4 Cardinal Rules of Amazon PPC in 60 Seconds

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Timestamps:

0:00 - Introduction - 4 cardinal rules of PPC in 60 seconds
0:02 - Rule 1 - Optimize listing before advertising
0:14 - Rule 2 - Never negate a good keyword
0:30 - Rule 3 - Maintain 4.3+ star rating
0:45 - Rule 4 - Segment campaigns to 5 keywords per campaign
0:56 - Outro