Tradesman Digital Marketing

Looking For the best google ads strategy for lead generation? In this video, I will go over why the best way to run google ads for lead generation to get leads and sales fast. I will also go over the different types of campaigns to consider and how to optimize your lead generation campaign in google ads. 0:00 Best Google Ads Strategy For Lead Generation 0:30 Best Lead Type 1:32 Best Campaign Type 4:09 Best Bidding Strategy 5:35 Best Keyword Match Type 6:28 Best Optimization Process 8:00 Important Things To Know Before Starting Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing The Ultimate Call-Only Ads Course - https://tradesmandigital.gumroad.com/l/UltimateCall-OnlyAdsCourse Optimization Checklist Link http://subscribepage.io/optimizationtdm Our Services https://tradesmandigitalmarketing.ca/apply-for-google-ads-management/ Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. Creating A lead generation campaign for 2022 is very easy inside google ads and I will walk you step-by-step how to create a lead generation that continues to produce high quality leads month after month for your business. Are you looking to generate high-quality sustainable leads for your local service based business? Then this is the video for you. In today's Video, I’m going to show you the best ways to generate leads for your local business through google ads. Now to start off we should define what a lead is. And a lead is someone who is interested in purchasing your product or service. And there are many different types of leads in google ads, some more valuable than others. There are email leads, phone call leads, chatbot leads, and many more. Now just because we have these options doesn't mean we should use all of them, because surprisingly enough the spray and pray method doesn't generally get the best results especially if you don't have a massive budget. What we need to do is really zone in on our most profitable leads. Now for service-based businesses, the best type of lead you can get is generally a phone call lead and this is because the person is on the other end of the line ready to talk to you and here about your services. They’re generally easier to close, dont take as much time and lead to more sales. So that’s what are goal is gonna be for this tutorial how do we get as many phone call leads as possible for our business? Now there's two types of campaigns we should consider. And btw there are other campaigns out there you can use like remarketing campaigns using display ads, video ads etc but for someone who is somewhat new to google ads you want to get a profitable campaign running first and then you can move on to those campaigns later and expand if the budget allows for it. Lead generation in google ads doesn't have to be difficult. In this video, I will show you two different lead generation campaigns that will produce phone call leads in google ads in 2022. The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!

Looking For How To Run Google Ads For Any Local Service-Based Business? In this video, I will go over why the best way to run google ads for lead generation to get leads and sales fast. I will also go over the different types of campaigns to consider and how to optimize your lead generation campaign in google ads. 0:00 Best Way To Run Google Ads For Local Businesses 0:15 The Problem & Solution 1:25 Best Types Of Leads? 1:40 Why Phone Calls? 2:20 Important Things To Note Before You Start 4:50 Call-Only Ads Campaign 6:55 What A Call Ads Looks Like? 7:27 Call Ads Vs Call Extensions 7:57 Call Only Ads Tutorial 8:30 Important Things About Call Ads 8:35 Call Ads Optimization 9:20 Not Every Click Is A Call 9:50 Ad Approval Time Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing The Ultimate Call-Only Ads Course - https://tradesmandigital.gumroad.com/l/UltimateCall-OnlyAdsCourse Optimization Checklist Link http://subscribepage.io/optimizationtdm Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. Creating A lead generation campaign for 2022 is very easy inside google ads and I will walk you step-by-step how to create a lead generation that continues to produce high quality leads month after month for your business. Are you looking to generate high-quality sustainable leads for your local service based business? Then this is the video for you. In today's Video, I’m going to show you the best ways to generate leads for your local business through google ads. Now to start off we should define what a lead is. And a lead is someone who is interested in purchasing your product or service. And there are many different types of leads in google ads, some more valuable than others. There are email leads, phone call leads, chatbot leads, and many more. Now just because we have these options doesn't mean we should use all of them, because surprisingly enough the spray and pray method doesn't generally get the best results especially if you don't have a massive budget. What we need to do is really zone in on our most profitable leads. Now for service-based businesses, the best type of lead you can get is generally a phone call lead and this is because the person is on the other end of the line ready to talk to you and here about your services. They’re generally easier to close, dont take as much time and lead to more sales. So that’s what are goal is gonna be for this tutorial how do we get as many phone call leads as possible for our business? Now there's two types of campaigns we should consider. And btw there are other campaigns out there you can use like remarketing campaigns using display ads, video ads etc but for someone who is somewhat new to google ads you want to get a profitable campaign running first and then you can move on to those campaigns later and expand if the budget allows for it. Lead generation in google ads doesn't have to be difficult. In this video, I will show you two different lead generation campaigns that will produce phone call leads in google ads in 2022. The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!

In this video, on Google Ads Optimization SECRETS I will show you 7 Tips And Tricks To Double SALES For Small And Local Businesses so you can have the best results possible. 0:00 What Your Going Learn? 0:12 Not all Conversions are Created Equal 2:05 Focus on Earnings 4:05 Short Tail Keywords 5:00 Optimization Checklist 5:30 SKAG's 6:49 Good Offer 8:28 Buyer Intent 9:30 Keep It Simple Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Optimization Checklist Link http://subscribepage.io/optimizationtdm Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Optimizing Google Adwords in 2023 can be difficult but in this video I will show you how to optimize Google Adwords Simply and give you a checklist that will show exactly we needs to be optimized so you can have tons of success in google ads. If your looking to increase sales for Google Ads For Small Business Or Local Business then this video is for you. This video will teach you the tips and tricks to drastically increase sales for your local or small business in 2023 If you were looking for a complete google ads optimization guide this video will walk you through step by step on how to optimize your google ads campaign to it's fullest potential, produce more leads and make more money. Google Ads Optimization is a process that requires the individuals using google ads to optimize the campaign on a regular basis to allow the campaign to thrive and produce excellent results. Our You Looking To Increase Conversions In Google Ads? This video will show you 7 proven ways to increase sales in google ads so you can have better results. Choose keywords that reach qualified buyers Taking a closer look at your keyword list can help you reach the best sales prospects, reduce your costs, and increase your return on investment. Here are some tips for choosing the right keywords to drive more sales: Align keywords with your product offerings: Be sure to include your core products as keywords. When your customers are ready to buy, they'll be searching for a specific product, so things like product names and models can make for high-performing keywords. Understand the research and buying process: Try to understand what stage of the buying cycle a user might be in. To target serious buyers, you can try keywords that include words like buy or purchase. If you want to filter out research-oriented searches, you can add negative keywords like review, rating, compare, or comparison. Use negative keywords: Negative keywords let you filter out clicks that are less valuable to you. There are two main tools that you can use to find negative keywords—the Keyword Planner and the search terms report. For example, you might discover that the name of one of your products is also the name of a musical group. In this case, you can add negative keywords such as concert, ticket, lyric, album, or mp3. Use the right match types: Using broad match (or broad match modifier) allows you to capture a wide range of search queries, while using exact match or phrase match gives you more precise targeting. If you know that a specific query is being used frequently, adding it as an exact- or phrase-matched keyword can help you manage traffic for it. Make your ads appeal to potential buyers A successful ad is relevant and impactful. It delivers the right message at the right moment, motivating your customer to purchase with a strong call-to-action. Here are some tips for writing effective ad text: Set your ad apart from your competition: Use the Ad Preview and Diagnosis tool to see which ads are showing for a particular search. Your ad text should quickly convey how your business stands out, so featuring competitive prices and special promotions can be especially effective. Highlight the customer benefit: Give customers more incentive to purchase by conveying how they'll benefit by choosing your business. Keep it simple and specific: Focus on 1-2 selling points for stronger impact. If you try to pack too many selling points in your ad text, your message can get lost. Use a landing page that drives sales: Your ad should bring people directly to a page where they can buy the specific product you're advertising. Think of it this way: The connection between your ad and landing page is the bridge between a potential customer and a purchase. The stronger they're connected, the more likely you are to generate sales.

In this video, I will show you how to set up and run a Google Ads Call Only Campaign Tutorial in 2023. Call-only ads are a great way to generate high-quality sustainable leads for your business. 0:00 Want To Get Your Phone Ringing? 0:25 What Is A Call Only Campaign? 1:15 Creating A Google Ads Account 3:05 Creating A Call-Only Campaign 4:20 Best Services For Google Ads 6:55 Setting A Bid Strategy And Max CPC 10:40 Campaign Settings 17:36 Finding Keywords 21:42 Creating Ads 27:18 Setting A Budget 28:50 Creating More Ads 32:30 Creating Extensions 36:15 Adding More Ad Groups 37:08 Finding New Keywords 41:50 Editing Ads 44:43 Location Targeting 46:25 Call Recording 46:57 Turning On Campaign & Optimization Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads Done For You Bundle: https://tradesmandigital.gumroad.com/l/doneforyoubundle Optimization Checklist: http://subscribepage.io/optimizationtdm Keyword Wrapper: https://www.adwordswrapper.com/ Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About call ads Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks your ad, the ad places a call to you from their device. How it works Call reporting—which is available only on the Search Network—uses Google forwarding numbers (GFNs) to measure the performance of your call extension or call ad. When you turn on call reporting, we’ll assign a Google forwarding phone number to your ad. That way, you’ll be able to see the details of your calls, and count them as conversions. How a call ad works Your ad wins an auction and is shown on the Search Network. Someone taps the ad. That person’s mobile phone dialer opens with the number set (either your own number or a GFN, depending on your settings). The person taps the call button to place the call. Calls using a GFN should be counted as a phone call in your reporting. Calls where the duration meets the minimum requirement set in your account for a conversion will be reported as a conversion on the date the ad was shown. For example, someone is shown your ad on August 5 and writes down the GFN, but doesn’t call until August 10 and has a 2-minute call with your business. On August 10, you would have one phone call reported and a call conversion reported on August 5 because the call met your 30-second requirement. When you create your ads, you'll be asked to enter the following information: Two headlines (optional, but recommended) Your business name Your phone number Two lines of description text A display path (optional) A Final URL (optional, but recommended. If provided, will show a user-facing link to the webpage) A verification URL, which is the URL of a webpage that includes your business phone number. These fields are eligible to show when your ad appears on mobile devices, but some may be omitted in order to make the most of the smaller screen space on these devices. Select extensions, including location extensions,structured snippet extensions, and callout extensions, are also eligible to show with your ad. Extensions expand your ad with more information and can give your ad greater visibility and prominence on the search results page. Clicks on location extensions will send people to your location page. There's no cost to add them, and it is recommended that you add all extensions that are relevant to your business. Clicks on your ad (including your extension) will be charged as usual. To learn more about extensions, skip to About extensions. Headline clicks on call ads initiate calls directly to your business and don't send customers to your website landing page. When you enter your verification URL, which can be the landing page URL for your business, that's only to verify your ad and phone number. It will not be directly displayed on your ad. Call-only ads are fantastic for businesses new to google ads. These ads allow businesses to generate phone call leads without having to set up a website or professional landing pages. google adwords call only ads campaign are amazing ads that let you generate phone call leads for your business. This video will show you step by step in 2022 how to generate phone call leads for your business in google ads. If your wondering how to get more calls from google then this is the video for you. This video will show you exactly how to get more phone calls from google and how to set up your very own google ads campaign. This video will teach you how to make Google Ads Call Campaigns Tutorial in 2023 Google Call-only ads are fantastic for generating high-quality sustainable leads for your business.

Running google ads for lead generation in 2023? In this video, I will go over why the best way to run google ads for lead generation, the different types of campaigns to consider and how to optimize your lead generation campaign in google ads. 0:00 Intro 0:10 What Is A Lead? 0:40 Best Types Of Leads? 2:58 Call-Only Campaign 4:50 Search Campaign 10:00 Optimization Checklist Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Landingi (Landing Page Software) - https://new.landingi.com/register?gspk=bWF0dGhld21pbGxlcjc2MTM&_ga=2.234606622.1653494683.1672171999-975481933.1671303426 CallRail (Call Tracking Software) - https://partners.callrail.com/3le5b9s5yhi3 The Ultimate Call-Only Ads Course - https://tradesmandigital.gumroad.com/l/UltimateCall-OnlyAdsCourse Optimization Checklist Link http://subscribepage.io/optimizationtdm Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. Creating A lead generation campaign for 2022 is very easy inside google ads and I will walk you step-by-step how to create a lead generation that continues to produce high quality leads month after month for your business. Are you looking to generate high-quality sustainable leads for your business? Then this is the video for you. In today's Video, I’m going to show you the best ways to generate leads for your business through google ads. Now to start off we should define what a lead is. And a lead is someone who is interested in purchasing your product or service. And there are many different types of leads in google ads, some more valuable than others. There are email leads, phone call leads, chatbot leads, and many more. Now just because we have these options doesn't mean we should use all of them, because surprisingly enough the spray and pray method doesn't generally get the best results especially if you don't have a massive budget. What we need to do is really zone in on our most profitable leads. Now for service-based businesses, the best type of lead you can get is generally a phone call lead and this is because the person is on the other end of the line ready to talk to you and here about your services. They’re generally easier to close, dont take as much time and lead to more sales. So that’s what are goal is gonna be for this tutorial how do we get as many phone call leads as possible for our business? Now there's two types of campaigns we should consider. And btw there are other campaigns out there you can use like remarketing campaigns using display ads, video ads etc but for someone who is somewhat new to google ads you want to get a profitable campaign running first and then you can move on to those campaigns later and expand if the budget allows for it. Lead generation in google ads doesn't have to be difficult. In this video, I will show you two different lead generation campaigns that will produce phone call leads in google ads in 2022. The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!

Running Google Ads with no conversions in? In this video, I will go over why your google ads campaign has no conversions, what conversions are and why they matter in your google ads account. I will also go over how to fix no conversions in google ads and explain what you can do to ensure your ads convert. 0:00 Intro 0:15 What Is A Conversion In Google Ads? 0:53 Increase The Budget & Target CPA 3:25 Keywords & Match Type 5:39 No Ad extensions 6:48 Poor Message Match 8:22 Something Wrong With Ads, Keywords, Landing Page (Disapproved) 9:34 Bad Landing Page (Not Designed Correctly) 11:05 Bad Conversion Tracking 12:40 Optimization Checklist Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Optimization Checklist Link http://subscribepage.io/optimizationtdm Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. If your account is struggling to generate impressions this could be terrible for your account. Having enough impressions is vital to generating enough clicks, so you can have consistent leads and sales. This video will walk you through what impressions are in google ads, how to check the amount of impressions your getting and why impressions matter so much inside google ads campaigns. This video will also talk about how to increase impressions in google ads and what to do if you have a low amount of impressions in your google ads campaigns. Conversion: Definition An action that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. Conversions are measured with conversion tracking. You can use different tracking processes to measure conversions depending on the action someone takes when they interact with your ad or free listing. Conversions can be tracked across different surfaces (such as mobile or desktop) and may include modeled conversions. Modeled conversions use data that does not identify individual users to estimate conversions that Google is unable to observe directly. This can offer a more complete report of your conversions. Googles Ads not having any conversions is a very common problem in google ads. I will show you seven proven ways to fix no conversions in your google ads account and go into detail how to generate more conversions and more leads in 2022. No conversions in google ads is normally seen by getting clicks but no leads, no sales, or no calls. So if your getting clicks but no leads then this is the video for you. Google Ads clicks but no conversions is very common and this video will show you how to start getting conversions step-by-step.

In this tutorial, I will show you how to set up and run a google ads search campaign in 2022. Google Ads Search Campaigns are a great way to generate high-quality sustainable leads for your business in 2022. 0:00 Overview 0:18 Creating A Google Ads Account 2:10 Creating A Search Campaign 5:00 Best Services For Google Ads 6:47 Setting A Bid Strategy And Max CPC 11:40 Campaign Settings 19:55 Finding Keywords 23:50 Creating Ads 28:20 Setting A Budget 30:20 Creating More Ads 34:28 Creating Extensions 42:40 Adding More Ad Groups 44:20 Finding New Keywords 46:50 Editing Ads 48:30 Turning On Campaign & Optimization Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads Done For You Bundle: https://tradesmandigital.gumroad.com/l/doneforyoubundle Optimization Checklist: http://subscribepage.io/optimizationtdm Keyword Wrapper: https://www.adwordswrapper.com/ Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Create a Search campaign Search campaigns allow you to place ads across Google's vast network of search results. You can show ads to people actively searching online for your products and services. Benefits Reach your goals: Search campaigns can help you get more sales, leads, or website traffic. Access highly relevant targeting: Target people actively searching for your specific products and services. Easy setup: Ads are easy to create and don't require special assets. This video Google Ads Search campaign tutorial will explain everything you need to build an amazing and successful google ads account. I will walk you through step-by-step on how to build a Google Adwords search campaign in 2022. This Google Adwords tutorial is easy to follow and will produce great results. If your looking for a google adwords tutorial look no further. This is the video for you. Looking for how to set up google search ads. Search campaigns: Text ads on search results Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products and services you offer. It's great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services. Why choose Search campaigns Sales and leads: Boost your online sales and signups. Consider using leads if you have a longer sales cycle. Easy setup: Write text ads and pick keywords. Skip special files or assets—these aren’t needed. Try Smart campaigns for an even easier setup.

In this video, google ads audit 2022 I will go over how to get your free google ads checklist. I will explain what it goes over and how it will improve your Google Ads Account. 0:00 Why You Need This Audit 0:18 Value Of This Audit 0:55 What The Audit Looks Like 1:20 Who Is This Audit For 1:37 How To Use The Audit 12:08 Free Download Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads Audit : http://subscribepage.io/conversionratetdm Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. What is a Google Ads audit? A Google Ads audit is the process of taking a close look at your existing Google campaigns and ads to evaluate their performance. A well-executed audit will help you spot issues to fix, identify areas for improvement, and give you a clear overall picture of how well your Google Ads are doing. Why should you audit your Google Ads campaigns? In certain cases, a Google Ads audit is simply a natural part of someone taking over an existing Google Ads account. This could be a newly hired paid marketing specialist or an external consultant or paid search agency. Even if no new people are involved, performing a Google Ads audit should be a routine element of your paid marketing strategy. That’s because it’s easy to simply let your old ads run on autopilot. No matter how successful your ads were when you first launched them, there are bound to be new developments that call for further optimization. Regularly reviewing your Google Ads account is the best way to make sure you’re always getting the most out of your budget. If your looking for a google adwords audit then this video is for you. This video will walk you step by step on how to audit your google adwords account properly and for best results. Most Google Ads account audits are very basic and arent detailed enough to really understand what is wrong with your google ads campaigns. This Google Ads audit will show you everything you need to do to optimize your google ads account for best results. This video will show you a google ads audit example and template so you can easily identify problems in your account. This google ads audit tool really is amazing for getting better results inside your campaigns.

In this video, I will show you how to set up and run a Google Ads Call Only Campaign Tutorial in 2022. Call-only ads are a great way to generate high-quality sustainable leads for your business. 0:00 Overview 0:05 What Is A Call Only Campaign? 0:20 Creating A Google Ads Account 2:05 Creating A Call-Only Campaign 3:30 Best Services For Google Ads 5:55 Setting A Bid Strategy And Max CPC 9:40 Campaign Settings 16:36 Finding Keywords 20:42 Creating Ads 26:22 Setting A Budget 27:53 Creating More Ads 31:40 Creating Extensions 35:18 Adding More Ad Groups 36:12 Finding New Keywords 40:56 Editing Ads 44:13 Location Targeting 45:25 Call Recording 45:57 Turning On Campaign & Optimization Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads Done For You Bundle: https://tradesmandigital.gumroad.com/l/doneforyoubundle Optimization Checklist: http://subscribepage.io/optimizationtdm Keyword Wrapper: https://www.adwordswrapper.com/ Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About call ads Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks your ad, the ad places a call to you from their device. How it works Call reporting—which is available only on the Search Network—uses Google forwarding numbers (GFNs) to measure the performance of your call extension or call ad. When you turn on call reporting, we’ll assign a Google forwarding phone number to your ad. That way, you’ll be able to see the details of your calls, and count them as conversions. How a call ad works Your ad wins an auction and is shown on the Search Network. Someone taps the ad. That person’s mobile phone dialer opens with the number set (either your own number or a GFN, depending on your settings). The person taps the call button to place the call. Calls using a GFN should be counted as a phone call in your reporting. Calls where the duration meets the minimum requirement set in your account for a conversion will be reported as a conversion on the date the ad was shown. For example, someone is shown your ad on August 5 and writes down the GFN, but doesn’t call until August 10 and has a 2-minute call with your business. On August 10, you would have one phone call reported and a call conversion reported on August 5 because the call met your 30-second requirement. When you create your ads, you'll be asked to enter the following information: Two headlines (optional, but recommended) Your business name Your phone number Two lines of description text A display path (optional) A Final URL (optional, but recommended. If provided, will show a user-facing link to the webpage) A verification URL, which is the URL of a webpage that includes your business phone number. These fields are eligible to show when your ad appears on mobile devices, but some may be omitted in order to make the most of the smaller screen space on these devices. Select extensions, including location extensions,structured snippet extensions, and callout extensions, are also eligible to show with your ad. Extensions expand your ad with more information and can give your ad greater visibility and prominence on the search results page. Clicks on location extensions will send people to your location page. There's no cost to add them, and it is recommended that you add all extensions that are relevant to your business. Clicks on your ad (including your extension) will be charged as usual. To learn more about extensions, skip to About extensions. Headline clicks on call ads initiate calls directly to your business and don't send customers to your website landing page. When you enter your verification URL, which can be the landing page URL for your business, that's only to verify your ad and phone number. It will not be directly displayed on your ad. Call-only ads are fantastic for businesses new to google ads. These ads allow businesses to generate phone call leads without having to set up a website or professional landing pages. google adwords call only ads campaign are amazing ads that let you generate phone call leads for your business. This video will show you step by step in 2022 how to generate phone call leads for your business in google ads. If your wondering how to get more calls from google then this is the video for you. This video will show you exactly how to get more phone calls from google and how to set up your very own google ads campaign. Google Call-only ads are fantastic for generating high-quality sustainable leads for your business.

The Match Types Google Ads video for 2022 will walk you through what match types in google ads are, what the best match type for your google ads is and how to switch match types in google ads. 0:00 Intro 0:20 Importance Of Match Types 0:50 Broad Match 2:28 Phrase Match 4:05 Exact Match 5:35 Which Match Type Should You Use? 7:10 Google Ads Optimization Checklist 7:34 How Change Match Types In Google Ads Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Optimization Checklist Link http://subscribepage.io/optimizationtdm Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Match Types In Google Adwords can determine whether or not your account is successful. There are three different match types in google ads and each one has different effects on your account. This video will show you what match type you should use in google ads. If your looking to understand what match type are and what you should use, this video will walk you step by step through Google Ads Match Types. The video will explain keyword match types in google ads and show you keyword match type examples. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Broad match: Definition A keyword match type allows your ad to show on searches that are related to the meaning of your keyword, which can include searches that don’t contain the keyword terms. This allows you to reach more searches than with exact and phrase matches. Broad match is the default match type that all your keywords are assigned. This helps your ads reach a wider audience without requiring you to build an extensive keyword list. For example, let’s say you have the broad match keyword car window repair. This keyword can reach searches such as automobile glass replacement, even though it doesn't include any of the words as your keyword because they relate to the query. Phrase match: Definition A keyword match type that allows you to show your ads on searches that include the meaning of your keyword. The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning. This allows you to reach more searches than with exact match and fewer searches than with broad match. Exact match: Definition A keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match. This allows you to reach only users who make searches with the same meaning as your keywords, including: Misspellings Singular or plural forms Stemmings (for example, floor and flooring) Abbreviations Accents Whether someone is searching for “running shoes” or “shoes for running”, what they want remains the same; they’re looking for running shoes. Exact match keywords help you connect with people who are looking for your business, despite slight variations in the way they search, and reduces the need to build exhaustive keyword lists to reach these customers.

This video, google ads keyword research tutorial for 2022 will show you how to easily find amazing keywords that produce results for your google ads and account and how to implement them into your campaign so you can stay ahead of your google ads competition. 0:00 Intro 0:07 The Importance Of Keywords In Google Ads 0:23 Basic Keywords To Start With 1:13 Using The Google Ads Keyword Planner 2:00 The Importance Of High Buying Intent Keywords 3:54 Researching New Keywords 6:42 Building Ad Groups 9:52 Saving Money And Adding Negatives 12:20 Optimizing Keywords 13:23 Benefits Of Keyword Research Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Optimization Checklist Link http://subscribepage.io/optimizationtdm Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. In order to run a successful google adwords campaign in 2022 you must find keywords that win. This video will show you step by step how to find keywords that will produce amazing results for your business and make you more money. This video on Google Ads keyword research in 2022 teaches you what high buying intent keywords are, the different match types as well as how to research keywords and implement them into your campaign so you can have success long term in google ads. The video will show you how to use the google ads keyword planner to research new high buying intent keywords so you can have amazing results in google ads. Keywords: Definition Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads. A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position. You can add match types to your keywords to help control which searches your ad can be matched with.

In this video, on google ads optimization I will show you how to easily optimize your entire google ads campaign so you can have the best results possible. 0:00 Intro 0:28 Google Ads Optimization Checklist 1:10 Weekly Optimization For Google Ads 14:52 Monthly Optimization For Google Ads 30:32 3-Month Optimization For Google Ads Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Optimization Checklist Link http://subscribepage.io/optimizationtdm Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Optimizing Google Adwords in 2022 can be difficult but in this video I will show you how to optimize Google Adwords Simply and give you a checklist that will show exactly we needs to be optimized so you can have tons of success in google ads. If you were looking for a complete google ads optimization guide this video will walk you through step by step on how to optimize your google ads campaign to it's fullest potential, produce more leads and make more money. Google Ads Optimization is a process and requires the individuals using google ads to optimize the campaign on a regular basis to allow the campaign to thrive and produce excellent results. Choose keywords that reach qualified buyers Taking a closer look at your keyword list can help you reach the best sales prospects, reduce your costs, and increase your return on investment. Here are some tips for choosing the right keywords to drive more sales: Align keywords with your product offerings: Be sure to include your core products as keywords. When your customers are ready to buy, they'll be searching for a specific product, so things like product names and models can make for high-performing keywords. Understand the research and buying process: Try to understand what stage of the buying cycle a user might be in. To target serious buyers, you can try keywords that include words like buy or purchase. If you want to filter out research-oriented searches, you can add negative keywords like review, rating, compare, or comparison. Use negative keywords: Negative keywords let you filter out clicks that are less valuable to you. There are two main tools that you can use to find negative keywords—the Keyword Planner and the search terms report. For example, you might discover that the name of one of your products is also the name of a musical group. In this case, you can add negative keywords such as concert, ticket, lyric, album, or mp3. Use the right match types: Using broad match (or broad match modifier) allows you to capture a wide range of search queries, while using exact match or phrase match gives you more precise targeting. If you know that a specific query is being used frequently, adding it as an exact- or phrase-matched keyword can help you manage traffic for it. Make your ads appeal to potential buyers A successful ad is relevant and impactful. It delivers the right message at the right moment, motivating your customer to purchase with a strong call-to-action. Here are some tips for writing effective ad text: Set your ad apart from your competition: Use the Ad Preview and Diagnosis tool to see which ads are showing for a particular search. Your ad text should quickly convey how your business stands out, so featuring competitive prices and special promotions can be especially effective. Highlight the customer benefit: Give customers more incentive to purchase by conveying how they'll benefit by choosing your business. Keep it simple and specific: Focus on 1-2 selling points for stronger impact. If you try to pack too many selling points in your ad text, your message can get lost. Use a landing page that drives sales: Your ad should bring people directly to a page where they can buy the specific product you're advertising. Think of it this way: The connection between your ad and landing page is the bridge between a potential customer and a purchase. The stronger they're connected, the more likely you are to generate sales. Run seasonal ads: Customize your ads to fit the season and the promotion you're running. Take advantage of seasons (summer, winter, "back to school") and specific holidays (Valentine's Day, Halloween, etc.) to promote your products. Use title case: Capitalizing the first letter of every word can help boost clickthrough rates. Use ad assets to enhance your ad: Take advantage of ad assets to show extra information about your business.

In this video, I will go over what is google ads, how it works, and how it can generate you money in 2022. 0:00 Intro 0:10 What Is Google Ads? 0:38 How Does Google Ads Work? 1:23 How It Can Generate You Money? Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Optimization Checklist Link http://subscribepage.io/optimizationtdm Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. So what is Google Ads? This is a question I get asked on a daily basis and in this video I’m going to show what google ads is how it works and how it can benefit you? So lets get started Google Ads formerly known as google Adwords was established on October 23, 2000. And It is an online advertising platform developed by Google, where advertisers bid to display advertisements, service offerings, product listings, or videos. Now it can place ads in search results (like when you search something on Google) And it can also display ads on non-search result platforms like websites, mobile apps, and videos. So simply put Google ads is online advertising. Now how does it work. Google allows anyone who wants to advertise on their platform to do so rather easily all you need is a gmail account or a email address linked to google. Then you just simply type in google ads into google, click on the first link, and hit start now. You can have your account up and running in as little as 15 minutes. I have a whole bunch of tutorials that i’ll link to if your actually interested in creating one. Once you create your account you can use a variety of different types ads and create your ads to look like whatever you want for the most part. Once you complete your ads and set your budget Google Ads will take 1-2 business days to review your ads and then your ads will start showing. It’s important to note Google charges it’s advertisers on a pay-per-click basis, so every time someone clicks on your ad you are charged a certain amount of money based on how competitive that particular keyword or advertising platform is. Now how can google ads benefit you? And Google ads can benefit a lot of people and businesses by bringing them high-quality sustainable leads month after month. These leads turn into customers and you’ll be able to make a lot of money if done properly. However, Google ads isn't meant for everyone. Chances are if you are selling a product with very low-profit margins or your budget is under $1000 USD per month Google Ads might not be for you. However, these are just guiding principles and there are always exceptions to the rules. That being said Google Ads is usually alot tougher if you have low profit margin and a small budget.

In this video, I will go over why your google ads campaign has no impression, what impressions are and why they matter in your google ads account. I will also go over how to fix no impressions in google ads and explain what you can do to ensure your ads get seen. 0:00 Intro 0:12 What Are Impressions In Google Ads? 0:32 Increase The Budget 2:40 Keyword Match Type 4:25 More Keywords 6:03 Optimization Checklist 6:47 Search Partner Network 7:56 Time & Days 9:25 Locations 10:35 More Ads Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. If your account is struggling to generate impressions this could be terrible for your account. Having enough impressions is vital to generating enough clicks, so you can have consistent leads and sales. This video will walk you through what impressions are in google ads, how to check the amount of impressions your getting and why impressions matter so much inside google ads campaigns. This video will also talk about how to increase impressions in google ads and what to do if you have a low amount of impressions in your google ads campaigns. Impressions: Definition How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's counted as one impression. In some cases, only a section of your ad may be shown. For example, in Google Maps, we may show only your business name and location or only your business name and the first line of your ad text. You'll sometimes see the abbreviation "Impr" in your account showing the number of impressions for your ad. Googles Ads not having any impressions is a very common problem in google ads. I will show you seven proven ways to fix no impressions in your google ads account and go into detail how to generate more impressions and more clicks.

In this video, Google Ads Done For You Bundle, I will go over our brand new tool and how it provides you all the Headlines, Descriptions, Extensions, Keywords, And Negatives you will ever need in Google Ads Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads Done For You Bundle https://tradesmandigital.gumroad.com/l/doneforyoubundle Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

In this video, I will go over google ads impressions, what they are and why they matter in your google ads account. I will also go over how to fix low impressions and what you can do to ensure your ads get seen. 0:00 Intro 0:10 What Are Impressions In Google Ads? 0:30 Why Impressions Matter? 1:35 How To Find Your Impressions 2:40 How To Fix Limited Or No Impressions In Google Ads 4:58 Campaign Optimization Checklist Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. If your account is struggling to generate impressions this could be terrible for your account. Having enough impressions is vital to generating enough clicks, so you can have consistent leads and sales. This video will walk you through what impressions are in google ads, how to check the amount of impressions your getting and why impressions matter so much inside google ads campaigns. This video will also talk about how to increase impressions in google ads and what to do if you have a low amount of impressions in your google ads campaigns. Impressions: Definition How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's counted as one impression. In some cases, only a section of your ad may be shown. For example, in Google Maps, we may show only your business name and location or only your business name and the first line of your ad text. You'll sometimes see the abbreviation "Impr" in your account showing the number of impressions for your ad.

In this video, google ads optimization checklist I will go over our amazing checklist that lets us improve google ads campaigns. 0:00 Intro 0:30 What Are Google Ads? 0:39 How Does It Work? 1:18 Types Of Different Ads 4:50 Why Use Google Ads? 5:44 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Optimization Checklist Link http://subscribepage.io/optimizationtdm Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. This video will explain how our google ads optimization checklist works and how you can use it to improve your google ads campaigns so you can bring in tons of leads for your business

In this video, google ads keywords I will go over How To Find & Optimize Winning Keywords In Google Ads Step By Step. 0:00 Intro 0:15 Two Parts Of Finding Winning Keywords 1:10 How To Find Winning Keywords In Google Ads? 9:31 Optimizing Winning Keywords 11:44 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. This video will explain how to find keywords in google ads that lead to sales. The video goes into detail about how choosing the right keyword is very important for your google ads account success and will explain in detail how to find and optimize the best keywords for your campaign. Keywords: Definition Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads. A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position. You can add match types to your keywords to help control which searches your ad can be matched with.

In this video, google ads calculator I will go over How to determine how much money you will make with Google Ads. 0:00 Intro 0:08 Why Do I Need A Calculator? 0:40 How Does It Work? 1:28 Who Is This Tool For? Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Ultimate Google Ads Calculator https://tradesmandigital.gumroad.com/l/UltimateGoogleAdsCalculator Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. This video will explain how our brand new tool the ultimate google ads calculator works who it's meant for and what it does. This tool is amazing for business owners and agency owners who are trying to determine if google ads is right for them and how much money google ads will make them.

In this video, how google ads work for business I will go over What Google Ads Can Do For Your Business 0:00 Intro 0:30 What Are Google Ads? 0:39 How Does It Work? 1:18 Types Of Different Ads 4:50 Why Use Google Ads? 5:44 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. This video will explain how google ads can work for your business. It will go over how google ads drives traffic to your website or landing page and how it can produce high quality consistent leads for your business.

In this video, google ads tips and tricks 2022 like I will go over 7 Amazing Tips & Tricks That Work In Google Ads Right Now! 0:00 Intro 0:17 Tip 1. Turn Off Search Partners Network 1:28 Tip 2. Turn Off Display Partners Network 2:39 Tip 3. Use All Your Extensions 3:55 Tip 4. Use 3 Ads In Each Ad Group 4:46 Tip 5. Double Down On The Winners 6:36 Tip 6. Use A Landing Page 8:40 Tip 7. Keyword Match Types 11:08 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Are you looking for some amazing tips and tricks for google ads in 2022? This video will show you 7 amazing tips and tricks that will help make and save you money in google ads. These tips and tricks are for beginners and experts in google ads and can be used for just about every single account.

what do google ads look like In this video, what do google ads look like I will go over The Different Types Of Ads In Google Ads. 0:00 Intro 0:40 What Do Google Ads Look Like? 1:00 Search Ads 2:03 Shopping Ads 2:35 Display Ads 3:50 Local Service Ads 5:50 Different Campaign Types 7:40 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Search – Text ads on Google search results Display – Image ads on websites or on Gmail Video – Video ads on YouTube Shopping – Product listings on Google App – Your app promotion on many channels Smart – Simplified automated ads on Google and across the web Local – Drive customers to a physical location Discovery – Runs ads across Google’s feeds when they’re open In this article, we’ll discuss the most important campaigns: search, display, shopping, video, and app. We recommend starting with them, and, later, if you see the need, you can also try adding more campaigns, such as discovery ads.

In this video,search terms vs search keywords I will go over What Search Terms & Keywords Are Inside Google Ads 0:00 Intro 0:31 What Is A Search Keyword? 1:20 What Is A Search Term? 2:55 The Difference 3:00 How To Access Keywords & Search Terms 5:07 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Keywords: Definition Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers. When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads. A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position. You can add match types to your keywords to help control which searches your ad can be matched with. About the search terms report Use the search terms report to know how your ads performed when triggered by actual searches within the Search Network. This article describes the search terms report and how to use it. The search terms report provides insight into the searches that trigger your ads and how those searches are performing. This report also helps you discover new ideas for creative and landing page content to align with what your customers are looking for. What's the difference between a search term and a keyword? A search term is a word or set of words a person enters when searching on Google or one of our Search Network sites. A keyword is a word or set of words that Google Ads advertisers can add to a given ad group so that your ads are targeting the right audience.

In this video, google ads coaching I will go over our coaching call for google ads, what it is and how you can receive coaching for google ads. 0:00 Intro 0:09 What Is A Google Ads Coaching? 0:13 How A Google Ads Coaching Call Works? 0:59 Who Is A Google Ads Coaching Call For? 1:55 How To Get A Google Ads Coaching Call Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

In this video on target cpa vs maximize conversions I will go over How To Pick The Best Bidding Strategy For You and the difference between target cpa and maximize conversions. 0:00 Intro 0:14 What Is Target CPA And Maximize Conversions 0:43 The Difference Between Maximize Conversions & Target CPA 3:52 How To Set Your Campaign To Maximize Conversions Or Target CPA 5:40 Sponsor Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. About Target CPA bidding Note: Starting in 2021, you’ll find optional target fields in Search campaigns for new Maximize conversions or Maximize conversion value bid strategies. With an optional target, Smart Bidding will optimize to these goals the same way it would for Target CPA (cost per action) and Target ROAS (return on ad spend). Maximize conversions with a set target CPA will behave like a Target CPA strategy does today, and similarly, Maximize conversion value with a set target ROAS will behave like a Target ROAS strategy does today. Target CPA bidding is a Smart Bidding strategy that sets bids for you to get as many conversions (customer actions) as possible. When you create the Target CPA (target cost-per-action) bid strategy, you set an average cost you'd like to pay for each conversion. When a customer does a Google search that fits your product or service, Google Ads uses your Target CPA to set a bid based on the auction's likelihood to convert. Note: For App campaigns, Target CPA is the same value whether the conversion is for installing the app (cost per install) or for using the app (cost per in-app action). Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns. This article explains how Target CPA bidding works and what its settings are. Before you begin If you don’t yet know what type of automated bid strategy is right for you, read about automated bidding. Before you can set up a Target CPA bid strategy, you’ll need to set up conversion tracking to manage your conversion. We recommend that you review your budget settings to make sure you feel comfortable spending up to 2 times your average daily budget, while not exceeding the monthly charging limit. Learn more About spending limits How it works Target CPA bidding automatically finds an optimal bid for your ad each time it's eligible to appear by using historical information about your campaign and evaluating the contextual signals that are present at auction-time. Some conversions may cost more than your target and some may cost less, but altogether Google Ads will try to keep your cost per conversion equal to the target CPA you set. These changes in CPA take place because your actual CPA depends on factors outside Google's control, like changes to your website or ads or increased competition in ad auctions. Additionally, your actual conversion rate can be lower or higher than the predicted conversion rate. For example, if you choose a target CPA of $10, Google Ads will automatically set your bids to try to get you as many conversions at $10 on average. To help improve your performance in every ad auction, this strategy adjusts bids using real-time signals like device, browser, location, time of day, remarketing list, and more. Create a Target CPA bid strategy You can create a Target CPA bid strategy for a single campaign (standard strategy) or multiple campaigns (portfolio bid strategy): Explanations for Target CPA performance Explanations give you insights into large changes in your Google Ads account performance. If you see a significant fluctuation in performance for a Search campaign or ad group using target CPA strategy, explanations help you quickly find out why it happened. About Maximize conversions bidding How it works Using historical information about your campaign and evaluating the contextual signals present at auction-time, Maximize conversions bidding automatically finds an optimal bid for your ad each time it's eligible to appear. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for every auction to help get the cheapest conversions available for your budget.