How to Stop Competitors Review Bombing Your ASIN with Fake Reviews
What is the best way to stop a competitor attacking you with fake reviews with no repercussions such as follow up attacks?
Best way to remove competitor posting negative reviews on your listings in the UK and USA?
You can report them and list the reviews with links and the seller info but I just don't see Amazon acting on these.
I would also consider a lawyer cease and desist letter to the competitor.
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16
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Amazon PPC Launch: When to See Results & Optimization Tips
Struggling to see results from your Amazon PPC launch? Andy from My Amazon Guy explains when to expect improvements and shares crucial optimization tips for keywords, bids, placements, and conversion rates. Learn how to get the most out of your PPC campaigns and dominate your niche!
#amazonppc #ppc #amazonadvertising #myamazonguy
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Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Intro
00:13 - When to Expect Improvements in PPC Launch
01:01 - PPC Optimization Tips (Bids, Keywords, Placements)
01:31 - Conversion Rate & Competitor Analysis
01:55 - Minimum Clicks for Keyword Optimization
02:22 - Optimizing Bids Based on Clicks & Sales
02:44 - Outro
6
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Best Seller with No A+ Content, Bullets, or Descriptions?! HOW!?
Would you ever remove your A+ content? Steven Pope of My Amazon Guy analyzes a #1 bestseller with NO A+ content, bullet points, or product description! He dives into the possible reasons and the pros & cons.
#amazonsales #rankings #apluscontent #brandregistry
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Timestamps:
00:00 - Introduction to A+ Content Strategy
01:29 - Importance of Maintaining BSR Ranking
02:01 - Tactics in High-Risk Categories
03:50 - When to Consider Removing A+ Content
8
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Life at MAG: Growing Together - A Culture of Support & Knowledge Sharing
Considering a work-from-home Amazon career? Aulerey, an Amazon Specialist at My Amazon Guy (MAG), shares her experience with the supportive team environment and the ideal work-life balance offered by a remote position. Learn how MAG can empower you!
#workfromhome #amazon #amazonspecialist #worklifebalance #supportiveteam
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2
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Jedi Masters of Brand Analytics: Ben Kenobi's Guide to Target Selection and Virtual Bundles
Benjamin Loya reveals how to use Market Basket Analysis to target high-converting audiences & build profitable virtual bundles. Boost your PPC campaigns and sales with this powerful new strategy.
#amazonppc #amazonadvertising #brandanalytics #marketbasketanalysis
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Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Brand Analytics for Profit
00:17 - Access Market Basket Analysis
00:48 - Target High-Converting Audiences
01:03 - Example: Target Complementary Products
01:40 - Build Profitable Virtual Bundles
02:11 - Refine for Targeted Bundle Opportunities
02:43 - Identify High-Potential Virtual Bundles
02:58 - Boost Sales with Strategic Bundles
03:00 - Unlock the Power of Brand Analytics
10
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Life at MAG: Growth Journey of a Graphic Designer Intern to Creative Trainer!
View our job openings, and check out some of our employee testimonials at myamazonguy.com/jobs/
Meet Paul, a Creative Trainer in the Branding Department at My Amazon Guy! In this episode of Life at MAG, Paul shares their incredible journey at MAG - from starting as a Graphic Design intern to becoming a valued Creative Trainer!
Paul highlights the fun and supportive learning environment at MAG. They love not only training interns but also learning from them while sharing best practices gleaned from various departments like Brand Management and SEO. At MAG, growth is encouraged and celebrated!
Thinking about a career at MAG where you can learn, grow, and share your knowledge? Watch Paul's story and see if MAG could be your next great fit!
#LifeatMAG #MyAmazonGuyCareers #LearnAndGrow #CreativeTraining #MAGPHTeam
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New Amazon Store Insights Feature - Engagement Tab
Exciting news for Amazon sellers with Brand Stores! This week, Noah Wickham from My Amazon Guy dives into the all-new Engagement Tab within Store Insights.
This powerful feature allows you to analyze how customers interact with your Brand Store and individual products. Gain valuable insights such as product views, clicks, click-through rates (CTR), and identify your top-performing products.
See how the Engagement Tab can help you:
→ Optimize Brand Store layout: Discover which product placements drive the most engagement.
→ Make data-driven decisions: Analyze individual product performance to identify opportunities.
→ Boost conversions: Understand customer behavior within your Brand Store for better optimization.
Don't miss out on this game-changing tool! Watch this video to learn how to access and leverage the Engagement Tab for a more strategic and data-driven Brand Store experience.
#AmazonStoreInsight #EngagementTool #AmazonNews #AmazonUpdates
Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings.
Click here to know more:
↳ https://myamazonguy.com/seller-central-amazon/
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Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 - Intro: New Amazon Store Insights Feature - Engagement Tab
0:12 - Accessing the Engagement Tab in Your Brand Store Insights
0:23 - Understanding Product Engagement Metrics (Views, Clicks, CTR)
0:34 - Analyzing Top Clicked Products & Individual Product Performance
0:55 - Optimizing Brand Store Layout Based on Customer Engagement
1:15 - Benefits for Sellers: Deeper Insights & Informed Decisions
1:33 - Conclusion: A Valuable Tool for Brand Store Optimization
6
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Life at MAG: Leading & Learning with My Amazon Guy
View our job openings, and check out some of our employee testimonials at myamazonguy.com/jobs/
Meet Angela, the Recruitment Team Lead at My Amazon Guy (MAG)! In this episode of Life at MAG, Angela dives into the opportunities for growth and leadership she's experienced at MAG.
Angela loves the collaborative spirit at MAG, where everyone is willing to help. This supportive environment has been instrumental in her development as a leader. She also credits MAG for being the first company to invest in her leadership skills, giving her the chance to learn and thrive.
Are you passionate about growth and leadership? Watch Angela's story and see if MAG could be the place where you can develop your skills and make a difference!
#LifeatMAG #MyAmazonGuyCareers #LeadershipJourney #EmpoweringLeaders #MAGTeam
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3
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Escape the 40 Client Trap & Scale Your Agency
Check our case study here → https://myguy.agency
Feeling stuck at 40 clients and dreaming of agency growth? You're not alone! This video dives deep into the struggles agencies face around the 40-client mark and reveals the #1 mistake holding them back.
Join us as we explore proven strategies for scaling your agency, including:
Check our case study here → https://myguy.agency
Feeling stuck at 40 clients and dreaming of agency growth? You're not alone! This video dives deep into the struggles agencies face around the 40-client mark and reveals the #1 mistake holding them back.
Join us as we explore proven strategies for scaling your agency, including:
→ Building a strong leadership team with a second account director.
→ Optimizing your client-to-staff ratio for efficient management.
→ Creating a system that fosters client communication and reduces burnout.
→ Implementing effective hiring and retention practices for top talent.
#agencygrowth #scaleagency #40clienttrap #accountmanagement #clientcommunication #hiringandretention #agencyleadership #burnoutprevention
We encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.
View our job openings, and check out some of our employee testimonials
↳ https://myamazonguy.com/jobs/
Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings.
Click here to know more:
↳ https://myamazonguy.com/seller-central-amazon/
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Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 - Intro: Stuck at 40 Clients? You're Not Alone!
0:22 - The 40 Client Plateau: Why Agencies Get Stuck
0:47 - Common Mistakes Holding Agencies Back
1:22 - The #1 Reason Agencies Don't Scale Past 40 Clients (Hiring the Second Account Director)
2:00 - Ideal Client-to-Staff Ratios & Account Management Structure
3:38 - The Importance of Hiring & Retaining Top Talent
4:14 - Building a Streamlined System for Client Management & Communication
5:23 - Delegation & Avoiding Account Director Burnout
3
views
Life At MAG: Balancing Work & Family as a Graphic Designer
View our job openings, and check out some of our employee testimonials
↳ https://myamazonguy.com/jobs/
Zander Guzago, a Graphic Designer at My Amazon Guy (MAG), shares how MAG empowers him to excel in his career while prioritizing his family. From flexible work hours to fostering his creativity, Zander highlights the perks of working at MAG. Discover the work-life balance and growth opportunities for Graphic Designers at MAG!
#WorkLifeBalance #GraphicDesignJobs #MyAmazonGuy #wfhjobs
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Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 - Introduction (Zander Guzago)
0:16 - Working with MAG (Benefits)
0:22 - Financial Flexibility & Family Time
0:34 - Balancing Work & Passion for Design
0:40 - Creative Freedom & Growth at MAG
0:54 - Learning & Collaboration at MAG
1:06 - Collaboration & Appreciation for Steven Pope
1:19 - Outro Music
3
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My Amazon Guy Celebrates 6 Amazing Years!
It's party time! Join us as we toast to 6 incredible years of growth, success, and Amazon mastery at My Amazon Guy. Check out the highlights from our journey and the unforgettable moments from our MAG summits. Here's to the past, present, and all the exciting adventures ahead!
#amazonfba #MAG6Years #AmazonSuccess #companyculture
We encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.
View our job openings, and check out some of our employee testimonials
↳ https://myamazonguy.com/jobs/
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1
view
Why Best Seller / New Release Badges on Amazon are so Important - Honeymoon Implications
The Amazon Agency That Gets Results → https://myamazonguy.com/
This video by Steven Pope, founder of My Amazon Guy, discusses strategies for maximizing success during a product launch on Amazon.
Here are the key points:
→ Importance of New Release Badge: Earning the "Number One New Release" badge can significantly boost sales and reduce advertising spend.
→ Target New Release Badge: Focus on high sales volume during the initial launch period to achieve the badge.
→ Research Category Sales Velocity: Analyze top sellers in your category using tools like Helium 10 to estimate the number of sales needed for the badge.
→ Price Adjustment Strategy: Launch at a competitive price to generate sales, then gradually increase the price after establishing momentum.
→ Case Study: Smudge Kits: Steven shares his experience launching smudge kits, achieving the New Release Badge, and maintaining a high ranking with price adjustments.
→ Amazon's Choice Badge: While valuable, the New Release Badge is considered more impactful for immediate sales growth.
#amazonseller #amazonbestseller #amazonsellertips
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Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 - Introduction: Importance of badges on Amazon.
0:16 - Bestseller vs. New Release Badge: Discusses the impact of each badge.
0:44 - How to Find New Releases: Explains methods for finding new releases on Amazon.
1:25 - New Release Badge Strategy: Importance of targeting the New Release Badge during launch.
2:20 - Amazon's Choice Badge Discussion: Briefly discusses Amazon's Choice Badge.
3:30 - New Release Badge Strategy Breakdown: Explains how to estimate sales needed for the badge.
3:52 - Using Helium 10: Mentions Helium 10 as a tool to research sales velocity.
5:38 - Case Study: Introduction of smudge kit launch case study.
8:22 - Smudge Kit Launch Results: Details the success of the smudge kit launch with the New Release Badge.
9:08 - Price Reduction Strategies: Discusses the impact of price adjustments on sales and ranking.
11:19 - Importance of New Release Badge: Recap on the significance of the New Release Badge.
11:42 - Conclusion: Calls to action and mentions upcoming videos.
7
views
Why a Brand Manager is Your Quarterback - How to STOP Client Churn When a BM Exits Your Agency
Get My Amazon Guy's system in running an Amazon agency at myguy.agency
We are hiring Brand Managers:
↳ https://myamazonguy.com/brand-manager-account-manager-amazon-agency/
Explore the intricacies of managing brand manager turnovers and ensuring seamless transitions within an agency in this insightful video by Stephen Pope, founder of My Amazon Guy. Discover strategies for maintaining continuity, leveraging talent pools, and enhancing client relationships, all while navigating the challenges of agency growth and profitability. Perfect for agency owners and brand managers seeking to minimize churn and optimize operational systems.
#AmazonFBA #BrandManagement #AgencyGrowth #TalentRetention #ClientSupport
Save money on your Helium 10 subscription!
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
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Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction to Brand Manager Turnover Challenges
00:21 - Explaining the Role of a Brand Manager at My Amazon Guy
01:00 - Football Team Metaphor for Brand Management Structure
03:21 - The Brand Manager Playbook and Its Importance
03:50 - Handling Brand Manager Transitions and Maintaining Continuity
05:58 - Strategies for Managing and Mitigating Brand Manager Turnover
07:13 - Impact of Brand Manager Changes on Client Relationships
08:35 - Importance of a Strong Talent Pool and Agency Advantages
10:16 - Strategic Management and System Improvements for Client Support
12:01 - Navigating Agency Profitability and Talent Management
13:10 - Announcement of Upcoming Brand Manager Playbook Release
3
views
Exfoliating Glove Listings on Amazon: Don't Let Yours Be a Rough Draft!
Join Amazon experts John Aspinall and Daniela Bolzmann as they dive deep into the art of perfecting your exfoliating glove listings. From making sure your product stands out in search results to avoiding common pitfalls like typos and unclear benefits, this video is packed with actionable tips. Discover how to convey the true value of your product, set realistic expectations with before-and-after images, and why eco-friendly materials matter. Plus, learn the significance of A+ content and brand registry in protecting and elevating your brand on Amazon.
#AmazonSelling #ExfoliatingGloves #BoostAmazonSales #EcoFriendlyAmazon
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
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↳ https://myamazonguy.com/h10upgrade
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Intro
00:04 - Introduction to Exfoliating Gloves
00:19 - Importance of Clear Product Images
00:49 - Correcting Typos & Clarifying Benefits
01:23 - Understanding Product Dimensions for US Market
02:05 - Realistic Before-and-After Images
02:55 - Highlighting Eco-Friendly Materials & Real Benefits
03:19 - Detailing Usage & Target Areas
03:45 - Importance of A+ Content and Brand Registry
4
views
Simple Tips for Better Cotton Pad Listings (and Boost Your Sales $$$)
John Aspinall and Daniela Bolzmann share their insider tips on how to make your cotton pad listings stand out and sell more on Amazon. Discover simple yet effective strategies to highlight your product's best features, like organic cotton and nanocare tech. Learn the art of using eye-catching photos, the right keywords, and engaging customer reviews to draw in more buyers. Plus, understand the importance of videos and compelling storytelling in your listing. This guide is a must-read for any seller looking to boost their sales and connect with their audience on a deeper level.
Stay ahead of the game with more expert advice. Like and Subscribe us!
#AmazonTips #CottonPads #BoostSales #EcoFriendly #SimpleSEO #ProductPhotos #KeywordMagic #CustomerLove #TellYourStory #VideoWins
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
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Follow us:
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:04 - Introducing Our Cotton Pads
00:22 - Showing Off the Cotton
00:57 - Picking the Right Words
01:15 - Learning from Others
01:48 - Knowing Your Buyer
02:13 - Picturing the Ideal Customer
02:42 - Why Nanotech?
03:14 - Why We're the Best Choice
03:56 - Making Your Images Speak
04:17 - Telling Your Brand's Story
04:35 - The Power of Video
3
views
Amazon Changed Coupons - 3 Things You Need to know (It's Not Good for Sellers)
Coupon changes: https://sellercentral.amazon.com/help/hub/reference/GLBL4T5C9UAB9T5P
Confused by recent Amazon coupon changes? You're not alone! This video by Steven Pope explains the new coupon pricing requirements and how they impact your brand's strategy. Learn how these changes affect coupon usage and discover alternative promotional tactics.
#amazonseller #amazonfba #amazoncoupons
Save money on your Helium 10 subscription!
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
-----------------------------------------------------------------------------------------
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Follow us:
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction
00:04 - Amazon Coupon Changes Announced
00:13 - Understanding the New Rules
00:41 - Breakdown by Brett Bohanan
00:53 - Key Changes Explained
01:50 - Helium 10 Tool Demonstration
02:03 - Median Price vs. Lowest Price
02:27 - Coupon vs. Promotion Confusion
03:00 - Limitations of the New Rules
03:23 - Subscribe and Save (SNS) Coupons
03:35 - Strategic Use of Coupons
04:07 - Scenarios and Recommendations
04:31 - Conclusion and Resources
04:45 - Outro
5
views
NEW Brand Guidelines Service - How to Build a Style Guide with MAG
Visit this link for Amazon Brand Guidelines → https://myamazonguy.com/brand-guidelines
Feeling lost on how to create a cohesive brand image for your Amazon store? My Amazon Guy, a trusted Amazon brand booster, unveils a new service: Brand Guidelines! This video dives into the importance of brand guidelines, what's included in their service, and how it can benefit your business.
#amazonseller #amazonFBA #branding #brandguidelines
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
-----------------------------------------------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamp:
00:00 - What are Brand Guidelines and Why Are They Important?
00:27 - My Amazon Guy's Brand Guidelines Service Explained
01:15 - Key Benefits of Brand Consistency for Amazon Sellers
01: 20 - How Brand Guidelines Can Save Time & Improve Conversions
01:40 - My Amazon Guy's Brand Guidelines Pricing
03:06 - Avoiding Common Branding Mistakes
03:40 - Frequently Asked Questions about Brand Guidelines
2
views
Exploring Amazon's Latest Inventory Management Features for Sellers
Our Amazon Agency experts here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings.
Click here to know more: https://myamazonguy.com/seller-central-amazon/
Explore the latest Amazon Manage All Inventory dashboard with Benjamin Loya from My Amazon Guy. This video walkthrough showcases the new experience Amazon launched, designed to enhance how sellers manage inventory, view sales performance, and access critical FBA inventory details with fewer clicks. Learn how to navigate the updated interface, utilize sorting features for better analysis, and make the most of direct access options for managing listings and images. Plus, discover how Amazon's recommendations can streamline your workflow and improve efficiency. Perfect for Amazon sellers looking to save time and optimize their Seller Central account management.
#AmazonInventoryManagement #SellerCentralTips #FBAInventory #AmazonDashboardUpdate #EcommerceEfficiency
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
→ Amazon Brand Registry Tools
↳ https://myamazonguy.com/amazon-brand-registry/
-----------------------------------------------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamp:
00:00 - Introduction to New Amazon Inventory Management
00:07 - Overview of the Manage All Inventory Dashboard
00:25 - Exploring the New Experience Features
00:41 - Sorting and Sales Performance Insights
01:20 - FBA Inventory Details and Insights
01:47 - Enhancements in Listing Management and Editing
02:09 - Direct Access to Manage Images and Pricing
02:46 - Amazon's Recommendations and Next Steps
03:05 - Creating Shipments and Improving Efficiency
03:11 - Conclusion and Call to Action
6
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Escape the 40 Client Trap & Scale Your Agency
Check our case study here → https://myguy.agency
Feeling stuck at 40 clients and dreaming of agency growth? You're not alone! This video dives deep into the struggles agencies face around the 40-client mark and reveals the #1 mistake holding them back.
Join us as we explore proven strategies for scaling your agency, including:
Check our case study here → https://myguy.agency
Feeling stuck at 40 clients and dreaming of agency growth? You're not alone! This video dives deep into the struggles agencies face around the 40-client mark and reveals the #1 mistake holding them back.
Join us as we explore proven strategies for scaling your agency, including:
→ Building a strong leadership team with a second account director.
→ Optimizing your client-to-staff ratio for efficient management.
→ Creating a system that fosters client communication and reduces burnout.
→ Implementing effective hiring and retention practices for top talent.
#agencygrowth #scaleagency #40clienttrap #accountmanagement #clientcommunication #hiringandretention #agencyleadership #burnoutprevention
We encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.
View our job openings, and check out some of our employee testimonials
↳ https://myamazonguy.com/jobs/
Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings.
Click here to know more:
↳ https://myamazonguy.com/seller-central-amazon/
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
-----------------------------------------------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 - Intro: Stuck at 40 Clients? You're Not Alone!
0:22 - The 40 Client Plateau: Why Agencies Get Stuck
0:47 - Common Mistakes Holding Agencies Back
1:22 - The #1 Reason Agencies Don't Scale Past 40 Clients (Hiring the Second Account Director)
2:00 - Ideal Client-to-Staff Ratios & Account Management Structure
3:38 - The Importance of Hiring & Retaining Top Talent
4:14 - Building a Streamlined System for Client Management & Communication
5:23 - Delegation & Avoiding Account Director Burnout
28
views
Commoditized Products on Amazon? Stand Out with Branding!
Struggling to compete on Amazon? Many sellers rush into competing with hot-selling products without realizing they're commoditized. This video by John Aspinall of My Amazon Guy explains how to identify commoditized products and develop winning strategies to stand out using branding. Learn why competing solely on price can be a race to the bottom. Discover effective tactics to thrive in the Amazon marketplace.
#amazonfba #amazonseller #ecommerce #onlineselling #branding
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings.
Click here to know more:
↳ https://myamazonguy.com/seller-central-amazon/
-----------------------------------------------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction: Commoditized Products on Amazon
00:52 - Identifying Commoditized Products
01:35 - Standing Out with Branding for Commoditized Products
01:53 - Competing on Price with Commoditized Products (Not Recommended)
02:27 - Considering Costs Before Competing on Price
02:50 - Conclusion: Don't Blindly Compete on Price
9
views
Stop Following Amazon Gurus Who Don't Share Mistakes - Here's My Top 3 FBA Mistakes
Amazon "gurus" who share mistakes have more buy-in with their audiences.
Ask me how I know.
Every time I post my mistakes, I make more money.
I get paid to make mistakes? Yes.
When I started my agency it took off immediately. I had done consulting prior to the agency for 6 years. I was well primed to run an agency.
I also had immediate success selling my own products on Amazon. I made a few brands, and in my best year profited 250k in 2021 (just selling on Amazon).
As time went on, the agency took off (20-mil ARR now).
But the product business mistakes piled up.
I built more brands, and dropped hundreds of thousands of dollars on equipment.
I spent 27.5k a month on warehousing (stupidest Amazon mistake I've made).
And you thought the new FBA fees were bad?
I invented new manufacturing techniques for holsters. Problem was, no one bought my holsters.
I started a soap brand. I sold a million dollars in soap but I never broke the $20 price point so profits were peanuts.
My wine glasses stopped selling, I started selling tumblers. Problem was, margins shrunk and competition spiked. The killshot tho? Amazon banning parody tumblers on Black Friday.
I justified continuing selling on Amazon because every problem I ran into became content. Amazon yanked my listing? FU Amazon here's me troubleshooting for hours and fixing it.
I was able to make awesome A+ content and showoff what a brand could do. I could experiment with SEO and break every keyword convention just to show off what's possible.
It was great, and honestly the content stands up to today.
My passion through all of this has always remained the same: Education.
I am an educational company that happens to be selling on Amazon, that happens to be an agency.
And because of that, me sharing how I messed up is on brand. Me sharing my roadrash is part of the education process.
The mistakes I posted here aren't even the biggest ones I've made in business. The biggest one cost me 2-million dollars.
And that's exactly why you should hire me. Because I have Amazon roadrash. Because I will help you prevent the mistakes that cost me millions of dollars.
Or you could hire the guru who claims everything is going well...
P.S. Pic of Boracay - if Amazon is an island, you gotta go through that cave to find success. You can't just walk the beaches.
--------------------------------------------------------
Discover the invaluable lessons learned from the highs and lows of selling on Amazon with Steven Pope, founder of My Amazon Guy. In this video, Steven shares his personal journey of transitioning from profitable sales to facing significant challenges due to Amazon's changing fees, category issues, and more. Learn from his mistakes in product selection, branding, and warehouse management to avoid common pitfalls and succeed in the competitive Amazon marketplace. Whether you're a new seller or looking to improve your current strategies, this video provides essential insights into navigating Amazon's complexities and thriving as a seller.
#AmazonSellingTips #EcommerceMistakes #OnlineBusiness #AmazonFBA
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
Timestamps:
00:00 - Introduction: Learning from Mistakes
00:19 - Overview: From Profit to Loss on Amazon
00:40 - Impact of Amazon's Fees and Category Challenges
01:00 - The Fall of Parody Tumblers and Brand Challenges
02:01 - Transitioning Away from Direct Involvement in Age of Sage
02:14 - Mistakes Made: Product Selection and Manufacturing
03:02 - Competing Against Low-Cost Sellers and Market Preferences
03:25 - The Success and Decline of the Wine Glass Brand
04:06 - Losing Brand Registry and Its Consequences
04:29 - Reflecting on Personal Failures and Lessons Learned
05:10 - Starting a Soap Brand: Challenges and Outcomes
05:58 - The Warehouse Mistake: Costs and Manufacturing Challenges
07:00 - Learning from Product and Packaging Mistakes
08:21 - Agency vs. Product Business: Understanding Strengths
09:02 - The Importance of Specialization in Business Success
10:00 - The Partnership Transition and the Value of Collaboration
10:33 - Recap: Key Mistakes and Learning Points
11:58 - The Importance of Branding and Market Adaptation
12:50 - Influencer Marketing and Its Impact
13:33 - Product Passion vs. Market Demand: A Critical Balance
14:02 - Hot Sauce Shipping Debacle and Lessons in Packaging
15:00 - Understanding Amazon's Lack of Seller Support
16:17 - Personal Growth and Focus on Agency Success
18:50 - Insights on Selling on Amazon and the Importance of Adaptation
20:56 - Conclusion: Reflecting on Lessons Learned and Asking for Viewer Engagement
38
views
1
comment
Exploring Amazon's Latest Inventory Management Features for Sellers
Our Amazon Agency experts here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings.
Click here to know more: https://myamazonguy.com/seller-central-amazon/
Explore the latest Amazon Manage All Inventory dashboard with Benjamin Loya from My Amazon Guy. This video walkthrough showcases the new experience Amazon launched, designed to enhance how sellers manage inventory, view sales performance, and access critical FBA inventory details with fewer clicks. Learn how to navigate the updated interface, utilize sorting features for better analysis, and make the most of direct access options for managing listings and images. Plus, discover how Amazon's recommendations can streamline your workflow and improve efficiency. Perfect for Amazon sellers looking to save time and optimize their Seller Central account management.
#AmazonInventoryManagement #SellerCentralTips #FBAInventory #AmazonDashboardUpdate #EcommerceEfficiency
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
→ Amazon Brand Registry Tools
↳ https://myamazonguy.com/amazon-brand-registry/
-----------------------------------------------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamp:
00:00 - Introduction to New Amazon Inventory Management
00:07 - Overview of the Manage All Inventory Dashboard
00:25 - Exploring the New Experience Features
00:41 - Sorting and Sales Performance Insights
01:20 - FBA Inventory Details and Insights
01:47 - Enhancements in Listing Management and Editing
02:09 - Direct Access to Manage Images and Pricing
02:46 - Amazon's Recommendations and Next Steps
03:05 - Creating Shipments and Improving Efficiency
03:11 - Conclusion and Call to Action
17
views
MAG's #1 Favorite Tool Inside Helium 10!
Check out My Amazon Guy's favorite tool in Helium 10!
https://crushtrk.com/?a=427&c=188&p=r&s4=STEVENPOPE10&s5=PURL-026847
This video shows you how we use Helium 10 to make selling on Amazon and Walmart a lot easier. You'll see how this awesome tool helps us find the best keywords, keep track of our earnings, manage our products, and much more. We’ll dive into the best features of Helium 10, especially our number one pick that helps us stay ahead of the competition. Whether you’re new to selling online or looking to boost your sales, this guide is full of tips to help you do just that.
#Helium10Tools #AmazonSellingTips #MyAmazonGuyFavorites
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
--------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us on Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Don't forget to subscribe to our podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
8
views
Why I Sold My Amazon Brand Age of Sage, Is Amazon FBA in 2024 Dead?
Discover the journey of a seasoned Amazon seller and founder of My Amazon Guy, Steven Pope, as he navigates the highs and lows of running an Amazon brand. From investing in the Age of Sage brand, facing unexpected challenges, to ultimately deciding to sell, this video covers essential insights into product selection, logistics, and marketing strategies. Whether you're an aspiring seller or looking to improve your Amazon business, gain valuable lessons from someone who's experienced it all. Plus, explore the surprising shift back to retail arbitrage and the continuing success of running an Amazon agency.
#amazonselling #ecommerceinsights #brandstrategy #retailarbitrage #amazonagency
→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/
→ Get Operations and Sales Agency Assistance
↳ https://www.myguy.agency/#programselection
→ Save 20% on your first 6 months of Helium 10! Use code STEVENPOPE6M20!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Exclusive MAG discount for upgrading existing accounts here:
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction to Selling Amazon Brand
00:35 - Reflections on Loss and Decision to Sell
01:02 - Launching Age of Sage Brand and Challenges
01:55 - Marketing Successes and Profit Margin Struggles
02:42 - Realizing Strengths and Weaknesses in Business
03:07 - Shift in Amazon Strategy and Product Challenges
04:20 - Decision to Focus on Agency and Sell Product Business
05:01 - Discussing Product Strategy and Warehouse Costs
05:37 - Zone of Genius: Marketing and Educational Content
06:02 - The Impact of Educational Content on Agency Success
07:01 - Insights on Amazon's Future and Logistics Importance
08:44 - Transition to Retail Arbitrage and Reflections on Past Advice
09:38 - Future Content Direction and Agency vs. Amazon Brand
16
views
2
comments
Agency SOP: How to Survey Your Clients
Discover the power of client surveys for improving your agency or Amazon brand's customer service with Steven Pope, the founder of My Amazon Guy. In this insightful video, Steven reveals his own client survey used for 12 consecutive quarters, discussing its structure, the significance of each question, and a smart new addition that leverages the concept of micro-conversions to enhance client commitment.
Learn why client feedback is crucial for detecting areas of improvement and maintaining strong client relationships in the competitive Amazon agency landscape. Additionally, Steven shares valuable tools and Standard Operating Procedures (SOPs) available for both agencies and brands looking to scale effectively.
Whether you're an agency owner or an Amazon brand manager, this video offers practical advice and strategies to elevate your customer service and business growth. Plus, enjoy a personal touch as Steven shares moments with his family, highlighting the balance between professional success and personal fulfillment.
→ Explore Agency Operations and Sales SOPs
↳ https://myagencyguy.com
→ Learn more about our Amazon brand SOPs
↳ https://myamazonguy.com/SOP
Join Steven Pope on this journey to enhance your agency or brand's performance through effective client surveys and strategic operational improvements.
#ClientFeedback #AgencyGrowth #AmazonSelling #CustomerServiceExcellence #BusinessStrategy
→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/
→ Save 20% on your first 6 months of Helium 10!
↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id
→ Already have Helium 10?
↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
→ Amazon Brand Registry Tools
↳ https://myamazonguy.com/amazon-brand-registry/
Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings.
Click here to know more:
↳ https://myamazonguy.com/seller-central-amazon/
Timestamps:
00:00 - Introduction to Client Surveys for Agencies and Brands
00:14 - Revealing the My Amazon Guy Client Survey
00:43 - The Importance of Client Surveys
01:39 - Survey Structure and New Addition
02:08 - The Concept of Micro Conversions
03:26 - High Turnover in the Amazon Agency Industry
04:35 - Survey Details: Brand Manager and Department-Specific Questions
06:53 - The Value of Open-Ended Survey Questions
09:01 - The Significance of Asking Specific Questions for Improvement
11:00 - The Final Questions: Gaining Actionable Feedback
14:14 - Offering Tools and SOPs for Agencies and Brands
17:00 - Personal Insights and Family Time
22:00 - Closing Remarks and Encouragement to Use My Amazon Guy and My Agency Guy Resources
9
views