Neil Patel

What Jimmy Fallon and James Corden, taught me about marketing. Have you ever watched James Corden' late night show, or Jimmy Fallon's? Well, they both have something in common. Can you guess what it is? Well, leave a comment below, letting me know what you think it is. And just think about it for a minute. All right. Are you ready to know? RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Well, they both produce entertaining content. That content tends to go viral. Why? Because people like being entertained, by mind-numbing content. And I'm not trying to talk trash, I love their content. Heck, I'm a regular watcher. Now I'm not saying, that you should create entertaining content, just for the sake of views. But you should generate content, that's related to your ideal customer, and the products and services that you offer. And at the same time, mix in entertainment that makes sense, and is related to your content, so that it'll do better. It sounds cheesy, but it works. Just think about the type of content, that you spend most of your time consuming. I'm on Instagram all the time. I watch people shuffling. I watch them doing funny stuff and pranks. Now for me, if I'm doing marketing, a lot of times I'll integrate experimentation in there. Just like how a lot of times, people watch science experiments on Instagram, right? Like where they're watching people like, oh, what happens when you put Mentos into Coke, right? That's an example of experimentation. So a lot of times with my marketing, I'll try to bring in experiments, because it makes it more entertaining. Or sometimes, from Instagram and TikTok, I learned that people slide in, different screens and animations, to make the videos more attention grabbing, so people continue watching the rest of the video. I've taken those concepts and I've added to my videos. All these things work. So learn from some of the most entertaining content, out there. It'll give you ideas on how to make your content better. If you need help with your social media content, or just your content in general, check out my ad agency, NP Digital. If you enjoy this video, like it, share it, tell other people about it. And if you have any questions, leave a comment below, I'm here to help. Thank you for your time. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/3EeZNR-hozA #SEO #NeilPatel #DigitalMarketing

How to get 1,000 followers a week on Instagram, organically? Whether you love Meta as a company or hate them, you can deny Instagram's popularity. According to Statista, there are over 1 billion Instagram users. This means, as a marketer, it's a great place to get in touch with your ideal customers. But here's the thing. If no one follows you, it'll be tough to get engagement or even reach your ideal customer. Which means, you would just be posting content, and little to no one would be seeing it. So let's solve that today. I will break down how to get 1,000 new Instagram followers each week. And best of all, it'll be organically, which means you won't be spending money to get those followers. RESOURCES & LINKS: ____________________________________________ Canva: https://www.canva.com/q/pro/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ First off, I want you to post at least once a day. If you don't post often enough, you won't have the opportunity to gain new followers. Now, each post shouldn't be the same. You can try images, videos, quotes, memes, reels, even a carousel, or even try stories. And don't create content purely for followers. Even though that's a goal, not just for this video but also for you, you have to keep in mind another goal. Which is you need to create content that both that would ideally appeal to new people but also provides a ton of value that creates the right type of followers. So that way, you can end up generating sales. Remember, followers that don't end up converting don't really matter. You want followers to help you build a brand that converts people into customers. Second, I want you to do live sessions at least once a week with other Instagram users. Don't go live by yourself. DM other Instagram users and ask them to be on an interview with you. By doing live, both on your profile and on their profile, you'll gain more followers. Start off small by going after accounts with less than 10,000 followers and work your way up as you get more followers. Third, post carousels. You know what they look like. Those posts that have multiple slides and they provide amazing education, like this one. Do that at least once a week. And you won't necessarily get the most likes. But what I found is when I look at the analytics, those type of posts provide amazing engagement from people looking from slide one, slide two, slide three, leaving comments, and also following you. Which is great, because that's what you want, you want to engage audience. Fourth, you need to engage with your audience. When someone DMS you, respond, when someone leaves a comment, respond. By engaging, you will get more followers. Last but not least, leave comments on other people's profiles. By engaging with other social profiles in your space on Instagram, you'll get more followers. But make sure your comments are thoughtful and helpful. It requires effort on your part, but it works. It's not a lot of steps, but it works. And you will end up spending roughly six hours a week on Instagram to get these followers. Now over time, you'll be able to fine tune things and make things more efficient and you should be able to get the results in roughly three to four hours. And if you're still struggling to get a lot of that content created, use tools like Canva, which provide a lot of templates, and they can help you out. Now, if you need help with your social media marketing, and check out my ad agency, NP Digital, where we help people in companies like yours. And if you enjoyed this video or have any questions, leave a comment below, I'm here to help. Like it, share it, tell the people about it. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/rvmB7V1cAOA #SEO #NeilPatel #DigitalMarketing

The larger the TAM, the easier it is to market. Have you heard of the word TAM before? It stands for total addressable market. For example, the global healthcare market is a $2.5 trillion industry. That's massive. On the flip side, the web analytics market is roughly $10.7 billion and that's in 2026, according to Allied Market Research, and it's not even 2026 yet. The reason I bring up web analytics is few of my businesses were web analytics businesses in the past, and I wish that it went after much bigger markets. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ See, in the past, none of my businesses were really massive compared to what I ended up creating later on in my career as an entrepreneur. Why? Well, the biggest reason is, is I went after companies that were in really small markets at least when you compare it to markets like health insurance. This lesson took me roughly 15 years or so to fully understand. And investors would always tell me is the market big enough? I'm like, yeah, it's a 10 plus billion dollar industry, but you're never going to gobble up the whole industry. You're only going to gobble up a fraction. Might as well go after a multi-trillion dollar industry and gobble up a small fraction. It's much easier to build a bigger company. And when I started out as an entrepreneur at the age of 16, I built companies that solved problems. These problems, in many cases, were related to the marketing niche, but there are only so many people, or companies, that needed these solutions. And the companies did well, and they made millions of dollars for myself. But I wasn't able to build really massive multi-billion dollar companies from these markets. Why? Because the TAM was too small. Now, my ad agency, NP Digital, is one of the fastest growing companies I ever built. Technically it was the fastest growing company I ever built, and it was the 21st fastest growing company in America according to "Inc. Magazine." Main reason is because the TAM for ad agencies is much larger than, let's say, web analytics. Heck, there's ad agencies, even single ad agencies, that are worth more than the whole web analytics market. Now, if I had to go back in time, yes, I would've picked a bigger TAM. I'm not really sure what industry I would've go after, but I definitely would've picked a bigger TAM because it's easier to market in bigger markets. Yes. The bigger the market, the more competition you also have. But it's easier to build a company that has seven figures or even 10 plus million dollars in annual revenue when you're going after a massive TAM. Because it's just a fraction of percent that you'll need to do well. Same thing with marketing, you don't always have to focus on search volume or cost per click. Instead, focus on TAM. You'll find that the bigger the TAM, the easier it is to market and to do well. That's what marketers forget about when they do the marketing. They focus too much on search volume, and conversion rates, and market research, versus just making sure the TAM is big enough. Look, almost everyone in the United States needs health insurance. Heck, most people in the world need healthcare. That's an example of a big TAM. Now, I'm not saying you need to go after a TAM that's that big, but that gives you idea of how big a market could potentially be. And you got to figure out all right, what's best for you? Now, whether you have a small TAM or a big TAM, if you need help gobbling the majority of that market share, check out my ad agency, NP Digital. We were the performance marketing agency of the year because we provide amazing results. We can help you do better as well. If you enjoyed this video, like it, share it, tell other people about it. Thank you for watching. I truly enjoy you taking time out of your day to watch this video. Thank you very much. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/lrD-J7JN4Ic #SEO #NeilPatel #DigitalMarketing

Why I speak at conferences for free now, when I used to charge over $50,000. I used to charge $50,000 for an hour speech within the United States, literally only a one-hour speech. Plus I'd make them pay for travel, like flights and hotels. Internationally I charge $100,000 for an hour speech. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ On top of that, all conferences pay for my accommodations, food, travel, hotel, first class flight, sometimes even private planes. To top it off, I used to do around 25 to 30 paid speaking gigs a year before COVID, and I still get a lot of requests even today. The number actually' hasn't dropped, it's gone up recently, but can you guess how many speaking gigs I charge for today? Well, I charge here and there, but I learned that making money from being a public speaker isn't bad, but it's not the best way to make money. See, some of the best events in the world have speakers like Elon Musk and Bill Gates. And you can bet that they really don't care for money for speaking. Sure, I may charge 50 or 100 grand. They can probably command half a million, a million dollars, but they're so rich they don't care for a half a million or a million dollars. It doesn't really move the needle for them. But here's the thing. The events that these billionaires and these well-known entrepreneurs speak at like Elon Musk and Bill Gates, they bring in an audience that typically has a higher net worth. So I started to apply for speaking spots at these particular events. Some of them were already requesting that I speak. They just wouldn't pay me in the past and they wouldn't offer speaking fees. Some of them would pay for travel and flights. Some of them would even pay for that, but I'm like, "Nah." Why would I speak there? "I'm getting paid at these other events." But what I learned is by speaking at these events that people like Bill Gates and Elon Musk are invited to, and of course I'm not getting a premier stage like they are, but still, when I speak at these events the amount of business that I close skyrocketed. While before I was just focused on events that would pay me the most amount of money, the majority of the time I would walk away from those events, well, still getting some good branding, but I would rarely close revenue. And when I closed revenue, it wasn't as much. Now I don't get as much to speak when I go to these events, and in many cases I get paid literally nothing, but the business that I'm closing from these events far exceed what I'm generating from the speaking revenue. The big lesson I learned is don't be shortsighted. Yes, there are many ways to make money, but don't focus on what's short run. Instead, focus on what's better for you in the long run and what's more sustainable for your business. See, I wish I'd realized this 10 plus years ago when I started speaking and I started speaking for money, but it's too late to turn back the clock. Hopefully you don't make the same mistake as I did. And if you want to avoid other marketing mistakes, check out my ad agency, NP Digital, where we help companies like yours grow. And if you enjoyed this video, like it, share it, tell people about it. And if you have any questions, leave a comment below. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/RxF1hZbE1Ko #NeilPatel #Growth #Entrepreneurship #Marketing

Why we acquired Answer The Public. I own an ad agency called NP Digital. We're one of the fastest growing companies, according to Inc Magazine, at the 21st spot. And we have over 700 employees globally. But in the grand scheme of things, we're a really, really, really really tiny company, if you compare us to Apple or Google, or even companies like ExxonMobil. We really are tiny. And a lot of those companies grow through a simple channel. Can you guess what it is? It's acquisitions. RESOURCES & LINKS: ____________________________________________ Answer The Public: https://answerthepublic.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ See, Google bought Nest for home thermostats, Google bought Waymo for their self-driving car division. Apple Beats by Dre, Facebook acquired Instagram, and the list goes on and on. In essence, large corporations buy companies, as it allows them to expand faster. Now with Answer The Public, it has roughly 60% of the traffic as Ubersuggest, but it generates less than 10% of the revenue, as Ubersuggest. So right there, well we can fix that, and we should be able to 4 to 5x that number easy. Now, of course we won't ruin the user experience, and we won't reduce the amount of free stuff that we offer. Actually, we're going to give you more stuff, in Answer The Public for free. In other words, you're going to get more for free. You don't have to pay for it and you'll get more features. And by doing that, the product will become better and more popular over time. In addition to revenue, Ubersuggest drives roughly 30% of the customers, for my ad agency. Answer The Public never tried selling to their leads. That is additional revenue stream there too. And Answer The Public, had zero people working on the product. When you're going from zero people to adding people, it's not hard to make something better. In other words, we acquire the company, because we can make the product better, and give users more for free so they're happier. And collect more revenue through other offers, like offering people, like consulting, if they raise their hand and want it. Of course we won't bombard them, we're not going to show popups with that stuff. It's more so, you keep the product as is, add more free features, and by doing that, it makes it more popular, and more people will end up paying for a premium version, and we may also generate some consulting revenue, from it as well. Now, the point I'm breaking this all down in a video, because I don't have to share this, I can just talk about how we're giving away more stuff, for free, on Answer The Public, is because I want this to be educational. I want you to consider acquiring other companies, in your business, to grow. You don't have to just grow through marketing. Yes, even though my ad agency does marketing, and it can hurt me to say that, it's true. There's other creative ways that you can grow, such as acquiring companies, and you should look at those channels as well. Now, if you enjoyed this video, please like it, share it. If you want my ad agency to help you with your marketing, check out NP Digital. I hope you have a wonderful day. And if you have any questions, on companies you're looking to acquire, and you just want someone to answer it or check it out, leave a comment below, I'm always here to help. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/DhBeyS-C8VQ #GrowthMarketing #NeilPatel #Acquisitions #BrandBuilding

My biggest marketing win. If you had to guess, what do you think my biggest marketing win was? Leave a comment with what you think it is. I'll give you a hint. It involved SCL Social Media, Email Marketing, and even releasing a tool for free on my website. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Well, it's not a specific channel. It's actually leveraging all channels. In essence, my biggest win is using Omnichannel Marketing. See, I saw this from being in the marketing industry for over 20 years. Overtime platforms change. And as they change, sometimes you end up on the winning end, and a lot of times you end up on the losing end. In most cases, you'll end up on the losing end. So what do you do? You leverage all the channels for what they are. You let them drive your traffic and brand awareness, as much as possible, and as for as long as possible. But the moment their algorithm changed and it doesn't favor you, of course try to adapt. You won't always get the results you want and that's okay. Just leverage them for as long as you humanly possibly can, and keep in mind, something is better than nothing. I know, that's a cheesy answer on my biggest marketing win. I just focus on all the channels, because I knew over time, and I've seen it, no matter what channel you go after, the algorithms over time won't always favor you. So you have to be prepared for that. Just look at some of the biggest companies Microsoft, Apple, IBM, Accenture, or even Airbnb. None of them generate all their sales human traffic from one channel. They all leverage as many as possible. It doesn't matter if one channel can't scale as well as another, or if one channel is as profitable as another channel, as long as you can get traffic and they're profitable, you keep doing them as long as possible. Take advantage of them. Don't nitpick. Just be happy that you found this other opportunity that will also provide you with more growth. The more you add into your marketing mix the better off you'll be. It's a numbers game. Remember, no one marketing channel builds a company. In today's day and age, it's a number game. Now, if you need help expanding your marketing channels, check out my ad agency, NP Digital. If you're on one or two, or even three marketing channels, that's your focus? you're making a big mistake and I've been there. And I've seen companies get slapped for this, but when you take that omnichannel approach you're going to be way better off, your business is going to be much more resilient, and you're going to continually grow over time. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/6K8rRlgERq8 #SEO #NeilPatel #DigitalMarketing

If you want to build a deeper relationship with your customers to help drive more sales, learn how to get started with Inbox in Meta Business Suite. https://fb.me/MBS-learn-more Disclaimer: This video is sponsored by Meta. All thoughts mentioned are my own. A simple way to drive more sales from Instagram and Facebook. You get messages everywhere, from WhatsApp to even social networks. But let me ask you this, how often do you check your Facebook, your messenger, and even Instagram direct messages? It's a pain to log into every one of those apps and check them manually, right? Well, that was until now. Today I'm going to break down how you can use inbox in Meta Business Suite to make your life so much more efficient. And before I dive into the tool, I want you to know that this video is sponsored by Meta. But I would've done it anyways as it's a great tool and feature. Just a quick recap. Inbox in Meta Business Suite is a free tool that allows you to manage your Facebook, Messenger, and Instagram messages in one place. It helps you save time, responds faster to customers, and to help you drive more business outcomes. In sales, you heard of the saying that you want to respond to leads within five minutes of them coming out, if not sooner. Or according to Harvard Business Review, it can drastically impact your conversions. Sometimes up to 100 times. So speed is super important. The same goes with responding to your messages that come through Instagram or Facebook. The quicker you respond, the more likely you are to generate sales. In essence, it helps you do three things. First, you save time because you can communicate with everyone within Meta Business Suite without switching between apps. Second, you'll have happier customers. No one wants to wait days for you to respond. So the faster you respond, the happier people will be. Third, it helps drive more sales. Who doesn't want more revenue? This is probably the main reason we use inbox in Meta Business Suite. But if you want those results, I recommend doing a few things. Step one, you have to use filters and labels. Labeling your contacts is a great way to highlight when you are chatting with a VIP customer to easily know where a customer is in their purchase journey. You can also quickly filter for priority or unread messages. Step two, set up automated responses to save you time. You can easily tailor and save replies to common questions to respond more quickly. For example, with one tap, you can reply to your opening hours or return policy. Step three, manage customer information as it'll help you close sales. You can add contact information, preferences, and free form notes to keep track of important customer details and customize your communication with customers. Step four, drive more business outcomes within the thread. You can share products or book appointments directly in the message thread with your customers. This allows you to get to know them better, help them more, and build a deeper connection. This will help you generate more repeat purchases too. And if your social profiles are new, you can always turn on ads to help encourage more communication. Or you can create posts with a click-to-message button. Or you can just set up a chat plugin on your website, which also helps. If you want to learn more about getting started with Meta Business Suite, make sure you follow @Metaforbusiness for more tips and get started with Meta Business Suite by downloading the app or by going to business.facebook.com. https://youtu.be/CIdkxrKLo4M ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #ad #NeilPatel #SocialMedia

How to create the perfect tweetstorm? Have you ever heard of tweetstorms before? With Twitter, your tweets are supposed to be short and to the point. With tweetstorms, you're replying to your own tweets and creating a string of tweets to encompass one overarching thought. Here's the example. I created a storm on tools you should use to help you with your SEO. RESOURCES & LINKS: ____________________________________________ MxToolBox Domain Health Report: https://mxtoolbox.com/domain/ Ubersuggest: https://neilpatel.com/ubersuggest/ Google Search Console: https://search.google.com/search-console/about ____________________________________________ My first tweet was, to improve your Google ranking, you need to first understand where you stand. Here's a thread on my favorite tools that can help. My second tweet was, Use Ubersuggest to check your site's keyword rankings. Type in your domain, and you'll see a list of keywords that you rank for organically. And then I went on to talk about how you can use Google PageSpeed Insights. Then in the next tweet, I talked about MxToolBox Domain Health Report tool to check for major issues in five different categories: general site problems, blacklist, mail server, web server, and DNS. Then I tweeted about FE International's Website Penalty Indicator tool. And you can use that tool to check if you penalize by one of the major algorithm updates. Lastly, I talked about Google Search Console and how it can show you how Google sees your website to some extent. Now, with this tweetstorm, in total, it contained six tweets. It had 72,556 impressions, 667 likes and 215 retweets. It had 72,556 impressions, 667 likes and 215 retweets. I used tweetstorms numerous times and here's what I learned if you want to create great tweetstorms that go viral. Number one. You need to talk about a topic that peaks people's interests. You can use tools like Ubersuggest to see what's popular. Just type in a keyword or string words into Ubersuggest to see what's popular. Usually if something's popular, that means people want to learn about it. Hence if you tweet about it, chances are people will want to like it, share it or talk about it, assuming it's good. And if people want to learn about something, it will show up in Ubersuggest, as it breaks on what's popular, based on what people are looking for, and it's basing it off of Google searches. Two. Your tweet storm needs to contain at least five tweets. I found that when you have at least five to 10 tweets, it tends to do well. You can add more. But having two or three tweets together, really isn't a tweetstorm. Three. Include any stats and data points. Anything that you can show or provide that backs up your points that you're trying to make just brings more credibility. Plus people love retweeting stats. Four. Be sure and concise. If it takes you five lines to get your point across, something's wrong. Each tweet in your tweetstorm needs to be impactful and be useful as a standalone tweet so people can retweet it and like it. If you follow those four steps, your tweetstorms will do well. Now, if you need help with your Twitter or even social media marketing, check out my ad agency, NP Digital. If you have any questions on tweetstorm, leave a comment below, I'm here to help. If you enjoyed the video, like it, share it, tell the people about it. Thank you very much. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #SEO #NeilPatel #DigitalMarketing

Exposing my social media strategy. Marketing doesn't have to be complex. It just has to produce results. And over the years, I found a strategy that works really well for me. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ To give you idea, I have over 1 million YouTube followers. I have over 1 million Facebook followers. I have over 315,000 Instagram followers. I have over 440,000 LinkedIn followers. And I have over 430,000 Twitter followers. You get the point. What I'm doing is working. And not really from a follower count perspective either, I know I mentioned my follower counts, but I don't try to make them grow. Instead, I focus on generating more leads and sales from social media, which has been working. YouTube is now our third most popular channel when it comes to driving clients for my ad agency, NP Digital. That's how I measure success. It's actual revenue and money in the bank. And I figured out how to get these kind of results from social media marketing, following three simple rules, which worked when I started and still worked today even after all the algorithm changes. Rule number one, post consistently. See, social media platforms don't guarantee that your followers are going to see your content. So when you post consistently, you're more likely to get your followers to see your content. In addition to that, there is no guarantee that your content does well. Some pieces may go viral, others won't. Some generate hundreds of comments, some generate thousands of likes, and others don't. In other words, it's a hit or miss game. The way you get more hits is like creating more content and posting it consistently. Plus, you need to learn from the misses so that way you create more hits. So make sure that you post content daily, literally daily, and you can do it even multiple times a day, but a safe bet is at least once a day and a max of roughly three times a day. Rule two, focus on your ideal customer and no one else. What I mean by this is create content that attracts more customers, not followers. Followers that are irrelevant won't make you money. So who cares if they follow you? So focus on the right audience. You do this by creating content that is highly relevant to the services or products you offer. When I post content about life lessons, like what I wish I knew when I was 18, it does way better than my marketing content from a view perspective and even a like perspective, but you know what? No one pays me for life lessons. So it's irrelevant. When I create content around marketing tips and strategies, it gets a fraction of the views and like, but it drives leads and sales. Rule three, genuinely help others. I say genuinely, because if you don't really care to help others, you won't. If you care and you really put people first, even if they never provide a dime, it's a great feeling and it will build brand evangelists. These brand evangelists will talk about you, promote your brand, help you generate the right kind of followers and leads and sales. I stumbled upon this exact rule, this rule three, about being genuinely and helping your followers 10 plus years ago, accidentally, because I was helping people out because I cared, not because it was good for me. Years later, I quickly realized that I was creating brand evangelists and more revenue. That's all you have to do. So if you follow these three rules, you'll start doing much better with your social media marketing. It really is that simple, even with all the up and coming algorithm changes that are going to happen over the next year or two. Now, if you need help with your social media marketing, check out my ad agency, NP Digital. If you have questions, leave a comment below. I'm here to help. If you enjoyed this video, like it, share it, tell people about it. Thank you for watching. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/GiAmFByUz6M #SEO #NeilPatel #DigitalMarketing

The biggest SEO mistake I've ever made. What does a national park, a war, and a casino all have in common? Well, I'll give you a hint. It involved my biggest SEO mistake. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Leave a comment below, letting me know what you think my biggest SEO mistake is. I gave you that hint right? Now before I break down my SEO mistake, I want to first tell you that you need to think long term. See, I was shortsighted when I first got started into the role of entrepreneurship and marketing. When I was in my early twenties, and even before that, when I was 16, 17, 18, because I started SEO when I was around 16 years old. And to give you context, now I'm 37. I want to make money fast. So fast, I look for shortcuts. And there was this one site called Battlefield Bypass which was expired domain with a lot of authoritative links. These links were naturally generated and not purchased because it was a national park site. And it was part of the award that happened on that land. So I bought it, converted it into online casino site. Within months, I was ranking the top three positions on Google for the term "online casino". That keyword is worth hundreds and thousands of dollars a month in affiliate revenue. Not thousands, hundreds of thousands to give you perspective. That's millions of dollars a year. That's a lot of money, especially when you're under 20 years old. But within months, Google whacked me! All of a sudden that site lost all of its rankings. In essence, I was trying to cheat the system by getting traffic and rankings by cheating instead of providing value. See, the sites that rank in the top in the long run are the ones that users love the most. No one that cheats their way to the top lasts forever. Just think of it this way. You don't really care if a site at the top has a lot of back links or better on page code. You only care if that site solves your problem and ideally in a quick and affordable fashion. Now I learned a lot from this mistake, and I made tones of others as well. But I had the shortcut mentality when I was young and I was growing up. And if I could go back in time I would stop taking shortcuts. And I would be much further in my career even as an entrepreneur. That's my big SEO mistake. If you're struggling with SEO, and you don't want to make all the mistakes that I've made, and you want to get your rankings by providing value to users and using ethical, clean tactics check out my ad agency, NP digital. If you have any questions, leave a comment below. I'm here to help. If you enjoy the video, like it, share it, tell other people about it. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/j-hZ_8XWwY0 #NeilPatel #SEO #Growth #DigitalMarketing

One data point that'll change how you do B2B marketing. I own a ad agency called NP Digital, we have 700 plus employees globally and we focus on helping companies grow their traffic and their customer base from the internet. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Now, can you guess what the number one channel that drives our customers? Seriously, let me know what you think? Take a guess by leaving a comment below with answer. Now, if you guess that it was SEO or paid ads or any form of marketing, you're wrong, it's actually referrals. A great example of this is a client telling other people about our company and our services and how they're happy, because if their friends also own businesses and their friends are looking for marketing help, they're usually like, "Well, if you had good luck with this company, let us try it out as well." Another way we get referrals is a lot of our employees have come from other ad agencies, they're experienced, they're season. So a lot of times companies have worked with them at previous companies and they're like, "Wait, I love working with Chad, where's he now?" "Oh, he's at NP Digital, let me hit him up and see if NP Digital is a fit for us." In other words, referrals is how we get majority of our revenue, but that's not the data point that'll change how you do marketing. Now, can you guess what our second most popular channel is? I'll give you a hint, it's a marketing channel this time. It's actually SEO. SEO drives over 2 million visitors a month, literally two plus million visitors a month. And it's a great long-term channel that you should focus on even though it takes a while. But that's not the data point either, this third one though is, can you guess what the third most popular channel is for my ad agency? I'm talking about the channel that is the third most popular, that drives new customers, revenue, right? Not traffic, actual paying customers. And this channel works really well for both B2B and B2C. I'll give you a hint, it's not paid ads and it is a social channel, it's actually YouTube. YouTube is the second most popular search engine in the world according to Similarweb. Did you know that people search for tips, strategies, tactics, and all things B2B and even B2C related on YouTube, such as how to do SEO or how to put on makeup? YouTube generates us over 640,000 views a month, if not up to a million on a good month. So with your B2B marketing, add YouTube into the mix, don't take it for granted, it works. It's not that competitive, there's not as many people trying to create content for YouTube, and I don't know why because it's an amazing channel. Plus once you create that content for YouTube, you can also put on Facebook, LinkedIn, Twitter, Instagram, TikTok, you can literally repurpose it and put it everywhere, which drives even more revenue. And we see revenue from Facebook, Instagram, YouTube, LinkedIn, all the social channels in essence. But people some reason don't really care to create video-based content when it works extremely well for both B2B and even B2C. If you need help with your social media marketing, check out my ad agency NP Digital, where we also help companies with their YouTube SEO. And if you have any questions, leave a comment below, I'm here to answer them and help you out. I hope you enjoyed this video, like it, share it, tell people about it and have a wonderful day. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/CeWlh0rEE-8 #SEO #NeilPatel #DigitalMarketing

Why social media marketing doesn't work for most people? It doesn't matter if it is Facebook, or Instagram, or LinkedIn, or even Twitter. Social media marketing just doesn't work, or at least for most people. And no, it's not because you don't have enough followers, instead, it doesn't work because you only focus on getting more followers. See, that's the issue. Let's say you want a million followers. If you want lots of followers, you have to create content that appeals to the masses. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ For example, I'm in digital marketing, that's a vertical I'm in. I own a digital marketing agency called NP Digital. And I can start to create more generic content, and my follower account will rise faster, which is funny because that's what my social media team keeps telling me to do. But I don't. Why? Because yes, it'll get us more followers faster, but every time we do that, you can guess how many more clients we get or even leads? It gets us a whopping zero extra leads clients and revenue. And I've tested this out hundreds of times, literally. So my most popular content pieces I've created have been around lifestyle marketing, such as spending money on fancy clothes or what I learned from flying first class on over a hundred trips. And I'm not saying you should fly first class. There's nothing wrong with economy. It creates buzz, but it doesn't convince our ideal customers to work with us. On the flip side, if I give SEO tips or marketing tips, do you know what happens? I get way less views. I get way less likes on my content. But people who watch my content are interested in SEO, and a portion of those people eventually convert into leads and some even in customers. In other words, yes, you need followers to make social media marketing work for you, and of course, you need great content, but the big mistake that people make, it's that they create content that focuses on the masses so they can boost this vanity metric AKA follower account, instead of focusing on creating content that targets their ideal customer. So with your social media marketing, focus on your ideal customer and not on everyone. That's how you make it work. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/98dRHoH1t1M #SEO #NeilPatel #DigitalMarketing

The number one hack to collect more emails. Have you ever heard of the saying that the money's in the list? The more emails you collect, the more revenue you will generate. Years and years ago when I was starting out marketing, keep in mind, I've been doing this for 21 years now, I met an individual named John Reese. He had this site back in the day called income.com and he had a fish tank that was so big, people would scuba dive into his fish tank to clean it and this was in his house. Now when I talked to John, I'm like, how'd you do so well, how'd you generate all this income, years and years ago when I was in Florida, he's like through email list. It's your ATM. I'm like ATM? He's like, yeah, it's a digital ATM. If you need money, you just send out an email blast. He's like, instead of going to a physical ATM and putting in a card and putting in your pin, all you do is just send out an email list and you generate income. And he's like, what's better about that versus a real ATM is he's like when you go to the real ATM, you're actually taking from your savings. When you send out an email blast, more money just comes in. So today I'm going to share with you the best way to collect emails because you need to build up that digital ATM. RESOURCES & LINKS: ____________________________________________ Privy: https://www.privy.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So what's this way, it's called spin the wheel. Have you ever seen Wheel of Fortune? It's the TV show, super popular. Why, people love playing games. So why not add them to your site? Just look at this example here, you can add a spinning wheel to the bottom left or right side of your website so when someone clicks, there will see a wheel with a lot of things that they can win. And when they click on it and they put in their name and email address to get that free spin, you will collect their email address. Just make sure that your options on the wheel are amazing because if they aren't, people won't spin the wheel. On some of my sites, I offer free consultations, eBooks, courses, even free coaching calls with me. You're probably wondering Neil, that's crazy, but here's the thing. When you have tons of options and a few of them are really amazing, people will spin to try to win and it helps you generate a lot of emails. It's so effective for every 100 visitors you have. If your offers are great, you'll find that you'll click 2.3 to 3.8 unique emails and I say unique because some people try putting in their emails over and over again, not really unique, to try to get multiple spins. Most software solutions like Privy will try to stop that or what you'll find is some people put in two, three of their own email addresses to try to win that lucrative free prize. Oh, and if you're wondering how to add this to your site, as I mentioned, you can just use tools like Privy. There's a lot of other solutions out there. I use a custom home grown one and it works super well. Now keep in mind, if you collect an email from spin the wheel, it won't convert as well as let's say someone comes to your website and fills out a lead form saying, hey, I want consulting, but it still works. My team has closed multiple six figure deals from that spin the wheel. Now a lot of the leads won't convert, but still a portion of them do. So don't just use the spin the wheel, try maybe lead forms or content blockers or content upgrades. You can even try things like exit popups and quiz. Use a lot of different options, but adding spin the wheel to your arsenal is a great way to collect more emails. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/2kS1p9mbCZ8 #SEO #NeilPatel #DigitalMarketing

My favorite business hack. In business you need to generate a lot of demand to generate income. Whatever it is; whether it's leads or visitors, you just need demand. But how do you create the demand when you don't have the marketing dollars maybe compared to your competitors? It's simple. And what's crazy about it is I don't get why other people don't do this on a regular basis. This is one of the cornerstones to my marketing. RESOURCES & LINKS: ____________________________________________ HubSpot: https://www.hubspot.com/ Dentsu: https://www.dentsu.com/ WPP: https://www.wpp.com/ Omnicom: https://www.omnicomgroup.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So here's a hack. You give away something small that everyone is used to paying for and you sell those people on something that's much bigger. Here's an example. You know about Ubersuggest, right? Ubersuggest is an SEO tool on neilpatel.com. Check it out. You can put it in a keyword, a website URL. It'll tell you your traffic, your backlinks, your mistakes that you're making on your SEO errors, even your competition. Did you know that that product is mainly for free? Sure, there's some paid features, but 95 plus percent of that product is free. Do you know how I give away most of the tool for free and why my competitors charge $99 a month for theirs? Why is that? It's because there's more money in marketing services than there is in marketing software. HubSpot is probably the biggest marketing tool out there and they do a bit over a billion dollars a year in revenue. On the flip side, Dentsu, WPP, Omnicom, these are all marketing service providers and you may have not even heard of some of them. They each roughly generate 10 plus billion dollars in revenue. In other words, there's not a lot of HubSpots, but there's a lot of marketing agencies that generate a ton of money. So by giving away software for free, it generates thousands and thousands of leads per month. And then you sell users on something bigger. Try it. You just have to figure out what to give away for free and what you can sell to each of those people that is much bigger that can generate you way more revenue. Now make sure whatever you give away for free is super valuable, and everyone else charges for it, and ideally they charge a lot of money for it. And make sure you can upsell those people into something bigger. For example, I can't give away free payroll software and upsell everyone on marketing. People who buy payroll software aren't really interested in marketing services. So they have to be related. And if you're wondering why I do this is because it's cheaper to give away something for free than it is to pay for the marketing. Every year, marketing continually gets more expensive. And I see this trend continuing in the future. So might as well just get ahead of the trend and figure out how to organically drive those visitors without having to pay for them or paying a arm and a leg. And that's usually by giving away something for free that people typically charge for. And you can do this in both B2C and B2B. A great example of this is, Orabrush used to offer a tongue cleaner for free. And by doing this, they created a lot of demand. Then they upsold people into teeth whitening, and tooth care, and toothbrushes. And they made enough money, they were successful. They eventually sold the business, why? It was cheaper to give away something for free than it was to pay for the marketing on Google Ads or SEO, or any other form of marketing. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/9cRjTh4yZDc #SEO #NeilPatel #DigitalMarketing

A simple marketing tactic that still works. I've been using a marketing tactic for 10 years now, and it still works today. It's been responsible for me closing consulting deals that are anywhere from six figures to even over seven figures. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ In other words, it works. So what is it? It's being interviewed, whether it's on someone's podcast, or a blog post, or a video interview, the more you're interviewed the better. Here's a simple secret. Just reach out to the people who interview other people in your space, and ask them if they want to interview you. Make sure you tell them over email what you want to talk about, other than your business, that provides value to other people. The key to getting accepted, and being interviewed hundreds, if not thousands of times, is that you got to provide value. And here's the thing. Most people don't know this, but when you do a lot of interviews, a lot will get little to no reads, or views, or listens. It's a numbers game. Use the smaller ones as a springboard to help you get interviewed by bigger and bigger players. Eventually your videos, or your podcast interviews, or your blog post interviews, when other people are interviewing you, will get tons of views, because you're getting interviewed by bigger publications, bigger podcasts, bigger YouTube channels, so don't worry about the views in the short run. Just make sure you deliver each and every single time you're getting interviewed, and have great content, because if your content's mediocre, other people won't want to interview you. It'll actually backfire. Eventually creating amazing content will lead to great branding and business, but you have to be patient. And don't get discouraged if the interviews that you give have little to no reach. Now when you're reaching out to people, you're probably wondering, "Neil, how do I find their email address?" Well, you can use tools like hunter.io, that'll give you people's email address for free. So that'll give you their contact person. And then you're probably wondering, "Neil, how do I convince that person to accept me in the interview?" So I may email someone, "Hey John, I have to say, I'm a huge fan of your podcast. I know you've been covering X, Y, and Z topic, but you missed A, B, and C that I know your listeners will love. I would love to come on your show, I've already discussed these topics here. You can find them on the internet through this article, and this other article, and this other article over here," or, if you haven't written any articles, by the way, on a side note for you, you can talk about it in that email, and then you want to end up breaking down why they'll love that content, and how it will benefit them. And you want to end it with, "If you want me on the show, let me know. It would be my honor. Huge fan of your podcast, cheers, Neil." It's that simple. You can do something similar for video interviews. You can do something similar for text-based interviews, but it works. Try it out. Don't be discouraged in the short run. If you do this for years, it really compounds and adds up, and over time, it'll drive you a lot of business. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/GjQzocNu1k4 #SEO #NeilPatel #DigitalMarketing

Why you should create a podcast today. Do you know what the least competitive marketing channel is? The one that'll give you the most attention for the least amount of content that you'll have to create? Well, based on this title, I'm pretty sure you can guess it's podcasting. If you already haven't, you need to create a podcast. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ To put it in perspective, there are roughly 7.5 billion people in this world. There are roughly a billion blogs. That's a billion with a B. That's roughly one blog for every 7.5 people. Now with podcasting, according to Earth Web, there are roughly 2 million podcasts out there. That's roughly one podcast for every 3,750 people. In other words, it isn't as competitive. And I know you're thinking, "Neil, do people really listen to podcasts?" Sure, blogs are really popular, but people read content. Well, my podcast Marketing School gets roughly one million listens a month, technically a little bit more than that. And if that doesn't convince you, 51% of Americans are listening to podcasts according to podcast insights. And 37% of Americans listen to podcasts on a monthly basis. If you're going after a elder demographic, great. According to Neil Schaffer, 25% of consumers who are older than 55 years old listen to podcasts on a monthly basis. And according to Convince & Convert, the average podcast listener spends six hours and 39 minutes a week listening to podcasts each and every single week. So what are you waiting for? Start a podcast. I'm telling you, it's done wonders for my business. It can drive more revenue, drive sales, a lot of leads, a lot of brand awareness. Heck, we even a hosted event called Marketing School based off our podcast years ago, in person conference, and we filled up the room just by marketing through our own podcast to our listeners. And the event was based in Los Angeles and our readers, or listeners more so, are based all over the world. We literally had over 300 people. And at that time we didn't even have a million listeners. So the point is start a podcast. Now, if you're going to create a podcast, you're probably wondering, "Neil, how do I come up with all the topics that I should be podcasting about?" Well, here's a quick trick that I use. Think of it this way. If people are doing searches on Google, that means they're interested in that topic. So if you take all the popular searches, whether they're three word keywords or five word keywords, or all the popular questions people are asking, and if you integrate those topics into your podcast and more so create podcast episodes around those topics, you'll get way more listens. So, the quick hack for this is you go to Ubersuggest, you type in keywords or a string of keywords, and under the keyword idea section, it'll give you all the keywords that are similar that people are searching. Some of the keywords have your root keyword in there. Like if you type in digital marketing, some of the other keywords may be digital marketing agency or digital marketing company but you'll also get questions like "How to do digital marketing for a small business." And if you see any popular questions or topics which Ubersuggest will show you, create podcast episodes on them. And you'll start getting a lot of listens because that's what people are interested in. The last thing you want to do is create episodes around topics that no one really cares about. So base it off the searches because that'll give you idea of what's popular versus what people probably don't want to listen to. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/GG84q3aQK5M #SEO #NeilPatel #DigitalMarketing

Here's why I don't blog as often as I used to. Did you know that I used to blog daily? Literally, daily. I used to post at least one blog post a day, and if you think that's crazy, at one point, I got so into blogging that I used to post roughly four times a day during my peak, but here's the thing. Can you guess how many blog posts I write now? RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Maybe one a day, or three a week? Nope, I just blog once a week. That's it. Roughly four to five posts a month, depending on if there's four weeks in a month or five weeks in a month. But here's the thing, even though I only blog once a week, I spend more time creating other forms of content. I create three long form video content pieces that are roughly five minutes long each week. I create seven short form videos that are roughly 30 seconds to minute long each week. And I create a podcast episode each and every single day, that's around five minutes long. Now my team, they also create two to three image based content pieces each week. And I create a webinar once a month. Now, with some of these content pieces, I'm not actually doing them daily, like with my podcast, I do them in batches, so I'll do 10 at once. With my longer form videos, that are still short, technically, around five minutes, I do them in one sitting for the whole month. For the short form videos, same thing, I do them in one batch for the whole month. But nonetheless, I'm still creating a lot of content. So even though I'm blogging less these days, I'm spending my time creating other forms of content. Why you may be asking, because it's less competitive. My YouTube channel gets roughly 640,000 views a month. Why? Am I the best marketer in the world? No, I can always learn more and improve. There's just not many competitors. As for podcasting, my podcast gets over $1 million a month, and it's easy. Why? Because there are only 2 million podcasts in the world according to EarthWeb. That's not that many, when you consider that there are Billion blogs, that's a Billion with the B. So should you keep blogging? Yes. And maybe it should be more than once a week, if you don't have hundreds of pieces of content already, but you should spend more time creating content on other platforms over blogging, such as YouTube or LinkedIn or even Facebook. That's the secret to my content marketing these days. Look, look for the popular channels, whether it's YouTube, which is the second most popular search engine after Google, funny enough, Google owns YouTube, or whether it's Facebook, one of the most popular social networks, if not the most popular social network , because they own WhatsApp and Instagram. If you look at the channels that aren't as competitive, whether it's TikTok or whether it's Instagram or whether it's LinkedIn, and you leverage them, yes, their audience may not be as big as Google, but the audience is big enough and there's very little competition, so you can actually get your content seen by a lot of people without struggling or having to spend a lot of money on advertising. And you can do really well with less effort. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/m2j01xvvE0o #SEO #NeilPatel #DigitalMarketing

Your blog won't get traffic unless you do this. Did you know there are over 1 billion blogs? Just for a moment, think about that. It means that there's roughly one blog for every 7.5 people. Do we really need more content? At the. Do we really need more blogs? No, not really. And no matter what're blogging about these days, it's super competitive. Just think of it this way, there are over 1.2 billion results for the term auto insurance, just in the United States. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Now, if you had to guess how many people do you think are searching for the term auto insurance within the United States each month? It's 165,000 people a month. To put that in perspective, there are roughly 7,272 times more results than searches. And that's just like every other topic on the web. It's been beaten to death and no one cares for another auto insurance blog post. So how do you get traffic to your blog when most things have already been written on? Because let's face it, no one wants to read the same old stuff over and over again. You have to be fresh and no, I'm not saying that you have to create content that no one has ever written on before. Instead, I'm saying that you have to present the same old information in a new way. For example, everyone already knows how fast a cheetah can run, so there's nothing new there. But have you seen that information presented like this? Just look at that beautiful, animated graphic. Have you ever seen data presented like that? Now, granted, if you can create content that's new, it hasn't been written on before and you think people will crave it, by all means, do that. And you should focus on that. But for a large chunk of your content, realistically, it'll be on topics that people are already familiar with and have been written on before and what you'll need to do is present that in a new way like that cheetah infographic or in any other format that people haven't seen before. If you do that, you'll get more back links, you'll get the social shares, you'll get more traffic. Another blog that's a great example of this is the Oatmeal. Years and years ago they started doing interactive infographics, quizzes, like how would you survive against a T-Rex when you're chained to a bunk bed? It's kind of crazy. No one really would be in that realistic scenario cuz T Rexes don't exist anymore, but nonetheless, that's fresh content. Again, it doesn't have to be new, it just has to be presented in a new way. and if you do that, you'll get the back links, you'll get the social shares, you'll get tones of viral traffic cause everyone will be talking about it and you'll start noticing that your blog will become more popular . And when you can, of course, write on new stuff that no one has ever heard or seen before. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/fSOFzxu5m4M #SEO #NeilPatel #DigitalMarketing