Business & Marketing For Chiropractors

Rocket Chiropractic Podcast episode 431 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Patient retention is a hot topic for chiropractors. It seems like a lot of chiropractors struggle with getting patients to follow through with their care recommendations. What can you do about it? In this week’s chiropractic podcast, I give an overview of chiropractic patient retention. I discuss 4 areas where chiropractors need to do well to improve their patient retention. Let’s get into it!

Rocket Chiropractic Podcast episode 431 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Patient retention is a hot topic for chiropractors. It seems like a lot of chiropractors struggle with getting patients to follow through with their care recommendations. What can you do about it? In this week’s chiropractic podcast, I give an overview of chiropractic patient retention. I discuss 4 areas where chiropractors need to do well to improve their patient retention. Let’s get into it!

Rocket Chiropractic Podcast episode 430 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Crack Addicts is a new chiropractic show on TLC. I have had several people ask me what I thought about it, so I decided to take a look and talk about it. In this week’s chiropractic podcast, I talk about the good and bad of TLCs show “Crack Addicts.” I discuss who benefits most from the show, and the MOST ANNOYING THING that chiropractors say.

Rocket Chiropractic Podcast episode 429 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Long gone are the days of people finding their next chiropractor in the big yellow book. Today, the majority of patients who are searching for their next chiropractor are using an online search engine like Google. That’s why SEO is so important/valuable for chiropractors. If you rank higher on Google, you get more new patients. That’s the bottom line. In this week’s chiropractic podcast, I talk about the different ranking factors that impact chiropractic SEO. I talk about the different SEO services that a chiropractor may want to consider. I discuss the price ranges of the different SEO services and which ones make sense for which chiropractors. Let’s get into it!

Rocket Chiropractic Podcast Episode 427 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites It’s safe to say that all chiropractors want to be successful. I don’t think any chiropractor goes to chiropractic college hoping to get out and be a failure. That would be weird. Unfortunately, success is more difficult to achieve for chiropractors than they thought it would be. Why is that? In this week’s chiropractic podcast, I talk about how to simplify success and how changing how you think about success can help you start heading in the right direction. I also discuss the 7 things that are the enemy of a chiropractor’s success. Let’s get into it!

Rocket Chiropractic Podcast Episode 426 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites I recently came across an article about a Canadian chiropractor who got in trouble for posting an article about vaccines. She was ultimately cleared of any wrongdoing that would result in professional discipline, but I’m sure the whole process was a HUGE stress to her. In this week’s chiropractic podcast, I talk about why this Canadian chiropractor got in trouble. I discuss what she did wrong even though she claims she didn’t do anything wrong. And I talk about what other chiropractors can learn from this whole incident. Let’s get into it!

Rocket Chiropractic Podcast Episode 425 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites Chiropractors have such high expectations when they first start their careers. But the life of a chiropractor rarely works out the way they all think it will. Lots of ups and downs. If a chiropractor is ready for it, they will do much better. In this week’s chiropractic podcast, I talk about the difference between expectations and reality for chiropractors. I discuss some of the real-life things that people in my chiropractic class have experienced. I also talk about how to change your thinking about life in order to thrive. Let’s get into it!

Rocket Chiropractic Podcast Episode 424 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites In this week’s chiropractic podcast, I talk with Dr. James Fedich from the Village Family Clinic in New Jersey. We discuss some of the ins and outs of chiropractic practice. We talk about internal marketing and the power of chiropractors being involved with their local community. We also discuss what he looks for in associates, how he handles training staff, and what red flags associate chiropractors should watch out for when deciding where to work. Let’s get started.

Rocket Chiropractic Podcast Episode 423 One of the most important aspects of a successful chiropractic practice is trust. If people trust you, your marketing will be more effective, your retention will be better, and you will get more referrals. The list of benefits that come from building trust within your community is almost endless. In this week’s chiropractic podcast, I talk about the importance of building trust for chiropractors. I discuss what happens when you don’t build trust. And I talk about how to keep trust once you’ve established it. Let’s get started. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites

Rocket Chiropractic Podcast Episode 422 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites The other day, one of my NEXT Step members asked me about charging patients for missed appointments. He was concerned that charging patients would upset people and keep them from coming back. In this week’s chiropractic podcast, I talk about the pros and cons of charging patients for missed appointments. I also share the advice that I gave my client along with some advice that I got from a who’s been charging for missed appointments for years now. Let’s get started.

Rocket Chiropractic Podcast Episode 421 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites In spite of what you may have thought when you graduated from chiropractic college, being a successful chiropractor is tough. It’s not as simple as adjusting patients. There’s a lot more that goes into it. In this week’s chiropractic podcast, I talk about 5 things that make being a successful chiropractor harder than it should be. I also give some big-picture advice on how to course correct if you are struggling with any of these 5 things. Let’s get started.

Rocket Chiropractic Podcast episode 420 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites Whether it’s starting a new practice, starting a new marketing plan, or starting to offer a new product/service when chiropractors start something new it is usually stressful. Sure, you can try to prepare as much as possible. But how do you know you are ready? What if it doesn’t work out? In this week’s chiropractic podcast, I talk about the biggest mistake that chiropractors make when starting something new. I talk about the danger of overpreparing and the importance of commiting to excellence. Let’s get started…

Rocket Chiropractic Podcast episode 418 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites A chiropractor’s website is no longer a luxury, but a necessity in today’s digital world. It serves as a powerful marketing tool and a way to reel in new patients. And while having an online presence on various platforms is important, your website remains the cornerstone of your online image. You know what they say, first impressions matter – and that’s exactly what potential patients experience when they visit your website. So, let’s get down to brass tacks. The main goal of your chiropractic website is to turn curious visitors into actual patients. While you might be tempted to use your website for various purposes, like educating existing patients or selling products, it’s vital to keep your focus on attracting new patients. What does it take to create an exceptional chiropractic website, you ask? Well, it’s not about who built it or how much money you spent on it. A truly great website is easily discoverable, and it’s highly effective in converting visitors into patients. Being easily discoverable means your website should rank well on Google because let’s face it, that’s where most searches happen. Achieving a high rank on Google isn’t a walk in the park; it requires doing many small things right and consistently. Beware of SEO shortcuts or secrets that seem too good to be true – they usually are. An outstanding chiropractic website zeroes in on new patients, making it a breeze for them to schedule their first appointment. A pretty website is useless if it doesn’t drive new patients to your practice. Now, let’s talk about some common mistakes chiropractors make with their websites: - Cluttering the website with too much information. - Failing to provide a clear call-to-action. - Designing the website without SEO in mind. - Featuring social media links in the header, which can be distracting. - Adding content just for the sake of it – quality matters. - Overloading visitors with information too soon, such as discussing multiple phases of care. - Handing over control of the URL to someone else, which can create future issues. To sum it up, a successful chiropractic website is all about being easily found and effectively converting new patients. Keep it focused, user-friendly, and engaging, and you’ll be on your way to a thriving online presence.

Rocket Chiropractic Podcast episode 417 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Almost 2 years ago, I decided to do a podcast where I talked about Why Chiropractors Dislike the Ring Dinger. Before that podcast, I really didn’t know much about Dr. Greg Johnson other than what I heard in passing, and I had never spoken to him. Shortly after that podcast, Dr. Greg reached out to me to chat. Fast forward to last week, I finally got a chance to interview Dr. Greg on my podcast. We talked about how the Ring Dinger came about. We discussed his practice philosophy and how it impacts the care he provides. We also talked about his YouTube success and the downside of being YouTube famous. Overall, it was a fun conversation. I hope you enjoy it as much as I did. Let’s get into it. Ring Dinger on YouTube: https://www.youtube.com/@AdvancedChiropracticRelief Ring Dinger seminars: https://www.advancedchiropracticequipmentllc.com/chiropractic-seminars/ Advanced Chiropractic Relief Website: https://advancedhoustonchiropractor.com

Rocket Chiro Podcast Episode 416 In this week’s chiropractic podcast, I have a conversation with Dr. Jared Van Anne. We discussed a new software that he has developed that has helped him improve his patient education, compliance, and retention. We also talk about running a chiropractic practice, and whether or not it’s the chiropractic college’s responsibility to teach chiropractors business Let’s get into it. Schedule a FREE Demo of TeleCare RX: https://telecarerx.com Connect with Jared through Chiro PCP: https://chiropcp.com Connect With Jared on Instagram: https://instagram.com/hpcdrj Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Rocket Chiropractic Podcast episode 415 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo One of my guilty pleasures is a Youtube show called Hot Ones. It's a show where celebrities are interviewed while eating spicy hot wings. Not too long ago, I watched an episode with Bryan Cranston from Breaking Bad. In the interview, he commented how being a good actor required a relationship level of commitment. A lot of what he said applies to being a successful chiropractor. If a chiropractor is going to be successful, they need to be committed to the process for better and for worse. I decided to talk about it on this week's chiropractic podcast. Let's get into it.

Rocket Chiropractic Podcast episode 414 Get Chris' 3 part "Trust Equation" training free here: www.patientcentred.co.uk/freetrust Get a ton of free content, videos and tips in the Patient Centred FB group: https://www.facebook.com/groups/patientcentredchiro Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Chiropractic websites: https://rocketchiro.com/chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo In this week’s chiropractic podcast, we have a special guest. Dr. Chris Chippendale from PatientCentered.co.uk dropped by again to talk about chiropractic. We talk about the difference between the expectations and reality of being a chiropractor. We discuss what it really means to be a patient-centered chiropractor. We also talk about mistakes that chiropractors often make when dealing with patients, and why it’s so important for young chiropractors to know that they aren’t supposed to know everything right out of the gate. Let’s get into it.

Rocket Chiropractic Podcast episode 413 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast What do you want to change? What are the things in your chiropractic practice that you would like to be different this year? Every chiropractor has a list (even if it’s just in their head) of things that they would like to change. Regardless of what’s on the list, there is one thing that has to happen before change can take place. In this week’s chiropractic podcast, I talk about the one thing that’s necessary if a chiropractor wants to see changes in their practice. Let’s get started.

Episode 412 of the Rocket Chiropractic Podcast Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Over the years, I have heard many chiropractors share their thoughts about practice and life. Sometimes those thoughts are powerful and insightful. Other times those thoughts are way off base and harmful to the chiropractor’s future. In this week’s chiropractic podcast, I talk about 12 different things that chiropractors should not think. I discuss why these thoughts are harmful, and I encourage chiropractors to challenge their internal dialog to make sure it is helping them instead of hurting them. Let’s get started.

Clip from episode 411 of the Rocket Chiro podcast. In this week’s podcast, we have a special guest. Dr. Stratton Poulson from Apex Chiropractic in Dallas, TX dropped in to talk shop. We talk about what it was like for him to start his practice. We discuss how his past before becoming a chiropractor has helped him succeed. We also talk about what it’s like to run a micro practice, and what software he can’t live without. And lastly, we talk about Instagram marketing for chiropractors and how he has been able to attract a large number of new patients from social media. Let’s get into it. Follow Dr. Stratton Poulson on Instagram: https://www.instagram.com/stratpoulson Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Episode 411 of the Rocket Chiro podcast. In this week’s podcast, we have a special guest. Dr. Stratton Poulson from Apex Chiropractic in Dallas, TX dropped in to talk shop. We talk about what it was like for him to start his practice. We discuss how his past before becoming a chiropractor has helped him succeed. We also talk about what it’s like to run a micro practice, and what software he can’t live without. And lastly, we talk about Instagram marketing for chiropractors and how he has been able to attract a large number of new patients from social media. Let’s get into it. Follow Dr. Stratton Poulson on Instagram: https://www.instagram.com/stratpoulson Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Episode 410 of the Rocket Chiropractic Podcast Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast I had a chiropractor reach out to me the other day asking a few questions about backlinks and SEO. So instead of answering him alone, I decided to talk about it on the podcast this week. In this week’s chiropractic podcast, I explain what a backlink is and how it helps your chiropractic website rankings. I discuss the difference between directories and backlinks. I also talk about why paying for backlinks is not ok but somehow paying for link building is. Let’s talk about it.

Episode 409 of the Rocket Chiropractic Podcast Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast It’s almost impossible to be a successful chiropractor without spending a lot of time working. That’s because most chiropractors are small-business owners and having more things to do than you have time is part of the gig. But sometimes things happen that make you stop and think about your life. What is really important? Why am I doing all this work? Does it even matter? In this week’s chiropractic podcast, I talk about the reality of work-life balance for chiropractors. I also discuss the “someday myth” that many chiropractors believe, and I give 5 practical tips that you can start applying today. Let’s talk about it.

Episode 409 of the Rocket Chiropractic Podcast Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast It’s almost impossible to be a successful chiropractor without spending a lot of time working. That’s because most chiropractors are small-business owners and having more things to do than you have time is part of the gig. But sometimes things happen that make you stop and think about your life. What is really important? Why am I doing all this work? Does it even matter? In this week’s chiropractic podcast, I talk about the reality of work-life balance for chiropractors. I also discuss the “someday myth” that many chiropractors believe, and I give 5 practical tips that you can start applying today. Let’s talk about it.

Clip from episode 408 of the Rocket Chiropractic Podcast Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast SEO is so frustrating for chiropractors that a lot of them don’t even attempt to improve the SEO for their practice. I totally understand that. But for those who are brave enough (or broke enough) to tackle their own SEO, I recommend focusing on the things that are going to make the biggest difference. One of those things is backlinks. In this week’s chiropractic podcast, I explain backlinks and how they help chiropractors improve their local SEO. I also discuss how chiropractors can take advantage of their existing relationships to get more backlinks and improve their SEO. Let’s talk about it.