tools icon Google Ads | tools [Icon], then under "Setup," click Access and security. Find the user you want to remove, and in the "Actions" column, click Remove access. How to edit access level Sign in to your Google Ads account. In the upper right corner of your account, click the tools icon Google Ads | tools [Icon], then under "Setup," click Access and security. Place your cursor over a user's access level in the "Access level" column, then click the arrow that appears to select a new access level for the user.

Hey Everyone, this is our new google ads discord server regarding all things google ads. Feel free to join our google ads community. Discord Link: https://discord.gg/qrbu6RJc4N Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

In this video on manual cpc vs maximize clicks l will explain the Difference Between Manual CPC & Maximize Clicks In Google Ads 0:00 Intro 0:12 What Is Manual CPC 1:40 What Is The Difference Between Manual CPC And Maximize Clicks 3:40 How To Set Your Campaign To Maximize Clicks 4:37 How To Set Your Campaign To Manual CPC 5:15 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. A manual cost-per-click (CPC) bid means that you pay for each click on your ad. For CPC campaigns, you set a maximum cost-per-click (max CPC) bid. This is the most you’re willing to pay for a click on your ad. After setting the max CPC, check how many clicks your ads have accrued and whether those clicks lead to business results on your site. Don’t forget that internet traffic is always changing, so it’s important to re-evaluate your CPC bids on a regular basis. This bidding method is beneficial because you only pay if the user has enough interest to click on your ad and learn more. Another benefit is that you have control over each bid, whether it’s an entire ad group or individual bids for individual keywords. Manual CPC for the longest time was the golden bidding strategy inside google ads, but as Google's Ai has gotten better manual cpc has lost its effectiveness. Maximize clicks: Definition An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget. Maximize Clicks is the simplest way to bid for clicks—you set a budget, and Google Ads does the rest. You don't need to choose specific bid amounts for your ad groups, keywords, or placements. With Maximize Clicks, you set an average daily budget and the Google Ads system automatically sets your maximum cost-per-click (CPC) bids on your behalf, with the goal of getting you the most clicks possible within that budget.

In this video, keywords vs search terms I will go over The Difference Between Keywords And Search Terms In Google Ads. 0:00 Intro 0:11 What Is A Search Keyword? 0:45 What Is A Search Term? 2:00 The Importance Of Keyword Match Types 2:53 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Keywords: Definition Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads. A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position. You can add match types to your keywords to help control which searches your ad can be matched with. About the search terms report Use the search terms report to know how your ads performed when triggered by actual searches within the Search Network. This article describes the search terms report and how to use it. The search terms report provides insight into the searches that trigger your ads and how those searches are performing. This report also helps you discover new ideas for creative and landing page content to align with what your customers are looking for. What's the difference between a search term and a keyword? A search term is a word or set of words a person enters when searching on Google or one of our Search Network sites. A keyword is a word or set of words that Google Ads advertisers can add to a given ad group so that your ads are targeting the right audience.

In this video, google ads customer id I will go over Where To Find The Google Ads Customer ID And What It's Used For. 0:00 Intro 0:13 What Is The Google Ads Customer ID Number? 0:26 Where Is Your Google Ads Customer ID? 0:49 What The Google Ads Customer Id Is Used For 1:37 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Find your Google Ads customer ID Your customer ID is a unique number used to identify your Google Ads account. You can also use this number to connect your account with other Google products, such as Google Analytics or Business Profile. This article will show you how to locate your customer ID. Tips Have your customer ID ready when you contact Google Ads customer support. Only share your ID with people you trust, because anyone who has it may be able to use it to access your Google Ads information. Newly created customer IDs take a few minutes to register in our system. Customer ID: Definition A unique number that's assigned to each Google Ads account, including Google Ads manager accounts. Your customer ID is used to identify your Google Ads account. You can use this number when contacting Google Ads customer support and also to link your account with other Google products like Google Analytics or Business Profile.

In this video, The Ultimate Call-Only Ads Course (2022) I will go over our brand new course on call-only ads and how it will get your phone ringing. 0:00 Intro 0:03 What This Course Does? 0:20 What's In The Course? 1:28 Plug & Play Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About call ads Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks your ad, the ad places a call to you from their device.

In this video, what is cost per click (2022) I will go over What Is CPC In Google Ads and discuss the best practices, we follow for the best results. 0:00 Intro 0:05 What Is Cost Per Click (CPC)? 1:05 CPC In Google Ads 2:00 The Importance Of Cost Per Click (CPC) Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Cost-per-click (CPC): Definition Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). Your max. CPC is the most you'll typically be charged for a click, but you'll often be charged less -- sometimes much less. That final amount you're charged for a click is called your actual CPC. If you enter a max. CPC bid and if someone clicks your ad, that click won't cost you more than the maximum CPC bid amount that you set. You'll choose between manual bidding (you choose your bid amounts) and automatic bidding (let Google set bids to try to get the most clicks within your budget). CPC pricing is sometimes known as pay-per-click (PPC). Google PPC is used by millions of websites and businesses all over the world: It’s a powerful, cost-effective way to raise brand awareness and drive qualified traffic to your site, boosting sales and other conversions. Why Use Google PPC? Sometimes people ask, “Why would I pay to appear on Google when I can get my site to show up for free?” The answer is, it’s not as easy to drive “free traffic” as you think. Google’s algorithms are designed to only reward the highest-quality sites with organic rankings, and it can take a lot of time, effort, and cost to achieve organic rankings on the keywords you want to rank for. It’s worth the effort, but don’t you want to be attracting traffic and driving sales in the meantime? Going the PPC route is often faster, and in addition, gives you more control over the appearance of your listing in the search results. For example, if you’re selling bird houses, you’ll have a real advantage over the competition that is only using SEO if you’re also using PPC.

In this video, pay per click google ads (2022) I will go over What Is PPC In Google Ads and discuss the best practices, we follow for the best results. 0:00 Intro 0:10 What Is PPC? 0:28 What Does It Cost? 1:10 How It Affects Your Google Ads Account 4:02 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. What Is Google PPC? PPC is short for pay-per-click advertising, a system that enables you to advertise on Google, getting your message out to a vast audience of people searching for products, services, or information that you can provide. Google PPC is used by millions of websites and businesses all over the world: It’s a powerful, cost-effective way to raise brand awareness and drive qualified traffic to your site, boosting sales and other conversions. Why Use Google PPC? Sometimes people ask, “Why would I pay to appear on Google when I can get my site to show up for free?” The answer is, it’s not as easy to drive “free traffic” as you think. Google’s algorithms are designed to only reward the highest-quality sites with organic rankings, and it can take a lot of time, effort and cost to achieve organic rankings on the keywords you want to rank for. It’s worth the effort, but don’t you want to be attracting traffic and driving sales in the meantime? Going the PPC route is often faster, and in addition, gives you more control over the appearance of your listing in the search results. For example, if you’re selling bird houses, you’ll have a real advantage over the competition that is only using SEO if you’re also using PPC.

In this video on How To Turn Off Google Search Partners Network I will go over How To Turn Off Google Search Partners Network and discuss the best practices, we follow for the best results. 0:00 Intro 0:12 What Is The Google Search Partners Network? 0:20 Results Of Using The Google Search Partners Network 0:51 How To Turn Off The Google Search Partners Network 1:33 Google Ads Automatic Campaign Builder Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Search partners: Definition Sites in the Search Network that partner with Google to show ads and free product listings. Search partners extend the reach of Google Search ads and listings to hundreds of non-Google websites, as well as YouTube and other Google sites. On search partners sites, your ads and listings can appear on search results pages, site directory pages, or other pages related to a person's search. About the Google Search Network The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. In this article, you'll learn about: Should You Optimize Your PPC Campaign for Google Search Partners? Google Search Partners are included by default in new PPC search campaigns. To get the best results with your campaigns, you should either optimize your ad campaigns to efficiently target these ad placements, or remove them from your PPC campaigns altogether. Looking at the examples above, you can get a sense of why some digital marketers prefer to remove Google Search Partners from their PPC campaign targeting. Some of the ad slots offered by Google Search Partners are simply not good (positioned far below the fold, compared to ads on the Google SERPs which are usually at the top of the page), and users conducting searches on websites other than Google may have different search intentions that no longer match the contents of your ad, even when it seems relevant to the Google algorithms. This is likely why Google made the decision that click-through rates (CTR) for search ads displayed on Google Search Partner sites should not impact ad quality score – because they’re already less likely to generate clicks that result in relevant user experience. How to Include or Remove Google Search Partners from Your PPC Campaign Digital marketers should be aware when creating a new PPC search advertising campaign that Google Search Partners will be targeted by default. Many digital marketers do not know this, and it is not immediately apparent as Google Ads does not tell you the name of the website on which your advertisement appeared. If you’d like to avoid having your ads displayed on Google Search Partner websites, there are just a few steps you’ll need to take: Start by signing in to Google Ads Navigate to the Campaigns tab and choose a campaign that you’d like to edit. If you have no active campaigns, you will need to create a google search campaign. Once you’ve made your selection, open campaign settings by choosing the “Settings” option on the left sidebar. You’ll see a list of settings for your campaign, including one that says “Networks”. If Google Search Partners are currently selected for this campaign, the interface should look like this:

In this video on google search partners, I will go over How To Use The Google Search Partners Network and discuss the best practices, we follow for the best results. 0:00 Intro 0:14 What Is The Google Search Partners Network? 0:40 Benefits & Cons Of The Google Search Partners Network 1:50 How To Turn On The Google Search Partners Network 3:03 Optimizing The Google Search Partners Network (Segmenting) 3:45 Google Ads Automatic Campaign Builder Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Search partners: Definition Sites in the Search Network that partner with Google to show ads and free product listings. Search partners extend the reach of Google Search ads and listings to hundreds of non-Google websites, as well as YouTube and other Google sites. On search partners sites, your ads and listings can appear on search results pages, site directory pages, or other pages related to a person's search. About the Google Search Network The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. In this article, you'll learn about: Should You Optimize Your PPC Campaign for Google Search Partners? Google Search Partners are included by default in new PPC search campaigns. To get the best results with your campaigns, you should either optimize your ad campaigns to efficiently target these ad placements, or remove them from your PPC campaigns altogether. Looking at the examples above, you can get a sense of why some digital marketers prefer to remove Google Search Partners from their PPC campaign targeting. Some of the ad slots offered by Google Search Partners are simply not good (positioned far below the fold, compared to ads on the Google SERPs which are usually at the top of the page), and users conducting searches on websites other than Google may have different search intentions that no longer match the contents of your ad, even when it seems relevant to the Google algorithms. This is likely why Google made the decision that click-through rates (CTR) for search ads displayed on Google Search Partner sites should not impact ad quality score – because they’re already less likely to generate clicks that result in relevant user experience. How to Include or Remove Google Search Partners from Your PPC Campaign Digital marketers should be aware when creating a new PPC search advertising campaign that Google Search Partners will be targeted by default. Many digital marketers do not know this, and it is not immediately apparent as Google Ads does not tell you the name of the website on which your advertisement appeared. If you’d like to avoid having your ads displayed on Google Search Partner websites, there are just a few steps you’ll need to take: Start by signing in to Google Ads Navigate to the Campaigns tab and choose a campaign that you’d like to edit. If you have no active campaigns, you will need to create a google search campaign. Once you’ve made your selection, open campaign settings by choosing the “Settings” option on the left sidebar. You’ll see a list of settings for your campaign, including one that says “Networks”. If Google Search Partners are currently selected for this campaign, the interface should look like this:

In this video on the google ads partner badge, I will go over How To Get The Google Ads Partner Badge. I will also go over the benefits of being a google ads partner and what it takes to become one. I will show you what a google ads partner badge is and the certifications you need to get to obtain one. 0:00 Intro 0:08 What Is A Google Partners Badge 0:40 Things You Need To Become A Google Ads Partner 2:40 How Long It Takes To Get? 2:50 Benefits & Uses Of A Google Ads Partner Badge 3:25 Build Campaigns Lightning Fast Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Partner Link: https://www.google.com/partners/become-a-partner/ Skillshop Link: https://skillshop.withgoogle.com/ How to become a Google Partner or Premier Partner After your company joins the Google Partners program, your company can build a deeper partnership by becoming a Google Partner. Becoming a Google Partner means that your company is recognized for maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications. As a Google Partner, your company will get access to a wider range of benefits, including the ability to showcase the Google Partners badge on your website and marketing materials. This article describes the requirements to become a Partner or Premier Partner. Learn more about how to check your Google Partner status How to become a Google Partner There are 3 requirement categories: Performance, Spend, and Certifications. The Google Partner requirements are checked on a daily basis. The requirement categories and thresholds for each category are described in the table below. Performance The performance requirement helps ensure that you can effectively set up and optimally run Google Ads campaigns to achieve the greatest results for your clients. Your Google Partners registered Ads manager account needs to have a minimum optimization score of 70% – you’re in control, with the ability to apply or dismiss recommendations based on your assessment and your clients' goals. Learn more about optimization score Spend Your Google Partners registered Ads manager account needs to maintain a 90-day ad spend of $10,000 USD across managed accounts. Certification Your Google Partners registered Ads manager account needs to have a minimum of 50% of your account strategists certified in Google Ads (capped at 100 users), with at least one certification in each product area with campaign spend of $500 USD or more in 90 days (for example Search, Display, Video, Shopping, or Apps). Account strategists are employees of your company who manage Google Ads campaigns on behalf of your clients. You can inform us of how many users in your company are account strategists and should be certified based on their day-to-day work by going to the Company details page from your Partners program tab and selecting from the drop-down menu. Learn more about making your certifications count toward the Certifications requirement How to become a Premier Partner Companies need to meet the Partner requirements and be in the top 3% of participating companies within a given country (determined annually) to become a Premier Partner*. The factors that determine the top 3% include, but are not limited to: Client growth: Ability for partners to grow their existing clients and acquire new clients, measured by year-over-year ads spend growth and ads spend among first-time Google Ads clients Client retention: Demonstrated ability to sustain client business, measured by the percentage of clients retained year-over-year Product diversification: Demonstrated investment in results-focused product mix beyond Search, measured by the percentage of spend in Display, Apps, Video, and Shopping each calendar year Annual ads spend: Investment in Google Ads or Google Marketing Platform, measured by spend across managed accounts each calendar year *Evaluation of Premier Partner eligibility is relative to how other companies are performing in a given country. Evaluation is approximate, may vary by country, and is completed on an annual basis. Premier Partner status may not be available in all countries.

In this video on google ads vs google adwords I will go over The Difference Between Google Ads & Google Adwords 0:00 Intro 0:12 What is the Difference Between Google Ads & Google Adwords 0:58 When The Change Happened 1:58 Google Ads Automatic Campaign Builder Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google AdWords is now Google Ads On July 24th, 2018, Google AdWords became Google Ads. The new Google Ads brand represents the full range of campaign types available today, including Search, Display and Video. What changed On July 24, 2018, the new Google Ads brand—including the new name and logo—was updated in the product interface, Help Center, billing documents, and more. The URL you use to access your account changed from adwords.google.com to ads.google.com, and the Help Center changed from support.google.com/adwords to support.google.com/google-ads. Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting. To learn more about this change, including changes to the DoubleClick Digital Marketing and Google Analytics 360 Suite brands, read about the new brands for our advertising products on the Google blog.

In this video on the google partner program, I will go over How To Become A Certified Google Ads Partner. I will also go over the benefits of being a google ads partner and what it takes to become one. I will show you what a google ads partner badge is and the certifications you need to get to obtain one. 0:00 Intro 0:18 Benefits Of The Google Partner Program 0:40 How To Become A Google Ads Partner 2:25 Things You Need To Become A Google Ads Partner 3:40 Certification Process 6:15 What The Google Partners Badge Looks Like Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Partner Link: https://www.google.com/partners/become-a-partner/ Skillshop Link: https://skillshop.withgoogle.com/ How to become a Google Partner or Premier Partner After your company joins the Google Partners program, your company can build a deeper partnership by becoming a Google Partner. Becoming a Google Partner means that your company is recognized for maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications. As a Google Partner, your company will get access to a wider range of benefits, including the ability to showcase the Google Partners badge on your website and marketing materials. This article describes the requirements to become a Partner or Premier Partner. Learn more about how to check your Google Partner status How to become a Google Partner There are 3 requirement categories: Performance, Spend, and Certifications. The Google Partner requirements are checked on a daily basis. The requirement categories and thresholds for each category are described in the table below. Performance The performance requirement helps ensure that you can effectively set up and optimally run Google Ads campaigns to achieve the greatest results for your clients. Your Google Partners registered Ads manager account needs to have a minimum optimization score of 70% – you’re in control, with the ability to apply or dismiss recommendations based on your assessment and your clients' goals. Learn more about optimization score Spend Your Google Partners registered Ads manager account needs to maintain a 90-day ad spend of $10,000 USD across managed accounts. Certification Your Google Partners registered Ads manager account needs to have a minimum of 50% of your account strategists certified in Google Ads (capped at 100 users), with at least one certification in each product area with campaign spend of $500 USD or more in 90 days (for example Search, Display, Video, Shopping, or Apps). Account strategists are employees of your company who manage Google Ads campaigns on behalf of your clients. You can inform us of how many users in your company are account strategists and should be certified based on their day-to-day work by going to the Company details page from your Partners program tab and selecting from the drop-down menu. Learn more about making your certifications count toward the Certifications requirement How to become a Premier Partner Companies need to meet the Partner requirements and be in the top 3% of participating companies within a given country (determined annually) to become a Premier Partner*. The factors that determine the top 3% include, but are not limited to: Client growth: Ability for partners to grow their existing clients and acquire new clients, measured by year-over-year ads spend growth and ads spend among first-time Google Ads clients Client retention: Demonstrated ability to sustain client business, measured by the percentage of clients retained year-over-year Product diversification: Demonstrated investment in results-focused product mix beyond Search, measured by the percentage of spend in Display, Apps, Video, and Shopping each calendar year Annual ads spend: Investment in Google Ads or Google Marketing Platform, measured by spend across managed accounts each calendar year *Evaluation of Premier Partner eligibility is relative to how other companies are performing in a given country. Evaluation is approximate, may vary by country, and is completed on an annual basis. Premier Partner status may not be available in all countries.

Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing https://tradesmandigital.gumroad.com/l/GoogleAdsAutomaticCampaignBuilder 0:00 Intro 1:10 Our Brand New Tool 2:42 How It Works Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Do you hate building out entire Google Ads campaigns by hand? Yes? Well, this is a problem we face on a daily basis and we have come up with a solution. Introducing the Brand New Google Ads Automatic Campaign Builder The Google Ads Automatic Campaign Builder allows you to build entire campaigns in Google Ads lightning fast. This brand-new tool will allow you to create ad groups, keywords, responsive search ads, and call-only ads in a fraction of the time it usually takes. This tool is super simple to use and comes with step-by-step video instructions to show you how to use and get your Google Ads Campaigns up and running. If you're looking to simplify Google Ads, make your life so much easier, and build entire campaigns in as little as 5-10 minutes then this tool is for you.

In this video, on google ads group I will go over Ad group best practices In Google Ads and discuss the techniques we use for optimizing ad groups for the best results. 0:00 Intro 0:13 How Many Ad Groups Can You Have? 1:05 Ad Groups Should Relate To Campaign 2:00 How Many Ads For Your Ad Groups 4:20 Optimizing Your Ads 5:49 Optimizing Keywords 7:50 Adding Negatives 9:40 Landing Page Experience & Ad Relevance Optimization Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. How ad groups work An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Group ad groups by similar themes Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you sell desserts, beverages, and snacks on your website. For example, in the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them. Ad group: desserts Ad group: beverages Ad group: snacks cupcakes soda potato chips pumpkin pies coffee pita chips apple pie iced coffee beef jerky chocolate cake iced tea salted peanuts ice cream sparkling water mixed nuts cookies orange juice rice crackers How to create a new ad group To create a new ad group, follow these steps: Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To create a new ad group, click the plus button . How to edit an ad group Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To edit your ad group, hover and click the pencil icon Edit next to each setting you’d like to make changes to. About ad group status Your ad group status lets you know whether your ad group is active or not. Ad group status is different than the statuses for campaigns, ads, and keywords, though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads and keywords. Ad groups can also include Targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups that use keyword targeting. Ad Group Structure This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on. For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads, and keywords in the campaign will stay enabled.

In this video on enhanced cpc bid strategy I will go over what ECPC is inside google ads, how to use it, and what alternatives there are for an enhanced cost-per-click bidding strategy. 0:00 Intro 0:14 What is Enhanced CPC Bid Strategy 0:53 History Of Enhanced CPC Bid Strategy 1:05 Should You Use Enhanced CPC Bid Strategy 1:56 How To Set Your Campaign To Enhanced CPC Bid Strategy Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About Enhanced CPC (ECPC) Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website. Unlike Target CPA and Target ROAS Smart Bidding, which automatically set bids based on your cost per conversion and return-on-ad-spend targets, ECPC will try to keep your average CPC below the max CPC you set (including bid adjustments) when optimizing for conversions. For Search, Display, and Hotel campaigns, ECPC helps increase conversions while trying to keep your cost-per-conversion the same as you would get with manual bidding. For Shopping campaigns, ECPC helps increase conversions while trying to maintain the same overall spend. You can also set ECPC to optimize for conversion value, allowing you to prioritize high-value conversions and properly value different conversion actions. Optimizing for conversion value with ECPC is available for Search and Shopping campaigns. In this article, we’ll explain how ECPC works and how it can help you get more value for your ad budget. Before you begin To use Enhanced CPC with Search, Shopping, or Hotel campaigns, you’ll need to set up conversion tracking. You don’t need conversion tracking to use ECPC with Display campaigns, but conversions will help you learn whether your ads are effective. How conversion tracking works with ECPC The Google Ads system looks for patterns of clicks and conversions and compares them to your past results. If certain locations lead to more sales, for instance, it will know. You'll get optimal performance if you use conversion tracking with ECPC. Make sure to review your conversion counting method for each conversion action to ensure it matches your goals. If you're tracking leads (such as sign-ups), you probably only want to count one conversion per ad click. If you're tracking sales, you probably want to count every conversion. If you aren’t using conversion tracking How ECPC works Available as an optional feature with Manual CPC bidding, ECPC is a form of Smart Bidding that uses a wide range of auction-time signals such as browser, location, and time of day to tailor bids to the unique context of each search, but not to the full extent of other Smart Bidding strategies, such as Target CPA and Target ROAS. ECPC looks for ad auctions that are more likely to lead to conversions, and then raises your max CPC bid (after applying any bid adjustments you've set) to compete harder for those clicks. If a click seems less likely to convert, Google Ads will lower your bid. ECPC will try to keep your average CPC below the max CPC you set (including bid adjustments), but may exceed your max CPC for short periods of time. Example Suppose you sell shoes both on your site and at a physical location, you’ve set your max CPC to $1 USD, and you have ECPC bidding turned on. If you set the value of store visit conversions to be higher than visits to your website, and Google Ads finds an auction that looks likely to lead someone to a store visit, it might set your bid to $1.70 USD for that auction. If another auction looks likely to lead to a website visit instead of a store visit, ECPC might lower your bid to $0.30 USD for that auction.

In this video on creating ad groups I will go over How To Create Ad Groups In Google Ads and discuss the best practices, we follow for best results. 0:00 Intro 0:13 What Is An Ad Group? 0:33 Purpose Of An Ad Group 0:43 Our Goal When Creating Ad Groups 2:43 Creating Your Ad Group (1st Way) 3:28 Naming The Ad Group 3:40 Keywords 8:33 Creating The Ads 14:33 Successfully Created A Ad Group 14:40 Best Practices (Adding More Ads) 17:00 2nd Way Of Building Ad Groups (Duplicating) Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. How ad groups work An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Group ad groups by similar themes Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you sell desserts, beverages, and snacks on your website. For example, in the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them. Ad group: desserts Ad group: beverages Ad group: snacks cupcakes soda potato chips pumpkin pies coffee pita chips apple pie iced coffee beef jerky chocolate cake iced tea salted peanuts ice cream sparkling water mixed nuts cookies orange juice rice crackers How to create a new ad group To create a new ad group, follow these steps: Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To create a new ad group, click the plus button . How to edit an ad group Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To edit your ad group, hover and click the pencil icon Edit next to each setting you’d like to make changes to. About ad group status Your ad group status lets you know whether your ad group is active or not. Ad group status is different than the statuses for campaigns, ads, and keywords, though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads and keywords. Ad groups can also include Targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups that use keyword targeting. Ad Group Structure This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on. For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads, and keywords in the campaign will stay enabled.

In this video, how many ads per ad group I will go over The Best Number Of Ads For Ad Groups In Google Ads and discuss the best practices, we follow for the best results. 0:00 Intro 0:06 Common Problems 0:45 How Many Ads Should You Have Per Ad Group 2:43 How Many Call Only Ads Should You Have Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. How ad groups work An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Group ad groups by similar themes Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you sell desserts, beverages, and snacks on your website. For example, in the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them. Ad group: desserts Ad group: beverages Ad group: snacks cupcakes soda potato chips pumpkin pies coffee pita chips apple pie iced coffee beef jerky chocolate cake iced tea salted peanuts ice cream sparkling water mixed nuts cookies orange juice rice crackers How to create a new ad group To create a new ad group, follow these steps: Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To create a new ad group, click the plus button . How to edit an ad group Sign in to your Google Ads account. From the page menu on the left, click Ad groups. To edit your ad group, hover and click the pencil icon Edit next to each setting you’d like to make changes to. About ad group status Your ad group status lets you know whether your ad group is active or not. Ad group status is different than the statuses for campaigns, ads, and keywords, though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads and keywords. Ad groups can also include Targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups that use keyword targeting. Ad Group Structure This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on. For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads, and keywords in the campaign will stay enabled.