What Believing In Santa Can Teach Us About Business

💡 Do you still believe in Santa?

Yes, weird question, I know, but think about this...

I'd be willing to bet that when you believed in Santa Claus you behaved differently on Christmas morning than you do now.

You probably don't wake up early to sneak a peek of ol' Saint Nick because your beliefs have changed, right? That's because behaviors stem from beliefs.

When beliefs and attitudes are constantly guided by cultural trends then business decisions constantly change with them. These behavioral shifts shatter any "belief" others have in your business.

Simply put: if business behaviors constantly change audience loyalties constantly change.

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