Benu Creative

Every day we make decisions based on our interpretation of color: - Stopping at red lights - Buying produce based on its color - Knowing the weather based on the color of the sky It's important that you consider this when developing your brand. Do your brand color direct people to the right decision? 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ ⏱️ CHAPTERS Intro | 0:00 Lesson Objectives | 1:32 Color & Emotion | 1:43 Color & Memory | 2:46 How Color Affects The Brain | 3:19 Color & Culture | 5:47 Building Your Color Palette | 6:58 Picking Your Dominant Color | 7:24 Picking Your Accent Color | 7:41 Picking Your Neutral Color | 7:51 Color Schemes | 8:22 Testing Your Colors | 9:23 Maintaining Consistency | 10:52 Next Steps | 12:12

Have you ever looked at a car grill or a light socket and seen a face in it? As humans, we seem to naturally apply personality to things. This is no different from how we interpret words when they are styled with certain fonts. Shape, size, and weight all help apply a certain personality to those words that go beyond their originally defined meaning. So as you choose your typography it’s crucial you understand the meaning and personality they are conveying before you jump in. 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ ⏱️ CHAPTERS Intro | 0:00 Lesson Objectives | 1:05 Conveying Personality | 2:17 Conveying Tone | 3:37 Picking Your Font | 4:35 Legibility & Accessibility | 4:46 Ensuring They're Legal | 6:22 Using Your Fonts | 9:14 Next Steps | 10:52

Think about the American flag--you visibly see design elements (red and white stripes or a blue square filled with stars), but it makes you think about the ideals it represents. Because your logo is the symbol of your brand's ideals, it's more than a mere design, so it's important that it represents something deeper about your company. Here's everything you need to know to have a fantastic logo... 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ ⏱️ CHAPTERS Intro | 0:00 The Real Purpose of Your Logo | 0:18 Lesson Objectives | 2:07 Types of Logos | 2:25 What Makes a Good Logo | 5:47 Sizing Your Logo | 6:32 Different Logo Orienttations | 7:00 Color vs Black & White | 8:06 Logo Animation | 8:44 Trademarking Your Logo | 9:19 Choosing a Designer: Amateur vs Professional | 11:10 Next Steps | 12:14

Seven seconds--that's all the time you have to make a good first impression...No pressure, right?! When it comes to getting your message out there it can help to have a great opening line. Two of the most important lines to your brand’s story that hook your audience are your tagline and slogan. Each line offers a promise, sets the tone for what they’re about to get into, and piques their interest making them want to learn more about you. So we want to take the pressure off by showing you how to craft a catchy tagline and slogan that instantly hooks your audience. 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ ⏱️ CHAPTERS Intro | 0:00 The Hook to Your Brand Story | 0:15 Lesson Objectives | 0:37 Tagline Vs Slogan | 0:49 Taglines Explained | 1:22 Tagline Trick 1: Focus On Your Brand Promise | 2:54 Tagline Trick 2: Avoid Jargon | 3:34 Tagline Trick 3: Don't Get Fancy | 4:28 Tagline Trick 4: Keep It Short | 5:40 Slogans Explained | 6:17 Brand Workbook | 8:26 Next Steps | 8:42

Nobody likes this question, but we have to ask...Is what you do necessary? It’s important to define a strong UVP (Unique Value Proposition) for your brand so you don’t have to rely on outperforming your competition. After all, you can only win this one of two ways: 1) Buying the most attention through marketing and ads or 2) Being the cheapest We don't want you to have to rely on either one. Do this instead... 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ ⏱️ CHAPTERS Intro | 0:00 Lesson Objectives | 0:37 Importance Of Having A UVP | 0:48 Identifying Your UVP | 1:48 Testing Your UVP | 2:24 Putting It All Together | 3:45 Next Steps | 4:02

Your brand might be eye candy, but who's going to want to do business with a brand that has nothing more to offer than a nice logo? Relationships don't last if they are based only on looks. Personality is the substance of personal connection--it's what brings us together and helps us relate to each other. Can your audience recognize your brand's voice from its marketing? 📕 DOWNLOAD Your FREE BRAND PERSONALITY GUIDE ► https://benucreative.com/brand-personality-guide/ ⏱️ CHAPTERS Intro | 0:00 Standing Out with Brand Personality | 0:15 Components of Personality | 1:20 Advantages of Building a Personality Framework | 2:19 Lesson Objectives | 2:56 Understanding Brand Tone & Voice | 3:08 Defining Who the Brand Personality Represents | 3:47 Types of Brand Tone: Visual & Verbal | 4:34 Brand Atmosphere: Creating a Great Experience Using Tone | 5:38 Brand Personality Archetypes | 6:19 Ranking Your Brand Personality Archetypes | 7:23 Identifying Character Traits for Your Tone | 7:56 Defining Your Character Traits | 8:53 Completing a Tone Chart | 9:26 Personality Trait Dos & Don'ts | 9:59 Personality Trait Use Case | 10:37 Next Steps | 12:07 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/

If you've ever arm wrestled it quickly becomes apparent where your strengths and weaknesses lie compared to the other guy. In business, it's not so simple. A SWOT Analysis is a technique to help determine what your brand can improve so you get ahead of your competition. You'll be able to compare the strengths and weaknesses of you and your competition and how to best navigate the opportunities and threats of the market so you can prepare for what's to come. 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ ⏱️ CHAPTERS Intro | 0:00 Lesson Objectives | 1:00 What’s A SWOT Analysis? | 1:12 Direct & Indirect Competitors | 2:18 Strengths & Weaknesses | 5:08 Opportunities & Threats | 7:51 Next Steps | 10:35

The fox that chases two rabbits loses them both. Don't be a fox with A.D.D... Your messaging needs to be direct, simple, and focused. Trying to please everyone pleases no one. Do you know your customer? 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ ⏱️ CHAPTERS Intro | 0:00 Identify Your Values | 0:15 Lesson Objectives | 1:07 Identifying your Marketing: TAM SAM SOM | 1:16 Identifying your TAM | 2:02 Identifying your SAM | 3:14 Identifying your SOM | 4:03 Creating Your Customer Avatar | 4:54 Defining Your Customer's Connection Points | 5:53 Connecting with the FORD Model | 7:21 DO, OKAY, DON'T Exercise | 8:55 Identifying DOs | 10:10 Identifying OKAYs | 10:29 Identifying DON'Ts | 10:44 Next Steps | 11:29

"What's in a name?" asked Juliet about Romeo. Well, a lot actually! A name carries your reputation; your brand name carries your business's reputation. Let's dive into the process of picking a brand name that reflects your business and its values, along with a list of things to consider so your brand name is evergreen, recognizable, and unforgettable. 📕 DOWNLOAD Your FREE BRAND NAME GUIDE ► https://benucreative.com/brand-name-guide/ ⏱️ CHAPTERS Intro | 0:00 Brand Name = Brand Reputation | 0:14 Lesson Objectives | 1:19 Brand Name Must-Haves | 1:32 Understanding Brand Personality | 2:02 Brand Name Categories | 3:00 Descriptive Brand Names | 3:29 Founder Brand Names | 3:41 Magic-Spell Brand Names | 3:52 Evocative Brand Names | 4:12 Fabricated Brand Names | 4:34 Brand Name Guide Topics | 4:46 Brand Name Trick 1: Start Close to Home | 5:03 Brand Name Trick 2: Hit the Books | 5:33 Brand Name Trick 3: Be Symbolic | 5:54 Brand Name Trick 4: Express Yourself With An Idiom | 6:27 Brand Name Trick 5: Dust Off Those Dictionaries | 6:41 Brand Name Trick 6: Just Look Natural | 6:57 Brand Name Trick 7: Oo La La - That's French You Know | 7:15 Brand Name Trick 8: Get Out Your Mixing Bowls | 7:36 Brand Name Trick 9: Use Your Imagination | 7:58 Brand Name Trick 10: Alliteration Is Always An Awesome Answer | 8:26 Brand Name Bonus Trick: Combine Tactics | 8:45 Testing Your Brand Name | 9:14 Ensuring It Scales With Your Business | 9:36 Spell, Say, See Test | 10:27 Voice Search Test | 10:45 Testing The Availability Of Your Brand Name | 11:14 Ensuring It's Available For Legal Use | 12:43 Avoiding Generic Trademarks | 13:54 Next Steps | 15:29 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/

Albert Einstein once said, "If you can't explain it simply, you don't understand it well enough." When asked, "what do you do?" how difficult is it for you to explain? Does it take you 30 seconds, a minute, ten minutes? Even a 30-second elevator pitch is way too long... If you can't reply with a single line you're overcomplicating it. 📕 DOWNLOAD Your FREE SALES GUIDE ► https://benucreative.com/sales-guide/ ⏱️ CHAPTERS Intro | 0:00 Lesson Objectives | 0:56 Simplifying Your Message | 1:48 Identifying The Problem | 2:41 Proposing Your Unique Solution | 3:46 Showing the Reward | 4:16 Putting It All Together | 4:39 Next Steps | 5:11 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/

Imagine being asked to take a trip, but you don't know the destination. How can you possibly plan or pack? And when you do get started what keeps you motivated when the trail gets hard? Knowing your missional battlecry will help you to have a clear direction, but also the grit to keep going when everything seems to be working against you. Do you know your mission? 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ ⏱️ CHAPTERS Intro | 0:00 Lesson Objectives | 0:42 Importance Of Your Mission | 0:53 How Mission is your Battle Cry | 2:02 Crafting Your Battle Cry | 2:48 Exercise #1 | 3:27 Identifying Your Mission | 3:51 Exercise #2 | 5:24 Next Steps | 6:20

Values aren't a fridge magnet; they're a lifestyle. We can't just throw them on a website and call it a day... Currently, our culture lets every trend and social movement sway us. Without this vital information you'll find yourself directionless, your team disenfranchised, and your customer confused. Do you know what your company stands for and what it hopes to achieve? 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ ⏱️ CHAPTERS Intro | 0:00 Lesson Objectives | 0:53 Why Core Values Are Important | 1:02 How Core Values Improve Your Marketing | 1:52 How Core Values Improve Communication | 3:01 Being Authentic & Profitable | 3:48 Identifying Your Core Values | 5:03 Leveraging Testimonials | 5:32 Using The Memorial Technique | 6:25 Performing A For/Against Exercise | 7:16 Putting It All Together | 7:50 Next Steps | 9:39

💡 It can be difficult to keep everyone within your organization on the same page. But a Brand Personality Guide provides the foundation for you and your team. You can ensure no one will say anything off-brand because everyone will clearly understand what they contribute to the company and how they can communicate the value of your brand. Here are other ways to start STERG YOUR AND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://bit.ly/2ANSgh4

💡 When trends dictate business decisions companies find themselves at the mercy of the constantly shifting winds of change. And when your brand message is constantly changing how can anyone rely on what you have to offer? Think about how hard it is to trust someone whose story changes constantly. Instead, brands that base their message around firm values demonstrate consistency and showcase their unique solutions to get the right people invested. Here are other ways to start STERG YOUR AND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://bit.ly/2ANSgh4

💡 Have you ever made a decision that went against your personal values or beliefs? Imagine how you’d feel if you found success after a series of decisions that betrayed your values. Knowing your core values will not only give you and your people a sense of purpose and direction, but it will actually improve sales because your message will be consistent and clear. 💬 Want to experience the value of working with purpose? DM me and we'll help you get to the core of your brand. Here are other ways to start MASTERING YOUR BRAND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://bit.ly/2ANSgh4

💡 Can your brand name be used as a verb? This may sound like a good thing, but actually, it may be on the verge of becoming a generic term. Think about it: You ever asked someone for a Kleenex and they handed you toilet paper? This is an example of a generic trademark (aka proprietary eponym) and to avoid this focus on selling a brand promise rather than a brand product. Here are other ways to start MASTERING YOUR BRAND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://bit.ly/2ANSgh4

💡 When it comes to writing your tagline it’s easy to fall into the trap of trying to sound smart because we equate smart as capable. We want to impress our clients and customers so they feel we're credible. But the truth is, credibility is about trust in the person, not in their abilities or knowledge. So if we use terms from our industry, while we may sound smart, our clients will feel alienated like they're being kept on the outside. Here are other ways to start MASTERING YOUR BRAND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://bit.ly/2ANSgh4

💡 Identifying your ideal customer can be tricky, and building a relationship with them can be even more so. By focusing on points of connection (values, goals, and interests) you can create marketing that speaks to your customer's unique situations and show you understand them well. Here are other ways to start MASTERING YOUR BRAND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE & LET'S RUMBLE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://rumble.com/benucreative

💡 Identifying your ideal customer can be tricky, and building a relationship with them can be even more so. By focusing on points of connection (values, goals, and interests) you can create marketing that speaks to your customer's unique situations and show you understand them well. Here are other ways to start STERG YOUR AND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://bit.ly/2ANSgh4

💡 Imagine you need to put your tagline on a business card or a small sign. These have limited space which means long lines won’t fit. It’s important to keep it short so that it can be used in a wide range of places. The last thing you want to do is spend time, money, and brainpower creating something that is so limited you can’t get much use out of it. Here are other ways to start MASTERING YOUR BRAND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://bit.ly/2ANSgh4

💡 If your tagline is the opening line to your brand story, ​then the slogan is the opening line to the movie trailer. Your slogan is made to go ​with a marketing campaign and you can have multiple slogans ​for different marketing campaigns. Here's everything you need to know to start creating your slogans. Here are other ways to start MASTERING YOUR BRAND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://bit.ly/2ANSgh4

💡 A tagline is your brand promise. It tells the audience what value you offer. A tagline is a line that introduces your brand -- it’s usually featured with your logo. It helps your audience begin to associate your brand with a certain idea. In the beginning, when you are building awareness this can center on what sets you apart from your competitors. Or it can offer insight into the beliefs and values of the company. If done correctly this will give the audience a glimpse into how you serve your customers. It will help them to remember and associate your brand with your strategic difference and the value that your brand offers. Here are other ways to start MASTERING YOUR BRAND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE & LET'S RUMBLE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://rumble.com/benucreative

💡 When it comes to writing your brand's tagline it's important to keep the focus on your brand promise or offer, rather than bringing the focus to you or the business. Remember your audience is looking for a solution to their problem. And to show you're an ally you should demonstrate your brand promise with your tagline so they understand how you can help them. Here are other ways to start MASTERING YOUR BRAND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE & LET'S RUMBLE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://rumble.com/benucreative

💡 Brand names should be easy to pronounce. With Voice Search on the rise, it's important to put your brand name to the test. TAKE THE VOICE SEARCH TEST: 1. Go to Google Translate 2. Type your name and press the "listen" (🔊) button 3. Then press the "translate by voice" (🎤) button 💬 Was the name pronounced correctly when you typed it? Did it spell it correctly when you spoke it? Here are other ways to start MASTERING YOUR BRAND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://bit.ly/2ANSgh4

💡 Imagine you need to put your tagline on a business card or a small sign. These have limited space which means long lines won’t fit. It’s important to keep it short so that it can be used in a wide range of places. The last thing you want to do is spend time, money, and brainpower creating something that is so limited you can’t get much use out of it. Here are other ways to start MASTERING YOUR BRAND 👇 📕 Buy your copy of the Master Your Brand Workbook ► https://benucreative.com/brand-workbook/ 🖋️ Get full access to every lesson of the Master Your Brand Series ► https://bit.ly/3dmMCSd 👍 Did you find this info helpful? Let us know, GIVE US A LIKE & LET'S RUMBLE 💬 We'd like to hear from you... ❓ Which strategy from today's video are you going to try? Comment Below 🔻 🔔 Never miss a video SUBSCRIBE HERE ► https://rumble.com/benucreative