Business & Marketing For Chiropractors

Most chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search. Just think about it. There are currently people who are going to Google and searching for their next chiropractor. That’s awesome. But the question for chiropractors is, are they finding you? When they do find you, are they choosing you? In this week’s chiropractic podcast, I talk about the factors that impact where a chiropractors shows up on Google. I also discuss the importance of a new-patient-focused website and having a chiropractic website that helps transition people from non-patients to patients. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In my last podcast, I did an overview and talked about some of my observations in an article I wrote called “Top Chiropractors On Instagram: What Can We Learn?” There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites. In this week’s chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the top chiropractors on Instagram. I also discuss why 3 of the accounts were unique amongst the rest and what other chiropractors can learn from that. Let’s get into it! Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I recently finished an article called “Top Chiropractors On Instagram: What Can We Learn?” I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following. So I started digging through the internet looking for answers, and after many hours and a lot of data crunching, I started to notice some patterns. In this week’s chiropractic podcast, I talk about how I found the top chiropractors on Instagram. I discussed why a few chiropractors with large followings didn’t make my list. And I talked about a few observations that I noticed as I was digging through chiropractic content on Instagram. Let’s get into it! Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Someone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now I’ve been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasn’t great, but the bottom line regarding marketing is all about return on investment. In this week’s chiropractic podcast, I talk about why chiropractors may want to steer clear of big media marketing. I discuss which chiropractors may want to consider advertising on the radio or TV. I also talk about alternative advertising options that would probably work better for the average chiropractor. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Chiropractors often reach out to me and ask for help. Frequently, the area where they are having the most problems in their practice is patient retention. Now I’m sure that most chiropractors would just prefer that I give them a simple “secret” to patient retention. But I’m not sure that something like that exists. I am sure that there are a couple foundational principles regarding patient retention that every chiropractor needs to follow. In this week’s chiropractic podcast, I talk about the 2 keys for chiropractic patient retention. I discuss why neglecting these two things will always result in a chiropractic practice with poor patient retention. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo I would argue that most people who decide they want to be a chiropractor, in their heart, just want to help people and make a good living while doing it. That doesn’t seem to be too much to ask, right? Unfortunately, for many chiropractors, they struggle to do just that. They get out of school, excited about their new career, only to find out that it’s not as simple as getting a job, helping a lot of people, and making a good living. Sure, there are plenty of jobs out there for chiropractors, but most of them are well below 6 figures. I’m not the type of person who believes that money is the only thing that matters, but I do believe that the average chiropractor should make an income that warrants the amount of time, energy, and money that it requires to become a chiropractor. In short, if chiropractic colleges are going to charge an arm and a leg to chiropractic students to get a Doctor of Chiropractic degree, I think it’s OK for chiropractors to expect to make a 6-figure income. The good news is that lots of chiropractors make a 6-figure income. The bad news is that they rarely do it as an associate. If you want to make a 6-figure income as a chiropractor, you are most likely going to do it by starting your own chiropractic practice. Like it or not, you’re going to have to venture into the world of small-business ownership, and that’s something that chiropractic college DID NOT prepare you for. Thankfully, there are a TON of business and marketing resources out there for chiropractors. This hasn’t always been the case. In fact, when I graduated from chiropractic college in 2004, it was really hard to find help unless you were lucky enough to have a chiropractor (who knew what they were doing) take you under their wing, or you could afford ridiculously overpriced (and often not very helpful) chiropractic coaching. Those were basically your only options. Today there are books, videos, podcasts, training courses, online coaching, virtual summits…the number of practice-building resources available to young chiropractors is almost endless. And as an added bonus, most of these practice-building resources are very affordable. Heck, the free stuff now is better than the expensive chiropractic coaching was back in the day. The bigger problem nowadays is that chiropractors almost have too many choices for advice. Seems like EVERYONE has advice to give. There are even chiropractic students out there giving practice success advice before they’ve ever practiced a day in their life. Crazy! With so many resources and so many voices telling young chiropractors how to be successful, it’s easy to get overwhelmed. Young chiropractors who listen to 100 different “experts” with 100 different keys to success can find themselves being pulled in 100 different directions. That’s rarely a good thing. With all that being said, that brings me to the point of this article. Over the last 7-8 years, I’ve had the chance to help many young chiropractors as they start their chiropractic careers. When a chiropractor is starting their practice it’s a very stressful time, and it’s also a time when new chiropractors make new chiropractor mistakes. Thankfully, many new chiropractor mistakes can be avoided. But it’s hard to avoid things that you don’t even know what they are. Ignorance may be bliss, but it’s not helpful if you are trying to minimize mistakes. Common Mistakes That Young Chiropractors Make So what I decided to do is create a list of some of the most common mistakes that I have seen new chiropractors make during the early stages of their careers. This is NOT a complete list of mistakes and I’m not going to do a deep dive into each one. I just want new and/or struggling chiropractors to be aware of these common mistakes, so they can start taking steps to avoid (or correct) them. Let’s get started… 1. Finding Time Instead of Making Time Chiropractors often think they will “find time” to do the important things. That’s a mistake. As a general rule, people don’t find time. They make time. So if it’s important for the success of your chiropractic practice, schedule time to do it. Don’t just hope you will find time during the week/month. You most likely won’t. 2. Doing Too Many Things at Once On the surface, it makes sense to try to do as many things as possible. Especially as a chiropractor when you always have a million things to do. Why not try to get them all done? When a chiropractor tries to do too many things at once, projects tend to get partially done instead of completely done. When this happens, nothing changes. Chiropractors who work on too many things at once will find themselves exhausted with little to show for it. Chiropractors should work on the one or two things that are most important right now. Get them done so they can make a difference in their practice. Then (and only then) they can start working on something else. 3. Starting Too BIG The most important thing for new chiropractors is that they get their head above water as soon as possible. Making the mistake of starting too big just puts the chiropractor behind the financial 8-ball and makes the early months/years of practice harder than they need to be. It makes sense for most chiropractors to start small. Chiropractors should consider starting with a micro practice and scaling from there. It’s much easier to start small and expand than it is to start too big and have to scale down. 4. No Method to Their Madness Most chiropractors lack any sort of structure when they first start their practices. That’s a major problem. If a chiropractor doesn’t have a set way of doing things, how will they know if what they are doing is working? Practice structure is a chiropractor’s friend. It will allow them to excel. A lack of structure causes quality control, consistency problems, troubleshooting problems, and growth problems. A lack of structure for a chiropractor is a HUGE mistake. 5. No Clear Value Communicated Chiropractors often fail to communicate their value in a way that people can easily understand. Some chiropractors don’t even try to communicate value because they’ve never thought about it. Others will try, but they put it into words that no one understands unless they happen to be another chiropractor. I’m assuming that most chiropractor’s patients are not other chiropractors. This is why it’s so important for chiropractors to figure out how to communicate their value in a way that their ideal patient can understand. What problem does the chiropractor solve for their patients? Chiropractors should communicate that to people using the words that the patient would use. That’s a great place to start. 6. Letting Fear Keep Them From Starting Starting a chiropractic practice is scary. Don’t let anyone tell you otherwise. But chiropractors who think they can prepare enough that the fear will go away should know…they can’t. Yes, chiropractors should do everything they can to prepare for starting their practice. But if a chiropractor is going to wait until they aren’t scared to start their practice…they will never start. I’ll give you the piece of advice that my chiropractor gave me when I told him I was scared to start my own practice. He said, “You can start your practice now and be scared. Or you can work for someone else for 2 years and start your practice then and be scared. Either way, you’re going to be scared.” 7. No Target Market Often times when I ask chiropractors who they are going to help as a chiropractor, they will give me a generic “anyone with a spine” answer. I know that the average chiropractor thinks that casting a broad net is the best way to grow a practice. But that’s not how marketing works. When a chiropractor tries to be everyone’s chiropractor they end up being no one’s chiropractor. It’s always better from a marketing/branding standpoint to start narrow and expand from there. Chiropractors should take the time to identify their ideal patient and then build their marketing/branding around helping that person. That’s a MUCH more effective way to grow a successful chiropractic practice. 8. No Patient Recommendations Patient recommendations should be a normal part of the patient care process. It’s the chiropractor’s job to let the patient know what the plan is going forward so everyone can be on the same page. Chiropractors who fail to give their patients clear recommendations are bound to have patient retention issues. When patients don’t follow through with their care, they are unlikely to get the best possible results from their chiropractic care. It’s a loss-loss situation for everyone. 9. No Patient Follow-Up Plan It’s not uncommon for chiropractic patients to get off of their care schedule. There are many different reasons why that may happen. Some of them are avoidable and some of them are not. Regardless of the reason, chiropractors need to have a plan in place for what to do when an active patient misses their appointment. Otherwise, one missed appointment could turn into a patient discontinuing care before they should. With that said, sooner or later almost every patient will discontinue active care. That’s why chiropractors should also have a plan in place for staying in touch. Staying top of mind will make it more likely for a patient to revisit the same chiropractor the next time they need chiropractic care. Having a follow-up plan for both active patients and inactive patients will make sure that no one is overlooked and that no one is being contacted too much. The goal is to maintain the doctor-patient relationship. Having an established follow-up plan helps chiropractors do just that. 10. Poor Communication Skills Chiropractors are in the people business. There’s no way around it. That’s why communication skills are so crucially important. The chiropractors who are better at communicating tend to have the most successful practices. Chiropractors who are naturally gifted communicators tend to get even better with time without having to be very intentional about it. Chiropractors who are not naturally gifted communicators do not usually get better with time unless they are intentional about improving their communication skills. It’s important for chiropractors who are not naturally gifted communicators to understand the importance of communication and to commit to developing that skill. If they don’t, their poor communication skills will constantly be holding back their practice growth. 11. No Plan for Meeting New People Chiropractors always have more things to do than they have time. That’s part of the deal when it comes to owning your own business/practice. It’s easy for chiropractors to get stuck in the hamster wheel of daily projects and overlook the importance of meeting new people. Meeting new people is the starting point for marketing and practice growth. If people don’t even know a chiropractor exists, they will never choose that chiropractor. I think that’s pretty obvious. Chiropractors should constantly be meeting new people. Whether it’s online, offline, or through a third party, more people should know about a chiropractor’s practice this month vs last month. And that should be the case EVERY month. 12. Failing to Lean Into Their Strengths It’s a mistake for chiropractors to focus too much energy on improving their weaknesses. Of course, chiropractors should be committed to excellence. So improving in any area is a good thing. But as a general rule, people don’t go from being terrible to being excellent at something. People do go from being good to being excellent at something, and it’s those excellent things that are going to make the biggest impact in a chiropractor’s practice. That’s why I encourage chiropractors to focus on their strengths instead of obsessing about their weaknesses. If a chiropractor identifies areas where they are naturally gifted, improving those strengths and finding ways to leverage them in practice is what’s going to make the biggest impact. 13. Failing to Improve Adjustment/Treatment Skills Chiropractors are in a performance-based profession. It’s great to be a smart chiropractor, but if you can’t deliver when it comes to adjustments/treatment, no one cares how big the chiropractor’s brain is. Chiropractors owe it to themselves and their patients to be the absolute best at their craft. Good enough should not be good enough. Chiropractors who lack adjustment/treatment skills will get subpar results and will struggle with patient retention. After all, who wants to go to a chiropractor who sucks? 14. Failing to Set The Table Chiropractors often hope that something will happen without creating an environment where that thing is likely to happen. It’s like hoping to have a nice dinner without setting the table. Let me explain. If you want patients to start leaving reviews, it makes sense to create an environment where reviews are normal. If the first time the thought of a review crosses a patient’s mind is when the chiropractor asks for one, the chiropractor hasn’t done a good job of setting the table. If the patient had seen posters on the walls with reviews from past patients. If the patient had seen a sticker on the front door that said, “Review us on Google.” If the patient had noticed a poster behind the front desk that had a thank you message for patients who had left reviews. Then when the chiropractor asked for a review, it didn’t just come out of nowhere. The chiropractor created a practice environment where reviews are normal. In an environment like that, patients are much more likely to leave a review.

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo When I do a practice assessment for chiropractors, I want to know the answer to two questions. Is this chiropractor being found online and are people choosing this chiropractor if they do find them? If a chiropractor can do things to get more people to find them or more people to choose them, they will get more new patients from the internet. In this week’s chiropractic podcast, I talk about non-SEO factors that will help chiropractors get more new patients from the internet. I discuss why implementing these 4 things on your website will help more new patients choose you as their next chiropractor. Let’s get into it!

Buying an established chiropractic practice can be a great way to bypass some of the headaches that go with starting a practice from scratch. That’s assuming the chiropractic practice that you are buying is a good practice and that you are purchasing it at a fair price. But that’s not true for a lot of chiropractic practices that are for sale. Many chiropractic practices that are for sale are overpriced dumpster fires that no chiropractor should ever buy. RUN AWAY!!! In this week’s chiropractic podcast, I talk about the pros and cons of buying an existing chiropractic practice. I also give 9 simple tips that can save chiropractic practice buyers a lot of headaches (and money) when they buy an established chiropractic practice. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Benefits Of Fully-Managed SEO For Chiropractors In the digital age, search engine optimization (SEO) has emerged as a critical aspect of marketing strategies for chiropractors. By optimizing their online presence, chiropractors can attract new patients, improve their reputation, and establish a strong digital footprint. SEO Expertise & Experience Chiropractic SEO is a specialized field that involves understanding complex algorithms, staying updated with constant changes from search engine providers, and implementing strategies accurately. By hiring a fully-managed chiropractic SEO service, chiropractors can benefit from the expertise of professionals who live and breathe SEO. Time Efficiency Chiropractic SEO isn’t a one-time task; it’s an ongoing process that requires continuous effort. By outsourcing, chiropractors can save valuable time that can be better utilized to focus on their core services, patient care. Advanced Tools & Resources Managed chiropractic SEO services have access to a range of advanced tools and software that can help track data, identify trends, and implement strategies more effectively. These resources may not be available or affordable for most chiropractors. Consistent & Strategic Content Production A significant aspect of managed SEO for chiropractors involves the production of high-quality, keyword-optimized content. SEO companies often have skilled content creators who can craft engaging content while ensuring SEO best practices.

This week’s chiropractic podcast is a bit of a chiropractic marketing mashup. I talk about the problems that chiropractors face when they keep trying to hit marketing home runs. I discuss the dangers of ignoring business basics. I talk about a situation facing some Independent Contractors that makes me furious. I also discuss the importance of structure for your chiropractic practice and how to plan for the upcoming new year. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Documentation is important for chiropractors, but it’s not something that most chiropractors get excited about. In fact, most chiropractors try to do the least amount of documentation possible. But does documentation have to be the worst part of practice? Is there a better way? In this week’s chiropractic podcast, I talk with Dr. Gregg Friedman about chiropractic documentation. We talk about documentation for insurance practices vs cash practices. We discuss the importance of proper documentation, the kind of results that chiropractors get from their care, and the secret to doing chiropractic documentation quickly and correctly. Let’s get into it! Got Documentation: https://gotdocumentation.com Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Jeff Langmaid is the host of The Evidence Based Chiropractor Podcast where he regularly dives into the latest chiropractic research. I’ve had him on my podcast in the past, but it’s been way too long. So this week, I invited him back. In this week’s chiropractic podcast, Jeff and I talk about 3 things that are essential for chiropractors if they want to be successful. We also discuss a few networking tips for chiropractors who are just getting started, and Jeff shares what he would like to see happen in the future regarding chiropractic research. You aren’t going to want to miss this. Let’s get into it! The Evidence Based Chiropractor: https://theevidencebasedchiropractor.com The Smart Chiropractor: https://thesmartchiropractor.com Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Not every chiropractor has staff, nor does every chiropractor need to have employees. But if a chiropractor has staff, that staff can either make or break the practice. Chiropractic staff issues are practice killers. In this week’s chiropractic podcast, I talk about the two things that chiropractors should value most when hiring staff. I also discuss the 3 crucial things that chiropractors need to get right to get the most out of their chiropractic staff and set their practice up for success. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Not every chiropractor has staff, nor does every chiropractor need to have employees. But if a chiropractor has staff, that staff can either make or break the practice. Chiropractic staff issues are practice killers. In this week’s chiropractic podcast, I talk about the two things that chiropractors should value most when hiring staff. I also discuss the 3 crucial things that chiropractors need to get right to get the most out of their chiropractic staff and set their practice up for success. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Rocket Chiropractic Podcast episode 442 Starting a chiropractic practice is scary. Any chiropractor who has done it or who is getting ready to do it can testify to that. But does starting a chiropractic practice have to be scary? In this week’s chiropractic podcast, I talk about why starting a chiropractic practice is so scary and what new chiropractors can do about it. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

There are a lot of marketing options for chiropractors, but money and time are not limitless. So which marketing should a chiropractor choose to invest in? In this week’s chiropractic podcast, I talk about the difference between long-term and short-term chiropractic marketing. I talk about the upsides and downsides of each with the goal of helping chiropractors make better marketing decisions. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Hopefully, we can all agree that all chiropractors need a website. Ideally, their chiropractic website is a 24/7 advocate helping them attract more new patients. But when it comes to chiropractic websites, chiropractors have to decide between doing it themselves or having a website done for them. In this week’s chiropractic podcast, I talk about the upside of DIY chiropractic websites vs a done-for-you chiropractic website. I also give a warning to chiropractors who pay for a chiropractic website build. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

It’s been almost 20 years since I was a chiropractic student, and it in that time, I’ve learned a thing or two. Do I know everything…OF COURSE NOT. But I do have a few nuggets of wisdom that I think will help the next generation of chiropractors. In this week’s chiropractic podcast, I give 5 “Dad advice” tips for chiropractic students that will set them up for success after they graduate. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Rocket Chiropractic Podcst episode 384 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Embarking on a chiropractic career post-graduation presents a myriad of choices. The trajectory of a chiropractor's profession can be influenced immensely by the initial decisions made. In this week's chiropractic podcast, I discuss several options available to new chiropractors, detailing their pros and cons to aid in making an informed decision. 1. Associate Position New chiropractors can opt to work under a seasoned chiropractor in an established practice. Pros: Learning Opportunity: Associates can amass invaluable practical knowledge from experienced chiropractors. Stable Income: A steady salary provides financial security right out of school. Reduced Responsibilities: Associates don’t often handle overhead costs, staff, or marketing, enabling a focus on patient care. Cons: Limited Autonomy: Less freedom in clinical decision-making and operational procedures. Income Ceiling: Earning potential might be capped compared to owning a clinic. 2. Starting a Solo Practice Taking the entrepreneurial route, chiropractors can set up their own clinic. Pros: Full Control: Solo practitioners have total discretion over their schedule, treatment methods, and business strategy. Growth Potential: Earnings directly correspond to the clinic’s success, which can surpass associate positions. Cons: Initial Costs: Setting up a clinic requires a significant financial outlay for equipment, space, etc. Business Burden: Handling every facet of a business can be daunting. 3. Buying an Existing Practice Acquiring a well-established clinic. Pros: Ready Revenue: A built-in clientele ensures immediate income. Inherited Reputation: Benefiting from established goodwill eases transitions. Cons: Initial Investment: Purchasing an existing practice can be financially hefty. Inherited Issues: Potential pre-existing challenges with equipment, staff, or patients. 4. Starting a Micro Practice A streamlined, usually one-room setup, focusing predominantly on chiropractic care. Pros: Minimal Overhead: Reduced setup costs mean faster profitability. Simplified Management: No staff leads to fewer operational concerns. Cons: Limited Expansion: Growing or adding services might necessitate changing the model. Solo Tasks: Handling everything from treatment to bookings can be demanding. 5. Partnerships Joining forces with one or more chiropractors. Pros: Shared Load: Divided tasks and finances ease individual pressures. Team Environment: Collaborating brings diverse skills and treatments, enriching patient care. Distributed Risks: Setbacks are shared, reducing individual impacts. Cons: Conflict Possibility: Differing visions can lead to disagreements. Shared Profits: Earnings are divided, which could limit individual income. 6. Independent Contracting Working within an existing practice but operating as a self-employed entity. Pros: Flexibility: Set your hours and choose your clientele. Lower Financial Risk: Lesser upfront costs than starting or buying a practice, as you leverage existing infrastructure. Autonomy in Treatment: More freedom in patient care compared to an associate position. Cons: Inconsistent Income: Income can be variable based on the number of patients and the agreement with the practice owner. Contractual Obligations: There might be non-compete clauses or other restrictions in contracts. Potential Overhead Sharing: Some costs, like rental space or utilities, might be shared, depending on the agreement. Conclusion: Every chiropractic path has its unique rewards and challenges. New chiropractors should align their aspirations, financial readiness, and preferred work-life integration with the choices discussed above. Regardless of the chosen path, continuous growth through learning and a commitment to excellence will be key cornerstones of a successful chiropractic career.

Some chiropractic marketing mistakes are easy to overlook. This is one of them. Chiropractors often make the mistake of promoting chiropractic generally or a particular chiropractic technique, but they fail to promote themselves. In this week’s chiropractic podcast, I talk about what happens when chiropractors sell people on chiropractic generally instead of promoting their specific services. I also talk about the danger of chiropractors talking too much outside of their practices. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

It’s not uncommon for software and marketing companies to bundle services to chiropractors. On the surface, bundling services makes a lot of sense for chiropractors. Bundling services can help simplify things and they can often help chiropractors save money in the process. But not every bundle is a good idea. In this week’s chiropractic podcast, I talk about why companies bundle services. I also discuss the common mistakes that many chiropractors make when they pay for bundled services. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I recently had a client switch their website from a Rocket Chiropractic website to a website built by a local website builder. Now I’m not saying that every time a chiropractor chooses a chiropractic website that’s not one of mine they are making a mistake. BUUUUT this one was a mistake. In this week’s chiropractic podcast, I talk about why not all chiropractic websites are created equal. I talk about some of the pros and cons of chiropractors building their own website. And I discuss why it’s almost always better to use an actual chiropractic website company instead of just some guy who knows how to build websites. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Clip from episode 433 of the Rocket Chiropractic Podcast Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Chiropractors often ask me if I offer social media management as a service. Up to this point, my answer is no. Even though there are a lot of chiropractors who are willing to pay for the service, I can’t seem to figure out how to make it worth paying for. In this week’s chiropractic podcast, I talk about how social media works. I discuss what the most popular chiropractors on social media have in common. I talk about where social media companies offer value, and where they don’t. Let’s get into it!

Clip from episode 434 of the Rocket Chiropractic Podcast Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo I recently had a bad experience with an Amazon purchase. Instead of making things better or even just leaving things alone, the company has made the bad experience even worse. What can we all learn from this? In this week’s chiropractic podcast, I talk about a recent experience I have had with an Amazon purchase. I talk about what the company has done to make things worse, and what chiropractors can learn from this that will help them with negative reviews and patient retention. Let’s get into it!

Rocket Chiropractic Podcast episode 431 Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Patient retention is a hot topic for chiropractors. It seems like a lot of chiropractors struggle with getting patients to follow through with their care recommendations. What can you do about it? In this week’s chiropractic podcast, I give an overview of chiropractic patient retention. I discuss 4 areas where chiropractors need to do well to improve their patient retention. Let’s get into it!