This One Chrome Extension Will Boost Your Rankings
This one Chrome extension will boost your rankings. You don't have to be a SEO genius to optimize your site for Google, you just need to use tools out there that are at your fingertips.
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Ubersuggest: https://neilpatel.com/ubersuggest/
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But there's an issue. Even if you have the tools out there, over time, you'll forget and stop using them. So what do you do? Well, you can use a Chrome extension that ties in with your daily habits.
Look, every day you use Google or close to every other day. Heck, you probably use it multiple times a day, because roughly 5.6 billion searches happen on Google each day. That's why I want you to go and download the Ubersuggest Chrome extension. That way, when you browse the site or perform searches on Google, you'll find opportunities to boost your Google rankings. So let's go over how you can boost your rankings using the Ubersuggest Chrome extension, which is free, by the way.
First, when you do a Google search, it'll show you the search volume. This will give you keyword ideas to integrate into your site. And on the right side, you'll also see more keywords with the volume that you can also target to go after to generate even more traffic.
Now, whenever you're doing a search, you may see some competitors. With Ubersuggest, it'll show you how many links that site has, the social shares, and even the keywords that page is ranking for. So if you want to create similar content that's ranking for that one keyword, it'll show all the other secondary or primary keywords that that page also ranks for, and you want to use those keywords within your page when you're creating content.
Now here's also what's cool. I, myself, go to my competitor sites every once in a while to see what they do. I don't obsess about my competitors, I'm more so obsessed about my competition, but I do keep track of what my competitors are doing, which is healthy.
Now with Ubersuggest, you just click that little U button in the Chrome extension bar or within Google Chrome, and it'll show you all the data on your competitors, their traffic, their site issues, the keywords that they get their traffic from, the back links.
So that way, you know what websites to go after for more back links, what keywords to go after that you're not going after, what issues that your competitors have that you want to fix and get a leg up on them.
But that's how you continually do SEO each and every single day without really focusing on SEO, because it's right in front of you and integrated in your daily habits. That's why I created the Chrome extension. It's free, use it, check it out. I hope you love it.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
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5 Free Resources to Learn Digital Marketing
Five free resources to learn digital marketing. You don't need a college degree to learn digital marketing, and you don't want to have to spend $1000 on courses when you don't need to. You can learn it for free.
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Ubersuggest: https://neilpatel.com/ubersuggest/
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Resource number 1: Neil Patel Training Center, neilpatel.com/trading. With the Neil Patel Training Center, I literally have courses on everything. SEO, all social platforms, LinkedIn, Twitter, Facebook, Instagram, you name it, conversion rate optimization, email marketing. I also have worksheets, cheat sheets, homework assignments for you.
If you follow along and you do them, you'll get value. And each lesson is short, to the point, and I break it down so that way it's actionable. And if you have any questions, you can always hit me or anyone up on my team, and we're gladly willing to help for free by answering your questions.
Resource number 2: HubSpot Academy. They have certifications on everything, from inbound marketing, social media marketing, to just general digital marketing, and even sales. Best of all, the certifications don't cost any money. Plus, once you pass, you can put them on your LinkedIn, and, hopefully, it'll help you with your job, or at least get a better job if you're in that market. Or if you're just a solo entrepreneur, it'll teach you how to do marketing better.
Resource number 3: Backlinko. Did you know that Google makes over eight algorithm changes per day on average? How do you keep up with the ever changing algorithm? Well, you don't want to guess, you want to use stats and data, and you want to use the stats and data that are at your fingertips. Backlinko has tons of in-depth guides with stats and data, such as, in one blog post, they talk about how they analyze 3.6 billion articles and breaks down what they learned.
For example, Brian, who's the founder of Backlinko, discusses in that post how that, if you include the year in your title, it tends to perform better. Or how list based posts and how-to posts tend to do better in Google in the longer than other types of content. Or, in his article, on how he analyzed 208,000 webpages to learn about Google Core Web Vitals. He talks about how 53% of sites had a good Largest Contentful Paint score, which is also known as a LCP score. And 46.23% of sites had a poor or needs to improve LCPs rating. He also talks about, in the article, how large layout shifts were the number one cause of poor Cumulative Layout Shift scores.
Resource number 4: Search Engine Roundtable. We already talked about Google making 8+ algorithm changes per day, but a search engine roundtable breaks down a lot of those major algorithm updates. And the way they do this is they look at all the tools out there that showcase data on the algorithm changes of what industry's effective, and he compiles that data, post about it, and then people shared their websites, what went up and what went down, and why they think their traffic went up or down.
It helps everyone in the community find patterns, so that way, they can keep improving and getting more insights on what they should do and what they shouldn't do.
Resource number 5: Mailchimp Marketing Library. There's more to digital marketing than just SEO or social media or even content creation. There's a lot of aspects that aren't sexy, like email marketing, but they're very effective. According to status, that over 306 billion emails are sent and received every day. Mailchimp Marketing Library will teach you everything you need to know about marketing, not just email marketing, but also marketing, and it's worth checking out.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
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Learn SEO in Just 5 Minutes a Day
Learn SEO in just five minutes a day. My company NP Digital was the 21st fastest-growing company in the United States according to INC Magazine. And SEO is one of the biggest reasons for my success and that company's success. It allows you to get traffic, leads and sales without paying an arm and leg. If I had to buy my traffic with ads, it would cost $5,134,294 a month.
And ad costs keep going up each month, but that was the latest number when I Googled for each of my keywords just for shits and giggles. And that's expensive. While with SEO, I don't even spend 1% of that. If I had to spend that five plus million dollars, I wouldn't have a profitable company.
So how do you become an SEO expert without having all the time in the world? Well, here's how you do it in just five minutes a day.
RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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Step one, go to Ubersuggest. Put it in your URL, create account, create a project and put in some of the keywords you want to rank for. Ubersuggest will also give you keywords that you can rank for if you don't have any keywords that you want to rank for. This doesn't even take five minutes. And every week, Ubersuggest will send you emails on what's wrong with your site and how to fix it. And it'll give you simple tasks, two or three, and that'll improve your rankings over time and teach you SEO because you're doing it on your own website.
Step two, I want you to read NeilPatel.com, Backlinko and Search Engine Land. You don't have to read articles every day or anything like that, but just read one or two a week that you like. It'll keep you up-to-date with new tactics and strategies and how to keep improving your rankings.
Step three, listen to Marketing School Podcast. Not every episode is on SEO. There's an episode every single day, but at least one episode a week is usually on SEO. And the Marketing School Podcast is under five minutes. And as you listen to a few of the podcast episodes, if you just give it time and you listen to them for a few months, not every single day, but just pick some every single week, you'll learn SEO quickly without spending more than five minutes a day.
Look, it doesn't take much more than that. Just give it some time, do this for a few months, and you'll learn SEO quickly without spending more than five minutes a day.
And if you don't want to spend the time and you just want someone to spend more time on it and get the results faster, check out my ad agency, NP Digital, where we do this for companies. Heck we do all forms of marketing for companies.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
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Untitled video
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Kylie Jenner is a Genius For This
Kylie Jenner is a genius for this. Whether you love or hate the Kardashians, you have to admit they've done an amazing job with their marketing. Let's look at Kylie Jenner. She has over 330 million Instagram followers, 40 million Twitter followers, 33 million Facebook fans, 38 million TikTok followers that have produced over 484 million likes.
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Ubersuggest: https://neilpatel.com/ubersuggest/
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So what is she a genius for? Well, it isn't from getting paid to promote products on social media, because heck, everyone's doing that these days whether you have 100,000 followers or 100 million. And it is n't for the TV show, "Keeping Up with the Kardashians", as it started when she was just a kid and her mom probably had more to do with that than she did. What she's a genius for is leveraging her audience to build a billion dollar company.
When someone posts on social media promoting another company's product, it may generate some sales but not a ton because people know in most cases, you're getting paid to promote it. But if you create your own product or a service that resonates with your audience, you are much more likely to generate sales because they know it's your product and it resonates to them. So what did she do? Well, she was posting about beauty and makeup and cosmetics all the time. So she created her own products and sold them through Kylie Cosmetics.
In 2019, she generated $200 million plus in sales, according to Forbes. In 2020, her revenue did drop, but she cast out to Coty by selling 51% of the business for $600 million, which values a business at $1.2 billion.
Now whether Kylie Jenner is a billionaire or her company her 's still a billion dollar company or not, it doesn't really matter one bit. What she's a genius for is fostering her audience and then releasing a product to sell to them. And just like how she has Kylie Cosmetics, she can go and create another company, maybe one that sells clothes or maybe one that sells anything to her fans that they'll eat up and they want.
Now she probably can't go create another cosmetics company because Coty gave her a lot of money, but the model works and it works for people more than just Kylie. It works for influencers with all sorts of follows. Look at Gary V. He doesn't have many followers as Kylie, but he has over 90 million in transactions for VeeFriends. Or look at me, I have just a fraction of the followings of even Gary V.
I have a decent following in the marketing industry though, nowhere near the sizes of the Kardashians but I'm in a lucrative industry, which is marketing. My following is a large part of the reason why my ad agency, NP Digital is successful. We now have over 700 employees. We have hundreds of clients around the world. And my following has led me to build the 21st fastest growing company in the United States according to Inc Magazine.
So build a following, sell your own products and services and that's a recipe for success. And when you can, if someone's willing to buy your business, sell it like Kylie Jenner and you can always rinse and repeat, or if you love what you're doing, sell a portion like Kylie Jenner and just keep going.
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Do iPhones get heavier with more apps? 🤔
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