Common Business Trap - Avoid This COMMON Mistake! @TenTonOnline
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TONS more at https://www.tentononline.com/blog
34
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Street Smart Vs Book Smart - Here's A WEIRD Theory! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
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- Business-grade email: https://10tn.tips/email
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Support my work (thanks!):
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TONS more at https://www.tentononline.com/blog
18
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Business Concepts - Critically Important Things To Know In Business! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
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- Domain registration: https://10tn.tips/domain
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TONS more at https://www.tentononline.com/blog
25
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Build A Business You Love - Use This SECRET Formula! @TenTonOnline
Ten steps to building successful online business doing work that matters: https://www.tentononline.com/building-blocks/
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TONS more at https://www.tentononline.com/blog
14
views
Cutting Prices...Positive & Negative Effects On Your Business @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
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TONS more at https://www.tentononline.com/blog
14
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How To Build Momentum In Business (Don't Go In CIRCLES!) @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
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TONS more at https://www.tentononline.com/blog
6
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What Is Market Research? 3 BIG Questions Your Research Needs To Answer! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
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TONS more at https://www.tentononline.com/blog
14
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"Two Is One And One Is None" - Use This Military Approach In Your Business! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
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- Domain registration: https://10tn.tips/domain
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TONS more at https://www.tentononline.com/blog
56
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0605 "Why Is Business So Hard?" This KEY Component Could Change EVERYTHING! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
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TONS more at https://www.tentononline.com/blog
83
views
How To Do SEO Yourself - SEO Checklist For Online Business @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
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Let's continue in your free Audience Attraction Bootcamp: https://www.tentononline.com/traffic
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- Domain registration: https://10tn.tips/domain
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- Business-grade email: https://10tn.tips/email
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TONS more at https://www.tentononline.com/blog
18
views
What To Expect In Business (Most MISS This Key Concept) @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
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- Domain registration: https://10tn.tips/domain
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- Business-grade email: https://10tn.tips/email
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TONS more at https://www.tentononline.com/blog
7
views
Components Of Online Business - Miss THESE And It's A MESS! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
--------------------------------------------------
Show Notes:
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
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TONS more at https://www.tentononline.com/blog
5
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Bitcoin Price - What It REALLY Means When The Price DROPS! @TenTonOnline
Get all the plain-english details about bitcoin and crypto in Understanding Bitcoin: https://www.tentononline.com/understanding-bitcoin/
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TONS more at https://www.tentononline.com/blog
24
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Reasons Why Businesses Fail - Avoid These 3 COSTLY Mistakes! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
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- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
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TONS more at https://www.tentononline.com/blog
45
views
How Many Customers Do You Need? (This Answer Might SURPRISE You!) @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Let's continue in your free Audience Attraction Bootcamp: https://www.tentononline.com/traffic
--------------------------------------------------
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- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
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TONS more at https://www.tentononline.com/blog
41
views
Work-Life Balance In Business - Possible Or Just A "Pipe Dream?" @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free See ya there!
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- Domain registration: https://10tn.tips/domain
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- Business-grade email: https://10tn.tips/email
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TONS more at https://www.tentononline.com/blog
14
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Parts Of A Website - Key Components That'Cha GOTTA GET! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
Escape the grind, build a fulfilling online business, and launch a better tomorrow!
Enroll in your free, self-paced Business Website Masterclass: https://www.tentononline.com/web
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TONS more at https://www.tentononline.com/blog
14
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Steps To Build An Online Business - Your Blueprint For Success! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
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TONS more at https://www.tentononline.com/blog
17
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What To Do With Customer Feedback (An Approach That Could Lead To DISASTER!) @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
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What should you do with customer feedback? Specifically, when someone -- whether they're a customer or not -- tells you how you should be doing things, what products you should be selling, things you should change, and so on? While it's often coming from a good place, very often acting on customer feedback can be downright disastrous...but other times it can lead to big profits.
So here, let's tear all this apart and get a handle on what you can do with your customer feedback.
Now truthfully, acting on the advice and feedback of customers can lead to all sorts of problems, as I mentioned. So what we need to do is figure out who we should be listening to, how seriously we should be taking their feedback, and what we can safely ignore...
...and let's start with an email from one of my subscribers who offered some unsolicited business advice...
Someone on my email list emailed me this: "Bruv, I have been receiving your emails for years. Just wanted to say I would love to keep receiving your emails, however, please change the email design. It looks too informal. Make it look more formal. I understand what you're going for here but I am not your friend. I am your customer. Try to mix the informal style with some formality. Make the fonts better and add an image at least that relates to the theme of the mail. Messages are available for free on Pixabay. Your emails read poem-like. No, let them be full, normal messages. Let them look like normal emails not poems. All the best."
(what I emailed back: Hi [NAME], Incredible email, thank you! "Reads like poetry? Reads like it's an informal email sent from a friend? Totally relaxed?" High praise indeed, thank you -- that's EXACTLY what I'm going for. Perfect! -Geoff)
His email encouraged me to clarify and articulate precisely my approach with email.
Right off the bat, this guy isn't in fact a customer of mine...just someone subbed to my email list. If it came from a paying customer, I'd give their opinion more weight. If it was a repeat customer who I knew well, I'd give them even more weight, a close customer who I've known for years, tons of weight!
Now...I don't have customers, I have students. And my best students become close associates and even friends.
Is it semantics to make a distinction between "customer" and "student?" Maybe. But it's a very important distinction to me...so important, that I've pointed it out here.
Anyway, back to the main point here, as business owners, we need to be very, very, VERY careful about taking advice from people...even from our paying customers...
...and folks who are eager to offer their opinions about how we do things:
"You know, if you sold this kind of product, I'd totally buy it!"
"If you did things like this, I know you'd sell more!"
"I think you should change how you do this."
Maybe they're right...maybe not. But...maybe we don't want to do things that way.
When us business owners receive unsolicited advice, really what people are telling us is...
"Hey, do what you do, but do it in a way that I think would be better...do it my way...do it in a way that I'd prefer."
In my example a second ago about this person wanting me to change how I send email, what he wants is email in a format that he's expecting from a business...
...more formal as in, less personal, more stiff, more "corporate"...more BORING?
It's one heck of an assumption to believe that "their way" is somehow "better."
And it's quite presumptuous to think that I should change the ENTIRE format of my communications because ONE person on my ENTIRE email list doesn't like the formatting.
This offers us a deep insight into human psychology -- most people are self-centric and only see things from their own point of view.
After receiving this opinion about my email, I instantly wondered if they had any sort of data to back up their...
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TONS more at https://www.tentononline.com/blog
11
views
Market Research Interviews Advantages And Disadvantages (Be CAREFUL!) @TenTonOnline
From zero to profitable online business in just 7 simple steps! Download your FREE Online Business Jumpstart guide: https://www.tentononline.com/jump
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
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Show Notes:
- Online business guide (free download!): 7 Steps To Profits! https://www.tentononline.com/7-steps-to-profits/
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
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market research interviews advantages and disadvantages
One way to gain insights into the target market that you want to serve in your online business is to conduct customer interviews. This can be a great way to learn more about the needs, challenges, and frustrations that your customers are dealing with. However, there can be some challenges.
Interviewing your customers is certainly valuable...but the key word here is CUSTOMER -- that is, someone who's already paid for your product or service. And we could expand that a bit to "the kind of person who WOULD buy from you." And here's why:
Very often, entrepreneurs rely on the the WRONG data. We talk to the WRONG people, listen to WRONG opinions, and follow the WRONG advice.
If the person you're talking to ISN'T your customer, isn't the sort of person who'd buy from you...isn't even a member of the target audience you're serving...then whatever they say, good or bad, isn't applicable to you, your products and services, or to your online business.
If you're going to be conducting interviews for market research...make sure you're talking to the right people! You're relying on them as the basis for all the products you develop, you marketing, and the direction you'll take your business in. So make sure it's coming from a reliable source!
Another challenge with interviews and speaking directly to your customers and members of your target audience is, that very often you're putting them on the spot. It's all sorta in the moment and they probably aren't in the right headspace.
It would be like me asking you, "What's your three favourite songs of all time?" or "What are the last good articles you've read online?" You could probably muster an answer of some kind...but you'd be missing some good ones for sure, right?
It isn't until later on when you might think of better answers -- "Dohh, I forgot about Billy Ray Cirus!" Later on, you've got more time to think and you aren't "on the spot." Or even better is when you're directly "in the zone" and struggling, right?
So this can be another challenge when using interviews for your market research. You're catching your customer off-guard, or you interrupt their train of thought with a question out of left field. And so often, you wind up with false data. So a better way to gain more reliable data is to observe.
In other words, if you can, watch them while they do what they do. Observe them in action and pay attention when they start to get frustrated or run into a problem. That's when you can ask, "what's the problem here?" "What are you struggling with?" and "What could fix this?"
That's a great way to get much more reliable data. And you know what? If you catch your customer in the moment, and ask them these sorts of questions, they're gonna gush information about all their pains and frustrations...so bring a pen cuz you'll wanna write it down!
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12
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How To Find Business Ideas - Profits Hidden In Plain Sight! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free
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Show Notes:
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
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TONS more at https://www.tentononline.com/blog
188
views
How To Plan A Website Structure - DEFINITELY Include These Pages! @TenTonOnline
From zero to profitable online business in just 7 simple steps! Download your FREE Online Business Jumpstart guide: https://www.tentononline.com/jump
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
--------------------------------------------------
Show Notes:
- Online business guide (free download!): 7 Steps To Profits! https://www.tentononline.com/7-steps-to-profits/
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
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how to plan a website structure
Have you figured out what pages you should include on your online business's website yet? One of the most important early steps is to outline and figure out what pages you'll need.
Very often, I'll work all this out on paper ahead of time -- what pages are needed, what should be included on each page, this sort of stuff. And there really is no set process to do this. There's no right or wrong to this...so just go with whatever method works for you.
And you know what? If you skip this important step of outlining your web pages first -- and hey, I know it's exciting to just jump into the "web building stage" -- then what happens is, you wind up doing a lot of back-tracking and redoing things. Trust me, I speak from experience!
So literally, just sit down and take some time to figure this stuff out. Maybe take a look at what other websites in your same market are doing. What pages do they include? And what sorts of things do they include on those pages?
I'll bet that after checking a few sites out, you'll start to see some patterns of similar pages and similar content. You can use this as a blueprint or a starting point if you like.
At a minimum, you'll obviously need a Home page. You'll also need an About page, a Contact page, and some kind of page to feature your products and / or services.
If you have a lot of products that you're offering, then this page could serve as a sort of "landing page" for all your main product categories...that then branch off into sub-category pages or specific product pages.
Beyond this, you may also have an FAQ page, a page for a blog, and maybe some other specialized pages. A Privacy Policy page and a Terms Of Service page are also good to include. The pages you include really depends on the kind of online business website you're building.
You may have member-only areas for example, or a page where visitors can request a free quote, and so on. The important thing here is to figure all this stuff out ahead of time. Map it out. I always do this on paper, but that's just me.
Go with whatever works for you. You might list pages out, or maybe you draw some kind of flowchart, or do some mind-mapping. Don't get hung up on one specific method over another...again, just go with whatever works for you and map out the pages you'll need to build.
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Best Way To Secure A WordPress Website (Most Important Thing You Can Do) @TenTonOnline
From zero to profitable online business in just 7 simple steps! Download your FREE Online Business Jumpstart guide: https://www.tentononline.com/jump
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
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Show Notes:
- Online business guide (free download!): 7 Steps To Profits! https://www.tentononline.com/7-steps-to-profits/
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
- https://10tn.tips/boost
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Transcription:
best way to secure a wordpress website
This almost goes without saying, but you’d be surprised how lazy people are with their website admin and email passwords! When it comes to your online business and website, we can’t afford to be lazy!
So make sure you’re using strong, lengthy passwords for all of your website’s key components. I’m talking about your website’s admin console, your email, your web host’s customer area, FTP accounts...everything!
And, be sure to use use unique passwords for each of these components, too. So, no pet names, no dates of birth, no “snugglypans78.” How about something more like “F63k@7c2xAwXP[MEyyf9” or “dKhSn+cqK`Zh(5Q(RS}g?” Yeah, that’s more like it!
In order to create strong passwords, make sure they include a mixture of numbers, uppercase and lowercase letters, and special characters. And make ’em long, too — 15-20 characters or longer. To help you out, you can use a password generator, like passwordsgenerator.net or strongpasswordgenerator.com.
And if storing and trying to remember all these passwords seems like it’ll be too much, just use a password manager like LastPass or Dashlane. These sorts of services will store all of your passwords for you. Or, just store them in a plain text file.
So please, take your passwords seriously and make sure you’ve locked down your business’s various components, services, and consoles with strong passwords. Do you lock your front door at night? Do you lock your car after you park it? Then lock up yer website, too!
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How To Be Successful In Business - NOT What You Think! @TenTonOnline
FREE 3-step EASY guide: Online Business Jumpstart! https://www.tentononline.com/online-business-jumpstart/
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
Lots more in your free Online Business Workshop: https://www.tentononline.com/free
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Show Notes:
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
- https://10tn.tips/boost
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Transcription:
[TRANSCRIPTION]
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Do You Need An SSL Certificate For Your Website - Important Things To Know! @TenTonOnline
From zero to profitable online business in just 7 simple steps! Download your FREE Online Business Jumpstart guide: https://www.tentononline.com/jump
"Escape the grind, build a fulfilling online business, and launch a better tomorrow!"
--------------------------------------------------
Show Notes:
- Online business guide (free download!): 7 Steps To Profits! https://www.tentononline.com/7-steps-to-profits/
- Domain registration: https://10tn.tips/domain
- Solid web hosting (with discount!): https://10tn.tips/hosting
- Business-grade email: https://10tn.tips/email
- Best email marketing service: https://10tn.tips/email-marketing
- Best website builder: https://10tn.tips/web-builder
- Top web and marketing tools and services: https://10tn.tips/tools
Support my work (thanks!):
- https://10tn.tips/boost
--------------------------------------------------
Transcription:
do you need an ssl certificate for your website
A critically important component for your online business website is something called an SSL certificate. Have you heard of this before? SSL stands for Secure Socket Layer...but we don't really care about that. What we care about is what it can do for us, right?
What SSL does is it encrypts sensitive information, like usernames, passwords, credit card info, and so on, that gets passed between your visitor's web browser and your business website.
When you purchase something on an e-commerce website, for example, you don't want your sensitive information to be publicly available as it's transmitted across the web.
So, this information is encrypted so that only the destination web server, the web server that you're sending the information to that processes the financial transaction, is able to read it.
When a site has a properly-installed SSL certificate (say like Amazon, TenTonOnline.com, or any other site that handles e-commerce transactions or sensitive user data), you'll see a padlock icon and "https" in the browser's address bar. This lets you know that the site is secure.
Without encryption, this information would be readable by each computer across the network, and your otherwise private information would be readable by everyone. So if you're setting up an online business, you'll definitely need an SSL.
Not only does it give your visitor confidence that your website, your payment processor, and your business overall is safe, credible, and reliable, but there's also an SEO component to having an SSL properly installed and configured for your website.
A few years ago, Google began prioritizing search results from sites who had SSL certificates and penalizing those that didn't. Now, actually setting up an SSL certificate might seem technical. The good news is that your web hosting provider will likely be able to handle everything for you.
Some web hosts (like the ones I use and recommend) provide you with an SSL for free, while others charge extra for them as an add-on to your normal hosting.
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