Amazon 2023 Holiday Brand Readiness Guide Review by John Aspinall
John Aspinall analyze Amazon's just-released Holiday 2023 Brand Guide to uncover the key takeaways for sellers this season.
In this video, John Aspinall break down Amazon's tips on product listings, A+ content, premium content, video, holiday promotions, and more.
His biggest lightbulb moment? Amazon itself recommends showing product images BOTH in and out of the packaging - despite many claims you can only pick one!
He also discuss his thoughts on Amazon's suggestions around premium A+ content, carousels, and video - do these tactics really boost conversions?
If you sell on Amazon, don't miss this deep dive into Amazon's own holiday seller advice straight from the source. Learn exactly what Amazon is recommending this 2023 holiday season to boost sales!
Timestamps:
00:00 - Introduction & overview of brand guide
00:52 - Thoughts on premium A+ content
02:36 - Amazon's own imagery showing products in and out of packaging
04:07 - Video recommendations
05:34 - Holiday promotions guidance
06:22 - Key takeaways and actions for sellers
--
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
Apply for a job at MAG: MyAmazonGuy.com/jobs
9
views
New Features in Growth Opportunities - Eliminate Amazon Barcode Labelling in Amazon Seller Central
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
Apply for a job at MAG: MyAmazonGuy.com/jobs
Timestamps:
00:00 - Introduction
00:09 - New Features in Growth Opportunities
00:25 - Eliminate Amazon Barcode Labeling
01:28 - Some Products Require FNS
01:48 - Outro
1
view
How to See if Your Brand is Growing in Amazon Seller Central (Customer Loyalty Analytics)
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
Apply for a job at MAG: MyAmazonGuy.com/jobs
Timestamps:
00:00 - Introduction
00:11 - Viewing Customer Loyalty Metrics
00:40 - Metrics Similar to Promotions
01:04 - Checking Brand Growth Trends
01:27 - Viewing New vs Repeat Customers
01:40 - Link to Create Promotion
01:56 - Segmented PPC Targeting in Future
02:12 - Outro
4
views
How to See Mobile App Page Views and Sessions in Amazon Seller Central
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
Apply for a job at MAG: MyAmazonGuy.com/jobs
Timestamps:
00:00 - Introduction
00:10 - Viewing Mobile Session and Session Percentage
00:42 - Viewing Mobile Traffic
01:15 - Optimizing for Mobile
01:45 - View Listings on Mobile
02:01 - Mobile View Browser Extensions
02:27 - Mobile Apps Not Exact
02:42 - Outro
13
views
Amazon PPC Day Parting is Additive (Don't Make this TOS Stacking Mistake)
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
Apply for a job at MAG: MyAmazonGuy.com/jobs
Timestamps:
00:00 - Introduction
01:01 - Reviewing Bid Rules
01:31 - Creating Bid Rules Based on Sales Data
02:48 - Warning About Additive Bid Rules
04:10 - Lowering Base Bids Before Adding Rules
04:13 - Current Lack of Negative Bid Rules
04:42 - Example Campaign Bid Rules
05:23 - Bid Rules Add On Top of Other Modifiers
05:49 - Desired Negative Bid Functionality
06:16 - Additive Nature Requires More Work
07:37 - More PPC Tips at MyAmazonGuy.com
11
views
What's the Difference Between A+ Content and Premium A+ Content - Amazon EBC Design Tutorial
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
Apply for a job at MAG: MyAmazonGuy.com/jobs
Timestamps:
00:00 - Introduction
00:12 - Comparing Premium vs Regular A+ Content
02:28 - Evolution of Premium A+ Pricing
03:17 - Is Premium A+ Content Worth It?
04:16 - Testing Conversion Lift of Premium A+
04:57 - Main Image Testing
05:13 - Title and Content on Listing
05:41 - Alt Text Importance
06:20 - Brand Story Module
08:15 - A+ Content Manager
10:18 - Walkthrough on Premium A+ Modules
12:03 - Product Comparison Grid Module
15:16 - Store Front View
15:29 - UGC Sponsor Test
15:56 - My Refund Guy Service
16:37 - My Amazon Guy's Main Hero Image Upgrade
17:24 - We are hiring!
10
views
PPC News: Amazon Adds Bid by Hour/Day Rules to Ads Console - Lower Your ACOS 1-3% Overnight
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
Apply for a job at MAG: MyAmazonGuy.com/jobs
Timestamps:
00:00 - Introduction
00:17 - Reviewing Campaign to Lower ACoS
01:04 - New Rule-Based Bidding Strategy
02:05 - How Rule-Based Bidding Works
03:01 - Tips for Testing Rule-Based Bidding
04:20 - Scheduling Bid Rules
07:16 - Desired Functionality
09:19 - Adding Another Budget Rule
10:02 - Eventual Bulk Upload Capability
11:52 - Bulk Sheets over PPC Automation
12:26 - Pros of Rule-Based Bidding
13:15 - Outro
1
view
Breaking News: Amazon Partners with Meta/Facebook/Instagram for in App Purchasing
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
Apply for a job at MAG: MyAmazonGuy.com/jobs
Timestamps:
00:00 - Introduction
00:22 - Amazon Partners with Meta/Instagram
00:48 - Direct Amazon Purchasing in Meta Apps
01:43 - Seller Setup Needed
01:57 - Potential Impact on Ad Costs
02:42 - Comparison to TikTok Ads
03:27 - Slow Initial Adoption Expected
05:00 - Let Us Know What You See
05:12 - Get Help with Amazon
05:28 - Outro
1
view
The 4 Quadrants of Client Acquisition - How My Amazon Guy Grew to $20M
Steven Pope, the Founder and CEO of My Amazon Guy, shares in his podcast the 4 key methods he used to grow his agency from $0 to $20 million in revenue.
He outlines the pros and cons of warm outreach, content marketing, cold outreach, and paid ads for acquiring clients.
Learn which strategies are most cost-effective at each stage of growth and how to choose the right client acquisition methods to scale your agency.
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $925 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 - Podcast guest question
0:11 - Client acquisition strategies that made Steven Pope's first $1 Million
0:32 - Content to $10M revenue
0:39 - $20M with outbound sales
0:49 - Next $50M with paid ads
1:21 - Client acquisition quad overview
1:59 - Recommend starting warm and content
2:03 - Paid ads cost passed to clients
2:16 - Ideal profit margins
2:33 - Agency success factors summary
5
views
You got my Amazon back up in days! Hats off to you and your team! - Jerry Carroll Testimonial
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 - Introduction
0:07 - His Experience in His Eight Months with My Amazon Guy
0:15 - He Talks About His Amazon Being Shutdown
0:33 - "Hats off to you and your team!"
0:42 - Outro
2
views
How I Built a $20-Million Dollar Amazon Agency in 5 Years
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
Timestamps:
00:00 - How I Built a 20-Million Dollar Amazon Agency in 5 Years
0:23 - Starting the Agency After Job Loss
1:05 - Challenges and Self-Doubt
1:30 - First Steps in Consulting
2:06 - Career History and Unemployment
2:23 - First Client and Success Story
3:01 - Blessing of a 90-Day Severance
3:26 - Concept of "Burn Your Ships"
4:40 - Starting an Amazon Agency
4:59 - Side Hustle Consulting Experience
5:57 - First Full-Service Account
7:08 - Hiring the First Employee
8:42 - Scaling the Team
9:57 - Challenges of Hiring Talent
12:40 - Revenue Milestones
13:59 - Importance of Content Creation
15:54 - Scaling to 420 Clients and 450 Employees
16:07 - Social Media Metrics
16:33 - Four Quads of Business Growth
18:56 - Paid Programs for Agency Operations
20:04 - Sales Accelerator Program
23:43 - Coaching on Demand
24:10 - Daily LinkedIn Posts
24:30 - Live AMAs and Content Strategy
30:19 - European Expansion
30:33 - Customer Retention Strategy
30:59 - Trade Secrets and Full Service
31:41 - Selling Trademarks
32:00 - Side Businesses and Coaching Calls
32:56 - Staffing for Project Orders
33:43 - Troubleshooting Topics and Challenges
34:09 - Offering a Wide Range of Services
34:52 - Selling SOPs and Expanding Customer Base
35:31: Sharing Trade Secrets vs. Scaling
36:47: Customer Feedback Loop
39:36: Culture Index and Personality Profiling
41:06: Evergreen Roles and Monthly Growth
42:14: Core Values and Manager Values
* 45:18: Extreme Ownership and Radical Candor
* 47:16: What Didn't Work - PR, Acquisitions, Partnerships
* 48:54: Worst Mistakes - $2 Million on AI and CRM
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
24
views
Behind the Scenes - Steven Pope Office Upgrades, Installed Aquarium, Lighting Nightmares (Help!)
I bought a new home from the success of my agency and installed a salt water aquarium to be a prop behind me during podcasts.
Ran into lighting and refraction issues. Help appreciated.
#StevenPope
Timestamps:
0:00 - Office setup and aquarium installation issues
1:02 - Salt Water Aquarium
1:29 - Podcast lighting issue
2:02 - Mic, RODE Caster Pro II and Camera setup
2:56 - Business growth through content creation
3:14 - Entrepreneurial journey
3:24 - Hitting subscriber milestone
3:36 - Sign off
4
views
Amazon Influencers & Inspire - The TikTok Killer for Amazon Sellers?
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 Introduction
0:17 Amazon Influencers program overview
0:57 How can Amazon sellers take advantage of this?
1:27 Limitations for sellers with Amazon Influencers
1:31 How to become an Amazon Influencer?
2:29 Overview of Inspire program
2:48 Setting up a campaign in Inspire
5:41 Viewing an existing Inspire campaign
6:55 Example of Influencer video on product page
8:02 Notes about limitations of these programs
9:11 Conclusion
1
view
4 Cardinal Rules of Amazon PPC in 60 Seconds
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 - Introduction - 4 cardinal rules of PPC in 60 seconds
0:02 - Rule 1 - Optimize listing before advertising
0:14 - Rule 2 - Never negate a good keyword
0:30 - Rule 3 - Maintain 4.3+ star rating
0:45 - Rule 4 - Segment campaigns to 5 keywords per campaign
0:56 - Outro
World Record 80,000 Policy Violations on Amazon - And 1000 Account Health?!
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Here are the topics and corresponding timestamps extracted from the transcript:
Timestamps:
0:00 - Intro/ Account abuse/misconduct reports
0:24 - High number of violation reports but account still active
0:34 - Examples of different violation types reported
0:49 - Contacting Amazon Seller Support about issue
0:58 - Problems with Amazon's automated systems
1:14 - Encouraging sellers to complain to Amazon
1:21 - Issues between different parts of Amazon
1:33 - Collateral damage from targeting rule breakers
1:41 - Other Amazon seller issues
1:54 - Changes to Amazon's brand registry appeal process
2:02 - Advice on reapplying for brand registry (2:02 - 2:05)
2:07 - Outro/ Mention of New Video Series
1
view
Why Broad Match is 15% Lower ACOS than Exact Match on Amazon PPC
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 - Introduction
0:14 - Explaining high exact match bids on Amazon PPC
0:31 - Picking a random product example
0:43 - Comparing broad match vs exact match bids
1:14 - Broad match bids are lower than exact match
1:41 - Overbidding on exact match keywords
1:57 - Opportunity to use more broad match bids
2:20 - Need to add negative keywords to broad/auto campaigns
2:39 - Most use exact match only for simplicity
3:19 - Example of using broad match for a seasonal product
4:30 - Speaker's experience level with Amazon PPC
4:50 - Lifetime ad spend example
5:16 - Why speaker is sharing this information
5:53 - Mother's Day campaign example with broad match
6:38 - Managing broad match with negative keywords over time
7:40 - Strategic use of broad match for rankings
8:10 - Recent ad spend data comparing broad & exact match
8:58 - 15% lower ACoS with broad match
9:30 - Process for choosing negative keywords
10:07 - Negating exact match keywords in broad campaigns
11:06 - Halloween campaign example with negatives
11:30 - Broad match statistical summary
12:14 - Calculating hypothetical savings from lower ACoS
12:56 - Process for maintaining/adding new negative keywords
13:49 - Value of optimizing with negative keywords
14:26 - Best practices for structuring campaigns
15:53 - Summary & impact of using more broad match
16:04 - Other PPC techniques to lower ACoS
1
view
Brand Registry Revoked? Follow this Updated Full Guide
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
00:00 Brand Registry Revoked? Follow this Updated Full Guide
01:00 Speculations on why Amazon removed the brand registry.
03:00 Consequences of brand registry removal
04:36 Effects of Amazon's robot-driven actions on sellers' listings.
06:09 Brand Registry removal SOP
07:43 Challenges faced due to Amazon's automated systems
08:45 Steps to resolve the brand registry removal
09:08 Verify Account through ID.me
11:47 File withdrawal of Attorney form
13:20 File Appeal on Amazon brand registry
14:00 Details about the appeal submission form and the verification process
17:00 Instructions for the video interview
20:00 Challenges encountered during the appeal process
23:00 Advice on handling auto-rejections and the importance of persisting with appeals.
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
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RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
NTB PPC Sales Don't Matter - Here's Why New to Brand PPC KPIs are Dumb
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 - Introduction
0:04 - Money spent on Amazon PPC
0:14 - PPC metrics and insights
0:30 - New to brand sales data
0:49 - Definition of new to brand sales
1:16 - PPC spend year to date and new to brand sales
1:40 - Comment about spending on brand terms
1:55 - Actual brand term spend
2:47 - Example search for "Artisan soap"
3:31 - Shoppers buy solutions not brands on Amazon
3:49 - Impression data shows low brand term searches
4:00 - Brand loyalty is low on Amazon
4:39 - Significance of new to brand sales data
5:29 - No actionable tips from this data
5:35 - Winning an argument against a troll
5:53 - Cannot increase brand term spend
6:19 - Low brand term search volume
6:28 - Efforts to improve brand identity
6:40 - Not changing PPC strategy
6:43 - Investing in other platforms to build brand
6:50 - Outro/ Links to UGC videos
4
views
Amazon PPC Day Parting - How Budget Rules Can Lower your ACOS
NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 Intro/ Amazon PPC Day Parting Changes
0:04 - Testing Day Parting and Seeing Positive Results
0:59 - Increase in Revenue from Day Parting
1:15 - Lower ACost from Day Parting
1:42 - How to Set Up Day Parting (Beginner)
3:17 - Performance-Based Budget Rules
5:10 - Pros/Cons of Performance vs Schedule Budget Rules
6:49 - How Amazon Benefits from PPC Tools
13:36 - Current Limitations of Day Parting Tool
14:05 - Need for Bid Changes not just Budget Rules
15:41 - Downside of Limiting Campaign Budgets
14:52 - Example of Limiting Budget for Non-Peak Times
16:14 - Future Additions Needed for Day Parting Tool
18:11 - Alternatives Like Bulk Sheets for Now
18:30 - Outro/ Bulk Skeets
I've Managed 29-Million Dollars in 2023 PPC Spend on Amazon - Here's What I Learned
See the debate on LinkedIn https://www.linkedin.com/posts/steven-pope_amazonctr-activity-7120138546853646336-y2e2?utm_source=share&utm_medium=member_desktop
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available):
Timestamps:
0:00 - I've Managed 29 Million Dollars in 2023 PPC Spend on Amazon
1:00 - Average TACoS and its increase.
2:28 - Competition for search results on Amazon.
4:30 - The cost of selling on the Amazon platform.
6:20 - Conversion rate on Amazon.
8:10 - Responding to comments and questions from social media.
9:30 - Metrics and benchmarks for Amazon PPC performance.
14:00 - Conclusion and invitation to explore benchmark reports.
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
2
views
Difference Between Global and User Permissions - Amazon Seller Central Access Points
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:02 - Introduction to changes in Amazon user permissions
0:36 - Overview of user permissions vs global user permissions
1:52 - Details on global user permissions page
3:02 - Recap - global permissions trump regular permissions
3:31 - Challenges with lack of Amazon announcements on permission changes
3:44 - Outro
14
views
Amazon is Removing Negative Product Reviews from "Bad Actor Buyers" - Here's What to Know
Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
0:00 Introduction to the email received from Amazon.
0:25 Expressing excitement about Amazon taking action to help sellers.
1:35 Closing remarks, thanking Amazon and inviting comments.
Where to Start Fixing A Listing on Amazon
Wondering why your Amazon sales aren't skyrocketing?
The devil is in the details, and your listing might be the culprit. In this video, Steven Pope reveals the first things you should consider fixing on your Amazon listing to boost those sales numbers.
Here's what you'll learn:
→ The underestimated power of your main product image
→ Why CTR (Click-Through Rate) should be your new obsession
→ How to use data and history to make informed decisions
→ The role of brand analytics in keyword optimization
→ The first things to fix in your listing for immediate impact
Don't let a subpar listing hold you back. Tune in now to discover the first things you should consider fixing to elevate your Amazon sales game!
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 - Where to Start Fixing on A Listing
0:19 - 0:28 The Importance of the Main Product Image
0:29 - 0:41 Why Main Image is More Important than Advertising
0:42 - 0:58 Examples of Ineffective Main Images
0:59 - 1:17 The Need for Clear Product Identification
1:18 - 1:33 Real-world Example
1:34 - 1:56 The Impact of a Good Main Image
2:11 - 2:28 The Impact on Sales from Changing Main Image
2:29 - 2:36 The Importance of CTR (Click-Through Rate)
2:37 - 2:42 Transition to Data and History
2:43 - 3:03 Using Tools to Analyze Product History
3:04 - 3:17 Identifying Trends and Anomalies
3:18 - 3:23 Inventory Management Questions
3:24 - 3:35 Transition to Brand Analytics
3:36 - 3:52 Analyzing Weekly Data
3:53 - 4:00 Importance of Keywords
4:01 - 4:17 Analyzing Impression Share and Clicks
4:18 - 4:23 Adding Keywords to Listing
4:24 - 4:50 Reworking Product Titles
4:51 - 5:00 Identifying Mismatches in Listing
5:12 - 5:20 Updating Search Terms
5:21 - 5:33 Finalizing Title Changes
5:34 - 5:46 Revisiting Brand Analytics
5:47 - 5:56 Implementing Exact Match Keywords
7:10 - 7:26 Breaking Down Focus Areas
7:41 - 7:49 Summary of the Process
7:50 - 8:02 The Role of an Agency or Consultant
12
views
2x Your CTR on Amazon - Click Through Rate, the Fastest Way to Grow Sales
Get ready for an Amazon sales game-changer! In this video, Steven Pope, the founder of My Amazon Guy, unveils the ultimate strategy to double your Clickthrough Rate (CTR) on Amazon and supercharge your sales.
Join Steven Pope on this journey to transform your Amazon sales with the power of CTR optimization.
Don't wait; your success awaits!
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00: Steven Pope on Boosting Amazon CTR.
0:21: Before & After Product Images.
0:51: Smudge Sticks Improvement: 3-Pack & "Smudge Sticks" Added.
2:45: Compare to Competitors.
3:56: Impact on Organic Search Ranking.
4:32: Brand Analytics for Performance.
5:06: Emphasize Impressions, Clicks, Add to Carts, Purchases.
6:55: Analyze Market Share & CTR for Keywords.
8:58: Add Keywords to the Main Image Strategy.
10:25: Analyzing "Smudge" Keyword.
11:40: Compare CTR & ASIN Share.
12:10: Visual Design & Packaging Importance.
13:50: Cookie Baking Sheet Image Improvements.
16:00: Use Stickers, Keywords, & Features.
17:45: More Image Examples (Skincare, Journals).
21:05: Discount on Main Image Design.
21:48: Conclusion: Update Images & Enhance Design.
10:07: Contort Images for CTR Boost.
10:12: Highlight Real Knees in Product Images.
10:19: Showcase Large Product Size.
10:30: Various Product Image Improvements.
15:36: Visit myamazonguy.com for Info and new Images.
16:00: Design Course Promo & Free Resources.
16:31: Boost CTR with New Images.
1
view
Breaking Amazon Seller News - 3 New Premium A+ Content AOV Enhancing Features
Breaking Amazon Seller News - Premium A+ Content has a major upgrade you gotta take advantage of.
You can now insert Reviews and Add to Carts into A+ content.
This only works on Premium A+ Content.
Those who delayed making their brand stories will miss out...
From Amazon:
"Shoppable A+ Content NEW
Premium Comparison Table 1 has been updated to show Price, Reviews, and Add To Cart functionality. Existing projects that contain this module are being automatically updated to show these new features for ASINs within the table over the next several weeks. If you want to update the ASINs or manually turn these features ON / OFF within the chart, you can do so by editing your projects containing the module."
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
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Timestamps:
0:00 - Intro/ New A+ content features - add to cart, reviews, price
0:53 - Benefits of new A+ features - increased conversion rate, higher AOV, product defense
1:34 - How to access new A+ features in Seller Central
2:08 - Demonstrating new features in a product's A+ content
2:58 - Viewing live listing with new A+ features
4:19 - Recommendations for using new A+ features effectively
5:53 - Offer for professional main image design
6:22 - Tips for improving Brand Story
7:04 - Tips for effective A+ Content
7:31 - Risks of not filling out A+ modules fully
7:43 - New auto video feature in comparison module
7:57 - Outro/ Recommendations for other helpful videos
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