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Three in four singles agree: embracing your cringe and being true to yourself will help you find your perfect cringe counterpart, according to a new survey. In a poll of 2,000 Gen Z and millennial singles, one-third said their “cringey” habits should be embraced, rather than avoided. Likewise, 63% agreed that embracing their cringe can even help them find “The One.” Although what’s cringey can be completely subjective, nearly half (47%) of today’s singles consider themselves more cringe than cool and two in three find it attractive when dates are their authentic selves. This includes 74% who find it attractive when a date shares things they nerd out about – whether it’s their personal passions or a specific, niche hobby. Commissioned by Plenty of Fish and conducted by OnePoll, the survey explored the rise of cringe culture and its impact on dating, including how cringe behaviors or interests impact a potential connection and what younger singles consider to be cringe today. It’s clear today’s daters are seeking connections that are rooted in authenticity: 73% confirmed they aren’t afraid to reveal things about themselves that might be considered cringe on a first date. “Our research gives tangible proof that dating as your most authentic self, cringey interests and all, can and will help singles find a true and meaningful connection,” said Eva Gallagher, Resident Dating Expert at Plenty of Fish. “Being open and honest about who you really are, including your cringes, is something that should be shared with potential partners in-app or on first dates, to provoke more interesting conversations, stronger connections and better matches.” The survey also found being true to one’s self may even lead to a confidence boost for singles. Although 68% of respondents claimed they usually feel confident about themselves before a first date, 73% said they’d feel more confident if they both shared cringes beforehand. Similarly, another three-quarters (73%) believe that sharing their unique personality quirks or traits is an important step when getting to know a potential partner. While today’s singles are embracing their cringes, they universally agreed on what is considered cringey: mainstream interests or hobbies (59%), bad manners (52%) and awkward or embarrassing interactions (49%). Bad manners, on the other hand, are considered a red flag or absolute deal breaker for the majority of singles (54%). “When both parties are true to themselves, the likelihood of fostering a deeper, more meaningful connection increases,” continued Gallagher. “With that said, everyone has their own set of limits and boundaries, so trust your gut in terms of what feels too cringey, vs. just cringey enough. You may be surprised – many things that singles once thought were cringe are actually now seen as cool!” TOP DATING BEHAVIORS THAT WERE ONCE SEEN AS CRINGE BUT ARE NOW CONSIDERED COOL Talking about fandoms early on – 55% Being direct about dating interactions – 51% Not playing hard to get – 46% Being passionate about a niche sport or hobby – 43% Calling a potential date on the phone – 35% Survey methodology: This random double-opt-in survey of 2,000 single or casually dating Americans aged 18 – 42 was commissioned by Plenty of Fish between August 11 and August 16, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average mom who feels like a “bad mom” today feels this way 156 times a year, according to new research. A survey of 2,000 moms looked at their experiences after having children and found that a third feel like they’re a “bad mom” sometimes. Sixty-five percent of moms use social media, 26% don’t and the results found that those who do are more than four times as likely to feel like a bad parent (46% vs. 11%). More than three-quarters agree that social media puts pressure on moms to look or act a certain way (77%) and a similar percentage said that society has too many expectations of what a mother should be (79%). The survey also found that a majority of American moms who have heard of “momfluencers,” social media influencers who cater to moms, watch their content (83%). However, 65% of these respondents feel more insecure after watching this content. Yet, one in seven don’t think that “momfluencers” realistically portray motherhood. Interestingly, those who use social media are more convinced that “momfluencers” do represent motherhood compared to those who aren’t active on those platforms (83% vs. 47%). Conducted by OnePoll in partnership with Intimina, the survey found that when seeing other moms on TV or social media, respondents feel pressured to add things to their daily routines, such as exercising (46%), cooking (44%) and waking up early (43%). Forty-two percent also feel like they need to stay on top of housework and another 37% feel pressured to cook with “organic” foods. Because of their experiences with seeing online moms, two in three are completely over “momfluencers” (67%). “We believe every woman's journey is unique and should be celebrated,” said Dunja Kokotovic, global brand manager of INTIMINA. “We encourage women to embrace their experiences, lives and bodies without comparing themselves to others on social media. It is important to remember that their authenticity is their greatest strength, and there is no one-size-fits-all in motherhood.” Thinking back to their early days of motherhood, 53% admit they compared themselves to other moms within the first year. Those who use social media are four times more likely to have experienced this than moms who don’t (73% vs. 17%). Moms remember feeling unconfident about their role like whether or not they were meeting their child’s needs (35%) or being a good parent (32%). They also felt insecure about their body internally (18%) and externally (31%). Forty-one percent of those who gave birth to their child said that their body didn’t go back to the way it was before, and 69% of those whose bodies haven’t gone back to the way it was worry it never will. A majority of moms who gave birth and experienced these changes were afraid something was wrong with them based on how different their body was (72%). One in seven shared that it’s harder to care for their body since becoming a mom and 61% have noticed lasting changes externally like stretch marks (54%), weight gain (45%) and change in hair (41%). A notable 42% of women who gave birth also experienced pelvic floor issues. Among them, more than half (70%) have experienced uncomfortable or painful sex due to a weak pelvic floor after giving birth. “Incontinence after childbirth occurs due to the stretching and weakening of the pelvic floor muscles during pregnancy and delivery,” Kokotovic, said. “Strengthening these muscles postpartum is crucial to regain bladder control, support pelvic organs, prevent long-term issues and enhance overall well-being, improving physical and emotional health. Caring for your body during this time is essential, and we encourage women to consider Kegel exercises as an effective way to strengthen their pelvic floor muscles. Assistive Kegel tools are designed to guide and personalize the Kegel routine, making it easier and more efficient to regain control and confidence. Remember, caring for yourself is a beautiful act of self-love and empowerment.” Many moms are also keeping an eye on their internal changes, too, like being more emotional (57%), hormonal differences (37%) and incontinence (36%). Survey methodology: This random double-opt-in survey of 2,000 moms was commissioned by Intimina between July 28 and August 1, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average person considers their home to be “completely clean” for only 11 days of the year, new research suggests. A recent survey of 2,000 U.S. homeowners and renters found it takes them an average of five days to actually start cleaning and sanitizing their home after they first decide it needs to happen. They said they spend an average of six days per year doing that cleaning. To that end, 68% will devote an entire day to cleaning and sanitizing a specific room in their home. For 63% of respondents, that room is the kitchen. Other rooms people spend a full day in include the bathroom (57%), living room (57%), bedroom (47%) and home office (47%). When it comes to cleaning and sanitizing, the average person has six items on their list. The top items? Rugs/carpets (68%), floors (63%) and clothing (57%). Meanwhile, appliances (30%), countertops (29%) and shelves (24%) were less likely to be dusted and wiped. Conducted by OnePoll on behalf of Lysol for the launch of Lysol Air Sanitizer, which kills airborne viruses and bacteria, the poll also revealed people’s perceptions about how bacteria and viruses may affect them and what precautions they take when cleaning and sanitizing their homes before hosting guests to help minimize their chances of spreading illness-causing germs. When hosting guests, people take a number of precautions to help stop the spread of bacteria and viruses by cleaning and sanitizing— most notably, encouraging the use of hand sanitizer (61%) and using disinfectant sprays (56%) and wipes (51%). “Over the past few years, people have become more conscious of the viruses and bacteria that we encounter in everyday life, and preventing the spread of both starts in the home,” said Anthony Kevek, R&D Senior Associate at Lysol. “It’s not just about having a home that appears clean or smells great. Finding the right products with antimicrobial properties can help kill 99.9% of viruses and bacteria, whether in the air or on surfaces, and provide an added layer of protection when preparing to host guests.” While nearly half (48%) are worried about airborne bacteria when someone is sick and 41% are concerned while hosting guests, only 22% had it top of mind while attending a large public gathering such as a concert or sports game, and just 20% think about it when eating out at restaurants or cafes. On average, respondents are concerned about catching airborne viruses and bacteria when at least five other people share the room with them. And 61% think most bacteria and viruses can make them sick. “It’s important to take proactive measures and keep your home protected from bacteria and viruses throughout the year, whether or not you or someone in your home has recently been sick,” Kevek added. “By doing so, you can help to prevent the spread of illness-causing pathogens, like cold, influenza and coronavirus, to you and your loved ones while keeping a sanitary environment year-round.”

More than a quarter (26%) of people can’t get through the work week without a nap during work hours. A poll of 2,000 U.S. adults found peak nap time for tired Americans strikes at 9:39 a.m. with as many as 65% saying the urge to nap strikes before 12 p.m. — and most commonly on a Wednesday. For 39%, it takes three to four hours into a workday before they want to nap, with 26% even having brought a pillow to their workplace. Conducted by OnePoll on behalf of Nature’s Bounty, results also found pregame naps are essential to people’s social lives, according to 46% of respondents. That may be because some events are simply more tiring than others. The top three that wear people out the most? Sports games (19%), street fairs (19%) and festivals (18%). And over a third (34%) admitted they’ve fallen asleep at an event due to inadequate sleep the night before. However, 62% are likely to miss an important occasion such as a wedding or job interview because they were napping or sleeping. The most common events people have missed were found to include a sports game (30%), meeting with friends (28%), a birthday party (28%) and a family dinner (28%). And if that weren’t FOMO-inducing enough, 43% also admit to dozing off in the middle of these events. The average nap was found to last nearly an hour, with the typical snooze going for 51 whole minutes. People have also taken a nap at some unusual places, including a movie theater (24%), a cafe or restaurant (24%), a doctor’s office (23%) and even a museum or art gallery (22%). On average, people are woken up from their nap twice a week — usually by a partner/spouse (36%) or co-worker (35%). “Napping may not be for all, but short daytime naps can bring benefits for people with night schedules, new parents, those who are sick, and for those who just want to relax," said Jaclyn Alberts, brand marketing at Nature’s Bounty, a Nestlé Health Science brand. “However, people shouldn’t always feel the need to nap to have a productive workday or enjoy a night out. Aside from certain circumstances, naps are not a replacement for achieving quality sleep. A good night’s sleep is essential to feel energized for whatever is on your schedule.” Sometimes, naps may not result in people feeling refreshed, as 45% of those polled reported frequently waking up after a nap feeling worse than they were before. That may be because the average person in this poll was found to get insufficient sleep three days a week (defined as experiencing challenges falling asleep and staying asleep). Uncomfortable room temperatures (34%), anticipatory anxiety (33%) and scrolling through social media before bed (30%) were revealed to be the main culprits of bad sleep. “If you aren’t getting quality sleep, talk to your healthcare provider about simple adjustments you can incorporate into your daily wellness routine, such as including a melatonin dietary supplement, in addition to considering other lifestyle changes,” Alberts added. EVENTS PEOPLE MISSED BECAUSE THEY WERE SLEEPING/NAPPING ● Sports game - 30% ● Meeting with friends - 28% ● Birthday party - 28% ● Family dinner - 28% ● Street fair - 27% ● Day cruise - 27% ● Romantic date - 27% ● Concert - 27% ● Graduation - 26% ● Job interview - 26% ● Festival - 26% ● Fitness class - 25% ● Dinner/drinks with co-workers - 25% ● Wedding - 24% WHERE HAVE PEOPLE TAKEN A NAP? ● A friend’s home - 30% ● My vehicle - 28% ● Public transportation (bus, subway, train, plane) - 27% ● Beach - 25% ● Movie theater - 24% ● Cafe or restaurant - 24% ● Library - 23% ● Park - 23% ● Doctor’s office - 23% ● Pool - 22% ● Corporate office - 22% ● Museum or art gallery - 22% ● Store - 20% Survey methodology: This random double-opt-in survey of 2,000 Americans who nap was commissioned by Nature’s Bounty between July 28 and July 30, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Americans fear AI and big corporations taking their data, but a new survey found 87% are admittedly likely to provide personal information to brands in order to save money. A poll of 2,000 US adults found 86% believe they know what AI is, but only 46% know what it does. This shows that more than half of Americans are unsure of the capabilities of AI. Over half (58%) trust AI, with Gen Z being the most trusting (67%). The least trusting was found to be baby boomers, at 29%. They were comfortable letting AI auto-order household items when they run low (36%), making reservations on their behalf (33%) and choosing their clothes for them (30%). Meanwhile, tasks people said they would not trust AI with are their taxes (31%), driving (28%) and monitoring children (26%). The study commissioned by UserTesting and conducted by OnePoll revealed that 70% are concerned about their privacy when they use artificial intelligence (AI) — top concerns being over not knowing what’s being done with their personal data (72%) and getting targeted ads (56%). Millennials are the most concerned with AI privacy (72%), while baby boomers are the least (66%). Over half (55%) are concerned about big corporations having access to their personal information. Yet privacy concerns don’t stop millennials from sharing their personal information: 73% are willing to hand over their details, while Gen Z and baby boomers were the least likely to share (27%, equally). Despite the concerns many have, respondents shared they would still be willing to share their birthdate (52%), their full name (45%), the name of their spouse or partner (44%), their email address (38%), the names of their children (36%) and even their social security number (34%). “It’s quite interesting to see this dichotomy so many people have with AI,” said Lija Hogan, Principal, experience research strategy at UserTesting. “So many seem to have a fear of AI or big corporations taking their data, but they’re willing to give it away if the deal is good enough. What this shows us is a core misunderstanding of what AI is and how it’s used. Many might think they know what it is, or they might be willing to give AI and companies access to certain personal information, but there’s still an overall concern about its capabilities and how it can benefit them.” The study also revealed half of Americans currently use AI in some capacity in their daily life — usually engaging it through their computer (74%), phone (62%) or while shopping online (57%). And 72% believe AI can save them up to an hour in their daily routine. Shoppers specifically stated they believed AI was being used in customer support (70%), estimating shipping costs (69%) and managing returns and exchanges (64%). Two in three (65%) believe AI knows their shopping habits equal to or better than the people closest to them. Likewise, 53% believe AI knows their shopping habits equal to or better than themselves. Nearly three-quarters (73%) believe AI improves the shopping experience — saving shoppers time (73%), offering them convenience while shopping (66%) and creating personalized experiences for them while shopping (62%). And with Black Friday quickly approaching, the majority of shoppers (73%) plan to use AI to find the best deals for the busiest shopping day of the year. “In many ways, it’s refreshing to see so many people already aware of how AI is incorporated into their shopping habits,” continued Hogan. “Still, the misconception of how AI is used is still prevalent. Making shopping easier with the use of AI means explaining to shoppers how AI can benefit their experience.” TOP 10 TASKS PEOPLE WOULD TRUST WITH AI Auto-ordering things for me when I run low on something – 36% Making reservations for me – 33% Choosing my clothing – 30% Taking my food order at a restaurant – 27% Emailing/texting people for me – 24% Handling my finances/taxes – 21% Driving – 15% Monitoring the home – 13% Monitoring children – 12% Choosing what I should watch on TV – 8% TOP 10 PIECES OF INFORMATION PEOPLE WOULD SHARE FOR A GOOD DEAL My birthdate – 52% My full name – 45% The name of my spouse/partner – 43% My email address – 38% The names of my children – 36% My social security number – 34% My credit card number – 31% My ID/driver’s license – 27% My allergies – 24% My style preferences – 22% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by UserTesting between August 3 and August 5, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Six in 10 dog parents believe that their furry friends have social lives that are just as lively, if not more so, than their own, according to a new survey. The new poll of 2,000 dog owners also found that 34% believe that their dog has an easier time making friends than they do. Most dogs seem to form bonds that mirror our own as 62% of those polled said their dog has both friends and "frenemies." Moreover, 52% believe their dog has a best friend, and almost half (49%) say their dog has a boyfriend or girlfriend in their social circles, according to the results. The survey, conducted by OnePoll on behalf of PetSafe, found that dog parks are magical places where dog friendships can blossom (43%). Dog parks help not just dogs but also their parents connect with their community. Thirty-nine percent of dog parents feel more connected to their neighborhood through these spaces. On average, dog owners have made friends with at least three people solely because their dogs met each other. For some dog owners, going to dog parks has become a routine. On average, they take their pets to the park about four times a week. Dogs find joy in dog parks in different ways, as 32% love the freedom of roaming around without a leash. Twenty-five percent enjoy meeting other dogs and 12% enjoy just cooling off in the water features. Shade and plenty of space are two other things important to some dogs and their owners, as 28% said they wished their local park had more shade, and some pups prefer room to roam by themselves away from loud noises (44%) or fellow dogs (15%). “One of the most rewarding experiences that dogs and their families can share at their local dog park is making new friends together,” Karla Attanasio, global director of PetSafe brand, said. “It’s so important that every dog park offers a place where both people and pets feel safe and comfortable. A dog park should be a place where strangers become friends, every day!” Nearly half of the respondents (48%) have a dog park within walking distance, while 33% do not. And while 75% visit their nearest park, 25% are willing to journey farther for a sense of belonging and for their pet. This happens mostly because their dog's friends are at the park farther away (66%). About 40% believe the closer park is too small for their dog. Also, 43% feel that the nearest dog park isn't kept in good condition. Five in 10 (53%) wish for more dog-friendly parks where they can bring their furry companions. Additionally, they hope that their local community can become more accommodating to dogs than it currently is. “Dogs are naturally social, and often they can help us come out of our own shells, too,” Attanasio said. “Building and maintaining safe, enjoyable dog parks is critical to creating more dog-friendly communities where pups and their people can form new relationships to last a lifetime.” Pet owners are ready to travel up to 18 miles for the best dog park experience. TOP PLACES DOGS MAKE FRIENDS ● While staying with a friend/relative of mine - 61% ● While out on a walk - 58% ● At doggy daycare/at a boarding place - 48% ● At a dog park - 43% ● At the dog/pet store - 36% TYPES OF RELATIONSHIPS DOGS HAVE ● Frenemies (in some ways a friend but also in some ways an enemy or rival) - 62% ● Best friends - 52% ● Boyfriend/girlfriend - 49% ● Friends - 43% ● Enemies - 40% ● Favorite playmate - 33% TOP REASONS PET PARENTS AVOID THE NEAREST DOG PARK ● I go to another dog park where my dog is friendly with the other dogs - 66% ● The closest dog park is too small - 44% ● I go to one that’s more convenient to where I work or otherwise spend my time - 43% ● The closest dog park isn’t well maintained - 43% ● The closest dog park doesn’t feel safe - 36% ● My dog doesn’t enjoy the closest dog park - 18% Survey methodology: This random double-opt-in survey of 2,000 dog owners was commissioned by PetSafe between Aug. 14 and Aug. 16, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Sixty-five percent of millennials and Gen Zers are worried about baby boomers’ impact on their financial future, according to new research. A survey of 2,000 U.S. adults evenly split by generation looked at the differences between their financial experiences and found that although younger generations are worried about older ones, bad money habits are common across the board. Just 27% rate their money-saving habits as “excellent.” Even though respondents have some good habits, most admit they make poor money decisions sometimes (62%). The survey conducted by OnePoll for National Debt Relief found that some of the most common bad money habits include writing off small purchases as insignificant (43%), gambling (39%) and using credit cards to pay bills (33%). Respondents said their money habits are inspired by their parents (48%). Whether these lessons were sound could be up for debate as more than half of Americans have been in debt at some point (51%) and 42% are currently experiencing financial difficulties. In light of these financial struggles, many are looking to destigmatize the idea that facing unmanageable debt is “shameful” or embarrassing (36%). While millennials were found to take the most responsibility for their habits (71%), a majority of them who are facing financial difficulties believe they’re consequences of baby boomers’ financial decisions (75%). Yet, baby boomers are the most resistant to believing that they make poor money decisions (27%), and of all those who are currently in debt, have the fewest number of respondents who fall into this category (45%). "This survey confirms something many of us feel, but don't always talk about: managing money can be tough, and we all make mistakes,” said Natalia Brown, chief client operations officer at National Debt Relief. “There’s a lot of guilt and shame people feel when they’re in debt and that needs to change. The data shows that most of us face challenges with money and that none of us are alone in that. By bringing this to the forefront, we hope to create more open and honest conversation around debt, and make it more comfortable for people to seek tools, programs and resources when they need them. By doing this, people can not only help themselves, but also set an example for future generations.” Millennials also report having the most information about how to create good financial habits (74%) and using it (45%), while boomers say they need more (30%). Gen Z respondents admittedly have the tools and knowledge they need, but have not used them (40%). Nearly a quarter of all respondents feel like they need better knowledge about how to develop good financial habits (23%), which may be why 37% look up to industry professionals and 26% listen to podcasts or radio shows. Interestingly, influencers have the least financial influence (16%). Gen Z, particularly, feels like they have a lot to learn from previous generations and would take their elders’ advice seriously (47%). The most important financial lesson that Gen Z and millennials have learned as they’ve aged is how to effectively manage and reduce debt (49%, 61% respectively). Some advice older generations may be keen to offer the younger crowd is to have an emergency savings fund (61%) and to save and invest earlier (53%). Although they offer good advice, younger generations expressed concern about paying for others’ mistakes in the future. Between Gen X and baby boomers, the former are nearly three times as likely to recognize that their generation’s financial decisions will have a significant impact on the future of younger generations (23% vs. 9%). Just 35% of older respondents think their generation will leave the economy in a good state for future generations. “There are many tools and resources available to help people learn and adopt better money habits,” Brown said. “Regardless of generation, financial literacy and education is important for securing a healthier financial future. By empowering ourselves with smart money habits, we're not just securing our financial wellbeing, but fostering a culture of fiscal responsibility that will resonate for generations to come." MOST COMMON BAD MONEY HABITS 1. Writing off small purchases as insignificant — 43% 2. Gambling — 39% 3. Using credit to pay bills — 33% 4. Taking out payday loans — 28% 5. Spending more than I earn — 26% Survey methodology: This random double-opt-in survey of 2,000 general population Americans split evenly by generation was commissioned by National Debt Relief between August 4 and August 8, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Dating as a single parent means every second counts. On average, they know if they want a second date just 38 minutes into the first. That’s according to a new poll of 2,000 single parents, which revealed that it also takes them less than an hour (55 minutes) into a date to determine if they’d be interested in having sex with that person. In fact, the average respondent believes that less than one-third (31%) of the dates they’ve been on were “worth it” or made them consider investing in a second one. Conducted by OnePoll on behalf of Stir, the survey aimed to uncover how single parents are emerging from the stereotypical mold, igniting their own flames and how they’re enjoying dating. Since becoming a single parent, respondents have a clearer picture of what they want from a partner (48%), appreciate romantic moments more (34%) and are more willing to date outside their typical “type” (23%). Almost one-third (30%) will break things off faster if it’s not a match and 20% have higher expectations for good sex. But that doesn’t mean the dating scene is a breeze. The top three assumptions that single parents encounter are that they don’t have the time or energy to dedicate to dating (34%), that their life must be very complicated (32%) and that they’re looking for a co-parent over a romantic partner (32%). Results also revealed that more than half of single parents (57%) are now embracing their silly side more than before they had kids. They’re also more cautious (60%), open-minded (49%) and confident (32%) than they previously were. Respondents also outlined other ways they’ve evolved since becoming parents. Those include feelings of increased bliss such as, “I am way happier than I have ever been,” and others becoming more mature, stating they’ve “become more responsible and accountable.” But that’s only one side of the picture — a little more than half (51%) are less tolerant of drama and 25% say they are less critical of their body. This may stem from the fact that a whopping 80% believe that becoming a role model to their child means that they need to hold themselves to higher dating standards than before they were a parent. “It’s important to note that single parents are people beyond their children. Dating is more than just looking for a co-parent or trying to squeeze it into a busy schedule due to societal norms. Single parents are looking for spontaneity, fun and love and they aren’t settling for less,” said Rachel DeAlto, Chief Dating Expert for Stir. In general, single parents wish topics like life goals (55%), dreams for the future (51%), pet peeves (33%) and sex or intimacy (26%) were brought up on dates more often. But timeframes for talking about sex and having it vary. Fourteen percent of respondents believe the right time to start talking about boundaries, sexting or having sexual conversations is before you’ve met in person. Almost two in five (39%) will start those conversations within the first three dates. But when it comes to actually being physically intimate, 27% believe that they need to be in an exclusive relationship with that person. However, for almost one-third of respondents (31%), the first, second and third dates aren’t entirely off the table. “No matter what your timeframe for intimacy is, results show that single parents are dating for more than just sex,” said DeAlto. “In fact, 57% of single parents say their favorite part about dating is simply having fun.” HOW DO SINGLE PARENTS BOOST THEIR CONFIDENCE? ● Spending meaningful time with friends/family/kid(s) - 44% ● Talking to family/friends/kid(s) - 40% ● Making time for self-care - 39% ● Spending meaningful time alone - 34% ● Dressing to look their best - 32% ● Exercising - 27% ● Reflecting on their accomplishments - 25% ● Giving themselves a pep talk - 25% ● Learning a new skill - 20% Survey methodology: This random double-opt-in survey of 2,000 single parents of children who are under 18 was commissioned by Stir between August 17 and August 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Half of Americans in serious relationships admit to thinking about someone besides their partner during sex (49%), according to new research. A survey of 2,000 sexually active adults explored what goes on behind closed doors and found that 20% said their favorite part of sex is intercourse, instead favoring foreplay (30%). Interestingly, respondents said intercourse is the least likely thing to happen in a sexual encounter (53%), surpassed by kissing (72%), foreplay (71%) and cuddling (61%). On average, Americans spend 11 minutes kissing before sex, 18 minutes doing the deed and 15 minutes cuddling after. However, many are left wanting more. Conducted by OnePoll for LELO, the survey found that although the average American has sex four times a week, 61% wish their sex life was even better. A majority of respondents who are in serious relationships share the same desire (62%). One in seven find themselves “always” wishing that sex lasted longer. More than half of women shared they could do with more kissing (54%), while 56% of men wish that sex, itself, lasted longer. According to Americans, the best sex happens in the morning (30%), while smaller percentages of respondents prefer the afternoon (23%) or evening (21%). More respondents have a preference for spontaneous sex (33%) while a quarter prefer to pre-plan for a smoother experience (24%). When in the bedroom, 50% of sexually active Americans claim that they prioritize pleasing their partner. Just 34% admit they’re more of a “receiver,” the partner who prioritizes their pleasure. Men are more likely to say they’re “givers” (60%) while women are more likely to be “receivers” (39%). Thirty percent of those in a committed relationship said their partner is more sexually needy than they are, and just 16% admit the opposite to be true. In fact, 61% of these respondents said they sometimes have sex because their partner wants to, even if they’re not in the mood — especially men (71%), compared to 53% of women. "Within the context of pleasure, achieving a satisfying experience requires a reasonable balance,” said Luka Matutinovic, chief marketing officer at LELO. “A solid framework for a truly fulfilling encounter is formed by thoroughly examining one's desires and the preferences of one's partner. Effective, open discussion and cultivating empathy serve as entry points for creating a good relationship and increasing empathy. Our commitment to creating a seamless blend of satisfaction ensures that each intimate moment becomes a harmonious symphony of pleasure, highlighting the importance of mutual contentment. It's critical to remember that finding common ground between individual preferences and mutual enjoyment leads to a mutually enriching experience." A majority of those surveyed feel confident that they can tell if their partner is having a good time during sex (73%). Yet, just 18% of Americans “always” orgasm when having sex, with one in eight saying they “rarely” or “never” do. Men are more likely to “always” orgasm (21%) compared to 15% of women. To help them get there, 40% have used sex toys in the bedroom and 50% have a sexual desire they’ve never explored that they’re interested in sharing with a partner soon. "Intimacy is an evolving experience that benefits from adaptability and innovation,” said Matutinovic. “Integrating thoughtfully selected pleasure products into the intimate dynamic of a relationship can offer a substantial advantage. The introduction of sex toys in the bedroom introduces an element of novelty and variety, vital for sustaining long-term connections. By embracing these products, couples can embark on a journey of shared exploration, fostering enhanced communication and a deeper understanding of one another's desires. In this pursuit, using sex toys can significantly contribute to maintaining a fulfilling and enduring bond." Survey methodology: This random double-opt-in survey of 2,000 sexually active Americans was commissioned by LELO between August 14 and August 18, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Four in 10 pet parents would take a lower salary to work from home and be with their pets, according to a new survey. On average, pet parents begin to miss their pets just 37 minutes after being apart and throughout the day, pets enter their owners' thoughts about 13 times. The survey of 2,000 pet owners, conducted by OnePoll on behalf of PetMeds, found that leaving their pets alone at home is a significant source of stress, with 44% of respondents expressing worries about their pets experiencing separation anxiety. Two-thirds of employed respondents reported that their pets react strongly when they leave for work. Forty-eight percent said that their pets follow them to the door and look sad, 33% whine and 22% seem anxious and pace around. To stay connected with their furry friends while at work, 41% of pet parents arrange for a friend or family member to check on them. Additionally, 31% of respondents use pet cameras to keep an eye on their pets' activities. It seems that pets' mental health has shifted as almost half (42%) of pet parents have observed a change in their pet's mental health and behavior in the past two years. During this time, separation anxiety has also seen an increase, with 52% of pet owners reporting it. To comfort their anxious pets, the majority of respondents (72%) prefer to pet and cuddle them. Other methods used to alleviate anxiety include engaging in playtime with pets (54%), offering treats (50%), providing a cozy space (50%), and even playing music (20%). At times, pet parents expressed that they sometimes feel unsure about their pets' communication, whether it's related to feelings of loneliness or potential health concerns. Sixty-three percent of respondents said they would like more support and guidance in understanding their pet's health and behaviors. Seventy percent would even be willing to try telehealth services. “We love to see a strong connection between pets and their humans — that’s what being a pet parent is all about,” said Dr. Lindsay Butzer, DVM, veterinarian and PetMeds Partner. “Of course, it’s always a good idea to seek professional care if you observe any serious changes in your pet’s behavior or health. A pet telehealth appointment can be a fast and convenient way to answer any questions you have.” The survey found that pet owners make an effort to reconnect with their pets after a long day, including playing (64%) and even talking to them (62%). Other ways of reconnecting after a long day apart included cuddling (58%), going for a relaxing walk (44%), and simply enjoying TV or movies together (40%). “This research confirms what we already know: People love their pets and prioritize being with them,” said Matt Hulett, president and CEO of PetMeds. “What’s eye opening is how many pet parents feel their own sense of separation anxiety and loneliness when they’re away from their pets – a concept that underscores the pivotal role our pets play in our lives.” WAYS PEOPLE RECONNECT WITH THEIR PETS Playing together - 64 % Talking to them - 62 % Giving them treats or rewards - 61 % Cuddling - 58 % Going for walks - 44 % Watching TV or movies together - 39 % Training or teaching them new things - 20 % Sharing photos or videos of them on social media - 18 % Taking them on trips or vacations - 16 %

Two in five American parents think they know everything there is to know about their biological family’s health history, a new survey suggests. Despite less than half (38%) knowing all of their biological family’s health history, nine in 10 parents polled agreed knowing this is an important part of knowing their own health risks. That’s according to a recent poll of 2,000 U.S. respondents from a nationally representative sample for age, gender, region and ethnicity, about 90% of whom self-identified as parents. Over eight in 10 (82%) parents surveyed were concerned about the risk of unknown hereditary conditions because they don't know more about their family’s health history. Conducted by OnePoll on behalf of 23andMe, the survey also suggests that American parents are as likely to have complete medical information for their father as their mother (67% and 64% respectively), but by the next generation, those numbers drop. Parents surveyed were less likely to have records for their paternal grandparents (38%, grandfather and 19%, grandmother) than they are for maternal grandparents (49% grandfather, 44% grandmother). For those who can’t connect with their biological relatives, or who are looking for further, more in-depth information about their health history, there are other options. Half of parents polled (51%) have researched historical and medical records to learn more about their family. And 52% of parents polled have taken a DNA test for health information — something 81% said is important in helping fill gaps they have about their biological family’s health history. “If you have the ability to discuss your family’s health history with an actual living family member, don’t squander that opportunity,” said Noura Abul-Husn, VP, Genomic Health at 23andMe. “It can be a difficult conversation, and maybe they won’t have complete information to share, but every little bit can help bring you closer — and healthier — together. “As beneficial as those conversations can be, DNA tests can also fill in the gaps, providing information even your relatives might not be aware of.” Of those who have taken a DNA test, 76% said they’ve adopted healthier behaviors as a result. Common DNA-inspired habits — for parents who have made healthy changes after taking a DNA test — included eating healthier (70%), improving stress and mindfulness (67%), and getting more exercise (67%). DNA test or not, 46% of parents rate their overall health as “very healthy,” but only 39% strongly agree they’re in control of their health. Roughly three in four (78%) were confident that they have the information they need to be proactive about their future health. “Genetic testing is an underutilized tool available for people to uncover important health info about their family and themselves,” added Abul-Husn. “Genetic testing can’t tell you the future, of course, but it can help you determine potential risk factors that you might not have known about, so you’re able to make better-informed choices for yourself and your family.” AMONG PARENTS, WHO HAS THE MOST ACCESSIBLE HEALTH RECORDS? Father (65%) Mother (63%) Mother’s father (48%) Mother’s mother (43%) Father’s father (38%) Father’s mother (19%) Survey methodology: This random double-opt-in survey of 2,000 Americans — from a nationally representative sample for age, gender, region and ethnicity, about 90% of whom self-identified as parents — was commissioned by 23andMe between April 20 and April 21, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It’s not all fun and games — a new survey has revealed seven in 10 gamers stream their content, and about half ever actually make money from it. The poll of 2,000 US video game players, split by generation, found making a career out of live streaming, though, can be a daunting task. Fifty-one percent have made money from it, and of them, the average person has only made $1,264 within the past 12 months. Still, it’s enough for 10% to consider quitting their job to stream full-time. Sixty-nine percent even claimed streaming should be considered a serious job industry all on its own. Four in five millennials surveyed especially consider streaming a real job industry, closely followed by Gen Z (79%). Perhaps unsurprisingly, baby boomers were found to be the least likely to consider it a “real job” (46%). Commissioned by the free to play game World of Warships and conducted by OnePoll, respondents from the study showed what it takes in order to have a “successful” career in streaming. In order to be considered a successful streamer, you need to collaborate with other streamers or creators (56%), earn money from streaming (53%), stream on a regular basis (48%) and score a sponsorship or brand deal (48%). Respondents also defined a successful streaming career by maintaining an average of 3,277 regular viewers per month and making an average of $29,172, annually. You should also be streaming for an average of 22 hours per week. And to look the part, respondents said you need good equipment (a computer, chair, headphones, etc.) (61%), fast internet connection (50%), a good camera set up (48%) and a high-quality mic (45%). Even with all these conditions, 59% believe becoming a “successful” streamer is an easy task; only 21% said it’s difficult. Three-quarters (76%) in the Gen Z generation believe it to be easy, while baby boomers were on the opposite side of the argument — 38% of them believe it’s difficult. “Even though there’s a perception that the bar for ‘success’ is lower than most careers, it carries with it some new challenges that we should consider,” said Ross Falk, marketing lead at World of Warships Americas. “Many would likely be surprised to learn just how seriously professional streamers take their jobs — treating it just as seriously as they would any other profession.” The survey also revealed America’s livestream-loving habits. Over half (59%) watch streams at least once a week and 12% watch them every single day. Millennials were found to watch daily more than any other generation (18%, compared to 10% for Gen Z, 15% for Gen X and 4% for baby boomers). The most popular kinds of streaming content: cooking (33%), esports (33%), multiplayer/battle royale games (32%) and reviews (30%). Seven in 10 (73%) said they especially follow esports closely. Respondents were also asked if they believed streaming was more or less culturally relevant than other, more traditional forms of entertainment; and if it was more or less important for communities than other, more traditional forms of society. Many put streamers as more culturally important than comedians (65%), athletes (64%) and writers (62%). They were also found to be less culturally important than actors (16%) and music artists (12%). Similarly, streamers were found to be more important to communities than educators (50%) and healthcare workers (46%), and just as important as lawmakers (47%), clothing brands (52%), retail companies (48%), tech startups (44%), charities (43%) and librarians (45%). A fifth believe streaming could replace traditional televised entertainment within five years, yet eight percent said it already has. “We’re clearly only in the beginning stages of streaming taking off as a career path,” continued Ross. “What’s really exciting is watching what’s going to happen in the near future and how younger people are preparing themselves for careers that are forever changing the definition of entertainment.” TOP 6 FACTORS OF A “SUCCESSFUL” CAREER IN STREAMING Collaborating with other streamers or content creators - 56% Earning money from streaming - 53% Streaming on a regular schedule - 48% Picking up sponsorships/brand deals - 48% Having a specific number of regular viewers - 41% Working for a company that offers a role streaming - 31%

Four in 10 Americans (41%) say they put off going to the doctor. A survey of 2,000 nationally representative Americans found that being potentially unable to afford their care (52%) was a top reason. Other reasons for avoiding their doctor included anxiety about potential procedures or tests (40%), fear of receiving bad news or a serious diagnosis (39%) and exhaustion from parenting or caretaking (39%). People are also much more concerned they won’t be able to afford their treatment this year compared to last year’s OnePoll survey (66% vs. 45%). That may be why nearly four in 10 26–34-year-olds (38%) and 35–54-year-olds (39%) have not been to the doctor in the past five years. And only 43% of Black Americans polled reported doing so. Conducted by OnePoll on behalf of PatientPoint, the survey also revealed that more people have felt anxious before going to a doctor’s appointment this year than last year (48% vs. 39%). Asian Americans surveyed were much more likely than white respondents to feel confused (36% vs. 20%), overwhelmed (37% vs. 19%) or intimidated (30% vs. 16%). An additional survey of 275 Hispanic/Latino Americans found they were much more likely than white respondents to feel anxious (63% vs. 48%), stressed (47% vs. 22%) or overwhelmed (34% vs. 19%). Looking into the reasons for these feelings, more Americans felt they didn’t have enough information to help them prepare for their visit this year than in 2022 (48% vs. 38%). Black (63%) and Asian Americans (67%) polled were more likely to say they didn’t have enough information to prepare for their appointment, compared to white respondents (44%). Hispanic/Latino Americans were nearly twice as likely to be concerned about what they might find out at their doctor’s appointment (50%), compared to white respondents (27%). However, there’s been some progress made, as only a third (33%) of Americans have “always” or “often” left an appointment feeling confused — down from 48% year over year. Still, nearly half of respondents remain afraid to ask their healthcare provider about their health condition or symptoms (46% in 2023, compared to 51% in 2022). Americans’ trust in their healthcare provider may help in this regard, and eight in 10 people polled (87%) say they trust their healthcare provider. The top things that make a healthcare provider trustworthy? Being able to explain a condition or symptoms in simple terms (62%), listening to patients’ concerns (57%) and providing personalized education and resources about their condition, symptoms and treatment options (55%). “Educating patients before, during and after their visit not only lets them make more informed decisions based on their individual health journey, but also increases the likelihood they will follow through with prescribed treatment,” said Mike Collette, founder and chief executive officer at PatientPoint. “More than half of Americans polled said knowing how and why their treatment is important would make them feel empowered to adhere to their treatment plan.” What would make patients feel more empowered to talk with their HCP about their health? Receiving education about their health during their appointment (55%), knowing that there’s treatment for their symptoms/condition (53%) and receiving education about their health before their visit (43%). People’s healthcare providers are their top source of health information (57%), followed by Google or another search engine (43%) and social media (31%). “Sharing content with patients tailored to their individual journey in the care moments that matter helps create better awareness and better understanding, ultimately driving better conversations and better health,” said Collette. WHY DO PEOPLE PUT OFF SEEING THEIR DOCTOR? ● Concern about not being able to afford treatments - 52% ● Anxiety about potential procedures and/or tests - 40% ● Fear of receiving bad news or a serious diagnosis - 39% ● Exhaustion from parenting/caretaking - 39% ● Lengthy commute - 33% ● Exhaustion from work - 31% ● Fear about not being able to understand what my provider tells me - 20% ● Fear of being judged or criticized - 17% ● Overwhelmed about lifestyle changes I may be asked to make - 16% Survey methodology: Data from two double-opt-in surveys conducted by OnePoll on behalf of PatientPoint. The first survey polled 2,000 nationally representative Americans between Aug. 2 and Aug. 11, 2023, with an ethnicity split through natural fallout, and the second polled 275 Latino/Hispanic Americans between Aug. 17 and Aug. 23, 2023. The surveys were conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The “five-year plan” is dead, as the average American is now planning 12 years ahead, according to new research. A survey of 2,000 employed Americans found that when thinking about saving for the future, a five-year plan simply isn’t going to cut it. Nearly three-quarters of respondents said the five-year plan is less achievable today than ever before (74%) because of rising household expenses (59%), inflation (49%) and school debt (43%). Interestingly, Gen Zers (53%) are just as worried as baby boomers (54%) about whether or not they’ll receive Social Security benefits, citing that this makes the five-year plan less achievable to them. Conducted by OnePoll for SurePayroll for National 401(k) Day, the survey also found that when thinking about their financial future, 55% of Americans said they need to reconsider what qualifies as a “necessity” to put more money toward retirement. To get a head start on saving money for the future, 57% are already saving for retirement. And to help reach their goals, nearly four in 10 would take a second job to help put money towards their future (39%). Others would prioritize necessary purchases and cut down on impulse spending (48%) while another 46% would work extra hours at their job. “Employers helping employees achieve their financial goals is good for small business growth, good for employee retention and good for the community,” said Gabriela Rodriguez, 401(k) product marketing manager at SurePayroll. “Offering employees a retirement plan also helps relieve stress for their future, which is especially important for Generation Alpha.” A quarter of employed Americans admit that despite their efforts, they’re not close to achieving their retirement goals today — especially millennials (22%) — leaving 59% of all respondents wishing that they started saving sooner. Consequently, one in eight also don’t currently feel prepared for retirement. While most respondents whose employer offers a 401(k) are enrolled in it (71%), one in five aren’t (19%). Employed Americans who work at a small business are more likely to enroll in their employer's 401(k) option (82%) than those who work at a private company (72%) or public company (61%). Those who do participate in the plan said that their employer’s contribution adds value (57%), doubles the value when they do match (56%) and has helpful tax benefits (49%). Employed adults are being proactive outside of the workplace, too; 57% have a separate retirement fund from what their employer offers, including a majority of those who utilize that offer (74%). Half of the respondents who have not started saving for retirement yet said they’re waiting for their employer to offer or explain more about a retirement plan and 43% said they haven’t had the time to start. Millennials’ top reasons for not saving for the future yet are also waiting for their employer to offer more information (60%) and not knowing where to start (40%). Those whose employer does offer a 401(k) plan but don’t participate in it said they just need all their income for other expenses now (61%) and that their employer simply doesn’t contribute enough to make this option feel worthwhile (43%). Onboarding is the most popular time to sign up (42%) and the majority (57%) of Americans who are enrolled in a 401(k) plan based their decision on employer-provided materials. "Employers play an important role educating employees on the value of their retirement benefits,” Rodriguez said. “They should emphasize the value of their 401(k) plan—each dollar contributed during your 20s can grow to $17 by the time you retire—and promote sign up instructions during onboarding and throughout the year.” Whether or not they use them, benefits like retirement planning matter in how people think about their employer. After health care (49%), a 401(k) plan with a match (47%) was the top non-cash benefit that would impact their choice of whether or not to stay with their employer. This was followed by a 401(k) without a match (32%) and mental health benefits (29%). Respondents who work at small businesses are especially partial to a 401(k) with an employer match (50%) as opposed to one without a match (35%) when it comes to them staying at a job. Money is top of mind for many who have big plans for the future like putting their kids through college (45%), paying off school debt (42%) and buying their dream vehicle (41%). Forty percent also have dreams to travel and 33% want to retire with comfort. Survey methodology: This random double-opt-in survey of 2,000 employed Americans was commissioned by SurePayroll between August 8 and August 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

More than two-thirds (68%) of adults sometimes feel as awkward as they did in their teens, new research suggests. A survey of 2,000 U.S. respondents ages 25–45 found that as teens, people were most self-conscious about their body shape (65%), hairstyle (61%) and smile (61%). And many continue to feel this way, despite the average person feeling at their most awkward at age 17. As adults, over half are still uncomfortable about their body shape (55%), hairstyle (53%) and smile (52%). More men than women are currently self-conscious about their glasses/contact lenses (51% vs. 39%), height (54% vs. 42%), hairstyle (57% vs. 48%) and smile (55% vs. 49%). Conducted by OnePoll on behalf of Smile Express, a doctor-monitored at-home aligner treatment for adults, results also found that only 30% usually stand in the front row when posing for a group photo, with fewer women than men doing so (24% vs. 34%). That may have to do with their smile, as less than a quarter of respondents show their teeth when grinning (24%). It’s not surprising, then, that selfies make some people anxious (41%) or stressed (36%), despite also feeling excited (36%). What aspects of their appearance make them feel this way? Their smile (48%), body shape (47%), clothes (46%) and hairstyle (45%). “Smiling is one of the top ways people show confidence, and studies have shown we perceive those who smile as being more confident and happier,” said Dr. Zachary Casagrande, founder and developer of Smile Express. “If you wore braces as a teen, chances are, you may not have always worn your retainer, potentially resulting in minor teeth shifting or misalignment.” Half of the respondents have worn braces in the past, doing so for an average of 23 months. However, 72% have had a “glow-up” since their teen years, resulting in clearer skin (53%), a better haircut (51%), fitter body (50%) and straighter teeth (49%). And eight in 10 (83%) reported feeling more confident as a result. That doesn’t mean there aren’t things people would still want to improve about themselves, though. Respondents shared they aim to have better eyesight (54%), an improved fashion style (54%) and physical fitness (53%), with 41% also wanting a better smile. “People feel more confident when they can fully express themselves. That includes being able to smile without restraint or embarrassment,” Dr. Casagrande added. “As adults, straightening your teeth doesn’t have to be an awkward, time-consuming experience. There are at-home alternatives to traditional comprehensive orthodontic treatment that don’t require monthly clinic visits. Just be sure to choose a treatment that is monitored by a real orthodontist to ensure it is safe and effective and will have your smile looking refreshed and ready to share with the world.” WHAT WERE PEOPLE SELF-CONSCIOUS ABOUT AS TEENS? ● Body shape - 65% ● Hairstyle - 61% ● Smile - 61% ● Voice - 58% ● Posture - 58% ● Braces/aligners - 58% ● Acne - 57% ● Height - 56% ● Glasses/contact lenses - 55% WHAT ARE PEOPLE SELF-CONSCIOUS ABOUT AS ADULTS? ● Body shape - 55% ● Hairstyle - 53% ● Smile - 52% ● Height - 48% ● Posture - 48% ● Voice - 47% ● Braces/aligners - 46% ● Acne - 46% ● Glasses/contact lenses - 45% Survey methodology: This random double-opt-in survey of 2,000 U.S. adults ages 25–45 was commissioned by Smile Express between Aug. 7 and Aug. 10, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It isn’t just for young people anymore — the average American 65 and older spends nearly 300 hours a year on social media, according to new research. A survey of 2,000 seniors who use social media looked at their usage and habits and found that they spend an average of 47 minutes a day on these platforms. Nearly a quarter can’t seem to get enough, spending upwards of an hour every day scrolling (24%). Seniors spend the most time on Facebook (75%), YouTube (28%) and Instagram (10%). While half of respondents use social media to kill time (54%), others reconnect with friends (61%) and stay in touch with other loved ones (58%). Nearly four in 10 have even made a new friend on social media (39%). It has proved to be useful in other ways, too, with a majority saying they’ve learned something new from social media that was helpful in their lives (63%). Thirty-five percent of seniors see these platforms as a reliable source for keeping up with news and another 32% use it to seek out information. The survey conducted by OnePoll and commissioned by ClearMatch Medicare found that seniors are most interested in health-related content online (46%). That was followed closely by food-related content (43%), entertainment (36%) and politics (33%). However, 60% recognize that social media is only a trustworthy source of information sometimes. Still, nearly one in five are under the impression that it’s trustworthy most of the time (19%), and a similar percentage admit they don’t have a great understanding of how to safely navigate these platforms (20%). The average senior polled believes that about 43% of the information they see online is true. Two-thirds of respondents believe that they’re stigmatized for easily falling for misinformation (67%) — and 36% would have to agree. "There has been a growing intricacy in scams, making them harder to detect in the last decade," said Ben Pajak, CEO of ClearMatch Medicare, a division of HealthPlanOne. "Typically, these fraudulent schemes present themselves as overly appealing opportunities, promising freebies or unusually low-cost items. It's important to exercise caution when encountering such offers and thoroughly scrutinize these opportunities before taking any action." In fact, 34% said they’ve been misinformed by a source they trusted and 33% have been victims to a scam in the past. Seniors have been most susceptible to scams most commonly online (66%) and on the phone (31%), with relation to money (36%), personal information (17%) and health (9%). And these respondents paid the price — losing an average of $2,700 to scams. But there are learnings: even more seniors shared that they witnessed a scam on social media that they did not fall victim to (62%), especially related to health and medical care (24%). They pointed out that these scams included people pretending to be from a financial-based company (38%), offering “free” incentives for personal information (33%) and pretending to be from a healthcare company (22%). Although they’ve avoided them in the past, one in nine admit they have no idea what to look for in a scam. "Although everyone is susceptible to scams, no matter the age, seniors tend to be seen as an ‘easy target’ since many don't know the ins-and-outs of the internet,” said Jennifer Girdler, vice president of sales at ClearMatch Medicare. “Don’t be afraid to ask what your information will be used for and seek a second opinion from a trusted loved one before handing over any identifying data.” Survey methodology: This random double-opt-in survey of 2,000 Americans 65+ who use social media was commissioned by ClearMatch Medicare between August 2 and August 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly half of employed Americans are bored most of the workweek (46%), according to new research. A survey of 2,000 employed U.S. adults found that 46% are bored at work for at least three days in the workweek. Ninety percent of those who have a college degree and feel bored at work said they never thought they’d feel this way when attending school. However, people don’t know that others share these feelings, as 70% believe that people are generally happy with their job. While a majority of respondents are happy with their current role (71%), one in eight admit to feeling unsatisfied. Conducted by OnePoll for CSU Global, the survey found that feelings of dissatisfaction typically come within two years of working the same role (46%). In fact, 71% of those who have been in their role for longer than two years said that their job feels too routine because they’ve been doing the same thing for such a long time. The survey also found that being happy with your job is directly connected to having a happy life. Three in four respondents believe an important key to happiness is having a job you actually like (74%). Many set professional goals to keep themselves motivated. Making more money is the top goal (54%), but striving to move up within the company (53%) and helping create something new (50%) also scored high. The survey also asked what respondents liked about their current job and found that appreciating their work location (64%), their company’s overall mission (50%) and their company culture (49%) were the top three aspects they enjoyed about their current role. Just 35% said they enjoy the work, itself, which is a hurdle for the 59% who think that people need to love their job in order to be successful in their role. More respondents said their workplace tends to feel dated (44%) than modern (36%), hinting that it may be time for change. “As leaders, we know both from research data and from our own direct experience, that investment in employee development can provide positive returns in employee engagement and their ability to contribute,” said Dr. Becky Takeda-Tinker, president at CSU Global. “With the increasingly fast pace of work and change continuing to challenge employers of all industries, pathways of development that employees are seeking can be valuable tools towards ongoing organizational success.” While a little over half of employed Americans see themselves working at their current company within the next year (54%), nearly a fifth of those respondents don’t think they’ll be there in five years (17%). The power lies in the hands of employers, as 76% said it’s important for companies to invest in their employees. A third of respondents currently think that their own employer doesn’t invest in them enough. While those who have worked at their company for over 10 years have averaged three promotions in their time there, results showed that this may not be enough. Those surveyed shared that they would feel more motivated if they had the opportunity to create a new process or project at work (48%) or if they had tuition coverage to earn a degree (28%). More than half of respondents believe that if they had a degree or an additional degree, their chances for a promotion would increase (53%). And a majority would be interested in returning to school to help move up within their current workspace or apply to a better job (73%). “Continuing education through new degrees, certificates or industry certifications help provide new professional opportunities for individuals within and outside of their organizations, while also facilitating organizational and industry evolution,” said Dr. Takeda-Tinker. “For working adults, fully online industry-aligned programs can provide the flexibility and skills needed to advance individual ability and careers, while also accommodating busy schedules.” Survey methodology: This random double-opt-in survey of 2,000 employed Americans was commissioned by CSU Global between July 28 and July 30, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average single parent says they'd need a minimum of $332,705 in savings in order to feel at ease about raising their child. That’s according to a survey of 2,000 single parents, split evenly between moms and dads, which found the average respondent thinks about their child’s financial future five times per day. Four in 10 single parents (43%) hadn’t started planning for their child’s financial future until early childhood (between the ages of 4-6) or later, with 7% of single parents not yet beginning financial planning for their children. Only 10% started planning before their child was born. Additionally, the study, “Single Parents and the Financial Future” revealed that single dads are more confident about securing their child’s financial future than single moms (69% vs. 58%). Conducted by OnePoll on behalf of Life Happens, a nonprofit educating consumers about the importance of life insurance, results also found 75% felt overwhelmed when becoming a single parent. Seven in 10 (69%) said becoming a parent is a significant financial burden, one that was likely exacerbated when they became the sole provider. On average, single parents spend $14,150 a year on childcare alone. The top costs they felt unprepared to deal with on their own included groceries (56%), healthcare (49%), bills (49%) and creating and maintaining a savings account (48%). Four in 10 (42%) have gone into debt for their children and 52% have made adjustments to their career or work choices to support their financial situation. That includes seeking salary increases (53%), switching to a job with a better work-life balance (53%) and negotiating for flexible work hours (51%). Some single parents have also picked up an additional job (48%), started a side business or freelancing to supplement income (42%) and even downsized to a more affordable living situation (25%). “Parenthood brings many new expenses, including some unexpected ones, but it can be especially challenging for single-parent households,” said Barb Pietrangelo, a financial advisor and chair of Life Happens. “As your child’s main source of emotional and financial support, it’s important to plan ahead to ensure they’re financially secure in the event you are unable to be there for them.” To manage their financial responsibilities, parents who are sole providers set aside a specific amount of money each month (57%), purchase life insurance policies to provide financial security for their child (52%) and invest in education savings plans (43%). If they were to pass away unexpectedly, single parents would rely on their savings (59%) and immediate or extended family (57%) to help support their child. “A life insurance policy can help provide for your child’s future in many ways, from food, clothing and shelter to their education,” Pietrangelo added. “The younger and healthier you are, the more affordable life insurance can be, so exploring your options as early as possible is highly encouraged.” CHANGES SINGLE PARENTS HAVE MADE TO SUPPORT THEIR FINANCES ● Sought salary increases - 53% ● Switched to a job with better work-life balance - 53% ● Negotiated for flexible work hours - 51% ● Picked up an additional job - 48% ● Cut back on work hours - 46% ● Started a side business or freelancing to supplement income - 42% ● Returned to work - 38% ● Gave up job or career - 26% ● Downsized to a more affordable living situation - 25% ● Reduced work hours to spend more time with children - 21% ● Relocated to an area with lower cost of living - 20% ● Returned to school to increase my job opportunities - 12% Survey methodology: This random double-opt-in survey of single parents (1,000 moms and 1,000 dads) was commissioned by Life Happens between July 27 and July 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

One in six Americans still find sand in their clothes at least a week after going to the beach, according to new research. A survey of 2,000 Americans who go to the beach often found that even those who live near the beach don’t tire of it — in fact, they enjoy it nearly as much as those who live further (83% vs. 88%). Most survey respondents said that going to the beach is an absolute necessity during the summer (84%). While 30% of those surveyed start heading to the sand and sea as early as June, nearly a quarter are so excited that they go even sooner (24%). Conducted by OnePoll for BeachBound Vacations for National Beach Day, the survey also found that the average respondent visits the beach six times a year, although 31% go more often than this. People would be willing to drive an average of three hours for the perfect beach day, and one in seven would travel even longer for a prime day in the sun. Those surveyed weighed in on “beach etiquette” with the top rules being: don’t sit too close to others if there is open space (58%), don’t litter (53%) and don’t shake off sand too close to others (51%). While at the beach, are you unknowingly disturbing fellow beach-goers? To make sure you’re in the clear, avoid interfering with others by: not sitting too close to them (31%), engaging in PDA (30%) or playing your music too loud (25%). Otherwise, you may be breaking some of the worst beach etiquette rules. Yet, beach-goers admit they’re guilty of breaking a couple of those unspoken rules themselves, particularly leaving a mess behind (28%), shouting or talking loudly (27%) or bringing their pet (26%). However, these issues don’t get in the way of a perfect day at the beach. The top five activities those surveyed would include in their ideal beach day are: swimming (49%), sunbathing (41%), surfing (29%), snorkeling (28%) and reading (27%). Unsurprisingly, 73% make going in the water a priority, and another 43% enjoy a beachy sunset. “Whether your perfect day at the beach involves laying on the sand and reading a book cover to cover, bodysurfing in the waves, or relaxing with friends and good music, there is no debate that beach days are synonymous with summertime,” said Michael Lowery, head of global consumer business at BeachBound Vacations. “Your vacation preferences can help determine which beach destination and resort works best for you.” When packing for the beach, 56% feel that they pack the perfect bag for the beach. Besides the basics, the top five things people bring to the beach are their water bottle (56%), food (46%), an umbrella (39%), a portable charger (38%) and a first aid kit (37%). Thirty percent of those surveyed have lost something at the beach, usually their sunglasses (41%) or water bottle (39%). One in five have even been unlucky enough to lose their swimwear (21%). No matter how prepared they try to be, roughly half of beach-goers admit they’re likely to forget to apply sunscreen at the beach (49%). Consequently, 38% “always” or “often” come back from the beach with sunburn. “My perfect beach day involves an all-inclusive resort because I don’t have to worry much about what I should pack,” said Dana Studebaker, vice president of marketing of consumer brands at BeachBound Vacations. “I can head from my room to the beach with some sunscreen and have snacks and drinks at my fingertips, plus plenty of activities to keep my family entertained all day.” TOP “RULES” OF “BEACH ETIQUETTE” 1. Don’t sit too close to others if there is open space — 58% 2. Don’t litter — 53% 3. Don’t shake off/remove sand close to others — 51% 4. Don’t play music loudly — 40% 5. Don’t set up your things right in front of others — 39% 6. Don’t leave kids unattended — 34% 7. No public displays of affection — 33% 8. Don’t yell/be obnoxiously loud — 33% 9. Don’t leave a mess behind — 31% 10. No staring — 30% MOST ANNOYING “BEACH ETIQUETTE RULES” TO BREAK 1. Littering — 45% 2. Shaking off/removing sand near someone — 31% 3. Sitting too close to someone — 31% 4. Engaging in public displays of affection — 30% 5. Playing music loudly — 25% Survey methodology: This random double-opt-in survey of 2,000 Americans who go to the beach was commissioned by BeachBound between July 18 and July 19, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Forget walking down the aisle to “The Wedding March” — a new survey suggests couples are looking to make their wedding as unique as they are themselves. A poll of 2,000 adults in serious relationships, engaged or married, split evenly by generation, revealed 68% feel it is important that their wedding is customized to be unique to them rather than follow tradition. For 45%, that means hosting the ceremony in a place with personal significance. Meanwhile, others agreed that it means ditching the same old tunes and choosing a different song to walk down the aisle (36%), leaving dress code norms behind (29%) and choosing an unconventional theme (18%). One in five millennials would even take it a step further and incorporate a surprise performance by the couple, guests or a professional performer. In fact, more than three-quarters (78%) of respondents feel weddings are more memorable when they reflect the couple’s lives. Conducted by OnePoll on behalf of Minted Weddings, the survey revealed that regardless of how the couple chooses to customize their day, some traditions are best left in the past. Customs like not seeing each other before the ceremony (36%) and wearing a white dress (36%) are considered outdated. But that doesn’t mean guests should come in their all-white attire. Almost one in five (19%) Gen-Zers say wearing white is the rudest thing you can do as a guest, whereas only 2% of baby boomers would also take offense. However, the top tradition couples are leaving behind is the bride’s family paying for the wedding (46%). So much so that the majority of respondents say that they and their partner are forking out the big bucks together. Ceremony locations are also seeing a shift. When analyzed by age, respondents who would get married in a house of worship declines with each generation — 39% of baby boomers, 24% of Gen Xers, 18% of millennials and just 13% of Gen Zers. When it comes time to make the big decisions, many couples tend to base their final calls on budget (45%). However, 16% of Gen Zers are likely to make a pros and cons list, more so than any other generation. The survey also found that 63% of married couples encountered at least one surprise mishap on their wedding day or weekend. Most commonly, those surprises included family drama (34%), missing or late guests (32%) and inclement weather (27%). Food mishaps such as “[the] wedding cake toppled over”, and “my mom spilled the punch she had just made” also wreaked havoc on their perfect day. But many couples weren’t letting anything get them down — 48% simply let it go, while 30% handled it themselves. Only 5% of respondents admitted those unexpected turns ruined their big day. “Planning a wedding is like writing a love story. It’s about gathering the people whom you cherish most. It’s about traditions, but making them your own. It’s important that couples’ personalities shine through in the celebration, and we’re honored to help design their forever,” said a Minted spokesperson. Almost two in five (39%) have an “A” and “B” list for their wedding guests — with “A” being people who are definitely invited and “B” being alternates depending on factors such as cost or RSVPs. This was especially true for Gen-Zers, with 62% creating dual guest lists, compared to 43% of millennials, 31% of Gen Xers and only 19% of baby boomers. A-listers include immediate family (79%), close friends (72%), extended family (52%) and family friends (50%). Back-up guests include current and former colleagues (44%), childhood friends that they may not currently be in contact with (43%), current and former teachers and educators (33%) and friends of the bride and groom’s parents (32%). But respondents were divided on how to deal with plus ones. Many (39%) believe it is most appropriate when the couple knows the guest’s partner. Others will include a plus one if the guest is living with their partner (31%) or as long as the guest and their plus one have been dating for more than six months (29%). Only 11% of respondents would never give out plus ones, including 18% of baby boomers, more than any other generation. When asked what advice they’d bestow on couples planning their wedding now, respondents highlighted communicating opinions honestly (57%), going with the flow (46%) and making a detailed budget (45%). "Whether couples are celebrating at the courthouse or a garden, in black tie or casual attire, we are here to support them from when they say "Yes" to far beyond "I Do," said the Minted Weddings spokesperson. "We are honored to have helped over one million couples walk down the aisle with designs that reflect their unique style." TOP LOCATIONS FOR A WEDDING CEREMONY ● Beach - 24% ● House of worship - 23% ● Garden - 23% ● Backyard - 17% ● Banquet hall - 14% ● Hotel or resort - 12% ● National park - 9% Survey methodology: This random double-opt-in survey of 2,000 Americans who are in serious relationships, engaged or married, split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) was commissioned by Minted Weddings between June 26 and July 4, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The top things to think about to get a good night’s sleep are your favorite moments of the past day (45%), your partner or family (44%) and work (36%), new research found. A survey of 2,000 U.S. adults split evenly by generation revealed that while a common belief among Americans may be that thinking about work before bed prevents a good night’s rest, thinking about your career before bed actually could help you sleep more soundly. The research also delved into the latest insights tied to Americans’ sleep habits and bedtime routines and discovered several generational differences. Conducted by OnePoll for Serta Simmons Bedding, the data found that millennials (56%) are the most likely to think about their favorite moments of the past day before they doze off, while Gen X (39%) is least likely to think about their day and most likely of all the generations to think about their career (38%). That’s not the only generational difference when it comes to sleep habits. The survey also found that Gen Z is most likely to prioritize sleep more broadly (61%) and revealed that they are the generation most likely to not finish their nighttime routine before dozing off for the day, as they are the most likely to fall asleep with their phone (68%), forget to brush their teeth (53%), or fall asleep with their day clothes on (47%). Meanwhile, Gen X appears to be the best at unplugging before bed as they are the generation that is the least likely to fall asleep with their phone (25%). Additionally, recent research explored how much time the average person spends getting ready for bed and found that, on average, an individual spends 162 hours on their nighttime routines over the year (over 26 minutes per day). What goes into that routine can differ by generation. More than one-third of millennials take showers or baths before bed (36%) compared to 19% of Gen Z respondents. More than a quarter of boomers (28%) need to watch a series/movie before they shut their eyes for the night, compared to just 19% of Gen Z. Generation Z’s nighttime routine predominantly consists of turning on a fan (22%), putting on a sleep mask (21%), writing in a journal (20%), reading (20%), listening to music (20%) and creating a to-do list for the next day (20%). And they don’t want to sacrifice it — 18–26-year-olds are most likely to instead shorten their morning routines (43%) whereas Gen X (40%) and boomers (39%) are most likely to condense their bedtime routine to get more shut-eye. The survey also looked at when people go to sleep, with 38% of people describing themselves as early birds and 22% referring to themselves as night owls (33% responded they are both equally early birds and night owls). In addition to age differences, geography reflects differences in sleep routines, with the highest concentration of self-reported early birds living in the Northeast (41%) and the highest proportion of night owls (33%) living in the Southeast. “While generations may differ in their sleep and getting-ready-for-bed habits, creating and sticking to a consistent sleep routine can help people of any age improve their sleep quality,” said Suann Griffin, Consumer Insights, Serta Simmons Bedding. “This includes pre-sleep rituals — from meditation to taking a warm bath or journaling — as well as maintaining the same sleep and wake times, regardless of the season.” How do people define a good night’s sleep? For most, the telltale signs are sleeping uninterrupted (41%) and waking up before an alarm (33%). If this is the case, at least a portion of the population may be sleeping well, with nearly one-third of Americans responding that they don’t usually wake up with an alarm clock (29%). MOST COMMON BEDTIME BLUNDERS ● Fell asleep while scrolling on my phone or with my phone in my hands - 51% ● Forgot to brush my teeth, without washing my face/doing my skincare routine - 41% ● Fell asleep without saying goodnight to my partner/family - 39% ● Forgot to turn off my TV - 38% ● Fell asleep with my day clothes on - 37% ● Forgot to set an alarm for the morning - 36% ● Forgot to turn off the lights before going to bed - 35% ● Fell asleep with glasses/contacts on - 31% – 26.67 minutes spent on a nighttime routine x 365 days in a year = 9734.55 minutes / 60 minutes in an hour = 162.24 hours a year Survey methodology: This random double-opt-in survey of 2,000 U.S. adults split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X, and 500 baby boomers) was commissioned by Serta Simmons Bedding between July 27 and Aug. 2, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Almost one-third of women have never told anyone about worrying physical issues, according to new research. From weight issues (36%) to thinning hair (29%), a recent survey of 2,000 women found that 30% haven’t spoken to anyone about the issues they’re experiencing. Beyond weight issues and hair thinning, women also reported concerns about hair quality (32%), acne (26%), cellulite or stretch marks (30%) and even chronic fatigue (24%). But when asked which issues they’re most uncomfortable with, weight issues (23%) and hair thinning (23%) tied for the number one spot. At peak discomfort, women have taken matters into their own hands and bought or used products to fix the issue (35%), changed their diet (30%) and considered both surgical (25%) and non-surgical (24%) options. Women also admit these problems have even forced them to stay home from work or stayed off camera while working remotely (27%) and even avoid seeing friends and family (24%). The research, conducted by OnePoll on behalf of Nutrafol, was launched to mark Hair Loss Awareness Month in August and sought to examine how women are impacted by hair thinning, beyond just the physical effects. Of the 57% of women who've spoken to someone about their concerns, hair thinning came out on top (18%), double the amount who've addressed acne/blemishes (9%) and more than those with weight issues (12%). When they first experienced hair thinning, women’s attitudes shifted. Of those who have experienced thinning hair, many reported feeling sad (46%), embarrassed (43%) or even scared (42%). Beauty standards are also attributed to these pessimistic feelings, as more than half (56%) agree that those standards had a negative impact on them, particularly for African American women (63%, compared to 53% of Caucasian women.) Hair thinning has crippled many, with women reporting negative impacts on their self-confidence (45%), professional career (33%) and even their personal relationships (30%). The effects of hair thinning run so deep that women also reported no longer feeling like themselves (39%) or even feeling less like a woman (32%). “Physical changes are a natural part of the aging process, but for many women, this can cause new insecurities related to appearance or anxieties around not feeling like themselves,” said Board Certified Dermatologist, Dr. Michelle Henry, MD. “I commonly see patients who are experiencing hair thinning and are unsure how to address it, or where to turn to for support. It can be an incredibly isolating experience.” Women in different life stages shared different attitudes and beliefs around hair thinning. Millennials were likely to attribute it to environmental factors, like pollution (21%), compared to 13% of Gen X and only 7% of baby boomers. Millennials were more likely than any other generation to not like talking about their hair thinning with other people (44%, compared to 37% of Gen X and 36% of baby boomers). They were the most likely to say their professional career has been impacted by their hair thinning (41%, compared to 27% of Gen X and 11% of baby boomers). Two-thirds of respondents agree that on any particular day, the way their hair looks can completely change how they feel about themselves. In fact, the average woman experiencing hair thinning is preoccupied with thoughts about the issue about 15 different times each day. However, that doesn’t mean women aren’t optimistic — compared to five years ago, one-third feel the same way about their hair now and 31% feel better. And in another five years’ time, an additional one-third expect to feel better about it. “Science has proven that hair thinning is multifactorial and luckily, there are non-invasive ways to target these root causes – whether it’s a lack of collagen due to aging, hormonal or metabolic changes, or day-to-day stress,” said Dr. Henry. “I often recommend clinically-tested supplements that address many of the contributing factors of thinning, and in turn, can increase well-being from the inside out.” HOW DO WOMEN HANDLE PHYSICAL PROBLEMS THEY FIND EMBARRASSING? ● Tell only their doctor - 34% ● Confide in family/spouse/partner - 33% ● Confide in a few trusted friends - 27% ● Not talk about it - 19% ● Talk about it openly - 18% ● Join a private support group - 16% ● Tell only my holistic practitioner - 15% ● Tell only my cosmetology worker - 15% Survey methodology: This random double-opt-in survey of 2,000 American women was commissioned by Nutrafol between July 19 and July 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Does your kid read a lot? A new study suggests they’re likely happier, more physically active, have a more active imagination and even problem-solve better than kids that rarely or never read. The poll of 1,500 American parents and 500 K–6 teachers revealed 91% of children aged 5 – 12 who are avid readers are also happier than those who don’t (36%). Likewise, 92% who read frequently are more physically active than those who don’t (40%). Kids who read “often” and “very often” generally have a more active imagination than those who rarely or never read (95%, compared to 57%).

Only 34% of Americans have visited their primary care doctor in the past year. A new survey of 2,000 U.S. adults examined their biggest barriers to healthcare access. Out-of-pocket expenses were a major concern, with 53% stating this would impact their decision to not seek medical care if they needed it. Nearly half (49%) also cited lack of transportation to the facility where they would need care or being unable to afford the ride. While nearly half (49%) budget for out-of-pocket expenses, there were differences among generations polled. Gen X led the charge in planning for these costs (54%), compared to baby boomers (39%). Conducted by OnePoll on behalf of Assurance IQ, results also found just over two-thirds (67%) feel knowledgeable about how their health insurance plan works. Gen X respondents were more likely to share this sentiment (71%), compared to only 48% of Gen Z. Overall, seven in 10 (72%) are confident they know exactly what is and isn’t covered by their current health insurance plan. Yet a similar generational disparity was present. Around three in four Gen X survey-takers felt well-informed (78%), while only 53% of Gen Z did. Additionally, the data revealed knowledge gaps in people’s understanding of healthcare in the U.S. Nearly one-third (32%) don’t feel informed about how the American healthcare system works. While many felt confident they could explain terms such as preventative care (53%) and out-of-pocket (OOP) limit or maximum OOP (48%) to others, respondents were less sure they knew the difference between an FSA and HSA (36%) and what an FSA is (35%). “Health insurance can be confusing to navigate, and our research shows this is especially true for younger people,” said Kate Long, consumer financial wellness advocate at Assurance IQ. “Many people end up enrolling in a plan where they don’t understand how much they will end up spending. Or a plan that doesn’t cover their unique needs. This can lead them to forgo critical care if it leads to an unexpected expense.” Nearly half (49%) of people polled said they like the current American healthcare industry, with 43% saying it could use minor changes. The top three ways to improve it? Encourage more people to use preventative care (41%), increase access to quality insurance coverage (33%) and eliminate the fee-for-service payment system (28%). “For many, there are barriers to finding quality coverage,” Long added. “Especially for those who don’t receive insurance through an employer. People often don’t know all the options available to them in terms of plans or financial subsidies, so they either go without or select a plan that doesn’t address their needs. Talking to a licensed insurance agent who asks the right questions can make the process much easier. TOP REASONS AMERICANS WOULD FORGO MEDICAL CARE I couldn’t figure out how much the appointment, treatment or service would cost me out of pocket - 53% I don’t have transportation to the facility where I’d need to get treatment (e.g., the doctor’s office) or can’t afford to pay for transportation - 49% I’m too busy, and I would rather wait until the problem is more urgent - 28% I generally don’t like going to the doctor - 24% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Assurance IQ between July 28 and July 30, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two-thirds of Americans have told a guest to “make themselves at home” and regretted it later. That’s according to a new survey of 2,000 general population Americans, which found 72% have told a guest to make the space their own — and 91% of those have regretted it afterward. Some of the reasons respondents have regretted allowing people to make themselves at home include guests expecting more meals than planned (54%), overstaying their welcome (45%) and making a mess (39%). Results also looked to see who makes the worst guests, with friends (42%), siblings (39%) and in-laws (37%) topping the list. For a third of respondents (35%), the situation has become unpleasant enough that they’ve told someone they’re a “bad guest.” On the flip side, 75% of Americans surveyed believe they’re a good host — with 31% of those saying they’re a “very good” host. Commissioned by Avocado Green Mattress and conducted by OnePoll, the survey looked at the lengths that hosts go to, and the steps people can take to ensure their home is inviting. In order to be a good host, over four in 10 have purchased a new bed or new mattress for people to sleep on when they stay the night (49%) or purchased new furniture to ensure guests are comfortable (45%). And the investment in furniture seems to be well-received, as furniture is one of the first things that respondents notice when entering someone else’s home — after the decor and the general smells or aroma. “Furniture can be spendy,” said Jessica Hann, Avocado’s Senior Vice President of Brand Marketing and Sustainability. “But the right piece can last generations while making our homes feel like the comfortable and special places they are.” Respondents also admit to using other people’s homes as inspiration for their own, and 43% have purchased an exact piece — whether that’s art, furniture, etc. — that they first saw while as a guest in someone else’s home. With that, 60% are more likely to purchase a copy if they know it’s sustainably made. Two-thirds of Americans surveyed (65%) feel better about having people over when things in their home are sustainable — which might be why 70% are concerned about purchasing sustainable items for their home. And as a guest, 35% of respondents admit they’ve judged someone else’s home for not being sustainable. “We handcraft all our furniture in our Los Angeles woodshop from responsibly-sourced wood. We even have a zero-waste line made from upcycled scrap material,” said Hann. “So when it comes to furniture, it’s easy to be sustainable.” WHAT ARE THE WORST BEHAVIORS AMERICANS HAVE SEEN FROM THEIR GUESTS? Expected more meals than I planned to prepare — 54% Overstayed their welcome — 45% Expected more snacks/ drinks than I had — 44% Made a mess in my home — 39% Hogged the bathroom — 36% Kept me up late — 32% Woke me up early — 23% Arrived uninvited — 22% Drank too much alcohol — 21% Broken one of my belongings — 17% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Avocado Green Mattress on Aug. 7, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).