SWNS

Americans with limited savings stress about their finances for nearly an entire work month (18.63 days) each year, new research suggests. A survey of 2,000 U.S. adults with less than two months of liquid savings or assets on hand found that while their finances are often top of mind, a third (33%) feel paralyzed to act when a financial disruption occurs. The most common disruptions that make people feel paralyzed include an unexpected bill or expense (55%), medical emergency (52%), increase in cost of necessities (44%), increase in loan payments (37%), or job loss (36%). Financial tasks take up a lot of time in an average month, with about a quarter of respondents devoting one full week per month to budgeting, checking their bank account balance and reviewing their credit transactions. Commissioned by Best Egg and conducted by OnePoll for Financial Wellness Month, the survey also found a whopping 77% of respondents say they carry the mental load of their finances for their household. Forty-six percent find it difficult to balance their financial wellness and other priorities — especially Gen Z (53%). Those priorities include spending time with friends (41%) and family (40%), as well as their mental well-being (39%) and day job (39%). It’s no surprise, then, that people’s hobbies (46%), personal relationships (44%) and sleep patterns (41%) have all been affected by their unique financial situations. Additionally, the data looked at how people define financial wellness and financial confidence, and what they need to support them in their journey to becoming money confident. Respondents characterized financial wellness as being able to pay their bills on time (50%), maintaining good credit (47%), and being able to afford necessities (47%). Other definitions included not having any debt (46%), having an emergency fund (45%), being able to save for retirement (42%) and being able to save for their children’s education (42%). When it comes to financial confidence, though, most said it’s about feeling prepared for unexpected expenses (54%), knowing how to make the right decision when it comes to money (53%) and understanding their financial situation and goals (52%). However, only 57% rated their current level of financial confidence as “high.” “The keys to financial confidence are having knowledge, control and security about your finances so you feel prepared to handle the financial challenges that may come your way,” said Bobby Ritterbeck, President, Best Egg. “When people have the right tools to take control of their finances, their budget gets some room to breathe, empowering them to continue working on their short and long-term financial goals.” While people are most likely to devote their time to managing their finances after paying their bills (50%), their financial stress typically peaks at the end of the month (24%). Thankfully, 85% feel they have support from their family to help with financial stress. However, this sentiment differs by generation, as younger age groups, especially millennials (90%), were far more likely to feel their family has their back compared to baby boomers (60%). When a financial disruption occurs, nearly a third (32%) will tap into their savings, with 28% asking family for assistance and only 10% considering loan options. “Everyone’s financial situation is different, which is why we understand the importance of providing flexible, personalized solutions tailored to fit people’s specific needs, whether that be helping them pay rent on time or an unexpected bill. Finding the right product that supports your financial needs will help you make smart financial decisions and be money confident,” said Ritterbeck. HOW DO PEOPLE DEFINE “FINANCIAL WELLNESS”? Being able to pay my bills on time - 50% Maintaining good credit - 47% Being able to afford necessities - 47% Not having any debt - 46% Having an emergency fund - 45% Being able to save for retirement - 42% Being able to save for my children’s education - 42% Being on track for long-term financial goals - 41% Being able to afford nice-to-haves - 41% Knowing how to live within my means - 37% Sticking to a budget - 35% Being able to invest - 33% HOW DO PEOPLE DEFINE “FINANCIAL CONFIDENCE”? Feeling prepared for unexpected expenses - 54% Knowing to make the right decision when it comes to money - 53% Understanding my financial situation and goals - 52% Having control by understanding the full financial picture - 51% Feeling financially secure - 49% – 24.5 minutes a day thinking about finances x 365 days a year = 8942.5 minutes / 60 minutes in an hour = 149.041 hours a year / 8 hour work day = 18.63 work days Survey methodology: This random double-opt-in survey of 2,000 U.S. adults with limited savings (defined as having less than two months of liquid savings or assets on hand) was commissioned by Best Egg between Nov. 20 and Nov. 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American only believes they’re 70% healthy, according to new research. Based on a survey of 2,000 U.S. adults, 42% percent of those who did not rate their health as 100% can’t even remember the last time they felt completely healthy. According to respondents, being healthy means eating healthy foods (45%) and being physically active (41%). But this view may be holding Americans back from other factors that impact their health: just 29% consider getting 7-9 hours of sleep as part of being healthy and even fewer respondents see the health value in having a positive mindset (25%) or seeking mental health care (12%). Conducted by OnePoll on behalf of Cambia Health Foundation, the survey found that a majority of those surveyed believe there are too many different ideas of what it means to be “healthy” (62%). Mental health, particularly, is an area that respondents pay less attention to, as half of Americans shared that they have never received mental health care. Besides those who felt like they didn’t need it (42%), others may have been open to mental health care but haven’t sought help because it was too expensive (14%) or they couldn’t find the time (11%). The amount of time spent with loved ones also has an impact on people’s mental health; a fifth of respondents feel unsatisfied with the quality of their connections to others (19%) and how often they interact with their loved ones (20%). The effects of mental health are important to keep an eye on — 39% weren’t aware that it can have a direct impact on physical health. And while 80% said their doctor always asks about their physical health, nearly a third of respondents said that they’re never asked about their mental health (29%). One thing that respondents can agree on is that being healthy means more than just visiting the doctor (82%). Yet, a third of survey-takers admit that they’re currently putting off taking care of certain health concerns (34%). “We believe that health is vital, personal and shaped by multiple factors including social connection and access to resources,” said Peggy Maguire, president of the Cambia Health Foundation. “That’s why we’re focused on advancing equity through whole-person health, so every person has the support they need to live and age well.” Similarly, 34% admit to avoiding seeking medical care not only because of concerns over what the doctor will find (33%) but also due to inaccessibility. Americans expressed that different social determinants of health impact them, like their economic stability (38%) and healthcare access and quality (36%). For instance, a fifth of those surveyed would rate their access to healthy foods as below-average. When it comes to their doctor, 22% of respondents struggle with finding transportation to their doctor’s office and another 19% have difficulty securing an appointment. The average person needs to set aside an hour of their day just to travel to and from their healthcare provider. Telehealth options are helpful to the 36% of respondents who feel more connected to their healthcare provider with these services. However, one in six see their provider less than once a year or don’t even have one (18%). Looking toward the future, 84% of Americans want to do better in making their health a priority as they get older. Currently, 65% are feeling inspired to care for their health. “All people deserve an equal opportunity to live their healthiest life possible, no matter who they are or where they live,” said Maguire. “There isn’t a one-size-fits-all solution, but we continue to be inspired by people who prioritize health and are honored to work alongside our community partners to bring this vision of whole-person health to life.” TOP WAYS AMERICANS WILL CARE FOR THEIR HEALTH IN 2024 Be more physically active — 40% Eat healthier foods — 37% Maintain a positive mindset — 30% Spend time doing things they love — 22% Sleep more — 22% Spend more time with loved ones — 19% Set goals for themselves — 16% Monitor stress levels — 16% Utilize products that help their body internally (e.g., vitamins, superfoods, etc.) — 14% Visit their health care provide more often — 12% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Cambia Health between September 19 and September 26, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average “afternoon slump” starts at 3 o’clock on the dot, according to new research. For those who experience a loss of motivation or lack of energy in the afternoon, the average afternoon slump will last almost 29 minutes. Of those who experience an afternoon slump — 21% of the 2,000 general population Americans surveyed — half (49%) said there’s a specific day of the week when they’re more likely to experience an afternoon slump. And Tuesday was revealed to be the most “afternoon slump”-inducing day for respondents. Commissioned by Second Nature Snacks and conducted by OnePoll, the survey looked at the causes of a “slump” (in the afternoon or otherwise), and the steps respondents take to regain their motivation once a slump starts. For those who experience slumps (74%), the top cause was a lack of caffeine (56%), followed by boredom (53%) — with a lack of energy (53%) rounding out the top three reasons. A lack of food (51%) and a lack of sleep (41%) rounded out the top five causes for a slump. Respondents should be extra mindful of preventing slumps now: over a third (37%) said the season (e.g., colder/darker days in winter) will increase their likelihood of experiencing a slump. They should be careful of their workday, too, as sitting in one place for too long (23%) and not having taken a break in several hours (20%) also lead to slumps for respondents. “As the afternoon slump sets in, it’s your body’s gentle reminder of the need to re-energize. We weren’t surprised to see that a lack of food is one of the top causes of an afternoon slump, which is why we’ve developed a range of delicious snack mixes to boost energy and satisfy your craving — our trail mix and nut blends offer tasty flavor combinations with vital nutrients to help you through the slump and keep your day going,” stated Jen Bauer, Chief Marketing Officer at Second Nature Snacks. The good news is that the majority (67%) of respondents think it’s easy to get out of a slump when it hits — and 74% use the same steps each time, to get themselves back to normal. This involves taking a walk (58%), eating a meal (55%) or exercising (49%). Respondents will also take a nap (47%) or eat a snack (45%). And it takes less than 15 minutes for people to turn to food, to help them get out of a slump. The top food they turn to? According to the survey results, it’s nuts or trail mix (56%). Nuts or trail mix was followed by pretzels (52%), chips (52%) and candy, other than chocolate (46%). For those who eat nuts, peanuts (67%), walnuts (64%) and Brazil nuts (55%) were the top choice — and when it comes to trail mix, respondents want chocolate (63%), seeds (50%) and granola (48%) to be incorporated. Sixty-four percent of respondents said eating healthy foods keeps them motivated in the afternoon. Not only that, but respondents also reported a boost of energy (68%), feeling more optimistic (63%) and more productive (52%) after eating a healthy meal or snack in the afternoon. “Afternoons are better with healthy snacks — they’re the antidote to afternoon slumps, providing the fuel your body needs to get through the busy day. Whether it’s the satisfying crunch of nuts or the sweetness of dried fruits or chocolate, trail mix is a tasty, nutrient-packed snack that provides a boost of antioxidants and plant protein, so you’ll be full and satiated any time you need a boost,” stated Ashley Wilson, Senior Associate Brand Manager at Second Nature Snacks. TOP CAUSES OF A “SLUMP” Lack of caffeine — 56% Boredom — 53% Lack of energy — 53% Lack of food — 51% Lack of sleep — 41% The season (e.g., colder/darker days in winter) — 37% Sitting in one place for too long — 23% Not having taken a break in several hours — 20% Anticipation for the day to be over — 18% Repetitive tasks/assignments — 18% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Second Nature Snacks between Nov. 7 and Nov. 8, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in 10 homeowners admit that their home is far from their dream, according to new research. A survey of 2,000 American homeowners showed that people have great visions for their home, but are not quite there yet, as 36% are unsatisfied with certain parts of their home. Specifically, homeowners said the areas of their homes that need the most work include the bedrooms (34%), bathrooms (31%) and living rooms (26%). Interestingly, the bedroom (37%) and bathroom (33%) were already some of the rooms they tackled in early renovations, but are not in tune with their current visions. Lesser-thought-about parts of the home that fell behind early on include the dining room (22%), roof (12%) and garage (6%). Despite the work it needs, there’s no place like home for the 81% who said that their home has been their greatest investment. Conducted by OnePoll in partnership with Mr. Roof, the survey found that although they want more for their homes, two-thirds of homeowners feel stressed when thinking about doing home renovations on their own (67%). The average homeowner has put $4,461.64 into renovations since owning their home. This amount may seem low when thinking about the entire home, which aligns with just 40% having taken the leap to make large renovations. And more than a fifth of homeowners haven’t made any renovations to their home (22%), despite the average respondent owning their home for six years. Why has it taken so long? Time and comfort may be key factors, as a quarter of those who have renovated before said it’s taken about six months to complete the project (27%). And that’s if everything goes according to plan, which doesn’t always happen. The average homeowner who has made renovations to their home has begun four renovations that they never finished. In fact, 31% have an ongoing home improvement project that they’ve been working on for an average of 52 days so far. Fear of messing up also contributes to putting off renovations, as homeowners named the biggest home improvement fails: trying to paint or wallpaper the walls on their own (32%), put down new floors or carpet by themselves (29%) and attempting to install new roofing without professional help (22%). It’s no surprise that when asked what renovations should be left to the professionals, homeowners named the same tasks: redoing walls (60%), putting down new flooring (57%), and installing new roofing (46%). The new year looks bright for the 29% of homeowners who plan to do some kind of renovation in 2024, like installing new windows (42%), putting in carpentry like moldings and trims (35%) and redoing the walls again (62%). They’re putting aside $3,762.79 to complete these projects. Looking long-term past 2024, homeowners have even bigger plans for their home like putting in new roofing (33%), new electrical or plumbing work (34%) and even demolishing parts of their home (19%). Survey methodology: This random double-opt-in survey of 2,000 homeowners was commissioned by Mr. Roof between Nov. 20 and Nov. 21, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Beware those unwanted house guests — Americans are worried their holiday plans will attract bugs to join in on their festivities. A survey of 2,000 US adults showed 77% agreed they’d start to feel worried if they came across only a couple of bugs in their home over the holidays. Nearly nine in 10 (87%) said they host more people in their home during the holiday season than any other time of year and 78% are concerned about spotting bugs in their home while hosting guests. During the holiday season, the study — commissioned by Zevo, developed by P&G Ventures, and conducted by OnePoll — found 72% are concerned about finding bugs hiding amongst their holiday decorations when it comes time to dig things out of storage. People are most concerned about spiders (49%), fruit flies (46%), ants (45%) and cockroaches (44%). Sixteen percent are afraid of finding fungus gnats among their holiday decorations. Respondents said they’re especially concerned about finding bugs in their wreaths (63%), holiday lights (60%), trees (52%), garlands (51%) and ornaments (40%). Forty-five percent are at least lucky enough to find bugs in their decorations before putting them up; 43% don’t realize it until it’s too late. “When people think of winter, they’re probably not thinking about bugs,” said Daniel Perry, P&G’s go-to entomologist at Zevo. “But the truth is, many of the same pests we try to avoid in the summer are just as alive in the winter. And more often than not, they’re hiding out in our homes or among our stored belongings to get reprieve from the colder weather.” Results also found that 65% of Americans like using fake plants as their holiday decorations, while 59% like using real plants. Those who prefer live plants said it’s because they seem more “holiday” like (61%), they smell better (56%) and it’s part of a family tradition (52%). Yet 91% are concerned about bugs hiding out in them. Alternatively, those who prefer fake plants said it’s because their pets would destroy real plants (52%), it’s better quality (50%) and their pets are allergic or would be harmed by live plants (47%). And compared to live plants, only 64% are concerned about bugs hiding in fake plants. Regardless of where bugs are hiding, people said they’d react to seeing bugs in their home during the winter months by calling an exterminator to take care of them (39%), killing them immediately (32%) or simply being embarrassed (27%). “Spotting insects in the colder months can potentially spell disaster when the weather warms up,” continued Perry. “Aside from just finding them among holiday decorations, these bugs can be an early warning sign to a bigger infestation developing later in the home. “The last thing anyone wants is to face a bug problem that’s out of control, especially during the holiday season, so it’s best to implement a proactive solution.” Survey methodology: This random double-opt-in survey of 2,000 Americans who celebrate a winter holiday was commissioned by Zevo between October 31 and November 1, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to new research, more than half of millennials think they’re more mature than their parents — financially, that is (58%). A survey of 2,000 millennials examined their financial knowledge and found that while many feel they know more than their parents, 71% still want to learn more. But respondents aren’t sitting on their hands — half of those surveyed said they’ve already taken more of an interest in managing their finances this year than last year. So much so, that eight in 10 are confident in their ability to manage their finances. Conducted by OnePoll and commissioned by BOK Financial, the survey found that still, there’s plenty to learn, as just over a third were able to correctly match each of six basic financial terms to their correct definitions. One in nine millennials admit that they’re not confident in understanding how the credit score system works. Similarly, nearly a fifth of respondents haven’t heard of the term “rising rate environment” (19%), and even more aren’t aware that they’ve likely been impacted by this kind of economy (36%). Surprisingly, 62% of millennials could not correctly identify the definition of “credit” and others couldn’t define “net worth” (66%), “mutual fund” (66%), “home equity” (68%) or “bonds” (68%). To avoid misinformation and make sure they’re guided correctly, most have sought information from a financial professional (59%), citing that this is the top source (33%) they trust beyond their own research. Interestingly, the second most go-to resource for financial information is their friends (54%) and another 47% look for guidance from social media or influencers. “Millennials gather information from a variety of sources and the survey reiterated the importance of having a financial professional you can rely on,” said Kimberly Bridges, director of financial planning at BOK Financial. “With all of the information out there coming from many directions, we encourage you to double-check the qualifications of your sources and consult a professional advisor prior to making significant financial decisions.” Many are playing the long game when it comes to their finances, but one in seven still lack confidence in their financial plans to save for long-term goals, especially female respondents (58% of women feel confident compared to 65% of men). But maybe millennials are being too hard on themselves. While the average respondent expected that they’d purchase a home at 37 years old, the average millennial homeowner surveyed accomplished this feat at age 29. Seventy percent of millennials surveyed are homeowners, and while women felt less confident in their long-term financial plans, more women (78%) than men (63%) currently own their home. However, times have changed according to one in eight who believe it’s impossible for others their age to afford a home today. A quarter of millennial non-homeowners have saved up money to purchase a house (26%), but most of these respondents have put those plans on hold (62%) in the current economic cycle. The average millennial who was saving up for a home, but hasn’t yet purchased one, has $46,560.51 from their home fund in the bank. Further, half of all respondents said the current economy has had an impact on where they always imagined themselves living (48%), putting their plans for moving somewhere secluded (27%) or to a big city (22%) on hold for now. “Millennials are confident and optimistic on the whole, in spite of the economic challenges they have experienced. Even with today's rising home prices they are not deterred, with 70% still believing it is possible for people their age to afford to purchase a home,” Bridges said. “With their positive outlook, willingness to educate themselves and desire to partner with trusted financial professionals, I have no doubt they will be able to accomplish their long-term goals.” Survey methodology: This random double-opt-in survey of 2,000 millennials was commissioned by BOK Financial between Nov. 15 and Nov. 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A majority of parents believe their kids ‘need’ to follow the same holiday traditions they grew up with, according to a new study. The poll of 2,000 US parents who celebrate winter holidays revealed 78% of parents believe it’s important to share traditions they grew up practicing with their own children and for 73% of them, giving gifts to their children is a large part of their holiday traditions. For kids, receiving gifts was found to be the most exciting part of the holidays (22%), beating out traditions like visiting Santa (20%) or decorating the house (20%). Over half (53%) of parents who celebrate Christmas said they start placing gifts under the tree two weeks in advance. Forty-six percent said gifts are more exciting to them now than they were when they were kids. A further 25% said they’re just as excited now as in their childhood. This is cemented by the fact that 77% of parents agreed the holiday season is just as magical now as it was when they were kids. Commissioned by BJ’s Wholesale Club and conducted by OnePoll, the survey found during the holiday season, 56% look forward to spending time with their family and friends. Seventeen percent said they also look forward to gift shopping, either for themselves or for others. Forty-two percent spend the most amount of their time shopping for gifts during the holidays — more than cooking (34%) and grocery shopping (27%). Money spent during the holidays mirrors this: 52% spend the most on gifting others, while 34% spend the most on gifting themselves. “We understand how much our members treasure traditions,” said Tim Morningstar, Chief Membership Officer, BJ’s Wholesale Club. “It’s about the memories that are passed along from one generation to another and celebrated each year. “Spreading the joy with gifting and sharing meals are central to core holiday memories, and we delight in being a special part of those traditions by the value our membership offers to the families who depend on us.” The survey also found the top traditions followed by each majorly celebrated winter holiday: Christmas, Hanukkah, Kwanzaa and Winter Solstice. Overall, holiday traditions seem to follow people from their childhood to parenthood. As kids, many Christmas celebrators followed traditions such as giving gifts (71%) and decorating the tree (69%). From children to adults, these traditions continue as the years go by. Adults also still give gifts (66%) and decorate the tree (60%). Kids who celebrated Hanukkah played with the dreidel (49%) or ate dairy (49%). As adults now, they give gelt (48%) and eat fried foods (45%). Children who grew up celebrating Kwanzaa would reflect on principles (56%) and prepare and share food (54%). Now as adults, they showcase talents (54%) and prepare and share food (52%). Winter Solstice celebrations were alike for both kids and adults: kids decorate animal-friendly trees (65%) and make art (59%). As adults, they continue to decorate animal-friendly trees (61%) but also prepare food (61%). Results also showed for many people across different holiday cultures, food is central to their traditions. Those who celebrate Christmas were found to feast on turkey (55%), cake (36%) and steak (36%). Recognizers of the Winter Solstice are likely to eat cake (29%), fish (24%) and casseroles (24%). Meanwhile, Hanukkah and Kwanzaa celebrations shared the same appreciation for cake (28% and 25%, respectively), pies (26% and 24%, respectively) and casseroles (24%, equally). “We know how personal sharing meals and gift giving are, across all holiday celebrations,” continued Morningstar. “We will continue to provide unbeatable value to our members to support their holiday traditions and help them create new ones.” WHAT DO KIDS GET EXCITED ABOUT DURING THE HOLIDAYS? The gifts - 22% Visiting Santa - 20% Decorating the house - 20% The meals - 11% Being off from school - 8% Seeing family - 6% The treats/baked goods - 5% Survey methodology: This random double-opt-in survey of 2,000 American parents who celebrate a winter holiday was commissioned by BJ’s Wholesale Club between October 13 and October 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly half of Americans (43%) believe that their loved ones are more excited to see their pet this holiday season than they are to see them. According to a new survey of 2,000 cat and dog owners, that’s a two-way street as 32% admit they’re more excited to see a family member or friend’s pet than they are to see them. In fact, 20% believe that their pet enjoys the holiday season more than they do. Almost half (48%) of respondents do something special for their pet during the most wonderful time of the year. This includes custom ornaments or decorations (64%), dressing them up in holiday clothing or pajamas (60%) as well as giving them their own tree (49%) and stocking (47%). Half (49%) also like to give them extra treats, and 45% admit they give their pet more treats at Christmas than any other time of the year. More than two-thirds (68%) are likely to give their four-legged friend their own special holiday meal. Conducted by OnePoll on behalf of Nulo, the survey found that more than three-quarters (77%) of pet owners believe that their pet is happier with increased visitors during the holiday season. Begging for attention (51%), welcoming guests (47%) and playing with a new holiday toy (34%) are some of the top ways respondents can tell if their pet is in the holiday spirit. Forty-two percent give them gifts for the holidays. Those respondents give an average of three gifts and will spend over $100 total ($106.54). The most popular gifts include toys (61%), clothing (59%) and treats (56%). But who’s most likely to spoil their pet? According to the results, their brother comes out on top (37%), followed by their pets' grand”paw”rents, or the respondents’ father (36%) and mother (34%). “Healthy treats and special occasion meals are a great way to involve your dog or cat in fun holiday moments – and can add a nutritional boost as a bonus,” said Heather Mendoza, Ph.D., Nulo's Director of Research & Development. “It’s wonderful to see that pet owners are already giving their pets special meals that align with their own holiday feasts (30%) or their favorite kind (49%) this season. The holidays offer the opportunity for quality time and memorable experiences with our families, including finding meaningful ways to show extra affection for our incredible pets.” During the holiday season, pets are spoiled by having their person home with them (60%), going on more walks or adventures (42%) and getting to sleep more (40%). Pets also partake in traditions such as bringing them along to celebrations at other people’s homes (59%), “opening presents” with the rest of the family (50%) and even going to visit Santa (45%). Almost one-third (30%) have a bed for their pet in the dining room so they can be near the table during holiday meals, and 73% admit their pet is likely to be underfoot while cooking in the kitchen. This may be because an overwhelming 78% of pet owners agree that it doesn’t feel like the holiday season if they aren’t able to spend it with their pet. “Results showed that 40% of respondents believe Christmas is their pet’s favorite holiday – far ahead of the second favorite (New Year’s Day) at 19%,” said Mendoza. “Between more together time, more treats and more spoiling, it's no surprise that pets love this most wonderful time of the year. Giving your pet the highest quality treats and meals can make the holiday celebrations extra tasty and nutritious!” Survey methodology: This random double-opt-in survey of 2,000 U.S. cat and dog owners was commissioned by Nulo between Nov. 28 and Nov. 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Between planning and decorating, it takes the average American six weeks to prepare for the holiday season. According to a new poll of 2,000 U.S. adults who celebrate a winter holiday, planning takes the majority of those six weeks. Results found it takes the average American five weeks to plan presents, meals and the “perfect” holiday season. And respondents spend an entire week, or seven full days, simply getting decorations in place. And for all that goes into decking their halls, 22% of respondents admit that they spend more time planning and putting up their decorations than they do actually relaxing and enjoying them. This six-week lead time may be why 23% received an invite to a holiday gathering in September or October, however, 9% said they’ve had to put a seasonal gathering on their calendar as early as the summer. Conducted by OnePoll on behalf of Minted, the survey revealed that 9% are in “holiday season mode” as soon as the clock runs out on Halloween, kicking decorating off on Nov. 1. However, a similar number (8%) don’t shift gears until the day before Thanksgiving. Another 49% will use the days and weeks after Thanksgiving to hang their decorations. Americans are adorning their homes with trees (47%), lights (46%), Santas (37%), stockings (35%) and candy canes (35%). Other popular seasonal decor includes wreaths (35%), candles (33%), garlands (28%) and even holiday-themed table linens (27%). While decorating may be the way many Americans start feeling festive (52%), others listen to holiday music or watch seasonal movies (both 34%). More than one-third of respondents (36%) still listen to and watch the same holiday movies and music as they did when they were young. Only 16% said the holiday movies and music they consume today is totally different from their childhood. Respondents admit that listening to holiday music (29%) and watching holiday movies (26%) ignite holiday nostalgia. “We know how much dedication holiday lovers put into planning out their celebrations,” said Marissa Cedarleaf, Minted GM of Holiday. “Holiday planning is all about the end result of spending time together with our loved ones, which will bring a joy one remembers for seasons to come.” Results also showed that approaches to shopping for holiday gifts vary. One in five (22%) will casually browse throughout the year, while a similar number (19%) do their shopping in early December. Sixteen percent said they finish their shopping before the holiday season even starts and another 15% wait for Black Friday and Cyber Monday deals. But who gives the best gifts? The survey revealed that the top three gifters are their mom (29%), friends (22%) and their child (21%). Only 10% of respondents said their in-laws are good at giving holiday gifts. With many getting their shopping out of the way early, it leaves time for Americans to work on other holiday traditions like sending holiday cards, which three in five respondents (62%) are likely to send out holiday cards. Top holiday card images are photos taken at home (35%), with extended family (34%) and on vacation (30%). Almost three in 10 (29%) of respondents said they would include a photo with their pets and 25% said they would feature matching outfits. Fifteen percent of respondents said they would even include a photo of just themselves. And it seems just about any season will do when it comes to taking those photos, though 35% prefer a winter backdrop. “Holiday cards are a great way to personalize the magic of the season. Results revealed that 31% of respondents choose their card’s design to make others laugh, while 22% look to highlight life milestones. No matter the reason you’re sending cards, there are many customizable options to help capture any milestone” said Marissa Cedarleaf, Minted GM of Holiday. WHAT IGNITES THE MOST NOSTALGIA DURING THE HOLIDAY SEASON? ● Spending time with loved ones - 39% ● Decorating the tree - 38% ● Seeing holiday lights - 30% ● Holiday music - 29% ● Holiday movies - 26% ● Baking holiday cookies or snacks - 25% ● Cooking holiday meals - 24% ● Receiving a holiday card - 21% ● Vintage decorations - 19% Survey methodology: This random double-opt-in survey of 2,000 Americans who celebrate a winter holiday was commissioned by Minted between Nov. 9 and Nov. 14, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly half of Americans say responding to texts is one of their least favorite daily tasks (46%), according to new research. A survey of 2,000 adults looked at all the planning that goes into different parts of life and found that 59% “always” or “often” find themselves wishing they could find an easier way to do the tasks they dislike. Other tasks they wish they could take the easy way for include planning their meals (52%), looking ahead at their workday (43%) and planning their travel (37%). The average American spends 48 minutes planning for the following day, with men averaging spending longer than women (52 minutes vs. 44 minutes). But is all the planning worth it? Three-quarters of respondents admit that they spend too much time planning for things that go by in the blink of an eye, like what outfit they will wear to work or the food they will eat on vacation (76%). Conducted by OnePoll for Apple Vacations, the survey found that respondents wouldn’t mind having help when it comes to doing their laundry (47%) and planning their vacation (32%). Others could use a hand shopping for their groceries (33%), cooking dinner (38%) and organizing their calendar (37%). To more easily get through these tasks, Americans get products or groceries delivered through auto-subscriptions (54%), multitask (50%), use “autofill” on their phone (50%) and get help from a travel planner (48%). “Prospective travelers oftentimes feel overwhelmed when planning a vacation due to the amount of steps that need to be checked off the to-do list. To combat the stress, travelers should consider ways to combine steps such as by building their flights and hotel stays. In addition, all-inclusive resorts also take a lot of the guesswork out of vacation planning as meals and activities are included, leaving more time for travelers to pick out the best book to read on the beach,” shared Dana Studebaker, Vice President of Marketing, Consumer Brands at Apple Vacations. Although they sometimes may need another set of hands, 35% of those surveyed said they have difficulty asking for help from others. And when they do get around to asking for help, a majority admit they’d be worried that the tasks wouldn’t be done to their standards (81%). Giving up control may be necessary, though, especially for those who wish they could “skip to the good part” of time-consuming activities like enjoying a vacation after planning it (57%), moving into the home of their dreams (50%) and having a fresh home after cleaning (14%). The survey also asked respondents about how they go about making travel decisions and found that eight in 10 agree that they’d want to spend as little time as possible planning and as much time as possible enjoying their vacation (83%). Planning, even if they’re not the ones doing it, is necessary to achieve this since more respondents are at ease when they have their travel days scheduled in advance (55%). A majority of Americans claim that they’re usually the ones who take the lead on making travel plans (58%), and an overwhelming 88% of these respondents wish they could be on the other side of enjoying a vacation without being the one in charge. Many are trying to get ahead of the curve as the average person surveyed is currently planning two trips about five months from now. “Taking the easy road is nothing to be ashamed of. It simply gives people time back in their lives to focus on the things that are important to them. With so many online tools and resources out there to help make daily tasks more efficient, it can be a badge of honor to get through mundane tasks and have more time for the main events. For example, instead of researching dozens of individual hotel websites looking for the best deal, online travel agencies can inspire and book your vacation in just a few clicks,” shared Greta Hidalgo North America Sales Director for Catalonia Hotels & Resorts in Mexico and the Dominican Republic. Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Apple Vacations between October 18 and October 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Seven in 10 Americans consider cooking and eating as the sixth ‘love language.’ The poll of 2,000 Americans who cook regularly revealed 80% use food as a way to comfort themselves after a stressful day and 65% will use food as a way to comfort others. Ice cream was crowned as the top go-to comfort food (34%), followed closely by pizza (31%), pasta (24%), burgers (22%) and grilled cheese (19%). Over three-quarters (78%) agree cooking is a calming task for them to do, and it was ranked as the top activity people do when they need to relieve stress (65%), more than twice as high as the second leading choice: cleaning (31%). People also turn to chores like gardening (30%), doing laundry (25%) and folding laundry (23%) to reduce stress. Commissioned by Noom and conducted by OnePoll, the study found by the end of the day, 90% feel some degree of stress. Over a quarter (28%) claimed to feel stressed “all the time” or “often” after their day is done. People feel their end-of-the-day stress is most often caused by their job (40%), their to-do list (32%) and their social life (28%). Eighty-nine percent said it’s important to them that they feel mentally healthy, which could explain why 81% try to make sure they’re stress-free and worry-free by the time they go to bed. Four in five will at least occasionally find themselves reflecting on their day while doing the daily tasks they enjoy, which were found to mirror the tasks that relieve stress. Respondents said they enjoy tasks such as cooking (80%), cleaning (43%), doing laundry (41%), gardening (39%) and folding laundry (34%). “It’s easy to find a task like cooking to be therapeutic and relaxing,” said Dr. Andreas Michaelides, Ph.D., chief of psychology at Noom. “It’s a way to focus on a singular task, practice reflection, and create something positive that nourishes you and makes you feel good.” According to the findings, the most effective ways to relieve stress at the end of the day include listening to music (35%), watching TV (34%), taking a bath or shower (34%), eating a comfort meal (23%) or cooking for themselves (21%). As one in five turn to social feeds for stress relief, respondents also shared the types of social media videos they felt were either beneficial or detrimental to their mental health: cooking videos (85%), animal videos (76%) and music videos (72%) were all beneficial. Two in three (65%) find food-related media, like cooking shows and videos, to be relaxing and a third “always” or “often” watches food-related media to unwind before bed. The average person watches 13 food-related videos in any given week. The best food media personalities and chefs to watch are Gordon Ramsey (30%), Guy Fieri (24%), Alton Brown (18%), Uncle Roger (15%) and Matty Matheson (14%). Michaelides added, “Of course, staying on social media for too long will start to make you feel burnt out and stressed. But it’s interesting to see what types of content people interpret as beneficial for their mental wellbeing and see it follow the pattern of food being a key component in relieving stress.” TOP 10 TASKS THAT RELIEVE STRESS - Cooking - 65% - Cleaning - 31% - Gardening - 30% - Doing laundry - 25% - Folding laundry - 23% - Mowing the lawn - 22% - Doing dishes - 20% - Organizing - 20% - Sweeping/vacuuming/mopping - 19% - Weeding - 18% Survey methodology: This random double-opt-in survey of 2,000 Americans who cook on a regular basis was commissioned by Noom between November 3 and November 8, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average pet parent spends about $4,800 a year on their furry friend, according to new research. A survey examined a year in the life of a pet parent and looked at various factors impacting 2,000 dog and cat owners in 2023, including finances, and found that these costs come from food, toys, clothes, treats and health needs. This year, pet parents spent about $633 on food for their pets — but even more on treats ($645). Pet parents also averaged spending close to $600 on fun items such as toys ($585) and clothes ($598) this year. Health needs were the most expensive cost pet parents faced, averaging $1,242 on vet visits. Conducted by OnePoll for MetLife Pet Insurance, the survey found that while half of pet parents said they tried to budget how much they spent on their pet this year — averaging $2,640 for the entire year — the reality of how much they spent nearly doubled this. Pet parents are recognizing the heightened spending, as 41% of respondents said they spent more money on their pets this year than anticipated, citing the financial climate of 2023 as a key issue. And it doesn’t stop there — 44% predict they’ll spend even more money on their pet in 2024. “Our survey found almost half of pet parents (45%) said their pet went through a major health event this year, but unfortunately, 82% of them weren’t financially prepared for the cost of this,” said Brian Jorgensen, CEO of Pet Insurance at MetLife. “With heightened spending across all areas of pet parenting, the last thing they need is an unexpected and expensive vet bill. Pet insurance can help with this, allowing pet parents to protect both their furry family members and their budgets.” Despite the increased costs, though, the majority of pet parents agree that, realistically, there’s no limit on what they’d spend to make sure their pet is happy and healthy (83%). This proves true since the average pet owner shared they have spent roughly $176 on a leisure splurge for their pal, like “a large swimming pool,” “a giant cat tree” and “a birthday party with neighborhood pets, cake, DJ and piñata.” Pet parents may have more to think about with the holidays around the corner, too, as 63% said they usually buy their pet a present for the holiday season — though only 54% are certain they will buy their furry friend a gift this year. Reflecting on the year, some of pet parents’ favorite memories of their fur babies include being active with them (47%), taking them outside (42%) and teaching them new tricks (38%). In addition, the majority of pet parents said they learned things that will help them take better care of their pet next year (79%), like knowing “they don’t want to be alone,” they “need a special diet” and how it’s important to “take care of your pet like a child.” “To make sure 2024 is filled with happiness with their pets, pet parents should consider how pet health insurance might be able to support their furry family member,” said Jorgensen. “We proudly support giving pets access to essential needs like exam fees and prescriptions, but also their broader well-being. Knowing that every pet and pet parent’s needs are different, it’s important to consider options that fit like 24/7 telehealth services, lost pet coverage and grief counseling for pet parents. Just as you think about how insurance should cater to your unique health needs, look for a pet insurance provider that can do the same for your pet.” Looking ahead to next year, many are setting pet-related resolutions, like spending more quality time with their furry friends (38%), being more proactive about their health (32%) and taking them to the vet more often (21%). Nearly two-thirds of those surveyed are even interested in getting a new pet in 2024 to keep their pal company (64%). Survey Methodology: This random double-opt-in survey of 2,000 dog and cat owners was commissioned by MetLife Pet Insurance between Oct. 27 and Oct. 30, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Visiting your family for the holidays? According to a new survey, you might need a vacation after your vacation. In the poll of 2,000 US holiday travelers, a third (34%) don’t count traveling home for the holidays as a true “vacation.” In fact, 71% of them said they’d likely need a separate vacation afterward to unwind and relax. In order to feel relaxed again, the study — commissioned by IHG Hotels & Resorts and conducted by OnePoll — found people would gladly jump at the chance to take a nap in a large, comfy bed (60%), soak in a jacuzzi (46%) or book a spa day (42%). Over half (57%) of travelers are planning to stay with friends and family for the holidays this year, while 34% are looking to stay elsewhere. Six in 10 said they love to visit their friends and family over the holidays, but admit they feel “exhausted” by the end of the trip. When visiting family, 43% said it makes them feel like they’re being parented as if they were a kid again. For a quarter of respondents (28%), that means being left feeling annoyed, frustrated or sad. Meanwhile, those choosing to not stay with friends and relatives are finding sanctuary in hotels (55%), bed-n-breakfasts (40%), hostels (40%) or in short-term rentals (25%). According to holiday travelers, the perks of staying in a hotel include having more space to themselves (34%), being able to relax and get taken care of by someone else (34%), getting some quiet time (32%), being themselves (29%) and not having to clean after meals (27%). The first thing they’ll do after checking into a hotel usually includes the simple pleasures: enjoying the silence (23%), booking a massage (18%) or just taking a nap (17%). “The holidays often go hand-in-hand with traveling to see loved ones – but as much as we enjoy visiting friends and family, it can leave us feeling drained,” said Connor Smith, Vice President of Masterbrand Strategy at IHG Hotels & Resorts. “When that happens, people want to relax, be taken care of and not worry about cleaning their room in the morning.” The poll found 86% of travelers prefer to stay somewhere quiet and clean to relax in after the hubbub of visiting with family all day during the holidays. Likewise, 83% also want to stay somewhere where they can have their own space and be able to recharge while they’re traveling. And more than two-thirds (69%) want to stay somewhere festively decorated if they’re traveling during the holiday season. “Staying at a hotel over the holidays gives travelers the opportunity to recharge and rejoin the holiday festivities on their own terms,” continued Smith. “When travelers are ready for a break during or after the holiday season, they can show up as themselves and leave the rest to us.” TOP 10 REASONS TO STAY IN A HOTEL THIS HOLIDAY SEASON More space for themselves - 34% They can relax and be taken care of - 34% They can get some quiet time - 32% They can be their authentic self - 29% They don’t have to clean up after meals - 27% They can sleep better in a hotel room - 27% They don’t need to worry about making their bed or doing chores - 25% They can have room service and eat it in bed - 24% There are more amenities than they would otherwise have - 24% They have more space for their own family/travel companions - 23% Survey methodology: This random double-opt-in survey of 2,000 Americans who plan to travel this holiday season was commissioned by IHG Hotels & Resorts between November 8 and November 13, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

People hit their “moderation era” at 29 years old, according to new research. A survey of 2,000 American wine drinkers, aged 21+ revealed that 86% agree that their alcohol intake is all about moderation. Beyond that, food and snacks (70%), shopping (65%) and socializing (49%) were some of the most important areas in life to practice moderation. Though it may be the most wonderful time of the year, the holiday season is also the busiest as the top areas Americans struggle to moderate are their spending (47%), snacking (43%) and alcohol and wine intake (29%). During the holiday season, Americans dedicate nearly four hours to both socializing (3.6 hours) and time spent on relationships and friendships (3.6 hours). When it comes to other aspects of their lives, respondents will dedicate a little more than three hours (3.4) to travel and about three hours (2.7) for their alcohol and wine intake. Conducted by OnePoll on behalf of wine preservation system Coravin, results revealed that the holiday season also brings about the start of “wine season”, as many respondents sip the most glasses during the winter (34%). Americans admit that they drink the least during the summer (30%), though to that same tune, they spend the most time socializing during that same season (48%). Almost half (45%) have a special bottle of alcohol or wine that they only break out on special occasions. Reasons for stashing that bottle away include it being a favorite (50%), having a high price tag (47%) or simply because it was a gift (41%). The top three people who would be considered worthy of sharing that bottle with include a friend (51%), their mom (30%) or a sibling (28%). “We’ve all heard the saying, ‘everything in moderation.’ And the survey proves just that — Americans are prioritizing their favorite things, without going to extremes,” said Greg Lambrecht, Founder and Inventor, Coravin Inc. “With the holidays and ‘wine season’ quickly approaching and as families gather, it’s important to remember that moderation is still key.” Though a little more than half (57%) already have a go-to drink for certain seasons, two-thirds (66%) crave more variety in their drink preferences. During the summer, respondents are most likely to drink either moscato (17%) or rosé (16%). Similarly, respondents opt for those same two options during the spring (15% and 16%), but respondents are more likely to break out a bottle of merlot (11%) during the fall. Looking at year-round preferences, rosé was ranked queen of the wines, as 21% called it their favorite wine to drink. That was followed up by two white wines in moscato (20%) and chardonnay (12%). Cracking the top five was also merlot (8%) and cabernet sauvignon (8%). But at the end of the day, 71% agree that quality is better than quantity when it comes to wine. “Adding variety to your drink preferences doesn’t need to break the bank,” said Lambrecht. “Results revealed that 47% of respondents are wary of purchasing high priced wines in fear that they won’t like it. We put care into wine preservation for those who want to enjoy their bottle in longer intervals, without having to worry about wastage. With the ability to keep your wine bottle fresh longer, people can spend time trying new types and flavors.” AMERICA'S TOP 10 FAVORITE WINES Rosé - 21% Moscato - 20% Chardonnay - 12% Merlot - 8% Cabernet Sauvignon - 8% Sauvignon blanc - 5% Pinot noir - 5% Zinfandel - 4% Pinot grigio - 4% Riesling - 4% Survey methodology: This random double-opt-in survey of 2,000 Americans 21+ who drink wine was commissioned by Coravin between Oct. 12 and Oct. 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Americans believe only 37% of the content they see on social media is “real,” or free of edits, filters and Photoshop. Between AI and “deep fake” videos — a survey of 2,000 U.S. adults split evenly by generation revealed that almost three-quarters (74%) can’t tell what’s real and what’s fake. Americans are wary of both targeted ads (14%) and influencer content (18%) but a little more than half (52%) find themselves equally likely to question the legitimacy of either one. And this goes beyond social media and what’s happening online, as the survey found that while 41% have more difficulty determining if an item they’re looking to purchase is “real” or “a dupe,” online, another 36% find shopping in-person to be just as challenging. While the average respondent will spend about 15 minutes determining if an item is “real,” the genuine model or high-ticket designer piece, or a “dupe,” knockoffs of genuine items that have a lower ticket price, millennials (ages 27-42) take it a step further and will spend upwards of 20 minutes trying to decide. Conducted by OnePoll on behalf of De Beers Group, results revealed that Americans already own a plethora of both real and dupe products. While 33% of respondents say they only own real items, another 36% own both. Only 7% of respondents only own dupe items and 22% admit they don’t own either. Almost half (47%) of Gen Z (ages 18-26) own a variety of each, more than any other generation. Of the respondents who own real items, most have clothing (55%) and shoes (52%). Others have handbags or wallets (46%), fine jewelry (37%) and even makeup (33%). Millennials are the most likely generation to own genuine fashion accessories, like belts or jackets (37%) and furniture or decor (31%). When it comes to those who own their share of dupes, clothing still ranked at the top (45%), but handbags and wallets slid into the second spot (38%), followed by shoes (35%) and fashion accessories (31%). Though 47% admit they’ve purchased a dupe item unknowingly, some respondents actually prefer that option. Those reasons include a lower price tag (54%), an almost identical look (38%) and even not feeling the need to own the real item (27%). “It’s important to note that 88% of respondents prefer to purchase items that they will get a lot of use out of,” said Sally Morrison, Director of PR for Natural Diamonds at De Beers Group. “While for some, that means sporting designer items, but for others, that means opting for the piece that they don’t mind getting damaged or ruined. It’s clear that these things perceived as either real or dupes play very different roles in their lives.” When asked to determine whether certain things were “real”, a “dupe” or “fake,” respondents deemed GMO vegetables (35%) and cryptocurrency (42%) to be real. However, respondents dubbed lab-grown diamonds (41%), plastic surgery (52%) and Chatbots and AI (40%) fake. Interestingly, one-quarter of both Gen Z and baby boomers think photos that have been enhanced with color or details are dupes, more than any of the other generations. To that same tune, millennials are almost twice as likely as any other generation to say that Chatbots and AI are real (43%). When asked about the difference between “real” and “real-ish”, 36% of respondents believe it simply stems from the fact that the average person couldn’t tell the difference. Others say real-ish items use some of the same materials as the real one (35%) or some real-ish items may be man-made (30%). Over the next 10 years, seven in 10 (71%) respondents think it will be harder to determine what’s real and what’s not. “We now live in a world where technology is successfully replicating natural items. Today, every consumer has to make their own choices based on their personal value equations— where they think it’s worth investing, and where it matters less to them,” said Morrison. “One thing seems clear though — whether it’s your meat, your makeup, or your diamonds — everyone deserves full transparency about how their products were made or sourced. In the case of diamonds, there is technology available that can easily help determine whether a diamond is lab-grown or natural. People should be able to make an informed decision about what they are putting into or onto their bodies.” Survey methodology: This random double-opt-in survey of 2,000 Americans split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) was commissioned by De Beers Group between Oct. 11 and Oct. 16, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average pet owner has 72 “pet panics” over the course of a year, according to new research. Between incidents that have already happened (18%), hypothetical situations that could happen and both of the above (54%), a survey of 2,000 American cat and dog owners revealed these panics happen about six times every month. The most common pet panics were revealed to be throwing up unexpectedly (52%), falling off a chair or couch (48%) or slipping their leash outside (45%).

The average person has gone on $3,025.12 worth of dates within the past year, according to new research. A survey of 2,000 general population Americans looked at the cost of dating and relationships within the past year — the average respondent has gone on eight dates in the past six months, costing $189 each. This lines up with what respondents estimate a good date should cost: $196, but one in eight expect to spend even more, at least $300, on each date night. Results showed that men have higher expectations, believing that good dates cost about $220, while the average woman believes a good date costs $170. Conducted by OnePoll in partnership with LELO, the survey found that it may be time to start saving for the next date. When it comes to picking up the tab, the same percentage of respondents are likely to pay for a date (33%) as those who have the date paid for them (31%) and 27% said they split bills or take turns paying. Men are more likely to be the ones who usually sponsor dates (54%) compared to just 12% of women. Relationship costs don’t just stop at date nights. The average person has spent nearly $360 on gifts for their partner within the past year, with one in five saying they’ve spent upwards of $500. Men averaged higher expenses on gifts for their partner ($430) while women spent a little less, averaging $272. Don’t think about skipping out, either — 35% of respondents said regardless of how long they’re with a partner, they’d judge them if they didn’t receive a gift for a special occasion. But how long can respondents keep shelling out for love? Two-thirds of those surveyed said that dates have become more expensive over the past year. So much so that 37% see themselves going on fewer dates within the next year because of the economy and 60% will budget how much they’ll spend on relationships overall. "In the dynamic landscape of modern relationships, where 'infla-dating' is reshaping connection costs, we encourage couples to redefine their approach to love's expenses,” said Luka Matutinovic, chief marketing officer at LELO. “Navigate the currents of love wisely, prioritizing experiences that amplify togetherness. Stretch your budget wisely, opting for meaningful moments over extravagant expenses, and watch your relationship thrive without financial strain." Staying cuffed up may be the key, as 31% believe you should spend less on dates the longer you’re with someone. Respondents also shared their favorite money-saving tips for relationships, like going out to eat at places that are cost-friendly (42%), buying gifts when they’re on sale (40%) and going out for meals at less expensive times of the day like breakfast or lunch (35%). And nearly half believe it’s okay to take someone on a date that’s considered “budget-friendly” (45%), with a similar percentage claiming that they wouldn’t judge their date for taking them somewhere “cheap” (50%). Likewise, half of Americans also believe it’s okay to take someone on a date that’s completely free and 47% wouldn’t judge their date for doing so. Interestingly, women are less likely to be judgemental about going on a date somewhere budget-conscious than men (55% vs. 45%). Two in three respondents even said that one of the best dates they’ve ever been on was somewhere that was budget-friendly like a party (21%), their home (19%), their date’s home (13%) or a movie theater (11%). Money can’t buy love — according to one in seven who believe that money isn’t influential in having a good connection with someone. "A remarkable number of respondents have embraced the transformative potential of intimacy through investing in sex toys,” Matutinovic said. “Eighty-five percent of respondents who have purchased a sex toy in the past year said it’s improved the quality of their relationship. This trend underscores a commitment to enhancing pleasure and strategically elevating the connection within relationships. We proudly applaud those who recognize sex toys not just as items but as essential investments in passion, offering a sophisticated and thrilling way to switch things up and deepen the bonds of love." Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by LELO between Nov. 8 and Nov. 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Americans dedicate nearly four hours per week just to cleaning, according to new research. The survey of 2,000 Americans revealed that nearly half (49%) report that their cleaning habits were greatly affected by the pandemic. Respondents reported that during the pandemic, they would spend five hours cleaning per week, but they’ve managed to cut that number down in recent months. Keeping carpets and rugs clean (44%) was uncovered as a daily struggle, followed by dirty kitchen appliances (41%) and other surfaces within the home. Some pandemic-era hacks people found to streamline their cleaning included microfiber cloths or mops for quick and efficient cleaning (58%), opting for multi-purpose or DIY cleaning solutions (56%), and utilizing steam cleaners for thorough surface sanitization (51%). A fifth of Americans (21%) said their favorite cleaning hack was to use a 2-in-1 vacuum and mop. The survey, conducted by OnePoll on behalf of Tineco, found that six in 10 Americans have become increasingly concerned about the effectiveness of their cleaning practices following the pandemic. As a result, cleaning habits have become an area of focus. Many are sanitizing frequently touched surfaces (71%) and cleaning shoes before entering their home (67%) on a more regular basis. Two in three (64%) also reported cleaning their carpets and floors more often. Popular ways found to make cleaning easier included using a 2-in-1 device like a floor washer that combines vacuuming and mopping (58%), embracing new technologies such as sanitization sensors and dirt/grime detectors (57%), and getting help from other household members (51%). “These changes have impacted the way we drive innovation to consistently deliver and meet the ever-changing needs of our customers," said Todd Manegold, General Manager of Tineco North America. “Our mission is to make cleaning easier and continue bringing the latest technologies into homes across the nation to further elevate that experience for people.” The survey also affirmed that cleaning isn’t exactly a chore, with 67% of respondents finding it therapeutic and a practice that reduces their stress and improves their mental health. Increased productivity and focus (56%), improved aesthetics and comfort (49%), and even improved physical health (48%) were among the other reported advantages. CLEANING HABITS THAT HAVE BECOME THE NEW NORMAL - Regular sanitization of frequently touched surfaces - 71% - Cleaning shoes upon entering the home - 67% - Bathroom surfaces (e.g., sink, toilet, shower) - 67% - More frequent cleaning of devices - 66% - More frequent cleaning of carpet/floors - 64% - Electronics and devices (e.g., smartphones, tablets, keyboards) - 57% - Doorknobs and handles - 53% - Switched to natural/eco-friendly products - 49% TOP THINGS THAT WOULD MAKE CLEANING EASIER - Using a 2-in-1 device like a floor washer (vacuum + mop) - 58% - New technology (sanitization sensors, dirt/grime detectors, etc) - 57% - Help from other household members - 51% - Having a cleaning schedule - 48% - Organizational systems and storage - 32% - Hiring professional cleaning services - 16% BEST BENEFITS OF CLEANING - Therapeutic/Reduced stress and improved mental well-being - 67% - Enhanced safety from germs - 63% - Increased productivity and focus - 56% - Improved aesthetics and comfort - 49% - Improved physical health - 48% Survey methodology This random double-opt-in survey of 2,000 general population Americans was commissioned by Tineco between June 12 and June 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in four Americans “don’t feel like adults” until they hit their late 20s, according to a new study. The poll of 2,000 US adults found another 6% said it took them until their mid-30s before they began to feel like adults. This data comes in as many admit to enjoying the mundane, “adult” tasks in their lives, such as shopping for groceries (65%), balancing their budget (62%), doing dishes (60%), laundry (57%) and vacuuming (56%). And a large majority (91%) enjoy tasks they’d be afraid to admit they like to others — doing dishes (40%), balancing their budget (39%) and vacuuming (37%). When examining generational differences, Gen Z was the most afraid to admit they like vacuuming (62%), while millennials’ guilty pleasure is doing dishes (40%) and Gen X has a deep appreciation for grocery shopping (44%). Baby boomers were the most unafraid of admitting they enjoy doing boring tasks (43%). Commissioned by LG Electronics and conducted by OnePoll, the results found the average person does the boring, “adulting” tasks they enjoy eight times per week and 67% get bothered when the things they get excited about are seen as “boring” by other people. Nearly half (49%) have come across a group of people who are just as interested in the same “adulting” tasks that they are, and usually come across these groups through in-person social groups (70%), social media (60%) and online forums (53%). Three-quarters (74%) said cleaning their home is one such enjoyable task — 77% even claimed cleaning was therapeutic for them. Eighty-three percent said it’s “satisfying” when they’ve finished cleaning their home, and that they often feel a sense of happiness (24%), calmness (23%) and accomplishment (21%). The most satisfying rooms to clean are the living room (24%), kitchen (21%) and dining room (18%). “So many people misunderstand ‘adulting’ tasks as ‘boring’ tasks,” said Josie Salazar, director of brand marketing – living at LG Electronics. “But we’re finding the opposite is true — people enjoy taking care of the small things in their lives. Even a simple task, like vacuuming, can leave a person feeling a sense of satisfaction and clarity. The physical feeling of a clean floor can cause people to gain an appreciation for things that make the mundane parts of our routines enjoyable and convenient.” The poll also found Americans get excited when they shop for items that are a part of their “boring” adulting tasks. Many get excited to buy new appliances (58%), dishes and silverware (47%) and stationary (42%). A quarter (26%) take joy in shopping for a new vacuum. Just over half (51%) said they’re likely to buy something “adult” for themselves this holiday season that others might see as boring. They also shared the boring gifts they’d love to receive: new appliances (52%), dishes and silverware (46%), stationary (40%), vacuums (35%) and groceries (32%). “Having fun with ‘boring’ tasks is a trend we’re seeing gain traction this year,” continued Josie. “It will be very interesting to see how many will enjoy indulging in their favorite tasks this holiday season and into 2024.” TOP 13 “BORING” TASKS AMERICANS LOVE DOING 1. Shopping for groceries - 65% 2. Balancing my budget - 62% 3. Doing dishes - 60% 4. Laundry - 57% 5. Vacuuming - 56% 6. Cleaning/sanitizing the home - 55% 7. Picking up messes around the home - 46% 8. Cooking for yourself - 37% 9. Cooking for family/others - 37% 10. Yard work - 36% 11. Planning your meals - 35% 12. Paying bills - 32% 13. Scheduling appointments - 32% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by LG Electronics between October 24 and October 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Every job will be a tech job by the year 2033, according to the nation’s CEOs and hiring managers. A new survey examining the skillsets and recruitment decisions of 650 C-suite executives, 100 hiring managers and 1,500 office workers unveiled the extent to which every role will require a level of tech knowledge in the next 10 years. Results showed 98% of C-suite executives feel tech skills are likely to be essential across every work sector in the next 10 years — with three-quarters of employees (75%) acutely aware that tech knowledge will be a must-have for them. And while we may have a decade until the tech skills necessity infiltrates previously non-technological working roles, the data showed a majority of workers aren’t waiting to be caught cold — 57% are currently upskilling (acquiring new knowledge or competencies) either through their employer or individual means. The research, conducted by OnePoll on behalf of Per Scholas, a national nonprofit that provides free tech skills training programs for individuals and diverse talent solutions for enterprises, found younger generations increasingly more likely to say they’re currently upskilling: Gen Z workers (97%), Gen X (65%) and millennials (55%). What are employees currently trying to master? Unsurprisingly, tech is the most pursued upskill — 43% of upskilling workers polled said they were currently learning in some form about software, apps, artificial intelligence (AI) or coding and data science. "The data supports what I've learned from working over 20 years in this industry. Having access to a sustainable pipeline of talent trained in the right skills to succeed in business helps organizations remain agile, innovative, and ahead of the curve. While the data shows that 46% of employees surveyed are already using AI at work, it’s important to recognize that most organizations are not ready nor do they have the infrastructure needed to utilize this new technology,” said Damien Howard, Chief Enterprise Solutions Officer at Per Scholas. While 45% of c-suite executives still prioritize a four-year degree when hiring and over 93% require a 4-year degree to be hired at their organization, 44% see a lack of tech skills as a bigger concern. Hiring decision-makers are also increasingly prioritizing tech skills more than any others as they consider candidates. “Today's rapidly evolving landscape demands more than just employee upskilling,” said Howard. “It's imperative for CEOs, CTOs, CIOs and the entire C-suite to champion diversity and inclusion with the hiring of ‘skilled through alternative routes’ or STAR talent to remain agile, innovative, and ahead of the curve." When it comes to young leadership and tech, millennials (ages 27–42), who make up the majority of C-suite executives polled, could be why tech skills and adaptability are so important. This younger group grew up during the digital transformation, so they know how crucial tech skills are. The top tech skills employers are looking for? IT savvy (39%), AI (29%) and cybersecurity (28%). Technical knowledge and skills (63%) topped the list of keywords C-suite executives look for when interviewing job applicants, followed by communication (49%) and project management (43%). Non-C-suite decision-makers look for these same skills during the hiring process, with 57% also prioritizing tech knowledge. Interestingly, while 65% of C-suite leaders say they look for candidates with diverse thoughts/perspectives, just 42% indicate they consider candidates from different ethnic or racial backgrounds when recruiting. Howard added: “I firmly believe that bridging the tech talent gap through professional skills training isn't just about filling roles—it's about fueling economic growth and ensuring a diverse, inclusive workforce that reflects the multifaceted society we live in. By equipping individuals with the skills they need, we're not only opening doors to personal opportunities but also building a stronger, more resilient economy for everyone.” MOST COMMON UPSKILLS WORKERS ARE TRAINING IN ● Tech (e.g., software/ apps, Artificial Intelligence, coding, data science) — 43% ● Project management — 38% ● Customer service — 37% ● Graphic design — 36% ● Leadership — 36% ● Financial/budget management — 36% ● Marketing — 35% ● Research — 33% ● Communication — 33% ● Sales — 30% WHAT DO C-SUITE EXECS LOOK FOR IN JOB APPLICATIONS? ● Technical knowledge/ skills — 63% ● Communication — 49% ● Leadership — 44% ● Data — 42% ● Project management — 41% ● Relationship management — 40% ● Analysis — 39% ● Training/counseling — 36% ● Research — 32% ● Supervising — 29% ● Troubleshooting — 29% ● Writing — 23% ● Agile — 19% TOP THREE INDUSTRIES WHERE EMPLOYEES SAY THEY ARE UPSKILLING THE MOST ● Engineering — 79% ● Education — 71% ● Tech — 71% TOP THREE INDUSTRIES WHERE EMPLOYEES SAY THEY ARE UPSKILLING THE LEAST ● Hospitality — 49% ● Banking — 54% ● Medical/health — 58% Survey methodology: This random double-opt-in survey of 650 C-suite executives, 100 hiring managers and 1,500 office workers was commissioned by Per Scholas between Aug. 2 and Sept. 19, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Three in five millennials and 41% of Gen Z said it’s “important” they have the best holiday decor in their neighborhood, according to a new survey. A poll of 2,000 Gen Z and millennials found when it comes to holiday decor, a third (32%) prefer the classic, traditional decor — lots of reds and greens or blues and silver. Twenty percent prefer to keep everything wintery and white, while 14% like to embrace trendy, artistic decor for the holidays. For many, following a theme doesn’t stop at decor — 46% from both generations like their gifts to follow a specific theme and 52% are willing to spend at least $100 on wrapping materials to make sure gifts stick to an aesthetic. Commissioned by Michaels, and conducted by OnePoll, the study also looked into the holiday traditions younger Americans are following and sharing with others. Both millennials and Gen Zers prefer traditions like watching their favorite holiday movies (59%), cooking (56%) and baking (53%). Cookie swaps — where participants bake cookies and trade their baked goods — are also back: 47% are planning to participate in one this year, and 74% of those respondents reporting this is the first year after the pandemic they feel comfortable participating in a swap. Another highly popular holiday tradition included putting up a Christmas tree during the holidays (88%). Almost half actually prefer a faux tree over a real tree (46% and 26%, respectively) and 40% put up more than one tree in their homes. Traditions like Elf on the Shelf® were also found to be popular with one in five Gen Z and Millennials (22%) planning to participate for the holidays. Overall, 71% said they’ve been following the same holiday traditions for most of their lives, though 74% are open to creating new traditions. Social media is changing the landscape of holiday traditions, as 59% admit they find new traditions through the social apps they use daily. Meanwhile, others find new traditions through TV or in movies (43%) or are creating them with others by coincidence (41%). “Younger generations are continuing to make the holidays special by creating memories through new and old traditions,” said Mandi Clark, Lead Trend and Design Expert at Michaels. “Everything from decking out your home, to baking up homemade holiday treats and getting creative with your wrapped presents for loved ones play a role in making the holidays unforgettable.” The survey also aimed to discover the important role homemade goods play in the holidays. Four in 10 (41%) believe handmade gifts are the most meaningful to either give or receive during the holidays. One in four millennials also prefer to receive handmade gifts for the holidays. Over half plan to DIY their holiday gifts and decor this year (58%) or gift homemade baked goods (56%) to save money, though 47% said they “always” or “often” prepare their home for the holidays with handmade decorations. A majority of parents surveyed (84%) said they like to let their kids decorate the home for the holidays — letting them decorate the tree (75%), handcraft ornaments (57%) and make paper snowflakes (53%). “We’re also seeing more and more people preferring handmade and handcrafted gifts for the holidays,” continued Clark. “Sure, the rising costs of gifts can play a factor — but price aside, more people care about the meaning and thoughtfulness that comes with handmade gifts that can’t be replicated.” TOP 5 HOLIDAY DECOR STYLES 1. Classic, traditional decor (reds and greens or blues and silver) - 32% 2. Wintery and white (whites and silvers, shiny and metallic pieces) - 20% 3. Trendy/artistic (unexpected twists on classic holiday décor) - 14% 4. Modern/monochromatic (everything is decorated to fit a certain color palette) - 14% 5. Rustic (natural wood, earthy tones, plaids) - 9% Survey methodology: This random double-opt-in survey of 2,000 American Gen Z and millennial adults who celebrate a winter holiday was commissioned by Michaels between October 31 and November 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Parents field an average of 11 questions from their young children each day, according to new research. A new poll of 2,000 parents of kids ages 0-6 found that between being asked “what?” (37%), “when?” (22%) and “why?” (11%), parents are always on call for when their kids get curious. Children most commonly ask questions to better understand the world around them (76%), such as asking about animals, nature, current events and home experiences. Other topics of interest include school subjects such as math, reading or science (64%) and family-related inquiries, such as questions about their parents, siblings or caregivers (62%). When asked about the most interesting question their child has ever asked, parents highlighted, “Why is the sky so high?” and “Why can fish keep their eyes open in water?” Children’s questions may be frequent, but they aren’t always easy, as parents admit they can confidently answer an average of only 42% of their child’s questions. In the event they’re stumped, parents turn to their friends who are also parents (63%), their doctor (49%) and faculty or teachers at their child’s school (46%) to source answers. Conducted by OnePoll on behalf of The Goddard School, results also revealed that 81% of parents learn just as much from their child as their child learns from them. Many parents describe their child as intelligent (57%), inquisitive (56%) or curious (43%). And parents who identify their child as “curious” are most likely to “strongly agree” that learning from one another is a two-way street. The average parent learns something new from their child about five times per week, and 80% of parents are surprised by their child’s knowledge of certain topics. In order to foster their child’s creativity, parents give them opportunities to ask others questions (65%), expose them to different lifestyles and cultures (59%), let them explore the world around them (59%) and encourage them to play and use their imagination (45%). “It’s no secret that kids are curious and love to ask questions,” said Dr. Lauren (Starnes) Loquasto, senior vice president and chief academic officer at Goddard Systems, LLC, manager of The Goddard School franchise system. “It’s important for parents, caregivers and educators to harness every child’s innate inquisitiveness to help them develop and grow. When selecting a preschool, I encourage parents to seek programs that value the power of curiosity and foster their students’ interests through questions to help them discover the joy and wonder of learning.” Beyond fostering curiosity, when asked to identify the top areas in which their child needs the most support or improvement, parents said learning social skills (68%), gaining social-emotional intelligence (51%), being in new situations (49%) and learning how to be independent (47%). Thankfully, aside from the curriculum, parents believe that the benefits their child receives from attending school include learning those social skills (69%), being exposed to different situations (52%) and learning independence (52%). “Attending preschool can be a valuable avenue for young children to support their social-emotional growth, and prepare them for academics later in life,” added Dr. Loquasto. “However, all parents and caregivers can support the well-rounded development of their children by embracing a child’s curiosity, appreciating their unique talents and personalities and supporting their individual social, emotional and academic development.” WHAT TOPICS DO KIDS ASK QUESTIONS ABOUT? ● The world around them (animals/nature, current events, home experiences) - 76% ● School-related (history, math, reading, writing, science) - 64% ● Family-related (Parents/caregivers/siblings) - 62% ● Safety - 39% ● Relationships/friendships - 35% ● Daily experiences (food, clothing, sleep, routines) - 30% ● Future-facing (careers, money, dreams) - 29% ● Entertainment (TV, movies, music, sports) - 20% Survey methodology: This random double-opt-in survey of 2,000 parents of kids ages 0-6 was commissioned by The Goddard School between October 17 and October 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Fifty-five percent of Americans believe that the concept of New Year’s resolutions is outdated, according to new research. A survey of 2,000 adults who follow resolutions evenly split by generation found that millennials, in particular, are the most over the classic “resolution” (66%). Over half of those surveyed give up on their resolutions by March (52%).

Nearly six in 10 (57%) Americans have bought or read a book based solely on its cover, new research suggests. A survey of 2,000 U.S. adults found that surprisingly, a whopping 96% of those who did so said the book largely met their expectations. Two-thirds (67%) also admitted they only read books that have been adapted into movies or TV shows. Overall, the average person reads eight books a month, totaling almost 100 books a year. However, eight in 10 (80%) admitted to avoiding a book because of its outward appearance. The top reasons? The book cover looked too plain (61%), used a title font that wasn’t likable (56%), featured art that didn’t match the genre (52%) or used the movie poster of the book’s film adaptation (49%). Conducted by OnePoll on behalf of ThriftBooks, the research also found which elements make the best book covers. People noted a detailed illustration is important (53%), as is an image of the story’s setting (53%). Other callouts were a compelling color palette (50%) and an image of the protagonist (47%). Respondents shared their favorite covers of the books they’ve read, including “Think and Grow Rich” by Napoleon Hill, “Atomic Habits” by James Clear, “Misery” by Stephen King, “Harry Potter” by J. K. Rowling, the “Twilight” series by Stephanie Meyer, “Fifty Shades of Gray” by E. L. James, and books by Danielle Steel. When it comes to the winter holidays, over half (53%) regularly give books as gifts to others. The top genres for gifted books include romance (47%), fantasy (45%), comedy (40%), sci-fi (39%) and history (39%). Surprisingly, though, the biggest factors that influence what type of books people buy as gifts are their presence on a well-known bestseller list (44%), social media buzz (29%) and the cover (29%) — much more so than genre (10%) or even the author (9%). “Books make for a great holiday gift, no matter the recipient,” said a spokesperson for ThriftBooks. “From classic favorites and book-to-movie adaptations to short or long stories, there are as many books to choose from as there are types of readers, making it easy to find something for everyone on your list this holiday season.” Additionally, the survey uncovered the different habits of day and night readers. If you consider yourself an avid reader, you most likely read during the day rather than at night (88% vs. 69%). Among day readers, nearly two-thirds (65%) attribute their preference to avoiding nightmares based on their reading material, while over half (52%) want to escape to another place during the day. Day readers are also more likely than night readers to prefer to read while surrounded by others (49% vs. 36%). Nighttime reading may have its advantages, though. Fifty-six percent of those who read at night said it helps them get better shuteye, and 55% noted it helps them fall asleep faster. “Our research shows that sometimes, readers can tap into their experience to correctly predict whether they’ll like a book based on its cover alone,” the spokesperson added. “Although readers differ in how and when they enjoy their favorites, they all find ways to enhance their daily lives through reading.” BOOKS WITH THE BEST COVERS ● “Misery” by Stephen King ● “Harry Potter” by J. K. Rowling ● The “Twilight” series ● “Fifty Shades of Gray” by E. L. James ● Books by Danielle Steel ● “Atomic Habits” by James Clear ● “The Pilot’s Wife” by Anita Shreve ● “Things Fall Apart” by Chinua Achebe ● “Ball Four” by Jim Bouton and Leonard Shecter ● “Goals” by Brian Tracy ● “The Grapes of Wrath” by John Steinbeck ● “My Sister’s Keeper” by Jodi Picoult ● “The Little Prince” by Antoine de Saint-Exupéry ● “The Secret History” by Donna Tartt ● “Legends and Lattes” by Travis Baldree – The average respondent reads 8.28 books a month x 12 months = 99.36 books a year Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by ThriftBooks between Oct. 10 and Oct. 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to their “Spending Wrapped”, Americans saved nearly $2,000, paid off three debts and spent the most money online shopping ($744) in 2023. A new survey of 2,000 U.S. adults revealed that going into 2023, 93% had financial goals and many Americans met them. Those goals included paying off debts (67%), having a certain amount of money in their savings (62%), spending less on non-necessities (62%) and sticking to a budget each month (50%). When taking a deep dive into the ways Americans spent their money in 2023, it’s clear that food and fun go hand in hand as Americans spent nearly $1,800 ($1,791) on dining out, fast food and food delivery. Similarly, Americans spent about $744 shopping online and spent another $702 at in-person retailers like big box stores, boutiques or malls. Health and wellness continues to be a priority, with Americans estimating they spent upwards of almost $1,300 on health items such as vitamins and gym memberships ($649) and self-care such as nail salons and massages ($648). Conducted by OnePoll on behalf of Chime, the “Spending Wrapped” survey looked at all the ways Americans managed their finances in 2023. The top three debts Americans hoped to pay off included credit card debt (69%), health care or medical debt (57%) and home loans (53%). Others planned to chip away at commercial debts (51%) and student loans (44%). According to the survey, the average American successfully paid off three different debts this year. Almost two in five (39%) have already achieved their debt-free goals and another 50% are working hard through the rest of the year to do so. Respondents spent an average of four days each month feeling stressed about paying bills and other necessities. When it comes to savings, Americans set out to save about $2,100 ($2,132) in 2023 and impressively came within $200 dollars ($1,982) this year. More than two in five (43%) also say this goal is “in progress,” spending the remainder of the year stashing away their cash. “It’s encouraging to see that Americans are not only setting financial goals, but also reaching them,” said Chime’s Chief Experience Officer Janelle Sallenave. “Financial progress is a marathon, not a sprint and taking advantage of the financial technology that works best for you can be helpful on your journey.” Most Americans (59%) prefer to manage their bank account digitally, rather than in-person (28%). Respondents who bank digitally check their account an average of four times per week, though 12% said they check their balances at least once a day. Almost three-quarters (74%) believe that digital banking helped them achieve their financial goals for 2023. Looking ahead to 2024, Americans already have their eyes on the prize. The two most popular goals are reaching new milestones in their 2023 goals (54%) and working towards achieving overall financial wellness (52%). And at the end of the day, 76% feel more confident that they’ll be able to achieve their goals in 2024, compared to 2023. “With a new year comes new goals. Results showed that 44% of respondents are hoping to take another crack at this year’s goals and 47% are hoping to improve their financial planning,” said Sallenave. “We are seeing the ways that digital banking can help people manage their day-to-day finances and position you for even more success in your financial future.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Chime between October 18 and October 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).