Impact of Modern Communication and Three Key Takeaways #shorts
There's a misconception that modern communication channels diminish a brand's value...
#1 Strategy For Lead Gen And Engagement According To: HubSpot in 2023!
The #1 Strategy For Lead Generation And Engagement According To HubSpot in 2023. Find out why 85% of marketers agree to this being the most effective approach to social media!
In this video, I share the #1 go to video branding strategy to help you stop failing at your social media game. With engagement on traditional social media platforms at an all-time low, I'll explain why short-form vertical videos are the future of social media marketing. I'll also discuss the importance of SEO tactics, platform-specific edits, and lead magnets. Whether you're a creator or a business, this video is packed with valuable insights to help you succeed on social media.
#videobranding #shortformvideo #videoengagement #SEOtactics #leadgeneration #brandbuilding #contentstrategy #personalbranding
Articles referenced in the video:
6 Short-Form Video Trends Marketers Should Watch in 2022 [New Data]: https://blog.hubspot.com/marketing/short-form-video-trends
[STUDY] Social Media Industry Benchmarks 2023 Reveal How TikTok's Engagement Rate Is Decreasing https://www.socialinsider.io/blog/social-media-industry-benchmarks/
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Maximize Your Video's SEO Potential #shorts
Want to boost your video content's visibility on search engines? According to a recent report by Search Engine Journal, there are several key trends to keep in mind. Stay up-to-date with the latest video content creation and SEO trends to reach a wider audience.
#VideoSEO #VideoMarketing #ContentCreation #SEOtips #DigitalMarketing #ClosedCaptions #SchemaMarkup
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How Super Mario Bros. Is Helping Nintendo Win At Content Marketing #shorts
Get ready for a game-changing marketing move by Nintendo! The upcoming Super Mario Bros. movie has the potential to be a massive success for Nintendo's content marketing strategy. Find out how Nintendo's storytelling and fanbase strategies can teach content marketers valuable lessons.
#contentmarketing #SuperMarioBrosMovie #Nintendo #branding #digitalmarketing #videomarketing #storytelling
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BREAKING NEWS: CMOs have declared that... #shorts
BREAKING NEWS:
CMOs have declared that the only metric they care about is how many times they can say "data-driven" in a meeting.
Actual results and performance are just minor details.
#marketingmetrics #KPIs #datadriven #singingtexttospeech @HRManifesto
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Uncover the truth behind why... #shorts
Search has become a crucial part of our daily lives and with the internet, we rely on search engines to find information, products and services. However, the way we search is changing as technology evolves. Short-form vertical videos are now becoming increasingly popular as a new way of consuming and discovering information. Social media platforms like TikTok, Instagram, and Snapchat are optimized for mobile devices and vertical videos. As a result, short-form vertical videos have become increasingly popular, particularly among younger generations. TikTok, the most popular short-form video app, has over one billion active users worldwide. Search engines are now incorporating short-form vertical videos into their results, making them more easily accessible to users. Moreover, with the rise of 5G technology and better cameras in smartphones, the quality of short-form vertical videos is becoming increasingly high-definition and cinematic making them more engaging and effective as a tool for information sharing and discovery.
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Why Brevity Wins On Social #shorts
As we delve deeper into the world of social media, the question of what type of content resonates most with audiences becomes increasingly important. The HubSpot State of Marketing Report, a highly respected authority on the subject, has declared that short-form video content, such as TikToks and Instagram Reels, is currently the most effective. But why is this so?
One possibility is that the brevity of the content allows for easy consumption and retention by the audience. In a world where attention spans are shorter than ever before, it's important that content is delivered in a way that can be quickly and easily processed by viewers. Short-form videos are able to accomplish this by providing a condensed, bite-sized version of information that can be easily consumed in a single viewing.
Another possibility is that the captivating and entertaining nature of the format is what drives its success. Short-form videos are able to capture the attention of viewers in a way that other types of content cannot. They are able to do this by using a combination of interesting visuals, engaging audio, and short, snappy storytelling to keep viewers hooked from start to finish.
But these are just possibilities, and to truly understand the reasoning behind the report's findings, we must continue to explore the subject further. We must look at the data, talk to experts in the field, and analyze the behavior of audiences to gain a deeper understanding of why short-form videos are so effective. Only then can we hope to gain the wisdom and insight needed to improve our own use of social media.
It's also important to note that the world is constantly changing and new platforms can emerge and this makes the understanding of what resonates with the audience more critical than ever. The ability to adapt to the changes in the social media landscape is the key to staying ahead of the curve.
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Content Marketing: Key to Recession Survival #shorts
Listen up, people. Times are tough and businesses are struggling. But you know what's key to surviving a recession? Quality leads. And you know what generates those leads? Content marketing. 79% of businesses are relying on it. But don't just stop there, 60% of companies that increased their media investments during the last recession saw improvements in ROI. Let's be real, 50% of brands that increased their marketing spend during the last recession saw improvements to ROI in back-to-back years. And let me tell you, brands that increased their paid advertising during the last recession had a 17% increase in their incremental sales. You want to survive? You gotta step up your game and stop being afraid of investing in marketing during a recession.
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The Authenticity Factor #shorts
In this day and age, consumers are bombarded with sales pitches and marketing efforts left and right. But you know what they can spot from a mile away? A sleazy, inauthentic pitch. That's why, as a marketer, it's crucial to create content that resonates with people on a real, authentic level. It's time to stop the BS and start creating content that truly resonates.
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Unleash Your Brand's Potential in 2023? #shorts
Listen up, if you're not using short-form vertical videos to build your brand in 2023, you're missing out. People want quick and easy-to-digest content, if you're not providing that, you won't get the engagement you need. Building relationships with potential customers on social media is tough but using short-form vertical videos solves that problem. It not only helps you effectively engage with your audience, but also creates a sense of community. And the payoff is huge, stronger relationships and increased lead generation. So, if you're not already on board with this trend, it's time to get your shit together. Because trust me, your competitors are already killing it.
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why the short-form craze in 2023? #shorts
Listen up folks, the world has become obsessed with short form vertical videos for a reason, convenience. With mobile devices being the primary way people access the internet, it's no surprise that people want content that's easily consumable on their screens. But it's not just that, people have shorter attention spans and crave quick and easy-to-digest content. That's why platforms like TikTok and Instagram have become so popular, they've made short form vertical videos the preferred format for social media consumption. And let's not forget about creativity, short form vertical videos allow for more creative freedom in terms of shooting and editing. Plus, they allow for more personalization and connection with the audience, as creators can shoot and post videos quickly and easily. And the best part? They're cost-effective, requiring less equipment and resources than traditional filming and editing methods. And let's not forget about the virality, short form vertical videos are more likely to be shared and spread virally on social media. So, if you're not already on board with short form vertical videos, you better hop on the bandwagon before you get left behind.
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TikTok Banned: Campus Chaos... #shorts
You hear about this?
Over a dozen major higher-ed systems, like Auburn, Georgia, and Oklahoma State, they banned TikTok in some form.
School-owned devices, campus networks, the whole shebang. This is a big deal, folks.
The biggest issues stemming from the ban on TikTok at many state colleges in the US include angry students and staff who feel that the ban is an infringement on their personal freedoms and a decision that should be left up to individual choice.
Additionally, there are concerns about the use of TikTok as an educational tool and the loss of access to it for those who use it in this way.
There are also security concerns about the amount of personal information collected by TikTok and the potential for it to be used by a company or government to track or target individuals with misinformation or influence campaigns.
The decision to ban TikTok may also be risky for politicians, as the app's main demographic is young people who have become an important voting group.
#TikTokBan
#higherEd
#schoolOwnedDevices
#campusNetworks
#personalFreedom
#educationalTool
#youngVoters
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Discover the unexpected... #shorts
Is it not true that when one is told that short form video platforms are but for dancing and frivolous matters pertaining to youth, one may not think it possible to generate Sales Qualified Leads for business? And yet, when one delves deeper and examines the possibilities, one may discover ways to utilize these platforms for the benefit of commerce. Is this not a revelation worth exploring?
Is it not true that some may say it is impossible to walk about in a t-shirt in the middle of winter? And yet, when one engages in the daily practice of a 10-minute cold shower, is it not possible to acclimate to the colder temperatures? Is this not a revelation worth exploring?
#ShortFormVideo
#BusinessGrowth
#SalesQualifiedLeads
#MarketingStrategies
#SocialMediaCommerce
#PlatformDiversification
#AudienceEngagement
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How To Maximize Your Reach... #shorts
Let's talk subtitles and why use them for short form video vertical videos on social media is a no-brainer. People consume content differently these days, especially on mobile. A lot of folks scroll through their feeds with the sound off, whether they're in a public place, a quiet environment, or just prefer to keep their device on silent. If your video doesn't have subtitles, it's not gonna reach its potential. People will just scroll on by. But subtitles keep the content accessible, whether it's a noisy environment or multitasking. Bottom line: subtitles are essential for maximizing engagement and reach on social media.
#subtitles
#socialmediamarketing
#videoaccessibility
#mobileconsumption
#engagement
#reach
#multitasking
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Stop Wasting Time On Bad Leads... #shorts
Yo listen up, ain't no secret that leads that ain't Sales Qualified Leads (SQLs) are just not gonna cut it. They ain't been properly vetted or qualified as potential customers. But SQLs, those are the real deal. Leads that have been identified as having a high likelihood of becoming paying customers, based on specific criteria such as the lead's budget, authority, need and timeline. But the leads that ain't SQLs, they ain't been properly researched or qualified, and they may not have a genuine interest in the product or service being offered. And you know what that means? They ain't gonna convert into paying customers and they ain't gonna be worth a damn to a sales team. You gotta nurture those leads before they're ready to make a purchase, but SQLs, they're ready to roll. Don't waste your time on leads that ain't SQLs.
#SalesQualifiedLeads
#SQLs
#LeadGeneration
#LeadQualification
#SalesProcess
#LeadNurturing
#CustomerAcquisition
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Killer Content: The Key to Success... #shorts
They out here saying TikTok is dangerous, but I'm telling you, Instagram Reels, Facebook Reels and YouTube Shorts, all do the exact same thing. I mean, come on, it's all the same, just different platforms. And you know what I always say, the platforms change but the game stays the same. So, don't get caught up in the hype, focus on creating killer content and getting it in front of the right audience. That's what's going to make you successful, not the platform. End of story.
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Secret To A Loyal Following #shorts
Listen up folks, one of the biggest mistakes small businesses make on social media is thinking that it's all about them. They post about their products and services non-stop, expecting people to just come flocking to their page. But let me tell you, that's not how it works. Social media is not a one-way street, it's a two-way conversation. You need to provide value to your audience, not just constantly push your own agenda. Think about what your followers want to see, what problems they want solved, and how you can help them. That's how you build a loyal following, not by bombarding them with self-promotion. So, stop thinking about yourself and start thinking about how you can add value to the lives of your followers, that's how you will win on social media.
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Don't Just Create, Convert #shorts
Lead generation is absolutely an integral part of video brand building because it allows you to turn viewers into valuable leads that can be nurtured and converted into customers. Without lead generation, you're simply creating content and hoping people will eventually buy from you. By implementing lead generation tactics you're actively building a pipeline of potential customers. And let me tell you, the money is in the list. Don't just create content and hope for the best, make sure you're actively turning viewers into leads so you can turn them into customers.
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Don't Just Chase Clicks and Impressions #shorts
Many marketers mistakenly prioritize metrics such as clicks and impressions, believing that a high volume of clicks or impressions will necessarily lead to success. However, the true key to success lies in the quality of interactions and leads generated for the business. Establishing meaningful touch points with prospects and developing relationships with them are crucial for long-term success, rather than simply focusing on the quantity of clicks or impressions.
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Top 3 Reasons Not To Do Video Brand Building in 2023... #shorts
Top 3 Reasons Not To Do Video Brand Building in 2023...
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Lies we all tell... #shorts
Everyone that sells you they are not trying to sell you "anything" on this platform...
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Most Powerful Marketing Strategy for 2023 #shorts
when the 7 most popular and engaging platforms have adopted short vertical vids as the format of choice in 2022-2023. but prospects still struggle to understand how it has highest ROI of any social media marketing strategy...
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Maybe it's cause you don't... #shorts
They say organic social media lacks reach, engagement and views. Maybe it's cause you don't try to adapt to change?
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Video Content Marketing Helps Increase... #shorts
This holiday season just remember that... all you ever wanted, all you ever needed is here in your arms ...
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Video Content Marketing In 2023 #shorts
Where video content marketing may see significant growth and development in 2023.
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