SWNS

Only half of hourly employees feel they will be able to retire comfortably. A survey of 2,000 employees split evenly between salaried and hourly workers revealed that hourly workers are less confident they will retire comfortably compared to salaried workers (53% vs. 63%). Among hourly workers, one in three (33%) admitted they were “winging it” when it comes to their retirement plan. Conducted by OnePoll on behalf of retirement benefits provider Human Interest, the survey found that a quarter of employees say their employer does not offer a retirement savings plan at all. Hourly workers making less than $60,000 a year had even less access than salaried workers making the same amount (28% with no access for hourly workers vs. 21% for salaried workers). That lack of access may impact workers’ financial independence during retirement years — 54% of hourly workers say they will be somewhat or very reliant financially on a family member. Compared to salaried workers, hourly workers are twice as likely to say they do not have any other family member they can rely on. The average worker is only saving 70% of what they plan to withdraw annually every year in retirement. While the average employee currently has $128,815 saved for retirement, they anticipate needing to withdraw $184,850 annually upon retiring. In addition to these challenges, many hourly workers are the first in their families to have access to retirement savings. Nearly a third (32%) of hourly workers said their parents and grandparents did not have access to retirement savings plans, compared to 24% of salaried employees. Some workers are delaying or omitting certain purchases in favor of funding their retirement, including home improvements/repairs (48%), a vacation (45%), and even a wedding (39%). Even considering all these retirement savings access challenges, a strong majority (73%) of workers are likely to embrace “pretirement,” an emerging life stage between full-time work and retirement in which hours are reduced and people consider new job roles. Of those planning to “pretire,” 39% expect to pivot to a new job in a different industry. “Both hourly and salaried workers seek flexibility and choices in retirement planning, but we've seen that hourly workers overwhelmingly lack access to plans in the first place,” said Kristina Wallender, Chief Experience Officer at Human Interest. Men were much more confident they could comfortably retire compared to women (66% vs. 51%), an indication of pay equity gaps and fewer savings opportunities for women. More men are likely to pretire than women (79% vs. 67%). This may be a result of the gender savings gap — 52% of women have currently saved less than $100,000 for retirement, compared to 45% of men. “Our survey found that four out of every 10 people find it hard to talk about saving for retirement with anyone other than a spouse,” said Wallender. “We need to bring the conversation about saving for retirement out in the open so that talking about it becomes a social norm.” PURCHASES PEOPLE ARE DELAYING IN FAVOR OF THEIR RETIREMENT FUND ● Home improvements/repairs - 48% ● A vacation - 45% ● A wedding - 39% ● Continued education - 37% ● Traveling - 36% ● A vehicle - 35% ● Real estate - 31% Survey methodology: This random double-opt-in survey of 1,000 salaried and 1,000 hourly employed Americans was commissioned by Human Interest between July 27 and July 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American whips out their phone to take a photo six times each day. A survey of 2,000 U.S. adults revealed that camera rolls are flooded with group photos with friends (66%) and family (69%) as well as photos of friends (63%) and family (58%) without them in it. Selfies (58%), pet pics (52%) and scenery (43%) also topped the list of frequent photos. Respondents are likely to take photos at events such as graduations (45%), weddings (44%), on vacation (40%) and at sporting events (37%) — with the average person taking nearly 23 pics per event. Following the event, respondents will look back on those photos a little more than once per month, or 13 times per year. Respondents admit they spend nearly 40% of the event on their phone taking photos. This may be because 45% feel like they need to take pictures in order to remember the event in detail. Conducted by OnePoll on behalf of Mixbook, a photo book brand, results also revealed that the average person has nearly 3,000 photos (2,795) in their camera roll, and would like to print out more than one-third of them (34%). Despite 70% of respondents intending to print out the photos they take at least sometimes, only 19% “often” do so, while 22% “rarely” get around to it. Most commonly, respondents keep the photos they take to themselves (61%). Others look back on them to relive the memories (55%) or post them on social media (53%). But respondents’ favorite photo on their camera roll seems to be more personal than an Insta-worthy selfie. Those include, “a picture of myself and my three great-grandchildren,” “my cat that passed at 23 years of age,” “the ones of my mother” and “my cat and dog playing with each other.” "Photos have this magical way of freezing moments that might otherwise slip away. Each snapshot captures a chapter of our lives, a cherished memory that ties us closer to our loved ones through shared experiences,” said Andrew Laffoon, CEO at Mixbook. “We understand the importance of finding the stories in these moments and help turn them into tangible keepsakes that can be shared and enjoyed together for generations." When asked how photo-taking habits have changed over the last five years, 31% say they take more photos and 26% take fewer. Of those who take more photos, it’s most commonly attributed to a desire to share them with friends and family (75%). On top of that, respondents want to look back on them later (68%), memorialize what they look like now (62%) and to remember everything (56%). On the flip side, those who take fewer photos blame a lack of memory on their phone or camera (59%), not knowing what to do with the photos they take (57%) and having fewer things to take photos of (53%). But when it comes to scouring their camera roll for certain photos from the past, most respondents (54%) find it to be overwhelming. “In today’s digital age our camera rolls have become digital black holes where the stories behind our photos are getting lost. This makes it tough for people to hold onto the memories that truly matter,” said Laffoon. “We help customers not only organize the photos but also curate the important, photo-worthy moments. This way, they can transform them into keepsakes that celebrate the people and moments they never want to forget.” HOW DO AMERICANS DECIDE WHAT TO TAKE PHOTOS OF? ● Because they want to look back at the moment later - 65% ● It’s something unusual/something they’ve never seen before - 61% ● Based on whether or not they want to show someone else - 58% ● It’s something they want to post on social media - 38% ● Cuteness factor - 29% ● It’s something a friend or family member would like to see - 28% ● They want to add it to their photobook - 15% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Mixbook between August 15 and August 16, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Almost nine in 10 parents admit they’ll “never” be done worrying about their child. According to a new survey of 2,000 parents of children ages 0-6, 89% agree that even when their child is grown and out of the house, they’ll never stop worrying about their wellbeing. Two in five (43%) are concerned about their child every waking moment. The top worries parents burden themselves with were found to be their child’s emotional well-being (45%), health (43%) and physical safety (38%). When it comes to parenting style choices, many are concerned about technology use and screen time (43%). This was followed by their finances (41%), being a role model (38%) and work-personal life balance (34%). But regardless of their own parental anxieties, it only took the average respondent five months to feel confident in their parenting abilities. Conducted by OnePoll on behalf of Safety 1st, research revealed that over the last six months, parents have lost close to two full days of sleep (45 hours) worrying about their child — though 11% admit they’ve lost more than five full days — or over 120 hours. Almost every parent (84%) had concerns about their baby before even bringing them home from the hospital. Those include how they are going to guide and teach them (48%), their own parenting abilities (47%) and even not having the right items (29%). But almost two-thirds (63%) of parents felt prepared to address them and spoke to other parents (56%) or to their doctor or health care provider (50%). Others practiced the tasks they were worried about ahead of time (41%) and baby-proofed their home (38%). One-third of parents did the basics when it comes to child-proofing, but 26% left no stone unturned and took care of their entire home. “It's clear that parents' commitment to the safety and wellbeing of their children is boundless and ever-present," says Kristen Ahern, Director Brand Marketing at Safety 1st. "The finding that 89% of parents never stop worrying, even when their child is grown, underscores the profound depth of parental love. It's important to find product solutions that help parents navigate these common anxieties, so families can focus on the joyous moments of raising their young ones.” Parents are most concerned about their child’s safety in public places such as stores or restaurants (57%), followed by playgrounds and parks (42%), in daycare or at school (42%) and at events like concerts or sporting events (26%). The survey also asked each respondent to share some tips and tricks they utilize to keep their kids safe. One parent said, “I write my contact information on the tags in their clothes.” Another uses the tried and true method of hand holding, but with an added twist, “We both wear a friendship bracelet with a strap attaching them so they don't get lost or kidnapped.” Of the 63% of parents who’ve traveled out of state or gone on vacation with their infant, 28% admit to packing too much. The top things to bring on a trip with your child were found to be an infant car seat (37%), full-sized stroller (32%), thermometer (31%), booster car seat (28%) and a compact-sized stroller (25%). "Traveling with children, especially the young ones, can be a unique challenge — every parent wants to ensure their child's comfort while maintaining safety,” said Ahern. “The survey highlights that, from deciding what essentials to pack to keeping kids entertained during the journey, parents truly go the extra mile.” WHAT ARE THE HARDEST PARTS OF TRAVELING WITH YOUR CHILD? ● Finding ways to keep them entertained during the trip - 45% ● Making sure I had everything they needed - 45% ● Choosing which items to bring and which to leave at home - 29% ● Having the right amount of snacks/food - 27% ● Making sure my child doesn't get lost - 27% ● Ensuring safety at the destination - 26% ● Packing bulky items (car seat, strollers, etc.) - 21% ● Traveling to the destination - 21% ● Avoiding sickness - 19% ● Losing luggage with my child’s supplies - 8% Survey methodology: This random double-opt-in survey of 2,000 parents of children ages 0-6 was commissioned by Safety 1st between August 28 and Sept. 4, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The most unwanted gifts people receive are diet plans, cufflinks and soap on a string. A poll of 2,000 adults found 75% receive up to seven presents each year which they’ll never use - with friends, children and colleagues labelled as the worst present givers. Bad romance novels, hankies and aftershave were seen as other dull items to be gifted on birthdays, Christmas and beyond. While 57% don’t welcome clothing of any kind being selected by someone else. The research, commissioned by personalised book publishers, Wonderbly and conducted by OnePoll, found when reacting to an unwanted present, 27% graciously accept it while 17% pretend to be delighted. However, a tenth show no emotion and simply ‘do nothing’ and 21% have even fallen out with a loved one over a terrible present. Not wanting them to go to waste, 26% donate their disappointing gifts to charity while 14% adopt an ‘out of sight, out of mind’ mantra by hiding them in the house. And while a shameful 18% rewrap and regift to someone else, 22% said they have previously experienced this themselves. Of those who have ever been given their own gift, 32% ended up telling them but 31% decided to say nothing as they are too embarrassed. “Giving and receiving gifts is one of life’s little joys,” said the brand’s spokesperson. “There’s a great deal of emotion in gift giving, the perfect gift can leave someone speechless while the wrong one can cause feelings of disappointment.” When watching someone open a present they clearly don’t want, 22% are filled with disappointment, while a quarter feel anxious and awkward the receiver is disappointed. Nonetheless, 39% rate their gift giving skills as ‘pretty good’ with only 4% admitting they are ‘terrible’. When it comes to great gifts, photobooks, gift vouchers and something which has been made by their children have been voted as some of the best. Partners take the crown for the top gift givers followed by children and moms. When receiving these types of presents, 21% experience pure happiness and a further 21% feel grateful. The study also found 77% prefer something that feels like a lot of thought has gone into it - with 70% agreeing personalized gifts mean more to people. Nearly four in 10 (39%) says these types of presents show that an extra level of effort has been made and 25% believes it provides an emotional connection. “Giving gifts a little more thought really goes a long way to the person receiving it, but also to the person who gives it,” the spokesperson added. “Choosing a present for a friend or loved one can be really rewarding and when you get it right, it’s often a gift that’s treasured forever.” TOP 50 WORST GIFTS TO RECEIVE - Bad romance novels - Diet plan - Car manual - Soap on a string - Children’s toys - Cufflinks - A tie - Hankies - Aftershave - Movies you’ve already seen - New map of the United States - Cleaning products - Joke books - Address books - New windscreen wipers - Sports memorabilia - De-icer - Boxers or pants - Mousepad - Dressing gown - Apron - Party games - A scarf - Chocolate coins - Calendars - Bath salts /bubble bath - Iron - Anti-ageing products - Potpourri - Car maintenance kit - One of those packs with beer or gin with a glass to drink it out of - Crossword book - Gym membership - Hamper - Chocolate fondue set - Photo frames - Hairdryer - Knitwear - Slogan t-shirts - Novelty socks - Perfume - Lingerie - Electric toothbrush - A mug - Stationary - Bottle of booze - Slippers - Toiletry kits - Electric blanket - Foot spa

Seven in 10 (70%) people have pretended to enjoy a food or meal they didn’t like to avoid hurting someone’s feelings. A survey of 2,000 U.S. adults found that regardless, nearly two-thirds (64%) say food is their love language. About half (48%) show their loved ones they care by regularly surprising them with their favorite foods. Those looking to express their affection through food can’t go wrong by preparing a homemade meal (64%), creating someone’s favorite snack trays (61%), buying their favorite candy (60%) or baking a homemade dessert (60%). Conducted by OnePoll on behalf of Farm Rich, the survey also revealed people have bought or cooked a meal for someone to say “I Love You” (53%), console them (53%) and express thanks (51%). The top recipients of these meals? Their partner/spouse (61%), children (58%), grandparents (47%) and friends (47%). Among respondents who are parents, 67% bond with their child over a shared love for food. Additionally, results discovered the most impressive foods to make from scratch. Preparing or cooking a meal is more meaningful than buying one (25% vs. 13%), but which dishes are most effective? The top meal to cook for a lasting impression is pizza (19%), while cheese/mozzarella sticks and meatballs were tied for the most impressive snacks or appetizers to make (14% each). And if you want to indulge someone’s sweet tooth, you can’t go wrong with homemade ice cream (14%) or cupcakes (13%). Going on a date? Cookies (48%), ice cream/milkshake (47%), pizza (46%) and cake (46%) are the most romantic meals to share with a partner — more so than oysters (24%). We all know how being forgetful can be a relationship deal-breaker, but some things are more important to remember than others. According to respondents, forgetting their favorite meal (32%) is a bigger taboo than failing to remember their favorite TV show or movie (27%). “Food remains a timeless love language, transcending differences between people through the shared experience of enjoying a delicious meal or snack, and a fast way to find common ground,” said a spokesperson for Farm Rich. More than two-thirds (67%) say sharing is caring when the item in question is their favorite food. And 59% are likely to share their favorite meal with others. But while 72% said they’re usually honest about their partner’s cooking skills, only half (53%) of those in relationships rated their partner’s cooking skills as “excellent” or “good.” “No matter who cooks or prepares the meal, our research shows that when it comes to food, it’s the effort that counts and is remembered the most,” the spokesperson added. PEOPLE’S DATE-DEFINING FOODS ● Cookies - 48% ● Ice cream or milkshake - 47% ● Pizza - 46% ● Cake - 46% ● French fries - 40% ● Wine and cheese - 39% ● Cheese sticks - 37% ● Sushi - 37% ● Taco/burrito - 28% ● Oysters - 24% ● Tapas - 19% ● Pasta - 18% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Farm Rich between Aug. 14 and Aug. 16, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in four people of color with eczema feel ashamed of others seeing their skin every day (26%), according to new research. A survey of 1,500 people of color with eczema looked at their experiences of living with their skin condition. While 72% said that other family members have eczema, one in nine shared that they don’t know anyone else who has the same condition. Conducted by OnePoll for Aveeno, the survey found that half of respondents said that their eczema has had a negative impact on their life overall (49%). Similarly, 30% think about how their eczema affects them every day, especially when it comes to doing certain activities or socializing. Respondents find themselves avoiding activities that involve them spending time with others like visiting family or going to parties (30%). One in five shared that their love life has also suffered, as they avoid dating because of their eczema (20%). They also avoid making physical contact with others (29%). Being active can be a challenge, too. Those surveyed avoid physical activities like swimming (30%), exercising or playing sports (20%) and walking or running for a long period of time (19%). Thirty-seven percent of respondents shared that they feel insecure about their eczema every day. Conscious clothing decisions are made every day to avoid options that expose areas where their eczema is visible (27%). Respondents also keep a close eye on the weather and avoid going out when it’s overly warm or cold (38%), with some taking extra measures like wearing protective clothing to ensure eczema does not flare up (24%). More than a quarter of those surveyed also avoid certain foods because of their eczema (28%). To help combat flare-ups, 21% try to eat foods high in Omega-3. But sometimes eating right just isn’t enough; 49% of people of color who have eczema struggle with their skin condition on a daily basis. “Sensitive skin and eczema are skin conditions that can be managed with the right care,” said Sabrina R. Henry, chief principal scientist at Aveeno. “In addition to dermatologist visits, I recommend looking for topical products that have ingredients that soothe and nourish the skin, like oat. Oat naturally contains proteins, vitamins B and E, and nourishing lipids that work to lock in moisture for rough, dry skin and help maintain the balance of the skin’s microbiome for healthy looking skin.” Thirty-six percent are wary of products that they may have a bad reaction to and another 37% admit that they don’t know what their skin needs. Three in five attribute their sensitive skin to their eczema (61%); others noted skin issues like dry skin or psoriasis. Respondents often moisturize frequently (53%) and only 38% bathe daily to help against skin flare or irritation. If it weren’t for their eczema, respondents would love to spend more time socializing (34%). “Everyone deserves to feel comfortable in their own skin,” said Henry. “Understandably, skin can have quite an impact on one’s esteem and quality of daily life. With the right care and topical products, those suffering from eczema and sensitive skin can help nourish their skin and boost their confidence.” Survey methodology: This random double-opt-in survey of 1,500 people of color who have eczema was commissioned by Aveeno between June 21 and August 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It’s all of us or none of us — a new survey has found a majority of Americans believe companies need to value accessibility. The poll of 1,000 employed Americans and 1,000 employed Americans with disabilities found that 9 in 10 respondents overall said it was important for their employers to value diversity and inclusion, specifically including individuals with disabilities. Highlighting the challenges Americans with disabilities face in the workplace, 57% of Americans with disabilities believe that their disability has limited their career opportunities. Forty-three percent of all respondents believed that people with disabilities are not given equal opportunities for employment and advancement in the workplace. In recognition of National Disability Employment Awareness Month (NDEAM) this October, the study conducted by OnePoll and commissioned by SourceAmerica was designed to highlight the crucial need for more public and private sector help in creating additional job opportunities for people with disabilities. “The survey results strengthen our resolve to create access to more jobs for people with disabilities in the workforce. Our goal is to create a level playing field where anyone with a disability who wants to work has the opportunity to do so,” said Richard Belden, president and CEO of SourceAmerica. “As we approach National Disability Employment Awareness Month, we want to encourage employers nationwide to join us in connecting people with disabilities to competitive jobs with good wages and advancement potential to build careers.” A majority (59%) of those with disabilities said they’ve left their job due to discriminatory acts, while only 26% of people without disabilities have made the same decision based on discrimination. Two-thirds (68%) with disabilities said they’ve witnessed discrimination against someone with a disability in their workplace, twice as many (32%) as respondents without disabilities. Fifty-eight percent of those with disabilities said they experienced workplace-related discrimination as early as during the job interview, compared to only 26% of Americans without disabilities. The survey findings also revealed a lack of awareness about Diversity, Equity, Inclusion, and Accessibility (DEIA) initiatives, with six in 10 respondents indicating that they have not heard of DEIA. Nearly half of respondents (48%) knew that the A in DEIA stood for Accessibility. Of those familiar with DEIA initiatives, 58% believed that their employer is not doing enough to promote diversity and inclusivity. Seven in 10 believed more emphasis should be placed on people with disabilities in workplace DEIA initiatives. Additionally, 67% viewed DEIA initiatives as essential for helping individuals facing barriers to employment, which includes people with disabilities. Almost all respondents (93%) agreed that the government and private/public sectors should actively support employment opportunities for individuals with disabilities. More than a third (37%) would like to see the government help employers set targets, quotas or goals for disability representation within their workforce. “With this finding in mind, we continue to voice our support and educate lawmakers on the Congressional efforts to establish a 1% federal contracting goal for the AbilityOne Program,” added Belden. “Through this survey, American employees with and without disabilities across the country have made their voices heard and the results prove their desire for immediate action by lawmakers to provide more opportunities for employment for the disability community.” ACTIONS EMPLOYERS CAN TAKE TO PROMOTE INCLUSIVITY FOR INDIVIDUALS WITH DISABILITIES ● Create flexible work arrangements and job modifications - 45 % ● Provide reasonable accommodations - 39 % ● Educate employees about disability inclusion and sensitivity training - 39 % ● Ensure equal access to training and development opportunities - 36 % ● Increase representation of individuals with disabilities in leadership - 32 % ● Foster a supportive and inclusive work culture - 29 % ● Implement inclusive hiring practices - 25 % MEASURES GOVERNMENT CAN TAKE TO PROMOTE EMPLOYMENT OPPORTUNITIES FOR PEOPLE WITH DISABILITIES ● Ensuring that workplaces are equipped with the necessary accommodations - 57 % ● Conducting disability awareness training for hiring managers and employees - 49 % ● Collaborating with disability-focused organizations - 40 % ● Setting targets, quotas, or goals for disability representation within their workforce - 37% ● Sharing success stories of individuals with disabilities - 34 % DISCRIMINATIVE ACTS PEOPLE WITH DISABILITIES HAVE FACED IN A WORKPLACE ● Negative attitudes impacting work relationships - 38 % ● Inappropriate comments or jokes about my disability -37 % ● Assigned lower-quality tasks due to my disability - 35 % ● Unequal growth or advancement opportunities - 33 % ● Withheld information or resources - 30 % ● Exclusion or isolation from work activities - 29 % ● Ignored contributions based on my disability - 27 % Survey methodology: This random double-opt-in survey of 1,000 employed Americans and 1,000 employed Americans with disabilities was commissioned by SourceAmerica between July 14 and July 21, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Forget once-a-month bubble baths—instead, new research shines a light on smaller daily acts of self-care. A survey of 2,000 nationally representative Americans found more than half (52%) agree that “self-care days” are only temporary fixes compared to practicing smaller daily habits. When it comes to what self-care is, 64% of U.S. adults think of it holistically, as balancing all aspects of health or creating habits that contribute to overall well-being. While eight in 10 respondents say practicing daily self-care habits is a priority, many (41%) have let them falter over the past year. And more than two in five (44%) believe it is difficult to balance all aspects of their health. One-quarter of all respondents (24%) even claimed they don’t have time for self-care on a regular basis. Those struggling to prioritize self-care cite being too preoccupied with household chores and responsibilities (56%) caring for their family (49%) and work (47%). Mothers in particular are having an even harder time, with 50% of those surveyed agreeing that, over the past year, they have let their self-care habits fall behind. The survey, commissioned by Medifast, health and wellness company behind the habit-based and coach-guided program OPTAVIA, also found that three out of five U.S. adults said it’s important to have support from others when it comes to prioritizing self-care (63%). “Consumers today have an abundance of information and options contrasted by little time and lack of support. People need simple yet comprehensive solutions that help them make a healthy lifestyle second nature, whether they are struggling to manage their weight or find time for healthy motion,” said Dan Chard, chairman and CEO of Medifast. “Approaches that are scientifically designed, backed by experts and offer the support of a community will resonate as people continue to seek out realistic ways to prioritize their health and wellbeing.” Yet, life happens. Respondents said they were likely to acknowledge a need for more “self-care” time when feeling overwhelmed (41%), tired for an extended period of time (39%) or easily irritable (38%). They feel forced to prioritize self-care when recovering from an illness (34%) or facing financial hardship (25%). And it isn’t just major events, others prioritize self-care more when facing pressure at work (20%), after a romantic relationship change (19%) or even after a disagreement with a loved one (18%). Overall, 36% of those surveyed are making it a top or high priority to practice self-care every day, like staying hydrated (48%), having a positive mindset (46%), going outside (43%) and getting quality sleep (36%). Respondents also cited areas in which they need the most care, including exercise (33%), sleep (28%) and their mental and emotional health (27%). While most (61%) acknowledge that it’s okay to misstep when trying to create healthy habits, like having an unhealthy snack or skipping exercise for a day, 35% said they’d feel discouraged or ultimately give up if they fell off track. “In a fast-paced world, many expect instant gratification and are focused on quick fixes, which leaves them feeling discouraged when they don’t experience immediate results,” said Satya Jonnalagadda, Ph.D., MBA, RDN, vice president of scientific and clinical affairs at Medifast. “Staying persistent and motivated can be difficult, so it’s not surprising that people tend to be more successful in reaching their health goals when they have the support of a coach and community.” Survey methodology: This random double-opt-in survey of 2,000 nationally representative U.S. adults was commissioned by Medifast between March 31 and April 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly two-thirds (64%) of people believe it’s easier to graduate from college now than it was a decade ago. According to a survey of 2,000 U.S. adults, including 1,000 college students, about eight in 10 (79%) graduates think currently enrolled students have access to more resources than those in the past did. Over half pointed to greater flexibility through hybrid programs, synchronous and asynchronous classes (59%) as well as more resources online to help navigate college (54%). Additionally, 48% noted the increased availability of online options for classes as a factor in easing current students’ path to graduation. Conducted by OnePoll on behalf of Bellevue University for National Online Learning Day, results also found the average college student experiences six major challenges on the road to graduation, and financing their studies (38%) isn’t the only obstacle. People also reported difficulties balancing obligations outside of their studies (43%), finding effective ways to study (36%) and being a parent or caretaker while enrolled (26%). In fact, 48% admitted there was a time when they felt they wouldn’t graduate. People’s top three factors in selecting a college originally were the programs or classes offered (29%), the cost of the school (27%) and how highly ranked the school was (27%). One in five (21%) also prioritized colleges with a remote/online learning option. However, two in five (41%) would change some of their criteria when selecting a college if they were to return. Of those respondents, more than a quarter (26%) said an online learning option would be top of mind. If they were to enroll in a college course now, 45% would prefer a hybrid class, while 20% would want one fully online. “Working adults are always looking for ways to save time and money, especially when returning to college, so it’s important to prioritize flexibility in your learning environment in addition to ensuring you have access to integrated support,” said Dr. Matt Davis, Executive Vice President and Dean at Bellevue University. “Online learning can work for both first-time students balancing various obligations, as well as those seeking their next career promotion or considering a career change altogether.” Fifty-two percent have already taken an online class, whether for college, further education through work, or another purpose. Among the benefits people have found from online classes, respondents noted they are able to more easily balance class with other obligations (54%), study from their preferred location (53%) and learn at their own pace (49%). Regardless of their current level of education, the top two factors that would inspire people to enroll in virtual college courses are cost (39%) and availability of courses they’re interested in (38%). “If you’re considering enrolling in an online university, look for one that’s not only affordable but also has real expertise in offering online degrees with integrated support, and is accredited and nationally recognized by top employers across the country,” said Dr. Davis. PEOPLE’S TOP CHALLENGES IN COLLEGE Balancing school and other obligations - 43% Financing my education - 38% Staying on top of my schoolwork - 36% Finding effective ways to study - 36% Deciding which classes to take - 31% Commuting to and from class - 30% Budgeting - 30% Deciding a major - 30% Relationship issues - 27% Relationship issues with roommates - 27% Being a parent/caretaker - 26% Managing my physical health - 26% Managing my mental health - 25% Homesickness - 22% Survey methodology: This random double-opt-in survey of 1,000 general population Americans and 1,000 college students was commissioned by Bellevue University between Aug. 29 and Sept. 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

In time for Halloween, Freddy Krueger has been named the “most iconic” horror film antagonist in a new survey. The poll of 2,000 Americans with streaming subscriptions found the nightmare-jumping maniac was favored by 54%, followed by other icons like Chucky (39%), Ghostface (34%) and Jack Torrance (31%). Despite stealing people’s hearts and dreams, A Nightmare on Elm Street was not named the most iconic horror movie. That title belongs to Friday the 13th (41%); followed by Carrie (35%) and An American Werewolf in London (33%). And for less scary and more “spooky,” the most iconic family-friendly films were named Coraline (40%), Casper (37%) and Ghostbusters (37%). The survey also pinpointed specific eras of horror: any horror films pre-1988 are considered “classics,” while anything from 1995 onwards can be considered “modern.” Commissioned by global streaming platform Plex and conducted by OnePoll, the study also revealed people’s preferences for “spooky” or “scary” content and how it affects other aspects of their lives. Six in 10 said they like spooky movies, not designed with the goal of scaring, but are eerie and sinister. By contrast, only 27% prefer truly scary movies designed to frighten people. Spooky content lovers were also found to be more likely to create a new friendship over a shared interest in the genre (57%), compared to scary content lovers (39%). While over half of Americans (51%) are fans of true crime, both spooky and scary content enthusiasts overwhelmingly agree that fictional horror films and shows are scarier than true crime content (78% and 76%, respectively). And for those in relationships (60%), 63% of couples said they prefer watching spooky content together over scary content (53%). “Regardless if someone prefers spooky over scary or vice versa, there’s a clear, universal appreciation for the world of Halloween-esque content,” said Jason Williams, Product Director at Plex. “We’re drawn to storylines that give us a ‘rush,’ even when that comes at the cost of heart-pounding fright.” For many, loving horror is a generational tradition. For over half (59%) of respondents who said they were parents, 68% of them have had their kid ask to watch a scary movie. The rite of passage seemed to follow the popularity trends, as the movies kids ask to watch the most often are Friday the 13th (51%), Halloween (51%), An American Werewolf in London (46%), A Nightmare on Elm Street (36%) and Insidious (34%). Two in three parents said they were fine with their kids watching scary movies, as long as they are present. Spooky movie lovers were more likely to let their kids watch the genre than their scary movie counterparts (71%, compared to 59%). Seventy-five percent of Americans were age 13 or under when they watched their first horror film. A majority (53%) also remember watching their first horror movie without getting their parent’s permission beforehand. Nearly half (48%) said they still have adverse, visceral reactions to their first horror movie. Almost as many (47%) now believe they were probably too young to be watching horror movies at the time. “It’s clear that the horror genre has become more of a family tradition and a rite of passage from parent to child,” said Williams. “From family-friendly spooky fun to the truly terrifying, we hope to see film lovers and families bond over classic to new Halloween movies this year.” TOP 7 ICONIC FAMILY-FRIENDLY HALLOWEEN FILMS Coraline - 40% Casper - 37% Ghostbusters - 37% Corpse Bride - 35% Beetlejuice - 28% Halloweentown - 16% It’s the Great Pumpkin, Charlie Brown - 10% TOP 7 ICONIC HORROR FILMS Friday the 13th - 41% Carrie - 35% An American Werewolf in London - 33% Halloween - 33% A Nightmare on Elm Street - 27% Night of the Living Dead - 23% The Exorcist - 9% Survey methodology: This random double-opt-in survey of 2,000 Americans who subscribe to a streaming service was commissioned by Plex between August 16 and August 18, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to a new survey, the average American drinks less water than they should. The poll of 2,000 Americans shows that the average respondent only gulps down five glasses of water every day, in comparison to the recommended eight. Gen Z respondents surveyed drink the lowest amount of water, consuming an average of four cups per day. In comparison, millennials surveyed drink five cups, while both Gen X and baby boomers surveyed drink six.

Three in four singles agree: embracing your cringe and being true to yourself will help you find your perfect cringe counterpart, according to a new survey. In a poll of 2,000 Gen Z and millennial singles, one-third said their “cringey” habits should be embraced, rather than avoided. Likewise, 63% agreed that embracing their cringe can even help them find “The One.” Although what’s cringey can be completely subjective, nearly half (47%) of today’s singles consider themselves more cringe than cool and two in three find it attractive when dates are their authentic selves. This includes 74% who find it attractive when a date shares things they nerd out about – whether it’s their personal passions or a specific, niche hobby. Commissioned by Plenty of Fish and conducted by OnePoll, the survey explored the rise of cringe culture and its impact on dating, including how cringe behaviors or interests impact a potential connection and what younger singles consider to be cringe today. It’s clear today’s daters are seeking connections that are rooted in authenticity: 73% confirmed they aren’t afraid to reveal things about themselves that might be considered cringe on a first date. “Our research gives tangible proof that dating as your most authentic self, cringey interests and all, can and will help singles find a true and meaningful connection,” said Eva Gallagher, Resident Dating Expert at Plenty of Fish. “Being open and honest about who you really are, including your cringes, is something that should be shared with potential partners in-app or on first dates, to provoke more interesting conversations, stronger connections and better matches.” The survey also found being true to one’s self may even lead to a confidence boost for singles. Although 68% of respondents claimed they usually feel confident about themselves before a first date, 73% said they’d feel more confident if they both shared cringes beforehand. Similarly, another three-quarters (73%) believe that sharing their unique personality quirks or traits is an important step when getting to know a potential partner. While today’s singles are embracing their cringes, they universally agreed on what is considered cringey: mainstream interests or hobbies (59%), bad manners (52%) and awkward or embarrassing interactions (49%). Bad manners, on the other hand, are considered a red flag or absolute deal breaker for the majority of singles (54%). “When both parties are true to themselves, the likelihood of fostering a deeper, more meaningful connection increases,” continued Gallagher. “With that said, everyone has their own set of limits and boundaries, so trust your gut in terms of what feels too cringey, vs. just cringey enough. You may be surprised – many things that singles once thought were cringe are actually now seen as cool!” TOP DATING BEHAVIORS THAT WERE ONCE SEEN AS CRINGE BUT ARE NOW CONSIDERED COOL Talking about fandoms early on – 55% Being direct about dating interactions – 51% Not playing hard to get – 46% Being passionate about a niche sport or hobby – 43% Calling a potential date on the phone – 35% Survey methodology: This random double-opt-in survey of 2,000 single or casually dating Americans aged 18 – 42 was commissioned by Plenty of Fish between August 11 and August 16, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average mom who feels like a “bad mom” today feels this way 156 times a year, according to new research. A survey of 2,000 moms looked at their experiences after having children and found that a third feel like they’re a “bad mom” sometimes. Sixty-five percent of moms use social media, 26% don’t and the results found that those who do are more than four times as likely to feel like a bad parent (46% vs. 11%). More than three-quarters agree that social media puts pressure on moms to look or act a certain way (77%) and a similar percentage said that society has too many expectations of what a mother should be (79%). The survey also found that a majority of American moms who have heard of “momfluencers,” social media influencers who cater to moms, watch their content (83%). However, 65% of these respondents feel more insecure after watching this content. Yet, one in seven don’t think that “momfluencers” realistically portray motherhood. Interestingly, those who use social media are more convinced that “momfluencers” do represent motherhood compared to those who aren’t active on those platforms (83% vs. 47%). Conducted by OnePoll in partnership with Intimina, the survey found that when seeing other moms on TV or social media, respondents feel pressured to add things to their daily routines, such as exercising (46%), cooking (44%) and waking up early (43%). Forty-two percent also feel like they need to stay on top of housework and another 37% feel pressured to cook with “organic” foods. Because of their experiences with seeing online moms, two in three are completely over “momfluencers” (67%). “We believe every woman's journey is unique and should be celebrated,” said Dunja Kokotovic, global brand manager of INTIMINA. “We encourage women to embrace their experiences, lives and bodies without comparing themselves to others on social media. It is important to remember that their authenticity is their greatest strength, and there is no one-size-fits-all in motherhood.” Thinking back to their early days of motherhood, 53% admit they compared themselves to other moms within the first year. Those who use social media are four times more likely to have experienced this than moms who don’t (73% vs. 17%). Moms remember feeling unconfident about their role like whether or not they were meeting their child’s needs (35%) or being a good parent (32%). They also felt insecure about their body internally (18%) and externally (31%). Forty-one percent of those who gave birth to their child said that their body didn’t go back to the way it was before, and 69% of those whose bodies haven’t gone back to the way it was worry it never will. A majority of moms who gave birth and experienced these changes were afraid something was wrong with them based on how different their body was (72%). One in seven shared that it’s harder to care for their body since becoming a mom and 61% have noticed lasting changes externally like stretch marks (54%), weight gain (45%) and change in hair (41%). A notable 42% of women who gave birth also experienced pelvic floor issues. Among them, more than half (70%) have experienced uncomfortable or painful sex due to a weak pelvic floor after giving birth. “Incontinence after childbirth occurs due to the stretching and weakening of the pelvic floor muscles during pregnancy and delivery,” Kokotovic, said. “Strengthening these muscles postpartum is crucial to regain bladder control, support pelvic organs, prevent long-term issues and enhance overall well-being, improving physical and emotional health. Caring for your body during this time is essential, and we encourage women to consider Kegel exercises as an effective way to strengthen their pelvic floor muscles. Assistive Kegel tools are designed to guide and personalize the Kegel routine, making it easier and more efficient to regain control and confidence. Remember, caring for yourself is a beautiful act of self-love and empowerment.” Many moms are also keeping an eye on their internal changes, too, like being more emotional (57%), hormonal differences (37%) and incontinence (36%). Survey methodology: This random double-opt-in survey of 2,000 moms was commissioned by Intimina between July 28 and August 1, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average person considers their home to be “completely clean” for only 11 days of the year, new research suggests. A recent survey of 2,000 U.S. homeowners and renters found it takes them an average of five days to actually start cleaning and sanitizing their home after they first decide it needs to happen. They said they spend an average of six days per year doing that cleaning. To that end, 68% will devote an entire day to cleaning and sanitizing a specific room in their home. For 63% of respondents, that room is the kitchen. Other rooms people spend a full day in include the bathroom (57%), living room (57%), bedroom (47%) and home office (47%). When it comes to cleaning and sanitizing, the average person has six items on their list. The top items? Rugs/carpets (68%), floors (63%) and clothing (57%). Meanwhile, appliances (30%), countertops (29%) and shelves (24%) were less likely to be dusted and wiped. Conducted by OnePoll on behalf of Lysol for the launch of Lysol Air Sanitizer, which kills airborne viruses and bacteria, the poll also revealed people’s perceptions about how bacteria and viruses may affect them and what precautions they take when cleaning and sanitizing their homes before hosting guests to help minimize their chances of spreading illness-causing germs. When hosting guests, people take a number of precautions to help stop the spread of bacteria and viruses by cleaning and sanitizing— most notably, encouraging the use of hand sanitizer (61%) and using disinfectant sprays (56%) and wipes (51%). “Over the past few years, people have become more conscious of the viruses and bacteria that we encounter in everyday life, and preventing the spread of both starts in the home,” said Anthony Kevek, R&D Senior Associate at Lysol. “It’s not just about having a home that appears clean or smells great. Finding the right products with antimicrobial properties can help kill 99.9% of viruses and bacteria, whether in the air or on surfaces, and provide an added layer of protection when preparing to host guests.” While nearly half (48%) are worried about airborne bacteria when someone is sick and 41% are concerned while hosting guests, only 22% had it top of mind while attending a large public gathering such as a concert or sports game, and just 20% think about it when eating out at restaurants or cafes. On average, respondents are concerned about catching airborne viruses and bacteria when at least five other people share the room with them. And 61% think most bacteria and viruses can make them sick. “It’s important to take proactive measures and keep your home protected from bacteria and viruses throughout the year, whether or not you or someone in your home has recently been sick,” Kevek added. “By doing so, you can help to prevent the spread of illness-causing pathogens, like cold, influenza and coronavirus, to you and your loved ones while keeping a sanitary environment year-round.”

More than a quarter (26%) of people can’t get through the work week without a nap during work hours. A poll of 2,000 U.S. adults found peak nap time for tired Americans strikes at 9:39 a.m. with as many as 65% saying the urge to nap strikes before 12 p.m. — and most commonly on a Wednesday. For 39%, it takes three to four hours into a workday before they want to nap, with 26% even having brought a pillow to their workplace. Conducted by OnePoll on behalf of Nature’s Bounty, results also found pregame naps are essential to people’s social lives, according to 46% of respondents. That may be because some events are simply more tiring than others. The top three that wear people out the most? Sports games (19%), street fairs (19%) and festivals (18%). And over a third (34%) admitted they’ve fallen asleep at an event due to inadequate sleep the night before. However, 62% are likely to miss an important occasion such as a wedding or job interview because they were napping or sleeping. The most common events people have missed were found to include a sports game (30%), meeting with friends (28%), a birthday party (28%) and a family dinner (28%). And if that weren’t FOMO-inducing enough, 43% also admit to dozing off in the middle of these events. The average nap was found to last nearly an hour, with the typical snooze going for 51 whole minutes. People have also taken a nap at some unusual places, including a movie theater (24%), a cafe or restaurant (24%), a doctor’s office (23%) and even a museum or art gallery (22%). On average, people are woken up from their nap twice a week — usually by a partner/spouse (36%) or co-worker (35%). “Napping may not be for all, but short daytime naps can bring benefits for people with night schedules, new parents, those who are sick, and for those who just want to relax," said Jaclyn Alberts, brand marketing at Nature’s Bounty, a Nestlé Health Science brand. “However, people shouldn’t always feel the need to nap to have a productive workday or enjoy a night out. Aside from certain circumstances, naps are not a replacement for achieving quality sleep. A good night’s sleep is essential to feel energized for whatever is on your schedule.” Sometimes, naps may not result in people feeling refreshed, as 45% of those polled reported frequently waking up after a nap feeling worse than they were before. That may be because the average person in this poll was found to get insufficient sleep three days a week (defined as experiencing challenges falling asleep and staying asleep). Uncomfortable room temperatures (34%), anticipatory anxiety (33%) and scrolling through social media before bed (30%) were revealed to be the main culprits of bad sleep. “If you aren’t getting quality sleep, talk to your healthcare provider about simple adjustments you can incorporate into your daily wellness routine, such as including a melatonin dietary supplement, in addition to considering other lifestyle changes,” Alberts added. EVENTS PEOPLE MISSED BECAUSE THEY WERE SLEEPING/NAPPING ● Sports game - 30% ● Meeting with friends - 28% ● Birthday party - 28% ● Family dinner - 28% ● Street fair - 27% ● Day cruise - 27% ● Romantic date - 27% ● Concert - 27% ● Graduation - 26% ● Job interview - 26% ● Festival - 26% ● Fitness class - 25% ● Dinner/drinks with co-workers - 25% ● Wedding - 24% WHERE HAVE PEOPLE TAKEN A NAP? ● A friend’s home - 30% ● My vehicle - 28% ● Public transportation (bus, subway, train, plane) - 27% ● Beach - 25% ● Movie theater - 24% ● Cafe or restaurant - 24% ● Library - 23% ● Park - 23% ● Doctor’s office - 23% ● Pool - 22% ● Corporate office - 22% ● Museum or art gallery - 22% ● Store - 20% Survey methodology: This random double-opt-in survey of 2,000 Americans who nap was commissioned by Nature’s Bounty between July 28 and July 30, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Americans fear AI and big corporations taking their data, but a new survey found 87% are admittedly likely to provide personal information to brands in order to save money. A poll of 2,000 US adults found 86% believe they know what AI is, but only 46% know what it does. This shows that more than half of Americans are unsure of the capabilities of AI. Over half (58%) trust AI, with Gen Z being the most trusting (67%). The least trusting was found to be baby boomers, at 29%. They were comfortable letting AI auto-order household items when they run low (36%), making reservations on their behalf (33%) and choosing their clothes for them (30%). Meanwhile, tasks people said they would not trust AI with are their taxes (31%), driving (28%) and monitoring children (26%). The study commissioned by UserTesting and conducted by OnePoll revealed that 70% are concerned about their privacy when they use artificial intelligence (AI) — top concerns being over not knowing what’s being done with their personal data (72%) and getting targeted ads (56%). Millennials are the most concerned with AI privacy (72%), while baby boomers are the least (66%). Over half (55%) are concerned about big corporations having access to their personal information. Yet privacy concerns don’t stop millennials from sharing their personal information: 73% are willing to hand over their details, while Gen Z and baby boomers were the least likely to share (27%, equally). Despite the concerns many have, respondents shared they would still be willing to share their birthdate (52%), their full name (45%), the name of their spouse or partner (44%), their email address (38%), the names of their children (36%) and even their social security number (34%). “It’s quite interesting to see this dichotomy so many people have with AI,” said Lija Hogan, Principal, experience research strategy at UserTesting. “So many seem to have a fear of AI or big corporations taking their data, but they’re willing to give it away if the deal is good enough. What this shows us is a core misunderstanding of what AI is and how it’s used. Many might think they know what it is, or they might be willing to give AI and companies access to certain personal information, but there’s still an overall concern about its capabilities and how it can benefit them.” The study also revealed half of Americans currently use AI in some capacity in their daily life — usually engaging it through their computer (74%), phone (62%) or while shopping online (57%). And 72% believe AI can save them up to an hour in their daily routine. Shoppers specifically stated they believed AI was being used in customer support (70%), estimating shipping costs (69%) and managing returns and exchanges (64%). Two in three (65%) believe AI knows their shopping habits equal to or better than the people closest to them. Likewise, 53% believe AI knows their shopping habits equal to or better than themselves. Nearly three-quarters (73%) believe AI improves the shopping experience — saving shoppers time (73%), offering them convenience while shopping (66%) and creating personalized experiences for them while shopping (62%). And with Black Friday quickly approaching, the majority of shoppers (73%) plan to use AI to find the best deals for the busiest shopping day of the year. “In many ways, it’s refreshing to see so many people already aware of how AI is incorporated into their shopping habits,” continued Hogan. “Still, the misconception of how AI is used is still prevalent. Making shopping easier with the use of AI means explaining to shoppers how AI can benefit their experience.” TOP 10 TASKS PEOPLE WOULD TRUST WITH AI Auto-ordering things for me when I run low on something – 36% Making reservations for me – 33% Choosing my clothing – 30% Taking my food order at a restaurant – 27% Emailing/texting people for me – 24% Handling my finances/taxes – 21% Driving – 15% Monitoring the home – 13% Monitoring children – 12% Choosing what I should watch on TV – 8% TOP 10 PIECES OF INFORMATION PEOPLE WOULD SHARE FOR A GOOD DEAL My birthdate – 52% My full name – 45% The name of my spouse/partner – 43% My email address – 38% The names of my children – 36% My social security number – 34% My credit card number – 31% My ID/driver’s license – 27% My allergies – 24% My style preferences – 22% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by UserTesting between August 3 and August 5, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Six in 10 dog parents believe that their furry friends have social lives that are just as lively, if not more so, than their own, according to a new survey. The new poll of 2,000 dog owners also found that 34% believe that their dog has an easier time making friends than they do. Most dogs seem to form bonds that mirror our own as 62% of those polled said their dog has both friends and "frenemies." Moreover, 52% believe their dog has a best friend, and almost half (49%) say their dog has a boyfriend or girlfriend in their social circles, according to the results. The survey, conducted by OnePoll on behalf of PetSafe, found that dog parks are magical places where dog friendships can blossom (43%). Dog parks help not just dogs but also their parents connect with their community. Thirty-nine percent of dog parents feel more connected to their neighborhood through these spaces. On average, dog owners have made friends with at least three people solely because their dogs met each other. For some dog owners, going to dog parks has become a routine. On average, they take their pets to the park about four times a week. Dogs find joy in dog parks in different ways, as 32% love the freedom of roaming around without a leash. Twenty-five percent enjoy meeting other dogs and 12% enjoy just cooling off in the water features. Shade and plenty of space are two other things important to some dogs and their owners, as 28% said they wished their local park had more shade, and some pups prefer room to roam by themselves away from loud noises (44%) or fellow dogs (15%). “One of the most rewarding experiences that dogs and their families can share at their local dog park is making new friends together,” Karla Attanasio, global director of PetSafe brand, said. “It’s so important that every dog park offers a place where both people and pets feel safe and comfortable. A dog park should be a place where strangers become friends, every day!” Nearly half of the respondents (48%) have a dog park within walking distance, while 33% do not. And while 75% visit their nearest park, 25% are willing to journey farther for a sense of belonging and for their pet. This happens mostly because their dog's friends are at the park farther away (66%). About 40% believe the closer park is too small for their dog. Also, 43% feel that the nearest dog park isn't kept in good condition. Five in 10 (53%) wish for more dog-friendly parks where they can bring their furry companions. Additionally, they hope that their local community can become more accommodating to dogs than it currently is. “Dogs are naturally social, and often they can help us come out of our own shells, too,” Attanasio said. “Building and maintaining safe, enjoyable dog parks is critical to creating more dog-friendly communities where pups and their people can form new relationships to last a lifetime.” Pet owners are ready to travel up to 18 miles for the best dog park experience. TOP PLACES DOGS MAKE FRIENDS ● While staying with a friend/relative of mine - 61% ● While out on a walk - 58% ● At doggy daycare/at a boarding place - 48% ● At a dog park - 43% ● At the dog/pet store - 36% TYPES OF RELATIONSHIPS DOGS HAVE ● Frenemies (in some ways a friend but also in some ways an enemy or rival) - 62% ● Best friends - 52% ● Boyfriend/girlfriend - 49% ● Friends - 43% ● Enemies - 40% ● Favorite playmate - 33% TOP REASONS PET PARENTS AVOID THE NEAREST DOG PARK ● I go to another dog park where my dog is friendly with the other dogs - 66% ● The closest dog park is too small - 44% ● I go to one that’s more convenient to where I work or otherwise spend my time - 43% ● The closest dog park isn’t well maintained - 43% ● The closest dog park doesn’t feel safe - 36% ● My dog doesn’t enjoy the closest dog park - 18% Survey methodology: This random double-opt-in survey of 2,000 dog owners was commissioned by PetSafe between Aug. 14 and Aug. 16, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Sixty-five percent of millennials and Gen Zers are worried about baby boomers’ impact on their financial future, according to new research. A survey of 2,000 U.S. adults evenly split by generation looked at the differences between their financial experiences and found that although younger generations are worried about older ones, bad money habits are common across the board. Just 27% rate their money-saving habits as “excellent.” Even though respondents have some good habits, most admit they make poor money decisions sometimes (62%). The survey conducted by OnePoll for National Debt Relief found that some of the most common bad money habits include writing off small purchases as insignificant (43%), gambling (39%) and using credit cards to pay bills (33%). Respondents said their money habits are inspired by their parents (48%). Whether these lessons were sound could be up for debate as more than half of Americans have been in debt at some point (51%) and 42% are currently experiencing financial difficulties. In light of these financial struggles, many are looking to destigmatize the idea that facing unmanageable debt is “shameful” or embarrassing (36%). While millennials were found to take the most responsibility for their habits (71%), a majority of them who are facing financial difficulties believe they’re consequences of baby boomers’ financial decisions (75%). Yet, baby boomers are the most resistant to believing that they make poor money decisions (27%), and of all those who are currently in debt, have the fewest number of respondents who fall into this category (45%). "This survey confirms something many of us feel, but don't always talk about: managing money can be tough, and we all make mistakes,” said Natalia Brown, chief client operations officer at National Debt Relief. “There’s a lot of guilt and shame people feel when they’re in debt and that needs to change. The data shows that most of us face challenges with money and that none of us are alone in that. By bringing this to the forefront, we hope to create more open and honest conversation around debt, and make it more comfortable for people to seek tools, programs and resources when they need them. By doing this, people can not only help themselves, but also set an example for future generations.” Millennials also report having the most information about how to create good financial habits (74%) and using it (45%), while boomers say they need more (30%). Gen Z respondents admittedly have the tools and knowledge they need, but have not used them (40%). Nearly a quarter of all respondents feel like they need better knowledge about how to develop good financial habits (23%), which may be why 37% look up to industry professionals and 26% listen to podcasts or radio shows. Interestingly, influencers have the least financial influence (16%). Gen Z, particularly, feels like they have a lot to learn from previous generations and would take their elders’ advice seriously (47%). The most important financial lesson that Gen Z and millennials have learned as they’ve aged is how to effectively manage and reduce debt (49%, 61% respectively). Some advice older generations may be keen to offer the younger crowd is to have an emergency savings fund (61%) and to save and invest earlier (53%). Although they offer good advice, younger generations expressed concern about paying for others’ mistakes in the future. Between Gen X and baby boomers, the former are nearly three times as likely to recognize that their generation’s financial decisions will have a significant impact on the future of younger generations (23% vs. 9%). Just 35% of older respondents think their generation will leave the economy in a good state for future generations. “There are many tools and resources available to help people learn and adopt better money habits,” Brown said. “Regardless of generation, financial literacy and education is important for securing a healthier financial future. By empowering ourselves with smart money habits, we're not just securing our financial wellbeing, but fostering a culture of fiscal responsibility that will resonate for generations to come." MOST COMMON BAD MONEY HABITS 1. Writing off small purchases as insignificant — 43% 2. Gambling — 39% 3. Using credit to pay bills — 33% 4. Taking out payday loans — 28% 5. Spending more than I earn — 26% Survey methodology: This random double-opt-in survey of 2,000 general population Americans split evenly by generation was commissioned by National Debt Relief between August 4 and August 8, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Dating as a single parent means every second counts. On average, they know if they want a second date just 38 minutes into the first. That’s according to a new poll of 2,000 single parents, which revealed that it also takes them less than an hour (55 minutes) into a date to determine if they’d be interested in having sex with that person. In fact, the average respondent believes that less than one-third (31%) of the dates they’ve been on were “worth it” or made them consider investing in a second one. Conducted by OnePoll on behalf of Stir, the survey aimed to uncover how single parents are emerging from the stereotypical mold, igniting their own flames and how they’re enjoying dating. Since becoming a single parent, respondents have a clearer picture of what they want from a partner (48%), appreciate romantic moments more (34%) and are more willing to date outside their typical “type” (23%). Almost one-third (30%) will break things off faster if it’s not a match and 20% have higher expectations for good sex. But that doesn’t mean the dating scene is a breeze. The top three assumptions that single parents encounter are that they don’t have the time or energy to dedicate to dating (34%), that their life must be very complicated (32%) and that they’re looking for a co-parent over a romantic partner (32%). Results also revealed that more than half of single parents (57%) are now embracing their silly side more than before they had kids. They’re also more cautious (60%), open-minded (49%) and confident (32%) than they previously were. Respondents also outlined other ways they’ve evolved since becoming parents. Those include feelings of increased bliss such as, “I am way happier than I have ever been,” and others becoming more mature, stating they’ve “become more responsible and accountable.” But that’s only one side of the picture — a little more than half (51%) are less tolerant of drama and 25% say they are less critical of their body. This may stem from the fact that a whopping 80% believe that becoming a role model to their child means that they need to hold themselves to higher dating standards than before they were a parent. “It’s important to note that single parents are people beyond their children. Dating is more than just looking for a co-parent or trying to squeeze it into a busy schedule due to societal norms. Single parents are looking for spontaneity, fun and love and they aren’t settling for less,” said Rachel DeAlto, Chief Dating Expert for Stir. In general, single parents wish topics like life goals (55%), dreams for the future (51%), pet peeves (33%) and sex or intimacy (26%) were brought up on dates more often. But timeframes for talking about sex and having it vary. Fourteen percent of respondents believe the right time to start talking about boundaries, sexting or having sexual conversations is before you’ve met in person. Almost two in five (39%) will start those conversations within the first three dates. But when it comes to actually being physically intimate, 27% believe that they need to be in an exclusive relationship with that person. However, for almost one-third of respondents (31%), the first, second and third dates aren’t entirely off the table. “No matter what your timeframe for intimacy is, results show that single parents are dating for more than just sex,” said DeAlto. “In fact, 57% of single parents say their favorite part about dating is simply having fun.” HOW DO SINGLE PARENTS BOOST THEIR CONFIDENCE? ● Spending meaningful time with friends/family/kid(s) - 44% ● Talking to family/friends/kid(s) - 40% ● Making time for self-care - 39% ● Spending meaningful time alone - 34% ● Dressing to look their best - 32% ● Exercising - 27% ● Reflecting on their accomplishments - 25% ● Giving themselves a pep talk - 25% ● Learning a new skill - 20% Survey methodology: This random double-opt-in survey of 2,000 single parents of children who are under 18 was commissioned by Stir between August 17 and August 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Half of Americans in serious relationships admit to thinking about someone besides their partner during sex (49%), according to new research. A survey of 2,000 sexually active adults explored what goes on behind closed doors and found that 20% said their favorite part of sex is intercourse, instead favoring foreplay (30%). Interestingly, respondents said intercourse is the least likely thing to happen in a sexual encounter (53%), surpassed by kissing (72%), foreplay (71%) and cuddling (61%). On average, Americans spend 11 minutes kissing before sex, 18 minutes doing the deed and 15 minutes cuddling after. However, many are left wanting more. Conducted by OnePoll for LELO, the survey found that although the average American has sex four times a week, 61% wish their sex life was even better. A majority of respondents who are in serious relationships share the same desire (62%). One in seven find themselves “always” wishing that sex lasted longer. More than half of women shared they could do with more kissing (54%), while 56% of men wish that sex, itself, lasted longer. According to Americans, the best sex happens in the morning (30%), while smaller percentages of respondents prefer the afternoon (23%) or evening (21%). More respondents have a preference for spontaneous sex (33%) while a quarter prefer to pre-plan for a smoother experience (24%). When in the bedroom, 50% of sexually active Americans claim that they prioritize pleasing their partner. Just 34% admit they’re more of a “receiver,” the partner who prioritizes their pleasure. Men are more likely to say they’re “givers” (60%) while women are more likely to be “receivers” (39%). Thirty percent of those in a committed relationship said their partner is more sexually needy than they are, and just 16% admit the opposite to be true. In fact, 61% of these respondents said they sometimes have sex because their partner wants to, even if they’re not in the mood — especially men (71%), compared to 53% of women. "Within the context of pleasure, achieving a satisfying experience requires a reasonable balance,” said Luka Matutinovic, chief marketing officer at LELO. “A solid framework for a truly fulfilling encounter is formed by thoroughly examining one's desires and the preferences of one's partner. Effective, open discussion and cultivating empathy serve as entry points for creating a good relationship and increasing empathy. Our commitment to creating a seamless blend of satisfaction ensures that each intimate moment becomes a harmonious symphony of pleasure, highlighting the importance of mutual contentment. It's critical to remember that finding common ground between individual preferences and mutual enjoyment leads to a mutually enriching experience." A majority of those surveyed feel confident that they can tell if their partner is having a good time during sex (73%). Yet, just 18% of Americans “always” orgasm when having sex, with one in eight saying they “rarely” or “never” do. Men are more likely to “always” orgasm (21%) compared to 15% of women. To help them get there, 40% have used sex toys in the bedroom and 50% have a sexual desire they’ve never explored that they’re interested in sharing with a partner soon. "Intimacy is an evolving experience that benefits from adaptability and innovation,” said Matutinovic. “Integrating thoughtfully selected pleasure products into the intimate dynamic of a relationship can offer a substantial advantage. The introduction of sex toys in the bedroom introduces an element of novelty and variety, vital for sustaining long-term connections. By embracing these products, couples can embark on a journey of shared exploration, fostering enhanced communication and a deeper understanding of one another's desires. In this pursuit, using sex toys can significantly contribute to maintaining a fulfilling and enduring bond." Survey methodology: This random double-opt-in survey of 2,000 sexually active Americans was commissioned by LELO between August 14 and August 18, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Four in 10 pet parents would take a lower salary to work from home and be with their pets, according to a new survey. On average, pet parents begin to miss their pets just 37 minutes after being apart and throughout the day, pets enter their owners' thoughts about 13 times. The survey of 2,000 pet owners, conducted by OnePoll on behalf of PetMeds, found that leaving their pets alone at home is a significant source of stress, with 44% of respondents expressing worries about their pets experiencing separation anxiety. Two-thirds of employed respondents reported that their pets react strongly when they leave for work. Forty-eight percent said that their pets follow them to the door and look sad, 33% whine and 22% seem anxious and pace around. To stay connected with their furry friends while at work, 41% of pet parents arrange for a friend or family member to check on them. Additionally, 31% of respondents use pet cameras to keep an eye on their pets' activities. It seems that pets' mental health has shifted as almost half (42%) of pet parents have observed a change in their pet's mental health and behavior in the past two years. During this time, separation anxiety has also seen an increase, with 52% of pet owners reporting it. To comfort their anxious pets, the majority of respondents (72%) prefer to pet and cuddle them. Other methods used to alleviate anxiety include engaging in playtime with pets (54%), offering treats (50%), providing a cozy space (50%), and even playing music (20%). At times, pet parents expressed that they sometimes feel unsure about their pets' communication, whether it's related to feelings of loneliness or potential health concerns. Sixty-three percent of respondents said they would like more support and guidance in understanding their pet's health and behaviors. Seventy percent would even be willing to try telehealth services. “We love to see a strong connection between pets and their humans — that’s what being a pet parent is all about,” said Dr. Lindsay Butzer, DVM, veterinarian and PetMeds Partner. “Of course, it’s always a good idea to seek professional care if you observe any serious changes in your pet’s behavior or health. A pet telehealth appointment can be a fast and convenient way to answer any questions you have.” The survey found that pet owners make an effort to reconnect with their pets after a long day, including playing (64%) and even talking to them (62%). Other ways of reconnecting after a long day apart included cuddling (58%), going for a relaxing walk (44%), and simply enjoying TV or movies together (40%). “This research confirms what we already know: People love their pets and prioritize being with them,” said Matt Hulett, president and CEO of PetMeds. “What’s eye opening is how many pet parents feel their own sense of separation anxiety and loneliness when they’re away from their pets – a concept that underscores the pivotal role our pets play in our lives.” WAYS PEOPLE RECONNECT WITH THEIR PETS Playing together - 64 % Talking to them - 62 % Giving them treats or rewards - 61 % Cuddling - 58 % Going for walks - 44 % Watching TV or movies together - 39 % Training or teaching them new things - 20 % Sharing photos or videos of them on social media - 18 % Taking them on trips or vacations - 16 %

Two in five American parents think they know everything there is to know about their biological family’s health history, a new survey suggests. Despite less than half (38%) knowing all of their biological family’s health history, nine in 10 parents polled agreed knowing this is an important part of knowing their own health risks. That’s according to a recent poll of 2,000 U.S. respondents from a nationally representative sample for age, gender, region and ethnicity, about 90% of whom self-identified as parents. Over eight in 10 (82%) parents surveyed were concerned about the risk of unknown hereditary conditions because they don't know more about their family’s health history. Conducted by OnePoll on behalf of 23andMe, the survey also suggests that American parents are as likely to have complete medical information for their father as their mother (67% and 64% respectively), but by the next generation, those numbers drop. Parents surveyed were less likely to have records for their paternal grandparents (38%, grandfather and 19%, grandmother) than they are for maternal grandparents (49% grandfather, 44% grandmother). For those who can’t connect with their biological relatives, or who are looking for further, more in-depth information about their health history, there are other options. Half of parents polled (51%) have researched historical and medical records to learn more about their family. And 52% of parents polled have taken a DNA test for health information — something 81% said is important in helping fill gaps they have about their biological family’s health history. “If you have the ability to discuss your family’s health history with an actual living family member, don’t squander that opportunity,” said Noura Abul-Husn, VP, Genomic Health at 23andMe. “It can be a difficult conversation, and maybe they won’t have complete information to share, but every little bit can help bring you closer — and healthier — together. “As beneficial as those conversations can be, DNA tests can also fill in the gaps, providing information even your relatives might not be aware of.” Of those who have taken a DNA test, 76% said they’ve adopted healthier behaviors as a result. Common DNA-inspired habits — for parents who have made healthy changes after taking a DNA test — included eating healthier (70%), improving stress and mindfulness (67%), and getting more exercise (67%). DNA test or not, 46% of parents rate their overall health as “very healthy,” but only 39% strongly agree they’re in control of their health. Roughly three in four (78%) were confident that they have the information they need to be proactive about their future health. “Genetic testing is an underutilized tool available for people to uncover important health info about their family and themselves,” added Abul-Husn. “Genetic testing can’t tell you the future, of course, but it can help you determine potential risk factors that you might not have known about, so you’re able to make better-informed choices for yourself and your family.” AMONG PARENTS, WHO HAS THE MOST ACCESSIBLE HEALTH RECORDS? Father (65%) Mother (63%) Mother’s father (48%) Mother’s mother (43%) Father’s father (38%) Father’s mother (19%) Survey methodology: This random double-opt-in survey of 2,000 Americans — from a nationally representative sample for age, gender, region and ethnicity, about 90% of whom self-identified as parents — was commissioned by 23andMe between April 20 and April 21, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It’s not all fun and games — a new survey has revealed seven in 10 gamers stream their content, and about half ever actually make money from it. The poll of 2,000 US video game players, split by generation, found making a career out of live streaming, though, can be a daunting task. Fifty-one percent have made money from it, and of them, the average person has only made $1,264 within the past 12 months. Still, it’s enough for 10% to consider quitting their job to stream full-time. Sixty-nine percent even claimed streaming should be considered a serious job industry all on its own. Four in five millennials surveyed especially consider streaming a real job industry, closely followed by Gen Z (79%). Perhaps unsurprisingly, baby boomers were found to be the least likely to consider it a “real job” (46%). Commissioned by the free to play game World of Warships and conducted by OnePoll, respondents from the study showed what it takes in order to have a “successful” career in streaming. In order to be considered a successful streamer, you need to collaborate with other streamers or creators (56%), earn money from streaming (53%), stream on a regular basis (48%) and score a sponsorship or brand deal (48%). Respondents also defined a successful streaming career by maintaining an average of 3,277 regular viewers per month and making an average of $29,172, annually. You should also be streaming for an average of 22 hours per week. And to look the part, respondents said you need good equipment (a computer, chair, headphones, etc.) (61%), fast internet connection (50%), a good camera set up (48%) and a high-quality mic (45%). Even with all these conditions, 59% believe becoming a “successful” streamer is an easy task; only 21% said it’s difficult. Three-quarters (76%) in the Gen Z generation believe it to be easy, while baby boomers were on the opposite side of the argument — 38% of them believe it’s difficult. “Even though there’s a perception that the bar for ‘success’ is lower than most careers, it carries with it some new challenges that we should consider,” said Ross Falk, marketing lead at World of Warships Americas. “Many would likely be surprised to learn just how seriously professional streamers take their jobs — treating it just as seriously as they would any other profession.” The survey also revealed America’s livestream-loving habits. Over half (59%) watch streams at least once a week and 12% watch them every single day. Millennials were found to watch daily more than any other generation (18%, compared to 10% for Gen Z, 15% for Gen X and 4% for baby boomers). The most popular kinds of streaming content: cooking (33%), esports (33%), multiplayer/battle royale games (32%) and reviews (30%). Seven in 10 (73%) said they especially follow esports closely. Respondents were also asked if they believed streaming was more or less culturally relevant than other, more traditional forms of entertainment; and if it was more or less important for communities than other, more traditional forms of society. Many put streamers as more culturally important than comedians (65%), athletes (64%) and writers (62%). They were also found to be less culturally important than actors (16%) and music artists (12%). Similarly, streamers were found to be more important to communities than educators (50%) and healthcare workers (46%), and just as important as lawmakers (47%), clothing brands (52%), retail companies (48%), tech startups (44%), charities (43%) and librarians (45%). A fifth believe streaming could replace traditional televised entertainment within five years, yet eight percent said it already has. “We’re clearly only in the beginning stages of streaming taking off as a career path,” continued Ross. “What’s really exciting is watching what’s going to happen in the near future and how younger people are preparing themselves for careers that are forever changing the definition of entertainment.” TOP 6 FACTORS OF A “SUCCESSFUL” CAREER IN STREAMING Collaborating with other streamers or content creators - 56% Earning money from streaming - 53% Streaming on a regular schedule - 48% Picking up sponsorships/brand deals - 48% Having a specific number of regular viewers - 41% Working for a company that offers a role streaming - 31%

Four in 10 Americans (41%) say they put off going to the doctor. A survey of 2,000 nationally representative Americans found that being potentially unable to afford their care (52%) was a top reason. Other reasons for avoiding their doctor included anxiety about potential procedures or tests (40%), fear of receiving bad news or a serious diagnosis (39%) and exhaustion from parenting or caretaking (39%). People are also much more concerned they won’t be able to afford their treatment this year compared to last year’s OnePoll survey (66% vs. 45%). That may be why nearly four in 10 26–34-year-olds (38%) and 35–54-year-olds (39%) have not been to the doctor in the past five years. And only 43% of Black Americans polled reported doing so. Conducted by OnePoll on behalf of PatientPoint, the survey also revealed that more people have felt anxious before going to a doctor’s appointment this year than last year (48% vs. 39%). Asian Americans surveyed were much more likely than white respondents to feel confused (36% vs. 20%), overwhelmed (37% vs. 19%) or intimidated (30% vs. 16%). An additional survey of 275 Hispanic/Latino Americans found they were much more likely than white respondents to feel anxious (63% vs. 48%), stressed (47% vs. 22%) or overwhelmed (34% vs. 19%). Looking into the reasons for these feelings, more Americans felt they didn’t have enough information to help them prepare for their visit this year than in 2022 (48% vs. 38%). Black (63%) and Asian Americans (67%) polled were more likely to say they didn’t have enough information to prepare for their appointment, compared to white respondents (44%). Hispanic/Latino Americans were nearly twice as likely to be concerned about what they might find out at their doctor’s appointment (50%), compared to white respondents (27%). However, there’s been some progress made, as only a third (33%) of Americans have “always” or “often” left an appointment feeling confused — down from 48% year over year. Still, nearly half of respondents remain afraid to ask their healthcare provider about their health condition or symptoms (46% in 2023, compared to 51% in 2022). Americans’ trust in their healthcare provider may help in this regard, and eight in 10 people polled (87%) say they trust their healthcare provider. The top things that make a healthcare provider trustworthy? Being able to explain a condition or symptoms in simple terms (62%), listening to patients’ concerns (57%) and providing personalized education and resources about their condition, symptoms and treatment options (55%). “Educating patients before, during and after their visit not only lets them make more informed decisions based on their individual health journey, but also increases the likelihood they will follow through with prescribed treatment,” said Mike Collette, founder and chief executive officer at PatientPoint. “More than half of Americans polled said knowing how and why their treatment is important would make them feel empowered to adhere to their treatment plan.” What would make patients feel more empowered to talk with their HCP about their health? Receiving education about their health during their appointment (55%), knowing that there’s treatment for their symptoms/condition (53%) and receiving education about their health before their visit (43%). People’s healthcare providers are their top source of health information (57%), followed by Google or another search engine (43%) and social media (31%). “Sharing content with patients tailored to their individual journey in the care moments that matter helps create better awareness and better understanding, ultimately driving better conversations and better health,” said Collette. WHY DO PEOPLE PUT OFF SEEING THEIR DOCTOR? ● Concern about not being able to afford treatments - 52% ● Anxiety about potential procedures and/or tests - 40% ● Fear of receiving bad news or a serious diagnosis - 39% ● Exhaustion from parenting/caretaking - 39% ● Lengthy commute - 33% ● Exhaustion from work - 31% ● Fear about not being able to understand what my provider tells me - 20% ● Fear of being judged or criticized - 17% ● Overwhelmed about lifestyle changes I may be asked to make - 16% Survey methodology: Data from two double-opt-in surveys conducted by OnePoll on behalf of PatientPoint. The first survey polled 2,000 nationally representative Americans between Aug. 2 and Aug. 11, 2023, with an ethnicity split through natural fallout, and the second polled 275 Latino/Hispanic Americans between Aug. 17 and Aug. 23, 2023. The surveys were conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The “five-year plan” is dead, as the average American is now planning 12 years ahead, according to new research. A survey of 2,000 employed Americans found that when thinking about saving for the future, a five-year plan simply isn’t going to cut it. Nearly three-quarters of respondents said the five-year plan is less achievable today than ever before (74%) because of rising household expenses (59%), inflation (49%) and school debt (43%). Interestingly, Gen Zers (53%) are just as worried as baby boomers (54%) about whether or not they’ll receive Social Security benefits, citing that this makes the five-year plan less achievable to them. Conducted by OnePoll for SurePayroll for National 401(k) Day, the survey also found that when thinking about their financial future, 55% of Americans said they need to reconsider what qualifies as a “necessity” to put more money toward retirement. To get a head start on saving money for the future, 57% are already saving for retirement. And to help reach their goals, nearly four in 10 would take a second job to help put money towards their future (39%). Others would prioritize necessary purchases and cut down on impulse spending (48%) while another 46% would work extra hours at their job. “Employers helping employees achieve their financial goals is good for small business growth, good for employee retention and good for the community,” said Gabriela Rodriguez, 401(k) product marketing manager at SurePayroll. “Offering employees a retirement plan also helps relieve stress for their future, which is especially important for Generation Alpha.” A quarter of employed Americans admit that despite their efforts, they’re not close to achieving their retirement goals today — especially millennials (22%) — leaving 59% of all respondents wishing that they started saving sooner. Consequently, one in eight also don’t currently feel prepared for retirement. While most respondents whose employer offers a 401(k) are enrolled in it (71%), one in five aren’t (19%). Employed Americans who work at a small business are more likely to enroll in their employer's 401(k) option (82%) than those who work at a private company (72%) or public company (61%). Those who do participate in the plan said that their employer’s contribution adds value (57%), doubles the value when they do match (56%) and has helpful tax benefits (49%). Employed adults are being proactive outside of the workplace, too; 57% have a separate retirement fund from what their employer offers, including a majority of those who utilize that offer (74%). Half of the respondents who have not started saving for retirement yet said they’re waiting for their employer to offer or explain more about a retirement plan and 43% said they haven’t had the time to start. Millennials’ top reasons for not saving for the future yet are also waiting for their employer to offer more information (60%) and not knowing where to start (40%). Those whose employer does offer a 401(k) plan but don’t participate in it said they just need all their income for other expenses now (61%) and that their employer simply doesn’t contribute enough to make this option feel worthwhile (43%). Onboarding is the most popular time to sign up (42%) and the majority (57%) of Americans who are enrolled in a 401(k) plan based their decision on employer-provided materials. "Employers play an important role educating employees on the value of their retirement benefits,” Rodriguez said. “They should emphasize the value of their 401(k) plan—each dollar contributed during your 20s can grow to $17 by the time you retire—and promote sign up instructions during onboarding and throughout the year.” Whether or not they use them, benefits like retirement planning matter in how people think about their employer. After health care (49%), a 401(k) plan with a match (47%) was the top non-cash benefit that would impact their choice of whether or not to stay with their employer. This was followed by a 401(k) without a match (32%) and mental health benefits (29%). Respondents who work at small businesses are especially partial to a 401(k) with an employer match (50%) as opposed to one without a match (35%) when it comes to them staying at a job. Money is top of mind for many who have big plans for the future like putting their kids through college (45%), paying off school debt (42%) and buying their dream vehicle (41%). Forty percent also have dreams to travel and 33% want to retire with comfort. Survey methodology: This random double-opt-in survey of 2,000 employed Americans was commissioned by SurePayroll between August 8 and August 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).