Reasons Why Customers Aren't Buying From You (It Could Be THIS Simple!) @TenTonOnline

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Transcription:

reasons why customers aren't buying from you

If you're struggling to make sales in your online business...if you aren't making the level of revenue you'd like...then it can really only be for a few reasons:

First, it could be that whatever product or service you're offering doesn't solve a painful enough problem for enough people.

Or second, people aren't buying because they don't know how good your product or service is. And it's this second reason that this video's all about.

So, if you're struggling to make sales, it could very, very well be that the sorts of people you want to work with -- the audience you want to serve -- simply doesn't know you exist.

Or, maybe they DO know you exist, and maybe they're kinda checking you out...but you haven't established enough credibility and trust just yet. Establishing credibility and trust comes with time.

Now why do you need to build credibility and trust with your potential customers and website visitors? For the exact same reason that you and I hesitate a little bit when considering a purchase -- your potential customer doesn't want to make a buying mistake.

They don't want to waste their money on a product or service that isn't going to work for them. See, on a fundamental level it's important to understand what money is. For your potential customer, money represents security.

And so when you ask someone to take you up on your offer, you're asking them to part with their security -- something that's VERY important to them.

Listen, if you didn't know me at all, and I walked up to you on the street and said, "Hey, give me $1000 and I'll show you how to turn it into a million," you'd very likely tell me to get lost, right?

But what if you kinda knew me a bit already, and what if I said, "Hey listen, I know this might sound too good to be true...so let me sit you down over coffee and I'll show you how it works."

And then let's say you and I met six or seven more times...I answered all your questions, you get to know me a bit better, we develop a bit of a relationship, you understand exactly what I'm offering, and you understand exactly what you'll get.

In this second scenario, you'd be far, far more likely to take me up on my offer. See, it's that trust and credibility -- which really means developing an honest, genuine relationship with your audience -- that's what it's really all about.

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