Mammoth Solutions

Clip from the Social Dilemma

Account Based Marketing is a straightforward B2B concept: Choose your top target accounts from your CRM or other Sales list and decide how best to market to those businesses. But what does it involve from a tactical perspective? And why as a business owner should you care about this type of marketing as opposed to other marketing strategies? Today Kyle covers this topic and related threads in our video on Account Based Marketing. - What is Account Based Marketing and what are some tactics to use in these types of marketing campaigns? If you have questions about Account Based Marketing or want more information, please leave us a comment below, or find us at https://mammoth.solutions Previous Episodes mentioned: Retargeting & Remarketing: https://rumble.com/vj8a1z-retargeting-and-remarketing-whats-the-difference-and-when-to-use-them.html Email Marketing: https://rumble.com/vj909b-email-marketing-tips-and-tricks.html PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

Ever wonder about best practices for email marketing and how to get started on an email marketing platform? In this video Kyle covers best practices such as: - building your email marketing list (with opt-in) - build a reusable, mobile-friendly template in the platform of choice - plan a content calendar for publishing to your site, then sharing teasers in the emails you send out with links to your site content - when to send (we focus on B2B vs retail / eCommerce) - avoid weekends! - checkout https://www.sendicate.net/ if you are looking for a mailchimp alternative PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech like Mailchimp - they censor) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

Today Kyle talks about retargeting and remarketing. What are they, and why - and how - should you use them? Lots of folks confuse the two, but they are not the same thing. Each has specific benefits, drawbacks and caveats you should be aware of. We cover all of that today and give you some tools to use in your retargeting and remarketing efforts. Let us know in the comments what you think and if this video has helped clarify these important concepts in your online marketing efforts! PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

What is Marketing Intelligence? Is the same as Business Intelligence? If not, what is the difference? And what does all this have to do with big data? On this episode we put Kyle's knowledge to the test on all things data science, specifically as it applies to your sales and marketing activities. We cover: What is Marketing Intelligence? How does it fit in with Business Intelligence? What are the benefits of learning analytics if you're on the creative side of Marketing? What types of businesses are best suited to have a data science practice? And we cover the upcoming launch of an analytics product that extends marketers' reach more than any other tool on the market today. You definitely don't want to miss this episode. Data science is here to stay. The more informed you are about its power, and its drawbacks, the more you are able to use it to your business' advantage. PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

There are life goals, business goals, fitness goals... and then there are goals for your online analytics. Who knew? What type of business should pay attention to this? Any why should you set goals for your analytics in the first place? Today Kyle answers those questions. Watch the video to find out how to set goals in your analytics and how to configure analytics for maximum impact. Now go make those goals happen! And let us know what you think in the comments. PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

You created a new web site, or maybe kept the same web site but changed the pages on the site, and suddenly your ranking in search engines took a nosedive! What happened? More importantly, can you fix it? Kyle gives an overview of the 301 Redirect which will prevent this from happening when you update either the URL to your web site or the pages that you have on the current URL. We explain why search engines drop your site from its rankings all of a sudden after an update, and the couple steps you must do to tell search engines that all is ok with your site and keep your time-earned SEO ranking high. These are easy steps but many people are unaware of the 301 redirect and so their search ranking takes a hit. Don't be one of those people! Watch this video and then comment with your own experiences and tips! PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

If you're wondering about whether --and how to-- localize your search results in search engines (DuckDuckGo and those others...), look no further! On this episode of Mammoth TV Kyle Rollins delves into search localization, its benefits, and how-to. Let us know what you think or if you have questions in the comments! PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

Are you good at, experienced in, or interested in multiple disciplines? Maybe these are related and maybe they’re not (A Business Analyst and an Actress? How does that work?). Do you want to know how you should brand yourself online and to people you meet in person, given your diverse talents? I f you answered Yes, then watch this video! We tell you our situations and give some tactics you can use in your everyday life. PS - this was recorded before I started the shift of my agency away from big tech (I've shut my YouTube channel and moved completely to Rumble), so pls forgive the mentions of google (and other big tech) and know I've guided my clients away from dependency on these tech monopolies. Support our channel by giving this video a + and subscribing if you want more B2B Marketing info. Find us at https://mammoth.solutions

mCordis asked Atlanta's thought leaders in mobile marketing to participate in their Atlanta Thought-Leadership Interview series on Tuesday, May 16th, 2017 at MSL Group. Mammoth Solutions CEO & Atlanta Mobile Marketing Org Co-Founder Kyle Rollins tackled their questionnaire in this video. Topics covered: -What are the different elements of your brand experience and how do they work in combination with each other? -Is it possible to merge those different experiences together or are they always separate and independent? -How do you seek to build understanding of your customers’ needs? -What role do you play in the lives of your target audience? -Does customer journey mapping play a role in your marketing planning? -If so, what? If not, what is the alternative? -Do you believe that the power in relationships is shifting toward the consumer so that they can demand you act on their terms? -How much personalization do you think you need to offer as part of your product or service? -How are you seeking to reduce friction in the lives of your customers or in the way they engage with you? -Can you use data to create value for your customers, not just from them? -How? -How do you build trust with your customers around the capture, storage and use of their data? -How are building your marketing technology stack and what challenges does it pose for your company? -Can you explain the role of storytelling in your business? Please like and share this video and let us know in the comments if you found it helpful!